StartupTalky

Tag: tvs

  • Shubman Gill’s Brand Endorsements: The Rising Star of Cricket and Advertising

    Shubman Gill has rapidly emerged as one of India’s most promising cricketers. With his stylish batting, impeccable technique, and impressive performances on the international stage, he has not only won millions of hearts but also caught the attention of leading brands. Gill’s youth appeal, clean image, and growing influence in the cricketing world make him a sought-after name in brand endorsements.

    From sports equipment to luxury watches, fitness brands to tech gadgets, Gill’s endorsements reflect his versatility and growing stature. His association with multiple industries also showcases his adaptability and marketability. In this blog, we will take a look at Shubman Gill’s brand endorsement portfolio and explore why companies are keen to associate with this cricketing sensation.

    MuscleBlaze
    Casio India
    TVS
    CEAT Tyres
     Nike
     Beats
     JBL
    My11Circle
     Fiama Men
    ITC Engage
    beatXP
    Gillette
    Capri Loans
    Bajaj Allianz
    Coca-Cola
    MRF
    Tata Capital
    Wings
    The Sleep Company

    MuscleBlaze

    MuscleBlaze – Shubman Gill Brand Endorsements

    Shubman Gill, an iconic Indian cricketer, has been appointed as the brand ambassador for MuscleBlaze’s MB Fuel One Sports range. This collaboration is highlighted by the campaign “Rehydrate. Reload. Recover like a PRO,” emphasizing the importance of proper nutrition and hydration for peak athletic performance. 

    Gill’s commitment to fitness aligns perfectly with MuscleBlaze’s mission to promote a healthy and active lifestyle among the youth. The MB Fuel One Sports range, curated for athletes, includes products like Sports Protein and the rehydration supplement Hydr8 Pro, all designed to support uncompromised performance and set athletes up for ultimate success. 

    Casio India

    Casio India – Shubman Gill Brand Endorsements

    G-SHOCK, renowned for its unbreakable watches, has launched the ‘Rise Above the Shocks’ campaign featuring their brand ambassador, cricketer Shubman Gill. This collaboration aligns with G-SHOCK’s 40-year legacy of crafting tough, trend-setting timepieces and Gill’s embodiment of resilience on and off the cricket field. 

    The campaign showcases Gill wearing the GA-2100-1A1 model, a standout in the 2100 series known for its contemporary design, octagonal bezel, slimmer construction, and use of lighter materials like a carbon core guard. These features enhance both the watch’s aesthetics and durability, appealing to a younger, fashion-conscious audience. 

    TVS

    TVS – Shubman Gill Brand Endorsements

    TVS Motor Company launched the #MoveLikeARonin campaign for their modern-retro motorcycle, the TVS Ronin, featuring Indian cricketer Shubman Gill. The campaign encourages individuals to live unscripted lives, charting their paths and rejecting predefined norms. In the campaign film, Gill is portrayed executing unconventional cricket shots, symbolizing the campaign’s message of forging one’s path.

    CEAT Tyres

    CEAT Tyres - Shubman Gill Brand Endorsements
    CEAT Tyres – Shubman Gill Brand Endorsements

    Shubman Gill signed a deal with CEAT Tyres, making him one of the few cricketers to use and endorse their bats. CEAT, a well-known tyre and sports equipment brand, has been associated with cricketing legends like Rohit Sharma. Gill’s association with CEAT further cements his status as a future cricketing superstar.

    The partnership highlights his aggressive yet technically sound batting, which is a perfect match for CEAT’s robust and high-quality cricketing gear. As he continues to shine in international cricket, his association with CEAT strengthens, reinforcing the brand’s trust in young talent.

     Nike

    Nike - Shubman Gill Brand Endorsements
    Nike – Shubman Gill Brand Endorsements

    Nike, a global sportswear giant, signed Shubman Gill as one of its brand ambassadors. As a young and dynamic athlete, Gill perfectly aligns with Nike’s brand ethos of motivation and excellence. He has been spotted wearing Nike apparel and promoting their sports gear in various campaigns.

    The brand, known for collaborating with elite athletes worldwide, saw potential in Gill’s skill, determination, and fan appeal. This collaboration helps strengthen Nike’s connection with India’s young sports enthusiasts.

    Recently, this partnership made headlines. During the Edgbaston Test in July 2025, Gill was seen wearing a black Nike vest. This drew attention because the Indian team has an exclusive kit deal with Adidas until 2028.

    The moment went viral and sparked online debate. Many questioned if Gill broke any rules. Reports suggest the Adidas deal may not cover innerwear like vests. As of now, BCCI and Adidas have not made any official statement.

    Still, the incident gave Nike massive visibility. It also shows Gill’s rising influence as a brand ambassador.

     Beats

     Beats – Shubman Gill Brand Endorsements

    Gill became the face of Beats, one of India’s leading audio brands, known for its stylish and high-performance headphones and speakers. His association with Beats highlights his appeal among the younger generation, who admire him not only for his cricketing skills but also for his trendy lifestyle.

    With Beats’ focus on innovation and fashion-forward designs, Gill’s presence as a brand ambassador helps create an aspirational image for consumers. His ability to stay composed under pressure aligns with the brand’s message of delivering immersive and distraction-free audio experiences.

     JBL

    JBL – Shubman Gill Brand Endorsements

    JBL, another prominent audio brand, partnered with Gill to strengthen its presence in the youth market. His collaboration with JBL aligns with his stylish and energetic persona, appealing to cricket fans and music lovers alike.

    Gill’s involvement in JBL campaigns showcases his dynamic lifestyle, emphasizing the brand’s premium sound quality. Whether he’s training, traveling, or relaxing, JBL’s products enhance his experience, making the brand a go-to choice for music enthusiasts.

    My11Circle

    My11Circle – Shubman Gill Brand Endorsements

    Shubman Gill is also an ambassador for My11Circle, a popular fantasy cricket platform. His presence in their campaigns adds credibility to the brand and attracts cricket fans to participate in fantasy leagues.

    His cricketing expertise and in-game intelligence make him a perfect fit for My11Circle, which thrives on cricket enthusiasts making strategic fantasy team selections. His involvement enhances brand engagement and user participation.

     Fiama Men

    Shubman Gill has also collaborated with Fiama Men, a popular grooming brand offering premium skincare and shower gel products. As an athlete constantly exposed to sweat and sun, Gill’s endorsement emphasizes the importance of self-care and maintaining fresh, healthy skin. His association with Fiama Men aligns with the brand’s focus on modern, energetic, and confident individuals.

    ITC Engage

    ITC Engage - Shubman Gill Brand Endorsements
    ITC Engage – Shubman Gill Brand Endorsements

    Shubman Gill has partnered with ITC Engage, a popular fragrance and deodorant brand. His collaboration with Engage highlights his charismatic personality and youthful charm, making him the perfect face for a brand that celebrates confidence and attraction. His association with ITC Engage is aimed at connecting with the younger generation who admire his cricketing prowess and stylish appeal.

    beatXP

    beatXP - Shubman Gill Brand Endorsements
    beatXP – Shubman Gill Brand Endorsements

    Gill partnered with beatXP, a startup focusing on innovative fitness solutions and smartwatches. As a fitness-conscious athlete, his association with beatXP helps promote smart fitness tracking and innovative wellness products, making fitness accessible and effective for everyone.

    Gillette

    Gillette – Shubman Gill Brand Endorsements

    Gillette launched the “Play With The Stars” campaign, featuring Indian cricketers Shubman Gill and Shreyas Iyer. This initiative offered fans a chance to meet and play cricket with their idols by purchasing Gillette’s special Cricket Edition packs.

    The campaign’s promotional film depicts a man shaving while watching Gill ads on his phone. He offers unsolicited batting advice, only for Gill to appear and challenge him to a game, inviting viewers to participate by purchasing the promotional packs. 

    Capri Loans

    Capri Loans – Shubman Gill Brand Endorsements

    Capri Loans, a prominent non-banking financial company (NBFC) in India, has partnered with Indian cricketer Shubman Gill to enhance its brand presence. This collaboration aims to leverage Gill’s rising popularity and youthful image to connect with a broader audience, particularly the younger demographic. 

    By associating with Gill, Capri Loans seeks to reinforce its commitment to empowering individuals with accessible financial solutions, aligning with the cricketer’s dynamic and aspirational persona.

    Bajaj Allianz

    Bajaj Allianz – Shubman Gill Brand Endorsements

    Shubman Gill is associated with Bajaj Allianz, one of India’s leading insurance companies. His collaboration with the brand aims to promote financial security and smart investment choices, resonating with young professionals and cricket enthusiasts. 

    Through this partnership, Bajaj Allianz utilises Gill’s credibility and popularity to highlight its range of insurance solutions, reinforcing the importance of financial planning in today’s dynamic world.

    Bajaj Group Of Companies | StartupTalky
    All You Need To Know About Bajaj Group Of Companies, History And Origin, Their Flagship Companies & CSR.
    StartupTalkyRishita Jain

    Coca-Cola

    Coca-Cola - Shubman Gill Brand Endorsements
    Coca-Cola – Shubman Gill Brand Endorsements

    Shubman Gill’s endorsement portfolio includes a partnership with Coca-Cola, one of the world’s most iconic beverage brands. His collaboration aligns with Coca-Cola’s energetic and youthful brand image, making him a perfect fit to connect with the younger generation. Through this association, Gill helps promote the brand’s refreshing appeal, reinforcing its presence in India’s vibrant sports and lifestyle culture.

    MRF

    MRF - Shubman Gill Brand Endorsements
    MRF – Shubman Gill Brand Endorsements

    Shubman Gill has signed a bat sponsorship deal with MRF, joining the league of cricketing legends like Sachin Tendulkar and Virat Kohli. This partnership highlights Gill’s growing stature in the cricketing world, as MRF is known for endorsing top-tier batsmen. With the MRF logo on his bat, Gill reinforces his association with excellence, power, and performance on the field.

    Tata Capital

    Tata Capital – Shubman Gill Brand Endorsements

    Shubman Gill is the brand ambassador for Tata Capital, a leading financial services company in India. His association with the brand aligns with Tata Capital’s promise of “Count on Us,” emphasizing trust, reliability, and financial empowerment. Through this partnership, Gill helps promote the company’s wide range of financial products, resonating with young investors and professionals looking for secure and smart financial solutions.

    List of All the Tata-Owned Companies | Tata Group
    Tata Group of Industries is an Indian multinational conglomerate founded by Jamshedji Tata. Here’s a list of all the companies owned by Tata.
    StartupTalkyVivek Dev Jacob

    Wings

    Wings – Shubman Gill Brand Endorsements

    Shubman Gill is associated with Wings, a brand known for its high-quality audio and wearable tech products. As the brand ambassador, Gill represents Wings’ commitment to innovation, style, and performance—qualities that align with his persona on and off the field. His collaboration with Wings helps the brand connect with young, tech-savvy consumers who seek premium audio experiences and cutting-edge gadgets.

    The Sleep Company

    The Sleep Company – Shubman Gill Brand Endorsements

    Shubman Gill is the brand ambassador for The Sleep Company, known for its innovative and comfortable sleep solutions. His association with the brand highlights the importance of quality rest and recovery, especially for athletes and active individuals. 

    Through this partnership, The Sleep Company reinforces its commitment to providing scientifically designed mattresses and ergonomic products that enhance sleep quality and overall well-being.

    Conclusion

    Shubman Gill’s journey in Indian cricket has been amazing. He is known for his stylish batting, consistent performances, and charming personality, which have made him not only a cricket star but also a favorite for brand endorsements. From fitness and technology to luxury and finance, Gill works with top brands, showing his wide appeal and growing influence.

    He charges around ₹4 crore for each endorsement deal, making him a highly marketable athlete. Big brands like Nike, Coca-Cola, MRF, JBL, and MuscleBlaze have partnered with him, proving his popularity across different industries. As he keeps performing well in cricket, his brand value is expected to grow even more.

    Shubman Gill is more than just a cricketer; he is a youth icon, a role model for young athletes, and a powerful brand ambassador.

    Virat Kohli Brand Ambassador List: The Iconic Brand Ambassador
    Virat Kohli is the most sought-after brand ambassador and has endorsed many popular brands. Let’s look at the Virat Kohli brand ambassador list.
    StartupTalkyMuskaan Kapoor

    FAQs

    Who is Shubman Gill?

    Shubman Gill is a talented and rising star batsman in the Indian national cricket team.

    Shubman Gill is the brand ambassador of which companies?

    Shubman Gill endorses several major brands, including Nike, Tata Capital, My11Circle, TVS, Coca-Cola, MuscleBlaze, Fiama Men, ITC Engage, beatXP, Gillette, Capri Loans, and more.

    What makes Shubman Gill a rising star?

    His consistent performances, elegant batting style, and potential for long-term success mark him as a rising star.

    Why is Shubman Gill attractive to brands?

    His youth appeal, talent, clean image, and growing popularity make him a desirable brand ambassador.

    Is Shubman Gill the brand ambassador of Nike?

    Yes, Shubman Gill is a Nike-sponsored athlete. He has been seen wearing Nike apparel during training sessions and public appearances. While the Indian cricket team has an official kit deal with Adidas, Gill’s association with Nike is a personal endorsement. This means he promotes Nike independently, not as part of the team sponsorship.

  • October Saw an 85% Increase in Sales of Electric 2W to 139,000 Units, With TVS Overtaking Bajaj and Ola Regaining

    E-two-wheeler retail sales reached their second-best monthly performance, only missing March’s 140,333 units, thanks to festive season demand and alluring OEM discounts. While Ola has recovered to levels above 41,000, TVS and Bajaj are still engaged in a fierce war.

    This segment all set to reach a million sales for the first time in a calendar year in November, as the top six OEMs each surpass their CY2023 retails in the first 10 months of 2024.

    What Spiked the Sales of EV 2Wheeler?

    In spite of the reduced subsidy, the buyer-friendly festive season schemes, attractive deals offered by e-two-wheeler OEMs, and the availability of customised financing, retail sales were the second-highest in this calendar year to date, following the FAME II subsidy-ending month of March 2024 (140,333 units). The new PM E-Drive Scheme went into effect on October 1. The PM E-Drive Scheme aims to assist 24.79 lakh e-two-wheelers, 316,000 e-three-wheelers, and 14,028 electric buses with an expenditure of INR 10,900 crore over two years and subsidy/demand incentives of INR 3,679 crore. The PM E-Drive Scheme, which runs from October 1, 2024, to March 31, 2026, does not apply to passenger cars.

    The largest volume driver of the Indian EV market is the electric two-wheeler market. According to the most recent data accessible on the Vahan websites of the Indian government, it made up 64% of India EV Inc.’s total volumes of 217,621 units in October.

    Ola Electric Back in Form

    Ola Electric will be relieved that it sold 41,605 units in October 2024, following two turbulent months of low sales of fewer than 28,000 units (August: 27,615 and September: 24,716), which caused the company’s market share to drop to less than 30%. This represents a 74% YoY gain and a 68% month-over-month increase. Additionally, the company has sold an additional 96,885 units through the end of October, surpassing its total CY2024 retail sales of 267,376 units.

    Ola experienced a strong month-over-month growth from April through July until the steep decline in August and September. The company had started CY2024 with 32,424 units (up 77%) in January and reached a peak of 53,640 units (up 150%) in March.  Numerous complaints from customers regarding poor service were blamed for Ola’s August and September sales drop. However, sales have increased in October after the recently listed business promised that it has satisfactorily resolved 99.1% of consumer concerns through its redressal procedure.

    TVS Regaining its Spot by Taking Over Bajaj

    In October, TVS Motor Co. reclaimed the second position on the e-two-wheeler podium after being hurt by Bajaj Auto’s September takeover. The iQube producer saw a robust 81% YoY rise with retail sales of 29,890 units (October 2023: 16,507 units), and last month’s market share was 21%. TVS’s market share for the first ten months of this year is 18.41%.

     The effort paid off, as TVS Motor’s October retails are its greatest monthly numbers to date. Like Bajaj Auto, TVS Motor sent the most iQubes to its dealers in October, totalling 28,564 units.

    These two legacy OEMs are still engaged in a fierce struggle; in CY2023, TVS sold 166,581 iQubes, which was 94,641 more than Bajaj Auto’s 71,940 Chetaks. In the current calendar year, such an enormous disparity has significantly decreased to 27,164 units.

    Three battery options are available for the TVS iQube: 2.2 kWh, 3.4 kWh, and 5.1 kWh. The business reports that the market is responding favourably to the complete portfolio. With a 2.2kWh battery, the standard model can travel 75km in real life and takes two hours to fully charge using a 950W charger. At INR 94,999, this base version of iQube is now the most economical. This model comes with a 5-inch TFT display, turn-by-turn navigation, and theft and tow alarms, along with the 3.4 kWh iQube.

    The Future of Electric Vehicles In India
    The electric vehicles market is seeing growth spurge in recent years. Find out what will the future of electric vehicles look like in India.
    StartupTalkyHimangi Khare

  • Marketing Strategy of TVS Motor| TVS Marketing Mix

    The two-wheeler vehicles market in India is quite competitive. They share 75% of the total vehicles across India. Statistics show that the sale of Two-wheeler vehicles in India decreased in 2021. The previous year’s sales were recorded to be 15.12 million units. TVS Motor sold around 2 lakhs 51 thousand units in December 2021. It is among the largest two-wheeler manufacturing vehicles with its popular models – Raider 125, Apache RTR 160 4V, and Ntorq 125. Through its innovation in products, the company has reached new heights. The company recently entered the two-wheeler electric space and launched its electric scooter. Let us get insights into the marketing mix of TVS Motors that makes it count among the top manufacturers of two-wheeled vehicles in the country.

    Foundation
    Interesting Facts about TVS
    Primary Products
    Marketing in Asia
    Marketing Strategy

    Foundation

    Mr Thirukkurungudi Vengaram Sundram Iyengar is the founder of India’s third-largest two-wheeler manufacturing unit, a flourishing industrial company. He dared to have the vision of starting the first rural bus services in Madurai back in the 1930s. A man of principles, he was passionate about starting a business and assisting the commoners. Also, a follower of the Gandhian philosophies, he led the foundation of the TV Sundram Iyengar and Sons Group of Companies with his innovative and visionary ideas, hard work, and determination.

    Interesting Facts about TVS

    • TVS has the Third most significant share in India’s two-wheeler market.
    • The company is the second-largest manufacturer of scooters.
    • TVS is the manufacturer of many well-known two-wheelers such as Victor, Jupiter, Apache, Star City, and Ntorq.
    • The TVS group holds over 90 companies under its umbrella.
    • The company has four manufacturing plants. One is located in Indonesia at Karawang, and the other three are located in India, Hosur in Tamil Nadu, Mysore in Karnataka, and Nalagarh in Himachal Pradesh.
    • The parent company of TVS is Sundaram Taylor Limited.
    • TVS Jupiter is the second largest selling scooter in the country in June 2021. It recorded a total sale of 31,848 units in June 2021 and 6,153 units in May 2021.
    • The new chairperson of the company in 2023 will be Ralf Speth, former CEO of Jaguar Land Rover.

    Future of Electric Two-Wheeler Industry in India – Will It Sustain?
    The electric two-wheeler industry has gained massive demand in India but what’s the future of this industry will it sustain let’s find out.
    StartupTalkyMansi Maheshwari

    Primary Products

    The primary products of TVS Motor include Scooters, Motorcycles, Mopeds, and Three-wheelers with their respective variants.

    The brand is over 100 years old and has been serving since 1999. It has a global presence on six continents, with a revenue of over $2.9 billion. It provides vehicles for everyone and boasts about having more than 35 million vehicles on the road.

    The company, which is now the second-largest manufacturer of scooters, later extended its services to the motor industry, motor services, and other variations over the following years.

    The main product range of TVS two/three wheelers includes:

    1. Motorcycles
    2. Scooters
    3. Mopeds
    4. Autorickshaws
    5. Ultra-light trucks

    Marketing in Asia

    Aiming toward the Asian markets, TVS is a well-known brand for its innovations and quality. It has an image of being reliable with innovative technology. Being eco-friendly and a step ahead of advancements in technology is their leveraging point in the market.

    Thirukkurungudi Vengaram Sundram (TVS) was born in 1911, with its headquarters in Chennai. The company stands for trust, value, and service. The brand is of Indian origin and is listed in NSE and BSE.

    Venu Srinivasan announced that he would be stepping down as the company’s head after providing twenty-one years of service. He was a very big name in the whole Asian market.

    Achievements of Venu Srinivasan

    • He took over the company in 1979.
    • He is an engineer and completed his MBA from Purdue University in the United States of America.
    • Received Padma Shri in 2010.
    • Honoured with Padma Bhushan for Trade & Industry
    • Under his chairmanship, the company achieved the title of being the third-largest two-wheeler manufacturing unit in India.

    Achievements of the Organization

    TVS has been awarded with the following:

    • Most Appealing Premium Motorcycle.
    • Highest Ranked Economy Motorcycle in Initial Quality.
    • TVS is India’s Most Trusted Brand in the Two-Wheeler Category.
    • Highest In Customer Satisfaction.
    • The NDTV Car and Bike Awards 2015 named TVS Motor Company the Two-Wheeler Manufacturer of the Year.
    • TVS Scooty Zest 110 won the Most Appealing Executive Scooter by J.D. Power Asia Pacific Awards for 2016.
    • Indian Motorcycle of The Year – 2017.
    • J.D. Power Asia Pacific Awards has awarded TVS Motor Highest in Customer Satisfaction for 2018.
    • Bike Awards – 2019, Two-wheeler manufacturer of the year.

    Marketing Strategy

    Understanding your customers’ needs can help the company conduct business, thrive, and benefit it while serving the consumers.

    The TVS company uses the marketing mix strategy to accomplish its position and compete in the market.

    The marketing mix comprises of the following questions:

    1. What do you sell?
    2. Where do you sell it?
    3. And how do you sell it?

    Price

    They based the price of the products offered by TVS Motor on the category of the product and the consumer segment. Price is such that the people can afford the products; they have economic pricing (assigning a low cost to a product by reducing the production cost of it), which suits the financial status of middle-and upper-middle-class people—also upgrading products to meet the changing needs of the consumers and attracting more. The price represents good value for money.

    Place

    The company has four power plants, with over 2000 showrooms and service stations attached to it. They also have sub-dealers who can sell their products in the showrooms in agreement with the contracts. They have customers predominantly in Asian markets.

    Promotion

    Using promotional items in marketing campaigns targets the customers effectively. TVS Motor holds many promotional events; it has a good understanding of the brand’s positioning and segment. They create ad campaigns aiming toward a specific T.G. (Target Group). The company also has good relations with the media.

    The Revival of Royal Enfield From the Brink of Bankruptcy (Case Study)
    Royal Enfield is an Indian bike brand that was on the brink of bankruptcy but was revived. Check out the case study on the revival of Royal Enfield.
    StartupTalkyPV Vyshnavi

    Product

    The categories of products manufactured by the company cater to different segments of the audience. For instance:

    • Apache for those who are into Sports.
    • TVS Super XL, people in the rural areas
    • Scooty Pep, youth, and women.
    • Flame and Star city, for professionals

    They smartly cater to both urban and rural lifestyles. They also develop their new products and designs through innovation.

    Conclusion

    With the use of affordable pricing, promotional events, and making its products available to every corner of the country, TVS is leading the two-wheeler vehicle industry. India’s first two-seater moped, the company has sustained to stay in the market. Their innovation in the industry has not stopped yet as they entered the electric vehicle market with TVS iQube.

    Every entrepreneur starts with an innovative idea and a little push of hard work and a proportionate marketing mix can help them achieve a good position in the market.

  • TVS Motor- India’s Multinational Two-wheeler Company

    The scenario of public transport in India was not this better always. The middle class had no other option than to wait endlessly for boarding crowded buses. This is the time when mopeds were introduced to the Indian market, and mopeds soon won the hearts of the Indian middle class. Talking about mopeds, one name that we can never fail to mention is TVS. TVS launched India’s first two-seater 50cc moped in 1980, which soon became a part of many Indian households. TVS is still upholding its legacy and is still considered a trusted name in the two-wheeler segment. Here is more on the journey of TVS.

    TVS Motor- Company Highlights

    Startup Name TVS Motor Company Limited
    Parent Sundaram – Clayton Limited
    Headquarters Chennai, Tamil Nadu, India
    Industry Automotive
    Founders T. V. Sundaram Iyengar
    Founded 1978
    Products Two-wheeler, Three-wheeler, Automobile parts
    Current CEO K. N. Radhakrishnan
    Website www.tvsmotor.com

    TVS Motor – About
    TVS Motor – Industry
    TVS Motor – Founders and Team
    TVS Motor – Startup Story
    TVS Motor – Mission and Vision
    TVS Motor – Logo, Slogan, and Tagline
    TVS Motor – Competitive Force Model
    TVS Motor – Employees
    TVS Motor – Challenges Faced
    TVS Motor – Investments
    TVS Motor – Mergers and Acquisitions
    TVS Motor – Subsidiaries
    TVS Motor – Growth
    TVS Motor – Competitors
    TVS Motor – Awards and Achievements
    TVS Motor – Future Plans
    TVS Motor – FAQs

    TVS Motor- About

    Indian multinational automobile manufacturer, TVS Motor Company (TVS) is located in Chennai, India. TVS is named after its founder Thirukkurungudi Vengaram Sundaram Iyengar. Motorcycles, scooters, mopeds, and 3-wheelers, as well as associated replacement parts and accessories, are the primary products of the firm. With exports to over 60 countries, TVS Motor Company is also India’s fourth-biggest two-wheeler manufacturer after Hero Moto Corp, Honda two-wheelers, and Bajaj Motors. In terms of export, TVS Motor is India’s second-largest exporter of two-wheelers.

    Automotive vehicles and Parts, Automotive Accessories, and TVS Financial Services & Others are the major operating divisions of TVS motors. The Automotive vehicles and components segment is where the majority of the company’s income is generated. TVS Motor Company is the largest firm of TVS Group both in terms of size and turnover.

    TVS Motor – Industry

    In India, the automotive sector is one of the most rapidly developing sectors. India isn’t known for being a simple market, but perseverance always pays off. India produced 26.36 million cars in Fiscal Year 2020.

    Passenger cars and 2-wheelers accounted for 80.8 percent and 12.9 percent of the Indian automobile market share, respectively, with over 20.1 million vehicles sold in FY20. Small and midsized automobiles are the most popular passenger vehicles.

    In all, India exported 4.77 million cars in FY20, representing a 6.94 percent CAGR from FY16 to FY20. Two-wheelers accounted for 73.9 percent of all vehicles shipped, with passenger vehicles accounting for 14.2percent, 3-wheelers accounting for 10.5%, and commercial vehicles accounting for 1.3 percent.

    Business Model of Maruti Suzuki | How does Maruti Suzuki makes money
    Maruti Suzuki is one of India’s largest automotive manufacturing company which has around 50% total market share. Lets look at its business model.
    StartupTalkyPratyusha Srivastava

    TVS Motor – Founders and Team

    T. V. Sundaram Iyengar established  T. V. Sundram Iyengar & Sons (TVS), a transportation firm with a huge fleet of trucks and buses, in 1911.

    T.V. Sundaram Iyengar

    Thirukkurungudi Vengaram Sundram Iyengar was an Indian businessman and pioneer in the car industry. T. V. Sundram Iyengar & Sons, a bus firm he started in 1911, eventually moved into automotive manufacture and became the parent company of the TVS Group, India’s largest commercial empire.

    TVS Motor – Startup Story

    T.V. Sundaram Iyengar is the founder of TVS Group. He began his career as a lawyer and later went on to work in the Railways and in a bank. Sundaram Iyengar however was more inclined towards entrepreneurship, and in 1911 he left his job to form TV Sundaram Iyengar and Sons, a Bus Service provider in Madurai. Till TV Sundaram Iyengar’s death in 1955, the company operated buses and lorries by the name of Southern Roadways Limited. TVS Motor, the flagship company of TVS Group was launched by TV Sundaram Iyengar’s Son T.S. Doraiswamy in 1978.

    In 1980, India’s first two-seater moped, the TVS 50, rolled out of the factory in Hosur, Tamil Nadu. Sundaram Clayton Ltd and Suzuki Motor Corporation formed a joint venture in 1987 as a consequence of a technological partnership with the Japanese car giant Suzuki Ltd. Motorcycles were first produced commercially in 1989.

    Sundaram Clayton was incorporated in 1962 as a joint venture between Clayton Dewandre Holdings and T.V. Sundaram Iyengar & Sons Ltd. It produced brakes, exhausts, compressors, and other automobile components. Sundaram Clayton is also the holding company of TVS Motor.

    TVS Group has since then ventured into many businesses and forged tied with many organizations. Axel India Limited, a joint venture between Sundaram Finance and Dana Holding Corporation, USA produces Axel Housings. Brakes India Limited was formed in 1962 as a joint venture between TV Sundram Iyengar and Sons Ltd., and Lucas Industries Ltd.UK. for manufacturing braking equipment. TVS is also into the manufacturing of Motor parts and accessories, Electronic Ignition Systems, bus bodies, rubber products, and even textile.

    TVS Motor- Mission and Vision

    TVS Motor’s vision statement says, “We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers, and suppliers.”

    TVS Motor – Logo, Slogan, and Tagline

    TVS is the abbreviation for Thirukkurungudi Vengaram Sundaram(TVS Group Founder). The company’s professionalism and power are symbolized by the lettering’s blue hue in the company logo. A red-hued jumping horse serves as the TVS logo. The horse’s silhouette is heading right, into the future, and represents the brand’s growth and velocity.

    Company Logo of TVS
    Company Logo of TVS

    TVS’ tagline says, “Inspiration in Motion.”

    Toyota Motor Corporation | Japanese Company | Company Profile |
    Founded in 1933 by Toyoda Kiichiro, Toyota is the largest automobile manufacturer in Japan, and 2nd largest in the world. Know more about its business model
    StartupTalkySarika Anand

    TVS Motor – Competitive Force Model

    The following is the analysis of the TVS competitive force model:

    Supplier Power – Although TVS has long been a popular provider for low-income clients in the two-wheeler industry, we will examine the suppliers’ influence in this case. The TVS supplier market is very fragmented, and the possibility of backward integration is also strong, limiting the suppliers’ strength. TVS works with a number of local vendors to procure spares and components for its cars. The arrival of numerous new small-scale manufacturers has also aided big vehicle manufacturers such as TVS in obtaining highly competitive prices for their spares and parts. This plainly demonstrates the supplier’s poor power.

    Buyer Power: Buyers’ power is greater in the two-wheeler sector due to the wide range of products and brands offered. Today’s buyers are choosy and particular about what they want for their money. They are seeking a brand that offers better prices and technology, which has eroded consumer loyalty for any company today and is TVS’s greatest danger.

    The threat of Replacements: When compared to other factors, the threat of substitutes is rather modest, since the market appears to be growing and maturing every day. However, when we looked farther down the road, we could see danger from rapidly rising gasoline prices, which may force buyers to convert to more fuel-efficient diesel vehicles. Growing environmental concerns have also resulted in the introduction of bicycles and battery-powered two-wheelers, which might pose a challenge to TVS in the future.

    TVS Motor – Employees

    • T. V. Sundaram Iyengar – Founder
    • Manu Saxena – VP Business Planning
    • K Gopaladesikan – CFO
    • Rajesh Narasimhan – CEO
    • Lakshmi Venu – Joint Managing Director & Non-executive director
    • TG Dhandapani – Chief Information Officer

    TVS Motor- Challenges Faced

    As of July 2020, Due to a shortage of trained labor, TVS Motor Company – one of the top manufacturers of motorcycles and scooters – was experiencing delays in the delivery of replacement parts and overall manufacturing operations.

    Following the lifting of the lockdown in May, most manufacturers are attempting to ramp up output in order to meet demand. However, factors such as a spike in Covid-19 cases and a lack of personnel have hampered automakers’ capacity to boost car manufacturing.

    According to the Society of Automobile Manufacturers, due to the negative impact of the Covid-19-induced economic downturn, car sales across all categories might drop by more than 25% in FY 21. This followed a decrease of 18 percent in domestic sales in FY 20.

    Royal Enfield: And Its Success In The Automotive Market
    Royal Enfield is an Indian brand known for breaking records in selling over a million bikes in India and abroad. To know about the Royal Enfield motorcycle, read this article.
    StartupTalkyPV Vyshnavi

    TVS Motor – Investments

    Date Organization Name Round Amount
    Sep 3, 2020 Ultraviolette Automotive Series B ₹300M
    May 9, 2019 TagBox Series A $3.9M
    Apr 29, 2019 Altizon Systems Series A $7M
    Aug 15, 2018 Ultraviolette Automotive Series A ₹60M
    Dec 8, 2017 Ultraviolette Automotive Corporate Round –
    Aug 14, 2017 Rentongo.com Funding Round ₹15M

    TVS Motor – Mergers and Acquisitions

    Acquiree Name About Acquiree Date Amount
    EGO Movement Swiss Company EGO Movement offers innovative mobility solutions like e-bikes & e-scooters September 17,2021 Undisclosed
    Intellicar Telematics Intellicar Telematics promotes shared mobility to reduce traffic congestion and emissions. Dec 1, 2020 ₹150M
    Norton Motorcycles Norton Motorcycles (UK) Ltd manufacturers motorcycles in the UK for world wide retail. Apr 19, 2020 £16M

    TVS Motor – Subsidiaries

    TVS Motor Subsidiaries include –

    • Norton Motorcycle Company
    • TVS Housing Limited
    • TVS Motor(Singapore) Pte. Ltd.
    • TVS Motor Services Limited
    • Intellicar Telematics Private Limited
    • PT. TVS Motor Company Indonesia
    • Sundaram Auto Components Ltd.
    • TVS Motor Co. (Europe) B.V.

    TVS Motor – Growth

    On Monday, TVS Motor Company reported that it sold 278,855 automobiles in July 2021, an increase of 10% over the same month the previous year. In the month of July 2020, the indigenous automaker sold 252,744 vehicles.

    Not only has the brand seen an increase in domestic sales, but it has also seen an increase in international sales. In July 2021, it claimed to have shipped 103,133 automobiles, increasing 65 percent from the same month the previous year. In July 2020, it exported 62,389 vehicles. With 87,559 units delivered in July 2021, TVS saw a 62 percent increase in exports in the two-wheeler sector alone. It exported 54,141 two-wheelers to foreign markets in July of the previous year.

    According to the automaker, demand in the export market is still strong, and container availability is increasing compared to the previous few months when shipping was disrupted. In the next months, TVS anticipates a further increase in container availability.

    TVS Motor- Competitors

    Bajaj Auto, Hero MotoCorp, Yamaha Motor, Suzuki Motor Corporation, Ather Energy, Honda, Royal Enfield, Kymco, Piaggio & C. SpA, and Piaggio & C. SpA are among the top ten competitors of TVS Motor Company.

    TVS Motor – Awards and Achievements

    Most recent awards and achievements are:-

    • Bike Awards – 2019 – Two-wheeler manufacturer of the year
    • Indian Motorcycle Of The Year – 2017
    • TVS Motor has been awarded Highest in Customer Satisfaction by J.D. Power Asia Pacific Awards for 2018.
    • TVS Scooty Zest 110 is awarded the Most Appealing Executive Scooter by J.D.Power Asia Pacific Awards for 2016.
    • TVS Motor Company was named the Two Wheeler Manufacturer of the Year by NDTV Car and Bike Awards 2015.
    • TVS is India’s Most Trusted Brand in the Two Wheeler Category
    • TVS Apache RTR180 is the Most Appealing Premium Motorcycle as awarded by J.D.Power Asia Pacific Awards for 2018.
    • TVS StaR City + is awarded the highest-ranked Economy Motorcycle by J.D.Power Asia Pacific Awards for 2018.

    TVS Motor – Future Plans

    While TVS Motor Company has already begun manufacturing and selling their new electric scooter, the iQube, in a few locations, the next 24 months are expected to witness exponential development, with a whole new variety of electric vehicles due to reach the market under the new vertical. The vehicles will most likely be two and three-wheelers with power outputs ranging from 5 to 25 kW. However, for the time being, the brand’s electric car division will work alongside its ICE vehicle division.

    Speaking on his future plans, Sudarshan Venu who leads the new strategy says “We want to scale up the TVS electric experience pan India, and it is a space where we would like to play a leading role. We’ve quietly worked on EVs for the last one decade. It is a huge focus area for us as we advance. We are embracing this future; we are investing in it and are excited.”

    For the time being, though, it’s probable that the company is searching for partnerships to help them expand its charging network and satisfy consumer demands. In addition, the company has built a new EV plant that will be scalable to meet demand and is investigating the possibility of managing crucial backend production of batteries and other vital elements in-house.

    TVS Motor – FAQs

    Which country is TVS Motor based in?

    TVS Motor is an Indian automotive company.

    Who founded TVS Motor?

    T. V. Sundaram Iyengar established TVS, a transportation firm with a huge fleet of trucks and buses, in 1911. Later

    When was TVS Motor founded?

    TVS Motor was started in 1978 by T. V. Sundaram Iyengar’s son T.S. Doraiswamy

    Which companies do TVS Motor compete with?

    Bajaj Auto, Hero MotoCorp, Yamaha Motor, Suzuki Motor Corporation, Ather Energy, Honda, Royal Enfield, Kymco, Piaggio & C. SpA, and Piaggio & C. SpA are among the top ten rivals of TVS Motor.