Tag: transactions

  • PayPal – Empowers Digitalization with its Secured Online Payments!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    The transaction is the heart of the developing business world. It revolutionizes the global economy with its circulatory nature. Safety and Reliability are the main factors that define what the best transaction is, and thus describe the company PayPal.

    PayPal, a company based in the United States, is a digital payment platform that allows individuals and businesses to send and receive money online. It is widely accepted as a payment method for online transactions and can also be used for in-store purchases. PayPal also offers other services such as money transfers and the ability to pay bills and make purchases through a mobile app. It is a fast, secure, and convenient way to manage money.

    Let’s go through the Amazing Journey of PayPal along with getting a glance at PayPal’s Business Model, Founders, Revenue, Growth, Competitors, and more.

    PayPal – Company Highlights

    Startup Name PayPal
    Headquarters California, United States
    Sector Financial technology
    Founders Peter Thiel, Max Levchin, Luke Nosek, Ken Howery, and Yu Pan
    CEO & President Dan Schulman
    Founded December 1998
    Revenue $25.6 Bn (2022)
    Valuation $87.19 Bn (Jan 2023)
    Parent Organization PayPal Payments Private Limited
    Website www.paypal.com

    PayPal – About
    PayPal – Founders and Team
    PayPal – Vision and Mission
    PayPal – Name, Tagline, and Logo
    PayPal – Growth and Revenue
    PayPal – Business and Revenue Model
    PayPal – Competitors
    PayPal – Achievements
    PayPal – Future Plans

    PayPal – About

    PayPal was established as ‘Confinity’ in December 1998 by Max Levchin, Peter Thiel, and Luke Nosek. The company functions as a payment processor in many e-commerce sites, and auction sites. PayPal’s first electronic payment was launched in 1999. Being the PayPal platform, Braintree, Venmo, and Xoom enable users in flexible transactions with different currencies. The company was acquired by eBay in 2002 and got separated in 2015.

    PayPal – Founders and Team

    PayPal was founded in 1999 by Max Levchin, Peter Thiel, and Luke Nosek.

    Dan Schulman is the President and CEO of PayPal. He did his Bachelor’s from Middlebury College and an MBA from New York University Stern School of Business. He was the former president of Sprint’s Prepaid Group and he was also the CEO of Virgin Mobile. He now works towards democratizing the financial services of billions of people.
    The core team of PayPal is as follows:

    • Mark Britto – EVP, Chief Product Officer
    • John Rainer – CFO and EVP, Global Customer Operations
    • Louise Pentland – EVP, Chief Business Affairs and Legal Officer
    • Jonathan Auerbach – EVP, Chief Strategy, Growth, and Data Officer
    • Peggy Alford – EVP, Global Sales
    • Aaron Karczmer – Chief Risk Officer and EVP, Risk, and Platforms
    • Sri Shivananda – SVP, Chief Technology Officer
    • Franz Paasche – SVP, Corporate Affairs
    • Gabrielle Rabinovitch – VP, Investor Relations

    PayPal – Vision and Mission

    PayPal’s vision is to democratize financial services and empower people and businesses to prosper in the global economy.


    Paytm or PhonePe : Which One Is Better?
    When ATM revolutionized the way we exchange and handle money, would you believethat with the advent of digital wallets you will be able to do your transactionswithout cash or card in our pockets. Digital wallet or UPI (United PaymentsInterface) was launched in 2015 by the state owned National pay…


    ‘Paying your Pal’ is the focus of the company, which gave rise to the name ‘PayPal’. ‘Because you have to’ and ‘Safe Hai’ are the taglines that PayPal used before.

    PayPal Logo
    PayPal Logo

    PayPal – Growth and Revenue

    PayPal’s revenue for the twelve months ending September 2022 was $27.053 billion, a 10.11% increase from 2021.

    PayPal currently has over 432 million active users with more than 200 markets around the world.

    PayPal – Funding and Investors

    PayPal has raised a total of $216M over six different funding rounds.

    Date Stage Amount Investors
    January 1999 Seed Round Undisclosed Confinity
    July 1999 Series A $3M BlueRun Ventures
    January 2000 Series B $23M Clearstone Venture Partners, Goldman Sachs
    April 2000 Series C $100M Madison Dearborn Partners
    February 2001 Series D $90M ING, Credit Agricole
    July 2015 Secondary Market Undisclosed Public
    July 2018 PIPE Undisclosed Third Point
    July 2022 PIPE – II $2B Elliott Management


    Best Indian Payment Gateways in 2020 | Payment Gateways for Business
    A payment gateway is a merchant service that connects the users’ bank accountwith the platform where the users need to transfer their money. A bank mayprovide payment gateway to its customers, there is also a specialized financialservice provider such as payment service provider which provides pa…


    PayPal – Business and Revenue Model

    PayPal charges its customers and merchants with net transaction fees which are based on Total Payments Volume. It also makes money through other value-added services such as from interest and fees earned on loans.

    PayPal – Competitors

    Google Wallet, Skrill, Wepay, and 2checkout are some of the biggest competitors of PayPal.

    PayPal – Achievements

    In the Forbes list, PayPal ranks 123rd among World’s Top Female-Friendly Companies (2022) and 45th in World’s Best Employers (2022). It is also recognized as America’s Best Employers By State (2022).

    By revenue, PayPal was ranked 143rd on the 2022 Fortune 500 of the largest US corporations.

    Year Title Rank
    2022 World’s Top Female-Friendly Companies 123
    2022 World’s Best Employers 45
    2022 Best Employers for Women 282
    2022 Global 2000 216
    2022 Best Employers for Diversity 20
    2022 America’s Best Large Employers 26
    2021 America’s Best Employers 8
    2021 Just Companies 26
    2020 World’s Most Valuable Brands 67
    2019 Top 100 Digital Companies 34
    2019 Top Regarded Companies 5
    2018 Growth Champions 218
    2018 America’s Largest Public Companies 102


    The Rise Of Digital Contactless Payments Post Pandemic.
    The fast spread of the novel coronavirus has led to a global lockdown hithertounfathomed. The on-going situation has now become one of the biggest threats toeconomies and financial markets all over the world, and is leading us towards aglobal recession. The spread of the coronavirus has impacted …


    PayPal – Future Plans

    Paypal has several plans and initiatives for the future, including expanding its services to more countries and regions, increasing the number of businesses that accept PayPal as a payment method, and developing new products and features to enhance the user experience.

    Some of the specific plans that have been announced include the launch of a new service called “PayPal Commerce Platform” which allows businesses to easily manage their transactions across multiple sales channels, and the development of new technology such as biometric authentication to make payments more secure.

    Additionally, Paypal is planning on expanding its cryptocurrency capabilities by allowing users to buy, hold, and sell digital assets.

    Conclusion

    PayPal is a widely-used and convenient online payment platform that allows individuals and businesses to easily send and receive money. With its secure and user-friendly features, it has become a popular choice for online transactions.

    FAQs

    Who is the founder of PayPal?

    Ken Howery, Max Levchin, Luke Nosek, Yu Pan, and Peter Thiel are PayPal founders.

    Where is the new owner of PayPal?

    Dan Schulman is the current president and CEO of PayPal, and the former eBay CEO John Donahoe is serving as chairman.

    Where is PayPal headquarters?

    PayPal’s corporate headquarters are in San Jose, California, U.S., whereas the operative center is in La Vista, Nebraska, U.S.

    Is it free to use PayPal?

    Yes, it is free to use PayPal unless it’s a business transaction involving currency conversion or you want an instant bank transfer.

  • Remitout: An Exclusive Aid For Overseas Transfer

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Remitout.

    We saw a lot of parents and students come to bank branches with a bunch of questions regarding paying their tuition fees, rents, etc. overseas.  Most of the time, they would fill out forms that would have cancellations or unclear information, this often resulted in funds getting returned after a lot of deductions due to charges and exchange rates. People go through the same running around and stress for sending money overseas in time which should have been the last thing to worry if at all in the entire admission process.

    Remitout allows its users to complete the registration process withhin few minutes and then use the platform as per their need easily. Remitout provides an online platform that allows users to remit money from India to other countries. The service can be used to send money for various purposes including travel, medical fees, education fees, immigration fees, and more.

    Remitout- Company Highlights

    Company Name Remitout Service Private Limited
    Headquarter Mumbai
    Founders Nafees Dadi & Kritika Saini
    Sector Overseas Money Transfer
    Founded 2017
    Website remitout.com
    Registered Entity Name Remitout Service Private Limited

    Remitout- About and How It Works
    Remitout- Founders
    Remitout- Startup Story
    Remitout- Name, Tagline and Logo
    Remitout- Vision and Mission
    Remitout- Target Market Size
    Remitout- Challenges
    Remitout- Products And Services
    Remitout- Customers And Clients
    Remitout- Recoginition and Achievements

    Remitout- About and How It Works

    Remitout offers you different services that make easy online money transfers using Remitout’s forex card. Remitout allows the registered users to buy and sell currencies at the live rate by an easy process. It allows its users to get the account loaded with money and then cashed it out under any available currency.

    Remitout is an online money transfer service for students. The process is done in 5 easy steps on the website from registration to making payment using a secure payment gateway. The platform enables easy and fast access to the facility by availing the option of a one-time sign-up process. Remitout is also noted to associate with RBI Authorised AD II License holders only. They are completely secure with no hidden charges.

    Remitout provides a simplified online platform for Indian students to transfer their education-related funds out of India.  With the number of students opting to study overseas growing each year, so is the requirement for overseas money transfers.  As these students are first-time remitters of overseas funds there are a lot of doubts and concerns, with Remitout we want to make an overseas money transfer as simple as purchasing products/services on one commerce website.

    In the current calculation, Remitout has successfully helped 3000 students to make their remittances and trust the platform. The future goal of Remitout can be assumed to gain the trust of more students and parents by becoming their remittance partner. Remitout is also known to provide currency exchange in 15 different currencies.

    Remitout- Founders

    Nafees Dadi

    Nafees Dadi- Co-founder of Remitout
    Nafees Dadi- Co-founder of Remitout

    Nafees Dadi successfully straddled several mantles during his stint at renowned banks at ABN Amro, HDFC, and ICICI, he managed their trade processes and teams while playing a vital role in setting up policies. Surprised by the time most students and parents spent on money transfers abroad at the bank, he wanted to do something to ease the process. This resulted in him co-founding Remitout Service Private Limited and he played a crucial role in its inception and growth.  At Remitout, he oversees business functions, technology, advancement, and strategic alliances.

    Kritika Saini

    kritika Saini has completed her Executive MBA from Narsee Monjee Institute of management studies in Jan 2019.Kritika is a banker turned entrepreneur. Before starting out as an enterpreneur, she was noted to work with different banks such as HDFC, ICICI, Bank of Maharashtra, etc. Kritika Saini was reported to work in varied industries during her banking job ranging from wealth management, SHG finance, Foreign Trade, etc. In Remitout, Kritika Saini works and oversees various activities and work such as Business Functions & advancement, Marketing, promotions, product development, and PR activities.


    Best Indian Payment Gateways in 2020 | Payment Gateways for Business
    A payment gateway is a merchant service that connects the users’ bank accountwith the platform where the users need to transfer their money. A bank mayprovide payment gateway to its customers, there is also a specialized financialservice provider such as payment service provider which provides pa…


    Remitout- Startup Story

    The co-founders of Remitout were both shocked by the time taken to fulfill the whole process of transferring money. With the increased demand for money transfer, the traditional method was not the best option. Nafees Dadi always wanted to do something to help those students with the money-wiring process. His role in the development and growth of Remitout is too crucial due to the basic thought process behind it. He noticed that the time taken by each parent to fill up the form and complete the transaction process was quite high.

    And another essential thing noticed by him was that even after consuming so much time, there is always greater room for mistakes. Mistakes made in the application form can actually cancel the transaction nullifying the efforts and time usage. Hence, the rise of Remitout was initiated after the whole scenario and calculation.  While doing a basic search on the project, the co-founders of Remitout realized that India is listed in the second position for migrated students after China. Making them affirm their decision of initiating the project because, the higher the number of students away from the country for education, the more the need to find a good alternative to the traditional method.

    A few sessions with the team and discussion then led to the creation of the now known Remitout platform with a detailed workflow system.


    How To Accep Credit Card Payments For Small Businesses In India!
    Maybe you have started a new business or startup and you are wondering how to accept credit card payments from your customers. Or maybe you have anestablished business but haven’t yet made arrangements to accept credit cardpayments but now you want to. The process can seem to be difficult if you …


    Remitout Logo
    Remitout Logo

    Remitout is a joint word of Remit=Remittance and Out=Outward.  Remitting money outward of India. Remitout, a name which is a mix of Remittances outside India typically called “Outward Remittances” in Bank.

    Remitout Logo consists of an orange color square covered with two square brackets like shaped orange color objects. On the left side of Logo, the word “Remitout” is written.

    Remitout- Vision and Mission

    They believe that a genuine exchange transaction of a student paying fees overseas should be as simple as making any local transfer within India.  The processes and jargon used make it complicated for first timers, hence the company thought of making the transfer process as it should be. Simple and Easy.

    Remitout- Target Market Size

    Education domestic or overseas is a growing market and shall keep growing as it’s the need of the future. As the company is in the money transfer business for students our market size directly correlates to the number of students going overseas from India.  The number of students going overseas has been growing at a robust average annual growth rate of 22% in a span of 16 years (as per so n so data). Annually the money which is sent from India towards education expenses is close to $ 4 billion growing at an average of 44% every year.

    Remitout- Challenges

    With zero users and an online business model targeting students, both of the founders started working day and night on various WhatsApp and other social media groups formed for student discussions. They gave their inputs in queries related to foreign exchange and fee payments.  It took a while but they were able to demonstrate their expertise in the field and convince students to try their service.

    The biggest challenge for Remitout was to get people to trust a new entity with a large sum of money and more importantly for transacting online with their funds. The Remitout founders tried for weeks to speak to everybody through various online and offline channels until they got their very first student on the website.

    The students were delighted with the overall experience and got a few of their friends to register with them. The team called each of the students taking feedback on their experience and requesting them to refer their services to their contacts.  It took a while but the word of mouth spread around, they were able to get students to come to them because of the experience and not any marketing activities.

    Remitout- Products And Services

    By digitizing the application process, they have been able to have error-free transactions, the forms are filled automatically and hence are clear to read. The process is completed in easy steps which can be done in the comfort of the customer’s home hence there is no more running around or unanswered questions.  Now anybody who uses a computer can send money overseas by themselves.

    They introduced an additional platform towards the end of 2019 which worked on the same base principle. However, this time around they wanted to enter into the B2B space by partnering with Overseas Education Consultants. So, they created a platform for these consultants who can now register with them and process their student remittances from their offices.  This helps these consultants to provide an additional service that is relevant to their processing time and at the same time helps them reach more students in different parts of India.


    Instamojo – Aiding the Indian MSME’s with effortless payment gateways!
    All of this time and generation is about making things easier, be it shopping orpayment. Now, when you ought to make things easier for the consumer, it becomesimperative to make it easier for the service providers as well. Following thesame thought, Sampad Swain, Akash Gehani and Aditya Sengupta …


    Remitout- Customers And Clients

    The team has been working on transparency to students on processes and charges, keeping low expenditure avoiding any unwarranted expenses, and working on the profit-making model.

    They have always worked on word-of-mouth references to get their next customer, this is a slow process but a definite as per their belief.  Along with this, the team has made some partnerships overseas with companies that receive payments from Indian students for their visa processes.  With their new vertical they are also partnering with various consultants to get them a better reach.

    Remitout- Recoginition and Achievements

    With simple and realistic goals, Remitout has achieved its registration in Startup India. For them, their biggest achievement is to maintain the average 5-star rating on Google with 700+ reviews.

    Conclusion

    Remitout was started with the purpose of providing a helping hand to students and parents looking for money transfers across the globe. They provided an easy way for money transfer through their medium by removing the complicated process of transferring money via bank. With the simple purpose, they are currently in a good development pace with constant updates to maintain their fame.

    FAQs

    Is Remitout a better option for the needy?

    Remitout provides hassle-free service with good security. Hence it can be considered a better option to use when required.

    When was Remitout introduced to the world?

    Remitout was introduced to the world on 24th August 2017 by the joint efforts of Nafees Dadi and Kritika Saini.

    What is the business model of Remitout?

    Remitout works on the business model of Business to Consumer (B2C).

  • Paytm Vs PhonePe: Which is Better?

    The invention of the ATM revolutionized the way we exchange and handle money. And the advent of digital wallets has put that revolution into oblivion. Why? We now carry out transactions without cash or card in our pockets. Digital wallet or UPI (United Payments Interface) was launched in 2015 by the state-owned National payments corporation of India (NPCI), the organization that manages all the digital payments in India. UPI is racing towards becoming the leading payment mode in India today.

    With the development of the Unified Payments Interface, the battle over digital payments has narrowed down to 3 major players: Google Pay, PhonePe, and Paytm. In the month of February 2021, the National Payments Corporation of India (NPCI) recorded the total Unified Payments Interface (UPI) transactions in India at 2.29 billion as compared to 2.30 billion in January. Paytm achieved over 1.2 billion monthly transactions. Paytm has the highest market share in offline merchant payments with 15 percent month-on-month growth. Whereas, PhonePe in its quarterly report (Q2 2021) stated that the company clocked over 3.94 billion transactions on its platform, with a total payments value of over Rs 7.47 lakh crore.

    E-wallets such as Paytm and PhonePe were saviors for Indians after demonetization took place in November 2016. Imagining transactions without these two mobile wallets is not possible anymore. In fact, the digital payments space has become too crowded with the emergence of several Indian fintech ventures; digital platforms are competing against each other to provide customers with the smoothest transaction experience. Which is better PhonePe or Paytm? Which is more secure Paytm or PhonePe? This StartupTalky post compares Paytm and PhonePe using 10 parameters to solve the debate.

    About Paytm
    About PhonePe
    Paytm Vs PhonePe – 10 Vital Comparison
    FAQs on PhonePe Vs Paytm

    PhonePe vs Paytm vs Google Pay 

    About Paytm

    Paytm was launched by Vijay Shekhar Sharma in 2010. One97 Communication Ltd is Paytm’s parent company. Paytm is counted amongst the best payment apps in India and offers a mobile wallet for carrying out transactions. It also allows bill payment for mobile services, DTH services, and much more. Paytm has established itself as a sophisticated mobile payment application and has catered to more than 250 million users in the last 8 years. It has the capacity of handling more than 5000 transactions per second.

    Some salient features of Paytm are:

    • Zero banking charges
    • Transaction limit of INR 1 lakh for wallet along with UPI bank transfer
    • RBI-approved safe and secure digital wallet
    • The payments bank, ticket booking (for trains, buses, flights, and movies), and UPI payments

    Paytm – About Vision and Mission | Tagline | Logo & Slogan
    Paytm is one of the widely used mobile app for digital transactions. Read more about Paytm, Paytm Vision and Mission, Tagline, Logo, Slogan and paytm owner.


    About PhonePe

    PhonePe is also counted amongst the best payment apps in India. It was founded by Sameer Nigam and Rahum Chari, former Flipkart employees, in 2015. In 2016, PhonePe became the first Android app to provide UPI-based user services. Within just 3 months of its launch, the PhonePe app hit 10 million downloads. PhonePe also reached the 50 million badge on the Google play store pretty quickly. However, it wasn’t a smooth sail for this digital payments provider. In January 2017, ICICI bank and Airtel blocked PhonePe for the violation of NPCI regulations. The matter was resolved in February 2017.

    Some salient features of PhonePe are:

    • Zero banking charges
    • UPI transactions
    • Bill payments, DTH recharge, and ticket bookings
    • The transaction limit is INR 10,000 for wallet and INR 1 lakh for UPI

    Paytm Vs PhonePe – 10 Vital Comparison

    1. Interface

    The user interface (UI) is the most important feature of any app. People are quick to form perceptions just by the user interface. Paytm and PhonePe differ when one considers the user interface.

    • Clarity – When it comes to clarity, PhonePe has an edge over Paytm. PhonePe icons are spaciously placed while Paytm icons are concentrated.
    • Fonts – The fonts used on PhonePe’s app are slightly bigger than the ones used by Paytm. A possible reason could be that Paytm offers more services than PhonePe (e.g. Paytm Mall); hence, showing the icons in bigger fonts could hinder visibility.
    • Ease of Access – Very few icons appear on Paytm’s home page (in its mobile app) and you have to click further to see other options. This is not the case with PhonePe. Every feature can be accessed from a single page in PhonePe’s app. Again, Paytm has different types of services in the form of vouchers, Paytm Mall, education, games, travel entertainment, and food. Showing all of them on one page is not an easy task.
    Paytm VS PhonePe
    Paytm VS PhonePe

    2. UPI Payments Facility

    PhonePe lets you make UPI payments to your contacts and other account holders with the help of the IFSC code. This approach enables you to transfer money from one bank account to another as well. On the PhonePe app’s home page, you find the option of money transfer which can then be used to choose a beneficiary. With a single click, you can reach the payments page by clicking on ‘send to complete the payment’.

    Paytm has a similar process but with some more steps. People find it easier to make UPI payments via PhonePe when compared to Paytm.

    3. Merchant Payment

    PhonePe gives you a comparatively better interface for merchant payment than Paytm. PhonePe has the QR icon on the top of the home page, whereas the QR icon is at the bottom in Paytm’s app. PhonePe saves the merchant name and account number on the home page, similar to how you would save a beneficiary name and account number. Therefore, you don’t need to add any details the next time you pay the same merchant.

    4. Recharge

    When it comes to recharging facilities, both apps support recharge of mobile, DTH services, and other utilities. PhonePe, however, completes this process quicker than Paytm. In Paytm, you need to navigate through multiple pages to perform the recharge. In PhonePe, much navigation isn’t needed.


    What is e-RUPI and How it will benefit Businesses in India?
    e-RUPI is a contactless digital payment solution launched by PM Modi. Lets understand What is e-RUPI and how will it benefit businesses in India.


    5. Bill Payment

    Recharge facilities such as bill payment are easier in PhonePe since it takes a single click to reach the payments page. Paytm requires you to follow some more steps to land on the payments section.

    Digital Wallet UPI feature Mobile Wallet Bill payment Debit/credit
    Paytm yes yes yes yes
    PhonePe yes yes yes yes
    BHIM yes no no no
    Freecharge yes yes yes yes
    Google yes no no no

    6. Cashback

    Which app gives more cashback Paytm or PhonePe? Both digital payment apps give cashback benefits on your payments. As to which one gives more cashback depends on the circumstance. Your first transaction on either app is likely to give you the highest reward. PhonePe provides cashback on transactions without having to activate some offer. When using Paytm, you need to activate an offer to get the cashback.

    7. Charges

    Both Paytm and PhonePe levy charges for fund transfer from your digital wallet to your bank account. Neither Paytm nor PhonePe gives any kind of relief when it comes to funding transfer charges. The fee is nearly the same for both Paytm and PhonePe.


    How UPI Payments impacted FinTech Industry | UPI growth
    UPI Payments services have made payments quick, easy, and secure. Read the article to know why UPI payment is revolutionizing the Fintech Industry in India.


    8. Useful Services (Travel Tickets, Movie, Train Status, etc.)

    Paytm offers more services than PhonePe. Just look at the enormity of Paytm Mall! And then there’s the seamless experience of availing services such as movie bookings, etc. Paytm beats PhonePe in some services, whereas PhonePe leads in others. Movie tickets can be easily booked on Paytm. But booking train tickets and checking train status is easier on PhonePe.

    9. Account Management

    The account management feature of PhonePe is better than Paytm’s. You can handle management-related options in just a couple of clicks in PhonePe. Generally, Account Management comprises auto-payment of bills and bill payment reminders. And PhonePe has a better interface for these two options. Just tap on the ‘My Money’ tab and to reach the auto-pay and reminders icons. You can set the auto-pay service for your utility bills and reminders from this space.

    10. Customer Care

    Both Paytm and PhonePe offer dedicated customer service helplines. PhonePe’s ‘help section’ is extensive and covers nearly every imaginable query. Most of your doubts can be resolved by the help section. You can also contact PhonePe representatives and expect a reply within 24 hours. Paytm does not lag behind this aspect. Its 24X7 help desk has improved significantly over time and is at par with some of the best help desks in the world.

    FAQs on PhonePe Vs Paytm

    What is PhonePe?

    PhonePe is a digital wallet platform and online payment company headquartered in Bangalore, India.

    How PhonePe app works?

    PhonePe works on the Unified Payment Interface (UPI) system. All you need is to enter your bank account details and create a UPI ID. You don’t need to recharge the wallet because the money will be directly debited from your bank account at the click of a button in a secure manner.

    Which is more secure Paytm or PhonePe?

    PhonePe is constantly working round the clock on making transactions highly secure and safe. It uses a mix of cutting-edge technology and strong risk & fraud processes to keep fraudsters at bay.

  • Yelp Business Model: How Does It Make Money

    Every small startup requires has needed an opportunity that benefits them in the long term. Every startup needs to utilize any resources that they have in order to get more exposure and attract more customers to their businesses online. Similarly, Yelp is known to be a brand of its own and was created to enable people to access more businesses online. Yelp has been recognized as a verified and accountable entity in which people can place their trust and access good local businesses.

    Company Name Yelp
    Headquaters San Francisco, California, USA
    Founded On 2004
    CEO Jeremy Stoppelman
    Employees 6030 (as of 2018)
    Annual Revenue $942 Million (as of 2018)
    Products & Services Yelp Deals, Home Services, Beauty & Spa services, Food, Health and Medical

    Yelp users can not only search and review businesses but can also create a profile or become friends other users, chat on different online forums and can go for meet ups offline.  According to a report by the wall street journal, Yelp has set a price for their IPO which will sell at 7.15 million shares at a price of $12 to $14. That would value the company at $838.6 million at the high end of that range. The company has known grown because of getting users to write reviews of businesses, engaging them through social networking features and through search engine traffic.

    The logo of Yelp.
    The logo of Yelp

    Yelp is now known to have 66 million different monthly visitors and more than 5.7 million mobile devices and has collected a total of 25 million reviews since it came out in 2004. As of Dec 31, 2018, Yelp has a total of 177.4 million reviews of local businesses.It also generates almost all of its revenue from advertisements like for example in the year of 2011, 91.4% of its revenue came from advertising.

    Not only that, it generates its revenue from two different kinds off advertising. First is the local advertising from businesses that want to be featured on yelp which is 76.8% of total revenue and the second one being Brand advertising that displays ads on yelp.com in order to get more traffic from search engine.


    PhonePe Success Story | UPI | India’s Payments App | Business Model | Revenue Model
    Everything is changing in today’s world. Nobody feels like paying things incash. And the big amounts are rarely paid in cash. UPI, money transfer, utilitybills, mobile recharges are now made easy. You need not go to a shop to rechargeyour phone these days. The name of the solution is PhonePe. It…


    Yelp Business Model

    Yelp has an average of 28 million mobile application visitors, 74 million unique mobile web visitors and 83 million unique desktop visitors. The yelp business model is something you should definitely be aware of because it is online business directory which lists and makes local businesses visible to users it also differentiates itself with the crowd sourced reviews of those businesses on its platform. Furthermore the company has expanded its business model by adding reservation services and food delivery and take out services. The business model includes factors like:

    Customers prefer to use yelp to find local businesses
    Customers prefer to use yelp to find local businesses 

    Customers of Yelp

    Yelp has 3 customer segments or target audience which include Local business, user and content creators/contributors:

    • Local businesses are segmented on the basis of Location, Type of service, Restaurant Cuisine, Price point, hours of operations, food delivery and takeout.
    • Users are divided into demographics, location, interests and spending profile.
    • Content contributors include the community of active reviewers that are constantly engaged in fun social exchanges.
    The different ways Yelp helps a customers along with the local businesses
    The different ways Yelp helps a customers along with the local businesses

    Value preposition of Yelp

    • Local businesses – when it comes to local business yelp is a trusted platform because it gives them the opportunity to engage with a large audience and increases their visibility while also sourcing their target audience. It gives the businesses an opportunity to increase their revenue, provide them business data and take care of reservation and wait list management.
    • Users – the platform helps uses by giving them an opportunity to browse local businesses, discover new places, save time and money, see pictures and videos, compare prices, read reviews and make better choices.
    • For the content creators – Yelp invests a lot in engaging and fun content which makes it easier for the users and businesses to interact with each other but when it comes to content creators it company offers them recognition in yelp elite and they can also get invited to special events and more.

    Customer service done by Yelp

    The high quality customer service is also one of the reasons why Yep business model is so successful as it offers services like:

    • Self-service platform, which makes it possible for its users to serve themselves anytime easily and effectively.
    • Yelp is also transparent when it comes to reviews, rating, tips, photos and ensuring that it is always easily accessible to its customers online.
    • Build a brand reputation for your local businesses and also makes considerable efforts in managing their brand image.
    • Yelp allows its users to place food orders directly without leaving the platform.
    • Yelp allows businesses to interact with their customers in a friendly and approachable manner with features like Request A Quote, a direct response to reviews, Yelp reservation, etc.
    • Yelp is successful when it comes to establishing a flourishing community of users, content contributors and other local business that interact with each other.

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    How does Yelp make Money

    The company makes most of its money through service programs which can be both self-service and full service. The other money making strategy is invested in its advertising and profile enhancement services that benefit the businesses greatly. The categories are as follows:

    Yelp provides businesses with both paid and free advertising products. It also utilizes its website and mobile app to deliver targeted search advertising to a broader audience. In 2018, 97% of its revenue was generated because it was dependent on advertisement. All the advertising products sold by their partners and business listings are recognized as yelp advertising revenue. It offers services that come under the umbrella of advertising, which are:

    The breakdown of Yelp Reviews
    The breakdown of Yelp Reviews
    • Enhanced – The purpose of this product is in order to prevent other business ads from appearing on the business listing pages of enhanced profile business customers.
    • Branded Profile – This feature is a business’s purchase a branded profile program to ensure that they are provided with premium features to increase their business listings. This allows the businesses to choose their preferred method advertising  done by videos or images which are best suited to portray their portray their slideshow feature or simply updating their listing information.
    • Yelp verified license – In this feature the yelp business listing page offers a paid upgrade license which appears like a badge. It is specifically only for the licensed advertisers and their local or home services category.
    • Ad Re-sales – Yelp can also resell some of its advertising products to generate more revenue and is done through their partnership with certain agencies like DexYP. It has also launched its yelp ads certified partners programs in 2018 to allow its collaborative agencies so they can manage to sell ad campaigns at the behalf of their business clients.

    Transaction revenue

    Yelp has come with other tools and features such as ensuring transactions between their consumers and businesses which are facilitated appropriately. This features accounts to 1% of yelps total revenue. These include services like:

    Revenue Dec 2018 (in million) % of revenue
    Advertising $907.49 97%
    Transactions $13.69 1%
    Other Servives $21.59 2%
    Total Revenue $942.77 100%

    • Yelp Platform – Through partner integration, the company enables its consumers to proceed with their transactions on the yelp website or app. Consumer can order any products they want in the ranging from show tickets to flowers.
    • Grubhub Partnership – The Company generates substantial revenue from their yelp Eat24 business. They did this by placing their orders through yelp Eat24 in which restaurants own arrangements with respective business and are paid a commission percentage fee.  Yelp sold this platform in 2018 and now offer the user to select from a wide range of restaurants.
    • Yelp Deals – This product has now created a large revenue for yelp especially when it allows the business owners to promote its services and products on the platform but at discounted rates.
    • Gift Certificates – The business owners can now sell gift certificates at a full price to the consumers that have yelp gift certificate products. The cost of this service however ranges from $10 up to $500.

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    Full service Program

    Yelp Full service program provide all Yelp free tools and self-service program tools plus targeted Yelp ads, upgraded business page features and dedicated support. The business who buy full service program get:

    • All the free tools – all the tools of the free suite to showcase the business and connect with the yelp community.
    • Video Production and hosting – Yelp sends a videographer to produce a professional video for the yelp business page on which businesses buy full service program.
    • All the self service program tools – it includes online shopping, reservations, profile enhancements and the deals and gift certificate
    • Dedicated Support – businesses which buy full service program are entitled to dedicate support by yelp staff.