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Tag: traditional business model

  • Traditional Business V/S Digital Business and Types of Business Models Used

    This post discusses the differences between traditional businesses and digital businesses. It also talks about the types of business models that come under these two forms of businesses.

    Managing a business is both challenging and interesting. It’s not like your 9-5 government job where one reaches the office at or before a particular time, does some mundane tasks, and then wraps up for the day at a fixed time. With business, everything takes a different turn. Inherent risks and the constant need to pacify customer requirements float in the business owners’ minds.

    A traditional business setup has a physical presence, and it serves people locally by providing services or products through brick-and-mortar stores. In case of a digital business setup, people sitting in any corner of the world can scroll through the web and avail the company’s services and products.

    What is Traditional Business?
    Types Of Traditional Business Models
    What is Digital Business?
    Types Of Digital Business Models
    Traditional Business V/S Digital Business

    Difference between Traditional Vs Digital Business

    What is Traditional Business?

    Organizations such as restaurants, agencies, and anything resembling an office-setup fall in this category. Traditional business-oriented organizations usually sell products or services through stores.

    A traditional business serves customers in exchange for monetary compensation. It works on CAPEX and OPEX. While such organizations focus on profit generation, a few of them—non-profit organizations—work for customers without expecting profits.

    Types Of Traditional Business Models

    Various types of business models used in traditional business are:

    Manufacturer

    The manufacturer business model utilizes raw materials to create products that are then sold in the market. This type of business model involves the assembly of pre-manufactured items. The products are either directly sold to the customers in what’s known as B2C model (business to customer), or to another business unit in the form of B2B model (business to business). Automobile manufacturers are an example of B2C model, and wholesalers follow the B2B model.

    Distributor

    A company in the distributor business model buys products directly from the manufacturer. The company then sells the procured products to consumers or retailers.

    Retailer

    A company following the retailer business model purchases products from the wholesaler/distributor. It then sells the inventory to the public. Brick-and-mortar stores fall in this category.

    Franchise

    In this setup, the company buys the franchise of a very successful brand and promotes the brand’s services/products to the general public. The franchise segment is a popular way to build awareness across geographies.

    Traditional And Digital Business Model 

    What is Digital Business?

    Digital business is the modern form of business, a significant deviation from the established norm. This model leverages technology for value creation & addition, thereby giving an entirely different customer experience.

    The umbrella term includes both digital-only brands as well as traditional businesses that use modern-day innovations. Prominent examples of digital businesses are Uber, the cab-owning service which allows the user to book cabs online, Disney+Hotstar, and Netflix (video streaming service).

    Types Of Digital Business Models

    Types of the business model used in digital business are:

    Basic

    Small businesses fall in this category. With a small presence on digital platforms, such ventures rely on traditional marketing methods like direct mail and print advertising.

    Intermediate

    A level where small businesses employ tools like websites with basic functionality; these sites don’t have e-commerce or mobile rendering capabilities. Other factors like listing in online directories and third-party marketplaces play a major part here.

    Advanced

    Advanced websites with mobile app versions or e-commerce abilities are used by digital businesses in this category. The reliance on Social media engagement is quite significant. Video conferencing, SAAS apps, etc. are part of the toolkit.

    This model is the epitome of digital business. Such ventures have high social media visibility, have little or no physical presence (as in brick-and-mortar stores), and engage with customers extensively through the internet.

    Traditional Business V/S Digital Business

    Traditional Vs Digital Business
    Traditional v/s Digital Business

    There are various differences between traditional business and digital business which are listed below:

    • The traditional business model requires more capital than its digital counterpart. The former needs place, furniture, transport, staff, and other utilities. Digital businesses are cost-effective in this aspect.
    • A business unit following the digital approach is convenient for customers in terms of the flexibility offered in the variety and cost of products (consider Amazon’s extensive product catalog). In the traditional setup, rigidity is a major issue. As a result, consumers are now inclined towards shopping online.
    • The digital business model is yet to achieve perfection when it comes to real-time customer experience. For example, you can’t try a mobile phone before purchasing it from Amazon. You rely on customer reviews and the specifications listed on the website. This obstacle is overcome in the traditional business model.
    • Online businesses tend to have a larger digital market spend than their old-school counterparts. Traditional businesses diversify marketing strategies to attract customers from both local areas and online demographics. But their reach is relatively restricted to digital businesses.
    • Digital businesses work 24/7 and overcome both geographical and timing barriers. You can carry out online purchases in the middle of the night from anywhere in the world.
    • Organizations based on the traditional business model have restrictions on when and where they function. Timings are rigid and customer service isn’t flexible either. There are exceptions where few traditional business operates 24/7, but those are limited in numbers and function in select locations only.

    FAQs

    What is the difference between traditional business and digital business?

    A traditional business setup has a physical presence, and it serves people locally by providing services or products through brick-and-mortar stores. In the case of a digital business setup, people sitting in any corner of the world can scroll through the web and avail the company’s services and products.

    Why is online business better than traditional business?

    Digital businesses work 24/7 and overcome both geographical and timing barriers. You can carry out online purchases in the middle of the night from anywhere in the world. Traditional business has restrictions on when and where they function.

    What is traditional business?

    Organizations such as restaurants, agencies, and anything resembling an office-setup fall in this category. Traditional business-oriented organizations usually sell products or services through stores.

    What are traditional business models?

    Types of Traditional Business Models:

    • Manufacturer: The manufacturer business model utilizes raw materials to create products that are then sold in the market. This type of business model involves the assembly of pre-manufactured items.
    • Distributor: A company in the distributor business model buys products directly from the manufacturer.
    • Retailer: A company following the retailer business model purchases products from the wholesaler/distributor. It then sells the inventory to the public. Brick-and-mortar stores fall in this category.
    • Franchise: In this setup, the company buys the franchise of a very successful brand and promotes the brand’s services/products to the general public. The franchise segment is a popular way to build awareness across geographies.

    What is the difference between traditional and non-traditional business?

    The major difference between traditional and non-traditional business are:

    Traditional

    Standalone stores, retail spaces in malls, and any other type of place that houses a usual location for a given franchise fall under the category of traditional businesses.

    Non-Traditional

    Non-traditional businesses conduct most of their operations over the internet. They might have a few physical stores but these are generally for resolving customer issues and function as a point-of-contact.

    What are the types of ECommerce Business models?

    Four Traditional Types of Ecommerce Business Models are:

    • B2C – Business to consumer
    • B2B – Business to business
    • C2B – Consumer to business
    • C2C – Consumer to consumer

  • The Business Model of Britannia: The Untold Model of The Household Name

    It is almost impossible to not hear about Britannia while living in India. This household name has conquered the country with its spectacular food products, which have been tasted by almost everyone. From starting a ‘Good Day’ by being the partner of a cup of tea to patch up the broken hearts with ‘Little Hearts’. It has done everything, to be one of the leading food companies in India specializing in bakery and dairy products.

    Britannia, the name of the brand itself speaks its value. Since the 1990s, it has fallen under the Wadia group that has now been lead by Nusli Wadia. It has been a part of the country for over a hundred years and has been serving the taste buds of many generations.  From biscuits to cheese, to cakes, you name it, they have it.

    The success that this company tastes is a result of a structured business model. Let’s find out about the model that helps the business to climb the stairs, to reach the top position.

    Legacy of Britannia
    Where Does Britannia Operate?
    Products of Britannia
    Target Audience of Britannia
    Business Model of Britannia
    What is unique about Britannia’s Business Model?
    How Does Britannia Make Money through Its Business Model?
    FAQ

    Legacy of Britannia

    The history of Britannia is just like the taste of its products, rich and fascinating. In 1892, the Britannia industry was founded by some English businessmen and the investment was of just ₹295. It was started as a mere bakery at first.

    Later on 21st March of 1918, another businessman, named C.H. Holmes becomes a partner and the Britannia Biscuit Company Limited came into existence. Initially, Britannia was only manufacturing biscuits and was selling them. Although, in 1997, they started producing dairy products as well, since then it hasn’t looked back.

    Where Does Britannia Operate?

    Britannia has its footprints in more than 60 countries and has been serving them nonchalantly. Especially, it has conquered the hearts of the Middle Easterns, by locally manufacturing its products in UAE and Oman. International Bakery products serve as the subsidiary of Britannia. The main headquarters of the company is in Kolkata. Britannia products are distributed among over 5 million stores in the country.

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    Products of Britannia

    As mentioned before, Britannia manufactures and sells Bakery and dairy items.

    • Bread and Buns -Britannia bread, Atta Kulcha bread, Britannia Pav, Britannia sweet bun, Britannia fruit bun
    • Biscuits -Good Day, Britannia Crackers 50-50, JimJam, Milk Bikis, Tiger, Marie Gold, Little Hearts, Bourbon, Nutri Choice
    • Cakes– Britannia Gobbles, Britannia Muffins, Tiffin Fun
    • Dairy – Cheese, Milk, Butter, Ghee Yoghurt

    Target Audience of Britannia

    The target audience of Britannia is not limited to a certain age group or of an income group. It is truly for anyone and everyone. Products like Little Hearts, Tiffin cakes are used, to appeal the kids. Nutri Choice is for those who are a little bit health-conscious. Marie Gold caters to the need of the older generation as well.

    Business Model of Britannia

    Britannia is a brand that decided to serve the people with utmost care with deliciousness and nutrition. It basically focuses on two things, Bakery products, and Dairy products. Its main motive is to provide healthy and nutritious food items to the people. With that target, it has become the first food company that has zero Trans Fat in its food items.

    It mostly deals with the outdoor and traditional forms of advertisements for its marketing strategy. It placed its bets on Television and radio advertisements, thus attracting almost every group of consumers.

    Net profit of Britannia Industries Limited
    Net profit of Britannia Industries Limited

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    What is unique about Britannia’s Business Model?

    Britannia becomes one of the leading Indian bakery brands by following some unique strategies. It has 13 factories located all over the country and has 4 franchises.

    Some of the key points of Britannia’s business models that make it unique are:

    • Its main objective is to promote biscuits of the Britannia brand more than other products.
    • It concentrates on providing food items to its customers that will fulfill their daily need for nutrition.
    • It believes in quality food items that deal with fruits, nuts, seeds, pulses, dairy, and protein substances that are necessary for the healthy growth of a normal human being.
    • Focuses on producing better quality food and selling them economically in prices for every income group.
    • It has joined hands with the Government and different NGOs to fight against malnutrition and undernutrition prevailing in the country.
    • It has started the Britannia Cares program that offers fitness activities to ensure a healthy lifestyle amongst its employees.
    • To counter attack micronutrient deficiencies in India, it has taken steps to avoid all those products that are harmful according to the Food Safety and Standards Authority of India (FSSAI)
    • Britannia also decided to curb down the salt and sugar limit of its snacks to promote Eat Right Movement by FSSAI in 2018.

    How Does Britannia Make Money?

    There is a number of ways Britannia makes money although its main focus is to provide nutritional elements through their food items to everyone.

    • Britannia’s revenue depends on the sale of its bakery and dairy products.
    • 95% of sales depend on the products dealing with biscuits.
    • 5% of sales depends on dairy products.

    Britannia has signed a deal of joint venture with a Greek Company named Chipita S.A to produce and sell ready-to-eat croissants in India. It is also working on expanding its demand abroad, especially in Africa and South East Asia.

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    Did You Know?

    Some of the interesting facts of Britannia are:

    • In 1921, Britannia becomes the first company from the East of The Suez Canal to import and use gas ovens.
    • The trust Britannia has created from their initial days made it possible for them to supply biscuits to the British army during World War II.
    • It is one of the oldest biscuit companies in India and carrying its legacy since 1918.

    Conclusion

    ‘Britannia’, this name carries the trust of millions of people. From providing biscuits to the soldiers during World War II  to being responsible by taking steps to eradicate malnutrition and undernutrition from the country. It has come a long way to be one of the biggest Food and Beverage companies of India.

    FAQ

    What is the revenue of Britannia?

    The revenue of Britannia was ₹11,878.95 Crores (US$1.7billion) in 2020.

    Who is the CEO of Britannia?

    The current CEO of Britannia is Varun Berry.

    When was Britannia founded?

    Britannia is one of the oldest companies in India founded in 1892 and is headquartered in Kolkata.