This article has been contributed by Heniel Rupaarelia, Founder, Managing Director at ETrav Tech Ltd
India is awakening to an unprecedented surge in tourism. Once viewed as a minor contributor to GDP, it has now taken a centrestage, and is expected to double its economic impact from INR 14 trillion to INR 34 trillion, in the coming years. Revenues are predicted to surpass $59 billion by 2028, indicating a structural change that might revolutionise the way the economy operates.
The revised GST slab effective Sept 22 reduces GST rate on meals at restaurants and hotels priced under INR 7,500 per night to 5%, while maintaining the 5% rate for economy class flight tickets and increasing it to 18% for premium cabins. This change encourages families, young tourists and consumers in tier-II and tier-III cities to spend more on experiences and stays by making mid-range travel and dining reasonable. This surge will transform travel, create jobs and strengthen domestic and international tourism ecosystem.
Tourism Revenues
Improved infrastructure, increased disposable incomes and shift in travel attitude among Indians are factors driving the growth of the nation’s tourism sector, and domestic travel is the major contributor. Apart from exploring popular towns and hill stations, tourists these days are more keen on exploring uncharted territories. This shift in travel preference is boosting small businesses, hotels, transportation and dining facilities, hence, creating a network of economic activity that benefits offbeat tourist destinations. There is also a notable increase in the number of foreigners visiting the country. This in turn, helps increase foreign exchange and raises awareness globally. Domestic and international travel are acting as twin levers, driving the sector and the economy to new heights.
The Multiplier Effect: Tourism’s Broader Impact
A single trip can generate multiple revenues through hotels, restaurants, local transport, retail and even for the local artisans. Example- pilgrimage sites like Varanasi, Tirupati and Amritsar experience a great deal of economic activity outside of the temple walls, which benefits whole networks of small enterprises and service providers.
Rural and semi-urban areas are also impacted by this multiplier effect, which transforms isolated locations into hubs of the economy. Growth beyond the hospitality industry is propelling entrepreneurship and local jobs in places like Ladakh, the Andaman Islands and Arunachal Pradesh. Digital reservations, effective inventory management and insights that boost reach and income help regional operators capitalise on this expansion.
A slight increase in the frequency of domestic travel generates a tidal wave of demand specially amongst the middle-income group. Long weekends and affordable airfares turn destinations like Jaipur, Udaipur Rishikesh and Goa into year-round hotspots as hotels report record occupancy. Moreover, newer segments are also flourishing, be it the youth opting for treks in the Himalayas or the Western Ghats, families going for coastal getaways and professionals blending work and leisure in India’s emerging wellness hubs
What makes this moment different is how technology is bridging the gap between curiosity and convenience. Digital platforms are equipping travel agents with tools to personalise itineraries, automate bookings and connect even the smallest operators to a wider pool of travellers. This not only enhances the consumer experience but also stimulates genuine economic growth in local communities by channelling real growth into local economies. A homestay in the Northeast, a rafting operator in Rishikesh, or a boutique café in Goa can now reach audiences they never had access to earlier.
Policy Focus: Enabling Sustainable Growth
The government’s push is central to tourism’s leap from a INR 14 trillion sector today to a projected INR 34 trillion by 2034. With INR 2,541 crore earmarked in Budget 2025-26 for tourism, schemes like Swadesh Darshan 2.0 and PRASAD are strengthening cultural circuits and pilgrimage hubs, while major connectivity upgrades such as the INR 3,169-crore railway line expansion in Bihar and INR 5,600-crore ropeway projects in Himachal are opening new regions for travellers. By increasing capacity and dispersing tourist flows outside of crowded areas, these investments provide the industry more space to grow responsibly. But infrastructure alone won’t deliver the full potential. Small operators, homestays and local guides must also be digitally equipped to benefit from this growth, ensuring that government spending translates into shared prosperity across India’s tourism value chain.
Accessibility, effectiveness and high-quality service must be balanced with the rapidly increasing demand for travel. Today, technology is not just a facilitator but the force behind India’s tourism industry, allowing for more intelligent and sustainable expansion.
India looks at tourism not just as a revenue generator but as an opportunity to redefine how we travel, connect and grow as a nation. With supportive policies, wider adoption of technology and a strong focus on domestic travellers, the sector has the power to create livelihoods, strengthen local economies and showcase India’s cultural richness to the world.
The increase from INR 14 trillion to INR 34 trillion is about inclusivity, empowerment and long-term effects. This journey will shape the future of tourism and the narrative of India’s growth story.
Traveling is an exciting experience that often leads to the birth of innovative business ideas, especially for entrepreneurs interested in tapping into the lucrative and ever-evolving travel industry. In today’s technologically advanced world, there is no limit to how entrepreneurs can leverage technology to enhance travel experiences.
The possibilities are endless for travel businesses, from cutting-edge apps to VR experiences. While these are great options, traditional methods still have value. Innovative approaches that cater to client preferences, interests, and budgets can differentiate a travel agency from competitors. Balancing modern and traditional methods is critical to offering a unique experience that meets client needs. In this article, we’ll explore some of the best tour and travel business ideas that promise profitability and the opportunity to fuel your passion for exploration and adventure
$10 Trillion Economy : How Tourism Sector make India Economic Superpower by 2030? | Future of India
Travel Blogging and Vlogging
In the digital age, travel blogging and vlogging have emerged as powerful platforms for sharing your adventures and inspiring others. By leveraging your storytelling skills, photography, and videography talents, you can build a loyal following of travelers eager to experience the world through your eyes. Monetize your blog or vlog through advertising, sponsorships, affiliate marketing, and even the sale of digital products, such as e-books or travel guides.
To succeed as a travel blogger or vlogger, developing a solid personal brand, creating consistently high-quality and engaging content, and fostering a genuine connection with your audience is essential. Leveraging social media and strategic partnerships can also help drive traffic and expand your reach.
The key is to find your unique voice and perspective. Whether it’s highlighting off-the-beaten-path destinations, providing in-depth cultural insights, or inspiring adventurous outdoor experiences, your ability to captivate and inspire your audience will be the foundation for building a successful, profitable travel-focused digital content business.
Establishing a travel agency can be a rewarding business venture for those with a deep understanding of the industry and a knack for curating exceptional travel experiences. As a travel agent, you can offer personalized itinerary planning, group travel coordination, and specialized services catered to niche markets, such as adventure, luxury, or sustainable travel. Leveraging your industry connections and expertise can help you stand out in a competitive landscape.
By taking the time to understand your clients’ unique preferences, budgets, and travel goals, you can craft customized itineraries that maximize their experience and satisfaction. This level of personalization is difficult for online travel booking platforms to replicate, and it positions you as a trusted advisor rather than a mere booking agent. Having a travel agency is one of the traditional business ideas in India.
Establishing strong industry connections is also crucial for the success of a travel agency. Building relationships with airlines, hotels, tour operators, and other travel providers can give you access to exclusive deals, priority bookings, and insider information that you can pass on to your clients. These connections can be a competitive advantage, especially for smaller, independent agencies.
Becoming a travel photographer can be thrilling and lucrative for the visually inclined. Capture the essence of destinations, cultures, and experiences, and sell your stunning images to travelers, tourism boards, and various media outlets.
One of the primary revenue streams for travel photographers is selling their stunning images to travelers, tourism boards, and various media outlets. Travel publications, websites, and even social media platforms constantly seek captivating visuals that can transport viewers to far-flung corners of the world. By building a robust portfolio and effectively marketing your work, you can sell your photographs as stock imagery or secure licensing agreements for specific usage rights.
Additionally, high-quality, professionally printed travel prints can appeal to travelers seeking to capture the memories of their journeys or decorate their homes and offices with stunning imagery.
The luxury cruise industry continues to soar, catering to travelers seeking elevated experiences at sea. As a luxury cruise operator, you can offer bespoke itineraries, premium amenities, and exceptional service, appealing to a discerning clientele. Leverage your hospitality, culinary arts, and destination curation expertise to create unforgettable voyages that set you apart from the competition.
By leveraging your expertise in hospitality, culinary arts, and destination curation, you can craft itineraries that go beyond the typical cruise experience. This could include unique shore excursions, private VIP events, and custom-designed onboard programming that caters to your guests’ specific interests and preferences.
To further enhance the luxury cruise experience, you can invest in premium amenities and enriching activities that cater to your discerning clientele. This could include state-of-the-art spa facilities, fitness centers, wellness programs, immersive cultural experiences, educational lectures, and opportunities for exploration and adventure.
Travel Event Planner
Organize and coordinate unique travel-themed events, such as adventure retreats, wellness getaways, or culinary-focused experiences. Leverage your knowledge of travel logistics, vendor management, and event production to curate seamless and memorable events that attract adventure-seeking participants. By carefully selecting suitable venues, adventure providers, and support staff, you can create a truly immersive and unforgettable retreat that leaves participants rejuvenated and inspired.
Wellness-focused travel events are another growing trend that you can capitalize on. Curating all-inclusive getaways that combine relaxation, mindfulness practices, and holistic therapies can attract a discerning clientele seeking to prioritize their physical and mental well-being.
By combining your expertise in travel logistics and event production and a deep understanding of the evolving preferences of adventure-seeking, wellness-conscious, and culinary-focused travelers, you can create unique and highly desirable travel-themed events that stand out in a competitive market.
Tap into the growing demand for authentic, immersive travel experiences by offering local experience tours. Showcase the hidden gems, cultural nuances, and everyday lives of the communities you serve, allowing travelers to connect with the destination more profoundly and meaningfully. Collaborate with local guides, artisans, and businesses to create unforgettable, one-of-a-kind experiences.
The key to success in this space lies in your ability to collaborate closely with local guides, artisans, and businesses to create truly unforgettable, one-of-a-kind experiences. These intimate, immersive tours should go beyond the typical tourist attractions and provide travelers with a genuine understanding of the local way of life. This enhances the overall travel experience, supports the local economy, and helps preserve the cultural heritage of the communities you engage with.
Vacation Rental Management
As the popularity of vacation rentals continues to rise, offering vacation rental management services can be a lucrative business opportunity. Manage the end-to-end process, from listing properties and handling guest inquiries and bookings to ensuring the properties are well-maintained and cleaned between stays.
You can position your vacation rental management business as a trusted and reliable partner for property owners by leveraging your hospitality expertise, marketing prowess, and customer service skills. This, in turn, will attract a steady stream of high-quality properties to manage and a growing base of satisfied guests who appreciate the seamless experience you provide.
Additionally, by staying informed about industry trends, implementing cutting-edge technologies, and continuously enhancing your service offerings, you can differentiate your vacation rental management business and maintain a competitive edge in a rapidly evolving market.
Budget – Friendly Travel
Cater to the growing segment of budget-conscious travelers by offering affordable yet memorable travel experiences. This could involve organizing group trips, planning logistics for backpackers and solo travelers, or curating budget-friendly itineraries that maximize value without sacrificing quality. Leverage your knowledge of budget-friendly accommodations, transportation, and local insider tips to provide an exceptional travel experience at a fraction of the cost.
One fundamental approach is to organize group trips, which can offer significant cost savings for individual travelers. By negotiating group rates with accommodation providers, transportation companies, and activity operators, you can pass on the savings to your participants. This model also allows you to create a sense of community and shared experience, appealing to solo travelers and backpackers looking to connect with like-minded adventurers.
Effective marketing and promotion will also be crucial in reaching your desired clientele. Leveraging social media, travel forums, and strategic partnerships with complementary brands can help you connect with the budget-conscious traveler community and build a strong brand reputation.
Glamping
Capitalizing on the rising trend of “glamorous camping,” or glamping, can be a unique and lucrative business opportunity. Offer upscale, luxury camping experiences with plush amenities, gourmet meals, and stunning natural settings. Leverage your creativity, attention to detail, and understanding of the great outdoors to provide travelers with a one-of-a-kind glamping experience.
Provide spacious, well-appointed tents or eco-friendly “glamping” structures with high-end furnishings, comfortable bedding, and thoughtful amenities like en-suite bathrooms, heating/cooling systems, and private decks—partner with skilled chefs to curate a culinary experience that elevates the typical camping fare. Offer multi-course meals with locally sourced, seasonal ingredients, complemented by fine wines and craft cocktails. Ensure that your guests are attended to with the highest level of hospitality, from dedicated on-site staff to anticipatory concierge services that address their every need. These innovative ideas for travel business can inspire growth and fresh experiences.
Market size of the travel and tourism market in India in 2023, with forecast until 2030
Adventure Outfitter
For the more adventurous spirits, consider establishing an outdoor adventure outfitter business. Offer guided tours, equipment rentals, and logistical support for hiking, rock climbing, kayaking, or whitewater rafting activities. Leverage your expertise in outdoor recreation, safety protocols, and customer service to create unforgettable adventures for your customers and cosidering it as one of the best adventure business ideas in India.
To ensure the success of your outdoor adventure outfitter business, it’s crucial to maintain a strong focus on safety and risk management. This includes providing comprehensive training for your guides, maintaining high-quality equipment, and adhering to industry best practices for each activity offered.
Consider incorporating additional services such as equipment rentals, transportation logistics, and custom trip planning to enhance your offerings further. This one-stop-shop approach can simplify your clients’ planning process and increase your services’ overall value.
Experiential Travel Concierge
Tourism Business Ideas – Experiential Travel Journeys
Travelling business ideas in India are booming, with growing demand for eco-tourism, adventure travel, destination weddings, and personalized travel planning, offering entrepreneurs exciting opportunities. Become an experiential travel concierge, catering to travelers seeking bespoke, immersive experiences. Utilize your extensive knowledge of destinations, cultural nuances, and local connections to curate highly personalized itineraries beyond typical tourist offerings. Offer services such as private tours, exclusive access to local events, and customized activities that allow travelers to immerse themselves in the destination truly.
As an experiential travel concierge, you provide your clients with a truly elevated and customized travel experience. This goes far beyond simply booking flights and hotels – crafting a unique, one-of-a-kind journey that immerses travelers in the destination deeply.
To excel as an experiential travel concierge, you must understand your target destinations in-depth, cultivate a robust network of local contacts, and have a keen eye for detail. Continuously researching emerging trends, staying up-to-date with the latest developments, and fostering relationships with travel industry partners will provide your clients exceptional experiences.
Sustainable Travel Consultancy
Tourism Business Ideas – Sustainable Tourism Consultants
As environmental consciousness grows, there is an increasing demand for sustainable and responsible travel options. Establish a sustainable travel consultancy, advising individuals and organizations on eco-friendly travel practices, carbon-neutral accommodations, and responsible tourism initiatives. Leverage your expertise in sustainable travel to help clients plan and execute their journeys in a way that minimizes their environmental impact.
By positioning yourself as a knowledgeable and reliable sustainable travel expert, you can help your clients navigate the complex landscape of eco-friendly travel options and make informed decisions that align with their values and environmental objectives. This contributes to the overall sustainability of the travel industry and positions your consultancy as a valuable resource in a rapidly growing market.
Destination Wedding Planning
Offer destination wedding planning services, helping couples design and host their dream weddings in beautiful locations worldwide. This service blends travel planning with event coordination, handling everything from venue selection and guest accommodations to local vendors and cultural experiences. The goal is to create a stress-free, memorable celebration, tailored to each couple’s vision while ensuring seamless logistics. It is one of the most profitable travelling business ideas.
FAQs
How can I make money as a travel blogger or vlogger?
Monetization methods for travel blogs/vlogs include advertising, sponsorships, affiliate marketing, and selling digital products like ebooks or guides. Building a strong brand, high-quality content, and audience engagement are key.
What services does a vacation rental management company provide?
These companies handle the full process of marketing vacation rental properties, guest communication/bookings, cleaning, and property maintenance for rental owners.
What is glamping?
Glamping refers to upscale, luxurious camping with amenities like high-end accommodations, furnishings, chef-prepared meals, and resort-style services in outdoor settings. Glamping is one of the best tour and travels business ideas.
How can I focus on sustainable tour and travel as a business?
As a sustainable travel consultant, you can advise clients on eco-friendly accommodations, carbon offsetting, responsible tourism practices, and minimizing environmental impact.
What are tourism related business ideas?
Tourism-related business ideas include destination wedding planning, offering couples dream weddings in scenic locations, and eco-tourism services, promoting sustainable travel experiences. Other options are adventure tourism for thrill-seekers, cultural tours that explore local traditions, and travel consultancy to help clients plan personalized trips. Each idea taps into travelers’ desire for unique and memorable experiences.
What are tourism startup ideas?
Tourism startup ideas include destination wedding planning, eco-tourism services, adventure tourism, cultural tours, and travel consultancy, catering to travelers seeking unique experiences.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wintor.
The age of the internet has completely changed the way people used to live and the lifestyle they now lead. Technology has taken the human lifestyle to the next level and made many things possible for us to experience. One such image is to have a virtual tour of the dream place, which is far away from your eyes for a certain time.
Another thing to add to the same list is to have an augmented reality-based storytelling experience of the places you visit.
To enable that experience, Wintor has created an easy-to-use platform for experiencing Augmented Reality Tours. Check ahead to learn more about Wintor and its details, such as its startup story, industry, mission and vision, and other similar aspects.
Wintor was introduced to the world on 1 July 2021 by Jaap Gielink. It is a platform that allows a revolutionary method of creating tours with the help of AR. Wintor AR provides an easy method of combining the advantage of an in-person tour guide with a self-paced tour map.
It also enables the user to have a first-hand experience of the places without the need of having any coding knowledge. One can easily create their own tours and can also look at the work created by others.
Wintor allows the introduction of a place easy and interesting. It is a great tool to learn history. It can be of great help in museums, historical locations, corporation onboarding, and getting knowledge about new places.
Wintor – Industry
Augmented Reality is the computer-based information superimposed on the real imaginary world in real-time in order to get a better advantage from it. AR is widely used in the industries like e-commerce, retail, real estate, tourism, healthcare, education, etc.
Augmented Reality is nowhere near achieving its full market potential. As with the introduction of multiple wireless techniques and the presence of AR, the possibilities of its application are endless.
With the easy integration of mobile devices and home-based applications, the content experience can easily be enhanced. With the scope of AR, many new companies are looking forward to entering the market. Companies like Vuzix and Meta have partnered with other technology giants to improve their presence in the market.
In 2021, the global AR compound market was estimated at USD 25.33 billion as per the data shared by Grand View Research. The global market is expected to grow at a CAGR of 40.9% for the years 2022-2030.
The global AR market is divided into multiple application areas. The areas are Aerospace and defense, automotive, education, commerce and retail, gaming and entertainment, healthcare, industrial and manufacturing, and others. Amongst all, the manufacturing and industrial segment of AR is known to dominate other segments in revenue for the year 2021.
Wintor – Startup Story
Wintor – Team
Wintor was introduced to the world by Jaap Gielink. It is a no-code platform. The platform Wintor is made from the observation of platforms like Wix and WordPress. It was made for people to use without relying on the need for coding. Just the way Wix and WordPress allow their users to create a website without the need of going through the mess of coding.
Wintor is very much similar to those platforms with the change in its specification. Wintor is used for AR-based tours.
Before actually introducing Wintor to the world, it was created in stealth mode. Three months prior to its introduction to the world, the beta program was introduced to the people by the means of multiple platforms like Facebook, Instagram, and LinkedIn.
This activity allowed Wintor to get a few starting users from there who were also then included in the close relation of the companies decisions. At a later stage, those users were converted to a partner or respected clients of Wintor.
The overall process was quite challenging and this led to the postponement of the launch date to a longer time.
However, in end, the whole process is worth it. Now Wintor has successfully launched multiple public tours to discover cities and museums.
Wintor is introducing the future of travel: location-based storytelling using augmented reality (AR) tours. With its application, visitors can explore city centers, museums, or heritage sites and uncover hidden stories about the places they visit. Augmented reality makes history and information come to life.
And its app is more than just a fun and engaging way for tourists and visitors to explore: it’s also a valuable learning tool. Corporations use Wintor for gamification of the onboarding process using an onboarding AR tour.
Those at Wintor believe that AR will have a profound impact on the way we consume media. Therefore, they enable anyone without any technical background to create AR tours themselves using their app. Using drag and drop, one can pin media to the real world and create a story.
Their goal is to create a tightly knit group of diverse co-workers to complement each other’s capabilities. The hybrid team will be united by a single goal of making AR tours accessible to anyone.
Wintor – Products and Services
Wintor Website
Wintor AR Tours are the newest kid on the block among the AR development platforms. The company is inspired by Canva and Wix and is the simplest tool to use to create augmented reality (AR) tours without any technical knowledge.
An AR tour is like a guided tour, but one that visitors can do at their own pace and completely enriched with digital media at the location. It’s the best tool if you want to create a museum-, city-, or heritage tour.
It’s also a great tool for employee onboarding tours at your company in a gamified way. Wintor calls that location-based learning using AR.
Features offered by Wintor AR Tours:
An app for shopping mode iPhone and Android to easily create AR tours at the location using drag and drop
No need for markers or QR codes at location: Wintor AR Tours can recognize your environment based on the object or location using its own positioning system
A Web manager to upload and manage media such as 3D models, videos, virtual guides, and more from your PC
You can publish AR tours and make them visible for visitors easily
Wintor AR Tours can be used indoors and outdoor
Pricing of Wintor AR Tours
Wintor offers a 14-day free trial of their software. Their pricing is based on a creator account with an optional publishing bundle combined.
There are 3 creator accounts: play, essential and professional, which costs 7, 49, and 299 euros respectively. A publishing bundle is needed if you want to offer your tour to more visitors and publish it on the discover page of the app.
There are 3 publishing bundles, that start at 250 euros a month for 5.000 AR spot visits/month, 500 euros a month for 15.000 AR spot visits/month, and 1250 euros a month for 50.000 AR spot visits/month.
Wintor is a revolutionary platform introduced in the market of augmented reality. It is more than just a tour guide for interested people. With Wintor, one can easily impose information from the real world onto computer-based data in real time.
The platform comes with a free 14-day trial and a premium plan. The idea to start the platform came from platforms like Wix and WordPress. It simplifies the process of creating a tour at your own pace.
FAQs
Who is the CEO of Wintor?
Jaap Gielink is the CEO of Wintor.
When was Wintor founded?
Wintor was founded on July 1st, 2021.
What does Wintor do?
Wintor is a platform that allows a revolutionary method of creating tours with the help of AR.
Faced with the constant growth of tourism, the principles of demarketing are increasingly used by destinations to limit the impact on the local population. The tourism sector is generating more and more visitors, and UNWTO estimates that by 2030, 4 million tourists will be added to the 1.4 billion people already travelling.
For many destinations, managing this boom is a significant challenge. Many of them find themselves, victims of their success, when their infrastructure was not designed to support such an increase. Demarketing offers some possible solutions in response to these challenges.
Far from being new, this concept, proposed in 1971 by Philip Kotler and Sidney Levy, is based on the idea that surpluses can be as problematic as shortages. The authors, economists, and marketers respectively, define demarketing as the aspect of marketing that aims to discourage customers (or a particular segment) on a temporary or permanent basis.
This type of strategy is already widely used in specific sectors, particularly in public health. Think of advertisements on cigarette packs or even those inviting the population to consume alcohol and game sensibly. Therefore, the idea is to limit the increase in demand rather than encourage it since growth would have negative repercussions on society.
In the current tourism context, more and more managers must reflect on this notion. Should we at all costs attract as many visitors as possible in the name of economic development?
The graph shows the total number of tourists in millions at different places for the year 2021-2022
Strategies You Can Apply to Manage the Growing Influx of Tourists
How do develop a demarketing approach? The strategies to be adopted are based on the same principles as traditional marketing: the 4Ps (promotion, place, product, price). With the help of a few examples, let’s see how these strategies fit together in the context of tourism marketing.
Promotion
When a tourist area can no longer manage the flow of visitors it attracts, and the attractions and infrastructure are oversaturated, one possible solution is to stop all forms of promotion.
The Netherlands Destination Management Organization (DMO) recently did this by announcing that it would focus its energy on managing the destination rather than promoting it.
Only little-known regions will be the subject of an international campaign. After having announced the inter-seasons, this measure comes as a last resort, relocated the famous letters “I amsterdam”, and made tourists aware of inappropriate behaviour.
IAmsterdam Sign Removed
Place
The notion of place often refers to the location of a service or business. The geolocation of attractions now makes the best-kept treasures accessible to everyone. However, this practice has consequences for the environment since specific sites, which would otherwise have remained unknown, quickly become very frequent.
In response to this phenomenon, the OGD of Jackson Hole, Wyoming, launched a campaign urging visitors to geotag their photos responsibly, using generic coordinates of a site rather than the exact location of the image.
Message by Jackson Hole to Tourists
Similarly, the World Heritage Site of Puerto Princesa, in the Philippines, wanted to limit the number of visitors to specific fragile sites by simply removing them from the tourist cards it produces.
Product
The characteristics of the product directly influence the demand for it. Thus, in a marketing strategy, the product will be intentionally made less attractive. In the case of a destination, we can think of managing tourist flows, such as the imposition of quotas or the introduction of limited time slots.
Bruce Peninsula National Park in Ontario has already implemented this type of measure. Visitors should reserve a four-hour time slot to experience the busiest area of the park.
Price
Raising access tariffs is the fourth strategy discussed in this article. This is a practice that the City of Venice is exploring. Postponed several times, one of its projects aims to introduce a fixed tax to all visitors who do not stay at least one night in the city or do not have the Venezia Unica card.
It should be noted that this type of initiative can be more controversial, particularly in a destination context, particularly natural or heritage sites, since it creates an issue of equity and favours people who can pay.
Demarketing can therefore help manage the growing influx of tourists. However, before arriving there, there is nothing like good territorial planning upstream. Apart from the basic steps, there are various strategies available to adopt for demarketing.
Demarketing is the exact opposite of marketing. In marketing, advertisements are used to increase the sale of a product. Whereas in demarketing, advertisements are responsible for the reduction in the sale of a particular product. Especially it is applied for the things that are facing a shortage.
The above article explains the use of demarketing strategies to get some help in the influx of tourists. It is mainly done to protect nature and prevent any harm to localities.
FAQs
The concept of demarketing was introduced by?
The concept was introduced by Phillip Kotler and Sidney Levy in 1971.
What is meant by demarketing?
In simple terms, demarketing means trying out different ways to reduce the use of a particular product that is in demand but with minimum supply.
What are the types of demarketing strategies?
There are multiple types of demarketing strategies. Some of them are Bait and switch marketing, Price discriminating demarketing, Stock outage demarketing, Differentiation marketing, Crowding cost demarketing, etc.
What are the four Ps of demarketing strategy?
The 4Ps of the demarketing strategy are the same as that of the marketing strategy. Place, Promotion, Product, and Price are the 4Ps included in the basic principle of the demarketing Process.
Everyone affinities to travel in the airline once in their lifetime and two-thirds of people in India have experienced their dreams. We all know, India is renowned for the Civil and Military aviation industry according to the International Air Transport Association.
Starting its Voyage on 18th February 1911 by covering 9.7 kilometers from Jumna River to Nainin and ultimately becoming the burgeon aviation market in the world. Epiphany, India Aviation industry became the blue ribbon and prognosticate to rank third largest aviation market in the world by 2024.
In the remote times, those people who are rich could afford the airline ticket, besides there is not much development made from the side of Indian Aviation industry.
As time ticks away, we are here eventually becoming the fastest-growing aviation market and owning 128 operational airports as of now.
The history of the Indian Aviation industry incipient back in 1911, where the plane was set as a tool to carry out mail across the Yamuna river to Naina. When it comes, domination of aviation- IndiGo stands top of the list, along with Spicejet, Vistara, AirAsia India and Air India.
Furthermore, these six aviation networks connect nearly 80 cities across India and play a vital part in the development of the Indian Aviation Industry. On the other hand, Indian Military Aviation would never let us down in bestowing a major role.
The three crucial constituents of military aviation in India are the IAF, Wings of the Army and the Navy where the Indian Air Force is the world’s 4th largest air force. As well as, it is stated that the military aviation industry is plotting aerospace research to study the aviation model related hardware and software.
Day by day, the number of travellers in India board gradually accelerated, which is reported as the industry quadrupled in size and expected passengers to be tripled around 560 million by 2037.
Notably, the Indian aviation industry is the third-largest aviation industry in the world and stands 5th largest market regarding aircraft passengers in both domestic and international.
Indian Aviation industry represents oligopoly characteristics and also sees a great impact in 2010- 2019 where a CAGR of 13.4% augment in the domestic passenger traffic, whereas the international grew at a CAGR of 9.3%.
As is the case, the ongoing pandemic lucidly tumours the Indian aviation industry which incurred 2.9 billion in 2020 and 4.1 billion in the current fiscal year 2021-22, where the industry faced a decline in India’s passenger traffic.
Government Initiatives & Developments in the Indian Aviation industry
A Scheme for India’s unserved and under-served airports
According to the National Civil Aviation Policy 2016, a scheme has been framed in order to enlighten the connectivity to India’s unserved and under-served airports. Additionally, the scheme also focuses on the price of a one-hour journey to be estimated at around 2500 INR.
Indian Aviation industry may look into Investment upto USD 5 billion
In the next four years, the Indian Aviation industry may look into USD 5 billion worth of investment and anticipate nearly 25 Billion foreign investment to enter the airport sector by 2027.
The report by the government of India permitted 100% FDI on the Indian Aviation industry in order to consolidate the connectivity overseas. We could witness, UK group invest 950 Crore in Turbo Aviation New airline Trustar.
Indian aviation industry set to build water aerodromes
In 2021, the Indian aviation industry is set to build two water aerodromes in Assam and Andaman & Nicobar island to entice tourism as well as GDP. Besides, the government is planning to launch 14 more water aerodromes across India.
Indira Gandhi International Airport
The Indira Gandhi International Airport in Delhi is set to dilate in order to augment passengers, which subsumes new instalments such as Terminal point, additional runway and other advanced facilities.
On the Government side, they are working diligently to maintain the sustainability of the Indian Aviation industry by providing financial services to many airports across the country under the UDAN scheme for advancement and development.
Zurich Airport International to corroborate in development of Jewar Airport
Zurich Airport International is corroborated to design or operate Noida International Airport for the next 40 years on the development of Jewar Airport.
Runways at seven airports across the country
Prior to March 2022, the Airports Authority of India concurred to establish runways at seven airports across the country.
Krishi Udaan scheme
Krishi Udaan scheme is introduced under Union Budget 2021-22, to reduce air pollution by letting 50% for agri-perishable and ameliorate air cargo transportation in North-east states of India.
In 2015, 22 airlines were operating in India. The Indian aviation industry has grown so much since then and the top players in the Indian Aviation Industry as of 2020 are:
Interglobe Aviation (IndiGo)
IndiGo is an Indian airline based in Gurgaon, Haryana that offers low-cost travel. The company was founded in 2006 by Rahul Bhatia of InterGlobe Enterprises and Rakesh Gangwal. The airline is the largest in terms of passengers carried and fleet size with having a domestic market share of 59.24% as of August 2020.
SpiceJet
SpiceJet is another low-cost airline based in Gurgaon, Haryana. The company is the second-largest airline in India by the number of passengers carried and it holds a market share of 13.6% as of March 2019.
The company was established as an air taxi provider and was acquired by Ajay Singh and renamed SpiceJet in 2004 and took off its first flight in May 2005.
Jet Airways
Jet Airways is a Mumbai based Indian International airline founded by Naresh Goyal that started as an air taxi operator in 1993 and became a full-fledged airline in 1995 and started its International flights in 2005.
It was one of the largest Indian airlines with a market share of 21.2% in February 2016. But due to competition and price war, the company underwent a downfall leaving it Bankrupt and forcing the company to cease its operations in April 2019. The company is due to come back at the end of 2021.
Air India
Air India is previously known as Tata Airlines and was founded by J. R. D. Tata in 1932. After 1945, the airline was made into a public limited company and was named Air India.
Air India is headquartered in New Delhi and is owned by the Government-owned Enterprise, Air India Limited. It is the Largest International carrier out of India and holds a market share of 18.6%.
Condition of Indian Aviation Industry In the COVID Pandemic
Indian Aviation Industry consists of both military aviation like Indian Air Force(IAF) and civil airlines like IndiGo. While Government controlled Airlines like Air India, Alliance Air and IAF have been a saviour by carrying medical cargo during these COVID times, the civil airlines have seen a tremendous loss that is estimated to be INR 210 billion in FY 2020-21.
To compensate for the loss, the Centre allowed for a hike in fares of airlines by 30% which only worsened the situation. During April-October 2020, domestic flights had been declining over 70% while International flights have declined at 77%. IndiGo and SpiceJet reported having lost INR 31 crore per day during the first half of 2020.
Conclusion
The COVID pandemic has not only made us cancel our planned trips with friends and family but also has many industries on the brink of a complete shutdown and has made the economies of top countries crumble.
The Indian Aviation Industry was one of the main industries that took a downfall due to the COVID situation around the globe with many countries still not lifting their ban on International travel. And this loss would tremendously affect the GDP of the country as the aviation industry contributes $72 billion to the GDP of India.
It is predicted that the Indian Aviation Industry will bounce back to its pre-pandemic level by 2022 or 2023.
FAQ
What is the Indian Aviation Industry?
Aviation Industry is the business sector in which all types of aircraft are manufactured and operated. According to International Air transportation Association(IATA), Indian Aviation Industry is the fastest-growing aviation industry in the world and is set to be the third-largest aviation market in the world by 2024.
What is the revenue of the Indian Aviation Industry?
The aviation industry in India has seen a loss for the FY2020-21 due to the COVID-19 pandemic. The estimated net loss by ICRA for the fiscal year 2020-2021 was INR 210 billion.
How many branches does the Indian Aviation Industry hold?
The Indian aviation industry is classified into two branches: Civil aviation and Military aviation. India’s aviation manufacturing hub is situated in Bangalore and holds a 65% share of this economic sector.
The tourism and hospitality industry were the most affected during the Coronavirus pandemic and is still said to have been reviving from it. Some of the 5-star hotels have been shut down as they did not have the revenue to pay the employees.
Carnival which is the world’s biggest cruise company has reported that their demand has been increasing. The company had sold around 19 ships during the pandemic and reduced its capacity to 13%. But now the company is planning to buy back the ship and increase it by around 2.5%. In this article let’s look at the reason for the increase in demand.
Carnival is the world’s biggest cruise company. The CEO of Carnival has conveyed that there is a huge demand for travel and the number of strips is outnumbered by the demand. The CEO of Carnival Corp has stated that the demand across its 9 cruise lines is rapidly increasing and added that the Americans are enthusiastic and eager to get back on the water.
Arnold Donald, the CEO of the world’s biggest cruise company has said that people are impatiently waiting to get back to cruise again. He added that the company has no issues in being able to fill the ships. People are ready to sail but the fact is that the company has far more demand compared to the ships that they have available right now to supply.
Reason Why demand for Ships Increased
The CEO has stated that the people are confident about the safety measures taken by cruises and even the vaccine roll out is being continued in the United States. The vaccine shots have acted as a huge game changer and according to Arnold Donald, the bookings were vigorous and the most highest in the history of the company.
People are ready and are spending a lot of money on board. Travelers are eager to spend their money on extra cash items such as Casinos, luxury meals, massages, etc.
Carnival CEO on the Rising Demand of Cruise bookings
Arnold Donald has said that during the second quarter of the company’s business update that was held on 24 June 2021, the company has conveyed that the booking volume of the cruises in the future was higher than the 1st quarter of up to more than 45%. He stated that the advance bookings for 2022 were way higher than 2019 due to the increased demand amongst the people.
While speaking about the Covid precautions taken on board the CEO of Carnival Corp has conveyed that some of the cruise lines of Carnival including Costa, have been sailing out of Europe during the Pandemic.
He added that most of the travelers were unvaccinated but the company had ensured that it took necessary precautions and followed the basic SOPs such as social distancing, wearing masks, periodical Covid tests and intense medical screenings.
The CEO added that the guest satisfaction scores were flying high as there were less than 50 cases of Covid positive reported out of around 400,000 guests that were onboard.
The company is expecting some unvaccinated people to be on board from the United States and also adds that these passengers and Travelers will have to take the necessary Covid measures which include wearing masks and periodic Covid tests.
Carnival CEO on Unvaccinated Passengers
The world’s biggest cruise and also the celebrity cruise had laid down new regulations that were subjected for the unvaccinated passengers. The passengers or travelers that haven’t taken the vaccination or did not want to show the proof of vaccination intake will have to go through certain onboard restrictions, additional costs and Covid tests. However, the company has conveyed that the passengers who are fully vaccinated would prevent from the risk of spreading the Covid-19.
The CEO conveyed that if the virus is on board, then there are chances that the passengers would catch it even though the company has put a lot of restrictions. However, he clarified it by adding that they can’t guarantee on not being a single case on board but the chances of an outbreak seem to be really low.
A fully vaccinated cruise, Royal Caribbean cruise that was sailing from the Bahamas has tested two positive cases of Covid-19 from two of the passengers on board. Both the passengers were under the age of 16 and were exempted from the vaccine mandate.
The company has a launched a new cruise which is the latest cruise. The cruise would set its sail on 31 July 2021 from Port Canaveral to Easter and the Western Caribbean. The cruise is the first in the world to have a roller-coaster on board and also the first cruise in the Northern America to be run on a liquefied natural gas.
Conclusion
The company is expected to sailing at least 52% of its capacity by the end of November and is expecting to have its entire fleet into operation by the spring of 2022.
FAQ
Has Carnival Cancelled any cruises?
Carnival Cruise Line cancelled some of its July 2021 cruises, but it will still sail some ships from the U.S. in July.
What is the Revenue of Carnival cruise?
The revenue of Carnival Cruise in 2020 was 559.5 crores USD.
What is Carnival Cruise net worth?
The net worth of Carnival in 2020 was US$−10.236 billion, as due to Covid restrictions the company faced a huge loss.
Sanvi Barjatya
