Design thinking is a holistic, intuitive, customer-focused problem-solving approach that organizations can apply to adapt to the quickly evolving environment and create maximum impact. It is especially beneficial when dealing with problems that must be defined or discovered.
Design thinking drives innovation. In a rapidly changing world, businesses must innovate to survive and stay competitive. It is an extension of innovation that lets you create solutions with a single-issue statement in mind for end users. It not only teaches valuable skills, but it can also help you advance in your work.
The Hasso Plattner Institute of Design at Stanford University is well known for its groundbreaking application of design thinking. Their design method comprises five stages: empathize, define, ideate, prototype, and test. They do not have to be completed in any particular order. Teams can carry out each phase based on their requirements.
Here is a list of books that provide insights into the various stages and benefits of the Design thinking process and how you can apply it effectively.
Change by Design
Creative Selection
The Art of Innovation
User-Friendly
Rethinking Users
How Design Makes Us Think
Design Your Thinking
Sprint
Designing for Growth
Change by Design
| BOOK | Change by Design |
|---|---|
| Author | Tim Brown |
| Goodreads Rating | 3.9 out of 5 |
IDEO CEO Tim Brown demonstrates how design techniques and strategies should be applied across all organizational levels. He defines Design thinking as a process that transforms need into demand. People within the organization must have their own experience before developing a consumer-focused culture. Change by Design is not a book written for designers by designers. It is a book for innovative executives who want to create new options for industry and society by integrating Design thinking into every aspect of a company, product, or service. It provides many examples of how the approach is used in various industries to address multiple business constraints.
Creative Selection
| BOOK | Creative Selection |
|---|---|
| Author | Ken Kocienda |
| Goodreads Rating | 4.0 out of 5 |
After working at Apple for fifteen years, Ken Kocienda provides an inside peek at the software development process. He developed strong, user-friendly software as a specialist and tested cutting-edge user interface concepts for devices like the iPhone, iPad, and Safari web browser.
He outlines innovation’s fundamental components, including creativity, teamwork, determination, inventiveness, and empathy. The concept of demonstrations is the most important thing to remember from Creative Selection. Discussing and comparing two concepts or gaining feedback without a demo is tricky.
Ria Sahni
The Art of Innovation
| BOOK | The Art of Innovation |
|---|---|
| Author | Tom Kelley and Jonathan Littman |
| Goodreads Rating | 4 out of 5 |
In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this incredibly innovative and dynamic company to expose the techniques and secrets it utilizes to crank out hit after hit. This book will assist you in gaining insights that are directly applicable to you and your company. It highlights the importance of teamwork, experimenting, and idea development to innovation.
User-Friendly
| BOOK | User-Friendly |
|---|---|
| Author | Cliff Kuang and Robert Fabricant |
| Goodreads Rating | 4.2 out of 5 |
Cliff Kuang and Robert Fabricant’s book User Friendly tells the unfamiliar tale of a paradigm that subtly governs our contemporary lives: the notion that machines should know what people need. They offer a profound and practical take on the subject. The book explores the influence of Design on numerous facets of our lives, ranging from everyday items to digital experiences. It emphasizes the importance of empathizing with users and understanding their requirements.
Rethinking Users
| BOOK | Rethinking Users |
|---|---|
| Author | Michael Youngblood |
| Goodreads Rating | 4.1 out of 5 |
Rethinking Users pioneers a new approach to user experience design called “user ecosystem thinking.” It rejects the traditional notion of users as individuals and argues that they are viewed as networked entities in a broader ecosystem. The book includes tools like ecosystem maps and personas to help you apply user ecosystem thinking to design difficulties. A deck of user archetype cards and step-by-step team activities are also included in the book.
How Design Makes Us Think
| BOOK | How Design Makes Us Think |
|---|---|
| Author | Sean Adams |
| Goodreads Rating | 4 out of 5 |
The chair of ArtCenter’s undergraduate and graduate graphic design programs is Sean Adams. It investigates the power of Design to attract attention, transmit meaning, and affect thoughts and behavior. The book gives practitioners and clients a fresh respect for their obligation to develop Design with the best intentions. This makes it a must-read for designers, advertisers, and marketing experts.
Adams offers case studies of successful and unsuccessful designs to demonstrate the impact of design choices on user experiences and outcomes. It looks into Design’s historical, social, and psychological aspects and how they affect how we see and respond to it.
Design Your Thinking
| BOOK | Design Your Thinking |
|---|---|
| Author | Pavan Soni |
| Goodreads Rating | 4.5 out of 5 |
The goal of Design Your Thinking is to provide a practitioner’s viewpoint on the various domains in which the principles, techniques, and discipline of design thinking can be employed. The author attempts to make it easy for the readers by including tables, charts, and diagrams. The book contains a wealth of exciting case studies that motivate you to innovate. One of the important takeaways from the book is that we tend to jump to solutions too fast and need to spend more time on the problem itself. It provides helpful advice on how to solve problems with a human-centered and sympathetic approach.
Sprint
| BOOK | Sprint |
|---|---|
| Author | Jake Knapp, John Zeratsky and Braden Kowitz |
| Goodreads Rating | 4.2 out of 5 |
Sprint, from three design partners at Google Ventures, proposes a disruptive technique for quickly testing ideas, addressing challenges, and testing solutions. Startups and established businesses use this approach to solve obstacles quickly and validate solutions. With the Sprint technique, teams can reduce months of work into a single week and avoid the never-ending discussion cycle. The book has been widely used by teams worldwide and is available in over 20 languages.
Designing for Growth
| BOOK | Designing for Growth |
|---|---|
| Author | Jeanne Liedtka and Tim Ogilvie |
| Goodreads Rating | 4 out of 5 |
Liedtka and Ogilvie explore the mindset, methodology, and vocabulary of design thinking and the enigmatic relationship between Design and growth. They provide managers with clear instructions on how to take advantage of the fascinating possibilities of Design.
The book goes over the concept development process. The most extraordinary ideas from the brainstorming process are selected, put together into comprehensive solutions, and evaluated based on qualitative and quantitative standards. It focuses on transforming abstract ideas into practical applications for maximum progress.
Conclusion
Ultimately, as seen by the wide range of books on the subject, the field of design thinking is rich in insights and approaches. Together, these publications demonstrate how design thinking can be applied not only to product design but also to corporate strategy, creativity, and problem-solving. As the design thinking world evolves, these books will prove to be invaluable resources.
Ria Sahni
FAQs
What is design thinking?
Design thinking is a holistic, intuitive, customer-focused problem-solving approach that organizations can apply to adapt to the quickly evolving environment and create maximum impact.
What are the key stages of design thinking?
The key stages of design thinking are empathize, define, ideate, prototype, and test.
What are some recommended design thinking books?
Recommended design thinking books include “Change by Design” by Tim Brown, “The Art of Innovation” by Tom Kelley and Jonathan Littman, and “Sprint” by Jake Knapp, John Zeratsky, and Braden Kowitz and many more.