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Tag: tips

  • Tips to Improve Your Copywriting in 2022

    Copywriting isn’t rocket science, but it is when one fails to bring the best out of it. Copywriting is an occupation carried out by content creators to promote or advertise a brand through writing text to generate conversions and goals as much as possible. However, only good copywriting could take your brand up a notch.  

    To put it in simple words, copywriting is creating, optimizing, and publishing content strategically that can build brand awareness as well as persuade a prospect to make business with the brand.

    On the other hand, copywriting will include creating billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, websites, social media posts, and other marketing communications for marketing campaigns. Given below are the Top 10 copywriting tips one should see to make a big difference in ROI:

    1. Write According to Your Targeted Audience
    2. Combine Product Specialization With Optimization
    3. Prefer Active Voice Sentences
    4. Keep the Writing Short and Crisp
    5. Keep the Content Alive by Storytelling
    6. Write Aligned Content With Good Formatting
    7. Make Words Trendy and Products Limited
    8. Avoid Using Landing Pages
    9. The First Impression Is the Last
    10. Be Unique and Real

    1. Write According to Your Targeted Audience

    An Example- The news company is promoting an Ad based on their targeted audience which is old age people
    An Example- The news company is promoting an Ad based on their targeted audience which is old age people

    Usually, before starting a business, one has to understand and know where to pitch in their sales and marketing efforts. And, here comes the role of your targeted audience.

    Thereby, understanding and grasping the concerns of the business’s targeted audiences is what makes the business stand out from others. Eventually, the knowledge of your targeted audience will let you understand how to write content for them.

    As a result, an in-depth and to-the-point description will help the readers better to understand the content as well as visualize the message ethically.

    2. Combine Product Specialization With Optimization

    Other than you, who do you think would benefit the most from your business? Of course, your customers! So, optimizing content according to the types of the targeted audience and their interest in your website is more preferred than going on with any random strategy.

    Optimizing the copywriting according to the boundary of the targeted audience and available product will make a way for customer acknowledgment.

    3. Prefer active voice sentences

    The work of Copywriting does not induce any limit on the writer. Yet, using an active tone gives a good explanation to the readers.  Usage of active voice makes the content more concise, direct, and less wordy. Hence, making the content intriguing and understandable.

    An Example- The slogan presented by McDonalds "I'm Lovin' It" is in active voice. The change in voice leads to faking its charm.
    An Example- The slogan presented by McDonalds “I’m Lovin’ It” is in active voice. The change in voice leads to faking its charm.

    The best example to understand the effect of active voices on the copywriting can be easily explained by famous tagline of McDonalds. Im Lovin It is written in active voice that gives out a powerful message rather than making it as a passive statement. The passive statement for the same can be written as “They are loving it” and hence becomes less attractive.  

    4. Keep the Writing Short and Crisp

    Writing big sentences can make a way for grammatical errors. It is most advisable to keep the sentences short. Apart from that, exaggeration is not always necessary for the things to be written.

    Writing short and sweet notes in an easy and simple writing style, so that even a toddler could get a gist of your content can make a difference to your sale. Not everyone using the internet can understand complicated English words. Yet this also depends upon the targeted type of audience.

    5. Keep the Content Alive by Storytelling

    This is an historic ad presented by John Caples' for advertising his music course in 1927
    This is an historic ad presented by John Caples’ for advertising his music course in 1927

    Having a vision is important, as this is what makes you thrive more in the future. Achieving and creating missions and goals for your company are a great start for a great future. Setting goals for business will create a way for profitability.

    Consequently, conveying these messages through storytelling will bring the content alive and create a participatory and immersive experience that allows readers to enjoy the content in a dynamic, sometimes stylistic, and entertaining way.

    As per the report published on ownersmag.com, 49% of impulse buyers connect to similar experiences
    As per the report published on ownersmag.com, 49% of impulse buyers connect to similar experiences

    6. Write Aligned Content With Good Formatting

    As per the stats reported on DSIM, 42% more visitors are converted into leads than untargeted CTAs
    As per the stats reported on DSIM, 42% more visitors are converted into leads than untargeted CTAs

    Placing the main message exactly at the center spot will ease the readers to find the specific information as well as it will not let them proceed to the next site. Copywriters have a few seconds to catch the attention of their readers with their writing.

    Alignment plays an essential role in catching the eye of readers and making them spend a few extra seconds on the content. Properly assigned whitespaces, paragraphs, images, and other elements to the website pages will do better work.

    7. Make Words Trendy and Products Limited

    Using trending and eye-catching words from across the internet will allure the readers to read more and more. On the other hand using scrambled words, such as ‘The Offer is only for Today!’, ‘Buy One Get One Free, ‘Download Now’, will engage the customers and pressure them to make a decision sooner.

    On the whole, adding eye-catchy captions according to each product in a unique and striking message will drive in more customers solely.

    8. Avoid Using Landing Pages

    The Landing pages are the one that gives an entry to another website. Using such pages can confuse readers to understand or make a decision regarding your brand. Hence, it can be understood that avoiding landing pages is not required. From lack of credibility and trust to damaging the brand’s reputation, landing pages have resulted in a fiasco. Instead of landing pages, one can keep interlinking the pages of the same website.

    9. The First Impression Is the Last

    The billboard was set in such a way that it gave out a shocking reactions to its onlookers in the first impression only that might be hard to skip.
    The billboard was set in such a way that it gave out a shocking reactions to its onlookers in the first impression only that might be hard to skip.

    As we all know, our tendency to judge anything based on the first few interactions is inevitable. So it is all-important to make sure that your copywriting has made it plausible through the first post.

    According to a study by business insider leaves the cart due to complicated site
    According to a study by business, insider leaves the cart due to complicated site

    10. Be Unique and Real

    This unique billboard is an example of great copywriting as a deep message conveyed by a health crisis response system "Colorado Crisis Services"
    This unique billboard is an example of great copywriting as a deep message conveyed by a health crisis response system “Colorado Crisis Services” 

    The general question of the reason why you started this business in the first place should have its answer well versed with the writer. Moreover, before designing the website, knowing the standard amongst their competitors and the one factor that makes the business uniquely different from others is the key factor to consider.

    For this reason, create impressive content and awareness of the business among the community. Make the website only about your business and your potential audiences, including the services,  level of your quality services, working process, and materials purchased by your audiences should be enduring, creative as well as stand out from services that are rendered by your competitors.

    The copywriting piece should include every basic details that can attract the customers into detailing. As it can directly make a customer trust the brand through its process.

    As per the report published on ownersmag.com, 86% of buyers are attracted by customer service
    As per the report published on ownersmag.com, 86% of buyers are attracted by customer service

    How To Build Your Personal Brand | 8 Best Ways To Do Personal Branding
    Best ways to do personal branding. 8 Steps to Build Your Personal Brand1.Niche selection.The ultimate guide to personal branding. Do you want to build a personal brand?
    StartupTalkyAvantika Bhardwaj

    Conclusion

    There is no doubt why copywriting is considered an essential thing, as it drives good conversion rates, earns an impressive Return on Investment, and finally the connection with the prospects for a long-run business. Only copywriting work tends to persuade any sort of customer into buying from or spending time at your brand. Several brands fail to make proper use of copywriting, yet, a few are only known to perceive the importance of copywriting very well. Having that said, only quality content can turn any apathetic customers into intriguing and everlasting prospects.

    Starting from quick responses to informative and high-quality blogs, quick snapshots, and entertaining videos, copywriting is a 24/7, efficient tool that can show the customers how a brand’s products or services will make their prospects’ lives better.

    FAQs

    Is copywriting a growing industry?

    Yes, copywriting can be considered a growing industry as it forms a special part of the marketing strategy.

    What is business copywriting?

    Business copywriting stands for the idea of branding a business by the means of persuasive writing and marketing content.

    Which are the most used business copywriting tools in 2022?

    Some of the most commonly used tools in 2022 are BuzzSumo, SEMrush, Read-able, Unsplash, etc.

  • The Ultimate Guide To Improve Coworking Spaces

    A coworking space is slightly different from a normal routine office or you could say that space for “Nomad Works”. Just walk into a coworking space and that vibe that boosts up your energy levels is magnificent, which enthralled occupants bring to space. It’s important to improve your coworking space and bring that deep focus to private desks.

    Since coworking space is shared workspaces that offer affordable office workspaces so it is essential to bring up the suite of the office like hot desks, coffee tables, and meeting rooms. At a time like this, co-working spaces bring mostly remote workers, startups, workshops, entrepreneurs, and freelancers to escape their isolation from home and stay at bay from hectic office hours.

    The observation showed that Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) have fueled coworking spaces that have redefined the concept of traditional working and inculcate forms of technology to bring in the disruption in the space.

    The culture of coworking has drawn many because of its cost-effectiveness. Instead of buying a private office, you can rent out what you need. This could be in the form of daily fees or monthly fees which varies on the membership and this proves to be a lot more flexible by managing a coworking space.

    Coworking Space Provides the Right Kind of Space Fulfilling In
    Tips to Improve Your Coworking Space
    Top 10 Coworking Spaces in India
    Coworking Continues to Grow

    Coworking Space Provides the Right Kind of Space Fulfilling In

    1. Core Needs

    This follows up the automation system control and security system of the building. Emphasis on installation and setup of these systems is not a lot to make but due to its custom programming, it could be error-prone which has left many buildings undeserved. Control access to offices, meeting rooms, elevators, and data centers comes under the flexibility of coworking spaces.

    2. Space Needs

    The twining of high-quality space in urban centers and the flexibility of office spaces have given the rise to coworking spaces. It’s seen that office has started renting the coworking spaces for their employees too, who want a change in working spaces.

    3. Productivity Needs

    Employees with a lot of engagement are productive which leads to financial gains. The workplace plays a role in employee engagement with flexible work location and completing common tasks like engaging more colleagues and navigating work.

    How to improve Coworking space profitably?

    For a neat and quite-a good improvisation, you have to lay down some objectives, for instance, what you want to improve on so that they get aligned with your business strategy. Here are some benefits of coworking space:

    • Productivity & Creativity
    • Interaction of a like-minded community
    • Flexibility of Services
    • Comfort, well-being, and biophilia of your space
    • Hospitality in coworking
    • Brand
    • Costs-effectiveness

    Tips to Improve Your Coworking Space

    1. Create A Space Layout

    This is the most crucial head start if you are looking for a business strategy by improving the space layout by creating different zones of Private rooms, Team rooms, Meeting rooms, large tables, Open-space, cafeteria, and, of course, rest-rooms.  

    These different rooms work as a change of working spot to come up with some good ideas or a table of hot debatable topics.  A place like coworking or maybe a small coworking space could make workers fall in love with their work. Always choose a flexible and collaborative space that every co-worker is looking for, and always avoid coercion.

    2. Choosing Desks and Chairs Wisely

    coworking creche
    Coworking Space Tips

    A quite an obvious step to match the comfort level of members working on it. It is seen that many places were caught doing it wrong. Proper measurements of desks and chairs should be taken to comply with members so that they feel good. Standing desks, comfy chairs, furniture, and sometimes adjustable desks and chairs tend to prove a great option in a coworking space.

    3. Managing Distractions

    Creating an office environment when it really isn’t an office turns out to be very difficult, although it’s cool. Remember that coworking space is an open working but it’s a disadvantage of it because of noise and numerous distractions.

    Paying attention to acoustics and visual contact, and working on it can limit this limitation of coworking. Improving it via floors, ceilings, wooden furniture, and soundproof doors has helped a lot to limit it in recent times.

    Tips to follow while continuing the work after pandemic
    Tips to follow while continuing the work after pandemic

    4. Biophilia

    coworking space in India
    Biophilia in Coworking Offices

    Facts have shown that Biophilia tends to make us happier and focus more. Get flowers and indoor plants and get a lot of them but not that much so that it starts to become a distraction to everyone. This will add a lot of value and fresh air to the place which could be appreciated.

    Decoration of your space could create a lot of impact on beautifying the space. Setting up a place and that too of a choice of others is a difficult task but it can turn out a lot profitable in the upcoming time. Therefore, the decoration is a way to enhance the spot to attract business enthusiasts.

    5. Whiteboards or Enable Wall Writing

    Sometimes co-working space may lack the number of meeting rooms, so it turns out to be difficult or you can’t separate brainstorming booths. To simulate the productivity of the day, a whiteboard could help create a lot of guidelines, thought structures, or the motivation for the day that you can work upon.

    Using a special type of paint on the wall which enables writing on the wall and rewriting can also turn out to be a very good option. This really could give life to your place with a nice coworking environment.

    coworking space in India
    Coworking Space in India

    6. Collaboration

    This includes engaging with your coworking members and tenants of the place which by the way includes a cross-communication flow between the members.

    This not only creates a social environment but can turn into a micro-event with the members of the community very effectively Gather feedback from every team and try to work on the upcoming improvisations with time. After all, you want the place to please your members and make them feel good.

    7. Healthy Snacks

    Ease Cafe & Coworking Space
    Ease Cafe & Coworking Space

    Snacking during break hours can boost you up. So, providing them with tasty, healthy but less- junk is always a good option. Fruits, nuts, salads, raisins, smoothies, tea, coffee, and sugar-free cookies are always best for them and have proved to catalyze their working process, creativity, interaction, and communication with each other. Because you never know what could turn out as a golden idea on a coffee table.

    8. Differentiate Your Coworking Space- Coworkcrèche

    Coworking creche
    Coworking Creche

    Ever heard of Coworkcrèche? It has further added that coworking space is not only an office working place but as the name suggests, it could prove to be a place for day-care for a child. It has allowed parents to drop off their child at a nice working place that is reserved and rather safe. This is one of the specializations to differentiate a coworking space.

    India has witnessed a huge rise in the number of coworking spaces across all of the metropolitan cities like Delhi, Bangalore, Ahmedabad, Bombay, and many more. Here are some coworking space providers in India.

    List of Best Coworking Spaces in India [2019 Exhaustive list]
    Coworking space is an office or a building where individuals or a group ofindividuals can come to work on their personal or professional projects.Individuals pay to the company which is providing the space. Almost all such coworking space companies provide additional facilities which attract the …
    StartupTalkyShubham Kumar

    Top 10 Coworking Spaces in India

    1. We Work
    2. Bangalore Coworking hub
    3. Bombay Connect
    4. Regus
    5. Innov8
    6. Investopad
    7. Awfis
    8. Cowrks
    9. Social Offline
    10. 91 Spring Board
    The above graph shows the estimated number of coworking spaces worldwide
    The above graph shows the estimated number of coworking spaces worldwide 

    Coworking Continues to Grow

    With the growth in the freelancing economy, the coworking culture adapts the young member of society who finds themselves in freelance work most o the time. These spaces have turned out to be more effective for small organizations with a few to several employees.

    Many Larger organizations have accepted the deal to make a small unit of their office into a coworking space for interns and numerous workshops that could be held at ease. The design and culture of a coworking space serve for a corporate to come with fresh plans and growth.

    Let’s not forget that whatever the sector is there have to be ways to battle the pandemic in a coworking place. There has to be the adoption of some non-negotiable practices like thermal temperature screening, maintaining air quality of the space, practicing social distancing, availability of COVID-19 hygiene products like masks and sanitizers, and most importantly awareness communication.

    Only this can’t be our sole fight but to improve your coworking space in every possible way and also to give away the values and image conveyed by the coworking space.

    Wonders! Since we have started to hear about these spaces in previous years, we expect to see more of these coworking places popping up near us which are providing the members with quality services.

    Fall in Love with these 21 Coworking Spaces in Bangalore
    Bangalore has gradually evolved from being the Garden city to the Silicon Valleyof India. Being the center of the country’s high-tech industry, it is on theverge of development. Coworking Spaces are something that evolved with the needof the hour. It is an arrangement of sharing office spaces mor…
    StartupTalkyJeenal Jain

    Conclusion

    Coworking is not something new to be given a better introduction. Coworking has found a way to reach more population due to the involvement of freelancing. The tips on improving the coworking environment with the list of best coworking spaces available in India and some of the related data has shared in the above context.

    FAQs

    What is meant by a Coworking space?

    Coworking space is a business for some people and a home to many startups. It is a place where people can get some space to work on their projects. When you don’t have a good environment at home to work or a safe place to discuss your startup idea, they will be helpful.

    What is the biggest challenge faced by coworking places?

    The most important issue found with coworking spaces is privacy. Coworking spaces allow less privacy to the working people when compared with the home.

    What are the benefits of a Coworking space?

    Benefits of a Coworking space:

    • Productivity & Creativity
    • Interaction of a like-minded community
    • The flexibility of Services
    • Comfort, well-being, and biophilia of your space
    • Hospitality in coworking
    • Brand
    • Costs-effectiveness

    How can one improve coworking space?

    Coworking Space Tips for the one to use are:

    • Create A Space Layout
    • Choosing Desks and Chairs Wisely
    • Managing Distractions
    • Biophilia
    • Whiteboards or Enable Wall Writing
    • Collaboration
    • Healthy Snacks

    Who uses Coworking spaces?

    Coworking spaces are used by people belonging to different fields. People like freelancers, entrepreneurs, etc. are all known to use coworking spaces.

  • Best Practices For Finding And Hiring Freelancers

    Of all the different types of workplace flexibility out there, freelancing is perhaps the most flexible. One of the best decisions you can make in order to keep your business competitive and growing is to hire freelancers. It doesn’t matter if you’re starting as an entrepreneur, or want to scale your business, or just looking to migrate to a friendlier paradigm workplace within your business.

    For any type of business, there is a myriad of benefits of hiring freelancers. Let’s take a look at the best practices for hiring freelancers, what to avoid, how to find, where to find and the benefits of hiring them.

    Best Practices For Hiring Freelancers

    Don’ts of Hiring Freelancers

    3 Ways to Find Awesome Freelancers

    Top 4 Benefits Of Hiring Freelancers

    Conclusion
    FAQs

    Best Practices For Hiring Freelancers

    By bringing little changes to your hiring practices to assess remote talent, you can attract a wider pool of freelancers to choose from while simultaneously reducing operational costs.

    Here are the best practices to follow when hiring freelancers to support your business.

    Identify Best Platforms

    It’s not easy to find remote professionals with good references and the exact abilities that you need. You need to find a specialized platform that allows you to look for them by category. Browse their record with other clients and protect the investment you make in each hiring process.

    Best freelancing platforms to find and hire freelancers.
    Best freelancing platforms to find and hire freelancers.

    59% of businesses surveyed said they use a freelance platform to source talent. These platforms let businesses advertise opportunities, promote themselves and access freelancers in international markets. Sites like Freelancer, Fiverr, Upwork and Guru, specialist platforms like Commtract and The Freelance Collective vet freelancers before listing them.

    Share Your Big Picture

    Share your big picture with the freelancer, i.e. why you are hiring them and how will their work fit into your main project. This little insight helps them better understand your expectations, ask better questions, and most importantly deliver better results.

    Set Criteria And Filters Beforehand

    Hiring a freelancer is also a recruiting process and just like other processes, setting filters and appropriate criteria will help you save time and select the best profile. For example, you can include specific forms or notes in your proposal to see if the freelancer is paying attention or following instructions or has provable experience in similar projects.

    Optimise Your Payment Process

    Remember when you are paying an independent employee you are making an investment, and this should be congruent with the service you expect to receive. Offering a fair salary means you are conscious of the value that the freelancer’s work will have for your business, and that you can adjust the budget range in consequence.

    Best Payment Options For Freelancer
    Best Payment Options For Freelancer

    Knowing how to manage payments is key to attracting and retaining the right talent. More than 75% of businesses using freelancing platforms pay directly through the platform or use PayPal. When it comes to paying freelancers, the research found the following factors are most important to them:

    • Security (47%)
    • Speed in receiving payments (33%)
    • Ease of withdrawing money when paid (31%)
    • Fraud protection (22%)
    • Pricing (22%)

    Mobile Compatibility is Key

    Mobile payments, mobile apps and mobile communication continue to grow in importance and usage for freelancers. Having mobile tools and be able to make and receive payments play a crucial role in this gig economy.

    Align on Communication Preference

    Communication issues are the biggest reasons for failed freelance gigs. Before working with any external partner, share your communication preferences with them and ask them to do the same. For example, you can specify that an individual worker can send an email to reach you anytime, but you will only respond during standard business hours. Freelancers typically set their own schedules and may work after business hours or on weekends, or they may be in a different time zone. This way you both would know which time is perfect to contact each other.

    Give and Request Candid Feedback

    Freelancers thrive on feedback. Your job is not only to give them honest feedback on what you loved/did not love but also to ask them for their feedback on you. Very often, the freelancer’s experience allows them to make very useful suggestions to improve your projects or even to propose creative new strategies to keep growing. Take advantage of all that knowledge and seize it as much as you can.

    Things to know before hiring a freelancer

    Don’ts of Hiring Freelancers

    There are certain things that you need to avoid during your hiring process. Knowing these details will allow you to conduct the hiring process effectively and efficiently.

    Don’t Let The Lowest Price Be The Selection Criteria

    Freelancing saves a lot of money but that does not mean you should go for the cheapest one. It is important to have a collaborator who fits in your project budget but ensuring the quality of work is equally important. The skills and experience of the freelancer should be taken into consideration while deciding the rates.

    Don’t Look Away From The Guarantee Of A Job Done

    Check what and how these freelancers have worked before. Keep track of their work. Having an open communication channel helps build client-freelancer relationships. Make time to discuss work and issues so that you and the freelancers would be on the same page. Keeping track of the work and maintaining good communication with the freelancers improves the chances of getting quality work in time. Also, give them honest feedback. Your feedback is important. A happy client means a return business to them.

    Don’t Start Working Without Having Perfectly Clear Expectations From Each Other

    It is better to clear the expectations about work hours and payment right from the beginning. You should never accept or start working on a project unless you have provided every single specification to the freelancer. A good freelancer will ensure that they inform you about the specifications of the tool and project budget.

    3 Ways to Find Awesome Freelancers

    You can scour the internet to find high-quality freelancers, but there are more reliable (and productive) ways to find the best freelancers and consultants for your needs. These three methods lead you to talented freelancers without the hassle:

    Ask For Referral

    Your professional and personal networks are the best places to find freelancers. Start by asking your coworkers, former colleagues, and industry contacts for referrals. Chances are, they will do the work for you and pass along some talented folks.

    Reach Out To Local Trade Organisation

    Freelancers love to connect through their own networks. Instead of using a freelance site, reach out to a local trade organization to find top-notch talent. If you need a freelance writer, email the head of a writer’s group in your city — the same goes for developers, designers, consultants, bookkeepers. You could look into Meetups as well!

    Check Out Secret Hive

    Most companies don’t know about the best online resource for finding amazing freelancers — it floats just under the radar. The Freelancer Union’s Hives are the go-to spot for independent contractors for all things freelance. Post your project on their Work Hive, and watch as the responses flood into your email.

    Best Ways To Outsource Your Jobs to Freelancers | Freelancing Jobs
    What does outsourcing essentially mean? It means that there are certain tasks inyour company that for certain reasons you and your current employees are unableto do. So you give that work to someone else who is not a part of the maincompany. It’s not as simple as it looks. But it is best to outso…
    StartupTalkyPiyush Mishra

    Top 4 Benefits Of Hiring Freelancers

    Benefits of Hiring Freelancer
    Benefits of Hiring Freelancer

    Savings

    Hiring by project or by hours instead of having a permanent employee allows you to save a lot in hiring costs and fixed salaries. It also encourages to work by goals, which is the most efficient way to work. One of the most obvious reasons why businesses are hiring freelance developers is that it is very cost-effective to do so.

    On top of paying annual salaries to full-time developers, you also have to pay for legally required benefits, insurance, paid leave, retirement and savings, supplemental pay (overtime and premium), and much more. Unless you’re hiring remote developers, there are also overhead and general & administrative costs.

    Flexibility

    Freelancers move like fish in the sea in a commercial environment characterized by change and constant evolution. They work on simultaneous projects; they have a more diverse experience and they can offer a wider and more assertive vision of the solutions that your company needs.

    Whether you’re a startup founder or an engineering manager, being able to hire quickly and as-needed is one of the most attractive reasons to work with freelance developers. Imagine this: the IT project manager calls the entire development team into the meeting room and lays down a close-to-impossible timeline for your project. You have three people on the team but you’ve just been asked to deliver five people’s work. This is where freelancers can help you. You can hire them just for this project and then free them. This provides a lot of flexibility.

    Global Market And Access To Talent

    Thanks to online freelance platforms, businesses can now hire the best freelance developers from around the world for their projects. Furthermore, businesses located in more expensive areas of the world can easily hire quality freelance developers at a much lower cost. By hiring freelance developers, you wouldn’t have to worry about visas or relocating someone. Not only you can find freelance developers who are ready to work immediately, but you can also hire domain experts, saving time and money.

    Specialisation

    There has been a growth of freelancers in the business because the industry is demanding more specialized talent. Let’s say you’re trying to find a web developer well-versed in Go because it scales nicely and can handle high concurrent performance issues. Even though Go is an awesome programming language, there is a relatively small pool of developers skilled in it, especially if you’re limiting the search to specific locations.

    Hiring a freelance web developer who specializes in Go would be significantly easier. Maybe you’re not looking for something as niche as a Go developer. Let’s say you want to develop an Android app. Even though the developer you are currently working with is somewhat familiar with mobile development, he or she may not be an expert in Android development. A freelance developer who specializes in developing Android apps will definitely deliver better results.

    What can you use freelancers for?

    While freelancers offer a range of unique and specialist skills, businesses are most likely to use them for technical and creative projects. The most popular freelancing skills are:

    Most Popular Freelancing Skills
    Most Popular Freelancing Skills

    Conclusion

    Giving importance to the above-mentioned information when hiring a freelancer will ensure a good experience for both and it will ensure the addition of a valuable ally to your team.

    FAQs

    What are the best practices to follow when hiring freelancers?

    Here are the best practices to follow when hiring freelancers to support your business.

    • Identify the best platform.
    • Share your big picture.
    • Set criteria and filters beforehand.
    • Optimize your payment process.
    • Mobile compatibility is key.
    • Align on communication preferences.
    • Give and request candid feedback.

    What is the best way to find and hire a freelancer?

    There are many websites and freelancing platforms where you can find a freelancer who has the exact skillset that you are looking for. Some of them are:

    • LinkedIn.
    • AngelList.
    • Upwork.
    • Freelancer.
    • Fiverr.
    • Indeed.
    • Profinder by LinkedIn.
    • Toptal.
    • Contently.

    Which freelancing jobs are most in-demand?

    The most popular freelancing skills are:

    • Web design.
    • Programming.
    • Graphic design/illustration.
    • Web/mobile development.
    • Web marketing and sales.
    • Accounting.
    • Data entry and internet research.

  • What is the Tip Jar option on Twitter | Twitter creators can now earn through their content

    India is one of the biggest markets for the microblogging platform Twitter. The country is the 3rd largest market for Twitter after the US and Japan. The number of Twitter users in the country had seen a growth in the year 2020 of more than 70%. The company has launched a new feature in India called Tip Jars. Let’s look at more information regarding the feature.

    Twitter – Latest News
    What is the Tip Jar feature on Twitter?
    How to use Razorpay for receiving tips on Twitter?
    Other upcoming features on Twitter
    FAQ

    Twitter – Latest News

    The social media giant, Twitter on 24 June 2021, has released a new feature on its platform which is called Tip Jar. This feature will be available on the microblogging platform in India where the users can contribute money in the form of tips to their favorite content creator or an organization according to their choice and wish.

    The social media platform has collaborated with the Indian-based payment gateway in order to roll out this feature.

    What is the Tip Jar feature on Twitter?

    Twitter had announced that it has added Razorpay as an option to its Tip-Jar feature, which will make it easier for Indians to send and receive cash gifts from their followers or the users who love their content.

    The feature is available only for a handful of people that include creators, journalists, community leaders, experts, public figures, and currently can be used by Twitter users on iOS and Android devices. The service is also available within spaces on Android devices.

    Tip Jar was first introduced in May and users have the option to tip their favorite content creators using various payment gateways such as PayPal, Patreon, Bandcamp, Venmo, Cash App and now the company recently added Razorpay as well.

    The Twitter users that use Razorpay in order to tip their content creators can send money through a wide range of options such as UPI, Debit Card, Credit Card, Net Banking, Wallets, etc. The Tip jar services in the country are available in many languages such as Hindi, Marathi, Kannada, Gujarati, Tamil, and Bengali. This will enable to feature to be accessible around the country.

    Another important tip to note about Tip Jar is that the microblogging platform does not take any cut or a percentage from the money tipped to the content creators. All the money that is tipped can be kept by the content creator itself.

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    How to use Razorpay for receiving tips on Twitter?

    If you are one of the content creators who come under the above mentioned category, you can follow the below steps in order to receive tips using Razorpay from your followers.

    • In the first step you need to create a Razorpay account.
    • Then, you will have to turn on the Tip Jar feature on Twitter, allow tips and click on Razorpay.
    • After that, you will have to paste the custom suffix from the payment page of your dashboard.
    • Now, you will have to copy the URL and it will get placed on the Tip Jar advertisement.

    Other upcoming features on Twitter

    Twitter has been trying ways through which content creators can monetize through the social media platform. The company is said to be currently testing ticketed spaces where the users host a Twitter Space where they can charge the users or followers who are interested to attend with an amount as low as USD 1 to as high as USD 999.

    The company is also working on super follow through which the content creators can earn a monthly revenue by offering interaction and extra content through a monthly subscription process. The ticketed space and Super Follow feature are still being tested by the company and haven’t been rolled out widely.

    Conclusion

    The Tip jar feature that is introduced by Twitter is a move from the company to help people to earn or monetize their content on the social media platform. Twitter is one of the major social media platforms in the entire world.

    FAQ

    How does Twitter make revenue?

    Twitter divides its revenue into two categories: the sale of advertising services, which constitutes the vast majority of the company’s revenue, as well as data licensing and other services.

    What is Twitter’s net worth

    Twitter’s net worth is estimated to be about $35 billion. Twitter’s main sources of income are Ad and data licensing.

    Do celebrities get paid to tweet?

    Yes, many athletes and celebrities earn through Twitter.

  • SaaS Knowledge Base Solution

    Creating a great customer service experience for your audience is essential. But it’s arguably even more important for SaaS companies with tools that aren’t always the most self-explanatory or simple to use. To lower your volume of support tickets and give customers a self-serve support alternative, you need to provide customers with a comprehensive, self-service portal. That way, they’ll be able to find the support answers they need on their own time.

    There’s a growing market for SaaS knowledge base solutions – for a good reason. They help companies organize their knowledge and provide a self-service option for their customers. But a knowledge base can help you with so much more than just basic SaaS customer support. It can serve as a marketing aid (and so much more).

    What is a Knowledge Base?
    Advantages of Knowledge Base

    What is a Knowledge Base?

    SaaS Knowledge Base
    SaaS Knowledge Base

    Simply put, a knowledge base is a platform that includes a collection of questions, answers, guides, and documentation related to a product or service. Users are able to type a few words and find answers to common questions about the product. There are also private knowledge bases. These are collections of documents you create as a resource for your teams. For example, you can create a private knowledge base for your customer support team to help them find answers to common questions much faster. We’ll go through the advantages of a SaaS knowledge base now.

    Advantages of Knowledge Base

    Customization Options

    SaaS knowledge base solutions are generally customizable, although less so than custom solutions. You can create a good-looking knowledge base with no coding on your part. This means you don’t need to invest expensive and valuable developer time, or agonize over what features to include.
    Of course, if you develop a custom solution, you will have absolute control over the form and function you want your knowledge base to take. This could be a good thing – or you may end up with scope creep. Being able to include every feature requested might mean you end up with a mess. SaaS knowledge base vendors understand the problems faced by customers and deliberately build the product with the most popular features. Most of the time, these are the features you badly need.

    Customer Support Plus Marketing

    Knowledge base articles can help demonstrate the quality of your product and set your company apart as an authority figure in your industry. They allow you to show off the features of your software to those who haven’t become paying customers just yet. Here’s how Slack does it in their knowledge base posts:

    Customer support + Marketing
    Customer support + Marketing

    The more versatile and built out that your knowledge base is, the more effective it will be as a marketing tool since it will appeal to a much wider audience.

    Easy to learn

    SaaS knowledge base system usually don’t require any training because they’re out-of-the-box solutions – as simple to pick up as a normal content management system CMS. That’s basically what they are. SaaS knowledge base user interfaces are deliberately designed this way so users are familiar with their environment and can get started right away.

    Gain Valuable Insights

    Creating a comprehensive knowledge database can be incredibly insightful for your team. If you can measure and view which kinds of articles are getting the most attention, you can increase your customer support success by creating more similar content. Or, you can improve what’s already there.
    Freshdesk’s reporting and analytics features make it easy to view similar insights.

    Freshdesk's dashboard
    Freshdesk’s dashboard

    Competitive advantage

    Your SaaS solution will be up-and-running right away. Building a custom in-house software demands a development period. If you have time to spare, then great. Otherwise, your new knowledge base may not get completed in the time you’d like. If your engineers have to split their time between your company’s flagship product and an internal tool, the external product is probably going to win.

    You might not have time to wait for a solution to be developed, in which case SaaS is your best option. The typical on-boarding time for SaaS knowledge bases is minutes. Since it’s hosted on the cloud, you don’t need to install the software on any systems or set up any security measures. All that is done for you by the SaaS solution provider.

    Boost your SEO

    You probably already know that blog posts help boost your SEO. But did you know that knowledge base posts can do the same thing? They have huge potential for helping you grow your audience organically, while also serving up the kind of content search engines love.

    SEMrush
    SEMrush

    Knowledge-rich articles are full of fresh content that you can pack full of keywords and long-tail phrases. This can skyrocket your rankings. With some more effort, you can optimize each post to its maximum potential. And you don’t even have to be an SEO expert to do it. Identify the keywords that best help you reach your SaaS goals for each piece by using SEMrush knowledge base like tool to find keyword suggestions.

    More cost-effective

    The great thing about dedicated knowledge base solutions is they are usually leaner than full-stack help desk solution – thus making them cheaper. A SaaS knowledge base is also cheaper than self-hosting because you are renting the software from another provider. The provider takes care of all the servers, hardware, software and deployment behind the scenes. If you develop it yourself, you also risk wasting time on features you later find you don’t actually need.

    Improve Employee Productivity and Encourage Collaboration

    Research shows that 20 percent of employees’ time is spent searching for information they need but can’t find. That means that employees spend one-fifth of their workday searching through cluttered inboxes. By giving agents a shared platform, you can help them centralize all of this knowledge instead and make it searchable. That way, they aren’t stuck combing through inboxes and thousands of tickets to find the one piece of information they need.

    Freshdesk's collaboration feature
    Freshdesk’s collaboration feature

    Knowledge bases can also give your agents a platform to collaborate on issues, ask questions, tag one another, or leave comments, which can give productivity a huge boost. The collaboration features in Freshdesk make it possible for your employees to collaborate with one another whether they’re across the world or right next to each other.

    Made by the experts

    SaaS knowledge base companies have dedicated their entire business to this one particular type of software, so it’s likely they are the experts. As good as your IT team may be, you may not have this type of expertise in-house. This will take time for your staff to acquire.

    The key to success with SaaS is to choose a solution that has a product roadmap in line with your company vision. Go through the product’s documentation or ask the company’s sales team. If their answers don’t fill you with confidence, that will be another reason to choose a different product.

    Continuously improved

    SaaS knowledge bases are based on best practices from other industries and crowd-sourced from a dedicated customer base. By aggregating feedback, a SaaS knowledge base will be better than one you could develop yourself. SaaS knowledge base companies will always be working on adding new features. Competition forces them to continuously iterate. If a new industry standard emerges, you can bet your SaaS solution is focused on integrating it into their software.

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    Conclusion

    A knowledge base software can take your SaaS customer support to the next level. Focus on building a comprehensive knowledge base that will continually satisfy your customers, all while providing tons of unexpected benefits like customer insights, improved SEO, and more.

    Your ideal product is SaaS knowledge base solutions if you want a solution that can help your customers self-serve. They do exactly what they say. They’ll get you up and running straight away and are easy for your employees to learn. There’s no messing about with code or development cycles. You can focus on running your business. Now there are many affordable, dedicated SaaS knowledge base solutions. These are perfect for your startup’s budget and mission.

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    FAQs

    What is a Knowledge Base?

    A knowledge base is a technology used to store complex structured and unstructured information used by a computer system.

    What does knowledge base consist of?

    The knowledge base may include FAQs, manuals, troubleshooting guides, runbooks, and other information your team may want or need to know. Many knowledge bases are structured around artificial intelligence that can interact and respond to user input. Others are simply indexed encyclopedias.

    How do you build a knowledge base?

    Steps to build a knowledge base:-

    • Step 1: Review your data before building a knowledge base.
    • Step 2: Determine your taxonomy and content plan
    • Step 3: Outline your technology plan
    • Step 4: Implement the right analytics
    • Step 5: Focus on continuous improvement

    What are types of knowledge base?

    Types of knowledge base:

    • FAQs (frequently asked question)
    • PDFs
    • Word documents
    • Spreadsheets
    • Web portals

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  • Simple Rules of Writing that will Help You Improve Instantly

    Writing about a piece of information requires a lot of effort. But if you follow certain methods, it would make it easier for you to write. It will also keep your readers engaged in the content.

    Here are some rules you should know to improve your writing instantly.

    Read
    Be Specific
    Purpose
    Simple Words
    Active Voice
    Short Paragrpahs
    Don’t over-explain
    Proofread
    Practice
    FAQ

    Read

    You should start with reading a lot of articles and books. This will instantly increase your vocabulary skills. Reading articles on the topic you wish to write about will help you in gaining in-depth information about it.

    Reading will also improve your concentration and further gives you an idea of how to write more efficiently. It will help you in formulating more meaningful sentences. Reading would help you in getting to know ‘new words’ which can improve your writing.

    Be Specific

    You should ensure that you are specific to the point and don’t beat around the bush. You should ensure that when you are speaking about a specific topic, you would provide proper information about it and not unwanted information.

    Make sure you just don’t brief about a topic but explain it in more detail. This will interest your readers and provide them more information. This will make your readers find your content more interesting. Being specific will improve your writing and help your readers as well.

    Purpose

    Before you start writing identify the purpose of your article. Make sure you know what you would require to communicate to your readers. This will make your writing faster and the process would be easier.

    When you wouldn’t have a purpose to say then your sentences would just be meaningful and wouldn’t deliver anything for the reader. Always find the purpose before you start writing. This will help to improve your writing and making the content more effective for the readers.

    Simple Words

    You should ensure you use simple words in your article. Most of the time the technical words or jargon would be not known by all your readers. This will make your writing look very complicated to understand.

    Always use simple words so that even the most common man would be able to read your writing. This will improve the quality of your writing and make it accessible to all the readers.

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    Active Voice

    Using active voice in your sentences would make your readers feel like they are part of the writing. They would feel an inter-personal relationship with your content and this will help them to build a good relationship with you and you’re writing.

    Active voice will keep the writing lively and most of the time the readers would end up reading the entire article. Using passive voice would make your readers bored. Ensure you keep your readers active the entire while they go through your writing.

    Hemmingway Quote
    Hemmingway Quote

    Short Paragrpahs

    Keep your paragraphs as short as you can. You would have observed the news articles in a newspaper, where the paragraphs are very short.

    This is because our brain would take in more information, when it is broken down into small pieces. Short paragraphs would make the reading easier.

    Long paragraphs would make you feel tired even before you start reading it. Your readers would get a sense in their head that the paragraph is too long or too big. Hence using short paragraphs will improve the quality of your writing.

    Don’t over-explain

    Before you start writing ensure that you have an idea of what you are going to explain. Don’t over-explain about a topic. Make sure that you would provide only what is necessary.

    Make sure you organize your thoughts in your mind before you begin writing. This helps you to keep your article very simple. The goal is to provide your readers only the information that is required and not overburdening them with information.

    Proofread

    Once you complete your article make sure you read it again. Reading it twice or thrice would help you rectify your mistakes. It puts you in the perspective of your reader and you will be able to correct yourself and make some sentences more simple and easily understandable.

    It helps you to understand whether your content would flow smoothly. This will help you improve your writing and will make it more effective.

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    Practice

    To improve your writing, you need to practice every day and as often as possible. As the saying goes “practice makes a man perfect”. Practicing makes you understand where you go wrong, it makes you understand your weakness and you will be able to work on it. The more you practice, write content, edit it and correct it you would get better at it.

    FAQ

    What should one avoid in good writing?

    Avoid Long/Confusing sentences and avoid incorrect use of commas.

    How do you find mistakes in writing?

    Reread it and use a checklist to find mistakes in writing.

    What are the most common grammar mistakes?

    Missing a comma, Incorrect capitalization, Missing a hyphen, Leaving too many white spaces between words are the most common grammar mistakes.

    Conclusion

    Writing is not a profession. It is a life skill which everyone needs. It helps in developing other important skills like analysing, marketing, etc. Follow the above points to improve the quality of your content. Make sure you practice the above tips on a daily basis. This will make your content effective and you would be able to see the improvement in the quality of your writing.

  • 6 Effective Tips to Become a Workaholic

    All of us would have some dreams in life. It would be achieving a goal, starting your business or reaching a greater position in your office, it can be anything. To achieve something in life you need to work hard. You are required to put extra efforts than usual to achieve it. You can easily put in extra efforts and be a workaholic if you love what you do.

    You need to stay committed and dedicated to your goals. Most importantly before being workaholic or even trying to be one you should ensure that you will set your goals right. The right set of goals will help you stay motivated.

    The following 6 tips will help you become a Workaholic:

    Tip 1 – Waking up early
    Tip 2 – Avoid Multitasking
    Tip 3 – Create To-do list
    Tip 4 – Taking frequent breaks
    Tip 5 – Keeping track of your time
    Tip 6 – Learn to say No

    1. Waking up early

    Tips to become Workaholic – Wake Early

    Most of the entrepreneurs wake up early. It is also said that successful people wake up early in the morning. Waking up early gives you a lot of benefits. It gives you a lot of time to concentrate on yourself. You can start your day with a 5-10 minutes of meditation.

    Waking up early morning will make you more productive and helps you stay energetic throughout the day. You will get a lot of time to do your personal works and be at the work on time. Reaching early to your office will give an impression that you are more dedicated and committed to your work.

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    2. Avoid Multitasking

    Research shows that when you try to multitask your productivity would reduce by 40%. It is equivalent to losing a night’s sleep. Multitasking is taking away your time to be more productive. It reduces the quality of your work.

    Most people cannot multitask no matter how talented ad organized they are. So always concentrating on a single piece of work with full attention will increase your productivity and you would be able to complete more work than usual.

    3. Create To-do list

    Create To-Do list to become a Workaholic

    To-do list helps you analyze your important tasks for the day. It can be an effective practice which would help you to be workaholic. Make sure you include utmost of 3-4 tasks per day and make sure you complete those at any cost.

    Creating a to-do list as soon as you wake up lets you understand how much of efforts you have to put during your day. It will help you stay concentrated on your important tasks in your day. You can also create a list on what you shouldn’t do so that you don’t get distracted from your important tasks. A to-do list will make you increase your productivity as you have a clear idea of what you should do.

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    4. Taking frequent breaks

    Research says that your brain can concentrate only for 90 minutes. Ensure that you take regular intervals in between your tasks or schedule your tasks in a way that you can take regular intervals so that your brain can stay concentrated.

    Taking a break in between your tasks helps you stay fresh and have the same energy throughout your day. It helps you stay concentrated and staying concentrated increases your productivity and the output of your work.

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    5. Keeping track of your time

    Most of the times we run out of time to complete our tasks and that is mainly because you dint keep a track of your time.

    Make sure you track the time you take to do a particular task; in this way you will know how much of time is needed to complete your tasks and you can schedule your tasks accordingly. You can realize the tasks which is consuming a lot of time and you can complete them more efficiently.

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    6. Learn to say No

    Say No – Tip to Become Workaholic

    Most of the times we say yes to our colleagues or you would find it hard to say no to people. It would be mainly because you fear you would lose a chance or you would fear about losing your relationship with the other person.

    But by saying yes to everyone you would be lose your focus on your work. Make sure you know what offer to accept and what to decline. Learn the art of saying No when it is necessary. By this you can stay concentrated on your work and become more productive. You can say No in a polite way or even make the other person understand your situation. You can explain them in a nice way.

    Conclusion

    By following the above tips, you can become a workaholic, but before that ensure the purpose or set your goals right. As I said earlier the right set of goals will make you stay motivated. So, it’s all about setting your goals right. Set your goals right and strive hard to achieve your goals by following the above tips. This will make you a workaholic.

  • What Is A Webinar And How Does A Webinar Work? | Benefits Of Hosting A Webinar?

    What is a Webinar? A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    What is a Webinar?
    Webinar

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.

    Webinar software runs this online video conference meeting. The person holding the seminar is referred to as a “host” and they invite attendees to watch and participate in an online session that can last anywhere from 10 minutes to 2 hours.

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    Webinars Are Great For

    The basic purpose of a webinar is to present a topic that is engaging, relevant and informative to audience, however you can also use it for,

    • Showcasing new products and services
    • Selling b2b products
    • Engaging blog audiences
    • Creating onboarding or training videos for employees
    • Selling SaaS products (or software)
    • Nurturing existing customers
    • Acquiring leads

    And the list goes on.

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    What is a Webinar?

    Benefits Of Webinars

    There are many benefits of using webinar to host your event or presentation. Here are some of them,

    Webinars Are Cost Effective

    One thing can come in mind that how much does a webinar cost? Webinars cater specifically to an online audience of interested users. Unlike webcasts, there’s no physical location necessary for everyone to join. Thus, you don’t need to pay for many of the things a physical seminar would entail, like renting a room and arranging for chairs. The attendees don’t have to pay much (if anything) to attend these online meetings, and they make excellent business sense for them, too.

    Webinar Cost Breakdown
    Webinar Cost Breakdown

    The cost of arranging a webinar is usually between $100 to $3,000, which is a fraction of the cost of organizing a live, physical conference. However, if you use a webinar platform like WebinarJam, you can save yourself a lot of money as they only cost $1 for a 60-day trial. Thus, it’s a very cost-effective medium of engaging your prospective leads.

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    Create Business Relationships

    The benefit of speaking to a group of potential prospects through a webinar is it allows your prospects to get to know you on a much deeper level than what could possibly get accomplished in a 30 second commercial at a networking event. After all, people don’t do business with companies. People do business with people. In a webinar you have the time to allow your attendees to get to know you as a person, like you and trust you from the insights and content you share.

    Lead Generation

    Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of business cards. But it’s much more than that. Webinars themselves provide the benefit of almost filtering out, or building up a lead. Since they were interested in attending your webinar in the first place, you’ll know they’re a qualified lead.

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    Webinar lead generation stats - what is a Webinar?
    Webinar Lead Generation Stats

    They were seeking the benefit of your webinar first; this means they’re interested in what you have to offer. Also the kind of information you receive from your participants through your webinar software can be very valuable. It may be that you can collect potential leads’ job titles, responses to any polls or Q&A’s you used in your webinar – and much more intimate data than simply a name and email address.

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    Reach your target group both live and afterwards

    A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched afterwards. This enables you to increase both the reach and the impact of your message. Needless to say, it is important that your webinar can be found easily via Google, which is why a well-designed webinar is search-engine optimised (SEO).

    Can be attended from anywhere in the world

    Using a webinar platform to create your webinars can help you do away with the problems of social media integrations and setting up billing. More importantly, they handle the constraints of addressing a vast audience in a unique way. Most webinar platforms allow you to reach a vast, expansive audience all over the world, no matter where you are.

    The logistical cost of attracting attendees from all over the world for a physical conference or event is not possible in most cases unless a 6,7 or 8 figure deal is on the cards. That’s beyond the reach of a small or medium-sized business. Webinars, on the other hand, allow you to target prospective leads all across the globe at virtually no logistical cost or support involved, no matter what the size of your business.

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    Webinars can be recorded.

    In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible. Unlike traditional conferences, it’s extremely easy (and cost-effective) to record your entire webinar – and your audience will thank you for it!

    What is a webinar software?

    Many people don’t know what is a webinar software? A Webinar software refers to the tools we use to make webinars, allowing us to deliver content in a convenient and engaging way. They’re effective at converting passive viewers into leads and revenue. Webinar software allows you to create an interactive experience online.

    • Attendees can use the chat section to ask questions at any time.
    • Hosts can take polls and surveys to keep attendees engaged and gather data.
    • Screen sharing can be used to give live demos.
    • Hosts can make exclusive product offers for attendees during sessions.
    • The best webinar platforms enable selling and have a bunch of bells and whistles for marketing your webinar (getting attendees to sign up).

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    What Is a Use Of Webinar In SaaS?

    These are just some of the benefits that Webinars can provide to your SaaS business.

    Benefits of Webinar
    Benefits of Webinar – What is a Webinar?

    Create Long-term Impact

    Although a webinar runs for an hour or two, it’s content persists for a longer period of time. With the help of replays, your webinar content will be living in the minds of your audience for months and even years. That means you can be ensured about the longevity of what you’ve created. So avoid topics which don’t have a long shelf life. Another effective way to get the most out of your webinar replays is to play them in a series

    Interactive

    Webinars are great for SaaS because they enable you to be more productive (sales-wise), to nurture leads and generate new ones. You can reduce the number of interactions by qualifying your marketing leads using webinars. The simple fact that they attend the webinar already tells you if they’re willing to engage with you. Then you can monitor their firmographics, their participation rate, their level of engagements and more.

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    Proves Your Authority

    If you’re coming up with an effective webinar, it’s easy to showcase your expertise and establish authority with your viewers. Studies suggest that webinars are more engaging when compared to written content. The major difference between reading a book and being an attendee of a great webinar lies in one major aspect. In the latter, the interaction is more because you can hear, communicate, possibly even see the host who has organized the webinar. So, the overall communication is great. Before getting into a business relationship with your company, the prospects will certainly want to know who are the faces behind it and webinars make that more palpable in the world of digital marketing.

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    Boost The Range Of Your Content

    Create great slides – you can easily use them again for a Slideshare presentation, crafting a blog post, or sharing the same in your next email newsletter. Just like generating cornerstone content, your SaaS can attain long-term growth while reusing the contents.

    Follow up with event attendees

    Sharing mind-blowing information and hosting lively and engaging webinars isn’t enough to deliver the results you’re after, however. Here, the follow-up process is just as crucial – you need to constantly reinforce the value of your company in your audience’s mind.

    Send follow-up emails a day or two after the webinar or set up a drip campaign and try and guide your audience down the sales funnel by drawing the content/comments you shared in your presentation. Sharing recordings of your past webinars is also a great way of maintaining a relationship with your customers in addition to making information easily available to them.

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    Few Tips To Help Your Webinars Stand Out

    • Keep them between 30-45 minutes long:
      Not many viewers want to stick around for an hour to listen to you talk. In fact, recent studies show that 41% of attendees prefer webinars of 30 minutes, and 44% of attendees prefer those up to 45 minutes long.
    • Research your attendees:
      The eventual goal of your webinar is to generate leads and make them purchase your product or services. Thus, you need to know what type of audience is attending your webinar. Before you host the webinar, it’s decidedly useful to conduct thorough research on the type of people that are attending, their demographics, professional domain and expertise, and industries they belong to. It helps you get a brief idea about what your audience is expecting from you.
    • Morning is the best time to hold one – Attendees prefer webinars held at 10 or 11 am
    • Leverage Analytics:
      It is essential to leverage analytics to understand what kind of message your audience is most responsive to.
      Not only this, there are plenty of analytics tools like Google Analytics and Facebook Insights that can provide you with a far more detailed, customized, and personalized breakdown of traffic on your webinar concerning a variety of parameters. With analytics, you get data specific to your business that is aimed at maximizing the potential of your webinars.
    • Always hold a Q&A at the end – 92% of webinar attendees want a live question and answer session at the end of a webinar
    • Wondering how many attendees is a good number? The average number is 148.
    • Announce webinar beforehand:
      You should also plan to announce your webinars numerous times before launch, including via emails, social media, and other teasers. Making a short promotional video and uploading it on to your social media sites, Reddit, or YouTube accounts can also bring in large numbers of attendees.
    • Well timed promotions:
      The time and day of the webinar are not the only significant influences on attendance. The date of the announcement of the webinar is another essential factor in the registration rate. The 2017 Webinar Benchmarks Report found out that 25% of registrations occur on the day of the webinar, whereas 23% of registration occurs more than two weeks before.

    Conclusion

    All things considered, webinars are one of the most cost-effective elements of any SaaS marketing strategy. Webinars are great for any SaaS business because you either have to show off your software or train your customers to use the platform (or both!) in a scalable way. By conducting your presentation in a thoughtful and engaging manner – and sticking to some of the best practices I’ve discussed – you will find that the rest of your marketing objectives may be easier to achieve too.

    Now that you know how webinars can be of great importance for SaaS Business, check Best Webinar Platforms that you can use to conduct a webinar.

    Frequently Asked Questions About Webinar

    What is a Webinar and how does it work?

    A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    Can they see you during a webinar?

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    What is the purpose of a webinar?

    The basic purpose of a webinar is to present a topic that is engaging, relevant, and informative to the audience that might be your customers as well whom you are presenting your product or service. It can be used for Showcasing new products and services, selling b2b products, Engaging blog audiences, Creating onboarding or training videos for employees, Selling SaaS products (or software), Nurturing existing customers, Acquiring leads.

    Do I need to be on camera for a webinar?

    It depends upon the requirement of the host as well as your requirement. To attend the webinar the few things you should have are a computer, tablet, or mobile device, as well as a good internet connection, a webcam, and an audio microphone and you are good to go.

    How do I join a webinar?

    Register: Register for the webinar by clicking on the link in the email invite.
    Join: At the time of the webinar, click the join link in the confirmation email or your calendar invite.
    If you arrive before the organizer, you’ll see a window confirming that you successfully connected.

    Do webinars really work?

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.

  • 6 Tips to Look Good in Business Headshots

    As a business owner, one may need to have a professional business headshot that can be used to display on your website, in industry publications you contribute to, or to send to press outlets that interview you. Business headshots are important to portray a good image of your company. The message you want to convey and dress must match in business headshots. A good business headshot can help present your brand in a positive way. Here’s a guide for how to prepare professional business headshot by knowing what to wear, lighting effects and other elements.

    Like marriage, it takes two to tango to get high-quality business headshots—you and the photographer. Your photographer won’t tell you everything you need to know to improve the quality of your photo. Some things they need you to understand intuitively.

    Below are tips that will help you get the perfect headshot for your business profile and IDs.

    Tips to Look Exquisite in Business Headshots

    Decide What to Wear

    Since this is a business headshot, this is not the perfect time to wear fun colors, prints, and patterns. Plain-colored tops would be the best option. For colors, choose mid-tones such as wine, midnight blue, grey, and green. For women, if you want to spice your clothes up, you can wear blouses with simple necklines and understated jewelry.

    Retouch according to Lighting Effects

    Photographers will mostly use artificial lights. They do it to get consistent results. However, there’s a setback to these artificial lights. They make your face look oily, glossy, or shiny. If its summer and you’re already oily, then you need to apply a foundation or some concealer. For gentlemen, you can rush to the nearest washroom and wash your face. Also, wipe it gently to remove any excess oil.

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    Do some Touches on Your Hair

    A messed hair will produce a messed photo. Many times you may not know that your hair is in bad shape. Some photographers may not have the courage to tell you. But, business headshots phoenix will not shy off because they are interested in is your quality portrait.

    For business headshots, you can put your hair up or down as long as the profile of your face is not covered by your tresses. What’s important is that everything looks neat in the photo.

    Remember that artificial lights will illuminate everything. The hair should appear bright, so apply a little product to your tresses. Also, comb and style it to give it your desired look.

    Maintain Good Posture

    A good posture is extremely important regardless of style of photo you end up going for. A good posture is essential because it exudes confidence and professionalism. To get better posture, sit with your back straight and your shoulders back while remaining relatively relaxed.

    corporate headshots photography
    A good Posture exhibits confidence in Business Headshots 

    A Gentle Makeup

    You should have a natural look when taking a professional business headshot. Avoid going overboard with makeup. Keep it simple. Use less makeup to achieve the natural look and ensure uniformity. Also, don’t forget to apply setting powder after you’re done.

    For a gentleman, oil your lips so that they appear shiny. Dried lips will affect your overall appearance on the photos.

    Glasses

    Your business headshot should appear as you usually are to your clients. So, if you typically wear glasses, put them on when taking the photo. This way you will avoid the red marks on the sides of your nose. These marks take some time to disappear entirely. Also, your eyes should get accustomed to the light by the time you take the photo.

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    Final Words

    Now you know how to make a business headshot a quality one. Let these tips play a part in giving you the professional headshot you desire.

  • Tips to Sell your SaaS Product?

    SaaS is a billion-dollar industry. And it’s only going to get bigger. According to TechCrunch, the SaaS industry is at the same stage as “the PC market in 1983, smartphone market in 2003, or the search market in 1998.” There is no better time than now to be in SaaS. But more opportunities mean more competition. If you want to lead the pack, you need to know how to sell SaaS.

    Customer-centric selling is particularly important in the age of social media, where companies and customers engage in an ongoing public dialogue across Facebook, Twitter, LinkedIn, websites, and blogs. Customer-centric selling starts by encouraging potential customers to tell you about their problems. Then, it continues with guiding them down a path to the right solution. In other words, they’re going to talk about you. Building trust over time by working together leads to promote loyalty, referrals, and positive word-of-mouth. All of this translates into generating more revenue.

    Also read:

    How to Sell your SaaS Product?

    Below are a few points to keep in mind when it comes to selling SaaS products.

    Sell Solutions, Not Products

    Technology companies often struggle with the task of showing what they do for their customers into a box called ‘Product’. People check your website or contact you because they have a problem that needs to be solved. But, often, they don’t clearly understand what they want or need. It’s your job to be the expert. Asking the right questions makes selling an ongoing conversation about customer needs. Questions also help identify how far along they are on the decision path toward buying, which makes the entire process easier to track in a CRM.

    Sell Solution, not Product
    Sell Solution, not Product

    Selling solutions might not even involve making direct references to products. An example of this is ChatBot, a leading chatbot developing SaaS. It emphasizes the benefits of using ChatBot from the perspective of the end user. There is no reference to product features. Simply a clear explanation of how ChatBot can solve customer problems.

    Example of Chatbot
    Example of Chatbot

    Keep your trials short

    At first glance, you might think giving customers a long trial period for your product will increase the chances that they pay for your product. A long trial might seem like a good way to hook your customer, but you’re really just hurting your startup. For 99% of startups, trials shouldn’t be any longer than 14 days. Here’s why.

    • Most people don’t use free trials for the full duration. Take a look at your data and you’ll see that the vast majority of your trial users duck out after about three days.
    • Users take a short trial more seriously. Your prospects will procrastinate, and when they procrastinate, they forget. With a shorter trial period, they’re more likely to try your product immediately.
    • Lower customer acquisition costs. When you shorten your trial, you also shorten your sales cycle. If you’re able to shorten your sales cycle from six weeks to three, you will significantly reduce your customer acquisition costs.

    Create Feedback Loops

    When customers hit certain milestones (logging in to your platform for the hundredth time or making a repeat purchase), have your client services team check in with sales and marketing.

    Feedback Loop
    Feedback Loop

    Demonstrate the value of your products and services each step of the way:

    • Generate daily, weekly, and monthly reports on progress and activity.
    • Create snapshots of key wins or success stories, such as a blog post or comment that did particularly well, or a testimonial.
    • Identify key performance indicators (KPIs) that are important to your customers, measuring success against these metrics.
    • Check in with customers who are not meeting certain thresholds of activity (for example, if they haven’t logged in or made a repeat purchase in a month).

    Also, in an effort to continue to build trust and assurance with your clients, regularly ask for feedback. It can come in a monthly service survey or by way of just calling your customer at relevant intervals to ask him or her if there’s anything else you can do.

    Relevant read:

    Find your right SaaS customers

    You need to develop an ‘ideal customer profile’. It‘s a fictitious organization and you need to address the following to create the profile:

    • How are they valuable to your company? In addition to paying for your service, will they provide referrals and testimonials? Can they point you to new opportunities, or provide resources to grow your business?
    • How does your SaaS product help them? Does it improve their revenue, reduce their cost, or improve productivity?
    • You need to build the fictitious customers from real data. To get this real data, talk to your existing customers, and find out what value they actually get from your product.

    When you getting feedback from your existing customers, don’t just contact them once. Their input will be valuable before you sell, after you sell, and after they receive value from your product. Ask them to quantify the value so you can understand how it works and how it doesn’t.

    Optimize your email campaign

    Unless you have a killer email campaign, most of your prospects are going to forget you exist within hours of enrolling in your trial. To get the most out of your drip email campaign, follow these strategies. Use “human” email addresses. Don’t ever send an email from a department. Instead of “Sales@YourBusiness.com”, use “YourName@YourBusiness.com”.

    Optimize your email campaign
    Optimize your email campaign

    Send activity-based emails. Your drip campaign should automatically email your leads at different situations, including when they sign up, if they visit the account or cancellation page, and if their trial is about to end.

    Follow up

    You will rarely close a deal on the first call. Startup sale’s success is dependent on your ability to follow up repeatedly. You want to get either a clear yes or no. A maybe isn’t a no until it’s a no. So, make sure you or your team follow up until your prospect gives you an answer one way or another. If your prospect has ever expressed interest in your product, follow up forever. Don’t settle for silence or “maybe”; maybes kill your startup. Keep calling and emailing until you get a clear “yes” or “no”.

    If the lead is completely cold, follow this 14-day plan:

    • Day 1: Initial contact.
    • Day 3: First follow-up. Reach out at a different time of day with a condensed version of your initial message.
    • Day 7: Second follow-up. Reach out at a different time of day and restate your call to action.
    • Day 14: Third follow-up. If you haven’t received any response from your lead, send the break-up email. This is where response rates skyrocket.

    If you don’t receive a response to your break-up email, move on to more promising leads.

    Must read:

    Build Solid Long-Term Relationships with your Customers

    When your entire business lives online, sometimes it’s hard to build any kind of relationship with your customers. That’s why it’s imperative you and your team have great written and spoken communication skills. You or your sales team should be able to reassure prospects that your business will be around for the long term and is not a fly-by-night operation. When a customer decides to use your software, they should see it as a long-term investment in their own business. When you have a high level of rapport with your customer base, it makes it easier to increase your revenue through upsells or add-ons, or even bring in new business through referrals and testimonials.

    Be Proactive

    There is no “one solution” that is right for every company to use with its customers. Focus on identifying similar types of customer needs, and be proactive in creating solutions that can be standardized for similar types of customers. Patterns will start to emerge over time, and you will be able to create solution types that can be repeated and scaled. Using tracking software allows you to know what your customer is examining and for how long. This way, you can predict his or her objections upfront and notice trends among your customers.

    Conclusion

    SaaS sales is hard, but it isn’t impossible. If you incorporate these strategies into your sales cycle, you’ll drastically increase your chances of success. It’s important to remember when you are running your business not to get totally caught up with the operations and forget about working on your sales process. Automated sales are great, but sometimes you need to add that personal touch to really take your business to the next level. Do you have any other strategies to sell your product? Please let us know in the comments section below.