Tag: Times of India

  • Times of India – How Does One of the Oldest English Language Newspaper of India Make Money?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the Times of India.

    Many years ago, there was no broadcast facility that happened to land directly at people’s homes. All the news or information was passed down from word of mouth during that time.

    It’s quite interesting to imagine how people used to live without newspapers before it even was invented. Thanks to the political and economic chronology of India led to the development of newspapers. Furthermore, the consequences of globalisation and modernisation in the world are what pushed the need for printing news.

    We can still see newspaper’s importance and dominance in homes today with our older generation hooked on reading the newspapers. From discussing the type of advertisements on our mini tables at home to becoming a part of hot discussion till late at night, newspapers remain an integral part of our lives and society at large.

    As a matter of fact, newspapers have also evolved through these years with the quality of writing, type of news and articles being published and also digitising and the platform where they publish or more commonly known as e-newspapers.

    We have seen or read this newspaper since we were born, ‘The Times of India’, which is the second-oldest newspaper in India, and the largest English language selling daily newspaper in the world. That’s quite the achievement the newspaper has maintained till now.

    The Times of India also goes by the abbreviation TOI and is owned and managed by the Times Group. TOI came into existence with its first publication in 1838 making it the oldest English language newspaper in India. It is said that the TOI is given an alternative name called ‘The Old Lady of Bori Bunder’, for being the third-largest newspaper in India by circulation.

    If newspapers and media are one of your areas of interest, here’s more about the Times of India, how it started and what led to its growth, the key people involved and about its owner, ‘The Times Group’, business and revenue model, challenges faced, competitors, funding and investments, and much more in this article.

    Times of India – Company Highlights

    Startup Name Times of India
    Headquarters New Delhi, India
    Sector Mass media, daily newspaper
    Owner The Times Group
    Founded 1838
    Revenue Rs76.8 crore
    Total Funding Raised $17 million
    Website timesofindia.indiatimes.com

    About Times of India
    Times of India – Industry
    Times of India – Key People
    Times of India – Name, Logo, and Tagline
    Times of India – Startup Story
    Times of India – Business and Revenue Model
    Times of India – Funding and Investors
    Times of India – Mergers and Acquisitions
    Times of India – Competitors
    Times of India – Advertisements and Social Media Campaigns
    Times of India – Future Plans

    About Times of India

    Founded in 1838, the Times of India is an English Language daily newspaper and digital news in India. The newspaper publishes various news happening around the world, and articles on the latest issues written by prominent writers in the industry.

    Times of India is owned by the ‘The Times Group. The Times Group is the trade name of the company, Bennett, Coleman and Company Limited (B.C.C.L), which is owned by the Sahu Jain Family. With headquarters in Mumbai, Times Group is a multi-media company with products like publishing, broadcasting, radio, films, entertainment, and so on.

    TOI claims that every day, one of its 13 editions is read by more than 13.5 million readers. As of 2019, 2,880,144 daily newspapers were circulated as per reports.

    The owner of TOI, The Times Group, which includes this business along with its other subsidiaries, also publishes the following publications: Ahmedabad Mirror, Bangalore Mirror, Mumbai Mirror, and Pune Mirror; Economic Times; ET Panache (Monday through Friday in Mumbai, Delhi, and Bangalore; Saturday in Pune and Chennai); Ei Samay Sangbadpatra, a Bengali daily; Maharashtra Times, a Marathi daily; Navbharat Times (a Hindi daily)

    Times of India – Industry

    Belonging to the media and printing press industry, the Times of India has put itself at the highest rank for selling the English Language daily newspaper in the world.

    Today, Indian print media is also dominating alongside digital and television media. According to reports, it is recorded that the Indian newspaper revenue touched Rs 220.5 billion in 2021. At this rate, it is assumed that the growth of the print media industry is only going to go upwards.

    Times of India – Key People

    Times of India, which is managed by the Times Group is directed by Samir Jain, who is the Vice-Chairman of the company.

    Samir Jain

    Samir Jain is the Vice-Chairman of the Times Group which manages ‘The Times of India’. He is an Arts graduate from St. Stephen’s College, Delhi. Samir Jain’s parents are Ashok Kumar and Indu Jain. His mother Indu Jain became the Chairperson of Times Group after her husband, Ashok Kumar died.

    It was in 1975 when Samir decided to join the family-owned business and started working as a junior executive at the media group Bennett, Coleman & Co. Ltd.

    It was because of his leadership skills, that the Times of India regained its potential and made it the world’s largest circulating English newspaper.

    Times of India – Name, Logo, and Tagline

    The tagline of Times of India, “Let the Truth Prevail” rightly defines the company’s idea about telling stories and giving out information to its readers.

    As you can see the logo of the Times of India has two elephants facing each other with a shield in the middle of them. The shield has the petals of a lotus flower and leaves and below them are three sailing ships placed in an inverted triangular shape.

    Since TOI originally began as the Bombay Times and Journal of Commerce during the British Raj, Britishers were inspired by the elephants, which are carved at the Ajanta Caves. They wanted to target the Indian audience, which is why they used elephants as they play a very important role in the Indian culture.

    Times of India – Startup Story

    Started as The Bombay Times and Journal of Commerce

    The history of TOI begins 183 years ago as ‘The Bombay Times and Journal of Commerce‘ under the leadership of Raobahadur Narayan Dinanath Velkar. He was a Maharashtrian social reformer, who collected news from the world, as well as the Indian Subcontinent and Britain.

    TOI’s first-ever editor was J. E. Brennan. After a few years, Robert Knight, who was an English editor and a critic of the British empire acquired the Indian stockholders’ shares in 1860, merged his publication with his competitor Bombay Standard, and founded India’s first news organisation – Bombay Times and Standard.

    After a year, The Bombay Times and Standard were once more united with the Bombay Telegraph & Courier, and it was given the new name The Times of India. That’s how where it began for the ‘TOI’ daily newspaper.

    With many struggles, Robert elevated the newspaper to a position of importance across the country by fighting for the freedom of the press against government restrictions. The newspaper gained a lot of appreciation and was widely read in India and Europe. The newspaper employed approximately 800 employees and produced 3000 copies per day in 1890.

    Under Bennett, Coleman & Co. Ltd

    After gaining so much importance, TOI was acquired by Thomas Bennett and Frank Morris Coleman. They started through their joint-stock company Bennett, Coleman & Co. Ltd. During this ownership, Sir Stanley Reed served as The Times of India’s editor from 1907 to 1924, and played a significant figure in Indian media in early 20th-century Indian journalism.

    Post-Independence TOI’s ownership went to Dalmia

    The Times of India (TOI) was acquired by Ramkrishna Dalmia of the illustrious industrial Dalmia family after India gained independence from British rule. The deal was closed at ₹20 million, which equals ₹2.4 billion or US$30 million in 2020.

    Ten years later, it was found that Ramkrishna Dalmia was caught in legal complications surrounding the acquisition that led to a conviction following which he gave his son-in-law Sahu Shanti Prasad Jain administration of the company.

    TOI ownership was, again and again, being transferred due to wrong leadership which happened with Sahu Jain as well.

    Government of India’s involvement

    A new board of directors was established under the government in 1969 on the authority of the Bombay High Court as a result of numerous misdeeds and business abnormalities. The government finally returned ownership of the newspaper to Sahu Shanti Prasad Jain’s son Ashok Kumar Jain in 1976, during India’s Emergency.

    After going through a series of misfortunes, it was finally like a new dawn for TOI in the 21st century. The Times Group expanded with new publications aimed toward a contemporary readership.

    The Economic Times and Maharashtra Times began publishing in the 1960s, while The Navbharat Times was established in 1946. The Vijay Karnataka daily was founded in 2006 when Vijayanand Printers Limited was acquired.

    Bangalore Mirror debuted in 2007, and Mumbai Mirror did so in 2005. The Bengali daily Ei Samay was first published in 2012, while the Gujarati-focused Nav Gujarat Samay started publishing in 2014.

    Times of India – Business and Revenue Model

    A newspaper’s development story is inextricably linked to its advertisements. Ever since its inception, TOI earned its money through subscribers and advertisers. The business model of the Times of India is to print news and sell it to the consumers and other is by advertising. It can be safe to say, the TOI business model is Direct-to-Consumer and Business-to-Business.

    Early advertisements targeted the upper class, but as time went on, TOI became to represent the average person, and advertisers began to use the company’s advertising services to connect with their target demographic. With editions available throughout India, advertising in the Times of India has become one of the most successful forms of advertising for both private individuals and corporations.

    Today, TOI continues to advertise on its digital platforms as well. The company earns a big chunk of revenue from advertising agencies.

    In the fiscal year 2019, the company reported a revenue of Rs ₹6,986 crores. However, in 2020, the company declared a loss of net income of ₹451.63 crores for the fiscal year.

    Times of India – Funding and Investors

    Over the course of two rounds, The Times Of India secured $17M in fundraising. Their most recent funding came from a Venture-Series Unknown round, which was raised in 2006.

    Here’s the list of investors of the Times of India.

    Date Funding Round Amount Investors
    June 29, 2006 Venture Round $10 million Sequoia Capital
    September 29, 2004 Series A $7 million Sequoia Capital India

    Times of India – Mergers and Acquisitions

    In their entire journey of doing business, The Times Of India has acquired two organizations.

    IS Integration was their most recent acquisition, made on 20 September 2006. For $37M, they bought IS Integration. The other one is KeyLabs, which the company acquired on the 25th of April, 2005.

    Times of India – Competitors

    Here’s the list of top competitors of Times of India:

    1. The Hindu
    2. The Hindustan Times
    3. Deccan Chronicle
    4. Verse
    5. Dainik Bhaskar Group
    6. One India
    7. The Indian Express
    8. Tribune Papers
    9. HT Media

    Times of India – Social Media Presence

    Having been in the media industry, TOI has not left the social media space for increasing its brand awareness and spreading information through digital mediums. To follow the company’s latest updates and interesting news, you can follow them on Facebook, Twitter, and YouTube.

    Times of India – Advertisements and Social Media Campaigns

    Times of India has played a crucial part when it comes to advertising and running campaigns. While there are several campaigns organised by the company, it ran a social media campaign called the #WantMyPaper campaign in 2020 that highlights the importance of newspapers in today’s times.

    The ‘Want My Paper’ campaign launched by the company aimed at Indians to make them realise the importance of the authenticity of daily newspapers. They emphasised through the campaign how crucial it is for media outlets to support the establishment of accountability through sharp reporting.

    Newspapers, unlike digital media, do not restrict people’s access to news categories by applying filters, but instead, they put daily information from a variety of genres directly in the hands of the readers, giving them the chance to be notified without unnatural and fake barriers.

    Here’s what Sanjeev Bhargava, Director of the Times of India said, “Newspapers are the guardians of democracy – they keep the public well informed about the important goings-on, and help shape public opinion on key ongoing issues of national interest. With growing scientific evidence that newspapers are safe, and that there’s really no risk of catching an infection from them, our #WantMyPaper campaign is aimed at nudging our ardent readers about what they’re missing out without their trusted newspaper in their hands.”

    Times of India – Future Plans

    As of now, it is hard to say what the Times of India is planning for the future. The company is the third-largest English Language selling newspaper in India in terms of circulation. After serving the nation for 180 years with the latest news, the company claims itself as still young and energetic, and not as an old and outdated company.

    FAQs

    When was Times of India founded?

    Times of India was founded on 3 November 1838.

    Who founded the Times of India?

    Ramkrishna Dalmia, an industrialist founded the Times of India.

  • Top 5 Most Extensive Campaign of Times of India

    The Times of India, owned by the Times Group, is the largest English-language daily newspaper globally and among the world’s six best newspapers. It is a trendsetter adhering to the highest standards of journalism.

    The Times of India is tremendously vocal about campaigns for the benefit of India and its people. What makes their campaigns so unique, you ask?

    Their marketing strategy is quite different from other newspapers. They’ve moved away from functional, circulation-based advertising promises. They are now attempting to strike an emotional chord with their audience.

    They’ve employed a range of emotions, from harsh reality to laughter, from a slice of life creative to those honouring a typical day in the life of an Indian. The common thread has been a distinct ‘true to India’ approach, garnered reader approval and a slew of prizes from various advertising functions. The digital marketing team of Times of India is impressive, they have created campaigns that strive to impact every Indian’s life. Now without any further delay, let’s look at The top 5 most extensive campaigns of Times of India.

    1. Lead India Campaign
    2. India Poised Campaign
    3. Flirt With Your City Campaign
    4. Lost Votes Campaign
    5. Scrap Section 377 Campaign

    Here are some of the biggest campaigns of Times of India.

    1. Lead India Campaign

    The ‘Lead India’ programme, which began in August 2007. Times of India deployed a multi-media campaign to raise awareness about the project. The newspaper campaign was saturated with print ads titled ‘D.O.’ with Shah Rukh Khan as the primary face.

    Times of India Lead India Campaign
    Times of India Lead India Campaign

    The Lead India programme’s main objective was to identify new leaders within India’s educated urban middle class. Someone with a socioeconomic stratum that did not often enter politics but aspired to work in business.

    People with this background tend to overlook the local and rural middle classes, which are overly tied to local interests and removed from the cosmopolitan environment of the urban elite.

    This campaign was extensive and successful and inspired the ‘Teach India’ movement by the Times of India.

    2. India Poised Campaign

    The last generation of political leaders’ local democracy is economically and visually unattractive from the ‘old’ middle class. The nation’s economic pulse, according to this vision, is in the urban middle class, which should consequently have political clout. The campaign’s theme song, written by famed poet and lyricist Gulzar, was dubbed “the new anthem.”

    The commercial’s insight was that most people in the country were aware of the country’s economic, political, and social problems. Still, no one wanted to do anything about them.

    People were aware of the solutions to issues, yet they would rather complain than take action. As a result, regardless of their differences or divisions, all people needed to come together. To participate in the race to a bright future, everyone, according to their abilities, irrespective of any handicaps, must become one.

    India Poised was intended as a call to action to involve the general public and instil a sense of empowerment and involvement. Times of India presented the audience with stories of committed individuals, civil society members whose activities are rarely reported in print or television.

    The Times of India urged readers to come forward with proposals for what they thought were the best remedies to problems that plagued significant sectors. At the same time, the advertising in the daily condemned problems that plagued essential industries. Naturally, readers had to register and provide their e-mail address or cell phone number to participate, thereby becoming potential clients for the Times group.

    3. Flirt With Your City Campaign

    This campaign began in June of 2018. A simple observation inspired this ad: everyone has a relationship with the city they choose to live in, perpetuating numerous shared interests, progress, and quality of life. However, city-dwellers eventually get content in their cocoons and self-imposed geographic constraints, which limit their pleasure of the metropolis in which they live. It’s time to rekindle this love affair with the city by informing Times of India readers about the new daily hub for everything city-related.

    From waterholes to starvation zones, for party animals, artists, activists, and everything else that makes their city their city, Times of India’s metro supplements (TIMS) encouraged individuals to flirt with their city because every relationship requires a sense of adventure and shared ideas to succeed.

    This campaign aimed to produce a dynamic anthem for each city, inspired by its own pop culture and featuring the Times of India’s Metro Supplements (TIMS) at the centre.

    As the film wore a city avatar, the campaign’s narrative used Rap as the backdrop, drawn from the traditions of each city, sounds of the city environs, and edgy lyrics. The campaign began with a series of short films that depicted the nuances of their towns and featured several well-known figures.


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    4. Lost Votes Campaign

    Times of India Campaign – Lost Votes Campaign

    When everything is becoming portable and movable in today’s digital age, why is a significant activity like voting, a constitutional right, still bound to our domiciles?

    Over 280 million voters were unable to vote last time because their ballots were not mobile. It’s a startling figure: nearly one-third of India’s voting population! A third of the voting population could completely turn the tide in an election where a few points can make all the difference.

    The Lost Votes campaign enabled people all around the country to ask the government this fundamental question, to the point where the Election Commission has noticed!

    A 360-degree nationwide campaign, Lost Votes is amplified through various media, including editorial content, TV, print, outdoor, activations, and digital advertising. It aims to ensure that everyone, regardless of their location, can exercise their right to vote.

    The effort aims to make people’s votes as mobile as they are. It’s a revolutionary, powerful idea that’s gaining traction, with people from all walks of life demanding the right to vote from anywhere.


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    5. Scrap Section 377 Campaign

    Times of India – Scrap Sec 377 Campaign

    For decades, the LGBT community has been assaulted, arrested, imprisoned, humiliated, obloquy, thrashed, pressured to incarcerate, and stigmatised. Homosexuality is unnatural, according to Section 377, 158-year-old British era legislation that carries a maximum sentence of ten years in prison.

    In 2009, the Delhi high court ruled that the statute was discriminatory. People should not criminalise a same-sex relationship between two consenting people. Activists and academics applauded the move, believing that India was finally opening up to the rights of sexual minorities.

    Numerous campaigns, notably the Times of India’s “Scrap Section 377,” were launched, signing many petitions. In a landmark decision, the Supreme Court decriminalised sexual interactions between consenting homosexual adults, bringing variety and pluralism to the forefront of India’s public debate.

    It not only overturned the 158-year-old contentious legal provision, but it also signalled the end of prejudice, which it claimed had plagued India.

    FAQ

    When was Times Group founded?

    Times group was founded on 4 November 1838.

    What are the newspapers under the Times group?

    Newspapers under Times Group are:

    • Times of India
    • The Economic Times
    • Navbharat Times
    • Maharashtra Times
    • Ei Samay
    • Mumbai Mirror
    • Vijaya Karnataka
    • Bangalore Mirror

    Which company owns the newspaper The Times of India?

    Bennett, Coleman & Co. Ltd.(B.C.C.L.) owns the Times of India and the Sahu Jain family owns the B.C.C.L.

    Who is the CEO of Times of India?

    Sivakumar Sundaram is the current CEO of Times of India.