Tag: The Sleep Company

  • Top 12 Mattress Brands in India for 2025

    In this fast-paced world, quality sleep is an absolute necessity for maintaining good health and overall well-being. The mattress industry in India has witnessed remarkable advancements, with innovative technologies and materials transforming the way we rest and rejuvenate.

    Whether you’re a millennial with a hectic lifestyle or an elder seeking a peaceful slumber, choosing the right mattress can make a world of difference in your daily life. With numerous brands flooding the market, each claiming to offer the best sleep experience, it can be overwhelming to find the perfect match for your sleep needs. The mattress business in India is rapidly growing, driven by rising health awareness, urbanization, and demand for better sleep solutions.

    Fear not! Our blog is here to guide you through the clutter and present you with a carefully curated list of the finest mattress brands in India. So, if you’re ready to discover the ultimate sleep companion that promises restful nights and energizing mornings, join us as we explore the crème de la crème of the mattress world for the year 2025. When exploring the sleep industry, analyzing top mattress company names can offer valuable insights into branding, innovation, and consumer trust.

    S.no Product Price (in INR) Rating (out of 5)
    1 Sunday LGA Certified Latex Foam Soft King Size Mattress 19,397 3.4
    2 Wakefit Mattress | 10 Years Warranty 22,929 4.4
    3 Sleepypanda Vita Ortho Memory Foam Mattress 7,856 4.6
    4 Duroflex Strength Mattress 29,395 4.1
    5 Sleepyhead Original – 3 Layered BodyIQ Orthopedic Memory Foam Mattress 11,898 4.4
    6 Peps Spine Guard 8-Inch Queen Size Spring Mattress 48,487 4.1
    7 Flo Ergo™ Mattress 10,484 4.3
    8 Sleepwell Ortho Mattress | Quilted 11,400 4.1
    9 Kurl-On Mattress 10,548 4.2
    10 The Sleep Company SnowTec™ Mattress 31,175 4.5
    11 Centuary’Sleepables Orthopaedic Memory Foam 11,699 3.9
    12 Springtek Coir Mattress 11,703 4.6

    Best Mattress Companies in India

    1. Sunday Mattress
    2. Wakefit
    3. SleepyPanda
    4. Duroflex
    5. Sleepyhead
    6. Peps Mattress
    7. Flo
    8. Sleepwell
    9. Kurl-on
    10. The Sleep Company
    11. Centuary Mattress
    12. Springtek

    Sunday Mattress

    Company Name Sunday Mattress
    Founded In 2016
    Founder Alphonse Reddy
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Diwan, Single, Double, King, Queen, XL Queen, Customized
    Bed Company Names - Sunday Orthopedic Bed Mattresses
    Best Mattress Companies in India – Sunday Orthopedic Bed Mattresses

    Sunday is one of the most prominent names when it comes to mattress brands in India. It provides advanced-technology-equipped mattresses. The mattresses offered are made of memory foam, which provides 5-zone orthopedic support, and are LGA-certified from Belgium. Sunday Mattress also offers a 10-year warranty and a 100-night trial for its customers.

    The notable features that make Sunday mattresses stand out from the rest are:

    • Compressing a mattress is known to reduce life by 30% and reduce the foam’s orthopedic properties. The critical thing about Sunday mattresses is that they never compress the mattress. So, you are assured of getting a better life and full orthopedic benefits.
    • The mattress uses many more natural materials. For example, Latex is natural and certified to European standards, and the top cover is made of Organic cotton to ensure better summer comfort.
    • 100-night trial so that you get a hassle-free cash refund if you do not like the mattress.

    Pros of Sunday Mattress

    • Innovative sleep technology
    • Thoughtfully designed mattresses for personalized comfort
    • Premium materials for durability and long-lasting performance

    Cons of Sunday Mattress

    • Relatively higher price point
    • Limited physical presence may limit availability in certain areas

    User Testimonial

    Lovely feeling when you plunge on to it after a long day of work and especially after adventurous Bangalore traffic.

    2. Wakefit

    Company Name Wakefit
    Founded In 2016
    Founder Ankit Garg and Chaitanya Ramalingegowda
    Headquarters Bengaluru, Karnataka
    Mattresses by Size King, Queen, Single, Diwan, Kids
    Bed Company Names - Wakefit XpertGRID Mattress
    Best Mattress Companies in India – Wakefit XpertGRID Mattress

    Wakefit is a D2C-based startup that aims to improve the way of living of Indian households. They provide high-quality sleep products with affordable pricing. Founders have done enormous research and built the startup on customer centricity.

    As of the financial year 2021, Wakefit raised Rs. 200 crores in its Series C funding. This helped them enhance the logistics management, boost the supply chain, and increase market spending. It is one of the top 10 mattress brands in India.

    The top Wakefit mattress products are dual comfort mattresses, foam spring mattresses, orthopedic memory foam mattresses, and 7-zone latex mattresses.

    Pros of Wakefit Mattress

    • Affordable and value-for-money mattresses
    • Offers good support and pressure relief for most sleepers
    • User-friendly online buying experience with doorstep delivery

    Cons of Wakefit Mattress

    • Limited options for firmness levels
    • Some users may find the mattresses too firm for their liking

    User Testimonial

    I definitely wanted to choose something that would help in my fitness journey… It (Wakefit mattress) has made a big difference to me because I know that I sleep better and I feel better.

    3. SleepyPanda

    Company Name SleepyPanda
    Founded In 2020
    Founder Monica Thakur, Suhas Masuti, and Veerendra Koujalagi
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Single, King Single, Double, Queen, King
    Mattress Companies Names - SleepyPanda Mattress
    Best Mattress Company in India – SleepyPanda Mattress

    SleepyPanda kickstarted with the simple idea of improving people’s sleeping experience with comfortable and affordable mattress solutions. Their top products include Luna Dual comfort ortho mattresses, Vita ortho memory foam mattresses, microfiber pillows, and memory mattresses. It is in the list of the top 5 best mattress in India

    SleepyPanda has developed mattresses that reduce back aches along with an innovative gel technology used in creating memory foam. They also provide free shipping and a 10-year warranty period. SleepyPanda follows the B2C business model and sells products directly between the business and customers.

    Pros of SleepyPanda

    • Eco-friendly materials and sustainable manufacturing practices
    • Unique design with a blend of natural latex and memory foam
    • Good motion isolation for couples

    Cons of SleepyPanda

    • Limited availability in some regions, makes it challenging to purchase
    • May not provide enough support for people with specific back issues
    • Some users may find the mattress too soft or lacking in edge support

    4. Duroflex

    Company Name Duroflex
    Founded In 1963
    Founder PC Mathew
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Single-bed, Double-bed, Queen, King
    Mattress Company Names - Duroflex Mattress
    Best Mattress Company in India – Duroflex Mattress

    One of the most dominant mattress players in India, Duroflex was started around 50 years back and is still the dominant sleep solution-providing company. The vision of helping India sleep better is still proving to be their prime focus. All the products manufactured by them are carefully researched and backed by technology for better inventions. It is one of the oldest mattress company in India.

    Duroflex now is not just constrained to manufacturing mattresses and pillows but has also successfully entered the market of furniture and bed linen. Its products are made available through multiple eCommerce websites as well as through the official site of Duroflex.

    Pros of Duroflex

    • Durable and long-lasting mattresses
    • Offers various mattress options to cater to different needs
    • Good customer service and warranty policies

    Cons of Duroflex

    • Some users may find them too firm for their preferences
    • May not have advanced sleep technologies present in some models

    User Testimonial

    Did my wholesome research before purchasing it, went to duroflex experience centre and did a physical feel of the product. The layers are perfect making it durable, comfortable and orthopedically recommended.


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    5. Sleepyhead

    Company Name Sleepyhead
    Founded In 2017
    Founder Matthew Joseph
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Single, Double, Queen, King
    Best Mattress Companies in India - Sleepyhead Cool Gel Memory Foam Mattress
    Best Mattress Brands in India – Sleepyhead Cool Gel Memory Foam Mattress

    With a vast variety of memory foam and latex foam mattresses, Sleepyhead is counted among the best and most promising mattress companies in India. From king size to sofa cum bed, you can get everything here.

    The company claims to be developing eco-friendly mattresses and has sold over 4.1 lakh products. Sleepyhead is known to have an advanced digital business model whose main focus is selling high-quality products. It is one of the top 10 mattress brands in India.

    And by the financial year 2023, the company aims to grow its revenue up to INR 300 crore. They have recently added the furniture and home decor section. Hopefully, in the near future, you’ll find the kitchen, hallway furniture, garden furniture, and many others, turning Sleepyhead into a lifestyle brand.

    Pros of Sleepyhead

    • Variety of mattress options
    • Advanced sleep technology for enhanced comfort
    • Good motion isolation and edge support

    Cons of Sleepyhead

    • Some complaints about off-gassing odor
    • May have limited availability in certain regions

    User Testimonial

    The mattress provides excellent support and comfort, allowing me to get a good night’s sleep every night. The quality of materials used is evident, and I appreciate the attention to detail in the design. 

    6. Peps Mattress

    Company Name Peps Mattress
    Founded In 2006
    Founder K Madhavan
    Headquarters Bangalore, Karnataka
    Mattresses by Size Single, Twin, Queen, King
    Best Mattress Companies in India - Peps Zenimo Spring Mattress
    Best Mattress Company in India – Peps Zenimo Spring Mattress

    Peps Mattress is best known for its spring mattress collection. Many people prefer spring mattresses over foam mattresses, which is why Peps Mattress never disappoints its customers. Here, you’ll find both Bonnell as well as a Pocketed innerspring mattress.

    The products of Peps Mattress work great for people who want to have a bit of bounce in their bed rather than sag. Plus, the Bonnell innerspring mattress reduces backaches and gives a peaceful sleep.

    Pros of Peps Mattress

    • Established brand with a wide range of choices
    • Offers mattresses for various sleep preferences
    • Decent motion isolation for undisturbed sleep

    Cons of Peps Mattress

    • Inconsistent customer service experience
    • Some users may find certain models too soft or lacking in support

    7. Flo

    Company Name Flo
    Founded In 2018
    Founder Dmitry and Yuri Gurski
    Headquarters New Delhi
    Mattresses by Size Single, Double, Queen, King, Custom
    Best Mattress Companies in India - Flo Mattress
    Best Mattress Brands in India – Flo Mattress

    Flo is known as the fastest-growing D2C business across India which has sold more than 15,000 mattresses in just 18 months. They mainly offer two variants of mattresses – Ergo and Ortho. Ergo stands for the ergonomic variant whose top-most layer is of gel infused memory market.

    It is mostly preferred by people 60 years of age and older. And Ortho stands for the Orthopaedic variant which is quite firm, best suited for back problems and extra back support.

    The orthopedic mattress is considered the best mattress for back aches in India. Flo offers tons of benefits to their customers, including a 100-night free trial policy. The company is very promising and has truly satisfied its customers.

    Pros of Flo Mattress

    • Advanced cooling technology for hot sleepers
    • Provides good support and pressure relief
    • Made with high-quality materials for durability

    Cons of Flo Mattress

    • May not be suitable for those who prefer very firm beds
    • ome users may find it expensive compared to other brands

    User Testimonial

    The experience with this mattress is amazing. Comfortable for everyone and best in quality.

    8. Sleepwell

    Company Name Sleepwell
    Founded In 1971
    Founder Sheela Gautam
    Headquarters Noida, Uttar Pradesh
    Mattresses by Size King, Queen, Single, Double
    Best Mattress Companies in India - Sleepwell Mattresses
    Best Mattress Company in India – Sleepwell Mattresses

    Sleepwell is one of India’s leading and most trusted mattress companies, renowned for its commitment to providing superior sleep solutions. Established in 1971, Sleepwell is a flagship brand of Sheela Foam Limited, which is one of the largest manufacturers of foam and mattress products in Asia. With over four decades of expertise, Sleepwell has become a household name and a symbol of quality and comfort. Sleepwell comprises a broad network of 110 exclusive distributors along with 2750 exclusive retailers all across India.

    Pros of Sleepwell

    • Trusted brand with a long history in the industry
    • Offers a variety of mattresses for different sleep needs
    • Availability in various offline and online stores

    Cons of Sleepwell

    • Reports of sagging and durability issues over time
    • May not have advanced features compared to some competitors

    User Testimonial

    Supremely comfortable and supportive.

    9. Kurl-on

    Company Name Kurlon
    Founded In 1962
    Founder Ramesh Pai
    Headquarters Bangalore, Karnataka
    Mattresses by Size Single, Double, Queen, King
    Best Mattress Companies in India - Kurl-on Mattresses
    Best Mattress Brands in India – Kurl-on Mattresses

    Kurl-on is a well-established and prominent mattress brand in India, renowned for its rich history and commitment to providing comfortable and high-quality sleep solutions. Founded in 1962, Kurl-on is one of the oldest and most trusted mattress manufacturers in the country, with a legacy spanning over six decades.

    If you’re on the hunt for the finest coir mattresses in India, Kurl-on emerges as the ideal choice. Coir mattresses are filled with natural coconut husk and boast excellent cooling properties for the summer season.

    Pros of Kurlon

    • Extensive distribution network for easy accessibility
    • Offers mattresses with different firmness options
    • Good customer service and warranty policies

    Cons of Kurlon

    • Some users find their mattresses too soft
    • Reports of off-gassing odor upon unboxing

    User Testimonial

    One of the best sleeps I ever had after a long time is only with the new Kurlon Spinekare mattresses. Absolute comfort makes sure you wake up refreshed.

    10. The Sleep Company

    Company Name The Sleep Company
    Founded In 2019
    Founder Priyanka Salot and Harshil Salot
    Headquarters Mumbai, Maharashtra
    Mattresses by Size Diwan, Queen, King, Single
    Best Mattress Companies in India - The Sleep Company
    Best Mattress Companies in India – The Sleep Company

    The Sleep Company has earned widespread recognition as the exclusive seller of grid-based mattresses in the market. With a strong presence in 35 cities across India, it has successfully generated half of its total revenue from this wide distribution network. In the year 2022 alone, the company achieved an impressive milestone, reaching a total revenue of $1.34 billion.

    Expanding beyond mattresses, The Sleep Company now offers a diversified product portfolio, including seat cushions, back cushions, and adjustable pillows. And that’s not all; in the coming years, the startup is set to introduce innovative product sections, such as vehicle seats, chairs, and gaming chairs, further enhancing its offerings to cater to diverse comfort needs. With continuous innovation and expansion, The Sleep Company is carving its path as a trailblazer in the sleep and comfort industry.

    Global Mattress Market
    Global Mattress Market

    Pros of The Sleep Company

    • High-quality materials and advanced sleep technology
    • Provides good support and pressure relief
    • Offers advanced cooling features for better sleep

    Cons of The Sleep Company

    • Premium pricing compared to other brands
    • Limited availability in certain regions

    User Testimonial

    Ortho Pro gives firm support and is very comfortable.


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    11. Centuary Mattress

    Company Name Centuary Mattress
    Founded In 1988
    Founder Shruti Malani
    Headquarters Hyderabad
    Mattresses by Size Single, Double, Queen, King, Kids
    Best Mattress Companies in India - Centuary Mattress
    Best Mattress Companies in India – Centuary Mattress

    Centuary Mattress is a leading Indian mattress company known for its commitment to providing quality sleep solutions. Established in 1988, the company has grown to become one of India’s most trusted mattress brands. Centuary offers a diverse range of mattresses, including memory foam, coir, latex, orthopedic, and spring mattresses, catering to various sleep preferences and requirements. With a focus on innovation and technology, Centuary ensures that its products are crafted using the finest materials and advanced manufacturing processes.

    Pros of Centuary Mattress

    • Offers a wide variety of mattress types
    • Uses high-quality materials and advanced manufacturing processes for durability
    • Provides good support and comfort for a restful sleep experience
    • Known for its reputation and trustworthiness

    Cons of Centuary Mattress

    • Some premium models may be relatively expensive
    • May not offer a very long trial period
    • Some mattresses may be relatively heavy, making them harder to move or rotate

    User Testimonial

    It’s good and comfortable, fit and very easy to handle and it is heat retention well. Cotton also very qualified. Good sleep quality.

    Springtek

    Company Name Springtek Mattress
    Founded In 2009
    Founder Namit Goel
    Headquarters Bareily
    Mattresses by Size Single, Double, Queen, King, Kids
    Best Mattress Companies in India - Springtek Mattress
    Best Mattress Brands in India – Springtek Mattress

    The Springtek Mattress blends classic spring support with advanced foam comfort for a balanced, hybrid sleep experience. Its innerspring core delivers responsive support, while the foam layer cushions the body and minimizes motion transfer. A breathable fabric cover promotes airflow, helping maintain a cool and restful sleep. Perfect for those who enjoy the bounce of a spring mattress but crave the softness of foam, the Springtek Mattress offers both long-lasting durability and adaptable comfort.

    Pros of Springtek Mattress

    • Combines spring support with foam comfort
    • Good bounce and responsiveness
    • Reduces motion transfer
    • Breathable fabric keeps it cool
    • Durable and long-lasting

    Cons of Springtek Mattress

    • May feel too firm for some users
    • Edges may sag over time
    • Not ideal for those preferring pure memory foam

    User Testimonial

    The matress is value for money. It holds the shape and contour of the body pretty well as you lie down on it. It is neither too hard and neither too soft and helps to relax and get into sleep quickly. The fitting is very good and the support is also good.

    Conclusion

    In summary, having a good and comfortable mattress holds great importance in your bedroom. It not only impacts the quality of your sleep but also plays a vital role in your overall mental and physical well-being.

    Fortunately, in today’s market, numerous brands offer mattresses that incorporate advanced technology and essential elements, designed to optimize your sleeping experience. From Sleepyhead to The Sleep Company, these top mattress startups in India present a diverse range of options to choose from.

    Take the time to explore these brands and discover the mattress that best suits your unique sleep needs. Investing in a quality mattress is an investment in your health and vitality, ensuring you wake up refreshed and ready to embrace each day to the fullest.

    FAQs

    What are some of the top mattress brands in India?

    The article showcases various top mattress startups in India, including Sunday, Wakefit, SleepyPanda, Duroflex, Sleepyhead, Peps Mattress, Flo, Sleepwell, Kurlon, Centuary and Sleepsia.

    What types of mattresses do these brands offer?

    These brands offer a wide range of mattresses, including memory foam mattresses, coir mattresses, spring mattresses, latex mattresses, and more, catering to different sleep preferences.

    Is Sleepwell an Indian company?

    Yes, Sleepwell is an Indian company.

    Why is Wakefit products are cheap?

    Wakefit offers competitive pricing for its mattresses due to its direct-to-consumer (D2C) business model, cutting out middlemen and reducing overhead costs. Additionally, their in-house manufacturing and online sales further contribute to affordability.

    Is foam mattresses good for health?

    Foam mattresses can be good for health as they provide excellent support, pressure relief, and can promote better spinal alignment during sleep. However, individual preferences and specific health conditions should be considered when choosing a mattress.

    How to choose a perfect mattress?

    To choose a perfect mattress, consider factors such as your preferred sleep position, firmness level, material type, and any specific health needs or conditions you may have. Test mattresses in-store if possible, and read customer reviews to make an informed decision.

    Why should I consider buying a branded mattress?

    Consider buying a branded mattress for assured quality, comfort, and durability. Established mattress brands have a proven track record of customer satisfaction, premium materials, and innovative designs. They offer warranties and customer support, ensuring a sound investment in your sleep health and long-term satisfaction.

    Who are Sleepwell competitors?

    Springtek, Wakefit, Duroflex are the top competitors of Sleepwell.

  • The Sleep Company: How It is Revolutionising Comfort and Redefining the Future of Sleep

    Sleep is quintessential for an individual to perform their best, profession be what may. Especially in the present scenario where every person seems to be racing with time, there seems to be ignorance when it comes to the most basic yet essential needs like sleep and personal health. The Sleep Company, with the help of sleep science, has been engaged in producing sleep products that ensure healthy and happy sleep to its customers. With the help of smart grid technology, It provides the best sleeping mattress online.

    The Sleep Company is a Mumbai-based startup that is set to alter the unhealthy sleeping patterns of most individuals.

    In this article, let’s explore the world of The Sleep Company—its founders, business model, funding, growth, and more.

    The Sleep Company – Highlights

    Startup Name The Sleep Company
    Headquarters Mumbai, Maharashtra, India
    Industry Furniture and Home Furnishings Manufacturing
    Founders Priyanka Goyal Salot and Harshil Salot
    Founded 2019
    Website thesleepcompany.in

    The Sleep Company – About
    The Sleep Company – Industry
    The Sleep Company – Founders and Team
    The Sleep Company – Startup Story
    The Sleep Company – Mission and Vision
    The Sleep Company – Name, Tagline and Logo
    The Sleep Company – Business Model
    The Sleep Company – Challenges Faced
    The Sleep Company – Funding and Investors
    The Sleep Company – Shareholding
    The Sleep Company – Growth
    The Sleep Company – Advertisements and Social Media Campaigns
    The Sleep Company – Competitors
    The Sleep Company – Future Plans

    The Sleep Company – About

    The Sleep Company provides products that can help upgrade the quality of sleep for the consumers out there. Their first product that has been launched is The Sleep Company Smart Grid Mattress.

    With a mission to upgrade the quality of sleep for each and every one, The Sleep Company has conducted drive awareness for Smart Grid Technology for sleeping products like mattresses to be the one-stop solution for Happy and Healthy Sleep. Ultimately, The Sleep Company wants to improve the lives of consumers and provide products that are truly delightful.

    The column structure of the Smart Grid is designed to intuitively adapt to the contours of an individual’s body. This occurs when the walls firmly support the back to maintain a straight spine while buckling down on smaller body parts, like the hips and shoulders, to hug them. This guarantees that a person can easily and comfortably sleep through the entire night. As a result, it addresses the primary issues of improving and increasing sleep quality as well as relieving or eliminating neck, back, or other types of physical pain. The ultimate comfort and pain relief have been demonstrated by the patent-pending Smart Grid Technology.

    The Sleep Company Product

    There are certain key gaps that The Sleep Company wants to bridge; these include:

    1. Humans spend one-third of their life on a mattress and sleep has become one of the most “deprived” yet most “critical” part of our life. More than half of the population struggle with some or the other sleep problems—some form of body pains, insomnia, lifestyles issues—and sadly, this category has been the one where we have not seen much innovation.
    2. Need for a more efficient and transparent buying process: Cut all middlemen to offer the best possible pricing and make the buying experience more pleasurable than stressful as of today.

    The Sleep Company – Industry

    The COVID-19 epidemic contributed to the substantial growth in the furniture business in 2021, as individuals invested in creating more comfortable living spaces and spent more time at home. But in 2022, as COVID-19 limits were loosened and inflation increased, the market faced serious difficulties.

    As per Statista, the Indian furniture business brought in US$5.48 billion in sales in 2024, and it is expected to rise at an annual pace of 6.42% (CAGR) between 2024 and 2029. The industry is booming because of things like a rising middle class and a greater focus on interior design. According to Statista, e-commerce platforms’ accessibility has played a major role in this achievement.


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    The Sleep Company – Founders and Team

    Priyanka Goyal Salot (Co-Founder and CEO) and Harshil Salot (Co-Founder) of The Sleep Company (Left to Right)
    Priyanka Goyal Salot (Co-Founder and CEO) and Harshil Salot (Co-Founder) of The Sleep Company (Left to Right)

    Priyanka Goyal Salot and Harshil Salot are the co-founders of The Sleep Company.

    Priyanka Goyal Salot

    Priyanka, being passionate about brand building, focuses on marketing and consumer growth. She graduated from IIM Calcutta in 2009 and then worked for 8 years in the industry, working at P&G as the country category leader for brands like Ariel, Tide, and Pampers.

    Harshil Salot

    Harshil manages finance and manufacturing. He graduated from IIM Calcutta in 2009 and then worked for a year in financial strategy. Post that, Harshil started heading the family business, where he developed a huge knack for manufacturing world-class products to export to European and US markets.

    The Sleep Company – Startup Story

    It is a popular belief that personal experiences always lead us to do something bigger in a better manner, and this holds true for the founders of The Sleep Company.

    With a determination to find the solution, they have traveled across the globe to understand and to do research on different sleep technologies and how they could really develop something that is far superior to what is on the market today. They looped in sleep experts and scientists from DRDO to work on new technology, and after two years of research, Smart Grid Technology was born, proven to provide Ultimate Comfort & Pain Relief.

    So as to get validation for their product, Priyanka and Harshil relied on two sources:

    1. First, being technical validation, they performed tests like pressure mapping for Smart Grid Mattress vs. other kinds of products like memory foam, coir, spring, or latex mattresses.
    2. In-market study with consumers to see how tangibly the products helped provide comfort and prevent body pains like back pain, and neck pain.

    The ideation for products at The Sleep Company started in 2017. R&D was the phase where they spent a lot of time so as to ensure that they developed a product that was far superior and delivered on its promise. After R&D, they designed products by putting together a lot of combinations and testing them with their consumers.

    Finally, The Sleep Company has established their manufacturing unit to ensure the best quality products, where each layer of The Sleep Company mattress has been designed with Sleep Science as the foundation.


    This startup from Kolkata wants to Bring out the Garfield in You 😀
    The history of sleeping solutions is as long as human history itself. Early-man
    used to sleep on the ground and gradually, in an attempt to make the sleeping
    experience more pleasurable, man started using feathers, straw, grass etc. With
    the development of human intelligence came the concepts of bed…


    The Sleep Company – Mission and Vision

    The Sleep Company mission is to enhance people’s sleep quality and provide them with the restful night’s sleep they deserve since they take comfort extremely seriously.

    To Become World’s Best Comfort Technology Company, changing the way people Sleep & SIT. The Sleep Company is obsessed with customer service and keeping the customer happy, always. As we all know, customer is king, and we at The Sleep Company believe in just that. We are not happy until you are completely satisfied and we will not sleep until we do our best to give you the best sleep of your life. Which is why we believe in excellent customer service to be at your aid 24/7.

    The Sleep Company Logo
    The Sleep Company Logo

    As the name suggests, The Sleep Company is here to ensure that they be the one-stop solution for anything that can help upgrade the quality of “Sleep” for everyone.


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    The Sleep Company – Business Model

    The Sleep Company has implemented a direct-to-consumer (D2C) business model as a means of strategically positioning itself within the industry. By using this strategy, the business avoids using traditional retail channels and offers its cutting-edge goods directly to consumers via its website and other online platforms. These products include mattresses with SmartGRID technology, beds, chairs, pillows, and more.

    Company is able to maintain competitive pricing and more control over the client experience thanks to their direct-to-consumer (D2C) strategy. The company prioritizes product innovation, working on research and development projects with professionals such as Dr. Tripathi, an ex-DRDO scientist, and leveraging SmartGRID technology to improve the comfort and quality of its products. With a wide range of products and a dedication to providing outstanding customer service, The Sleep Company has effectively carved itself a position in the market by prioritizing innovation, technology, and direct customer engagement.

    The Sleep Company – Challenges Faced

    The Sleep Company had several challenges when it set out on its innovative path, especially when developing the ground-breaking Smart Grid technology. The crew traversed a difficult but worthwhile route, navigating everything from the nuances of R&D to the complexity of manufacturing. They overcame the obstacles to create a distinctive and ground-breaking device that completely transforms the sleeping experience.

    But the lack of a national asset-light fulfillment network created more obstacles for The Sleep Company’s growth trajectory. This created significant challenges that caused order fulfillment delays and pickup problems, particularly for large shipments. The business decided to develop a single Air Waybill for Multi-Parcel Shipments after seeing the necessity for operational efficiency. The delicate nature of their robust yet plush mattresses added to the challenge, creating worries about possible product damage. The Sleep Company’s drive for expansion necessitates handling logistical intricacies such as product preservation, pickup scheduling, and delivery delay mitigation.

    The Sleep Company – Funding and Investors

    The Sleep Company has raised total of $49.3 million in over four rounds of funding.

    Here are the funding details:

    DATE STAGE AMOUNT INVESTORS NAME
    Dec 6, 2023 Series C $22.1 million Fireside Ventures, PremjiInvest
    Nov 3, 2022 Venture Debt $991K Alteria Capital
    Oct 25, 2022 Series B $21.4 million Premji Invest, Alteria Capital
    Jul 1, 2021 Seed Round $5.85 million Fireside Ventures

    The Sleep Company – Shareholding

    As per Tracxn, below is the shareholding pattern of The Sleep Company (as of December 2023):

    Shareholder Percentage
    Priyanka Goyal Salot 49.4%
    Premji Invest 23.8%
    Fireside Ventures 19.8%
    ESOP Pool 5.8%
    Others 1.2%
    The Sleep Company Shareholding
    The Sleep Company Shareholding

    The Sleep Company – Growth

    The Sleep Company accomplished an amazing feat in November 2021 by celebrating its second anniversary with a stellar INR 100 crore run rate. This laid a solid foundation for the company to attain the INR 1,000 crore milestone within the next four to five years. With an astounding 400% growth in just two years after its founding, the company has quickly risen to the position of one of the top four brands on Amazon. Company is trusted by over 200,000 customers.

    The Sleep Company stands out in a congested industry thanks to its unrelenting dedication to innovation, which is demonstrated by their cutting-edge products that come with patented SmartGRID technology. The Sleep Company’s quick expansion indicates that the market is embracing its cutting-edge and unique products, even if other mattress manufacturers continue to use memory foam that is decades old.

    Financials

    The Sleep Company Financials FY23 FY24
    Operating revenue INR 127.1 cr INR 312.3 cr
    Total expenses INR 166.7 cr INR 378.7 cr
    Profit/Loss Loss of INR 37.06 cr Loss of INR 58.69 cr
    EBITDA Margin -26.47% -15.92%
    The Sleep Company Financials
    The Sleep Company Financials

    The Sleep Company – Advertisements and Social Media Campaigns

    The Sleep Company Campaign

    With two talented co-stars and Anil Kapoor leading the way, the powerful message “Raat Ke 2 Baje, Neend Ke 12 Baj Gaye?” ensures a comfortable night’s sleep. Kapoor’s speech strives to connect with the viewer by highlighting the universal desire for quiet evenings and encapsulating the heart of the film through relatable heroes fighting sleep disturbances.

    The Sleep Company x Sima Taparia Ad Campaign

    The Sleep Company teams up with matchmaker Sima Taparia for a new campaign promoting its SmartGRID mattress. The fun ad highlights comfort in relationships and mattresses, with a 10-year warranty and a 100-night free trial.

    The Sleep Company – Competitors

    Some of the top competitors of The Sleep Company include:

    • Wakefit
    • Sunday Mattress
    • Flo
    • Sleephyhead

    Wakefit Success Story – Funding | Founders | Revenue | Valuation
    Wakefit is an Indian company that is helping people to sleep better through its specially-designed mattresses. This StartupTalky post covers Wakefit’s origin, funding, competitors, founders, revenue, and more.


    The Sleep Company – Future Plans

    The Sleep Company has been lucky to get a lot of love from the customers in the first few months of launch only. Their objectives going forward is to continue providing great products and services and ramp up their manufacturing.

    The Omnichannel mattress brand, The Sleep Company, plans to launch an IPO by FY 2027, aiming to expand its market presence and strengthen its growth trajectory.

    FAQs

    Who is the Founder of The Sleep Company?

    Priyanka Goyal Salot and Harshil Salot are the Co-Founders at The Sleep Company.

    What does The Sleep Company do?

    The Sleep Company provides products that can help upgrade the quality of sleep for the consumers out there. Their first product that has been launched is The Sleep Company Smart Grid Mattress.

    What are Smart Grid Mattress?

    The Mattress Intelligently adapts to every human body type. Smart Grid helps distribute weight and hence provides comfort to different body parts.

    What are the products provided by The Sleep Company?

    The Sleep Company provides mattresses, pillows, mattress protectors, cushions, recliner bed, chair, bedding, recliner sofa and other sleep accessories.

  • List of Brands Endorsed by Anil Kapoor

    Anil Kapoor is one of the most loved stars of Hindi cinema. Having delivered some of the most iconic dialogues and songs since the 90s, Anil Kapoor continues to shine. I mean who doesn’t remember the iconic “Jhakaas’ ‘ and who hasn’t watched Mr. India.

    Being called Bollywood’s fitness icon, because of the secret youth potion that basically makes him younger by age, actor Anil Kapoor is a complete package of enthusiasm, fame, and humility. Throughout his entire career of 40 years in Hindi cinema, Kapoor has endorsed a large variety of brands. But it is very recent that a noticeable rise in his endorsements is seen. Meanwhile, he has and continues to benefit all these brands with his charm and popularity over the years.

    He is also best known for taking up unique and challenging projects and brands under his umbrella. This way Kapoor has become one of the favorite faces in the advertisement industry. Many such brands that he endorsed are mentioned here.

    List of Brands Endorsed by Anil Kapoor

    1. Spotify
    2. Cred
    3. The Sleep Company
    4. Malabar Gold and Diamond
    5. Licious
    6. KFC
    7. Health Ok
    8. Teachmint
    9. Softovac
    10. Ariel
    11. Scott Eyewear
    12. Puro Salt
    13. Renault
    14. Mastercard
    15. Godrej Expert

    Spotify

    Spotify featured Anil Kapoor in a cool series of advertisements along with Ishaan Khattar. Anil Kapoor has been seen appearing as a parent to Ishaan Khattar in this endorsement. Music Streaming App, Spotify doesn’t fail to show how cool Anil Kapoor is for a typical parent. He is seen adapting to modernity. The series of Spotify ads really justifies the evergreen title given to him. Presenting himself as a cooler version of dad, he was caught in various interesting situations with Ishaan Khattar which are delightful to watch. The sketch is humorous in its kind. These ads are as hit as his movies.

    Anil Kapoor and Ishaan Khatter Spotify Ad

    Cred

    Anil Kapoor Cred Ad

    The versatile credit card bill payment app, CRED gained instant attention with its series of quirky ads. One of them features Anil Kapoor who has been seen dancing in his iconic Lakhan character from an actor’s famous movie- Ram Lakhan. His delightful performance with Lakhan’s charm compels the viewers to come back and watch the commercial again and again. With catchy background music highlighting the brand and Anil Kapoor’s outstanding Lakhan dance, the advertisement catches the eyes of the viewers. Seeing exciting energy showcased by Anil Kapoor makes the customers curious about the product.


    List of Brands Endorsed By Amitabh Bachchan
    Amitabh Bachchan is one of the most iconic actors in India that charges over Rs 5 to 8 crore for an endorsement. Here are some of the brands endorsed by him


    The Sleep Company

    A unique smart grid technology patented sleeping solution mattress brand- The Sleep Company focuses on the comfort of the customer. Being a D2C business, the sleep company directly targets the buyer. As per reports, Anil Kapoor is a personal fan of the mattress brand as he is impressed by the comfort it provides. His belief in the product makes the customer really like the brand. With the tagline “backed by science,” the advertisement featuring Anil Kapoor is smart and sophisticated.

    Anil Kapoor The Sleep Company Ad

    Malabar Gold and Diamond

    Anil Kapoor Malabar Gold and Diamonds Ad

    With a handful of big Bollywood names already associated with the brand ambassador list, Kerala-based expensive metal retailer brand- Malabar Gold and Diamonds sparkled as bright as the jewels it offered when Anil Kapoor stepped in as brand ambassador. The actor was seen in the series of ads with great elegance. With the never-ending demand for gold in Indian households, It got a lot easier for the brand to capture the customers when popular personalities like Anil Kapoor appeared as its face. undoubtedly, he poured every ounce of elegance into the ads. As we all can see in the ad, Anil Kapoor did a great job representing it.

    Licious

    Licious is a fast emerging online meat delivery startup. The brand focuses on the delivery of fresh meat at the doorstep.  It features Anil Kapoor and Arjun Kapoor.  In the advertisement, both of them are seen cooking and enjoying fresh fish with the message of Consumption of fresh meat. The Popularity element brought in by the duo with 4 million views on Youtube helped Licious become the Favorite meat brand of Indian households.

    KFC

    With over 1 million views on YouTube itself and comments filled with love and appreciation, this endorsement seems to be the most fun. This endorsement done by Anil Kapoor stands out from every other ad he did. It is a striking ad where the actor is seen wearing an equally striking silver outfit. Funny and quirky dialogues in the KFC advertisement caught people’s attention. Audiences are in awe of the advertisement which ends with his iconic dialogue “Jhakaas”.


    The Inspiring Story of KFC & Its Founder Colonel Sanders
    KFC is heaven for chicken lovers. In fact, it’s finger lickin’ good, no kidding! The roots for KFC was set by Colonel Sanders, the old man you see in KFC ads. Read about Colonel Sanders Story.


    Health Ok

    Anil Kapoor and Ranveer Singh Health Ok Ad

    With the mainstream goal of spreading health awareness, health ok offers multivitamin food supplements. It has the most perfect combination of stars to endorse it- Anil Kapoor and Ranveer Singh. Both of them are looked upon as powerhouses of Bollywood for the unlimited energy they carry. Having the looks and physique of a 30-year-old while being 65. Anil Kapoor has proved how deeply he encourages fitness and the pathway leading to it. He fits right in this endorsement encouraging people to fulfill their vitamin deficiencies by taking food supplements.

    Teachmint

    Anil Kapoor Teachmint Ad

    Teachmint’s advertisement featuring Anil Kapoor can be called the smoothest and the most beautiful advertisement on tv.  In the ad, He’s seen as the principal of a school that uses the software. Teachmint is an educational startup based in Bangalore The tagline of ‘Naye Zamaane Ki Nai Schooling’ focuses on digitalizing the educational ecosystem in India. With popular faces like Anil Kapoor on board, Teachmint is already establishing its position in the educational sector of India. Being a versatile educational software with a versatile actor endorsing it, it surely is winning the hearts of people.

    Softovac

    Anil Kapoor Softovac Ad

    Softovac is a Bowel Regulator Powder, known to treat digestive problems like constipation and indigestion. This product is popular amongst middle-aged people and senior citizens. The brand made a wise choice by letting Anil Kapoor represent it as its target customers belong to the era of Anil Kapoor.

    Ariel

    Anil Kapoor and Sanjeev Kapoor Ariel Ad 

    A duo of two Kapoors, one a superhit actor and another a superhit chef, Anil Kapoor, and Sanjeev Kapoor are seen in the series of advertisements for the brand. Ariel- A laundry detergent brand, despite being a global brand, it did a stupendous job establishing its noticeable presence in the Indian market. It has become one of the important brands for Indian households.

    Scott Eyewear

    Scott eyewear offers a chic range of optical eyewear and sunglasses. In this endorsement, Anil Kapoor is seen tagging along with his daughter Sonam Kapoor both known as fashion icons of Bollywood. This factor makes the advertisement highly glamorous.

    Anil Kapoor and Sonam Kapoor Scott Eyewear Ad

    Puro Salt

    Anil Kapoor Puro Salt Ad

    Having Anil Kapoor quote “100% Natural and 100% Kudrati” in the endorsement Puro Salt claims to be India’s 1st healthy salt with no additives or chemicals. Being an uncrowned fitness king himself, Anil Kapoor fits just right in this endorsement.

    Renault

    Anil Kapoor Renault Ad

    For the most successful and versatile actor in Indian cinema that he is, Anil Kapoor naturally becomes the choice of the most powerful brands. This multinational automobile manufacturer has gotten a lot of positive remarks in the automobile industry just because of Kapoor’s presence in its advertisement.

    Mastercard

    Anil Kapoor and Sonam Kapoor Mastercard Ad

    Like many other brands, Mastercard, the ultimate payment processor portrays the most famous Bollywood father-daughter duo. The advertisement aims at showing the parent-child relationship in the most sophisticated and elegant manner and how MasterCard can help fulfill the gaps in the relationship.


    List of Brands Endorsed by Kareena Kapoor Khan
    Find out the brands endorsed by one of Bollywood’s most loved superstars Kareena Kapoor Khan.


    Godrej Expert

    Godrej is a brand known for its wide range of products. It is famous as one of the leading hair color brands. Godrej expert hair color is popular for its quality and easy application. Anil Kapoor endorsed the product most elegantly. In the ad, he is seen well clad and very charming, making it a beautifully convincing advertisement.

    Anil Kapoor Godrej Expert Ad

    Conclusion

    Brands endorsed by Anil Kapoor gain instant popularity. His multifaceted acting ability never fails to charm the audience. The actor has been seen doing numerous ads and his fantastic skill to blend perfectly into each of them hasn’t gone unnoticed.

    The evergreen star and producer Anil Kapoor needless to say has a solid fan following. Popular for his ever-young look and enigmatic energy he is best known for the value he brings to the brand he endorses.

    Needless to say, Anil Kapoor’s ads leave a smile on the viewer’s faces.

    FAQs

    What is Anil Kapoor’s age?

    Anil Kapoor is 65 years old. He was born on 24 December 1956.

    Who is the brand ambassador of The Sleep Company?

    Anil Kapoor is the brand ambassador of The Sleep Company.

    What are the top brands endorsed by Anil Kapoor?

    Some of the top brands endorsed by Anil Kapoor are:

    • Spotify
    • Cred
    • The Sleep Company
    • Malabar Gold and Diamond
    • Licious
    • KFC
    • Health Ok
    • Teachmint

    How much does Anil Kapoor charge for an ad?

    Anil Kapoor’s brand endorsement fee is around 55 Lakhs.

    Is Anil Kapoor a brand ambassador of Malabar Gold and Diamonds?

    Anil Kapoor was Brand Ambassador of Malabar Gold and Diamonds in 2019.

  • Wink & Nod – Blessing The Country With Peaceful Sleep!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wink & Nod.

    As correctly said “the richest man in the world is the man who can sleep in peace at night.” With the fast and hectic lifestyle of modern times, the importance of quality sleep has become more essential. With the same vision, Sandeep Prasad launched Wink & Nod in 2017.

    Wink & Nod is an innovative sleep-focused company that is driven by a vision to create a one-stop brand that caters to the sleeping needs of the modern Indian consumer. As a company, it understands the importance of quality sleep in today’s stress heavy world, hence it wants to become a trailblazer in the sleep industry in the Indian market. Keeping in line with this, the company focuses on using the best quality and non-toxic fabrics and materials by certifications like CertiPUR-US® for foam and Oeko-Tex® Standard 100 for fabrics.

    Most of Wink & Nod’s targeted consumers lie between the age of late 20s to late 40s and belong to the working class. With an increase in stress levels and long working hours, people aren’t able to find the time to focus on sleep. Wink & Nod intends to provide the same and at the same time eliminate the hassle of shopping for these products by providing online options to choose from and delivering them to the customer’s home.

    Wink & Nod – Company Highlights

    Startup Name Wink & Nod
    Headquarter Pune
    Industry eCommerce
    Founders Sandeep Prasad
    Founded 2017
    Parent Organization Ultra Decor Pvt Ltd
    Website www.winknod.com

    About Wink & Nod and How it Works
    Wink & Nod – Target Market Size
    Founders of Wink & Nod and Team
    How was Wink & Nod Started?
    Wink & Nod – Name, Tagline and Logo
    Wink & Nod – Startup Launch
    Wink & Nod – Business Model and Revenue Model
    Wink & Nod – Startup Challenges
    Wink & Nod – Competitors
    Wink & Nod – Funding and Investors
    Wink & Nod – Growth
    Wink & Nod – Awards
    Wink & Nod – FAQs

    About Wink & Nod and How it Works

    Wink & Nod’s vision is to create a one-stop brand that caters to all sleep needs of a consumer, a brand that resonates with sleep and redefines the overall sleep experience of the user. Apart from mattresses, this firm also sells bed sheets, pillows, comforters, and other sleep accessories. The products are not only aesthetically pleasant by looks and amazing to feel, but also are non-toxic, affordable, and are backed by innovative technology.

    The shift from traditional players to Wink & Nod will be gradual but is something that people are willing to do once they understand the products and the value it holds. A mattress has typically been a low-involvement product and has been seen as something that is placed on top of your bed. The consumer adapts to the idea when he understands that a mattress is a place where the average person spends one-third of their life and that they can actually help improve their sleep.

    To get the consumers aligned to this thinking, Wink & Nod provides them a 100-day trial on the mattresses, earning the most crucial element behind a product’s success – their trust in the product. Nobody likes change, but some changes are for good, and that is what this company wishes the consumers to understand. Before starting any marketing activity, Wink & Nod dives into the customer personas, map their behavior, how they spend their day, and understand why they require a product like this.

    “We try to be in these touchpoints via various modes of communications, experimenting on offline activities and focusing on customer engagement.” Said Sandeep Prasad.

    Additionally, Wink & Nod has tried to shift from the conventional notion of mattress purchasing as a tedious task, and have made the process enjoyable for the consumers. For customers who are confused about buying which kind of mattress, it has dedicated sleep experts who assist them with the right mattress based on their needs. Wink & Nod, as a brand, connect with millennials. The content used for communications follows a quirky-fun tonality focusing on maximum consumer engagement. So even if they do not purchase the product, they still remember Wink & Nod.  

    Not to forget, Wink & Nod follows a personalized and unique packaging style with the aim of providing a delightful experience to the customers. The Wink & Nod team understood the gap in logistics in India and worked towards solving it. Hence, even something as large as a mattress gets delivered packed inside a box, and at the same time gives the customers a joy of unboxing it.


    Wink & Nod – Target Market Size

    The existing mattress market is pegged at a total size of around US $1.5 Billion, and growing 10% year-on-year. While most mattress buying has traditionally been from the unorganized sector, the split between the two segments is around 50-50 as of now. This is largely driven by a few offline brands driving the industry. Within the organized segment – the online space, which has become active in the last 4-5 years, occupies ~10% of the segment (i.e, 5% of the industry).

    However, Wink & Nod is looking to position ourselves as a one-stop-solution for all sleep-related products. This is a much bigger market, roughly estimated at the US $5 Billion. It includes sleeping accessories like pillows, mattress protectors /toppers, etc. A significant portion is comprised of the bed and linen sector which is pegged at around the US $3 billion.

    The industry is in its initial years of technology disruption and is undergoing rapid developments. The market is expected to shift from 5% eCommerce to 30-35% eCommerce in the next few years. With 4-5 new-age brands co-existing in the market, each brand can carve out its own specific niche, through their products, services or marketing. These businesses will be online-first direct to consumer brands with some offline presence in terms of experience stores

    Founders of Wink & Nod and Team

    Wink&Nod Founder, Sandeep Prasad
    Wink&Nod Founder, Sandeep Prasad

    The Core Team at Wink & Nod consists of the following members:

    • Sandeep Prasad: Sandeep is the founder and CEO at Wink & Nod. He is a former VC investor who keeps a keen eye on operations and growth. Sandeep earlier worked as an investment banker in New York, a strategy professional in Chicago and as a consultant in Pittsburgh. These high-pressure jobs made him recognize the value of a good night’s sleep.
    • Vishal Mundhra: Vishal is the CTO and go-to guy for all technology-related issues of Wink & Nod. He is a business-technology entrepreneur and an advisor to global businesses. His past experiences include being a product manager and the head of the user experience group at TIBCO Software. In this role, he led large scale business transformation initiatives for Fortune 1000 companies.
    • Aditya Labroo: Aditya is the COO at Wink & Nod, and a former investment associate at Guild Capital, a US-based early-stage Venture Capital Firm. His experience of the startup life also comes from being a founder at FairFrog, a niche online marketplace. Aditya was also an options trader at the Dutch firm Optiver, based out of Amsterdam.
    • Keerthi Balakumar: Keerthi is the brilliant mind behind all products at Wink & Nod. He is a former Innovation Manager at AB InBev India who was dealing with their fine portfolio of alcoholic products often left him yearning for a comfortable place to sleep off after long days at work.
    • Ankit Raj: Ankit is the CMO at Wink & Nod and he is responsible for all marketing activities at Wink & Nod. Armed with deep insights into consumer’s persona and consumer behavior, he ensures that Wink & Nod is heard amongst the masses and then slept on by the masses.

    How was Wink & Nod Started?

    All of this began with working for a VC fund in Florida, which focused on investments in nascent-stage consumer brands. Working as the COO of a luxury eCommerce watch company as part of the VC fund, Sandeep saw a steady rise in the US and European based startups that were completely disrupting the mattress and sleep market by bringing products like mattresses and pillows from offline channels to online channels. Additionally, seeing innovation in the products spiked his interest.

    The catalyst to start the business was the pursuit of his parents for a good mattress. “They spent more than three weeks in this quest and ended up buying a mattress for a hefty sum of INR 30,000. Upon asking my mother what mattress she had purchased, she was not very sure. The experience of my parents and the potential opportunities in the Indian mattress industry sparked the idea of building a startup focusing on sleep.” Said the founder Sandeep!

    A rigorous analysis of the market followed by this experience of his parents made him quit his job. Sandeep raised capital from his boss and utilized it to build the platform. A college friend of his, Vishal assisted in building the website. A fellow worker from his previous company had some contacts in Hong Kong and helped him with the required sourcing partners. Furthermore, Vishal had some contacts in design and warehousing companies from Mumbai. After coming back to India, Sandeep teamed up with a few people from the eCommerce and logistics sector and went on to launch Wink & Nod.

    Wink & Nod Logo

    The name Wink & Nod was finalized after careful consideration and elimination process. The idea was to come up with a name in which people could relate to sleep, and at the same, had to give the name a second thought to perceive the meaning of it. This would create that extra moment of consideration in their mind, giving it just the right time to make some space and rest in mind. Additionally, it needed to speak to the Millenials in their tone. So, Wink & Nod is a subtle take on the fact that when one is feeling sleepy, the head starts nodding, the eyes start winking.

    Wink & Nod – Startup Launch

    Sandeep connected with his network of the ecosystem of mattress suppliers at the start of his entrepreneurial journey. Then, it was mostly about testing an MVP in the market and making quick iterations based on feedback. He reached out to his contacts, friends, and relatives and also started spending slowly on social media. The initial traction was slow but he realized that whenever he spoke to the customer, he/ she would definitely go ahead and buy. So, Sandeep set up an in-house lead generation and lead conversion process, wherein he had a couple of people who would call and convert customers along with him. This gave Wink & Nod the initial boost to reach the first 100 customers and test out the MVP.

    “Speaking to the customer directly also gave me more insights into what customers wanted. This helped us nail the product-market fit in our subsequent iterations.” Says Sandeep.

    Since its inception, Wink & Nod’s primary focus is to provide consumers with comfortable quality sleep at an affordable rate. And it has been successful in doing the same. With certifications like CertiPUR-US® for foam and Oeko-Tex® Standard 100 for fabrics, Wink & Nod ensures that only the best reaches the consumers. Another attraction for the company has been the wide range of product offerings, which cater to all sleep requirements in a bedroom. These products include mattresses, pillows, bedsheets, comforters, towels, sleep spray, amongst many others. With constant innovation and the addition of new products in the portfolio, this venture has had the constant attention of its customers.

    “We are in a slew of launching an Ayurveda mattress with the sole intention of providing a quality sleep using all-natural materials. Lastly, as mentioned earlier, solving the logistical issues that come with purchasing a mattress by delivering the mattress in a box also attracted a large customer base for us,” added Sandeep.

    Wink & Nod – Business Model and Revenue Model

    The business model of Wink & Nod is that of a direct-to-customer eCommerce brand. The unit economics is a first-order profitable one, which means that it doesn’t need a high repeat rate to get profitable on a unit customer level. Additionally, it has forayed into several accessories and is witnessing a significant number of repeat purchasers. Products like pillows, comforters, bedsheets, and towels are doing extremely well. Compared to similar products in the market with the same specifications and quality, these products are priced fairly, keeping in mind the Indian consumers.

    For instance, a mattress ranges between INR 4000 -INR 42000 depending on the thickness and dimensions. Since Wink & Nod sources it directly from manufacturers and sells to the customers, it can pass on the cost advantage to customers. Secondly, logistics is another high cost for traditional mattress companies, since mattresses are bulky products. Wink & Nod delivers the mattresses in compact vacuum-sealed boxes which saves costs in transportation as well as storage. Hence, further reducing the cost and passing it as a benefit directly to the customer.

    Being an online consumer brand, it doesn’t have to absorb high fixed costs and overheads concerning offline stores or shell out high retailer margins. All these efficiencies in the business model of the company enable it to use the best quality raw materials and a superior quality product at an affordable price. All these factors set Wink & Nod apart from others since all the materials are internationally certified and safe to use.


    The Sleep Company – Comfortable Smart Grid Mattress
    Sleep is quintessential for an individual to perform their best, profession bewhat may. Especially in the present scenario where every person seems to beracing with time, there seems to be ignorance when it comes to the most basicyet essential needs like sleep and personal health. The Sleep Compa…


    Wink & Nod – Startup Challenges

    The major challenge as a company for Wink & Nod was solving the fragmented and unorganized logistics in India for a product like theirs. In case a mishap occurs, the consumer always holds the company selling it accountable rather than the delivery service. Hence, the team had to solve this issue at a two-fold level. They went on to build a very strong customer support infrastructure to assist customers throughout the post-purchase process. The infrastructure includes people as well as tools to provide shipping support to customers. Additionally, they innovated the packaging of the product by providing our consumers with products as large as a mattress packed inside a box.

    Wink & Nod – Competitors

    Talking about the Indian market, which is where Wink & Nod’s focus is now, some of the competitors in the space are Wakefit, SleepyCat, etc. apart from the traditional incumbent ones like Sleepwell, Kurl On, etc. Each of these companies has carved out its own niche positioning in the space and hence is not directly competing for the same set of customers at the same time.

    The fact that Wink & Nod’s vision is to build a sleep-focused brand rather than a mattress brand, differentiates it from several competitors in the market.

    “We have launched about 15 products in a span of two years – more than any other brand in this space. Each product has its own learning curve in terms of R&D, product-market fit, supply chain complexity, etc.” Says Sandeep.

    With each successful product in the portfolio, Wink & Nod’s competitiveness as a sleep brand increases exponentially and at the same time, it has a differentiated offering from the rest of the mattress players. When it comes to the products, each of Wink & Nod’s products has something unique in it – that’s the company’s core product innovation philosophy. For example, it’s Emperia mattress (the premium mattress) has a proprietary cool-touch cover which is not available anywhere else in India. Secondly, its Carbon pillow, with the charcoal-infused memory foam is another product that is being sold only by Wink & Nod. On a more generic level, it’s products really differ in terms of the materials with the highest quality, supreme safety, and internationally certified materials.

    Wink & Nod – Funding and Investors

    Wink & Nod has raised two rounds of seed funding from Guild Capital, a US-based VC firm. Currently, it is looking to raise a Series A round.

    Wink & Nod – Growth

    • Growing at a monthly rate of 5-10%
    • Consistent monthly improvement in marketing efficiency
    • Reduced our overall customer acquisition cost
    • Launched a line of sleep based products
    • Team size has grown from 2 to 25 plus in 18 months
    • Available on major e-commerce websites like Amazon, Paytm Mall, amongst others.
    • Two experience stores in Pune
    • A new product line launching soon

    Wink & Nod – Awards

    • One of Top 10 startups in Wharton Startup Challenge
    • Listed amongst the ET top 50 (or top 100) startups

    Apart from this, Wink & Nod has had various feature articles in magazines and papers like TOI, Business World, among others.

    Wink & Nod – FAQs

    Who is the founder of Wink and Nod mattress?

    Sandeep Prasad is the Founder of Wink & Nod.

    What is Wink and Nod?

    Wink and Nod is a startup that deals with sleep solutions that includes mattresses, bedsheets, pillows and more!

    Is there a trial period with Wink and Nod?

    Yes, Wink and Nod provides a 100 day trial period for their mattresses.