Tag: Tesla motors

  • Tesla Success Story – Leading the Charge in Innovation and Sustainability

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    Tesla, recognized as the world’s most valuable automaker and maker of clean energy, is one of the most admired companies in the world for many reasons. Be it the unique features of Tesla vehicles, Tesla’s Supercharger network that has simplified charging for electric vehicles, or because of its charming CEO, Elon Musk, Tesla has gained immense popularity.

    In 2003, Tesla Motors was established by a group of visionaries, including Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, and Ian Wright. This groundbreaking company has since achieved remarkable milestones, including reaching a historic moment in 2021 when its market capitalization exceeded $1 trillion, making it an exclusive trillion-dollar company.

    In this article, let’s explore the story of Tesla, its founders, its business and revenue model, growth, and more.

    Tesla – Company Highlights

    Company Name Tesla, Inc.
    Headquarters Austin, Texas, United States
    Industry Automotive, Renewable energy, Motor Vehicle Manufacturing
    Founders Elon Musk, Martin Eberhard, JB Straubel, Ian Wright, Marc Tarpenning
    Founded 2003
    Current CEO Elon Musk
    Website tesla.com

    About Tesla
    Tesla – Industry
    Tesla – Name and Logo
    Tesla – Founders and Team
    Tesla – Startup Story and History of Tesla Cars
    Tesla – Mission and Vision Statement
    Tesla – Business Model and Revenue Model
    Tesla – Partnerships
    Tesla – Subsidiaries
    Tesla – Acquisitions
    Tesla – Funding and Investors
    Tesla – Investments
    Tesla – Growth
    Tesla – Competitors
    Tesla – Challenges Faced
    Tesla – Future Plans

    About Tesla

    Tesla, develops, produces, rents, and distributes electric automobiles, as well as energy generating and storage solutions, in the United States, China, and across the world. Automotive and Energy Generation and Storage are the company’s two prominent segments. Tesla was founded in 2003.

    The Automobile section sells automotive regulatory credits as well as electric cars. Tesla sells sedans and sport utility vehicles directly and through used car sales. With 45,000+ Superchargers, Tesla owns and operates the largest global, fast-charging network in the world. Tesla’s automotive segment also offers buy-financing and leasing options. By downloading the Tesla app, Tesla vehicle owners can connect their smartphones to their cars and access a wide array of features. Through the Tesla app, one can access his Tesla vehicle and energy products from anywhere.

    This segment also provides non-warranty after-sales automotive assistance, as well as the sale of used vehicles, retail merchandise, and vehicle insurance, as well as the sale of products to third-party customers through its subsidiaries, services for electric vehicles through company-owned service locations, and Tesla mobile service technicians, and vehicle limited warranties and extended service contracts.

    Through its online platform, stores, and galleries, as well as a network of channel partners, the Energy Generation and Storage segment designs, manufactures, installs, sells, and leases solar energy generation and energy storage products and related services to residential, commercial, and industrial customers and utilities. This sector also provides servicing and maintenance for its energy product clients, including under warranty, as well as a variety of solar financing alternatives.

    Tesla Motors, Inc. was the company’s previous name until February 2017, when it changed to Tesla, Inc.

    Tesla is unlike any of its peers. Tesla can address challenges differently than traditional automakers because it has done all of its software development in-house and has essentially grown up as a software and tech firm first, and an automotive second.


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    Tesla – Industry

    The international electric vehicle market is expected to increase at a CAGR of 26.8% from 4,093 thousand units in 2021 to 34,756 thousand units by 2030. Many companies are now manufacturing electric vehicles all over the world due to factors such as rising demand for low-emission transportation and governments encouraging long-range, zero-emission vehicles through subsidies and tax refunds. Countries throughout the globe have established emission reduction objectives based on their respective capabilities, which have resulted in increasing demand for electric vehicles all over the world.

    Established firms such as Tesla (US), BYD (China), Volkswagen AG (Germany), BMW Group (Germany), and Nissan Motors(Japan) lead the electric vehicle market. These businesses also provide a wide range of products and services to the automobile sector. These corporations have extensive global distribution networks and invest extensively in R&D to generate new goods.

    Tesla Logo
    Tesla Logo

    It has long been assumed that Tesla’s logo symbolizes the cross-section of an electric motor initially conceived by the company’s namesake, scientist, and inventor Nikola Tesla, rather than merely a fancy ‘T.’

    Elon Musk revealed to a curious Twitter user that the Tesla logo is meant to reflect the cross-section of an electric motor. The primary body of the “T” appeared to depict one of the poles that protrude from a motor’s rotor, with the second line on top symbolizing a part of the stator, according to Elon Musk.

    Tesla – Founders and Team

    Elon Musk, Martin Eberhard, JB Straubel, Ian Wright, and Marc Tarpenning founded Tesla in July 2003.

    Elon Musk

    Elon Musk - CEO and Co-Founder, Tesla
    Elon Musk – CEO and Co-Founder, Tesla

    Elon Musk co-founded Tesla and currently oversees its product strategy, which includes the design, engineering, and production of more and more economical electric automobiles for ordinary folks. Musk holds a B.A. in physics from the University of Pennsylvania and a B.S. in business from the Wharton School of the University of Pennsylvania. He has served as Tesla’s Chief Executive Officer since October 2008 and has been a member of the Board since April 2004.

    In addition to his role at Tesla, Musk has also been Chief Executive Officer, Chief Technology Officer, and Chairman of SpaceX, a rocket and spacecraft manufacturing company, since May 2002. He was Chairman of the Board of SolarCity Corporation, a solar installation company, from July 2006 until its acquisition by Tesla in November 2016. Furthermore, Elon Musk completed his acquisition of Twitter in October 2022 and served as its CEO until he stepped down from his role in June 2023, succeeded by Linda Yaccarino. During this period, Elon implemented several reforms and management transitions, notably renaming the platform from “Twitter” to “X” in July 2023.

    He is also a founder of The Boring Company and Neuralink Corp. Prior to his endeavors at SpaceX, Musk co-founded PayPal and Zip2 Corporation.

    JB Straubel

    JB Straubel is the founder and CEO of Redwood Materials, a Nevada-based firm that is creating a sustainable future by developing circular supply chains, converting trash into profit, and preventing new product environmental consequences before they occur. JB spent 15 years with Tesla as a co-founder and CTO before launching Redwood in 2017.

    JB established one of the greatest engineering teams in the world at Tesla, where he oversaw cell design, supply chain, and the original Gigafactory idea all the way through the Model 3 production ramp. From prototype automobiles to mass production and GWh-scale, JB was directly involved in R&D, team creation, and operational expansion. JB graduated from Stanford University with a Bachelor of Science in Energy Systems Engineering and a Master of Science in Energy Engineering.

    Marc Tarpenning

    Clearpath Robotics, a developer of autonomous vehicles for industrial research and development, has Marc Tarpenning on its advisory board. He also serves as an advisor to a number of other businesses. He was previously a mentor at Greenstart.

    Marc is a Venture Partner at Spero Ventures. Before joining Greenstart, he was an entrepreneur in residence at Mayfield Fund. Prior to that, he co-founded Tesla Motors and served as its vice president of engineering. He also worked with Packet Design, NuvoMedia, and Gemstar-TV Guide as an executive. Tarpenning graduated from the University of California, Berkeley, with a bachelor’s degree in computer science.

    Martin Eberhard

    Martin Eberhard is an engineer, a seasoned Silicon Valley entrepreneur, and a 17-patent inventor. Eberhard completed a BS in Computer Engineering and an MS in Electrical Engineering from the University of Illinois at Urbana-Champaign in 1982 and 1984, respectively. He was recently honored by The University of Illinois with the Distinguished Alumni Award and an Alumni Award for Distinguished Service. Tesla Motors was formed in 2003 by Eberhard and his colleagues, and Eberhard served as its CEO until November 2007.

    Eberhard worked for Volkswagen for two years after leaving Tesla Motors as Director of EV Development. He has given talks all around the world about the reasons and ways for decreasing carbon emissions, the advantages of the electric drive over alternative automobile technologies, entrepreneurship, and the need for more young people to pursue science and engineering degrees and careers. He presently sits on the boards of directors and advisory boards of many early-stage Silicon Valley startups.

    Ian Wright

    Ian Wright is a New Zealander by birth. In 1993, he moved to California, where he lived next door to Tesla creator Martin Eberhard. Wright became one of the founders of Tesla. He worked with optical switching systems at Altamar Networks until the company went out of business, after which he chose to create his own.

    Vaibhav Taneja

    Vaibhav Taneja - CFO, Tesla
    Vaibhav Taneja – CFO, Tesla

    In August 2023, Indian-origin Vaibhav Taneja assumed the role of Chief Financial Officer at Tesla, succeeding Zachary Kirkhorn and further strengthening the company’s exceptional leadership team. Before his appointment as Tesla’s CFO, Vaibhav demonstrated his financial acumen as Tesla’s Chief Accounting Officer. He has also significantly contributed as Corporate Controller and Assistant Corporate Controller at Tesla since February 2017. Prior to his tenure at Tesla, Vaibhav played a pivotal role in various finance and accounting capacities at SolarCity Corporation.

    Vaibhav has a Bachelor of Commerce degree from Delhi University, and he also holds the esteemed designation of being a Certified Public Accountant.

    Tesla – Startup Story and History of Tesla Cars

    Martin Eberhard and Marc Tarpenning launched Tesla (as Tesla Motors) on January 1, 2003, in San Carlos, California. After General Motors recalled all of its EV1 electric cars in 2003, the founders were encouraged to create the firm. The AC Propulsion tzero, an electric sports car manufactured by the US-based company AC Propulsion, was the inspiration for the Roadster, the company’s first automobile.

    Ian Wright came on board as the third employee a few months later. In January 2004, the three started seeking funding and met Elon Musk, who provided US$6.5 million of the original (Series A) US$7.5 million round of investment and became chairman of the board of directors in February 2004. Eberhard was then named CEO by Musk. J.B. Straubel was hired as the fifth employee in May 2004. Eberhard and Tesla reached a court settlement in September 2009 that permits all five co-founders (Eberhard, Tarpenning, Wright, Musk, and Straubel) to use the term “co-founder.”

    Musk took an active part in the firm, overseeing the Roadster’s product design in great detail. Musk was the one who insisted on a carbon-fiber-reinforced polymer body from the start, and he directed the design of components ranging from the power electronics module to the headlights and other aesthetics, according to Eberhard. Musk earned the Global Green 2006 product design prize, awarded by Mikhail Gorbachev, for his design of the Tesla Roadster. He also received the 2007 Index Design award for his design of the Tesla Roadster.


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    Tesla – Mission and Vision Statement

    Tesla’s vision is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles, while its mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.”

    Tesla – Business Model and Revenue Model

    Tesla’s business model was reinforced once the company established its brand and developed and delivered its prototype car to the market. Tesla’s business model is built around a three-pronged strategy for selling, repairing, and charging its electric automobiles.

    Tesla’s business strategy prioritizes the installation of charging stations. That might be the most significant impediment to the widespread adoption of electric automobiles. Tesla’s business model has been expanded to include energy storage devices for households and businesses. Tesla’s sales and servicing are handled directly by the company, rather than via licensed dealerships.

    Tesla sells directly to consumers, unlike other automobile manufacturers that sell through franchised dealerships. It has established an international network of company-owned showrooms and galleries, the majority of which are located in major cities. Tesla thinks that by owning the sales channel, it would be able to accelerate the development of its products. More significantly, it improves the purchase experience for customers. Tesla showrooms, unlike automotive dealerships, are free of possible conflicts of interest. Customers solely deal with Tesla sales and service representatives. The direct selling of its products to the customers, its international network of showrooms and galleries, and the development of innovative products that are fuel-efficient and future-proof are some of the reasons that can answer if you are wondering why Tesla is successful.


    Tesla’s Business Model – How Does Tesla Make Money
    Tesla works as a Direct-to-Consumer business model. Its car sales, services, and energy generation and storage make money for the company.


    Tesla – Partnerships

    Panasonic is a prominent Tesla partner and the company’s primary battery cell developer.

    The following is a list of alleged main suppliers for Tesla’s manufacturing production, as well as the components they provide:

    • AGC Automotive: windshields
    • Brembo: brakes
    • Fisher Dynamics: power seats
    • Inteva Products: instrument panel
    • Modine Manufacturing Co.: battery chiller
    • Sika: acoustic dampers
    • Stabilus: liftgate gas spring
    • ZF Lenksysteme: power steering mechanism

    Tesla – Subsidiaries

    Following are five major subsidiaries of Tesla

    Solar City Corp.

    SolarCity was created in 2006 by two cousins of Elon Musk, namely Peter and Lyndon Rive. Musk was the one who came up with the idea for the firm, as well as provided the initial operating money and served as its chairman. SolarCity produces, installs, and sells solar energy systems, as well as solar-generated power. Tesla announced in August 2016 that it has finalized an agreement to buy SolarCity, with the deal set to close later that year.

    Maxwell Technologies Inc.

    The business was established in 1965. It specializes in ultracapacitors, which are energy storage devices that can hold several times more energy than normal capacitors. Its products are utilized in transportation, industrial, and grid energy storage, among other applications. Tesla purchased Maxwell in May 2019. Musk has previously stated that ultracapacitors will be a game-changer in the manufacturing of electric automobiles.

    Grohmann Engineering GmbH (renamed Tesla Automation)

    Klaus Grohmann created Grohmann Engineering in 1963 in Germany. The firm specializes in automated manufacturing system design and development. When Tesla announced its acquisition of Grohmann in November 2016, the company had 700 workers and had grown at a 6% annual pace over the previous 20 years. In January 2017, Tesla paid $135.3 million for the company.

    Perbix Machine Co. Inc.

    Perbix is a company that specializes in developing and producing specialized, highly automated production equipment. It was formed in 1976. Tesla bought the company in 2017. Tesla had bought Grohmann Engineering, a German-based company in a similar field, earlier in 2017. With the purchase of Perbix, Tesla will be able to manufacture more of its car parts in-house, giving them greater control over auto manufacturing. The acquisition was another move in Tesla’s drive to streamline and speed the production process of its electric vehicles, after the Grohmann acquisition.

    Hibar Systems Ltd.

    Hibar Systems was formed in 1974 in Canada. The firm specializes in high-precision dispensing pumps and filling systems, such as automated vacuum filling systems for lithium-ion batteries used in electric vehicles. Because Tesla made no statement about the transaction, it’s unclear when it happened. According to multiple U.S. and Canadian outlets, In October 2019, Tesla showed Hibar as one of its companies in an October 2 file with the Canadian government. Tesla’s interest in the company is very obvious. Hibar will enable the electric car manufacturer to develop its own battery cells. This decision will help Tesla reduce critical operational expenditures and reduce its reliance on Panasonic Corp., with which it owns and manages a Nevada-based battery manufacturing in partnership.

    Tesla – Acquisitions

    Below are the details of Tesla’s acquisitions:

    Acquiree Name About Acquiree Date Amount
    Wiferion A leading solution provider for mobile wireless power supply for electric industrial vehicles. Jun 26, 2023
    Springpower Springpower is a manufacturing company providing clean cathode material to battery manufacturers. May 4, 2021
    ATW Automation ATW Automation is a supplier assembling battery modules and packs for the auto industry. Oct 2, 2020
    Hibar Systems Hibar Systems is an Ontario-based company that specializes in battery manufacturing. Oct 4, 2019
    DeepScale DeepScale is a technology company that develops perceptual systems for semi-autonomous and autonomous vehicles Oct 1, 2019
    Maxwell Technologies Maxwell Technologies manufacturing and marketing energy storage and power delivery solutions for automotive. Feb 4, 2019 $218 million
    Perbix Perbix is a maker of highly automated manufacturing equipment. Nov 6, 2017
    Grohmann Engineering Grohmann Engineering is a German engineering organization that specializes in electronics, automotive, biotech, life science. Nov 8, 2016
    SolarCity SolarCity provides solar energy services to homeowners, businesses, government, and non-profit organizations Jun 22, 2016 $2.6 billion
    Riviera Tool LLC Manufacturer of stamping die systems used to form sheet metal parts. May 8, 2015

    Tesla sold Wiferion to PULS on September 12, 2023, a supplier of DIN rail power supplies. Wiferion is a wireless charging firm that Tesla purchased in June 2023 for an undisclosed sum.

    Tesla – Funding and Investors

    Tesla has raised a total funding of $19.2B in funding over 36 rounds. Below are some recent rounds of funding raised by the company.

    Date Round Amount Lead Investors
    Jun 30, 2022 Post-IPO Equity $20 million
    May 9, 2020 Post-IPO Debt $565 million Industrial and Commercial Bank of China
    Dec 23, 2019 Post-IPO Debt $1.4 billion
    Oct 6, 2019 Post-IPO Debt $700 million China Merchants Bank
    May 14, 2019 Post-IPO Equity $860 million
    May 14, 2019 Post-IPO Debt $1.8 billion
    Mar 8, 2019 Post-IPO Debt CN¥3.5 billion
    Aug 7, 2018 Post-IPO Secondary $2 billion
    Feb 2, 2018 Post-IPO Debt $546 million
    Dec 7, 2017 Grant $2.3 million Massachusetts Clean Energy Center
    Mar 28, 2017 Post-IPO Secondary $1.7 billion Tencent

    Tesla – Investments

    Here are the details of Tesla’s investments:

    Date Organization Name Round Amount
    Nov 16, 2022 Aescape Series A $30 million
    Jul 24, 2022 Coredax Venture Round ₩22 billion
    Jan 20, 2018 Zola Electric Series D $55 million

    Tesla – Growth

    Tesla has made quite a revolution in the automobile and vehicle industry. The Austin, Texas-based company designs and produces electric vehicles, batteries, solar panels, solar roof tiles, and numerous other related products and services.
    In a significant growth moment, Tesla briefly joined the trillion-dollar club in October 2021, propelled by a 10% stock surge following exciting announcements. It is, therefore, hailed as one of the world’s most valuable companies, along with being the most valuable automaker across the globe.

    Tesla captured 23% of the battery-electric (purely electric) market and 16% of the plug-in market in 2020 by emerging as the company with the most worldwide sales of battery-electric and plug-in vehicles.  

    Along with the cars that Tesla has developed, the company also developed the Tesla “Cybertruck”, which is designed as the truck of the future.

    Cybertruck is an upcoming all-electric battery-powered light commercial vehicle. Also known as Cybertruck, Cybertrk, or Tesla Truck, it is designed by Franz Von Holzhausen, the man behind the famous models of Tesla like the Tesla Model S, and Model X. Sahm Jafary was also involved in its design. Originally announced in 2019, Tesla Cybertruck aimed to roll off the production lines by late 2021, however, due to some delays, it has been pushed to late 2022. This super truck is expected to be launched in India by December 2023.  

    Cybertruck by Tesla
    Cybertruck by Tesla

    Features and Dimensions

    Dimensions:

    • Length – 231.7 in (5,885 mm)
    • Width-79.8 in (2,027 mm)
    • Height – 75 in (1,905 mm)

    Features:

    • Cybertruck is a commercial vehicle. It is an M-segment {European Segments for passengers described as “multi-purpose vehicle”) and large – pickup truck for North America.
    • It has a rear-motor wheel drive, dual and tri-motor.
      Cybertruck has a full-width Led headlight bar, an auxiliary strip for off-road driving hidden at the top of the windshield.
    • The body is constructed of a thick sheet of stainless steel, which has been cold-rolled 30 times. It is scratch and dent resistant and can withstand a 9 mm-firearm round.
    • Cybertruck doesn’t have a traditional hoop. It has a steering wheel model after the type of aircraft Yoke with grips at 9 and 3 ‘0 clocks.
    • It offers a camping package that includes a polygonal tent to match its styling, a raised sleeping floor for the bed, and a slide-out electric stove, which runs off the battery pack.
    • It has a three-across front seating and a center jump set that turns into an arrest when not in use.
      Cybertruck also has a covered bed with a trunk on the floor and a “frunk” under the hood, each of the rear roof butterness hides storage compartments beneath the doors.
    • The powdered bed is very strong and one can walk over it. It fully retracts into the space between the bed and the cabin when it is opened.

    Specifications:

    • 250kW + supercharging capability
    • Autopilot, Adaptive, and Air Suspension
    • On-board 120 /240 VC
    • 100 cubic feet of storage space
    • 6.5 ft long cargo area

    With 45,000+ Superchargers, Tesla owns and operates the largest global, fast-charging network in the world. Tesla was expected to launch in India somewhere between 2022-2024, where the company might have made around 5 of the Tesla cars – Model 3, Model Y, Model X, Model S, and Cybertruck, available in India. However, this plan of foraying into the Indian market has been put on hold, as per the reports dated May 17, 2022. This is because Tesla wanted the Indian government to lower the import taxes, which the government rejected. Tesla has also acknowledged some hurdles that are there in the way of Tesla’s India launch. The Elon Musk-headed company is now looking to foray into Indonesia for manufacturing, reports reveal.  

    In 2022, Tesla generated approximately $81.5 billion in total revenue, securing the 50th spot on the Fortune 500 list, a ranking based on US company revenues. This marked a notable increase of over 50% from the previous year.

    The predominant share of Tesla’s revenue originates from vehicle sales and associated features, including full self-driving upgrades. Notably, around 17.5% of their 2022 revenue, equivalent to $14.3 billion, stemmed from other sources. Automotive sales constituted a significant portion, amounting to $67.2 billion, encompassing various models like the Model S, Model X, Semi, Model 3, and Model Y, alongside access to FSD features, internet connectivity, and software updates.

    Tesla’s Plans to Launch in India

    Tesla had planned to launch in India for quite some time now but the Elon Musk-headed company has had numerous disagreements with the Narendra Modi-led government. High import taxes was the first among the issues pointed out by Tesla. The company, thus, wanted to get the import taxes on its electric vehicles reduced. However, that was not the norm of the government and had also led to objections given by the Indian manufacturers of EVs, who mentioned that it would deter the Indian government’s investment in domestic manufacturing. The Indian policy head Manuj Khurana also conducted closed-door meetings, where he argued on behalf of the company that the import taxes were very high. However, this went to no avail with Manuj Khurana finally resigning.

    Another issue around which numerous rumors and arguments surfaced is whether Tesla would set up manufacturing plants in India. However, Musk previously cleared all the confusion associated with that by mentioning that Tesla would not step in to manufacture in India before it is allowed to sell and service imported cars in the country.      

    Tesla – Competitors

    Tesla’s top competitors include:


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    Tesla – Challenges Faced

    Tesla has seen a range of lawsuits filed against the company. Besides, numerous statements against the brand, and controversies surrounding the Tesla CEO and his talks, circulate throughout the year. Creative accounting allegations, whistleblower retaliation, worker rights violations, and numerous unresolved, dangerous technical defects involving the Tesla vehicles are there still.

    Tesla has been developing self-driving software that may be used not only in its own cars but also by other automakers that wish to include autonomous driving capabilities in their vehicles. One issue is that other businesses are developing extremely powerful self-driving technology, maybe even ahead of Tesla’s software. Alphabet’s autonomous driving software is one example. Also, that translation isn’t yet apparent in terms of selling this technology to other automobile makers.

    Tesla auto-pilot mode has already met with numerous accidents, most of which still remain under the cover. This is the reason why NHTSA ordered Tesla in September 2021, to submit all the data associated with the sold US vehicles that are fitted with the auto-pilot function. The National Highway Traffic Safety Administration has already been investigating traffic deaths involving the use of autopilot vehicles, which is what fueled this move.

    Besides, competition is also growing for Tesla as more electric vehicle manufacturers are entering the market.

    Tesla Layoffs

    Tesla fired 229 employees from its autopilot team, as per reports dated July 14, 2022. The Autopilot team of Tesla consisted of 276 employees in total. Here, the remaining 47 employees, who will stay at the company, will be moved to the Buffalo Autopilot office of Tesla. These employees actually operated from the San Mateo, California office of Tesla. Andrej Karpathy, the Tesla director of AI, also quit his position without disclosing any specific reasons. Earlier in June 2022, around 500 employees of Tesla were fired from its Nevada office against which, the Tesla employees filed a lawsuit that alleged that Tesla’s “mass layoff” violated federal laws because the company didn’t give the employees advance notice. Tesla had to cut staff by around 10% then, as reported by Tesla chief Elon Musk in June 2022.

    Tesla – Future Plans

    Tesla is unquestionably more than a vehicle manufacturer. While Tesla’s major focus remains on electric vehicles, Elon Musk and his excellent staff have been discreetly moving into other businesses.

    Tesla also intends to produce a big number of automobiles. As expressed by Musk on Twitter, Tesla expects to produce 20 million cars per year by 2030, a quantity that would need “consistently superb execution.” In a series of tweets, he predicted that the market for new electric vehicles will reach 30 million per year in five to seven years.

    Musk has a big plan to get the globe to switch to sustainable energy. During his Battery Day talk, he explained how increased battery production might cover energy consumption and help the global shift to renewable energy sources. The idea is ambitious: switching all automobiles to electric would necessitate a 100-fold increase in output.

    Moreover, Tesla is on course to double the output of its Berlin plant, envisioning a capacity of one million electric vehicles annually. This strategic move positions it as a major player in Europe’s electric vehicle landscape, addressing challenges faced by German automakers in adapting to the electric revolution.

    By January 2024, the Indian government hopes to expedite the approval process for Tesla’s possible admission into the India.

    FAQs

    What does Tesla do?

    Tesla, develops, produces, rents, and distributes electric automobiles, as well as energy generating and storage solutions, in the United States, China, and across the world.

    Who is Tesla named after?

    Tesla is named after the inventor and electrical engineer Nikola Tesla.

    Who founded Tesla?

    Elon Musk, Martin Eberhard, JB Straubel, Ian Wright, and Marc Tarpenning are the Tesla founders, who founded Tesla in 2003.

    Who’s the current CEO of Tesla?

    Elon Musk is the current CEO of Tesla.

    How does Tesla make money?

    Tesla’s business model is built around a three-pronged strategy for selling, repairing, and charging its electric automobiles.

    Which companies do Tesla compete with?

    Tesla’s top competitors include Ford Motors Co., General Motors Co., Li Auto, Nikola Corp., Canoo Inc., Volkswagen, and BYD Company.

    Who is the new Tesla CFO?

    Indian-origin Vaibhav Taneja is the new CFO of Tesla. His appointment comes as the previous finance chief, Zachary Kirkhorn, announced his decision to step down.

    Why is Tesla successful?

    Tesla’s success can be attributed to its innovative leadership, groundbreaking technology, and transformative impact on the electric vehicle market.

  • Can Tesla Sail Through Competitive Indian Seas?

    Tesla is an electric vehicle producer headquartered in California. It was founded by Martin Eberhard and Mike Tarpenning in 2004. The company was named as a tribute to electrical engineer Nikola Tesla. In February 2004, via a US$6.5 million investment, X.com co-founder Elon Musk became the largest shareholder of the company and its chairman. He has served as CEO since 2008. The company manufactured its first car in 2009, named The roadster. It was followed by new and efficient models ever since.

    Tesla’s Ingenuity
    Tesla’s Global Headstart
    Tesla’s Gateway to India
    The Anticipated Competitors of Tesla

    Tesla’s India Specific Challenges
    Conclusion
    FAQs

    Tesla in India Analysis

    Tesla’s Ingenuity

    Tesla Supercharger

    • Tesla supercharger is a fast charging vehicle technology made by Tesla. It is a 480-volt direct current fast charger for all their electric cars. The Supercharger network was introduced on September 24, 2012, with six Supercharger stations. As of February 18, 2021, Tesla operates over 23,277 Superchargers in over 2,564 stations worldwide[2] (an average of 9 chargers per station).
    • Tesla launched the “Destination Charging location” network in 2014. Equipping chargers to hotels, restaurants, shopping malls and resorts to provide on-site vehicle charging at twice the power of default home charging.

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    Tesla’s Global Headstart

    Tesla broke ground on the Gigafactory in June 2014 outside Sparks, Nevada. The name Gigafactory comes from the word ‘Giga,’ the unit of measurement representing “billions.” The Gigafactory is being built in phases so that Tesla can begin manufacturing immediately inside the finished sections and continue to expand thereafter.

    Tesla opened its first Gigafactory in Shanghai, China. It was impressively built in less than Six months. It was also the first automobile factory fully owned by outside authority in China.

    Gigafactory (Image via Tesla)

    Watch Below Governor Brian Sandoval and Elon Musk, Chairman and CEO of Tesla Motors, announced that Nevada has been selected as the official site for the Tesla Gigafactory. Tesla will build the world’s largest and most advanced battery factory in Nevada which means nearly one hundred billion dollars in economic impact to the Silver State over the next twenty years.


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    Tesla’s Gateway to India

    Tesla India Motors And Energy Private Limited is a subsidiary of Tesla Inc. The company was registered on 8 January 2021 in Bengaluru, Karnataka. It has officially registered with the Registrar of Companies in India at its Bengaluru office. Transport Minister Nitin Gadkari has confirmed the entry of Tesla in India

    Tesla should “make cars in India, sell in India and export from India,” and rely on local suppliers, Gadkari said at an India Today Conclave

    Though there has been no formal announcement by the company on its India plans yet. Whatever be the plans the company is asked to manufacture and then sell in India and not to sell cars “Made in China”.


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    With the decrease of covid numbers the car sales in India have increased gradually in 2021. Mahindra, Tata, Hyundai and Maruti Suzuki are top car manufacturers.


    The Anticipated Competitors of Tesla

    The Future is Electric, this is not a future sentence anymore. We are already witnessing companies manufacturing and people moving to Electric vehicles. Several top performers in this field in India are pointed below.

    Tata Electric

    Tata EVs | Tata Electric Vehicles
    Tata EVs | Tata Electric Vehicles

    Tata is an already established and trusted brand in India. In order to boost EV future plans the company plans to invest $1 Billion Tata Motors electric vehicle subsidiary, Tata Electric.​​ Tata Motors recently struck a deal to raise Rs 7,500 crore from TPG Rise Climate and Abu Dhabi’s ADQ. This is a major fundraising by an Indian carmaker to boost the clean transportation segment. For now the company has introduced two EVs in market:

    • Tigor EV
    • Nexon EV

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    Hyundai

    Hyundai KONA Electric
    Hyundai KONA Electric

    Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. They also hold a dominant share in Indian car segment through their operations in India. They launched their first EV, The Kona Electric to tap the newly formed demand in this sector.


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    Mahindra Electric

    Mahindra Electric car
    Mahindra Electric car

    The automotive giant is not left behind in the market of EVs. It has already started to manufacture automobiles that are powered by electric means.

    Examples Include:

    • eVerito
    • eSupro
    • e2oPlus and more

    Morrison Garages India

    Morrison Garages
    Morrison Garages

    British automotive founded by Cecil Kimber in the 1920s, and M.G. Car Company Limited.The Indian subsidiary was set up in the year 2017 and began its sales and manufacturing operations in 2019. Now, it is a celebrated car brand in India. Last year it came up with the MG, ZS EV. The MG ZS EV is not just India’s first pure Electric Internet SUV, but also a catalyst for change. The EV is powered by i-Smart EV 2.0. Style, substance, performance.

    Mercedes Benz

    The car brand that is synonymous with luxury, came up with an all electric vehicle in oct 2020. The Mercedes Benz EQC Electric, with the same elegant style and the same robust lux that is always expected from the automobile manufacturer.

    Mercedes EV Launch

    Tesla’s India Specific Challenges

    Charging Infrastructure

    The one necessity of electric vehicles is its charging demands and it’s a new concept to the world. So generally charging Infrastructure becomes a little problem for developing countries. In a developing country like India, The charging Infrastructure that is needed to jump on the EV trend is not ready. There is a lot of space left to fill in this domain. The Government of India is trying and boosting the process to develop the infra as soon as possible.

    Cost

    Another crucial thing in an EV is the battery, The lithium Ion battery. Every EV is powered by a battery that has to be imported in India. In case of four wheelers, Most EVs in India provide a range of 200 to 250 km and cost between Rs 14-20 lakhs which does not give a cost advantage compared to higher range cars in the same price range.

    Lack of Renewable Energy

    In India most of the electricity is made by coal burning. If we see EVs running in our markets then electricity demand will shoot up. Which will moreover push the companies to produce more and more electricity. Which will cancel out the motive of reducing the greenhouse gas emission because coal burning itself emits GHGs.


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    Conclusion

    Tesla has plans of getting in the Indian market and most probably it will enter. But the company will see many aforementioned edges and challenges that will ruffle their feathers, Like the Charging Infra, GHG emissions and Cost control issues. Moreover, seeing the current face of the government, and watching the relations with China, it will oppose selling “Made in China” cars in Indian Markets. Either Tesla has to start manufacturing in Indian Borders or have to find other ways to tackle the obstacle. In a nutshell, we can say that If the company has to expand and plant roots in our subcontinent, then it has to be agile and innovate in accordance to the demands here. It will have to improvise a bit.

    FAQs

    Is Tesla allowed in India?

    Tesla has got approval for four of its variants by the Indian government.

    Which Indian company ties with Tesla?

    Sona Comstar Ltd., Sandhar Technologies Ltd. and Bharat Forge Ltd. are among some Indian companies already supplying components to Tesla.

    Does Tesla manufacture only electric cars?

    Tesla builds not only all-electric vehicles but also manufactures scalable clean energy generation and storage products.

    Who is Tesla’s biggest competitor?

    Some of the Tesla’s competitors are:

    • Tata Electric
    • Hyundai
    • Mahindra Electric
    • Morrison Garages India
    • Mercedes Ben
  • Why Tesla is getting into Restaurant Business?

    Tesla which is an Electric Vehicle manufacturing company and that is involved in other businesses such as charging stations, solar roofs, power grids, etc. has now said to enter into the restaurant business. Let’s look at the reason why Tesla would be venturing into the restaurant business.

    Tesla Restaurant – Latest News
    Brand Logo and Trademarks for Tesla Restaurant
    Reason Tesla is Entering Restaurant industry
    Future plans of Tesla Restaurant
    Strategy of Tesla Restaurant
    FAQ

    Tesla Restaurant – Latest News

    Tesla under Elon Musk has recently filed a trademark under its brand in the restaurant industry. This is considered as a sign by the Californian company to venture into the restaurant business. The company has filed an application for three new trademarks with the US Patent and the Trademark office.

    The application was filed on 27 May 2021 which has not yet been approved and will be reviewed during the month of August.

    Brand Logo and Trademarks for Tesla Restaurant

    For the food industry, the company has plans to use its T logo design with two other iterations of the stylish Tesla logo. The company has filed the trade marks for three different categories which cover the restaurant services, self-service restaurant services, pop-up restaurant services and take-out restaurant services.

    Reason Tesla is Entering Restaurant industry

    One of the major reasons for Tesla to enter into the restaurant industry would be because of their charging stations. It is to be noted that, charging their Electric Vehicle would take around 20-30 minutes and people would like to grab a cup of coffee, use the washroom or have something.

    This can be a step towards filling that gap in the charging stations. However, during September 2017, the Chief technology officer of Tesla had announced that Tesla has plans to start a convenience store in their supercharging stations.

    In the year 2019, Elon Musk had announced that he has plans to start a retro fast-food restaurant at one of Tesla’s supercharging stations in Los Angeles. Elon Musk had tweeted saying that he was going to put an old school drive-in, roller skates and rock restaurant at one of Tesla’s new supercharging stations.


    Tesla also have a supercharging station with only lounge in the Kettleman city, which is one of the busiest supercharging stations.

    Tesla's Supercharging Station in Kettleman City
    Tesla’s Supercharging Station in Kettleman City

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    Future plans of Tesla Restaurant

    The year before that Tesla had opened a couple of charging stations that provided snacks and beverages for the car owners who charged in the charging stations. In the same year, an executive of Tesla who spoke at the Foodservice tech conference said that the restaurant business would make sense for the company.

    However, the executive had added that the company did not have any plans to start a restaurant on its own but would want to tie up with partners who are already in the industry.


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    Strategy of Tesla Restaurant

    The application for the trademark signifies that the company has a different strategy and looks like the company is looking forward to creating restaurants under the brand Tesla using the same logo. Recently Elon Musk had tweeted again that he would like to open a retro restaurant at the supercharger station.

    He had tweeted saying that a new supercharging station is coming to Santa Monica in California and that he’s looking forward to having 50’s diners and a 100 best movie clips played. It is to be observed that in order to start a restaurant in Santa Monica California, Tesla had applied for permits during March 2018.


    Conclusion

    Tesla has more than 25,000 supercharging stations around the world. However, the Tesla restaurant concept would attract a lot of attention and is expected to have a significant number of audiences. The company has a wide network and has sold a half a million cars in the year 2020.

    FAQ

    Why tesla is planning to get into restaurant business?

    The reason Tesla might enter into the restaurant business is because of their charging stations, as charging their Electric Vehicle would take around 20-30 minutes and people would like to grab a cup of coffee, use the washroom or have something.

    How many superchargers does tesla have?

    Tesla has more than 25,000 supercharging stations around the world.

    What type of restaurant is tesla planning?

    Tesla has filed trademarks for categories of restaurant services, pop-up services, self-service restaurant services, take-out restaurant services.

  • What are Regulatory Credits and How Tesla made it a Business?

    TESLA’s dependence on Regulatory Credits that shot up their revenues in the last four quarters has been yet again under scrutiny and this time the critic is the American investor and hedge fund manager Michael Burry, who’s betting against Tesla and its strategy of monetizing from the regulatory credits. The investor is long puts against 800,100 shares of Tesla, as revealed in the filing with SEC.

    Burry in a tweet (now deleted) said that TESLA’s reliance on regulatory credits to earn more profits concerns him and also bet against the EV maker betting that Tesla shares will go definitely go south.

    In a regulatory filing with the U.S Security and Exchange Commission, Burry revealed a short position against Tesla worth $534 million. “The Big Short” also mentioned that Tesla might be impeding the company’s long-term prospects by relying on profits generated from regulatory credits.

    In this article, we will be exploring what are regulatory credits and how Tesla has made it the company’s alternate medium to generate revenues.

    What are Regulatory Credits?
    How Tesla generates revenue from Regulatory Credits?
    Business Model of Tesla
    How does Tesla Benefit from Regulatory Credits?
    Regulatory Credits in other countries
    FAQ

    What are Regulatory Credits?

    In a pledge to reduce carbon emissions, governments around the world have introduced incentives for electric vehicle manufacturers to develop environmentally friendly, low carbon-emitting cars. Every car manufacturer has to develop a certain number or percentage of eco-friendly cars in order to avail these credits.

    Regulatory Credits are like subsidies provided by the State of California and 13 other US states in the country for regulating factors that are responsible for environmental pollution which include: zero-gas emission, greenhouse gas, clean fuel, and carbon emission.


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    How Tesla generates revenue from Regulatory Credits?

    The governments issue regulatory credits to vehicle manufacturers. Auto manufacturers require to produce a certain number of Zero-emission vehicles (ZEV) to obtain these credits. If they fail to comply at the end of the year, companies are levied with hefty fines.

    Since Tesla has an all EV line-up, it stacks up surplus credits. These credits are tradable and therefore other automakers buy these credits from Tesla to avoid an excessive fine. For example, Fiat Chrysler Automobiles NV has reportedly committed to buying $1.2 billion worth of regulatory credits from Tesla to comply with the new European environmental regulations going into effect from 2021.

    In the last quarters, Tesla’s revenue grew by 46% YOY from $7.38 billion to $10.74 billion. This revenue isn’t just from auto making and leasing cars. A significant portion comes from the sale of regulatory credits.

    Business Model of Tesla

    Tesla has three business segments that generate revenue: Automotives, Energy, Services, and others. Automotive revenue include sales and leasing. Further, under automotive sales, we have new vehicle deliveries, autopilot, supercharger networks, and self-driving cars.

    Another segment under Automotives that fuels the revenues is the sales of regulatory credits. When complied, this figure aggregates Tesla’s total sales revenue.

    Tesla’s regulatory credits sales have been increasing YOY at a CAGR of 57% between 2012 and 2021. A record high for the company, Tesla’s regulatory credit sale revenue rocketed at nearly $1.6 billion last year.

    Tesla Revenue from Regulatory Credits
    Tesla Revenue from Regulatory Credits

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    How does Tesla Benefit from Regulatory Credits?

    Regulatory credits can be availed with zero to a negligible cost and can be sold with a 100% profit margin. Over the decade, Tesla has been stacking up on huge amounts of credits as it has surplus credits over the required compliance. It made $428 million last year’s second quarter from selling regulatory credits alone.

    Regulatory Credits in other countries

    Other than the US states, Tesla has its business in China and Europe who have emission rules along the same lines. China has been steadily progressing in the emission-free cars campaign since 2019 and Tesla is bound to receive the green credits.

    In Europe, the lawmakers stated that the average emission of carbon dioxide from cars must not exceed the limit of 95 grams per kilometer. Europe is aggressively pushing the development of cars that emit less than 50 grams of CO2 per kilometer.

    FAQ

    How does Tesla get regulatory credits?

    Regulatory credits are provided by the State of California and 13 other US states to Tesla.

    What are regulatory credits?

    Regulatory Credits are given by the state and federal government for contributing zero pollution to the environment.

    How much does Tesla make selling carbon credits?

    Tesla sells regulatory credits to other carmakers, Fiat Chrysler Automobiles NV has reportedly committed to buying $1.2 billion worth of regulatory credits from Tesla.

    Conclusion

    In 2020, Tesla reported a regulatory credit revenue of $1.6 billion breaking all prior records. When we look at all the quarterly reports, Tesla seemingly isn’t generating profits from its automotive sales and is rather relying on the sales of regulatory credits which has in fact helped Tesla stay afloat.

    In the fourth quarter of 2020, Tesla’s CFO was asked about the sustainability of revenues coming from regulatory credits for 2021. In an interview with CNBC, he stated “What I’ve said before is that in the long-term regulatory credit sales will not be a material part of the business and we don’t plan the business around that,” he said at that time. “It’s possible that for a handful of additional quarters it remains strong. It’s also possible that it’s not.”

    Tesla’s net profits went south amounting to $600 million without the regulatory credit revenue in its first quarter in 2021.

    Burry and other financial experts are predicting that selling regulatory credits won’t be a winning move for Tesla in the long run as most of the automakers will get into EV line-ups either with the fear of compliance or for the sake of the environment.

  • Elon Musk: The Real Life Iron Man

    This figure needs no introduction. The man with the citizenship of South Africa, Canada, and the United States, the entrepreneur is without second thoughts the most talked about man in the tech industry now. There’s nothing that this man can achieve. At 47, he has achieved almost everything one can dream of. Starting from launching rockets into the orbit, making cash payment easy (through PayPal), launching electric vehicle, and building Hyperloops, Musk has had his finger in all possible pies. His appearance in television shows and gracing award shows makes him a favorite for tabloids. His appearance in Rick and Morty, a television series that has gained a huge following, attests to his popularity. Elon Musk is the real-life Tony Stark!.

    Elon Musk”s net worth is $176.4 Billion as of April,2021.

    Elon Musk Story
    Elon Musk Companies
    Elon Musk-Zip2 Corporation
    Elon Musk-PayPal
    Elon Musk-Space X
    Elon Musk-Tesla Motors
    Elon Musk-The Boring Company
    Why Elon Musk is Famous?
    Elon Musk – FAQs

    Elon Musk Story

    Born in Pretoria, South Africa, Elon always wanted to do something big about his fantasies. He was lost in his imaginary world so much that his parents had to consult a doctor to have his hearing checked.

    To see your parents getting separated is the last scene a child would like to see. It leads to all kind of trauma. Elon, who was ten at the time of his parent’s divorce, kept himself from getting distracted by immersing himself in the world of computers. At twelve, he created his first software, a game called Blastar.

    As a child, Elon was an introvert and a bookworm. Unfortunately, he was bullied at school until he learnt karate and basic wrestling.


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    Elon Musk Companies

    Elon Musk has founded and has been associated with many companies. He founded Zip2 Corporation in 1995 and later launched other companies like X.com, Space X, The Boring Company, and more. He is the CEO, and product architect of Tesla.

    Elon Musk-Zip2 Corporation

    Zip2 Corporation - Elon Musk Company
    Elon Musk Zip2 Corporation Logo

    The startup Zip2 Corporation provided Elon’s first shot at becoming a household name. Elon and his brother, Kimbal Musk, were the founders behind Zip2 Corporation. Zip2 Corporation was an online city guide and provided content for companies like The New York Times and the Chicago Tribune. A division of Compaq Computer Corporation brought Zip2 Corporation for $307 million.

    Elon Musk-PayPal

    PayPal - Elon Musk Company
    Paypal Logo

    His next step to fame was introducing X.com, which later became PayPal. He worked with Kimbal Musk and the brothers used the money received from the sale of Zip2 to set up X.com in 1999. X.com (PayPal) was an online financial services and payments company. Acquisition by another domain of the same name lead to a name change and the company was renamed to PayPal. Elon’s net worth saw a steep rise in 2002 when PayPal was acquired by the giant eBay for $1.5 billion.

    Elon Musk-Space X

    space X - Elon Musk Company
    space X Logo

    The name Space X will be forever associated with Elon Musk. Space X stands for Space Exploration Technologies Corporation. Space X was launched in 2002 with the intention of exploring the outer world for commercial purposes. The rise of Space X wasn’t linear, there were many obstacles in the path. Numerous rocket failures during launch plagued a smooth sail. The invention of Space robots and much more space equipment made headlines all around the world. In the year 2008, when Space X had cemented its reputation, NASA awarded the company a contract to handle cargo transport for the International Space station. This move was made to replace NASA’s own space shuttle missions.

    2012 was a grand year for Musk and Space X when the Falcon 9 rocket was launched into space. Falcon 9 was sent to the International Space Station with 1,000 pounds of supplies and extra backup for the astronauts. This was a significant synergy as a private company was collaborating with the International Space Station. A successful attempt to carry a satellite into the geosynchronous orbit was achieved by Falcon 9. It was a landmark achievement since this was a distance at which the satellite would lock into an orbital path matching the earth’s rotation.

    There were more successful attempts by Space X to revolutionize the spacecraft industry and recently, they launched a batch of 60 rockets into space which was followed by another batch of the same size in November 2019.

    Safe to say, mankind wouldn’t have seen such rapid achievements in a decade had it not been for Elon Musk.

    Elon Musk-Tesla Motors

    Tesla - Elon Musk Company
    Tesla Logo

    The automotive industry is another domain Elon Musk has established his dominance in. Elon is the co-founder, CEO and product architect at Tesla Motors. Tesla Motors was founded in 2003. This company develops affordable and eco-friendly mass-electric cars and battery products.

    The unveiling of the iconic Roadster in 2008 was a milestone for Tesla. Roadster can accelerate from 0 to 60 mph in just 3.7 seconds and has upset many sports cars brands that were unchallenged till now.

    Model S, the company’s first electric Sedan was another offering that took the industry by storm. Model S was awarded the 2013 Car of The Year award due to its capability to cover 265 miles between consecutive charges.

    Elon Musk-The Boring Company

    The Boring Company - Elon Musk Company
    The Boring Company Logo

    The most recent offering by Elon Musk is The Boring Company that was launched in 2017. This company is devoted to boring and building tunnels to ease traffic. The foundation of The Boring Company was laid by a test dig on the Space X property in Los Angeles.

    In 2019, the company received a $48.7 million contract from the Las Vegas Convention and Visitors Authority to build an underground loop.


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    Why Elon Musk is Famous?

    Achieving multimillionaire status and envy worthy success in mid 20s is no less than legendary. At the age when children spend most of their time mugging up science theories, Elon Musk had created his own software. With the wish to work for the betterment of humanity, Elon has already garnered a dedicated following. While most billionaires indulge is philanthropy for publicity, Elon Musk has his sights set on doing noteworthy deeds that would be remembered for generations to come. The kind of inventions Elon Musk is coming up with makes him a real life Tony Stark!

    Elon Musk – FAQs

    Who is the richest person in world?

    Elon Musk is among the top ten richest people in the world as of March 2021.

    When was Elon Musk born?

    Elon Musk was born on June 28, 1971.

    What is net worth of Elon Musk?

    Elon Musk has a net worth of $176.4 billion dollars.

    What is the Education of Elon Musk?

    Elon Musk is a graduate in 1997 with a Bachelor of Science and  Bachelor of Arts from the University of Pennsylvania.

    What is the Elon Musk age?

    Elon Musk is 49 years as of  April 2021.

    Why is Elon Musk so famous.?

    At the age when children spend most of their time mugging up science theories, Elon Musk had created his own software. Elon Musk came to the limelight in May 2012, after his founded company SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station.