Tag: Telegram Advertising

  • How Telegrammers can monetize via affiliate marketing?

    This article is contributed by Neha Kulwal, Country Manager, Admitad India.

    With about 660 million users worldwide, messaging service Telegram is growing fast to become a high-engagement platform that consumers can leverage not just for their regular conversation, but for shopping and learning with the possible existence of so many channels. Besides, Telegram also emerged as the most in-demand traffic source in the affiliate industry, turning out to be the best for existing publishers and even for the individuals who have a huge audience base on their app.

    Telegram allows everybody to easily communicate via private messaging, channels, or groups. To maximize the earnings, most publishers sign up with an affiliate network because it’s a one-stop platform where they can find a wide range of offers, well-known brands to work with, and advanced tools and technologies.

    All in one platform

    Affiliate networks, being the key source for publishers, plays an important role by allowing them to not just access many campaigns but also provide several monetization opportunities as well. The use of social media, personal recommendations via messengers, and other platforms by publishers push the consumer to the conversion stage. Usually, it can be used for a targeted niche where publishers can share various deals/offers with their users.

    With the trust and reliability of messengers among consumers, brands have started allowing products promotion for customer acquisition. The foremost benefit lies in the source of income through affiliate marketing which enables telegrammer a static income for a longer period of time with the same affiliate link. Also, they are not bound to reach out to different brands at the same time as with affiliate networks, they can access multiple brands’ offers across categories to promote.


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    Affiliate program for every niche

    Consumers nowadays have become very reluctant to find different offers/ deals from different brands. Telegrammers come as a mediator between the brands and consumers providing all the deals on one channel/group. The good news is that Telegram allows you to share affiliate links organically without restrictions so once your communities start expanding, you can look out for affiliate programs based on your niche. It is easy to find affiliate programs on affiliate networks, they can help you find effective campaigns that allow Telegram traffic.

    According to Admitad, a 3x growth in the number of orders has been observed via Telegram. As affiliate networks provide multiple solutions like various payment methods, advanced tools, 24*7 steam support, best payouts making it easier for publishers to work hassle-free.  For instance, a telegrammer having an audience niche of fashion and beauty can choose a variety of beauty and fashion affiliate programs to promote and earn.

    Making money with Telegram

    Telegram doesn’t pay for channels or groups themselves, there is no monetization program inside it. However, in late 2020 it was announced that Telegram monetization will be launched any time soon. Even without an official monetization opportunity, Telegram is one of the most popular platforms for advertising. People already make a huge income per month by selling their products, services, or ads on Telegram channels. But, though Telegram offers a lot of money-making opportunities, you have to invest a lot of time and effort to get your Telegram business off the ground, like creating top-notch valuable content, posting consistently, building a loyal following, opting for relevant tools, and making sure you are one step ahead of your competitors. On the Admitad platform, the publishers have earned on an average 6.5 lacs monthly via telegram. If you play your cards right and use the relevant tools, eventually, telegram will become a lucrative revenue stream for you.


    How to Buy Advertising on Telegram
    Telegram remains a free messenger, with more than 500 million users all across the globe. It is also an alluring channel for advertisers. Some paid functions were announced in December, and the advertising site is to be launched in 2021. Pavel Durov, the founder of Telegram, states that “Telegram b…


    Using the right tools (Role of Bot)

    In the online space, there are many tools available that can help telegrammers/publishers to monetize their website as well assist them to attract users effectively. One might already be acquainted with some of the tools or are planning to do so. Using at least the two following tools will ease your life greatly: they are multifunctional and rather helpful – Extension for Google Chrome and Telegram Bot.

    After adding the Admitad extension to your chrome browser, the publisher can see the main details of the affiliate program in the browser window of the advertiser webpage. Also, any unique deep link can now be created literally in one click. The tools tend to be highly recommended and useful for bloggers.

    Telegram Bot by Admitad is the tool that immensely helps to work with the affiliate programs from any device where this messenger is installed. The Bot is useful for any telegrammer to create a short link and can also generate multiple deep links at a go making it convenient for both the users and publisher while keeping a check on their earnings. Telegram bots give the app a competitive advantage over other messengers. Bots can serve a lot of marketing purposes and can save marketers a lot of legwork when communicating with clients.


    List of Affiliate Networks to find best Affiliate Programs
    Affiliate networks help you to find the most suitable affiliate program related to your content. Here are the best affiliate networks you should be using.


    Wrapping up

    With the rise in demand for affiliate marketing and with the overall positive responses from the industry, it is sure that affiliate channels have turned out as a win-win situation for both advertisers and publishers. Looking at the positive side, it is best for all brands and publishers to partner with affiliate channels to grow more and look out for better and positive results.

    Remember, Telegram is growing in terms of earnings, don’t miss your chance to find your niche and make money online!

  • How to Buy Advertising on Telegram?

    Telegram remains a free messenger, with more than 500 million users all across the globe. It is also an alluring channel for advertisers. Some paid functions were announced in December 2020, and advertisements began to appear on channels with more than 1000 followers in October 2021.

    Pavel Durov, the founder of Telegram, states that “Telegram became the most downloaded mobile app in the world in January 2021. For the last 7.5 years, Telegram has steadily climbed the rankings for popular apps. Since its launch in 2013, Telegram’s user base has grown over 40% each year.”

    According to Telega.io exchange research, the Russian-speaking market capacity of Telegram channels touched $168.9M.

    Did you know that 74.7% of total advertising traffic is allocated among the 10 most popular categories, which include “Business and Finance” (20.1%), “Women’s Section” (9%), “Mass Media” (7.9%), “Culture, Education and Arts” (6.1%), “Sports” (5.9%) and “Internet and Marketing” (5.9%)?

    Daniel Zee, a visionary with Telega.io and the author of the free Telegram promotion video series, talked of introducing advertisements in the messenger. Besides, Pavel Dorov, the Telegram founder has publicly shared the plan to introduce ads on the platform in December 2020. News reported that the first advertisements appeared on Telegram during the first week of November 2021.  

    Why should you post your advertisements on Telegram?

    Telegram paid promotion has been a rage ever since the launch of ads on Telegram. Advertising on Telegram is easy and the most important fact is that the Telegram promotion offers numerous advantages. These are:

    Advertising transactions cost less

    Find a targeted audience cheaper than Instagram and YouTube. You would get access to the same core target group that follows and trusts a blogger that they follow.  

    Native screen allocation and instant message format

    Almost every Telegram subscriber is a reader. Marketing content is allocated naturally, and thanks to instant notifications, the message can’t be lost in the feed, which is something that you always have problems with on Facebook or Instagram.

    A marketing message occupies 100% of the screen space in Telegram, unlike some decent, three-columned sites where it would occupy only 2%. Taking into account a relatively high CPM (Cost Per Mille, meaning cost per 1k of views), such posting conversion is also higher.

    International market entering

    According to App Annie study, Telegram is the most popular in India, followed by Indonesia, and Russia occupies third place. And after that, we have the USA, Malaysia, Spain, France, Germany, Italy, Brazil, Egypt, and UAE. IT entrepreneurs can now promote their products easier and faster, even in most winning markets.

    How do I haggle, write a quality post, and measure efficiency? And what do I pay attention to when choosing a channel?

    How to Pay for an Ad and Manage Paperwork?

    Some Telegram channel owners are self-employed. And the majority prefer remittance: Paypal, Visa/MasterCard, etc.

    If you deal with a channel admin, be sure to compare his username to the one in the channel description. They must match. If they don’t, it can be fraud, which happens rather often. Notice that in order to contact a true channel admin, you should follow a link in the channel description. Never search for it online.

    Legal entities have a bit more trouble posting an ad in Telegram, as they need some confirmation papers. Here, the most convenient and easy way to get confirmation is to use the Ad Exchange services. They offer all the necessary papers to confirm each case.

    How to Write Quality Post?

    It is really important to adapt your content for the channel, and mostly people tend to overlook this part. However, there are admins who rewrite texts following their own unique style, but those aren’t common. In most cases, you should send text ready to post.

    Here are a few pieces of advice regarding text editing:

    –          Create a clear call to action and introduce the link into the text or a button
    –          Think post allocation through (eye-catching heading, bullets, paragraphs)
    –          Make text useful, as it must not resemble an intrusive advertisement
    –          Prepare some quality images
    –          Don’t overuse emojis
    –          Add some attractive offers (a promo code or some free stuff on subscription)
    –          Be sure to remove previews in YouTube videos if you want to increase views
    –          Make text more legible using allocation, italics, and/or listing
    –          Apply software to proofread and finalize the text, as mistakes are irritating

    How to Check Ad Efficiency?

    Checking the advertisement efficiency is vital if you think that you should advertise on a media like Telegram. Here are some of the easy ways you can check Telegram ad efficiency:

    In case you promote other channels

    The core value here is the value of follower acquisition. You pay $50 and you get 25 users; that makes it $2 per subscriber (and it is cheap). There are no pricing standards here, as it depends on the channel, content, topic, and season. Test different channels, and over time, you will understand the cost of a subscriber in your topic.

    In case you have a website or apps to advertise

    Utilize UTM to view some business intelligence, such as the lead amount. However, transferring users from your main platform isn’t the best solution, and it is better to revert to Telegram.

    Firstly, a site can be poorly optimized for mobile access. Secondly, redirection to another site often results in 90% traffic loss. People aren’t particularly happy to move somewhere, especially after receiving dozens of notifications and a message from Mom on top of that.

    What is best?

    Keep in mind that you can sell almost any services or goods via Telegram. A chatbot is a perfect tool for that. Conversion goes up immediately, and statistics provide you with advert feedback (the number of users who launched the bot and use it on a regular basis).

    Telegram First. And this statement holds true for a brand new marketing campaign or a new company. You create a channel first and then a bot for it. Some mobile support sites and apps are to be launched later on when the company (or campaign) is a success.

    You can then launch another channel, transfer all the landing data to it, and add a purchase button.

    How to avoid the wastage of marketing funds?

    You should test your content before posting. Choose 1–3 channels, publish it, and monitor the feedback (subscribers, purchases, clicks, and bot accessing).

    Next, edit the text and try to purchase all the relevant channels. There aren’t many truly quality ones, and posting will still be cheaper than on various other sites.

    If you are not bound by geography, try to purchase your Telegram topic in advance (six months ahead would be great). And neighboring niche purchases are to be stretched ahead for three months. Update your main niches once in 30 days and once in three months in neighboring ones.

    What should those with limited funds do?

    It is the same. Test your post, improve it, and purchase on the 2–3 best channels (pretest them too). Some online services or exchanges will help you compare sites and choose the best there is to offer.

    A lower Telegram ad test funding limit is $1,000 ($2,000 would do better, though). It would enable you to purchase just enough posts to find out whether it is worth following a chosen strategy.

    Use promo code Talky3 to get your 3% Telega.io Ad Exchange discount for:
    — a catalog of 750 pre-moderated, carefully chosen channels;
    — hot deals bot and discounts;
    — free channel analytics before posting;
    — thorough report, confirmation papers, remittance;
    — agency contacts including NDA and procurement conditions and terms.