The evolution of the use of mobile devices at workplaces has been rapid over the past decade, especially after the pandemic. Remote and hybrid workplaces are thriving, while the in-office device ecosystem differs from before. This is precisely where SaaS solutions for enterprise mobility, like mobile device management (MDM) and unified endpoint management (UEM), have come to the forefront. MDM or UEM have transformed from good-to-have to must-have solutions for modern workplaces.
The global unified endpoint management market continues its growth, with a projected compound annual growth rate of 22.4% from 2023 to 2030. One UEM solution that is stirring up the mobility quotient for enterprises (big or small) is Scalefusion. Scalefusion is a top mobile device and endpoint management software that helps businesses worldwide secure and manage their device fleets.
In this article, we will get to know Scalefusion up close and personal.
Scalefusion – Company Highlights
| STARTUP NAME | Scalefusion | |||
|---|---|---|---|---|
| Headquarters | Pune, Maharashtra, India | |||
| Sector | Information Technology, Unified Endpoint Management | |||
| Founder | Arnab Chakraborty, Harishanker Kannan | |||
| Founded | 2014 | |||
| Website | scalefusion.com |
Scalefusion – About
Scalefusion – Industry
Scalefusion – Founders and Team
Scalefusion – Startup Story
Scalefusion – Vision and Mission
Scalefusion – The Brand Name
Scalefusion – Product & Features
Scalefusion – Business and Revenue Model
Scalefusion – Launching Company Strategies
Scalefusion – Customer Growth and Retention Strategies
Scalefusion – Challenges Faced
Scalefusion – Most Successful Marketing Campaign & Strategy
Scalefusion – Growth
Scalefusion – Marketing Strategy
Scalefusion – Recognition and Achievements
Scalefusion – Funding
Scalefusion – Competitors
Scalefusion – Future Plans
Scalefusion – About
Scalefusion is the flagship product of ProMobi Technologies. It is a mobile device and endpoint management platform. Since its launch in 2015, Scalefusion has been on a steady trajectory of growth and evolution. The company has achieved numerous milestones along the way, like the Android Enterprise Gold Partner badge, recognized by G2 in its 2024 report as Leader in Winter and High Performer Enterprise. Scalefusion was also recognized by G2 in various prestigious categories in its 2023 report—one of the best IT management products, best support, high performer, users most likely to recommend, fastest implementation, and best-estimated ROI.
Scalefusion is also positioned in the Midmarket Context: Magic Quadrant for UEM by Gartner, recognized as a Great Place to Work, and has achieved a high Capterra rating of 4.7/5. Throughout this journey, Scalefusion has consistently delivered on its mission to provide world-class customer service and make device management simple and effortless for businesses worldwide.
Scalefusion | The Next Gen
Scalefusion – Industry
The UEM industry has experienced remarkable growth since the onset of the pandemic. With the sudden shift to remote work, companies sought effective ways to manage their dispersed workforce. Among the exciting developments on the horizon, the Scalefusion team anticipates a surge in the adoption of IoT-based solutions in various business applications bolstered by the widespread rollout of 5G technology.
The key question is no longer “if” or “when” these innovations will take root, but rather “how” well-prepared businesses are, in harnessing these technologies to drive superior business outcomes. The responsibility for efficiently managing these cutting-edge solutions often falls on MDM/UEM solutions like Scalefusion. It’s the age of disruptive technologies; to be at par, Scalefusion wants to continue to do what it does best—keep customer needs at the focal point of everything.
Scalefusion – Founders and Team
Arnab Chakraborty and Harishanker Kannan co-founded Scalefusion. As the CEO, Harishanker oversees the strategy and day-to-day operations of Scalefusion, taking charge of hiring, legal, growth, and expansion functions. His role includes setting the overall strategy and direction for the company. Arnab is the CTO at Scalefusion. He leads product development, engineering, support, and design. Basically, he is all things tech!
Arnab and Harishanker initially crossed paths as colleagues in 2007, working for a product-based startup. Driven by a deep conviction, their shared passion for startups led them to brainstorm into an entrepreneurial venture. Subsequently, they gained valuable experience working in other organizations, learning the processes necessary to launch a successful venture. In 2014, the dream was realized, and Arnab and Harishanker founded ProMobi Technologies, Scalefusion’s parent company.
Today, the Scalefusion family has grown to a close-knit team of 200. It stands by 7 core values: empathy, respect, communication, curiosity, innovation, ownership, and impact. The founders firmly believe that the behavior of leaders in a company significantly influences its culture. They take pride in the fact that they’ve been successful in imparting these values from team leaders to their extended teams. Arnab and Harishanker have cultivated an office atmosphere where people are eager to work and inspired to contribute innovatively.
The ProMobi approach to hiring is straightforward: prioritize passion, character, integrity, and drive. Once an individual joins the team, the organization assumes the responsibility of providing them with opportunities for personal and professional growth
Scalefusion – Startup Story
The journey of Scalefusion (formerly known as Mobilock Pro) commenced in 2014. What began as a basic Android kiosk-based locking application evolved into a comprehensive device and endpoint management solution. Initially, it was launched as a standalone, free Android app on the Google Play Store to gauge market interest. The dashboard was based on what customers asked for. In turn, customers themselves helped the company get the Product Market Fit.
Scalefusion’s vision was to simplify mobile devices and endpoint management, a vision the team wholeheartedly realized. Today, it proudly positions itself as an MDM/UEM solution dedicated to streamlining the device management journey, removing complexity from the equation.
The Scalefusion journey started as a product primarily focused on serving SMBs in the Android device management niche. However, it expanded its horizons, extending MDM capabilities to encompass iOS, macOS, Windows, and Linux management. This transformation marked a significant shift as it evolved from an Android and SMB-centered solution to a full-fledged MDM provider suitable for small, medium, and large-sized businesses.
Scalefusion – Vision and Mission
The Scalefusion mission is to simplify endpoint management for companies worldwide with a customer-centric approach, and it strives to foster a culture that places the customer at the centre of everything it does.
Scalefusion’s long-term vision is to be a global leader in mobile device and endpoint management, providing innovative solutions to businesses of all sizes. It aims to be the go-to solution for organizations looking to streamline their device management processes and improve their overall security posture. The goal is to continuously evolve the platform to meet the ever-changing needs of a connected world and to be at the forefront of the endpoint management space. Scalefusion is committed to expanding its solution set, widening its presence in key markets, and building strong partnerships to deliver excellence to our customers.
At Scalefusion, the core belief is that technology should empower businesses, not complicate them. And so, it focuses on making its dashboard experience as easy as possible. Through this, it wants to empower IT admins to manage devices and endpoints effortlessly and streamline IT operations.
Scalefusion – The Brand Name
When deciding on a name, the company sought something straightforward and reflective of its core value proposition. The name “Scalefusion” was chosen, derived from the concept of the “fusion of endpoints at scale,” effectively encapsulating the essence of what the company does.
Scalefusion – Product & Features
Scalefusion is a mobile device and endpoint management solution that helps IT admins manage, monitor, and secure organization devices like laptops, mobiles, smartphones, PCs, tablets, rugged devices, and digital signage. It supports the management of Android, Windows, Linux, iOS, and macOS platforms across different industry verticals.
In simple terms, if a company has 200 devices used by its workforce, Scalefusion helps the IT administrator manage and monitor these 200 devices. Organizations can remotely push and manage configurations, content, and applications to meet business needs. Enterprise IT teams can remotely resolve/troubleshoot device issues and have a ubiquitous view of the devices on one single console, which is the Scalefusion dashboard. Scalefusion offers a variety of device enrollment options, including Bring Your Own Device (BYOD). BYOD is set to be a massive trend in modern workplaces, and Scalefusion is in sync with this through features like Android Management API (AMAPI) BYOD enrollment.
Scalefusion’s USP lies in the simplicity of our solutions, seamless integration, and top-notch security features. Some of the major technologies that we work on are Ruby on Rails, Java, React, Angular, Kotlin, C#, .NET, C++, Objective-C, and Swift, built on a network stack of HAProxy, NGInx, ELK, and other tools.
Scalefusion – Business and Revenue Model
Scalefusion’s pricing structure is designed with flexibility in mind, catering to businesses of various sizes and their feature requirements. As of 2024, the pricing starts with an ‘Essentials’ plan, priced at just $2 per device per month. Next up is the ‘Growth’ plan at $3.5 per device per month, offering additional features and capabilities. For those seeking a top-tier offering, the ‘Business’ plan is available at $5 per device per month, providing a comprehensive set of tools. For large organizations with complex use cases, the ‘Enterprise’ plan is available at $6 per device per month.
In addition to these competitive pricing options, Scalefusion provides valuable benefits to its customers, such as the flexibility to customize solutions to meet specific needs, purchase licenses in bulk and activate them in batches, and the convenience of reusing licenses for lost or damaged devices.
Scalefusion follows a subscription-based revenue model, offering a predictable and cost-effective approach for businesses. It established partnerships with key players in the APAC, US, EMEA, and LATAM regions to support global expansion. These partnerships are integral to Scalefusion’s mission of extending its reach to diverse markets and geographies, ensuring its solution and features are accessible and effective for businesses worldwide.
Shubham Kumar
Scalefusion – Launching Company Strategies
In 2014, the free version of our product, which was initially called MobiLock, was launched on the Play Store. By then, the mobile device management industry had been around for quite some time in a niche category. People were downloading and using the MobiLock app, and this motivated the team to start working on the backend of its mobile locking software, which was later named MobiLock Pro.
Securing the first 100 customers was an incredibly rewarding experience. Right from the outset, the team was committed to two fundamental principles. First was providing exceptional customer support, wanting to be there for its customers every step of the way. During those days, the team consisted of about five people, all taking on the customer support role.
Second, the team focused on the concept of ‘instant gratification’. It wanted to create a user-friendly, intuitive solution with a simple learning curve. Instant gratification happened when the customers could easily enroll 100 devices on our dashboard in just 5 minutes. This immediate positive feedback helped Scalefusion build a group of satisfied customers.
Scalefusion – Customer Growth and Retention Strategies
To facilitate further growth, alongside the initial two strategies, Scalefusion’s focus shifted to engaging with small and medium-sized businesses (SMBs). Given their typically smaller teams and instances where the founder often doubles as the IT person, SMBs tend to require straightforward solutions for their simpler processes. So, Scalefusion targeted SMBs and helped them solve the challenges they faced with their enterprise mobility management. This approach provided valuable insights into various industries and an understanding of the diverse nature of operations across different companies and startups. The experience prepared the team for the next phase of Scalefusion’s business development.
Moreover, Scalefusion strongly emphasized broadening partnerships and establishing region-wise teams, with a particular focus on ensuring proficiency in local languages. This strategic approach enabled the company to immerse itself in diverse markets and better comprehend the unique needs of customers across regions. As a result, Scalefusion successfully established extended teams in LATAM and APAC, enhancing its capability to connect with and cater to the specific requirements of different regions.
Scalefusion – Challenges Faced
The most challenging part was scaling the team. From the initial phase, the founders have strived to build a core team that is dependable enough to lead their respective domains, be it product, engineering, marketing, sales, HR, and operations. Scaling people, teams, and processes while retaining the company’s values was challenging. It developed a carefully sanitized hiring process and constant in-house mentoring to overcome this. And things have worked out well.
As a self-funded startup, effectively managing finances was another challenge during the early days. The company implemented a strategy of establishing monthly targets to ensure a consistent positive cash flow. As it began generating revenue, it extended its financial runway from three months to six months and beyond, but closely monitoring our expenditures was a hurdle we initially faced.
Scalefusion – Most Successful Marketing Campaign & Strategy
Scalefusion’s marketing strategy during its initial years differed significantly from its current approach. With a primary focus on small and medium-sized businesses (SMBs), the marketing tactics were centered on inbound strategies. This approach proved beneficial, particularly given the limited team size at that time, as it negated the necessity for extensive customer education. Conversions were swift, as Scalefusion delivered precisely what the target audience sought.
The emphasis was placed on organic channels, including SEO and user-friendly content on the Scalefusion website and blog. Early on, geo-marketing was also incorporated. Maintaining a tone that avoided excessive corporate jargon and intricate content was pivotal in Scalefusion’s success, preventing overwhelming its customers.
Over time, the marketing strategy evolved to capitalize on the simplicity of the Scalefusion dashboard. The positive feedback for the straightforward and easy-to-use interface prompted a campaign with the tagline ‘It’s Simple. It’s Scalefusion.’ This campaign was prominently featured across Scalefusion’s website, campaign pages, videos, and social media. The success of this campaign was evident in the increased website visits, demo calls, and signups.
Scalefusion – Growth
Scalefusion is headquartered in Pune, India, with other offices in Gurugram and Bengaluru. It also has overseas offices in France, Mexico, the USA, Canada, and Latin America. It has recently shifted to a new and owned office space that reflects its company culture and values.
Scalefusion was recognized as a leader by G2 in Winter 2023 and in Gartner’s Midmarket Context: Magic Quadrant for UEM. Additionally, it has a Capterra rating of 4.7/5 for its service. The Customer Satisfaction Score (CSAT) has been consistently 95% for three years.
During its course, Scalefusion has garnered the trust of 8000+ customers—Radisson, Magna, Go Air, Decathlon, and Talabat—to name a few.
Scalefusion – Recognition and Achievements
Here are the Top Recognition and Achievements of Scalefusion:
- Android Enterprise Gold Partner
- G2 recognized Scalefusion as the Leader in Winter 2024
- Scalefusion MDM Listed #36 in G2’s list of the Best IT Management Products for 2023
- Positioned in the Midmarket Context: Magic Quadrant for UEM by Gartner
Scalefusion – Funding
No funding has been raised; Scalefusion is a 100% bootstrapped company.
Lakshya Singh
Scalefusion – Competitors
Some of the top competitors of Scalefusion are:
- ManageEngine Endpoint Central
- Microsoft Intune
- Workspace ONE
- Jamf Pro
- Hexnode UEM
- IBM Security MaaS360
- SureMDM
- Citrix Endpoint Management
Scalefusion -Future Plans
Over the next two years, Scalefusion’s strategic roadmap will encompass regional expansion and enhancing the product’s feature set. One significant development on the horizon is introducing support for managing Chrome OS, offering a broader spectrum of compatibility.
To streamline the enrollment process for companies that lack individual company IDs for their workforce, Scalefusion has launched OneIDP, its inbuilt user identity and access management (IAM) solution. This innovation will make onboarding smoother and more accessible for our clients.
Furthermore, Scalefusion aims to extend the reach of the product by forging substantial partnerships within the EMEA region. These collaborations will be pivotal to its pursuit of expanding its market presence and serving a more comprehensive range of businesses.
The long-term roadmap foresees the integration of a multitude of devices, especially as the future promises an increasing role for AI, IoT, and self-service devices for public use. Thus, Scalefusion has already started leveraging AI with the introduction of AirThink AI in 2023. In the future, Scalefusion is determined to bolster its AI capabilities further in the endpoint and device management space. Consequently, managing, controlling, and securing endpoints and devices and the associated data will continue to become imperative.
FAQs
Who are the founders of Scalefusion?
Arnab Chakraborty and Harishanker Kannan are the co-founders of Scalefusion.
Which operating systems does Scalefusion support?
Scalefusion MDM provides support for managing Android, iOS, macOS, Windows, and Linux devices.
What is the long-term vision of Scalefusion?
Scalefusion long-term vision is to be a global leader in mobile device and endpoint management, providing innovative solutions to businesses of all sizes.
