ṄThis article has been contributed by Neena Dasgupta, CEO & Founder, The Salt Inc.
Imagine a young software engineer, Meera, who has spent years building her tech career. She dreams of starting her A.I.-driven venture but, while raising a toddler with limited help at home, the rigid 9-to-5 work culture seems an impossible hurdle. Across the city, Riya, a data scientist, has the skills and ambition, but she does not have the right mentors to guide her on her entrepreneurship journey. Their stories aren’t unique. They represent thousands of women in India who have the potential to lead the next big innovation in tech but are held back by systemic barriers. What if we could change that? And more importantly, how do we create an ecosystem to support that?
Flexibility: A Necessity, Not a Perk
Flexibility in work hours and structured mentoring programs are not just perks, they are essential tools that can empower women entrepreneurs in tech. Digital platforms allow work to happen anywhere, anytime and it’s time the entrepreneurial ecosystem catches up with this change. The Indian government is even drafting policies to support flexible work for women, recognizing its potential to boost female participation in the workforce.
However, flexibility alone is not enough. Flexibility is needed, as well as discipline and structure to succeed. That would require a well thought out plan to manage the expectations at home and from work. Being an entrepreneur, time is an owned commodity that needs to be used well to ensure business growth. There are a few things that always help to navigate this flexibility –
Draw clear space boundaries. Make sure you have an office space designated at home that has all things needed to ensure uninterrupted work
Calendar work hours and personal hours very clearly. This is specially critical when there are young children at home who need attention. Planning work around their schedule becomes important to ensure productivity, but most importantly growth.
Build a strong support system at the home/work space to maintain the sanctity of the defines spaces.
Always make a quarterly plan to track progress, map expectations and make the right adjustments needed to remain efficient and stay the course.
The Power of Mentorship
The next step is to ensure you have a good mentor – a guiding force helping navigate the transition to entrepreneurship. The mentor ensures that one comes to terms with the obstacles and constraints and doesn’t lose vision of the goals and plans. Structured mentorship programs have proven to be game-changers. Take the Accenture Women Founders Program, for example.
This initiative is specifically designed to support women in tech, providing them with mentorship, industry connections, and resources to develop deep-tech innovations. Google’s ‘Women Will’ program has been instrumental in providing digital literacy, business training, and leadership guidance to aspiring women entrepreneurs.
One needs to follow the three basic principles to ensure one gets the most out of the mentorship.
Make a plan together and schedule fixed calls (possibly bi-monthly)
Review the plan weekly by self and mark out the challenges, the triumphs
Review the plan progress with the mentor and update it to add new wins, new challenges
Beyond mentorship and flexible work policies, one more crucial element that often gets overlooked is visibility. Focus on building your brand. A great idea can only make an impact if people know about it. Apart from funding, women entrepreneurs need to be seen and heard. A strong personal brand, built through storytelling, media presence, and thought leadership, can open doors that traditional networking cannot.
Whether through podcasts, articles, or speaking engagements, sharing real struggles and wins can inspire others and create stronger support systems. When one woman shares her journey, she lights the way for many more. Collaboration is another powerful tool. When businesses, investors, and industry leaders join forces with women-focused ventures, they amplify efforts to level the playing field. It’s critical to become part of communities where one can meet, discuss and share thoughts and ideas. This peer connection allows for great collaboration ideas and also ensures that community support is available at all times.
Policy & Financial Support for Women Entrepreneurs
Of course, none of this can be sustained without policies that actively support women in tech. Financial incentives, grants, and targeted funding for women-led startups can also remove significant barriers to entry. While government-backed schemes such as the Stand Up India initiative are already helping bridge the gap by providing easier access to funding for women entrepreneurs, ensuring that lack of capital is no longer a limiting factor, there needs to be a stronger policy ensuring that these women founders get the support needed to apply for these funds.
The Future of Women in Tech Entrepreneurship
The shift towards a more diverse entrepreneurial ecosystem benefits not only women but also the economy as a whole. Diverse thinking generates superior solutions, and when women succeed, industries benefit. This further emphasizes the need to establish a strong support mechanism for women in the technology landscape. The tech industry’s future in India depends on how well it can empower women entrepreneurs with flexibility, mentorship, and adequate resources.
Archaic work patterns must change, mentorship must be available, and more effective policies must be put in place to make it a conducive environment for women-owned startups. The next Meera or Riya must not have to sacrifice ambition for pragmatism. With proper support, more women will start and grow businesses, and with that, new ideas and innovation will bolster India’s tech industry.
This article has been contributed byArpit Jain, Director, Arkade Developers.
Earlier to marketing real estate the most common methods included using newspapers, magazines, word of mouth and in-person visits however, the scenario has tremendously changed over the past few years. Nowadays, technology is a key factor that defines how real estate professionals can reach out to more people, making process more efficient, and provide more interesting experiences to potential customers. This is not only changing the ways in which basic real estate properties are advertised and promoted, but also changing the way clients purchase properties to be convenient, simple, and sophisticated. This article focuses on how the technological advancements have impacted the marketing of real estate and the tools that makes that possible.
The Importance of Real Estate Marketing
Increased Visibility
Marketing takes a property to a much further range where more people perceive it rather than when it stays in the developer’s garage. Therefore, through these demonstrations, a property developer can attract a class of buyer who otherwise, would not have come into contact with the property. Marketing is critical in distinguishing a property out of the numerous offerings in the market hence a greater clientele base.
Lead Generation
Marketing assists in pulling through potential consumers who are searching for homes they want to buy. The right audience being in touch with ads displayed on the internet, and social networking sites along with the optimized websites, agents are sure to get leads which are interested in buying or investing in property.
Faster Transactions
Marketing communication not only identifies the right target market, but it also shortens the turnaround time in buyers decision-making process. Since buyers are able to get information about the property through the virtual tours, clear description and easy access to lists, agents are able to sell properties faster thus being able to sell the listed properties faster as well. Through virtual tours and swift availability of property information, the pace of a sale can be fast, thereby reducing time.
Improved Reliability
A good and impressive marketing tricks & professional branding contributes towards trust. Consumers are more inclined to contact or visit a real estate agent or a listing which looks professional and trustworthy and thus generating more qualified leads and faster sales.
Structure Patron Relations
Marketing is not just about sales, it is all about the relationships. The technological advances such as e-mail marketing, Customer Relation Management and the social networks allow the agents to keep in touch with the former clients with the aim of doing business with them in future. This is very vital in ensuring the agents achieve long-term success within the market.
Technological Tools Transforming Real Estate Marketing
Objectives of using technology in real estate marketing extend beyond that of a broader audience outreach. Different tools and platforms that have made it easier for agents dealing in real estate to market properties and close deals. The key technologies include –
Virtual Tours & 3D Walkthroughs
Virtual tours enable the space to be accessed remotely, which is physically convenient to browse through homes, whereas 3D walkthroughs are realistic and enable quick decisions to be made on potential homes without physically stepping into many homes.
Artificial Intelligence (AI) and Chatbots
With capabilities of offering immediate answers to the potential buyers, the use of artificial intelligence in powers of systems like chatbots has become more and more popular. These tools answer questions round the clock, thus reducing the time that prospects have to wait to seek answers, useful to agents in keeping engaged with prospective customers.
E-Signatures & Digital Contracts
There has been an improvement in paper work where e-signature platform such as DocuSign has been implemented. All these technologies enable parties to sign contracts from the comfort of their homes and therefore closings can be done remotely.
Targeted Marketing & Personalization
Big data and AI help the real estate market to provide specific offers and adapting to clients’ choices and needs. This saves a lot of time since the buyers are provided with homes that meet all their requirements in terms of preferences.
Online Mortgage Pre-Approval
Most real estate sites today have a mortgage pre-approval form where buyers can fill in and obtain approval for their loans online. These non-financial benefits increase the immediate potential for financing information access and boost offers to proceed faster, thereby facilitating faster transactions.
Benefits of Technology in Real Estate Marketing
Wider Reach
The use of technology helps real estate agents to market properties online, major social networks, and online virtual property tours. This reduces geographical constraints, sellers can easily reach potential buyers in other cities or even other countries thereby increasing their client base.
Increased Engagement
Virtual staging, open house, property video tours, 3D models, and constant social media posts increase the desirability of the properties. The interactions with the properties can be higher and buyers are able to study the properties in detail with no regard for their location.
Cost-Efficiency
Strategies such as Customer Relationship Management systems, mass email blasts, and online adverts also eliminate costly conventional marketing techniques. These tools assist agents with activity generation and lead management to reduce cost, time, and optimize marketing spending.
Faster Decision Making
Technological support of data analysis and AI helps the agents to draw faster conclusions on the pricing and promotion of the properties. Up-to-date information on market changes or buyer behaviour allows companies modify their strategies and sell or buy products at a faster pace to the benefit of all.
Future Trends in Real Estate Marketing
AI and Automation
It is predicted that artificial intelligence and automation will become more adopted in marketing real estate by providing tools for prediction, personalization and efficiency. These technologies will assist agents in decision-making by enabling them to work through that process more quickly and efficiently than before.
Increased Use of Virtual and Augmented Reality
The use of VR and AR will only advance further, providing even more realistic property viewing and a real opportunity for buyers to imagine the spaces before they are constructed. This will make property tranquil and lively to interested buyers who do not have time to visit the property directly.
Big Data and Predictive Analytics
The ability to monitor the activity of consumers and what markets are likely to trend in the future will keep marketing more specific and efficient. Real estate professionals shall be in a position to deliver bespoke services depending on the buyers needs.
Technology has greatly changed the way real estate is marketed & offered presenting more efficient methods, tools and means of reaching the target customer. There is no doubt that there are challenges like high cost and data privacy issues they are all over powered by the advantages. Understanding of the latest tools and knowing what trends are likely to prevail, allows real estate specialists to become more competitive and offer better experiences to clients. As the industry advances, technology will continue to play a leading role in changing the way the properties are marketed and presented.
This article has been contributed by Muskan Kakkar, COO and Co-Founder, GoMechanic.
Customer experience is what sets an automotive service business apart. An automotive industry continues to rapidly evolve with rising tech and personalization dependences to compete and address customer needs. This guide provides action-based strategies, together with real-world examples from key brands, on how best to transform your service offerings as well as improve customer satisfaction.
Building Operational Efficiency Using Technology
Advanced technology can greatly streamline your operations and improves customer care. Here’s how the industry leaders manage it:
Ford Service Management System:
The automobile corporation, Ford, implemented an advanced service management system which displays real-time service progresses and even controls its entire process. Such a system then sends texts or emails to customers with respect to the service in motion, removing uncertainties and making it transparent.
BMW App Integration:
BMW’s iDrive is directly available on the dashboard where a customer can book appointments and know whether his car is in the shop or not.
Actionable TIP:
Invest in a robust service management system that is capable of doing real-time updates and notifications. This technology is going to help you manage customer expectation and reduce that feeling and anxiety about possibly improper service.
Data as Personalization of Customer Experience
Personalization boosts the experience of the customer by tailoring services according to the precise needs of the individual. The majors in brands in automobile brands use data analytics to achieve this aim:
Predictive Maintenance of Mercedes-Benz:
It predicts whether its maintenance is required based on information from the vehicle sensors, and sends a notice to the customers beforehand. As a consequence, surprise break downs are thus less likely to occur.
Targeted Campaign of Toyota through Customer Service History and Preference:
Toyota sends personal offers and reminders of the service before it is due to increase engagement and leads to maintaining the cars in time.
Actionable Tip for Your Shop:
Use customer data to make personalized service reminders or targeted offers. Install tools that analyze the vehicle data so that service needs are anticipated and proactive notification is sent.
AI and Machine Learning for Better Service
The AI and ML are making the acts of automotive service different as it helps to make the diagnostic procedure much more accurate and efficient in operation as
Audi AI Diagnostic Tools:
With the huge deployment of AI in diagnostics, Audi is using its quick and right diagnosis approach through the AI system. This helps cut down time to a large extent wherein it takes much time to identify the issues with a vehicle. Then this means faster service and improved satisfaction of the customer in question.
ML for Battery Health in Tesla:
Tesla uses ML to monitor its batteries for status of health and predict when to replace or service, which will prevent performance issues from occurring.
Actionable Advice:
Implement AI-powered diagnostic tools and ML algorithms to improve diagnostic accuracy and service productivity. This will enable you to resolve issues even more efficiently and effectively.
Automation of Customer Experience Journey
Automation can be utilized to include many procedures in the customer service chain, from the initial inquiry towards the collection of feedback:
Volkswagen’s Automated Customer Service:
Volkswagen utilizes automated chatbots to manage their service inquiries, make appointments, and even provide updates in real time. This enables them to reduce manual interventions as much as possible while maximizing efficiency.
Toyota’s Automated Systems for Feedback Acquisition:
Toyota automates the process of collecting post-service feedback; this helps Toyota analyze it quickly and draw actionable insight towards making the quality of the service better.
Actionable Tip:
Automate routine activities such as appointment scheduling, service updates, and gathering feedback from customers. Efficiencies will, then, improve, and your employees will be able to work out more difficult customer issues.
IoT connects vehicles to its associated service centers, enabling real-time monitoring and the most advanced diagnostics. This might improve the execution of service by better highlighting, to a detail analysis, the performance of the vehicle and any problems in it.
Real-Time Vehicle Monitoring:
IoT sensors continue to collect vital data about the health of a vehicle so that issues are detected before they become critical.
Remote Diagnostics:
Technicians can test and diagnose faults and communicate with customers more accurately about time required and estimates.
Customer Interaction:
The customers are made aware of the status of their vehicles in due time, thereby building trust and confidence.
Tesla’s Over-The-Air Upgrade:
Tesla monitors their vehicle’s performance through IoT and thus upgrades them over the air with the aid of which they ensure the vehicles are properly functioning without having to take them to the service center.
Customer Feedback Collection and Application
Effective customer feedback collection is needed for continuous improvement and good service delivery:
BMW’s Over-the-App Customer Feedback Collection:
BMW collects customer feedback through their mobile application. BMW makes sure prompt action upon any problem that has arisen, and they get ideas for the improvement of services through it.
Audi Follow-Up Surveys:
Through follow-up surveys post servicing, Audi involves the customer by seeking comprehensive, detailed opinions and responds immediately to anything problematic.
Actionable Tip:
Strategize a mechanism to collect, analyze, and enhance customer feedback constantly. Apply those learnings to data-driven, incremental value for better overall service.
Designing a Seamless Multi-Channel Service Experience
A multi-channel approach helps ensure the customers have a less disjointed experience, regardless of where they happen to connect with your service center-online, from mobile apps, or in-person.
Key Takeaways
Unified Communication Channels: Unify all communication channels such as email, chat, and phone support to provide a coherent experience.
Consistent Service Standards : Ensure the standard of service and information is always consistent, regardless of what channel they receive it through.
Omni-Channel Integration: Services should offer customers to initiate a process on one channel and then complete it in another channel without disruption.
Example:
Mercedes-Benz Multi-Channel Platform: This car company offers its customer a fully integrated platform which allows the customer to order service, to track the progress of the service order and even to communicate with the service advisors through various channels.
Technological and personalizing approaches will really help automotive service businesses improve customer experience. Investing in real-time tracking, data analytics, AI, and automation will not only process things but also make it a much more personalized, satisfying customer journey. Implement these strategies to help you remain competitive and ensure that your customers receive the best possible service.
In-House Web Development vs Outsourced Web Development? It’s a topic that has been debated by almost every website owner and business owner in the world today.
It’s no longer just a question of how much money you can save on hiring a team of developers to make your website. There are many other factors that can influence your decision when choosing to outsource or in-house design a website.
You’ve decided to outsource your web design. There are many factors that may have drawn you to this decision including the budget, time, and technical skills of the company doing the work for you. But what about the cost?
What’s the true difference between in-house development and outsourcing web design? Here we compare a few points. Let’s get started.
In-house web development is when you develop your own website, using the tools and software that you want. You can use any technology or programming language that you want to build it, and the only limit to how long it takes is how much time you have available. While this may seem like an easy way to get a website up quickly, it can also be very expensive.
Advantages of Using In-house Web Development
In-house web development often provides you with a better understanding of your company’s needs and processes, which can lead to more effective solutions. Outsourcing can often leave you with a different perspective on what you’re trying to accomplish than the one you have in-house.
In-house web development helps small business owners build their brands and grow their businesses by providing them with an online presence that reflects their values and mission statement. Outsourcing can take time away from other aspects of business growth (like marketing or hiring), which isn’t always possible if you’re just starting out as a small business owner with limited resources available at the moment.
Disadvantages of Using In-house Web Development
A big disadvantage is an increased cost. When you are hiring someone who knows what they are doing and has years of experience in the industry, it means that you will have to pay more money for them than if you were simply hiring someone who was just starting out.
Another disadvantage is that there is no guarantee that your website will actually work properly when it goes live on the Internet. This can be especially problematic if you are trying to sell something or have other types of personal information available on your website; this is why having a professional company handle all aspects of your project is recommended rather than trying to do all these things yourself.
Outsourced Web Development has been around for quite some time now. It’s one of the most common ways of getting a new website created for businesses or individuals who don’t have the time or expertise to do it themselves.
Outsourced web development companies will typically take your information about what kind of site you are trying to build and what features you need in order for it to be successful on the market, then use their own experts in order to create a great-looking site with all of the necessary features needed by their clients.
The cost of an outsourced web development company varies widely depending on how complex your project is going to be (i.e., if they will be creating multiple pages instead of just one).
• It increases the ability to focus on other aspects of your business while the development is being done.
• It’s usually cheaper than in-house development since you don’t have to pay for employees and office space.
Disadvantages of Using Outsourced Web Development
You’ll have less control over how things go if you outsource this type of work; therefore, make sure that your team understands how much power they have over their employees’ work ethic and performance standards so that they feel comfortable acting as supervisors over them when necessary (e.g., when dealing with difficult clients).
Another disadvantage of outsourcing web development is that if you fail to complete the project then your company will suffer from it and this may lead to some consequences such as losing customers or spending less on marketing efforts. However, if you do it right then there are no disadvantages involved in this kind of project as everything goes according to plan and no issues occur which can cause problems for your business.
Factors to Keep in Mind Before Choosing
Rank
Top Outsourcing Destinations
Most Outsourced Services
1
India
IT and software development
2
Philippines
Customer service, back office
3
United States
Tech support, IT-related services
4
Ukraine
IT outsourcing
5
Poland
IT and software development
6
Brazil
IT outsourcing
7
South Africa
Contact center, IT outsourcing
8
Malaysia
IT and software development
A major consideration in the web development industry is whether to carry out development in-house or to farm it out. There are many factors involved when deciding whether to carry out web development in-house or outsource it.
In-house development is the most reliable option, but it’s also the most expensive. You’ll need to hire developers who can write code and manage the project from start to finish. You’ll also need to invest in tools like a web editor that makes it easier for your developers to create and edit the content on the site.
On the other hand, if you want someone else to build your site for you, then Outsourcing development is an excellent option because it saves time and money. Vendors will provide everything from design through implementation, so all you have to do is pay them! This type of development is ideal if your website has a large number of pages or users who will be accessing the site frequently (like a business).
Another factor is speed. If you know what you want your site to look like, then outsourcing may be a good option for you because companies can work faster than if they were doing it themselves. This can help get your website done faster and with less stress for all involved parties involved (both customers and business owners).
Another consideration is how long it takes for a company to deliver on its promises. Some companies take longer than others because they might not know the answers upfront; but if they do know them ahead of time, then this could be an advantage too!
In-House Web Development or Outsourced Web Development, Which one to Choose?
It’s a good question without any clear answer, But it is wise to analyze your need and budget before choosing either In-house web development or Outsourced web development. Both in-house and outsourced web development can be successful, but they have their own pros and cons.
In-house development is more cost-effective than outsourcing, but it also requires more time and effort to make sure everything’s done right. Outsourcing is more affordable than in-house development, but it can be difficult to find someone who specializes in your niche or industry.
Outsourcing a website design can seem like the best option for most companies but think about it from this perspective: if you were trying to hire someone to design a business card, what would be their qualifications? Or how do you choose between two different clients’ needs? Are they going to look at your business card or listen to what you have to say? Will they create something that represents you and your brand well or will they end up designing something that doesn’t work with what you need? That’s why it’s important to consider both sides before making an ultimate decision on which path will work best for your company.
To put it in simple words, your choice should be based on your business and how you want to operate within it. Seeking outside, independent help is a good idea if you wish to overcome the hurdles of project ownership and management, or if your business simply can’t handle ongoing development. On the other hand, if you want to expand your in-house development team or are looking to grow your company’s expertise in this area, that’s something worth exploring. Whatever path you choose will depend on your specific needs and circumstances—which is why it is good to consider all options fully before making a final decision that could greatly impact the future state of your business.
FAQs
Is outsourcing more cost-effective?
It depends on the company. If your company is small and agile, then yes, it’s probably not worth the extra cost to outsource. You will be able to work with a firm that has better training and experience, which means they can get the job done faster and cheaper. But if your business is growing quickly, or if you don’t have the time or resources to manage multiple contractors, then outsourcing may be a good option for you.
Why in-house development is the best option in development strategies?
In-house development is the best option in development strategies because it allows you to maintain full control over the process and create something that you are proud of. Even if your company is small, you can still do this. You can hire someone who has experience with the tools and technologies you need for your project or even a freelance developer who will work with you to create something amazing.
How should agencies determine whether to outsource or develop Web sites in-house?
Agencies should determine whether to outsource or develop Web sites in-house based on a number of factors, including: -The agency’s size and resources -The size and type of project they’re working on -Whether or not they have any experience developing or maintaining an online presence -Their knowledge of the industry’s latest trends and technologies
Jute bags are used for shopping purposes. Our environment today is polluted to an extreme level. Nowadays, printed jute bags are used for shopping purposes too. Jute is a long, soft, shiny vegetable fibre. It is also popularly known as Golden fibre. Currently, it is one of the strongest all-natural fibres available throughout the globe. Jute fibre is reusable and biodegradable. Starting a jute bag-making business is a great decision to start. It is also a profitable business because the usage of jute bags has excessively increased over the last year. People nowadays carry these bags as a style trend.
There are several different types of bags that are very popular in the market. A recent study has shown that the general public has become very bored with carrying leather bags. The jute bag-making process is simple. Any individual can start this business even from home. Furthermore, this is a great opportunity for women, housewives, and mothers too. In this article, we will discuss how to start a jute bag-making business.
Before starting and making a jute bag business plan, you should know the different types of Jute bags you can manufacture. There are numerous types of jute bags you can find in the market. According to lamination or lining, there are three different types of bags.
Jute bags are versatile and can be used as gift bags
These bags are used as shopping bags all over the world
It is used for transferring products from one place to another
Identify the Demand of Jute Bags
Global Jute Bag Market
Jute has properties like low thermal conductivity, remarkable insulation, and moderate moisture retention. So Jute bags are strong enough to pack bulk goods. The growing environmental concerns have also increased the customer’s inclination toward natural and biodegradable products like jute bags.
As per industry estimates, India has exported millions of jute bags mainly to Europe. The production of this item which is mainly in the micro and small enterprises has picked up substantially in the last few years. There is a big scope globally for Indian jute shopping bags as an alternative to plastic bags. India holds the majority of shares representing the leading producer of jute bags. Additionally, the benefits offered by jute bags such as their biodegradability, durability, low cost, high strength, etc. have supported the market growth.
According to a survey, the jute bag market value had touched $ 1.9 Billion in the year 2020. Jute bags recorded an 11.5% CAGR from 2011 to 2018. The global jute bag market size reached $ 2.3 Billion in 2021. The market is expected to reach $ 3.3 Billion by 2026, exhibiting a CAGR of 9.4 % from 2022 to 2027.
Jute Bags Business Planning
When you start any business there are various things you need to consider. Whether you are in the beginning stages of starting your own business or planning on taking it to the next level, you will need a clear and informative business plan. You need to ask yourself, Where do I want it to go? What will my business look like? A business plan will provide readers with all types of information they need to understand your business’s purpose and capabilities. You have to be willing to add, edit, or even remove certain portions of your business plan when new information becomes available.
Choosing Location of Your Business
Choosing a business location is all about setting your business for success. You need to put careful thought into where you want to establish your Jute bag business.
Some tips for choosing a good location:
Before you start looking for a business location you need to create a business budget for your expenditure.
Before you buy or rent a building, check out the surrounding neighbourhood.
Part of your business location strategy should be based on the amount of competition in the area.
Consider the potential growth of your company when choosing a location for the business.
Consider how easy it is for customers to reach the Jute business location.
Before you purchase a location for business, find out how it is zoned.
Register Your Jute Bag Making Business
For a very small startup, you can look for a proprietorship company. However, you may also go with the partnership, LLC, or INC companies according to your business size and investment model. Generally, this type of business plan doesn’t demand any specific licenses from the Government authorities. In India, National Centre for Jute Diversification (NCJD) and Jute Manufacturers Development Council (JMDC) offer training on jute bag making.
Steps Involved in Jute Bags Making
The process of manufacturing jute bags is very simple and does not require the use of heavy machines. Below are the steps involved in jute bag making:
Buy woven jute fabric rolls from wholesalers or directly from manufacturers.
Laminate the jute rolls. Jute bags can be sold with lamination or without lamination.
Spread the jute fabric roll on a table and fix it.
Cut the jute rolls to the required size and shape.
Print the designs, logos, or text on the jute roll pieces.
Wash and dry the printed jute fabric pieces.
Stitch the cut pieces of jute roll using a heavy-duty sewing machine.
Attach the handles, buckles, zips, etc.
Pack the jute bags for marketing.
Raw Materials Used in Jute Bag Making
India and Bangladesh are the top producers of jute fibre. In India, West Bengal accounts for 50% of the country’s total jute produce. So, source your raw materials from reasonable and genuine jute mills.
The raw materials used in jute bag making are:
Jute fabric
Dyes
Printing gum
Sewing thread (preferably nylon)
Chemicals and auxiliaries
Handles
PVC buckles
Packing materials
Labels
Types of Machinery for Jute Bag Making Business
Jute bag manufacturing does not require high-end technology machinery. It all depends on the scale and type of bags. To make a printed jute bag, the following machinery is required.
Working table
Lamination machine
Printing Table
Screen printing machine
Dye Paste Stirrer
Water Drum, tubes, mugs, clips, etc.
Cottage Steamer
Electric Fittings
Scissors and measuring tape
Cutting machine
Heavy-duty Sewing machine
Regular sewing machine
Nylon thread
Lockstitch Machines
Side Sealing Machine
Marketing Strategies of Jute Bag Business
Marketing strategies are the processes by which companies create customer interest in goods or services. Marketing draws out the hidden wants of customers and creates new demand. It enlarges the market and enables the producers to increase production and earn more profits. Because of marketing so many other activities such as banking, transport, insurance warehousing, etc. get a boost as they are needed more help in the marketing process.
Some techniques of marketing Jute Bag Business:
Word of mouth
Comprehensive website
Social marketing
Direct marketing
Major festivals
Online shopping sites
NGO tie-ups
Local tie-ups
Corporate gifts
Conferences and seminars
Conclusion
Starting any kind of business needs patience and hard work. Getting into the business of making jute boxes is not something different. With people being conscious about the environment, and inclining toward jute bags, the market has experienced definite growth. So, it is clear that the market for jute bags will keep rising in the future as well.
FAQs
What raw materials are needed for making jute bags?
The raw materials needed for making jute bags are:
Jute fabric
Dyes
Printing gum
Sewing thread (preferably nylon)
Chemicals and auxiliaries
Handles
PVC buckles
Packing materials
Labels
Which country is the top exporter of jute bags?
India is the top exporter country of jute bags.
What products are made from jute?
The major manufactured products from jute fibre are:
Yarn and Twine
Bags
Sacking
Hessian
Carpet Backing Cloth
Textile Blends
Which are the top Jute producing countries in the world?
India and Bangladesh are the top Jute producing countries in the world.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Apple.
The Apple logo is very identifiable whether you’re walking down a crowded street in a major city or travelling through the highways. Whenever you spot a MacBook, an iPad, or an iPhone, you immediately recognize the logo and know who built it. Apple has accomplished more than just technological domination. The corporation has achieved something that many people strive for: international name recognition and a reputation that will outlast everyone alive today.
The company’s tagline from 1997 to 2002, “Think Different,” may have contributed to Apple’s success. While not always hailed as a triumph, it is the result of foresight in the current competitive market. While many of us possess Apple devices, few are familiar with their history. When did Apple get its start, and how popular was it at its inception? When did Apple become well-known? And why did Apple come so close to going bankrupt? However, such achievement does not happen instantly and is difficult to duplicate. So, what is this mysterious Apple sauce? Let’s have a look.
Apple – Company Highlights
Startup Name
Apple
Formerly Called
Apple Computer Company (1976–1977), Apple Computer, Inc. (1977–2007)
Industry
Consumer electronics, Software, and Online services
Apple Inc. is a global technology company headquartered in Cupertino, California, that specialises in portable electronics, software applications, and internet services. Apple is the fourth-largest personal computer vendor by unit sales, the world’s second-most valuable company, the largest information technology company by revenue (totalling US$365.8 billion in 2021) and the second-largest mobile phone manufacturer. Along with Amazon, Alphabet, Microsoft, and Meta, it is one of the five American behemoths in information technology businesses.
Apple Inc. produces, builds, and sells computers and associated computing and communication devices, as well as services, software, networking solutions, and peripherals. Apple distributes its goods through its online shops, retail locations, direct sales representatives, resellers, and third-party wholesalers all around the globe.
The iPhone is Apple’s series of cell phones that run on Apple’s operating system called iOS. The Mac range of computers is centered also on the business’s macOS operating system.
The iPad is a range of multi-purpose tablets from Apple that run on the iPad OS operating system. Apple TV, Air Pods, Apple Watch, Home Pod, Beats products, iPod touch, and other Apple-branded and third-party accessories are included under Home, Wearables, and Accessories.
The Company’s wireless headphones that interface with Siri are known as Air Pods. The Apple Watch is the firm’s smartwatch series. AppleCare, Advertising, Cloud Services, Digital Content, and Payment Services are among its offerings.
Apple – Industry
The worldwide economy has been severely impacted by the COVID-19 pandemic. Many end-user sectors, including electronics manufacturing, have been impacted. According to data from an IPC study conducted in March 2020, 40% of global electronics manufacturers and suppliers polled anticipate that the COVID-19 outbreak will have the greatest impact on consumer electronics. Another 24% of respondents said that industrial electronics would be the worst hit, with 19% predicting that the automotive electronics category would be the most brutal damage.
Electronic computers, such as mainframes, laptops, pcs, workstations, and software services, as well as computer peripheral devices, are manufactured by companies in this business. Apple, Hewlett Packard Enterprise, Dell, IBM, Lenovo (Hong Kong), ASUS (Taiwan), and Canon (Japan) are the companies that belong to this sector or industry.
Annual global unit sales for 2021 hit 340 million units, up 15% from the previous year. With large exports, Europe, Africa, and the Middle East, as well as the Asia Pacific, excluding Japan, led to the rise of this industry. During the projected period, which is 2021-2026, the Electronics Manufacturing Services Market is estimated to grow at a CAGR of 9%.
Apple – Name, Logo, and Tagline
Jobs revealed in his biography written down by Walter Isaacson that he was now on one of his fruitarian diets. He was driving back from an apple farm when he came up with the name for the firm that would transform his life. Steve Wozniak’s book, “iWoz: Computer Geek to Cult Icon,” confirms this. Wozniak, who drove Jobs home from the airport following that trip, claimed that the firm name came to him during the journey. According to Jobs, the “apple orchard” he mentioned was a commune.
According to Jobs’ biography, he believed the name “Apple Computer” sounded “energetic, fun, and not intimidating” – all crucial elements for a firm that intended to transform computing and make it far more approachable. And, that’s where the logo came from.
Apple Logo
Apple’s tagline says, “Think Different.”
Apple – Founders
Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple Computers Company as a business deal on April 1, 1976.
Founders of Apple – Steve Jobs (left) and Steve Wozniak (right)
Steve Jobs
Steve Jobs was the co-founder and former CEO of Apple and Pixar Animation Studios. Jobs attended Reed College in Portland, Oregon after graduating from Homestead High School in Cupertino, California in 1972. He dropped out after one semester and went on to study philosophy and other cultures.
Steve Jobs had a keen passion for technology, therefore he went to work for Atari Inc, a major video game producer at the time. He became acquainted with Steve Wozniak, a fellow designer, and attended Homebrew Computer Club meetings with him. On August 24, 2011, Jobs resigned as Apple’s CEO and became Chairman of the Board of Directors. Jobs passed away on October 5, 2011.
Ronald Wayne
Ronald G. Wayne is mainly remembered as one of the co-founders of the Apple tech firm, with Steve Jobs and Steve Wozniak, the company’s primary drivers. It was a brief journey compared to the years he spent inventing and manufacturing slot machines and other professional gaming devices. He’s a skilled innovator with over a dozen US patents under his belt, covering a wide spectrum of essential concepts.
Steve Wozniak
For the past three decades, Steve Wozniak has been a Silicon Valley star and philanthropist. His design of Apple’s original line of devices, the Apple I and II, impacted the popular Macintosh.
With Wozniak’s Apple I personal computer, Wozniak and Steve Jobs launched Apple Computer Inc. in 1976. He unveiled his Apple II personal computer the next year, which had a central processing unit, a keyboard, colour graphics, and a floppy disc drive.
Wozniak was active in several corporate and humanitarian endeavours after leaving Apple in 1985, concentrating mostly on computer capabilities in schools and emphasising hands-on learning and promoting student creativity.
Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple in 1976 to sell Wozniak’s hand-built PC, the Apple 1. The Apple 1 was supplied as a motherboard that had a Central processing unit, RAM, and some rudimentary textual-video chips. It had no built-in keyboard, monitor, casing, or other Human Interface Devices at the time.
The Apple 1 was released in July 1976 and sold for $666.66. Only a few weeks after the firm was created, Wayne chose to quit. He accepted an $800 check, which was worth about $72 billion forty years later. Wayne was the one who hand-drew the initial Apple logo, which was later replaced with Rob Janoff’s bitten apple symbol in 1977.
On January 3rd, 1977, Apple Computer Inc. was founded. Mike Markkula, who was interested in the Apple-1, gave the team the necessary funds and commercial acumen. Mike Markkula, the third employee, owned a third of the firm. He nominated Michael Scott as the company’s first president and CEO because he believed Steve was too young and not responsible enough to handle the role.
The Apple II, designed by Wozniak, was released in 1977. The Apple II computers were able to stay on top of market leaders Tandy and Commodore PET thanks to VisiCalc (the world’s first ‘killer-app’), a revolutionary spreadsheet and computing software. Because of its office compatibility, VisiCalc provided customers with another reason to acquire the Apple II. The Apple II was able to change the computer industry by introducing colour graphics. Apple had a genuine office with many workers by 1978, as well as an Apple II production sector.
Revenues for Apple doubled every four months in the following years. Between September 1977 and September 1980, their annual revenues increased from $775,000 to $118 million (an average annual growth rate of 533 per cent).
On December 12, 1980, Apple came out publicly for $22 per share. Apple’s $4.6 million shares sold out very instantly, raising more money than just about any other IPO since Ford Motor Company in 1956. Steve Jobs, the largest shareholder, gained $217 million from the IPO. The company’s IPO also made 300 additional people millionaires overnight.
Apple – Apple without Jobs
As tensions between Jobs and John Sculley, the company’s third CEO, developed, Jobs sought to depose Sculley through a revolt, which collapsed. Apple’s board of directors sided with Sculley and relieved Jobs of his work responsibilities. Jobs subsequently left his position and started NeXT, a firm that makes powerful workstations. Around the same time, Steve Wozniak sold most of his stock, and left the company, claiming that the firm was heading in the wrong way.
With Jobs gone, the board members were willing to decide what type of computers Apple might create. They chose to sell more costly Macs to high-end clients. Because Steve Jobs was resistant to raising prices, this strategy could not be implemented until after he had departed. They concluded that even if lesser units are sold, profitability will be comparable or greater. This approach was known as “55 or die,” and Jean-Louis Gassée required that the Macintosh II had to make at least 55% profit per unit. Sculley hired Gassée to take the role of Steve Jobs.
Although Apple computers were more costly than other computers on the market, they offered advantages such as the UI that attracted customers. In 1991, Apple released the PowerBook laptop with the System 7 operating system. System 7 was responsible for providing the Macintosh OS colour, and it was utilised until 2001 when OS X was introduced.
Apple attempted to expand into new areas throughout the 1990s. Gassée was also involved in the creation of innovative products like the eMate and the Newton MessagePad, with the hope that they would propel the business to an unprecedented level.
When IBM clones became inexpensive and Microsoft’s influence grew in the latter part of the decade, Apple’s “55 or die” strategy failed. Even while Macs had an extensive software library, they were constrained. On the other hand, Windows 3.0 was on sale for low-cost commodity machines.
Apple intended to re-enter the industry, so they released a new range of devices called the Quadra, Centris, and Performa. Because Apple computers were only accessible by mail or authorised dealers at the time, the Performa was designed to be a stocking item for lifestyle merchants and department stores. Back then, there has been no Apple Stores. Customers, on the other hand, were confused by this since they didn’t comprehend the differences among the variants.
Apple has tried portable CD audio players, digital cameras, speakers, TV appliances, and other items, but they all failed. Apple’s stock price and market share dropped sharply. To compound the error, Sculley spent a significant amount of time and money porting System 7 to the new IBM/ Motorola PowerPC CPU rather than the Intel processor. Apple had no luck regaining market share since most software was designed on Intel CPUs, which were cheaper.
The Apple board had enough with the very disappointing line of devices and the pricey choice to switch to PowerPC. Sculley was then replaced as CEO by Michael Spindler, a German expatriate who had worked with Apple since the 1980s. Gil Amelio succeeded Spindler as CEO in 1996.
Amelio implemented significant reforms, including mass layoffs and cost reductions. His term was also marred by the shares of Apple hitting a 12-year low. In February 1997, Amelio chose to buy Jobs’ NeXT Computer for $429 million, bringing Steve Jobs back to Apple.
Apple – When Did It Become A Big Name?
The iPod, another Apple invention, was introduced in 2001. It was advertised as having thousands of music tracks worth of memory on its 5GB hard drive, which was an astonishing accomplishment for an MP3 player at that very time.
In 2003, Apple launched the iTunes Music Store to augment this. This followed the introduction two years before of iTunes, Apple’s digital music software solutions. In 2003, Apple introduced a variant for Windows, and over the next several years, it began moving out to the rest of the globe. The iTunes Music Store was a convenient method for US residents to legally purchase music online; in 2006, it changed its name to the iTunes Store to include video services too. In 2005, Apple computers had Intel chips, allowing them to run Windows. All Apple PC hardware, including iMacs and MacBook Pros, will be Intel-based in the future.
In 2007, Apple Computer Inc. changed its name to Apple Inc. to reflect its expanded product line. 270,000 iPhones were ordered during the first 30 hours after its release, earning it the moniker “Apple’s destiny changer.”
The debut of the iPhone, iPod Touch, and iPad devices were met with overwhelming success. Apple introduced the App Store in July 2008 to offer third-party iPhone and iPod-Touch software. The App Store sold 60 million apps in a month and generated an average daily income of $1 million. Because of the iPhone’s success, Apple became the world’s third-largest mobile device provider.
In October 2010, Apple stock achieved an all-time high of $300. On August 24, 2011, Steve Jobs stepped down from his role as CEO owing to health concerns and was succeeded by Tim Cook. Jobs died on October 5, 2011, bringing an end to a great period for Apple and a major shift in the company’s history.
Apple, on the other hand, continues to dominate the market with ground-breaking technical marvels.
Apple’s mission is “to bring the best user experience to its customers through its innovative hardware, software, and services.”
Apple – Business Model
Apple’s business model is divided into two parts: products and services. In 2021, Apple earned more than $365 billion in revenue, with $191.9 billion coming from iPhone sales, and $38.3 billion from accessories and wearables (AirPods, Apple TV, Apple Watch, Beats products, Home Pod, iPod touch, and accessories), $35.2 billion from Mac sales, $31.86 billion from iPad sales, and $68.4 billion from services.
Products – iPhone, Mac, iPad, as well as wearables, home, and accessory devices, are among the product lines (Air Pods, Apple-Watch and more)
Services – AppleCare+, Digital Content Stores and Streaming Services, and the AppleCare Protection Plan, Apple’s Cloud Services, Licensing, and other services like Apple ArcadeTM, Apple News+, Apple CardTM, and Apple Pay, a cashless payment service, are all part of the services business.
Apple – Investments
Date
Organization Name
Round
Amount
May 5, 2022
CNote
Corporate Round
$25M
Dec 6, 2021
Trala
Venture Round
$6.9M
Nov 4, 2021
Lime
Convertible Note
$418M
Aug 26, 2021
VamosVentures
Corporate Round
–
Aug 26, 2021
SweetBio
Corporate Round
–
Jun 22, 2021
Alabama A & M University
Grant
$1.3M
Jun 17, 2021
Morgan State University
Grant
$6.3M
May 7, 2021
II-VI
Post-IPO-Equity
$410M
Mar 31, 2021
UnitedMasters
Series B
$50M
May 7, 2020
Copan Diagnostics
Grant
$10M
Apple – Acquisitions
Acquiree Name
About Acquiree
Date
Amount
Joby Aviation
Joby Aviation is an aerospace transportation company developing electric aircrafts.
Apr 1, 2022
–
Credit Kudos
Credit Kudos is a credit bureau that uses financial behavior and data through open banking to measure creditworthiness.
Mar 23, 2022
$150M
AI Music
Exploring the relationship between music and AI to enable a new age of music consumption
Feb 7, 2022
–
Paws, Inc
Paws, Inc., was founded in 1981 by cartoonist Jim Davis, as a creative house to support Garfield licensing.
Aug 30, 2021
–
SourceDNA
SourceDNA is a code similarity engine enabling companies that make or sell code to track what’s inside apps.
May 6, 2021
–
Vilynx
Vilynx increases engagement, efficiency, and insight with leading products for Publishers in the digital world.
Oct 27, 2020
$50M
Scout FM
Scout FM is a hand-curated podcast radio stations personalized with the power of data and artificial intelligence.
Sep 24, 2020
–
Spaces
SPACES designs VR, AR and MR experiences for theme parks, retail, and other public locations worldwide.
Aug 24, 2020
–
Mobeewave
Mobeewave is a Canadian-based startup that allows any mobile app to accept in-person payments with no extra hardware.
Aug 1, 2020
$100M
Fleetsmith
Fleetsmith puts Apple device management and security on auto-pilot.
Jun 24, 2020
–
Apple – Competitors
Microsoft, Samsung, Lenovo, Dell, Sony, HP, Xiaomi, Asus, Huawei, and Oppo are the top competitors of Apple.
Apple – Future Plans
Every year in June, Apple has its global Annual Developers Conference, and in 2022, the keynote will be held on June 6. Apple will use the event to debut its next-generation software, which will be available in the autumn.
Apple is said to be developing a folding iPhone with a screen size of 7.5 to 8 inches and a release date of 2023 at the utmost. Apple is reported to be working on interactive virtual goggles with an inbuilt processor, dedicated high-end displays, and a Reality Operating System. The gadget will combine hand gestures, touch panels, and voice activation for interaction, and it is projected to cost around $3,000. In 2023, the AR/VR headset is projected to be released.
Apple is working on upgraded 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max processors. The M2 Max processor will include a 12-core CPU and a 38-core GPU, and the new computers will be available in 2023.
The storyline of Apple’s electric vehicle research has undergone numerous plot twists, but reliable Apple analyst Ming-Chi Kuo claims that the company is still targeting a completely autonomous automobile, instead of just a technology offering, with a launch date between 2023 and 2025.
Apple – FAQs
What does Apple do?
Apple Inc. is a global software company headquartered in Cupertino, California, that specialises in portable electronics, software applications, and internet services
When was Apple founded?
Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple Computers Company as a business deal on April 1, 1976.
Which companies do Apple compete with?
Microsoft, Samsung, Lenovo, Dell, Sony, HP, Xiaomi, Asus, Huawei, and Oppo are some of the companies Apple competes with.
Life has become super fast and each day passes away like it’s just a matter of a few minutes. Nowadays, even 24 hours, specifically 1440 minutes seems to be less, to complete all our work efficiently. We know that time cannot be changed nor it can be rewound but our dreams and expectations remain constant. We have always heard that life is short and uncertain and without any guarantee or warranty.
Undoubtedly, you might have thought about what to do in order to achieve all your dreams and boost productivity. Nonetheless, you might be thinking that working 18 hours a day or even more will make you valuable & worthwhile. However, this misconception will shorten your already half-used life and you will definitely feel mentally tired and irritated.
To be constructive and profitable giving up on your dreams is not the right solution. To accommodate all your dreams and boost your productivity you need to learn to position and prioritise. However, if you spent all your day working hard and the end result isn’t worthwhile, then your hard work goes in vain. The conclusion determined here is that it’s not about how hard you work or how many hours you give, what counts in the end is, how you excel in the task. It’s important to make every single minute of the day get counted, rather than just doing a task and completing it. This Mantra will boost your output towards work and that’s how you will become successful and will be able to make your dreams come true. In this article, we will talk about how you can boost your productivity and can make every minute count. So, let’s get started.
The best start of a day will help to succeed. The Productive Morning Routine help to become more efficient with the limited time and energy available. But is there anything to do first thing in the morning and before the workday to become more energetic more focused and more productive? There are some strategies that will help to start a good day and help in the Productive Morning Routine.
Early to Bed and Early to Rise
The people who are working in the daytime are more productive when compared to those who are working at night. Some study says that people who wake up on time and go early to bed develop mental strength. The people who woke up on time between weekdays and weekends were more proactive, that is those who got up at the same time every day are considered to be more proactive.
Think First at Night
Sometimes people who wake up in the morning are not able to think clearly about their plans. So, some extra bit of planning at night before going to bed will help in making your next day productive. It will minimize the morning stress and give relief from strains.
Have Healthy Food
Food is important for being energetic at work. So, take healthy food to eat and that will give you energy, which in return will help in making your life productive. The food taken for breakfast decides the energy level of the entire day. Remember, that the body has been fasting for the past seven or eight hours and jump-starting your system with a protein-rich breakfast is recommended. It can help you to go endlessly with your daily work. Some quick and easy protein-packed options include cottage cheese, almonds, eggs, protein shakes, and Greek yoghurt.
Self-Control Helps Productivity
The mind is like the central processing unit which can be set according to energy. People who have a strong internal control to set the mind to be proactive can reach their desired goals. Start the day with expectations and work towards achieving them, have control over yourself and focus on your own work.
Do Exercise Daily
Healthy food sets the mood but doing regular exercises in a day will help to improve the mood and increase the ability to deal with the demands of work and help in boosting productivity. The people who have a habit of doing exercise regularly have a peaceful and constant mind. They don’t worry about little hindrances and just kick it away and go with their work. Exercising before work can improve the mood and increase productivity levels throughout the rest of the day.
Meditation brings perfection
Meditation is also one of the greatest options to take so that you can boost your productivity. If your morning routine starts by meditation, prayer, yoga and quiet time, it not only keep your mind refresh but also your body healthy. These are all great practices that can get the day off to the right start. Structured and proper meditation helps in prosperity and happiness.
Pre Plan Your Goals
Start the day with a prioritized list of tasks, actions and goals to help make your day productive. Everyone must set goals and targets and make the mind ready to achieve them. prior set of list of actions done in one day, week or month.
Always Be on Time
Reaching office at the correct time is the best disciplinary practice. So, setting a time to reach office and doing other jobs is a good optopn. Setting prior times will make the day productive and will help you in making your day productive.
How to Be Productive at Work?
The most important thing for a human in this modern world is and there’s no second opinion to it. Shortage of time can easily be included in the list of problems everyone across the world complains of—rich or poor, young or old; the problem is same for all. An important component that is associated with time is productivity. One can be productive only when they uses the limited span of time available to the maximum possible extent. One can be productive at work by following all these steps.
Multitasking
Not everyone has the dexterity of performing multiple actions in parallel. It is a skill that comes with experience. Many out there would be inclined to disagree with the concept of multitasking citing that only one task should be focused on at a time. Well, that’s not wrong but provided you know how to prioritize tasks one over the other, making time for doing two or three things at a time isn’t all that difficult. At this age, if you are a multi-tasker, then it’s an advantage for you.
Priority
A common mistake that people commit and end up doing less than they had expected is not knowing which tasks need to be completed immediately and those that can be ignored for the time being. Prioritising things which are more important over those which are less important helps you stay more productive at work. An effective way of deciding which action to place ahead of others is by analyzing the future outcomes.
Avoid Procrastination
To be honest, procrastination is a double-edged sword; you either get the work done by the deadline or ultimately end up not doing it. By staying away from procrastination, you can be more productive work in your life. Mind you, it’s going to be a difficult task, but look at the benefits—a procrastination free individual would never take things for granted. They see a job at hand and conquers it immediately.
Introspect and Retrospect
To improve efficiency at work, take time to look back at your past. Your past is your best teacher and prepares you for the present and the future. At times when nothing seems to go as planned, it’s best to take a break and introspect in isolation. Maybe the solution to all the problems has been clouded by the monotony of daily life or the regular grinding at the office. Take some time out and think about what went wrong. Going over the reasons for your past work being ineffective and inefficient would turn out to be a saviour for the ongoing tasks. It stops you from making the same mistakes again and again.
Don’t Be Afraid to Ask for Advice
This may give the other person a sense of superiority and maybe even evoke a condescending response from them but sometimes, other’s opinions turn out to be decisive. There’s no need to feel humiliated in asking others why you are lagging behind in terms of productivity. Don’t hesitate to take some work efficiency tips from someone who works with you or observes you at work. The answers can help you in improving yourself.
Keep Yourself Motivated
Keep yourself motivated to stay more productive at work. There will be times when you will feel lethargic and sometimes you will not feel like working. During these times, keep yourself motivated by reminding yourself about the benefits of doing your work on time. Reading motivational books by entrepreneurs, a note with an inspiring quote by some great person on your work desk or some inspiring video, find out a way to keep yourself motivated and work your way to success.
Give Yourself Deadline
Don’t wait for someone else to give you deadlines. Challenge yourself, define your deadline and try to do things faster. As the famous quote says, “The only person you should try to be better than is the person you were yesterday”.
Try to work better and faster every day. Competing with yourself and doing a serious efforts for self-improvement is one of the best ways to improve efficiency in the workplace
Take Cues From the Next Person
Observe how people around you function. There’s a high chance that you may stumble upon some technique to be more productive. If there is someone around who is faster and better at work, observe in what way they works differently than you. Try to adopt those habits and techniques and you will surely become a more efficient worker.
Plan Your Goals
Having a plan to utilize any given day or week goes a long way in keeping things organized and at the same time allowing ample room for accomplishment. As mentioned before founders have a lot of things to do, and planning about getting it done could be overwhelming. Creating a list of things to be done in a short time span is an essential step to attaining proper time management. A list will give an air of clarity even if it is long and overwhelming. At the beginning of the week, make a weekly plan that will list the key objectives to be accomplished in the week. This will act as a guideline for the daily plan. Any activity that is not directly related to this guideline in accomplishing the weekly objective has to be analyzed and removed. A successful entrepreneur is able to identify these actions, thus having a great impact on their business.
Don’t Get Distracted
The key to becoming a successful business leader is the ability to stay focused. Distraction will do nothing but create disturbance in your workflow, so it is important to keep your focus on the things that are important for your work. Being able to focus on commitments is an effective strategy for time management and proper utilization of time.
Complete the Less Important Tasks
Every now and then there are going to be some tasks that are that are not that important on the to-do list. However, they have to be completed so it is better to get them out of the way first. Putting them off will only make the work more tedious and reduce overall productivity.
Learn to say “No”
Do not become a people ‘pleaser’ just because of the fear of offending someone or missing out on an opportunity. Learn to say ‘NO’ when required and it will become easier to reach goals. Saying No does not mean that younare ignoring your responsibilities, it simply means we are focusing on something that actually deserves our attention.
Share Your Responsibilities
Responsibilities can be shared by empowering the employees and colleagues and assigning a different role for everyone. This will not only make the employees feel like are part of the team but also improve the company’s morale and productivity.
Understand the Purpose of the Task
One way of prioritizing tasks is by defining the clear purpose of the task. This helps in realising which task should be done urgently. This way, it becomes easier to complete all the goals that is needed to fulfilled.
Take the Help of Technology
Try out new apps or tools to see how it affects productivity. Often apps and tools help in completing the task more efficiently and staying organized. Keep checking for new apps and tools to find if some might help the company in staying organised.
Conclusion
It is going to take a good amount of efforts to actually bring these suggestions into practice. However, these techniques will surely make you more effective at work. In today’s world, where even 24 hours seems less, humans are constantly trying to look for ways to boost their productivity and the above steps can helps them making every minute counts.
The top ranking executive of a company is called as CEO (chief executive officer). They have so many responsibilities. It includes making important decisions of the company, management of all operations of the company, management of the resources of the company, etc. The public face of a company is CEO.
There is a common thread that connects the famous multi-billion dollar companies. The current CEOs of these companies are mostly from south Asian countries, mainly from India. South Asians secured the most number of C-level leadership positions in the tech industry. Many of these south Asians are born and raised in their home countries before moving to the Western countries.
The Indians are playing an important role in changing the way of technology works. The world’s two largest technology companies are headed by Indian origin CEO’s. We can add more names to the list. Being a leader in the most important companies in the world and playing an important role in growth are not an easy task.
In large companies, CEOs generally manage only the highest level of strategic decisions, which affect the overall growth of the company. In small businesses, CEOs are often involved in daily operations. If you think that some of the best CEO’s in the world are international, you will be surprised to hear so many names from India.
Sundar Pichai
CEO: Google
Sundar Pichai – CEO of Google
Sundar Pichai is the CEO of Google. He was born in Tamil Nadu, India on 10 June, 1972. He took a degree in metallurgical engineering from IIT Kharagpur. After that, he moved to US. He completed his MS in material sciences and engineering from Stanford University and he attained his MBA from Wharton University.
He was awarded the titles named “Siebel scholar and Palmer scholar” from there. On August 10, 2015, Sundar Pichai was selected as CEO of Google. He played an important role in the development and launch of the Google Chrome web browser. He was the product head for projects related to Google drive, Google map, and Android. That helped him to grow in his career.
Satya Nadella
CEO: Microsoft
Satya Nadella – CEO of Microsoft
Satya Nadella is the CEO of Microsoft. He was born in Hyderabad, India on 12 August 1967. Hewas selected as CEO of Microsoft on February 4, 2014.He completed his degree in electronics and communication engineering from the Manipal institute of technology. He completed his master’s degree in Computer Science from the University of Wisconsin, Milwaukee.
He attained his MBA from the University of Chicago. After that, he worked as a technology staff at a company named “Sun Microsystems”. In 1992, he joined the Microsoft. Satya Nadella headed in some major projects at Microsoft, which including cloud computing and developing one of the world’s largest cloud cluster infrastructure.
Shantanu Narayen is the CEO of Adobe systems. He was born in Hyderabad, India on 1963. He took his degree in electronics and communication engineering from University College of Engineering, Osmania University. After that he completed his MBA from Haas School of business, University of California.
He earned his master’s degree in computer science from Bowling green state university, Ohio. His career started at Apple. After that, he worked in Silicon graphics. He co-founded a digital photo sharing company named “Pictra”. In 1998, he joined the Adobe Systems. He promoted as CEO of the company, in 2007. Also, he got the Padma Shri award in 2019.
George Kurian
CEO: NetApp
George Kurian – CEO of NetApp
George Kurian is the president and CEO of NetApp. It is a storage and data management company. He was born in Kerala, India. He completed his engineering from IIT Madras. He attained bachelors of Science degree in electrical engineering from Princeton University and earned MBA from Stanford University.
He started his career at Oracle in 1996. Later, he promoted as the senior vice president of Oracle’s server technologies. Also he served as vice president of Application Networking and Switching Technology Group at Cisco Systems. In 2011, he joined the Netapp. He became the CEO of the company in June 2015.
Nikesh Arora
CEO: Palo Alto Networks
Nikesh Arora – CEO of Palo Alto Networks
Nikesh Arora is the CEO of Palo Alto Networks. He was born in Uttar Pradesh, India on 9 February 1968. He completed his degree in Electrical engineering from IIT Varanasi. After that, he completed his MBA from Northeastern University. Also he earned a master’s degree in finance from Boston College.
He worked at Google. Also, he served as a president of a company named SoftBank Group. He resigned from there on 21 June 2016. In June 2018, he joined the Palo Alto Networks. Presently, he serves as the chairman and CEO of the company.
Rajeev Suri is the ex-CEO of Nokia. He was born in New Delhi, India on 10 October 1967. He has Singapore citizenship. He completed his degree in Electronics and Communications Engineering from Manipal Institute of Technology, India. He served for multi-national companies in Nigeria and India. In 1995, he joined the Nokia. He played an important role in transformation of the company. He became the CEO of the company on 29 April 2014.
Dr. Sara Saeed Khurram
CEO: Sehat Kahani
Dr. Sara Saeed Khurram – CEO and Co-founder of Sehat Kahani
Dr. Sara Saeed Khurram is CEO and co-founder of the company named “Sehat Kahani”. The services of the company focus on health awareness, primary health care consultation, and health counselling. She was born in Karachi, Pakistan. She completed her MBBS in 2010 from DOW University of Health Sciences.
Later, she earned a master’s degree in Health Policy and Management from The Aga Khan University of Health Sciences. She is the first women in Pakistan to win the Rolex award.
Raj Fernando
CEO: Workstorm.com
Raj Fernando – CEO and Chairman of Workstorm.com
Raj Fernando is the CEO and Chairman of Workstorm.com. He is a Sri Lankan descent American businessman. He was born on 8 July 1971. He completed his bachelor’s degree in economics and history from Beloit College. He found a company named “Chopper Trading” in 2002 and he became CEO of the company.
Fernando’s contributions helped the company to become one of the main participants on world’s largest global exchanges. But in 2015, he sold the company. He launched an internet startup named “Workstorm.com” in 2016. Now he serves as the CEO of the company.
The South Asian cultures encourage debate, communication, and argumentation. Also, the mainstream American culture encourages assertive communication too. According to a study by MIT, South Asians are more likely to achieve leadership roles in American organizations. The research focused on the three key aspects of prejudice, motivation, and assertiveness.
The research proposed that the cultural differences around assertiveness and the willingness to engage in the debate may be strong contributing factors in what resonates with American company leadership expectations.
This is a good trait that is seen in South Asian peoples. Because of this type of trait and culture, there is a high chance of people from Asia succeeding in leadership roles. We can expect more such leaders to take up leadership positions in big multi-national organizations.
These CEOs are not from the same background. It includes from poverty to the middle class. Most of them were born and raised in different places. They left the home countries to attain higher education in other countries, yet they all have the same instincts, values and traits. Anyway, climbing the ladder of success is not an easy task. So, this completes our list of top Asian CEOs of Fortune 500 companies.
FAQ
How many Fortune 500 companies have Indians as there CEOs?
38 CEOs of Fortune 500 Companies are Indians.
What is the number of Asian American CEOs in the fortune 500 companies?
5.6% of total CEOs in fortune 500 Companies are found to be Asian American.
Who is the first female CEO of a Fortune 500 company?
Katharine Graham is the first female CEO of a Fortune 500 company.
Which is Number 1 in the Fortune 500?
Walmart is ranked no. 1 in Fortune 500 Companies.
What is the number of Asian Americans in professional workforce?
Asian Americans made up about 13% of the professional workforce.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byDIZO.
Wearables market in India is growing at a high pace post the pandemic. The wearable devices shipping recorded shipping of 23.8 million units in the 2nd quarter of 2021. The global wireless devices market size is estimated to grow from USD 69.0 billion in 2020 to USD 141.1 billion by 2025. Due to high demands of smart devices and smart accessories, the market is growing at a fast pace. Smartwatches, earbuds, and wristbands are the most demanded in wearable devices in India. DIZO is a global consumer technology brand under Realme Techlife Ecosystem which focusses on offering the tech-savvy generation smart AIoT products that can be customized as per their personalities.
Read the startup story of DIZO, products & services, business model, revenue model, and more.
DIZO is the first brand under realme TechLife ecosystem. It is a global technology brand that operates in four major product categories – Smart Entertainment, Smart Home, Smart Care and Accessories. Within a span of just few months it has launched several new products and a couple of accessories – including TWS earbuds, neckband and wired earphones under smart entertainment; smartwatches, hairdryer and beard trimmer under smart care; multi-port mobile charging adapters and 2-in-1 USB cables and features phones; every product having its own uniqueness and very competitive pricing.
Today, for a consumer, there are N number of options provided by so many brands. Aside from the unique offerings that a brand has to offer to stay ahead, the biggest difference between any brand lies in what the brand stands for and the personality that it carries. And DIZO is for the ones who choose to ‘Be different’ and they come with a singular mission to offer a ‘Smart TechLife for Every Different You’.
DIZO as a brand wants to resonate as one which is Different, Genuine, Cool, Humorous and Surprising while focusing on bringing the latest technologies and top quality AIoT lifestyle to its consumers.
They encourage people to try different paths of life, care about overlooked topics and non-mainstream people. And this is possible when you imbibe the right technology which lets you do more. Because DIZO believes technology is an extension of you.
They are not just aimed at the young generation of the world, but also those who’re young at heart. DIZO will be a brand for anyone & everyone, who are interested in tech and are looking for personalized and unique experiences.
DIZO wants people to remember that they do not live for technology, but it is rather the other way round. Technology should make it possible for you to make the most of your life – whether you want to pursue a hobby, make health & fitness a way of life, want to have a smart home or simply help you strike a balance between work and life.
DIZO – Industry
The wearables market is fairly young, but it is moving rapidly to become the next big thing and create ripples in the tech world. The pandemic accelerated the growth of the wearables market by 3-4 years due to the challenges that everyone suddenly faced due to staying at home. From working at home, to working out at home and to being entertained at home TWS & smartwatches have gone on to become an integral part of people’s lives. With people becoming more conscious about their fitness, they got hooked onto wearable devices to monitor their heart rate, sleep, SpO2, step counts, etc. Others needed the earbuds to attend their virtual meetings, classes and even for entertainment purposes, be it playing games or binge-watching.
The level of adoption of smart wearables has been astonishing and as per the IDC report, the Indian wearables market saw 93.8 percent year-on-year growth in July to September 2021. This is proof that consumers seek unique product experiences. These minimalist yet powerful gadgets have become a popular choice for purchase. The innovation in products to enhance customer experience comes to the forefront when they see brands offering premium features on a budget. It feels awe of how evolutionary the smart wearables industry is.
Another reason for this segment to receive this magnitude of attention is the increase in disposable incomes of individuals. Talking specifically for the wearables segment, it’s not just about the price. It’s about what is being provided at the price and at various price points. Consumers today are very intelligent, and they seek value for money and the brand personality, not to forget.
Looking at the trends for 2022, the next five to seven years are likely to see even higher growth for the wearables segment, with consumers getting a hang of the benefits and ease of life due to these wearables. There is a vast opportunity in India – an untapped reservoir and India’s young consumers will be pampered with more and more brands providing smart tech choices as per used cases.
Eventually, the industry will see a trend of smartwatches and earbuds not only being used for their primary usage, but also as a fashion statement. A day will arrive when people will have one or two smartphones but multiple TWS earbuds and smartwatches to mix and match with their look of the day. Thanks to everything, in the next decade or so, the wearables market has the potential to become bigger than smartphones, by volume the least.
Talking about DIZO’s growth, in 2022, they expect the AIoT product’s market to grow twice of the current market and with the aim to become one of the fastest growing brands in AIoT products, they have target to grow by 4X of the market rate.
DIZO – Founders and Team
Abhilash Panda – CEO, DIZO
DIZO is a creation of like-minded industry pros who came with the same objective to create a global techlife brand to offer solutions customized to the needs of different personalities. It was not tough for them to join the mission. In India, the team is being spearheaded by Abhilash Panda, as the CEO of the company. Abhilash Panda is responsible for DIZO’s India operations and will also be interacting with the media from time to time as the official spokesperson.
Prior to joining DIZO, he was with Flipkart for close to eight years, and was heading the Mobiles vertical on its platform. His role entailed interacting with many leading mobile brands. Joining DIZO was a natural progression since he always wanted to work for a brand which is young, dynamic and looked at making an actual difference to consumers’ lives. Today’s consumers are modern, aware of their choices and a discerning lot who look for value-for-money solutions. They understand technology and the benefits it brings to their lives. At DIZO it is their mission to make their choices easy and affordable technology more accessible to them.
DIZO India team is a small team for now, but are all experts in their domain, leading various management and operational positions. They have aggressive plans for expansion in India and will be seeking to bring in the best, brightest and young talent that the country can offer.
At DIZO, they ensure that every team member is accessible. This leads to a free flow of communication and easy interaction between departments. DIZO believes in one team-one idea strategy for a holistic brand, employee, and product development. Just as the brand’s wish to resonate with its customer, it has a similar approach towards its employees – different, cool, genuine, humorous and surprising.
Moreover, they have weekly meetings to take stock of work done and brainstorm on new ideas, monthly or quarterly town halls as well as quarterly in-person meetings which are semi-formal. And most definitely, they do not leave a moment of celebration.
DIZO – The Idea and Startup Story
Consumer needs are complex and varied even in the same category of products and if there is one thing that stands out when it comes to marketplace dynamics, it is that consumers relish choices. And they will always be seeking multiple solutions across categories and price-points. They want options not just in the same product categories but also within similar price-points. The whole idea is to provide more and more qualified and trustworthy options to their consumers and let them choose the best that suits their lifestyle, from among the options.
Based on this understanding, like-minded global industry veterans came together to conceptualize and start a revolution in the AIoT space. Came DIZO into picture and it was officially introduced to the world on May 25th, 2021. Identified by realme as an aspiring brand with high potential to become a part of the realme TechLife ecosystem, they became the first brand under realme TechLife ecosystem. The young brand is also supported by realme in 3 key aspects – Industrial Design, Supply Chain and AIoT Experience.
DIZO is present in several countries in Asia, Europe, North America, South America, Africa, etc. and in India, it is registered with the Ministry of Corporate Affairs (MoCA), as a private limited company.
Here in India, DIZO is being run by an Indian team of experts led by Abhilash Panda as CEO of DIZO India. The country is one of the key focus markets for DIZO’s business and remains at the core of all product planning. They have a lot of India-centric innovations coming up in the future.
Talking about the initial response, they had decided to launch products in the Smart Entertainment and Smart Care categories as they saw many people were working from home as well as looking for entertainment avenues right at their homes. Wearables as a category are heating up across markets as more and more people look to have their personal time, pursuing personal interests. Wearables such as TWS earbuds, neckbands, and wireless headphones brought some sense of personal space within crowded spaces, especially in the Indian scheme of things where space is largely a premium. As soon as they launched their first TWS earbuds – DIZO GoPods D and the neckband DIZO Wireless – in July, they almost instantly saw them flying off from the shelves!
Some of the memorable achievements that DIZO could cherish included their entry into the list of top 10 brands by Gross Merchandise Value (GMV) in the Flipkart hearables category, which is a first time ever for a new brand in this segment to achieve this within a month’s time and that too with only two products – DIZO GoPods D and DIZO Wireless. Soon after the first sale, the DIZO GoPods D emerged as the highest rated TWS earbuds in the INR 1K-2K category. Same for the DIZO Wireless, as it became a best-seller and the highest-rated neckband in the INR 1K-2K category on Flipkart. Another bestseller – DIZO Buds Z, soon after the first sale, was rated 4.6 by their consumers on Flipkart, which is considered to be really great for any product.
Furthermore, in the smartwatch category, DIZO Watch 2 became everyone’s favourite soon after its sale on Flipkart and also made several records as it sold 15,000 units within 3 minutes of sale, which is the fastest for any wearable category. Another record – it sold 50,000 units in just 15 days from the day of its first sale, which is again the fastest ever by any single model in the category. Yet another record – it sold 100,000 units within just 40 days since its first sale, again the fastest ever by any single model in the smartwatch history in the country.
DIZO – Name, Tagline, and Logo
DIZO logo
DIZO had to offer to the market and the many customers, their product line was finalized, and their mission and vision were set in stone. They knew that this was happening for real, but it was missing something! That’s when they had the AHA moment and realised that they hadn’t picked a brand name. So, the first task for the brand’s team was to brainstorm on the name. They wanted to have something that is easy to remember yet difficult to forget.
While a lot of brands look for meaning in the name or come up with acronyms with meanings but for us that was not part of the brief. They let their imaginations run wild and then came the name DIZO as a suggestion among other names. The team loved the quirkiness of the word and they all accepted DIZO as the name for the brand.
Today, the word has value, strength, and a sense of belongingness. It stands for Being Different, Genuine, Humorous, Cool and Surprising. They strive for the same, and that is what they want to pass onto their consumers as well. And like mentioned earlier, with their tagline – ‘Be Different’, DIZO promises to bring ‘Smart Tech Life for Every Different You’.
DIZO – Products and Services
DIZO is a brand aimed not just at the young generation of the world but also those who’re young at heart. It is a brand for everyone and anyone, who is interested in tech and looking for personalized and unique experiences.
Their aim is to always try their best to bring premium products and features to the mass market. They are in the mission of introducing a large portfolio across various product categories such as smart entertainment, smart home, smart care and accessories. Alongside, they want to provide the options to consumers and let them choose what they believe is best suited to their personality and compliment their lifestyles.
They listen to their consumers and want to provide them the best of what their consumers demand. So, they give equal opportunity to their consumers to design watch faces for their product, which are again being promoted by influencers with unique personalities and this is just the beginning. They plan to ask for the colour variants of their choice, before making them and even ask for suggestions in product design and names, etc.
With DIZO’s understanding of market and consumers and realme’s support system, they intend to offer a discerning young generation of tech enthusiasts with differentiated technology that is aligned to their needs, complements their individuality, empowers them, and becomes an extension of their personality.
Popularizing the tech among the masses is a part of their mission and features such as Game Mode, Bass Boost+ algorithm, ENC, Transparency Mode, unique Natural Light Design in the hearables segment, are great examples of the same. In smartwatches, they have launched 1.69-inch – then biggest screen in the 3K segment, biggest AMOLED Display in 4K segment, metal frame and 600-nits high brightness, etc. along with realme Link App and DIZO App customizations. And these features come at very competitive price points as they aim to break the premiumness that is attached to products and offer highest quality products that are pocket friendly.
Price is a calculation of the profit and technology cost. Some competition brands are charging a lot of technology cost and also spending a lot of money on celebrity endorsements and other marketing activities, which definitely adds up to the cost for consumers.
The millennials era and now GenZ era has changed the market dynamics. Consumers today want the latest and premium features, at the most competitive price. They also go for the brand personality, rather than the years of existence.
The market, today, confirms that whatsoever, the product has to be great in terms of features and quality, and should be fulfilling consumers needs. If the product is good, consumers are so well-informed that they will do the rest of the work, to tell their friends, family and people around. At DIZO, they want to work towards the word-of-mouth, and their product will do just great by itself. Success of DIZO Watch 2, DIZO Buds Z, DIZO GoPods D and DIZO Wireless are great examples and the reviews and ratings on FK are proof of this theory.
Their mantra is to understand their needs and provide them with the same without compromising on technology and quality. They do not just simply bring down the prices and give all the specs about. They keep a healthy mix of product innovation in any category and at any price point. And a brand they want to resonate with them, listen to them, connect throughout the product journey and give them as many options.
Because, at DIZO they wish to break the price limitation that comes with the premiumness of a product. The aim is to provide solutions that are innovative and trendy, without hurting customers’ pockets.
DIZO – Customer Acquisition
DIZO was not an overnight thought, but relentless backend groundwork, studying consumer buying behaviour and researching about the industry is what took to create DIZO, the sensation it is today. They had begun planning much before the official global launch. DIZO built a huge setup which included utilizing its global connections and resources to ensure quality remains a key priority along with establishing an India specific R&D team and service network.
Since the launch, DIZO has been getting a lot of traction across online platforms, which was their primary motive initially for all the products. They also launched DIZO feature phones in the offline market. They have a strategic and yet robust touchpoint network that they have established to remain close and accessible to their customers. Flipkart is its partner for online sales. In terms of retail presence, as part of their long-term commitment to India, they do have plans for a larger offline presence, and they are already working on it. They have a strong service network across India, DIZO Squad – the community and, their social media to address and answer consumer queries and at the same time, engage with consumers for suggestions and product discussions.
Owing to everything mentioned above, the first 100 customers were easy. Not even 5 months into operations in India, DIZO celebrated securing a strong consumer base of 1 million. They witnessed overwhelming response, love and support from their customers. The products including DIZO Watch 2, DIZO GoPods D, DIZO Wireless and DIZO Buds Z and feature phones flew off the shelves and are now being lapped up by more than a million customers in India alone!
Incidentally, DIZO’s achievements are further validated by one of India’s premier research agencies – Counterpoint Technology Market Research – who in its India TWS Shipments Report for Q3 2021 recognized DIZO as an emerging and fastest-growing brand in India and in their latest Smartwatch Market Report, DIZO was ranked among Top 10 brands in India.
DIZO – Marketing Campaign
DIZO has undertaken several campaigns to engage and interact with its customers and audience over the period of time since its inception. To celebrate the different personalities from multiple walks of life, DIZO launched ‘DIZO Talk’. The idea behind it was to encourage and celebrate the spirit of all the different personalities and support the bold choices taken by them in life. It is an initiative by DIZO that will bring to the fore many personalities from various genres to talk about what they do and how they live, love and pursue their goals. Through this forum, the brand wants to engage the DIZO friends and fans, called as DIZO Squad, to motivate and possibly help them stay focused to follow their passion in life.
DIZO believes in co-prosperity and being a young brand themselves, the brand is working towards encouraging and engaging with unique talents in the country. To this, they introduced the Tutting campaign to announce the launch of the DIZO Watch R & DIZO Buds Z Pro. DIZO had collaborated with India’s first tutting dance crew, Tuttix Crew, to create an eye-grabbing experience for its audience. The digital film was released on 5th January 2022 which showcased the Tuttix crew placing both products at the center of their art form.
Furthermore, on Diwali DIZO rolled out a unique Diwali campaign – #ClichedDiwaliAds – on its social media platforms. It captures the true essence of India’s festive mood with a light-hearted take on the most commonly used format of storytelling, and yet integrating its own product in a totally non-cliched manner. The campaign was executed by White Rivers Media.
DIZO – Challenges Faced
The most obvious challenge is of course the pandemic situation. They waited long for everything to get all fine. But, eventually took a decision and launched the brand globally on May 25, 2021. It was a huge decision that could impact the very existence and even growth of the brand, but it stood right decision.
Wearables as a category is hot and with entertainment avenues being cut short in the last few years, more and more people are turning to the connected world for everyday entertainment. Here, the challenge was to offer the product options for them to make the right choice. They are offering them the right tech solutions in the form of range of earbuds – DIZO Buds Z Pro, DIZO Buds Z, DIZO GoPods D, DIZO GoPods and DIZO GoPods Neo; then they have the DIZO Wireless and DIZO Wireless Power, which are neckband earphones. They have also launched the DIZO Watch 2 Sports, DIZO Watch 2, DIZO Watch R, DIZO Watch and DIZO Watch Pro, DIZO Beard Trimmer Plus and the DIZO hair Dryer to complement various aspects of a person’s daily activities at home or at work. They ensured that they come at a price that even people with thin wallets can afford, which means to keep their quality high and prices low.
Having the right mix of online and offline visibility was another challenge, as they are riding on the digital revolution that has technically offset the need to be seen and heard on offline platforms, at least for the near future. But offline is equally important. Therefore, they are focused on their online visibility and so they signed up with Flipkart to make their products accessible to everyone across the country. Having said this, they are appropriately available across key physical retail outlets across the country. So, the omnichannel route has been their choice right from the start.
Another challenge which they had foreseen even before starting off, was after-sales services. They learnt early in their journey that after-sales service is critical for their business. They are serious about it. When they launched they already had 320+ service centers in 310+ cities. Today, they have in place over 490+ service centers in over 450+ cities across the country and this number will expand gradually. Additionally, they are working with the same consumer support agencies that realme and Flipkart work with. They also have DIZO Squad, the community for their consumers, where they can share information, make complaints and suggestions to us.
DIZO – Growth
India is a key strategic market for DIZO and hence, they are looking to be a long term global AIoT brand with a great deal of focus in India. Few years down the line, they are aiming to be the top player in the smartwatches and True Wireless Stereo (TWS) category and becoming one of the top players in AIoT products would be their long-term vision.
Their products are already doing great online on Flipkart, while feature phones are selling good offline along with other products in select retail stores. They are working towards making DIZO available across all nearest retail stores. It is a journey that will take time to realize but in 2022, they surely are going to keep a great focus on this part.
At DIZO, they will continue to focus on understanding their consumers more and more, so that they can provide customized solutions. They will continue to follow a 360-degree approach that places the consumer at the center of universe along with increased focus on engagement with the DIZO Squad for product designs, name suggestions, customization of watch faces and listening to their complaints.
Product wise, they will focus on audio and smartwatches the most, along with other product solutions. In audio, you will see more unique and differentiated solutions with ANC, Big Battery and fast charging capabilities. In smartwatches, there will be more innovations in design, display size, resolution and other functions like calling options. Developing and bettering the DIZO App for more customization and personalization options will be their third major focus.
DIZO is part of the realme TechLife ecosystem and hence shares the same aspirations in terms of R&D focus and manufacturing standards and as mentioned earlier DIZO supported by realme in 3 key aspects – Industrial Design, Supply Chain and AIoT Experience. Having said that, realme also helps us whenever necessary and required by us.
Seeking advisory is not only limited to the Techlife ecosystem, DIZO constantly engages with its DIZO Squad as well as the customers through their numerous customer service offices across India to understand their experience and ask for suggestions. This helps DIZO gauge the interest as well as demand of the customers and helps serve them better. They also connect with their media friends and partners such as Flipkart and offline partners to gather insights into the new developments in the industry.
DIZO – Competitors
Considering the diverse portfolio of products that they have and plan to introduce, they cannot single out a brand or a few brands and call them their competition. In fact, they are not focused on the competition, at least, not for now. Their focus, instead, is more on understanding consumer needs better, analyzing the available options and then committing to providing them with the best solutions. In the process, their focus will be to become their preferred choice, when it comes to consumers choosing AIoT enabled products.
DIZO – Recognition and Achievements
The previous year has been extraordinary for us. One of their best sellers, DIZO Watch 2, saw tremendous support and love from everyone since its launch as it made a record of selling 100,000 units within 40 days of its first sale. This is the fastest ever by any single model in the smartwatch history in the country. Earlier, the same hero smartwatch from DIZO made another record of selling 50,000 units in 15 days from its first sale, which is again the fastest ever by a single model in the category.
DIZO has successfully made it to the top 10 smartwatches brand in India, as per the latest report on India smartwatch shipment by Counterpoint Technology Market Research.Around 80 brands are present in India’s smartwatch market and over 10 brands entered the market in 2021. In such a dynamic and aggressive environment, DIZO in less than a year has managed to win hearts across the country. This also shows that their consumers have entrusted us, and they are able to fulfill the consumer needs.
Additionally, as per Counterpoint Technology Market Research, DIZO is an emerging and the fastest growing brand in Q3 2021 TWS shipment report.
Most recently, the brand had announced that it became 1 million strong in India in terms of customer base. As a new entrant, DIZO managed to clock this rare feat within just 5 months of its launch in May 2021. Additionally, it also surpassed the 100cr revenue mark in India in the same time frame. Launched on May 25 this year, the company presently offers a dozen differentiated products in smartwatches, TWS earbuds, neckband earphones and feature phones, and now mobile accessories for its consumers.
DIZO – Future Plans
They kicked off the new year with the launch of two new products- the latest smartwatch – DIZO Watch R and TWS – DIZO Buds Z Pro. As the first smartwatch sporting a round dial from DIZO’s portfolio of smartwatches, the DIZO Watch R comes equipped with advanced functionalities including an AMOLED display. The DIZO Buds Z Pro on the other hand, flaunts the natural light design, ANC upto 25dB, dual-color charging case, and extended battery life.
Adding to their kitty of products, they launched DIZO Watch 2 Sports recently. It is the successor of their bestselling DIZO Watch 2, and has the biggest display in its price segment, 20% lighter than the former one, multi-sport tracking functionality and more smart features for its consumers. For the fashionistas of today’s era, it comes in six cool and trendy colour options along with 150+ watch faces and personalization options. The fitness enthusiasts can choose their favourite activity from 110+ sports modes, which include standard ones like running, walking, cycling, gymnastics, elliptical, yoga, etc. to even specific ones climbing, hockey, football, horse riding, high/ long jump, several dance forms, Tai Chi, martial arts, trampoline and so much more. Further, it comes with a 1.69-in (4.3 cm) full touchscreen display, 600nits high brightness, 150+ watch faces, multiple health monitoring features, 260mAh battery and 5ATM water resistance.
And for the neckband lovers, they have launched DIZO Wireless Power, which features a unique Power Hive Design and multiple exciting features, the DIZO Wireless Power is sure to offer an engaging and energetic audio experience and at the same time complement your distinct fashion statement. This neckband boasts a 11.2mm Large Driver, Bass Boost+ algorithm, magnetic fast pair technology, dedicated Game Mode, 18 hours of total playback and realme Link App, will be sold on Flipkart in three cool shades of Violet Blue, Hunter Green and Classic Black.
Their focus is on popularizing tech among the masses by bringing the latest premium technologies and top-quality AIoT experience at aggressive price points.Theyhave aggressive plans for expansion in India and there is a huge portfolio of products being planned across varied categories that include smart home, smart entertainment, smart care ,and accessories.
In 2022, they expect the AIoT product’s market to grow twice the current market and with the aim to become the fastest growing brand in AIoT products, they will target to grow by 4X of the market rate. In India, they expect to have around 30 products by the end of this year.
This article is contributed by Ms. Pritika Singh, CEO, Prayag Hospital & Research Pvt. Ltd.
Despite the sword of Covid-19 hanging above our head and living with our ‘new Normal’, 2021 saw some revolutionary change in the startup industry all over the world. Almost every industry experienced a boom in a number of successful startups throughout the year. In this run, India is not far away. In fact, the year 2021 turned out to be a substantial one for Indian start-ups and entrepreneurs. India saw a monumental rise of 46 businesses that achieved unicorn status. Out of the total, 95 unicorns so far in India, 44 achieved that status in 2021 only.
Women Entrepreneurs in India
This news deserves a massive celebration, and the fact that India now has 13 female unicorn founders, 8 of which joined the list in 2021, makes the deal even sweeter. The path paved and led by the likes of business stalwarts like Kiran Mazumdar Shaw (Chairperson of Biocon), Indra Nooyi (former Chairperson and Chief Executive Officer of PepsiCo.), and Falguni Nayyar (founder and CEO of Nykaa) is attracting more women business leaders to lead from the front and it is just the start.
Representation from names like Gazal Kalra (Founder of Rivigo), Ruchi Kalra (Founder of OfBusiness), Saritha Katikaneni (Founder of Zenoti), Ruchi Deepak (Founder of ACKO Insurance), Rashmi Verma (Founder of MapmyIndia), Garima Sawhney (Founder of Pristyn Care), Kavitha Subramaniam (Founder of Upstox), and Upasana Taku (Founder of MobiKwik), has proved that women entrepreneurs are here to stay. Not only that, but they are also shattering glass ceilings and carving a niche for themselves in industries like healthcare, science, and technology, the industries that are mostly populated and usually associated with men. These are still only the names of some female unicorn founders; thousands of stories are still untold of the women who are redefining businesses in these segments in their own way.
Struggles that Women Entrepreneurs Faces
The breakthrough of these women entrepreneurs is the much-needed silver lining, but this transformation is far from its completion yet. There is still a long way to go. And now that we are celebrating this breakthrough of sorts, it makes sense to underline the hardships and struggles that woman entrepreneurs face at large.
Societal Challenges
The societal design has kept women from stepping out of their homes and taking professional responsibility for the longest time. Despite all being said and done, when a woman eventually steps out of her home to work, her journey is quite distinguished from their male counterparts. Literary legends like Maya Angelou have also raised such issues of motherhood, marriage, and the challenges of being a working woman in society. Men have the liberty of switching off from their work after and before office hours, but sadly, women are devoid of that option. When a lady chooses to work at a job or a business, they meet an exclusive set of challenges. These include taking care of the home as well as their professional responsibilities. Such systematic design ends up burdening women even more instead of liberating them. There is always this added onus of striking a work-life balance and navigating home and office responsibilities onto these women. Despite all challenges, if we are witnessing so many women entrepreneurs and leaders on the rise, it proves that they excel at tackling them.
Less of Capital
When it comes to women founders, discrimination still exists in the form of the financial aid that they receive. Though women have proved themselves time and again to be as capable as their male counterparts in all respects in terms of businesses, the investors still find it difficult to believe they can lead an organization and this disbelief often leads to diminishing funds.
Reduced Support and Mentorship
Support from advisors and mentors always proves to be effective when it comes to business. However, as far as the women founders are concerned, they were still underprivileged in terms of the support they receives from advisors. According to the last survey, over 48% of the female entrepreneurs stated that the lack of support was prominent during their career and this lack of advisors restrained their growth massively.
Lack of Networking Opportunities
Women are always underestimated in every section of society even in this very millennia that we are living. This is why they seem to be forever lacking in networking opportunities and are always kept aside from their male counterparts. A proper network in the field of business or rather the lack of it can certainly set two persons wide apart.
Pressure from All Sides
Time and again, the debate surfaces that a woman has to work twice as much as their male peers to attain even remotely comparable recognition, remuneration, and other perks. They must prove them constantly, which pushes them to work harder. As a result, they have no other option but to give their best every single day. Women also excel at taking criticism and feedback. They are also better at multi-tasking, listening, and observing. Such qualities combine to make these women excel at their work in several aspects.
Women Leaders in Different Sectors
It is the result of these qualities, perseverance, and passion that has established these ladies as leaders. Today, women are breaking the barriers of traditional moulds and making their names in medicine, technology, healthcare, and science. The women are now redefining the rules of the game. Better yet, they are even deciding the new rules by themselves.
The camaraderie amongst the female workforce and a commitment to supporting each other is what’s helping them emerge out as the real champions. A doctor, lawyer, scientist, teacher, entrepreneur, or any role, the ladies are here to stay and lead the game from the front. We should not be surprised if 2022 presents 30 female unicorn founders instead of the current 13, especially since we have witnessed the event once.
Conclusion
It doesn’t matter what type of industry it is going to be, women leaders are going to conquer them all and they have already started to spread their wings in almost all of them. It’s just the beginning of something great and we will witness the rise of some of the greatest women entrepreneurs in the coming years. Here, one thing is for sure that the women, as they are and always have been on the receiving end of the brunt, will be coming out as more seasoned and indomitable players in the long run.
FAQ
Who is the Most Successful Woman Entrepreneur in India?
Vandana Luthra, the founder of VLCC is said to be one of the most successful woman entrepreneurs in India.
Who is the First Woman Entrepreneur in India?
Kalpana Saroj is said to be the first woman entrepreneur in India. She is the Chairperson of Kamani Tubes.
Who is the Youngest Female Entrepreneur in India?
Aditi Gupta, the founder of Menstrupedia is one of the youngest female entrepreneurs in India.
How many unicorns in India have Women Entrepreneurs?
Currently, around 13 unicorns in India have women entrepreneurs leading them.
Which Indian startup achieved its unicorn status in 2021 and is led by a woman?
OfBusiness is a startup that joined the unicorn club in 2021 and is led by a woman.
Parnas Ghosh
