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Tag: tea business

  • Best Tea Marketing Strategies and Ideas: Effective Tea Promotion Tips to Grow Your Tea Business

    Marketing can be difficult. However, it’s really not something to stress about when you’re a new business owner. All it requires is time, effort, and a lot of research.

    When you’re getting started you should simply focus on solid strategies that will work versus trying a bunch of things and hoping for one to stick. In addition, it’s easy to get overwhelmed by all the marketing advice out there from people who don’t own a business.

    This is why I wanted to put together this blog post for those who are in the tea business (growing or small) and have no idea what they should be doing or where to start.

    In today’s article, I’m sharing 17 tea business marketing tactics that will get you the most sales and help you grow your business successfully.

    Let’s get started.

    Best Ways to Market Your Tea Business
    1. Develop a Brand Identity, Not Just A Logo
    2. Create a Strong Business Plan
    3. Brand Marketing
    4. Examine Your Competition
    5. Offer Free Samples to Coffee Shops and Yoga Studios
    6. Setup a Stall at Trade Shows And Expos
    7. Make an Appealing Website for Your Tea Business
    8. Make Your Tea Business’ Website Mobile-Friendly
    9. Run Ads for Your Tea Business on Ecommerce Sites
    10. Start A Blog About Your Tea Business
    11. Offer Limited Edition & Exotic Teas
    12. Start an Affiliate Program to Promote Your Products
    13. Get Listed on Amazon and Other Marketplaces
    14. Conduct Customer Surveys
    15. Indulge in Email Marketing
    16. Connect with Tea Enthusiasts
    17. Promote Your Tea Business on Social Media
    18. Packaging, Style, and Accessories

    How to Promote Tea Business

    Best Ways to Market Your Tea Business

    Value of the Global Tea Market from 2018 to 2025
    Value of the Global Tea Market from 2018 to 2025

    The following are the top seventeen ways in which you can market your tea business and generate more sales:

    What makes a strong brand? A strong brand identity. Brand identity is what gives your business an image, a voice, and an actionable strategy for connecting with your audience. It’s what separates you from the competition.

    I always say that if you want to get more customers, you need to start with a solid brand identity. Everyone wants to work on the logo, but they forget that they need an entire company identity before they build their site and then start building their brand (because why would your potential clients be talking about your brand if there are a ton of other brands just like yours?).

    Have you ever heard the phrase, “Something is only worth as much as someone is willing to pay for it?” It’s true. People pay a lot of money for famous brands. A brand can be a logo, a name, and everything in between. The foundation for building a brand is your identity. Having a good logo won’t mean anything if your audience has no idea who you are so you should focus on creating a solid brand identity to market your tea business.

    2. Create a Strong Business Plan

    You want to succeed in your business, but there are lots of people out there willing to help themselves to your profits. I see two things stopping you from succeeding: a weak business plan and a lack of tea knowledge.

    Some people are so focused on the marketing part of their tea business that they forget about how important a strong business plan is for any business. If you don’t have an idea of how much money you want to make, how you’re going to make it, and what your long-term goals are it’s tough to get in the game.

    A well-written business plan can help ensure your success with every startup. It outlines your goals, establishes short-term as well as long-term targets, and ultimately serves as an ongoing tool to assess your growth. It also highlights weaknesses that could be detrimental to the success of your venture.

    Tea Shop Business Plan: How to Start a Successful Tea Business in India
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    3. Brand Marketing

    You picked your name, got some business cards, and made a logo and a website. Congratulations, you’re a “real” company! Now it’s time to market that brand.

    When someone visits a tea company’s website, they are looking to learn about the company. Many people will read testimonials and reviews to find out whether they are going to walk into a good situation when they visit the tea shop or if they should avoid the business. There is nothing wrong with promoting your current business on your website. It is important that you are transparent in all of your communications with a visitor.

    4. Examine Your Competition

    You have a great product, but what else does your competition offer?

    You’ve probably heard it time and time again, “Know your competition”. If you’re not looking at what your competition is doing then how are you going to beat them? Every business owner strives for their own unique selling proposition but you also have to ensure that something still makes you stand out from your competitors.

    By checking out the competition, you can find out more about your industry, discover trends, and identify some sweet marketing opportunities.

    5. Offer Free Samples to Coffee Shops and Yoga Studios

    When it comes to marketing your tea business, you need to think creatively. So many businesses try the same strategies and rarely see any growth in their sales or brand awareness.

    Offering free samples can be a great way to get your tea business in front of people. When people try free samples and like them, there is a high percentage of chances that they will buy that product. By offering free samples, you can earn long-term customers for your tea business. So start talking with your local shops and give them free samples for your business’ marketing.

    6. Setup a Stall at Trade Shows And Expos

    Most people make the mistake of not taking advantage of a captive audience. Since Indian consumers love to enjoy tea from stalls, you can take your tea cart to the mall or festivals. Also, you could find local stores that would let you set up a little shop on the sidewalk in front of their business. The point is your customers will remember you once they try your tea in person.

    Tea Production in India
    Tea Production in India

    7. Make an Appealing Website for Your Tea Business

    A good website can make all the difference for a tea business. It’s one of the first places people will search for your products and read about what you do. Even when people are not buying from you, your website still remains a source that they can visit to get the information they want or need. If you want to sell more teas, you need a good‐looking, functional website that will turn visitors into sales. The key is to think of ways that a customer can immediately contact you, find out if you offer their favourite flavour, or discover new ways they can use your products.

    8. Make Your Tea Business’ Website Mobile-Friendly

    The average person checks his or her smartphone almost 150 times a day. That’s over 9,000 times per month. Think about it, fans and customers are looking for your business every time they grab their phone as it vibrates in their purse or pocket.

    Lots of people are shopping on the go. Mobile devices are often their first choice when they’re looking for a product or service to buy. But don’t confuse mobile marketing with mobile-friendly websites. Mobile-friendly websites will work for any device, not just ones that use smart technology. Thus, another great way to promote your tea business is to make your website mobile-friendly and if possible have a mobile app too.

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    9. Run Ads for Your Tea Business on Ecommerce Sites

    This is also one of the best ways to market your tea business and generate more sales. Running online ads can be a very effective form of paid marketing. When used correctly, eCommerce ads are a way to drive sales to your store and generate more traffic in the process. There are plenty of ways you can use ads on eCommerce sites to get the most out of them.

    10. Start A Blog About Your Tea Business

    Another amazing and popular way to market your tea business is to start a blog. You can write about things like how to brew the perfect cup of tea, why your tea blends are unique, etc. In this way, you will be able to reach a larger audience and develop a connection with them.

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    11. Offer Limited Edition & Exotic Teas

    If you love tea as much as we do, then you probably know that there are many different types of tea like green, white, black and oolong to rooibos, mate, pu-erh, and many more. You may also know that the world of tea extends beyond the typical options found in most grocery stores. There are many other varieties that are harder to find in your local market but can be uncovered by visiting a tea shop that deals in specialities or you can also look for them online. So, another great way to market your tea business is to offer some limited edition and exotic teas.

    12. Start an Affiliate Program to Promote Your Products

    Some of these strategies might sound familiar, but that’s because some aspects of the business have stayed the same over time. Affiliate marketing is an old strategy which you can implement to market your tea business and generate more sales.

    It’s no secret that social media can be a great way to promote products, but it’s not all about the likes. Creating an affiliate program is a fantastic way to get people to promote your stuff all over the web.

    13. Get Listed on Amazon and Other Marketplaces

    Amazon and other marketplaces are a great way to expand your tea business. Being able to list your products on the largest search engine in the world will mean you get more exposure, more sales, and more customers willing to buy from you.

    14. Conduct Customer Surveys

    Customer surveys are one of the most important tools to understand your customers and also improve your business. A survey helps you find out what your customers think about your products or services, what they’d like to see from you, and what they would want you to improve on. This will help you come up with a strategy to meet their needs better and retain them as loyal customers in future. There are different types of surveys that you can create depending on your business needs. This way you will be able to understand your customers better which in turn will help you to market your tea business better.

    15. Indulge in Email Marketing

    The email channel is still the most used for marketing and customer communication. Driven by customer preferences, this remains one of the cornerstones of any B2C or B2B initiative within a company’s marketing program. Therefore, it is wise to indulge in email marketing when it comes to marketing your tea business.

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    16. Connect with Tea Enthusiasts

    Another great way to market your tea business is to connect with tea enthusiasts. These people will not only be interested in becoming your loyal customers but will also help you gain new ones. With blogs, social media and a number of tea forums out there, it’s easier than ever to get in touch with your target audience and come up with possible leads.

    17. Promote Your Tea Business on Social Media

    Tea Trunk - Tea Business Account on Instagram | Tea marketing Strategy
    Tea Trunk – Tea Business Account on Instagram | Tea Marketing Strategy

    Gone are the days when your business was only advertised on the radio and TV. Now, social media channels have become the new marketing buzz when it comes to advertising a tea business and helping to spread awareness about your products.

    Social media is not just a space where people post selfies and share photos of their cats anymore. Now, more than ever, social media is a platform for businesses to reach an audience and promote their products.
    Social media has revolutionized how companies advertise and market their products. Today, you can use social media as an effective tool to build your brand, drive sales, and increase awareness about your company or product. These websites are a great way for small businesses to reach new audiences and promote their company with little cost or effort required.

    There are a lot of popular social media platforms such as Facebook, Instagram, Twitter and Youtube. These sites give businesses access to billions of potential customers and allow them to reach those people in an extremely cost-effective manner.

    Read on to discover how you can use social media to promote your tea business and give your marketing efforts a boost!

    • Take advantage of Instagram influencers to help promote your tea business

    People love free food. And if you own tea business, why not send free samples to bloggers and influencers in your target market who might tell their audiences about you?

    Food bloggers and influencers on Instagram are perfect for sending free samples of your tea products. They are very popular among their followers, and they love to try new foods. They will often post photos of them tasting the teas they receive, which is a good way to create some buzz around your teas.

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    • Create dedicated pages on Facebook and Instagram for your business

    Creating dedicated pages on Facebook and Instagram for your business helps you to reach out to your existing followers and let them know about the new changes happening in your business. Remind them that the new page is where they should be going for all things related to your teas.

    Shahab Zargari, CEO of Pinnacle Foods UK, owns a tea company called 17 Tea. He recently told Entrepreneur Magazine that this is the best business marketing idea for 2021, To acquire leads and increase your sales, create pages for your product on Facebook and Instagram and fill them with quality content.

    • Start a YouTube channel for your tea business

    YouTube is one of the best social media platforms to get started with. You can create videos on anything you like. For example, if you are starting a tea business, you can begin by making short videos about certain health benefits of tea. As you make more and more videos, it will be easier to gain subscribers and people would come back to watch the new video every time you will upload one. This way people can learn a lot from your YouTube channel and thus, a great way to market your tea business.

    • Send Consistent Messages Across All Platforms (Facebook, Twitter, Instagram)

    A quick and easy way to market on social media is to send consistent messages across all platforms. You want your audience to get to know you quickly, so use a post on Twitter as the caption and include the same photo on Instagram. People tend to like consistency. It makes them feel connected to your business, which will lead you to their inbox!

    18. Packaging, Style, and Accessories

    Now that you have great tea to sell, you need to choose the right packaging. Think about selling an experience, your customers should feel something special every time they drink your tea.

    Offer fun accessories, like unique cups or infusers, especially if you sell loose leaf tea. Make sure they have the tools they need to enjoy it.

    If you have a store, create eye-catching window displays and packaging that attract people to walk in.

    For online tea sellers, focus on creative digital advertising to grab attention and bring customers to your shop.

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    Conclusion

    There are a lot of people out there selling tea. It’s hard to get in front of your target audience without standing out from the crowd. But if you use the above-mentioned tea business marketing tips, you can make your business stand out and build a following that will drive more sales and growth. This is the kind of solid advice you need if you want to build an industry-leading business.

    FAQs

    Is the tea business profitable in India?

    Yes, the tea business is profitable in India because most Indian consumers have a strong taste for it. However, your profit will depend upon the type of teas you are producing and selling.

    How to promote tea business?

    Promote your tea business by using social media, offering free samples, creating attractive packaging, partnering with cafes or influencers, and running online ads to reach more customers.

    Which are the top tea companies in the world?

    Top tea companies in the world are:

    • Tata Global Beverages
    • Unilever
    • Nestle
    • The Republic of Tea
    • Dilmah

    Where is the world’s largest tea market?

    China has the world’s largest tea market valued at over 78 billion USD.

    What is tea business profit margin?

    Tea business profit margins are usually 30%–60%, depending on sourcing, branding, and sales channels.

    What are the ideas of digital marketing for tea business?

    Use digital marketing for your tea business through social media ads, SEO, influencer partnerships, email campaigns, and engaging content to attract and retain customers.

  • Tea Shop Business Plan: How to Start a Successful Tea Business in India

    India is a country where tea, or chai as it’s popularly known, is more than just a beverage—it’s a daily ritual and an integral part of life. With a rich tea culture and a massive market, starting a tea/chai business in India can be a lucrative venture. Whether you want to open a quaint tea shop, launch a chai cart, or sell packaged tea, this guide will help you navigate the steps necessary to start your tea/chai business in India.

    Why Start a Tea/Chai Business in India?

    Before diving into the nitty-gritty details, let’s understand why starting a tea business in India is a promising idea:

    1. Huge Market Demand: India is the second-largest consumer of tea in the world. Almost every household starts their day with a cup of chai. The tea business in India is growing fast. It is expected to grow by 6.5% every year from 2021 to 2026.
    2. Cultural Significance: Tea is deeply rooted in Indian culture, making it a product with a constant demand.
    3. Versatility: You can offer a wide variety of teas—masala chai, green tea, black tea, herbal tea, and more.
    4. Low Startup Costs: Starting a tea business typically requires a lower initial investment compared to other businesses.
    5. Profit Margins: Tea leaves have a long shelf life, and the profit margins can be substantial, especially if you source your tea directly from plantations. India’s tea market was worth USD 11,702.3 million in 2024 and may grow to USD 17,934.1 million by 2033, growing at 4.19% every year.
    Tea Production in India
    Tea Production in India

    Steps to Start Your Tea/Chai Business in India

    Steps to Start Your Tea/Chai Business in India
    Steps to Start Your Tea/Chai Business in India

    1. Conduct Market Research

    Before you start, it’s crucial to understand the market. Conduct thorough research to identify your target audience, their preferences, and the competition. Here are some aspects to focus on:

    • Consumer Preferences: Identify what types of tea are popular in your target area.
    • Competitor Analysis: Study your competitors to understand their strengths and weaknesses.
    • Price Analysis: Determine the price range of different types of tea in the market.

    2. Decide on Your Business Model

    There are several ways to enter the tea business in India. Choose a business model that aligns with your goals and budget:

    • Tea Shop/Cafe: A physical location where customers can come and enjoy a cup of tea.
    • Chai Cart: A mobile tea stall that can be set up in busy areas.
    • Online Tea Store: Selling packaged tea through an online platform.
    • Wholesale Tea Supply: Supplying tea to restaurants, cafes, and other businesses.

    Famous Chai Franchise in India Franchise Outlets Infrastructure Investment Website
    Chai Sutta Bar 550+ INR 16–18 Lakh chaisuttabarindia.com
    Chai Garam 300 INR 15–20 Lakh chaigaramcafe.com
    Chaayos 200 INR 5–10 Lakh chaayos.com
    Chai Point 170 INR 25–30 Lakh shop.chaipoint.com
    Chai Calling 110+ INR 4–5 Lakh chaicalling.com
    MBA CHAI WALA 100 INR 2–5 Lakh mbachaiwala.com
    Chaai Seth 50 INR 4–6 Lakh chaaiseth.com
    Chai Thela 40 INR 4–5 Lakh chaithela.com
    Tea Trails 40+ INR 35–40 Lakh Not Available
    Chai Nagri 20 INR 10–15 Lakh chainagri.in
    Tea Villa Café 10 INR 5–10 Lakh teavilla.in
    The Tea Planet 9 INR 15–20 Lakh theteaplanet.com
    Pappu Chaiwalla NA INR 15–18 Lakh pappuchaiwalla.com
    Chahapani Amruttulya 100–200 INR 5–10 Lakh chahapani.com

    3. Create a Business Plan

    A well-structured business plan is essential for any startup. It will serve as a roadmap for your business and help you secure funding if needed. Your business plan should include:

    • Executive Summary: A brief overview of your business.
    • Market Analysis: Detailed research on the market and competition.
    • Business Model: Description of your business model and revenue streams.
    • Marketing Strategy: How you plan to attract and retain customers.
    • Financial Plan: Budget, pricing strategy, and projected revenue.

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    4. Secure Funding

    Depending on your business model, you may need to secure funding to cover initial costs such as inventory, equipment, rent, and marketing. Here are some options to consider:

    • Personal Savings: Using your own savings to fund the business.
    • Bank Loans: Applying for a business loan from a bank.
    • Investors: Seeking investment from venture capitalists or angel investors.
    • Crowdfunding: Raising funds through crowdfunding platforms.

    5. Choose a Location

    If you’re opening a physical tea shop or chai cart, location is key. Look for areas with high foot traffic, such as markets, office complexes, and educational institutions. The right location can significantly impact your business’s success.

    6. Choose a Location

    The quality of your tea will determine the success of your business. Partner with reputable tea plantations or suppliers to ensure you get the best quality tea leaves. Consider visiting tea plantations in Assam, Darjeeling, and Nilgiri to source your tea directly.

    The tea market is vast, and choosing a niche can help you stand out. Some popular types of tea include:

    • Organic Tea: Offering tea that is free from chemicals and pesticides.
    • Flavored Tea: Providing a variety of flavors like masala chai, lemon tea, and ginger tea.
    • Health-focused Tea: Health-focused teas are quite popular now. Selling teas with health benefits like green tea, chamomile tea, and detox teas is a great option.
    • Luxury Tea: Targeting the premium market with high-quality, exotic teas.

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    7. Obtain Necessary Licenses and Permits

    Before you start selling tea, you need to obtain the necessary licenses and permits. Here are some common ones:

    • FSSAI License: Food Safety and Standards Authority of India license is mandatory for any food-related business.
    • Shop and Establishment Act License: Required if you have a physical shop.
    • GST Registration: For tax purposes.
    • Local Municipal Permits: Depending on your location, you may need additional permits from local authorities.

    8. Set Up Your Business

    Once you have all the necessary permits, it’s time to set up your business:

    • Tea Shop/Cafe: Furnish your shop with comfortable seating, a counter, and tea-making equipment.
    • Chai Cart: Equip your cart with a stove, tea kettles, and other essentials.
    • Online Store: Create a user-friendly website and set up an e-commerce platform.

    9. Hire and Train Staff

    If you’re running a tea shop or chai cart, you’ll need to hire staff to help you with daily operations. Train your staff to prepare tea correctly, maintain hygiene, and provide excellent customer service.

    10. Marketing and Promotion

    Branding and Packaging

    Branding is essential to create a unique identity for your business. Invest in professional branding and attractive packaging. Your packaging should reflect the quality and essence of your tea. It should also be eco-friendly, as consumers are becoming more environmentally conscious.

    To attract customers, you need a solid marketing strategy. Here are some effective marketing techniques:

    • Social Media: Use platforms like Instagram, Facebook, and Twitter to create awareness and engage with customers.
    • Local Advertising: Distribute flyers, put up banners, and advertise in local newspapers.
    • Promotions and Discounts: Offer introductory discounts to attract initial customers.
    • Loyalty Programs: Implement a loyalty program to encourage repeat business.

    11. Focus on Customer Experience

    Customer satisfaction is crucial for the success of your tea business. Ensure that your tea is of high quality, your service is prompt, and your environment is welcoming. Encourage customer feedback and make improvements based on their suggestions.

    12. Monitor and Grow Your Business

    Once your business is up and running, continually monitor its performance. Track sales, expenses, and customer feedback. Use this data to make informed decisions and grow your business. Explore opportunities to expand, such as opening new locations or diversifying your product offerings.

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    Conclusion

    Starting a tea/chai business in India requires careful planning and execution. By conducting thorough market research, choosing the right niche, and focusing on quality and customer service, you can build a successful tea brand. Remember, tea is more than just a beverage; it’s an experience. Create a memorable experience for your customers, and your business will thrive.

    FAQs

    What is Chai business profit margin?

    A tea business can be quite profitable, offering profit margins that usually range between 50% and 70%.

    How much a tea vendor earn in India?

    A busy tea shop selling around 1,200 cups of tea or coffee daily can earn approximately INR 7,50,000 monthly. Over a year, this adds up to an income of INR 90 lakh.

    Food Safety and Standards Authority of India (FSSAI) license is mandatory for any food-related business.

    How to start tea business in India?

    You can start chai business startup in India by following below mentioned steps:

    1. Conduct Market Research
    2. Decide on Your Business Model
    3. Create a Business Plan
    4. Secure Funding
    5. Choose a Location
    6. Source Quality Tea
    7. Obtain Necessary Licenses and Permits
    8. Set Up Your Business
    9. Hire and Train Staff
    10. Marketing and Promotion
    11. Focus on Customer Experience
    12. Monitor and Grow Your Business

    What are chai/tea business ideas in India?

    • Chai Café – Open a small tea shop with snacks.
    • Tea Truck – Serve tea on-the-go from a mobile van.
    • Online Tea Store – Sell tea blends and kits online.
    • Instant Tea Brand – Create ready-to-mix chai or green tea.
    • Herbal Tea Line – Sell healthy, caffeine-free tea blends.
    • Tea Subscription Box – Deliver curated teas monthly.
    • Corporate Tea Supply – Supply tea to offices and events.
    • Tea Franchise – Invest in brands like Chaayos or MBA Chaiwala.

    How to start a tea shop?

    To start a tea shop, choose a good location, get basic licenses (like FSSAI), buy equipment, create a simple menu, and start selling tea and snacks. Keep costs low and focus on hygiene and taste.

  • Best Tea Franchise in India – Tea Franchise List, Chai Franchise & Low-Cost Tea Shop Options

    The idea of a franchise business is becoming more and more famous in numerous industries. The main reason this idea is so popular is that it not only helps brands make more money, but it also helps them connect with more people around the world.

    After making waves in other industries, the franchising concept is also shaking up the tea cafe industry in India. A lot of brands, like Chaayos, Chai Sutta Bar, Tea Villa Café, and more, have already grown their businesses by using the franchise business model. Starting a tea stall franchise is a great, low-cost business idea for anyone passionate about serving fresh and flavorful tea.

    This trend will continue to grow over the next few years. The café culture in India has grown a lot over the years and is now found in more places than just the big towns and metropolitan areas. Tea café franchisors are actively looking to explore the unexplored regions of India in order to turn this trend into a business opportunity.

    Guide to Starting a Tea Franchise in India
    Guide to Starting a Tea Franchise in India

    In this tea franchise list, we will learn about some of the best tea franchises available in India, along with the required investments and potential profit margins. There are many popular chai franchise names in India offering low-investment options for aspiring entrepreneurs.

    Best Tea Franchise in India

    Tea is a big part of Indian culture, and there are many famous tea franchises to choose from. Here are some of the top tea franchises in India known for their quality and popularity:

    Famous Chai Franchise in India Franchise Outlets Infrastructure Investment Website
    Chai Sutta Bar 550+ INR 16-18 Lakh chaisuttabarindia.com
    Chai Garam 300 INR 15-20 Lakh chaigaramcafe.com
    Chaayos 200 INR 5-10 Lakh chaayos.com
    Chai Point 170 INR 25-30 Lakh shop.chaipoint.com
    Chai Calling 110+ INR 4-5 Lakh chaicalling.com
    MBA CHAI WALA 100 INR 2-5 Lakh mbachaiwala.com
    Chaai Seth 50 INR 4-6 Lakh chaaiseth.com
    Chai Thela 40 INR 4-5 Lakh chaithela.com
    Tea Trails 40+ INR 35-40 Lakh Not Available
    Chai Nagri 20 INR 10-15 Lakh chainagri.in
    Tea Villa Café 10 INR 5-10 Lakh teavilla.in
    The Tea Planet 9 INR 15-20 Lakh theteaplanet.com
    Pappu Chaiwalla NA INR 15-18 Lakh pappuchaiwalla.com
    Chahapani Amruttulya 100–200 INR 5-10 Lakh chahapani.com

    Chai Sutta Bar

    Tea Franchise in India Chai Sutta Bar
    Infrastructure Investment INR 16-18 Lakh
    Area Required 200-500 sq. ft.
    Total Franchise Units 550+
    Franchise Fee INR 6-8 Lakh
    Royalty Fee 4%
    Profit Margin 48%
    Chai Sutta Bar - Best Tea Franchise in India
    Chai Sutta Bar – Top Chai Franchise in India

    In 2016, Anubhav Dubey and Anand Nayak established The Chai Sutta Bar in Indore, which quickly became one of the most famous tea franchise in India. Customers can have kulhad chai, coffee, quick meals, burgers, and more from this Indian tea franchise.

    With over 550 locations in 300+ cities, Chai Sutta Bar is the top quick-service restaurant brand in India. It is the world’s largest chai chain, with more than 10,000 employees working in franchisee-owned stores run by independent business owners.

    Chai Sutta Bar, one of the top 10 tea franchise in India (CSB) see tremendous profit margins and consistent, outstanding growth year after year. Beginning a journey with a proven, tested, and ROI-driven company model is a cakewalk.

    There are two franchise concepts in Chai Sutta Bar:

    • Under the FOFO (Franchise Owned Franchise Operated) model, the Company grants the franchise operator a licence to use the Brand Name in exchange for a fixed, non-refundable fee, or “Franchise Fee,” for a set amount of time.
    • The Company-Owned Company Operated (COCO) business model, which is owned and run by the company itself, could be simply seen as another outlet of the company. From the moment the business opens until it closes, the company takes care of everything. A franchise location is completely unrelated to it. Chai Sutta Bar, being a go-to place for chai lovers, is one of the best and most profitable tea franchise in India.

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    Chai Garam

    Tea Franchise in India Chai Garam
    Infrastructure Investment INR 15-20 Lakh
    Area Required 60-400 sq. ft.
    Total Franchise Units 300
    Franchise Fee INR 4 Lakh
    Royalty Fee 4%
    Profit Margin 96%
    Chai Garam - Best Tea Franchise in India
    Chai Garam – Top 10 Chai Franchise in India

    Chai Garam was founded in 2008 by Bhrigu Dutt in New Delhi. After being in this business for more than a decade, Chai Gram has already opened around 300 outlets (till May 2024) both in India and abroad. Despite being modular and standardised, the theme and design aspects of the Chai Garam outlet were meticulously designed to enable customisation while maintaining quality, value, and cost.

    Malls, high-street markets, food courts, airports, metro stations, hospitals, universities, offices, and petrol pumps are just a few of the many places one may find Chai Garam Cafe in its many modular forms. Its popularity among customers makes Chai Garam one of the top tea shop franchise in India.

    Chaayos

    Tea Franchise in India Chaayos
    Infrastructure Investment INR 5-10 Lakh
    Area Required 200-400 sq. ft.
    Total Franchise Units Around 200
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee INR 1 Lakh
    Profit Margin 95%
    Chaayos - Best Tea Franchise in India
    Chaayos – Top 10 Chai Franchise in India

    Chaayos, one of the top 10 tea franchise in India was founded by Nitin Saluja and Raghav Verma in 2012 in Gurugram. Chaayos offers a wide selection of tea blends, as well as optional additions like ginger, tulsi, and lemongrass, and customers can even customise their tea by choosing the sweetness level. This concept of personalisation is reflected in Chaayos’ slogan, “Experiments with Chai,” and this connects perfectly with chai enthusiasts all throughout India. Chaayos has about 25 different flavoured teas that can be altered in 12,000 different ways.

    A Chaayos franchise requires an initial investment of 5–10 lakh rupees. This includes the price of setting up a store or unit between 200 and 400 square feet in size, as well as other essential charges for getting the franchise outlet up and operating. One of Chaayo’s unique selling points is that it pairs each franchisee with a personal relationship manager who is there to help them out whenever they need it and handle any issues that arise while they’re running the business.

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    Chai Point

    Tea Franchise in India Chai Point
    Infrastructure Investment INR 25-30 Lakh
    Area Required 600-800 sq. ft.
    Total Franchise Units Around 170
    Franchise Fee INR 3 Lakh
    Royalty Fee NA
    Profit Margin NA
    Chai Point - Best Tea Franchise in India
    Chai Point – Top Chai Franchise in India

    Chai Point, another prominent name in the tea franchise list, was founded by Amuleek Singh Bijral in 2010 in Bengaluru. Since its inception, the Chai Point has expanded its presence strongly in the country and it has become one the best tea franchise of India. The Chai Point’s mission is to serve customers the finest chai possible by using only the freshest, all-natural ingredients, such as ginger, elaichi, and hand-blended spices.

    Chai Point Franchise sources their ingredients from the finest estates in Assam, where they undergo rigorous testing by their experienced tea tasters. The chai they serve is without sugar and wholesome, reflecting their commitment to providing customers with both flavour and health.

    In order to add more professionalism to their franchises, Mountains Trail Academy (MTA) has partnered with the Chai Point Franchise to teach their staff on how to make great tea for customers. The retail shops bring in about 60% of Chai Point’s income, while the corporate service business brings in 30% and the delivery business brings in 10%.

    Chai Calling

    Tea Franchise in India Chai Calling
    Infrastructure Investment INR 4-5 Lakh
    Area Required 100-200 sq. ft.
    Total Franchise Units 110+
    Franchise Fee INR 1.5 Lakh
    Royalty Fee NA
    Profit Margin 70%
    Chai Calling - Best Tea Franchise List in India
    Chai Calling – Top Chai Franchise in India

    Chai Calling, another famous tea franchise was started in 2015 by Pramit Sharma and Abhinav Tandon in Noida. In chai calling, the brand uses traditional and environmentally sustainable clay mugs that give customers a real desi chai experience. The company is stepping up its expansion efforts by targeting high-traffic places, such as residential neighbourhoods, colleges, malls, and institutions.

    One of the most successful low-cost tea franchise in India, Chai Calling has quickly expanded to 110+ locations across the country and beyond. Opening a tea cafe franchise is a piece of cake with the help of Chai Calling’s comprehensive ecosystem, which includes kitchen planning, sales, technology, logistics, vendors, and staff training.

    MBA CHAI WALA

    Tea Franchise in India MBA CHAI WALA
    Infrastructure Investment INR 2-5 Lakh
    Area Required 100-150 sq. ft.
    Total Franchise Units Around 100
    Franchise Fee INR 1-2 Lakh
    Royalty Fee 4%
    Profit Margin 40-50% sales
    MBA CHAI WALA - Best Tea Franchise in India
    MBA CHAI WALA – Top Chai Franchise in India

    In 2017, Prafull Billore invested just INR 8,000 to launch MBA CHAI WALA in Ahmedabad. Tulsi, Masala, Adarak, Chocolate, and Elaichi chais are just a few of the varieties of tea offered by this Indian chai franchise.

    The MBA CHAI WALA franchise has two franchise business models for investors: the Highway Model and the Lounge Model. While a highway model would necessitate a massive area of 5,000 to 8,000 square feet, a lounge model might be achieved in as little as 1,500 square feet. The brand also has a kiosk model that can be put up in 100–150 square feet. At present, MBA CHAI WALA has over 150 brand partners and over 100 outlets and is one of the low-cost tea franchises in India.

    Chaai Seth

    Tea Franchise in India Chaai Seth
    Infrastructure Investment INR 4-6 Lakh
    Area Required 100-350 sq. ft.
    Total Franchise Units Around 50
    Franchise Fee Around INR 2 Lakh
    Royalty Fee 5%
    Profit Margin 95%
    Chaai Seth - Best Tea Franchise in India
    Chaai Seth – Top Chai Franchise in India

    Chaai Seth, another leader in the tea franchise list started its business operations in 2015 in Shillong. Founded by Arpit Raj, the brand Chaai Seth has risen in popularity owing to providing high-quality food and beverage experiences to its customers through its own and franchise outlets. Innovative tea blends, uniquely designed products, and a strong sales process are the key elements of Chaai Seth ‘s franchise business.

    Franchisees get assistance from Chaai Seth when evaluating possible brand sites. They also get formal business training in areas like accounting, marketing, and sales both on and off-site, which helps them run the store smoothly. During the first week of business, Chaai Seth also sends support workers to help out until the outlet owners feel confident running the show. Chaai Seth is one of the best low-cost franchises in India, making it a lucrative opportunity for new business owners to start without spending too much money.

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    Chai Thela

    Tea Franchise in India Chai Thela
    Infrastructure Investment INR 4-5 Lakh
    Area Required 150-200 sq. ft.
    Total Franchise Units Around 40
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee NA
    Profit Margin NA
    Chai Thela - Best Tea Franchise in India
    Chai Thela – Top Chai Franchise in India

    Chai Thela began its business operations in 2015 in Noida. Founded by Pankaj Judge, the brand has become one of the emerging brands in the Indian tea franchise world. Customers can choose from a wide array of teas at Chai Thela.

    Chai Thela has around 40 outlets across 10 states in India as of May 2024 and intends to open more in the future. The primary target audience for Chai Thela’s kiosk-based business strategy is educational institutions and technology centres.

    Tea Trails

    Tea Franchise in India Tea Trails
    Infrastructure Investment INR 35-40 Lakh
    Area Required 500-800 sq. ft.
    Total Franchise Units 40+
    Franchise Fee INR 5-7 Lakh
    Royalty Fee 5%
    Profit Margin 70% of sales
    Tea Trails - Best Tea Franchise in India
    Tea Trails – Best Chai Franchise in India

    The Mumbai-based Tea Trails was established in 2012 by Sanjeev Potti and is one of the top 10 chai franchise in India. Through its tea franchise concept, the company is letting its customers purchase and order hot beverages and snacks from the company’s tea shops that focus on offering a variety of flavoured teas, freshly brewed coffees, and breakfast menus.

    A lot of perks are in store for the individual as a franchise partner. The company claims that those who have invested in Tea Trails as franchisees have witnessed the benefits of the tea cafe franchise model and the simplicity of the setup process. It also guarantees a healthy profit margin and return on investment.

    Chai Nagri

    Tea Franchise in India Chai Nagri
    Infrastructure Investment INR 10-15 Lakh
    Area Required 200-300 sq. ft.
    Total Franchise Units Around 20
    Franchise Fee INR 3 Lakh
    Royalty Fee 2%
    Profit Margin 40%
    Chai Nagri - Best Tea Franchise in India
    Chai Nagri – Top Chai Franchise in India

    In 2018, Divam Wadhwa and Simran Singh established The Chai Nagri in Himachal Pradesh. Just like any other chai franchise in India, Chai Nagri serves up a variety of delicious, freshly brewed varieties of traditional Indian Chai, along with a wide selection of dishes.

    Chai Nagri is the go-to brand in the areas where it operates because it offers comprehensive support, unlike other franchise models that just concentrate on opening new franchise outlets without proper surveys and services. This includes finding the perfect location, hiring the right staff, marketing on social media, sales analysis, and product presentation, among other unique services.

    Tea Villa Café

    Tea Franchise in India Tea Villa Cafe
    Infrastructure Investment INR 15-18 Lakh
    Area Required 200 sq. ft.
    Total Franchise Units NA
    Franchise Fee INR 5 Lakh plus GST
    Royalty Fee INR 20,000/month
    Profit Margin Around INR 1 lakh/month
    Tea Villa Cafe - Best Tea Franchise in India
    Tea Villa Cafe – Top Chai Franchise in India

    In 2014, Tea Villa Café was established in Mumbai by Micky Panjwani and Roopanshi Bhatt. Through its franchisees, the company operates its business. Its main concentration is the sale of various types of tea, including black, green, herbal, white, and so on. Waffles, soups, salads, sandwiches, burgers, coffee, juices, and more are also available for breakfast and snacks at Tea Villa Café.

    Tea Villa Café has two franchise concepts– The first is the café model and another is the Xpress outlet. For the café model, a hefty investment is required of about 30-50 lakh whereas, the Xpress outlet requires a smaller investment of 15-18 lakh and can be operated from just 200 sq/ft. area. With this dual model, Tea Villa Café is giving a new tweak to the tea franchise business in India and also an opportunity for young investors who have limited amount of funds.

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    The Tea Planet

    Tea Franchise in India The Tea Plant
    Infrastructure Investment INR 5-10 Lakh
    Area Required 200-500 sq. ft.
    Total Franchise Units Around 10
    Franchise Fee INR 3 Lakh
    Royalty Fee 7%
    Profit Margin 40%
    The Tea Planet - Best Tea Franchise in India
    The Tea Planet – Best Chai Franchise in India

    The Tea Planet was established in 2010 in New York, USA, by Srinivas Ganadinni as Hiranne Inc. He and his wife, Madhuri Ganadinni, then established Ganadinni Fine Foods Impex Pvt Ltd. in 2011 in Hyderabad to expand their tea business in India. The headquarters of The Tea Planet is now located in Hyderabad. This famous tea franchise provides its franchisees with a wide variety of hand-blended, flavour-tested teas, bubble tea drink mixes, and syrups. A variety of bubble tea beverage mixes inspired by Taiwanese culture and tailored to Indian taste buds are available at The Tea Planet.

    For the benefit of a global customer base, The Tea Planet has standardised serving sizes, prices, and product varieties. University campuses, medical facilities, shopping centres, airports, and any other commercial or residential area can host this tea franchise as a standalone café or kiosk. It is considered one of the best and low-cost tea franchises in India.

    Pappu Chaiwalla

    Tea Franchise in India Pappu Chaiwalla
    Infrastructure Investment INR 15-20 Lakh
    Area Required 600-700 sq. ft.
    Total Franchise Units 9
    Franchise Fee INR 5 Lakh
    Royalty Fee 6%
    Profit Margin NA
    Pappu Chaiwalla - Top Chai Franchise in India
    Pappu Chaiwalla – Top Chai Franchise in India

    Pappu Chaiwalla works under the umbrella of the hospitality consultant, Chefs@Work, which was founded by Chef Rajneesh Gandhi. Pappu Chaiwalla started its franchise business in 2018, and as of May 2024, it has 9 outlets in 4 states.

    The Pappu Chaiwalla, one of the best tea shop franchise presents an innovative business model that relies on semi-skilled workers to run well, which helps its investors keep things running smoothly. On occasion, the company will update its menu with new and improved food and snack options, including innovative blends. From the very beginning, until it reaches a point of profitability, Pappu Chaiwalla provides assistance and support to its new business locations.

    Chahapani Amruttulya

    Tea Franchise in India Chahapani Amruttulya
    Infrastructure Investment INR 5-10 Lakh
    Area Required 150 – 300 sq. ft.
    Total Franchise Units 100-200
    Franchise Fee INR 3 lakh
    Royalty Fee –
    Profit Margin –
    Chahapani Chaiwalla - Top Chai Franchise in India
    Chahapani Chaiwalla – Top Chai Franchise in India

    Chahapani Amruttulya, the best best chai franchise in India, is a fast-growing tea franchise in India known for its unique blend of traditional taste and modern business approach. Started in 2019, it has expanded to over 200 outlets across states like Maharashtra and Gujarat. With a low investment and support in training, marketing, and operations, it offers a strong return potential. It’s a great opportunity for aspiring entrepreneurs in the food and beverage sector.

    End Note

    The concept of tea shop franchises is rapidly gaining traction in India. Market players like Chaayos, Chai Garam, Chai Sutta Bar, Tea Trails, and more have expanded their businesses in a short period of time. However, it is crucial to closely monitor the growth strategies of these brands as they venture into tier 2 and 3 cities. For top tea franchise in India, gaining a foothold in these cities is essential if they want to break into tier 4 and 5 cities. Overall, the future of the tea franchise business industry in India seems promising.

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    FAQs

    Which is the best tea franchise in India?

    Some of the best tea franchise in India include Chai Sutta Bar, Chaayos, Tea Villa Café, MBA CHAI WALA, The Tea Planet, Chai Nagri, Chai Point, Chai Garam, Chai Tapri, Pappu Chaiwala, Chai Calling, and more.

    What are some of the best low-cost tea franchises in India?

    Some of the best low-cost tea franchises in India under a 10 lakh investment include MBA CHAI WALA, The Tea Planet, and Chai Calling.

    Are tea franchises profitable?

    Tea franchise in India, led by brands like Chaayos, Chai Sutta Bar, and Tea Villa Café, are growing profitably through the franchise model. This trend will continue as café culture expands, with franchisors exploring into new regions.

    Which is the tea franchise under 1 lakh in India?

    Tea franchises under INR 1 lakh in India are rare, but some local or emerging brands may offer low-cost kiosk or cart-based models. Options may include small regional brands or mobile tea stalls with low setup fees. Always verify terms directly with the franchisor.

    Which is the tea franchise under 2 lakh?

    Tea franchises under INR 2 lakh in India are ideal for small investors looking to start a business with low risk. Options like kiosk models from brands such as MBA Chai Wala (Express) or Chai Garam offer low cost tea franchise. These franchises typically include essential equipment, training, and initial stock. Some regional or local tea brands also provide budget-friendly franchise opportunities.

  • How to Become Corona Millionaire?

    The article is contributed by S Shriram, Former VP Marketing and Sales, Levista Coffee.

    I stayed home for 150 days straight from March 23, 2020, onwards, when the first one-day lockdown began followed by multiple lockdowns. It was the first time perhaps I stayed at home, ever since I joined LKG four decades back. During the five months, I was on WFH mode, a first for me in my retail career spanning 23 years before when I first scooped Ice-Cream at India’s second and Chennai’s first Baskin Robbins outlet in 1997.

    All these years, I had a strong belief that Sales and Marketing professionals can simply not work from home, especially for this long. I was made to revise my thought process all these months even as we sold one more cup of coffee (or more) every hour, every day from April 2020 onwards until now. While thousands of people worldwide have been displaced or retrenched from their jobs, many have chosen alternate professions and have fared well, perhaps better than their previous jobs or businesses.

    Our friendly neighbourhood grocer is one such example. Many others too, but what’s striking is the resilience with which these entrepreneurs have risen to the occasion and have not only served customers but also made money, well.

    During Unlock 1.0, the Union Government laid down restrictions on shop opening times and the Kirana Shopkeepers took the opportunity on their head, something that established Modern Trade Retailers, as well as the cash-rich Online Retailers, couldn’t live up to. The Kirana opened her / his shop by 6 am every day rain or shine, served customers with glee until 11 am (and later up to 2 pm, followed by 6 pm and eventually till 8 pm) and in the meanwhile, managed their staff and family, store inventory, daily cash flows, spread positive word of mouth in the local community and experimented with the digital media – from sending WhatsApp Posters to taking orders through the same medium as well as instant home-delivery, especially for the comfort of the Elderly, sick patients and the physically challenged.

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    Coffee and Tea Vendors, on the other hand, saw this as a great opportunity. Those who ran petty shops ventured early in the day and served those who were working on the roads and streets while the more smart ones offered to sell add-ons to their customers as well as cater to those who were in the line of duty such as Conservancy workers, the Police Force and others.

    All this time, while a section of people was complaining of job losses, another set of people started their Entrepreneurial journeys and the most fancied product category this time was health and hygiene. From liquid soaps to sanitisers, floor cleaners to disinfectants, there was a sudden rush in this category, especially and there was no stopping for their efforts as this market is about to explode sooner than later.

    While FMCG giants like ITC, HUL among others launched revolutionary products in this segment, what took me by surprise was that the secondary, unorganized and unbranded market grew and expanded beyond seams.

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    Those who have never tried the concept of washing hands before a meal were washing hands (and all exposed parts to sun and air) multiple times every day. Similarly, the “Mask Movement” has gained unparalleled popularity and opportunity. I have seen so many roadside vendors who were earlier selling various products now focusing on this segment.

    Coming to Coffee, we at Levista have appointed dozens of new Distributors during H1 FY 20-21 and all this is because we have seen a huge surge of coffee consumption at home. With a high prevalence of WFH or rather SAH – “Stay At Home”, it is but natural to witness consumers drink more hot beverages. And in the process, we have seen many of our partners double or treble business during this period. I reckon that we have just begun. The making of “Corona Millionaires” has only started now and we shall see results over the years.