Tag: tata

  • Complete List of Companies Sponsoring IPL and All the Teams in 2022

    In a diverse country like India, where over 1.38 billion people are living, sports have always been an important factor in the country. From Football to Volleyball, there is hardly any sport that is not played in the country. Among all those, the most popular sport is Cricket in the country.

    Here, Cricket is literally a religion and almost everyone follows that religion earnestly. Several cricket events are hosted in the country but the most popular one is The Indian Premier League (IPL).

    If Cricket is a religion in India, then IPL has to be one of the biggest festivals in the country.  Almost everyone is a fan of IPL, the less 2 months event is a big source of entertainment for the cricket-loving audience in the country.

    IPL is the biggest T20 event all across the world, started in 2008; it has been serving as a source of entertainment for over 14 years. Such is the popularity of IPL that several billion-dollar companies want the sponsorship right of the event.  In this article, we will talk about all the IPL sponsors of 2022. So, let’s get started.

    Sponsorship is about putting your name and reputation on the line for someone else. It could be as simple as recommending someone for a new role, yet it’s one of the most powerful cultural tools any organization has. -Lynne Doughtie

    List of Companies Sponsoring IPL 2022

    IPL Sponsors List
    Chennai Super Kings Sponsors List
    Mumbai Indians Sponsors List
    Royal Challengers Bangalore Sponsors List
    SunRisers Hyderabad Sponsors List
    Delhi Capitals Sponsors List
    Kolkata Knight Riders Sponsors List
    Punjab Kings Sponsors List
    Rajasthan Royals Sponsors List
    Gujarat Titans Sponsors List
    Lucknow Super Giants Sponsors List

    IPL Sponsors List

    IPL 2022 Sponsors
    IPL 2022 Sponsors

    Title Sponsor of IPL

    Tata

    Tata is an Indian multinational conglomerate; it is considered one of the oldest and largest industrial groups in the country. It was founded in the year 1868 by Jamshedji Tata. There is hardly anyone who is not aware of Tata as it is everywhere, from automobiles to consumer’s products, you name it and they have it.

    Tata bagged the title sponsorship rights of IPL this year. The company replaces the Chinese smartphone brand Vivo and has grabbed the spot for two seasons as of now, 2022 and 2023 as their title sponsor. For this season, TATA will pay over INR 300 Crores for the sponsorship rights.

    Official Partners of IPL

    RuPay

    RuPay is the first Indian multinational financial service and payment service system. It was started by the National Payments Corporation of India in 2012. As announced by BCCI, RuPay is an official sponsor of the Indian Premier League of 2022, although the sponsorship is going to be for multiple years. RuPay is going to pay INR 140 Crores for the sponsorship and is one of IPL’s official partners.

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. The company was founded in 2008 by Harsh Jain and Bhavit Sheth. Dream11 has become an official partner and has grabbed the sponsorship rights of IPL 2022. It is the first Indian gaming company that has become a Unicorn.

    Unacademy

    Unacademy is one of India’s largest Ed-Tech companies whose headquarters is situated in Bangalore, India. It is an online platform where one gets to learn from educational videos and lectures. The Ed-tech firm became an official partner of IPL in 2020; this year as well it is sponsoring IPL 2022. As it was a three-year deal, as per reports Unacademy will pay INR 120 to 130 Crores for the sponsorship rights.

    Tata Safari

    Tata Safari is the SUV that is produced by the subsidiary of TATA Group, automobile manufacturer Tata Motors. TATA Safari becomes an official partner of IPL in 2021, this year is not any different, they are sponsoring IPL.

    Cred

    CRED is an Indian Fintech company, whose headquarters is situated in Bangalore, India. It was founded in the year 2018 by Kunal Shah. The company is popular for offering rewards to their customers, who uses CRED as a platform to pay their credit card bills. CRED enter into a three-season partnership with IPL in 2020, so this year as well they are sponsoring IPL and is an official partner of the event. As per reports, BCCI roped CRED at INR 120 Crore deal.

    Upstox

    Upstox is an Indian fintech company that provides interesting investment options to its customers. It was founded in the year 2010 by Raghu Kumar, Ravi Kumar, and Shrinivas Viswanath and the headquarters is situated in Mumbai, India. Upstox joins the list of sponsors of IPL in 2021 and this year as well it is an official partner of the event. The deal is for two seasons and the cost is INR 45 Crore per season.

    On-ground sponsor of IPL

    Swiggy

    One of India’s most popular food delivery apps, Swiggy was founded in the year 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. It has partnered with a wide range of restaurants all over the country and serves its customers with various range of cuisines.

    Swiggy is now going to be a part of one of the biggest events in the country, as BCCI has signed the online food delivery platform as one of IPL 2022 sponsors. As per sources, it is a deal for 1 year and Swiggy is paying INR 35 Crores for the sponsorship and has become the on-ground sponsor of IPL.

    Official Broadcaster of IPL

    Star Sports

    Star Sports is an Indian television sports channel that is under Star India, a subsidiary of Walt Disney Company. The channel first launched in the year 1991 and Star Sports is an official partner and is on the list of sponsors of IPL 2022 and is the official broadcaster of the event.

    Official Digital Streaming Partner of IPL

    Disney+Hotstar

    Disney+Hotstar is an online streaming platform and is a subsidiary of Walt Disney. The OTT platform was launched in 2015. The streaming platform is an official sponsoring partner of IPL 2022. It is the Official Digital Streaming Partner of IPL.

    Official Umpire Partner of IPL

    Paytm

    Paytm is an Indian multinational fintech company that provides digital payments system services and other financial services. The company was founded in the year 2010 by Vijay Shekhar Sharma and the headquarters is situated in Noida, India. Paytm became the official umpire partner in 2019 of IPL. It was a 5-year deal and so in 2022, it is still on the list of sponsors of IPL as well. It has signed a deal for INR 326.80 Crore.

    Official Strategic Timeout Partner of IPL

    Ceat

    CEAT is an Indian multinational tyre manufacturing company, it was founded in the year 1958. CEAT is an official sponsor of IPL 2022 and is the Official Strategic Timeout Partner.

    Chennai Super Kings Sponsors List

    The four-time Champion is one of the most valuable teams of the T20 Cricket League with a brand value of ₹2,500 Crores, there are many brands that have grabbed the chance of sponsoring them.

    Principal Partners of CSK

    Principal Partners of IPL
    Principal Partners of IPL

    TVS Eurogrip

    TVS Eurogrip is the tyres for bikes that are developed by the company TVS Shrichakra which is an Indian Motorcycle tyre manufacturing company. TVS Motors was founded in the year 1982. The brand TVS Eurogrip was launched in 2019 by TVS Shrichakra. It is the Principal Partner of Chennai Super Kings in IPL 2022.

    India Cements

    This company founded in the year 1946 is one of India’s prominent cement manufacturing companies. It has included its name as the Principal Partners of CSK in IPL 2022

    Gulf Oil

    One of the major global oil companies is Gulf Oil. It was founded in the year 1901. Gulf Oil is one of the Principal Partners of CSK for the IPL 2022.

    British Empire

    The brand of SNJ Distilleries signed the sponsorship deal with CSK and has become one of the Principal Partners of the team.

    SNJ 10000

    SNJ 10000 is an alcohol beverage company and it is one of the Principal Partners of the team CSK.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of CSK.

    Nippon Paint

    Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Principal partners of  CSK.

    Astral Pipes

    Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Principal Partners of CSK.

    Equitas

    Equitas works as a microfinance lender, it is a finance bank founded in the year 2016 and its headquarters is situated in Chennai, India.  It is a Principal partner of CSK.

    Official Partner of CSK

    Official Partner of CSK
    Official Partner of CSK

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of CSK.

    Digital Partners of CSK

    Digital Partner of CSK
    Digital Partner of CSK

    Amazon Pay

    Amazon Pay is an Online Payments service of Amazon launched in 2007. It is the digital partner of CSK for the IPL 2022.

    Aqilliz

    Aqilliz helps marketers to create campaigns properly which helps them in connecting with the consumers, it is a blockchain solutions provider. Aqilliz is the digital partner of CSK.

    Pouring Partner of CSK

    Pouring Partner of CSK
    Pouring Partner of CSK

    Amul Kool

    Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.

    Radio Partners of CSK

    Radio Partner of CSK
    Radio Partner of CSK

    Fever FM

    Fever FM is one of the most popular radio stations in India. It is one of the Radio partners of CSK.

    Hello FM

    Hello FM is a private radio station that operates in Tamil Nadu, it is the Radio Partner of CSK for IPL 2022.

    Merchandise Partner of CSK

    Merchandise Partners of Chennai Super Kings
    Merchandise Partners of Chennai Super Kings

    ICICI Bank

    ICICI is a multinational bank that provides financial services, it is one of the Merchandise Partner of CSK,

    Fan Craze

    Fan Craze is a platform where one can get NFTS related to Cricket, they are in a partnership with International Cricket Council, they are the Merchandise Partner of CSK.

    Christy Textiles

    Christy Textiles is a textile company established in 2004, it is mainly popular for manufacturing soft cotton towels, they are the Merchandise Partner of CSK for 2022.

    Fan Play

    It is a gaming platform where one can get real money while playing games. It is one of the Merchandise Partners of CSK.

    Fully Filmy

    Fully Filmy is founded in the year 2015, it is a lifestyle brand that makes cool and trendy merchandise and T-Shirts for its customers. It is one of the Merchandise Partners of CSK in IPL 2022.

    Atlas Ware

    Atlas Ware is an Indian company that focuses on making flasks and water bottles. It has added its name to the Merchandise Partner’s list of CSK.

    Levista Instant Coffee

    Levista is an Indian brand that produces instant coffee and is sold in the areas of Tamil Nadu. It is also the Merchandise Partner of CSK.

    NAC Jewellers

    NAC Jewellers is a jewellery store famous for carving South Indian style accessories. It is the Merchandise Partner of CSK.

    Nasher Miles

    Nasher Miles is a brand that develops trolley bags, it is the Merchandise Partner of CSK for IPL 2022.

    The Souled Store

    It is an online retail shop that sells various fashion items such as apparel and accessories. It is the Merchandise Partner of CSK.

    Mumbai Indians Sponsors List

    Considered as the most successful team of IPL with 5 trophies Mumbai Indians with their brand value of ₹2,700 Crores. The team owner of Mumbai Indians is one of India’s biggest companies, Reliance Industries. The sponsors of Mumbai Indians are:

    Official Partners of Mumbai Indians

    Mumbai Indians Official Partners
    Mumbai Indians Official Partners

    MX TakaTak

    MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of MI.

    PhonePe

    PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Official Partner of MI in IPL 2022.

    USHA

    USHA is an Indian company famous for manufacturing consumer durables, it is one of the Official Partners of MI.

    ACKO

    Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Partners of MI.

    Cadbury Dairy Milk

    Cadbury Dairy Milk is a brand of milk chocolate made by the company Cadbury. It is the Official Partner of MI.

    Colgate

    Colgate is one of the most popular toothpaste brands used in India. It is one of the Official Partners of MI in IPL 2022.

    Kotak

    Kotak is one of Indi’s major financial service providing companies. It is also the Official Partner of MI in IPL 2022.

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of MI.

    Balkrishna Industries Limited

    BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of MI.

    Men of Platinum

    It is one of the premium brands of wristwear and bracelets for men. It is also one of the Official Partners of MI

    Amul Kool

    Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the Official Partner of MI.

    boAt

    boAt is an Indian consumer electronics brand famous for its earwear. It has included its name in the list of Official Partners of MI.

    Performax

    Performax is an Indian brand known for sportswear, it is the Official Partner of MI.

    DNA Networks

    DNA Networks is an event management company and it is also the Official Partner of MI.

    Radio City 91.1 FM

    Radio City 91.1 is India’s first private FM. It has become one of the Official Partners of MI.

    Fever 104 FM

    One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of MI in the IPL 2022.

    Principal Partners of Mumbai Indians

    Principal Partners of Mumbai Indians
    Principal Partners of Mumbai Indians

    Slice

    Slice is an Indian fintech company based in Bangalore. It is a credit card challenger company and it is the Principal Partner of MI.

    DHL

    DHL is a logistics company based in Germany. It provides courier, package delivery and express mail service. It is a Principal Partner of Mumbai Indians

    Associate Partners of Mumbai Indians

    Associate Partners of Mumbai Indians
    Associate Partners of Mumbai Indians

    Marriott Bonvoy

    Marriott Bonvoy is a program where when you stay in Marriott hotels, it earns you rewards and points. It is one of the Associate Partners of MI.

    Astral Pipes

    Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of MI.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users, Reliance Jio is the Associate Partner of MI.

    Royal Challengers Bangalore Sponsors List

    RCB with a brand value of ₹536 Crores is another popular franchise team of IPL. Some of the sponsors of this team are:

    Title Sponsor of Royal Challengers Bangalore

    Royal Challengers Bangalore Title Sponsor
    Royal Challengers Bangalore Title Sponsor

    Muthoot Fincorp

    Muthoot Fincorp is a company that provides loans in exchange for gold to those customers who are in urgent need of funds. It is the Title sponsor of RCB.

    Principal Partners of Royal Challengers Bangalore

    Principal Partners of Royal Challengers Bangalore
    Principal Partners of Royal Challengers Bangalore

    DP World

    DP World is a Dubai-based multinational logistic company, it has become the Principal Partner of RCB.

    Exide

    Exide is the country’s biggest battery selling company, it has collaborated with RCB and became one of its Principal Partners.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of RCB.

    Associate Partners of Royal Challengers Bangalore

    Associate Partners of Royal Challengers Bangalore
    Associate Partners of Royal Challengers Bangalore

    PUMA

    Puma is the multinational German sportswear brand, it has become of the Associate Partners of RCB.

    MPL

    MPL is the biggest e-sports and gaming platform in India. MPL has listed itself as the Associate Partner of RCB.

    PhonePe

    PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Associate Partner of RCB in IPL 2022.

    boAt

    boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Associate Partners of RCB.

    MAX Life Insurance

    MAX Life Insurance company is a life insurance company in India. It is also an Associate Partner of RCB in IPL 2022.

    Nippon Paints

    Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Associate Partners of RCB.

    Official Partners of Royal Challengers Bangalore

    Official Partners of Royal Challengers Bangalore
    Official Partners of Royal Challengers Bangalore

    Myntra

    Myntra is one of the most popular e-commerce websites providing some cool and trendy fashion items. It is one of RCB’s of Official Partner.

    Socios.com

    Socios.com is one of a kind app that helps you get connected to your favourite team. It is one of the Official Partners of RCB.

    JAIN Deemed-to-be University

    It is one of Bangalore’s private universities and is the Official Partner of RCB for IPL 2022.

    Nestle MILO

    It is chocolate flavoured beverage drink that is produced by Nestle. It is the Official Partner of RCB.

    Balkrishna Industries Limited

    BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of RCB.

    Herbalife Nutrition

    Herbalife Nutrition is a global organisation that focuses on selling dietary supplements. It is the Official Partner of RCB.

    Kotak

    Kotak is one of India’s major financial service providing companies. It is also the Official Partner of RCB in IPL 2022.

    Sosyo

    Sosyo is an Indian soft-drink manufacturing company in India. It has added its name to the list of Official Partners of RCB.

    MX TakaTak

    MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of RCB.

    DNA Networks

    DNA Networks is an event management company and it is also the Official Partner of RCB.

    iB cricket

    It is a virtual reality cricket sport. It is also the Official Partner of RCB.

    Fever 104 FM

    One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of RCB in the IPL 2022.

    SunRisers Hyderabad Sponsors List

    Sunrisers Hyderabad also known as SRH won the IPL 2016 and its brand value is ₹442 crore, it is also quite a big franchise and the sponsors of this team are:

    Title Sponsors of SunRisers Hyderabad

    Title Sponsors of Sunrisers Hyderabad
    Title Sponsor of SunRisers Hyderabad

    Cars 24

    Cars 24 is an online platform where one can sell their cars and also buy preowned vehicles. It is the Title Sponsor of SRH.

    Principal Sponsors of Sunrisers Hyderabad

    Principal Sponsors of SunRisers Hyderabad
    Principal Sponsors of SunRisers Hyderabad

    Kent Mineral RO

    Kent Mineral RO is a water purifier which is a product of KENT a company of home appliances specialised in Water purifiers. It is one of the Principal Sponsors of SRH.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of SRH.

    TCL

    TCL is a consumer electronics company. It is one of the Official Sponsors of SRH in IPL 2022.

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Sponsor of SRH.

    ACKO

    Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of SRH.

    Partners of Sunrisers Hyderabad

    Sunrisers Hyderabad Partners
    SunRisers Hyderabad Partners

    Wrogn

    Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of SunRisers Hyderabad.

    Fan Code Shop

    Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of  Partners of SunRisers Hyderabad.

    Kotak

    Kotak is one of Indi’s major financial service providing companies. It is also the Partner of SunRisers Hyderabad in IPL 2022.

    Munch

    Munch is a chocolate bar sold in India made by Nestlé. Nestlé is an official crunch partner of SunRisers Hyderabad.

    Red FM 93.5

    Red FM is one of the most popular radio stations in India. It is the official Radio partner of SunRisers Hyderabad.

    McDowell’s

    McDowell’s is a whisky brand manufactured by United Spirits Limited (USL). McDowell is the celebration partner of SunRisers Hyderabad.

    Electrorush

    Electrorush is a brand that sells read to drink energy drinks. It has partnered with SunRisers Hyderabad and is an ORS partner of SRH.

    Delhi Capitals Sponsors List

    One of the strongest teams of IPL, Delhi Capitals or DC is also considered as the dark horse. With a brand value of ₹370 crores some of the sponsors of the brand are:

    Principal Sponsors of Delhi Capitals

    Principal Sponsors of Delhi Capitals
    Principal Sponsors of Delhi Capitals

    APL Apollo Steel Pipes

    APL Apollo Steel Pipes is the steel manufacturing company that is the largest producer of steel tubes. It is the Principal Sponsor of DC

    Octa FX

    Octa FX is a trading platform where one can trade forex, cryptocurrencies. It is one of the Principal Sponsors of DC.

    BOLT

    BOLT deals with EV infrastructure, it is the Principal Sponsor of DC in IPL 2022.

    Associate Sponsors of Delhi Capitals

    Associate Sponsors of Delhi Capitals
    Associate Sponsors of Delhi Capitals

    Acko

    Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of DC.

    Royal Stag

    Royal Stag is the brand of Indian Whiskey, it is the Associate Sponsors of DC.

    Rapi Pay

    RapiPay is a payment service through which online money transfer, mobile recharge, online booking can happen. It is one of the Associate Sponsors of DC.

    Evolut

    Evolut is a wellness centre where it focuses on yoga, exercise and healthy eating to keep one healthy. It is one of the Associate Sponsors of DC.

    Cup Noodles

    Cup Noodles is a brand of instant noodles. It has become an Associate Sponsor of DC.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Associate Sponsor of DC.

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Associate Sponsor of DC.

    Wrogn

    Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of DC.

    Partners of Delhi Capitals

    BKT

    BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Partner of DC in the IPL 2022.

    boAt

    boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list of Partners of DC.

    Fan Code Shop

    Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of  Partners of DC.

    Fever 104 FM

    One of India’s prominent FM channels and is available in 13 cities. It has also become a Partner of DC in the IPL 2022.

    Amul Kool

    Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.

    Kotak

    Kotak is one of Indi’s major financial service providing companies. It is also the Partner of DC in IPL 2022.

    My Fitness

    MyFitness is a Peanut Butter Brand that sells different flavoured peanut butter. It is a partner of CSK.

    Optimum Nutrition

    Optimum Nutrition is one of the popular brands that sell protein powders. It is a partner of CSK.

    Bira

    Bira is an Indian beer brand founded in 2015. It is also a partner of CSK in IPL 2022.

    Kolkata Knight Riders Sponsors List

    One of the most popular franchises of IPL KKR has won the trophy two times. With a brand value of ₹543 Crores, the sponsors of the team are:

    Principal Sponsors of Kolkata Knight Riders

    Principal Sponsor of KKR
    Principal Sponsors of KKR

    Winzo sports

    Winzo sports is a fantasy gaming app where you can win real cash. It is the Principal Sponsor of KKR.

    Unacademy

    UnAcademy is one of India’s largest Ed-Tech companies, it is an online platform where one gets to learn from educational videos and lectures. It has become one of the Principal Sponsors of KKR.

    Official Sponsors of Kolkata Knight Riders

    Official Sponsors of Kolkata Knight Riders
    Official Sponsors of Kolkata Knight Riders

    Lux Cozi

    Lux Cozi is an Indian Men’s Innerwear brand. It is one of the Official Sponsors of KKR.

    TV9 Bharatvarsh

    It is an Indian Hindi language news channel that was launched in 2019. It is the Official Sponsor of KKR.

    Joy

    Joy is an Indian cosmetic brand especially known for its skin-care products. It is one of the Official Sponsors of KKR.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Official Sponsor of KKR.

    One Finance

    One Finance is a financial institution, that provides banking services through community banking. It is one of the Official Sponsors of KKR.

    ACKO

    Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of KKR.

    Wrogn

    Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Official Sponsor of DC.

    Official Partners of Kolata Knight Riders

    Official Partners of KKR
    Official Partners of KKR

    McDowell’s No.1 soda

    It is an Indian alcoholic beverage brand and also supplies water and soda. It is the Official Partner of KKR.

    Nestle Munch

    Nestle Munch is a brand of a chocolate bar, the product is made under Nestle. It is the Official Partner of KKR.

    LG

    LG is a South Korean multinational consumer electronics brand. It is ONE OF the Official Partners of KKR.

    BKT

    BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Official Partner of KKR in the IPL 2022.

    Thumbs UP

    It is one of the most popular brands of cola in India. It is one of the Official Partners of KKR in the IPL 2022.

    Kotak

    Kotak is one of Indi’s major financial service providing companies. It is also the Official Partner of KKR in IPL 2022.

    Mio Amore

    Mio Amore is one of the largest bakery shops in India. It offers various cakes and snacks to its, customers. It has become an Official Partner of KKR in Ipl 2022.

    Rollick

    Rollick is a Kolkata based icecream brand. It is the Official Partner of KKR for the IPL 2022.


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    Punjab Kings Sponsors List

    Punjab Kings also known as PBKS has a brand value of ₹318 crores. Some of the franchise’s sponsors are:

    Title Sponsor of Punjab Kings

    Title Sponsor of Punjab Kings
    Title Sponsor of Punjab Kings

    EBIX Cash

    EBIX Cash is one of the major platforms where the travel-related financial transaction is possible. It is the Title Sponsor of PBKS.

    Principal Sponsors of Punjab Kings

    Principal Sponsors of Punjab Kings
    Principal Sponsors of Punjab Kings

    BKT

    BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Partner of PBKS in the IPL 2022.

    Lotus Herbals

    Lotus Herbals is one of the prominent brands of cosmetics in India, known for its skincare products. It is the Principal Sponsor of PBKS.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of PBKS.

    Oasis All Seasons

    Oasis All Seasons is a premium Whiskey brand. It is a Principal Sponsor of PBKS.

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Principal Sponsor of PBKS.

    boAt

    boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Principal Sponsors of PBKS.

    Official Partners of Punjab Kings

    Official Partner of Punjab Kings
    Official Partner of Punjab Kings

    Bodycare

    Bodycare is an Indian apparel brand known for innerwear and underwear. It is the Official Partner of PBKS.

    Kotak

    Kotak is one of Indi’s major financial service providing companies. It is also the Official Partner of PBKS in IPL 2022.

    Official Kit and Merchandise Partner of Punjab Kings

    Official Kit and Merchandise Partner of Kings Punjab
    Official Kit and Merchandise Partner of Kings Punjab

    T10 Sports

    T10 Sports is a sportswear brand. It is the Official Kit and Merchandise Partner of PBKS in IPL 2022.

    Fan Merchandise PArtner of Kings Punjab

    Fan Merchandise Partner of Kings Punjab
    Fan Merchandise Partner of Kings Punjab

    Fan Code Shop

    Fan Code Shop is a brand that sells official merchandise. It is the Merchandise Partners of PBKS in IPL 2022.

    Rajasthan Royals Sponsors List

    Rajasthan Royals (RR)  brand value stand at ₹249 crores now. The sponsors of the team are:

    Title Sponsor of Rajasthan Royals

    Title Sponsor of Rajasthan Royals
    Title Sponsor of Rajasthan Royals

    Happilo

    Happiolo is a popular Indian dry fruits brand. It is the Title Sponsor of RR.

    Principal Sponsor of Rajasthan Royals

    BKT

    BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Sponsor of RR in the IPL 2022.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of RR.

    Dollar

    Dollar is the brand of innerwear for men and women in India. It is the Principal Sponsor of RR.

    Associate Sponsors of Rajasthan Royals
    Associate Sponsors of Rajasthan Royals

    Studds

    Studds is a brand of helmets and motorcycle accessories. It is the Associate Sponsors of RR.

    One Moto

    One Moto is a brand of electric scooters and bikes. It is the Associate Sponsor of RR.

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of RR.

    Barbados

    It is an online fashion brand. It is one of the Official Partners of RR in IPL 2022.

    Gujarat Titans Sponsors List

    Gujarat Titans are one of the new franchises that have been included in IPL 2022. The sponsors for this team are:

    Principal Partner of Gujrat Titans

    Principal Partner of Gujarat Titans
    Principal Partner of Gujarat Titans

    Ather Energy

    Ather Energy is an Indian electric vehicle company founded in the year 2013. It is the Principal Partner of Gujarat Titans.

    Associate Partners of Gujarat Titans

    Associate Partners of Gujarat Titans
    Associate Partners of Gujarat Titans

    Capri Global

    Capri Global is a global company that provides financial services. It is one of the Associate Partners of Gujarat Titans.

    BKT

    BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Associate partner of Gujarat Titans in the IPL 2022.

    Reliance Jio

    The most popular Indian telecom company that has over 1.15 billion users is the Associate Partner of Gujarat Titans.

    Astral Pipes

    Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of Gujarat Titans.

    Simpolo Ceramics

    Simpolo Ceramics is an Indian sanitaryware and Tiles manufacturer. It is the Associate Partner of Gujarat Titans

    Acko

    Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Gujarat Titans.

    Toothsi

    Toothsi is a brand known for oral hygiene and braces treatment. It is an Associate Sponsor of Gujarat Titans.

    Meesho

    Meesho is an online shop known for selling affordable apparel, cosmetics and other items. It is the Associate Sponsor of Gujarat Titans.

    Official partners of Gujarat Titans
    Official Partners of Gujarat Titans

    Dream11

    Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of Gujarat Titans.

    boAt

    boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list of Official Partners of Gujarat Titans.

    Kotak Cards

    Kotak Cards is one of India’s major financial service providing companies that give credit and debit cards. It is also the Official Partner of Gujarat Titans in IPL 2022.

    Amul

    Amul is an Indian dairy company that provides every kind of dairy product. It is the Official Partner of Gujarat Titans.

    Radio Mirchi

    Radio Mirchi is one of the most popular FM stations in India. It is one of the Official Partners of Gujarat Titans.


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    Lucknow Super Giants Sponsors List

    Lucknow Super Giants is the other new franchise that was included in the IPL 2022, the sponsors of this team are:

    Title Sponsor of Lucknow Super Giants

    Lucknow Super Giants Title Sponsor
    Lucknow Super Giants Title Sponsor

    My11Circle

    My11Circle is a fantasy gaming platform founded in the year 2019. It is the Title Sponsor of Lucknow Super Giants.

    Associate Sponsors of Lucknow Super Giants

    Lucknow Super Giants Associate Sponsors
    Lucknow Super Giants Associate Sponsors

    ACKO

    Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Lucknow Super Giants.

    Aorus

    Aorus is a brand famous for providing high-quality motherboards. It is the Associate Partner of Lucknow Super Giants.

    Gigabyte

    Gigabyte is a leading global tech company that provides computer hardware. It is the Associate Partner of Lucknow Super Giants.

    Conclusion

    This completes the IPL sponsor’s list for 2022. It wouldn’t be wrong to say that IPL itself has become a brand right now. This T20 league is one of the most popular cricket leagues in the world and it has reached the mark of 380 million viewership count. So, it is natural that the world-known brands want to collaborate with IPL.

    FAQs

    What is IPL?

    IPL is the men’s T20 cricket league. It stands for the Indian Premier League.

    When does the IPL 2022 start?

    IPL is starting from 26th March 2022.

    Who is the title sponsor of IPL 2022?

    Tata is the title sponsor of IPL 2022.

  • List of Private Companies That Manufacture Defence Equipment in India

    Indian military is one of the world’s most advanced and High-tech military, with a vast number of military personnel serving actively and in reserves. With the increase in threat from neighboring countries such as China and Pakistan, the Indian military has prepared themselves accordingly. The government Companies such as Hindustan Aeronautics Limited and DRDO are the base developers of military equipment. Along with them, the ordnance factories work hand in hand to provide quality arms.

    But in India, the private players have always contributed to the design and development of modern warfare equipment. Most of these companies are well-known Indian Multinational companies trusted across India. From Ammunition to Shipbuilding and from small devices to large bulletproof armored carriers, private players always work as a backbone for the defense industry in India.

    Private Companies Manufacturing Defence Equipment in India

    1. TATA
    2. Reliance
    3. Mahindra
    4. Adani
    5. Kalyani Rafael Advanced Systems
    6. Larsen and Toubro
    7. Ashok Leyland
    8. Alpha Design Technologies Pvt Ltd.

    How profitable will be the private sector for the Indian defense industry?
    Conclusion
    FAQs

    Top Defence Manufacturing Companies In India

    TATA

    TATA Defence Equipment Manufacturing Company
    TATA Defence Equipment Manufacturing Company

    When it comes to manufacturing, we cannot forget the name TATA. Probably the most trusted company in India, TATA has manufactured a wide range of defense equipment for Years. The TATA Advanced systems limited(TASL) delivers quality missile systems, radar systems, UAVs, and other security solutions to the Indian military forces. Tata Power SED helps in the upgrade of defense equipment. Also, it provides digital software engineering solutions to the armed forces, border security sensors, underwater naval equipment, etc.

    Apart from these, who doesn’t remember the TATA armored trucks used for several years? The TATA Aerospace and defense helps in the development of Aerospace defense equipment. Also, TATA has manufactured and designed armored vehicles for the Indian Army.

    Reliance

    Reliance Industries Defence Equipment Manufacturing Company
    Reliance Industries Defence Equipment Manufacturing Company

    Reliance group is known to all for its widespread business and manufacturing across India. The Reliance Naval and Engineering Limited of Reliance Industries has one of the largest engineering infrastructures in the world.

    Reliance Naval group helps in Naval systems development and Shipbuilding. It owns a large shipbuilding facility with a dry dock. The Navy and coast guard of India has got modern Hi-tech simulators and Weapons from Reliance Naval. Also, Reliance Naval is the first private company to receive contracts from the Government to build giant warships.

    Mahindra

    Mahindra Defence Equipment Manufacturing Company
    Mahindra Defence Equipment Manufacturing Company

    The Mahindra group has manufactured defense vehicles for a long time in India. In today’s date, the Mahindra group has expanded its services in the defense sector. Along with armored carriers made for the Indian Army, the Mahindra group grows in other formats. Mahindra Aerospace is owned by the Mahindra Group and focuses on aerospace solutions related to the defense industry. The group mainly focuses on Utility aircraft and aerospace structural developments. This group is also associated with the production of quality steel products for the same.

    Some of the well-known defense equipment by the Mahindra group are communication systems, border security solutions, radars, mine-protected vehicles, etc.

    Adani

    Adani Defence Equipment Manufacturing Company
    Adani Defence Equipment Manufacturing Company

    The Adani group is one of India’s largest conglomerate companies. The Adani group has been an active participant in manufacturing and delivering quality defense equipment. The Adani Aero Defence and technologies limited has excellence in military design and systems integration services. The Adani defense manufactures UAVs and exports them to global markets as well as for usage In India. Along with this, the group also manufactures small arms for the military.


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    Kalyani Rafael Advanced Systems

    Kalyani Group Defence Equipment Manufacturing Company
    Kalyani Group Defence Equipment Manufacturing Company

    The Kalyani Group is an Indian private company partnered with the Israeli Rafael Advanced systems to manufacture defense-related equipment. Recently the company received their BARAK missile kits for both the Indian Army and the Air force.

    The Kalyani Group has partnered with some other companies to build a robust military infrastructure in n India. The group also got the responsibility to manufacture the ATAGS Howitzer guns for the Army. Bharat Forge under the Kalyani group develops and manufactures Armoured vehicles for the Army. Also, it Serves its technology in the aerospace sector.

    Larsen and Toubro

    Larsen & Turbo Defence Equipment Manufacturing Company
    Larsen & Turbo Defence Equipment Manufacturing Company

    L&T is known across India as a soul engineering and construction company. But Larsen &Turbo also undertakes manufacturing and production of defense-related equipment and weaponry.

    The skilled engineers of L&T manufactured Missile systems and launchers for the Indian military for years. Also, it helps in the design of many weapons and systems by working along with DRDO.


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    Ashok Leyland

    Ashok Leyland Defence Equipment Manufacturing Company
    Ashok Leyland Defence Equipment Manufacturing Company

    The solid and rigid stallion troop carriers are one of the best military vehicles offered by Ashok Leyland’s Defence wing. Ashok Leyland has manufactured thousands of pages, such as big armored trucks for the Indian Army. Ashok Leyland’s Diesel engines provide power to boats and generators for the military.

    The group has also developed Mine protected vehicles and logistical support vehicles with modern technology available. Also, the group has supported the Artillery regiment by manufacturing cars for them to carry the artillery.


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    Alpha Design Technologies Pvt Ltd.

    Alpha Design Technologies Defence Equipment Manufacturing Company
    Alpha Design Technologies Defence Equipment Manufacturing Company

    The Make in India project and India’s Government’s exposure to private entities have proven fruitful. Alpha Design technologies will produce electronic gears, assembly lines, simulators, and many defense-related structures for the Indian defense forces. Many other private companies (small and medium scale) also manufacture several small and essential equipment for the defense industry and support these private giants.

    How profitable will be the private sector for the Indian defense industry?

    Private companies are not new to the Indian defense market. Since the beginning, the Army, Navy, and Air force have been using equipment manufactured by private entities. But with extensive modernization and technology development, private companies are becoming necessary to support the defense industry.

    With much more equipped infrastructure, better manufacturing capabilities, International collaborations, ànd a skillful workforce, the private players will be a gift for the Government. In today’s date, many new defense-related startups are emerging and are collaborating with private giants. The private sector also acquisitions a few public sector defense facilities to expand their production, resulting in much more advancement.

    The private players are stepping in to make India a massive market for indigenous production by manufacturing new weapons and vehicles such as Kalyani M4 vehicles, ATAGS Howitzers, Surveillance radars, and many more.


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    Conclusion

    With time, the Indian defense forces are getting more and more equipped with modern weapons and vehicles. India till today also has a high import rate in defense products, but the exports are comparatively lower. The private players will prove to be the most significant part of the military development in India. The Government, on its part, is putting its best efforts into introducing private entities in many defense-related fields and hopes to become fruitful shortly. And our defense forces will become more robust shortly with these developments for sure as it’s just the beginning.

    FAQs

    What are the Defence equipment manufacturing companies in India?

    Here are the list of defence equipment manufacturing companies in India:

    Private Companies

    • TATA
    • Reliance
    • Mahindra
    • Adani
    • Kalyani Rafael Advanced Systems
    • Larsen and Toubro
    • Ashok Leyland
    • Alpha Design Technologies Pvt Ltd.

    Government Companies

    • DRDO
    • Bharat Dynamics
    • Garden Reach Shipbuilders & Engineers
    • Bharat Electronics Limited
    • Armoured Vehicles Nigam Limited (AVANI)
    • Hindustan Aeronautics Limited

    What are the equipment needed in Indian Army?

    Some of equipment of the Indian Army includes:

    • Individual Protection Equipment
    • Infantry weapons
    • Vehicles
    • Artillery
    • Missile systems
    • Air defence
    • Aircraft
    • Radar

    How many defence PSUs are there in India?

    There are sixteen Central Public Sector Undertakings under the administrative control of the Department of Defence Production, Ministry of Defence.

  • Top 5 Successful Facebook Marketing Case Studies

    Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.

    Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.

    Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.

    To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.

    “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”

    -Howard Luck Gossage

    Jabong Be You Ad Campaign
    Vodafone 4G SuperNet Campaign
    Raymond 72 Hrs. Express Tailoring Campaign
    Tata Housing Goa Campaign
    Domino’s Pizza Think Oven Campaign
    L’Oréal Paris
    FAQ

    Jabong Be You Campaign

    At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.

    Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.

    Vodafone 4G SuperNet Campaign

    One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.

    In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.


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    Raymond 72 Hrs. Express Tailoring Campaign

    Raymond Express Tailoring Campaign
    Raymond Express Tailoring Campaign

    Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.

    Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.

    Tata Housing Goa Campaign

    Tata Housing Goa Campaign
    Tata Housing Goa Campaign

    Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.

    Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.

    Domino’s Pizza Think Oven Campaign

    Dominos Think Oven campaign
    Dominos Think Oven Campaign

    There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.

    Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.


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    L’Oréal Paris

    It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.

    L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.

    Conclusion

    In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.

    Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.

    FAQ

    Which Facebook Ads are most Effective?

    The carousel ad is the most effective ad format in Facebook.

    Are Facebook Ads worth it in 2021?

    Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.

    Which campaign objective is best for Facebook ads?

    Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.

  • Marketing Strategy of Tata Salt – How Tata Salt became India’s most Trusted Salt brand

    Salt is a commodity that is commonly used by everyone. There are a ton of different salt brands out there trying to sell to people. But it takes a lot of effort and clever marketing strategies to capture the market of such a common commodity. In this article, will be discussing exactly the strategies Tata implemented to become ‘Desh ka Namak’.

    Tata Salt is a subsidiary company of the Tata group. The immediate parent company of Tata Salt is Tata Chemicals. In 1983 the salt industry was unbranded and unprocessed salt was sold in the market. This is the time when Tata Salt decided to invade the market and sell their product. So, Let’s look at how Tata Salt became the most trusted salt brand in India.

    So Lets look at Marketing Strategies implemented by Tata Salt:

    Changed the word "Salt" to "Namak"
    Took Advantage by capturing a disorganized market
    Unleased the Tata Brand to Market their salt
    Improved their Product and then Marketed its Benefits
    Mary Kom was appointed as the Brand Ambassador for Tata Salt
    Patriotism
    Launched new Products
    FAQ

    Changed the word “Salt” to “Namak”

    Generally, other salt companies marketed their product by the word ‘Salt‘ in 1983. As the majority of the people in India are Hindi-speaking people. People get more connected when Hindi words are used. Apart from that salt is a commodity which one usually associates with one’s country.

    The marketing team of Tata Salt used this opportunity and devised a marketing strategy to connect with the audience. They, therefore, marketed the product with the jingle “Namak ho Tata ka, Tata Namak“. This jingle connected the common man in a great way. With the change of the word “salt” to “Namak”, people started to consider it as a more domestic product.

    Took Advantage by capturing a disorganized market

    In 1983, the salt industry was an unorganized sector. Generally, it was sold loose in the grocery store. There were no branded companies that sold salt. People in the business were either selling unprocessed or direct sea salt. Many times, the product was not up to the mark.

    The market research also showed that many people wanted a reliable salt brand. This is where Tata salt cashed in on the opportunity. Tata brand is seen to be the most reliable brand in India. So, Tata used the brand to capture the market. Using the respectable brand name of Tata they acquired a huge market share in the salt industry.


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    Unleased the Tata Brand to Market their salt

    Tata’s are hugely respected for their business ethics in India. It has made its mark in India where every common man in India has heard about Tata. This is where Tata salt has taken full advantage of its brand. They added the name of Tata before their salt so that the customer can rely on this product without a second thought.

    Improved their Product and then Marketed its Benefits

    In 1983, the salt market was very immature. There were many businessmen in this market but none of them was reliable. Most of them were selling unprocessed salt or direct sea salt. Tata’s identified this loophole and started working on it. They researched and found that they can improve their product to a great extent. They worked with the nutrition department of the Government of India.

    Tata Salt Marketing
    Tata Salt Marketing 

    While researching, they found out that Indian people were deficient in iodine. Therefore, they came up with an iodized salt product. This salt was going to be India’s first iodized salt. Tata not only improved the product but also marketed the nutrient value of Iodine to the common people. The increased nutrient value was taken very positively by people.

    Mary Kom was appointed as the Brand Ambassador for Tata Salt

    Mary Kom Endorsing Tata Salt
    Mary Kom Endorsing Tata Salt

    Tata group chose Mary Kom to represent them. Generally, brands used famous actors and actresses to brand themselves. But Tata over here made a unique choice. They decided to put forward an internationally renowned athlete to represent their company.  

    This also sent a message that Tata salt was used by the fittest people. This adhered to their trust in Tata salt. Mary Kom also was a national player and also symbolized national assets and triggered patriotic emotions in the customer.

    They used the tagline “Maine desk ka Namak khaya hai“. This tagline validated their product in terms of quality. Also, the tagline connected well with the sentiments of India. This also reminded the people that it was their own country’s commodity.


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    Patriotism

    Tata Salt - Desh Ka Namak
    Tata Salt – Desh Ka Namak

    People in India are very patriotic, their love towards their nation is commendable. Due to the swadeshi movement, people tend to promote the product which is native to their country.

    Tata’s were always seen as a company that represented India. When a product like salt came from Tata’s, it was hugely welcomed by the common people. They felt that they are getting a quality product at a reasonable price.

    They marketed their salt with the tagline ‘Desh ka Namak’. This tagline deeply connected a common man to the product. People also had a feeling that by buying this product, they are contributing to the country.

    Launched new Products

    Tata Salt Products
    Tata Salt Products

    Tata salts have now brought a number of new salt products. The products are Tata salt lite, Tata Salt Plus (double fortified salt). These salts are marketed based on the nutrient advancements. They marketed them on the base of a good reputation built previously. This way Tata salt is increasing its product base and thus increasing revenue.


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    Conclusion

    Tata Salt employed many clever marketing strategies to become “Desh ka namak”. They fabricated several marketing strategies to build the most trusted salt brand. As it had set out when the salt industry was very unorganized, so they somewhat got the first-mover advantage. They took full advantage of their brand and many other things which were aligned in their favor. With this, we come to the very end of the article.

    FAQ

    When was Tata salt launched?

    Tata salt was launched in 1983 as the first national branded salt of India.

    Where is Tata salt produced?

    Tata salt products are produced in Mithapur facility, Gujrat.

    Who is the CEO of Tata Salt?

    R. Mukundan is the current CEO of Tata Salt.

  • All You Need Know About India Aviation Industry and Their Developments

    Everyone affinities to travel in the airline once in their lifetime and two-thirds of people in India have experienced their dreams. We all know, India is renowned for the Civil and Military aviation industry according to the International Air Transport Association.

    Starting its Voyage on 18th February 1911 by covering 9.7 kilometers from Jumna River to Nainin and ultimately becoming the burgeon aviation market in the world. Epiphany, India Aviation industry became the blue ribbon and prognosticate to rank third largest aviation market in the world by 2024.

    In the remote times, those people who are rich could afford the airline ticket, besides there is not much development made from the side of Indian Aviation industry.

    As time ticks away, we are here eventually becoming the fastest-growing aviation market and owning 128 operational airports as of now.

    The history of the Indian Aviation industry incipient back in 1911, where the plane was set as a tool to carry out mail across the Yamuna river to Naina. When it comes, domination of aviation- IndiGo stands top of the list, along with Spicejet, Vistara, AirAsia India and Air India.

    Furthermore, these six aviation networks connect nearly 80 cities across India and play a vital part in the development of the Indian Aviation Industry. On the other hand, Indian Military Aviation would never let us down in bestowing a major role.

    The three crucial constituents of military aviation in India are the IAF, Wings of the Army and the Navy where the Indian Air Force is the world’s 4th largest air force. As well as, it is stated that the military aviation industry is plotting aerospace research to study the aviation model related hardware and software.

    Market Size of Indian Aviation industry
    Government Initiatives & Developments in the Indian Aviation industry
    Major players in the Indian Aviation Industry
    Condition of Indian Aviation Industry In the COVID Pandemic
    FAQ

    Market Size of Indian Aviation industry

    Day by day, the number of travellers in India board gradually accelerated, which is reported as the industry quadrupled in size and expected passengers to be tripled around 560 million by 2037.

    Notably, the Indian aviation industry is the third-largest aviation industry in the world and stands 5th largest market regarding aircraft passengers in both domestic and international.

    Indian Aviation industry represents oligopoly characteristics and also sees a great impact in 2010- 2019 where a CAGR of 13.4% augment in the domestic passenger traffic, whereas the international grew at a CAGR of 9.3%.

    As is the case, the ongoing pandemic lucidly tumours the Indian aviation industry which incurred 2.9 billion in 2020 and 4.1 billion in the current fiscal year 2021-22, where the industry faced a decline in India’s passenger traffic.

    Government Initiatives & Developments in the Indian Aviation industry

    A Scheme for India’s unserved and under-served airports

    According to the National Civil Aviation Policy 2016, a scheme has been framed in order to enlighten the connectivity to India’s unserved and under-served airports. Additionally, the scheme also focuses on the price of a one-hour journey to be estimated at around 2500 INR.

    Indian Aviation industry may look into Investment upto USD 5 billion

    In the next four years, the Indian Aviation industry may look into USD 5 billion worth of investment and anticipate nearly 25 Billion foreign investment to enter the airport sector by 2027.

    The report by the government of India permitted 100% FDI on the Indian Aviation industry in order to consolidate the connectivity overseas. We could witness, UK group invest 950 Crore in Turbo Aviation New airline Trustar.

    Indian aviation industry set to build water aerodromes

    In 2021, the Indian aviation industry is set to build two water aerodromes in Assam and Andaman & Nicobar island to entice tourism as well as GDP. Besides, the government is planning to launch 14 more water aerodromes across India.

    Indira Gandhi International Airport

    The Indira Gandhi International Airport in Delhi is set to dilate in order to augment passengers, which subsumes new instalments such as Terminal point, additional runway and other advanced facilities.

    On the Government side, they are working diligently to maintain the sustainability of the Indian Aviation industry by providing financial services to many airports across the country under the UDAN scheme for advancement and development.

    Zurich Airport International to corroborate in development of Jewar Airport

    Zurich Airport International is corroborated to design or operate Noida International Airport for the next 40 years on the development of Jewar Airport.

    Runways at seven airports across the country

    Prior to March 2022, the Airports Authority of India concurred to establish runways at seven airports across the country.

    Krishi Udaan scheme

    Krishi Udaan scheme is introduced under Union Budget 2021-22, to reduce air pollution by letting 50% for agri-perishable and ameliorate air cargo transportation in North-east states of India.

    Market share of Major Airlines in India
    Market share of Major Airlines in India

    How Do Airline Companies Make Profit?
    With travel returning to normal soon, it is interesting to know more about some strategies that the airline companies use to make profit.


    Major players in the Indian Aviation Industry

    In 2015, 22 airlines were operating in India. The Indian aviation industry has grown so much since then and the top players in the Indian Aviation Industry as of 2020 are:

    Interglobe Aviation (IndiGo)

    IndiGo is an Indian airline based in Gurgaon, Haryana that offers low-cost travel. The company was founded in 2006 by Rahul Bhatia of InterGlobe Enterprises and Rakesh Gangwal. The airline is the largest in terms of passengers carried and fleet size with having a domestic market share of 59.24% as of August 2020.

    SpiceJet

    SpiceJet is another low-cost airline based in Gurgaon, Haryana. The company is the second-largest airline in India by the number of passengers carried and it holds a market share of 13.6% as of March 2019.

    The company was established as an air taxi provider and was acquired by Ajay Singh and renamed SpiceJet in 2004 and took off its first flight in May 2005.

    Jet Airways

    Jet Airways is a Mumbai based Indian International airline founded by Naresh Goyal that started as an air taxi operator in 1993 and became a full-fledged airline in 1995 and started its International flights in 2005.

    It was one of the largest Indian airlines with a market share of 21.2% in February 2016. But due to competition and price war, the company underwent a downfall leaving it Bankrupt and forcing the company to cease its operations in April 2019. The company is due to come back at the end of 2021.

    Air India

    Air India is previously known as Tata Airlines and was founded by J. R. D. Tata in 1932. After 1945, the airline was made into a public limited company and was named Air India.

    Air India is headquartered in New Delhi and is owned by the Government-owned Enterprise, Air India Limited. It is the Largest International carrier out of India and holds a market share of 18.6%.


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    Condition of Indian Aviation Industry In the COVID Pandemic

    Indian Aviation Industry consists of both military aviation like Indian Air Force(IAF) and civil airlines like IndiGo. While Government controlled Airlines like Air India, Alliance Air and IAF have been a saviour by carrying medical cargo during these COVID times, the civil airlines have seen a tremendous loss that is estimated to be INR 210 billion in FY 2020-21.

    To compensate for the loss, the Centre allowed for a hike in fares of airlines by 30% which only worsened the situation. During April-October 2020, domestic flights had been declining over 70% while International flights have declined at 77%. IndiGo and SpiceJet reported having lost INR 31 crore per day during the first half of 2020.

    Conclusion

    The COVID pandemic has not only made us cancel our planned trips with friends and family but also has many industries on the brink of a complete shutdown and has made the economies of top countries crumble.

    The Indian Aviation Industry was one of the main industries that took a downfall due to the COVID situation around the globe with many countries still not lifting their ban on International travel. And this loss would tremendously affect the GDP of the country as the aviation industry contributes $72 billion to the GDP of India.

    It is predicted that the Indian Aviation Industry will bounce back to its pre-pandemic level by 2022 or 2023.

    FAQ

    What is the Indian Aviation Industry?

    Aviation Industry is the business sector in which all types of aircraft are manufactured and operated. According to International Air transportation Association(IATA), Indian Aviation Industry is the fastest-growing aviation industry in the world and is set to be the third-largest aviation market in the world by 2024.

    What is the revenue of the Indian Aviation Industry?

    The aviation industry in India has seen a loss for the FY2020-21 due to the COVID-19 pandemic. The estimated net loss by ICRA for the fiscal year 2020-2021 was INR 210 billion.

    How many branches does the Indian Aviation Industry hold?

    The Indian aviation industry is classified into two branches: Civil aviation and Military aviation. India’s aviation manufacturing hub is situated in Bangalore and holds a 65% share of this economic sector.

  • Why Tata power has built India’s Largest Solar Carport and How it will benefit the EV industry of India?

    The Electric Vehicle industry is expected to boom in the next 5 years in India with a lot of companies coming up with EV vehicles both 2 wheelers and 4 wheelers. Even the global EV giant Tesla has entered into the country. Recently Tata Motors and Tata power have jointly set up a solar carport and are making a mark in the EV infrastructure. Let’s look at how the solar carport is going to benefit the EV industry.

    Tata Motors and Tata Power – Latest News
    About the Tata Solar CarPort project
    Tata motors on Solar CarPort project
    How Tata Solar CarPort project will benefit the EV Industry
    Tata Power on its Solar CarPort project
    FAQ

    Tata Motors and Tata Power – Latest News

    Tata Motors and Tata Power have joined together in order to set up one of the largest grid synchronized, behind the meter solar carport of the county. The carport is located in Pune at the car plant of Tata motors.

    The company has said that the 6.2-megawatt carport is the largest solar carport  in the country. The project that is developed in the plant of Tata motors will be able to generate around 8.6 million kilowatts of electricity and would reduce an estimated amount of 7,000 tonnes of Carbon dioxide from the atmosphere and around 1.6 lakh tonnes over its lifestyle.


    How Tata is helping Airtel to bring Made-in-India 5G Technology in India?
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    About the Tata Solar Carport project

    The project is spread across 30,000 square meters and can also be used as the parking space for the cars that are manufactured by Tata motors. Even after the crisis faced by the country due to the Coronavirus Pandemic both the companies were able to develop the carport with a record period of 9.5 months.

    This carport is expected to be a part of the company’s net zero carbon goals by the year 2039 and Tata motors had entered into a Power Purchase agreement with Tata power in regards to the goals.

    Tata Solar Car port
    Tata Solar Car port

    Tata motors on Solar Carport project

    Shailesh Chandra who is the President of the Passenger Vehicle Business Unit of Tata Motors had conveyed that, the company has always advocated sustainability in every aspect of our business by checking more meaningful ways to reduce the impact we create on our planet by providing existing products and sustainability solutions to the customers.

    He added that the company has always been conscious of the need for energy consumption and is also working towards achieving a 100% renewable source of energy for all the operations.

    How Tata Solar Carport project will benefit the EV Industry

    The Electric Vehicle industry of the country will be the most benefitted sector from this project. One of the disadvantages of the EVs in the country is the lack of infrastructure and the adaptability and this project is considered to be the first step towards the infrastructure facilities provided for the Electric Vehicle industry.

    Tata Motors already have their set of EVs and this will add as an added advantage for their cars. Some of the other advantages are that the Solar carport will reduce the expenses of the company as they will not have to buy the energy from the power supply companies and can generate their own electricity.

    Tata Power on its Solar Carport project

    Praveer Sinha who is the MD and CEO of Tata Power has conveyed that as one Tata initiative and added that they are proud to partner with Tata motors. He added that the partnership is a proof of our collective efforts in order to reduce the carbon footprint in the society and to provide solutions for the future that are concentrated into the green energy solutions.

    He added that the company would focus and continue to explore new ways to generate energy through clean resources and provide them to the customers and their partners.


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    Conclusion

    Tata Power also has a solar powered carport which is the first ever carport in the country that was established in the year 2017 in Delhi. Tata Motors has also committed to shifting to 100 % renewable energy consumption by joining the RE100 initiative. Tata Power also has a solar carport established in the Kochi airport in the year 2018.

    FAQ

    What is size of Tata solar carport?

    The Tata solar car port spans across 30,000 square meters and is located in Chikhali, Pune.

    How much electricity will the Tata solar carport project generate?

    The project that is developed in the plant of Tata motors will be able to generate around 8.6 million kilowatts of electricity and would reduce an estimated amount of 7,000 tonnes of Carbon dioxide.

    Where is the Tata solar carport located?

    The carport is located in Chikhali, Pune at the car plant of Tata motors.

  • How Tata is helping Airtel to bring Made-in-India 5G Technology in India?

    The 5G network has been said to come into India in a few years. Jio has been working on it for the last year and had also announced about the 5G network in one of their Annual General Meeting. But now Airtel and Tata group have joined together to provide 5G network solutions in the country. In this article let’s look at how Tata group is helping Airtel to bring 5G in India.

    Airtel 5G – Latest News
    How Tata Group is helping Airtel bring 5G in India
    Bharti Airtel on bringing 5G in India
    FAQ

    Airtel 5G – Latest News

    The telecom major Airtel has announced that it has got into a strategic partnership with Tata group in order to implement its 5G network solution in the country. Airtel has conveyed that the company would be the pioneer for testing and launching the native solution as part of its plans for India in rolling out 5G solutions.

    The company has announced in a statement that the pilot is expected to start by January 2022 as per the guidelines that are formulated by the Government of India.

    How Tata Group is helping Airtel bring 5G in India

    The Tata group has developed a telecom stack which is a state-of-the-art O-RAN (Open Radio Access Network) based radio and NSA/SA core. The company has been successful in order to integrate a completely native based telecom stack through leveraging the capabilities of its group as well as its partners. The company conveyed in a statement that the tech would be available for commercial development from the start of January 2022.

    The Tata Consultancy Solutions is expected to contribute its expertise in the global system integration and is expected in aligning both the 3GPP and O-RAN standards in providing end-to-end solutions. TCS is a pioneer in software development and these networks and equipment are increasingly embedded in the software segment.

    N Ganapathy Subramaniam representing the Tata group and TCS has stated that, As a group the company is excited about the opportunity that is presented by 5G and the adjacent possibilities and added that they are working towards developing networking equipment and solutions that is world-class in the networking space in order to address the business opportunities. They also added that they are pleased to have Airtel as their customer in this initiative.

    Countries with most number of 5G installed in Cities
    Countries with most number of 5G installed in Cities

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    Bharti Airtel on bringing 5G in India

    The MD and CEO of Bharti Airtel, Gopal Vittal had conveyed that they are really happy to join forces with the Tata group in order to make India a global hub for 5G and technologies related to it.

    He added that, India is well-positioned with its talent pool and world-class technology ecosystem in order to build cutting-edge applications and cutting-edge technological solutions for the world. He also added that this step is expected to provide a massive boost to India in order to become an innovation and manufacturing destination.

    These 5G products and solutions are Made in India and are aligned to the global standards and are expected to interoperate with other products based on certain standards that are defined by the O-RAN alliances and open interfaces.

    Once the 5G solutions are commercially proven the diversified and brownfield network of Airtel would open export opportunities for the country which is now the second most market for the telecom services in the world.

    Airtel is a Board member of the O-RAN Alliance and is committed towards implementing and exploring the O-RAN based networks in India. In early 2021, Airtel had become the first telecom company in order to provide a practical 5G service over its LIVE network in Hyderabad city. Using the spectrum that is allocated by the Department of telecom Airtel has started 5G trials in the major cities.


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    Conclusion

    The media enterprises and the telecom of TATA group provide the requirements regarding communication from SMEs to global business houses and from home networks to wholesale networks. TATA consultancy services and Airtel both are a member of the O-RAN alliance.

    FAQ

    Will 5G be available in India?

    Yes, Many telecom companies are preparing for 5G and India will be ready for 5G till 2022.

    Which country are using 5G?

    The top three countries that have the most cities with 5G are China at 341, the United States at 279, and South Korea with 85.

    Is Airtel 5G ready?

    Bharti Airtel become the country’s first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad city.

  • How Tata will soon compete Jiomart

    TATA Group has been looking to acquire the grocery delivery startup Bigbasket. The company has received approval from The Competition Commission of India (CCI) to acquire the unicorn grocery delivery startup of India. Let’s look at how TATA will soon compete with Jiomart and the further details of the acquisition of Bigbasket.

    Tata to Acquire Bigbasket
    Why Tata is Planning to acquire Bigbasket
    Value and details of the Deal
    About BigBasket
    FAQ

    Tata to Acquire Bigbasket

    The latest deal of TATA digital is to acquire a stake in the B2B arm of Bigbasket which is Supermarket Grocery Supplies Private Ltd (SGS) which will let TATA digital to indirectly acquire Bigbasket’s Online Retail Business Innovative Retail Concepts (IRC). This will take place through separate transactions.

    The deal will let TATA digital to control both Bigbasket’s retail and wholesale business units. The CCI(Competition Commission of India) has said that the proposed deal will not lead to any problems or changes in the competitive landscape in India. CCI has said that irrespective of the manner in which the relevant markets are defined the deal will not cause any effect in the competition in India.

    Why Tata is Planning to acquire Bigbasket

    TATA Group has got the approval from the Competition Commission of India to acquire the grocery delivery unicorn startup with a stake of 64.3 %. The acquisition is expected to be done through TATA digital which is the digital arm of the TATA group.

    TATA digital has plans to launch a super app by this year. The planned super-app is a step towards competing with the digital business conglomerates such as Amazon, Reliance Industries and Flipkart which is owned by Walmart.

    The app is expected to help the consumers to get access to services such as ordering food and grocery, fashion and lifestyle, insurance and financial services, consumer electronics and consumer durable products, education, healthcare and bill payments.

    The company also has talks to acquire 1mg which will be a part of the strategy to expand its e-pharmacy offerings to its customers.


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    Value and details of the Deal

    The exact value of the transaction has not yet been disclosed. The estimation according to the market is around USD 1.8 to USD 2 billion. According to the deal, most of the existing investors of Bigbasket will be exiting the company which includes the Chinese based e-commerce platform Alibaba.

    According to the earlier reports, the TATA group is expected to buy the 30 % stake of Alibaba in the online grocery company Bigbasket. The Bigbasket’s top management which includes the co-founder and CEO of the company Hari Menon and others are expected to continue on the board.

    According to the terms of the deal, TATA group has said that it will allow the company to list on the public markets as early as 2022.

    Tata Bigbasket Acquisition
    Tata Bigbasket Acquisition

    About BigBasket

    BigBasket is a trade name of Supermarket Grocery Supplies Private Ltd. The company was founded in the year 2011 and has its headquarters located in Bangalore, India. It is an online grocery delivery service that primarily focuses on delivering grocery foods that are found in convenience stores, home essentials and food supplies to its customers.

    The company entered the unicorn club of India in the year 2019 after raising a capital of around USD 150 million in the Series F funding. The funding was raised from the companies such as Alibaba, CDC Group which is backed by the UK Government and Mirae Asset Global Investments of South Korea.

    FAQ

    Is Walmart investing in Tata?

    Walmart is planning to invest upto $25 billion in Tata Group’s super app.

    Which Tata company is buying big basket?

    Tata Sons Pvt. Ltd has agreed to acquire control of India’s largest online grocer Bigbasket for more than $1billion.

    Is Tata digital listed?

    Tata Digital Limited is a Public incorporated on 11 March 2019. It is classified as Non-govt company.

    Conclusion

    The acquisition of Bigbasket is a huge step taken by the TATA group to increase its competency level in the digital retail business in India. The already existing companies which include Jiomart, Amazon and Flipkart are expected to face a huge competition from this acquisition.

  • List of Companies supplying Oxygen in India

    The rise of the second wave of Covid 19 in India has led to a lot of infections and an increased demand for oxygen across the country. Many states have reported that there is a lack of oxygen in the hospitals and there are a lot of patients in requirement of oxygen.

    The shortage of oxygen has led to the death of several patients in the hospitals. Amidst the chaos, several private and public sector companies have changed their manufacturing plants and converted those into manufacturing of oxygen. Heres a list of companies that have started manufacturing oxygen cylinders in India.

    Reliance Industries
    JSW Steel
    TATA Group
    Vedanta
    SAIL
    IOL and Bharat Petroleum
    Rashtriya Ispat Nigam Limited
    IFFCO
    FAQ

    Reliance Industries

    Reliance Industries Ltd is a multinational company which has its headquarters in Mumbai, India. Reliance Industries is owned by Mukesh Ambani. The Jamnagar Oil Refineries of reliance Industries have been changed to manufacture medical-grade oxygen cylinders.

    The company has said that it would manufacture around 700 tones of medical-grade oxygen cylinders per day and has plans to distribute it freely to the states that are affected by Covid-19. The Jamnagar Oil Refineries is located in Gujarat, India.

    The plant had started the manufacturing of 100 tones of medical-grade oxygen cylinders in the beginning and later it was increased to 700 tones because of the requirement. The company has plans to increase the manufacturing output of medical-grade oxygen cylinders to up to 1000 tones in a short span of time.

    JSW Steel

    JSW steel is an Indian company which is involved in the manufacturing of steel. The company has its headquarters located in Mumbai, India. The company had recently revealed that its Dolvi Plant in the state of Maharashtra was manufacturing around 185 tones of medical oxygen and supplying it according to the requirement from last week.

    JSW Steel also has plans to increase the manufacturing of medical oxygen their other 3 plants which are Ballari plant in the state of Karnataka, Dolvi Plant in the state of Maharashtra and Salem plant in the state of Tamil Nadu.

    The company is working towards manufacturing and providing around 600 tones of oxygen on a daily basis. The company is also planning a strategy to increase its manufacturing and supply of oxygen in its Tamil Nadu factory.


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    Tata Group

    Tata Group is a multinational company which has its headquarters located in Mumbai, India. Tata group is one of the oldest and the biggest companies in India.

    The subsidiaries of the Tata group such as Tata Steel are in the process of transferring oxygen to the states which have an increased demand for medical oxygen.

    To bring a solution to the shortage of oxygen supply, the company has taken a decision and declared that in order to carry liquid oxygen, they would import around 24 cryogenic containers.

    The cryogenic containers are known for storing gases that are liquified at very low temperatures because of their design which contains dual walls. There are also multilayer insulation vessels.

    How is liquid oxygen transported
    How is liquid oxygen transported

    Vedanta

    Vedanta Company is an Indian-based company which is involved in the mining. They have mined in different states such as Goa, Rajasthan, Karnataka and Odisha. Their main operations include mining of iron ore, aluminum and gold. The company has its headquarters located in Mumbai, India.

    Vedanta has offered to provide oxygen from its Plant in Tamil Nadu which is located in Thoothukudi and is a decommissioned Sterlite Copper Plant. According to Vedanta, their factory has around 2 oxygen plants and is expecting to manufacture around 1,050 tones combined from both the plants on a daily basis.


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    SAIL

    Steel Authority of India Limited (SAIL) is a steel manufacturing company. It is an enterprise which is owned by the Government of India. The company has its headquarters located in New Delhi, India.

    According to a report from SAIL, the company has supplied around 35,000 tones of liquid oxygen from its manufacturing plants. The oxygen is said to have a purity of around 99.7 %.

    The manufacturing plants of SAIL are located in Bokaro plant which is in the state of Jharkhand, Bhilai plant which is in the state of Chhattisgarh, Rourkela plant which is in the state of Odisha, Durgapur plant and Burnpur plants.

    IOL and Bharat Petroleum

    Indian Oil Corporation (IOL) is an oil and gas corporation which is under the Government of India. It has its headquarters located in New Delhi, India. It is the largest commercial oil company in the country.

    Bharat Petroleum Corporation Limited (BPCL) is also an oil and gas corporation which is under the Government of India. It has its headquarters located in Mumbai, India, it is the second largest commercial oil company in the country.

    IOC and BPCL have also started supplying medical oxygen from their plants. They have begun redirecting the oxygen that are generated in their refineries to provide medical oxygen to the states that are affected by Covid-19.

    They have supplied oxygen to various hospitals such as Delhi, Punjab and Haryana. IOC has begun supplying around 150 tonnes of oxygen on a daily basis and BPCL has begun supplying around 100 tonnes of oxygen on a daily basis for free of cost.


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    Rashtriya Ispat Nigam Limited

    Rashtriya Ispat Nigam Limited is a steel producer company. The company has its headquarters in Vishakhapatnam, India. Rashtriya Ispat Nigam Limited has provided liquid oxygen to Andhra Pradesh and other states that are affected by Covid-19.

    They have added 5 units of oxygen extraction plants in which 3 plants have the capacity to produce around 550 tones on a daily basis and the other 2 units will have the capacity to produce around 600 tones on a daily basis.

    The company is producing around 100 tones of liquid oxygen and around 2,600 tones of gas oxygen on a daily basis.

    IFFCO

    Indian Farmers Fertilizer Co-operative Limited (IFFCO) is a Multi-state cooperative society which has its headquarters in New Delhi, India. They are involved in the manufacturing and marketing of fertilizers.

    IFFCO has said that in the next 15 days they would set up 4 oxygen plants for an approximate rate of around INR 30 crores. The plants will be created in Paradise (Odisha), Aonla, Phulpura (Uttar Pradesh), and Kalol (Gujarat).

    FAQ

    Is US helping India with Covid?

    As per the Officials the U.S. is trying to help India deal with its coronavirus surge.

    How much vaccination is done in India?

    India has completed 14 crore COVID-19 vaccine doses in total 99 days.

    Which company made Covaxin vaccine?

    Covaxin has been developed by Hyderabad-based company Bharat Biotech in collaboration with the Indian Council for Medical Research (ICMR) and the National Institute of Virology.

    Conclusion

    This is a major step taken by these companies to help the society and the citizens of the country. Mostly all the companies have been providing the oxygen for free of cost. We may be able to see a lot more companies coming together to support the country from a big crisis.

  • Complete Scenario of NITES involvement in Tata Employees Layoff

    Tata technologies were founded in the year 1989, situated in Pune, India. It is one of the largest firms in India. Tata Technologies provides services in product lifecycle management, engineering and design, product development, manufacturing,  and IT service management to automotive and aerospace original equipment manufacturers and their suppliers.

    The company has branches in North America, Middle eastern countries, the Asia-specific region, and Europe. They have their regional headquarters in the United States. The company has around 8,000 employees which is their global workforce since they operate in more than 25 countries.

    There was a recent controversy against Tata technologies which said that they had illegally terminated around 800 – 1000 employees.

    Why Tata terminated 800 people
    NITES’s involvement in the Scenario
    What Tata has to say
    FAQ

    Why Tata terminated 800 people

    In June 2020 Tata Technologies has put around 400 employees on Furlough. In simple terms, furlough is a temporary leave that is given to employees due to certain needs of the company or employer. It can be because of special needs like economic conditions.

    June 2020, when the lockdown was imposed in India and the company saw its business slowing down during the pandemic. This was the reason for putting the employees on Furlough.

    According to the company, the employees on furlough would be part of the company and would have access to their corporate insurance. But the employees wouldn’t receive their monthly salary until their furlough is removed. These 400 employees were asked to continue their leave until 31 December 2020.

    On 1 March 2021, around 800 – 1000 employees received an email of termination from the company. The email had the content which said that the employees would receive a month’s salary and 31 March 2021 would be their last working day. The employees will be terminated without providing them their compensations, when they were on furlough.

    The email received by the employees said that they were being asked to leave since the company was not able to find any billable assignments for its employees. The company has also stated that during the employee’s paid and unpaid leaves.

    The company stated that, they tried to find billable assignments for employees. But unfortunately, they couldn’t find billable assignments according to the employees proportionate job expertise, work experience, and qualification.


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    NITES’s involvement in the Scenario

    NITES is an employee union that is a non-profit organization. It is based in Pune, Maharashtra. NITES (Nascent Information Technology Employees Senate). NITES has received several complaints from the employees of Tata regarding the termination.

    Harpreet Saluja, the president of NITES has filed a complaint with the Labor Commissioner’s office in Pune. NITES has filed a complaint to take legal actions against Tata technologies, Hinjewadi, Pune. NITES filed a complaint stating that the employees were illegally terminated for maintaining the profitability of the business, during the pandemic.

    According to the purview of the Industrial Disputes Act and the Shops and Establishment Act, IT firms like Tata technologies can’t implement Furlough. The concept of Furlough is considered illegal for IT firms.

    In the complaint which was filed to the Labor Commissioner Pune, NITES wrote that the company has violated the Statutory Labor Laws and other rules and regulations issued on 31 March 2020 by the Government of Maharashtra.

    NITES has stated that they are expecting the authorities of the state/central government to take necessary actions towards the company. They would want the authorities to provide them with a basic structure to handle such situations.

    They would want the authorities to take strict actions so that this can be an example to other companies, also the rights of the employees would be protected. This incidence should avoid such insensitive behavior towards employees in the future. This was stated in the complaint letter provided by NITES.

    Revenue of Tata Group
    Revenue of Tata Group

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    What Tata has to say

    Tata Technologies have refused such claims. It stated that they haven’t terminated 800 employees. They had a discussion with a selected set of employees and according to the discussion they had opted for paid leave and later on followed by unpaid leave. This was for a specific period of time.

    The company also stated that these employees were still part of the company and received health and medical insurance from the company. Tata has claimed that even their immediate family members were covered under their corporate insurance policy.

    The company said, due to the arising business challenges during July 2020 because of the lockdown in India. They had taken measures to make Tata technologies an agile, flexible, and responsive organization. They have said that the statement by NITES is not true.

    FAQ

    Do employers have to pay for layoffs?

    Generally employees who lose their jobs in a layoff have no automatic right to severance pay but there are few exceptions-Mass layoff severance. The company has to provide a small amount of severance.

    Can you be rehired after being laid off?

    Yes, There are are no laws prohibiting employers from rehiring laid-off employees.

    Who qualifies for furlough?

    You can be furloughed whether you are on a full-time, part-time, agency, flexible or zero-hour contract, but you must have been on your employer’s payroll before the extension was announced.

    Conclusion

    The spokesperson of the company has stated that they were successful in assigning 18% of their employees with new tasks and projects. Meanwhile, the company has been trying to communicate and maintain the relationship with the remaining set of employees sticking to their statutory norms.