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  • Top 15 Interesting Facts About Tata Group That You Might Not Know About

    Being one of India’s oldest and biggest Groups, the Tata Group is an Indian-based multinational, multi-industry company founded by Jamsetji Tata in 1868. It was founded as a private trading firm. The Group incorporated with the Indian Hotels Company in 1902 to commission the first luxury hotel in India – the Taj Mahal Palace & Tower.

    After the death of Jamsetji Tata, his son Dorabji Tata became the chairperson of the Group. Under his leadership, the Group vastly expanded in several industries such as steel, electricity, education, consumer goods, and aviation.

    Under the leadership of Jehangir Ratanji Dadabhoy Tata (J.R.D.) The company grew in new sectors such as chemicals, technology, cosmetics, marketing, engineering and manufacturing, tea, and software services and now the company is an Indian multinational conglomerate. Let us look at some of the interesting facts about Tata Group.

    1. Tata Group Is Recognized Worldwide
    2. Tata Group Built the Country’s First Indigenous Car
    3. Tata Built the First Sports Car in India
    4. Tata Supplies Defense Vehicles to the Indian Army
    5. Tata Built the World’s Cheapest as Well as Costliest Car
    6. Tata Group Has Never Invested in the Alcohol or Tobacco Business
    7. Tata Group Has Never Sponsored Any Bollywood Movie
    8. The Tata Brand Has Been a Pioneering Brand of Many Services
    9. Tata Motors Owns Jaguar Land Rover
    10. The First Trucks of the Tata Motors Had the Mercedes Logo
    11. Tata Steel Acquired the Corus Group in 2007
    12. The Tata Logo Has a Unique Meaning
    13. Tata Group Was the 5th Most Valuable Corporate in Asia
    14. Tata Group Was Included in a Legal Battle by Its Chairman
    15. Tata Group Brought Starbucks to India

    1. Tata Group Is Recognized Worldwide

    This huge company is not only present in India. However, the Tata Group has a market presence all over the world in 175 countries. It is well recognized in the car industry with more than 8.5 million vehicles of the Tata brand.

    Tata Group serves a worldwide area and also has its products and services spread out across 6 continents. The company has around 29 products and subsidiaries spread across multiple areas.

    2. Tata Group Built the Country’s First Indigenous Car

    India's First Indigenous Car - Indica
    India’s First Indigenous Car – Indica

    So many foreign car brands have entered India. But you will be amazed to know that India’s first indigenous car was manufactured in 1998. The Tata Indica is a passenger hatchback car equipped with a 1396 cc diesel engine. This car became a hit instantly.

    The Tata Indica was a kind of supermini car with more than 910000 units being produced by August 2008. The same model car had annual sales reaching up to 144690 units by the year 2008-2009. However, the model was discontinued in April 2018. s

    3. Tata Built the First Sports Car in India

    Tata Racemo
    Tata Racemo

    The Racemo was India’s first sports car which was built by Tata Motors under the badge of its sub-brand Tamo. It has a 190 PS engine that can go up to 100km/hr in 6 seconds. It was unveiled at the 87th Geneva Model Show.

    The Racemo was thought to be built in two different models. One was based on roadways and the other one was for the track ready. The final limited number of models that were estimated to be made was around 250 units. However, due to cost issues, the model was halted.

    4. Tata Supplies Defense Vehicles to the Indian Army

    Tata Military Truck
    Tata Military Truck

    Tata has been supplying armored trucks and combat-ready vehicles to our Indian army for decades. Their military vehicles include Defence Combat Light Armored Multi-Role Vehicle, Defence Light Support Vehicle, Defence Futuristic Infantry Combat Vehicle (FICV), Defence Combat Wheeled Armored Amphibious Platform (WHAP), and Defence Combat Light Armored Multi-Role Vehicle.

    Ratan Tata: Life, Legacy & Philanthropy of a Business Icon | Awards | Education | Quotes | |
    Explore the impactful life and contributions of Ratan Tata, the iconic Indian industrialist and philanthropist who shaped modern India and inspired millions. The passing of Ratan Tata on October 9, 2024, at the age of 86, has left India in deep mourning.
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    5. Tata Built the World’s Cheapest as Well as Costliest Car

    Tata Nano
    Tata Nano

    Tata Nano, the world’s cheapest car costing 1 lakh was launched in 2008 by TATA Motors. It has a 624cc petrol engine which produces 37bhp of power and 51Nm of torque. The production of this car eventually stopped in 2019.

    The car was also introduced as the world’s first-ever gold jewelry car. It was made of gold, silver, and precious gems and was made to celebrate 5000 years of jewelry making in India. The car cost over INR 22 crores.

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    Tata Gold Jewellery Car
    Tata Gold Jewellery Car

    6. Tata Group Has Never Invested in the Alcohol or Tobacco Business

    Although, intoxicants have a greater business in a country like India. Though the company had expanded its business in various areas, it never invested in tobacco and alcohol.

    Tata Group has stayed true to its value even after so many years of its establishment. Tata Group has never ever invested in any alcohol or tobacco business. The same statement was stated by Tata Sons director J J Irani on 31 July 2010.

    7. Tata Group Has Never Sponsored Any Bollywood Movie

    Many huge companies try to invest once in the entertainment industry. But very interestingly Tata has never financed any Bollywood movies. But in 2003 the company co-produced the big-budget movie Aetbaar.

    The number of films produced by the Tata Group is still negligible. It is not a lie to say that Tata Group prefers to stay away from investing in Bollywood films until any exceptional moment arrives.

    8. The Tata Brand Has Been a Pioneering Brand of Many Services

    From providing the first branded salt to establishing the first steel mill in India, Tata established its strong base from the very start for our developing country. They also established five-star hospitality in India, IT services, power companies, etc.

    It was also the first to organize branded jewelry and the first to sell retail steel in India. Tata has around 29 different subsidiaries and their count keeps on increasing with the introduction of new subsidiaries in the market by the Tata Group.

    9. Tata Motors Owns Jaguar Land Rover

    After ascending as the chairman of the Tata Group, Ratan Tata played a crucial role in acquiring powerful businesses. One of them is the acquisition of Jaguar Land Rover.

    Jaguar Land Rover is a Britain automobile company that is a part of Tata Motors. It manufactures, designs, and sells cars of the same name. Tata Group acquired both companies from Ford and merged them in 2008.

    Tata Mercedes Trucks
    Tata Mercedes Trucks

    Tata Motors had a technical collaboration with Daimler Benz, a merged company that manufactures the Mercedes-Benz cars. Due to this, the first trucks produced by Tata had the Mercedes-Benz logo.

    Tata Group has been in the automobile field for a long course of time. The time started with the rolling out of Telco in 1954. The telco was the first truck manufactured by the Tata Group but with the logo of Mercedez on it.

    11. Tata Steel Acquired the Corus Group in 2007

    Tata completed one of the biggest corporate takeovers by acquiring the Anglo-Dutch steel manufacturer Corus Group in 2007 April. Tata acquired the company for £6.2 billion which is US 12 billion dollars.

    Corus Group is one of the biggest manufacturing and steel-producing companies in Europe formed in 1999. The Corus Group earlier was also formed after the merger of British Steel of the United Kingdom and Koninklijke Hoogovens of the Netherlands

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    12. The Tata Logo Has a Unique Meaning

    Tata Logo
    Tata Logo

    The Tata logo is designed by the popular Wolff Olins consultancy. Wolff Olin’s consultancy is a British advertising agency and corporate identity consultancy. The logo of Tata Group was designed with much thought and meaning behind it. It symbolizes fluidity and adaptability. The color blue stands for the excellence, reliability, and strength of the company’s products.

    The logo can also be interpreted as the fountain of knowledge, or a tree most probably a tree of trust under which people can take refuge. Irrespective of the interpretation, the logo has a deep meaning attached to it.

    13. Tata Group Was the 5th Most Valuable Corporate in Asia

    Even after facing many downfalls in the past decades. In 2015, Tata Motors became the 5th most valuable corporate brand in Asia due to its high net revenue and overall growth. Tata Group has also given much acknowledgment to its key person. Sir Jamsetji Tata also received the title of Hurun Philanthropist of the Century in 2021.

    Major points in the legal battle between Cyrus Mistry and Tata as per the article published by business-standard.com
    Major points in the legal battle between Cyrus Mistry and Tata as per the article published by business-standard.com 

    The Tata Group was led by Cyrus Mistry for a short period of 4 years. Cyrus Mistry was the second chairman of Tata Group with no “Tata” in the name.

    Cyrus worked as a Chairman for the Tata Group from 2012-2016 and was removed from the post in 2016 by the board of members. On the contrary, Cyrus approached the NCLT to file a case with the claim that the company is oppressing the interests of small stakeholders.

    He alleged the company of oppressing the minority shareholders and quoted his removal as an instance. The legal battle between Cyrus Mistry and the Tatas was in action for almost six years with the final decision given by the Supreme Court on May 2022. At last, the court rejected the reviewing petition filed by Cyrus and stayed firm on the verdict passed by the Supreme Court, which was in favor of Tata.

    15. Tata Group Brought Starbucks to India

    Starrbucks - A TATA Alliance
    Starrbucks – A TATA Alliance

    Under the leadership of Sir Ratan Tata, Tata Consumer Products Ltd. partnered with Starbucks Coffee Company in 2012 to bring the famous coffee brand to India. This joint venture introduced café culture to Indian cities, making Starbucks a popular spot for coffee lovers and adding to Tata Group’s international collaborations.

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    Conclusion

    Though companies are created and organized to make money and fame, the same is not the story for Tata. Jamsetji Tata built his company with the simple mission of “making people’s lives better”.

    It paved the way for all the industries that followed by acting as the pioneer of almost all of them. The revenue of Tata Group rose from $4 billion to $100 billion under Ratan Tata’s leadership from 1991 to 2012. With revenue of $165 billion as of FY24, the Tata Group stands as one of the biggest groups not only in India but all over the world.

    FAQs

    The meaning of the Tata logo is to show fluidity and adaptability. The blue color in the logo stands for the meaning of excellence, reliability, and strength of the company products.

    What makes the Tata Group unique?

    The Tata Group was the first one to introduce many new concepts in India. And more than that, the company looks for its value over any other possible aspect. All these aspects make the Tata Group unique from other similar companies.

    What is the main product of Tata?

    Tata has a list of approximately 30 Tata products including names like Tata Steel, Tata Enterprises, Titan, etc.

    What are the 5 Tata values?

    The 5 values of Tata are integrity, unity, responsibility, excellence, and pioneering.

    What is the revenue of Tata Group for FY24?

    With revenue of $165 billion as of FY24, the Tata Group stands as one of the biggest groups not only in India but all over the world.

  • Over the Next Decade, Tata Power Plans to Invest INR 1.2 Lakh Crore in Rajasthan

    The government of Rajasthan and Tata Power, the biggest integrated power firm in India, have inked a Memorandum of Understanding (MoU) for a substantial investment of INR 1.2 lakh crore to overhaul the state’s electricity industry.

    Senior Rajasthani government officials, together with Chief Minister Bhajan Lal Sharma and Col Rajyavardhan Rathore, the state’s minister of industry and commerce, witnessed the signing of the Memorandum of Understanding during the Rising Rajasthan Investor Meet in New Delhi.

    With investments in manufacturing, transmission, distribution, nuclear power, rooftop installations, EV charging, and renewable energy projects, the 10-year investment plan seeks to support Rajasthan’s transformation into a power surplus state that offers a clean, affordable, and dependable power supply around the clock.

    “Tata Powers’ investment in Rajasthan is a pivotal step to enhance the energy infrastructure. It is a step towards a future where electric mobility solutions are not just a vision but a reality, especially for e-rickshaws. This investment will significantly enhance the energy infrastructure by providing access to reliable, and affordable charging infrastructure. This step is aligned with India’s vision of achieving the electrification goal and it will not only drive higher EV adoption but will also have greater economic benefits including job creation and the growth of ancillary industries such as battery production and EV parts manufacturing. We are confident that this game-changing investment will certainly accelerate the adoption of electric vehicles and empower manufacturers, end users, and local economies alike,” stated Nitin Kapoor, Managing Director, SAERA Electric Auto Ltd.

    Emphasis on Sustainable Energy Sources

    Roughly INR 75,000 crore, or a large amount of the investment, will go into renewable energy projects. In multiple regions, including Bikaner, Jaisalmer, Barmer, and Jodhpur, Tata Power intends to create 10,000 MW of renewable energy capacity. This comprises hybrid energy projects with 4,000 MW and 6,000 MW of solar electricity. India’s capacity to manufacture solar modules domestically would be strengthened even further by this MoU, which calls for the construction of a 2,000 MW facility in Jodhpur.

    The collaboration between Tata Power and the Government of Rajasthan, according to CEO and MD Dr Praveer Sinha, is evidence of the companies’ common goal of creating an integrated, low-carbon energy ecosystem in the region. The company wants to help Rajasthan achieve its energy goals and give its citizens access to economic possibilities by leveraging Tata Power’s knowledge throughout the whole power sector value chain.

    Modernizing the Power Grid’s Transmission and Distribution Systems

    In addition to renewable energy, Tata Power has made a large financial investment in Rajasthan’s electricity infrastructure modernization. To update the state’s distribution systems and lower energy losses while raising power quality, the business intends to invest INR 20,000 crore.

    To improve transmission infrastructure, an extra INR 10,000 crore has been set aside. It is anticipated that these investments will increase the energy grid’s dependability in the state and guarantee that businesses and homes will always have access to cheap, clean power.

    Focus on Electric Vehicles and Solar Panels for Homes

    By investing INR 1,000 crore to build 1 lakh electric vehicle (EV) charge stations throughout the state, Tata Power also intends to assist Rajasthan’s shift to electric mobility. This will be crucial in lowering carbon emissions and promoting the use of electric vehicles in the area.

    Tata Power has also promised to install rooftop solar power systems under the PM Surya Ghar Yojana for 10 lakh families. With the help of these installations, distributed renewable energy generation will be encouraged, and affordable, clean power will be delivered directly to houses throughout the state.

    The MoU has the potential to establish Rajasthan as one of India’s foremost renewable energy hubs, helping the state meet its ambitious goals of reaching net-zero emissions by 2070 and 500 GW of renewable capacity installed by 2030.

    Directly Supporting More Than 28,000 Individuals

    Over 28,000 direct jobs are anticipated to be created in Rajasthan as a result of the MoU, significantly boosting the region’s economy. Rajasthan will become a more desirable location for green investments as a result of this significant investment. This development will also support several businesses, such as solar manufacturing, infrastructure development, and innovative renewable energy sources.

    This partnership is anticipated to have a far-reaching socio-economic influence above and beyond the energy sector. Tata Power hopes to promote sustainable industrial development in Rajasthan by bringing down energy costs for enterprises and consumers alike through large-scale integration of renewables.

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  • India’s TCS Introduces Pace Studio to the Swedish Market

    Launching its newest TCS Pace Studio in Stockholm, Sweden, Indian tech powerhouse Tata Consultancy Services (TCS) is providing its Nordic customers with exclusive access to its innovation ecosystem.

    In a statement, the company said that their new research centre and innovation hub will help businesses investigate cutting-edge tech, deploy it at scale, and speed up their digital transformation processes.

    Location Dynamics of Pace Studio

    The Epicentre House of Innovation is home to more than 600 innovative businesses and entrepreneurs, including TCS Pace Studio Stockholm. Epicentre Stockholm’s Country Manager, Oskar Gillström, expressed his excitement at the addition of TCS Pace Studio to the Epicentre community.

    “As an innovation house, TCS’s new space superbly embodies our mission to stimulate cooperation between businesses and future-oriented leaders in Sweden’s business climate.”

    According to the corporation, being in this area enables them to actively participate in addressing the business challenges and achieving the local objectives. According to TCS, growth areas with active innovation ecosystems are the perfect fit for TCS Pace Studios.

    What is Pace Studio?

    Pace Studio, according to TCS, is an agile incubator that helps companies by solving challenges and creating new opportunities. Its goal is to foster a startup culture.

    Consulting, design, and implementation are all part of the innovation process that clients can take advantage of at the new TCS Pace Studio in Stockholm. Customers of TCS in the area will be able to use it to conduct research, develop new offerings, make prototypes, and hone their business plans and models.

    With a history of technological advancement and investment, Sweden has become one of Europe’s most dynamic business hubs. “The opening of our TCS Pace Studio in Stockholm demonstrates our dedication to making a significant contribution to the growth and prosperity of businesses in the region and the Nordic countries,” stated Shreerang Talekar, Head of TCS in Sweden and the Nordics.

    “We are thrilled to join this dynamic innovation ecosystem and collaborate on solutions with cutting-edge, environmentally friendly technologies that facilitate growth, resilience, and endless adaptability for businesses.”

    Adding Fourth One to the Global List

    Joining the vast innovation ecosystem of TCS Pace spread out across important cities worldwide, the TCS Pace Studio in Stockholm becomes the fourth globally and the first in the Nordic region.

    The TCS PaceTM network comprises seven TCS Pace Ports in Tokyo, Amsterdam, New York, Pittsburgh, Toronto, London, and Paris, as well as three additional TCS Pace Studios in Riyadh, Sydney, and Letterkenny.

    The innovation hubs in the TCS PaceTM network make use of TCS’s one-of-a-kind techniques, worldwide perspectives, research, IP, and its Co-Innovation Network (COIN), which encourages partnerships between local entrepreneurs, startups, and academic institutions.

    Enterprises can engage with TCS’s experienced team in a dedicated location through these collaborative spaces, which speed up the development and delivery of new digital goods and services.

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  • All Sponsors of Indian Premier League 2024 (IPL 2024)

    The Indian Premier League (IPL) is a highly popular and competitive professional Twenty20 (T20) cricket league founded in 2008. The league follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the playoffs. The league comprises eight teams, each representing a major Indian city. It is widely considered one of the world’s biggest and most lucrative cricket leagues. The IPL has gained a massive following across India and beyond, with millions of cricket fans tuning in to watch the thrilling matches and rooting for their favorite teams.

    TATA
    My11Circle
    Angel One
    RuPay
    Star Sports
    JioCinema
    CEAT
    Paytm
    Dream11
    Saudi Tourism Authority
    Aramco
    Mastercard
    DP World

    TATA

    IPL 2024 Sponsors - Tata
    IPL 2024 Sponsors – Tata

    The Tata Group, a well-known and prominent Indian conglomerate, boasts a vast range of products and services in more than 150 countries across six continents. With operations in over a hundred countries, the Tata Group has established itself as a global player in various industries. 

    In January of 2024, the Board of Control for Cricket in India (BCCI) announced that the Tata Group has secured the title sponsorship rights for the Indian Premier League (IPL) for the next five years, from 2024 to 2028. This renewal of the partnership is a testament to the strong relationship between the two entities and the immense value of the IPL in the global sporting landscape.

    The Tata Group’s commitment to the IPL is reflected in the record-breaking sponsorship amount of INR 2500 crore, which highlights the significance of the tournament and its impact on cricketing entertainment. The collaboration between the Tata Group and the IPL underscores a shared dedication to excellence, innovation, and providing fans with an unmatched cricketing experience.

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    My11Circle

    IPL 2024 Sponsors - My11Circle
    IPL 2024 Sponsors – My11Circle

    My11Circle is an online fantasy game created for cricket fans who love to showcase their knowledge and analytical skills. It is owned and operated by Play Games24x7 Pvt. Ltd. This company has many years of experience in the online games industry. Additionally, My11Circle is the proud sponsor of the Lucknow IPL team in a three-year deal that began in 2022.

    In this game, you get to don the hat of a selector and create a play of your choice. As a manager of your team, you get to put your trust in the players on the field to keep the scorers busy and the spectators on the edge of their seats. This game is an opportunity to test your skills and create your fortune. My11Circle is managed by a professional team of experts with years of industry experience, ensuring players have the best gaming experience. 

    Angel One

    IPL 2024 Sponsors - Angel One
    IPL 2024 Sponsors – Angel One

    Angel One is a prestigious full-service broking firm in India that has amassed a clientele exceeding 20 million. The company is well-regarded for its innovative and comprehensive suite of services that cater to the needs of investors and traders alike. These services include online trading, investing, advisory services, margin trading facilities, algorithmic trading, and intelligent order execution.

    The Super App is the centerpiece of Angel One’s offerings. It is a robust platform with advanced features like basket orders, GTT orders, SmartAPI, and sophisticated charting tools. These cutting-edge resources empower users to navigate the capital markets with expertise and precision, making informed investment decisions easier.

    Angel One’s commitment to innovation and excellence has earned it several accolades and partnerships, including a five-year collaboration with the Indian Premier League (IPL) from 2024 to 2028. The company’s association with the IPL is a testament to its reputation as a trusted and reliable financial partner for investors and traders in India.

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    RuPay

    IPL 2024 Sponsors - RuPay
    IPL 2024 Sponsors – RuPay

    RuPay is a payment network product of the National Payments Corporation of India (NPCI). This umbrella organization facilitates and powers retail payments nationwide. The Payment and Settlement Systems Act, 2007 provides the legal framework that empowers the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA) to create a secure electronic payment and settlement system in India, which includes the RuPay payment network.

    RuPay is a unique and first-of-its-kind global card payment network created and designed in India. It is widely accepted at various points, such as ATMs, POS devices, and e-commerce websites nationwide. RuPay is known for its high level of security and protection against anti-phishing. This fraudulent practice aims to steal sensitive user information such as passwords, usernames, and credit card details.

    Star Sports

    IPL 2024 Sponsors - Star Sports
    IPL 2024 Sponsors – Star Sports

    Star Sports is a well-known group of South Asian pay television sports channels that Disney Star, a subsidiary of Disney India, operates. The network is highly regarded for its extensive cricket coverage in India. It holds the pay television rights to broadcast domestic national team matches, the Indian Premier League, and International Cricket Council (ICC) tournaments. In addition to its television coverage, many Star Sports properties are available for streaming in India through Disney+ Hotstar, a sister streaming service. Star Sports has established itself as the region’s leading broadcaster of sporting events, offering fans sports-related content and live matches across multiple platforms.

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    JioCinema

    IPL 2024 Sponsors - JioCinema
    IPL 2024 Sponsors – JioCinema

    JioCinema is a popular Indian over-the-top media streaming service that allows users to access a vast collection of video-on-demand and live-streaming content. The service is owned by Viacom18, a joint venture of Reliance Industries and Paramount Global, and was initially launched on 4 May 2016, coinciding with the public launch of the Jio mobile carrier.

    In April 2022, the service was brought under Reliance’s Viacom18 joint venture, further strengthening its position in the Indian streaming market. JioCinema has become the go-to platform for Indian entertainment, offering users the convenience of free advertising- and subscription-based VOD and live-streaming content.

    One of the significant highlights of JioCinema is its association with the Indian Premier League (IPL), the official streaming platform. The IPL is one of the most-watched cricket leagues globally, attracting millions of viewers every season. JioCinema has successfully onboarded 18 sponsors and over 250 advertisers for the upcoming season, showcasing the service’s growing popularity.

    Moreover, the platform has an impressive roster of digital streaming sponsors for this year’s season, including Dream11 as a co-presenting sponsor, which is expected to enhance the overall user experience. With its extensive collection of content and top-notch streaming quality, JioCinema has become a preferred streaming choice for millions of users in India.

    CEAT

    IPL 2024 Sponsors - CEAT
    IPL 2024 Sponsors – CEAT

    CEAT Limited is a renowned multinational company specializing in manufacturing high-quality tires. The well-known RPG Group owns the company, which was founded in 1958. Over the years, CEAT has established a formidable presence in global markets and has become a trusted name among customers worldwide. CEAT’s impressive production capacity of over 165 million tires per year is a testament to its commitment to quality and innovation. The company caters to various vehicles, including passenger cars, two-wheelers, trucks, buses, light commercial vehicles, earth-movers, forklifts, tractors, trailers, and auto-rickshaws. 

    In recognition of its exceptional services, the Board of Control for Cricket in India has selected CEAT as an official partner to sponsor specific segments of the IPL matches. The aggregate spend of about Rs 240 crore over five years is a testament to CEAT’s reputation as a reliable and trustworthy brand committed to excellence and customer satisfaction.

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    PayTM

    IPL 2024 Sponsors - Paytm
    IPL 2024 Sponsors – Paytm

    Paytm is India’s leading digital payment platform that provides users with a secure, efficient, and seamless experience. It allows users to make payments, transfers, and recharge their mobile phones and data cards, among other online transactions. The platform is designed with a user-friendly interface, making it easy for anyone to navigate through the app and complete transactions in seconds.

    One of the most remarkable features of Paytm is its flawless integration with BHIM UPI, which ensures hassle-free transactions for its users across the country. Users can stay informed and in control of their financial activities with instant notifications and real-time updates on all their transactions. This reinforces transparency and confidence in their economic activities.

    Paytm’s versatility extends beyond payments and money transfers. It is also a one-stop solution for bill payments, mobile recharges, DTH, data card top-ups, and Metro Card recharges. This makes it accessible anytime, anywhere and eliminates the need to visit different platforms for various payment needs.

    Paytm and Paytm Insider have recently partnered with six IPL franchises, making them the official ticketing partner. This partnership is a significant milestone for Paytm and Paytm Insider, as it is a testament to the platform’s reliability and efficiency in handling online transactions.

    Dream11

    IPL 2024 Sponsors - Dream11
    IPL 2024 Sponsors – Dream11

    Dream11 is a popular online platform that allows users to create imaginary teams that are comprised of real-life players and participate in fantasy sports games. The platform offers its users a chance to earn cash rewards based on the match performance of the players they select on their teams. Dream11 provides various games in categories such as cricket, football, kabaddi, and National Basketball Association, providing users with multiple options.

    In April 2019, Dream11 achieved a significant milestone by becoming the first Indian fantasy sports company to become a unicorn. This achievement was a testament to the platform’s popularity and success in the Indian market.

    Moreover, Gujarat Titans announced Dream11 as their principal sponsor for the upcoming IPL 2024 season. The team’s jersey will bear Dream11’s logo on the front, showcasing the platform’s association with the sport and the team. With this partnership, Dream11 continues to strengthen its position in the Indian sports market and cater to its growing user base.

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    Saudi Tourism Authority

    IPL 2024 Sponsors - Saudi Tourism Authority
    IPL 2024 Sponsors – Saudi Tourism Authority

    The Board of Control for Cricket in India (BCCI) said that the Saudi Tourism Authority (STA) will be sponsoring the Indian Premier League (IPL), marking the first time that a government body of a foreign country will be sponsoring the high-profile T20 league. STA aims to position Saudi Arabia as a premier destination for Indian travelers by creating a sense of affinity and bolstering awareness. The partnership with the IPL is a significant development for STA as it expands its already impressive portfolio of global strategic relationships. 

    The IPL is one of the most prominent events on the international sporting calendar, drawing millions of viewers and fans worldwide. With the sponsorship deal, STA hopes to capture the attention of the younger demographic and establish itself as a significant player in the tourism industry. By using the IPL as a platform, the Saudi Tourism Authority will showcase the beauty and cultural richness of Saudi Arabia to millions of cricket fans worldwide, thereby increasing the country’s visibility as a premier tourist destination. 

    Overall, the partnership between STA and the IPL significantly enhances the relationship between India and Saudi Arabia. It will strengthen the ties between the two countries and create new opportunities for businesses and entrepreneurs to explore and expand their reach.

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    Aramco

    IPL 2024 Sponsors - Aramco
    IPL 2024 Sponsors – Aramco

    Saudi Aramco, officially known as the Saudi Arabian Oil Group or simply Aramco, is a state-owned company that distributes petroleum and natural gas. It is considered the national oil company of Saudi Arabia and is headquartered in Dhahran. As of 2022, Aramco is the second-largest company in the world by revenue, a testament to its significance in the global energy industry. 

    Recently, Aramco entered into a partnership with the Indian Premier League (IPL) to become the exclusive sponsor of two of the most prestigious individual awards in the sport of cricket: The Orange Cap, awarded to the highest run-scorer in the tournament, and the Purple Cap, given to the bowler who takes the most wickets. This move is just one of the many sports sponsorships that Aramco has undertaken in recent years, all to raise awareness about the brand while supporting excellence in the world of sports. With this partnership, Aramco has cemented its position in the cricket world. This sport is trendy in many parts of the world, including India, where the IPL is held.

    Mastercard

    IPL 2024 Sponsors - Mastercard
    IPL 2024 Sponsors – Mastercard

    Mastercard Inc. is a leading global payment technology corporation operating in over 210 countries and territories. With its headquarters located in Purchase, New York, Mastercard offers a broad range of payment transaction processing and related services, including credit, debit, and prepaid cards, as well as digital payment solutions. 

    Mastercard replaced Paytm as the official title sponsor for all international and domestic cricket matches organized by the Board of Control for Cricket in India (BCCI). This move is part of Mastercard’s efforts to expand its presence in the Indian market and capitalize on the corporate cricket fanbase. The company’s sponsorship deal with the BCCI is expected to provide a significant platform to showcase its brand and services to a vast audience of cricket enthusiasts across India and beyond.

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    DP World

    IPL 2024 Sponsors - DP World
    IPL 2024 Sponsors – DP World

    DP World, headquartered in Dubai, United Arab Emirates, is a prominent multinational logistics company that offers a wide range of services, including cargo logistics, port terminal operations, maritime services, and free trade zones. The company was established in 2005 due to the merger between Dubai Ports Authority and Dubai Ports International. With its strong global presence and a robust network of facilities and infrastructure, DP World has become a leading player in the logistics industry. 

    Recently, the Indian Premier League (IPL) team, Delhi Capitals (DC), has signed a new multi-year sponsorship agreement with DP World. The Emirati multinational logistics company will now sponsor the Delhi-based IPL team, providing it with the necessary support to enhance its performance and expand its reach. 

    FAQs

    What is the playing format of IPL?

    IPL follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the playoffs.

    Who is the title sponsor of IPL?

    The Tata Group has secured the title sponsorship rights for the Indian Premier League (IPL) for the next five years, from 2024 to 2028 for ₹2,500 crore.

    What is the prize money for IPL 2024?

    The prize money for IPL 2024 is yet to be disclosed, but it’s anticipated to either match or exceed last year’s figures. Winners could potentially receive INR 30 crore, while the runners-up may secure a prize of INR 10 crore.

  • Zudio’s Style of Strategic Success

    Zudio, a prominent player in India’s fashion industry, has achieved remarkable success through a combination of strategic business approaches. These include a value pricing strategy, swift inventory refresh cycles, targeted expansion into tier 2 cities, a distinctive focal model, and a private labeling strategy. These strategies collectively enable Zudio to provide trendy fashion offerings at competitive prices, effectively capturing the attention of value-conscious consumers across India.

    Established in 2016 as a fast-fashion brand under the ownership of Tata Group, Zudio has rapidly expanded its footprint to encompass over 300 stores nationwide. The company offers a diverse array of affordably priced clothing, accessories, and footwear for men, women, and children, positioning itself as a cost-effective fashion solution.

    Zudio’s success in the highly competitive Indian fashion market can be attributed to several key factors:

    Economies of Scale
    In-house Design and Production
    Effective Inventory Management
    Limited Traditional Marketing
    Direct-to-Customer Approach
    High-Volume Sales Strategy

    Economies of Scale

    Zudio adopts a fast fashion model, producing trendy apparel in large quantities to capitalize on economies of scale. This strategic advantage allows the company to efficiently manufacture and distribute high-quality products at reduced production costs. Recognizing the demand for quality, trendy products at affordable prices among the young middle-class population (comprising 60% of India’s populace), Zudio strategically addresses this market gap.

    Market Value of Textile and Apparel Across India From Financial Year 2006 to 2021, With Estimations Until 2026
    Market Value of Textile and Apparel Across India From Financial Year 2006 to 2021, With Estimations Until 2026

    In-house Design and Production

    Leveraging cost-effective production methods and sourcing raw materials from economical suppliers, Zudio maintains competitive prices while delivering a blend of style, quality, and affordability. This positioning resonates with the price-conscious yet fashion-forward audience.

    Effective Inventory Management

    Zudio excels in inventory management by offering appealing, fashionable clothing and refreshing its inventory every two months. This focus ensures that Zudio’s stores remain visually appealing and inviting, providing the brand with a competitive edge.

    Limited Traditional Marketing

    Zudio adopts a unique marketing approach by minimizing investments in traditional marketing channels. Instead, the company relies on cost-effective strategies such as influencer marketing and word of mouth, effectively boosting profitability. Incorporating influencers and content marketing amplifies the brand message, recognizing the impact of social media on consumer behavior.

    Direct-to-Customer Approach

    Zudio embraces a direct-to-customer approach, eliminating intermediaries and distributors. The brand sells its products directly through retail stores and online channels, reducing additional costs. This decision has proven to be successful, as the brand has effectively attracted value-conscious customers nationwide.

    High-Volume Sales Strategy

    Prioritizing high-volume sales over high-margin sales, Zudio maintains a vast network of outlets throughout India. The company’s profitability hinges on a high turnover of products at reduced pricing, sustaining its position as an affordable fashion brand.

    In contrast to regional retailers targeting lower middle-class families, Zudio differentiates itself by catering to the youth segment with a high fashion quotient at a low price point. According to analysts at Motilal Oswal Financial Services Ltd, this strategic positioning has set Zudio apart from competitors, allowing it to thrive even in the face of challenges such as weak consumption in smaller-tier cities.

    Zudio’s ascent to a prominent position in India’s fashion sector underscores its inventive approaches and perceptive grasp of the market dynamics. The emphasis on value pricing, adept inventory management, operational efficiency, and the implementation of private labeling has not only enabled Zudio to contend with well-established brands but has also positioned it as a transformative influence within the industry. As Zudio undergoes further expansion and development, it remains intriguing to observe the potential impact of its strategies and success on the broader landscape of fashion retail.

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  • Top Brands Endorsed by Lionel Messi

    Lionel Andres Messi, a name known by everyone! When it comes to football, there isn’t anyone who does not praise and admire Lionel Messi. Being one of the best footballers of all time, Lionel Messi has a massive fan following worldwide. And this fandom is what keeps the bank balance of Lionel Messi always high! Yes, because of this enormous popularity, Lionel Messi signed numerous endorsement deals.

    According to Genuine Impact Newsletter’s compiled data, Lionel Messi, the football sensation from Argentina, emerged as the highest-paid athlete in the 2021-22 period, raking in a total of $130 million in earnings. This significant figure encompasses both his on-field income, comprising salary and competition winnings amounting to $75 million, as well as his off-field earnings of $55 million, which stem from lucrative sponsorships, endorsements, and various non-sporting ventures. Fascinating, right?

    In this blog, we will explore some of the prominent brands that have been endorsed by Lionel Messi throughout his illustrious career.

    Let’s get started.

    List of 18 Brands Endorsed by Lionel Messi

    Adidas
    Tata Motors
    Pepsi
    Huawei
    Gatorade
    Lay’s
    Mastercard
    Louis Vuitton
    Budweiser
    Gillette
    SikSilk
    Byju’s
    Sirin Labs
    Air Europa
    Pro Evolution Soccer
    Jacob and Co.
    OrCam
    Mengniu

    Adidas

    In 2006, Lionel Messi, joined forces with Adidas, the highly popular German sportswear brand, as its brand ambassador. Since then, Messi has become synonymous with the brand, representing its values and image worldwide. Building upon Messi’s immense appeal, Adidas went on to sign a lifetime contract with him in 2017, further solidifying their partnership. Messi’s endorsement of Adidas includes promoting their football boots, apparel, and other sports equipment. This exclusive agreement ensures that Messi receives an impressive annual sum of approximately $25 million, adding to his already remarkable earnings.

    Tata Motors

    Lionel Messi, the iconic Argentine footballer, has been chosen as the global brand ambassador for Tata Motors, a leading Indian automobile manufacturer. This strategic partnership aims to highlight Tata Motors’ vehicles, emphasizing their performance, reliability, and innovative features, while leveraging Messi’s worldwide popularity and influence. The association between these two influential entities symbolizes a shared commitment to excellence and pushing boundaries. Despite Messi’s temporary retirement from international football in 2016, Tata Motors reaffirmed their faith in him, stating that he will continue to serve as their esteemed global brand ambassador, endorsing Tata’s passenger vehicles.

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    Pepsi

    Lionel Messi’s collaboration with Pepsi is a highly significant endorsement, as he has taken on the role of global ambassador for the renowned beverage brand. This partnership has seen Messi feature prominently in various commercials and marketing campaigns, showcasing the vibrant and energetic nature of both the player and the brand itself. With Messi’s long-standing association, Pepsi has experienced considerable success, and the football star has appeared alongside other notable players like Mo Salah, Jadon Sancho, and Paul Pogba in captivating television advertisements.

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    Huawei

    Messi’s collaboration with Huawei, a leading telecommunications company, has seen him endorse their smartphones and other technological products. As a brand ambassador, Messi’s image aligns with Huawei’s focus on innovation, performance, and global reach. The partnership highlights the shared values of excellence and breakthrough technology.

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    Gatorade

    Gatorade, a popular sports drink brand, has also partnered with Lionel Messi. Through this endorsement, Messi promotes Gatorade’s products and features in their advertising campaigns. Gatorade’s association with Messi emphasizes the importance of hydration, performance, and recovery in sports, with Messi’s achievements serving as a testament to the brand’s effectiveness.

    Lay’s

    Lay’s, the popular snack brand, joined forces with Lionel Messi to capitalize on his widespread appeal and drive awareness of their products. Messi’s association with Lay’s embodies the brand’s values of pleasure, leisure, and enjoyment. Through engaging advertising campaigns, Lay’s showcases Messi as a symbol of indulgence and invites consumers to savor their snacks during moments of relaxation. Since their partnership in 2013, Lay’s has successfully utilized Messi’s star power in global marketing initiatives, further solidifying his role as a beloved ambassador for the brand.

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    Mastercard

    Mastercard, a renowned financial services company, has joined forces with Lionel Messi to promote their payment solutions. The collaboration showcases Messi’s global appeal and Mastercard’s commitment to providing secure and convenient payment options. Messi’s association with Mastercard extends beyond traditional advertising, as he actively engages in promotional activities and initiatives with the brand.

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    Louis Vuitton

    Lionel Messi’s collaboration with luxury fashion brand Louis Vuitton brought together two icons of their respective fields. In 2019, Messi was announced as the brand ambassador for Louis Vuitton’s men’s collections, marking his venture into the world of high-end fashion.

    The partnership aimed to combine Messi’s global influence and style with Louis Vuitton’s legacy of craftsmanship and elegance. As a symbol of excellence and sophistication, Messi perfectly embodied the brand’s values and represented the modern, discerning man.

    Budweiser

    Messi’s influence extends beyond chips and soda as he has also forged a brand partnership with Budweiser, a renowned limited-edition beer company. Through this collaboration, Budweiser has achieved tremendous success, establishing a long-term relationship with soccer enthusiasts. Additionally, Messi has celebrated his significant victories with the company’s beer, cementing their shared passion for excellence and celebration.

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    Gillette

    Gillette, a prominent personal care brand, has enlisted Lionel Messi as a brand ambassador. Messi endorses Gillette’s grooming products and features in their advertising campaigns. This partnership emphasizes the values of precision, excellence, and professionalism that both Messi and Gillette represent.

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    SikSilk

    In November 2021, the Scarborough-based fashion brand, SikSilk, unveiled an exciting partnership with Messi, introducing The Messi x SikSilk collection. Spearheaded by Maria Sol Messi, Lionel Messi’s younger sister, the collaboration brought forth a unique fusion of style and creativity.

    Byju’s

    The collaboration between Lionel Messi and Byju’s sparked excitement among fans and education enthusiasts alike. As one of the world’s most renowned footballers, Messi’s association with Byju’s brought attention to the importance of quality education and innovative learning methods.

    Sirin Labs

    Lionel Messi’s endorsement of Sirin Labs marked an exciting partnership between the renowned footballer and the innovative technology company. Sirin Labs, known for its focus on cybersecurity and blockchain solutions, found a fitting collaborator in Messi, who represents excellence, precision, and cutting-edge performance.

    Air Europa

    Lionel Messi’s influence extends to the airline industry, with Air Europa recognizing his global appeal and signing him as their brand ambassador. Since their initial partnership in 2007, Air Europa has experienced significant benefits from associating with Messi, elevating their brand name and solidifying their position in the market.

    Pro Evolution Soccer

    Pro Evolution Soccer (PES) has signed Lionel Messi as its brand ambassador in the year 2019. They launched a distinct Barcelona edition for smartphones of the PES 2020 in which Lionel Messi was also featured.

    Jacob and Co.

    In 2019, Jacob and Co., a renowned watch manufacturing company, proudly appointed Lionel Messi as its esteemed brand ambassador. Recognized as one of the finest and most prestigious watchmakers in the world, Jacob and Co. extended their reach to football enthusiasts through this partnership with Messi, resulting in substantial success and profitability for the brand.

    OrCam

    In a recent development, Lionel Messi has joined forces with OrCam, a cutting-edge brand in the field of eye care. In 2020, Messi signed a three-year contract with the Israeli-based company, known for its commitment to serving the needs of the blind and visually-impaired community. This partnership highlights Messi’s dedication to making a positive impact and supporting innovative solutions for those with visual impairments.

    Mengniu

    Lionel Messi has also reached the audience of China as one of a very popular Chinese brand, Mengniu signed Lionel Messi, as its brand ambassador. Mengniu is a Chinese dairy brand that launched various programs among which, Lionel Messi was also enrolled with some such as the “Born for Greatness” program.

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    Conclusion

    Lionel Messi’s remarkable talent and global appeal have made him an incredibly sought-after figure for endorsements. The brands mentioned above are just a few examples of the many prestigious companies that have recognized Messi’s influence and have sought to associate their products and services with his name. These collaborations not only enhance brand visibility but also leverage Messi’s iconic status to create a strong emotional connection with consumers worldwide. As Messi’s career continues to unfold, it will be intriguing to see the new partnerships and endorsements that emerge, further solidifying his status as a global icon both on and off the football field.

    FAQ

    What is the net worth of Lionel Messi?

    According to sources, Lionel Messi’s estimated net worth is projected to reach $660 million by the end of 2022, showcasing his incredible success both on and off the football field.

    What is the age of Lionel Messi?

    Lionel Messi was born on 24 June 1987 and is 35 years old.

    What is Lionel Messi’s full name?

    Lionel Messi’s full name is Lionel Andrés Messi.

    Lionel Messi’s immense popularity can be attributed to his exceptional talent, mesmerizing skills, and record-breaking performances in football, captivating fans with his unique playing style. Additionally, his humble demeanor and philanthropic efforts have further endeared him to a global audience, solidifying his status as an iconic and beloved figure in the world of sports.

    Which brands has Lionel Messi endorsed?

    Lionel Messi has endorsed several renowned brands including Adidas, Pepsi, Lay’s, Budweiser, Air Europa, Jacob and Co., and OrCam.

    How long has Lionel Messi been associated with Adidas?

    Messi has been a brand ambassador for Adidas since 2006 and signed a lifetime contract with the company in 2017.

    What is Messi’s brand value?

    Lionel Messi’s brand value is estimated to be in the range of 40-50 million USD, earned through lucrative advertising contracts and brand endorsements.

    The logo of Lionel Messi, was designed by the graphic design agency, Vaudeville. The logo features Messi’s initials “L” and “M” in a dynamic and stylized format, reflecting his agility and skill on the football field.

  • Lakme: India’s First Home-Grown Cosmetics Brand

    The revenue of the beauty and personal care market in India in the current year is approximately USD 27.23 billion which is further expected to grow at a CAGR of 3.38% between 2023 and 2027. The growth is attributable to the rising and increasingly pivotal role beauty products play in daily life. It is noteworthy that Indian cosmetic brands have witnessed exponential growth on the global stage due to rapid developments in product lines.

    Some of the top Indian brands include Lakme, VLCC, Forest Essentials, Shahnaz Husain, Jovees, Sugar Cosmetics, Himalaya Herbals, Khadi Naturals, Biotique, etc. The road that these brands have traveled to become global successes is interesting and inspiring. One brand, however, has a long and engaging history as well as the honor of being India’s first home-grown cosmetic brand. The name is, Lakme.

    The Idea Forms
    The Company Formation
    Business Growth Under Tata
    Lakme Lever Pvt. Ltd. Under Hindustan Unilever

    The Idea Forms

    At the time when India won its independence from almost two centuries of British rule, its economy was extremely fragile with negligible national wealth. The newly fledgling country was finding its feet and attempting to self-govern its way to a healthy economy. Among the many products that the country was importing at the time, money flowing out of the country through the purchase of imported cosmetics and beauty products grabbed the concern of the then Prime Minister, Jawaharlal Nehru.

    He approached his friend and entrepreneur, J.R.D. Tata set up a cosmetics manufacturing company that catered to specific Indian climates and skin to engage the Indian audience and save precious foreign exchange from leaving the country. Thus began the motion wheel of what would become the first, and one of the largest, Indian cosmetics companies.

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    The Company Formation

    Tata Oil Mills Company (TOMCO) was a Tata group company established in present-day Kochi (erstwhile Cochin) in the year 1920. The company’s primary business was to crush Copra and produce coconut oil, primarily, for export. Of course, with time, the company grew and also diversified its product portfolio to manufacture soaps, cooking oils, detergents, shampoos, perfumed oils, eau de cologne, etc.

    J.R.D. Tata, through TOMCO, capitalized on the opportunity and established an indigenous cosmetics company as a subsidiary company in collaboration with two reputed French firms – Robert Piguet and Renoir in the year 1953. It is noteworthy that this collaboration and any other future collaborations were only for knowledge contributions with no equity participation by such foreign collaborators.

    The first challenge came in the form of assigning a name to the brand. The French collaborators were given a brief – a name that combined the Indian spirit and the French splendor. An extremely popular opera was playing in Paris at the time by the name of Lakme – a French connotation for the Indian Goddess Lakshmi, the Goddess of wealth and the epitome of beauty.

    Lakme began its business operations in small hired premises in the city of Mumbai with an extensive product portfolio for personal care.

    Market Size of Beauty and Personal Care Industry Across India From 2016 to 2020, With an Estimate for 2025
    Market Size of Beauty and Personal Care Industry Across India From 2016 to 2020, With an Estimate for 2025

    Business Growth Under Tata

    Within a few years of beginning their business operations, Lakme grew rapidly adding more products to their brochure. The manufacturing operations expanded resulting in employee shifts. It was the year 1961, when Simone Tata, Naval Tata’s wife took over as the Managing Director that catapulted Lakme into a new era.

    Under her business acumen, Lakme grew, as the brand began to identify with its Indian audience with a product range that covered make-up, skincare, and other toiletries for women. Its range of beauty products for men also witnessed significant success. The brand kept up with the changing consumer preferences through continuous research and an up-to-date development laboratory that enabled Lakme to innovate and continuously add newer and better products to its ever-increasing product repertoire.

    The brand ventured into setting up its own branded beauty salons and opened the first one in the year 1980. The salons offered a wide range of beauty treatments that were administered by beauticians who were trained and qualified at their beauty schools. Simone Tata was appointed as the Chairperson for Lakme in the year 1982.

    Under the Tata umbrella, the brand continued its growth trajectory to become one of India’s top players within the beauty and personal care industry. However, TOMCO, Lakme’s parent company, merged with Hindustan Unilever (erstwhile Hindustan Lever) in 1993. This resulted in Lakme forming a 50:50 partnership with Hindustan Unilever in 1996. Two years later, in the year 1998, Lakme sold all its brands to Hindustan Unilever, but, has continued to lead the cosmetics market in India with a major market share.

    Success story of Lakme | How did Lakme become so successful?

    Lakme Lever Pvt. Ltd. Under Hindustan Unilever

    Lakme Lever Pvt. Ltd., a wholly owned subsidiary of FMCG (Fast Moving Consumer Goods) giant Hindustan Unilever since 1998, has continued its upward growth trajectory under the HUL umbrella. Lakme’s salon business has expanded its footprint to more than 450 owned, managed, and franchisee salons with a precision focus on safety, quality of operations, expert treatments, and prudent cost optimization.

    The financial year 2022 saw Lakme Lever Pvt. Ltd. Reporting a revenue of INR 275 crore from the sale of its products and services. This revenue saw an increase of 19.3% in the financial year 2023 to reach INR 328 crore, primarily led by a strong recovery post the covid-19 pandemic.

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    Conclusion

    As India’s first indigenous cosmetics brand, Lakme has proven its creativity and sustainability in the last seven decades. The brand grew exponentially and added many facets to its business under the Tata umbrella. It continued its successful journey increasing and strengthening its footprint under HUL. Today, the iconic brand has become a household name, claiming a lion’s share of the Indian market. Lakme is poised to take on any challenges that may arise in the future and continue to enjoy its unrivaled stature in the cosmetics and beauty market.

    FAQs

    Which are India’s top cosmetic brands?

    Some of the top Indian cosmetic brands are Lakme, VLCC, Forest Essentials, Shahnaz Husain, Jovees, Sugar Cosmetics, Himalaya Herbals, Khadi Naturals, and Biotique.

    How did Lakme get its name?

    An extremely popular opera was playing in Paris by the name of Lakme – a French connotation for the Indian Goddess Lakshmi, the Goddess of wealth and the epitome of beauty. And in this way, Lakme got its name.

  • IPL 2023: Complete List of the Sponsors

    Since the beginning of the Indian Premier League in 2008, its value has grown by leaps and bounds over the 15 years. The ecosystem of Men’s IPL has registered a 75% growth since 2020, which stood at USD 10.9 billion in 2022, thus joining India’s Decacorn club.

    ‌After the auction for the 16th season of IPL, Jay Shah, Secretary of BCCI, said that IPL is the 2nd most valued sporting league in the world in terms of per-match value, with a brand worth USD 1.3 billion.

    ‌‌For the IPL 2023, below is the detailed list of the brands that are sponsoring IPL 2023—

    IPL Sponsors List
    Chennai Super Kings Sponsors List
    Mumbai Indians Sponsors List
    Kolkata Knight Riders Sponsors List
    Sunrisers Hyderabad Sponsors List
    Royal Challengers Bangalore Sponsors List
    Gujarat Titans Sponsors List
    Rajasthan Royals Sponsors List
    Punjab Kings Sponsors List
    Delhi Capitals Sponsors List
    Lucknow SuperGiants Sponsors List

    IPL Sponsors List

    IPL 2023 Sponsors List
    IPL 2023 Sponsors List

    Title Sponsor (INR 670 crores) —

    TATA

    Since DLF’s conclusion as the title sponsor in 2012, the Indian Premier League has seen a change in title sponsors. Until 2021 VIVO was IPL’s title sponsor, but in 2022, the Tata Group replaced Chinese mobile manufacturer Vivo as the title sponsor of the Indian Premier League (IPL) for the 2022 and 2023 seasons. Tata has had a Title Sponsorship agreement with the Board of Control for Cricket in India (BCCI) for two years, which was worth INR 670 crore.

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    Official Sponsor (INR 210 crores) —

    Dream11

    The India-based fantasy sports website, Dream11, is the leading online fantasy gaming platform. It entered into an agreement with the IPL as its official sponsor in March 2019– for four years.

    Saudi Tourism Authority

    In February 2023, the Saudi Tourism Authority (STA) and IPL agreed to a partnership to be the official partner, causing the STA to make its first sponsorship deal with the government of a foreign country.

    CRED

    On a three-year deal, CRED was signed as one of the IPL’s Official Partners in September 2020. CRED is a Bangalore-headquartered credit card payment company, and as per the contract, they offer special discounts and access to premium experiences to IPL viewers and encourage them to clear their debts and improve their credit scores.

    Upstox

    Upstox— a trading service for commodities and stocks—  is one of India’s fastest-growing online brokerage firms that was announced as an Official Partner of the IPL in March 2021, which will continue till the 2023 season.

    Herbalife

    Premier global nutrition company Herbalife has more than 40 years of expertise in nurturing potential in everyone and is a reputable leader in the nutrition industry. The company has inked a partnership deal with the BCCI for the 2023 IPL  season.

    RuPay

    RuPay, a global financial services and payment system, is the flagship product of the National Payments Corporation of India (NPCI). In March 2022, RuPay was announced as an official partner of the IPL. It was reported that RuPayhad paid approximately ₹140 crore over two years and has entered the last year of its contract with the 2023 IPL season.

    Swiggy Instamart

    Swiggy Instamart, India’s leading quick commerce grocery service, became the official partner for the 2022 season of the TATA IPL tournament. The online food ordering and delivery platform became the IPL’s sixth official on-ground sponsor.

    Official Broadcast Partner— Star Sports

    ‌‌Disney Star retained and renewed their TV rights for the 2023 to 2027 season, which were sold for USD 6.2 billion by the BCCI. The deal made IPL the second most valuable tournament in the world, after the NFL.

    Official Digital Streaming Partner—JioCinema

    ‌‌JioCinema is owned by Viacom18 and is the digital media rights holder of the Tata IPL 2023. After Viacom18 outbid Disney Star and won the exclusive five-year digital rights of the league for the 2023–27 cycle by paying a whopping US$2.7 billion, it was announced that the IPL 2023 matches would be streamed for free on the company’s JioCinema and has broken records in viewership and app downloads— the concurrent viewership is touching a peak of 2.4 crore viewers.

    Official Umpire Partner (INR 28 crores) — Paytm

    ‌‌The Noida-based, Indian fintech company specializing in digital payments and financial services has been the IPL’s Official Umpire Partner since March 2018.

    Orange Cap and Purple Cap Partner—Aramco

    ‌‌The Saudi Arabian oil firm, Aramco, is one of the largest integrated energy and chemical corporations. And recently, the company has announced its return as the Official Orange and Purple Caps Partner for IPL 2023. With a reported deal worth ₹65 crores, it is the Official Orange and Purple Caps Partner for the 2023 IPL season.

    Strategic Timeout Partner (INR 30 crores) —CEAT

    ‌‌India’s top tire company and the main business of the RPG GROUP, CEAT, has been the Official Strategic Timeout Partner of the IPL since April 2018.

    Assistant Sponsors—

    Vodafone, Yes Bank, Freecharge, Maruti Suzuki, CEAT Tyres, Tata Sky, Coca-Cola, Vimal Pan Masala, Amazon, OPPO, Park Avenue, Moov

    Chennai Super Kings Sponsors List

    Chennai Super Kings Sponsors List
    Chennai Super Kings Sponsors List

    Principal Partners

    TVS Eurogrip, India Cements, Gulf, British Empire, SNJ 10000, Reliance Jio, Nippon Paint, Astral Pipes

    Digital Partners

    Aqilliz

    Official Partners

    Garuda Aerospace, Vision11, ICICI Bank, Coca-Cola, Sunfeast Supermilk

    Merchandise Partners

    FanCraze, FanPlay IoT, PlayR

    Mumbai Indians Sponsors List

    Mumbai Indians Sponsors List
    Mumbai Indians Sponsors List

    Principal Partners

    Slice, DHL Express

    Associate Partners

    Marriott Bonvoy, Reliance Jio, Astral Pipes, IDFC FIRST Bank

    Official Partners

    USHA International, Dream11, BKT, Performax, TeamViewer, Bira9, Bisleri, JioCinema, ACKO, DNA Network, Radio City 91.1 FM, Fever 104 FM, and My FM

    Official Suv Partner

    Mahindra & Mahindra

    Merchandise Partners

    Celio, Chupps, Cybeart, EUME, FanCode, Plaeto, PlayR, Shop The Arena

    Kolkata Knight Riders Sponsors List

    Kolkata Knight Riders Sponsors List
    Kolkata Knight Riders Sponsors List

    Principal Sponsors

    BKT, MyFab11

    Official Sponsors

    Reliance Jio, Joy Personal Care, Lux Cozi, Acko, Royal Green, Money9, SRMB Steel, 1 Finance, and Wrogn

    Official Partners

    Thums Up, boAt, Mio Amore, HRX, Bira91, Amul Organic, McDowell’s No.1 soda, Glance, Nestle Munch, LG – Life’s Good, BKT,  Kotak, OPEN, Rollick

    Merchandise Licensing Partners

    The Souled Store, LIT AF, EUME, FanCode Shop

    Media Partners

    Fever FM, 94.3 Radio ONE, The Telegraph, Sampark

    ‌‌Health Partner

    Woodlands Hospital

    Sunrisers Hyderabad Sponsors List

    Sunrisers Hyderabad Sponsors List
    Sunrisers Hyderabad Sponsors List

    Title Sponsor

    FanCraze

    Principal Sponsors

    BKT, ACKO Insurance

    Official Telecom Partner

    Reliance Jio

    Official Sponsors

    TCL, Dream11, Kühl Fans, EbixCash

    Other Sponsors

    Simplify Sponsor

    NavBharat Times

    Official School Education Partner

    Bachpan Play School

    Official Partner

    Bira91

    ‌‌Official Pouring Partner

    Campa Cola

    Celebration Partner

    Royal Challenge

    Official Cosmetics Partner

    Dazller Eterna

    Official Gaming Partner

    Big Ant Studios

    Outdoor Media Partner

    Mera Hoardings

    Official Medical Partner

    Apollo Hospitals

    Official Organics Food Partner

    Amul Organic

    Official Fan Merchandise Partner

    FanCode Shop

    Official Merchandise & Lifestyle Partner

    Wrogn Active

    Royal Challengers Bangalore Sponsors List

    Royal Challengers Bangalore Sponsors List
    Royal Challengers Bangalore Sponsors List

    Title Sponsor

    Muthoot Fincorp

    Main Principal Partner

    Qatar Airways

    Principal Partners

    Reliance Jio, KEI Industries, Happilo

    Associate Partners

    boAt, Puma, Nippon Paint, Hindware Italian Collection, Mahindra, Equitas Bank

    Official Partners

    Nestlé Munch, Restolex, Birla Estates, NVY – Enviously Yours, Fever 104 FM, Bira91, EatSure, Ampere, Dream11, Royal Challenge, Manipal Hospitals, Aryaka, 7UP, ITC Master Chef Creations, Bella Vita, JioCinema

    Digital Partner

    KreditBee

    Official Commercial Partner

    DNA Network‌‌‌‌‌‌

    Gujarat Titans Sponsors List

    Gujarat Titans Sponsors List
    Gujarat Titans Sponsors List

    Principal Partner

    Ather Energy

    Associate Partners

    Astral Pipes, Capri Global, Acko, BKT, Simpolo Ceramics, Equitas Bank, Jio, TIMEX, Rayzon Solar

    Official Partners

    boAt, Dream11, JioCinema, Bisleri, Havmor Ice Cream, Croma, Munch, Rario

    Merchandise Partners

    FanCode, Cybeart, Rario

    Exclusive Ticketing Partner

    PayTM

    Radio Partners

    95 Radio One, Top FM, 91.1 FM Radio City

    TATA IPL 2023 | Streaming FREE on JioCinema!

    Rajasthan Royals Sponsors List

    Rajasthan Royals Sponsors List
    Rajasthan Royals Sponsors List

    Title Sponsor

    Luminous Power

    Principal Sponsors

    Reliance Jio, Dollar Industries, BKT

    Associate Sponsors

    SBI Life, Goel TMT, UBON

    Official Partners

    FanCraze, Dream11, Royal Challenge, Mahindra, Deakin University, Fino Bank, Dettol, Schneider Electric, Bisleri, Bombay Shaving Company, Amul Organic, HemeHealth

    Official Partners

    FanCode Shop, TagZ Foods, Gullyactive, PlayR

    Media Partners

    Humans of Bombay, 92.7 Big FM, Rajasthan Patrika

    Punjab Kings Sponsors List

    Punjab Kings Sponsors List
    Punjab Kings Sponsors List

    Title Sponsor

    EbixCash

    Principal Sponsors

    BKT, Reliance Jio, Dream11, boAt, All Seasons Hand Rub, Lotus Herbals, Hindware Italian Collection

    Official Partners

    Tide

    Associate Sponsors

    CAMPA, Amul Organic, B Natural, Orion, Nestlé Munch

    Official Digital Collectibles Partners

    Rario

    Official Kit & Merchandise Partners

    T10Sports

    Fan Merchandise Partners

    FanCode Shop, Shop The Arena, PlayR

    ‌‌Associate Partner

    PayTM Insider, 92.7 Big FM

    Delhi Capitals Sponsors List

    Delhi Capitals Sponsors List
    Delhi Capitals Sponsors List

    Principal Sponsor

    JSW, DP World (Dubai Ports World), Greenpanel

    Associate Sponsors

    Wrogn Active, Reliance Jio, Royal Stag, JBL, Zed Black, Mahindra, GMR, Galaxy Basmati Rice

    Official Partners

    FanCraze, Bira 91, Dream11, BKT, FanCode Shop, Fever 104 FM, JioCinema, FanCraze, EUME, Bisleri, Medulance, Big Ant Studios, Punjabi Fever 107.2 FM, HRX, Karan & Moin, Asian, Amul Organic

    Exclusive Ticketing Partner

    PayTM

    Lucknow SuperGiants Sponsors List

    Lucknow SuperGiants Sponsors List
    Lucknow SuperGiants Sponsors List

    Title sponsor

    My11 Circle

    Principal Sponsors

    Reliance Jio, Too Yumm, Greenply, Hero Vida, Shyam Steel

    Associate Sponsors

    Prayag, Somany Ceramics

    Official Partners

    FanCraze, Alcis Sports, Royal Challenge, Kingfisher Premium, Dr. Vaidya’s, Campa Cola, Macmerise, Astral Adhesive

    Exclusive Radio Partner

    Radio City 91.1 FM

    Official Ticketing Partner

    Paytm Insider

    Other Sponsors

    The Souled Store, Spencer’s Retail

    Kit Sponsor

    T10

    Conclusion

    Indian Premier League is one of the most popular T20 cricket leagues in the world captivating millions of viewers. This widespread appeal has made famous brands from all over the world want to work with the IPL and be associated with it.

    FAQs

    Who is the title sponsor of IPL 2023?

    Tata is the title sponsor of IPL 2023.

    When was Indian Premier League founded?

    Indian Premier League was founded in 2008.

  • List of Tech Startups Acquired by Tata

    Every entrepreneur dreams of making their business a success, showcasing their innovation to the entire world and turning their passion into their profession. Once you get the taste of success, you want more of it, so it is very natural for companies to acquire other companies. The reason for acquiring other companies can be numerous. It can be because they want to explore different markets, try to make a different company their own because they find it promising, to increase their market share or something else. So, it is quite normal to see some pretty big companies acquiring startups.

    Tata is one of the most popular Indian multinational companies, there is hardly anyone who lives in India and doesn’t know about the company. People in India are literally surrounded by the products of Tata, so it’s kind of impossible to not know about the existence of the company. It is serving the people for over 150 years. Tata was founded in the year 1868 by Jamsetji Tata, and it is the oldest and largest industrial group in India. Being one of the largest industries, it is not something unnatural to acquire different companies, so it keeps on doing that.

    In this article, we will talk about some new tech companies that are acquired by Tata, so without any further ado, let’s get started.

    The key to making acquisitions is being ready because you really never know when the right big one is going to come along. -James McNerney

    Tejas Network
    Saankhya Labs
    Cambric Corporation
    URJA
    AccessBell

    Tejas Network

    Tejas Networks Logo
    Tejas Networks Logo

    Tejas Networks is an optical broadband company that also provides data networking products and solutions to telecom networks and internet service providers in India and in 75 other countries. The company was founded in the year 2000 by Arnob Roy, Kumar N. Sivarajan and Sanjay Nayak. It is one of the most popular exporters of IPs in developing countries like Africa and in South East Asia. The headquarters of Tejas Networks is situated in Bangalore, India. In 2021, Tata Sons acquired majority stakes of Tejas Network which is 26% for INR 1038 Crores.

    Saankhya Labs

    Saankhya Labs
    Saankhya Labs

    Saankhya Labs is a wireless communication solutions company, it is a semiconductor firm founded in the year 2007 by Parag Naik and Vishwakumara Kayargadde. The company focuses on providing semiconductor products for radios, satellite communication and other wireless tech, not only in India but in the International market as well.

    As per reports, one of Tata Group’s subsidiaries Tejas Network has acquired the majority stake of Saankhya Lab, almost 64.40% for INR 286.94 Crores and made the company one of their own. This acquisition is mainly done to expand the market of wireless products, and customers will get the advantage of a larger product portfolio to choose from.

    Cambric Corporation

    Cambric Logo
    Cambric Logo

    Cambric Corporation is a company that provides engineering services, at the end of 2012 the company had revenue of $25 million. The company was founded in the year 1998 and the headquarters of the company is situated in The United States of America with that it also has a strong presence in Eastern Europe.

    Tata technologies acquired Cambric Corporation; the US-based company for $32.5 million in 2013 and since then it has focused on the company and has helped in making Tata Technologies’ presence in the global frontier.

    URJA

    Urja Logo
    Urja Logo

    Urja was founded in the year 2017 by Anant Jhawar and Saurabh Jhamb. It is an Industrial IoT startup that provides smart energy with the help of smart sensors and analytics platforms. In 2021 Tata Power invested in Urja, the main motive of this is to establish Tata motors as the main energy-as-a-service (EaaS) service provider and to offer smart energy to its customers. Urja mainly works on developing IoT devices for industrial manufacturing applications, air conditioning systems, hydropower plants and thermal plants.

    AccessBell

    AccessBell is a video conferencing platform that is mainly provided to enterprises for proper workflow in the company. The company was founded by Josh Payne, Kamil Ali and Martin Aguinis in the year 2020. The headquarters of the company is situated in Sans Francisco, The United States of America.

    The video conferencing platform provides features like taking personal and collaborative notes; scheduling meetings on the platform and video recording the whole meeting. Even in low connection, one can connect with clients easily, through it and the call drop doesn’t happen that much. Tata Group has acquired AccessBall in 2021. This acquisition will focus on virtual care provided to its people.

    Conclusion

    Tata being one of the biggest industrial groups in India has been a regular part of our lives, we are surrounded by its products. With an intention of expanding its name in different markets, Tata is acquiring a number of companies every year. Nowadays Tata is especially eyeing different and promising tech startups, to make them its own. It has already acquired a number of tech startups from across the globe to make its presence strong.

    FAQs

    Who was the founder of Tata?

    Jamsetji Tata founded the Tata group in the year 1868.

    Who is the CEO of Tata Group?

    Natarajan Chandrasekaran is the current CEO of Tata Group.

    How many companies are there in the Tata group?

    As of there are around 30 companies in the Tata group.