Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in unique ways.
This roundup showcases how various brands are incorporating the spirit of Navratri into their campaigns; integrating culture, creativity, and connection to leave a festive impression on their audiences. Some brands share devotional posts about the story of the festival and Goddess Durga, while others engage audiences with fun contests like guessing the number of Navratri days or swapping traditional recipes.
To add to the excitement, brands also roll out special offers and discounts, often on festive products such as books, music, movies, and even lifestyle items. These campaigns not only celebrate the cultural essence of Navratri but also help brands build a closer bond with their audiences while showcasing their products in a meaningful way. Let us take a look at how these powerful brands have creatively captured the essence of Navratri, utilizing compelling narratives and humor in the best Navratri Ad Campaigns 2025.
List of Navratri Ad Campaigns That Stole the Spotlight
Myntra Beauty
Get ready to glow this Navratri! Myntra Beauty has everything you need, from a flawless base to the perfect festive pop of colour, so you can shine while twirling through garba nights and celebrations.
Plus, don’t miss out on up to 60% off on your favourite beauty brands, starting 20th September. It’s the perfect time to grab all your festive makeup and skincare essentials without breaking the bank.
Senco Gold & Diamonds
The wait is over! Inspired by the strength and grace of Maa Durga, Senco Gold & Diamonds returns this festive season with the Aparupa collection. This collection beautifully blends heritage craftsmanship with modern design, offering jewellery that’s perfect for festive gatherings, garba nights, or gifting. Each piece allows you to dress, dazzle, and celebrate the season with confidence, elegance, and unmatched splendour.
Pratiksha Bajikar
Tata CLiQ
This Ashtami, Tata CLiQ Fashion reminds us that festivals are about coming together, making memories, and celebrating with a smile. With the tagline “When tradition shines bright, it is truly Amar Pujo, Amar CLiQ”, the brand beautifully blends cultural reverence with the excitement of festive shopping. To make the experience even more special, Tata CLiQ is offering Flat 15% off with code TRINA15, encouraging customers to celebrate in style within their preferred budget.
Shoppers Stop
Shoppers Stop brings maximum festive flair this season, turning every Pujo celebration into a style statement. From playful giggles to show-stopping festive looks, shoppers can explore over 500 premium brands to add sparkle to their celebrations.
Whether you prefer shopping in-store or via the app, Shoppers Stop makes it easy to find the perfect outfits, accessories, and festive essentials for family gatherings, garba nights, and Pujo festivities.
GIVA
The sound of Agamoni signals the start of celebration, and this Navratri, it’s all about draping yourself in sparkle and joy. With festive outfits and accessories that capture the spirit of the season, shoppers can add elegance and fun to every garba night or family gathering. Moreover, to make the celebrations even brighter, the brand offers 15% off your next order with code CELEBRATE15, making it easy to shine without splurging.
Nitin Konde
PALMONAS
When it comes to celebrating Navratri, it’s all about PALMONAS. The brand brings elegance, joy, and a touch of luxury to every festive moment. With their festive tagline, #FestiveShineWithPalmonas, the brand perfectly captures the spirit of the season, making jewellery not just an accessory but a way to celebrate every joyous moment with style and confidence.
Purplle
This Navratri, Purplle is making beauty affordable and fun with their festive haul. From skincare and haircare to full-face festive makeup, everything you need to glow during the nine nights is just a click away.
The campaign highlights 9 amazing deals across price points, INR 49, INR 59, INR 69, INR 79, INR 89, and bigger savings at INR 99, INR 199, and INR 299 stores. On top of that, shoppers can enjoy up to 75% off on popular beauty brands, making it the perfect time to stock up without breaking the bank.
Flipkart Big Billion Days
Flipkart’s Big Billion Days 2025 campaign comes alive with a quirky and magical twist, showing how even the simplest purchases, like a phone, a phone cover, or a dress, can transform your life. The ad is styled as a modern fairy tale, featuring a star-studded cast with familiar faces and surprise cameos, keeping audiences hooked from the first frame to the last.
The tagline “Kuch Bhi Ho Sakta Hai” shows the true spirit of Big Billion Days, full of surprises and unbeatable deals. From mega discounts on smartphones and fashion to surprise offers across categories, Flipkart positions its sale not just as a shopping event but as an experience of wonder and excitement.
Amazon Great Indian Festival
Amazon India is building excitement this festive season with the much-awaited Great Indian Festival, starting 23rd September. The teaser campaign, “Tyohaar Nayi Khushiyon Ka,” encourages customers to add their favourites to the cart now and be ready to grab the best deals once the sale goes live.
The brand is rolling out massive offers, with 50–80% off on fashion and beauty brands and up to 80% off on kitchen and home products, plus an extra 10% cashback, ensuring that shoppers step into the festivities in style.
Shubham Kumar
BIBA
This Durga Puja, BIBA invites everyone to embrace the divine and celebrate in style with its signature festive reds. The collection combines traditional charm with contemporary flair, offering outfits that are perfect for puja rituals, family gatherings, and garba nights.
Shoppers can explore the festive collection to pick their favourites and make every moment of the celebration vibrant and memorable. With stores ready to welcome customers, BIBA ensures that the joy of Durga Puja is just a visit away.
Conclusion
Navratri campaigns in 2025 showed that the best marketing is about more than sales; it’s about celebrating culture and creating real connections. The brands that stood out were the ones that blended festive emotions with creativity, leaving a mark long after the celebrations ended. From heartfelt storytelling to irresistible festive offers, each campaign proved that when tradition meets innovation, audiences don’t just notice, they remember. And in a season built on joy and togetherness, that lasting connection is the real win for any brand.
Sakshi Jadhav
FAQs
Which brands launched the best Navratri campaigns?
Top brands like Myntra Beauty, Senco Gold & Diamonds, Tata CLiQ, Shoppers Stop, GIVA, Palmonas, Purplle, Flipkart, Amazon, and BIBA stole the spotlight with their innovative Navratri ad campaigns.
What were some major festive sales during Navratri?
Flipkart Big Billion Days and Amazon Great Indian Festival were the biggest festive sales. Flipkart promoted “Kuch Bhi Ho Sakta Hai” with magical storytelling, while Amazon highlighted “Tyohaar Nayi Khushiyon Ka” with 50–80% discounts across categories.
