The biggest telecom provider in India by market share, Jio Infocomm Ltd., has no imminent plans to raise mobile phone rates, defying market predictions. Instead, it wants to increase revenue by encouraging users to use more data. Contrary to market predictions, Reliance Jio Infocomm Ltd, the largest telecom provider in India by market share, has no imminent plans to raise mobile phone rates. Instead, it intends to enhance income by encouraging users to use more data.
In order to boost their average revenue per user (or ARPU, a crucial performance indicator for telecom operators), Jio and its closest rival, Bharti Airtel Ltd., recently scrapped their entry-level plans. The decision raised expectations that the telecom operators would raise tariffs by the end of the year or the beginning of 2026.
Jio’s Monthly ARPU Rose to 1.2%
Jio claims that its monthly average income per subscriber increased 1.2% to INR 211.4 in the September quarter from INR 208.8 at the end of June, with growth slowing as a result of promotional 5G deals. Analysts had predicted that Jio would increase tariffs and concentrate on premium services after removing its entry-level pack in order to catch up to Bharti Airtel, which leads the sector in ARPU (INR 250 at the end of June).
Airtel has not yet released its earnings for the September quarter. In an earnings call with investors, Reliance Jio Infocomm’s head of strategy, Anshuman Thakur, said the company is encouraging customers to spend more and be happy to pay more, but it has no imminent plans to raise tariffs.
Jio Added 8.3 Million Subscribers in September
Jio Net now has 506.4 million mobile subscribers after adding 8.3 million during the September quarter. Jio had 234 million 5G users at the end of September, compared to 213 million during the previous quarter in June. Fifty percent of Jio’s wireless traffic now comes from 5G.
After more than two years, telecom companies finally hiked tariffs in July 2024, with Reliance Jio leading the way with a 12–25% pricing increase. However, Jio has not publicly discussed raising rates, despite Airtel and Vodafone Idea Ltd. being outspoken about the necessity of doing so in order to boost the return on capital employed (RoCE), a metric used to assess profitability and efficiency.
Earlier this month, Gopal Vittal, the managing director and vice chairman of Bharti Airtel, stated at an industry gathering that the company is using the lowest ARPUs and the lowest charge per gigabyte. But it must turn a profit. Actually, Vittal has previously demanded that the telecom price structure be changed in order to charge for more data and reduce the data allotment on certain telecom packs.
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