StartupTalky

Tag: target audience

  • Data-Driven Marketing | How to Use Data-Driven Marketing Process?

    Today, data is said to be the new currency. Big businesses believe data is what fuels monetary stability. That’s why many companies give more preference and energy to collecting the data, even if that makes them stay at a loss for a short period. Likewise, collecting data has become more of a tradition than a process. Because it is almost everywhere to be found. especially in the marketing of businesses.

    Now, this strikes the question, what exactly is data-driven marketing?

    Regardless of coming under the limelight only in the past few decades, data-driven marketing has become an integral part of the functioning of the world. It has refined marketing, making it more cost-optimized, which further proves that the power of data is undeniably crucial.

    As the name suggests, “data-driven” marketing uses data to promote growth and make the right use of resources. Here, it focuses on using the collected data to improve campaign performance. In simpler words, it means justifying every penny spent on marketing by spending marketing expenditure in such a way that it only focuses on the areas that bring in growth.

    How did Data-Driven Marketing start?
    Why is Data-Driven Marketing better than the traditional methods of marketing?
    Hurdles with the Data-Driven Marketing Process
    How to do Data-Driven Marketing?

    What is Data-Driven Marketing?

    How did Data-Driven Marketing start?

    Data-driven marketing was used in the olden times, even before the existence of computers and the internet. Amusing, right? The only different thing was the form of the data and the means of collecting those data.

    People collected data by going door to door, enquiring about the product while tallying and ticking marks. With the help of the internet, the same goal is fulfilled. The same thing is done, but in a way that is hassle-free and does not require going door to door. It has always been a primitive custom; we upgraded it as we upgraded ourselves.

    The present methodology of the entire process attains the same goal, but the customers are filtered as, only specific customers are targeted according to their line of interest filtering out unwanted, irrelevant audiences, unlike the older times.

    Why is Data-Driven Marketing better than the traditional methods of marketing?

    This type of focus marketing was first initiated in the early 1970s and 80s. The power of collecting data for carrying out marketing procedures for a specific product was newly introduced, and people were amused by how powerful the right database is, for a fruitful and efficient personalized marketing strategy. Ever since then, customer communication has become easier with each passing decade.

    “Valid customer data holds the balance sheets of the company”. When we talk about efficient marketing strategy, personalized engagement comes into the picture; this leads to the promotion of the company brand, which is done directly to the correct crowd; this hinders from wastage of funds and increases the return on investment (ROI).

    It eradicates the unsure thoughts and guesswork from the process. One can get a clear idea of customer demographics, choices, and ideas in the customer’s head. Following this pathway, correct and refined customer segments can be captured and targeted.

    What is Micro Marketing? | How to do Micro Marketing?
    Micromarketing is marketing management that is executed at specific level. Know about micro marketing and examples of successful micro marketing.
    StartupTalkyRoshni Tamta

    Hurdles with the Data-Driven Marketing Process

    Along with the heap of benefits, the process also comes with many challenging situations at each step of the process. Check out some obstacles that might come your way if you opt for a data-driven marketing process:

    Collection of the right data

    It is highly risky to depend on a single or few sources of data alone. Verification of each piece of data from multiple media is necessary to prove the authenticity of the piece and validate it. One needs the expertise and experience to filter out the most relevant data. Without this as a basis, the chances of making cognitive errors and wasting resources increase exponentially. This is the most important part of the process.

    Reaching the right target

    Having very elaborate data of interest can do more harm than good to the process. The advertisement tends to pop up mostly on the screens of dummy customers, meaning people who have no desire for the description of your data and will just scroll past it. Hence, decreasing your click-through rate (CTR). Overall, this decreases the efficiency of your procedure and lowers the return on investment(ROI).

    Ready, steady, action!

    There is an urge for an emergency while implementing this step: taking the ultimate step and giving the process meaning. It is very important to hit the iron while it’s hot. The quick-changing temptations of the customer influence data-driven marketers. It becomes very essential to keep track of customer preferences and take action immediately and effectively before the data becomes obsolete.

    Everything You Need to Know About Retarget Marketing
    Are you struggling to retarget your potential customers? Check out this post to get complete overview on retargeting platforms and how does retarget marketing works.
    StartupTalkyParnas Ghosh

    How to do Data-Driven Marketing?

    If you are thinking of revamping your marketing process and making it data-driven, then here are some basic things you need to focus on:

    Collection of data

    Collecting data from available sources is a difficult but necessary phase in the process. It provides a location for monitoring good decision-making and successful execution in a variety of advertising tools and industries. The internet, the cloud, and a variety of other platforms store a significant amount of data that consumers provide while using the internet.

    Analysis of data

    Before implementing any type of tool, data-driven marketers have to derive what type of interest they are looking for. This is done through the set of data gathered, refined, modeled, and framed as per the requirement to obtain the right audience set and maximum funds utilization.

    Showing it to the targeted audience

    When data-driven marketers are sure of the demands of the customers, they will be targeting their desired audience in such a way that it connects with their motives and reflects their attention in a manner that fulfills the goal. This way, by following the proper process, you will get amazing results all thanks to data-driven marketing.

    Conclusion

    To further conclude, the marketing processes that are empowered by data promise to solve bigger problems making the job cost-effective and cutting down the wastage of time and energy. There’s the data liberation that exists, which opens up a plethora of possibilities. Also, because of the abundance of data available, every entity now has a deeper understanding of its audience’s consumers than ever before. So, data-driven marketing is certainly the future of marketing, at least as is predicted now!

    FAQs

    What is Data-Driven Marketing?

    Data-Driven Marketing is the process of marketing your brand based on customer information. Customer data is used to predict their needs, desires, and future behaviours, and marketing is done accordingly.

    Is Data-Driven Marketing better than the traditional methods of marketing?

    Yes, Data-Driven Marketing is a more efficient personalized marketing strategy.

    Why is Data-Driven Marketing important?

    Data allows marketers to market their brand to target and capture the correct and refined customer segments.

  • 9 Things You Need to Know Before Starting a Business

    Nowadays, beginning a startup is the of entrepreneurs along with taking it to the heights of success. However, just because you think that you can begin your startup doesn’t mean that you have the power of plunging yourself into your business without any prior thoughts. That will be your ultimate mistake, which may cost you, your lifelong dream.

    A number of things need to be considered before plunging into a start-up business in India. In a land of stark diversities, lots of factors come into play for the smooth running of a business. You may have innovative startup ideas, but it needs proper planning and execution. The first thing you need to know is that starting a business is similar to driving a car through heavy fog where you can’t see anything except a few feet in front of your windshield. So, one wrong decision can lead you in the wrong direction or worse tumbling down to the abyss.

    As per a report, only 78.5% of small businesses survive their first year. You need an effective marketing strategy to establish your business.  While starting a business if you know what needs to be done and what is not then there’s no doubt that you’ll be successful. In this article, we will talk about the things one needs to know before beginning their startup, so let’s get started.

    Know Your Competition and Available Marketspace
    Know the Future of Your Industry
    Know Your Target Audience
    Find Out the Pain Points of Customer
    Ask Feedbacks From Customers
    Be Different
    Build a Healthy Relationship With Your Customers
    Be Open to New Ideas
    Plan For a Long Time

    Know Your Competition and Available Marketspace

    Starting a business to serve people and their need is a great step toward excellence in life. However, the first step is to check out companies offering similar services to know about the industry and how one’s idea stands against competitors. If the concept is new in the residential country then also there is a chance of a company providing similar services existing for a long time in some other country, therefore, thorough market research is a must and keeping an eye on your competitors is important.

    Know the Future of Your Industry

    The future is unpredictable but the least you can do is through research to understand what can happen with your startup. There are so many thoughtful leaders in the industry who mainly or usually predict the future of the market value of different industries. Take a look at them and analyse, you may get an idea of the future of your startup in some way or the other.

    Know Your Target Audience

    Decide on the customer pool for the product or services of the company being established, and search for ways to reach out to them with the price of the product or services being provided.  A business will only be successful if customers are interested in it and can be convinced to try it. For this, a person is needed who can easily identify the target audience and their requirements and help in implementing a strategy to fulfil their requirements with all possible efforts.

    Find Out the Pain Points of Customer

    No company in the world can’t satisfy or fulfil every requirement and need of a customer, and so this is the chance to try to do it. When the given product is launched in the market, try bringing relief to customers’ pain points and this will go a long way in establishing loyal customers for the business. Remember one thing, when a company grows and becomes a bigger brand, it can’t always satisfy its customer with the same dedication but the success is, in trying to find ways to do it.

    Ask Feedbacks From Customers

    When a customer buys the said product or uses the services of one’s company, asking them for some kind of feedback about the service or products is a good idea to know the position of the business in the market. Some might have been satisfied while some might not have been satisfied. Companies can then work to correct those flaws.

    Be Different

    If the start-up is entirely a clone of the industry leader, the possibility of getting found will be lower than one expects. So, find a way to be different from the competitor by adding some uniqueness to the service or product. It will give you a lot of exposure amongst everyone. It is important for all new startups to ensure that a huge number of people know about their business.

    Build a Healthy Relationship With Your Customers

    If a user is using the service multiple times then make sure that a healthy relationship is maintained with them to retain the loyal customer. When a good relationship apart from the business relationship exists, it will help in retaining the customer and the chance of getting exposure from word of mouth will be high as well as helpful in growing the business. This is a powerful tactic of CRM (Customer Relationship Management) to improve business.

    Be Open to New Ideas

    A lot of startup companies are doing the mistake of not implementing a new idea. If they are running smoothly and getting sales for their products and service, they might think about a few great new ideas, but they don’t end up implementing them due to some issues or the fear of failure. Start-ups must be a little courageous and confident to implement new ideas.

    Plan For a Long Time

    Plan for a long time and don’t make a short term plan for your dream startup because long term plans will take you a long way and help in surviving as well as growing in the industry. These long term plans will only help you in sorting out your short term goals. They will help you analysing the situation and help you in taking the company to the right direction.

    Conclusion

    Your dream startup can be a success when your planning and its execution are perfectly done. Just like before an exam, preparation is needed a business also needs preparation before it is launched. One needs to keep these things in mind before beginning with your startup.

    FAQs

    What makes a business successful?

    Making the customer experience and customer service better is one of the most important ways to achieve success for a business.

    Why do businesses fail?

    Businesses fail because of a lack of funds, not doing proper research, marketing is not done properly or not having proper teamwork.

    What are the three significant things that one needs to consider before starting a business?

    Three significant things are adaptability, persistence and work ethic.

  • WhatsApp Marketing: The New Way to Reach Your Customers

    This article is contributed by Sumit Gupta, Founder – Whizard API (Whatsapp Business Solutions).

    The meager mention of social media marketing rings the bell of the names of our preferred apps. However, in this era of instant messaging, what often goes unnoticed is that WhatsApp can be an equally beneficial marketing platform. As per Statista, with a global monthly user base of 2 billion, WhatsApp is one of the most popular instant messaging apps outranking Facebook, Instagram, and WeChat. This is one of the major reasons why WhatsApp marketing is gradually gaining prominence amongst businesses as an innovative route to reach their customers!

    WhatsApp Marketing: The new fad

    Customers across age groups prefer chatting over voice calls especially for connecting with businesses and their query resolution.  According to a joint study conducted by Nielsen with a leading conversation media marketing platform, young Indian customers specifically prefer chatting over audio and video calling. Half of the respondents (50%) surveyed shared that chatting over messaging apps is easy and fun to communicate. As per Outgrow’s survey, 69% of consumers at the global level prefer chatbots because they provide quick and simple responses to their queries. 56% of users prefer chatbots for query resolution rather than calling customer support.

    As per industry estimates, the engagement rate of WhatsApp is over 70% and an open rate of approximately 97-99%. These stats are indicative of the fact that WhatsApp is the most widely used and preferred messaging platform amongst customers. They trust brands with chat apps and chatbots all the more and would be inclined towards purchasing from the brands that reach them via chats. Businesses are thus considering WhatsApp Marketing via the assistance of WhatsApp chatbots as the new-age marketing strategy for promoting their offerings as well as for seamless and effective communication with their customer base.

    Benefits of WhatsApp Marketing for businesses

    Tapping customers across geographies

    Whatsapp Marketing for Tapping Customers Across Geographies
    Whatsapp Marketing for Tapping Customers Across Geographies

    The concept of WhatsApp Marketing works with a chat marketing principle and a customer-centric strategy. It helps businesses to scale their venture and have a robust digital presence thereby empowering them to connect seamlessly with their customers spread across urban as well as rural areas. To ensure this, they are adopting multilingual WhatsApp chatbots that enable ease of communication and allow businesses to reach linguistically and culturally diverse target audiences effectively.

    Customer-centric approach

    For businesses, ‘the customer is the king’. WhatsApp Marketing works with a customer-centric approach and helps businesses take decisions and operate keeping their preferences, demands, and behaviors into consideration. Contrary to the notion that WhatsApp Marketing is intrusive, it is in fact one of the best permission-based marketing channels where customers possess the power to share the contact number or refuse the offer!

    Personalized experiences

    The messaging app provides a plethora of opportunities for the personalization of messaging experiences.  The WhatsApp chatbots offer personalized experiences to the customers by capturing data and offering smooth automated conversations. This ensures that the customers are satisfied, happy and engaged. This also allows businesses to expand their customer reach and enjoy a competitive edge in the market.

    Fostering valuable relationships with customers

    Leveraging the power of WhatsApp chatbots, WhatsApp Marketing helps build deeper connections with the customer base. The valuable connections with the customers eventually help reduce operational costs for businesses since customer retention is perceived to be financially feasible as compared to acquisition.

    A diverse set of features

    The app comes with a diverse set of features. WhatsApp broadcast and group allowing businesses to share a variety of content including brochures, catalogs, and videos to 256 people at once, status sharing along with audio and video calling; all of these features can be leveraged to reach out to the existing customer base as well as tap the potential customers. WhatsApp Business API’s integration with chatbots is also being used for facilitating effective customer interaction with their automation, speech recognition, and image recognition features.

    The bots manage multiple customer queries in real-time and allow live interaction experiences to the customers helping in instant resolution of their queries. They allow seamless online payments as well by facilitating integrations with third-party payment gateways.

    The transition from notification-based to conversation-based model

    WhatsApp will soon be transitioning from a notification-based model to a conversation-based pricing model and will also be introducing new features. These innovations will further help in fostering meaningful conversations between businesses and customers.

    How to Create a WhatsApp Channel: A Step-By-Step Guide
    In this step-by-step guide, we’ll walk you through the process of creating and managing WhatsApp Channels, enabling you to harness this powerful feature effectively.
    StartupTalkyAbira Dutta

    Conclusion

    On the whole, it would be appropriate to say that WhatsApp Marketing allows businesses to offer superior customer experiences. This further paves the way for customer satisfaction and loyalty. Once the customers are engaged and happy, they tend to stick around for long. This customer satisfaction and retention eventually carve the path for greater conversions and boosted sales.

    Businesses, in order to have a competitive edge, need to adopt new-age marketing strategies. WhatsApp is popular amongst the customers and is preferred for communication with brands and query resolution. With the right tools in place, the marketing capabilities of the most popular instant messaging app can be enhanced significantly. Due to the growing prominence of the messaging app, WhatsApp Marketing is thus emerging to be the ideal solution for businesses to connect and engage with their customers!

  • Decoding the Secret Behind Coca-Cola’s Marketing Strategy and Campaigns

    Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than 200 countries.

    The global behemoth is known for its marketing strategy of creating and maintaining its identity of bringing people happiness and unity. Coca-Cola owns four out of the five biggest soft drinks which are Coca Cola, Diet Coke, Sprite and Fanta.

    Coca-Cola was invented in the late 19thcentury and has continued to be in the top position in the beverage industry. In its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful.

    Coca Cola generates 60% of its revenue and about 80% of its operations profit from outside America, which goes to show that coca-cola has strong brand recognition across the globe.

    The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities. According to Business Insider, approximately 94% of the world population is aware of the red and white logo of coca-cola, pointing out the fact it has been successful in implementing its mission. The competitors of Coca-Cola is Pepsi Co and Dr Pepper Snapple. Let’s decode the marketing strategy of Coca-Cola.

    A Brief History of Coca-Cola
    Target Audience of Coca-Cola
    Coca-Cola Marketing Strategy
    Popular Campaigns of Coca-Cola

    A Brief History of Coca-Cola

    Coca-Cola has evolved a lot from when it first started, the company went from selling one product to more than 3,500 beverages, having affiliations with 500 brands selling 17 billion servings in a single day to more than 200 countries.

    Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia in 1986, where it was first sold in a pharmacy. The soft drink was first discovered by Dr John Pemberton at Jacob’s pharmacy in 1986, that year he only had managed to sell 9 drinks in total.

    When the product was first produced by Dr Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink. The carbonated drink was then changed from syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with bookkeeper Frank M Robinson who suggested the name be changed to Coca-Cola. The company was incorporated in 1892 and its drink was first sold in bottles in 1894 and then first established internationally in 1904 in countries like Canada, Cuba and Panama.

    Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler who was a businessman from Atlanta went on to buy additional rights and acquire complete control.

    Target Audience of Coca-Cola

    The company brands range from sparkling soft drinks to juice and beverages while its customers comprise the general population which is divided according to their tastes and preferences.

    When it comes to flagship brands like Diet Coke the target audience falls in the age range of under 30 years as they are identified as the youth. On another side, the regular Coca-Cola is said to have a more mature target audience of 30 years and above.

    Also since the company has been around for more than 125 years it provides a nostalgic feel to the older generation 31 years and up. The vast range of different beverages have a minimum target audience of 12 years and older as the company is reducing the amount of advertising that targets children younger than 12. The company also does geographical segmentation depending on regional tastes and preferences.

    Marketing Strategy of OYO [A Case Study]
    Ritesh Agarwal is an Indian entrepreneur, the founder and CEO of OYO Rooms-thefastest growing Branded network of hotels offline and online. He started hisjourney at the age of 17 and is considered to be one of the youngest CEOs inIndia. In 2011, Ritesh moved to Delhi with intentions of starting h…
    StartupTalkySimran Shahid

    Coca-Cola Marketing Strategy

    Coca-Cola is one of the most valuable brands in the world because it has one of the most successful marketing strategies. Coca-Cola is often associated with happiness, in fact, the words Coca-Cola in mandarin means “Delicious Happiness”. This is exactly what the brand stands for bringing together people and creating happy moments in their lives. The company’s products are now available in every country including North Korea and Cuba. A uniquely designed marketing strategy of Coca-Cola has been the reason behind the company’s reach internationally.

    In India, Coca-Cola first took over Parle Foods and acquired local brands like Thumps Up, Limca, Mazaa, etc. The combination of Indian and Western brands enabled Coca Cola to extend its global branding.

    In India, where people are price sensitive and prefer beverages like nimbu paani and tea over soft drinks, Coca-Cola managed to get a huge audience by following an intensive brand-building program.

    Coca-Cola has grown exponentially at the rate of 40% from 2002 by following the Affordability strategy and continues to grow in double digits since then. The consumer base has also grown from 162 million in 2006 to a whopping 233 million in 2004.

    The factors of Coca-Cola’s marketing strategy are:

    The Shape of the Bottle

    One of the reasons Coca-Cola has been successful is its consistency and the fact that everyone no matter of age or country can recognize the product. In 1915, when the brand was losing market share to hundreds of competitors, a national contest for a new bottle design was launched. This helped the customers to identify the original bottle and also made the product look premium.

    The History of Coca-Cola Bottles
    The History of Coca-Cola Bottles

    The iconic font and logo of Coca-Cola

    The iconic font and logo of Coca-Cola have remained consistent from after it was made, making it unforgettable for its customers. The logo was first made in 1923 when the company decided to use the font of the Spenserian script which at that time was only used by accountants. This made the company logo stand out from the others.

    Coca-Cola Logo
    Coca-Cola Logo

    Price Strategy

    From the year 1886 to 1959, Coca-Cola had a fixed price of only five cents. But further on in the years, the prices of the product kept changing in order to match up to its competitors.

    Slogan

    Even after 125 years and more the company has remained consistent in communicating one strong and compelling message in its slogans like “enjoy”, “You can’t beat this feeling” and “happiness”. Showing that Coca-Cola has always had simple and understandable slogans which can be relatable and translated in all the countries.

    Coca-Cola Slogan
    Coca-Cola Slogan
    The factors of Coca-Cola marketing strategy
    The factors of Coca-Cola marketing strategy

    Sponsorship to programs and events

    May it be any country, many of these events or programs that we watch on television have been sponsored by Coca-Cola making it one of the most recognizable brands. The company has sponsored American Idol for 13 years, Olympic Games for 90 plus years to even NASCAR to name a few.

    Coca-Cola Nascar
    Coca-Cola Nascar

    Having a global outreach

    The company has operational reach in more than 200 countries worldwide and sells its products in almost all countries of the world and continues to grow every year.

    Word-Of-Mouth Marketing: Connecting Consumers
    Solely having a pleasant looking Web store is not enough to make a businessstand out. There is one powerful area of e-commerce marketing that getsneglected-that is word-of-mouth advertising. Word-of-mouth marketing (WOMmarketing) is when a consumer’s interest in a company’s goods or services isi…
    StartupTalkyAditi Chawda

    Share A Coke campaign

    The campaign first launched in 2011 in Australia and New Zealand, using 250 of the most common millennial names in order to market its products to individual consumers and to bring about brand awareness internationally.

    Through this campaign, the company encouraged its consumers to share a coke with a friend of that name. This campaign blasted on social media as everyone started posting pictures of it. This campaign soon spread in 70 countries and was successful everywhere.

    According to the Wall street journal, more than 125,000 social media posts referenced share a coke campaign from June to July of 2014. In over three months, the search term “Share a coke” saw a significant increase in America based Google searches.

    In terms of Facebook specifically, the company page earned 39% more followers and increased visitors to the page by 870%. This campaign was successful because the company went back to its roots by bringing people together and promoting friendship. Another reason it worked was that adding names to bottles gave it a personalized factor.

    The Fifa World Cup Campaign

    The World Cup campaign was created in celebration of the good that can be brought out by people who love a single sport. Coca-Cola was the biggest sponsor of the 2014 Fifa world cup, they also took this as an opportunity to tell the Coca Cola story.

    The company made a 2-minute long video ad for the world cup which was titled “One World, One Game”, which told a story of four football teams namely from Otsuchi, Japan; Eastern Europe, the Amazon; and Ramallah, Palestine, areas recently dealing with disaster.

    This video showed how football could unite, bring joy and strength to communities that are in tragic situations. The video came to an end with the teams being invited to the 2014 World Cup.

    Committed to taking the heartwarming story further, Coca-Cola flew a total of 1 million fans from over 90 countries to be part of the 2014 Brazilian World Cup. This campaign became popular because Coca-Cola created content that celebrated how football could change lives and communities while also working by the brand’s vision.

    The Happiness Machine campaign

    The Happiness Machine Campaign is one of the most popular marketing campaigns of Coca-Cola is open happiness was a part of the global integrated campaign Open Happiness. The goal of this campaign was to share happiness and surprising moments with the consumers.

    The Coca-Cola vending machines were installed in various places across many countries along with hidden cameras in the perimeter. They captured this campaign for about two days and made a video on its reactions to getting free coke or other things like sunglasses, flowers etc.

    The happiness machine campaign

    The machines required the customers to interact with the machines in any fun and weird ways to get a free Coke such as hugging a machine in Singapore, dancing to K-pop in South Korea, singing a Christmas carol in Sweden.

    The reactions of delighted participants were filmed and released as a series of videos across multiple platforms. The videos were uploaded on YouTube and earned millions of views and strengthened Coca-Cola’s image as a brand that spread joy.

    Conclusion

    These are the marketing strategies and campaigns that helped Coca-Cola to reach its place as an industry leader, even after 125 plus years. Coca-Cola Marketing Strategies and Campaigns show us how important it is to behave connections, remain innovative and keep its brand image and mission.

    FAQs

    What is Coca-Cola’s marketing strategy?

    Commercials, Print Media, Social Media Advertising, and Sponsorships are some of the popular marketing strategies used by Coca-Cola.

    What are the promotional tools of Coca-Cola?

    Newspapers, Billboards, and Magazines are some of the promotional tools of Coca-Cola.

    What are other drinks do you make other than Coca-Cola other than soda?

    Coca-Cola also sells organic tea, coconut water ready to drink coffees or even fruit juice, they have it all.

    What is the main marketing strategy of Coca-Cola?

    The main marketing method used for Coca-Cola is word of mouth.

    Open Happiness, FIFA World Cup, Happiness Machine Campaign, and Share A Coke Campaign are some of the most popular campaigns of Coca-Cola.

    Who invented Coca-Cola?

    Coca-Cola was invented by Dr John Pemberton.

  • Coca-Cola Marketing Strategy – How It is Dominating the Beverage Market

    Whether it’s a kid or an adult, everyone loves soft drinks. A source of refreshment and a way of quenching your thirst, soft drinks have made a place in everyone’s life quite vigorously and for a very long time.

    The global market of soft drinks is said to be about $994.7 Billion and by 2027 it’s going to be $1.4 Trillion. Leading the industry from the front is none other than Coca-Cola. It has always been a fan favourite for decades and it continues to be one till now.

    When we talk about a popular cold beverage that is a favourite of almost everyone, we cannot miss the world-famous Coca-Cola. Almost everyone has a sip of it in their life. It is one of the most popular soft drinks companies and is loved immensely by people.

    So, what makes this brand the favourite of the world? In this article, we will find out about the marketing strategy of the biggest soft drink brand, so without any further ado, let’s get started.

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

    Coca-Cola – About
    Coca-Cola – Target Audience
    Coca-Cola – SWOT Analysis:
    Coca-Cola – Brand Positioning
    Coca-Cola – Social Media Campaigns
    Coca-Cola – Celebrity Endorsement

    Coca-Cola – About

    Coca-Cola, the multinational company first started its journey in the late 19th century. Interestingly, at first, it was sold as a patent medicine. Dr John Pemberton was the creator of this now world-famous drink. The first sale of the drink started in 1888 and since then it has never looked back, now the company sells 1.9 billion soft drinks every day.

    Coca-Cola Bottle Evolution
    Coca-Cola Bottle Evolution

    Coca-Cola can be found in more than 200 countries in the world and the largest shareholder of the company is Warren Buffett. The headquarters of the company is situated in Atlanta, Georgia, United States of America.

    Coca-Cola – Target Audience

    The best thing about Coca-Cola is that it generates mass appeal which means it is made for everyone; the main audience that it targets is of 10 to 35 years of age. Not only that, it has an option of diet coke for those who are health conscious and above the age of 40.

    It comes at different packaging and price and is therefore available for every income level. Although the main audience of Coca-Cola has to be teenagers and young adults as the brand recruit film stars and pop start to promote it and appeal to their audience.

    Coca-Cola – SWOT Analysis:

    Strength

    It is already a known brand and is existing for 130 years, so naturally, people trust this brand and want to be associated with it. It is found in over 200 countries in the world, one can find it available, anywhere they go.

    Celebrities and singers are roped in to promote the brand on the global front, which makes it more attractive especially in front of young customers. Coca-Cola has also tied up with different restaurants that will serve their meals with a bottle of coke.

    The loyalty of the customers of Coca-Cola is pretty insane; they prefer this brand of soft drink over others and have been doing it for a long time.

    Weakness

    One of the prime competitors of Coca-Cola is Pepsi, another globally recognized brand of soft drinks.

    Opportunities

    Coca-Cola hasn’t indulged in the snack business unlike its competitor Pepsi, so it’s kind of lacking various opportunities because of that.

    Threat

    People are being more health-conscious, and as Coca-Cola is a carbonated drink that contains sugar it is not good for health. Plus this causes diabetes and other health-related issues which is why doctors suggest people avoid soft drinks.

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Lays Marketing Strategy | Promotion Strategy | Advertising
    Lays is the most popular potato chips brand worldwide. Here is an insight of Lays marketing strategy, promotion strategy, Swot analysis, & more.
    StartupTalkySushree Sangeeta Behera

    Coca-Cola – Brand Positioning

    The brand positioning of Coca-Cola has been done in such a brilliant way and because of that, it has been able to enjoy its current success. Undoubtedly, when a brand is positioned in a unique way, it is bound to get recognized by people. It has always been a high-quality drink that is made to be enjoyed by friends and family.

    As a proper drink for refreshment, Coca-Cola focused on promoting it consistently and promotes it as an epitome of positivity and happiness that must share with everyone. This way, they are able to position their brand in such a way that it grabs the attention of everyone. It is said to be one of the most valued companies in the entire world and has total assets of $86.38 billion.

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Coca-Cola – Social Media Campaigns

    Coca-Cola’s campaign has always been a hit in front of the people; they have organized some of the most popular campaigns over time. Probably one of the most popular campaigns of all time of the brand is the ‘Share A Coke’ campaign.

    It was a major hit, in this campaign the coke bottle was labelled with Share a Coke with friends or family. Another version of the campaign was launched where instead of the brand’s logo, people’s names were labelled. It was a successful campaign and increased the social media reach of the brand tremendously.

    People shared their name-labelled bottles on every social media such as Twitter, Facebook, Instagram, and others. Not only has it increased the sales of the company but also somehow psychologically create a more intimate relationship with the customers and provide happiness to them.

    Coca-Cola – Celebrity Endorsement

    Different celebrities from different countries are roped in as brand ambassadors of Coca-Cola. In India, lots of popular celebs have been the face of the brand, Bollywood actor Aamir Khan has been in the business of endorsing Coca-Cola for almost a decade.

    After him, superstars Deepika Padukone and Farhan Akhtar have been a part of it. Then we had Alia Bhatt and Siddharth Malhotra, singer and actor Diljit Dosanjh, and actor Ranbir Kapoor. In 2021, Coca-cola extended its partnership with BCCI president and former Indian cricketer Sourav Ganguly as its brand ambassador.

    Boat Branding Case Study: How boAt Captured the Audio Market
    Founded by Aman Gupta and Sameer Mehta, boAt is one of the most successful audio brands in India. Here’s a look at its branding strategy and success.
    StartupTalkyDamini Bhandary

    Conclusion

    Coca-Cola is a famous brand whose marketing strategy made it the unforgettable soft drink that is ruling the beverages industry for a long time. Even after facing strong competition from its competitors, it has been able to hold its position and crown and stayed undefeatable.

    It tries to improve its relationship with its customers by creating amazing campaigns and advertisements. They use social media and other technology to their best limit to reach more and more people and that is their secret of success.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    What is Coca-Cola’s marketing strategy?

    Coca focuses on online commercials, print media, sponsorships, influencer marketing, and celebrity endorsements. It also prioritizes its brand and consumers over its product.

    How does Coca-Cola measure customer satisfaction?

    Coca-Cola conducts various questionnaires and surveys to evaluate customer responses.

    Who is Coca-Cola’s biggest customer?

    McDonald’s is one of the largest restaurant customers of Coke.

  • Brand Strategy Checklist for Building a Successful Brand

    We all realize how tough it is to start a company or a brand, but letting the rest of the world know about it and promoting it in a positive manner is much more challenging. With the industry being so crowded and competitive, you’ll need to develop a brand strategy so you can work accordingly and supply all of the tools you’ll need to expand your business.

    A well-thought-out brand strategy may be extremely effective and profitable to a company, but it takes time and effort. With your approach, you must be patient and logical, and you must trust the process. But the most difficult element is figuring out how to create a strong brand strategy and how to implement it in the business.

    So, first, let’s discuss what a brand strategy is and how it works, and then we’ll talk about how to create one later in the article.

    What is a Brand Strategy?
    Importance of Brand Strategy
    Brand Strategy Checklist

    What is a Brand Strategy?

    A brand strategy is a plan or collection of tactics devised and implemented by a company in order to project a positive image of the company to the customer base. Image matters a lot. When a customer buys your service, they will look into the brand’s reputation since it gives them confidence in the purchase they are making and ensures that the service or product provided by the business is of high quality.

    So to make your brand look more legitimate and have a positive image for the customers, you must have a good brand strategy to perfectly build your brand. Customers will form an impression of your brand as a result of this, and your brand will stand out in the competition.

    What is Brand Strategy and How to do it?

    Importance of Brand Strategy

    An effective brand strategy emphasizes your brand’s message while also promoting a positive picture of your company. It will be difficult to track your company’s development and set goals for the long run if you don’t have a brand plan in place. If you want your firm to expand consistently, having a solid brand strategy and plans to implement it can be really beneficial.

    Following are some benefits of Brand Strategy:

    1. When you have a proper brand strategy and you are following it strictly, then you do not have to worry about all the useless advice people will give you to grow your company or make a profit.

    2. As you now have a solid brand strategy, assist you in focusing only on the plan and strategies you have mapped out for your business. You will save a lot of time and money now that you have a strong plan and know what to do.

    3. You will see an increase in the number of clients if you have a clear strategy and plan in place to improve the company’s image and generate an appealing brand. Positive branding and a good reputation are known to attract new customers and keep existing customers coming back for additional purchases.

    Brand Archetypes Ultimate Guide: What is it, History, Examples, Purpose
    Brand Archetypes are a way of presenting a brand. Here’s its History, Types, Purpose, and Why brands should use Brand Archetypes.
    StartupTalkyStuti Shree

    Brand Strategy Checklist

    A solid branding plan should help spread the word about your company. An effective brand strategy should make people aware of what you’re offering and that you provide the best service, at least better than your competitors. But the difficulty is how to construct one and which tactics should be used and which should be avoided.

    Following are some steps one can follow to make a successful brand strategy:

    Understand Your Business

    If you want to build a strong brand strategy, you must first understand your business, what you want to get out of it, and how you want people to perceive it. The most important thing is to be aware of your competitors. Know your staff and how they may contribute to the company’s and their own personal growth by working more efficiently.

    Set Realistic Goals

    Set Realistic Goals for building Branding Strategy
    Set Realistic Goals for building Branding Strategy

    When you’re starting a business and don’t have a lot of devoted consumers, you should create clear goals and numbers for yourself and your company, and try to make them reasonable, as setting realistic goals for yourself and your organization is the main challenge.

    Know What Your Business’s Major Offering Is

    One should have a clear understanding of what their company has to offer and devise strategies for getting the information out to the public. It will be the best opportunity to build a dedicated fanbase if the company has a core offering and the quality is guaranteed.

    Having a Solid Brand Strategy That Attracts Investors

    It raises the value of your brand and confirms the legitimacy of your company when you have a sound brand strategy and present it to investors in a clear and simple manner. So, if you want to attract investors and grow your firm, you’ll need a brand plan. Your investors may not take your goals and opinions seriously if you don’t have a brand strategy.

    Know about the Target Audience

    It’s possible that your business may suffer if you don’t know who will buy the service you’re selling or what their purchasing habits are. Work hard to understand your target audience so that you can create a strategy and marketing plan around them.

    Conclusion

    The success of a brand is determined by its effective brand strategy and expertise in the industry. If you don’t have a clear brand strategy in place, you may find yourself making hasty decisions. Know your brand and the message you want to send through it, as well as the primary service you’ll provide to your clients. Branding strategy aids in the development of a better image and general validity. This is advantageous if you want investors to approach you and invest in your company.

    FAQs

    Why is brand strategy important?

    An excellent brand strategy aids in the development of a great reputation. It establishes who you really are as a company and concentrates your long-term objectives.

    Who invented brand strategy?

    Neil H. McElroy’s memo at Procter & Gamble is credited with launching the contemporary field of brand management.

    Why do you need a brand strategy?

    Maintaining a regular brand strategy makes it easier to connect with its customers. The more constant your advertising is, the more probable it will be successful in attracting and keeping customers’ trust.

    What are the three main types of Branding?

    Three main types of brands are:

    • Company Branding
    • Product Branding
    • Personal Branding

  • How to Build Your Business Around Hyperlocal On-Demand Delivery Model?

    E-commerce business has experienced an immense boom during the last decade and in that boom, the pandemic just added fuel to the fire. You can get anything delivered to your doorsteps with just a few clicks.

    Groceries, apparel, medicine, food, you name it and it can get delivered to you. How the world shop, has changed dramatically, we are more depended on online shopping now, reasons are quite evident. Online shopping is hassle-free, convenient, and doesn’t require much human interaction.

    Due to the rise of various E-commerce sites, it is obvious that people are noticing this industry and the demand is also increasing. Various startups are indulging themselves in this business. There are various business models that can be used in an E0Commerce business, one of them is the Hyperlocal Model. In this article, we will talk about how the Hyperlocal model can be used for your business. So, let’s dive in.

    “Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.” – Yasuhiro Fukushima

    What is Hyperlocal Delivery Model?
    Features of a Hyperlocal Delivery Business Model
    Benefits of Hyperlocal Delivery Model
    How to Build Business around Hyperlocal Delivery Model?
    Companies that use Hyperlocal Model
    FAQ

    What is Hyperlocal Delivery Model?

    Hyperlocal means a certain small geographical area and a defined community. Your neighbourhood or your locality can be termed as hyperlocal. Through the hyperlocal model, a business can cater to the needs of the people from that certain locality. It is an online delivery model that fulfils the needs of the consumers with the help of a local ecosystem, which means the pickup and the delivery location need to be in the same zone.

    The business that uses this delivery model receives the order from the customer for a certain product or service through the app. Then the app passes on the details of the orders to the aggregator and then the aggregator assigns a person that will deliver the requested products or services to the customer’s place.

    Features of a Hyperlocal Delivery Business Model

    Below are some features of this model that makes it unique and useful:

    • The target area in this model is a certain place where people have a high demand for goods and services and through this those demands can be fulfilled instantly.
    • It takes care of the needs of people with the help of modern technology.
    • This model provides the deliveries for the goods extremely fast and they arrive at the customer’s doorstep in no time.
    • GPS, Social Media, and mobile applications are needed so that this model can function in your business.

    Benefits of Hyperlocal Delivery Model

    Some of the benefits that the Hyperlocal model gives out are:

    • The hyperlocal model helps the local retail stores gain the visibility that was endangered due to online shopping sites.
    • Retail shops enjoy a significant advantage and that is they don’t need to create and maintain an app for their business, they can just add their business on the E-commerce platform and it can function easily.

    How Online Food Delivery Startups are dealing with CoronaVirus Outbreak?
    Foodtech startups Zomato & Swiggy have started Contactless delivery in Covid-19 crisis. They also have partnered with E-grocers like BigBasket, Grofers.
    StartupTalkyVarad Kitey

    How to Build Business around Hyperlocal Delivery Model?

    If you are choosing the hyperlocal model for your E-commerce business, then you need to follow the steps below.

    Choose the Industry

    The first and foremost thing you have to do is select the industry around which you want to build the hyperlocal delivery model. It can be for groceries, food delivery, medicines or other products. The market you choose will decide the future of your business.

    Choose your Target Audience

    After selecting the industry, the next step is to decide your target audience. Not everyone can be your audience, so you must decide to whom you want to serve.

    Form the Partnership

    It is now time to partner up with the retail shop and the aggregator who will provide your customers with the products and services. You need to choose them carefully, as your business reputation depends on them. The delivery network has to be strong.

    Select a Revenue Model

    Think about how you want to earn revenue through this business and what model you want to use. There are inventory-led models, aggregator models and hybrid models in the hyperlocal business model. Choose the one that will go with your business.

    Develop an App

    In this step, you need to build an app, through which your customers, delivery partners, and suppliers will be connected. The app has to be user-friendly and hassle-free, this way it will strengthen your customer base.

    Companies that use Hyperlocal Delivery Model

    Haptik

    Through this app, you can book your movie tickets, recharge your phone, and order food.

    Zomato

    One of the biggest food delivery apps that serves the people of India. You can book a table in a restaurant, order food, and discovers multiple restaurants that serve your favourite cuisines.

    Pluss

    The app delivers your medicine to your doorsteps and can also conduct any tests suggested by your doctor here, they will deliver the report after completing your test.

    Blinkit

    This app delivers groceries to your place, not only that it also delivers other products including cosmetics and frozen foods.

    Nearbuy.com – Company Profile | Hyperlocal E-commerce Company
    Nearbuy is a hyperlocal eCommerce company that helps customers to find, purchase & save on merchants near them. Know more about its company profile, etc.
    StartupTalkyAnik Banerjee

    Conclusion

    At present, the Hyperlocal model has become one of the most important ones in the E-commerce sector. In a fast world, having your things delivered to you in lesser times is one of the blessings of this model and that is what attracts the customers. With time, the apps by the businesses that follow this model need to be more developed so people can receive better services. The business will continue to grow when they try to better itself.

    FAQ

    What is the hyperlocal delivery model?

    The hyperlocal delivery model is an online business model where the demand of the customers can be fulfilled through local shops.

    What is Hyperlocal targeting?

    Hyperlocal targeting means targeting your audience from a selective geographically limited area.

    What is a Hyperlocal delivery system?

    It is a process of delivering goods from a seller to customers from the same locality.

    How would you build your business around an on-demand hyperlocal delivery model?

    Select the industry you want to operate in, select your target audience, Partner with an aggregator, build an app, and prepare a revenue model.

  • How to Get Featured on Product Hunt? Tips & Suggestions For New Entrepreneurs

    Product Hunt is a well-known American website that was developed to share and discover new products on the internet. It is also a great tool for businessmen who are just starting in their career with a start-up plan. Product Hunt is a great way to connect with product enthusiasts.

    All these things might sound interesting and exciting to you in case you have a unique product to showcase to the world. But, how and what are you going to do to let that happen? Well, you have to know about certain online platforms and tools like Product Hunt to do the job for you. Here is a basic guide for your product to get featured in Product Hunt.

    How to Get Featured on Product Hunt?

    Conclusion
    FAQs

    How to launch Your Product on Product Hunt?

    Research Well about Your Audience

    Before jumping off to featuring a product on the platform first know who and what type of your audience are. It is not only that you should be working on but there are many things that you should do a little research about. You should try researching similar products so that you can find out how others handled their launches.

    By doing this you will be able to have a vivid thought about understanding your product and how to reach your core audience. Keep in mind interesting taglines and create a landing page so that people get excited to know more about your product as soon as they look at it.

    Create Significant Interest Among People

    You might have targeted a specific group for your new product and your product should look appealing to them. Even if you start slow at the beginning with a handful of supporters or customers then make sure that you make the right efforts to convert that number into a large one.

    You can take help from experienced people or professionals and take suggestions from them. Implement them and check out the results. Try to come out with innovative ideas about how you can make your product look appealing to your targeted group.

    Neuromarketing For Startups: Guide To Hook Customers
    Neuromarketing helps to learn consumers’ behavior, preferences & their motive. Know about neuromarketing, tools, and examples of Neuromarketing.
    StartupTalkyChaitra S

    Get Involved & Contribute

    It is not just a solo journey of becoming the most successful entrepreneur because at some point in time you would be requiring someone’s help. So, why not help others and broaden your relationship with others of a similar community.

    Reach out to other influencers on Product Hunt and build solid relationships with them. Product Hunt has got a tight-knit and very supportive community. It is also a place where you can learn a lot of things. So, get involved with the right people and help others to grow in the community.

    Look For An Ideal Time For Product Launch

    Your product might be unique but there will be similar products on the internet or Product Hunt as well. If you find similar products then you should consider holding off for a week or two before launching your product.

    Timing matters when it comes to the launching a new product because you do not want as many as 4-5 people launching similar products at the same time as yours. So, there is nothing much that you have to do but just check for recent launches of products and accordingly select a day for your launch.

    List of Items you can Sell on Meesho
    If you are planning to become a Meesho supplier or are confused which products to sell on Meesho, Here is a list of products that you can sell on Meesho.
    StartupTalkyAlan Joseph

    Learn About Your Submission

    Products featured on Product Hunt
    Products featured on Product Hunt

    Submitting a new product might be exciting and sound amazing but what matters is the results. Not always your results will be good but there will be something important worth learning. The experience that you get trying to feature your product on Product Hunt will enable you to make better decisions next time.

    Therefore, irrespective of what may the results be you should extract some useful information. Even if your product has done well then you could still think of something to bring the next one much creatively than this one.

    How to Promote your Business Online in 2021 (7 Effective Ways)
    Promoting your brand online and being visible to consumers is hard. So, Here are Top 7 ways to promote or market your business in 2021.
    StartupTalkyPratyusha Srivastava

    Conclusion

    Product Hunt is not the only one that can feature your product because there are alternatives available. But, since its popularity among people is always at peak it is recommended to use this platform. Following a certain strategy while using Product Hunt might help your product gain massive popularity.

    FAQs

    What is the purpose of Product Hunt?

    Product Hunt is a community-based website that allows people to launch their products and market them to real users.

    What are some of the best Product Hunt alternatives?

    Some of the best alternatives are as the following:

    • LaunchingNext
    • FeedMyApp
    • Slant
    • Softpedia
    • SimilarSites
    • Steem Hunt
    • AngelList
    • BetaPage

    Product Hunt charges $59 per month for a yearly subscription or $79 per month for a monthly subscription. However, there is also a free version available for makers and marketers. The free version makes an added benefit for most start-ups because you do not want extra cost.

  • How to Start a Digital Marketing Company? – A Stepwise Guide

    ‌‌In reaching a wider audience, having a definite taste, companies are switching to the digital mode of marketing. Digital marketing is the modern approach to dealing with demand and supply.

    ‌‌Almost every business is trying to take advantage of digital marketing. But very few can understand that the digital world is not only for the supply of services but also to create the demand for them.

    ‌‌The field of marketing in the digital world is getting smarter. Along with dedication, you also need planning and proper execution. As the internet world is saturated with competitors, new ideas with appropriate promotional guidelines can only be helpful to survive in such situations. If you are among those who want to start and excel in digital marketing, then the below steps will be the best way to start the journey.

    Steps to Start a Digital Marketing Company
    Step 1. Decide The Niche- Your Strength
    Step 2. Competitive Research & Strategy: Know yourself
    Step 3. Website Launch: Set Your Brand
    Step 4. Build The Portfolio: Your Brand Image
    Step 5. Generating Leads: Interact and Grow
    Conclusion
    FAQs

    How to start a digital marketing company? – A Guide

    Step 1. Decide The Niche- Your Strength

    “Your competitors and the audience are factors that make the niche-finding process vital “. Simplifying the statement, it will be challenging for you to grow with a highly competitive niche. Along with that, if you have a niche, then it will be easier for you to get your target audience.

    ‌‌It would be best if you do healthy research over some topics, which are evergreen. But the niche must have less competition in the market. It will help you get easy growth and adequate visibility before the audience. You can still choose a niche with higher competition but need to adopt a unique approach to deal with the market and audience.

    ‌‌Once you get your niche for starting the digital marketing company, it will be easier to decide your target audience. You can plan accordingly to reach and provide the services to them. Target audience can help save time for generating leads and producing sales. It can be a cost effective approach to deal with the growth of the company.

    87 Business Ideas with Low Investment and High Profit
    Are you looking for small investment business ideas? Here in this article, we have compiled 87 business ideas with low investment and high returns. Best ROI Business ideas
    StartupTalkyShubham Kumar

    Step 2. Competitive Research & Strategy: Know yourself

    Competitive research to start digital marketing company
    Competitive research to start digital marketing company

    ‌‌The niche you select can decide your establishment and the industry’s stability. Before starting your digital marketing company, you could observe more than hundreds and thousands of such industries leading with remarkable results. If you are planning to copy the strategy of a similar company, then it will be a difficult journey for you ahead. Do healthy research on similar marketing agencies, learn from their mistakes. Observe their skills, point out their loopholes and build your strategy with an improved and established base.

    ‌‌Believe in organic reach and avoid overnight success. Understand your audience, their needs and create the possibilities of demand and order.

    Some practical things, which you can keep in mind while forming your strategy:

    • Transparency: To create a trust factor
    • Keep the process smooth: Avoid confusion
    • Audience Reach: Create an opportunity to interact with your audience
    • Time Effective service
    • Cost-effective service

    How much money do companies spend on Market Research?
    Big companies spend nearly 5-10% of their annual revenue on market research as it provides a deeper understanding of their customer and competitors.
    StartupTalkyVibhavari Madki

    Step 3. Website Launch: Set Your Brand

    Launch your website for your digital marketing company
    Launch your website for your digital marketing company

    The web presence will create authentication of your brand and services. Building your professional website will be the first step you should take after setting the strategy. The brand website must ensure clients’ needs and how your services will be the best choice.

    ‌‌Never discuss who you are and what you do. Instead, show the client’s actual needs. Build an interface, which explains the benefits. Keep an organized website with easily accessible contact information. Present the legalization of your website by registering with government authorization.

    ‌‌Secure your brand name on every social media site to spread your presence. Clients will search all the high-profile social media sites to verify your authentication. Your brand on social media sites also increases your reach. And it is crucial to interconnect each other, which will help lead generation. Your most popular social media site can transfer audience to other sites and it will create a strong network of interested leads.

    10 Most Profitable Franchises In India | Best Indian Franchises
    There are many low-cost, profit-churning franchise opportunities in India. This StartupTalky post discusses the 10 most profitable franchises in India at the moment.
    StartupTalkyAvantika Bhardwaj

    Step 4. Build The Portfolio: Your Brand Image

    Building a portfolio is not something you can get ready before a definite time. It will demand time, improvisation, and delivery. The portfolio consists of testimonials, positive reviews, recommendations, brand partnerships, and collaborations. If big brand names are connected and benefit from your services, they can build a great portfolio.

    ‌‌You can offer low-cost services to get your initial clients and collect positive reviews. Once the process is initiated, regulate the price accordingly, but the quality of services must be best to avoid negative feedback. Always respond to client reviews, try to reciprocate their feedback. Your quick action towards their feedback will make them reward positive reviews.

    ‌‌It is a time taking process. Collaborative with different companies and partners to build a strong portfolio. Learn different strategies from successful digital marketing agents. Interact with your satisfied clients and understand their expectations to improve.

    Step 5. Generating Leads: Interact and Grow

    Lead generation is the most crucial and most challenging step in establishing a successful digital marketing company. To achieve a trustworthy lead, it is essential to focus on collecting organic lead generation.

    ‌‌Connect with your initial leads to create the possibility of more reach. They can spread your services among their friends, family, and colleagues. The companies, in recent times, are using referral systems to operate successful organic lead generation.

    ‌‌You can judge the behavior and habits of your target audience. Accordingly, prepare collaboration meet, organize events, or do anything to reach the audience.

    Conclusion

    Starting a digital marketing company is not a big deal but succeeding in the business is always unpredictable. You might have a perfect blueprint for building a successful digital marketing company, but trust us, every niche and company needs different treatment. Planning is necessary before starting, or think of starting something like a digital marketing agency.

    ‌‌Competition is not the only thing always, it demands a lot of patience. If you are planning to build the company through complete organic leads, then you will be needing more patience. Understanding the interest of people and reaching them with a suitable approach is difficult, but important to excel in the digital marketing world. Observe your niche, and do competitive research over the topic. Try to come up with ideas, which are fresh and effective.

    FAQs

    Is Digital Marketing a good business to start?

    Yes, as the Digital Marketing industry is progressing at a high growth rate, it is great to start a Digital Marketing Company.

    Why Digital Marketing is growing?

    Digital marketing industry is growing as Digital Marketing is quite flexible to do and more engaging than traditional marketing methods.

    Which are the top 10 Digital Marketing Agencies in India?

    Some of the top Digital marketing Agencies in India are:

    • Uplers
    • Webchutney
    • IndeedSEO
    • WatConsult
    • Intellemo
    • Gozoop
    • EveryMedia
    • EZ Rankings
    • Social Wavelength
    • Phonethics

  • LeadKlozer: A Must-have Social Media Engagement App For Your Business

    Closing leads is the first step for any successful online business. It has become more important than ever for business owners to prioritize engagement with their customers in less time.

    But running a business is no easy task and trying to connect to your customers simultaneously will drain your resources. What you need is to find a way to connect with our audience and maximize your social media presence.

    Presenting LeadKlozer…

    LeadKlozer dashboard
    LeadKlozer dashboard

    What is LeadKlozer?
    LeadKlozer- Features
    LeadKlozer – Pricing
    LeadKlozer – FAQ’s
    Conclusion

    What is LeadKlozer?

    LeadKlozer is a must-have social media CRM tool for any aspiring business owner. It helps users maximize engagement with their customers and turn casual fans into potential leads for sales.

    It has great features for prioritizing, tracking, and responding to leads, all in one place.

    So up your Facebook marketing game with LeadKlozer.

    No-Code Development Platforms for CRM and Customer Support
    Customer Relationship Management and Customer Support, while often overlooked,are some of the most important and crucial assets of an online enterprise acrossSMEs of different scales and domains. While you still need a robustinfrastructure and web framework for your business to garner customers a…
    StartupTalkyAnsh Mehrey

    LeadKlozer- Features

    Live Interaction dashboards

    LeadKlozer has a number of live searches, follow-up, and interaction dashboards that collect and organize an individual lead activity in real-time. Users can use the filterable search tools to see live interactions, top-performing posts, messages, lead forms, chatbots, and ads.

    Post/ Ad tracker

    The post/ad tracker is a dashboard that shows your most engaging ads or posts over a  period of time. You can interact with these posts/ads instantly within LeadKlozer.

    LeadKlozer's Post/Ad tracker
    LeadKlozer’s Post/Ad tracker

    Live tracker columns

    You can now sort your business’s social engagements into scannable columns.

    Sort the full feed of your business’s social engagements into scannable columns. For instance, you may want to focus on a particular ad or manage several different ads on FB pages and be able to see the relevant engagements for each page separately.

    A list of all available column sorting options

    What are the different types of CRM?
    What is a Customer Relationship Management (CRM) System?A customer relationship management (CRM) system is an IT technology that allowsyou to manage the business relationships you have with your customers, serviceusers and suppliers. Customer relationship management (CRM[https://startuptalky.com/tag/crm/…
    StartupTalkyRishabh Rathi

    With an advanced search engine you can create highly customized lists of your leads in seconds.

    You can see your leads’ recent comments, interactions, or your top 25 “Most Engaged” leads.

    The smart search feature allows you to segment all your contacts into prioritized lists based on the search criteria that are most important to your business.

    With this one click, this feature allows you to see a list of all your TOP rated leads and customers.

    LeadKlozer allows users to view and interact with their top leads
    LeadKlozer allows users to view and interact with their top leads

    It provides all the relevant information about your most engaging leads or high-quality decision-making.

    Smart Schedules

    LeadKlozer will help users schedule and manage follow-up tasks easily to ensure that no leads fall through the cracks. As you can deal with all your social engagement aspects on LeadKlozer, it will automatically notify you of any schedule related to a lead right after an interaction takes place.

    Update your tasks immediately and keep your schedules organized instantaneously.

    Daily Goals

    LeadKlozer’s daily goals section is an automated way for your to track and review your performance. It is designed in a way to ensure users are focusing on all aspects of their business – lead generation, customer retention, and business marketing strategies.

    Smart Score

    Smart Score is an automatic lead prioritization system for your contacts based on LeadKlozer’s internal algorithm, It shows users what their most important leads are and allows them to set priorities according to close more leads.

    Smart score points are accumulated through interactions that are automatically entered into LeadKlozer from the FB page they are connected to.

    Scripts

    Scripts are templates for introductions, explanations, social messages, texts, emails, and replies that you can access within seconds to respond to your leads.

    They can be used to cultivate client relationships for up-selling and cross-selling. They can even be developed and used for partners in your business, and influencers.

    Top CRM Softwares for SaaS
    SaaS is capturing the attention of entrepreneurs[https://startuptalky.com/tag/entrepreneurs/]worldwide and becoming a preferredchoice for businesses of all sizes. In the United States alone, around 80% finalusers prefer using SaaS applications (in 2016, this figure was 52%). Toincreases the reve…
    StartupTalkyRishabh Rathi

    LeadKlozer – Pricing

    $59/Year Annual Plan A

    Features
    1 Facebook Page
    1 Admin
    1 User
    15,000 Contacts
    Unlimited Contacts
    Live Interaction Dashboards
    Live Tracker
    Search & Follow-Up Dashboards
    Smart Search
    Smart Schedules
    Lead Priorities & Messaging
    Smart Facebook Inboxes
    Smart Score

    $249/Year Annual Plan B

    Features
    5 Facebook Pages
    1 Admin
    5 Users
    30,000 Contacts
    Zapier (coming soon)
    All the $59 Yearly Plan Features

    $499/Year Annual Plan B

    Features
    40 Facebook Pages
    40 Users
    10 Sub-Accounts
    60,000 Contacts
    Super Fan Custom Audiences (coming soon)
    Zapier (coming soon)
    All the $59 Yearly Plan Features

    Best CRM Tools for your Businesses | List of Customer Relation Management Tools
    Customers are important aspects of any business, it’s crucial to maintain a goodcustomer relationship. The management of a customer’s relationship is importantfor the business. Now, CRM refers to the approach to manage a company’sinteraction with current and future customers. The other important …
    StartupTalkyNiku Mandal

    LeadKlozer – FAQ’s

    What Social Networks Are Integrated Within LeadKlozer?

    – LeadKlozer is fully integrated with Facebook pages, automatically bringing in interactions from all reactions, comments, replies, messages, chatbots, and Lead Ad Forms. More Social Networks are coming soon!

    What Social Media Interactions Automatically Come Into LeadKlozer?

    Below is a list of all the information that you can expect to AUTOMATICALLY come into your LeadKlozer account based on what Facebook allows third-party platforms to fetch from their social network.

    1. Facebook Page Posts – Comments, Replies, Reactions
    2. Facebook Page Ads – Comments, Reactions, Replies, Message Ads, Lead Ad Forms
    3. Facebook Page Inbox and Chatbots – All Conversations

    How to add own activities like calls and meetings on LeadKlozer?

    LeadKlozer makes it super easy to record offline interactions on the go, whether on desktop or using your smartphone, so you’ll never have to leave it for later and possibly forget it.

    Conclusion

    Many people have been waiting for something like LeadKlozer. It is great for businesses, agencies, or even freelancers involved in Facebook marketing. It will save you at least a couple of hours every day and help you attract a number of leads.

    So no more clicking back and forth or using tons of different apps for your Facebook marketing. Like, comment, or message to all your clients without ever having to LeadKlozer.

    Make your business and your marketing seamless with LeadKlozer.