Tag: Talent Management System

  • The Girlfriend Box – Helping Brands and Personalities Create Great Digital Identity

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by The GirlFriend Box.

    In this age of new and exciting developments in the digital world, marketing trends keep changing every now and then. With the revolution in digital space Digital marketing has become the foundation of marketing. Personal branding and grooming have also become quite popular as Influencer marketing is trending in 2022. The GirlFriend Box helps you with collaborations with Influencers, digital strategy, celebrity management, content production, and more.

    Read the story of starting up, The GirlFriend Box founders, business model, marketing and more.

    The GirlFriend Box – Company Highlights

    Startup Name The GirlFriend Box
    Headquarters Mumbai
    Industry Talent Management
    Founder Shubham Singhal and Vaibhav Pathak
    Founded 2020
    Parent Organisation Dot Media Solutions Pvt. Ltd.
    Website thegirlfriendbox.com

    The GirlFriend Box – About
    The GirlFriend Box – Industry
    The GirlFriend Box – Founders and Team
    The GirlFriend Box – The Idea and Startup Story
    The GirlFriend Box – Name, Tagline, and Logo
    The GirlFriend Box – USP
    The GirlFriend Box – Business Model and Revenue Model
    The GirlFriend Box – Customer Acquisition
    The GirlFriend Box – Challenges Faced
    The GirlFriend Box – Marketing Campaign
    The GirlFriend Box – Growth
    The GirlFriend Box – Recognition and Achievements

    The GirlFriend Box – About

    The GirlFriend Box is a digital first content lead influencer marketing & creative solutions company. Our long term goal is to build value for each individual of the 120 artists on our roster and our short term goal is to just give everyday our literal best, as individuals and as a team. The core belief of the team behind running the company is ownership and leadership – the team that built the agency from ground up are all stakeholders in our opinion, they hope to give each one of these people the opportunities and growth they so richly deserve.

    The GirlFriend Box – Industry

    Post covid, they have seen a huge shift in media trends, earlier there was 42% share taken up by TV which is still the case but its becoming increasingly clear to brands that digital is a better way forth. Digital media is definitely experiencing a round up 20% YOY growth, especially influencer marketing.

    The GirlFriend Box – Founders and Team

    The GirlFriend Box founder- Shubham Singhal
    The GirlFriend Box founder- Shubham Singhal

    The GirlFriend Box and Dot Media Solutions is Co-Founded by Vaibhav Pathak along with Shubham Singhal.

    Shubham met Vaibhav Pathak, at a poker table – A party that neither of them were originally supposed to be at. They were rolling different tables but by the end of the night Shubham and Vaibhav pitted against each other and post that game they became fast friends.

    They figured out that they had similar goals in life and were highly skilled at things the other one lacked. So, It was just a fit.

    Their company is still bootstrapped and will be for as long as they can. Their company is divided into two parts, Problem creation and problem-solving. Shubham comes up with out of whack ideas to create chaos and Pathak puts everything in perspective. Vaibhav is in operations, execution, relationship management, and Shubham is into communication and finance.

    The GirlFriend Box – The Idea and Startup Story

    Shubham Singhal had been an entrepreneur even before TGB happened, while talent management and Influencer Marketing were not exactly part of the plan. He has been very fortunate to experience and help so many creators grow. There was definitely no way for him to research and validate an idea he didn’t even plan on, it was trial and error, what could’ve been a total failure just as well. They are grateful that it ended up succeeding. Initially, they were operating on an enterprise model, but in lockdown, they transitioned to a talent-based company. The Co-founder, Vaibhav Pathak & Shubham, the minute they broke ground on the idea, they just went all in.

    The Girlfriend Box Logo
    The Girlfriend Box Logo

    The Girlfriend Box was originally meant to be a subscription based beauty box with a very unique idea attached to it but when it transcended into a talent management firm they didn’t have the heart to let the box go so they started calling it TGB Troop. The tagline however still fit the brief ‘Reach. Engage. Succeed.’ Courtesy of our wonderful and talented team, our entire digital identity was built a little over two years ago by the same team they have today. They have been very lucky.

    The GirlFriend Box – USP

    The agency manages talents and positions them in the right brands, PR and casting roles in order to make good art. Their USP is their transparency, their clear margins, and the culture in which the talent is nurtured.


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    The GirlFriend Box – Business Model and Revenue Model

    The model is very simple, they work on a 20% commission model with all their creators and actors. All their campaigns are content-based and they don’t charge for these ideas. Content means everything to them. They want to focus on creating a niche in the market first and then write bills.

    The GirlFriend Box – Customer Acquisition

    Ronit Ashra - First Artist of The GirlFriend Box
    Ronit Ashra – First Artist of The GirlFriend Box

    Their first artist was Ronit Ashra. You’ve heard of the mimicry star now but when they onboarded him, he wasn’t a huge name. Getting to over 120+ artists has been a huge feat for us as a team but what is more rewarding is the relationship they share with each one of these people.

    There is no shortcut to success. They are built on transparency and honesty as a business model and putting creative liberty at the very top of it all. Its taken us this far, I’m sure it’ll take us all the way.

    The GirlFriend Box – Challenges Faced

    One major challenge was finding like-minded people to share this with, opening up a Kanpur office amid Lockdown and working our way through was an experiment they didn’t know would work. But it did and here they are.

    The GirlFriend Box – Marketing Campaign

    The DNA mein dance campaign for free fire, lead by Hrithik Roshan, was a roaring success. It was a Holi Campaign based around a dance routine which also won an award at the Agency Reporter Awards 2021.

    DNA mein dance campaign for free fire By TGB

    The GirlFriend Box – Growth

    The company is doing fairly well in most capacities, they are vendors to practically every music label in the country and their roster is expanding by the day, what keeps them humble is how far they intend to go as a team, their 2 year plan is in the making right now, soon it’ll be out in the open for the world to see.

    The GirlFriend Box – Recognition and Achievements

    Awards won by The GirlFriend Box are:

    • Agency Reporter (DNA Mein Dance / Influencer Campaign Award)
    • Shubham Singhal, 40 under 40, Adgully

    FAQs

    What is The Girlfriend Box?

    The Girlfriend Box is a Digital Marketing Agency of Dot Media Solutions Pvt. Ltd.

    Who is the founder of The Girlfriend Box?

    Shubham Singhal and Vaibhav Pathak are the founders of The GirlFriend Box.

    When was The Girlfriend Box founded?

    The GirlFriend Box was founded in 2020.

    Some popular artists of The Girlfriend Box are:

    • Ronit Ashra
    • Karan Kundrra
    • Shubhankar Mishra
    • RJ RAGHAV
    • Akancha Sharma
  • Top 6 Applicant Tracking Systems to Look For in 2022

    We earn a degree, develop our skills and start looking for jobs. All we do is make our resume, send it to a company and wait for their response.

    This is all the work that a person does as a potential employee. But it is not only about a single person. There are tons of people out there who are doing the same.

    The companies hire HR employees to deal with the recruitment processes. There are huge companies that have many existing employees and receive tons of applications from new candidates.

    Did you ever wonder how these big companies are able to manage this process? Thanks to technology now they have applicant tracking software. These help them in organizing various hiring needs electronically.

    Applicant Tracking System – Overview
    Top Applicant Tracking Systems in 2022

    1. Talent Recruit
    2. Workable
    3. SAP SuccessFactors
    4. Zoho Recruit
    5. Greenhouse
    6. HRMantra

    Applicant Tracking System – Overview

    It refers to a software application that enables the computerized conduct of hiring needs. It is like a database for the candidates for a job. This helps the employers to keep track of the entire hiring process of many candidates.

    It makes the process electronic and more effective. With this system, a job is created and then posted on the job page. Here the interested candidates apply. After receiving the applications, these get screened and ranked as per the company’s requirements. The selected candidates are then interviewed. At last, the best talent gets hired. Hence, this computerized process makes hiring simple and efficient for employers.

    This system is applicable for both big and small businesses. They can install it according to their needs. This software is of an extensive range. It can provide simple functionality of the database. Also, it has the capability to provide tools for the entire hiring process.

    This enables businesses to manage and analyze the applicants according to their company size and needs.

    How Applicant Tracking System works?

    Top Applicant Tracking Systems in 2022

    The hiring process holds great importance for any company. Every company does have an HR team to handle this. But in these fast-paced times, it gets quite difficult for recruiters to handle the entire process manually. So, now we have applicant tracking systems to solve this issue.

    Here are some top names of applicant tracking systems in 2022:

    Talent Recruit

    Talent Recruit - Best Applicant Tracking System
    Talent Recruit – Best Applicant Tracking System

    This system was born in India. It provides an end-to-end platform, where the organizations can hire candidates with an automated system.

    Talent Recruit is a cloud-based system that works on machine learning and artificial intelligence. This platform adds intelligence, analytics, and automation to the hiring process. Thus, makes the process easy and efficient for the companies.

    It offers many features. For example- application management, resume database, interview management, and many more.

    Some of its popular customers are Monster India, SHRM, Ness Digital Engineering, etc.

    Workable

    Workable - Best Applicant Tracking System
    Workable – Best Applicant Tracking System

    It started in Greece. This is an amazing recruiting software that ensures great talent for an organization. Many of the best companies in the world have relied on it for hiring their employees. Being reliable, and up-to-date it is a popular system in 2022.

    The system enables you to post a job on more than 200 sites in one click. It helps to forward the right candidates. This ensures the best applicant gets hired. All this removes the manual work of interview scheduling, getting approvals, and more. The whole process is automated and thus, makes it time-saving and cost-effective.

    It offers various features for organizations. For example- application management, background checks, interview management, employee management, etc.

    Its customers include IBM, invision, moodle, etc.

    SAP SuccessFactors

    SAP SuccessFactors - Best Applicant Tracking System
    SAP SuccessFactors – Best Applicant Tracking System

    It is an American software company. It is a cloud-based talent management system. This offers data-driven tools and strategies for the entire employee lifecycle. This lifecycle involves a complete process from hiring to retiring.

    Its tools enable the companies to track the process of recruiting, onboarding, and also employee performance. It is powered by automation and embedded intelligence. This helps to make a shift from a manual hiring process to an automated process.

    The system provides many features. For example- sourcing, scheduling, screening, onboarding, performance and compensation management, sales performance management, etc.

    Many big companies have invested their trust in this system. These include Sephora, Whirlpool, and more.

    Zoho Recruit

    Zoho Recruit - Best Applicant Tracking System
    Zoho Recruit – Best Applicant Tracking System

    Zoho Recruit is considered one of the most economical systems, based in India. It provides automated recruiting solutions for the companies. With its cloud-based technology, it makes the hiring process better and effortless.

    It helps to source the best talent, check their backgrounds, schedule interviews, also helps in sending offer letters. This makes the end-to-end hiring process automated.

    Zoho Recruit offers various features for the recruiting process. For example- applicant tracking, background screening, approval process control, contact database, customizable templates, etc.

    Some its customers are Eventful Inc., Tutor Doctor Inc., etc.


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    Greenhouse

    Greenhouse - Best Applicant Tracking System
    Greenhouse – Best Applicant Tracking System

    It is an American ATS startup that offers hiring software as a service. It provides the companies with technology for their recruiting process. It enables them to optimize every aspect of hiring. It builds an ideal hiring tech stack to make the process easy and effective.

    It automates all the tasks involved in the tracking of an applicant. These include sourcing candidates, application review, screening, interview scheduling, etc.

    They offer various services for recruiting. For example- application review, interview planning, analytics and reporting, onboarding module, candidate experience, etc.

    It has many big names as its customers. These include Airbnb, HubSpot, Casper, and more.


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    HRMantra

    HRMantra – Best Applicant Tracking System

    This is another popular applicant tracking system. It came into existence a long time ago. But its progress and inclusion of the latest features make it one of the most desirable systems.

    It has so many features that it’s considered the most dynamic HR and payroll software in the world. It simplifies and automates the full process of hiring that is from hire to retirement.

    This is a tried-and-true system that continues to hold a good place in 2022. It comes with around 160 features. For example- HR and Payroll, document management, bonus and loans management, audit trail, exit management, and more.

    Some of its customers are Palsons Derma, SoftwareSuggest, etc.

    Conclusion

    Every organization whether big or small needs an HR team for the hiring process. HRs play an important role in sourcing, screening, and hiring candidates. With fast-paced times, handling this entire process manually is becoming quite tough and time-consuming. So, many companies are now adopting applicant tracking systems for it. These systems bring technology into the hiring process. It makes the process automated, easy, time-saving, data-driven, and efficient.

    At present, there is various ATS software available in the market. Greenhouse, Workable, Talent Recruit, Zoho Recruit, etc. are some of the popular choices. These systems make recruitment better and more powerful for the organizations.

    FAQs

    What is Application Tracking System?

    The Application Tracking system is a software application that enables the computerized conduct of hiring needs like – Collecting information about candidates, organising applications, and tracking their application.

    What is the best Application Tracking System?

    Some of the best Application Tracking Systems are:

    • Talent Recruit
    • Workable
    • SAP SuccessFactors
    • Zoho Recruit
    • Greenhouse
    • HRMantra

    Why do companies use ATS?

    An applicant tracking system (ATS) helps to manage and automate hiring and recruitment practices for an organization.