Two significant US firms have promoted executives of Indian descent to their top leadership positions at a time when the country is embroiled in intense controversy over President Donald Trump’s decision to charge a $100,000 fee for new H-1B visa applications.
Molson Coors Beverage Company has announced Rahul Goyal as its incoming CEO, beginning October 1, 2025, while T-Mobile has picked Srinivas “Srini” Gopalan as its next CEO, effective November 1, 2025. In view of growing immigration policy conflicts, their promotion is being closely monitored, underscoring the growing impact of Indian-origin executives in influencing multinational firms in spite of legal and political obstacles.
Who is Srinivas Gopalan?
T-Mobile announced that on November 1, current COO Srini Gopalan will take over as CEO in place of Mike Sievert. Sievert will take up a new position as the company’s vice chairman. Gopalan started his career with Unilever India before moving on to Accenture.
He attended Delhi Public School, RK Puram, and the Indian Institute of Management (IIM) Ahmedabad. Prior to joining T-Mobile as COO in March 2025, he had executive positions at Vodafone, Bharti Airtel, and Capital One and most recently was CEO of Deutsche Telekom Germany.
Known for spearheading digital transformation, 5G expansion, and customer satisfaction, his leadership represents a well-thought-out succession for T-Mobile.
Who is Rahul Goyal?
On October 1, one of the biggest brewing firms in the world, Molson Coors Beverage Company, named Rahul Goyal as its new CEO, replacing Gavin Hattersley.
Since joining the company in 2001, Goyal has advanced through the ranks of senior positions, most recently as Chief Strategy Officer, Global CIO, and CFO in India. He graduated from the University of Mysore with a bachelor’s degree in engineering and the University of Denver’s Daniels College of Business with a master’s degree in business.
Goyal, who is based in Chicago, Illinois, is well-positioned to guide the business through changing consumer patterns and growing trade barriers in the US market thanks to his extensive tenure and experience in global strategy and operations.
Why Goyal and Gopalan’s Appointments Creating Waves in US?
These consultations are scheduled at a time when professionals and businesses that depend on highly skilled migration are uneasy over the Trump administration’s contentious $100,000 cost for new H-1B visa applications. Indian IT workers, who comprise the majority of H-1B grantees, are uncertain despite the White House’s clarification that the cost only applies to new applications.
In addition to Sundar Pichai, Satya Nadella, and Arvind Krishna, Indian-origin professionals have become essential to US firms, as evidenced by the ascent of executives like Gopalan and Goyal. The hiring of Rahul Goyal and Srinivas Gopalan not only highlights the influence of people of Indian ancestry on a worldwide scale, but it also conveys corporate America’s diversity and resiliency.
Promoting executives with foreign expertise is becoming more and more viewed as a competitive advantage as US businesses adjust to geopolitical and legislative shifts. Their ascent illustrates the ongoing narrative of how, despite increasingly stringent immigration laws, skilled immigration has revolutionised the leadership of leading American companies.
Quick
Shots
•Srinivas “Srini” Gopalan will become
CEO of T-Mobile on November 1, 2025, succeeding Mike Sievert.
•Rahul Goyal will take over as CEO of
Molson Coors Beverage Company on October 1, 2025, replacing Gavin Hattersley.
•Their appointments underline the
increasing global influence of Indian-origin executives in shaping US
corporate strategy.
•Despite tougher immigration policies,
US firms see foreign leadership as a strategic advantage in navigating global
challenges.
As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a distinct story that reflects the spirit of the New Year.
Advertisers recognize the metaphorical significance of the New Year as a harbinger of new prospects and fresh beginnings. These advertising efforts have become positive beacons with their uplifting messages and visuals.
At their finest, exceptional New Year advertisements’ meaningful messaging and emotive creativity can inspire millions. So, without further ado, let us look at the most creative New Year ads of all time.
The You Make the Excuse, We’ll Make the Plan campaign by BookMyShow captures the fun and chaos of year-end celebrations. It shows employees coming up with creative excuses for leave and even bosses joining in the holiday spirit. The commercial encourages everyone to take a break and plan their New Year celebrations using BookMyShow.
Known for its easy booking experience, BookMyShow’s creative New Year advertisement highlights the joy of starting the New Year by spending time with loved ones. With humor and relatable moments, it reminds people to focus on what truly matters: celebrating and making memories.
Mamaearth: #AaoBanayeNewYearBeautiful (2022)
Best New Year Advertisements – Mamaearth’s #AaoBanayeNewYearBeautiful
The Mamaearth #AaoBanayeNewYearBeautiful campaign centered on welcoming the New Year with natural beauty and self-care rituals. It extends an invitation to everyone to participate in the endeavor of making the New Year wonderful. Mamaearth is well-known for its dedication to natural and environmentally friendly products. The New Year advertisement showcases simple home remedies and beauty recipes using toxin-free, ayurvedic products.
The phrase “goodness inside” fits the ad perfectly with the New Year’s theme of enthusiastically starting over with mindful practices for both body and mind. Their products facilitate that symbolic shift. More than an advertisement, it is a call to action for people to actively participate in bringing about a change for themselves.
Vivo India: #SwitchOff (2021)
Best New Year Advertisements –Vivo India’s #SwitchOff
This phone company launched a touching commercial during the New Year’s holiday, emphasizing the value of disconnecting from technology in order to spend quality time with family. This advertisement depicts a typical image of people disengaged from real-life events and instead engrossed in the parallel digital world inside their devices.
It struck a lovely chord with more extensive cultural conversations around the adverse impacts of constant connectivity on relationships, mental health, and, specifically, child development. #SwitchOff delivered much-needed inspiration to re-evaluate our relationship with technology every so often.
Google: #YearinSearch (Annual)
Best New Year Advertisements –Google’s #YearinSearch
Every year, Google releases an ad with a dedicated website analysis of the top trending searches on Google over the previous year as a glimpse of what captivated the world’s interest. In honor of Google’s 25th anniversary, they broadened this search to include the top searches over the past twenty-five years. From critical global events to viral trends and technological advancements to the most famous personalities, #YearinSearch curates a visual journey through the highs and lows of the year.
Moving beyond conventional advertising, it becomes a shared experience. It serves as a digital time capsule, capturing the year’s zeitgeist and inviting audiences to explore, contemplate, and possibly gain fresh insights about the unfolded events.
Best New Year Advertisements –WhatsApp’s #EveryoneYouLove
Centered on the insight that individuals often send messages to everyone they love to share New Year’s wishes, this ad visually guides viewers through celebrations worldwide. It emphasizes how WhatsApp facilitates relationships, allowing individuals to feel close even when they are physically apart during the holidays. The ad strikes an emotional chord by turning the focus away from WhatsApp’s capabilities and instead emphasizing its crucial, almost nostalgic role in a significant cultural tradition that transcends demographics.
While many enjoy New Year’s Eve festivities such as parties, midnight celebrations, and fireworks, the commercial says that the emotional reset of the New Year is found when they connect with the people who matter most.
Ariel: #CelebrateEqual (2022)
Best New Year Advertisements –Ariel’s #CelebrateEqual
Ariel’s #CelebrateEqual campaign addressed a pressing social issue by highlighting inequality in household duties, particularly during holidays. Ariel aspires to bring about a better society in which everyone is treated equally. The goal of the advertisement was to initiate these kinds of discussions in order to promote change.
Several successful adverts on this topic have been launched over the years. Before the initiative, 79% of men believed that domestic responsibilities were solely the responsibility of women. That figure has now dropped to 41%. Celebrations have returned, with family meals, festivals, and gatherings arranged with the purpose of achieving a genuinely equal celebration.
BMW: The Happy New Year Flim (2023)
Best New Year Advertisements –BMW’s The Happy New Year Flim
The hashtag #bornelectric is a marketing campaign based on BMW‘s electric vehicles (EVs). BMW has been actively involved in the research, development, and promotion of electric and hybrid cars, harmonizing with the global shift toward environmentally friendly modes of transportation.
The commercial aimed to attract youngsters who are enthusiastic about electric vehicles and other environmentally friendly modes of transportation. The teenager in the commercial represents the current generation, and their dismissive attitude regarding automobiles is designed to resonate with viewers who share similar views. The commercial’s tagline, “The future is electric,” conveys the clear message that BMW is committed to building electric vehicles and truly believes this is the future of transportation. This is more than just hardware; it is a work of art that reflects a new direction led by conscience and innovation.
T- Mobile: New Year. New Neighbour (2023)
Best New Year Advertisements –T Mobile’s New Year. New Neighbour
T-Mobile is known for its inventive and often amusing marketing campaigns in the telecoms business. The organization has a history of employing bold and innovative techniques to differentiate itself from its competitors. T-Mobile refreshed its hit 2017 holiday marketing concept in 2023, emphasizing its wireless plans and 5G network stability. In this advertisement, an American icon walks into the neighborhood and sings with the group to promote T-Mobile Home Internet. The commercial encourages viewers to try T-Mobile Home Internet, which is easy to set up and operates on 5G home networks.
Volkswagen (2023)
Best New Year Advertisements – Volkswagen | Happy New Year
Volkswagen is a car manufacturer based in Germany. In their advertising efforts, they have frequently used a blend of creative storytelling, innovation, and a focus on the driving experience. The advertisement aims to promote Volkswagen’s brand while creating a good relationship with the New Year. The advertisement’s eye-catching visuals demonstrated the brand’s dedication to high design and quality. The ad’s emphasis on the car’s performance and aesthetics reflects the company’s pride in its products.
Best New Year Advertisements –Netflix’s Expectation vs Reality
Using a lighthearted tone, Netflix‘s 2020 New Year’s commercial contrasted the romantic films’ idealistic depictions of the event with the more grounded reality that viewers usually see in real life. The advertisement features a montage of cliché movie scenes depicting New Year’s Eve as a gorgeous night but smoothly transitions into a hilarious reality. The primary theme of this out-of-the-box advertisement is that watching Netflix at home surpasses trying to replicate fictitious versions of New Year’s Eve out in the real world, supporting Netflix’s brand image as an essential source of entertainment.
Coca-Cola: New Year
Countdown Creative Ads –Coca-Cola’s New Year
Amid the global excitement for the year 2022, Coca-Cola released a vibrant and upbeat New Year’s advertisement featuring their trademark dazzling imagery and a message of unity. Coca-Cola is well known for its eye-catching commercials, which frequently include vivid colors, joyful scenes, and a festive atmosphere. It even features the contour bottle and red and white color scheme from its classic trademark. The video’s joyful and cheery soundtrack, as well as its varying collection of characters, correlate with Coca-Cola’s corporate image of promoting happiness and connection through its products.
Conclusion
These advertisements go beyond merely marketing items; they connect with us on a deeper level by tapping into the emotions and ambitions associated with the start of a new year. Whether it’s the joy of being together, the promise of a new beginning, or the reflection on the passing of time, these advertisements have beautifully captured the essence of the New Year Spirit. These stand out as timeless masterpieces that continue to bring a smile to our faces and warmth to our hearts as we welcome each new year.
FAQs
What is the world’s biggest ad campaign?
Most Creative Ad Campaigns are:
Nike: Just Do It.
Coke: Share a Coke
Absolut Vodka: The Absolut Bottle
Volkswagen: Think Small (1960)
Google: Year in Search (2017)
Apple: Get a Mac (2006)
Who has the biggest ads in the world?
In 2023, Amazon claimed the global advertising throne as the largest spender, dishing out a whopping $20.6 billion—a 22% surge from 2022’s investment in promotions and advertising.
