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Tag: Supplement Brand

  • Scitron – Makers of Genuine and Best Quality Nutritional Supplements

    Many reports and studies have labeled the millennials as the ‘most health conscious generation ever’. From eating healthy to doing exercises, millennials are investing both more time and money to stay fit, as compared to the earlier generation. Yet, owing to their busy lifestyles, many youth fail to maintain a proper and balanced diet. While nutritional supplements can make up for such dietary deficiencies, it is important that we buy only genuine and good quality supplements. The matter of concern here is that the nutritional supplement market in India is full of fake products which can do more harm than help. To fulfill the demand for quality nutritional supplements, Mumbai based startup Scitron was formed. Scitron offers 100% genuine supplements, and buyers can easily check the authenticity of the same via the TrueMPN app. We interviewed Scitron co-founder Ravi Mohanlal Rohra, to know about startup, and their products, which are now becoming quite popular among health enthusiasts.

    Scitron Highlights

    Startup Name Scitron
    Headquarter Mumbai
    Founders Dilip Mohanlal Rohra & Ravi Mohanlal Rohra
    Sector Health & Nutrition
    Founded 2018
    Parent Organization Scitron Nutrition (India) Pvt. Ltd.
    Website www.scitron.com

    About Scitron
    Scitron – Founders & Team
    The Idea Behind Starting Scitron
    Scitron – Name & Logo
    Scitron – Revenue Model
    Scitron – Customer Acquisition Strategies
    Challenges Faced by the Scitron Team
    Scitron – Growth & Future Plans

    About Scitron

    Scitron is a brand that aims to deliver high quality nutritional supplements that are accessible to everyone and that yield best results when consumed. Scitron’s products include whey protein, whey protein isolate, gainers and other workout essentials like amino acid supplements. The startup also offers gym accessories like gym bags and shaker bottles.

    “With a strong focus and passion for innovation, we are on a constant quest to bring together the best of science and technology to provide better nutrition and help those who want to reach their pinnacle of physical strength and health.” Scitron co-founder Ravi Mohanlal Rohra says quoting the startup’s mission

    Scitron has partnered with the leading players in the ingredients industry, and ensures that only best quality ingredients are imported, so that the best quality nutritional products can be offered  to the customers. Scitron sources its raw materials directly from the world-renowned Glanbia Nutritionals.

    Each of Scitron’s nutritional supplement is driven by research from pharmaceutical expertise which ensures 100% genuine supply of protein. Scitron makes sure that their supplements are made with an easily soluble formula, and contains carefully sourced and premium ingredients to give it a rich, delicious taste. You can buy Scitron Products from the company’s website, from leading e-commerce sites like Amazon, Flipkart, Healthcart etc or from health supplement stores near you.

    Scitron – Founders & Team

    Ravi Mohanlal Rohra- Co-Founder of Scitron
    Ravi Mohanlal Rohra- Co-Founder of Scitron

    Ravi Mohanlal Rohra and Dilip Mohanlal Rohra are the founders of Scitron.

    Scitron co-founder and COO Ravi Mohanlal Rohra, is an alumnus of New Jersey Institute of Technology, where he studied ‘Master of Science’. He also holds a commerce degree from Jai Hind College Mumbai. Ravi has a vivid experience of working in various technical positions with companies like Champion Mortgage, BEA Systems, Delta Dental and Lord, Abbett & Co. LLC. He was also a broker at real estate company Century 21 from 2004-2007. Besides Scitron, Ravi has also been serving as the Director of health supplement importer MusclePro Nutrition Pvt. Ltd., from 2012 till date. Ravi handles the production as well as marketing aspects of Scitron.

    Scitron co-founder and Managing Director Dilip Mohanlal Rohra, has over 25 years of experience across various industries like personal care, textile and nutritional supplements. Dilip looks after sales as well as other operational aspects of the business.

    Scitron is backed by a loyal team, that is highly experienced in the sports nutrition sector.

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    The Idea Behind Starting Scitron

    Good quality nutrition has always been a subject of interest personally and professionally for the founders of Scitron. Both Dilip and Ravi Rohra has been associated with the nutrition industry well before Scitron was started, and were aware of the dearth of genuine nutritional supplements in the Indian market. This is where they found the motivation to start a nutritional supplement brand of their own to meet the demand for quality nutritional supplements. Explaining the motive behind starting Scitron, Ravi says –

    “Our experience showed that there were not many companies who were interested in using science in delivering efficacious doses of nutrition. This is fundamental in delivering a product that provides quality nutrition. We believe that there is no replacement of whole food options but at the same time we accept that a little help from supplements in our busy lives allows us to achieve our nutrition goals. With our experience from Sports Nutrition, we started working on Scitron to deliver good nutrition based on fundamental principles of using Science & Technology in Nutrition. Our research started with using our knowledge and asking every day active people if they would be interested in something like that. With an astounding response from the community, we started the journey to develop our products”

    The Scitron team believes in the use of Science and Technology for developing nutritional products, and thus the name Scitron is a combination of the words ‘Science’, ‘Technology’  and ‘Nutrition’.

    Scitron Logo
    Scitron Logo

    Scitron – Revenue Model

    Being a product company, Scitron is working on the traditional inventory model. All the products are offered to the company’s distributors and retailers at competitive margins that prevail in the industry.

    Scitron – Customer Acquisition Strategies

    Scitron’s association with Musclepro Nutrition (MPN), who are the distributors of some of the top global supplement brands, has helped Scitron acquire its initial set of customers. The startup has been slowly penetrating into the MPN network for adoption of its products.

    Challenges Faced by the Scitron Team

    Previously when Dilip and Ravi were distributors of Nutritional supplements, the challenge they faced was that of lack of full control over the business, as their business decisions were influenced by the business decisions of the primary company, which’s products they are distributing. It is to solve this challenge that the Scitron co-founders, who are also brothers started their own supplement company where they are independent to take their own decisions and actions as required for the growth of the business. As Ravi describes,

    “As a distributor, you do not have control over the decisions that are taken by your principal company but you may end up paying the price for it. . Our biggest learning was that in order to control your destiny, you have to take charge of the brand from the initiation and lead the success story by integrating all aspects of ethe business.”

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    Scitron – Growth & Future Plans

    It has been almost 18 months since Scitron’s launch and the company is on a fast pace of growth. The team expects to grow over 100-200% in the current year and expect the next year will look the same. Despite the Covid setback, Scitron is all set to achieve the growth targets, with its expanding range of innovative products.

    “Health is one of the fastest-growing industries. Even during Covid, you do see people flocking to some home based fitness regiment. The stronger we are, the easier it is for us to battle this pandemic. As per our estimates the industry is over 3000 crores overall and it is growing at a pace of 20- 30% every year for the next five years. The biggest contributors to this will be brands like Scitron who are leading the innovation game and will continue to dominate the space.”  Scitron founder Ravi Rohra says speaking about the future of the nutritional supplement industry in India.

    FAQs

    Who are the founders of Scitron?

    Ravi Mohanlal Rohra and Dilip Mohanlal Rohra

    Is Scitron a good brand?

    Yes

    Is Scitron Indian brand?

    Yes

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  • Fitness Business Ideas That You Can Start With

    Over the decade, the fitness industry has taken a massive shape in the country. People are flocking into the fitness industry, which is a branch of the entire wellness industry. The concept of mindfulness and wellness is becoming a necessity among people. It would be a great time if one can start thinking of the fitness business ideas.

    As a growing market, it can assure your business to take off in a short while. People are gradually getting very concerned about how they look. So, it is a good opportunity to grab this chance and get the relevant fitness business ideas.

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    The fitness business ideas need you to have a little bit of passion towards it. It will be helpful you possess acute knowledge about fitness. The more you are equipped, the more customer you will attract. So, let us see what are the possible ideas you can incorporate in fitness business ideas.

    Building A Brand

    You need to come up with a brand. A brand always creates a sign of authenticity to others. A brand would easily create a reputation for your company. You will get sponsors and investors who are willing to work with you.

    Fitness Business Ideas_startuptalky
    Fitness Business Ideas- Brand creation 

    The process of creating a brand is as follows.

    • Define your brand
    • Make a strategy
    • Determine the driving force of your brand
    • Creating an identity with logo and name
    • Research your target audience
    • Market yourself
    • Keep upgrading your strategies

    Personal Trainer

    If you have your knowledge enough and you can make people understand your words, then you can go for it. A personal trainer earns on every workout session he or she gives out. You can start contacting your local gyms for joining there. You can also do it at home if you have the required equipment. It is recommended to pursue a certificate before you apply. So you can train people more professionally.

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    Power-lifting Gyms

    You need to equip your space with weights starting from the lowest to extend up to as heavy as you can keep. You need a few machines as well. For training people with weights, you have to educate your clients with the benefits of lifting proper weight.

    Diet Planner

    For becoming a diet planner you need to have a certificate of nutrition-related course. Your ideas about food intake and all the nutritional details should be very precise.

    health and fitness niche_startuptalky
    Health and fitness niche business includes proper diet incorporation

    Your right knowledge will bring you more customers. Also, if you can produce effective results, then you can get easy promotions too.

    Yoga Classes

    Yoga is very different fitness business ideas. It is calm and more composed. You need to invest a lot of time in yoga and also have to keep patience to see results. But it is preferable if you have a certificate. Many international companies are providing courses which you can opt from.

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    Zumba Studio

    One of the most enjoyable way to stay fit. People actually find it fun to make moves and lose weight on the rhythm of a song. The songs need to be energetic enough to enhance the intensity of your dance. You need not have a certificate. You can learn to dance from others and teach. Or if you are a dancer, then you just need to know a few fitness movies and incorporate them into dance.

    Dance Studio

    Be it Indian Classical or hip-hop or Bollywood or b-boying. Dance is the ultimate answer to fitness. So if you are looking for opening up dance studio as one of your fitness business ideas, then you can give it a try.

    how to start a fitness business_startuptalky
    How to start a fitness business

    You might need a few staff for other dance forms. But make sure you cover almost all the trending dance forms to teach.

    Physical Therapists

    Being a physical therapist in the world of business might sound a very professional one. It actually is. It yields a large sum of remuneration. But to be a physical therapist you need to have immense knowledge and real-life solutions to the problem that your clients are facing. There are professional courses that you can avail for making this a career choice.

    Running Walking and Spinning Club

    In case you want to keep things simple, then this could be one of the best fitness business ideas. These are the part of intense aerobic exercises. People with the motive to lose weight would be most attracted in this.

    Fitness business ideas 2020

    Pilates Fitness Studio

    Besides dance and yoga, fitness business ideas also inculcate Pilates fitness training. It is almost like the other two since it also involves proper moves and full-body workout at the same time.

    Fitness Equipment

    If you don’t necessarily want to open up a fitness studio, then this can be one of the best fitness business ideas. Start selling the machines and weights needed in a gym.

    best fitness businesses
    Best fitness businesses required best equipment

    You need to ensure high-quality products. They should also have enough longevity that your clients need not to come up with bad feedback.

    Selling Supplements

    From powders to tablets to steroids, you can start selling products as a partner to fitness studios. People will never mind spending some extra bucks if it brings a good body. Make sure, you give them a quality which can be effective for them and they intend to reuse the product.

    Fitness Blog

    If you are unable to go out or accumulate enough money to start up a physical fitness club, then try going for fitness blog writing. This is a wonderful way to open up to the world and share your knowledge. You can start with ‘How to’, ‘Myth vs reality’, ‘Do’s and don’t do’s’, ‘What’s new’ and so on. Keep reading more and stay updated.

    wellness business plan_startuptalky
    A steady growth in fitness sector

    Therefore, fitness business ideas are a vast world to step in. The growth is very steady and it also contributes to the economy is a large way. The global estimation value of the wellness industry is 4.3$ trillion. as a part, fitness industry is also a profitable business to start with.

  • 10 Things You Need to Know Before Creating Your Own Supplement Brand

    If you would like to set up your own supplement company, although it can be rewarding, there is a ton of work that you need to complete beforehand. Even if you have a great idea, to create a profitable business, you will need to be committed to your venture in order to see results.

    In order to see any kind of success, you must learn how to market your product effectively, understand the distribution side of things, as well as provide excellent customer service. Bringing all these aspects of business together isn’t straightforward, but hard work and determination can help you accomplish your goals. To bring your supplement brand to life, here are 10 things you need to know and learn first.

    Before launching a supplement brand, you need to first decide on what type of supplement is popular on the market. While there are numerous options to pick from, not every supplement will be lucrative. To create a successful company, you need to pick products that provide excellent value to consumers, as well as have a clear-cut market. Some examples of popular markets include those who would like to gain muscle mass or lose weight.

    Define Your Target Audience

    Once you have found a supplement you would like to sell, the next stage is to find a target demographic who will be willing to buy your products. Like with any kind of business, until you find a niche in the market and know you’re targeting, it’s likely that you will fall at the first hurdle. Failing to identify your consumers accurately could lose you tons of money and keep your idea as a pipe dream. There are several questions that you should ask yourself to help find your audience, such as why your target customers need your product, what your products can do to meet the needs of these specific customers, as well as what kinds of outlets your audience uses to purchase supplements.

    Study the Competition

    The health and wellness industry is booming, meaning it should come as no surprise to learn of the heavy competition in the market. When creating a supplement brand, it’s crucial that you check out your competition to see what you can do to stand out from the crowd. Regardless of how good your product is, if your competitor’s products are similar (and are priced lower), it’s likely that consumers will go elsewhere for their custom. Creating a unique selling point and implementing it clearly throughout your business will attract consumers, making them buy into your brand.

    Develop a Customer Acquisition Plan

    There is no clear path when it comes to bringing consumers to your company, however, there are some methods of customer acquisition that will be more effective than others. Some of the most popular strategies that supplement manufacturers use include media buying, direct sales, as well as blog posting. When creating a customer acquisition plan, there are numerous marketing tools that you can use to your advantage.

    Create Your Supplement

    While many entrepreneurs are under the impression that the product needs to be created beforehand, it’s advised to follow the steps listed above first. Once you have gathered information about your competition and audience, you can then go on to create a product that is sure to appeal to consumers. When formulating your product, make sure that you consider the processes used by your rivals. There can be a fine line between taking inspiration and outright copying, so try to create a unique product that appeals to your target market.

    Build a Strong Relationship with a Supplement Manufacturer

    Once you have pinpointed what kind of supplement you want to make, the next step is to contact a vitamin manufacturing professional. In many instances, your manufacturer will be able to take you through the process to help turn your dream into a reality. As long as you have a clear business model and business plan in front of you, your supplement manufacturer will be able to understand where you want to take your business and what strategies to use. There are companies such as Capsule Fillers who have capsule filling machines made to support other businesses like yours.

    Marketing Your Brand

    After you have chosen your manufacturer, you can start the process of marketing and promoting your supplement brand. How you market your brand to the masses can have a big impact on success, so make sure that you establish a dominant presence on social media. Setting up a business page on Facebook can be a great place to start, helping you to find your target audience and engage with them directly.

    Make sure that the graphics and labels you use on your page are appealing and eye-catching. If you aren’t tech-savvy and require help, hiring a professional designer should be your next port of call. There are other methods that you can use to get customers on board with your brand, such as by using email marketing and creating a newsletter that keeps them up to date with the latest developments and trends within your business.

    Legally Establish Your Company

    Before launching your supplement brand and selling your products, it’s vital that you legally establish your business. Not only will doing this add protection to your company, but you will be confident in the fact that you’re operating above board and doing everything by the book. If you aren’t sure where to start, it’s advised to speak with an experienced business attorney who can guide you through the process and make sure that all bases are covered. The last thing you want is to be left with a hefty fine, especially in the startup stages of your brand where you may not have the funds to cover the costs.

    Create a Fulfillment Plan

    After your products have been produced, you need to find a way to deliver them to customers. In most instances, your manufacturer will have the tools and resources to help you with fulfillment. There are other options available that you may want to consider, so it’s best to take the time to look at all your options so you can be confident you’re providing your customers with the best service and care possible.

    Start Selling

    Once you’ve launched a legal business, manufactured your products, and designed marketing materials, the last step of the process is to begin selling your products to the general public. At this stage of the process, you can go live with your page and social media profiles, as well as use any other marketing tools and strategies. With so much competition on the market, major success rarely happens overnight, so it’s important that you remain committed and focused on your brand in order to see results. Once customers start to become aware of your products, they will be more likely to tell their friends and family, which can be a great way to boost sales and keep your business running smoothly.

    If you are passionate about health and wellness and like the idea of creating your own supplement brand, it’s important that you know what steps to take before launching your products to the masses. The advice listed above can help you on your journey and make sure you run a profitable business.