Tag: supermarkets

  • Top 10 Supermarket Franchise in India in 2025

    India is slowly coming under this curb of the corporate world where we are losing track of existing shops and ‘bazaars’ or ‘mandis’. In these hustle-bustle days of ours, we all aspire to get our daily needs under one roof.

    At present, only a supermarket won’t suffice as the online market or digitized market is moving ahead. This kind of service was crucial during the lockdown. More or less, we are all too busy nowadays to “go and shop” outside, which has increased our dependency on online services like Dunzo, Swiggy, Big Basket, and others.

    As a result, several supermarket franchises in India are trying to make alliances or tie-ups with online services like Swiggy and Dunzo to have a value-added service.

    It is hard to deny that India is equipped with a growing retail market, and franchising contributes largely there. This certainly creates diversity in the business model, and both online and offline retail franchise gets priority and mostly in times of crisis like the wild spread of COVID-19.

    India has about 13 million grocery stores. Food and grocery make up the biggest part of the retail market in the country, with a 65% share. In 2023, the food and grocery retail market in India was valued at around US$719.44 billion. According to Grand View Research, this market is expected to grow by 4% every year from 2024 to 2030. Let’s have a look at the Top 10 supermarket franchises in the country.

    Best Supermarket Franchises in India

    S.No. Supermarket Chain Founded Franchise Cost (Approx.)
    1 Spencer’s 1863 INR 50–70 lakhs
    2 Ratnadeep 1987 INR 40–60 lakhs
    3 Easyday 2008 INR 25–50 lakhs
    4 Vijetha Supermarkets 1999 INR 30–50 lakhs
    5 More 2007 INR 40–60 lakhs
    6 Star Bazaar 2004 INR 50–70 lakhs
    7 G-Fresh Mart 2020 INR 15–30 lakhs
    8 Fortune Mart 2021 INR 20–35 lakhs
    9 Hyper Supermarket 2019 INR 15–25 lakhs
    10 Fairway Supermart 2022 INR 10–25 lakhs

    Spencer’s

    Founded 1863
    CEO Steven B. Silverstein
    Headquarters Kolkata, West Bengal, India
    Total Unit 155 (2022)
    Website www.spencers.in
    Spencer Franchise - Supermarket Franchise in India
    Spencer Franchise – Supermarket Franchise in India

    Spencer’s Retail Limited is a retail store proposed by the RP Sanjiv Goenka Group. It provides quality products ranging from food, personal care, fashion, home essentials, and electronic goods to customers at length.

    Recently, they have added a special section in the name of Spencer’s Gourmet, where you will be able to get imported goods at an affordable price. In addition to this, it has other sections like Wine and Liquor, and Patisserie to add flavor to its store. By introducing Epicuisine, they wanted to cater to their customers with every necessity under one roof.

    Spencer is considered to be the earliest inclusion in the retail space of India and there for the first time, it introduced an organized way of retailing. At present, there are approximately 120 stores and 37 hyper stores in 35 cities in India.


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    Ratnadeep

    Founded 1987
    CEO Dr. Ratnadeep Patil
    Headquarters Secunderabad, Andhra Pradesh, India
    Total Unit 130+
    Website www.ratnadeep.com
    Ratnadeep Franchise - Supermarket Franchise in India
    Ratnadeep Franchise – Supermarket Franchise in India

    Ratnadeep is a renowned supermarket founded by Sandeep Agarwal in 1987. It is a space where you can get high-quality products at a really low price. It ensures an elevated standard of lifestyle for its customers and enables them to experience values including quality, variety, and freshness.

    Ratnadeep has indeed set a benchmark for many retail stores in India by creating a shopping experience across major centers of the country.

    Needless to say that at present, there are over 130+ stores scattered around Telangana, Karnataka, and Andhra Pradesh, making the lives of their customers easy and grand. Ratnadeep franchise cost in Hyderabad is INR 40-60 lakhs.

    Supermarket Franchise

    Easy Day

    Founded 2008
    CEO Jagan Mohan Rao
    Headquarters New Delhi, India
    Total Unit 100+
    Website www.easyday.in
    Easy Day Franchise - Supermarket Franchise in India
    Easy Day Franchise – Supermarket Franchise in India

    Easy Day is a friendly neighborhood grocery store that focuses on the needs of local communities. Its small and easy-to-shop stores make daily shopping simple and convenient. Easy Day offers fresh fruits and vegetables, daily essentials, and household items, all at good quality and value. The store listens to what local people want and cares about its customers, making it a trusted place for everyday shopping.


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    Vijetha Supermarkets

    Founded 2008
    CEO Jagan Mohan Rao
    Headquarters Hyderabad, Telangana, India
    Total Unit 75+
    Website www.vijetha.in
    Vijetha Super market Franchise - Supermarket Franchise in India
    Vijetha Super market Franchise – Supermarket Franchise in India

    Vijetha Supermarket has been regarded as the biggest food and grocery retailer in Hyderabad, providing freshness and value-added services to its customers. Mr. Jagan Mohan Rao, the Chairman and Managing Director of the Company, runs on the philosophy that Vijetha retailing is made to give their customer the best service by offering the best deals and seasonal bargains every time.

    In 1999, Vijetha opened its first single supermarket in Chandanagar, Hyderabad, with 1000 products, but now, they have succeeded in spreading 25,000 products over 70 stores. They care about their customers’ comfort, and so recently, they started providing them the pleasure of shopping from home by proudly launching an online shopping app named Vijetha Live.

    Vijetha is accessible in the state of Andhra Pradesh and Hyderabad with 75+ store locations. Vijetha super market franchise cost in Hyderabad is INR 30-50 lakhs.


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    More

    Founded 2007
    CEO Mohit Kampani
    Headquarters Mumbai, Maharashtra, India
    Total Unit 900+ (2022)
    Website www.moreretail.in
    More Franchise - Supermarket Franchise in India
    More Franchise – Supermarket Franchise in India

    More Supermarkets are the most preferred choice of consumers as they can get hold of food, groceries, apparel, and others with ease. It was founded by Aditya Birla Group and by now they have secured franchises in different parts of India within the shortest span of time.

    More is only conscious about providing their customers with a more preferred choice of shopping. They are more engaged in implementing cross-functional collaborations to resolve customers’ issues in one go.

    It gives 24/7 services to its customers and caters to their needs within the organization. This retail store is firmly committed to assuring its customers of quality products and services consistently. They have around 900+ stores across the country as of 2022.


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    Star Bazaar

    Founded 2004
    CEO Martin Bailie
    Headquarters Mumbai, Maharashtra, India
    Total Unit 48
    Website www.starbazaarindia.com
    Star Bazaar Franchise - Supermarket Franchise in India
    Star Bazaar Franchise – Supermarket Franchise in India

    Star Bazaar is indeed the most significant modern retail store in India. It provides fresh food and groceries to its customers. It is branded by the Tata Group of Companies all over India, including Mumbai, Pune, Kolhapur, Hyderabad, and others.

    Star Bazaar is counted in the list of India’s most modern and pioneering supermarkets with a variety of product categories like food, groceries, fresh produce, bakeries, and others. Moreover, it is dedicated to providing immense customer loyalty.

    Star Bazaar is regarded as a supermarket format store, positioned as a one-stop store to cater to customers’ daily needs, providing better lives, better service, and better savings to them. STAR is present across 48 stores in Mumbai, Pune, Bangalore, Kolhapur, and Hyderabad.


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    G-Fresh Mart

    Founded 2020
    CEO
    Headquarters Noida, India
    Total Unit 25+
    Website www.gfreshmart.com
    G-Fresh Mart Franchise - Supermarket Franchise in India
    G-Fresh Mart Franchise – Supermarket Franchise in India

    G-Fresh Mart is a friendly neighborhood grocery store that brings together community care and modern shopping. Unlike big, impersonal chains, each G-Fresh Mart is shaped by the local area, offering both popular global products and special local items. Their ‘farm-to-shelf’ idea means you get fresh fruits and vegetables straight from farms, close to home. They also care about the environment by using eco-friendly packaging and helping local farmers. G-Fresh Mart is not just about selling food – it’s about supporting the people and the planet behind it.


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    Fortune Mart

    Founded 2021
    CEO Angshu Mallick
    Headquarters Ahemedabad, India
    Total Unit 20+
    Website www.fortunefoods.com
    Fortune Mart Franchise - Supermarket Franchise in India
    Fortune Mart Franchise – Supermarket Franchise in India

    Fortune Mart is a grocery store that offers a mix of local food and global products. It cares about the environment, using biodegradable packaging and working to create zero waste. Fortune Mart also has a smart loyalty program that gives rewards to regular shoppers and helps build a strong community. Each store is designed to fit the needs of its local area, so while the brand is big, it still feels local. Shopping at Fortune Mart means supporting a cleaner planet with every purchase.


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    Hyper Supermarket

    Founded 2019
    CEO
    Headquarters Noida, India
    Total Unit 30+
    Website www.hypersupermarkets.com
    Hyper Supermarket - Supermarket Franchise in India
    Hyper Supermarket – Supermarket Franchise in India

    Hyper Supermarket is a fast-growing grocery store known for its large, clean spaces filled with both local and international products. It makes shopping easy by offering fresh items, many choices, and good value. The store focuses on keeping customers happy, with both in-store help and easy online shopping. As it grows, Hyper Supermarket also cares about the environment and works with local suppliers, setting a great example for eco-friendly shopping.

    Fairway Supermart

    Founded 2022
    CEO Jack Murphy
    Headquarters Delhi, India
    Total Unit 17+
    Website www.fairwaymarket.com
    Fairway Supermarket - Supermarket Franchise in India
    Fairway Supermarket – Supermarket Franchise in India

    Fairway Supermarket, started in 2017, is a special grocery store located in busy city areas. It is known for offering fresh, high-quality food. From local fruits and vegetables to rare and special items like artisanal cheeses and organic produce, Fairway gives shoppers a wide variety to choose from. It’s more than just a place to shop – it’s a fun experience for anyone who loves food.

    Conclusion

    Providing home delivery services is a plus for Indians, and franchising is currently adding value-added services to it. It is essential to stay competitive in the market, but for that, it is important to quickly restore the business that revolves around supermarket franchising.

    So, it can be concluded that supermarket franchises are spreading fast in India, making our lives easier to deal with on a daily basis, and we in this digitized world are getting more succumbed to it.

    FAQs

    How much does it cost to open a supermarket in India?

    The grocery store investment can swing between Rs. 10Lakh to Rs 2 Crores, depending on the size, shape, and capacity of the infrastructure.

    Which Supermarket Franchise is best in India?

    It is hard to say which supermarket franchise is best in India because there are many.

    Is owning a supermarket profitable?

    Yes, owning a supermarket is highly profitable as it includes the daily use items that a person needs to buy, and with the option of getting all the required products from a single roof, customers tend to visit supermarkets more frequently.

    What is Ratnadeep franchise cost?

    Ratnadeep franchise cost is INR 40-60 lakhs.

    What is Star Bazaar franchise cost in India?

    The Star Bazaar franchise cost is INR 50 – 70 lakhs.

  • M.A. Yusuff Ali: From Humble Beginnings To Creating A Global Retail Empire, The Humanity Ambassador

    Yusuff Ali, now a billionaire, is a humble man with roots from a small village in Kerala. With his sheer determination and farsighted ambition, Yusuff transformed from being ordinary to a business titan in the global retail landscape. 

    Equipped with a strong work ethic and a dream to make an impact, Yusuff’s entrepreneurial journey began in the 1970s when he moved to Abu Dhabi. Today he is the Chairman and Managing Director of LuLu Group International, commanding the retail empire. Under his shade, Lulu Group has expanded its pedigrees across Europe, the Middle East, and India. 

    A strong business acumen coupled with a passion for quality and customer satisfaction is what propelled Yusuff to take the Lulu Group to unprecedented heights. With his strident farsightedness, Yusuff has established Lulu Group as one of the most recognizable names in retail, with Lulu Hypermarket becoming a staple in households worldwide. Over the last three decades, Yusuff has diversified his authority into sectors like food processing, hospitality, and real estate. 

    Beyond business, Yusuff is known for his philanthropic contributions through the Yusuff Ali Foundation. He actively supports social causes in education, disaster relief, and healthcare across the UAE, India, and other parts of the globe. 

    In this StartupTalky story, let us unpeel M.A. Yusuff Ali’s life, challenges, achievements, and how he turned Lulu Group into a powerhouse that transformed retail in the Gulf and beyond.

    M.A. Yusuff Ali: Biography

    Name Yusuff Ali Musaliam Veettil Abdul Kade
    Born November 15, 1955
    Nationality Indian
    Hometown Thrissur, Kerala
    Alma Mater Schooling from St. Xavier’s High School, Thrissur, KeralaDiploma in Business Management and Administration, India
    Profession Chairman & Managing Director, Lulu Group International
    Net Worth $ 7.4 Billion
    Spouse Shabira Yusuff Ali
    Children Yusuffali Shabeena (Daughter) Shafeena Yusuff Ali (Daughter) Yusuffali Shifa (Daughter)
    Parents M.K. Abdul QaderSafiya Abdul Qader
    Relatives Shamsheer Vayalil (Son-in-law) Adeeb Ahmed (Son-in-law) Sharoon Shamsudheen (Son-in-law)
    Siblings Ashraf Ali

    M.A. Yusuff Ali – Early Life and Education
    M.A. Yusuff Ali – Lulu Group International
    M.A. Yusuff Ali – Personal Life
    M.A. Yusuff Ali – Philanthropy
    M.A. Yusuff Ali – Controversies
    M.A. Yusuff Ali – Awards And Recognition

    M.A. Yusuff Ali – Early Life and Education

    M.A. Yusuff Ali - Early Life and EducationM.A. Yusuff Ali in His Early Days, Dreaming Big and Building a Legacy
    M.A. Yusuff Ali in His Early Days, Dreaming Big and Building a Legacy

    Yusuff was born on November 15, 1955, in a small village named Nattika in the Thrissur district of Kerala, India. Being raised in an ordinary village family, he spent his early years in a rural setting, which imparted him with values of hard work and empathy. From a very young age, Yusuff learned the basics of trade through his father, who ran a small business. 

    Yusuff completed his schooling at St. Xaviers High School in Thrissur, Kerala, and holds a diploma degree in Business Management and Administration. To seek business opportunities beyond India, Yusuff moved to Abu Dhabi in 1973 and joined his paternal uncle’s small trading business. 


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    M.A. Yusuff Ali – Lulu Group International

    Yusuff Ali - Chairman and Managing Director of LuLu Group International
    Yusuff Ali – Chairman and Managing Director of LuLu Group International

    Yusuff began his career in 1973 when he moved to Abu Dhabi and started working with his paternal uncle in his small trading business. With his newly acquired business knowledge, he started handling import and distribution, majorly focusing on goods for the local market. 

    In 1995, Yusuff founded LuLu Group International, initially intending to trade and supply goods across the Gulf region. Under Yusuff’s robust leadership and visionary ideas, the small company expanded to include cold storage and food processing, growing into an international group with operations across three continents.

    In the same year, Yusuff expanded into the large-format retail market and opened the first store of ‘Lulu Hypermarket’ in Abu Dhabi. With a supermarket chain, he aimed to offer a wide range of affordable daily-use products catering to the specific needs of Gulf residents. Yusuff’s strategic move ignited a new era in the Middle-Eastern retail sector, positioning ‘Lulu’ as a go-to hypermarket, changing shopping habits in the Gulf.

    By 2000, he expanded the ‘Lulu Group’ across the GCC (Gulf Cooperation Council) countries, opening supermarkets in Dubai, Kuwait, Bahrain, Oman, Yemen, Kuwait, Qatar, and Saudi Arabia. In 2006, Yusuff stretched his arms back to India by opening ‘Lulu Convention Centre’ a convention center cum hotel in Kerala’s Thrissur.

    By 2013, he opened his first retail venture, ‘Lulu International Shopping Mall’ in Kochi, Kerala, the largest shopping mall in India. In April 2013, ‘Lulu Group’ started its operations in Birmingham by inaugurating its logistics and packaging facility under the name ‘Y International’, catering to chilled and frozen products of British origin for sale in Lulu Hypermarkets. In the same year, Yusuff acquired a 4.99% stake in the Catholic Syrian Bank (CSB) and Dhanlaxmi Bank and increased his stakes to 4.47% in the Aluva-based Federal Bank. In 2014, Yusuff further acquired a 2% stake in the South Indian Bank. In May 2014, Yusuff opened the first ‘Lulu Hypermarket’ in Malaysia. 

    In 2016, Yusuff acquired the Great Scotland Yard Hotel in London, laying the groundwork for Lulu’s expansion beyond retail. This diversified Lulu’s portfolio into the hospitality and real estate sectors, showcasing Yusuff’s ambition to make ‘Lulu Group’ a globally recognized brand.

    From 2019 to 2024, Yusuff fulfilled his Indian expansion vision by opening malls, hotels, and convention centers in Ahmedabad, Bengaluru, Bhubaneshwar, Chennai, Delhi, Hyderabad, Kozhikode, Kottayam, Kochi, Lucknow, Mumbai, Prayagraj, Rajasthan, Varanasi, Tirur, Thrissur, and Thiruvananthapuram. As of 2024, there are more than 200 Lulu Hypermarkets in GCC, 7 in India, 4 in Malaysia, and 4 in Indonesia

    ‘Lulu Group’ has been listed for an IPO on the Abu Dhabi Securities Exchange as ‘Lulu Retail Holdings’. The IPO will be launching over 2.58 billion shares of about $ 1.43 billion, starting at Dh 1.94 to Dh 2.04 per share.


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    M.A. Yusuff Ali – Personal Life

    Yusuff is married to Shabira Ali and lives in Abu Dhabi. The couple has three daughters; the eldest, Shabeena, is married to billionaire businessman Shamsheer Vayalil. The second daughter  Shafeena is married to Adeeb Ahamed, who also manages Yusuff with Lulu International Exchange and Twenty14 Holdings, the group’s hospitality investments division. The youngest daughter, Shifa, is married to Sharoon Shamsudheen, who runs a successful IT business. 

    M.A. Yusuff Ali – Philanthropy

    Yusuff Ali is widely recognized not only as a successful businessman but also for his substantial contributions to philanthropy. Through the ‘Yusuff Ali Foundation’, he has undertaken multiple initiatives in education, healthcare, disaster relief, and community welfare in the UAE as well as India.

    1. Community Welfare

    As a part of Lulu’s Global CSR policy, the company has joined hands with Dubai Cares and adopted multiple schools in Gaza and Nepal. Yusuff is actively involved in ensuring the economic, religious, and social welfare of Indians in the Persian Gulf region and has played a major role in finding land for the Christian Community to build churches and secure cremation grounds. Yusuff has also contributed to opening a multi-faith funeral center of 8.3 acres in Sharjah for the Indian community.

    1. Disaster Relief Efforts

    Yusuff has donated a substantial amount to the Gujarat Earthquake, Tsunami Relief Fund in Asia, and Typhoon Flood Relief across the globe. In the devastating 2019 Kerala floods, Yusuff donated INR 50 million towards relief efforts for emergency supplies and financial aid for rebuilding homes. In 2021, Yusuff Ali donated INR 9 million to build houses for flood-affected families in Kerala, giving many families a stable place to live. Through his foundation, he has helped rehabilitate people who lost their livelihood in the Kozhokode market fire in India.

    1. Educational Support and Scholarships

    Yusuff has contributed to building schools and educational institutions in rural areas to ensure access to quality education for underprivileged children. His support extends to providing scholarships for higher education and sponsoring students for professional courses. To promote the importance of skill-building, he has funded various training programs for young people, helping them develop technical and vocational skills to enhance their employment prospects.

    1. Healthcare Initiatives

    Yusuff has funded numerous healthcare projects that include the construction of hospitals and health clinics in underserved areas. Under his foundation, Yusuff has organized multiple medical camps, free health screenings, and critical treatments for underprivileged patients. During the COVID-19 pandemic, Yusuff donated substantial funds for healthcare infrastructure in India and the UAE to support frontline workers with PPE kits, ventilators, and oxygen tanks. 


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    M.A. Yusuff Ali – Controversies

    Yusuff Ali, the Chairman and MD of LuLu Group International has largely maintained a reputation for integrity and community service. However, a few instances have attracted media attention, though none have escalated into major controversies.

    • LIFE Mission Case where ED accused Yusuff of bribery.
    • The Kerala CPM Feud.

    M.A. Yusuff Ali – Awards And Recognition

    • St. Ephraim Medal and title of “Commander” by the Patriarch Ignatius Zakka I Iwas of Universal Syriac Orthodox Church, 2004. 
    • Pravasi Bharatiya Samman, 2005.
    • Padma Shri from the Government of India, 2008. 
    • Business Man of the Year 2009-10 award by the Kerala State Forum of Bankers’ Clubs, 2010. 
    • Lifetime Achievement Award at the inaugural Indian CEO Awards, 2012.
    • Swiss Ambassador’s Award 2012 for outstanding efforts in promoting Swiss-UAE relations. 
    • Most Influential Asian Business Leader in the MENA region award by Forbes Middle East, 2012. 
    • Arab Business Leader of the Year 2012 by the third edition of the Global Arab Business Meeting held in Ras Al Khaimah. 
    • Honorary D.Litt. by Aligarh Muslim University, 2014. 
    • Honoured with the Archbishop Mar Gregorios Award by the alumni association of Mar Ivanios College, Amicos, for his contribution to the industrial sector in 2016. 
    • Honorary doctorate from Middlesex University, 2018. 
    • Honorary doctorate from Mahatma Gandhi University, Kerala, 2018.
    • Honoured with Abu Dhabi’s highest civilian award, the Abu Dhabi Award 2021 by HH Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi.
    • Was granted a long-term residential visa by Qais bin Mohammed Al Yousaf, Oman’s Minister of Commerce, Industry, and Investment Promotion (MOCIIP) in 2021.
    • In 2022, Yusuff became the first Bahrain golden residency visa recipient. 

    FAQ

    Who is the real owner of LuLu Mall?

    Yusuff Ali is the Chairman and Managing Director of LuLu Group International, which owns the LuLu Hypermarkets and Supermarkets retail chain.

    Who is the richest businessman in Kerala?

    Kerala’s wealthiest businessman is M.A. Yusuff Ali, chairman of Lulu Group, with an estimated wealth of ₹55,000 crore.

    Which is the largest Lulu Mall in the world?

    The largest Lulu Mall in the world is located in Thiruvananthapuram, Kerala, covering 2.5 million square feet.

  • Can Time Be Used as a Currency? How Did IKEA Turn Time Into Money?

    Have you ever thought about this? What is money? You might say that money is currency notes that are accepted as a legal tender by the government of a nation. Well, you are not wrong here but think more deeply, think of the concept of money, how it came to existence. Is this the only currency or there can be a better perspective to look at it. Can brands incentivise to change your viewpoint of money? Let’s figure out how a company changed money norms.

    How can Time be converted to Money?
    How IKEA turned ‘Time’ into ‘Money’
    Benefits of Buying with your Time
    FAQ


    How can Time be converted to Money?

    Suppose you want to buy something, let’s say the latest iPhone. You go to the store and you exchange your money with the iPhone. Simple right? Actually, no.

    Let me make it clearer. There is a principle in microeconomics that says ‘the price of something is what you sacrifice to get it’. You might think it’s the money that you sacrificed to buy the product, but think again. How did you earn that money? How much ‘time’ did it take you to earn that money? Yes, you are near the answer.

    This might look weird in the first view but it is the ultimate truth. We are all told that money is currency from ad infinitum. Such culture all around us has made this entrenched in our minds. So much so that we started to believe that it is somewhat the most important thing in our life, ignoring the fact that it is time which is supreme. Well, not being more philosophical here, let’s move on.

    So we just saw that time is the ultimate currency (at its root). This is not a hypothesis anymore, rather it is gradually becoming a reality. As more and more people get to know the importance of time, it is slowly getting in the main focus of the brain.

    Well, not only our brains but some companies have focused on it too. For example, IKEA.


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    How IKEA turned ‘Time’ into ‘Money’

    IKEA is a Swedish retailer that deals in ready to assemble furniture. Be it kitchenware, office chair, and all sorts of home appliances. It has started a campaign where it allows customers when they shop from their stores, not to pay with currency but to pay with their time. Yes, their time.

    IKEA Dubai announced that customers can pay with the time that they took to reach the stores. They are scanned by IKEA staff for their Google maps history and then according to the time that it records, customers can pay for buying any goods at the store. This is restricted to Dubai only for now but can spread as the campaign gets successful.

    IKEA Buy with your Time Campaign
    IKEA Buy with your Time Campaign

    IKEA’s giant stores are mostly and primarily built on the shores of cities. As a result, customers travel more in order to visit the store. So obviously there has to be some pulling incentive. Some incentive which is more powerful than the pain of travelling borne by customers.

    So IKEA innovated this incentive by giving a discount, as it can be seen as a discount. It says fine, if you travel to our store from a good distance then we will let you pay with time.

    IKEA Dubai 'Buy with your Time' Price Tag
    IKEA Dubai ‘Buy with your Time’ Price Tag

    Everything in the store was marked with tags of money as well as in terms of time. During the checkout, all the customers have to do is to show their google maps history and travel to its stores. This was the “Buy with your time” campaign that it initiated. Which as expected became an instant hit.

    How did IKEA Benefited from ‘Buy with your Time’ Campaign

    This “Buy with your time” option definitely changed the way customers shop at IKEA. The benefits that the campaign entailed were as follows-

    Visit Frequency

    This innovative marketing technique promoted more and more visits to the store. Now customers would agree to travel long distances to come and shop at IKEA which lead to better customer loyalty. This incentive for time also leads to better customer retention. Once a person enters IKEA’s premises, the store would do its job in luring them to buy more products.

    Store time

    When someone uses his good chunk of time to travel to a destination, then he normally prefers to spend more time at the place to make the travel worth it. This is normal psychological behaviour but works wonders for IKEA. As the furniture retailer installed an incentive to travel longer times, customers tend to be in the store for more time than average. They tend to buy more products impulsively.

    Reciprocity

    IKEA has recorded in the past data that most customers that are loyal, travel an inordinate amount of time to travel to IKEA stores. So, the company thought of incentivising this behaviour, which will not only build better relationships with the existing customers but also encourage new customers to build that behaviour.

    Google Maps

    The involvement of Google maps in this promotion technique has added more users to the map services by Google. It also means that customers have to allow Google to track the time that they travel on road. It also encourages behaviour of ‘it’s fine to get tracked until you are getting incentivised’. This thing scares privacy conscious people a little but most are okay with it.


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    Conclusion

    There is sure that this campaign went well. It worked perfectly fine with customers, making them visit IKEA more often. This also pushed other retail brands to think about adding this as a promotion tool to their inventory.

    This experiment was thoughtful and tells us how one currency can be shifted with another more universal in nature. It also showcased how customers react to incentives that are time consuming. It also reveals how we are not trained to see time as a currency. While companies change the fate and face of the world, who knows time becomes the next currency?

    FAQ

    How much time do people spend at IKEA?

    According to a store manager the average consumer spends around 2½ to 3 hours at IKEA.

    What is IKEA Buy With Your Time campaign?

    The campaign, “Buy With Your Time,” was created to help shoppers who live on far away from the IKEA stores and spend a lot of time traveling to the stores.

  • Top 7 Subsidiaries of Walmart: The Biggest Retail Store

    Imagine finding a marketplace, where you can get almost anything and everything. Well, you don’t have to imagine anymore, because a place like that already exists in reality itself. From groceries to furniture, almost everything you need can be found under a single roof, thanks to the world’s biggest retail corporation, Walmart.

    This American multinational corporation was founded in the year 1962 by Sam Walton and has been serving its customer since then. It also comes under the list of the top 5 largest corporations in the world by sales. Approximately 40% of products in Walmart are produced by contractors and manufacturers for the retail store itself, basically, it is private-labeled.

    Walmart has been with its customer as a trusted partner since its beginning and currently has more than 11,000 stores in 27 countries that run under different names. The headquarters is situated in Bentonville, United States, this store sells over 75 million products and largest private company to employ over 2.2 million people.

    This retail giant has captured almost all the largest marketplace and has subsidiaries, almost all over the world. This retail giant mostly concentrates on selling quality products at a reasonable price, thus giving cut-throat competition to its competitors.

    “There is only one boss, The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

    Sam Walton

    In this article, we will talk about all the popular subsidiaries that are owned by Walmart. So let’s dive into it.

    Sam’s Club
    Seiyu Group
    Jet.Com
    Eloquii
    Flipkart
    Bodega Aurrera
    Moosejaw
    FAQ

    Sam’s Club

    Sam's Club
    Sam’s Club

    The child of Walmart itself, Sam’s Club was founded in 1983 by Walmart’s founder, Sam Walton. This member’s only retail warehouse was started to give access to different products and services to those who want to make their small businesses successful.

    This warehouse club offers its members good products at a reasonable value. The headquarters is in Bentonville, United States. Over 600 warehouse clubs over the United States and Puerto Rico, give the members an option to buy products in a huge quantity. The current CEO of the club is Kathryn McLay.

    The club has been able to win customers by offering some features like free shipping to its plus members. The revenue of Sam’s Club is $64 billion in 2021.

    Seiyu Group

    Seiyu Group
    Seiyu Group

    This is a Japanese retails store group consists of supermarkets, department stores, and shopping centers. It was formed in the year 1963 by Seibu Department Stores. It is home to a great collection of fresh food, general merchandise, and clothes and offers them to its customers.

    In the year 2002, Walmart bought about 37% of Seiyu. While in 2003, a deal was signed between Seiyu and Walmart that states it will teach global supply chain practices to the former. Walmart became the owner of Seiyu in 2008 after obtaining the majority stake of the company. With its headquarters situated in Tokyo, Japan, the company is headed by Lionel Desclee.


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    Jet.com

    Jet.com Website
    Jet.com Website

    Founded in the year 2014 by Marc Lore, Mike Hanrahan, and Nate Faust, this is an E-commerce retail store, where one can get anything from groceries to beauty products. The headquarters was situated in New Jersey, United States.

    In the month of August of 2016, Walmart acquired Jet.com with $3 billion in cash and $3 million in Walmart stocks. It is considered the biggest purchase of an e-commerce site in the history of this industry. Unfortunately, Walmart closed Jet.com in the year 2020.

    Eloquii

    This online plus-size clothing store designed trending clothes and accessories for plus-size people. Eloquii Design with its headquarters situated in New York, United States was founded in the year 2012 by Jodi Arnold, John Auerbach, Julie Carnevale, and Steve Zawada.

    Walmart acquired Eloquii in the year 2018 by paying $100 million in cash. Currently, the CEO of this online clothing store that is the destination of fashion for plus-size people is Mariah Chase.

    Flipkart

    India’s one of the largest online retail stores was founded in the year 2007 by Binny Bansal and Sachin Bansal. It is situated in Bangalore, India; it is undoubtedly currently one of the biggest online marketplaces that offers 30 million products to its customer in 70 plus categories.

    Walmart in 2018 grabbed the opportunity and acquired Flipkart for $16 billion. From 100 orders per day to 10,000 orders per day, it has come a long way, Walmart decision to acquire it is surely one of the greatest deals. The CEO of Flipkart is Kalyan Krishnamurthy and its revenue as of 2020 is Rs 34,610 crore.


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    Bodega Aurrera

    Bodega Aurrera
    Bodega Aurrera

    The biggest Mexican food and beverage store was founded in the year 1958 as Aurrera. In 2001, Walmart bought Bodega Aurrera, currently, its headquarters is situated in Mexico City, Mexico.

    This subsidiary of Walmart is the leading grocery store and has over 2044 plus stores all over the region. As of now, the CEO of Bodega Aurrera is Raul Quintana.

    Moosejaw

    Moosejaw
    Moosejaw

    This retail store mostly offers outdoor clothing like sweatshirts, hats, short shoes, and objects required for camping and traveling. Founded in the year 1992 by Robert Wolfe and David Jaffe, this online e-commerce site was acquired by Walmart in the year 2017 for $51 million. From snowboarding to rock climbing, to hiking, every item needed for this adventure can be found in Moosejaw.


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    Conclusion

    With acquiring so many subsidiaries since its founding in 1962, it has become one of the biggest companies in the world and took the spot of Number 1 by revenue. Apart from offline retail stores, it is acquiring the biggest e-commerce stores of different countries to spread its business. Walmart is in the mood of world domination and at this point, it is not going to stop at any moment.

    FAQ

    Who owns Walmart?

    Walmart is owned and controlled by the Walton family.

    What is the revenue of Walmart?

    The revenue of Walmart is 55,920 crores USD as of 2021.

    Who is the founder of Walmart?

    Sam Walton founded Walmart in 1962.

  • Top 10 Best Grocery Delivery Startups in India

    The pandemic has made us shift entirely to digital. But there are few things that we often doubt in the digital platforms. Buying fruits and groceries have always been conventional when it comes to purchasing. But with such a dreadful pandemic across the globe, people have taken the initiative to bring this grocery service in your footsteps. Well, yes! That’s right.

    In India, dozens of online companies are established to facilitate grocery shopping online and delivering it to the customers with full covid-19 precautions. With such a rushing and demanding lifestyle, shopping through conventional offline methods has become very tacky. In such cases, grocery startups are founded, where you can buy anything with just a few taps on your smartphone.

    Groceries play the most significant role in our lifestyle. We need food items and other household products daily. Grocery application makes it absolutely convenient so that we can buy all our grocery items any time we want, with no boundary of time. These applications facilitate purchasing and delivery of the grocery item to the customer’s house. This article would help you in knowing the best grocery startups in India, available for you any time. Let’s get started!

    Big Basket
    Grofers
    Dunzo
    Nature’s Basket
    ZopNow
    JioMart
    Licious
    Paytm Mall
    Country Delight
    Qtrove
    FAQ

    Big Basket

    Big Basket Website
    Big Basket Website

    The largest digital supermarket in India, Big Basket is widely known for its broad range of household and grocery products. Big Basket is considered the number one online grocery application in India. It provides a product range of around 14,000 items for customers to choose from. It offers absolutely convenient payments services and express delivery within 2-3 hours. Big Basket has formerly received the honor of ‘Consumer Internet Company of the year’ by VCCircle.

    Big Basket is preferred by almost everyone, ranging from working professionals to school children. It offers various discount offers to its customers. It offers free home delivery for orders above Rs 1000. Big Basket serves majorly in the top seven cities that include Mysore, Pune, Chennai, Mumbai, Bengaluru, and Hyderabad.

    Grofers

    Grofers Website
    Grofers Website

    Grofers, a very prominent digital retail store that offers multiple categories of grocery products to its customers. The company’s products range from organic stalls, beverages, snacks, vegetables, dairy products, and many more. Grofers was established in 2013 and headquartered in Gurgaon, India.

    Grofers is associated with several brands such as Pepsi, Colgate, Aashirvad, Dabur, and many others. Its mobile application is available on both platforms of Android as well as iOS. Its home delivery facility is available in Bengaluru, Delhi, Gurugram, Mumbai, and others, across India.

    Dunzo

    Dunzo Website
    Dunzo Website

    Dunzo is well-known for its incredible express delivery within 45 minutes. This grocery application holds a wide range of products including beauty products and vegetables.

    They deliver items from your nearby grocery stores also. Its functions are accessible in Delhi, Mumbai, Noida, Hyderabad, Bengaluru, Gurgaon, Chennai, and Pune.

    Nature’s Basket

    Nature's Basket
    Nature’s Basket

    Nature’s Basket is one of those grocery startups that are established by the Godrej Group, in India. Godrej Group offers the best quality of grocery products from a broad range of categories.

    Its product is specifically manufactured from foreign countries such as Cheese from France and Italy, Spices from Asia, organic supplies from India, and many others.

    ZopNow

    ZopNow is a very well-known online grocery store which offers a wide range of products for its customers. They offer biscuits, pickles, sauces, frozen foods, vegetables, sweets, and many other beauty products. Moreover, it provides kitchen and home products as well.

    ZopNow is widely famous for its customer’s experiences and services. It offers a huge range of discounts and offers. Its services are available in Delhi, Gurgaon, Faridabad, Noida, and Ghaziabad.


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    JioMart

    Jiomart Website
    Jiomart Website

    Well, Reliance is known by everyone! And when it comes to Jio, it has brought some incredible deals for Indian. And among these, JioMart is one of the most incredible online grocery stores. Its mobile application is available on both iOS as well as Android.  

    JioMart functions in almost every metro city including Ahmedabad, Mumbai, Bengaluru, Hyderabad, Delhi, Meerut, Agra, and others.

    Licious

    Licious Website
    Licious Website

    The very famous digital marketplace for meat and seafood is Licious. It provides absolutely fresh, packed, marinated, vacuum-sealed meat and seafood. Licious was founded in 2015, headquartered in Bangalore, Karnataka, India.

    Licious functions on a zero inventory model and offers a subscription model for pre-fixed delivery products and dates. Its mobile application is available on both Android and iOS.

    Paytm Mall

    Paytm Mall is considered the fastest growing e-commerce marketplace that provides the service of grocery shopping and delivering from customers’ houses. Paytm is counted among the most prominent E-commerce platforms after Amazon and Flipkart.

    Paytm Mall offers a wide range of products such as fresh vegetables, dairy products, fruits, and many others at affordable prices. Its mobile application also provides FMCG products for online sales and other grocery items.


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    Country Delight

    Country Delight Website
    Country Delight Website

    Country Delight is counted among the top online grocery stores in India. It provides a wide range of dairy products. The company is very significant with its services and delivery.

    Country Delight was founded in 2015 and established in Gurgaon, India. The company also functions with some quality management systems with quality testing at the manufacturing level, farmers level, and with accredited food testing laboratories.

    Qtrove

    Qtrove is an online platform that offers various handicraft products for its customers. Its product range includes homemade chocolates, jams, ells sauces, home decor products, cold-pressed juices, skincare, and others.

    Qtrove is headquartered in Bangalore, India with some very advanced investors such as Brand Capital, Navodya and K Ganesh.

    Conclusion

    With digitization in every sector, grocery and household products are also available on the Internet. Today, the life of every individual has become very tacky and hectic. That’s why people search for an online platform that provides the required services.

    Many prominent companies are established in India with great grocery services. Therefore, it has become quite tough to choose the right one. And for that purpose only, we have brought this article. Stay tuned for more updates!

    FAQ

    Are grocery delivery services profitable?

    Yes, Grocery delivery services are profitable ventures.

    How do delivery companies make money?

    Delivery companies make money by charging the customers a delivery fee that is fixed or depend on the distance travelled.

    Which are the top grocery delivery startups in India?

    Big Basket, Grofers, Godrej Nature’s Basket and ZopNow are the top grocery delivery startups in India.

  • How Tata will soon compete Jiomart

    TATA Group has been looking to acquire the grocery delivery startup Bigbasket. The company has received approval from The Competition Commission of India (CCI) to acquire the unicorn grocery delivery startup of India. Let’s look at how TATA will soon compete with Jiomart and the further details of the acquisition of Bigbasket.

    Tata to Acquire Bigbasket
    Why Tata is Planning to acquire Bigbasket
    Value and details of the Deal
    About BigBasket
    FAQ

    Tata to Acquire Bigbasket

    The latest deal of TATA digital is to acquire a stake in the B2B arm of Bigbasket which is Supermarket Grocery Supplies Private Ltd (SGS) which will let TATA digital to indirectly acquire Bigbasket’s Online Retail Business Innovative Retail Concepts (IRC). This will take place through separate transactions.

    The deal will let TATA digital to control both Bigbasket’s retail and wholesale business units. The CCI(Competition Commission of India) has said that the proposed deal will not lead to any problems or changes in the competitive landscape in India. CCI has said that irrespective of the manner in which the relevant markets are defined the deal will not cause any effect in the competition in India.

    Why Tata is Planning to acquire Bigbasket

    TATA Group has got the approval from the Competition Commission of India to acquire the grocery delivery unicorn startup with a stake of 64.3 %. The acquisition is expected to be done through TATA digital which is the digital arm of the TATA group.

    TATA digital has plans to launch a super app by this year. The planned super-app is a step towards competing with the digital business conglomerates such as Amazon, Reliance Industries and Flipkart which is owned by Walmart.

    The app is expected to help the consumers to get access to services such as ordering food and grocery, fashion and lifestyle, insurance and financial services, consumer electronics and consumer durable products, education, healthcare and bill payments.

    The company also has talks to acquire 1mg which will be a part of the strategy to expand its e-pharmacy offerings to its customers.


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    Value and details of the Deal

    The exact value of the transaction has not yet been disclosed. The estimation according to the market is around USD 1.8 to USD 2 billion. According to the deal, most of the existing investors of Bigbasket will be exiting the company which includes the Chinese based e-commerce platform Alibaba.

    According to the earlier reports, the TATA group is expected to buy the 30 % stake of Alibaba in the online grocery company Bigbasket. The Bigbasket’s top management which includes the co-founder and CEO of the company Hari Menon and others are expected to continue on the board.

    According to the terms of the deal, TATA group has said that it will allow the company to list on the public markets as early as 2022.

    Tata Bigbasket Acquisition
    Tata Bigbasket Acquisition

    About BigBasket

    BigBasket is a trade name of Supermarket Grocery Supplies Private Ltd. The company was founded in the year 2011 and has its headquarters located in Bangalore, India. It is an online grocery delivery service that primarily focuses on delivering grocery foods that are found in convenience stores, home essentials and food supplies to its customers.

    The company entered the unicorn club of India in the year 2019 after raising a capital of around USD 150 million in the Series F funding. The funding was raised from the companies such as Alibaba, CDC Group which is backed by the UK Government and Mirae Asset Global Investments of South Korea.

    FAQ

    Is Walmart investing in Tata?

    Walmart is planning to invest upto $25 billion in Tata Group’s super app.

    Which Tata company is buying big basket?

    Tata Sons Pvt. Ltd has agreed to acquire control of India’s largest online grocer Bigbasket for more than $1billion.

    Is Tata digital listed?

    Tata Digital Limited is a Public incorporated on 11 March 2019. It is classified as Non-govt company.

    Conclusion

    The acquisition of Bigbasket is a huge step taken by the TATA group to increase its competency level in the digital retail business in India. The already existing companies which include Jiomart, Amazon and Flipkart are expected to face a huge competition from this acquisition.

  • JioMart VS BigBasket: Top Contenders Of Online Grocery Market

    In the year 2019, Reliance Industries launched their own online groceries ordering website called JioMart, this was meant to be an alternative for the other grocery websites like BigBasket which is a well-established company in the market for the last few years. BigBasket has the experience and expertise of almost a decade, while JioMart launched in 2019 is already gaining users rapidly.

    However JioMart has an added advantage which is pricing, JioMart offers a flat 5% minimum discount on MRP on all their products which is pretty similar to DMart’s model, this model helped DMart become an overnight success story in India with their malls being found left, right and center in most Indian cities today. Hence why, Mukesh Ambani’s digital grocery JioMart is scaling at a pace for its competitors to take a very hard look at their ventures.

    JioMart is currently receiving orders at 250,000 per day. At the same time, the old players in the market such as Big Basket is receiving 220,000 per day respectively during the coronavirus induced nationwide lockdown, Bigbasket however has seen per day orders to rise around 190,000 and 300,000 levels respectively. JioMart operates in 200 cities, while Big Basket operates inly in 30 cities.


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    A brief about BigBasket

    Big Basket is one of the largest online grocery super market in India. The company was founded in 2011 by Hari Menon, VS Sudharkar, VS Ramesh, Vipul Parekh and Abhinav Choudari. It is headquartered in Bengaluru and operates in 30 cities in India. Big Basket offers variety of products such as fresh fruits, vegetable, food grains, oil, masala, poultry and meat, packaged snacks, beverages household supplies including healthcare products.

    It has more than 20,000 different from 1000 different brands across its catalog. The valuation of the company is 1.8 billion, reaching the unicorn status. Bigbasket has revenue of around $3.2 million and approximately 4,000 employees. It delivers to various cities in India such as Hyderabad, Mumbai, Pune, Chennai, Delhi, Noida, Mysore, Coimbatore, Vijayawada, Kolkata, Ahmedabad, Lucknow, Kanpur, Gurgaon, Vadodara, Vizag, Surat, Nagpur, Patna, Indore, Chandigarh, etc.

    Big basket was launched at a time when India’s urban workforce in cities was finding it difficult to allocate time to buy groceries and home essentials. Bigbasket gave its customers a flexibility to place their order anytime and get the things delivered at their preferred time. Bigbasket comes with the promise of having low prices and prompt delivery services.

    The logos of bigbasket and jiomart
    The logos of bigbasket and jiomart

    A brief about JioMart

    JioMart is an Indian online grocery delivery service, started as a joint venture between Reliance Retail and Jio platforms. JioMart delivery grocery and daily essential from nearby stores. The platform was soft launched in December 2019. A pilot was launched in selected areas of Navi Mumbai, Thane and Kalyan in April 2020. In May 2020, Jiomart launched in 200 cities and towns in India.

    Within a few days of its launch the JioMart Application crossed 1 million downloads. In October 2020, JioMart signed an agreement with Infibeam Avenues. JioMart is an online selling channel format of Reliance Retail Limited. We offer you convenience of shopping everything that you need for your home. The website sells products like fresh fruits and vegetables, cereals, packaged food, bakery and dairy, frozen and pet food, household cleaning items to your specialized beauty and personal care products from a single virtual store.

    JioMart is an online grocery store that provides 50,000 plus grocery products at discounts rates at your doorstep through an express delivery system. The company follows the on-demand model. JioMart also avoids using the system of warehousing and partner with local retailers instead. These retailers will source the grocery products and deliver it to the customers. JioMart’s app is available for download on Google Play Store and Apple Store.


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    Features of Bigbasket

    BigBasket has over 10 million customers. While the companies target audience is the working people, students and old people who don’t have the energy to go to grocery stores or to even stand in lines and buy the necessary products. Big basket helps people to browse through a huge variety of quality grocery items. Big basket helps these people to browse through a huge variety of quality grocery items.

    BigBasket home page
    BigBasket home page

    When the customers can order the required products which will be delivery within 90 minutes for express delivery or next morning for slotted delivery. There are three types of delivery systems which are

    • Slotted delivery: Customers can pick a convenient slot when they want their purchase to be delivery.
    • Express delivery: This service can be availed by customers in cities like Bangalore, Mumbai, Pune, Chennai, Kolkata, Hyderabad and Delhi NCR. Delivery will be done within 90 minutes

    The company has BB specialty stores: Big Basket has partnership with specialty stores like Karachi bakery. Customers can request a product from the store which will be delivered within 90 minutes. Big basket has acquired 100% stakes in milk delivery ventures Raincan and morningcart. The milk delivery service was branded as BB daily where customers can get milk delivered to their home in the morning everyday through subscribing for a fee.


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    Features of JioMart

    JioMart will operate on the online to offline business model, it will connect with the local retailers and deliver goods to customers by procuring then from the nearest store located in the customer’s vicinity. This is unlike Grofers and BigBasket that use warehouse model. JioMart helps the correct the unorganized retail sector and help local shopkeepers whose businesses were adversely affected due to competitive pricing and warehousing strategies of online retail stores.

    JioMart home page
    JioMart home page

    In addition to increased sales and margins, these shopkeepers will be equipped with point of sale (PoS) terminals, integrated billing applications, and GST compliance. It will also upskill them in inventory management and supply chain management. The types of delivery services provided by JioMart are:

    • Free home delivery: It will give you the benefit of delivery of commodities at your doorstep by producing it from the nearby store.
    • No minimum value for free delivery: Sites like Big Basket and grofers det up a minimum value of purchase to avail the free delivery.
    • Express delivery: Express delivery means quicker delivery than ordinary services. In the ecommerce segment, it is generally within 24 hours.
    • No question asked return policy: When you wish to return the goods that you ordered online, you are almost always bombarded with unnecessary questions, JioMart will not ask the customer those questions.
    • Big discounts: The platform gives early discount of Rs. 3000, the platform has come up with a promotional strategy of pre-registration wherein people can save up to Rs. 3000 on future shopping.

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    Funding and acquisitions of Big Basket and JioMart

    BigBasket has received funds worth around $526 million. The investors include Alibaba group, Abraaj Group, Ascent Capital, Bessemer venture partner, Brand Capital, Helium venture partner, ICICI venture, IFC Venture capital group, LionRock Capital, Paytm Mall, Sands Capital management, Sands capital ventures, Trifecta capital and Zodius Capital.

    There are also talks about additional funding of around $200million post which the company would be valued at around $900 million. When it come to the acquisition BigBasket acquisition of delyver in June 2015 for an undisclosed amount. Delyver was also an online grocery store and its specialty was using local stores to deliver groceries to people. Now, all business assets of delyver have been merged with bigbasket.

    The Reliance Industries has acquired or invested in several companies, which are now under Jio platforms. Some of them Haptik, Embibe, Radisys, Reverie, Grab a Crub, EasyGov, Asteria Aerospace, Tesseract. The companies that have a stake in the Jio platforms are KKR, Public Investment fund of Saudi Arabia, Vista equity partners, Silver Lake Partners, Mudabla Investment Company, General Atlantic, Google and Facebook among others.

    Valuation of JioMart and Big Basket

    In May 2020, the enterprise value of Jio platform was estimated to be $72 billion. The company was also reported to be valuable than all other businesses of RIL put together. Morgan Stanley has valued the net asset value of Reliance Retail at $29 billion the company estimates the e commerce will account for 15% of all retail sales in India by 2023. Big Basket on the other hand has the valuation of over $1.2 billion.

    Big basket raised $300 million in February 2018 as part of its series E financing, which was led by the Alibaba Group. This gave the company a post-money valuation of $850 million. According to market sources, BigBasket is scouting for additional funding of $350-400 million at a valuation of about $2 billion. BigBasket has hence upped growth targets for FY21 by 40-50 per cent.


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    Workflow and Navigation of both websites

    When it comes to workflow both the websites are similar overall ordering process, you sing up using email and phone number, selection or area or pin number, adding item to the cart, clicking on the checkout button to finally finish the payment process. BigBasket has a much wider variety of categories for products, while JioMart needs to work more in this area. However, JioMart is gets a point as it has the multi search feature. With the help of this feature the user can search multiple products in one go and the combined results will be displayed.

    Navigation and search on big basket and jiomart
    Navigation and search on big basket and jiomart

    Wallet and checkout

    JioMart does not have a wallet, it is also difficult choose an option to apply discount vouchers or choose a delivery slot. However JioMart directly refunds to your online payment method in case there is an adjustment later and they also have an option of crediting the amount to your store credit account. In contrast BigBasket provides lots of options during checkout such as the ability to apply a voucher, use balance from the wallet select a delivery slot, etc.


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    Storage Levels

    JioMart orders are sourced from your nearest retail outlet of reliance Fresh or reliance mart unlike BigBasket which are sourced from their own warehouses. This way JioMart has an advantage that is their sources like Reliance fresh are already established enterprises unlike the Big Basket warehouses, so they didn’t have to create their supply chain from scratch. Also, I think their stocks will churn out much faster as both online and offline buyers will buy from the same sources.

  • The Covid-19 Pandemic Proved To Be Lucrative For These Industries

    The sudden outbreak of the Covid-19 pandemic has left no industries and sectors unscathed, worldwide. And many parts of the economy have taken a hit because of it.

    While the pandemic has created global economic uncertainty, it has also proved to be lucrative for some industries and created new markets and opportunities. In fact, some of them are seeing more business than they ever have. The world has changed, for now, and so has the needs and wants of consumers.

    How the Pandemic affected this industry in a good way.

    These are the companies that are thriving even in these unprecedented times.

    Online Training & Education Services

    The coronavirus pandemic has led to the shutting down of schools, colleges, and other educational institutions. This has given rise to online home-based learning, using digital platforms. This has led to the acceleration in the integration of information technology in education, where online education has become an integral component of school education.

    The increase in demand for the online training and education sector can lead to aggressive hiring. Even for those without any teaching qualifications, apart from tutoring, there are a plethora of jobs in this sector, like designing, communicating, software engineering, etc.


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    Home Goods

    While people are forced to stay in homes due to the inescapable lockdown, they are now spending more time and money on redecorating and refurnishing their houses. They want to decorate every corner that seemed imperfect to them earlier but couldn’t buy time to take care of it.

    Now that people spend every day, all day staring at their home, they are finally purchasing home decor products like potted plants, wall art, accent pillows among others.

    Agricultural Technologies

    The lockdown in various countries have severely diminished global production capacities and disrupted global supply chains. Food agencies over the world are planning to have the majority of the food produced locally by harnessing technology, increasing the amount of space dedicated to farming, and supporting local agriculture.


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    To scale up operations and meet the surge in demand for locally-produced crops, job opportunities in this sector are fast-growing. These jobs include horticulture technician, farm engineer (specializing in robotics and automation), an events executive for the marketing side of things, and the like.

    Pharmacies

    Health has become a priority more than ever. With deaths due to the coronavirus all around the corner, people are threatened and so they are prioritizing health issues above all. Pharmaceutical companies have added a surge of openings in the lockdown.

    Pharmacies

    Home Fitness Equipment

    Lockdown has enabled people to fulfill their long-forgotten or neglected fitness goals. While others want to maintain their form just like before the pandemic. But the closure of all gyms led them to boost the sales of home fitness equipment. As a result, many fitness enthusiasts and newbies are spending not just on yoga mats and small weights, they now want professional-quality home gym equipment, so their workouts don’t suffer during this quarantine.

    Courier Pick-Up and Delivery Services

    The delivery and pick-up industry is the most profitable in the coronavirus pandemic. Not only are people ordering food online, but they are also increasingly ordering essential groceries and other food items. Because of the fear of catching corona, people nowadays do not want to step out of their houses, especially in metropolitan cities. Hence, the delivery service is the need of the hour.

    There are so many relevant employment opportunities included in this industry apart from being a delivery driver. From data analysts to UX designers to account management staff, there are plenty of well-paying choices for qualified jobseekers within the industry.

    Delivery services of restaurant businesses

    Tech Support

    With physical call centers and operation centers closing down, companies are left with the need for agents to still take customer and technical support calls. Especially with the increase in remote work, more people than ever need support with setting up and pairing devices or troubleshooting errors.

    SkinCare

    Self-Care is trending nowadays. In response to the emotional stress of this time, many people are putting in a little extra effort with pampering themselves with skincare products. Many people also want to make sure they still look just as young and vibrant as they did entering this pandemic when they exit it. As a result, the skincare industry is on the rise.

    Teleworking Software

    Telecommunication has been on a steady incline for the last 5 years. As more states try to practice safety at home and maintain social distancing, companies have transitioned almost fully to remote work. In order to successfully enforce a work remote culture, employees need a broader reach through video conferences, online meetings, chat, and mobile collaboration services. This implies that telecommunication has been on a steep and sudden incline with teleworking software as the foundation for this new workplace model.


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    Augmented Reality Software

    The retailers who are surviving this pandemic must adapt, and for many, that means turning to augmented reality (or virtual reality) software. Due to social distancing, everything has drifted online. Furniture companies are now creating apps to allow customers see how a chair might look in their living room. Realtors are offering clients apps that allow for 3D tours of homes. And of course, bored individuals at home are buying VR equipment for entertainment purposes.

    Grocery Stores

    The shopping markets have quickly transformed from the inevitable errand people used to have on their to-do lists to the only outing allowed throughout the quarantine. This leads to an increase in the business of grocery stores.

    Supermarkets are also looking for support from stocking shelves all the way to managing supply chain logistics, handling public relations, and software development engineering.


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    In times of such great uncertainty, people’s routines and purchasing habits go out the window, which opens up the opportunity for businesses who can pivot operations and invest in new technologies to adapt to the changing climate. Now, more than ever, it’s important for companies to understand the environment we’re living in and adapt to it. These are the companies that will not only survive during the pandemic but also move ahead of their competition.