Tag: sunglasses

  • Top 10 Eyewear Brands in India – Best Spectacle & Sunglasses Companies

    With the developing and expanding digital platforms, things (especially shopping) have become extremely handy and fun. You do not need to visit the market or mall to purchase something. Digital platforms and the Internet have made shopping absolutely convenient, and you can have your product on your doorstep. E-commerce websites have shown massive growth graphs and are becoming more popular than physical stores and markets.

    Nowadays, every little thing is available on the Internet, and you can purchase any item just by clicking some buttons. From electronics to vegetables, and even Eyewear products are also available online, so that you can purchase anything without getting yourself into any physical activity.

    Eyewear plays a very amusing role in our fashion statement. That’s why it needs to be classy and suitable for our face and eyes. The eyewear industry has experienced enormous growth over the past few years. Numerous eyewear brands in India offer you various types of categories and features that would help you in choosing your eyewear product.

    And as celebrities promote several popular brands, people become more amused by their style and choice of eyewear. Therefore, these eyewear brands have become more popular. In this article, we present to you some very prominent eyewear brands in India. Let’s get started!

    Indian Eyewear Industry and Market Size

    According to IMARC, the Indian eyewear market was worth about US$9.7 billion in 2023 and is expected to grow to US$18.6 billion by 2032, with a CAGR of 7.3% between 2024 and 2032. Indian eyewear brands are gaining popularity for offering stylish designs, quality craftsmanship, and affordability to meet the diverse needs of consumers.

    India’s growing economy is giving the market a big push. With higher disposable incomes, people are now willing to spend more on luxury eyewear. Greater awareness about eye health, thanks to public initiatives and marketing campaigns, has also encouraged regular eye check-ups and the proper use of corrective lenses.

    Online shopping is another growth driver. E-commerce makes it easier for consumers to browse a wide variety of brands and styles from the comfort of their homes. Social media has also influenced the fashion side of eyewear, with global luxury brands introducing stylish, well-crafted designs that appeal especially to Gen Z and Millennials.

    Top 10 Eyewear Brands in India

    S.No. Brand Price Range Best For
    1. Lenskart ₹1,000 – ₹6,000 Affordable, trendy eyewear, wide range
    2. Polaroid ₹2,000 – ₹6,000 Polarized sunglasses, casual wear
    3. Prada ₹15,000 – ₹40,000 Luxury fashion, high-end appeal
    4. Coolwinks ₹1,000 – ₹4,000 Budget-friendly, modern styles
    5. Titan Eye PLus ₹1,000 – ₹10,000 Prescription eyewear, family-friendly
    6. Fastrack ₹1,000 – ₹4,500 Youth-oriented, bold and funky styles
    7. Oakley ₹7,000 – ₹20,000 Sportswear, performance eyewear
    8. Carrera ₹5,000 – ₹12,000 Stylish, statement sunglasses
    9. Eyedo ₹1,000 – ₹3,000 Affordable, minimalist designs
    10. Ray-Ban ₹5,000 – ₹15,000 Timeless, iconic sunglasses & spectacles

    Top 10 Spectacle Brands in the World

    Lenskart

    Brand Lenskart
    Founded 2010
    Founder Peyush Bansal and Amit Chaudhary
    Headquarters Gurugram, India
    Lenskart Website
    Lenskart Website

    The extremely popular online eyewear brand in India, Lenskart, has been promising since 2010. The company was the first-ever eyewear brand to establish itself on an online platform. It made purchasing eyewear products very popular and fun.

    Lenskart makes optometrist availability very handy in India. It is customised according to your convenience; you just need to choose a few categories and select some options, after which your eyewear product will be delivered to your address. It is absolutely handy and does not require much of your time.

    It offers you the features to try numerous specs just by sitting at home. Moreover, Lenskart offers several other services and options for you to choose your eyewear product according to your choice and preference.


    Lenskart Business Model | How Does Lenskart Make Money | USP | Business Model Canvas
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    Polaroid

    Brand Polaroid
    Founded 1937
    Founder Edwin H. Land
    Headquarters Cambridge, Massachusetts, USA

    The very prominent and worldwide famous eyewear brand, Polaroid, looks after the proper care of your eyes. The International pioneer eyewear brand whose name came from an amazing invention of polaroid lenses, that changed the definition of optical technology. Polaroid is a leading eyewear brand that offers tons of categories to choose your eyewear product very smoothly.

    It was established in the year 1937 by Edwin Land, and since then, it has always maintained its reputation and strengths. Polaroid is now counted among the top leading brands that use polarised lenses.

    Prada

    Brand Prada
    Founded 1913
    Founder Mario Prada
    Headquarters Milan, Italy

    Prada, one of the most prestigious as well as extremely innovative eyewear brands. It is a very famous brand in the industry of luxury and fashionable products. Prada always keeps up with the trends and focuses on the little details. It offers various services and features that would help you choose the standard eyewear product.

    Prada is a splendid style for fashion accessories. Also, it is well known for its tremendous refined charm and absolutely promising quality.


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    Coolwinks

    Brand Coolwinks
    Founded 2016
    Founder Ganesh Iyer
    Headquarters Hyderabad, India
    CoolWinks Website
    CoolWinks Website

    When it comes to keeping up with the youth and their fashion trends, Coolwinks is the first preference for eyewear accessories. They offer an extremely cool and amusing collection of products that also includes several discount services.

    Coolwinks offers you fashion compliments and always has something new in stock. They offer free shipping and a very promising quality of products. Last year, Coolwinks presented a splendid collection of eyewear products that turned out to be absolutely amazing.

    Titan Eye Plus

    Brand Titan Eye+
    Founded 2007
    Founder Titan Company Limited (a Tata Group company)
    Headquarters Bengaluru, India
    Specs Brand in India - Titan Eye+
    Best Specs Brand in India – Titan Eye+

    Titan, a very well-recognised brand that offers the most amazing collection of watches and eyewear products. Titan Eye Plus is a very promising brand that looks after the incredible design and quality of its products. It is counted among the best online eyewear brands in India.

    Titan Eye Plus offers a wide range of top-notch products that come with great style, complementing your fashion statement. It also offers a warranty on its products.

    Titan Eye Plus is one of the biggest eyewear brands in India that has more than 550 physical stores all around India. They offer plenty of features, such as try-on to make your choice simpler and amusing. When it comes to eyewear brands, Titan Eye Plus is the company that you can trust blindly.

    Fastrack

    Brand Fastrack
    Founded 1998
    Founder Titan Company Limited (a Tata Group company)
    Headquarters Bengaluru, India
    Top 10 Sunglasses Brands in India - Fastrack
    Top 10 Sunglasses Brands in India – Fastrack

    The widely famous brand, Fastrack, has the most incredible collection of watches and eyewear products. The company is very prominent and established in the year 1998 as an urban youth brand. Fastrack always keeps up with trends and steps to the soul of youth by its enormous uprising and adventurous thoughts that come out in its products.

    Fastrack is very well known for its super cool and protective sunglasses that can complement your fashion statement with a modest look. It catches the unique style and applies it to their products. Fastrack is very promising when it comes to product quality and design. It offers a great collection of products for all your moods and attire.


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    Oakley

    Brand Oakley
    Founded 1975
    Founder James Jannard
    Headquarters Foothill Ranch, California, USA
    Top 10 Spectacle Frame Brands in India - Oakley
    Top 10 Spectacle Frame Brands in India – Oakley

    The company was established in 1975, Oakley as a subsidiary of Luxottica, a great Italian company. Oakley is counted among the most standard and top sunglasses brands. It works by designing, styling, and developing great products for every fashion attire, as well as sports performance tools.

    Oakley is an absolutely promising eyewear brand that would never disappoint you, even in the worst temperature and weather. It has a wide range of products for all purposes and occasions.

    Carrera

    Brand Carrera
    Founded 1956
    Founder Wilhelm Anger
    Headquarters Padua, Italy (under Safilo Group)
    Top 10 Eyeglasses Brands - Carrera
    Top 10 Eyeglasses Brands – Carrera

    Carrera is an Italian brand, part of the Safilo Group of Industries. It was established in 1956, and since then, it has been serving high-quality eyewear products. Carrera looks after the enormous range of products that holds an accurate manner of style and design. It mainly manufactures sports eyewear and sunglasses. It is one of the top sunglasses brands in India.

    Carrera offers a wide range of eyewear products that include an array of lenses, shapes, and frames, together with some great iconic and protective features.

    Eyedo

    Brand Eyedo
    Founded 2012
    Founder Ronen Yemini
    Headquarters Mumbai, India
    Specs Brands in India - Eyedo.in
    Specs Brands in India – Eyedo.in

    The very well-known and prominent online eyewear brand, Eyedo, offers a great variety of products for all your choices. Although its online journey began recently, it has been serving physical stores for more than 25 years in the market.

    Eyedo is extremely promising and a great choice for eyewear products. You can rely on this brand. Eyedo offers great features as well as an incredible collection of eyewear products. It makes purchasing eyewear products very handy and wonderful. With its online stores, it is now serving its customers with great expansion.

    Ray-Ban

    Brand Ray-Ban
    Founded 1937
    Founder Leonardo Del Vecchio
    Headquarters New York City, New York, USA
    Top Eyewear Brands in India - Ray-Ban
    Top Eyewear Brands in India – Ray-Ban

    The American-based brand, established in the year 1937, Ray-Ban, offers a great collection of eyeglasses and sunglasses. It possesses a very amusing collection of designs that are proven to be very classy, timeless, and the latest trend.

    Ray-Ban eyewear products complement your fashion with a great mixture of style and practicality. Wayfarers and aviators are the most famous products of Ray-Ban.


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    Conclusion

    Eyewear has always been pretty amazing in complementing your fashion style. It adds more charm and style to your getup and makes you look more elegant and classy. That’s why it’s very necessary to choose the right eyewear product that suits your eyes, face, and style perfectly.

    Several sunglasses and eyewear brands in India offer you great features and services to make your purchase more fun and precise. These brands include a great collection of products right for your mood and style.

    Several brands even keep up with the trends to provide you with the latest fashion and design of eyewear products. It’s essential to choose the right product for you. Therefore, through this article, you know the most promising eyewear brands in India.

    FAQs

    Which is the best spectacles brand in India?

    Some of the best eyewear brands in India are:

    • Titan Spectacles
    • GKB Spectacles
    • Fastrack Spectacles
    • Ray-Ban Spectacles
    • Tag Heuer Spectacles

    Who owns Coolwinks?

    Essilor International owns the Indian eyewear brand Coolwinks.

    Which is the best eyewear brand?

    Some of the best eyewear brands are:

    • Lenskart
    • Polaroid
    • Prada
    • Coolwinks
    • Titan Eye PLus
    • Fastrack
    • Oakley
    • Carrera
    • Eyedo
    • Ray-Ban

    Which spectacle lenses are best in India?

    Best spectacle lenses are:

    • Crizal
    • Varilux
    • Eyezen
    • Xperio
    • Optifog

    Who owns Lanskart?

    Peyush Bansal owns Lenskart. He is the founder and CEO of Lenskart.

  • Why Google Glass Failed? | Biggest Marketing Lessons to Learn from Google Glass Failure

    Have you ever wondered about the next level of revolution in technology? Well, a world-famous company had thought this through years ago. In fact, they were very near to making this revolutionary development in wearable technology. But, they failed! Must be wondering why? That company was Google, which took the initiative of bringing the most evolved technology measure.

    Years ago, Google developed a smart wearable product named Google Glass. This was known to be Google “moonshot” technology. The image behind the invention was utterly brilliant but, the product didn’t come to stand on its expectations. The product was highly criticized around every aspect from price to safety.

    Google focused on hyping and uplifting people’s expectations for its products but didn’t bring out the harsh reality or its lacking in the market. This led to the major failure of Google Glass. The product’s marketing campaign kept on promoting the product as the future’s precursor technology.

    But with so much dedication and evolved technology, how and why did the Google Glass fail? This revolutionary high potential holder product was largely rejected by the consumers from the mass-market. Google Glass failed in many elements such as health and safety concerns, extensively high price, heat issues and many more.

    In this article, we have discussed these issues briefly and brought out a case study on how Google Glass failed!

    Reasons for Google Glass Failure

    Marketing Lessons to learn from Google Glass Failure

    Google Glass failure case study

    Reasons for Google Glass Failure

    Concerns over Health and Safety

    As soon as the announcement and description of Google Glass came out among the people, there were some major concerns regarding its safety measures and how it could adversely affect our health.

    People were concerned whether it would be safe to use Google Glass every day. Because as per the description, the product was expected to radiate carcinogenic radiation very close to our minds and eyes. However, other brand’s products also emit many harmful radiations, but they don’t make direct contact with our skin.

    Moreover, Google Glass could capture any image at any time so there were some concerns raised for the privacy and piracy of lives. It could capture anything randomly without the knowledge of other people.

    No clear Functioning

    Google Glass
    Google Glass

    When a new product is launched in the market, the first question that comes is what issues does this product resolve. The functioning of the product is set before its invention. You cannot build a product based on whether people would be interested or not. Because planning the functionality of any product establishes the ground goals you are achieving with that product. Marketing strategy, promotion, target marketing and everything should be pre-planned.

    However, Google Glass didn’t stand on any of these scenarios. It had two functions: capturing pictures very quickly and searching anything on the Internet in seconds. There wasn’t any usual or practical usage of this product. Therefore, it doesn’t bring any major benefits to the customers.


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    Battery Issues

    Poll result for Google Glass Battery Hours
    Poll result for Google Glass Battery Hours

    Google Glass had a fixed battery limit of 4 hours, which means you need to keep on charging the glass after every four hours. The product could be discharged any time without your knowledge and then, it would be just useless until you charge it completely.

    The energy consumption in this product was much more than usual. This would result in some major problems after purchasing. And, also there aren’t any standard charging specifications. No matter how many times you charge it, it will be down after a few hours.

    Overprice

    Even with these drawbacks, Google Glass cost around $1,500. Although people were highly disappointed with this product, Google didn’t minimise the pricing. It kept on with the price of $1,500.

    The concerns related to Google Glass were not just random, these issues majorly affect the usage and functioning of this product. These issues couldn’t be resolved after 2-3 sales, in fact, these required some well-researched and evolved changes.

    Language Issues

    Google Glass only worked properly with a native English speaker from the US or UK. But when it comes to sending or commanding in any other language, Google Glass wouldn’t recognise it.

    The major drawback is it cannot be corrected with the keyboard (as in smartphones) because there isn’t any. So it means you can only command in British or American English. That’s why it would become absolutely tough to handle.


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    Heating Issues

    There were some critical concerning issues regarding the heating of Google Glass. When you record a video of 10-15 minutes, it becomes excessively heated because of the intensive computation working. Then, you would need to cool it down immediately otherwise it could cause some high damage not definitively wrong for health.

    Marketing Lessons to learn from Google Glass Failure

    Before launching any revolutionary and high-tech product, you must take a look at the lessons to be learnt from the failure of Google Glass. These lessons are widely described in the following points.

    • Underline the everyday benefits of your product boldly, with the help of paid media who strengthen your product’s PR.
    • Release the product with a short and quick scheduled time to embrace the momentum of purchasing.
    • Do not repeat the mistakes done by Google in the case of Google Glass.
    • Launch your product with utter clearance on what goals you expected to achieve through your product.
    • Maintain and monitor your product advertising and marketing to get a better experience as well as the opportunity to amend the drawbacks.

    Conclusion

    Google had put a great fraction of creativity and technology with Google Glass. It did try to monetize wearable technology. But, it lacked some major elements which resulted in a complete backup for this product. Google may have some very great and interesting plans and ideas for technology but, it does lose in the basic points of checklist.

    Technology is evolving but, with this evolving technology, you must keep in mind that the requirements of consumers are fulfilled. The evolution of technology is in the hands of companies like Google but, the question is, whether the future is products like Google Glass or others?

    FAQs

    What does Google Glass do?

    Google Glass was a wearable computer that could function as a hands-free smartphone, letting users access the mobile internet browser, camera, maps, calendar, and other apps by voice commands.

    When was Google Glass launched?

    Google Glass was launched for public retail on 15 May 2014. The early prototype version “Glass Explorers” was launched in the US in 2013.

    How much money did Google Glass lose?

    Google lost around $895 million on moonshot projects – Google Glass.

    Why did Google Glass fail?

    One of the biggest reason Why Google Glass failed is because it lacked the clarity on why the product exists. The designers did not clearly define or validate, what solutions Google Glass would give for its users, or how customers would use the glasses.

    What were the main reasons for Google Glass failure?

    The main reasons for Google Glass failure were the issues in the wearable device:

    • Concerns over Health and Safety
    • No clear Functioning
    • Battery Issues
    • Overprice
    • Language Issues
    • Heating Issues