India’s cosmetic industry is on a rapid growth trajectory, driven by shifting lifestyles, increased awareness of personal care, and the emergence of a powerful middle-class consumer base. On a global level, the cosmetics market was worth nearly INR 30.8 lakh crore in 2022, and experts expect it to keep expanding at around 5.1% CAGR between 2021 and 2030.
Furthermore, with consumer demand increasing and constant innovation bringing new trends, this industry has become one of the most exciting spaces for entrepreneurs to explore. It is an ideal choice for those aspiring businessmen who are looking to step into a high-potential business in cosmetic product franchises provide a golden opportunity.
Why Strong Branding Is Key to Cosmetic Franchise Growth?
Foundations of Cosmetics Franchise Success
Build Instant Customer Trust: A recognized brand comes with built-in credibility, making it easier to attract customers. Trusted names lead to faster sales and repeat buyers, giving franchise owners a clear advantage over new, unknown stores.
Offer a Wide Range of Products: Top franchises provide a variety of products for different skin types, budgets, and preferences. This helps reach more customers and increases revenue opportunities.
Get Proper Training and Support: Good franchises offer training in product knowledge, sales, and store management, along with marketing guidance, making it easier to run the business successfully.
Continuous Help for Smooth Operations: Franchise partners get ongoing support, like: Marketing materials and promotional campaigns, staff training for better service, guidance to handle everyday business challenges
Stay Ahead with Trends: The beauty industry changes fast. Franchises provide access to trending products and research-backed insights, keeping the store relevant and in demand.
Meet Changing Customer Preferences: Modern customers prefer Natural and organic products, eco-friendly packaging, personalized beauty solutions, franchises help align offerings with these trends, boosting customer loyalty.
Expand Through Online Sales: E-commerce allows customers to shop anytime, anywhere. A franchise with a user-friendly website and app can reach more people and increase sales.
Use Digital Marketing to Grow: Franchises support growth through:
Why India’s Cosmetic Franchise Market Is a Golden Opportunity?
Himalaya Ayurveda
Founded
1930
Investment Required
INR 7–25 Lakhs
Himalaya is one of India’s most trusted Ayurvedic and wellness brands, with over 90 years of legacy. For franchise owners, this trust translates directly into ready-made customer demand. The brand’s wide product portfolio spans skincare, haircare, personal wellness, and natural medicines, ensuring consistent sales throughout the year.
What makes Himalaya especially attractive for franchisees is its strong recall value, global presence, and loyal customer base, which means you don’t need to spend heavily on brand-building.
Lakmé
Founded
1952
Space Required
600 Sq. ft
Investment Required
INR 50–60 Lakhs
Lakmé, a household name in India’s beauty industry, is owned by Hindustan Unilever and has been setting beauty trends for decades. From skincare and haircare to color cosmetics and salons, Lakmé offers a complete beauty ecosystem. Today, it has over 240 stores in 60+ markets, supported by 2,200+ experts who serve more than 1 million customers. Partnering with Lakmé means joining a brand that’s trusted by generations of Indian women.
Colorbar
Founded
2004
Space Needed
200 – 500 sq. ft.
Investment Required
INR 10 – 20 Lakhs
Colorbar is India’s third-largest cosmetics brand, admired for its luxury European formulations that rival international names. With a strong presence through exclusive outlets, partner stores, and a thriving online reach, Colorbar offers franchisees a premium beauty retail experience. Moreover, it is known for its bold colors and innovative products in makeup, skincare, and accessories. The brand has created a niche with younger audiences and beauty enthusiasts alike.
MAC Cosmetics
Investment Required
INR 40 – 50 Lakhs
MAC is a global beauty icon, known for celebrating diversity with products designed for all ages, races, and genders. From professional makeup kits used backstage at fashion shows to everyday essentials loved by consumers, MAC has built an unmatched reputation in the beauty world. Owning a MAC store not only offers strong brand recall but also ensures access to a wide audience of makeup professionals and enthusiasts.
SUGAR Cosmetics
Investment Required
INR 10 – 20 Lakhs
SUGAR Cosmetics has become a cult favorite among Gen Z and millennials, thanks to its bold branding, striking packaging, and performance-driven products. The brand offers a 100% cruelty-free range across lips, eyes, face, nails, and skincare, ideal for Indian skin tones. With a presence in 35,000+ retail outlets across India and growing rapidly, SUGAR’s franchise opportunity is perfect for entrepreneurs looking to tap into the booming premium beauty segment.
Modi Revlon
Investment Required
INR 20 Lakhs (approx.)
Revlon, one of the most recognized names in India’s beauty space, has been redefining glamour with its trendsetting colors and innovative product lines. As a franchise partner, you gain access to comprehensive training, on-ground assistance, expert setup guidance, and site selection support through its regional offices—making it a strong and reliable choice for beauty entrepreneurs.
MyGlamm
Investment Required
INR 30 Lakhs
Royalty Fees
INR 15 Lakhs
MyGlamm, backed by one of Europe’s leading natural beauty companies, has created a niche in India by blending European innovation with Indian beauty preferences. Collaborating with global makeup artists and experts, the brand offers Italian and German formulations that simplify makeup routines while keeping them chic and effortless. Positioned as a modern, accessible luxury brand, MyGlamm makes glamour hassle-free for today’s consumers, especially millennials and Gen Z. For franchisees, it’s a chance to partner with a rapidly growing name in the premium beauty segment.
Nykaa
Investment Required
INR 50 Lakh – INR 1 Crore
Nykaa On Trend
Nykaa On Trend targets the mid-range beauty market, featuring best-sellers from Lakmé, Maybelline, L’Oréal, The Face Shop, and more. Franchise partners benefit from high customer footfall and strong sales since these products are already popular and in demand.
Nykaa Luxe
Nykaa Luxe serves the premium beauty segment, offering global luxury brands like MAC, Estée Lauder, Huda Beauty, Bobbi Brown, and Clinique. Franchisees gain access to a high-spending customer base and enjoy higher profit margins, with a sophisticated retail experience and personalized consultations.
NewU
Investment Required
INR 20 – 30 Lakhs
Space Needed
200 – 600 sq. ft.
NewU is a one-stop beauty and personal care destination, offering everything from skincare and haircare to makeup, fragrances, and grooming essentials, all under one roof. Backed by H & B Stores Ltd, a wholly-owned subsidiary of Dabur India Ltd, the brand ensures customers enjoy exclusive offers, seamless online-to-offline shopping, and doorstep delivery. With 100+ stores across 36 cities in India, NewU has built a strong retail presence that blends health, beauty, and convenience, making it a promising franchise for entrepreneurs looking to enter the beauty retail segment.
How a Cosmetic Franchise Can Be a Profitable Business in India?
Top Factors for Cosmetic Franchise Success in India
A Booming Market: India’s cosmetic industry is growing rapidly, thanks to rising incomes, changing lifestyles, and a focus on self-care. With the expanding middle class, the demand for premium and diverse beauty products is higher than ever, making it an ideal time for franchise investment.
Celebrate Tradition and Diversity: The Indian beauty market uniquely blends Ayurvedic heritage with modern trends. A cosmetic franchise lets entrepreneurs honor traditional ingredients and practices while offering inclusive, contemporary products that appeal to all customers.
Support for Entrepreneurial Success: Franchising provides the backing of an established brand, along with proven strategies, training, and resources. This support helps franchisees grow quickly and achieve financial success without starting from scratch.
Build Strong Customer Relationships: Personalized experiences are key in India’s beauty market. Franchises allow partners to connect closely with customers, building trust, loyalty, and long-term business growth.
Focus on Sustainability and Ethics: With consumers increasingly conscious about the environment, franchisees can embrace eco-friendly practices, cruelty-free products, and sustainable sourcing, making their business relevant and socially responsible.
Conclusion
India’s booming cosmetic market offers a golden opportunity for franchise entrepreneurs. By partnering with established brands, leveraging support, and staying aligned with trends and consumer values, a cosmetic franchise can become a profitable and rewarding business.
Which cosmetic brands in India offer franchise opportunities?
Top cosmetic brands offering franchises in India include Himalaya, Lakmé, Colorbar, MAC Cosmetics, SUGAR Cosmetics, Revlon, MyGlamm, Nykaa, and NewU.
How do cosmetic franchises help franchisees stay competitive?
Franchises provide access to trending products, research-backed insights, e-commerce solutions, and digital marketing strategies.
Can a cosmetic franchise offer online sales opportunities?
Yes. Most top brands like Nykaa and MyGlamm support online sales through their websites and apps, allowing franchisees to expand reach, increase revenue, and offer convenience to customers.
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Until the emergence of eCommerce and Direct-to-Consumer (D2C) selling, the Indian beauty sector had been dominated by cosmetics majors for decades. In the beauty industry, it’s difficult to overlook the influence of direct-to-consumer companies like Nykaa, Mamaearth, WOW Skin, Plum, and Sugar Cosmetics, which are quickly becoming customers’ go-to alternatives in metros and Tier 1 and 2 cities.
With just two products when it was first founded in 2012, Sugar Cosmetics has quickly expanded to become one of India’s leading beauty businesses, with 450 warehouses under its belt in just five years. Known for its cruelty-free makeup, the brand caters to bold, independent women who defy preconceptions and is the ideal fusion of style and performance. Sugar Cosmetics has evolved into a symbol of empowerment, enabling people to confidently express their individuality.
Here’s learning more about Sugar Cosmetics, its history, its Founders and Team, Business Model, Revenue Model, Name, Logo and Tagline, Growth, Mission and Vision, Competitors, Challenges Faced, Future Plans, and more.
Sugar Cosmetics is one of India’s fastest-growing premium cosmetic companies, with a cult following among millennials. Thanks to its clutter-breaking attitude, unique low-poly packaging, and chart-topping products, it has become the first choice of many Indian women. The brand’s bestselling goods in the Lips, Eyes, Face, Nails, and Skin categories are sent all over the world from state-of-the-art facilities in Germany, Italy, India, the United States, and Korea.
The brand is devoted to producing products that are a great fit for every Indian skin tone throughout seasons and across the calendar, with a cruelty-free line that is high on design and high on performance. Sugar Cosmetics is aggressively expanding its strong existence, with over 45,000 retail outlets across 550 cities, including 200 of its own branded stores. It is backed by the faith of marquee investors and the passion of millions of beauty aficionados.
Sugar Cosmetics – Industry
According to the Statista analysis, the Indian Cosmetic industry is expected to grow at a CAGR of 2.86% from 2024 to 2028. This increase is partly explained by consumers’ increasing preference for digital experiences, which has caused the beauty industry to undergo a dramatic shift in favor of eCommerce.
The ease of use and time-saving capabilities provided by online platforms serve as the foundation for this change. Customers can now move more easily between virtual stores and online content, having almost the same “real-life” experience with customization possibilities, product samples, and other features. This paradigm change demonstrates how the cosmetics business has responded to changing consumer tastes by redefining and improving the entire customer experience through the use of digital technology.
Sugar Cosmetics – Founders and Team
Sugar Cosmetics was founded by Kaushik Mukherjee and Vineeta Singh in 2012.
Vineeta Singh (Co-Founder and CEO) and Kaushik Mukherjee (Co-Founder and COO) of Sugar Cosmetics
Kaushik Mukherjee
Kaushik Mukherjee, the co-founder and COO of SUGAR Cosmetics, boasts an impressive educational background, having graduated from BITS Pilani and earned a degree from IIM Ahmedabad. In addition to being a seasoned professional and a successful marathon and Ironman triathlete, Mukherjee is a TEDx speaker.
His professional journey commenced as an Applications Engineer at Oracle Corporation, followed by a role as an Analyst at Goldman Sachs. Mukherjee then founded BigSlick Infotech/AKVenture and later served as an Associate at McKinsey & Company. He continued his entrepreneurial journey as the Co-founder & MD of FAB Bag before founding and assuming the role of co-founder and chief operating officer at SUGAR Cosmetics. Mukherjee’s diverse experiences underscore his multifaceted expertise in both the corporate and entrepreneurial realms.
Vineeta Singh
Vineeta Singh, co-founder and CEO of SUGAR Cosmetics, is a powerhouse driving India’s fastest-growing cosmetic business. Armed with degrees from IIT Madras and IIM Ahmedabad, she extends her influence beyond the corporate realm as a TEDx Speaker and an accomplished triathlon and ultramarathon runner.
Vineeta is a well-known figure on Shark Tank India, where she displays her aptitude for entrepreneurship. Her career started with important internships at ITC Limited and Deutsche Bank. Following her role as a Director at Quetzal Verify Private Limited and her co-founding of FAB Bag, Vineeta went on to co-found Sugar Cosmetics company and serve as its CEO.
The inception of SUGAR Cosmetics company marks the collaborative effort of Vineeta Singh and her husband and business partner, Kaushik Mukherjee. Early in her career, Vineeta, an IIT Madras Electrical Engineering graduate with extra Business Studies from IIM Ahmedabad, made a crucial choice. In her twenties, she turned down a big employment offer of Rs. 1 crore because she wanted to follow her dream of being an entrepreneur.
Vineeta and Kaushik persisted in their startup efforts despite obstacles. Seeing a gap in the Indian beauty market, which was dominated by foreign brands that weren’t very suitable for the country’s environment and skin tone, the two took advantage of the knowledge they were able to gather via their beauty subscription service. The direct input from 100,000 women who subscribed to the program served as the basis for the debut of SUGAR Cosmetics.
Established with the tenets of adaptability, creativity, and in-depth knowledge of customer requirements, SUGAR Cosmetics company has emerged as a leader in the Indian beauty sector. Vineeta Singh and Kaushik Mukherjee’s joint efforts demonstrate the ability of business alliances to turn obstacles into success stories.
“We have a long way to go and great goals to achieve! Success to me is having the flexibility and capacity to achieve whatever I want without fear of failure. To be honest, I had my reservations when I turned down the job offer when I was 23 years old. But, in keeping with my concept of having no regrets, I pursued my ambitions. I was quite enthusiastic about being an entrepreneur and starting a business. I simply knew that if I didn’t do it now, I’d regret it for the rest of my life, so I went ahead and did it,” said Vineeta Singh.
Sugar Cosmetics Success Story Timeline
Sugar Cosmetics – Mission and Vision
Sugar Cosmetics’ mission statement says, “We believe in every interpretation of beauty. Bold to subdued, quirky to crazy, every day to glam goddess! We aim to celebrate every aspect of you, no matter what your style is. So, go ahead and pick your faves.”
Sugar Cosmetics – Name, Tagline and Logo
Sugar Cosmetics Logo
The company began as an online supplier of natural, paraben-free cosmetics and has since grown in popularity not just in India but throughout the world. Due to the usage of the black and white color combination, the visual identity of an Indian cosmetic business is beautiful and refined while also seeming bold and confident. The company’s logo is made up of a wordmark with an emblem on the left, which serves as the brand’s signifier and appears on all of the company’s cosmetics.
Sugar Cosmetics’ tagline says, “Rule The World, One Look At A Time!!!”
Sugar Cosmetics – Business Model
Sugar Cosmetics operates with a direct-to-consumer (D2C) business model that strategically incorporates an omnichannel approach. By using this strategy, Sugar leverages theadvantage of other eCommerce marketplaces, such as Amazon and Nykaa, increasing its accessibility and reach. The brand emphasizes its global presence through a variety of revenue streams, including both domestic sales in India and international export sales.
The customer-centric business approach of Sugar Cosmetics is one of its main advantages. The company does a great job of satisfying the wide range of demands and tastes of its target market. Its product line is carefully designed to be inclusive and versatile, with a wide variety of hues and formulas catered to all skin types and tones. Sugar’s emphasis on diversity makes it seem like a brand that appeals to a wide range of customers.
Sugar Cosmetics – Revenue Model
Sugar Cosmetics makes money from different resources. Some of the prominent ones are listed below:
Various Channels of Sales
Uses brick-and-mortar stores, the official website, and e-commerce partnerships (Amazon, Nykaa) for sales.
Specialty kiosks create an additional offline sales channel.
Revenue Streams by Geography
Principal source of income for meeting local demands for beauty in India.
Significant income from export sales to other countries.
Present Both Online and Offline
Consolidated internet sales on the official website.
Offline sales through unique kiosks and physical stores.
Sugar Cosmetics – Challenges Faced
Co-founders Vineeta and Kaushik faced several obstacles during Sugar Cosmetics’ early years as they walked the difficult path of bootstrapping the company. Obtaining funding, identifying reliable suppliers, and assembling a team were major obstacles.
The company first had trouble making an impression in the crowded market. Products were difficult to market, and they had trouble obtaining finance. Despite everything, the company’s founders were committed to growing it. They put a lot of effort into producing new goods and attracting additional clients.
The year 2020 brought unprecedented challenges for Sugar Cosmetics, intensified by the global COVID-19 pandemic. Similar to numerous other brands, the company’s valuation was impacted by supply chain delays, decreased customer spending, and general economic uncertainty.
Sugar Cosmetics changed course in response, embracing an online platform and stepping up its digital marketing and advertising initiatives to combat the market decline. This strategic move highlights the company’s resolve to continue growing in the face of external hardships by demonstrating its ability to overcome obstacles and adjust to changing market conditions.
Sugar Cosmetics – Funding and Investors
Sugar Cosmetics has raised $95 million in over 8 funding rounds that the company has seen to date. Their latest funding was raised on November 27, 2024, from a Series-E round by Anicut Capital.
Here are the funding details:
Date
Round
Amount
Lead Investors
November 27, 2024
Series-E
INR 38 crore
Anicut Capital
October 20, 2024
Secondary Market
$3 million
IMM Investment
September 3, 2022
Angel Round
–
Ranveer Singh
May 30, 2022
Series D
$50 million
L Catterton
October 21, 2020
Debt Financing
$2 million
Stride Ventures
October 21, 2020
Series C
$21 million
A91 Partners, Elevation Capital, India Quotient, Stride Ventures
March 8, 2019
Series B
$12 million
A91 Partners, Anicut Capital, India Quotient
June 1, 2017
Series A
$2.5 million
India Quotient, RB Investments Pte. Ltd.
Sugar Cosmetics – Shareholding
Sugar’s shareholding pattern as of March 2025, sourced from Tracxn:
Sugar Cosmetics Shareholders
Percentage
Kaushik Pavan Mukherjee
13.1%
Vineeta Singh
13.1%
Anicut Capital
1.8%
A91 Partners
20.3%
Elevation Capital
10.5%
RB Investments
10.0%
India Quotient
10.3%
Malabar Investments
1.0%
Stride Ventures
0.4%
L N Bangur Group
0.1%
Vikramaditya Mohan Thapar Family Trust
< 0.1%
Selenium Trust
< 0.1%
Pawan Munjal Family Trust
< 0.1%
Ajay S Shriram Family Trust
< 0.1%
Vikram S Shriram Family Trust
< 0.1%
Ajit S Shriram Family Trust
< 0.1%
Sukalp Foundation
< 0.1%
Munjal Family Trust
< 0.1%
LCA Celestial
6.1%
Waterfield Advisors
1.1%
Texport
0.3%
Astra Industries And Trading
< 0.1%
Karsahi Infraventures
< 0.1%
Paeonia Group
< 0.1%
T Poddar Group
< 0.1%
Suchir Chemicals
< 0.1%
Lumax World
< 0.1%
Richa Global
< 0.1%
Blau I Merchandising
–
Angel
7.1%
Other People
–
ESOP Pool
3.3%
Other Investors
0.4%
Total
99.8%
Sugar Cosmetics Shareholding
Sugar Cosmetics – Mergers and Acquisitions
Sugar Cosmetics has acquired 1 company to date. The acquisition of ENN Beauty was announced on January 13, 2022, when the company picked up the majority (51%) stakes in the natural skin and hair care brand.
The beauty firm, which operates on a hybrid model, currently has a presence in over 45,000 retail outlets across 550 cities. After the pandemic took a heavy toll, the corporation devised novel strategies to reinforce the trust connection between its brand and its clients. SUGAR Cosmetics found a position for itself in the fast-growing beauty sector and weathered the epidemic by slashing expenses and reorganizing the team, as well as utilizing social media marketing and an e-commerce push.
Some of the other growth highlights of Sugar are:
Sugar’s website and app witness more than 2 million unique visitors each month.
It sells 200K+ products each month.
Sugar Cosmetics products are present in over 40K retail stores.
All prominent eCommerce marketplaces sell Sugar products, like Amazon, Flipkart, Nykaa, Myntra, and more.
Sugar also sells its products outside India, in countries like Korea, Germany, Italy, and the US.
Sugar onboarded Shehnaz Gill as its first brand ambassador for Sugar POP in June 2023.
Social media is one of the most effective tools used by SUGAR Cosmetics. According to Singh, they saw that customers were spending more time on their smartphones and engaging with their content on social media. The company leveraged this as a chance to boost its social media presence.
Sugar Cosmetics – Financials
Over the past few years, Sugar Cosmetics has demonstrated consistent revenue growth, surpassing the INR 500 crore mark in FY24. Despite this upward trajectory in revenue, the company continues to operate at a net loss, although there has been a slight reduction in losses compared to previous years.
Particulars
FY24
FY23
FY22
Revenue
INR 515.4 Crore
INR 428.4 Crore
INR 223.8 Crore
Expenses
INR 583.7 Crore
INR 505.5 Crore
INR 300 Crore
Net Profit/(Loss)
INR -68.4 Crore
INR -77.2 Crore
INR -76.2 Crore
Sugar Financials FY24
Revenue grew by INR 87 crore in FY24, but losses reduced slightly compared to FY23. Expenses also increased significantly.
Sugar Cosmetics Revenue
Particulars
FY24
FY23
Revenue from Operations
INR 505.1 Crore
INR 420.3 Crore
Other Income
INR 10.2 Crore
INR 8.1 Crore
Total Revenue
INR 515.4 Crore
INR 428.4 Crore
Revenue increased by INR 87 crore in FY24, driven by higher operational revenue and other income.
Sugar Cosmetics Profit/Loss
Profit Metric
FY24
FY23
Profit/Loss
INR -68.4 crore
INR -77.2 crore
The net loss decreased by 11.3% in FY24, reducing to INR 68.4 crore from INR 77.2 crore in FY23.
Sugar Cosmetics Expenses
Particulars
FY24
FY23
Purchases of Stock-in-Trade
INR 113.4 Crore
INR 156.1 Crore
Changes in Inventories
INR 24.7 Crore
(INR 42.2 Crore)
Employee Benefit Expense
INR 70 Crore
INR 60.8 Crore
Finance Cost
INR 6.1 Crore
INR 5.3 Crore
Depreciation & Amortisation
INR 13.8 Crore
INR 10.7 Crore
Other Expenses
INR 355.7 Crore
INR 314.8 Crore
Total Expenses
INR 583.7 Crore
INR 505.5 Crore
Total expenses increased by 15.5% in FY24, reaching INR 583.7 crore, up from INR 505.5 crore in FY23. Notably, ‘Other expenses’ rose by 13% during this period.
Quick Summary:
Revenue Growth: Sugar Cosmetics achieved a 20% increase in total revenue in FY24, reaching INR 515.4 crore, up from INR 428.4 crore in FY23.
Expense Increase: Total expenses grew by 15.5% in FY24, totaling INR 583.7 crore compared to INR 505.5 crore in FY23.
Loss Reduction: The company’s net loss decreased by 11.3% in FY24, amounting to INR 68.4 crore, down from INR 77.2 crore in FY23.
Sugar Cosmetics – Products and Launch
Sugar Play
‘Sugar Play’ is the name of the first pre-teen and teen-targeted makeup range ever introduced by the cosmetics company Sugar Cosmetics in August 2023. The new color cosmetics line combines vibrant hues with formulas designed for sensitive, youthful skin.
New Store Launch
Sugar Cosmetics has added a brick-and-mortar presence in the Delhi NCR area and built a new store at the Ghaziabad-based KW Delhi 6 mall in July 2023.
BB Serum Hybrid Product
Makeup company Sugar Cosmetics introduced a BB Serum-hybrid product in March 2023. The debut of the new product is intended to broaden the company’s face makeup selection and serve Gen Z consumers who are always on the go.
Sugar Cosmetics – Partnerships
Delhivery
Delhivery, a logistics services provider, announced in May 20224, its collaboration with the beauty brand Sugar Cosmetics for pan-India B2B shipments.
Amazon Prime
The highly anticipated second season of “Made in Heaven” on Amazon Prime was launched in August 2023. SUGAR Cosmetics is thrilled to present the exclusive “SUGAR x Made in Heaven” cosmetics kit with the partnership.
OMP
OMP India will manage the complete media strategy for the cosmetic brand from the agency’s location in Mumbai as part of this cooperation between the two companies in July 2023.
Kareena Kapoor Khan
Kareena Kapoor Khan has partnered with Vineeta Singh and Kaushik Mukherjee, co-founder of Sugar Cosmetics, invested an undisclosed sum of money in Quench Botanics, and has become a co-owner of the new business. To scale the new Korean skincare brand, the alliance is anticipated to make use of Singh and Mukherjee’s expertise in the beauty e-commerce sector.
Sugar Cosmetics – Advertisements and Social Media Campaigns
Sugar Cosmetics Campaign
In the #ShukarHainSUGARHain campaign, the story unfolds with Ranveer Singh nervously introducing his girlfriend Tamannaah Bhatia to his family. Tamannaah gives Ranveer a peck right before the family opens the door, capturing a touching and realistic moment in relationships.
This endearing story deftly highlights SUGAR’s dedication to long-lasting, smudge-proof cosmetics while also fitting in with the brand’s USP of transfer-proof lipsticks. The advertisement successfully draws in viewers on an emotional level while emphasizing how long-lasting SUGAR’s makeup is.
Sugar Cosmetics – Competitors
The top ten rivals in SUGAR Cosmetics’ competitive group can be listed as:
Vinita Singh said the company intends to file for an IPO by 2025. The company also expects to turn all its offline stores profitable in FY25.
Vineeta Singh, co-founder of Sugar Cosmetics, mentioned in a news report dated January 4, 2024, “We are looking at about a two to three years’ timeline in terms of an IPO because it is important to have some solid track record of profitability in the bank before taking the company public. This also aligned well with our board because we had an aspiration that we should go into the market at a Rs 1,000-crore plus revenue, plus profitability. And that is how we are expecting to look at.”
FAQs
What is Sugar Cosmetics?
Sugar Cosmetics is one of India’s fastest-growing premium cosmetic companies, with a cult following among millennials.
Who is Sugar Cosmetics owner?
Kaushik Mukherjee and Vineeta Singh are the owners of Sugar Cosmetics, they founded the company in 2012.
Who is the CEO of Sugar Cosmetics?
Vineeta Singh is the CEO of Sugar Cosmetics. She is also the founder of the company and can be popularly recognized as one of the judges of the popular Indian business reality show “Shark Tank India”.
What is the Sugar Cosmetics valuation?
The Sugar Cosmetics valuation is around INR 4100 as of 2024.
Which country owns Sugar Cosmetics?
Sugar Cosmetics is an Indian company.
What is Sugar Cosmetics revenue for FY24?
In FY24, Sugar’s operating revenue rose by 20.2% to INR 505.1 crore from INR 420.3 crore in FY23.
What is Sugar Cosmetics business model?
Sugar Cosmetics follows a D2C + Omnichannel business model. It sells beauty products online (website, apps, marketplaces) and offline (exclusive stores, kiosks, multi-brand outlets). The brand focuses on affordable, high-quality cosmetics for Indian skin tones, using influencer marketing and social media for growth.
Some beauty brands are well-known for their innovative strategy and approach in the business world. Among such names is the Sugar Cosmetics brand that has won the hearts of Indians as well as their wallets. It was founded by Vineeta Singh and her husband, Kaushik Mukherjee, in the year 2012.
Sugar Cosmetics is among the top-quality makeup brands that communicate exceptionally well with modern Indian women, especially about trends and versatility. In this light, let us take a closer look into how Sugar Cosmetics successfully carved its niche by engaging in smart marketing in the beauty sector.
Founded in 2012 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics was conceptualized to bring quality, cruelty-free make-up products that would be constructed for the Indian consumer.
SUGAR Cosmetics, as a purely online brand, grew its business rapidly through innovative formulations, a bright color palette, and the affordability at which it sells. From this birth, SUGAR Cosmetics became symbolic of individuality, confidence, and creativity while single-mindedly dedicated to empowering the woman who owns the voice through makeup.
Year after year, the brand has progressed not only in cosmetic diversity but also in makeup essentials like lipsticks, foundations, blushes, eyeliners, and so on. With its quality and innovative standards, they have achieved a very loyal customer base.
In 2019, SUGAR Cosmetics took a big jump by venturing into offline retail. They opened over 130+ EBO or Exclusive Brand Outlets and partnered with multi-brand retailers across India. With both online and offline marketing channels now open, SUGAR Cosmetics could now reach a broader audience.
SUGAR Cosmetics owners Vineeta and Kaushik both realized that there was a gap in the market when it came to affordable makeup products in India. The basic brands such as Maybelline had an average cost of IR 300, whereas the high-end versions such as MAC averaged around INR 1000. They decided that their brand would sell mid-range products averaging around INR 499. Their quality and affordability were highly appreciated by their target audience who saw Maybelline as a cheaper version whereas MAC was too expensive.
SUGAR Cosmetics 4P’s of Marketing
SUGAR Cosmetics implements the 4Ps of marketing to cater to their targeted audiences. With their strategic efforts, they have built a strong brand presence and become a prominent player.
Product
SUGAR Cosmetics has a wide range of beauty products that include lipsticks, foundations, eyeliners, and skincare essentials. It focuses mostly on:
Quality and Innovation: Has high-performing and cruelty-free products to help meet customer expectations.
Shade diversity: The brand understands that India has a diverse number of skin tones and their shades cater to all complexions.
Packaging: The brand’s user-friendly, chic, and trendy resonate with its young and urban female audience.
Extending product line: The brand launches limited-edition collections to keep its products highly dynamic.
Price
The brand has a competitive pricing strategy to help bring premium-quality products to a wider audience.
Highly affordable luxury: The pricing position is mostly mid-range and provides value for money without compromising its quality.
Segmented pricing: With affordable kits and mini versions, SUGAR appeals to their budget-conscious customers.
Discounts and offers: With festive sales, periodic discounts, and loyalty programs, SUGAR Cosmetics supports repeat purchases and attracts new customers.
Place
SUGAR Cosmetics omnichannel presence is to make sure that its products are available anywhere:
Online Store: The brand has a strong presence both on its website and eCommerce platforms like Flipkart, Nykaa, and Amazon, to connect with its target audience.
Exclusive Brand Outlets (EBO): With over 300+ physical stores across major cities the brand allows customers to experience their products firsthand.
Retail Partnerships: SUGAR Cosmetics has multiple collaborations with brands like Shoppers Stop and other lifestyle outlets that help improve visibility.
International Market: SUGAR is now targeting global markets through its online channel selling.
Promotion
The makeup brand has diverse promotional strategies and uses innovative options to connect with its audience.
Social Media Marketing: By sharing engaging content on social media channels like YouTube, Instagram, and Facebook, the brand has maintained its trendy and relatable image.
Influencer Collaborations: The brand partners with multiple beauty influencers and content creators to amplify their product visibility and credibility.
Content Marketing: Potential customers can gather information from content such as tutorials, makeup tips, and product reviews.
Digital Ads: Creative campaigns across Google ads, and social platforms help capture the attention of the latest tech-savvy customers.
Just like multiple start-ups, SUGAR Cosmetics decided to utilize the digital space with scroll-stopping packaging visuals. It put big money into digital marketing and social media marketing in an attempt to increase awareness, drive engagement, and encourage loyalty among customers. The brand invested a lot of resources in social media sites, Facebook, Instagram, and YouTube. They used them to amplify product offers and communicate with their customers. Sugar Cosmetics provided visually rich content with the use of behind-the-scenes looks and tutorials that kept generating buzz in the country.
Influencer Marketing
Influencer marketing is the cornerstone of SUGAR Cosmetics’ marketing strategy. The brand collaborates with popular influencers and content creators to build a strong bond with its audience. These influencers not only share interesting tutorials, and credibility, but foster trust among their followers. By tapping into influencer marketing, the brand expanded its reach and gained traction among Millennials and Gen Z customers.
Product Innovation
One of the biggest factors that led to SUGAR Cosmetics’ success is its focus on product innovation. The brand continuously introduced new and trendy products that helped cater to the evolving choices of Indian consumers. Whether it is smudge-proof eyeliners to long-lasting matte lipsticks, SUGAR Cosmetics understands the desires of its audience. Again, the brand’s commitment to paraben-free, and cruelty-free, formulations aligns with the demand for better beauty products.
Building an Omnichannel Presence
SUGAR Cosmetics originally started as an online-based brand, but it gradually expanded its presence across multiple channels. Along with its eCommerce platform, the brand has partnerships with leading retail chains, multi-brand outlets, and beauty stores to connect with their offline customers. This omnichannel approach helps the brand connect with customers where they are and increases maximum convenience and accessibility.
Customer Engagement and Community Building
SUGAR Cosmetics understands the importance of fostering a strong sense of community with its customers. The brand actively connects with its social media audience, responds to queries, shares user-generated content, and hosts interactive sessions. By prioritizing customer feedback and creating open dialogues, SUGAR Cosmetics has a loyal fan base that supports its brand organically.
SUGAR’s Educational Content
SUGAR Cosmetics has 3 major content pillars that connect with millions of their subscribers across multiple platforms and improve revenue:
Educational Content: SUGAR Cosmetics used its social media platforms to create educational content for topics such as ‘How to create a fuller lip”, or “Make-up eye routine as per skin types” and more. These pieces are highly relevant not only for pulling in new customers but also gain access to free content.
Entertainment Content: SUGAR Cosmetics has the perfect mix of content like ‘POV: Boys and Lipstick shades’, Warnings: ‘Do not do this when applying eyeliners’, and POV: ‘Sister’s favorite make-up canvas.’
Customers who are Influencers: One of the most unique aspects of SUGAR Cosmetics’ marketing campaign is to adopt a unique influencer marketing strategy. Not only do they influence the people but also encourage customers who like their products.
‘Shukar hai, Sugar hai’: This commercial had big names like Tamannah Bhatia and Ranveer Singh that shows her getting ready for her wedding by applying SUGAR Cosmetics makeup. Ranveer Singh professes his love for his wife and she starts crying. When he warns her that ‘Makeup kharab ho jayega’, Tamannah laughs and comments ‘Oh please, Sugar ka make-up hai’.
SUGAR’s Marketing Campaign – Shukar hai, Sugar hai
#GRWS – GetReadyWithSUGAR: This digital campaign also features prominent personalities like Sushant Divgikar, Shreyanka Patil, Jasleen Royal, and Alaya F. The campaign’s theme is ‘Duniya ke liye ready hone se pehle, khud ke liye ready hona zaroori hai!’. This campaign aimed to showcase a healthy balance with self-growth before giving to others. The video highlights the last-minute rituals of celebrities using SUGAR products to improve their confidence before they step into the spotlight.
#NotSoSmallBusiness: Launched on Women’s Day by SUGAR Cosmetics owner Vineeta Singh, this campaign was a new initiative that aimed to highlight the inspiring stories of female entrepreneurs who own small businesses. The small businesses got a chance not only to be featured on SUGAR’s own Instagram channel but also to receive support from the startup community.
How is SUGAR Cosmetics’ Marketing Strategy Different From Others?
The brand is a major player in the cosmetics industry, but it is not the early one. It distinguishes itself by embracing the Indian cultural influences with its marketing approach and marketing approach. It incorporates traditional ingredients, motifs, and colors to design and make its makeup, which connects with the cultural sensibility of the Indian Consumer. This is what sets the brand apart from international brands.
SUGAR Cosmetics positioned itself as an affordable brand. It connects with a larger population that also includes budget-conscious customers who look for value but without changing quality. But unlike traditional brands that rely heavily on retail outlets, SUGAR Cosmetics prioritizes digital platforms to connect with their tech-savvy customers who want to shop online.
All of these distinct features are important to set up SUGAR Cosmetics as a Unique brand that provides customers with culturally relevant alternatives.
What is SUGAR Cosmetics’ Current Status?
SUGAR Cosmetics is constantly growing and proving its success in India. Currently, it is expanding its presence in International markets and is capitalizing on untapped markets, especially for beauty enthusiasts worldwide. With its ideology of sustainability and ethical sourcing practices, the brand is now moving towards sourcing eco-friendly packaging and adopting cruelty-free manufacturing processes.
The brand is also making digital innovations and integrating technology to improve the overall customer experience which involves investing in advanced eCommerce platforms, implementing AR tools for virtual experiences, and utilizing data to personalize marketing.
SUGAR Cosmetics is also looking to pursue strategic collaborations with like-minded influencers, and industry stakeholders for overall growth.
Conclusion
With the beauty market always transforming, SUGAR Cosmetics is one of those forerunners to innovation and creativity. By embracing the omnichannel marketing strategy, the brand is setting new and higher standards for not only themselves but for others as well.
With the latest trends of customers and a commitment to delivering exceptional value, SUGAR Cosmetics has positioned itself higher than any other makeup brand in the industry and is looking towards continued growth in the years to come.
The entrepreneurial wave is going high these days. Thanks to a show like Shark Tank India, we are able to witness, enjoy, and learn from this wave.
The show made us aware of so many names in the world of entrepreneurship that are responsible for making big brands work. One such name is Vineeta Singh, the co-founder, and CEO of one of women’s favourite cosmetics brands, Sugar Cosmetics.
This woman has set up a great example for young women entrepreneurs. She has not only achieved success for herself but also acts as an inspiring force for so many budding entrepreneurs.
Vineeta is an entrepreneur, wife, mother, and keen investor. She believes in the power of ideas and has funded many startups on the show Shark Tank India like CosIQ, Skippi Ice Pops, Booz, and more.
In this article, let’s explore the complete overview of all the investments made by Vineeta Singh, both in and out of Shark Tank India.
The Story of Shark Vineeta Singh of Sugar Cosmetics
Vineeta is a young entrepreneur born in the year 1984 in Delhi. She is the co-founder and CEO of the renowned brand Sugar Cosmetics.
She went to IIT Madras for her engineering. Later she did her MBA from IIM Ahmedabad.
She has always been super determined towards her entrepreneurial journey. Vineeta was quite keen on building a business with women and for women. After many surveys and ideas, she noticed a dearth of proper shades and colours in cosmetics for Indian skin.
It was then in 2012 that she decided to start her very own company, Sugar Cosmetics. She and her husband, Kaushik Mukherjee, are the co-founders of the company. Starting a brand was not easy, as there are many big competitors like Lakme, Maybelline, and more already present in the market.
Vineeta made Sugar stand out by making it inclusive, affordable, and suitable for Indian skin. The products of the brand and great marketing strategies have now made the brand the number one choice of Indian women.
Vineeta Singh is not only a great businesswoman but also an amazing investor. She is one of the most powerful women in business according to Forbes. She was also awarded the ’40 Under 40′ award by the Economic Times and Fortune India.
Vineeta became popular when she stepped into the spotlight and appeared as a Shark on Shark Tank India, where she invested in many startups. She has been a part of all four seasons of the show as a Shark.
Here is the list of startups funded by Vineeta Singh on Shark Tank India:
JhaJi Store
Startup Name
JhaJi Store
Founder
Kalpana Jha, Uma Jha
Industry
Food and Beverage
Vineeta’s Investment
NA
JhaJi Store – Vineeta Singh Investments
JhaJi Store was founded in the year 2020. It is a startup that deals in the sale of homemade achar (pickles). The achar is made with natural ingredients using traditional recipes from the Mithilanchal region of Bihar. These are also free of any artificial colours or preservatives.
JhaJi Store raised an Angel round worth INR 13 crores in January 2023 from Vineeta Singh and four other investors.
Skippi Ice Pops
Startup Name
Skippi Ice Pops
Founder
Ravi Kabra, Anuja Kabra
Industry
Food and Beverage
Vineeta’s Investment
INR 20 lakhs for 3% equity
Skippi Ice Pops – Vineeta Singh Investments
It is a brand of ice popsicles, launched in the year 2020. The brand’s ice popsicles are made with natural colours, sweeteners, and preservatives. It is available in many different flavours.
The products of the company keep the health of consumers in mind by not adding any artificial ingredients. Vineeta funded the startup with INR 20 lakhs for 3% equity.
CosIQ
Startup Name
CosIQ
Founder
Kanika Talwar, Angad Talwar
Industry
Personal Care Product Manufacturing
Vineeta’s Investment
INR 25 lakhs for 12.5% equity
CosIQ – Vineeta Singh Investments
CosIQ is a skincare brand, founded in the year 2020. The company makes research-driven and tested products that are designed to improve skin texture.
The brand offers a range of products like serums, sunscreen, and more with evident results to the customers. Vineeta funded the company with INR 25 lakhs for 12.5% equity.
Booz
Startup Name
Booz
Founder
Rutvij Dasadia
Industry
Automobile
Vineeta’s Investment
INR 20 lakhs for 25% equity
Booz – Vineeta Singh Investments
It is an electric scooter company founded in the year 2017. These scooters provide the ability to move around commercial campuses and holiday destinations.
The company ensures to offer ease in the rides for various sports and tourism with no pollution. Vineeta made a deal of INR 20 lakhs for 25% equity of the company.
It is a functional drink brand founded in the year 2018. The brand offers no-carb healthy energy drinks which are sugar-free and enriched with vitamins.
The drinks of the brand claim to speed up metabolism, burn body fat, and provide energy. It also helps in enhancing mood, motivation, and cognitive functioning. The company got funding of INR 20 lakhs for 15% equity and 30 lakhs debt from Vineeta Singh.
BluePine Foods
Startup Name
BluePine Foods
Founder
Aditi Bhutia Madan, Naveen Panwar
Industry
Food and Beverage
Vineeta’s Investment
INR 25 lakhs for 5.3% equity
BluePine Foods – Vineeta Singh Investments
It is a creative Himalayan food startup founded in the year 2016. The company offers a wide range of products like frozen momos and frozen spring rolls.
The founder of BluePine Foods, Aditi Madan is famous for the name ‘Momo Mami’. The startup’s products are packed with amazing taste, health, nutrition, and good quality. Vineeta funded the startup with INR 25 lakhs for 5.3% equity.
It is a clothing brand launched in the year 2020. The brand deals in statement detachable sleeves. These sleeves can give a makeover to any dress, whether Western or ethnic.
Many fashion influencers like Komal Pandey, Shaurya Sandhya, and more are seen embracing the brand’s sleeves. Vineeta funded the startup with INR 12.5 lakhs for 15% equity.
Sunfox Technologies
Startup Name
Sunfox Technologies
Founder
Rajat Jain, Arpit Jain
Industry
Healthtech, Medtech
Vineeta’s Investment
INR 20 lakhs for 1.2% equity
Sunfox – Vineeta Singh Investments
It is a med-tech R&D company that builds portable, minimalistic, and affordable devices with the help of computer-aided engineering and artificial intelligence. It was founded in the year 2016.
The company makes diagnostic pocket-friendly ECG devices (Spandan). This enables customers to check for diseases cost-effectively and with convenience. Vineet provided funding of INR 20 lakhs in exchange for 1.2% equity in the company.
The Quirky Naari
Startup Name
The Quirky Naari
Founder
Malvica Saxena
Industry
Fashion
Vineeta’s Investment
INR 17.5 lakhs for 12% equity
The Quirky Naari – Vineeta Singh Investments
It is a fashion and lifestyle startup, launched in the year 2018. The brand offers fashionable and quirky footwear and apparel.
The brand is super popular on social media for its unique and beautiful hand-painted sneakers. Vineeta loved the brand and made a deal for INR 17.5 lakhs for 12% equity.
The brand offers pure A2-certified milk to customers. It was founded in the year 2017. It is a community of people that takes an organic way to farm practices.
It ensures climate-smart regenerative organic farming which is A2 and organic-certified. It makes going organic easy. Vineeta funded the startup with INR 33.3 lakhs for 5% equity.
Wakao Foods
Startup Name
Wakao Foods
Founder
Sairaj Dhond
Industry
Food and Beverage Services
Vineeta’s Investment
INR 25 lakhs for 7% equity
Wakao – Vineeta Singh Investments
It is India’s first brand that makes products from jackfruit. The startup was founded in 2013. Wakao offers plant-based products that are naturally grown. These come in ready-to-eat and cook forms.
The company produces sustainable and healthy foods that ultimately work towards the development of healthy habits among people. Vineeta made a deal with the startup along with other sharks where she invested INR 25 lakhs in exchange for 7% equity.
It is an online platform for all Kabaddi-related news, matches, and reports. Kabaddi Adda was launched in the year 2019. It provides various kinds of information like players’ information, sports news, tournament details, etc.
The startup got funding from Namita Thapar and Vineeta Singh, where Vineeta invested INR 40 lakhs in exchange for 3% equity.
It is a brand that offers savoury bacon jams, thecha, and relishes. The Nomad Food Project started in the year 2017. Their artisanal products are made with premium ingredients that capture the best flavour jar by jar.
The brand is no less than heaven for bacon lovers. Vineeta funded the startup with INR 10 lakhs for 5% equity.
Get-A-Whey
Startup Name
Get-A-Whey
Founder
Jimmy Shah, Pashmi Shah, Jash Shah
Industry
Food and Beverages
Vineeta’s Investment
INR 33.3 lakhs for 3% equity
Get-A-Whey – Vineeta Singh Investments in Shark Tank India
Get-A-Whey is a healthy ice cream brand that started in the year 2018. The ice creams of the brand are enriched with proteins. They do not have any extra calories or sugar. The brand also has a keto-friendly range.
The brand allows customers to have a guilt-free dessert in many flavours. Vineeta Singh invested in the startup on the show Shark Tank India along with Aman Gupta and Ashneer Grover, where her investment was worth INR 33.3 lakhs for 3% equity.
Jain Shikanji Masala – Vineeta Singh Investments in Shark Tank India
Jain Shikanji is a traditional shikanji beverage brand. This age-old brand has been in existence since 1937. The legacy of the Jain family has been working towards providing the best quality to its customers for a very long time.
It is the special spice of Jain Shikanji that makes it different from all others. Vineeta invested INR 10 lakhs for 5% equity in the company.
Conclusion
Vineeta Singh’s entrepreneurial journey has been super inspiring for all young entrepreneurs since the beginning. She has earned a great place for herself and her company, Sugar Cosmetics. More importantly, she has been able to earn the trust of women through her authentic and reasonable products.
This young woman has built a beautiful company and is now helping others to build their dreams by investing in them. She funded many young startups on Shark Tank India and is all set to fund more startups in the show’s latest season.
Vineeta Singh is the founder and CEO of Sugar Cosmetics.
What is the net worth of Vineeta Singh?
Vineeta Singh’s net worth is around INR 300 crores as per Times of India.
Which companies has Vineeta Singh invested in?
Vineeta Singh’s investments include various companies like The Quirky Naari, Get-A-Whey, JhaJi Store, Josh Talks, CosIQ, Heart Up My Sleeves, Jain Shikanji Masala, Booz, Skippi Ice Pops, and more.
What is Vineeta Singh’s company name?
Vineeta Singh is the co-founder and CEO of Sugar Cosmetics, one of India’s leading beauty brands. The company is known for offering a range of high-quality, cruelty-free makeup products designed for diverse Indian skin tones.
What was Vineeta Singh’s first startup?
Vineeta Singh’s first startup was Quetzal, a background verification service. After its closure, she co-founded Fab Bag, a beauty subscription service, and later went on to co-found SUGAR Cosmetics, which became a successful beauty brand.
Prior to the development of the D2C and e-commerce section of India, the Indian market was hugely dominated by the giants, leaving less or no space for the newbies. In the last decade, work done by startups, namely, WOW Skin, Plum, Nykaa, and Sugar, and their reach, cannot be overlooked. Today these options are at the top of the go-to list of Indian customers. The service provided by them, and the quality of the products are nowhere less than those of the cosmetic giants.
One of the top premium cosmetic brands in India, Sugar Cosmetics has a cult following among millennials. Thanks to its clutter-breaking attitude, distinctive low-poly attractive packaging, and bestsellers, Sugar is the cosmetics brand of choice for strong, independent women who reject any boundaries or parameters they are being fit into. With a cruelty-free collection that is strong in design and high in quality, the company is committed to creating products that are a perfect fit for every Indian skin tone throughout the seasons and throughout the calendar, which is a rare sight.
Vineeta, the co-founder of Sugar and a strong independent woman who’s an inspiration to many little girls out there, established Sugar by making it accessible, inexpensive, and ideal for Indian skin. The company’s products and excellent marketing methods have elevated the brand to the top of the list of Indian women’s preferences.
Read this article further, to learn about the life story of Vineeta Singh starting from her early life, her education, her entrepreneurial journey, her struggles her current state, and much more.
Vinita Singh was born in Delhi, India, in 1991. She finished her schooling at the Delhi Public School, R.K. Puram, in Delhi.
Vineeta received her undergraduate degree in the course of Electrical Engineering from the Indian Institute of Technology Madras in 2005. Later, she got herself into IIM Ahmedabad to pursue her MBA in 2007.
Vineeta Singh – Family
Tej Singh, Vineeta Singh’s father, was a scientist at the “All India Institute of Medical Sciences.” Her father is highly passionate about his work. There is no doubt that her parents had a significant impact on her and helped shape who she is today. Her post-graduate MBA program introduced her to Kaushik Mukherjee, whom she married shortly after graduating in 2011.
Founders of Sugar – Vineeta and Kaushik
Kaushik, Sugar Cosmetics’ President, and Chief Operating Officer is both her business and life partner. The couple is known as the “Ironman couple” because they completed the world’s longest race. The couple has two sons, Vikrant and Ranveer.
Vineeta Singh is the co-founder and CEO of SUGAR and Fab Bag. FabBags is a grooming subscription service that was established in 2012. Nykaa Cosmetics, Kay by Katrina, and Starlust are the other companies that compete in the cosmetics market along with Sugar Cosmetics.
Her first summer job at Deutsche Bank was as a student in 2006. Vineeta Singh’s extensive experience in the banking and financial industry has earned her the position of Director for Quetzal Verify Private Limited. Her tenure in that position, however, was for five years.
Vineeta Singh founded Sugar after failing to launch two previous firms and turning down a job offer of “one crore” from a multinational investment company. That’s correct. Instead of creating something for others, she desired to do something for herself. Singh founded her third startup Sugar, alongside her husband, Kaushik Mukherjee.
Back then, the behemoths, Lakmé, L’Oréal, and MAC Cosmetics controlled the Indian cosmetics industry. Then, in 2012, SUGAR was created, defeating a slew of national and global competitors to become India’s fastest-growing cosmetics brand. Sugar has become India’s fastest-growing cosmetics brand in only five years. The company has over 2500 branded locations in over 130 cities and generates more than 100 crores in sales.
A cosmetic brand established by the artisans of German, Italian, Indian, American, and Korean cities, Sugar Cosmetics, is presently winning across the spectrum. Revenues increased by a huge margin from INR 57 crores in 2020 to INR 104 crores in FY21, with a 15% rise in sales globally.
Sugar Cosmetics is a cult favorite among millennials and one of India’s fastest-growing premium cosmetic firms. Sugar, with its clutter-breaking attitude, distinctive minimal packaging, and distinctly good products, is the cosmetics of choice for courageous independent women who refuse to be stereotyped by stereotypes. Bestsellers in the Lips, Eyes, Face, Nails, and Skin categories are sent all over the world from the brand’s cutting-edge facilities in Germany, Italy, India, the United States, and Korea.
“My savings were diminishing; I’d hardly ever go out because I was on a strict budget. But I pushed on. I even started a venture, but it didn’t work as planned. After a year, I felt brave enough to give entrepreneurship another shot with Fab Bag, a beauty subscription company. But after research, I realized the need for quality cosmetics for Indian women–that’s how Sugar Cosmetics was born.”
Products of Sugar
With a cruelty-free range that is excellent in appearance and strong in functionality, the brand is dedicated to developing products that are a wonderful fit for every Indian skin tone throughout the seasons and across the calendar. Sugar Cosmetics is rapidly extending its powerful presence, to reach the doorsteps of every cosmetics consumer in the country by 2021, supported by the trust of marquee investors and the enthusiasm of millions of beauty devotees.
Shark Tank India introduced us to a plethora of individuals who are responsible for the success of major companies. Vineeta Singh, the co-founder of Women’s Favorite Sugar Cosmetics, is one such name. This woman has set a terrific example for aspiring female entrepreneurs. She has not only earned success for herself, but she also serves as an inspiration to many aspiring enterprise founders.
She invested in several of the firms featured on the show. Some of them are as below:
Vineeta Singh, Co-Founder, and CEO of SUGAR Cosmetics was an outgoing child. At 23, she learned how passionate she had been about fitness while studying at IIM-Ahmedabad. She had never raced more than a kilometer before until she was challenged to compete in the Mumbai Full Marathon, and she ended up signing up for the 42-kilometer marathon. She gained so much from the experience that the CEO became obsessed with the concept of becoming a lifetime runner.
Vineeta’s running resume includes 20 marathons, ultramarathons, and roughly a dozen half-marathons. She has also participated in various triathlons, the most notable of which being the renowned Ironman, which she finished in Austria in 2017. The Ironman, popularised in India by Milind Soman, consists of a 3.8-kilometer swim, a 180-kilometer bicycle ride, and a 42-kilometer full marathon. This is not something you decide to do one morning. But that’s not all; she also ran the 89-kilometer Comrades Ultramarathon from 2012 to 2014.
Even though her life is slowly returning to normal following quarantine, she still makes it a point to devote an hour each day to her training program. She works out in the morning to get the day started well and to get in a workout before the stressful hours catch up with her. Vineeta gets the ‘me-time’ she needs to relieve mental tension while also enhancing productivity and optimism throughout the day with an hour of exercise.
Vineeta is a huge supporter of any exercise or sport that takes her outside, and in addition to jogging, she swims and bikes whenever she has the chance. Another activity she enjoys is badminton; she competed in several tournaments during her undergrad and B-school years.
“When it comes to nutrition, I never was one to follow a strict diet or restrict myself, when it comes to nutrition. I’m not a fan of diet fads so I stick to everyday home food at regular intervals. I make it a point to always stay hydrated and do simple portion control while eating,” says Vineeta.
In April 2024, Vineeta Singh denied false rumors about her death and arrest. She shared her frustration on X, showing a fake news screenshot. Singh reported it to Meta and filed a complaint with Mumbai Cyber Police. She said the hardest part was people calling her mother in panic. She also mentioned facing paid PR spreading these false stories.
Below are the details of the investments made by Vineeta Singh. Her most recent investment was Seed Round-P-Tal, having raised $120k on April 3, 2024.
Date
Organization Name
Round
Amount
April 3, 2024
P-Tal
Seed
$120K
March 23, 2024
Farm Didi
Angel
$12K
March 19, 2024
Nema AI
Angel
$48.2K
May 10, 2022
Josh Talks
Series A
₹270M
Jan 31, 2022
Humpy Farms
Angel Round
₹10M
Dec 28, 2021
Skippi Ice Pops
Seed Round
₹10M
Dec 23, 2021
CosIQ
Seed Round
₹5M
Vineeta – Awards and Recognitions
Vineeta was an academic gold medalist between 1993 and 2001. She is also an excellent athlete.
She won two gold medals and two silver medals in the IIT Madras Badminton Tournament.
She received the Dulari Mattu Award for the finest female all-rounder at IIM Ahmedabad in 2007.
In 2012 and 2013, she received back-to-back medals from the Comrades Marathon Association for completing both the Ups and Downs (89 km) and Comrades Back-to-Back (89 km), South Africa’s highest Ultra-Marathon.
In 2020, she was named one of India’s 40 Under Forty business leaders by the Economic Times.
According to Forbes India, she was one of India’s most powerful women in 2021.
Amitabh Bachchan’s most successful show, Kaun Banega Crore Pati (KBC), featured her as an expert, in the context of one of the questions.
Furthermore, for more than a decade now, Vineeta has been manufacturing best-selling cosmetic products, making millions of dollars in sales each year.
FAQs
Who is Vineeta Singh?
Vineeta Singh is the co-founder and CEO of Sugar Cosmetics and a judge on Shark Tank India. She is a successful entrepreneur and business leader.
What is Vineeta Singh’s net worth?
The net worth of Vineeta Singh is about INR 300 crore as of 2024.
How many companies did Vineeta Singh Co-found?
Vineeta Singh is a co-founder of 2 companies; Sugar Cosmetics & Fab Bags.
Is Sugar Cosmetics a Unicorn?
No, Sugar Costemics is not a Unicorn yet.
What is Vineeta Singh education?
Vineeta received her undergraduate degree in the course of Electrical Engineering from the Indian Institute of Technology Madras in 2005. Later, she got herself into IIM Ahmedabad to pursue her MBA in 2007.
What is Vineeta Singh age?
Vineeta Singh was born in 1983. She is approximately 43 years old.
What is Sugar Cosmetics net worth?
Sugar Cosmetics is valued at INR 4100 crore as of 2024.
Sugar Cosmetics has quickly risen to become one of the most beloved cosmetics brands in India. Recognizing a need for high-quality, affordable makeup designed specifically for Indian women, the duo launched the brand with a mission to promote inclusivity and empower individuals with diverse skin tones and types. Despite encountering obstacles such as limited capital and supply chain challenges, their determination and enthusiasm transformed this bootstrapped venture into a remarkable success. Today, Sugar Cosmetics is renowned for its vegan and cruelty-free products that appeal to a younger audience. Vineeta, a graduate of IIT Madras and IIM Ahmedabad, along with Kaushik, an alumnus of IIM Ahmedabad, have demonstrated their dedication to reshaping beauty standards in India.
Sugar Cosmetics Founders (Vineeta Singh and Kaushik Mukherjee)
Sugar Cosmetics, co-founded in 2012 by Vineeta Singh and Kaushik Mukherjee, is now a leading Indian cosmetics brand. After encountering challenges in two prior ventures, the duo identified a gap in the market for high-quality, affordable cosmetics catering to Indian women. With Singh’s background from IIT Madras and IIM Ahmedabad and Mukherjee’s IIM Ahmedabad credentials, they launched the brand, emphasizing inclusivity and empowerment for women of all skin tones. Overcoming struggles with funding, suppliers, and team building, Sugar Cosmetics achieved profitability by 2014. Their crayon lipsticks gained popularity, supported by social media and influencer marketing. With angel funding in 2015, e-commerce expansion in 2016, and offline stores by 2018, the brand now operates across 10,000+ retail locations.
Concerning the Indian market, Sugar Cosmetics noticed the gap for good-quality affordable makeup that was also not cruelty tested and specifically targeted urban girls in the country. Its focus on such a demographic placed the brand ahead as one thinking progressively but also ethically for people’s values.
To cover all channels for easy availability of products, the company took an omnichannel route. Its products are also available online through its own website and e-commerce websites like Amazon, Nykaa, and Myntra. Offline, the brand associates with retailers like Lifestyle, Shoppers Stop, and Health & Glow, besides running exclusive kiosks in malls. Social media sites, likeInstagram, Facebook, and YouTube, engage customers through tutorials, beauty tips, and product updates, and loyalty programs, like the “Sugar Circle,” strengthen customer relationships.
The brand’s success relies on key resources, including innovative product development, efficient supply chain management, and impactful marketing strategies. Its team designs cruelty-free and vegan products that meet customer needs while ensuring ethical manufacturing practices.
Sugar Cosmetics operates on a multiple revenue model that is centered on the selling of cosmetic products. The online as well as offline platforms will help in reaching out to the customer. Most of its revenue comes from e-commerce websites such as its website and Amazon and Nykaa. Besides, with more than 40,000 retail outlets in India, the brand has further accessibility. The brand is using limited-edition collections and exclusive product launches to create buzz and achieve periodic sales peaks. It uses loyalty programs, seasonal discounts, and influencer marketing to increase customer retention and acquisition. Though the focus remains on the Indian market, the company has been increasing its international presence, which has helped in incremental growth in revenue. With a diverse product portfolio that includes makeup for lips, eyes, and face, as well as skincare items, Sugar Cosmetics caters to a wide consumer base.
Operating revenue for FY2024 for Sugar Cosmetics was INR 505 crore, up 20.2% from INR 420 crore in FY2023. The company’s total expenses, grew by 15.6% to INR 584 crore from INR 505 crore in the previous fiscal year. This significant growth is reflective of the brand’s successful expansion strategies and increasing market penetration. Alongside Sugar’s revenue having grown significantly, Sugar Cosmetics has incurred a net loss of INR 67.5 crore in FY2024, a reduction from INR 76.2 crore in FY2023. This suggests that investment in scaling operations and growing market presence continues.
SugarCosmetics is one of those companies that makes high-quality products affordable and cruelty-free and specifically designed for Indian skin tones was Sugar Cosmetics. There is an immense gap in the market that diverse shades and formulations make the brand a voice and advocate for inclusivity in telling the story of millennials to Gen Z‘s desire for representation. Situated between the drugstore and luxury cosmetics, Sugar Cosmetics offers premium quality at very accessible prices. All products are vegan and cruelty-free, responding to the high demand for ethical and sustainable beauty solutions. Vibrant, trend-oriented packaging appeals to young consumers and increases social media recognition and sharing.
Offers high-quality, affordable cosmetics tailored for Indian skin tones, fostering inclusivity and brand loyalty.
Engages millennials and Gen Z through digital marketing and social media, building a vibrant consumer community.
Positions products as affordable luxury, appealing to budget-conscious buyers seeking premium quality.
Emphasizes cruelty-free, vegan practices, attracting environmentally conscious and sustainability-focused consumers.
Weakness
Heavy reliance on physical retail outlets makes the brand vulnerable to disruptions like pandemic-induced lockdowns.
International expansion is in the early stages, restricting market potential compared to established global players.
Operates in a crowded beauty market, requiring constant innovation to stand out and retain customers.
Opportunities
Expanding into international markets with localized strategies can help Sugar Cosmetics reach new audiences.
Introducing skincare or haircare products could attract diverse consumers and strengthen customer loyalty.
Partnering with influencers or brands can boost visibility and drive sales through targeted co-marketing efforts.
Threats
Competes with prominent brands like Nykaa, MAC, and L’Oréal, requiring ongoing innovation to maintain a competitive edge.
Being able to quickly adapt to changing beauty preferences is essential for staying relevant and meeting consumer expectations.
Variations in consumer spending during economic downturns can impact the sales of non-essential beauty products.
Conclusion
SUGAR Cosmetics has been excellent in innovating, executing customer-centric strategies, and achieving fantastic partnerships that build great potential for future scale. When the brand expands this line of products and intensifies its market footprint, watch the changing consumer behaviors to pick on trends. Excellent is how digital strategies in its omnichannel powerhouse mix up with physical store footprints. This commitment towards quality, inclusivity, and customer nurturing has transformed SUGAR Cosmetics into a robust community of beauty enthusiasts loyal to the brand. A holistic approach toward innovation and customer engagement makes SUGAR Cosmetics a brand apart and one of the successful examples of sustainable growth in the beauty industry.
FAQ
Why are Sugar Cosmetics successful?
Sugar Cosmetics succeeds due to its trendy, affordable products, effective digital marketing, influencer collaborations, and strong e-commerce presence.
Is Sugar Cosmetics in profit or loss?
Sugar Cosmetics has incurred a net loss of INR 67.5 crore in FY2024, a reduction from INR 76.2 crore in FY2023. Despite strong revenue growth, higher operational and employee costs have impacted its profitability
What is the unique selling point of SUGAR Cosmetics?
SUGAR Cosmetics’ unique selling point is its focus on bold, high-quality products tailored to Indian skin tones, combined with strong digital marketing and affordability.
A business’s survival lies in its visibility, if it is not visible enough, then there will be no customers who will willingly get associated with your business. For that visibility, marketing is needed. It is one of the most important aspects of a business apart from developing products and services.
Whatever you decide to launch, you need to market it well. Advertising is a part of marketing; it not only provides your business with the desired growth but also helps you in establishing the brand in front of the world.
An average human attention span is just 8 seconds. Now, advertising has to be done in such a way that it can gather the desired attention of the public in that short span of time. Not everything can attract human eyes, so it has to be creative and interesting enough to do that.
Various brands out there use their creative ideas while creating advertisements for their products and businesses. In this article, we will talk about some of the most creative advertising campaigns of all time. So, without any further ado, let’s get right into the business.
Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs. – Leo Burnett
PhonePe is an Indian fintech and digital payment company; it was founded by Sameer Nigam, Rahul Chari, and Birzin Engineer in the year 2015. The company is owned by Flipkart and the headquarters is situated in Bangalore, India.
PhonePe has created many interesting advertisements for its services and it has also been able to attract a great number of customers, over 350 million people use PhonePe in India. Recently, the company has also started launching health insurance and for their advertisement, they have taken quite an interesting form of making their services visible to the people.
PhonePe is using the backs of Indian trucks to advertise the insurance service. They use traditional art and quotes like ‘Dekho Magar Pyaar Se, Insurance Lo Magar PhonePe’. The quotes seem funny as well as easy to remember, this way they are able to hammer the ad into the minds of the customers.
boAt
boAt Creative Advertising
boAt is an Indian consumer electronics brand known for offering earwear products at affordable prices. Founded in 2015 by Aman Gupta, its headquarters are in Delhi, India. The brand has gained recognition in the industry for its innovative marketing strategies, making it no surprise that it created a brilliant campaign for Women’s Day.
boAt’s ‘TRebel’ campaign featured actress Rashmika Mandanna and introduced a unique experience. The campaign video could only be accessed by women, activated by a voice command that recognised a woman’s voice. This interactive feature, powered by a self-learning AI, allowed women to unlock dance move videos. It was an innovative way to make people realise how it feels to step into a woman’s feet, where they often hear that ‘it’s a man’s world’ whenever they try to enter into a different industry.
AJIO’s creative advertising for its Black Friday Sale grabbed the customers’ attention with a fun twist. They featured look-alikes of Indian stars Shah Rukh Khan, Salman Khan, and Virat Kohli. These look-alikes were spotted on the streets holding boards with a catchy message, “Why go for duplicates when originals are on sale?” This clever message played on the idea that, no matter how convincing a copy might seem, nothing compares to the real thing.
The campaign playfully reminded customers to choose original, high-quality products over copies. It helped promote AJIO’s range of authentic brands and the discounts available during the sale, making the originals more affordable.
House of the Dragon
House of the Dragons Creative Marketing Campaign with Swiggy – Creative Advertising
The HBO series, ‘House of the Dragon’ premiered on Disney+ Hotstar on 22nd August 2022. For the promotion of the series, Hotstar collaborated with the food delivery platform, Swiggy. As a part of this marketing collaboration, Swiggy changed its delivery agent logo into a dragon. A tagline appears on top of the customers’ orders, saying, ‘Fire will reign, hunger will not. Our dragon rider is on the way!’
A dragon delivering food did not only appear to be appealing and fascinating for the people but it also proved to be one of the most creative and subtle marketing campaigns ever.
There is hardly anyone who is not aware of the largest fast-food restaurant chain in the world. Mcdonald’s has always been a popular brand, founded in the year 1955 by Maurice McDonald and Richard McDonald, the fast-food brand is available in over 100 countries.
Recently, for McCafe coffee, the brand created a very creative ad. In the picture, the famous ‘M’ or arches at first looked like tired human eyes and beside it, you can see the proper arches and two coffee beans inside it which depicts that the tiredness is gone.
Burger King
Burger King Ad Campaign for Funnel Cake Fries – Unique Advertisement
In 2019, Burger King suddenly started liking random tweets posted in the year 2010. This action by Burger King, raised many eyebrows, making people wonder, why a multinational restaurant chain would like old random tweets. When the brand stirred enough curiosity among people and got their attention, it revealed the reason behind it by tweeting, “some things from 2010 are worth revisiting—like your old tweets and funnel cake fries. Get them now for a limited time.”
Burger King was simply advertising the comeback of its funnel cake fries that they introduced back in 2010 by liking people’s tweets from that year. In this way, the brand spent no money and succeeded in creating one of the most creative marketing campaigns ever.
SUGAR Cosmetics
Sugar #MyShadeofLove Campaign
One of the most popular and fastest-growing Indian cosmetics brands in the country Sugar Cosmetics was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee. The cosmetic brand is famous for its various ranges of cruelty-free products.
The company’s campaign has always been unique and this year on Valentine’s Day it launches the campaign called ‘My Shade of Love’ on Instagram as an AR filter. Through this, three different shades of lipsticks can be seen and the audience can virtually try the shades.
Louvre Museum Billboard in Abu Dhabi | Best Creative Marketing
The Louvre Museum of Abu Dhabi was established in the year 2017 and the museum is the most visited in the Arab World. Recently, it has introduced a way to make the drive from Dubai to Abu Dhabi interesting on E11 Highway.
The copies of some artworks of the Louvre museum are placed along the sides of the highway, it is not only a pleasant way of introducing the masterpieces to the people but also makes the drive memorable.
Mastercard
The American Multination financial services company was founded in the year 1966 and serves its customers with different types of credit and debit cards. It is one of the well-known companies in the payment industry.
Mastercard showed its creativity when the UAE witnessed a 2 hour of the solar eclipse. During the eclipse, the moon crosses the sun and this way it looks like the Mastercard logo. Mastercard took this opportunity and made the eclipse look like a live billboard in the sky. The prices during the eclipse got lower, and discounts were provided to the customers.
Paytm launched an amazing campaign, in India, when there is no change of 1 to 5 rupees, customers are handed over candies by shopkeepers. This causes dissatisfaction among customers. Paytm uses this opportunity to make people opt for digital payment through Paytm. Shopkeepers are instructed to give them candies instead of change, the only difference is that those candies contain a special Paytm code. Customers are asked to download the Paytm app and after that use the unique code that is in the pack of candy, to redeem the money. The amount of money differs into four denominations that is 1, 2, 5 and 10 rupees.
Paytm Creative Brand Advertising
Jana
Jana is a brand of bottled water and the source of the water is a depth of 800 meters of the Adriatic Sea. Jana is the largest bottled water producer in Croatia. Recently, they have used a creative way of marketing their brand. To show the depth of the water they have posted on their Instagram profile where each row of the post showed the depth of the sea and when you reach 800 metres, the brand of the water is revealed.
Ace & Tate
Ace & Tate Unique and Creative Ad
Ace & Tate is an eyewear brand founded in the year 2013. They channelise their inner creativity with their new marketing campaign. To advertise their new pair of sunglasses, this time they choose not to use a single pair of them in their advertisement. To make the advertisement meaningful they just showed pictures of the faces of humans who are experiencing discomfort in the sun. This way they are hinting, at how sunglasses are necessary to be comfortable, especially in the sun.
Colgate – India
Colgate India Impactful Advertising
Colgate is one of the most popular brands of oral care products in India. To attract the attention of their customers they created a unique advertisement. In their new advertisement, the model can be seen with a beautiful smile showing her unaligned teeth. The ad was done to make people relate to it more. As not everyone possesses perfectly aligned teeth, it is to make people realise that the brand is aware of the diversity of its customers.
Dunzo
Dunzo, is an Indian company that focuses on delivering groceries, medicines and other essential items to the doorsteps of their customers. Dunzo created a great marketing strategy by publishing an interesting and creative newspaper ad. In the advertisement, they have put a ludo game on the front page and have asked people to play ludo. The advertisements have been made in keeping the Delhi-NCR audience. To roll the dice audience can use their mobile scanner to scan the code.
IKEA
IKEA Creative Advertising
IKEA is a brand known for selling ready-to-assemble furniture and kitchen appliances. In 2018, Ikea roped in Yanjaa Wintesoul, who is a Mongolian-Swedish memory athlete for their campaign. She memorized 328 pages of the IKEA Catalogue 2018. In the advertisement, she was shown answering all the questions asked by people randomly regarding the contents of the pages.
In 2015, IKEA came up with a captivating campaign, “Assembly Fail,” for its assembly service. A German advertising agency, Thjnk, crafted the campaign. This innovative campaign used billboards that were purposely incorrectly put together, which successfully caught people’s attention by highlighting the idea that IKEA furniture can be challenging to put together. Despite the initial hurdles, the campaign aimed to convey the message that the end result is always worth the effort. This creative approach allowed IKEA to transform potential weaknesses into a memorable and impactful advertising strategy that left a lasting impression.
Uni Cards
Uni Cards Creative Marketing #UniSoFlexi
Uni Cards was founded in the year 2020 by Laximikant Vyas, Nitin Gupta, and Prateek Jindal. The brand provides credit cards to its customers. Here you can pay back your monthly spending in three parts over three months. The best part is that it does not demand extra charges for that. The company is situated in Bangalore, India.
Uni Cards roped in Vicky Kaushal for the face of their brand. In the recent campaign of Uni Cards, Bollywood actor Vicky Kaushal was seen in a funny avatar where he was divided into three parts and talked about the unique feature of the card that you can pay back your monthly spending in three months. This creative idea made the ad funny and interesting to the audience.
Colors TV
Colors TV is gearing up with the launch of its new dance reality show, Dance Deewane Junior. For the promotion of the show, the channel adopted Augmented Reality (AR) on streets, offices, and radio stations and danced with kids. Nora Fatehi, one of the judges of the show teaches the hook steps to the children with the help of augmented reality. Karan Kundra, the host of the show was seen interacting through AR.
Adidas
Adidas Creative Ads
Adidas to promote the launch of their new swimwear line created the first swimmable billboard. Women often feel self-conscious while wearing swimwear in UAE in fear of getting body shamed and of course privacy. On this billboard, Adidas invited women to take a dip inside the billboard pool.
Leverage Edu on their new ad campaign created a commotion. People started asking who is Aayushi and it was trending all over the internet. Instead of roping in a celebrity for their campaign, Leverage Edu brings a real girl named Aayushi into the board. Soon Leverage Edu’s team’s social media profile picture was changed to the picture of Asyushi and memes were created as well. This campaign garnered attention as they chose a normal girl looking to study abroad ad.
Anek (Movie)
Promotion is one of the most important parts of a movie. Book My Show took a unique step to promote the movie Anek of Ayushmann Khuranna. The promotional video shows Ayushmaan taking and addressing different people with their names. Apart from that, with the help of Rephrase AI, some other tidbits of those individuals are also known addressed by Ayushmaan. This way he invited individuals to watch the film Anek.
Pine Labs Har Store Tiranga – Unique Advertisments
Pine Labs is a developer of an online payments platform. The leading merchant commerce platform was founded in the year 1998 and is well-known for providing financing and last-mile retail transaction technology to merchants. It is one of the unicorn startups in India with a valuation of $5 billion.
Recently, on the occasion of the 75th anniversary of India’s independence, everyone celebrated the day with the Har Ghar Tiranga initiative, announced by Prime Minister. Taking inspiration from it, Pine Labs decided to take this initiative to a larger level by adding a tricolour to the QR code on the Pinelabs POS machine in stores. In this way, the company indulged itself in momentary marketing by taking advantage of the Har Ghar Tiranga initiative and extending it by turning Har Store Tiranga as well.
Conclusion
Uniqueness attracts human beings. So innovative and creative ways of advertising not only make the product or services visible but also help the brand gain the recognition that it truly deserves. The above-mentioned unique and creative advertisements are some of the perfect examples of how to draw the attention of the general public toward the brand.
FAQs
Which is the most creative advertisement?
Some of the best creative advertising include PhonePe Truck Art, boAt TRebel, House of the Dragon x Swiggy, and Burger King’s 2010 Tweet Campaign.
How do you make an advertisement creative?
Research your target audience, Choose a platform, Make sure the tagline is catchy, and use unique visuals.
The operations of Sugar Cosmetics, a high-end beauty and personal care business, are being strengthened by Unicommerce, one of India’s top e-commerce enablement SaaS platforms. Unicommerce is improving the brand’s retail and e-commerce operations by unifying its entire technological stack, guaranteeing a smooth consumer experience across digital and physical touchpoints.
Sugar Cosmetics has been using Unicommerce’s technology, such as its warehouse management and multi-channel order management systems, to optimise its e-commerce operations for over five years. The company has been able to effectively scale and manage its online sales because of this long-term cooperation, which has improved client happiness and made transactions easier.
Entering the Real Retail Market
In addition to maintaining a strong online presence, Sugar Cosmetics is expanding its network of physical locations throughout India. The business will be able to provide a ship-from-store service, guaranteeing quicker delivery and more convenience for clients, by connecting all of its stores and warehouses onto Unicommerce’s centralised platform.
In order to expand its operations to include store fulfillment, Sugar Cosmetics recently added Unicommerce’s omnichannel retail management system. With the help of this new feature, the company will be able to provide customers with a uniform and cohesive shopping experience across all channels, including online and physical retail touchpoints.
According to recent data from Unicommerce, the amount of beauty product orders increased significantly during this year’s Diwali sales, rising by 100% over the previous year. Growing consumer interest in beauty goods is reflected in this trend, which presents Sugar Cosmetics with a chance to bolster its online and offline presence.
Sugar Cosmetics is able to move orders between locations and optimise its inventory management through the integration of its stores and warehouses. In addition to exposing a greater variety of inventory, this also speeds up service, giving clients access to a greater assortment of products and quicker fulfillment.
Improving User Satisfaction
Additionally, Unicommerce’s technology will simplify the returns procedure, guaranteeing clients a hassle-free return experience. In addition to generating more chances for cross-selling and upselling, this optimisation helps to create a more comprehensive and seamless brand experience. As of Q2 2025, Unicommerce has over 3550 customers, including D2C brands, retail and e-commerce businesses, and logistics providers. The company has managed 8800+ warehouses and 3150+ omni-enabled stores across regions, achieving an annual transaction run rate of 930+ million order items with 260+ technology and partner integrations.
“In today’s rapidly changing market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction,” stated Jasmin Gohil, Chief Technology Officer of Sugar Cosmetics, in reference to the company’s omnichannel vision and relationship with Unicommerce. As a brand that prioritises technology, Unicommerce’s technology has produced outstanding outcomes over the course of Sugar Cosmetics’ long-term collaboration. Brand will be able to better serve its clients and improve their online and physical purchasing experiences thanks to its omnichannel capabilities.
The days when we had to go to various retail stores to buy things for ourselves are going away. The increasing technology has given a massive rise to retail startups.
With the expansion of digitization, everything is going online. Be it classes, courses, jobs, shopping, or more, all these can be done just with the internet and an internet supporting device.
Many players like Amazon have been in existence for quite a long time. But the increasing adaptation of Indian customers towards online shopping has given a rise to more players in the market.
Now, there are various retail startups in India that are going super well and making great progress. These include Nykaa, MeatRoot, Generico, and many more.
These are the startups that deal in the sale of goods and services to customers. These are responsible for providing the products and services that we need from clothing, food, home appliances, labor, etc.
Some retail startups may also be the producers themselves. The others, however, connect the producers with consumers. The online retail industry has seen a great expansion in the past decade.
These are mostly involved in the retail sale of stuff through electronic shopping which means through their sites and applications. They may or may not have store retailing.
Begging a retail startup can be super challenging for any entrepreneur. This is because of the increasing rise in the competitors and risks in the market. Such businesspersons are the ones who are good at multi-tasking, willing to handle risks, and also survive and thrive in a competitive environment.
Which is The Largest Retailer in India?
Reliance Retail
Reliance Retail Revenue Growth
The name that every Indian is familiar with is Reliance. Reliance Retail is the largest retailer in India. In 2006, the enterprise decided to enter the retail industry by initiating its subsidiary, Reliance Retails. Mukesh Ambani founded this and when it comes to profit it is known to be the largest retailer in India. The headquarters is in Mumbai.
It includes Reliance Fresh, 7 Eleven, Reliance Trends, and Reliance consumer brand.
Top Retail Startups in India
Retail startups have now been existing in India for quite some time. The pandemic gave a great rise to retail industry. It not only strengthened the existing startups but also paved way for the new ones.
The following are the top retail startups in India:
It is a beauty retail startup that sells beauty, wellbeing, and apparel products. It was founded in the year 2012. The founder is Falguni Nayar. The headquarters is in Mumbai. It provides products from brands like Maybelline, Lakme, Loreal, and more. Along with these, Nykaa offers a wide range of products under its name as well.
Its products are available on its website, application, and offline stores. It is one of the most successful retail startups that has now acquired the status of a Unicorn Startup in India.
It is a marketplace over the internet that belongs to the industry of retailing. Myntra was founded in 2007 and has headquarters in Bengaluru. The founders are Mukesh Bansal, Ashutosh Lawania, Sankar Bora, Raveen Sastry, and Vineet Saxena.
It enables the customers to purchase a great range of products. The products include apparel, lifestyle, accessories, mugs, and more.
Flipkart
Founded: 2007 Founder: Sachin Bansal and Binny Bansal Headquarters: Bengaluru
It is another digital retail startup founded in the year 2016. Paytm mall provides many domestic and foreign products. Vijay Sharma is the founder. The headquarters is in Bengaluru.
The platform allows the customers to purchase many products at reasonable prices. The products include apparel, furnishing, electronics, and many more.
Blinkit
Founded: 2013 Founder: Saurabh Kumar and Albinder Dhindsa Headquarters: Gurugram
Blinkit (previously known as Grofers) is an online supermarket established in the year 2013 by Saurabh Kumar and Albinder Dhindsa. The headquarters of the startup is in Gurugram, Haryana. This grocery delivery platform links the consumers with local stores.
When it comes to retail startups, Blinkit is sure to be a prominent name. It provides a great variety of products. These include foodstuffs, fruits and vegetables, bakery, beauty, and more.
Lenskart
Founded: 2010 Founder: Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi Headquarters: Faridabad
It is an Indian eyewear marketplace established in the year 2010. The founders are Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi. The headquarters is in Faridabad, Haryana. This allows customers to have direct access to their preferable eyewear.
Founded: 2012 Founder: Vineeta Singh and Kaushik Mukherjee Headquarters: Mumbai
It is an operator of an online retail platform for cosmetics. It came into existence in the year 2012. Founders are Vineeta Singh and Kaushik Mukherjee. The headquarters is in Mumbai. The products offered by Sugar Cosmetics are available online and in offline stores too.
It offers a great collection of cosmetic products like lipsticks, eyeliners, concealers, and many more. It is the quickest growing startup in the field of beauty in India.
Bombay Shaving Company
Founded: 2015 Founder: Shantanu Deshpande and Rohit Jaiswal Headquarters: New Delhi
It is a specialty retailer of grooming products for both men and women. It was founded in the year 2015 by Shantanu Deshpande and Rohit Jaiswal. The operational center is in New Delhi.
The startup’s products have become a popular choice of many. Its products include razors, lotions, grooming kits, and more.
Chumbak
Founded: 2010 Founder: Vivek Prabhakar and Shubhra Chadda Headquarters: Bengaluru
It is a design-based retail startup established in the year 2010. The founders are Vivek Prabhakar and Shubhra Chadda. The main center of operations is in Bengaluru. The products are influenced by the world’s different forms of art and culture.
It also has various offline retail stores. It provides an enormous variety of products. These include home décor, gifting and lifestyle, apparel, and more. The retail startup is super popular for its fun and colorful products.
FirstCry
Founded: 2010 Founder: Amitava Saha and Supam Maheshwari Headquarters: Pune
It is an online retailer that offers more than two lakhs of baby care and kids products. It came into existence in the year 2010. Founders are Amitava Saha and Supam Maheshwari. The main office is in Pune. Firstcry offers products through both online and offline stores.
The customers get to have its products easily and at reasonable rates. It offers many different products. These include children’s apparel, footwear, toys, gifts, accessories, and many more.
Founded: 2011 Founder: Ashish Shah and Ambareesh Murty Headquarters: Mumbai
It is a retail startup that deals in furniture and home merchandise. Ashish Shah and Ambareesh Murty established it in the year 2011. The headquarters is in Mumbai. It provides products from its own brand as well as from others.
Founded: 2016 Founder: Ajai Thandi, Arman Sood, and Ashwajeet Singh Headquarters: New Delhi
It is an internet retail startup established in the year 2016. It deals in coffee products. The founders of it are Ajai Thandi, Arman Sood, and Ashwajeet Singh. The main office is in New Delhi.
Its coffee products are super famous and relished by many as these are made from arabica beans. It sells its products online and also has many outlets in different cities in India.
Licious
Founded: 2015 Founder: Vivek Gupta and Abhay Hanjura Headquarters: Bengaluru
The specialty retail startup offers top-quality meat products. It came into existence in the year 2015. The founders are Vivek Gupta and Abhay Hanjura. The headquarters is in Bengaluru.
It is an Indian retail tech startup established in the year 2016. Khushnud Khan and Rishi Raj Rathore are the founders of Arzooo. The operational center is in Bengaluru. The startup is a provider of a great collection of electronic products.
The platform supports opposite auctions where instead of buyers, the sellers tend to propose the price for which they are ready to sell. This helps people to have a fair price for their selected products.
Faasos
Founded: 2011 Founder: Jaydeep Burman and Kallol Banerjee Headquarters: Pune
It is a retail food-providing startup started in the year 2011. Founders are Jaydeep Burman and Kallol Banerjee. The headquarters is in Pune. Faasos offers a cloud-kitchen and dark kitchen model that provides food.
It runs more than 160 kitchens to provide meals to consumers. Whether you want biryani or your favorite dessert, the startup enables you to get it in no time.
It is a retail and food-tech venture founded in the year 2019. The founders are Vaibhav Singhal, Nikhil Monga, and Swati Agarwal. The headquarters is in Noida, Uttar Pradesh. It enables people to straight-up place orders from the partner stores through the app.
As the name suggests, it eases up the shopping experience for users without waiting in the checkout queues.
MeatRoot
Founded: 2014 Founder: Mohit Bhonde, Vrushali Babar, and Shrikant Babar Headquarters: Pune
It is a retail startup for meat products founded in the year 2014. The founders are Mohit Bhonde, Vrushali Babar, and Shrikant Babar. The headquarters is in Pune. The startup is an online store for fresh, frozen, and processed meat.
It offers products like seafood, chicken wings, exotic meat, pork, duck, goat meat, boneless chicken, and more.
DealShare
Founded: 2018 Founder: Vineet Rao, Sourjyendu Medda, and Sankar Bora Headquarters: Jaipur
It is an online purchasing startup founded in the year 2018. Its main office is in Jaipur, Rajasthan. Vineet Rao, Sourjyendu Medda, and Sankar Bora are the founders. Its platform provides a great variety of products to the customers.
It allows people to purchase products easily and at cheaper rates. The products offered include fruits, vegetables, accessories, furnishings, etc.
Healthkart
Founded: 2011 Founder: Sameer Maheshwari and Prashant Tandon Headquarters: Gurugram
It allows customers to get everything related to fitness at one stop. It offers protein, vitamin supplements, products for weight loss, personal trainers, and more.
Zeno Health
Founded: 2017 Founder: Siddharth Gadia and Girish Agarwal Headquarters: Mumbai
Zeno Health (earlier Generico) is a pharmacy retail startup established in the year 2017. The founders are Siddharth Gadia and Girish Agarwal. The headquarters are in Mumbai. It operates a chain of retail pharmacy stores to offer generic medicines at a reasonable price.
It offers great-quality medicines and also has a team of drugstore advisors at its stores. The main aim of this retail startup is to make healthcare more reachable and economical.
Conclusion
The startups are growing strong in India. One of the most important industries that have been seeing a great rise in terms of startups is the retail industry. In modern times, Indian customers are becoming more and more comfortable with online shopping. This helps them to have more variety and also cuts the role of middlemen.
Over the years, many retail startups like Myntra, Nykaa, Pepperfry, and the other above-mentioned have made great progress. These startups are transforming the traditional ways of retail business. These are sure to grow further and also inspire new startups in the field.
FAQs
Which are the top retail startups in India?
Top Retail startups in India are:
Nykaa
Myntra
Flipkart
Paytm Mall
Blinkit
Lenskart
Sugar Cosmetics
Bombay Shaving Company
Chumbak
FirstCry
Which is the largest retailer in India?
Reliance Retail is the largest retailer in India.
Which is the world’s largest retailer?
Amazon and Walmart are the world’s largest retailer.
Human beings become more attractive when they have the perfect amount of self-esteem and confidence in themselves. There is hardly anyone who doesn’t want to look a little bit more attractive, and to enhance the natural buildup self-esteem in them; one of the objects that can do that is make-up or cosmetics. A little bit of make-up can do wonders and make a person feel confident and good about themselves, and a person who oozes out confidence is often favoured over others. Pampering your skin with skincare products and other makeup products is almost a daily necessity now.
The cosmetic industry is thriving throughout the world and is growing at a fast pace. The market size value of the industry as of 2019 is $380.2 billion and it is going to touch $453.5 billion by 2027. There are multiple brands that are ruling the world with their cosmetics products. India is nothing different in this matter, in fact, there are several cosmetics startups in India that are literally turning heads with the growth and development of their company in such a short time. In this article, we will talk about the popular Cosmetic startups in India that are slowly becoming favourites in the country. So, without any further ado, let’s get started.
“You don’t need to buy expensive cosmetics; almost anything will do if you know how to apply it.” -Dolly Parton’
The Cosmetic brand Purplle was founded in the year 2012 by Rahul Dash, Suyash Katyayani and Manish Taneja. The headquarters is situated in Mumbai, India. The brand supplies, various brands of cosmetics, skincare products, perfumes and hair care products. One can find different types of cosmetic products at a good price through this E-commerce platform.
Purplle is dealing with over 650 brands including Indian and International and in 2017 it has opened its first physical retail store in the city where its headquarters is situated. Apart from that, Purplle is trying to instigate people to try beauty products from their platform with the help of social media. Recently the company has acquired a major beauty brand Faces Canada. As per reports, the current revenue of Purplle is INR 750 Crores.
MyGlamm
MyGlamm Logo
MyGlamm is going hard with its marketing strategy; the cosmetic startup was founded in the year 2015 by Drapan Sanghvi and Priyanka Gill and the headquarters is situated in Mumbai, India. It is direct to consumer brand which apart from providing online beauty products also offers International salon and spa products as well. Different brands of skincare products, makeup and hair care products are available on this platform.
The startup has collaborated with the popular Indian fashion designer Manish Malhotra and has launched a bridal vanity kit where one can find the top 10 favourite products of Manish Malhotra that are used in bridal makeup.
Last year in November, after receiving $150 million of funding, the parent company of MyGlamm has added its name to the list of Unicorn of the country. Recently it has raised $47.14 million through funding and the current value of MyGlamm is $100 million.
Sugar Cosmetics
Sugar Cosmetics Logo
One of the most popular and trending brands in India right now is Sugar Cosmetics. It was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee and is the fastest growing cosmetics brand in the country. The headquarters of the company is situated in Mumbai, India.
At first, only two products, kohl pencil and black eyeliner were available; now from eyeliners to lipsticks one can get find anything in here. All the products are made to be fit for Indian skin. The brand supplies its products in more than 130 cities and has also expanded outside India as it has an outlet in Russia and has an online presence in the United States.
The current revenue of Sugar Cosmetics is INR 500 Crores and as per reports by the next 2 to 3 years, it will touch INR 2000 Crores.
Nykaa
Nykaa Logo
Nykaa is probably the most used online platform to buy cosmetics in the country now. The company was founded in the year 2012 by Falguni Nayar. The platform is definitely a perfect place to get a wide range of beauty and wellness products, one can find over 2000 brands in this platform supplying over 200000 products.
The company has over 5 million active users monthly, it has over 70 stores across the country. It is focusing on opening over 180 stores by 2024. The headquarters of Nykaa is situated in Mumbai, India.
Nykaa has also launched an intimate wear brand called Nykd. The company has already added its name to the list of Unicorns and the current revenue of Nykaa is INR 2440 Crores.
Elle18
Elle18 Logo
One of the most affordable brands of cosmetics, Elle18 is owned by Hindustan Unilever Limited and the brand was founded in the year 1998. The cosmetic products are full of bright colours that make them look lively and help in attracting the youth. Cosmetic products like Lipsticks and nail polish are quite famous for their affordability amongst the youth. Even the packaging of the products are quite modern and trendy, which makes it attractive
Kay Beauty
Kay Beauty Logo
A beauty brand launched by one of India’s most loved Bollywood celebrities, Katrina Kaif. Kay Beauty has been able to make its presence felt since its very beginning. Kay Beauty was launched in the year 2019 and has a good range of makeup products to use for everyone. The brand has been able to provide some good products that are used daily such as lipsticks and blushes. Kay beauty collaborated with Nykaa during its launch and it was found in 50 stores and in the online platform of Nykaa.
Color Bar
Color Bar Logo
Color Bar was launched with an intention of providing its customers homegrown cosmetic products that will be suited for Indian skin. Samir Modi launched the brand in 2004 after almost a decade that is 2013; the cosmetic company becomes an INR 100 Crore brand. The brand is targeting the age of 25 to 40, the best thing about this brand is that it is cruelty-free as well. It has now become the third-largest cosmetics company in India.
Coloressence
Coloressesnce Logo
Coloressesnce is one of the fastest-growing cosmetics brands in India. The ingredients that are being used in the products of this brand are imported from Germany. It is quite affordable and the brand has a huge range of cosmetic products to choose from. The brand was founded by Saurabh Nanda in the year 2014.
Blue Heaven Cosmetics
Blue Heaven Cosmetics Logo
The company is an Indian brand focusing on manufacturing cosmetic products in India. The cosmetics brand was established in 2002. All the makeup products are specially made keeping the Indian skin in mind. The brand is known for its affordable and cruelty-free products. The company was founded by Charanjit Singh and Gurnam Singh. The current revenue of the company is INR 100Crore to INR 500 Crore.
Lotus Herbals
Lotus Herbals Logo
This Indian Cosmetics brand is manufacturing over 250 natural skincare, hair care and makeup products that mainly include Ayurvedic and organic ingredients. The brand was established in 1993 by Kamal Passi. The brand is famous for its huge range of skincare and makeup products that are cruelty-free and is against animal testing. In 2019, Lotus was even awarded as ‘Luxury Brand of the Year’ 2019.
Conclusion
Cosmetic products that help us to enhance our natural features are used because of that, the cosmetics industry has experienced steady growth in India. With new startups exploring this market, it is just a matter of time before it becomes one of the prime industries that will dominate the startup ecosystem.
FAQs
What is the fastest-growing beauty company in India?
Color Bar is the fastest growing cosmetics brand in India.
Muskaan Kapoor
