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Tag: 📄Company Profiles

  • Bonito Designs – India’s Most Promising Interior Designing Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bonito Designs.

    Decorating a home is no more done by looking through numerous catalogs. It is about making one’s unique personality speak through the space they live in. Good interior designing involves a creative balance of aesthetics vs functionality, storage vs space, grandeur vs minimalism, luxury vs budget and many such infinite combinations of aspects that go on to define the space that people would live in.

    Established in 2012, Bonito Designs has been working towards its goal of making great designs accessible to Indian customers at affordable prices.

    Know about Bonito Designs, founder, funding, services, revenue model, growth, awards, and future plans.

    Bonito Designs – Company Highlights

    Startup Name Bonito Designs
    Headquarter Bangalore, India
    Sector Interior Designing
    Founder Sameer AM
    Founded 2012
    Total Funding $6.3 million (Pre-Series A)
    Competitors HomeLane, Livspace, Foyr, Creative Axis Interiors, Design Cafe, Urban Ladder, Pepperfry
    Parent Organization Bonito Designs Pvt Ltd
    Website bonito.in

    Discover more about Bonito Designs:

    About Bonito Designs and How it Works
    Bonito Designs – Target Market Size
    Bonito Designs – Founders/Owners and Team
    Bonito Designs – Products/Services
    Bonito Designs – How it Started?
    Bonito Designs – Name, Tagline and Logo
    Bonito Designs – Business Model and Revenue Model
    Bonito Designs – Startup Launch
    Bonito Designs – User Acqusition and Growth
    Bonito Designs – Startup Challenges
    Bonito Designs – Competitors
    Bonito Designs – Funding and Investors
    Bonito Designs – Awards

    Exhaustive List of Top Startups in Bangalore [2020 List]
    Bangalore, aka Bengaluru, is the center of India’s tech industry. It is famouslyreferred to as the Silicon Valley of India and IT capital of India because ofits position as the nation’s leading information technology (IT) hub. Be it alarge MNC or an emerging startup, Google Maps will show you one…
    StartupTalkyAshwini

    About Bonito Designs and How it Works

    Bonito Designs, a bangalore based startup, focus on bringing to life a bespoke area that tells a story about you, and where you and your family do not just live; but are able to thrive, rejuvenate and eventually get in touch with their blissful self for a much more meaningful life.

    Great interiors involves placing customers and their personality’s needs at the center. It’s about how each of these can be played in order to define their space around them; for them. Bonito Design’s motivation is to figure out their customer as a person, and then go on to create the interiors of their home that makes sense every waking day to them.

    “We wake up every day to find a newer, better way of marrying the aesthetics of design with the wonderful things that represent our consumers and their lives. As design thinkers and evangelists, we go the extra mile to innovate, do whatever is necessary to deliver more at every step involved in making their dream a reality.”, said Sameer AM, founder of Bonito Designs.

    They listen carefully, respect, empathize and are sensitive to the vision, ambition, truth of their consumers. The team try to articulate them into words, materials, shapes, design and reality. And collaborate with consumers to co-design, co-curate and co-create the home of their dreams.

    Bonito Designs is a professional design firm started by young entrepreneurs building on design obsession and a vision that every home deserves to be a designer home and every person deserves designer living.

    Bonito Designs – Target Market Size

    Interior Designing, as a super set of decor, home furnishing is a $670+ billion market worldwide and clocks a 6-7$ billion for the Indian market. A lot of broad markets ranging from furnishing to furniture are included in this space. Design-led market size varies from country to country.

    Bonito Designs – Founders/Owners and Team

    Sameer AM, Rickson D’souza and Vathsala CR are the founders of Bonito Designs.

    Sameer AM - Founder and CEO, Bonito Designs
    Sameer AM – Founder and CEO, Bonito Designs

    Three more promoters along with Sameer and Rickson are currently heading the company on different fronts. The team of Bonito Designs consists of:

    • Sameer AM – Chief Executive Officer
    • Rickson Dsouza – Chief Operating Officer
    • Arun Kumar Gonal – Chief Human Resource Officer
    • Bharath S – Chief Design Officer
    • Pradeep Bhat – Chief Technology Officer

    The startup has a team of 200+ passionate individuals.

    Success Story of Hidecor – Workspace Designing Startup
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    StartupTalkyVidhi Punamiya

    Bonito Designs – Products/Services

    Bonito Designs is a professional design firm started by young entrepreneurs building on design obsession and a vision that every home deserves to be a designer home and every person deserves designer living. It is a design talent powerhouse with high caliber design experts from across Indian and International design schools.

    The startup has a team of 200+ passionate individuals. They have a cumulative experience of 400 man-years of design & delivery. They have delivered 1500 homes in the last 7 years across the city of Bengaluru while garnering praises, awards, and experience across various typologies, sizes and themes.

    The company offers a full-service from conceptualization to design, planning, visualization, and project management with utmost care of personalization and quality delivery.

    Bonito Designs – How it Started?

    The inspiration for starting Bonito came from the will to bring stories into empty spaces that you will call your home. Many stories were heard at that time back in 2012 where customers looking to get their home done had lost the money they had invested or received designs that were totally different from what they were promised. This had brought about a sense of responsibility to help out in streamlining the process for a better outcome and authenticity in the industry.

    The full spectrum service going from idea to execution is a series of services stitched together to bring in a finished product to the customer – that is a loving home. It requires immense passion and willingness on part of all the partaking vendors and contractors to bring in the enthusiasm to walk the mile and dive into the details that are needed to make justice to the appetite the customer demands.

    The identity of Bonito Designs has always gone through a shape-shift at a crucial juncture in the journey of the company.

    Bonito Designs Logo

    The most recent change in the identity marks the lift-off of the company where it starts taking off from being just another startup to marking its territory in broader markets.

    Success Story of De Space – Founders, Challenges and more
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Great home decor and furnishings is now a style statement. And with modulardesigns entering the…
    StartupTalkyVidhi Punamiya

    Bonito Designs – Business Model and Revenue Model

    The company is in the business of realizing dream homes for consumers. Every home begins with a dream and they exist to give life to it. They build aesthetically beautiful homes that our consumers aspire to live in.

    Bonito Designs revenue model is generated by a fee-for-service revenue for providing end to end interior design services to their consumers for their residential homes. It is divided into three phases – design, production and execution.

    Bonito Designs – Startup Launch

    In 2012, when the founding team finally got around to establishing the company, they had a small start where everyone on the team was required to be hands-on with every project received. They launched Bonito in Bangalore – based out of a small office space where most of the team worked out of day in and out.

    It was a factory cum a small makeshift office that didn’t even have a bathroom. The love of their customers and the word of mouth advocated by their customer family drove them to jump for larger avenues. Later on, the startup wanted to reach new audiences and started their YouTube channel which is to date most referred to by any new customer.

    Bonito Designs – User Acqusition and Growth

    “Our values and guiding principles such as honesty and transparency have been key to gain initial traction. In an industry that is plagued by opaque operations and accountability, we were able to garner great confidence by simply being direct with what could be done and what couldn’t.”, said Sameer AM.

    Customers appreciated the directness with which the company did business. They took these values above the business itself and at times it meant rejecting business in certain cases. The word of mouth publicity along with the popularity of Youtube channel has been an immense push to take their business to the next level.

    The recent couple of quarters have demanded a totally different approach to increase their customer base. It required a combination of building up of various verticals such as partnering with realty networks and agents to convert them into evangelists of the brand and that too has added to the business’s intake capacity of the customers.

    As of date, the company continue to experiment and explore various ways in which they can increase the engagement with their customer base and they believe it is only going to get stronger than before. In the last one year, the company has grown tremendously in terms of size of revenues, no of homes delivered, and employees (from 65 to 220+).

    Success Story of DesignerPeople- Branding and Designing Agency for Startups
    DesignerPeople Startup Success StoryStartup NameDesignerPeopleHeadquarterFaridabadFounderMegha Malik[https://startuptalky.com/successful-women-entrepreneurs-india/]SectorMarketingand DesigningFounded2003Parent OrganizationDPPL Works Pvt. LtdAboutDesignerPeopleFounders of DesignerPeople and team…
    StartupTalkyChayanika Goswami

    Bonito Designs – Startup Challenges

    Every design is a new challenge to us as nothing is pre-set for us in the backend. Sometimes, our designers tend to truly push the boundaries of their creativity making it all the more challenging for our backend systems to bring these designs to life. One way or the other, we always find a way to overcome these and that’s what makes our job all the more exciting.

    Bonito Designs – Competitors

    HomeLane, Livspace, Foyr, Creative Axis Interiors, Design Cafe, Urban Ladder, Pepperfry, Flipspaces Design Labs are some of the competitors of Bonito Designs.

    Competition is constantly growing. However, Bonito Designs look for inspiration from around the globe and try to learn and imbibe the best from everyone, locally and globally. They try to set higher benchmarks to improve themselves instead of focusing their energies on competition.

    “Our core philosophy revolves around design and it is our passion to live and breathe design into everything we do that differentiates us from the rest. Everyone says they do customizable or personalized designs. Our core differentiation is the extent to which we customize designs. We also spend a lot of time understanding our customers – their passions, hobbies, interests, lifestyle etc. to bring out spaces that truly reflect their personality.”, said the founder of Bonito Designs.

    Bonito Designs – Funding and Investors

    The Bonito Designs funding stands at $6.3 Million till date. In March 2019, Bonito Designs announced a pre-Series A fund raise of $6.3 million led by early-stage strategic investment venture Tomorrow Capital. The aim was to use the fresh capital in R&D, expand the product base, and improve the digital infrastructure.

    Date Stage Amount Investors
    March 2019 Pre-series A $6.3 million Tomorrow Capital

    Housejoy – Get Home Services On-Demand
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Where will you go if your wife calls from home complaining that the switchboardhas stopped worki…
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    Bonito Designs – Awards

    • Bonito was awarded the “Best and Most Innovative Interior Design Firm of the Year 2020”
    • It received India Award under “Residential Projects”
    • The company was titled 40 under 40 Best Interior Designers of India 2020 by National Architecture and Interior Design Excellence Awards 2020
    • The startup was awarded the ‘Best Interior Design Company of the Year 2019’ by CommonFloor
    • Bonito was awarded the ‘Best of Houzz 2014’ by Houzz

    Bonito Designs – Future Plans

    Having delivered over 1500+ homes in 7 years in Bangalore, Bonito Designs is rightly placed to expand their services to other markets in the near future. Also, in terms of capacity, their production and execution capabilities have expanded multifolds in the last 6 months.  

    Their Youtube channel is the most subscribed interior design channel in Asia and third most subscribed in the world. The startup also have a very strong presence across all social media channels. Their mantra of “Live Breathe Design” trickles through everything they do today and in the future as well.

    Frequently Asked Questions – FAQs

    What is Bonito Designs?

    Bonito Designs, is an interior designing startup based in Bangalore that offers end-to-end home interior decorations for the kitchen, living room, bedroom and more.

    Who are the Bonito Designs founders?

    Sameer AM, Rickson D’souza and Vathsala CR are the founders of Bonito Designs.

    Who are the Bonito competitors?

    HomeLane, Livspace, Foyr, Creative Axis Interiors, Design Cafe, Urban Ladder, Pepperfry, Flipspaces Design Labs are some of the competitors of Bonito Designs.

  • Caliverse—Creating Calisthenics Fitness and Social Networking App

    Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in a live workout session with coaches. This all is available in the app.

    Read this article to know more about Caliverse, app, Calisthenics, Bodyweight Workout, Calisthenics App, Fitness App, services, founder, business model, revenue, wiki, and future plans.

    Caliverse – Company Highlights

    Startup Name Caliverse
    Headquarter Riga, Latvia
    Sector Health & Fitness
    Founder Daniels Pitkevics
    Founded 2019
    Website caliverse.app
    Contact info@caliverse.app

    Caliverse – About & How It Works
    Caliverse – Target Market Size
    Caliverse – How was Caliverse Started?
    Caliverse – Product/Services
    Caliverse – Founders & Team
    Caliverse – Business Model & Revenue Model
    Caliverse – Startup Launch
    Caliverse – User Acquisition & Growth
    Caliverse – Startup Challenges
    Caliverse – Future Plans
    FAQ’s
    Conclusion

    Caliverse – About & How It Works

    Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in live workout sessions with coaches. This all is available in Caliverse.

    Caliverse Features
    Caliverse Features

    Caliverse is working together with the largest calisthenics community in the UK – United Calisthenics Group – and together the big goal is to make calisthenics more popular and accessible to everyone. The company believes that lack of knowledge is the biggest problem in calisthenics and Caliverse is here to fix this.

    Name, Logo & Tagline

    “I knew that I want to make an app that is accessible to everyone in this universe so after some hard time thinking the name, when I was trying to fall asleep I came up with this name – Caliverse. Calisthenics for the whole universe”, says Daniels about selecting the name for the app.

    Caliverse Logo
    Caliverse Logo

    Caliverse – Target Market Size

    Caliverse is in health and fitness industry which is huge – more and more people are starting to do some sports activities because their everyday life requires to sit in the office for the whole day. Hundreds of millions of people are willing to work out on a daily basis. And it is targeting some part of this user base.

    One of the biggest calisthenics mobile app – Freeletics – has more than 20 million users. And of course, there are many other calisthenics apps out there. My guesstimate is that the calisthenics industry has more than 100 million users. And this market size is big enough to work hard.

    Calisthenics and fitness, in general, are not going anywhere – people will do sports more and more. At the moment this is a suggestion to do but it might become a mandatory thing told by doctors if people want to keep their body healthy in upcoming years.

    Kleinetics Success Story – Adding fun in the FUNctional for kids and adults!
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    Caliverse – How was Caliverse Started?

    Daniels Pitkevics, the founder of Caliverse, started doing calisthenics a few years but was jumping on and off training – couldn’t really get into the right routine, didn’t knew much about calisthenics in general and couldn’t find the right information source which he really enjoyed using. Tried out many different calisthenics apps, like, Freeletics, Calisteniapp, MadBarz but no one was perfect for him. And since he is a programmer himself, he just thought – “why I am not making an app that suits my needs myself?”

    So Daniels started working on the app. In a random coincidence, he met United Calisthenics Group who helped him with making content, and at that point he understood that it is actually doable. So, half a year later, Caliverse was released. And now, when the team is celebrating it’s 1st birthday, they have got really far and that is only because of the great people in the company.

    Caliverse – Product/Services

    Caliverse teaches users how to do proper calisthenics training – how to perform each exercise, how to structure a workout, and workout plan. Live workout sessions help users to learn from professional coaches all around the world and of course to have someone if they are doing the exercise correctly.

    Caliverse - App
    Caliverse – App

    “Our biggest focus is to give users this feeling that they always have a person to contact in case of questions – these persons are Caliverse coaches. No other calisthenics app out there does that. And we are doing it for free”, says Daniels Pitkevics, CEO of Caliverse.

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    Caliverse – Founders & Team

    Caliverse initially was made by only Daniels Pitkevics. The content was given by his friends – United Calisthenics Group. It was like that for around 6 months before it was released and 8-9 months after.

    Caliverse - Team
    Caliverse – Team

    Then, when Caliverse started to grow bigger, more than 10 000 users were using it, he was in a way required to find a person that can help hi, more than providing content and of course, a person who could help him to take the company to the next level.

    So, meet Cambo, a friend of the founder, part of the United Calisthenics Group, and a professional athlete and coach. He is a big help with content, ideas, social media, business, and user support. Having Cambo on board was one of the best decisions.

    But of course, there are many people involved. Woj, coach, and owner of his own gym – Calisthenics Basingstoke – does a great job running weekly handstand series, promoting Caliverse, and coming up with some super cool ideas on how to make it even better. And others – Paddy, Eddie, Danny, Ibby, Ali, Sherman, Ben, Jacob, Aaron – they all have participated in making Caliverse what it is now.

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    Caliverse – Business Model & Revenue Model

    At the moment everything is free and without ads – even live workout sessions with coaches. Monetization part is what the team is thinking of but nothing to announce public yet.

    Caliverse – Startup Launch

    Getting the first 100 users was sort of easy – friends, family, people that were targeted by United Calisthenics Group. That basically covered first 100 users.

    Caliverse – User Acquisition & Growth

    The company hasn’t basically spent anything on marketing. There are some random test ads for $10 that basically did nothing. A few giveaways that also didn’t attract many users. It was hard work by making new features, being active on social media, and open to every question users have.

    There have been 3 biggest jumps in users –

    • First was when Calisthenics 101 wrote a blog article that included a review on the most popular calisthenics apps and had Caliverse there.
    • The second was due to COVID-19 pandemic – it made everyone be at home without any gym access so people were searching for ways to workout at home and Caliverse is offering exactly that.
    • The third jump was quite recent and it is a big one but Daniels still have no idea why it happened 🙂

    Caliverse – Startup Challenges

    Most challenging is time planning – Daniels work full-time, He has a wife that he wants to spend time with, he is doing workouts at least several times per week and has to find the time to build Caliverse. But it can be done.

    “Now, I really can tell that there is no such thing as ‘I don’t have time for that’. People don’t have time only for things they don’t really want to do. If there is a will, there is a way”, says developer Daniels.

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    Caliverse – Future Plans

    It is Caliverse’s first birthday on July 17 so the team was gathering some statistics. One of the most impressive – more than a million push-ups have been done through the app. It now has approximately 20,000 users, several thousand users are using it every week. Only 8 countries in the world are not using Caliverse, so it has covered basically every place.

    The goal for this year is to have 100,000 users. Of course, the plan is to introduce some features that might bring some income – this is crucial if the team wants to make Caliverse a world-class fitness app because everything costs – designers, programmers, marketing, etc.

    FAQ’s

    What is Caliverse?

    Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions.

    Is Caliverse free?

    At the moment everything is free and without ads – even live workout sessions with coaches.

    Who is the Founder of the Caliverse App?

    Caliverse initially was made by only Daniels Pitkevics. The content was given by his friends – United Calisthenics Group. It was like that for around 6 months before it was released and 8-9 months after.

    What is Caliverse about?

    Caliverse teaches users how to do proper calisthenics training – how to perform each exercise, how to structure a workout and workout plan.

    What is Caliverse Mission?

    Calisthenics for the whole universe – this is their mission and this is Caliverse.

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    Conclusion

    Calisthenics for the whole universe – this is their mission and this is Caliverse. Giving a chance for everyone to learn what is calisthenics and how to perform it correctly – Caliverse friends United Calisthenics Group will show exactly how everything is done!

    Since January, 2019, the team is working hard on this project – to build a world-class level mobile app with exactly those features that you might be looking for. And they are now live on both App Store for iOS devices and Play Store for Android devices! The Team would be grateful that the users could send the core features, you think Caliverse lacks.

    Don’t hesitate to contact us through our Facebook or Instagram pages or contact form at the bottom of this page.

  • Taplink Success Story—Drive More Leads and Sales on Instagram

    Taplink on Instagram is a modern application offering to put a link to a site or selling a landing page on your profile. Allowed to make one direct link instead of account addresses. The program allows you to put a redirect address in the profile header. If you have your own website, landing page, a channel with video clips, or pages on social networks, you should use the application’s functionality.

    Read this article to know more about Taplink, how it works, services, features, founder, business model, revenue, wiki, and challenges.

    Startup Name Taplink
    Headquarter Moscow
    Sector Marketing
    Founder Konstantin Melentev
    Founded 2017
    Parent Organization PE Konstantin Melentev
    Website taplink.at
    Contact hello@taplink.cc

    Taplink – About & How It Works
    Taplink – Target Market Size
    Taplink – How was Taplink Started?
    Taplink – Product/Services
    Taplink – Business Model & Revenue Model
    Taplink – Startup Launch
    Taplink – User Acquisition & Growth
    Taplink – Startup Challenges
    Taplink – FAQ’s
    Taplink – Conclusion

    Taplink – About & How It Works

    Taplink allows you to create an extended profile description on social media. Currently, Taplink is highly-demanded on Instagram because there you can only write 150 characters and add 1 link to your bio. It is not user-friendly for small business owners and famous people whose followers are not just their family members/friends. They need to share some information about themselves, their business, and products/services.

    Like other multilink services for Instagram, Taplink is easy-to-use, but it has many more features. You can create a micro landing page for 20 minutes and increase Instagram sales (there are cases where the users were able to generate twice as many leads). You can add links to your goods/services and social networks; answer frequently asked questions; distribute content to your audience, collect leads, and email addresses.

    You can also add a link to your messenger and make it easy for your clients to contact you. We believe that Taplink will be popular in a lot of countries because its market does not have any boundaries.

    Konstantin Melentev is founder and CEO of Taplink. The company is not large. It has small development, promotion and customer support departments. All in all, it is no more than 10 people.

    Taplink Logo

    “I started thinking, and for half an hour I didn’t come up with good ideas, so I decided to take the simple name Taplink. I thought if Apple succeeds with the simple name, I will succeed too”, recalls Konstantin about choosing the company name.

    Regarding the logo, he didn’t think about it for too long, although marketers and designers keep telling him that it is not the best logo that could be. It is possible that the startup will change it in the future.

    Taplink – Target Market Size

    Taplink solves the problems that many Instagram (and other social media) users face sooner or later. They (social media users) lack functions to describe/show their products or themselves. Potential Taplink users are any social media users, and these are millions of people across the globe.

    In the next 5 years, I suppose social media engagement will increase, and with it demand for tools that help you to introduce your business in social media.

    Here are coupon codes that you can use to get discounts on taplink:

    • ‘startuptalky‘ – 10% discount
    • ‘startuptalky7day‘ – 7-day free trial

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    Taplink – How was Taplink Started?

    After years of running a marketing agency and a thousand hours spent on promoting different businesses on Instagram, Founder Konstantin Melentev realized that almost all entrepreneurs face the challenge of limited Instagram BIO. A few lines and one link is not enough to tell the world about your business. He got an idea to create a functional and simple tool that will help entrepreneurs to create a full-fledged landing page for their business on Instagram.

    Initially, Konstantin, CEO of Taplink, created this kind of landing page for his agency and it turned out to be extremely convenient! He realized that it may be useful for other entrepreneurs around the world struggling to increase sales on Instagram and he wanted to make their lives easier. In the beginning, some multilink services provided users with only one 1 option – to put all of your links in one place, and that is it.

    Obviously, it will never increase the conversion and engagement rate since it doesn’t provide full information about your business, let alone it doesn’t have any CTA elements to attract customers. That’s why the founder decided to create something that really works for business and that’s how Taplink came into the world.

    Taplink – Product/Services

    Taplink solves the problem of limited Instagram bio (150 characters and 1 link). It also helps you to save a lot of time and effort and create a high-converting landing page.

    Taplink is essentially a website builder for mobile devices. But website building is very difficult: hosting, domain, prototyping, content, design, page making, database, content management system, etc. To create a good website, you will need to hire a team of experts, spend a lot of time and resources. But Taplink allows you to create a small website in 20 minutes. This time is enough to plan a page structure, create content, add all necessary links, and even change the design without any experts.

    Taplink Cover page
    Taplink Cover page

    “We strive to make our service more user-friendly. We want people to spend no more than 20 minutes creating a page and 1-2 minutes adding relevant information. Taplink has more than 1,000,000 users, and only several hundreds of them ask how to add or create something. It’s really easy”, says Konstantin Melentev, founder of Taplink.

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    Taplink – Business Model & Revenue Model

    Taplink is a shareware tool. The BASIC rate plan is free, and it includes the most popular features. The PRO and BUSINESS rate plans are paid. They are not so expensive – $24 and $54 per year. We call these rate plans ‘a website at the price of a coffee cup’ :).

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    Taplink – Startup Launch

    Acquiring the first 100 users was not difficult. The team has many acquaintances who use Instagram, and many of them took advantage of using the BUSINESS rate plan for free. Besides, they offered to several famous people the same opportunity, and they have agreed to try Taplink. Then the company had more and more clients because they liked its first users’ pages, and they wanted to create something similar.  

    Taplink – User Acquisition & Growth

    Konstantin says that the startup’s main promotion strategy is to create a high-quality and in-demand product. They are constantly working on improving it, and a lot of improvements are expected in the near future. If there is a good product, there are good reviews, recommendations, and, consequently, users.

    The team wants as many people as possible from all over the world to take advantage of Taplink capabilities. I believe many social media users need this tool, and many of them would like to use it. There are so many countries and languages, and Taplink will strive to localize and promote Taplink in different parts of the world.

    Taplink – Startup Challenges

    “I think the major challenge is that 3 years ago we broke into only one local market. If we had come to the global market, we would have been more popular now. It will take some time for the world to know more about Taplink and start to use it”, says the founder about challenges faced.

    Taplink – FAQ’s

    Taplink is a multi-link tool that allows you to do more! It basically allows you to build a brand or business with just one link. It has way more features than LinkTree or Campsite that I tested out and the features are so cool!

    To get to someone’s profile, tap their username, displayed above their post. Then you’ll see their “bio” where they describe themselves and their account, and the blue URL. That’s the link in the bio.

    Is it a paid service?

    We have free and paid subscriptions. You can obtain additional information about the rates and functionality here: https://taplink.at/en/tariffs/

    Why am I supposed to pay for a minimum of three months?

    We have very reasonable prices. Most services charge more per month than we do for three.

    If you’ve changed your Instagram username, then you should press the “Install” button in your account again and after that, you’ll see the “Update information” button. If you press it, the system will get updated information from Instagram and ask you if you’d like to change the link.

    How many profiles can I connect to a single rate plan?

    One Instagram profile — one rate plan.

    Taplink – Conclusion

    Taplink is a convenient way to manage your links and drive your sales directly on Instagram. Instagram allows users to place only one clickable link in the profile description, but this is often not enough. Using Taplink, you can place any number of links to pages of your products and services, special offers, instant messengers for communication in one click, accounts in social networks and more.

    The links created in Taplink will open the application of the required social network, where your page will be displayed. People will be able to contact you, subscribe and like without any further actions.

  • Tsara – Destination Jewellery for Every Occassion

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Tsara.

    The shine of Gold and Diamond jewellery seems to deem gradually, as semi-precious jewellery is becoming more and more popular. There was a time when an Indian bride’s first preference was only gold jewellery. But these days bridesmaids and also brides are seen wearing stunning semi-precious jewellery.

    Tsara provides all type of designer jewellery and has extraordinary collections. The company focuses on bringing value to the customers by keeping their convenience in mind. Tsara’s long term vision is to become India’s leading destination jewellery brand.

    Tsara – Company Highlights

    Startup Name Tsara
    Headquarter Mumbai
    Founders Tarun Jagwani and Natasha Jagwani
    Sector Gems & Jewellery
    Founded 2012

    Tsara – Introduction
    Tsara – Industry Details
    Tsara – Founders
    Tsara – The Idea and starting up
    Tsara – Product
    Tsara – Business and Revenue Model
    Tsara – Customer Acquisition
    Tsara – Challenges
    Tsara – Competitors
    Tsara – Technology Used
    Tsara – Advisors and Mentors
    Tsara – Future Plans
    Tsara – Founders’ Advice

    Tsara – Introduction

    Tsara is a quite popular name among jewellery startups in India as well as among women as a destination jewellery brand with a very luxury look and at the same time inexpensive.

    The main reasons behind the growing popularity of semi-precious jewellery are that – it is not expensive; it looks beautiful and elegant just like gold or diamond jewellery and it can be carried anywhere without any tension of it being stolen or lost. Keeping in view the many benefits of semi-precious jewellery, Natasha and Tarun Jagwani, launched Tsara – a destination jewellery brand in 2012. Destination jewellery is made of silver and semi-precious and synthetic stones making its price as less as one-tenth of gold or diamond jewellery.

    Tsara – Industry Details

    As recorded in 2017, the Indian gems and jewellery market size is about US $60 billion. It is expected to reach $100 -110 billion by 2021-2022. Gems and jewellery industry plays a very important role in Indian economy. Gems and jewellery industry makes for 7% of India’s GDP and 15.71 % of the country’s merchandise export. India earns a huge chunk of its total foreign exchange earnings by exporting gems and jewellery.

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    Tsara – Founders

    Tarun Jagwani and Natasha Jagwani are the Founders of Tsara.

    Founders of Tsara
    Tarun Jagwani and Natasha Jagwani

    Tarun is the third generation of gold and diamond jewellery experts and has experienced the B2B space of manufacturing. He joined the family business after graduation from Gemological Institute of America, Carlsbad. Tarun is a graduate jeweler by profession and has been creating jewellery since 2004 when he set up the factory for the business.

    Natasha also belongs to a family with jewellery business and her background helped her to start and survive in this business.

    Currently, Tsara has a small team of 4 people. However, Tarun and Natasha collaborate with other people as and when required to grow the business.

    Tsara – The Idea and Starting Up

    In 2010, after Natasha and Tarun got married, the couple attended a close friend’s wedding in Udaipur. While reaching their hotel room after dancing all night, Natasha realized one of the gold bangles she was wearing, was missing.

    They looked everywhere for it, including going back to the venues and trying to trace all their steps, but it was lost. She didn’t enjoy the remaining part of the wedding as this was always at the back of her mind. When she informed Tarun’s mother about it, they had a discussion and the idea of coming up with a line of jewellery which is premium and yet affordable came into being. Natasha started doing this on her own from home and Tarun joined her to help her expand the business in late 2016.

    Tsara Jewellery Logo

    Tsara – Product

    Tsara designs and manufactures beautiful destination jewellery (diamond imitation jewellery) to go with every occasion and everyday. It brings the expertise of manufacturing gold and diamond jewellery to the world of destination jewellery.

    Manufacturing and aesthetics are what we focus a lot of our energy on.

    Tsara jewelry is created by setting semi-precious stones in silver. Flawless cubic zirconias are used in Tsara jewellery.

    Tsara Products

    The company has four lines of jewellery to complement various occasions and events. Also, Tsara launches new collections every 2-3 months to keep up with the latest trends.

    Tsara – Business and Revenue Model

    Tsara mainly focuses on B2C model. The company is working towards attaining B2B customers. In the last few months, Tsara acquired 4 B2B clients who regularly buy products from them because of their creative designing and manufacturing.

    Tsara – Customer Acquisition

    Tsara’s head office is in Mumbai. However, they are currently selling their products through partners in Delhi, Bangalore, Pune, Ahmedabad, Surat, and other tier 1 cities. Moreover, they are stocking on over 15 online portals which serve clients all around the world. Tsara has multiple retail partners in different places, who help them to reach the customers across the country and the globe. Besides, Tsara also reaches out to its target audience by creating engaging content on social media.

    The company does campaigns to attract customers whenever it launches new collections. Tsara is also working on giving special deals to their clients who have subscribed to their email and whatsapp lists.

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    Tsara – Challenges

    Coming from a background of gold and diamond jewelry, understanding price points was something the founders struggled with initially.

    We kept designing products thinking about buying the jewellery from gold and diamonds perspective. It took us a few collections to find the designing style best suited for the world of destination jewellery.

    Tsara – Competitors

    Tsara faces competition from fashion jewellery brands like Swarovski, Bluestone, Ayesha etc., However, the company is all set to face the competition by launching new designer lines and keeping up with the trending fashion.

    Tsara – Technology Used

    Tsara is working towards ensuring that they use cloud based softwares. This gives them the flexibility to hire people from around the country and then eventually the globe.

    The main idea behind the technology is the convenience for the team members and to build a company that can be operated from anywhere.

    Tsara – Advisors and Mentors

    Tarun’s father has been a great guide at a time when he faced certain issues. However, he also admires his digital mentors include Gary Vaynerchuk and Simon Sinek.

    Tsara – Future Plans

    Tsara’s future plans are –

    • To grow a number of partners who sell their products online and offline.
    • To ensure that their website starts generating as many sales as the stores do to grow the business.

    Tsara – Founders’ Advice

    Be clear on the end goal, and keep innovating and testing new ideas that align with that end result. You will be genuinely surprised what will get you closer to your goal.

    Frequently Asked Questions – FAQs

    What is Tsara?

    Tsara is an online jewellery startup in India that provides all type of designer jewellery and has extraordinary collections.

    What is destination Jewellery?

    Destination jewellery is made of silver and semi-precious and synthetic stones making its price as less as one-tenth of gold or diamond jewellery.

    Who Is the owner of Tsara?

    Tsara Founders are husband-wife duo Tarun Jagwani and Natasha Jagwani.

  • Anvayaa – Elder Care Services Like No Other

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Anvayaa.

    While the whole world is rushing to make products and cater services to the Millenials, some startups are catering to elder care in India. Among the various Elder Care Startups in India, Anvayaa Kin Care is one among them. Anvayaa is founded by Mr. Prashanth Reddy and Mrs. Deepika Reddy in 2016.

    Anvayaa aims at the empowerment of the elderly as envisaged by their loved ones, who, due to unavoidable circumstances, cannot be physically present with them over a while. The Organization aims to provide a reliable and trustworthy support system that is a 360-degree Technology Enabled Service which not only provides Medical Support but also acts as a Social and Emotional buttress that synergizes the Overall well-being of the senior and brings about a paradigm shift in their happiness quotient & zest for life.

    Anvayaa Elder care also empowers its users with greater control over the nature, methodology, quality, and type of service provided to their loved ones. These include Emergency Care, Daily necessities, Health Improvement, Social engagements, Emotional bonding, and overall support.

    Read this article to know more about Anvayaa Elder Care success story, Anvayaa Founder, Business Model, Funding, History etc.,

    Anvayaa – Company Highlights

    Startup Name Anvayaa
    Headquarter Hyderabad, India
    Sector Healthcare/Elder Care
    Founders Prashanth Reddy
    Founded 2016
    Revenue INR 2.5 Crores (FY19)
    Parent Organization Anvayaa Kin Care Pvt ltd
    Website anvayaa.com

    Anvayaa – About and how it works
    Anvayaa – USP, and Innovation
    Anvayaa – Target Market Size
    Anvayaa – Founders and Team
    Anvayaa – How did it start?
    Anvayaa – Name, Tagline, and Logo
    Anvayaa – Startup Launch
    Anvayaa – User Acquisition
    Anvayaa – Business Model and Revenue Model
    Anvayaa – Startup Challenges
    Anvayaa – Funding and Investors
    Anvayaa – Competitors
    Anvayaa – Advisors and Mentors
    Anvayaa – Growth
    Anvayaa – Awards and Recognition
    Anvayaa – Future Plans

    Anvayaa – About and how it works

    Anvayaa is India’s only 360-degree, technology-enabled personalized senior care platform that offers a one-stop solution for all elder care needs be it assisting with healthcare, medical emergencies, socialization requirements, daily-needs, and payment management in addition to any other services that the elderly might require at their homes. To achieve these objectives, the company has tied-up with over 150 partners covering a range of services that include Home healthcare, hospitality, pharmacy, diagnostics, home maintenance providers, libraries, grocery, surveillance and security, lawyers and more.

    Anvayaa allocates dedicated Care Managers to every elderly family who personally monitors the fulfillment of their needs. These Care Managers not only schedule doctor appointments & accompany the elders on their visits but also attend to medical emergencies. Also, they accompany the elderly while shopping, dinner, movies, entertainment, helping them shifting, finding a handyman to cater to mundane repairs, help with property & financial management including bill payments, medical claim reimbursements, online banking and more.

    As an organization, Anvayaa strives towards creating trust and offering care to the elderly by being “a part” of their families while the kids live “apart” from elders. The salient aspect of the Anvayaa Care Managers and Service Providers is that they have Verified Backgrounds and are registered with the Police ’Hawk-eye’ (In Telangana).

    The idea is to create awareness regarding the firm’s existence and excel in the services provided to seniors for being able to generate continuous referrals, while the ultimate vision is to be known as the best company for Senior Care Services in India. The ultimate mission of the Company is to make India a Senior Friendly Nation in consonance with our Ancient Traditional values and as desired by the Ministry of Social Justice and Empowerment, Government of India.

    Anvayaa – USP and Innovation

    • Anvayaa Elder care is a first in India to be the 360-degree senior care platform.
    • The Business model is unique & Innovative. Anvayaa follows the People-Partners-Technology process. Through the platform, it delivers high touch personalized services to elders that can provide a sense of empowerment & dignity.
    • The technology platform ensures the optimal use of technology.
    • Transparency of service delivery.
    • IoT and AI integration towards transitioning from being a reactive care provider to a proactive care provider.

    “We believe that we, by far, have the most innovative technology platform in the entire country in the eldercare space for efficient care and predictable service for senior citizens. Unique features such as the medical record management, Medical Emergency tracking system, auto reminders, E-wallet for managing bills/payments for parents are all currently available under our tech platform,” said Mr. Prashanth Reddy, Founder of Anvayaa.

    The unique Anvayaa mobile app also empowers members to scan a QR code and verify the details of care managers for improved security. Cutting-edge Technology powers their day-to-day operations and provides the users with web and mobile interfaces to get real-time alerts on every service delivered. Care Managers also have dedicated mobile applications to manage tasks, handle medical emergencies and provide individual-specific care.

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    Anvayaa – Target Market Size

    India is projected to have 350+ Million Estimated Senior citizens by 2050. Out of which 0.9 Million will be this venture’s target senior Families. The number of families living in metros is estimated to grow to 2.5 Million by 2050.

    The market for products and services for seniors is expected to increase from almost $320 billion in 2013 to $436.6 billion by 2018 globally, representing a five-year compound annual growth rate (CAGR) of 6.4 percent.

    According to a market research report by BCC Research. The global research agency Persistence estimates that the global elder care services market will reach a market valuation of USD 1767 billion by the end of 2025 reflecting an 8.4% CAGR over this period. For Anvayaa, the team envisions expanding its services across all Metros PAN India and also bringing in IoT and AI-based solutions for proactive care. They are anticipating to grow by 200% YoY in the next 5 years.

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    Anvayaa – Founders and Team

    Prashanth Reddy is the Founder and Managing Director of Anvayaa.

    Anvayaa Elder Care Founder
    Prashanth Reddy, Anvayaa Founder

    Prashanth met another co-founder apart from his wife, through a common friend. He had returned from Australia after his MBA and had earlier worked with Deloitte. Prashant spent a few hours with him and explained the overall concept and what he was trying to achieve. Then they met again after a couple of days and Prashant did give up another employment opportunity to join Anvayaa as it was emotionally connecting to him.

    Prashanth Reddy has worked with Tata Consultancy Services in multiple leadership roles across the USA, Europe, Africa, and India in his 26 years of experience. He was the CEO of APOnline, a JV between Govt. of AP and TCS. He has been an entrepreneur for 12 years. He is a Computer Science Engineer and Alumni of UCLA – Anderson School of Management.

    Deepika Reddy is the Director, manages the Financial Aspects and is involved in Strategy of Anvayaa. She has worked in the Financial and Insurance Industry for more than 15 years and was heading health and general insurance underwriting roles for Telangana and Andhra Pradesh.

    Prashanth Patkar is the Head of Operations. He has a dazzling MBA from Australia and has worked as a Team Lead at Deloitte before joining Anvayaa for over 5 years. He heads the Operations of Anvayaa and plays a key role in New customer acquisition and managing day to day operations

    The current company size at Anvayaa is 48 Employees and the company has a very open work culture with less hierarchy. They normally hire from Social work colleges and most of the hiring happens through internal references or references from friends and other professional colleagues.

    Anvayaa – How did it start?

    Having moved back to Hyderabad, India from the United States to take care of his elderly parents, Prashanth Reddy realized that a lot of his friends and cousins from the US reached out to him to help their parents. Though he politely obliged, later he realized that there has to be a better way to look into such needs of parents those who live independently.

    One can fall back on friends and relatives in times of emergencies but will soon realize it is not always possible to seek their help for different reasons. One can’t expect them to attend to every small need. One must not forget their very purpose of existence, which is their parents who sacrificed and at the majority of times went beyond their abilities to ensure you are where you are today. It is time to take this opportunity that did not exist earlier and provide parents with care, comfort, and convenience.

    “Not Providing Care to Our elderly is Abuse”, quoted Prashanth Reddy.

    With this very belief the team chooses to make the life of an elderly peaceful and make them live with dignity in the society. Another quote the company uses more frequently is “Don’t wait until you see an empty Chair”. The Call to action is “act now”. This is to give the right message for the kids who want to provide the care for their elders and they did not have such an option earlier.

    Thus, Anvayaa – which is a Sanskrit word that translates into “Family”, came to existence in early 2016. Anvayaa is India’s only 360 degree technology-enabled personalized senior care platform that offers one-stop- solutions for all elderly needs.

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    Once the team decided to start this company, the task was to find a suitable name. The core team initially started calling it Hap50 like happy after 50 years. Prashanth Reddy was however very particular in having a Sanskrit name for the company as they are Indians.

    “My family was sitting in our living room and my wife, mom, and my daughter started to look for Sanskrit names with a meaning of old age, services, etc. But none were very impressive for us,” said Mr.Prashanth Reddy.

    Finally, it was his daughter who started to search alternatives from Family in Sanskrit as we are serving a family and not just senior citizens. She found this name ‘ANVAYA’ and it felt good for all of them.

    Anvayaa Elder care
    anvayaa Logo, tagline

    “We then started to look for domains and we could find Anvayaa.com and there we go. We had the final Name ‘ANVAYAA KIN CARE’.” Added Mr. Prashanth Reddy.

    The logo was another challenge. The team wanted to use the colors suitable for soothing, elders and caring with compassion. So the logo stands for all that and they were able to finalize after a few iterations.

    The tagline of Anvayaa is another important story. This came up for discussions when one of their friends came from Australia and said you don’t have a tagline for people to understand. So the team started discussing and in that discussion they came up with “Care. Comfort. Convenience” as they were the most important things they were delivering to the customers and families.

    Anvayaa – Startup Launch

    Prashanth Reddy started with Secondary research with the available information on the public domain and it was all flooded with health care needs the seniors requires as no one is around to take care of them and the relevant numbers etc. He wanted to do Primary research and find out what was needed. So he decided to hire a few MBA Interns and prepared a survey.

    Together with the interns, they obtained survey from about 400 people across Hyderabad who are all senior citizens and to their surprise, the need was to have a comprehensive service provider rather than just health and medical care.

    Further to validate, they launched another survey targeting NRIs who lived away from parents and there the team got a positive response that was needed for them. Hence Prashanth Reddy and the core team officially launched Anvayaa.

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    Anvayaa – User Acquisition

    The team used the following methods to target and attain potential customers:

    • Digital Marketing entirely – SEO’s, Google PPC’s and social media platforms.
    • Being transparent has always been the strategy. One Number for all the needs of the elderly is working very well for them.
    • Preferred pricing from all our vendors for Anvayaa Members. The partnerships includes the likes of Apollo’s, Portea’s Nightingales, 1MG, HouseJoy, Stanplus and more such reputed partners that help Anvayaa deliver quality care.
    • Predictability of Services and Compassion of the Care Managers.
    • Digital Marketing on real-life events and testimonials has worked as the best growth hack.
    • Regular feedback and actions.

    Anvayaa – Business Model and Revenue Model

    The Anvayaa revenue comes essentially from Anvayaa subscriptions revenue through Anvayaa members. The annual membership pricing starts from INR 50K- to INR 200K- per year per family depending on the type of services needed by them.

    Anvayaa – Startup Challenges

    Anvayaa, even though being a social startup, still faces a fair share of challenges. Some of them being direct competition, continuous focus on innovation & new market strategies and customizing subscription models based on customer needs for increased customer acceptance. Also, not meeting planned customer acquisitions, devise customer referral programs, increasing scope by rapid expansion to other cities are some other challenges faced by Anvayaa.

    Anvayaa – Funding and Investors

    The Anvayaa funding is essentially bootstrapped. In March 2019, Anvayaa raised INR 1.5 Crores from the team’s friends and family.

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    Anvayaa – Competitors

    There are various Eldercare startups in India, such as Life Circle Senior Services, Healers at Home, Nightingales, Care 24, Seniority, Athulya Assisted Living, SeniorShelf and Elder Ease.

    Anvayaa – Advisors and Mentors

    Mr. Shakti Sagar – Founding leaders of Hyderabad’s IT industry. He has been part of many start-ups since the 1970s. Also, he has been an ADP India Managing Director.

    Anvayaa – Growth

    Anvayaa is operational in Hyderabad, Bangalore, Chennai, and Mumbai (from April-1st, 2020) and planning to start operations in Mumbai and Vizag from July 1st -2020. It has revenue of INR 2.5 Crores in FY19.

    Anvayaa has a userbase of over 800 subscribed members. Majority of clients of Anvayaa are IT professionals.

    Anvayaa – Awards and Recognition

    The following awards are backed by Anvayaa:

    • Awarded HYSEA best software product under the social impact category
    • Recognized as the Hy 10 most to be watched startup by HYSEA for the year 2019
    • Global Top 10 social impact sector at the City Preneurs-2019 Award Seoul, South Korea-the only international start-up platform in the world that focuses on building the capacity of young entrepreneurs to offer revenue-generating solutions that help solve urban challenges within the framework of the Sustainable Development Goals (SDGs)
    • Awarded Social Enterprise award by Action for India 2019
    • Awarded Best Start-up’s Pitch among 250+ start-ups across India, at E-Summit 2020 @IIT Madras
    Anvayaa Kin Care bags the prestigious HYSEA Award 2019
    Anvayaa Kin Care bags the prestigious HYSEA Award 2019

    Anvayaa – Future Plans

    Anvayaa’s future plans consists of:

    • Expansion to new Metro cities and aggressive customer acquisition
    • Transitioning from being a reactive care provider to proactive care provider with the help of (New wearable technology for seniors)
    • Investing in wearable technology and moving to tier 2 and tier 3 cities enabling revenue generation.
    • Technology platform stability
    • Stronger partner ecosystem

    Frequently Asked Questions – FAQs

    What is Anvayaa?

    Anvayaa is India’s only 360-degree, technology-enabled personalized senior care platform that offers a one-stop solution for all elder care needs. It is useful for NRIs living abroad to take care of elders.

    How much does Anvayaa charge?

    The annual membership pricing starts from INR 50K- to INR 200K- per year per family depending on the type of services needed by them.

    Where is Anvayaa services available?

    Anvayaa is operational in Hyderabad, Bangalore, Chennai and plans to expand further.

  • OnlineTyari – Preparing Students For Sarkari Jobs!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    In 2018, Tamil Nadu Assembly Secretariat received 4,600 applications for the post of sweepers and sanitary workers. While nothing is fascinating about this news, what should bother you is the fact that the majority of these applicants were graduates and post-graduates! Again, the news of 93,000 candidates including graduates, postgraduates, and even Ph.D. holders applying for peon jobs in UP was also trending for quite some time. These are just two incidents among numerous others that prove the obsession Indians have towards government jobs. While this craze for ‘Sarkari Naukri’ would never cease, thankfully, preparing for government job examinations and tests undergone serious revamp.

    Earlier, aspirants had two ways of preparing for such entrance tests: enroll in a coaching center which in many cases was quite expensive. The second option was of self-study that isn’t everyone’s cup of tea. Moreover, it involves collecting lots of material for studying in the absence of proper guidance (this doesn’t mean that there’s a shortage of people who excel through self-study).

    If one considers backward areas where the popularity and awareness of government jobs aren’t widespread, thousands of capable students altogether miss the chance of giving a shot at such exams. However, the advent of edtech has changed the scenario with the availability of resources, guidance, and what not at the tip of one’s fingers through the internet. Gurgaon based OnlineTyari is one such startup making it easier for the Indian government job aspirants to succeed in their attempts.

    OnlineTyari – Company Highlights

    Startup Name OnlineTyari
    Headquarter Gurgaon
    Founders Bhola Meena and Rajveer Meena
    Sector EdTech
    Founded 2014
    Parent Organization Next Door Learning Solutions Pvt. Ltd.
    Website onlinetyari.com
    Contact info@onlinetyari.com

    OnlineTyari – About
    OnlineTyari – Industry Details
    OnlineTyari – Founders
    OnlineTyari – How It Started
    OnlineTyari – Revenue Model
    OnlineTyari – Funding And Investors
    OnlineTyari – Initial Challenges
    OnlineTyari – Competitors
    OnlineTyari – Partnerships And Tie-ups
    OnlineTyari – Growth
    OnlineTyari – Future Plans

    OnlineTyari – About

    OnlineTyari, the brainchild of Bhola Meena and Rajveer Meena, is among India’s leading web/mobile app platforms for online preparation of different competitive exams in India. Headquartered in Gurgaon, OnlineTyari is turbocharged by the latest technologies for solving test preparation problems and facilitates the entire learning experience for serious aspirants. Its unique data-driven and deep analytical approach makes it unique in the field.

    Enrolled students can avail mock assessment tests, test preparation e-books, and study material in three languages: Hindi, English, and Marathi. Students can also buy video lectures for various subjects and exams via OnlineTyari.

    Also, coaching classes can tie-up with OnlineTyari for test prep solutions and other technical needs. The company recently established its offline presence by establishing Experience Centers in Patna and Jaipur, where students can take tests and have their doubts cleared. The company regularly generates engaging and informative content and sends alerts to the students about the exam schedules and application form deadlines.

    “Our product was well taken and loyal users have been spreading good words about us in the student community. Keeping that vision in sight, we have kept product so simple that our users across geographies can use it.”, says Bhola Meena, founder of OnlineTyari.

    OnlineTyari – Industry Details

    Based on a report published by KPMG and Google, India’s online education market is set to grow to $1.96 billion by 2021 and the online test preparation segment is expected to burgeon at a CAGR of 64%. The market for government and public sector entrance exams in India is huge, with more than 20 million aspirants every year and counting.

    OnlineTyari – Founders

    Bhola Meena and Rajveer Meena co-founded OnlineTyari in 2014.

    OnlineTyari Team
    OnlineTyari Team

    Bhola Meena, with a B.Tech degree in Computer Science and Engineering from IIT Kanpur, has been constantly employing his skills and hard-earned knowledge for pushing forward the online education trend in the country and is committed to bringing in innovations in this sector.

    An entrepreneur by nature, Bhola has been instrumental in giving wings to two other start-ups in the past. He was a partner at HinKhoj.com—a platform for English to Hindi translation and English-Hindi learning. Prior to HinKhoj, Bhola co-founded and served as the CTO for GetMeCab.com, one of the first three taxi-hailing apps in India. He was also associated with firms like Microsoft and the Aricent Group.

    Rajveer Meena (the co-founder) has over a decade of proven experience ranging from software development and product management, to business development. After earning his B.E. Degree in Computer Engineering in 2004, he joined Tata Consultancy Services as an Assistant Systems Engineer. He has had professional stints at Ramco and HPCL and established himself as an emergent business leader. With a PGDM from the prestigious IIM Lucknow, highly-motivated Rajveer embraces a consistent, deep-focus approach in his career.

    Today, his stellar track record of building teams and implementing ideas has led him to become a key visionary for OnlineTyari. His expertise lies in decoding user behavior, spotting implicit needs, building a product roadmap, and delivering smart solutions. He shares with his team the art of solving problems from the root of successfully creating a strategic business differentiator.

    OnlineTyari – How It Started

    Both Bhola Meena and Rajveer Meena have known each other for the last 14 years and no, they’re not siblings! Bhola took an exit from Getmecab in 2013. While he was spending time at his ancestral village in Rajasthan after off-boarding Getmecab, some children from the neighborhood visited him to for some doubts related to their studies. One of them was preparing for a government job and requested Bhola to bring back certain books, guides, and mock papers from the renowned coaching institutes from Delhi upon his next visit to the village.

    Deliberating further, he came across a number of students in the village who aspired and dreamt of doing something big in life but weren’t unable to live up to their potential due to a lack of resources. They neither had the right resources to prepare for national-level exams nor the awareness about the scores of government services related competitive exams being held across the country.

    When he discussed this with a couple of friends including Rajveer, the ideation of OnlineTyari began. They identified a huge gap that had to be filled for making information accessible and organized to ensure the younger generation getting the jobs they truly deserve. They conducted some market research and organized surveys in a couple of cities such as Jaipur, Kota, and Delhi before starting. The initial response was overwhelming and they started working on OnlineTyari’s portal from Jaipur in 2014.

    Bhola and Rajveer understood the real need of students and started delivering value through the OnlineTyari app and website.

    OnlineTyari – Revenue Model

    At present, OnlineTyari is working on monetizing its services through an annual subscription-based revenue model—TyariPlus. TyariPlus was launched in the last week of March 2018 and over 7500+ students have subscribed to this product —. They are hoping to touch over 25,000+ paid monthly subscribers in 4-6 months. Students usually appear for 5-10 exams in a year and end up spending an average of 3000 to 5000 for preparation courses. With TyariPlus, OnlineTyari is offering the same value at @1499 for an annual subscription. As an introductory offer, this plan is available at INR 399 for a limited period. Through TyariPlus, students get the following benefits:

    • Material for 25+ exams with 1000+ mock tests for the next 12 months.
    • Preparation materials in the following languages: Hindi, English, and Marathi.
    • A counseling session with experts.
    • Personalized analytics.
    • Student-driven forum.

    Apart from TyariPlus, students can also opt for separate packages for different exams and subjects.

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    OnlineTyari – Funding And Investors

    OnlineTyari has raised a total of $5.8M in funding over 2 rounds. Their latest funding was raised on Nov 9, 2016 from a Series A round.

    Date Stage Funding Amonunt Investors
    September 2015 Angel Round $750K 500 Startups, Mohandas Pai, Tandem Capital, Vikram Chachra and Aloke Bajpai co-founder & CEO of Ixigo
    November 2016 Series A $5M Michael & Susan Dell Foundation

    OnlineTyari – Initial Challenges

    In the early years (2014-15), users’ response for paid courses was sluggish courtesy of factors such as low trust in online preparation resources, greater familiarity with traditional study methods, and lack of online payment infrastructure. But the team decided to stay on course and learned the art of survival in such crucibles. The vision to make an impact outweighed fleeting difficulties.

    Gradually, students’ responses to the product improved and OnlineTyari started getting lots of inbound feedback on various fronts. The company did not look back and continues creating value for students. Edtech platforms have witnessed significant strides since early 2017. This is evident with the spurt in the adoption of paid learning platforms, and the blossoming of ventures like Unacademy, Neo Stencils, and Byju’s.

    OnlineTyari – Competitors

    OnlineTyari counts Unacademy, Oliveboard, Neostencil, Gradeup, Testbook, Toprankers as its competitors.

    However, the vernacular approach has provided OnlineTyari the much-needed penetration in Hindi and Marathi speaking states and has helped it stay above others in the competition. The easy to use product coupled with the vernacular diversity has resulted in super growth that too without significant spending on marketing. This has given OnlineTyari an edge over its rivals. OnlineTyari’s daily submitted assessments are way more than those of its closest competitor.

    OnlineTyari – Partnerships and Tie-ups

    OnlineTyari has partnered with ePayLater to provide its customers with the convenient option of registering for online courses on job-oriented tests, and paying for them later. OnlineTyari has also partnered with various educational institutions, coaching institutes, and individual tutors who provide quality material for examinations like IBPS, SSC, UPSC, GATE, etc. The company also partners with various coupon sites and Paytm to sell its subscription.

    upGrad Success Story – Business Model | Founders | Funding | Revenue
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    OnlineTyari – Growth

    With vernacular diversity and coverage for multiple examinations, the company has 8.5 million registered users and 7 million students have downloaded the OnlineTyari app. Presently over 5,50,000+ students us its services every day. Majority of the users in the case OnlineTyari hail from cities such as Patna, Jaipur, Indore, Lucknow, and Ajmer, in addition to large metros such as Delhi and Pune.

    OnlineTyari – Future Plans

    OnlineTyari aspires to become India’s No. 1 test preparation platform. To achieve this, the company will be expanding its offline presence in North India. It is also looking to include more languages on its platform soon. With a clear vision and strategy to leave its mark in the edtech sector, OnlineTyari endeavors to bring the youth of the country on a single digital platform and help them prepare for their dream government jobs.

    FAQs

    What is OnlineTyari?

    OnlineTyari is a web and mobile app platform delivering educational contents, mock tests and guidance for students and job aspirants preparing for various exams in India.

    Who is the founder of OnlineTyari?

    Bhola Meena and Rajveer Meena

    When was OnlineTyari founded?

    2014

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  • Salesforce – Connecting Companies To Their Customers

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Salesforce.

    Salesforce is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management that helps businesses connect with and get more information about their customer base. The Company focuses on cloud, mobile, social, Internet of Things (IoT) and artificial intelligence technologies.

    Read on to know more about the Salesforce company profile in this article.

    Salesforce – Company Highlights

    Startup Name Salesforce
    Headquarters Salesforce Tower, San Francisco, California, U.S.
    Industry Cloud Computing, Software
    Founded February 3, 1999
    Founders Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez
    Area Served Worldwide
    Website www.salesforce.com

    Salesforce – About and How it Works?
    Salesforce – Recent News
    Salesforce – Logo and its Meaning
    Salesforce – Founder and History
    Salesforce – Mission
    Salesforce – Business Model
    Salesforce – Revenue and Growth
    Salesforce – Funding and Investors
    Salesforce – Investments
    Salesforce – Acquisitions
    Salesforce – Competitors
    Salesforce – Challenges Faced
    Salesforce – Future Plans
    Salesforce – FAQs

    Salesforce – About and How it Works?

    Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service that helps businesses connect with and get more information about their customer base.

    Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners and potential customers. The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services.

    The company is a service as a software (SaaS) – which means it uses a cloud-computing, software distribution model that hosts applications and makes them available online. Salesforce hosts numerous different cloud platforms that allow companies to interact with different data and service their customers in various capacities.

    As of 2020, Salesforce has multiple different cloud platforms – a service cloud, marketing cloud, health cloud, app cloud, community cloud, analytics cloud, IoT cloud, Chatter cloud, commerce cloud, Heroku engagement cloud and more.

    Salesforce – Recent News

    As of December 2020, Salesforce, the global leader in CRM, and Gavi, the Vaccine Alliance, announced that they will collaborate to help Gavi manage critical information to equitably distribute approximately two billion COVID-19 vaccines to 190 countries by the end of 2021.

    Fair, rapid and equitable access to vaccines is critical to ending the global pandemic. Public-private partnerships, such as Gavi, which are focused on getting vaccines to some of the world’s poorest countries, need to be armed with data and technology to facilitate distribution at scale.

    In June, Gavi and other partners launched COVAX, a global alliance whose goal is to ensure that people in all corners of the world get access to COVID-19 vaccines, regardless of their wealth. COVAX will achieve this by supporting the research, development and manufacturing of a wide range of COVID-19 vaccine candidates, and also negotiating pricing and distribution for the 190 countries that have joined the alliance to date.

    Salesforce – Logo and its Meaning

    The Salesforce logotype is based on a metaphor: the cloud symbolizes the cloud architecture on which the service is built.

    Salesforce Company Logo
    Salesforce Company Logo

    Salesforce – Founder and History

    The Salesforce founding date goes back to February 3, 1999 when former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company, and was launched publicly between September and November 1999.

    In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million. Early investors include Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill, a founding member of Geneva Venture Partners.

    In October 2014, Salesforce announced the development of its Customer Success Platform to tie together Salesforce’s services, including sales, service, marketing, analytics, community, and mobile apps. In October 2017, Salesforce launched a Facebook Analytics tool for business-to-business marketers. In September 2018, Salesforce partnered with Apple intended on improving apps for businesses.

    Salesforce – Mission

    Salesforce’s mission statement says, “Our mission is to help our customers transform themselves into customer companies by empowering them to connect with their customers in entirely new ways. To deliver our customers a carbon neutral cloud we went even further offsetting emissions throughout our data center supply chain.”

    Salesforce – Business Model

    Salesforce is a leading provider of enterprise software, delivered through the cloud, with a focus on customer relationship management, or CRM. Salesforce introduced a first CRM solution in 2000.

    The key to the successful Salesforce business model is based on the fact that service offerings can be deployed rapidly, configured easily and integrated with other platforms and enterprise applications, or apps. While this might seem trivial today, it wasn’t back in the 2000s. CRM services often required high upfront costs together with expensive services hard to run and maintain. Salesforce changed all that.

    Those services are delivered in two ways:

    • Via major internet browsers and on leading mobile devices
    • Direct sales efforts and also indirectly through partners

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    Salesforce – Revenue and Growth

    The Salesforce revenue generation strategy is based on a subscription-based cloud service. Over 92% of Salesforce revenues come from four categories of cloud Customer Relationship Management services, that span from the sales cloud to marketing cloud.

    The remaining revenues are primarily driven by professional services. In 2017 the company generated $8.39 billion in revenues. Salesforce, Inc revenue for the twelve months ending October 31, 2020 was $20.286B, a 27.99% increase year-over-year.

    | Year | Amount | Percentage change from last year |
    | — | — | — | — |
    | 2020 | $17.098B | + 28.73% |
    | 2019 | $13.282B | +26.02% |
    | 2018 | $10.54B | +24.93% |

    Salesforce – Funding and Investors

    Salesforce has raised a total of $65.4M in funding over 6 rounds. Their latest funding was raised on Jan 1, 2003 from a Venture – Series Unknown round. Salesforce is funded by 21 investors. Emergence and New Enterprise Associates are the most recent investors.

    Date Round Amount Lead Investors
    Jan 1, 2003 Venture Round $1M Emergence
    Jan 1, 2002 Venture Round – –
    Jun 1, 2001 Series D $46.9M –
    Nov 1, 1999 Series C $13.2M –
    Jun 1, 1999 Series B $3.8M Halsey Minor
    Apr 1, 1999 Series A $517K Marc Benioff

    Salesforce – Investments

    The number of Salesforce investments stands at 38. Their most recent investment was on Feb 20, 2020, when Resily raised ¥500M.

    Date Organization Name Round Amount
    Feb 20, 2020 Resily Series A ¥500M
    Jan 31, 2020 Caulis Inc. Venture Round ¥140M
    Jan 28, 2020 Uhuru Corporate Round ¥500M
    Sep 5, 2019 OCT Venture Round ¥2.4B
    Jul 25, 2019 Year Up Grant –
    Jul 25, 2019 Enterprise for Youth Grant –
    Jul 25, 2019 Genesys Works Grant –
    Jul 25, 2019 Futures and Options Grant –
    Nov 22, 2018 Unified Service Venture Round ¥627.5M
    Jul 23, 2018 SunBridge Corporate Round –

    Salesforce – Acquisitions

    Salesforce has acquired 66 organizations. Their most recent acquisition was Slack on Dec 1, 2020. They acquired Slack for $27.7B.

    Acquiree Name Date Amount About Acquiree
    Slack Dec 1, 2020 $27.7B Slack is an enterprise software platform that allows teams and businesses of all sizes to communicate effectively.
    Acumen Solutions Dec 1, 2020 – Acumen is a business and technology consulting firm.
    Mobify Sep 6, 2020 $60M The #1 provider of Progressive Web Apps for retailers and brands that want to win at mobile commerce.
    The CMO Club Mar 2, 2020 – The CMO Club is a network of marketing executives that hosts events and shares reports from professionals in the marketing industry.
    Vlocity Feb 25, 2020 $1.3B Vlocity provides industry-specific cloud and mobile software that drives digital transformation for companies.
    Evergage Feb 3, 2020 – Evergage’s cloud-based platform empowers digital marketers to increase engagement and conversions through real-time 1:1 personalization
    ClickSoftware Technologies Aug 8, 2019 $1.4B ClickSoftware Technologies provides workforce and service management software products and solutions.
    Tableau Jun 10, 2019 $15.7B Tableau helps global organizations unleash the power of their most valuable assets: their data and their people.
    Bonobo AI May 6, 2019 – Bonobo.ai is a platform for Marketing Automation and Behavioral Insights for Conversational Human-Machine Interactions.
    MapAnything Apr 17, 2019 $213M MapAnything provides a suite of “Where” apps and platform services to drive productivity and planning across many business needs.

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    Salesforce – Competitors

    Salesforce’s competitors are:  Zendesk, Pega Systems, Oracle, Microsoft Dyamics, SAP, Appian, ServiceNow,  Jira Software etc.

    Salesforce – Challenges Faced

    Subject to a phishing attack – In November 2007 a successful phishing attack on a Salesforce employee compromised contact information on a number of Salesforce customers, which was then used to send highly targeted phishing emails.

    Attempt to trademark Social enterprise- In July 2012, Salesforce applied to trademark the term “social enterprise” in the United States, the European Union and Jamaica where the term was in widespread use to describe businesses with a primarily social purpose. This was successfully challenged by a campaign called #notinourname which was launched by Social Enterprise UK, resulting in Salesforce.com withdrawing their trademark application and agreeing not to use the term in their future marketing.

    Tax avoidance- In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who “paid an effective federal tax rate of 0% or less” in 2018, as a result of the Tax Cuts and Jobs Act of 2017. Their findings were published in a report based on the 379 Fortune 500 companies that declared a profit in 2018.

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    Salesforce – Future Plans

    • CRM market potential is projected to grow annually at 12% to reach $82B by the year 2025.
    • Salesforce recently announced a goal of reaching $60B in revenue by the year 2034.
    • Salesforce is expected to increase its workforce from around 30000employeesto around 45000 by the year 2022.

    Salesforce – FAQs

    What does Salesforce do?

    Salesforce is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management that helps businesses connect with and get more information about their customer base.

    Who founded Salesforce ?

    The company was founded on February 3, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company, and was launched publicly between September and November 1999.

    What companies do Salesforce compete with ?

    Salesforce’s competitors are  Zendesk, Pega Systems, Oracle, Microsoft Dynamics, SAP, Appian, ServiceNow,  Jira Software etc.

    How does Salesforce make money?

    Salesforce main revenue generation strategy is based on a subscription-based cloud service. Over 92% of Salesforce revenues come from four categories of cloud CRM (Customer Relationship Management) services, that span from the sales cloud to marketing cloud.

  • Teal & Terra- Organic Skin Care and Hair Care Products on Fleek

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    When it comes to the cosmetic industry, consumers are always concerned as to what goes behind the scenes while making these products and mainly the concern is about the ingredients. For the same reasons, nowadays we see a huge buzz about organic products or natural hair care and skin care products. To capitalize this buzz and to level up this segment in the beauty care industry, Upma Kapoor launched Teal & Terra in 2017.

    Teal & Terra provide a range of organic skin care and hair care products made from purely natural products using the ancient power and wisdom of Ayurveda. Among its unique and popular products is hair oil which brings the benefits of onion oil without its unpleasant smell.

    Teal & Terra – Company Highlights

    Startup Name Teal & Terra
    Headquarter Gurugram
    Sector Organic Beauty and skincare
    Founder Upma Kapoor
    Funding Bootstrapped
    Founded 2017

    Discover more about Teal & Terra:

    Teal & Terra – About and How it works
    Teal & Terra – Target Market Size
    Teal & Terra – Founders and Team
    Teal & Terra – How did it start?
    Teal & Terra – Startup Launch
    Teal & Terra – Business Model and Revenue Model
    Teal & Terra – Startup Challenges
    Teal & Terra – Competitors
    Teal & Terra – Advisors and Mentors
    Teal & Terra – Awards and Recognition
    Teal & Terra – Future Plans

    Teal & Terra – About and How it works

    Teal & Terra have a wide array of natural and organic skincare & haircare products. It’s the most popular product is the onion and castor oil, which comes with a unique formulation for healthy hair. With an innovative formulation, the team has tried to harness the benefits of onion oil without its unpleasant smell. Also, its Kumkumadi face oil and Moroccan Argan oil are some of the other key products sold by Teal & Terra.

    Teal & Terra Products
    Teal & Terra Products

    Teal & Terra – Target Market Size

    Teal & Terra is a startup in the organic beauty and skin care industry. The organic beauty and skin care industry have tremendous scope in India coming up in the next five years. According to FICCI, the Indian organic skin care market will grow at an annual rate of 25% CAGR.

    Teal & Terra – Founders and Team

    The founder/Owner of Teal & Terra is Upma Kapoor.

    Teel and Terra
    Teal and Terra Founder 

    Graduated from Delhi University, Upma has founded one more startup other than her current one- Teal & Terra. Her first launch was a firm named Literati. Literati is a young and aggressive HR firm that specializes in recruiting for middle and senior-level positions in BFSI (Financial Services), IT, Retail and Pharma sectors. It has differentiated itself from others, by focusing on providing and maintaining high-quality standards in recruiting and other HR services.

    Teal & Terra – How did it start?

    Teal & Terra were born with this idea when, Kapoor realized that the current range of Indian beauty products was no match to the high-end imported foreign skin care products which are so popular with consumers. After undertaking some research, she came to know that by harnessing the natural benefits of the abundant flora in India, as in the ancient wisdom of Ayurveda, she could offer consumers a line of completely pure, organic and natural products at a much cheaper price with greater benefits. This also fits well with the emerging trend for organic skin care in the country and after 15 years in the corporate world, she decided to take the plunge into entrepreneurship. And that’s how Teal & Terra came into existence.

    Teal & Terra – Startup Launch

    In the initial phases of Teal & Terra, building a client base was tough as the founder faced stiff competition from the big players. In online communities, there were a lot of backlashes but it was again through these online communities that Kapoor was able to get her first customers. “I am fortunate that these first clients appreciated my products and spread the word online, which helped me reach a sizable client base. A majority of our customers are returning ones and my strongest ambassadors.” Says Upma Kapoor. All in all, most of Teal & Terra’s sales occur because of the good-will that it has managed to accrue over the years.

    Teal & Terra – Business Model and Revenue Model

    Teal & Terra works on B2C Business Model. The founder of Teal & Terra, Upma Kapoor started the firm with her savings and some funds from friends and family. From having a worth of 7.5 lakh in 2017 to 2.24 crore in under two years, she has worked night and day for Teal & Terra to emerge as a brand of reckoning in the organic skin care segment.

    70% of its revenue comes from repeat buyers in this highly competitive market. Kapoor is also working extensively towards women empowerment and providing work from home opportunities to women so they can make a living.

    The products at Teal & Terra are priced between Rs 500 to Rs 2,690, and the products are primarily for hair care and skin care. With product placement on leading online shopping platforms now, the company is also able to attract a much wider client base.

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    Teal & Terra – Startup Challenges

    The initial days of Teal & Terra had their fair share of challenges. Starting with the founder launching the firm with her funding, was a huge challenge. Then came the milestone of brand acceptance and stiff competition from the established players. There was also a lot of negative propaganda in online communities. Over time, however, Teal & Terra’s products were appreciated by the customers, through word of mouth, it was able to build a client base and also increase revenue. On the personal front too, as Upma Kapoor is a single mother, she had to struggle a lot to maintain a balance between her personal and professional life.

    With increasing awareness among the customers for products that are natural and environment-friendly, the challenge will lie in innovating to provide a wider spectrum of products that can cater to the demands of consumers while beating the competition of mass-produced, cheaper, and chemical-based cosmetics.

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    Teal & Terra – Competitors

    Teal & Terra face direct competition from major cosmetic brands that claim to be selling organic and natural hair care and skin care products. These brands range from Mama Earth, Kama Yoga, Soul Flower to big brands like Himalaya and Forest Essentials.

    Teal & Terra – Advisors and Mentors

    The change from the service industry to entrepreneurship was not sudden for Kapoor as it was something that had always been on the back of her mind for quite some time. Since it was something entirely different from her regular corporate job, she is very grateful for the support and guidance of her friends and family.

    Teal & Terra – Awards and Recognition

    Conceptualizing the idea of Teal & Terra and making it a brand known to people has also led to recognition and awards. In 2019, the founder, Upma Kapoor received the Priyadarshini Award for Outstanding Woman Entrepreneur 2019 and the Global Business Award for Women Entrepreneur of the Year.

    Teal & Terra – Future Plans

    As a startup, Teal & Terra is committed to providing quality organic products to consumers who are looking for purity.

    Mrs. Kapoor said –  The vision for the brand is very clear in my head. Three years from now, I wish to multiply the revenue the company is making now and have a wider range of products. At the same time, being a socially responsible company, it is my vision to employ more women as a policy and create a more conducive working environment for my employees.

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  • Nubank – Controlling Money and Creating Developments

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    We all love being protected. Nowadays we do not feel safe to carry money with us in our pockets while going outside for shopping or maybe having food in the restaurants. Rather we all prefer credit or debit cards. These cards help users feel safe.

    Nubank is the largest Fintech in Latin America. It is a privately held company which deals with Financial Services. Nubank has also got an engineering office in Berlin and Mexico City and is headquartered in São Paulo, Brazil. The company provides a credit card to the consumers which can be controlled with the help of a phone 24×7. Read the Nubank success story below.

    Nubank – Company Highlights

    Company Name Nubank
    Headquarters Sao Paulo, Brazil
    Sector Finance, Financial Services, Fintech, and Payments
    Founders David Velez, Adam Edward Wible and Cristina Junqueira
    Founded May 2013
    Website nubank.com

    Nubank – About
    Nubank – Startup Story
    Nubank – Founders and Team
    Nubank – Business Model
    Nubank – Revenue Model
    Nubank – Funding and Investors
    Nubank – Growth
    Nubank – Acquistions
    Nubank – Competitors
    Nubank – Future Plans
    Nubank – FAQ

    Nubank – About

    Nubank is a platform that processes, issues, transfers and administrates payments related to post-paid credit cards. The company has launched a digital account named ‘NuConta’. It is used by more than 17 million people.

    Nubank Logo
    Nubank Logo

    Nubank – Startup Story

    In 2013, David Vélez went to a Brazilian bank branch to open an account. He had a horrifying experience there. Firstly he had to check his bag in a locker outside and then he waited and passed through a security line. There he waited for 45 minutes and finally got an opportunity to speak to someone. He felt that the man was doing him a favour by talking to him about the creation of an account. Then again David was sent to make a phone call to the bank employees.

    The procedure took a long period of four months. He knew that anywhere he would go in Latin America, he would experience the same. There half of the population has got neither credit cards nor bank accounts. So, he decided to build something modern and different aptly titled Nubank.

    Digit Insurance Success Story | Funding and Investors | Business Model
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    Nubank – Founders and Team

    The founders of the company are David Vélez, Edward Wible and Cristina Junqueira.

    • David Vélez is the founder and the CEO of Nubank. He was a board member at Despegar.com. He was also a partner at Sequoia Capital. He was the senior associate at General Atlantic. He began his career as an analyst at Goldman Sachs. He pursued his education from Stanford University.
    • Edward Wible is the founder and the CTO of Nubank. He is a graduate in Computer Science from Princeton University.
    • Cristina Junqueira is the co-founder of Nubank. She began her career from Boston Consulting Group. She has got a bachelor’s and a master’s degree in engineering from the University of Sao Paulo.
    Cristina Junqueira, Edward Wible and David Velez (left to right), Founders, Nubank

    Nubank – Business Model

    The company offers the customers a low interest and a no-fee credit card which can be managed with the help of Android and iOS. Users can track and control their purchases with the help of this platform.

    Nubank Website
    Nubank Website

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    Nubank – Revenue Model

    Nubank makes money with the help of the credit card the company provided to its users. Whenever a purchase takes place through the credit card, the organization pays a small percentage of money through the Mastercard network. In case a customer decides to pay the bills in instalments, the company receives interest.

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    Nubank – Funding and Investors

    Nubank has raised a total amount of $1.5 billion in funding over the 11 funding rounds.

    In Jan 2021, Nubank announced a funding round of $400m which came at a $25bn valuation on the company

    Date Transaction Name Money Raised Lead Investors
    Jan 28, 2021 Series G $400M GIC, Invesco, Whale Rock Capital Management
    June 4, 2020 Venture Round $300 million –
    July 26, 2019 Series F $400 million TCV
    October 8, 2018 Secondary Market $180 million Tencent Holdings
    March 1, 2018 Series E $150 million DST Global
    August 17, 2017 Debt Financing – Fortress Investment Group and Goldman Sachs
    December 6, 2016 Series D $80 million DST Global
    April 27, 2016 Debt Financing $56 million Goldman Sachs
    January 7, 2016 Series C $52 million Founders Fund
    June 2, 2015 Series B $30 million Tiger Global Management
    September 25, 2014 Series A $14.3 million Sequoia Capital

    No. of investors – 15

    Nubank – Growth

    Nubank has already experienced growth in the first half of 2020 because during the pandemic many consumers turned to online mode. The company saw a 48% of increased revenue growth from December 2019 onwards. During that time, the number of transactions got doubled on the platform. The customer base now stands at 35 million customers in brazil in 2021, which is more than double compared to 2019. According to the reports, Nubank receives an average of 41,000 new users a day. On plans of International Expansion the company stated that it will soon start its operation in Columbia. .

    Nubank brasil
    Number of customers of Nubank in Brazil from 2016 to 2020

    Nubank – Acquistions

    In January 2020, Nubank made its first acquisition by acquiring Plataformatec, a company that specialized in software engineering and agile methodologies.

    In September 2020, Nubank acquired Easyinvest, an investment broker also from Brazil for an undisclosed amount.

    Nubank – Competitors

    The top competitors of the company are Atom Bank, Monzo Bank, N26 and Monese.

    • Atom Bank is a privately held digital financial company founded in 2014. It works in the financial services sector.
    • Monzo Bank is a privately held digital company founded in 2015. It operates in the financial services technology field.
    • N26 is a privately held company founded in 2013. It competes in the financial services sector.
    • Monese is also a privately held company founded in 2013. It works in the financial services field.

    Nubank – Future Plans

    In 2019, Nubank started its international expansion. It began its operation with Mexico. Then, it had 8.5 million customers and it claimed itself to be the biggest online bank outside Asia. The Mexico office started with 20 staff members and had plans to quadruple within 2020.

    The company has been studying the Mexican financial system for various years, and estimated that around 36 million Mexicans do not have a bank account. Therefore, Nubank came with the decision to extend its empire but there are no plans to widen into other markets such as Europe.

    Nubank – FAQ

    What is the revenue of Nubank in 2020?

    The revenue generated by fintech company Nubank in Brazil during the first six months of 2020 amounted to 2,079.22 million Brazilian reals.

    How does Nubank make money?

    Whenever a purchase takes place through the credit card, the organization pays a small percentage of money through the Mastercard network.

    Is Nubank a bank?

    Nubank is one of the largest digital bank in the world, with a customer base of more than 35 million.

    How many customers does Nubank have?

    Nubank has a customer base of over 35 million.

    Where is Nubank located?

    Nubank is a Latin American neobank headquartered in São Paulo, Brazil.

    What is the valuation of Nubank?

    The Valuation of Nubank is $25 billion as of 2020.

  • RAMP: Garage Management Software

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by RAMP.

    The automotive aftermarket is a huge industry generating crazy money. According to a report by Grand View Research, the global automotive aftermarket was valued at USD 369.2 billion in 2018 and is expected to grow at a CAGR of 3.9% from 2019 to 2025. The Indian automotive aftermarket follows the same trend and is likely to be valued at INR 75000 crore by 2020. The stakeholders in this segment are many: exporters, importers, manufacturers, wholesalers, replacement parts distributors, suppliers, retailers, and automobile repair/maintenance franchises.

    Despite being a fast-growing sector, the Indian automotive aftermarket still remains unorganized. Many automobile repair facilities are far away from using technology to handle their day to day business. Seeing this, RAMP startup was founded with the mission to bridge the gap between car maintenance facilities and data driven decision-making. It provides one of best Automotive Garage Management Software.

    StartupTalky interviewed the RAMP co-founder Amit Kumar to learn more about the RAMP Business Model, Revenue, Growth, History etc.,

    RAMP- Company Highlights

    Startup Name RAMP
    Headquarters Hyderabad
    Founders Amit Kumar, Praveen Yalla, and Rakesh Biswal
    Sector Automotive Aftermarket
    Founded 2016
    Website [RAMP]
    Parent Organization Shanrohi Technologies Private Limited

    RAMP – About
    RAMP – Industry Details
    RAMP – Founders And Team
    RAMP – How was it started?
    RAMP – Name And Logo
    RAMP – Product And Services
    RAMP – Launch
    RAMP – Revenue Model
    RAMP – Startup Challenges
    RAMP – Competitors
    RAMP – Advisors And Mentors
    RAMP – Growth
    RAMP – FAQs

    RAMP – About

    RAMP is an integrated service center management software that helps auto repair shop owners and managers to mediate administrative tasks with ease. RAMP has numerous features useful for day-to-day auto service management processes. On RAMP’s platform, the garages act as an interface for all the stakeholders involved.

    “We are creating an integrated online community of stakeholders from the highly unorganized automotive aftermarket industry and facilitating seamless business transactions between them by digitizing their business processes and linking each other through one platform called RAMP,” says Amit while explaining the idea behind his startup.

    The company aims to be a global leader in automotive post-sales life cycle management through an integrated digital ecosystem.

    RAMP – Industry Details

    Several studies from McKinsey, Frost and Sullivan, and the GOI indicate that the automotive aftermarket in India alone accounted for approximately USD 9 billion in 2017. The aftermarket industry is likely to expand at a CAGR of 7.6% over the forecast period i.e. 2017-2025.

    Explaining the condition of the automotive aftermarket in India, Amit says, “ Our primary focus concentrates on vehicle service and maintenance outside dealer network workshops. Our team has personally visited almost 10000 multi-brand workshops across the country today. Considering it as a good sample size, there is a clear understanding that at least 15% of the market size is easily addressable. With over 7 lakhs workshops in the unorganized space in India, the sailing opportunity is huge and we believe the timing for us has just been right!”

    The businesses in the automotive aftermarket segment traditionally have remained independent, unorganized, owner-driven, and devoid of proper systems and processes; this increases the scope for wastage of capital, time, manpower, and other resources. With growing competition and recent changes in automobile technologies, there is an immediate need for these owners to get organized and gain more control over their businesses to stay relevant. RAMP aims to digitize this segment and bring in more revenue-generating opportunities for their customers apart from optimizing their existing business management processes and help improve profitability.

    Besides the inherent challenges, the good thing is that the market is virgin and the early signs of adoption primarily driven by the growing awareness of digitization is extremely promising!

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    RAMP – Founders And Team

    RAMP was founded in 2016 by Amit Kumar, Praveen Yalla and Rakesh Biswal.

    Amit Kumar, Praveen Yalla, Rakesh Biswal.
    RAMP Founders

    Prior to starting RAMP, Amit set up a couple of companies which helped him learn from successes and failures. These endeavors also gave him solid knowledge of execution, business development, finance, and strategy. He also supported several startups in the environment, infrastructure, and e-commerce domains, assisting them with fundraising, business strategies, and execution.

    Praveen and Rakesh held key management positions in multiple MNCs on product development. In their stints, they formulated, designed, and developed fairly large enterprise applications that are used by Fortune 100 companies today for daily operations. The wide-ranging skillset coupled with significant experience that the founders possess has enabled them to develop RAMP as a flexible, accommodating, and robust product with high-performance delivery.

    Currently, Amit takes care of tasks like execution, strategy, business development, investor relations, fundraising, etc. Praveen takes care of the most important part of the show—the product! Rakesh is the backbone behind operations, human resources, processes, and systems.

    RAMP – Founders and Team

    The company has a size of 50 employees. There are senior personnel in the role of directors who own the operations and sales segments while fulfilling the most important responsibility of building a team and work culture.

    At the epicenter of our ideology of creating a work culture to cherish, lies our efforts to create enough growth and learning opportunities for all the people who join our journey of creating tremendous value for this industry. The objective is to build leaders from within the team and make them ready to take up bigger responsibilities during our growth and expansion. Being a startup, we have been able to create a good work-life balance apart from having great learning and great relationships among our people. The team members have their say in almost everything we do and are provided ample opportunities to add value to the system.

    RAMP – How was it Started?

    “In our continuous efforts of identifying an unaddressed problem statement in the market we had by then burnt our hands with a couple of failures before RAMP,” Amit recalls.

    Amit, Praveen, and Rakesh wanted to create something that could add some real value to the market. But they weren’t sure of which sector to concentrate on, and kept creating software for solving the issues of different startups. It was one afternoon in January 2016 when Amit received a phone call from a friend who owned vehicle workshops. He needed assistance in designing a solution to help him manage his business. In order to understand the business and its problems, Amit visited a couple of workshops on the same day to get some real-time feedback. This led Amit to discover an unorganized sector which was in dire need of solid solutions.

    Amit adds, “Surprisingly when I told them about my intentions to build a garage management software,  they immediately responded stating that they too need a similar product to manage their business and there is where I had the initial few cheques in my hand on that very same day. These cheques to us were enough of validation about the need for a solution which could help organize this industry”

    The co-founders picked up the idea from there and then spent a lot of time with workshops to understand their problem statements and find out solutions. The team then translated the solutions into software modules and got them consistently validated from customers by incorporating the smallest of nuances in this industry.

    For example, the employees in the workshops generally have thick, worn out, and greasy fingers. Thus, RAMP is designed such that it can be easily used by the workshop workers.

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    RAMP stands for “Reliable Automobile Maintenance Partners”.

    The intention initially was to have a name that could be easily remembered and related to the industry. RAMP was chosen because it was a tool with which the automotive aftermarket could ‘ramp up’ their businesses with.

    Ramp Logo

    The icon was chosen based on the most commonly used parts, and the color conventions reflect the most prominent colors used in the aftermarket industry. The color green represents positivity while grey and black proudly reflect the color of the hands of the employees in this industry. It attests the hard work these individuals put in every single day.

    RAMP – Product And Services

    RAMP automotive is amongst the first to bring various stakeholders of the automotive aftermarket onto a single platform. On this platform, the garages form the nucleus and act as an interfacing point with all the stakeholders.

    The product takes care and automates most of the complex manual activities which happen in the automotive business. Right from customer registration, job card preparation, and billing & invoicing, to inventory management, communication and CRM, purchase management, reporting and decision making, RAMP takes care of them all.

    With a highly digitized way of working, RAMP captures data in structured formats and derives relevant information for stakeholders to help in decision making. The confluence of business intelligence and the artificial intelligence which RAMP brings supports effortless business management.

    Apart from the garages, other stakeholders who are a part of the system can seamlessly transact with various entities while maintaining their business processes on RAMP.

    The industry lacks skilled professionals who can use complex software solutions. The attrition level in this industry is also very high which limits the patience of  business owners to train employees as training becomes a never-ending process. For example, they have new computer operators coming in every other month and it is a tedious task to train these new operators each time the old one leaves. Hence, there was a need for an easy to use and operate solution.

    The idea is to be able to train anyone in a couple of minutes. And this exactly is RAMP’s USP. Apart from having features covering every business case, RAMP is one of the most appreciated products amongst its users as far as the ease of operation is concerned. The company also provides 24×7 support for the users.

    The support team handholds the users for everything that’s required until they are proficient with the product. The whole focus of RAMP is towards organizing the businesses, helping them do more with less, and increase business and overall profitability.

    “We are proud that our existing customers identify the contribution of RAMP as partners and not a service provider only,” says Amit.

    When we started off, none of us in the team was from an automotive background. Hence, the only way we could have created a product which creates very high value for the customers was by listening to the customers, and continuously! After a successful MVP, it was our customers who started giving us inputs on how the product should function to create maximum value for them. Our strong technology team headed by two of the co-founders with a robust feedback loop process continued to enhance the product with a primary focus on must-have needs of the market while making sure that the USP of the product, i.e, ease of use, remains intact.

    RAMP – Launch

    RAMP began in Hyderabad with a team of 4 people including the founders. In the initial stages, it was Amit who solely was responsible for sales and the remaining team members were into product development. Eventually, the company ventured into other cities by identifying clients online.

    RAMP – Revenue Model

    The RAMP revenue model is that of an annual subscription charged to the users. A lot of cross-sale and up-sale opportunities have been enabled which currently forms the backbone of the revenues generated.

    RAMP – Startup Challenges

    Most of the products in this industry were designed as per the understanding of the developers/ designers of the respective companies and not necessarily as per the market feedback. This approach produced complex products which in turn created a a general perception amongst people that software is a very confusing entity to use and is not meant for semi-literate or illiterate users who constitute the majority of the workforce.

    In addition to this, the inclination was towards generally available accounting packages in the market that essentially addressed nothing more than billing and inventory management. It was no less than a challenge for the RAMP team to create awareness that such packages did not address business process management where actual loss occurs.

    On top of that, the team had to maintain speed and agility as the requirements of the market were unending and the time to market had to be quick since the customers were short on patience. Again, the company had to multiply its productivity with limited resources.

    “To increase productivity, the team started working around the clock! On a lighter note, our army of people were owls at night and spartans during the day !. I feel blessed to have a team like this!” Amit says recounting the initial challenges the company faced.

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    RAMP – Competitors

    Being an early mover, there is no Major Competition for RAMP.

    Amit chimes in, “The market we are operating has a huge potential and the pie is very big. Assuming that there would be only one player who can capture the complete market will not be wise. Today RAMP is one of the most prominent players in the market apart from being one of the earliest movers in this space. Apart from some industry majors who are trying to work in the same space, we have seen some startups coming up in a couple of other locations with products being in very nascent stages. This space offers many opportunities along with the problems and it would be very interesting to see how all these players get along and address the problem of this industry as a whole.”

    This probably is a business which cannot be executed from an air-conditioned board room! You have to be out there in the scorching sun, looking out for customers, understanding their problems and offering solutions. Getting your hands dirty is the only way to do justice to the opportunity!

    RAMP – Advisors And Mentors

    Mr.Viiveck Verma has been an advisor and mentor since the beginning. He brings vast experience of corporate management along with expertise of nurturing, guiding, and advising startups. Apart from serving at the executive level of many MNCs, Viiveck is a member of Hyderabad Angels and several other startup communities.

    Mr. Ravi Sadh joined Shanrohi Technologies’ advisory board in 2018 and has been in this industry from the past 35 years. Starting his career as a mechanic, he today serves as the director in several companies that are into the automotive aftermarket and services. He also serves as an Executive Member of the All India Automobile Workshops of India (AIAWA) and has been an active part of making the RAMP team aware of the ground realities of this industry.

    RAMP – Growth

    Amit says, “The company has been doing good but there is a lot that has to be achieved!”

    The company has grown 200% each year and has customers in over 100 cities globally with its team established in eight of these cities. Shanrohi Technologies is working to onboard another 3000 customers this financial year.

    With each passing day, the company’s sales team is getting stronger.  Shanrohi Technologies’ mission is to have RAMP partnered garages in every 3 km on an average.

    He ends on a positive note, “The future is very promising as we work on some of the path-breaking ideas currently getting ready for roll out in the coming quarters. The moment these ideas comes to fruition, only for good, I am sure we shall be on our way to completely change the way this industry has been working for ages!”

    RAMP is FOR the customer, BY the customer & FROM the customer. We have listened to our customers and have tried to come up with solutions that work for them. We are only a medium for them to find solutions for their problems.  And I believe this approach is the thing that has always worked for us.

    RAMP – FAQs

    What is Garage Management Software?

    Garage management software bridges the gap between car maintenance facilities and data driven decision-making. It helps to achieve auto shop goals by automating procedures, tracking customer vehicle history, and maintaining a database of other stakeholders.

    What is RAMP software?

    RAMP is an integrated service center management software that helps auto repair shop owners and managers to mediate administrative tasks with ease. On RAMP’s platform, the garages act as an interface for all the stakeholders involved.

    What are the main features of Ramp Garage Management?

    The key features of Ramp Garage Management are as follows: CRM, Vendor Management, Employee Management, Order Management, MIS Reports, Parts Management, Purchasing, Receipt Printing, Service History, Taxation Reports, Sales Management, Client Management etc.,

    Who are the typical users of Ramp Garage Management?

    It has the following typical customers: Startups, SMEs, Agencies, Enterprises etc.,