The food delivery segment will not be the same, even after the lockdowns lift â largely because of the startups which have innovated to adapt to physical distancing and hygiene upgrades. One of the startups front lining this change is BroEat!.
It is India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community! The idea is to make sure restaurants, home chefs, and small businesses earn the margins they deserve and help save jobs.
Read this article to know everything about BroEat!, what it does, how was it started, services, founders, business model, pricing, plans, and achievements.
The company’s vision is to build a platform that the Indian F&B industry can depend on with transparency, open business practices & sustainable methods. Its mission is to help this platform scale to a PAN India level where all the restaurants in India can benefit from this and grow their home-delivery business most sustainably.
“Our core belief is that by providing sustainable tech solutions to the F&B industry will help them not only thrive and become profitable and more sustainable but also help them save jobs”, says BroEat co-founder Karan Tanna.
BroEat! – Target Market Size
As per a recent survey, the Indian online food delivery market size is USD 2.9 Billion. The entire business is largely shared between 2 major market players right now. BroEat! will be the only third platform with a countrywide presence and the first-ever WhatsApp based platform in India.
In the next 5 years, the home delivery industry is going to gain major share and might become equal to the dining out industry as more and more people find great convenience in ordering in. This boom will encourage bigger brands in the home delivery segment and we might see more home-grown brands scaling up to 2000+ outlets which currently are only done by the likes of Domino’s & McDonalds.
Being in the restaurant business himself, BroEat co-founder Pawan Shahri, soon into the lockdown, figured out that the home-delivery business is going to be a major chunk of the revenues to be make. To ensure that the module is sustainable, they had to figure a way out to increase the margins there and avoid their dependability on aggregators who charge 25-28% commission per order.
It was about time that the industry needed a platform that had reduced commissions, and was transparent with consumer data. Also, keeping the services unbundled is necessary for the restaurants to be able to take up more responsibility. Soon the co-founders got sketching on base structure and started seeking various stakeholders in the industry from different business categories. When Karan and Pawan realized that this was a unanimous pain point, they decided to jump into it and take it head on.
“Our conversations with our colleagues from the industry and a deep understanding of the business had validated our idea. We also got in touch with many people to understand a consumer point of view”, says Pawan Shahri, co-founder of BroEat.
During the pandemic, it is only in a human to understand the pain of local business and to do their bit to help and support them. The consumer sentiment helped them drive this further and thatâs the motive to run the platform.
BroEat! – Product/Services
BroEat! is the first-ever WhatsApp based platform in the online home delivery space. Since WhatsApp is easier to use, it is a more approachable platform, and the consumer need not download any apps. BroEat! helps restaurants earn the margins they deserve as the startup charges a bare minimum platform fee starting INR 5/- per order. This brings down the overall expense a brand might have to as low as 5-6% per order.
Karan and Pawan are trying to craft business for a new type of supply chain to make sure the consumers get the experience and service they need. Simultaneously not hitting the pockets of the merchant partners and restaurants. When anyone orders from BroEat!, they help restaurants make deserving margins, which helps them save jobs & sustain the business. That supply chain going forward supports a lot of local workers and vendors in the restaurant network.
Karan Tanna and Pawan Shahri are the Founders of BroEat!.
Pawan(right) and Karan(left) – Founders of Bro Eat!
Karan Tanna – Karan founded the nationwide Ghost Kitchens chain, a frontrunner in the dark kitchens segment, and his Yellow Tie Hospitality manages a host of F&B franchises, working with over 200 restaurants Karan featured on Forbes 30 Under 30, Entrepreneur 35 Under 35 & also was a part of the GQâs most influential young Indianâs list.
Pawan Shahri – Pawanâs portfolio includes some of Mumbaiâs more intimate, popular casual dining restaurants like Butterfly High, London Taxi, The Bigg Small Cafe + Bar & Oi Lat-Am Kitchen & Bar. Currently, 26, his journey started at the age of 16 running one of the most successful experiential marketing firms in the F&B business,
Both the co-founders were friends and industry colleagues who often shared their expertise in their various fields. The current company size varies between 8-10, but they have an expansion plan of 100+ employees. Karan looks more into operations & the tech front and Pawan look into marketing, brand positioning & building a strong consumer connect for the platform.
BroEat! – Name, Tagline, and Logo
BroEat! Logo
The name BroEat! Was born out of a conversation between Karan & Pawan that stuck along. Rather than a story, it was a night of brainstorming and pushing one to the other to eat. It clicked and stuck on.
BroEat! – Business Model and Revenue Model
The BroEat business model is tier pricing model. The charges for order generation platform fee are:
As social media has a stronghold in todayâs world, the company is in a continuous process of building a strong social media presence. Also with the founders having 10+ years of experience in the hospitality sector, word-of-mouth publicity holds a major hand in getting the restaurants on-board. The platform goes live in a week and the founders are quite certain that their marketing activities will get them the desired results.
BroEat! – Recognition and Achievements
BroEat! has been featured with Forbes, The Hindu, The Economic Times, and many more as India’s first Whatsapp based e-commerce platform to discover menus & order food directly from your favorite local restaurants & support the community!
BroEat! – FAQs
What is BroEat?
India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community!
How do you order from BroEat?
The process is simple. You need to add the BroEat business account number as a contact, you reach out with a simple âhelloâ via WhatsApp and you are sent a link to their platform. You can then proceed as with a normal food order and make your payment. Then you are redirected to WhatsApp where you receive confirmation messages, receipt, and delivery updates.
When was BroEat founded?
BroEat was founded in 2020 amidst the lockdown.
Who are the Founders of BroEat?
Karan Tanna and Pawan Shahri are the Co-Founders of BroEat.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bdiapers.
âCan we use Diapers for babies? Cloth or disposable diapers? Are diapers safe for infants? How often should I change my baby’s diaper?â These are some basic issues that every parent has to go through in the early days of their new-born babies. So, parents have resorted to disposable diapers to keep their babies dry and comfortable. But how safe are these diapers for new-borns?
The initial phase of parenthood is hectic because you strive to give the best to your baby. While diapers can make things easier, using diapers for longer periods generates heat. So, changing diapers frequently is the key to ensure that your baby is dry, comfortable, and healthy. Bdiapers is India’s first and only hybrid cloth diaper that can hold a washable or disposable insert and solution to many new parents.
Bdiapers is a hybrid diaper with a cloth shell that works with chemical-free disposable nappy-pads. These diapers come in a patented two-part pouch system that separates the âclothâ from the âdiaperâ. The disposable nappy pads are bleach, fragrance & dye free hence hypoallergenic and do not cause a rash. The cloth shells are sized and trendy in design, and they offer a complete range of healthy diapering solutions for conscious, green parents.
Bdiaper is India’s first and only hybrid cloth diaper that can hold a washable or disposable insert. These work in a 2-part system with a cloth shell and a removable waterproof pouch that holds the insert pads. The cloth shells come with matching T-shirts, headbands, and bandana bibs to complete the look, and make for comfortable and stylish clothing for the baby. While the disposable inserts are fragrance, bleach, and dye-free hence hypoallergenic.
Bdiapers – Founder
Amrita Vaswani is the Founder of Bdiapers.
Bdiapers Founder | Amrita Vaswani
Currently, Amrita is running the company along with her team. She completed her MBA in Australia and has over 10 years of consumer marketing experience from companies such as Colgate Palmolive, Microsoft, and American Express. Bdiapers has 4 full time and 3 part-time folks along with some freelance content writers and all the full-timers are involved in every aspect of the business. They are all entrepreneurial, customer-focused and they all love babies
How Bdiapers Started
Bdiapers is a labor of love that came out of Amritaâs own experience of diapering her two boys. Her older son was prone to rashes; she was tired of chemicals in disposable diapers, and while Amrita was committed to cloth diapering, she was missing the convenience of disposables. She looked around for a diaper that was healthy, easy to use, eco-friendly, and affordable but she couldnât find one that would fit the bill.
Amrita then started the design of Bdiapers with a home machine and a tailor. The first set of disposable inserts were imported and biodegradable, however when they relaunched in 2019, they decided to make their product completely made in India, and they are still searching for a completely biodegradable disposable insert that can be locally manufactured.
The diaper itself has gone through several versions since 2016 when Amritaâs 2nd child was born. The first lot of Bdiapers were made with matching T-shirts to make these as complete pieces of clothing, versus just an accessory.
From that, they have had several changes in designs (including the method with which we attach the pouch) and our disposable inserts as well. We had a lot of success initially with new moms and their first set of customers was very excited about the concept. Amrita, then, had to shut down due to personal reasons and since her relaunch in 2019 they have had several satisfied customers. Bdiapersâ first channel partners were Firstcry, Amazon, and Flipkart and since then the company has grown to be present at almost all eCommerce portals.
Bdiapers – Name, Logo and Tagline
How they became Bdiapers is a story of serendipity. They started back in 2015 as Bumchum Diapers however due to a personal tragedy, Amrita was unable to further expand the business at that time. When they restarted in 2019, someone had taken over their brand and registered Bumchum so they werenât able to use it anymore. By then the âBâ was already a part of their existence, hence they decided to call themselves âBdiapersâ. They are very happy with their new brand.
Bdiapers – Vision and Mission
In the short term, Bdiapers is looking to create knowledge around the concept of Hybrid Diapers and create awareness about the hazards of using single-use disposable diapers on the baby’s health and her environment. They wish to seek feedback on their new system of diapering and work towards a completely green (i.e. Biodegradable) product in the future.
Their long-term vision is to disrupt the diaper category and create options for mothers like myself who are tired of chemicals in disposable but are not fully able to commit to the cloth as an option.
Bdiapersâ core belief is that mothers deserve the option to choose what they feel is convenient and healthy for themselves and their babies. The company wishes to incorporate modern convenience in traditional products that are healthy, affordable, and eco-friendly.
Bdiapers- Target Market Size
The Indian diaper industry is pegged at 5 Billion growing at 5.8% CAGR. With Covid-19 awareness parents are getting conscious about the choices they make in products that impact the health of their children and the world they will grow up in. With the rise of the Make in India campaign, several new brands have emerged in the baby space that has propelled growth within the category.
Bdiaper is India’s first and only hybrid cloth diaper that can hold a washable or disposable insert. These work in a 2-part system with a cloth shell and a removable waterproof pouch that holds the insert pads. The cloth shells come with matching T-shirts, headbands, and bandana bibs to complete the look, and make for comfortable and stylish clothing for the baby. While the disposable inserts are fragrance, bleach, and dye-free hence hypoallergenic.
Bdiapers Hybrids are the healthiest, most eco-friendly diapers available in India These diapers help keep the convenience of disposables and the health of cloth in a diaper that is affordable, leak-proof, rash free and convenient. These diapers were designed by Amrita as she was tired of the inconvenient cloth diapers and the painful rashes caused by chemicals in disposables. She wanted a product that was easy to use and helps break the cycle of exposure to chemicals on her baby.
Bdiapers Love Bug Set
In order to reduce toxic waste, the 1st batch of Bdiapers was sold with imported biodegradable disposables. Amrita believed biodegradable would encourage green diapering however with the exorbitant pricing of these leading to a smaller audience converting to Hybrids, she started to focus on the design of an insert that was manufactured locally, fit their Bdiaper shells securely, without compromising on absorbency and comfort. And this is how they moved to its chemical-free inserts having the entire product made in India.
Bdiapers – Business and Revenue Model
Bdiapers mostly sell online through B2B e-commerce channels and their own website. They also sell through some retail stores in Nagaland through a distributor. Everything they sell is in the price range of INR 199 â INR 1399 and they try and cater to the entire range of healthy diapering solution which includes rash balms, baby wipes, diaper bags, and other accessories apart from its Hybrid Diapers.
Bdiapers – Startup Launch
Bdiapers launched its website in May 2020, and reached its target of 100 customers within two months! Since launch, they have over 450 loyal customers with a good number of them coming back. However, the bulk of their sales come from Bdiapersâ eCommerce channel partners Firstcry and Amazon.
What has really worked for Bdiapers as a company is their product in itself. Being the only brand in India doing something disruptive in the diaper space has given them some much-needed visibility. There are improvements still needed in the design and soaking ability of the inserts and they are working tirelessly to incorporate all that they have learned from feedback from their customers over the last few months.
They have also launched new prints and are working on a line of newborn diapers and accessories. But the reason they have customers coming back is that they are affordable, healthy diapering solution in India and are completely locally manufactured.
Bdiapers – Challenges
They re-started operations in September 2019 with their website ready in May 2020, hence like most other startups in its stage, their biggest challenge has been Covid-19, like many startups. Since the start, Bdiapers has faced issues like factories that made their products closing down, losing good people, and several other setbacks.
Bdiapers has had to improvise, hustle, and in a lot of places take the hit on the high prices of trims and costs of production without compromising on quality. This has hurt its liquidity and has been the biggest challenge.
Bdiapers – Competitors
Bdiapers do not have a direct competitor in India, however, their biggest competitor in the hybrid diaper category doing great work is in the US called Gdiapers (the similarity in name is purely a coincidence!). In India, SuperBottoms is doing phenomenal work in bringing full cloth diapers to Indian moms. However, their product is different in concept and design from a complete cloth diaper or disposable diaper.
Itâs the small achievements which lead up to big ones! Since May, Bdiapers has been shortlisted for the Facebook small business grants program and is awaiting the final results.
They have also been selected in the Kids Stop Press âBest Cloth Diaper in Indiaâ for 3 years in a row.
Bdiapers – Future Plans
Bdiapers hopes to build the category of hybrid diapers and comes with a great product that will be a healthy, eco-friendly, affordable alternative to single-use disposable diapers. They also hope to create more and more awareness amongst parents regarding chemicals in disposables and their harmful effects on the babyâs health in the long term.
Frequently Asked Questions – FAQs
What is Bdiapers?
Bdiaper is India’s first and only hybrid cloth diaper company.
When was Bdiapers founded?
Bdiapers was founded in 2019.
Is Bdiapers Indian company?
Yes, Bdiapers is an Indian company headquartered in Bangalore.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
As this modern world is moving forward, the gender demarcations that were once very clear, are slowly blurring. People have become more accepting towards many things that were considered a taboo earlier. One of them is â âmen grooming themselves upâ. The taboo around men using cosmetics still exists and here is one such Menâs grooming brand: Qraa Men, breaking that one!
Qraa Men is a leading Indian brand in menâs grooming and personal care industry. They combine the knowledge provided by ancient Vedas with the cutting-edge technology of the 21st century to offer a range of products dedicated to menâs grooming and personal care.
The company holds the treasures of ancient Indian curative culture in high regards, and all its products are made with pure botanical ingredients. They contain no chemicals, sulphate or paraben and are not tested on animals.
Qraa Men- Founder
Qraa Men is founded by Karan Gupta.
Qraa Men Founder | Karan Gupta
Karanâs father Mr Raj Gupta has over 25 years of experience in the beauty and skincare industry. He founded RG BIOCOSMETICS PVT.LTD in 2013. Karan came up with the idea of Qraa Men in 2017 and launched it under his ambit. With his fatherâs visionary sense and his new approach to digital expansion, our company flourished. Karanâs dad has always been an adroit businessman with a lot of street smartness.
While Karan look after the digital aspects of the business, such as online sales and research, his dad takes care of retail networks and offline sales. They have got other employees taking care of their online presence, as they are a digital-first company and an innovations team to come up with product ideas. Qraa Men has an open and inviting work culture.
How was Qraa Men Founded
Funny story, but the inspiration for the company comes from my personal life. As a man, Karan was never very keen about taking care of his skin, hair or beard. But that changed a few years ago. When he started to look for effective, natural and affordable products for men in the Indian market, Karan was appalled when he returned empty-handed. Brands that offered versatility were not affordable and vice versa.
Karan with his father Raj Gupta
Coming from an entrepreneur family, it did not take him long to understand the market gap in menâs grooming and personal care. The journey of ideation, designing and prototyping were not too difficult, as Karanâs father is a businessman as well. With his help and support, he was able to create a viable business concept that has today succeeded to bridge the market gap that pushed Karan to start this business!
Qraa Men- Name, Logo and Tagline
When they started out with the company and were brainstorming on names, there were various names that they had in mind. They decided to select a name that is short, sweet and self-explanatory. That is when they finalised on Qraa Men, which is a mysterious name that can generate curiosity in the minds of the people.
An aura of suspense is actually an essential part of their brand image to keep it playful. That is why its logo also has the devilâs horns.
Qraa Men Logo
Qraa Men- Vision and Mission
In the long term, Qraa Men aims to be the biggest name in the menâs skincare and grooming industry of India. In the short term, they want to bring out a selection of innovative and natural products like Qraa men face wash that can bridge the gap in the product supply for the unique needs of menâs skin & hair.
Its core belief behind running the company is, that it is high time Indian men understand their skin & hair and get access to natural, organic and affordable grooming and personal care.
Qraa Men- Target Market Size
As per a report by Research & Markets, the Indian men’s grooming market is expected to grow with a CAGR of more than 10% in the forecasted period of FY 2017-18 to FY 2021-22. The market share of some segments did come down a little due to corona, but a few other segments associated with personal care are doing comparatively well. Overall, men’s grooming is segmented into men’s shaving products market, beard care market, men’s skincare market, men’s haircare market, men’s fragrance market.
Qraa Men- Products/ Services
There is a lot of stigma around grooming and personal care for men in India. For centuries, caring about skin and hair has been designated as activities only suitable for women. That started to change in the past few years, but there is still a long way to go to totally absolve stereotypes associated with menâs grooming, skin and personal care. Even the products that are available for men in the Indian market are loaded with chemicals and preservatives, as only âextra strongâ ingredients are wrongly believed to work for menâs skin and hair.
Qraa Men D-Tan Cleanser
Qraa Men, with its range of natural, organic and effective products, solves that problem. The brand offers gentle but highly efficient products for menâs hair, skin, body and beard. While many companies in the menâs grooming sector offer products that are not affordable for a big majority, Qraa Men offers an economical collection.
Qraa Men- Business and Revenue Model
Qraa Men is an entirely homegrown startup that has received no external funding. Karan established the company with his personal savings under the ambit of R. G. Biocosmetics. After starting the business, they started seeing a growth rate of about 20-25% annually. Although this year they are looking to just maintain their profits due to coronavirus.
In subsequent years, Qraa Men is expecting its profits to grow at about 30-35% per year. Their profits in 2019-20 was INR 40 crores GMV. They price their products 10 times the manufacturing cost but keep it competitive as per the market rates so that it is easily affordable.
When Qraa Men was first launched, they did what any business should do. They promoted its first line of products among their friends and family and told them to refer it to their connections if they like it. Some were even so kind as to post their experience on social media without the brand’s hashtag.
The brand was always âdigital firstâ, so they were working on creating a sturdy and responsive website to take the orders. The word of mouth and social media referral worked, and orders gradually started to pour in. They had a few introductory discounts planned, which helped them appeal to new customers for trying them out.
Qraa Men- Customers/ Clients
One strategy that Qraa Men has been following since the beginning is focusing on the âonlineâ. One reason behind it is that they always keep its customer and market trends in mind. When more customers started to prefer using coupon codes and ordering their personal care products online, they ensured that the online purchasing experience at their website is smooth and fast.
When the customers started focusing more on social media, they shifted their focus as well. They tied up with influencers and youth icons such as Sahil Khan to endorse Qraa Menâs products. As they kept adjusting their operations and improving its products to stay exciting and relevant for their target audience, their customer base started to swell.
Qraa Men- Challenges
A significant challenge that Qraa Men faced after entering the Indian market was to differentiate their products from the crowd of other products for men. Just a while after launching operations, they soon understood that they need to highlight the distinctive qualities of its products from their competitors in order to be noticed. At first, they thought that this problem could be solved with just an effective social media strategy.
Qraa Men D-Tan Facial Kit
Even though that worked to an extent, the team knew that it would not be sufficient. So, their innovations team took charge and researched several ways to get its product out there. And now, they have one of the best salon outreach programs and many noteworthy influencers vouching for its products in India when it comes to menâs grooming.
Qraa Men- Marketing Campaign
While they keep on executing planned marketing campaigns on a regular basis, there have been a few in the past that have helped us scale their sales. They believe that one of the best ways to reach potential customers is to find the opinion maker or leader of that audience. Qraa Menâs marketing campaigns with fitness and youth icon Sahil Khan, Mr Rajasthan 2020 Vipul Chowdhary and few more dedicated influencers on Instagram were really successful. They redirected relevant traffic to their social media handles and website and even helped them boost their sales.
Qraa Men continues to spend 20% of their profits on its branding.
Qraa Men- Advisors and Mentors
Not formally, but Karan is always inspired by the speeches made by notable entrepreneurs in India. He makes it a point to follow their advice as he strongly believes in learning from other peopleâs mistakes or experiences. Karan also considers his dad to be a celebrated entrepreneur with years of knowledge and experience.
Since he is the managing director of the company, the team takes his mentoring very seriously. Lessons from his life and business experience have been so useful for Qraa Men.
Qraa Men- Competitors
Some of Qraa Menâs top competitors are Beardo, The Man Company, MensXP and Ustraa. They want to appreciate the good work that they have been doing. Even though some of their products do get fair competition from them, its quality and affordability speak for itself. Qraa Men has received top reviews in some product segments such as hair products, body oil etc.
Qraa Men has a team of experienced and adept e-commerce experts, who play a pivotal role in running the company. They use the Shopify CRM to create a robust and responsive website that provides safe, easy and excellent shopping experience to their customers. Since they are a digital-first brand, they have also been focusing on developing relatable content on its social media platforms to attract more eyeballs.
Qraa Men- Recognitions and Achievements
Under the same umbrella as Qraa Men and Namyaa Skincare, Karan also manages Arama Naturals, which has recently won a Cosmopolitan award for itsRose Gold Oil. They have just started out on their journey to revolutionise menâs personal care and grooming. They are hopeful of winning many accolades for Qraa Men as well.
Qraa Men- Future Plans
Qraa Men relies on concrete data for crafting future strategies and expansion plans. They keep conducting timely surveys of their target audience to get a sense of their changing preferences and aspirations. They have managed to maintain their profits for the year. At the same time, they have also made an extensive future plan to grow Qraa Menâs revenue, profit, user base and market share. Due to the good response they received for Qraa Men, they decided to venture into the market of female hygiene products.
In the near future, they are planning to come out with a range of unique and innovative products for men such as Gold Oils, Keratin-infused Hair Serum, Hydra Boost Moisturiser, Onion Oil etc. They have also planned to add more natural and organic product ranges for men in personal care and grooming segments.
For this, they started Namyaa Skincare, which produces intimate hygiene products for women such as intimate washes, whitening serum etc. In the next 1-2 years, they are planning to launch revolutionary products under both the labels. Under Namyaa Skincare, they are shortly launching a new vertical called Namyaa Lifesciences. Under this, they will bring out purely herbal health supplements to solve period, PCOD and reproductive health issues in women.
Qraa Men is a leading Indian brand in the menâs grooming and personal care industry. They combine the knowledge provided by ancient Vedas with the cutting-edge technology of the 21st century to offer a range of products dedicated to menâs grooming and personal care.
Who is the founder of Qraa Men?
Karan Gupta
When was Qraa Men founded?
2017
What are the Qraa Men products?
Qraa Men products are face wash, moisturizer, acne clearing face gel, etc.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
MathWorks is an American privately held corporation that specializes in mathematical computing software. Its major products include MATLAB and Simulink, which support data analysis and simulation. Engineers and scientists worldwide rely on MathWorks’ products to accelerate the pace of discovery, innovation, and development.
This article will give you a gist of MathWorks journey so far. Know more about the company profile of MathWorks, growth, challenges faced by the company and many other interesting things about MathWorks journey by reading this article.
The MathWorks Inc. provides technical computing software used for data analysis, visualization, and mathematical computations. Its MATLAB, Simulink, and Polyspace products are used in such industries as aerospace, automotive, communications, electronics, financial services, and industrial automation.
Applications for MathWorks’ products have included hybrid electric vehicle design, race car performance improvements, paper currency verification, and the development of algorithms for DNA sequencing instruments used in mapping the human genome.
MathWorks products are also used for teaching and research at more than 5,000 universities. MathWorks counts more than a million users of MATLAB worldwide and MATLAB-based books are in 28 languages. The company has released software tools for developing products for 5G wireless networks and the Internet of Things.
MathWorks – Recent News
As of November 2020, MathWorks announced a new backtesting framework in Financial Toolbox, available in Release 2020b of the MATLAB and Simulink product families. The new backtesting framework allows investment managers, risk managers, and traders to extend their use of the toolbox for risk, investment, and portfolio management.
âThe ability to backtest portfolios can save time and reduce errors that can be introduced by rebuilding tests for each asset class and investment strategy,â said Stuart Kozola, manager â quantitative finance products, MathWorks.
Financial Toolbox enables investment managers, risk managers, and traders to continue working in the familiar, fully transparent, and customizable MATLAB environment to evaluate investment strategies across all asset classes and sources of data, including alternative datasets.
MathWorks – Logo & Its Meaning
MathWorks Logo
The MathWorks logo is an Eigenfunction of the Wave Equation. The L-shaped region formed from three unit squares is interesting for several reasons. It is one of the simplest geometries for which solutions to the wave equation cannot be expressed analytically, so numerical computation is necessary. The 270Âș nonconvex corner causes a singularity in the solution.
MathWorks – Founder and History
Jack Little, Cleve Moler | Co-Founders, MathWorks
MathWorks was founded in 1984 by Jack Little and Cleve Moler, who recognized the need among engineers and scientists for more powerful and productive computation environments beyond those provided by languages such as Fortran and C.
Jack Little is the CEO and President of MathWorks. MathWorks employs over 4500 people, with 30% located outside the United States. MathWorks is based in Natick, Massachusetts and had other US offices in Michigan and California. Overseas, the company has offices in the UK, France, China, Singapore, India, Ireland, and other countries. It reports that 60% of sales are from international customers.
They combined their expertise in mathematics, engineering, and computer science to develop MATLAB. Its a high-performance technical computing environment. MATLAB combines comprehensive math and graphics functions with a powerful high-level language. Besides MATLAB, MathWorks now develops and markets Simulink, a product for simulating nonlinear dynamic systems.
MathWorks – Mission
MathWorks’ mission statement says, “Our goal is to change the world by accelerating the pace of discovery, innovation, development, and learning in engineering and science.”
MATLAB, the language of engineers and scientists, is a programming environment for algorithm development, data analysis, visualization, and numeric computation.
Simulink is a block diagram environment for simulation and Model-Based Design of multidomain and embedded engineering systems. The company produces nearly 100 additional products for specialized tasks such as data analysis and image processing.
MathWorks – Business Model
MathWorks strive to be the leading developer and supplier of technical computing software. The company’s business activities are characterized by quality, innovation, and timeliness; competitive awareness; ethical business practices; and outstanding service to our customers.
MathWorks serves a wide range of industries, including Aerospace and Defense, Automotive, Communications, Electronics and Semiconductors, Energy Production, Financial Services, Industrial Automation, Machinery, Medical Devices, and Metals.
MathWorks’ major customers have included such heavy hitters as General Dynamics, Harris Corporation, Honeywell, General Motors, Jaguar, Hyundai, Genentech, Max Planck Institute, Motorola, Nokia, Intel, Bank of America, Capgemini, Xerox, the University of Cambridge, and the University of Melbourne.
MathWorks – Revenue and Growth
MathWorks reports revenue of $900 million and says its has been profitable every year since its founding in 1984. MathWorks has maintained robust growth, adding a second campus to its Natick, Massachusetts headquarters in 2018 and that it planned to hire about 2,000 workers in Natick over five years.
PolySpace Technologies is a provider of embedded software tools for the automatic detection of run-time errors at compile time.
MathWorks – Competitors
MathWorks’ top competitors include H2O.ai, Maplesoft, C3.ai, Atlassian, Unity Technologies, KMS Technology, Pivotal and Wolfram Research.
MathWorks – Challenges Faced
A significant challenge for MathWorks has been helping customers get data from source into the hands of end users, which is a common barrier for engineers who need data to formulate requirements for new products, troubleshoot field problems, and come up with new technologies.
“Connectivity technologies such as CAN and high-speed mobile communication removed this barrier in many situations. With more and more streaming data, we are faced with a data science challenge. We need to ensure that the speed of data analysis is keeping pace with data intake and, equally important, provide the capability to zoom into and extract insight from stored data throughout the engineering community.”
MathWorks – Future Plans
MATLAB has come a long way since the simple calculator that started it all. It is a living ecosystem supporting all aspects of technical computing. The company plans to continue to strengthen existing features as they carefully add new ones.
Our goals are always ease of use, power, and speed.
MATLAB, the language of engineers and scientists, is a programming environment for algorithm development, data analysis, visualization, and numeric computation.
What does MathWorks do?
The MathWorks Inc. provides technical computing software used for data analysis, visualization, and mathematical computations.
What companies do MathWorks compete with?
MathWorks’ top competitors include H2O.ai, Maplesoft, C3.ai, Atlassian, Unity Technologies, KMS Technology, Pivotal and Wolfram Research.
Who founded MathWorks?
MathWorks was founded in 1984 by Jack Little and Cleve Moler.
Does MathWorks own MATLAB ?
Yes, MATLAB is a product of MathWorks.
MathWorks – Conclusion
MathWorks company has firm believe in the importance of engineers and scientists. The company develops software tools that increase human knowledge and profoundly improve our standard of living. MathWorks is proud to have created MATLAB and Simulink to help engineers and scientists do their best work. Their purpose is to change the world by accelerating the pace of discovery, innovation, development, and learning in engineering and science. The companies guiding principle is âdo the right thingâ, which means doing what is best for its staff members, customers, business partners and communities for the long term, and believing that ârightâ answers exist.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by My Class Campus.
The advent of Edtech is certainly a boon for the education sector. Edtech is not only making learning easier, interesting and fun for students but has also made managing schools and educational institutes simpler. There is a lot to take care of when it comes to managing an educational institute.
Stock management, account management, tracking student performance, managing time tables, maintaining regular communications with parents and guardians and a lot more needs to be done to run an educational institute smoothly. There is a need of education ERP software which could make it smooth.
ERPs allow systematic management of all these tasks under one platform. My Class Campus, an all in one campus management ERP with 40+ ready modules, is helping educational institutes to manage various tasks better and with ease. My class Campus provides one of the best school ERP software.
My class campus is an Ahmedabad based startup founded in 2015. It provides a complete ERP for educational institutions. It Provides ERP software for educational institutes.
Besides, My Class Campus also builds app for educational institutes and offers a DIY website designing platform for these institutes. Their school ERP app increases productivity of teachers and give better experience to students & satisfaction to parents.
“All in one solution is the biggest gap in educational ERP domain and we at MyClassCampus are providing that.”, says Rachit, Co-founder, My Class Campus
Having a simple and easy to use system is also another problem for schools as admin staff is not very tech savvy. 80% of schools buy a system but couldnât utilize effectively due to complexity in use and technical glitches. MyClassCampus is crafted with a vision to provide the simplest solution which anyone can learn to use. Also, their dedicated expert tech team is keeping the system error-free for a better experience. Â
My Class Campus Founders
Rachit Dave, Rutvij Vora and Raj Kothari, Founders, My Class Campus
My Class Campus was founded by Rachit Dave, Rutvij Vora and Raj Kothari. All the three founders are engineering graduates from Birla Vishwakarma Mahavidyalaya, Anand (Gujarat).
Rachit Dave is the CEO of My Class Campus. He is a BE in Electronics and communication and is also an MBA in Human Resource. Rutvij Vora is a BE in Information Technology and M.Tech in Cyber Security and Incident Response. Raj Kothari is a BE in computer engineering and also holds a Post Graduate Diploma in Business Management.
Besides My Class Campus, Rachit, Rutvij and Raj are also associated with another startup CareerKhojj, which is a platform giving career guidance and facilitates knowledge sharing and communication between students and teachers.
How was My Class Campus Started
It was in 2014 when a huge section of the Indian population was doing everything from booking tickets to shopping, online and through apps. Rachit, Rutvij and Raj had the thought that if shopping and ticket booking, which are not daily activities, are being done digitally, why the educational institutes were still following the old techniques of managing operations, data, resources and communication.
They wanted to develop something which could help the educational institutes to manage different tasks and operations digitally and thus easily.
“We felt, there is a strong need of Mobile And cloud driven advanced yet easy to use system. Thatâs when we started building My Class Campus, which is one of the most popular and fastest growing Educational ERP Companies.”, said the founders.
My Class Campus offers a complete ERP for educational institutes. My Class Campus is a cloud-based ERP platform. It is simple, easy to use and connects management, teachers, students, parents and other stakeholders of an educational institute. Besides, My Class Campus can be used for a single branch and also can be used by educational institutes having multiple branches through a single account credential.
It has 40+ advance dynamic modules which cover all the requirements to make an institute completely digital and go paperless. It offers a right based access to the system which helps in managing an institute more effectively.
Some USPs of My Class Campus are-
Quick and easy set up
Multi-branch enabled
Dedicated Support Team
Regular new updates and features.
Some of the features of My Class Campus ERP are-
Classroom, Student and Faculty management
Dynamic calendar, Time Table, and Holiday and year planner
Besides the ERP solution, My Class Campus also develops customized apps for schools and offers a DIY platform where educational institutes can design their own dynamic website.
“Any educational organization dealing with more than 50 students can use our system. We have a very dynamic system which can be used by school, college and private institutes dealing with any kind of classroom management and teaching process.”, said Rutvij.
My Class Campus – Price
My Class Campus provides the system in the range of 100-150 Rs/student/year pricing model depending on the packages. The company has three subscription packages: Basic, Advance and Premium. Based on need, an institute can choose which package to go for.
My Class Campus Pricing and Packages
My Class Campus – Revenue Model
My Class Campus charges per student basis with an annual fee. The company has three subscription packages: Basic, Advance and Premium. Based on need, an institute can choose which package to go for. Â
My Class Campus – Funding and Investors
My Class Campus raised seed funding of INR 1.5 Cr through a private investor group. Â
“We are already generating and growing good MoM revenue. However, our dream is to serve 10s of thousand educational organizations around the globe through our solutions. We are not in a hurry to raise funds however right kind of investment partner who could see our vision would definitely add more value and speed to our goal.”, said Raj.
My Class campus will utilize a part of the fund for research and technology development to bring more excellence and another part for strengthening of the sales force to increase customer base PAN India and in the International market too. Â
My Class Campus – User Acquisition
Acquiring the first set of customers was not an easy task for My Class Campus. After launching the minimum viable product in March 2016, My Class Campus team started approaching small coaching classes and schools. While it was a new concept and internet speed being a problem, there were very few institutes which showed genuine interest. The first user was a coaching institute which purchased the system at the very first visit. Â
âAs it was quite a basic product, we used to visit small coaching classes and schools. We used to get a lot of rejection with answers like who will pay the cost of the internet? Our teachers donât use smartphone. Our parents are not tech savvy etc. We used to tell them, a few years back you werenât using WhatsApp but now you do use right? Same was this. It is going to become very common in coming time. Very few used to trust us. Still, we kept going with a vision that someday, the problem of the internet will vanish. And then with a surprise, in 2017 Jio came. It totally changed peopleâs perspective on the use of smartphone and suddenly people started accepting our ideaâ , recalled  Rutvij, Co-founder, My Class Campus
Today, more than 2,000 educational organizations are registered with My Class campus. More than 3 lakh students and 6 lakh parents receiving regular updates through the system. Â
It was very tough for My Class Campus to build the product initially without having funds and sustain. It was tough to meet expenses even after the MVP was launched. The company required expert developers for building a strong product, but hiring good manpower without funds was a challenge. The company hired freelancers to meet with its early manpower needs. Â
“At one point of time, paying our monthly rent was difficult and it went due for 3 months.”, said Rachit.
My Class Campus – Competitors
There are few platforms which have a very large number of schools registered with it. Major companies are working region wise with few hundred to 1000 customers. My Class Campus is building a tool, which will be the easiest way to get started with the best experience and customer support to win a large mass of educational organizations. Â
âOur product innovation and processes are already helping us to win many customers who were already using some reputed companiesâ products previouslyâ, said Raj, Co-founder, My Class Campus
My Class Campus is planning to launch an interesting communication tool with data analysis around June 2020. This tool will change the way communication happens with all the stakeholders. The company is also aiming to enable 100s of educational organizations to go cashless in 2020-21. Â
âBy end 2020, we want to enable 1000+ educational organizations to go 100% cash and paperless for their operations, communication and data management.â, said Raj.
Find a real problem youâre passionate to solve. Donât worry about the competition. If you feel there is a market, you can definitely build a good business providing youâre innovating on product, pricing and go to market strategy. Â
If you are ready to give your best honestly and focus on customer needs and keep hustling to strengthen your revenue channels then as a startup itâs not too tough to achieve something. We are on the journey to success however we are enjoying it a lot.
It provides a complete ERP for educational institutions. Besides, My Class Campus also builds apps for educational institutes and offers a DIY website designing platform for these institutes.
What is My Class Campus Price?
My Class Campus provides the system in the range of 100-150 Rs/student/year pricing model depending on the packages. The company has three subscription packages: Basic, Advance and Premium. Based on need, an institute can choose which package to go for.
What are the products offered by My Class Campus?
Academics, Accounting, Admission, Attendance management, Courses, and Batches Management, Database backup/restore (Management), Document Management, Event Management, Examination Management, Fee Management, Financial Management, etc., are some of the features.
Who are the Founders of My Class Campus?
Rachit Dave, Rutvij Vora, and Raj Kothari founded My Class Campus in 2015.
What is school ERP software ?
A school ERP software is a set of programs, designed to manage all the administrative tasks of a school in an effective manner. It manages attendance, online fee payment, transport management, library, and examination management, circulars and report cards, and more.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paytm.
Love shopping right? Want things branded? Always want to follow the trend? Online shopping is a process of buying and selling which helps consumers to buy products with a lot of information. Shoppers are able to visit web stores from their homes itself. Isn’t it interesting?
Paytm Mall is an E-commerce platform. Paytm Mall’s electronics category is very popular on the website as it helps users in finding the latest mobiles and eletronic gadgets at the lowest prices. Paytm Mall app also provides its customers with the best deals, offers and cash backs. Starting from home appliances to laptops everything is available here. Read the Paytm Mall success story below to know more about the company.
Paytm Mall India is dedicated towards online shopping like any other e-commerce app or website. But it doesn’t deal with options like bill, recharge, payment, utility bills or any other money-related activities. Paytm is a word that everyone has come through. Apart from this many don’t know that the shopping section is also available along with the bill payment section. Rest there are no such differences.
Paytm Mall – Startup Story
In the beginning, Paytm dealt with money bills. A few years later the company launched a consumer shopping app for its users. It is inspired by the model of China’s largest business to consumer (B2C) retail platform. The aim was to create a combination of the mall and bazaar concept to Indian consumers. With the help of the new app, consumers will now be able to shop from 1.4 lakh sellers. The Paytm Mall app is available for Android and Apple, and is soon said to launch an upgraded version.
The Paytm founder Vijay Shekhar Sharma is currently an Indian billionaire businessman and an entrepreneur. He was born on 8th July in 1978 and is currently, 42 years old. He completed his education from Delhi College of Engineering, which is now known as Delhi Technological University. In 1997 he started a website but sold it two years later for $1 million.
In the year 2017, he was ranked as India’s youngest billionaire. He was also the one who was present in the list of Time magazine’s 100 most influential people in 2017. Besides Paytm Mall, the platform is also known for creating Paytm first game and the Paytm wallet.
Paytm Mall – Tagline, Slogan And Logo
The tagline of the company is ‘Ab Shopping ke liye bhi, Paytm Karo!‘
Paytm Mall logo
Paytm Mall – Business Model
The Paytm Mall business model is based how the platform is designed especially for Paytm merchants, vendors and sellers. The company charges a commission between 5 to 20% of the products sold. The company has moved away from the warehouse model and is leveraging its successful O2O (offline to online) model to save costs up to 35%.
With the help of the O2O model, the company has seen a lot of progress. The Paytm Mall’s business model is said to improve in the coming years. Here, customers can also scan codes using their smartphones to shop in their favourite shops. The company feels that these kind of things will help consumers more.
The Paytm Mall login and interface is easy to use, so the visitors can turn into buyers. The Paytm Mall customer care is also responsive and solves the customer queries immediately. While the Paytm mall delivery time is said to be anywhere between 2-8 days, The Paytm Mall return policy is also available for the customers who want to exchange their products.
The Paytm Mall revenue has doubled its  in the year 2019. But after going through a loss in 2020 due to the pandemic, its again aiming towards increasing the revenue by three times in 2021. Paytm Mall spent Rs 2140 crores in 2019 to earn revenues of Rs 893 crores. Through brand promotions and shipping fees, the company earns a lot of money. Like Rs 66.7 crores and Rs 50.05 crores itself. The company also earned Rs 75.12 crores through mutual funds in the year 2019.
The company’s revenue is also earned through advertisements and Paytm Mall offers. But in the year 2018, the company spent Rs 944.21 crores and earned Rs 317.22 crores in the year 2019.
Paytm Mall – Funding And Investors
Paytm Mall funding has raised a total amount of $795 million in just 3 funding rounds.
The company is emerging as the preferred online to offline (O2O) platform across the country. It has seen more than 200% growth in the year 2019. To support and continue this growth the company has added more 200 people for the business in 2019. They are observing strong growth. And more improvement is required in the growth sector. Paytm Mall will consider getting listed on stock changes only after 2021 arrives.
Paytm Mall – Competitors
The top competitors of the company are Koovs.Com, Shopclues.Com and Snapdeal.
Koovs.Com is the topmost rival of Paytm Mall. The company was founded in 2009 in Haryana.
Shopclues.Com is one of the competitors of Paytm Mall. The company is headquartered in Haryana.
Snapdeal is also one of the competitors of Paytm Mall. It was founded in 2007 in New Delhi.
Paytm Mall – Future Goals
The company is aiming towards adding more workers by 2020. Along with technology, business and products, Paytm Mall is ensuring to its consumers that they will be getting a wide range of products and offers across online and offline stores.
Paytm Mall – Latest News
9th July 2021 – According to the media sources, some seniors Paytm executives have decided to quit before its anticipated $2.3 billion Initial Public Offering (IPO). This includes the president of Paytm Amit Nayyar and a few other executives, however the company is yet to find a replacement for the president.
Earlier in the year, Paytm Mall continued to face  losses due to the covid 19 pandemic, however the company is looking to come out ahead with the help of its âEnd of Season Saleâ from June 25 to June 28 in 2021. The company will showcase best in class fashion collection from huge range of top international and national brands.
For the Paytm Mall sale today, the company has partnered with Axis Bank, Bank of Baroda, IndusInd Bank for exclusive Paytm cashback deals on all debit and credit card transactions. The Paytm Mall sale is offering discounts from 50% to 80% on more than three lakh products in various category. The platform provides big savings with the help of Paytm mall promo code, deals, Paytm mall coupons and Paytm mall cashback rewards, etc.
Paytm Mall is an E-commerce platform. It helps you to find the latest mobiles online at the lowest prices. The company also provides its customers with the best deals, offers and cash backs.
How does Paytm work?
Paytm customers can pay, receive and shop with just a smartphone at zero extra cost. Users can simply scan the recipient’s QR code or entering their mobile number in the ‘Pay’ option in the Paytm app to instantly pay virtually anyone with a smartphone and the Paytm app.
Who is the Founder of Paytm?
The Paytm owner is Vijay Shekhar Sharma
What is the benefit of Paytm?
Paytm offers saving details for wallet, postpaid, saved UPIs, merchant gift vouchers, Paytm payments bank details.
Is Paytm Mall safe?
Yes, Paytm Mall app is safe as Each and every transaction at Paytm Mall is securely.
Which country created Paytm?
India
Is Paytm a Chinese company?
PayTM is completely Indian, it lists Ant Financial, a Chinese bigwig, as its major investor.
How much is Paytm worth?
The Paytm valuation according to the company IPO will be Rs 16,000 crore.
What is the difference between Paytm mall and Paytm?
Paytm Mall is an online shopping e-commerce website where as paytm is an eCommerce payment system where the users can engage in financial transactions.
How can I create a paytm account?
After the paytm app download, the users will need documents like the GST certificate and the Address proof of the registered business.
How is Paytm Mall doing?
Paytm Mall is doing good as it hit a GMV of $10 billion in FY 2019 based on its O2O strategy.
Many of us today criticize the Indian education system for transforming individuals into people of theory with minimum or no practical experience. In such a competitive world, one has to stand out in the crowd to be successful. A smart student wants to study, learn, and gain experience at the same time.
Parents have always focused on good grades, admission to a prestigious college, and finally securing a high pay scale job. Thatâs true, but it is not as easy as it seemed to have been before. The cut-throat competition and constant technical upskilling and upgradation means only the best survive in the industry. And these skills can be acquired when students work and learn through internships and jobs.
In India, the concept of internships is picking pace and is progressing rapidly. One of the key catalysts in making internships available online in India is Internshala. This article covers Internshala in-depth.
Internshala was launched as a WordPress blog initially. The blog dealt with education, technology, and issues about gaps in skills. It was then transformed into an internship portal. It is a free portal for both interns as well as employers. Currently, Internshala has more than 3000000 student visits and 80000+ companies registered on its website. Internshala also offers online educational training in various streams.
The courses on offer are on a chargeable basis but can be downloaded along with the supporting materials such as videos for offline reference. Internshala’s courses are largely divided into Summer Training and Winter Training. Internshala offers different kinds of internshipsâfull time, part-time, and work from home. One can find both paid and unpaid internships on Internshala.
Internshala – Founders
Sarvesh Agrawal is the Founder of Internshala.
Sarvesh comes from a business family and was born and brought up in Nawalgarh, a small town of Rajasthan. He completed his bachelor’s and Master’s degrees in Civil Engineering from the Indian Institute of Technology in 2006. After his Master’s, he started working in Capital One company in Nottingham (United Kingdom) as a Business Analyst in the product innovation team.
After a year, he came back to India to work with Barclays Bankâs credit card analytics division. In the year 2010, he switched to Aviva Life Insurance in Gurgaon to set up a Business Analytics team for the organization.
Sarvesh Agrawal – Founder of Internshala
How it Started?
Sarvesh always had an interest in the field of education and learning. While he created blogs to generate awareness about the same, he was asked many questions about internships. It was a stark realization that the domain of internships was one area where nothing was happening in India; it wasnât as mainstream as in the West.
Sarvesh left his job and began building a team and a portal. An incident occurred when one of Sarvesh’s friends from his college days went on to pursue an MBA from London Business School.
During his semester break, he was looking for an internship in India and informed Sarvesh about the lack of internship opportunities in the country. This served enough motivation for Sarvesh to start a platform where people could get ample of internship opportunities at one place.
The name Internshala means a place where you will find Internships. If we break the name into two parts, then the word âInternâ means a person who is seeking an internship in some firm and âshalaâ is a Hindi word which means a place. On combining the two words, the meaning is clearâa place where a person can get internships.
The tagline of Internshala is âinternships that matterâ; it means that the company provides you a platform for seeking meaningful and helpful internships.
Internshala – Business Model and How it Works?
Internshala operates through its website and mobile app. A student has to register, create a decent profile, and apply for various internships listed on the portal. Internshala is a free platform when it comes to applying or searching for internships but earns revenue through two mediums:
Internshala charges some amount for its online training programs. These programs vary based on duration, category, and finances.
Internshala also charges fees from third parties such as advertisers who want to post ads, posters or email busters, etc. on its website.
Sarvesh Agrawal, the founder of Internshala, mentioned in one of his interviews that a big challenge faced by Internshala was attracting good talent as the business continued to grow. In the initial days, one of the main obstacles the team had to face was the lack of good technical talent at both the junior and senior levels. Sarvesh was from a non-programming background and had to struggle the most in this area.
Another challenge for the company was that employers were facing hurdles in finding interns as Indian students favored in-office internships during summer and winter breaks, making it difficult to hire interns during the rest of the months. There was a hindrance in matching the location and timelines of students and employers. In short, getting the students to be in sync with the companies providing internships was difficult.
Although Internshala is the biggest platform in India when it comes to providing internship opportunities, there is no dearth of competition. The top Internshala competitors are  StuMagz, twenty19, Letsintern and Interworld.
Internshala – Internship and Training Sectors
Internshala provides internships in various sectors like web development, arts, management, science, IT, data analysis, law, engineering, architecture, and many others. The training courses include, but are not restricted to, Photography, Business Communication Skills, Computing, Excel, Design, etc.
Internshala – Future Plans
Internshala concentrates on helping students in learning, training, and garnering on-field experience. Internshala was launched with a mission to equip 30 million college students in India with practical knowledge and real-life skills to achieve their dreams and turn them into reality.
They are constantly working towards providing internships and training across cities, small towns, and villages. This is the driving factor for Internshala. In the coming years, Internshala wants to take the step of providing meaningful internships to students and individuals in tier 2 and tier 3 cities by creating awareness and bringing opportunities to them.
Frequently Asked Questions – FAQs
Is Internshala training free?
No, Internshala training is not free but the cost is kept at a minimum so that everyone can avail it.
Is it free to apply for internships on Internshala?
Yes, applying for internships – paid or unpaid – is free on Internship.
What is the Internshala business model like?
Internshala is a free platform when it comes to applying or searching for internships but earns revenue through two mediums:
Internshala charges some amount for its online training programs. These programs vary based on duration, category, and finances.
Internshala also charges fees from third parties such as advertisers who want to post ads, posters or email busters, etc. on its website.
Traditional ways of teaching and learning have radically changed within the last couple of years. Quality education is available for everyone, as long as we have access to the internet and computer. The growth of the internet and technologies completely revolutionized the online education. Meritnation was started in the year 2009. The Ed-Tech startup provides online coaching classes for various boards and training for competitive exams. Here are the accomplishments of the company.
Meritnation is an online learning platform for K-12 students. It was launched in the year 2009. The Ed-Tech startup provides coaching classes for CBSE, ICSE, and also other state board streams of education. It also provides training for competitive exams such as IIT-JEE, NEET, and AIPMT. The online platform keeps the students engaged through a variety of LIVE interactive sessions, educational games, and videos. The Mobile application of Meritnation has millions of users worldwide.
Meritnation â Founders and Team
Pavan Chauhan is the Co-founder and Managing Director of Meritnation. He obtained his Bachelorâs in Engineering from NIT Karnataka and PGDM from IIM Bangalore. He had completed various projects in the field of education before starting Meritnation. He also had prior working experience in Castle Rock Research, USA, and Microsoft, Inc.
Meritnation Co-Founder – Pavan Chauhan
Ritesh Hemrajani is also the Co-founder director of Meritnation. He did his MBA in IIM Bangalore. He has more than 15 years of experience in this field and he is also specialized in Digital learning and assessment.
The other core team members of Meritnation are as follows
Dipak Biswal â Vice President (Technology)
Shwetank Patni â Chief Financial Officer
Mohit Chobey â Chief Commercial Officer
Currently, Meritnation works with around 1000 employees.
The vision of Meritnation is to transcend the traditional boundaries of education and facilitate customized self-paced learning for all its students.
Meritnation â Name, Tagline, and Logo
The name âMeritnationâ indicates the excellence and quality of education provided by the company for its users. ‘School Made Easy’ is the tagline of the company.
Meritnation – Logo
Meritnation â Growth and Revenue
Meritnation started with online classes for grades 6 â 12. Now, the company is providing numerous educational services for different streams and competitive exams. The annual revenue of the company is estimated to be $5.2M.
Meritnation â Funding and Investors
Meritnation has raised $11.4M over three different funding rounds.
Date
Stage
Amount
Investors
December 2013
Venture Round
$1.6M
Info Edge
June 2015
Venture Round
$4M
Info Edge
November 2017
Venture Round
$5.8M
Info Edge
Meritnation â Business and Revenue Model
Meritnation earns through providing annual subscriptions and packages. The company has separate charges for personalized coaching and test series. All the learning materials are accessible only to a paid account. Subscription and Freemium are some of the revenue models that Meritnation use. Through these models, the company gains high traction, wider reach, stability in revenue flow, and substantial customer engagement.
Meritnation â Competitors
BYJUâs, Khan Academy, Toppr, Vedantu, and Simplilearn are the leading competitors of Meritnation. Meritnation continues to compete with its greater years of experience and widespread availability.
Meritnation has received the âBest Education Websiteâ Award by Indian Education Awards in the year 2015. It is also recognized as one of the Top 5 Android Apps for CBSE Students in 2017 by NDTV.
Meritnation – FAQs
What is Meritnation?
Meritnation is an online learning portal that trains students of different boards with live classes and customized coaching with the best mentors.
Who is the owner of Meritnation?
Meritnation founders are Pavan Chauhan and Ritesh Hemrajani.
When was Meritnation founded?
2009
Is Meritnation Indian?
Yes
Is Meritnation free app?
The Meritnation app is completely free and makes all the solved questions from NCERT Books & popular reference books available on your phone.
What is the meaning of Meritnation?
Meritnation means storehouse or kingdom of knowledge.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
The society and the world have welcomed the idea of shared economy. Todayâs youngsters have understood the many benefits of sharing and renting rather than buying. It saves time and money and that is why we see a rise in car rental services, shared apartments and holiday homes, rented outfits and so on.
Fabrento provides Furniture and Appliances on rent in Delhi, Bangalore, Mumbai, and Chandigarh. Read about Fabrento Company Profile, Revenue, Founders, Business Model, Logo, Growth, Funding, How it works, products etc.
Fabrento is a startup headquartered in Delhi which provides furniture rental for homes. They also deals with electronic appliances, started rental of furniture for offices, created Fabevents which Rents furniture for corporate and celebratory events. They have even launched a premium range for the very well heeled who want to live with luxury.
Fabrento aims to become one of the most successful furniture and appliance rental company in India. Since their sister company manufactures majority of the furniture, Fabrento has the firm belief in providing excellent quality and beautiful furniture to provide their tenants a tasteful home.
Evolution and change is very important but you canât lose your core business if you believe in it. Alongside quality of delivery and service is key in any service providing business and Fabrento aim at excelling in that.
The online website and soon to be launched mobile Apps of Fabrento are designed in such a way that anyone can navigate it and rent functional and sleek furniture in just one tap. Their affordable rental prices ensure that renting furniture becomes extremely cost effective as compared to shelling out big bucks to buy bulky furniture.
Fabrento – How it Started?
Fabrento was started with the main goal of converting consumersâ dream homes into reality.
Sidhant has always been someone to think out of the box. He has done his graduation from Apeejay Institute of Design in Bachelors of Interior Design. Following this, he acquired a Masterâs from Regent’s University London in International Business.
He has further finessed his studies through studying Interior Decoration from Inchbald School of Design, London, Alongside Art Markets from Sotheby’s Institute of Art, London and Lighting Design course from Chelsea College of Arts, UK. He has also studied Digital and social media marketing from Dubai.
He started his career through family business, The Continental Group, which is providing interior solutions since the 1940s. He added the business of a luxury furniture store which sold furniture fashioned and manufactured by the company alongside many brands from Europe and south east Asia.
In 2016, Fabrento became the precious product of his education in interior designs and international business and his experience in the field.
Fabrento has an exceptional team of IIT graduates at the supervisory, operational, management level and advisors with 40+ years of experience in the furniture, design and business industry. They all bring their unique ideas and knowledge on the table. This is why Fabrento furniture is designed with extreme skill and care. All the rented items are at their highest quality and are functional to suit customers of all backgrounds.
Fabrento – Products/Services
Fabrento has a vast array of furniture. They offer both package deals as well single pieces. Under bedroom category Fabrento provide single and double beds, king and queen size beds, beds with and without storage, wardrobes, dressers, study tables, etc. Customers can decorate their living space with their unique sofas, coffee tables, recliners, TV units, and multi-purpose storage units.
Fabrento Beds
Apart from these, Fabrento also offers furniture for dining area, appliances, and home office, kidâs furniture and even art and accessories.
Fabrento further offers complimentary cleaning and maintenance visit every 6 months to keep the rented furniture in their best condition. Under the relocation offer, they transfer all the rented furniture from one place to another within the city, without engaging any extra charges.
Fabrento – Target Market Size
Major cities such as Delhi, Mumbai, and Bengaluru etc. have witnessed a surge in furniture renting. Researches state that about 65% of Indiaâs population is between the age of 18-35. Out of these, 150 million people live on rent in the Tier 1 and Tier 2 cities of the country and they are turning more towards furniture renting.
“We expect that with the increasing urbanization, rising trend of nuclear families, and expanding working population, Fabrento will continue to witness demands.”, says Sidhant Lamba.
This demand is expected to rise in future as the furniture rental market is growing at a robust rate over the period of 2017 to 2024. In India alone this market has been calculated to be about $800-850 Million. A PricewaterhouseCoopers report shows that the rental market will touch $335 billion by 2025 globally.
Fabrento – Startup Launch
Lamba came across the idea when a friend very easily rented furniture helping his brother set up home in New York. Of course furniture has been rented for events and in an unstructured way for many years in India but to be able to develop a tech platform serving as a virtual store seemed very appealing.
“As an interior designer who wanted to dabble in a tech space this seemed like a great fit.”, added Sidhant.
The journey of ideating and designing involved hours and days and months of research of the kind of brand he wanted Fabrento to be and what they wanted to be perceived as.
Designing is the part Sidhant loves whether itâs interiors or graphics. He is blessed to have an incredible team who understand our vision and help rectify it when anyone in the team is going off track.
Initial people they spoke to were bankers- very important as they have to believe in the vision for if one were to borrow money. Then millennials through surveys, and met with industrialists in ranging fields with vast experiences to pick their mind about how to set Fabrento off the ground.
Fabrento has now partnered up with co-living establishments in order to provide the most comfortable, functional and stylish furniture for the students and young professionals.
Alongside Fabrento has one of the largest collection of beds which is essentially the most important part of your home as you spend almost half your life in your bedroom.
From a business point of view, Fabrento manufactures most of their furniture in their sister companies plants on their specifications. So, remodeling and renovating it to new for the next clients in easier for them as compared to the peers.
Fabrento – Name, Tagline and Logo
Fabrento just poses the two words âfabulousâ and ârentingâ. This name has been selected to send out the message that this company is ready to provide their customers fabulous furniture at fabulous prices.
Fabrento create and design most of their furniture by their teams and in the factories of continental. This is to make sure that the customer gets high end products which then can be refurbished and altered as per the demand in the next cycle in their own repair centers.
This flexibility makes their rented furniture last longer than the rest. The economic inflation works in their favor as it creates more market for rentals. Customers can also swap their furniture according to their need and taste.
Fabrento – User Acquisition and Growth
It took them a long time to devise a marketing strategy. Fabrento as a company believe in the correct spend and not unnecessary spend as itâs easy to get into a rut of brand building exercise which can lead to incorrect and unpalatable spends.
They use a combination of digital marketing on google, social media marketing on Facebook along with maintaining hygienic social media presence for user acquisition. Forming healthy and strategic alliances are key in marketing and mutually beneficial marketing with different publications is a must.
Through media coverage, Fabrento has started to spread the news of the company and the blog Fabrento News. Prestigious newspapers such as Economic Times, The Quint, Indian Express, Business Standard, The Hindu and many more has taken up the story of Fabrento and has spread awareness about their products, events and services among the people. They also have an excellent social and digital media outreach plan which helps them spread awareness and brings large orders of homes.
The growth rate is reflecting the success, with Fabrentoâs revenues growing at the rate of 2.5 to 3 times on YOY growth scale.
Fabrento’s initial investments were INR 15 crores. They had a major economic support by their sister groups and also had the assets structure to support the start up.
Fabrento – Advisors and Mentors
Mr. Sanjiv Lamba – The founderâs father and Kavi Ghei who is an illustrious investor in many different fields of business are the advisor of Fabrento. Alongside Mr. Aditya Gupta who is an investor and owner of Gems capital investing in many start ups is also mentoring the startup.
Fabrento – Future Plans
They are hoping to reach new milestones in the future. They definitely want to add more cities such as Hyderabad and Chennai and want to create a presence in Gujarat. Additionally they want to continue collaborating with different businesses and establishments who are in want of their products.
They have also launched Fabevents in Delhi and Punjab. This is rental of furniture and accessories for the the evergreen wedding market and celebratory events. Alongside they have created furniture for corporate events for businesses and want to expand this segment to other places in India. They want to concentrate on small offices which they can customize too.
Fabrento – FAQ’s
What is the minimum period of subscription?
The minimum period of subscription is 3 months. You can also opt for 6, 9, or 12 months of tenure.
When should I pay the rent? What if I get delayed in the process?
You are required to pay the monthly rent before the 5th of every month. The first month’s rent is adjusted according to the date of delivery. After the due date, youâll be charged a 1.5% interest rate until the monthly rental is paid.
What are the payment methods available for paying the deposit and rent?
The deposit is to be paid online while booking your subscription. This deposit will be refunded if you cancel your order before 2 days of the delivery or after your rental tenure ends. For monthly rentals, Fabrento will send you an invoice with a payment link on your registered email id. Payment can be made via net banking, credit/debit card.
What extra benefits can I avail for renting the furniture for a longer time period?
The company aims at making its customers happy with its service. You can avail offers for your rental subscription by calling on 01139585883 with the companies customer experience team.
Can I pay upfront for my rental tenure?
Yes, you can. Additionally, you will be getting an extra discount upon paying upfront for your subscription. Just write to support@fabrento.com or call on 011 39585883. They’re happy to serve you.
Fabrento – Conclusion
Fabrento offers services for both businesses and Individual Customers. The company is aiming at creating a dream home into a reality in just one click on your phone. It provides services that have access to state-of-art home furniture, office furniture, home appliances & accessories for rent at affordable rental prices with free delivery, setup & installation. Â The company is funded by Continental Group which is a leading player of turnkey interior & furnishing solutions with over 60 years of experience in the country. The strength of Fabrento is it has the widest range of products which its customer can choose to rent. The company is largely focused on providing its users the finest quality, customized solutions, and a good experience to its customers.
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Task management is the process of overseeing a task’s complete life cycle, from planning to tracking to execution. It assists teams in keeping track of activities from the start, defining deadlines, prioritizing projects, and assigning them to the appropriate individuals. It guarantees that projects are finished on schedule and on budget.
Evernote is task management, note-taking, organization, and archiving application. Evernote Corporation, based in Redwood City, California, is the company behind it. In this post, you will learn more about the Evernote corporate profile. Â
Evernote is a software and service business that allows users to take, organize, and locate information on a variety of platforms. The firm creates software and tools that shape the way people and teams operate.
Document scanning and searching, note templates, task listing, and archiving are all services provided by the company. Users from all across the world use Evernote.
People may make notes using text, sketches, pictures, music, or stored online information in the application. Notebooks hold notes, which may be categorized, annotated, altered, searched, attached to, and downloaded.
Evernote is cross-platform, for Android, iOS, macOS, and Microsoft Windows. It is free to use with monthly usage limits and offers paid plans for expanded or lifted limits.
Evernote 10 is a major overhaul of the desktop client. When it was first published, it deleted nearly all preferences and therefore the ability to tailor the program to the needs of the user. This includes the option to modify global (system-wide) shortcuts, which posed significant issues for users who did not speak English. In late 2020, it was announced in the Evernote discussion thread that upgrades to v10 will be released to fix the issuesâv10.5.7 had solved some, but not all of the issuesâwith advice that customers revert to an older version.
Evernote – Recent News
As of July 2021, Evernote has unveiled new pricing and functionality options. Many of the app’s latest updates â some of which were implemented earlier this year and others which are brand-new â are really pretty excellent, offering additional functionality while attempting to address the notion that the app has become too top-heavy.
A new configurable and beautiful homepage includes a scratch pad, pinned notes or notebooks, the new task listing, and a calendar, as well as a fast glimpse of your most recent notes. You may easily link notes with dates on your Google Calendar using the calendar.
Evernote – Founder and History
Stepan Pachikov | Founder, Evernote
EverNote Corporation (‘EverNote’ stylized with a capital ‘N’ by then) began marketing software for Windows desktop PCs, Tablet PCs, and handheld devices after being founded in 2000 by Stepan Pachikov, a Russian-American computer entrepreneur of Azerbaijani descent. EverNote Corporation (‘EverNote’ stylized with a capital ‘N’ by then) started marketing handwriting recognition software ritePen and notetaking and web clipping application EverNote
Starting with Evernote (now with lower-case ‘n’) 3.0 in 2008, the business moved its attention to the Web, cellphones, and the Apple Mac under the leadership of new CEO Phil Libin. The Evernote Web service launched into open beta on June 24, 2008, and reached 11 million users in July 2011.
In October 2010, DoCoMo Capital, Morgenthaler Ventures, and Sequoia Capital joined a $20 million investment round lead by DoCoMo Capital. Since then, the business has secured another $50 million from Sequoia Capital and Morgenthaler Ventures, as well as another $70 million from Meritech Capital and CBC Capital. Evernote secured an additional $85 million in financing on November 30, 2012, headed by AGC Equity Partners/m8 Capital and Valiant Capital Partners. Evernote received an extra $20 million in investment from Nikkei, Inc. on November 9, 2014.
Evernote – Logo and its Meaning
Evernote Logo
The app’s main function is to save and recall the notes you make, which is why the Elephant symbol was chosen because elephants have a remarkable capacity to remember things. “An elephant never forgets,” as they say.
Evernote – Mission
Evernote’s mission is to help individuals and groups to remember everything, turn ideas into action, and work effortlessly together.
Evernote – Business Model
The firm operates on a freemium model, which allows customers to check out the basic product for free before upgrading to the premium service if they become addicted. It’s a strong motivator to create the most appealing, competitive, and addicting product possible.
Evernote’s business approach also prioritizes one crucial concept: they are authentic to themselves. The software was released barely a year after Facebook was first made available to the entire public when social media was still seen as the only kid of the day. Evernote understood that the only way for their program to become as beneficial as possible was for users to interact with it socially.
Evernote – Revenue and Growth
Evernote’s 75 million users and $1 billion value demonstrate that they’ve figured out how to expand in their own way. So, what exactly is it? How did they get the first 100,000 people to sign up?
Evernote CEO Phil Libin does not consider his company to be only a multi-platform post-it note storage software. Rather, he refers to the business as your “intellectual brain” and “the truth about how you live your life, your memories’ experience, what they mean to you, and how you may utilize them to make yourself more productive and happy. We put a lot of emphasis on creating a great user experience.â
Blinkist – The service that summarises books Members of Blinkist can sync their marked text sections to Evernote. This occurs in each book’s notes, which include the title of the book as the note title.
Deutsche Telekom – Evernote and Deutsche Telekom established collaboration on March 25, 2013, to give one year of free Evernote Premium access to German customers. The collaboration was expanded to include more European markets in January 2014.
Moleskine –Moleskine and Evernote collaborated in August 2012 to create a digital-friendly notebook with specifically designed pages and stickers for smartphone synchronization.
Samsung – A complimentary one-year membership to Evernote Premium was offered with every Samsung Galaxy Note 3 phablets.
TelefĂłnica Digital – TelefĂłnica Digital and Evernote announced a worldwide cooperation deal on August 13, 2013, providing Brazilian consumers free access to Evernote Premium for a year, according to The New York Times. TelefĂłnica subscribers in Costa Rica, Guatemala, Panama, the United Kingdom, and Spain were also offered the incentive as part of this worldwide arrangement.
“Silicon Valley is addicted to momentum,” Evernote CEO Ian Small said, by way of explaining how his company had come to be, as he put it, stuck. “And to have momentum, you need to keep shipping things, and to keep shipping things, you need to keep pushing problems sometimes into the corner and look the other way. And eventually, the problem gets bigger than the room that you’re in.”
Evernote had five separate applications, each with its own set of functionality, design touches, and technological difficulties, in the beginning, each was managed by five different teams for five different platforms.
Evernote is a household name on the inside, but they still don’t have a say in what their customers actually want. And, even though a great freemium procurement strategy has acquired 225 million consumers for them, they aren’t taking advantage of that base at all.
Trying to please everyone resulted in stagnation and a lack of concentration, making it increasingly difficult to compete when new services entered the market.
None of us are happy to enter 2020 still asking you to be patient. But the good news is that weâve now got ourselves (and you!) onto the launching pad.
Along with the ongoing re-architecture and data migration they’ve been doing in the cloud, the re-engineered web client (in limited release), new mobile clients (in first preview), and (as yet unreleased) new clients for Windows, Mac, and (yes!) Linux will set Evernote up to innovate and ship with quality at a pace we haven’t seen in a long time.
What’s more, the “finish line” for repairing the fundamentals isn’t actually a finish line at all. It’s the start of a new race: the race to bring Evernote to a whole new level of innovation and development. Evernote has already begun running that race in some quiet parts of the firm, and the team is excited to share their progress with the rest of the world when the time comes.
Evernote – FAQs
What does Evernote do?
Evernote is a task-management, note-taking, organization, and archiving software.
Who Founded Evernote?
Stepan Pachikov, a Russian-American computer entrepreneur of Azerbaijani ancestry, developed Evernote in 2000.
How does Evernote make money?
The firm operates on a freemium model, which allows customers to check out the basic product for free before upgrading to the premium service if they become addicted.
Is Evernote for free?
Evernote’s basic edition is free, but it restricts you to 60MB of new notes per month, only allows you to sync between two devices, and lacks advanced capabilities.
Can I trust Evernote?
Users entrust Evernote with billions of notes, projects, and ideas. That confidence is predicated on our ability to keep that information private and secure.
Can you use Evernote offline?
When you have an internet connection, Evernote will sync all of your notes and notebooks across all of your devices.
Evernote – Conclusion
Evernote offers a variety of services. It has everything you’ll need to keep your life in order, including excellent note-taking, project planning, and quick access to what you need when you need it. It was created to solve a rising challenge that technology has aided in the creation of, such as how to prosper in a world where the amount and velocity of information are continually expanding.
People nowadays are inundated with information and more concerned about how to use it. Evernote assists people in focusing on what matters most to achieve progress. Different viewpoints, the business argues, lead to greater ideas. Evernote is always trying to build a more trusting and collaborative atmosphere within the firm, one in which all workers can be their true selves.
Lakshya Singh
