If you’re freaking thirsty, we would definitely go either for beverages or water. Moreover, 70 percent of people consider water as palatable. Bisleri is the paragon of purity and remarked as the original mineral water in the world so far. Bisleri extended its unit from Italy to Mumbai and provided ten-process of purification and mineralisation, by adding potassium and magnesium to savour the drink. Therefore, Bisleri is not only about the water, they also tout other drinks- such as Mango Juice, Spicy Cola, Soda, lemonade etc.
Bisleri was founded by an Italian businessman, inventor and chemist- Signor Felice Bisleri. He was born on 30 November 1851 in Verolanuova. At first, he developed Bisleri with the intention of an alcohol remedy which is made up of Cinchona, Herbs and iron salts. Factually, Biselri originated from a spring called Angelica in a town known as Nocera Umber.
After the demise of Felice Bisleri, the brand originated in Mumbai in 1965 which was regulated by the Parle company in 1969 under the Late Shri Jayantilal Chauhan.
Bisleri – Origin
The thirst expansion happened after 1969, where Parle and Bisleri concurrently produced various products to the markets such as beverages, soft drinks and Soda. The brand became renowned across India and proposed to expand its brand overseas. The company came up with a different concept of selling Soda in two categories- Carbonated and non-carbonated mineral water, this spiked up the production of mineral water in India. The real shift happened in the 1980s where the company used PVC packaging and later converted it into PET bottles with an aim of an eco-friendly environment. Then, in order to augment the production, the company started providing affordable and convenient water bottles to the customers. This generation of people look for quality water, so without any dubious customers go for BISLERI from the shop. To sum up, the expansion of Bisleri in India began when there was a great need for mineral water. Extracting water is not a big deal for people, but it should be pure as gold.
Bisleri – Expansion In India
Over the years Bisleri has introduced a lot of products that have shaped the popularity of the brand and has multiplied its customer base. The company had also changed from blue colour bottle labels to its signature colour green in 2006 to stand out from its competitors.
YEAR
PRODUCTS INTRODUCED
1991
Bisleri 20 Litre can for homes and offices.
2000
Bada Bisleri, a 1.5 Litre bottle.
2006
Bisleri Mountain water from the Himalayas.
2009
Bisleri Limited Edition Celebration bottles available in 250L & 500L.
2010
Bisleri Limited Edition with Cricket labels available in 250L & 500L.
2011
Bisleri âStay Protectedâ Campaign bottles of 15L.
2011
Bisleri Club Soda
2012
Bisleri Vedica, natural mountain water.
2013
Bisleri âKiss to drinkâ campaign 500L bottles.
2016
Bisleri Pop soft drinks.
2016
Bisleri Rockstar 300L pack.
2017
Bisleri âone nation, one waterâ different language labeled bottles.
2018
Bisleri âHar Pani ki bottle Bisleri Nahiâ campaign bottles.
2019
Bisleriâs Spyci, limonata, fonzo in new avatar.
2020
Bisler@doorstep delivery service.
Bisleri – Net Worth
Water scarcity has been a great issue in India, furthermore, bucolic struggles regarding water supply especially for cultivating the crops as well as needed water to cook for themselves. On the other hand, millions of people are affected by Water-borne diseases in India each year. This situation was considered by the Bisleri company and worked on. According to the reports, Bisleri company net worth is estimated at 3000 crores in rupees. Now the company has been growing at 40 per cent annually where each day the sales turnover is claimed to be 15 million bottles all over the world.
Bisleri established 104 branches not only in its home country but also in neighbouring countries. Furthermore, Bisleri implemented its plant in Singapore and Japan and now slated to enter Sri Lanka, Bangladesh and other Middle-east countries to enlarge the business on a large scale. But the expansion of the company held a pause as there is sufficient manpower to enter a global business.
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Despite the increasing competition in the packaged drinking water industry, Bisleri holds the largest market share of 36%. Even though Bisleri has diversified its products, it is widely known for its packaged drinking water. The company uses the 4Pâs of marketing to keep its consumers satisfied and also increase its customer base.
Product Strategy:
Bisleriâs packaged drinking water is the main component in the marketing mix of Bisleri. Packaged drinking water is available in different quantities and return is available only for 20L and 5L packs. The other products offered by Bisleri include soda, which is carbonated water used to make combination drinks; vedica, the natural mountain water that has detoxifying agents; pop, a carbonated soft drink that comes in four flavours and urzza, a caffeine-free power drink that helps overcome fatigue by stimulating the mind.
Pricing Strategy:
Bisleriâs products are affordable and offer more quantity with less cost. Bisleri uses location-based pricing strategy. Bisleriâs products sold in restaurants, theatres, etc are costlier compared to retail shops.
Place & Distribution Strategy:
Bisleri maintains a solid supply chain with a fast distribution system. Even though the companyâs head office is located in Mumbai, Bisleri has 15 plus manufacturing units across the country leading to large scale production and the companyâs own distribution network in the manufacturing cities makes access to products easier. Bisleri also owns a large number of trucks that makes smooth and fast transportation possible.
Promotion Strategy:
Bisleri has adopted several forms of promotional activities from advertising on television, print forms to personal selling and usage of billboards, posters and hoardings. The brand also has a complete website detailing its various products. The famous one-liner âBiasleri is veri veri extraordinariâ in Bisleriâs first advertisement has captured the attention of a substantial number of consumers. The different campaigns Bisleri has initiated have given the brand a great deal of exposure. Notable campaigns include the âone nation, one waterâ where labelling was done in different languages to connect with people from different regions; âHar Pani ki bottle Bisleri Nahiâ where they promote the idea that not all water is pure and hygienic like Bisleri.
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Bisleriâs latest TVC displays Bisleriâs Badal(the camel) and his thirsty rider seeking a shopkeeper for a bottle of Bisleri water. The shopkeeper gives the rider a local brand bottle of water which the thirsty rider is going to drink when Badal hinders and indicates that the water may not be hygienic and directs him to a shop that sells Bisleri water. Then Badal declares âSamajhdaar Bisleri Peete Haiâ.
The âSamajhdaar Bisleri Peete Haiâ is a 360 degree integrated campaign initiative by Bisleri to discern Bisleri from other brands in the industry. It also aims to reinforce the trust of the brand. Under the same theme, Bisleri has also introduced a service called Bisleri@doorstep which is convenient for people in these COVID times.
Conclusion
Bisleriâs growth from 1969 to 2021 is magnificent. The growing number of its customer base and the brand ability to maintain its lead in the industry speaks for itself in terms of the success of the brand. The unwavering quality and affordability of Bisleriâs products are the main reasons for the brand to defend its place as a key player.
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Parle and Bisleri concurrently produces various products to the markets such as beverages, soft drinks and Soda.
Where does bisleri get water from?
Bisleri extract water from different sources; underground water, rivers, and harvested rainwater. It follows 10-step purification process to provide pure water for their consumers.
What is the USP of Bisleri?
The purity of mineral water is the USP of Bisleri.
Who invented Bisleri?
Felice Bisleri has invented Bisleri in 1965.
Who is the CEO of Bisleri?
Angelo George is the CEO of Bisleri International Pvt. Ltd.
With batteries contributing to 40%+ cost in modern EVs, there is anxiety around their longevity and performance (charging time, safety, etc) that require more than just local safety protection. ION Energyis an Advanced Electronics & Software supplier for EVs & ESS. It is focused on building technology that will improve the life and performance of lithium-ion batteries that power electric vehicles and energy storage systems.
ION Energy is accelerating Earth’s transition to an all-electric planet. With a cutting-edge battery management system, advanced analytics software, and artificial intelligence-powered platform, ION is enabling electric vehicle and energy storage space providers the power of data to make faster and smarter decisions.
Read this article to know about ION Energy, funding, CEO, founders, turnover, products, business & revenue model, investors, awards, challenges, and growth.
July 2, 2021 – ION Energy raises a total of $3.6 million in pre-Series A funding round led by retail giants Amazon, followed by angel investors YourNest Venture Capital, Riso Capitol, Venture Catalysts, and others. The funding round was initiated by the eCommerce behemoth’s Climate Pledge Fund, which is set aside by Amazon to support promising sustainability initiatives of startups.
About ION Energy and How it Works
ION Energy has pioneered a disruptive battery intelligence platform – Edison Analytics, that is designed to improve performance and extend the life of Lithium-ion batteries. Edison leverages battery data, software analytics, and AI to remotely monitor, predict, and improve battery life. Battery pack manufacturers, OEMs, and electric mobility fleet operators around the world use IONâs platform to optimize their battery management systems (BMS) and build world-class batteries.
Edison Analytics Features
Both the Founders Akhil and Alex are ardent believers of the first principle thinking and aim to build for the futureand plan to shepherd the gradual and seemingly inevitable shift from fossil fuels to electric energy, more importantly in a developing yet booming economy like India. They emphasize the importance of educating and mobilizing the masses about the new alternatives of energy to change the prospect of EV as a niche concept to a mainstream.
ION Energy – Target Market Size
Battery storage may be the biggest disruption to the energy sector: Globally, the advanced energy storage market is forecast to grow from an annual installation size of 6GW in 2017 to over 40GW by 2022. In some markets, the improved performance and decreasing costs of batteries are already seeing them displace natural gas from the energy mix.
The company’s success in international markets have enabled them to sell 25,000 BMS that have been used with 100MWh of batteries last year. IONâs battery technology platform is leveraged by 60+ companies in 12 countries like India, France, Germany, Austria, Poland, North America, South Africa, UK, etc. to optimize their battery management systems (BMS) and build world-class batteries.
Despite Akhil’s graduation degree in Finance, he was interested in energy and software, since he was much younger. While he was managing the growth strategy at Haptik as its CPO in 2015, Akhil became intrigued by the launch of the Tesla Model S. The interest piqued further when his father was about to sell his Skoda Superb car and he had suggested converting it into an electric model.
While doing some research, ION energy Founder Akhil realized that replacing an internal combustion engine with an electric engine would cost him more than half of the carâs cost, i.e. a car which is in the range of INR 50 lakhs would require a battery amounting to INR. 1 Crore! Given the challenge of the exorbitant battery cost (the most expensive component in an EV), Akhil recognized that there was a pressing need to make the batteries affordable and accessible so that it lasts longer, performs better, and eventually, significantly reduces the cost of the vehicle.
Identifying the gap that no other company in India was catering to this space, ION energytook birth in 2016 in Mumbai. By the next year, ION Energy acquired Freeman SAS, an almost decade-old French company building Battery Management Systems, to boost its core competency. This led to Alex Collet transitioning from his role as a Founder of Freeman SAS to ION Energyâs Co-Founder and marked the international foray of ION Energy with an office in France.
ION Energy – Product/Services
ION Energy is an advanced battery management and intelligence platform. A BMS consists of a microcontroller and a bunch of sensors on the hardware so the technology involved is interfacing with this microcontroller through all these sensors and then interfacing this BMS with the battery pack. The core functions that a BMS performs include – data acquisition, protection, storage, and communication.
Battery Management System Hardware
In terms of the software used, there are various algorithms that run inside the microcontroller which is used to compute certain parameters of the battery such as the state of charge, state of health, range, etc.
The BMS thatâs present in the battery pack has substantial information stored inside it and then there is the cloud that is powerful enough to compute, assess, and analyze. The startup is currently building a telematics unit that can transmit this information via the internet, but in its absence, it is using ION Lens, a telematics gateway unit.
ION Lens collects information from the BMS through Bluetooth over your phone and uses the phoneâs internet connection to transmit information to the cloud in real-time. There is also a PC utility tool called CANView which runs on your laptop through a wired medium to the BMS called CAN. It connects, then your laptop sends info to the cloud in real-time, through the PC.
The intelligence layer on top of this is Edison Analytics. This is where the data is analyzed on the cloud. The insights are based on the data and the initial calculations that are being done by the BMS placed along with the battery pack locally, without the cloud.
Get Real Time Alerts with Edison analytics
Edison Analytics is designed to improve performance and extend the life of Lithium-ion batteries. Edison leverages battery data, software analytics and AI to remotely monitor, predict and improve battery life.
Advanced battery management and intelligence platform, ION is focused on building technologies that improve the life and performance of lithium-ion batteries used inside of electric vehicles and energy storage systems. ION also leverages advanced electronics and software that accelerates the effort of engineering teams.
In 2018, after acquiring an 8-year-old French Battery Management System (BMS) developer – Freemens SAS, ION came out of stealth mode and unveiled its first product UDYR, an easily swappable battery for electric scooters and started commercializing its flagship BMS platform. UDYRâs battery management would allow it to enhance performance and increase battery life by up to 200 percent.
Electric vehicles are expensive, primarily because of the lithium-ion batteries that power them. The cost of a battery amounts to 40% of the total vehicle cost. While the upside of using lithium-ion batteries is their high energy density, relatively low self-discharge, and low maintenance, on the other hand, they have a limited life. On average, the estimated life of a lithium-ion battery is up to 3 years or 500-700 charge cycles, after which, they need to be replaced.
This helped them pivot to improve performance and extend the life of lithium-ion batteries that are used inside EVs and ESS with its flagship BMS. IONâs unique advantage is its intelligent ecosystem – BMS + Edison Analytics, that blends advanced electronics, machine learning software, artificial intelligence, and data science with deep domain expertise in energy storage.
ION Energy o-founder Akhil Aryan explains, “The key differentiator â our battery intelligence platform Edison Analytics, uses real-time simulations and visualizations designed to extend battery life by up to 40% and reduce the overall ownership cost, thus boosting ROI.
ION Energy was founded by Akhil Aryan and Alexandre Collet in 2016.
ION Energy founders
Akhil Aryan – Akhil Aryan is the Co-Founder and CEO of ION Energy, one of the worldâs most advanced battery management and intelligence platform. Akhil has been recognized as one of the Young Achievers of 2020 in the coveted â30 Under 30â Forbes Asia (Industry, Manufacturing, and Energy), and Forbes India (Technology) list, and he has also been featured in Entrepreneur Indiaâs â35 under 35â list. Akhilâs objective is to identify missions and build an environment that helps unlock the full potential of his team.
One of the most unique things about Akhil is his versatility and ability to get on steep learning curves to understand markets and evaluate business opportunities. ION is a great example of how he converted his childhood fascination into a business, without an engineering degree. He graduated from the University of Mumbai with a degree in financial markets, but Akhil always says that his laptop is his gateway into the worldâs largest repository of knowledge and degrees should not be held as assets that create entitlement.
In his last company – Haptik, one of the worldâs largest conversational AI platforms – Akhil led the product team from the start, managed user acquisition and conversion, helping it skyrocket from 100k to 1.5 million users. In 2016, Haptik raised $12M and was on track to become one of Indiaâs largest AI companies (acquired by Jio for $100M). Akhil was instrumental in building a complex Natural Language Processing engine to power the enterpriseâs Machine Learning and Artificial Intelligence efforts from the ground up.
ION Energy Team
Alexandre Collet – Alexandre Collet is the Co-founder and CTO at ION Energy, a company that is dedicated to reducing carbon footprints and building sustainable cutting-edge technology for lithium-ion batteries with a focus on electric mobility. Alexandre is chiefly responsible for designing and streamlining the technological innovation and product development at ION. A highly proficient engineer, he completed his masters in Power Electronics and Embedded Systems from the University of Grenoble, France.
Alexandre had a plethora of professional experience before his current electric endeavor at ION energy. In 2011, he founded Freemens SAS, an industry leader in battery management systems, that was acquired by ION Energy in 2018. Freemens SAS was powered into existence on his groundbreaking inventions and scientific research in power electronics architecture, lithium-ion cell aging factors, and state identification at the University of Grenoble, France.
ION Energy Team
Inside the company, ION Energy’s CEO Akhilâs role goes beyond the usual responsibilities of product, technology development, and business expansion. As a big believer of first principle thinking, his focus is on turning the green warrior narrative into a business opportunity and exploring ways to reduce the planetâs dependence on fossil fuels.
ION Energy Co-founder Alexandre seeks to concentrate on the software side of things with an increased focus on developing and scaling Edison Analytics, the worldâs first and finest AI-powered state of the art battery data analytics software for all Battery Management Systems. He wants to make ION a household name and the face of advanced battery management and operating systems to unleash an electrical revolution in the world.
While Akhil is known as a software entrepreneur, he have always been innately curious about the nature of electrons. It never ceases to fascinate him that adding or removing even a single electron changes the properties of the nucleus of the atom, and hence the overall object! Such altered atoms that have gained or lost electron(s) are called IONs. This is how IONs form the basis of energy itself. The overpowering nature of IONs led to the name of as ION Energy.
ION Energy Logo
“I strongly believe that building, maintaining and optimizing the Energy Ecosystem is the greatest opportunity of our generation. Not only from a financial unit economics point of view, but also environmental impact. As a founder I will ensure that ION Energy remains at the forefront of this movement”, says ION Energy Co-founder Akhil Aryan.
ION Energy – Business Model
IONâs full-stack approach blends advanced electronics, IoT, analytics, and AI with deep domain expertise in energy storage. ION’s platform leverages a two-way communication gateway that enables businesses to:
Identify factors that are contributing to abnormal degradation of the battery’s health and the magnitude of contribution
Take appropriate actions like configuration changes over the air, drive profile changes, or environment changes to continuously improve the life and performance of the battery.
Optimize costs and acquire better ROI through all stages of the battery life cycle.
This is deeply integrated with a license to Edison Analytics, its battery intelligence platform that is offered as a SaaSproduct. With this core differentiator, ION is overturning the unexceptional rigid, one-time configuration approach adopted by other electronics suppliers.
ION Energy – Revenue Model
The company earns its revenue by following three business models:
The first one is the BMS sale where a bunch of companies buy its battery management system.
The second is the BMS platform license which means companies can use the platform to accelerate their BMS development by two-three years and save million dollars expenses.
Thirdly, the subscription to the startup’s software analytics platform which the companies use for diagnostics and warranty validation.
Akhil Aryan – “Being a startup, we’ve always made it a point to be transparent with our customers. Our communication with our customers has built trust in our company and our platform. At ION, good news can always wait, but if anything goes wrong, we communicate at the earliest and work on correcting our mistakes. At ION, it’s our mission to do whatever we can to make our customers successful. That’s why our first 10 customers are still our strongest customers today and brought many more clients to our company”.
ION Energy – Startup Challenges
Itâs so difficult to capture all the challenges one faces in the early days of a startup. Itâs almost always at the intersection of Market, Product, Team & Traction. For the team of ION Energy, the challenges were mostly around timing their product with market maturity and ensuring they’re investing both in product and customers that can help them create short term revenues but also those that have the long term potential for market penetration.
“Initially when we began operations, one of the biggest challenges we faced was grooming technical talent in-house. There werenât many engineers who had expertise in the EV sector and the number of engineers who had knowledge in AI and analytics was low as well”, recalls ION Energy co-founder Alexandre Collet.
When a new market starts shaping up, the talent pool is not mature and so itâs difficult to make significant progress on technology unless there is senior leadership in-house grooming talent. Thus, the company had to train them from the ground up and provide knowledge as well within the sector.
This helped in creating the core team that today also helps train any new engineer that is hired by the firm. Founders hope that in the future, there will be more experts in the EV sector in particular with colleges like Savitribai Phule Pune University (SPPU), College of Engineering – Pune and the Cummins College of Engineering for Women and institutes like IITs beginning courses specifically to EVs.
Explaining the concept to investors at a time when there was low awareness of the need and the technology, inadequate infrastructure, lack of push for electric vehicle adoption and localization of technology by regulatory authorities in the country are some other challenges faced by the company.
ION is Indiaâs largest BMS company with 30%+ market share in the 2/3W space, 10 Crores in revenue and offices in India & France.
The company has customers like Exicom Tele-Systems Ltd., IBS, Tork Motors, Wamtechnik, Electro-Mechanique Industries (RGM), Swincar, TYVA Energie, and Yotta Solar.
ION Energy – Funding and Investors
The initial ION Energy funding came from Akhil (Co-Founder). There are also some seed investors that include Astarc Ventures, Advik hi-Tech and executives from Salesforce, Tesla, Haptik, Nippo Batteries, and Dentsu Aegis. The funds have helped ION Energy in product development and bring the technology closer to mass manufacturing.
The latest fund, as disclosed by ION Energy, is led by eCommerce behemoth, Amazon via the Climate Pledge Fund, worth $2 billion that the firm set aside to support sustainability initiatives of the startups around the world. Along with Amazon, the other companies that joined the round were YourNest Venture Capital, Riso Capitol, Venture Catalysts, and more, which helped ION Energy to raise around $3.6 million in its pre-Series A funding round.
ION Energy – Advisors and Mentors
ION Energy is a part of Shellâs E4 Programme and is mentored by Sushil Jiwarajka, Chairman of OMC Power and founder of Nippo Batteries.
ION Energy was founded in 2016, and within a year of its inception, ION Energy acquired an 8-year-old French Battery Management System (BMS) developer – Freemens SAS, in a first of its kind cross-border acquisition.
ION Energy – Recognition and Achievements
Akhil has been recognized as one of the Young Achievers of 2020 in the coveted â30 Under 30â Forbes Asia (Industry, Manufacturing, and Energy), and Forbes India (Technology) list, and he has also been featured in Entrepreneur Indiaâs â35 under 35â list.
ION Energy – Future Plans
The next 5 years are going to be pivotal, not only for ION Energy but also for our planet and the human species. If the company manages to make the e-mobility transition holistically, it will go down in history as one of the largest positive recourse that humanity has made. The move away from fossil fuels will define the generations to come. ION Energy has a major role to play in this transition and they take this responsibility seriously.
Over the 5 year horizon, the company sees itself managing 10% of all Li-Ion batteries deployed in the country. To make this a reality, they will scale to 100 engineers by 2021 and leverage Indiaâs strength in electronics and software to overcome the lack of lithium resources.
“We aim to Deliver to the Key Customers with 10x Reliability in – Product + Technology. In the next 18 months, we envision quadrupling the impact and delivering 10x by 2021 to 1GWh under management and $20M in revenue“, says Akhil while talking about future plans.
In recent years, cryptocurrency has become the most popular topic in the whole world. Each second, the value of cryptocurrencies fluctuates. A few exchanges are in place to facilitate the trading of cryptocurrencies,one of them is Uniswap. Centralized exchanges such as Binance, Coinbase, Huobi Global, and others are available. There are several decentralized exchanges, including Uniswap, Tokenlon, Venus, and Sushiswap.
Uniswap is a decentralized protocol, used for exchanging cryptocurrencies. It is a trending decentralized exchange which means that no manual control exists in it. All operations are done through smart contracts which mean that there is an agreement between the buyer and seller directly in computer codes. Uniswap works on Ethereum blockchain provisions. Since, it is decentralized; it facilitates automated transactions and is free from any sort of hacking risks.
Uniswap was initially created as a trustless, decentralized financial exchange or DEX, that allowed anyone to be a part of financial transactions of Ethereum-based tokens, without any intermediary, middle-man or a central-body. Uniswap aims at giving permission less access of financial services to its users in a secured and immutable way. It is free from any sort of discrimination or counterparty risk.
Since it uses technologies such as, the Ethereum blockchain and smart contracts, Uniswap has replaced conventional centralized market tools like exchange listings and limit-order books with automated and permission less liquidity pools executed solely by algorithms. The crypto assets that facilitate the trading of trading pairs on decentralized exchange are called liquidity pools. On Uniswap, liquidity pools are pairs of ETH and ERC-tokens, which are swapped and exchanged by traders. Popular liquidity pools include ETH and Wrapped Bitcoins (WBTC), ETH and DAI, ETH and USDT, and ETH and USDC.
Participants who add assets to these pools are called liquidity providers or LPs, who earn a proportion of transaction fees for their contribution. For this, you need to connect an Ethereum-based wallet like metamask. You simply need to deposit your Ethereum tokens into a shared liquidity pool on Uniswap and get started in no time!
Uniswap was brought in the market to tackle a few toughest issues prevailing in the market such as power and control that had been captured by the major centralized exchanges â Binance and Coinbase. Uniswap came up with decentralized characteristic that resolved the problem. Also, Uniswap plays a significant role in providing fresh businesses access to global liquidity.
History of Uniswap
The story of the trending Uniswap (UNI) has its roots in 2016.Vitalik Buterin, the founder of Ethereum, came up with the idea of a completely decentralized market maker. But, only a year before, a well-known crypto-developer, Hayden Adam took up the project and converted that idea into reality along with a few ETH community.
Uniswap plays a vital role in the market and has been a shooting star since its arrival. Uniswap has continuously been growing and has gained even more value and popularity in past years because of a recent explosion in DeFi platform. You will be surprised to see the graph of the coin. It was within a year of its arrival, the coin got listed in 2020 and was at a good rank. It has been growing since the time it has been listed. It had become the first choice of various investors.
The decentralized token exchange has been gaining heights while at quite a young stage, Uniswap has been grabbing a lot of attention from the investors.
Having a glance at the amazing past of Uniswap it is likely, that it has a great future as well. However, this forecast is subject to the volatile nature of the crypto markets. The price predictions and visible growth can not be the sole criteria for buying it.
Digitalcoinprice
The experts of Digitalcoinprice believe that Uniswap will be a successful long term investment. They assume that the price will triple itself and rise to around 30 US dollars as early as 2021. In the coming two years, this trend is likely to continue and the value of the token is expected to increase by 40 percent. Digitalcoinprice forecasts a price of $52.47 by 2024. Finally, by 2025, Uniswap is predicted to have its price more than triple which would be about 62 US dollars.
Walletinvestor
Walletinvestor, another investment expert website expect that not only the price of Uniswap would double itself to over 40 US, but also the tokenâs value is likely to continue this trend in the following year. In 2023, it forecasts a comparatively slow rise to just over 100 US dollars. A year later, the price is expected to rise again by 28.5%, to about 135 US dollars. Finally, the experts predict a price of 166.04 US dollars by 2025.
CoinPedia
CoinPedia compares the forecasts of other experts with its own analyzed results and draws the conclusion that the price of the Uniswap token is expected to gain a sharp rise. It says that a price of about $35 could be seen for 2021. Following, a secured price rise in the years to come. Coinpedia believes that investment in Uniswap is good for long-term investors.
To sum up, Experts guess that the Uniswap is a good opportunity for investment as coin Market Cap is consistently increasing which means that People are constantly investing in this coin.
It is true that, Uniswap has been beneficial for the users and the market as a whole, since its arrival. It has a crystal clear working process based on a simplified interface. It has gained stardom for many reasons-
Flexible
The entire network of Uniswap is extremely flexible because of its characteristics. One can easily execute trades with a click due to its open nature and a basic trading window. Anybody looking forward to swap two Ethereum assets can easily do that on this network.
Non-discrimination
Uniswap being a decentralized protocol, has no central authority to block users and seize their funds. There is no supervision on you even if you have traded too much or what companies you are investing in. Itâs flexible, global decentralized market that offers equal access to all.
Security
Uniswap is an open-source protocol that has gone through a stern review by the development community. The smart contract coding is secured and the platform is non-custodial, so hackers gain no profits from attacking it. But, you still need to be cautious of rug pulls and scamsters as the digital world is very unpredictable as well.
Decentralized exchanges provide you with comparatively more privacy protection options than centralized exchanges. These protocols are permission less and need no KYC (know your customer). Uniswap allows you to trade freely without having to register and log in to the market.
Compatible
Uniswap complies with the requisites of ERC-20 token standards. The platform backs-up third-party API integrations. These protocols provide the participants the ability to make use of outside tools in their trading strategies. Currently, there are multiple third-party interfaces, trading bots, and market management tools built to perk up Uniswapâs UX.
Uniswap works on Ethereum blockchain provisions and smart contracts technology. It facilitates secured financial transactions and uses contemporary market tools. We first need to understand the working of centralized exchanges like CoinBase for clear understanding of how Uniswap works. Centralized Exchanges allow easy trade through a traditional order book-based model. It is a platform where orders are listed along with the amount. A buy order and a sell order are matched with the same price and vice versa.
To understand it better, here is an instance-
Letâs say, Mr. A wants to sell one Ethereum token for $3,000 on CoinBase. The offer placed by him will now be matched with another participant who is looking to buy that amount of ETH for same price.
Uniswap works on the model called âAutomated Liquidity Protocolâ that does not solely rely on its participants for liquidity creation. This model works on a mathematical equation that determines the value of tokens as per the prevailing demand itself. It becomes easy to add any token to the Uniswap protocol by funding it with the same value of Ethereum as that of the token being traded.
Now, instead of finding the match, a constant equation of x*y=k will be applied. Where,
x  represents the amount of Ethereum;
y  represents the currently active ERC-tokens in the liquidity pool and;
k is a constant value.
How to invest in Uniswap in India?
1.   Decide how many Uniswap you wish to purchase by taking a look at the     current market price.
2. Â Â Place an order using your brokerâs platform.
3. Â Â Wait for your broker to fill your order as per your specifications.
4. Â Â You will receive a notification by email if your order is filled or cancelled.
If you trust the decentralized finance industry, investment in Uniswap is a great option for you in a longer run. Since day one of its arrival, Uniswap has boosted large scale cryptocurrency adoption. A bunch of DEXs have even copied the uniqueness of its platformâs strategy.
Uniswap: FAQs
What is Uniswap?
Uniswap is a decentralized protocol, used for exchanging cryptocurrencies.
What was the reason behind starting Uniswap?
Uniswap was brought in the market to tackle a few toughest issues prevailing in the market such as power and control that had been captured by the major centralized exchanges.
What does Experts say about Uniswap?
Experts guess that the Uniswap is a good opportunity for investment as coin Market Cap is consistently increasing which means that People are constantly investing in this coin.
What are the reasons to invest in Uniswap?
The main reasons are, Uniswap is flexible, non-discriminatory, provides security and it is compatible.
How does Uniswap work?
Uniswap works on Ethereum blockchain provisions and smart contracts technology.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Money is a very important character in today’s world. But being cashless is a trend too. Before it was difficult for the people to roam around here and there without money. But now things are changing. People usually go here and there cashless making the most out of it.
Mastercard is a technology company. It is enabling people to enjoy financial freedom. It is empowering people everywhere. Secured and simple shopping’s are always made with the help of Mastercard. Dreams are no more dreams now. It is changing into reality. Read the Mastercard Success Story below.
June 28, 2021 – Mastercard buys stake in Bangalore-based Fintech startup, Instamojo, aiming to help MSMEs and gig workers to set up their online stores equipped with online payment facilities.
June 24, 2021 – Mastercard appoints Nikhil Sahni as the company’s Division President of South Asia. Sahni takes over the role from Porush Singh and joins with around 25 years of experience.
Mastercard – About
Mastercard is an American multinational financial services company. The job of the company is to help consumers make payments between the bankers and the purchasers. This is only applicable to the people who are having ‘Mastercard’ branded cards such as credit cards, debit cards and prepaid cards for the purchases. From the year 2006, it is a publicly-traded company.
Mastercard – History
Between 1960 to 1966, the United States only had 10 credit cards. But again from 1966 to 1968, the country saw around 440 credit cards. Those were introduced by both small and large banks. In the year 1966, Interbank brought a new brand. ‘Master Charge’ was the name. The same year Everything Card was merged with Master Charge. In 1979, ‘Master Charge’ was renamed as ‘MasterCard’. Access card was taken over by Mastercard. After that, the brand retired. In 2002, Europay International got merged with MasterCard International. In the middle of 2006, MasterCard International was renamed as MasterCard Worldwide.
Mastercard – Founders and Team
Wells Fargo is a financial services company. It is an American multinational company  headquartered in San Francisco, California.
Michael Miebach is currently the CEO of Mastercard and a member of the company’s board of directors. He has taken over the position from Ajaypal Singh Banga (former CEO) on Jan 1, 2021.
Michael Miebach | CEO, Mastercard
Mastercard – Tagline, Slogan And Logo
The tagline of the company is, “There are some things money can’t buy. For everything else, there’s MasterCard.”
Also the current advertising campaign tagline is, “Priceless”.
The current Logo of the company is-
Mastercard Logo
Mastercard – Business Model
The company provides its service to over 210 countries and territories. It avails its service in more than 150 currencies. It has got a similar way of working like Visa. Transactions made by Mastercard have got 4 parties within it. A consumer, his/her bank issuer, a merchant and his/her acquirer bank. An account holder always owns a Mastercard to make the buy with a merchant. Once the transaction is over. The bank issuer pays the cost of the transaction to the acquirer bank. Interchange fees plays a major role here in providing value to the merchants whoever accepts Mastercard payment products.
The company doesn’t generate any revenue from its interchange fee mentioned above. It gains money from financial institutions like banks who issue cards. They also earn from the transaction fees. Consumers basically do not pay Mastercard directly. Those are paid to the financial institutions. Mastercard is making money by charging those banks. Connectivity fee and a switching fee is charged. Switching fee is charged whenever an approval for authentication is required. The processing fee of the company is increasing almost every day.
The company is growing fast. In the year 2018, they collected revenue of around $15 billion. An increase was seen in the next year. In the year 2019, the revenue increased by 20% to 21% more. Whereas Visa saw a growth rate of 11.7%. In the year 2019, Mastercard’s sales growth was 12.2% and Visa’s sales growth was 11.5%. Mastercard is now in a partnership with Apple. More growth will be seen as the new card won’t be having any numbers on it. Security is ensured here for its consumers.
Mastercard buys an equity stake in Instamojo, as of June 28, 2021. The latter is a Bengaluru-based startup that aims to bring a ready-made virtual platform to small and micro merchants with which they can set up their eCommerce website and accept payments online. With this investment, Mastercard discloses its future plan of helping legions of MSMEs to digitize their business and set up their online stores with smooth and easy digital payment options.
Mastercard – Competitors
The top competitors of the company are Visa, AmericanExpress and Discover.
Visa is the biggest rival of Mastercard. It was founded in the year 1958. It is headquartered in Foster City, California. The company collects more revenue than Mastercard.
American Express is one of the top competitors of Mastercard. It is headquartered in New York. The company was founded in the year 1850. It has got more employees than Mastercard and generates 245% of Mastercard’s revenue.
Discover is also one of the top competitors of Mastercard. The company was founded in 1985. It is headquartered in Carol Stream, Illinois.
The company is aiming towards diving into cross border transactions as well. The stock of the company is up by 47% from 23rd March 2020. It has plans to own a banking company. It specializes in data aggregation worth $825 billion. Consumers are thinking about the cash to bring the concept back. But there are few people who want things to remain digitized. In a press release, Mastercard revealed that open banking is a new growing trend and it is super important for them. By acquiring Finicity, Mastercard will not have to update their own open banking strategy.
Mastercard – FAQ’s
What Mastercard means?
MasterCard is a payment network processor. MasterCard partners with financial institutions that issue MasterCard payment cards that are processed exclusively on the MasterCard network. MasterCard’s primary source of revenue comes from the fees it charges issuers based on each card’s gross dollar volume.
Which banks use Mastercard?
American Heritage FCU
Bancorp South
Bank of the West
BMO Harris Bank
Capital One
Celtic Bank
Chase
CitiÂŽ
Is Mastercard accepted everywhere?
Most of what you get with a card comes from the issuer. Visa and Mastercard are both accepted just about everywhere that takes credit cards. With only a handful of exceptions, any place that takes one will take the other.
Where can I withdraw money from my Mastercard?
You may withdraw cash against the balance on most Mastercard prepaid and gift cards at any ATM. However, not all prepaid and gift card issuers allow ATM or foreign transactions. Be sure to check with your card issuer to ensure that these types of transactions are permitted.
Why is Mastercard not accepted?
Mastercard isn’t accepted everywhere that you may find yourself spending money. That’s because Mastercard is a card network, not a card issuer. In other words, it dictates where your card will be accepted and what secondary benefits â rental car insurance, for example â you may receive.
Who is Mastercard owned by?
Mastercard Worldwide has been a publicly-traded company since 2006. Prior to its initial public offering, Mastercard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issue its branded cards.
Mastercard – Conclusion
Mastercard is into a more digital world where the continued application of new technologies will further enable payments to become more seamless in the overall purchasing experience while bolstering cyber services and data-powered insights.
Mastercard is a company that is more inclined and focused with a constant commitment and dedication to delivering value to consumers, businesses, and shareholders. The company is working to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. The companies decency quotient, or DQ, drives the companies culture and everything they do inside and outside of the company.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Amid this Lockdown, several startups that have mushroomed during this time, not many have paid attention to the little ones – pre-schoolers and kindergarten kids. Keeping them engaged during this time is a mammoth task, especially for parents who work from home. Thatâs exactly where KinderPass steps in.
Founded by two young mothers – Sumedha Khoche and Shireen Sultana – KinderPass offers activities for children based on their age and development needs, reassuring parents that their kidsâ early learning needs are being fulfilled.
KinderPass, an award-winning early learning app, that brings exciting brain building classes in Early Reading, Maths, Fitness, Art and more. It offers well-curated content for parents that are tailored for their children. According to the founders, the platform brings together principles aligned with EYFS, Montessori and Waldorf principles of play based learning and a repertoire of scientific research on early development.
It’s a known fact that children learn best through play, interactions with adults, and by activities that involve all senses. Passive viewing of videos is detrimental to a childâs developing brain – over-stimulation of some areas while other areas (such as fine motor skills, language or social-emotional skills) suffer.
KinderPass offers activities for children based on their age and development needs, reassuring parents that their kidsâ early learning needs are being fulfilled. The KinderPass app contains 1,200+ bite sized activities for ages 0-4, screen-free exercises, and activities that parents can do with their children in the comfort of their own homes, without needing any expensive material. These activities have been carefully designed to fit a busy parentâs schedule. Based on each dayâs feedback, the activities for are changed for the next day.
KinderPass- Founders
KinderPass is founded by Sumedha Khoche and Shireen Sultana.
KinderPass Founders | Sumedha Khoche and Shireen Sultana
Sumedha was born and raised in Delhi and did her MBA from IIM-Indore. She went on to lead sales, insights, and consumer marketing at PepsiCo, and later at P&G, Singapore. She discovered her true passion for teaching and early childhood education once her children were born.
Shireen was born and raised in Visakhapatnam and also went to IIM-Indore for her MBA, and joined Madura Coats out of campus. She followed it up with stints in Mars India, Aircel, and ISB. âEntrepreneurship happened when I helped my husband setup White Cloud Brands to help SMBs solve business problems through marketing. Parenting brought on a curiosity-led understanding of various teaching principles (Montessori, Waldorf, PlayWay, etc.) and early childhood development and learning, which helps contribute to KinderPass today,â she says.
âOur own experience of being working parents – the first few years are the most crucial for child development, and this is precisely the time when parents are time-starved with so many different demands on their time – work, childcare, elderly care, and more. What we also observed all around us was the growing incidence of the phone becoming a teacher and babysitter for children – babies were getting a phone before even their first tooth,â says Sumedha.
Sumedha and Shireen were batchmates and roommates at IIM-Indore, and have known each other for 19 years now.
How was KinderPass Started
They are highly passionate about making a difference in the early years and the lack of an authentic, reliable brand that helped parents make the most of this age was what got us going. The company felt that a lot of the critical aspects of brain science in the early years was locked away in research papers. Most working parents did not have the time or wherewithal to access that information but definitely wanted to make that difference in their childâs development and growth.
KinderPass tested this hypothesis with 150 parents back in late 2018 by running a pilot program wherein theyâd receive activities every day for over 2 weeks. Over 75% of parents in this test group came back saying they would be excited to have a product that would help them receive similar information through their childrenâs growing years and thatâs how KinderPass was born.
Research and validation have been part of their growing process over the last 18 months. KinderPass tested their online sessions through various formats and learning approaches, to arrive at the current multi-sensory, highly interactive format that has seen excellent engagement with children between the ages of 3 and 7. Children learn through music, movement, personal attention of a well-trained, qualified teacher and an interactive, play-based learning environment.
KinderPass- Name, Logo and Tagline
KinderPass Logo
KinderPass- Vision & Mission
At KinderPass, their mission is to enable parents to give their little ones the best start in life. The company strives to do this by making excellent early learning convenient, affordable and interactive for each parent and child.
KinderPass- Target Market Size
Globally, the Enrichment activities market is estimated to be 270 billion by 2025. Singapore alone accounts for about 1 Billion enrichment spends per year.
KinderPass- Products and Services
KinderPass is available as a mobile app on iOS and Android and a webapp too. Parents can download the app for free and browse through personalized activities for their children. From birth to three years of age, parents are encouraged to use the app daily to perform recommended activities with their children that impact four fundamental pillars of development – cognitive, physical, personal-social and linguistic.
KinderPass Mobile App
Parents take periodic milestone assessments, track their childâs growth and development and also record their childâs skill level on the activity. Landmark events (almost everyday is one!) can be captured and shared through the âMemoriesâ feature, using readymade templates from âMy First Day Homeâ until âMy First Day at Schoolâ and everything in between.
From the age of 3, parents rope in the help of its qualified and trained teachers and facilitators to help children build further on the critical pillars through our online classes. Their classes are uniquely structured to provide children with learning that is fun, multi-sensory and interactive.
KinderPass was started in Singapore as a marketplace for all things kidsâ, in 2018. They quickly realized that scalability, quality control and ease of access were the challenges with this model and, pivoted to the at-home-learning app that KinderPass is today.
KinderPassâ first 150 users came through the pilot program in India and Singapore. Parents would get activities on email and WhatsApp and their feedback is what made them kickstart the app.
KinderPass- Customers/ Clients
Today KinderPass has over 45000 users who come from over 50 countries and 5000 cities across the world. What is a matter of pride for the startup is more than 70% of these users have been acquired organically and through partnerships!
KinderPass- Challenges
Until lockdown in April, they were reliant on subscriptions and products (KinderPassâ own brand of developmental toys) for monetization. The company had a great lineup of products in the works too but all that came to a standstill. By late May/early June it became obvious that things werenât going to go back to normal and thatâs when they added online classes to our portfolio. As has been their approach, they tested these sessions and their approach through small batches, tweaking different variables with each batch (duration of session, batch size, teaching aids, curriculum, etc.) before arriving at what has become their signature style today.
The Finder Singaporeâs Most Innovative Award for Business Transformation, 2020
Regional Winners, Singapore for the SoGal Global Pitch competition, largest global startup pitch opportunity for women and diverse entrepreneurs worldwide hosted by SoGal Foundation
Sumedha Khoche, Founder and CEO, was recognized by the Women Innovation and entrepreneurship Foundation (WIEF) at  National Summit on Women and Education Empowerment 3.0, for her contribution to early education.
KinderPass was selected to be part of the first cohort of Encubayâs India Accelerator Program.
Sumedha Khoche
KinderPass- Future Plans
Their aim is to reach a base of 100K users within the next 6 months while staying true to their approach of making excellent early learning accessible and affordable to children across the globe, with specific focus on India.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Whether itâs buying a real estate, selling one or investing in real estate properties, nothing is easy. One needs to do a lot of market research to buy a property suited to his requirements. On the other hand, selling a real estate property is  a complicated task and takes much time in most of the cases. Besides, price negotiations are always a troublesome issue. In such a scenario will not it be nice if someone guides us regarding the best property to buy, the best price to sell or the best way to manage our realty? Â
Fairpockets, a Noida based startup is doing all these for you so that, you can buy and sell properties easily. The startup even helps you to manage your existing properties profitably.
Know more about Fairpockets Company Profile, Founders, Funding, Business Model, Revenue Model, Challenges, Future Plans, Logo
Fairpockets is a Fair price property portal and a SaaS based builder broker mobile marketplace. It is an online platform that connects the buyers, sellers and brokers.
In the case of sellers, Fairpockets allows free property posting on its site and property valuation is done for resale property before going live. After selling a property, it even suggests reinvestment options to the sellers. One can also rent properties through Fairpockets. Price calculator, Inventory management, Lead management, communication system are some of the features used by sellers.
The companyâs short term goal is to help builders and brokers bring sales growth, efficiency and transparency. Fairpockets is working towards a PAN-India broker network and connect them with builders and ultimately to the end consumers. All information flow happens seamlessly so that there is transparency of information, speed of connecting between builders & brokers and professional response to the query of consumers to build trust between these three stakeholders.
In the long term, FairPockets is looking forward to connecting serious property sellers to its broker network and help them in selling the property fast within a specified timeline and hence bringing predictability.
Our website will help us in identifying serious sellers at the right price and our app will help in pushing inventories to the broker network.
Fairpocketâs current target market in the Real Estate industry is Builders and Brokers as it is currently providing SaaS solution. In India, the real estate CRM is currently used by only large developers and few brokers.
Client Segment
Real Estate, SaaS, Marketplace
Target Companies
Medium Enterprise, Small Enterprise, Large Enterprise
Geography
India
âAs per our internal estimates the market size of real estate CRM is around 30cr and is currently a very underserved market. Going forward we will be leveraging our broker network for transaction services which as per various media report is around $4bnâ Says Ritesh.
Founders of Fairpockets and Team
Ritesh Anand and Rumki Sengupta are the founders of Fairpockets.
Fairpockets Founder – Ritesh Anand and Rumki Sengupta
Ritesh Anand is the Co-founder & CEO of Fairpockets. Ritesh completed his MBA from Ivey Business School, Canada and has been part of Media/Internet industry for over 15 years in Sales, Strategy and as Business Head before starting Fairpockets. He has worked with organization like Radio Mirchi, SHL, Monster and Times Internet. He has been a long time real estate investor in cities like Mumbai, Delhi NCR, Patna – having executed residential/commercial/land/JV with developers and related transactions. He is also passionate about teaching and had been a visiting faculty at IIM Raipur & IMT Ghaziabad.
Ritesh is also Co-founder and Director of India Canada Alumni Network (ICAN), an organization that represents Canadian Alumni residing in India. Ritesh handles Product, Sales, and marketing departments in Fairpockets.
Rumki Sengupta is the Co-Founder & Director of Operations in Fairpockets. Rumki has around 14 years of experience in Human resource and Operations. She has worked with companies like Patni Computers, L&T Infotech & Octopus Retail. She has completed her MBA from Pune University & Sunstone Business School. Rumki is also a professional artist who has participated in many group shows. Rumki takes care of research and operations.
Another core members of the team is Digpal Singh, the Tech Lead. Digpal has over 6 years experience in developing small to large web application using PHP, CakePHP, Laravel framework. Digpal has done his masters in physics & computer science.
Ritesh has been a long time real estate investor and has bought and sold multiple properties in 3-4 cities. One problem which he faced all the time is that of selling the property. It takes a long time to sell a property. He observed that people have to wait for months and sometimes even years to find suitable buyers for their property. He realized that it’s one of the biggest challenges in the real estate sector and also a large opportunity.
Ritesh with a motive to find a solution to this issue started speaking to many property owners and brokers in Delhi NCR, Mumbai and Bangalore to understand the selling cycle and process. This dawned upon him that there are many problems in the real estate sector that requires a solution.
There are primarily 2 ways by which any property owner or developer can sell their property:
Advertising
Broker Network
Advertising is moving away from print and shifting to the internet. Most of the property portals have a lot of broker listing with fake pricing or very low pricing. Because of this, the buyer gets attracted and brokers get the leads. Â On the other side, the owners generally post at higher than market price with the hope that they will negotiate when they get serious sellers but that doesnât happen so easily.
As far as broker network is concerned most of the property owners may not have time to be in touch with them on a regular basis. There are so many unsold inventories so brokers generally push only the ones which are on their top of the mind. Â
To solve these issues that have been prevalent in the real â estate sector for years, Fairpockets was formed. Fairpockets was launched in Noida.
The name Fairpockets was given focusing on the companyâs mission to establish price transparency in the real estate sector.
Fairpockets Logo
If you have ever bought or sold any property either through a new or any resale property then the one thing which you are not sure about is the price. You speak to multiple brokers about the same property and everyone will quote you a different price as there is no standardization and you may find it very unfair at times. So our idea was to bring price transparency in the entire selling and buying process and make it a fair transaction for you. The name Fairpockets syncs with this idea .
Fairpockets – Business Model and Revenue Model
Fairpocketâs business model revolves around providing mobile project listing and software service to builders and brokers. Builders can provide all the relevant information related to their project, price, inventory, leads etc to their sales team and channel partners through Fairpockets mobile or web platform.
Fairpockets earns revenue through the subscription of its web and mobile app services to builders and has just started the same for brokers as well.
Being a B2B service Fairpockets reaches out to its customers through direct interaction. However, for its B2C services, Fairpockets uses online marketing to reach out to users/customers.
Reaching out to customers directly is the best way for us, but we are exploring some strategic alliance to reach out to customers quickly. Though we are getting some good referral as well and we are very confident that with time our model has the potential to go viral. Currently, our marketing spends on Campaign is nil as we are building through organic mode.
At present, Fairpockets has some good clients associated with it. Its rate of client acquisition is also on a growth trajectory. The companyâs app user base is also growing and its services for brokers will help it further in increasing the base. The company is also focusing on its B2C business. It plans to start the process of raising funds to speed up growth.
Fairpockets – Startup Challenges
One of the biggest challenges faced by Fairpockets was getting the business model right.
âWe wanted to solve a very large problem of reducing the time to sell the property for owners and developers. When we started exploring the solutions, we found some direct ways to solve this problem but none seems very effective. So we broke our problem into 3-4 small or tactical problems and started solving them one by one, making sure that each solution generates revenue for us and is a step towards solving our big problem in a much more effective wayâ says Ritesh.
Fairpockets – Competitors
Currently, Fairpockets is operating in B2B SaaS space in Real Estate Sector. Some competitors of Fairpockets operating in this domain are mini ERP/CRM players like FarVision and SalesForce. Â
Fairpockets – Future Plans
Going forward, Fairpockets will be focusing on the transaction services which is a very fragmented market but have some large players in it.
Fairpockets – FAQs
What is Fairpockets?
Fairpockets, a Noida based startup is doing all these for you so that, you can buy and sell properties easily. The startup even helps you to manage your existing properties profitably.
Who are the Founders of Fairpockets?
Ritesh Anand and Rumki Sengupta are the founders of Fairpockets.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Whomp.
Time and again, an app comes into play that floods up the market share. Online fantasy sports and e-gaming has become more common in the last 2 decades and shockingly it has secured top gear in India. Ever since the pandemic, sports events have been put on a halt, the mass have shifted themselves towards the exciting world of online gaming.
Online fantasy gaming is the only feature in the gaming sector where a user can play any number of sports with their friends whilst communicating with them in real-time. Itâs obvious that online fantasy sports startups have been a boon to all of the gamers and even, non-gamers too. Whomp is a live cricket gaming app, where users can play a live auction in a gaming format.
Read on to know more about The Whomp company profile below!
One gaming app hit the market and BAM! There is no way that the app is going down. One such app for every Indian comes to life now. It allows its users to play cricket games and also, they can communicate with their friends simultaneously while enjoying real cricket auction.
Whomp is an interactive gaming platform where every cricket fan can play and experience a live auction. The Indian gaming industry has started to boom in the startup culture. It has been observed that cricket games are played by 74% of gamers on fantasy gaming apps over any other sports.
Fantasy sports platforms could potentially be considered as a means for earning increments by comparatively lower income groups, leading to an increased engagement on the platform.
Whomp – Founder
The Whomp gaming app is founded by Varun Gajjar.
Varun Gajjar is the sole founder of Whomp, with a strong supporting team. He has done his Masters in Business from Monash University, Australia. Till his Post education he has worked in his familyâs company – Varuna Pumps, which started in 1935. He worked as the Head of Sales & Marketing for 8 years, handling a team of 180 persons across 18 offices with an export business to more than 50 countries.
After this, he joined in as an investor in Gamerji: an eSports tournament platform where there are daily matches conducted for games such as Clash Royale, Call of Duty, Free Fire etc. Being a part of the gaming business and community, he has learned many aspects of running a gaming platform. This not only provided him with the foundation and understanding knowledge of the industry but inspired him to launch his own gaming company – Whomp.
The hiring funda is simple, candidates for management positions are from top-grade universities like IIT and the oneâs in the task-based departments have young local talents. The âyoung local talentsâ previously have never received the opportunity to lead, so the company intends to give them that.
It was a Eureka moment when the idea got hit at the time of IPL Auction. Varun and his friends used to play a friendly auction during the IPL season. The fun part was, that they would use chits and maintain excel spreadsheets for the scores. Whilst playing this way, they thought that why not create an app that can have a live auction in a gaming format. And thatâs where the original idea struck.
Further working on this, they researched it well and realized a similar model is played in the USA for the NFL draft, so taking important insights from it, they created their first prototype. After seeing the initial success, they launched the product. During the COVID-19 pandemic and series of endless lockdowns, there was a complete halt on
all sporting activities and he quite missed talking to friends. This is when; they started using HouseParty app, and taking inspiration from that, they thought of a format where players can talk to their friends through the app to discuss the game.
Whomp – Name, Logo and Tagline
Whomp- Name, Logo and Tagline
WHOMP pronounced as /wÉmp/ and the name means strike heavily or a thump. As the name already sounds so cool, everyone liked it and hence named the app. Also, it is short and easy to pronounce. The Whomp logo is inspired by the colour of a trophy or a gold medal, to showcase winning.
Whomp – Vision and Mission
Whomp keeps up with the mission to create a gaming app for cricket and sports fans, by giving them a platform to play as well as to communicate with their friends online, while enjoying real cricket action. The short-term vision is to acquire 3 lakhs + users by the end of this cricket season. The company strongly believes that to keep the user engaged, they have to give âone of a kindâ user experience to users by the introducing new games and updates in every couple of months.
Whomp – Target Market Size
The gaming industry in India is growing rapidly. According to a Google-KPMG report, the Indian online gaming segment is to reach $1.1 billion by 2021. India is also among the top five mobile gaming markets in the world, with around 300 million gamers. Also, BofA securities recent report has stated that Indiaâs gaming user base will reach 486 million by 2022.
With mobile phone and internet penetration and rise in interest towards gaming, it can be seen that the mobile gaming industry will be growing stupendously in the next decade.
Whomp – Products/ Services
Presently the platform has the Live Fantasy Auction game and shortly it will have 2 other games, Super Selector and Daily Dabba.
The feature that differentiates Whomp from other online gaming fantasy apps is: that you can talk to your friends while playing the game. Also, it lets you play with your friends rather than competing with strangers. It is also free of cost and has no age restrictions, and is available on Android Play Store and iOS app store.
Whomp app | Play with your friends
Whomp – Startup Launch
The team used digital platforms to launch Whomp. They acquired 1000 users on Day 1 and by Day 10, it was already to 35,000. Based on teamâs experience, they had strategically chosen the preferred channels for Whomp, and they had a clear-cut intention to deep dive into these channels rather than just going wide at this stage. Their online campaigns helped in brand awareness and reaching out to like-minded potential users.
Whomp – Business and Revenue Model
The Whomp revenue model is simple. It works on in-app purchases, advertisements, brand partnerships and integrations with other apps.
Whomp – Competitors
As online gaming industry is on the rise, there are quite a few competitors of Whomp.
One of the most challenging situations the startup faced was on Day 8, where they had 10,000 downloads in one day and the server was not built to take that much of a load. To tackle the issue efficiently, they had to work hard overnight to bring everything on track. They eventually did manage it but they had to face some dissatisfied users. This lead to creating a CRM department to handle user queries.
For StartupTalky Valued Readers and Whomp Users, use coupon: “Talky500” and avail offer now!
Whomp – Future Plans
Since, they are very new at the moment, so taking one step at a time, they are eventually updating features within a month. They are introducing new features through which they plan to monetize the business in upcoming months.
Whomp – FAQs
What is Whomp?
Whomp is an interactive gaming platform where every cricket fan can play and experience a live auction.
Is there any Whomp coupon code available?
Yes, for StartupTalky Valued Readers and Whomp Users, use coupon: “Talky500”.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by VingaJoy.
The world is going wireless. The once-popular landline phone is now almost on the verge of becoming extinct. Reports have shown that the number of landline phones in India is shrinking fast. With the advent of mobile phones and wireless technology, people now prefer to do everything from talking to entertainment and work all on the go. Owing to this trend the demand for mobile and wireless accessories is also growing exponentially.
Indian mobile accessories market is likely to grow at a CAGR of over 10% by 2023, due to increasing inclination of customers towards modern, safe and secure accessories. Additionally, rapid penetration of smart devices across the country, increasing demand for advanced mobile accessories, along with increasing R&D investments in wireless connectivity is expected to further boost India mobile accessories market in the coming five years. To meet this growing demand for wireless accessories VingaJoy – A New Delhi based startup has come up with a wide variety of wireless electronic products that keep you connected and entertained anytime and anywhere. VingaJoy is a brand under UBON Company.
StartupTalky interviewed VingaJoy (Ubon) co-founder Mandeep Arora to know more about the startup.
VingaJoy provides a wide perspective to enlarge in mobile & lifestyle accessories products, mainly focused on wireless products like wireless earphones, speakers, wireless headphones, wireless mobile chargers, power banks, etc using QI Technology. Its products are recognized for style and engineered for performance, providing a seamless integration of hardware, software and design. The company believes in the world of being wireless, hence they came up with accessories which donât bind you.
VingaJoy Lifestyle accessories
VingaJoy envisions to become the Numero Uno brand in the Indian market by being unique and sharing knowledge through continuous improvement driven by the creativity. Its philosophy of keeping innovation at the heart of manufacturing helps it create products that are world class yet affordable at the same time.
VingaJoy Logo
VingaJoyâs slogan- âBE LOUD BE PROUDâ defines that they are fully optimistic with their vision to grow loudly in the market.
Vingajoy – An Ubon Brand
VingaJoy is a brand under UBON. With its origin in Delhi, India, Ubon is owned and founded by Mandeep Arora Om Prakash Arora, and Lalit Arora. It is a lifestyle brand that deals in consumer electronics like Bluetooth Speakers & Headphones, Chargers, Cables, Surge Protectors & other gadget accessories.
VingaJoy – Founders/Owners
VingaJoy was founded by Mandeep Arora, Om Prakash and Lalit Arora in 2015.
VingaJoy founders and team
The idea was to bring new technology to the customers in economical rates. Of the founders, Mr Mandeep Arora, who is a law graduate is currently working as Joint Legal Advisor, Delhi Mobile Trader Association. he felt so strong about this idea that wanted to build a mobile accessory brand which can deliver quality products with an affordable price tags.
How Was VingaJoy Started
Mandeep Arora came up with the idea of staring ‘VingaJoy’ as a brand that bring new technology to the customers in economical rates. VingaJoy delivers quality products at affordable price tags.
VingaJoy was launched in New Delhi in 2015, and it was a humble launch. A few media people and fellow fashion & tech. bloggers from New Delhi were invited. They visited the corporate office to have a look and took a note of the product offerings, so that they can share VingaJoy’s story on their respective media platforms.
To make VingaJoy available everywhere, the startup is putting their faith in offline channels more than online channels. They have a robust supply chain network which enables them to distribute its products all over India with the different distribution levels available in every state. One thing VingaJoy team found out while doing their research was that people prefer to try and physically feel the product prior to taking a buying decision. This forced them to develop products that are eye catchy and premium as well. They have also collaborated with leading online marketplaces such as Amazon, Snapdeal and Flipkart to reach the masses. VingaJoy has mastered the retail chain network across India and can be found at majority of the shops & showrooms in the country.
Ayushmann khurrana- VingaJoy
From the beginning itself, VingaJoy saw a great demand from customers for wireless sound equipment like speakers and headphones. As a result, they worked upon to strengthen their audio profile. Additionally, VingaJoy collaborated with Ayushmann Khurrana which got them a lot of recognition with their target audience through TV commercials and social media campaigns.
VingaJoy – Startup Challenges
In a business like tech accessory keeping up with the innovations is a major task. A tech revolution can take place overnight and you would not know it. VingaJoy felt the same when wired gadgets were receiving flak because of portability issues. So to cater to this need, VingaJoy decided to dive into wireless products and come up with an ecosystem of wireless audio products.
To name a few competitors, Zaap & Leaf are some of the primary competitors of VingaJoy.
VingaJoy is providing quality with an affordable price tag, so keeping their products under an affordable range is their sure shot to steer ahead of competition while serving growing customers.
VingaJoy – Future Plans
VingaJoyâs products are receiving positive feedback from customers and tech influencers alike. Recently, they on boarded Mr. Ayushmann Khurana as their brand ambassador, which is a good start for their marketing goals. In the future, VingaJoy is looking to tap into IoT and AI based products to serve dynamic needs of tech-savvy consumers.
VingaJoy – FAQs
What is Vingajoy?
VingaJoy provides a wide perspective to enlarge in mobile & lifestyle accessories products, mainly focused on wireless products like wireless earphones, speakers, wireless headphones, wireless mobile chargers, power banks, etc using QI Technology.
Is Vingajoy a brand under Ubon Company?
Yes. VingaJoy is a brand under UBON, a lifestyle brand that deals in fashionable consumer electronics like Bluetooth Speakers & Headphones, Chargers, Cables, Car Accessories, Surge Protectors & other gadget accessories.
Who is Ubon Company Owner?
Mandeep Arora, Om Prakash and Lalit Arora are owners of Ubon Company.
What is Vingajoy Origin Country?
Vingajoy is an Indian origin Company with headquarters in Delhi.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by Green Cure Wellness.
Herbal and Ayurvedic products are being used for ages by human beings for good health and personal care and is still widely used across the world. According to a report by Confederation of Indian Industry (CII) and Pricewaterhouse Coopers (PwC) published in 2017, 77% of Indian households use Ayurvedic products. Again, globally, the Ayurvedic products market is expected to be valued at $9.7 billion by 2022.
While there are many companies in India that are manufacturing quality Ayurvedic medicines and products to meet the ever increasing demand, Green Cure Wellness is a company that is moving a step forward, combining the best of German expertise and best quality international ingredients to Indian Ayurvedic wisdom, to come up with revolutionary healthcare and personal care products.
Green Cure has so far applied for 13 patents for its formulations. The company is also certified ‘Made Safe’ by Safe Cosmetics Australia and recognised by Namo Gange for outstanding achievement in the field of AYUSH (Ayurvedic, Yoga and Naturopathy, Unani, Siddha, and Homeopathy).
GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms. While, it has another team of Ayurvedic specialists in India who make sure that these products are in line with Indian needs.
Germany is the worldâs leading technology hub for herbal and natural products. Green Cure leverage high German quality with age old wisdom of Ayurveda, to manufacture efficient products that are free from side effects.
The popular Green Cure Wellness products include, ‘BronchiCure’, which is India’s first lung care syrup. BronchiCure is a Immunity booster for Asthma & Bronchitis patients. ‘Green Cure Arnicap‘, is a herbal pain relieving cream. Green Cure Wellness also offers various skin care, baby care and beauty & personal care products.
green cure wellness reviews
Green Cure Wellness – Founder
Mr. Sanchit Garg is the founder and Managing Director (MD) of Green Cure Wellness.
Sanchit Garg – Founder, Green Cure Wellness
Sanchit has an MBA from IIM Calcutta and worked at the Boston Consulting Group, before starting Green Cure Wellness along with his father Suresh Garg. His new vision and modern approach along with the years of business experience of Mr. Suresh Garg is all set to take the company to new highs.
Mr. Suresh Garg always had entrepreneurship in his genes. At the age of 21, he walked away from his well-established family business to venture out on his own. He started and failed in 2 businesses after which he started a business in steel wires in 1995, which turned out to be the turning point of his life. He has been successfully running this business since 20 years now and has a turnover of Rs. 450+ crores with export to more than 15 countries.
In 2015, Mr. Suresh Garg was travelling to Germany on a business trip and suddenly suffered from a breathing issue and he could not find his inhaler which he generally carries with him and rushed to a pharmacy and asked for medicine for wheezing. He was given a herbal syrup. This really surprised him because in India, on his countless visits to asthma doctors, he has never heard of such a product. In India, only inhalers were available which have steroids in them. Plus these inhalers has several side effects too. This incident left Mr. Suresh with a thought to introduce such products in the Indian market.
Mr. Suresh Garg’s son Sanchit Garg, joined hands with father to make this dream a reality. Sanchit started ‘Green Cure Wellness’ to introduce world class herbal products in India. The founding members had to devote the initial 2.5 years in sourcing talent in Germany and procuring ingredients of highest quality. Thestartup was launched at Ayush expo in Pragati Maidan, and today ‘Green Cure Wellness’ is World’s first company to combine German Engineering with Indian Ayurveda.
“Our mission is to start a revolution in India where the customer ‘Turn the Label’. We want to start a movement where customers are aware of what goes inside their products and know the drawbacks of each. We want to touch 20 crore customers in the next three years and spread out message of healthy and safe products” says Green Cure Wellness founder Sanchit Garg explaining the company’s long term goals.
Green Cure Wellness – Name, Tagline and Logo
As the company manufactures chemical free, herbal and ayurvedic healthcare and personal care products, the name ‘Green Cure’ is a perfect fit.
Green Cure’s tagline is, ‘With Respect to Nature’
Green Cure Wellness Logo
We came up with name by chance. Green Cure seemed too good a name and we thought that someone must have already purchased the trademark.
The Green Cure Wellness business model is that it sells its products directly to customers. The products are available in stores and can be purchased through Green Cure Wellness’ website and also on other leading e-commerce business sites.
Green Cure Wellness – User Acquisition
Facebook has been really helpful for Green Cure. When Green Cure launched its product ‘Bronchicure’ which is Indiaâs first herbal syrup for lung care, it got viral at an expense of just INR. 20K. Right now, digital marketing and e-Commerce websites are doing the trick for Green Cure. They also extend various combo offers and discounts to its customers.
green cure wellness reviews
Green Cure Wellness – USP and Innovation
Green Cure Wellness’ USPs are as follows:
The raw materials are sourced from Germany and Australia from companies with proprietary technology. Green Cure ingredients also have international certifications like NPA, Cosmos Ecocert, ISO, WHO-GMP, Kosher, NOP and HACCP
Green Cure Wellness’ products are free from EDTA, Paraben, PEGs, PPGs, Mineral Oils and Paraffin. They are in line with European Union Norms. These substances are commonly added in Indian consumer products while a lot of them are banned in Europe. These products have a lot of long term side effects.
Green Cure has received certifications from Safe Cosmetics Australia, one of the oldest certification bodies for Personal Care products. Green Cure Wellness is one of only 80 brands Worldwide to receive this honor and one of the first in India.
The certificationsthat Green Cure Products have are-
Australian Certified Toxic-Free – Green Cure Products exclude 100% of the top offending chemicals from their product formulations.
Made Safe certification – Where healthier ingredients are not available, Safe Cosmetics Australia allows less than 15% of the formula to contain the necessary ingredients to produce a competitive product.
Cruelty Free certification – Products are not tested on animals.
Vegan certification for Green Cure’s Asthma syrup making it the first syrup in India to receive the honour.
The products comply with the principles laid by USFDA.
The products comply with the Good Manufacturing Practices (GMP) laid by WHO.
Green Cure Wellness’ contract manufacturing facilities complies with the standards laid by NPOP India (National Programme for Organic Production).
The company is in process of acquiring a few more prestigious certifications soon.
Green Cure Wellness – Funding and Investors
The Green Cure Wellness Funding saw them raise an undisclosed amount from Venture Catalysts in July 2020. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.
These funds will be utilized to scale up operations and launch products in new categories
Sanchit Garg, Director, Green Cure, said, âThe COVID-19 pandemic has made the world shift its focus towards herbal products that can address chronic health ailments. Built on the ancient science of Ayurveda, Green Cure aims to promote the concept of holistic living among Indians. Leveraging German Technology along with India, Ayurveda has created a strong differentiation in a sea of ayurvedic brands. The latest funding gives us more firepower to ramp up our operations and foray into new product categories.”
The biggest challenge for ‘Green Cure Wellness’ has been to make consumers believe their story of 3 years of research to combine German Engineering with Indian Ayurveda. Green Cure overcame this by asking people to try their products and let the product speak for itself. They invested a lot in free sampling to convince customers about it.
Green Cure Wellness – Competitors
Himalaya, Dabur, and Mamaearth are some of the prominent competitors of Green Cure Wellness.
Green Cure Wellness’ efforts towards bringing in quality healthcare products has been recognized by the Government of India, and also by different platforms. Some Awards and Recognition received by the company are:
Year
Achievements
2018
Received ‘Namo Gange Award’ for outstanding contribution to the field of AYUSH (Ayurveda, Yoga, Unani, Siddhi & Homeopathy)
2018
Became a DIPP certified startup
2019
Product ‘Magnative’ is ranked no. 1 in anti-allergy segment on Healthkart
2019
Product ‘Magnoitch’ is ranked no. 2 in anti-allergy segment on Healthkart
2019
Product ‘Arnicap’ is ranked no. 9 in Balms & Spray segment on Healthkart
2019
Selected by Amazon under its Launchpad Program
Green Cure Wellness – Future Plans
Currently Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores including Guardian Pharmacy. In the online segment, it has served to more than 20,000 customers. Green Cure Wellness’ revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019. Green Cure  Wellness is working towards a target of achieving 20 crore customers in next 2-3 years.
Green Cure Wellness – FAQs
Is Green Cure Product safe?
Green Cure is certified ‘Made Safe’ by Safe Cosmetics Australia. The products comply with the principles laid by USFDA. The products comply with the Good Manufacturing Practices (GMP) laid by WHO.
Who is the Founder of Green Cure Wellness?
Sanchit Garg is the Founder & MD of Green Cure Wellness.
How much funding is raised by Green Cure?
In July 2020, Green Cure raised an undisclosed amount of funding from Venture Catalysts. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.
What is Green Cure Wellness?
GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms.
Who are the Top competitors of Green Cure?
Dabur
Himalaya
Mamaearth
How much is the revenue of Green Cure?
Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores. Its revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by YourOwnROOM.
Searching for a new place to stay has always been a struggle for everyone. But now the times are changing and the days when you had to look for a broker and roam around the entire city to find a new home for yourself are going away.
Now, to help you with all this, PropTech (property technology) is driving transformation and efficiencies in residential real estate. PropTech is all the tech tools that help real estate brokers, developers, and agents fine-tune the way in which you buy, sell, rent, or manage a property.
YourOwnROOM is a PropTech residential real estate rental and property management company founded in 2016. It is an online platform where both tenants and owners can find and display places.
In this article, discover more about YourOwnROOM, its story, industry, founders and team, business and revenue model, and more.
YourOwnROOM is a residential real estate PropTech rental and property management company. It was incorporated in February 2016. The PropTech platform enables onboarding and management of residential assets in multiple formats including co-living homes, alternate assets, and family homes.
YourOwnROOM – Industry
Residential RE Rental Market is $13.5 billion as per Primus Partners, 2020 and the Shared Living market is $6.4 billion with a penetration of only 2.5%with demand being fueled by migrant millennials moving to cities. Coliving,Student Housing and senior homes will be the new reality growth drivers. Demand will continue to be fueled by Migrant Millennials.
Real estate as a sector is the backbone of the Indian economy and its market size is expected to reach $1 trillion by 2030. Real Estate will grow to a $650 billion market size by 2025, growing at 19.5% CAGR, contributing to 13% of our country’s GDP and generating 75 million jobs, and almost 1/6th of this is going to be residential real estate.
The recently approved Model Tenancy Act will help bridge the trust deficit between tenants and landlords by clearly delineating their obligations and will eventually help unlock vacant houses across the country. It is a big step towards institutionalising Rental in India.
Prabhat Kumar Tiwary – Founder, CEO, and CMD of YourOwnROOM
YourOwnROOM was founded by Prabhat Kumar Tiwary, along with Sachin Joshi and Rewat Laxman, with a deep interest in Entrepreneurship, Business and Technology.
Prabhat Kumar Tiwary is the CEO and Managing Director and drives growth. He is an alumnus of Stanford Business School. In addition, he is also the COO. Sanjay Singh is the Chief Operating Officer and Chief Technology Officer.
The total team size is about 25 across Bengaluru and Pune, with the bulk of the team based out of Bengaluru. YourOwnROOM has a very flat organisational structure where each team member has access to the founders and leadership team. YourOwnROOM has a mix of senior leaders, experienced team members, and freshers. About 60% of the team includes freshers from various colleges.
Advisors and Mentors
The team is extremely fortunate to have some very accomplished Industry leaders who have invested in them and provide strategic direction. This includes Ravi Chaturvedi from the US who is a former president of P&G, K Narasimha Murthy who is the co-founder of a health tech company based out of the US and Venkat Shiv Dasari, who is a senior executive for an MNC IT services company.
YourOwnROOM – Startup Story
“We initially started YourOwnROOM to solve the challenges faced by singles while looking for a decent place to live. However, what got us even more intrigued is the bigger picture” says Prabhat Kumar Tiwary, Founder,CEO, and CMD, YourOwnROOM.
YourOwnROOM’s core belief is that it will no longer be just about the Asset.The Real Value of the Asset will unfold when you apply a tech-based service wrapper on top of the Residential Asset and channel it to the right unmet demand. PropTech-based Rental and Property Management companies like them will play a critical role in the next 5 years in driving transformation and efficiencies in Residential real estate.
YourOwnROOM’s vision statement says, âOur vision at YourOwnROOM is to deliver higher economic returns to our Residential Real Estate Property Owners over the Property Lifecycle using our Proptech-based Residential Rental & Property Management Solutions.â
YourOwnROOM – Name and Logo
YourOwnROOM Logo
YourOwnROOM considers tenants as their primary consumers with Homeowners, Developers, and Vendors as partners in delivering the services. The logo brings focus to 3 things â home at the epicentre, location, and vibrant colours which resonate with their young millennial tenants and homeowners.
YourOwnROOM – Product and USP
YourOwnROOM acts as a trusted custodian of residential assets for property owners and offers multi-year rental and property management services to them. It helps them get continuous cash flow, higher rental yields and higher capital appreciation from their residential assets. Their rental management services include finding KYC-verified tenants, drafting and executing rental agreements, move-ins, rental collection, service request management, renewals, and exit settlements.
Their property management services include property onboarding, offboarding, audits, maintenance, and project management across painting, interiors, and civil work. The company partners with PropCo companies and Developers as Asset Managers to increase the sales velocity, rental yields, and capital appreciation of their residential asset portfolio.
The company’s biggest differentiator is its prop-tech platform. It integrates their golden execution capabilities and helps them deliver better management for their Asset Owners and a better living experience for consumers. Â This provides it with the foundation to profitably scale its business across multiple cities and multiple residential asset formats.
YourOwnROOM – Business and Revenue Model
YourOwnROOM’s core business is automated and runs on its PropTech Platform which is also one of the startup’s biggest differentiators. In addition, it uses several tools to manage CRM, IVR, and Ticket Management. The startup has also built an integration with KYC systemsand various payment gateways. YourOwnROOM also has an online method to sign agreements with its tenants, owners and vendors.
YourOwnROOM Revenue and Business Model involve 3 steps:
1. Onboard Property
It signs a 3-5 year MoU with owners to manage their propertyand rentals. With developers and propcos, it signs a 5-7 year MoU for the same.
YourOwnROOM onboards the property on its PropTech Platform and conducts quality assurance checks.
It gets into an arrangement with the owner and seeks 30-45 days to rent out the property to tenants.
YourOwnROOM assists the owner to onboard the property by conducting a quality check, helping with repairs, and helping procure furniture and appliances.
2. Onboard Tenant
YourOwnROOMactively scouts for suitable tenants, run marketing campaigns and organizes site visits.
It books a tenant and signs a rental Service Agreement. This is done between the tenant, owner, and YourOwnROOM
It then onboards the tenants into the property.
3. Engage Tenant and Asset
The tenant will pay a fixed rental to YourOwnROOM through the tech platform.
YourOwnROOM pays rent to the Owner minus its commission.
In addition, the tenant pays for admin and move-out charges and service requests (requests for repair work and other complaints) after 14 days.
YourOwnROOM manages service requests, audits, renewals, exits, and refills.
The owner and tenant interact with YourOwnROOM using the technology platform, which includes the interactive tenant and owner dashboards.
YourOwnROOM acquired its initial 100 tenants mainly through word of mouth, social media sales, and a strong direct sales team. Getting customers to buy their business model was key, as co-living in the early days was a developing concept with only a few options. The company’s initial inventory was of very high quality and located just 15 minutes from the business parks, which accelerated the sales process.
YourOwnROOM – Challenges Faced
“Most challenging part of our business was to build long term trustamong our tenants and homeowners” says Prabhat Kumar Tiwary, Founder, CEO, and CMD, YourOwnROOM.
The real test of the business was to have repeat customers. For the first 2 years, YourOwnROOM focused heavily on picking the right asset, managing the same and servicing its tenants. This built great trust among tenants and homeowners which was key to building long-term associations. Today most homeowners sign over 5-year rental and property management contractswith YourOwnROOM.
YourOwnROOM – Growth and Turnover
The company’s Asset Under Management is 1 million square feet valued at over Rs. 400 crores ($50 million) spread across 500 properties in Bengaluru and Pune. YourOwnROOMâs annualised revenue run rate is about Rs. 10 crores. It is operationally profitable and will be EBITDA positive in the next 3-4 months. Post that, the company is looking for a multi-city expansion which will help fuel its growth.
YourOwnROOM – Funding and Investors
YourOwnROOM has raised a total funding of $1.3 Million from Angles in US and India.
Date
Stage
Amount
Investors
2019
Seed
$1.3 million
Angels – US and India
YourOwnROOM – Awards and Recognitions
YourOwnROOM received several awards. The most prominent ones are:
It was an honour for YourOwnROOM to get recognized by International Brand Equity in the India Properties Award – 2020 as the Best Coliving Company in South India. The award was felicitated by Senior Politician Tanveer Ahmed. Grabbing the award for best Coliving company in India in one of reputed Indiaâs National Real Estate Awards platforms is proof of the credibility of the company.
Your Own Room Received ETNow Award 2019 for Excellence in Real Estate as the Company of the Year (Co-living Spaces). This is one of the most significant achievements for the company in Real Estate.
YourOwnROOM received Paul Writerâs 50 hottest Brand for 2019. YourOwnROOM was proud to share the stage with Brands like Swiggy, BYJU’S, BigBasket and the like.
Over the last 6 years, they have built a well-established business model, growth, profitability, governance, and brand. This has stood the test of time, especially COVID. It also built a Proptech platform that will drive operational consistency and performance and allow them to profitably scale across cities, offerings, and asset formats.
Increase the sales penetration of rental and property management services in Bengaluru and Pune.
Offer Property Manager Tech Services to PropCos, Developers, and Channel Partners to exponentially scale.
Expand their presence in Hyderabad and Chennai.
Upgrade features and UX of Proptech Platform (Portal, Mobile App & BPE) and make it SaaS enabled for Property Managers to manage multiple asset formats.
To support the company’s growth, they are planning to raise a Series-A investment. The company is looking for strategic and institutional investors who can provide them with the capital, connections, and guidance to scale their business. Investments will fuel growth and they plan to invest in developing their offerings, adding new cities, new partnerships, digital marketing and taking their PropTech Platform to the next level.
FAQs
What is YourOwnROOM?
YourOwnROOM is a residential real estate PropTech rental and property management company. The PropTech platform enables onboarding and management of residential assets in multiple formats including co-living homes, alternate assets and family homes.
Who founded YourOwnROOM?
YourOwnROOM wasfounded by Prabhat Kumar Tiwary, along with Sachin Joshi and Rewat Laxman,with a deep interest in Entrepreneurship, Business and Technology.
When was YourOwnROOM founded?
YourOwnROOM was launched in 2016 and is headquartered in Bengaluru.
How much is YourOwnROOM’s turnover?
YourOwnROOM has an annualized sales turnover of Rs. 10 crores ($1 million approx).
Who are YourOwnROOM’s competitors?
YourOwnROOM has the following competitors in the market:
PV Vyshnavi
