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  • Paxcom: Digital Solution provider for analytics & eCommerce business strategy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paxcom.

    Paxcom’s technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. Daily, Paxcom analyzes multi-crore ad spends, and over 1.4 lakh products across 148 platforms, 450+ pin codes, and 11 languages to provide seller and location-specific insights to aid their clients’ eCommerce growth.

    StartupTalky interviewed Mr. Punit Sindhwani (Founder & CEO, Paxcom) to get insights into the startup story and the organization’s roadmap. In this article you will discover how Pacom started, its business model, marketing strategies, and more.

    Paxcom – Company Highlights

    Startup Name Paxcom
    CEO Punit Sindhwani
    Headquarters Gurgaon
    Industry Ecommerce
    Website paxcom.ai

    Paxcom – About
    Paxcom – Industry Details
    Paxcom – Idea & Inspiration
    Paxcom – Product/Services and USP
    Paxcom – Founders and Team
    Paxcom – Name Meaning & Logo
    Paxcom – Business Model and Revenue Model
    Paxcom – Launch & Marketing Strategies
    Paxcom – Challenges Faced
    Paxcom – Operating Locations
    Paxcom – Funding
    Paxcom – Tools used to run startup
    Paxcom – Future Plans
    Paxcom – FAQs

    Paxcom – About

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence. This startup is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations and assist brands and sellers in improving their overall online performance.

    Paxcom’s cutting-edge AI solutions can collect and analyze data from all eCommerce channels, across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more.

    Its team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch and optimize Products Price, Promotion, Placement, and growth strategies on the popular eCommerce Sites. Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. Paxcom takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.

    Paxcom – Industry Details

    The recent years have seen substantial growth in D2C and digital brands in India, with over 4000 brands having crossed INR 1cr sales on Amazon alone in 2020. While physical formats of retail have been seeing a marked slow-down due to Covid restrictions, eCommerce is growing at the fastest pace. This has led to an increased focus of brands on eCommerce.

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    Paxcom – Idea & Inspiration

    Paxcom’s founding team took its plunge into eCommerce in 2011 through an ambitious foray into omnichannel retail, before amazon.in the marketplace was launched in India. The in-house omnichannel technology that was built, empowered them for seamless growth across their D2C website, 11 physical locations and to be the pioneer in D2C and marketplaces in India. Mirchimart was one of the first few sellers that Amazon onboarded when they started their business in India. They also won the award for being the largest seller in the electronics category on the Flipkart marketplace in 2014.

    This early exposure to e-commerce enabled the founders to recognize the sector’s potential in India. Consumer brands were taking their first steps in this direction, but there was a significant gap in understanding of how it worked and how to best use it. There was a need for expert advice and technical solutions to assist brands in accelerating digital sales and making intelligent, data-driven decisions. Paxcom was created to meet this need.

    Kinator, a SaaS-based channel intelligence and data analytics platform, was the first solution developed, allowing their clients to track, measure, and audit their eCommerce presence, and provide insights for day-to-day and strategic decisions.

    Over the last seven years, they have continued to evolve and grow alongside their clients’ ever-changing needs, becoming a full-service strategic solution provider for e-commerce, adding numerous services and software along the way.

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.

    The idea came from the opportunity and the gaps the team saw in omnichannel retail as they managed their omnichannel retail business. The initial product idea was well received in their outbound campaign reach and few initial brands became Paxcom’s partners in this journey giving the team an opportunity to learn and mature their offerings.  

    Paxcom – Product/Services and USP

    Paxcom offerings simplify Brand’s online strategy and growth by providing actionable insights derived from mining vast amounts of data points daily, across multiple e-marketplaces and multiple geographies. Brands can quickly see areas of growth opportunities, threats from competitive/upcoming brands and get insights on the effectiveness of different campaigns /products on marketplaces.

    In the fiercely competitive eCommerce space, brands need to be agile and well-informed to achieve success. Paxcom’s eCommerce solutions consist of a robust set of proprietary technology solutions backed up by an experienced services staff to provide end-to-end assistance for businesses looking to expand their online presence. It is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations. Paxcom’s analytical software tools and expert customer service teams assist brands and sellers in improving the overall online performance. Paxcom’s mission is to simplify and streamline online selling for brands and sellers.

    Paxcom’s USP is a robust suite of technology solutions backed by an experienced team obsessed with a data-driven approach to eCommerce growth for its customers. Its technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. The startup’s Omni-channel technology solution optimizes the supply chain for order-fulfillment and warehouse management while its eCart Solution helps establish eBrand Store and apps. Paxcom team comes with a wealth of experience in establishing omnichannel strategy and solutions have gained valuable insights in managing their own, and some of the large brands, eCommerce growth since 2011.

    1. Channel Intelligence & Analytics – Kinator

    Kinator – Paxcom’s proprietary technology solution can collect and analyze publicly available data from all major platforms, across multiple geographies to deliver Data-Driven Analytics & Insights for Brands selling on multiple e-retailers and marketplaces. Paxcom’s interactive KPI Dashboards & Reports enable data-led decision making on Product Pricing, Promotions, Placement, and more. Kinator helps brands track, measure, audit, and analyze their

    • On-shelf Availability
    • Price, promotions, and Buy Box
    • Ecommerce content
    • Reviews & Ratings
    • Visibility on search results and category
    • Sales across platforms
    • Advertising performance

    2. Services, Strategy & Execution

    Paxcom’s team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch/optimize Products Price, Promotions, Placement on the popular eCommerce Sites.

    Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. The startup takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.​​

    • Ecommerce content and design
    • Business Analytics And Consultation
    • Promotions & Marketing Strategy across platforms
    • Global Support (India, North America, UAE, Africa & Southeast Asia)

    3. AMS & Campaign Management

    Paxcom’s eCommerce experts provide end-to-end campaign management in sync with your Brands goals and objectives across eCommerce platforms. When there are millions of products to choose from, a brand cannot afford to sit back and expect a customer to reach its product. Instead, the product needs to reach its customer. The startup manages multi-million spending across different platforms and categories, for leading or upcoming brands, using objective-based tailored strategies.

    • Ecommerce Campaign & Ams Management
    • Technology Aided Campaign Management using Paxcom’s cutting-edge tools
    • Promotions Management
    • Search & Display Ads

    4. Omnichannel Solutions

    Get complete control over your e-commerce logistics and fulfillment. Businesses of all sizes & categories can harness the power of Paxcom’s innovative pre- and post-fulfillment solutions to make their listing, order processing, warehousing, and shipping process seamless, quick, and manageable. Easy connections across several channels, a consistent experience for customers and employees, and automated technologies will help you accelerate with control. Its Omnichannel offerings comprise multiple robust web applications that provide solutions that can help brands grow, and manage their backend operations flawlessly with ease.

    • Product Information & cataloging system (PIM)
    • Order & Inventory Management Software (OMS)
    • Warehouse Management Software (WMS)
    • Marketplace seller solutions

    Paxcom’s USP and innovation

    • Strong experience across platforms and categories
    • Cross geography/industry best practice
    • Strong Technical Solutions + Services work together to give a complete solution
    • Flexibility to tailor software as well as services to your specific requirements
    • Global Support – Multiple language tracking & content Learnings across brands & categories

    Pivot from Initial Idea

    Paxcom was initially building 2 products – a Product Information Management software and software for sellers to manage their orders and inventory on multiple marketplaces. These two were built initially for Mirchimart for their own use and the team thought of taking these to market. These products, gradually they realized, had significant competition and challenges of stability since marketplaces, to date, don’t offer seamless APIs. Paxcom’s core product, Kinator, came after a couple of exploratory meetings with some big FMCG brands. This was a unique problem, no players in India at that time gave information to Brands on what is happening to their products and their category on eCommerce platforms. Since eCommerce was so new and growing massively, brands wanted to have some key KPIs to measure ecom growth. The team decided to plugin that gap, and Kinator came to life.

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    Paxcom – Founders and Team

    Paxcom’s founding team was together over years at their previous company, Mirchimart, and Paxcel and had a strong working relationship. So this came in very easily.

    The team works closely together and quite often the tasks span across different areas. In the current setup, Neha Khosla is responsible for client success, Tanya Kakaria for Global Sales Marketing, Punit Sindhwani for overall strategy, and Gurjant Singh for technology solutions.

    A dynamic powerhouse, Punit Sindhwani has over 25+years of experience in the Technology and IT industry. Punit is currently the CEO of Paxcom, a SaaS-based software that provides complete eCommerce automation solutions from creating and managing e-stores (or marketplaces) to advanced data analysis, exponential revenue growth, managed warehouses, and supply chains along with ensuring happy customers.

    Paxcom CEO
    Punit Sindhwani – Founder & CEO of Paxcom

    He is a strategic leader with a proven track record in managing fast-growing software development companies in Capital Markets, Payments, Health care, Data Analysis, and Data and Image Compression.

    Prior to founding Paxcom, he was Co-founder and CTO of Mirchimart.com, an online megastore where he was responsible for building a high-performance tech platform for B2C and B2B sales, with optimized PIM, WMS, OMS, and Omni-channel touchpoints.

    A bachelor in Electronics from Mumbai University, Punit’s area of expertise includes Enterprise Application Development, Mobile Application Development, Financial Software Development, Gift /Loyalty Solutions, Web application development, Data Analysis Software, Data and Image Compression.

    Prior to Paxcom, the founding team’s technology services company, Paxcel was born in 2001. Paxcel was named after a core value that they look for while hiring any new team member “Passion for Excellence”. Paxcom came as an extension to Paxcel, everything about eCommerce with Passion for Excellence, so this was a unanimous decision of the founding team, Paxcom. The name, Pax part symbolizes the founders’ Passion for Excellence, while the com part symbolizes Commerce. The logo was designed internally by the startup’s creative team.

    Paxcom
    Paxcom Logo

    Paxcom – Business Model and Revenue Model

    There are two parts to Paxcom’s business model. All technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients, and the startup tailors the engagement to their specific needs and gaps. Shorter project-based engagements, on the other hand, are also possible.

    Paxcom – Launch & Marketing Strategies

    The founding team launched the company because they first saw the complexities of managing an eCommerce business across multiple channels and the scale and efficiency needed.  The push was motivated enough to take the plunge.

    They were fortunate to be amongst the first ones to offer such insights for eCommerce growth, and as such, they found a great response to their email campaign reach on Paxcom’s innovative solutions.

    “At Paxcom, we believe that a satisfied customer is the best marketer a company can have. The focus on client satisfaction has contributed significantly to our success, and we’ve seen a lot of initial growth organically through referrals and expanding partnerships with existing clients across industries and regions”  – says Punit Sindhwani, CEO, Paxcom

    Paxcom’s marketing and business leaders have invested a significant amount of time and effort in developing strong industry relationships and gaining a thorough understanding of the segments in which they operate. This has allowed them to take a consultative approach to business development, based on extensive knowledge of the ever-changing e-commerce landscape, best practices, industry trends, clients’ businesses, their current eCommerce maturity, possible growth areas, and potential solutions. Every client is different and having targeted outreach campaigns based on this understanding have worked well for Paxcom. It has also recently begun to broaden the use of content marketing by widely disseminating Paxcom’s large repository of useful resources for brands, sellers, and industry enthusiasts at all stages of e-commerce maturity. These are accessible via its website and social media pages.

    Paxcom has established a strong presence and goodwill within the Indian eCommerce industry over the years, helping it solidify its position as an authority on eCommerce. Numerous leading brands it serves and its commitment to providing strong solutions for the clients globally have also helped the startup establish credibility as an eCommerce partner. The majority of its new business, therefore, comes from word of mouth, client referrals, eCommerce platform recommendations, and SEO.

    Additionally, the team at Paxcom is also been working on producing content that serves the industry by offering in-depth information and advice for clients and the broader brands in the market.

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    Paxcom – Challenges Faced

    Paxcom was started when eCommerce in India was in its nascent stage, and grown with the industry. The initial inertia of brands to recognize their potential, and the ever-changing ecom environment have been some challenges. However, the team has had the opportunity of working with some great brands and built strong goodwill for themselves by constantly adapting to ensure they go above and beyond their client’s expectations. This has helped Paxcom grow to its current strength and recognition in the industry.

    Paxcom – Operating Locations

    Out of the 6 office locations 3 are located in India, 2 in the US, and 1 in Canada.

    1. Gurgaon
    2. Delhi
    3. Mohali
    4. Washington
    5. North Carolina
    6. Toronto, Canada

    Paxcom’s services are already available in 20 countries across SEA, Japan, Korea, the Middle East, Africa, the UK, North America, Australia, and India.

    Paxcom – Funding

    Paxcom is a bootstrapped startup and currently, it is not looking to raise funds in the near future.  

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    Paxcom – Tools used to run startup

    Being a tech-focused company at heart, the team understands the value of tools in improving efficiency. There are numerous tools Paxcom utilizes to ensure that the team can function at scale effortlessly. Some of these are Slack, Keka, Google Business tools, Zoho, Hubspot, and Drutas.

    Paxcom – Future Plans

    In addition to expanding within the country, Paxcom is aggressively growing its global presence. Its current clients include over 150 brands, across 20 countries, and it is in the process of growing not just the client base, but also the engagement with existing clients.

    At the moment, Paxcom’s SaaS-based data analytics tools are the top focus, with eCommerce advertising & strategy services following closely behind. Looking ahead, the startup also expects its revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets.

    Paxcom – FAQs

    What is Paxcom?

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence.

    Who is the CEO of Paxcom?

    Punit Sindhwani is the CEO of Paxcom. He has over 25+years of experience in the Technology and IT industry.

    How does Paxcom make money?

    Paxcom’s technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients.

    Is Paxcom funded?

    No. Paxcom is currently bootstrapped.

    What is the Paymentus group?

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.

  • How Autobot India introduced the 1st ever specialized certifications in EV tech learning

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Autobot India.

    Autobot India has been established with a vision to create a holistic platform that supports the EV industry. The platform has been built to provide superior technology-driven learning outcomes and constant enhancement of the learning experience through R&D. It has built 5 plus learning and development products and over 10 domain specialized programs in EV technology. The team has done this over a period through extensive research, testing, validation, and refinement.

    Autobot also has the first-mover advantage as far as the Indian market is concerned. It is the first in India to introduce specialized certifications in EV technology learning. StartupTalky interviewed Ashwini Tiwari (Co-founder & CEO, Autobot India) to get insights on the startup story and the roadmap of the organization.

    Autobot India – Company Highlights

    Startup Name Autobot India
    Founder Ashwini Tiwari
    Headquarters Pune
    Founded June 2017
    Industry Electric Vehicle (EV)
    Website autobotindia.com

    Autobot – About and Vision
    Autobot – Industry Details
    Autobot – Founders and Team
    Autobot – Idea & Inspiration
    Autobot – Name, Tagline & Logo
    Autobot – Product and USP
    Autobot – Business Model & Revenue Model
    Autobot – Startup Launch Strategies
    Autobot – Challenges Faced
    Autobot – Funding
    Autobot – Future Plans
    Autobot’s Founder Advice
    Autobot – FAQs

    Autobot – About and Vision

    Autobot India has been established with a vision to create a holistic platform that supports the EV industry. It envisions becoming a single solution platform for the global market offering turnkey solutions for testing, learning and development, manpower, and technology support. Autobot aims to benefit OEMs, institutions, and all other stakeholders. The company is constantly innovating and enhancing the technologies available.

    The core vision of the company is to solve a fundamental problem and contribute to the betterment of society, the people, and the country. Autobot aims to bring in change by its innovative model of learning and development. The biggest challenge with the current model of engineering education is that there is too much focus on aspirations, but very little on execution. This company is building a structured thought process focused on the industry exposure of learners that will offer clarity and awareness to enable smoother execution. “EVs are the future of mobility, and Autobot’s goal is to make India an EV nation”

    In the short term, Autobot India is developing a holistic learning and development platform for Indian EV market stakeholders such as OEMs, startups, and individual aspirants. The platform will be a point of convergence for the entire industry to join hands and enhance its technology and manpower capabilities and for the individual to enhance their employability.

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    Autobot – Industry Details

    The Indian automotive sector is a mega-market with multiple streams. The overall market generates nearly 7 crore direct and indirect jobs. While EVs are currently a small chunk of the market, they will become a dominant sector in the next few years. The team at Autobot foresee almost 30% of the automotive market directly turning into an EV-oriented sector in the years ahead. That will be a 2.15 crore plus workforce and that’s what they are aiming to capture in the long run. Initially, Autobot’s target is to acquire about 5% of this segment which will be a huge market of over 1 million people to train.

    The EV industry is set to grow big, and Tesla has spearheaded the global evolution of the sector. EVs are the most fuel-efficient and environmentally friendly vehicle technology. Earlier, conventional car companies had considered EVs to be inefficient, but Tesla has proved that with the innovation they can be as efficient and effective as Internal Combustion Engine vehicles or even better. With the rise in global per capita incomes and awareness about environmental pollution, car buyers globally are looking at options that are greener and safer. This lifestyle enhancement and safety aspiration are going to be fulfilled by the EVs. The Government of India plans to take the current 1% market share of EV to 10% of all vehicle registrations by 2025 and turn 30% of on-road vehicles to electric by 2030. This is in line with India’s commitment to the Sustainable Development Goals of the United Nations. If we look at the existing number of vehicles on the road and the projections, this 10% market size in itself will be about 1 crore EVs on roads by 2025 and that’s a massive market to capture.

    Autobot – Founders and Team

    Autobot was founded by Ashwini Tiwari and his brother

    Autobot India Co-founder
    Ashwini Tiwari – Autobot India Co-founder

    About Ashwini Tiwari

    Ashwini comes from a marketing & finance background with extensive experience of working with MNCs such as Alibaba as well as a few leading startups. His forte is marketing collaboration, networking, and business development. He has closely worked in the product development segment as well. His experience also includes working with motorsports events for 3 years, where Ashwini was handling pan India’s responsibility of technical education and training that turned his entire perspective towards the Automotive and EV industry specifically.

    Autobot India Team

    The duo spent two years on planning, modeling, product development, and other aspects before they decided to enter the market. Subsequently, they hired a couple of team members who had assisted them in the planning and development of the content. Today, Autobot India has a strong team of 15, working in areas such as operations, community development, R&D, and technology. It also has a team of nearly 50 plus experts and instructors for its education business and another 20 advisors from the industry. Right from the outset, the founders have strategically brought in industry experts and professionals to offer industry-oriented and practical exposure rather than academia-focused exposure. and not hired professors from institutions. They are aiming to double the core team of 30 soon and in the next three years, the plan is to add another 100 members to the team.

    Work culture @ Autobot India

    Throughout Ashwini’s career journey, as he worked with companies ranging from large MNCs to interesting startups and in profiles ranging from entry-level jobs to leadership roles, he had always wanted to launch an entrepreneurial venture. When he founded Autobot, he was clear in his mind that he will have a company culture that is vibrant and result-oriented but like a family.

    “We share each other’s achievements and failures, successes, and struggles together. We have been a people-centric organization” Ashwini added.

    Earlier the company did annual appraisals as per the industry practice, but now it is doing half-yearly appraisals. The idea is to reward the performers and encourage others to work better. Ashwini’s wish is to fast-track the careers of the employees and to empower the doers with greater remuneration and job profile-related opportunities. Despite Saturdays being official workdays, they don’t work beyond essential tasks on the day and spend time networking, informally engaging in discussions, and even in group outings wherever possible. While hiring talent, his biggest criteria are to choose people who have passion for the job and enjoy doing their work. The best thing for any organization is to see its employees take pride in the work that they do for the company even after they move on to other jobs. This is the mindset that is cultivated at Autobot.

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    Autobot – Idea & Inspiration

    This has been a long process that is now coming to fruition. The founders first started connecting the dots in the year 2015 and charted the course for building a value-driven model. The next 3-4 years were spent on understanding the complex nature of the challenge and how to solve the problems through technology. In between, they dealt with the demonetization and the pandemic outbreak, but their idea was clear that they’d use innovation and technology to address the challenges.

    They steadily grew during the lockdown and focused on fine-tuning the solutions even during the lockdown. Ashwini had extensive experience working in the conventional automobile sector and he knew that a huge knowledge and awareness gap existed as far as EVs were concerned. It was only in 2018 or so that the EV discussions in India really gathered momentum.

    The founders decided to create a technology-driven experiential platform that will spread awareness and empower the automobile sector with the information that is needed. The Autobot India platform will serve as a gateway for people entering the industry and offer them the right thought structure and technology competence to manage the challenges. After a lot of thought, they founded the company in June 2017. Since then, until now, Autobot India has been developing, researching, and fine-tuning the Autobot India platform.

    The story behind the naming of the brand is an interesting one. The founders had been doing a lot of brainstorming to decide on a name that would define the purpose of the company.

    Ashwini is a big Transformers’ movie franchise fan, and one night, while he was taking a walk on the Lajpat Nagar road in Delhi, the idea struck him. Since their business is a merger of automobile expertise with cutting-edge automation technology, that is, robotics, the term ‘Autobot’ clearly defines it as it means autonomous & robot.

    The future is going to belong to electric and autonomous vehicles and there couldn’t have been a better title for the business. As for the logo, it has a very special story behind it which will be revealed at the right time. As of now, the team is keeping the grand secret under wraps. It will be something with the colors of the Indian national flag, that is, orange, green and white, which in short conveys that this is a made in India product.

    Autobot India Logo

    Autobot – Product and USP

    At present, Autobot India is a Platform as a service (Paas) company with a blended platform offering services and innovative solutions built with the aim of technology experience in training and development. The team might build physical products in the years to come as that’s a part of the plan, but presently they are only into offering consulting, learning & development solutions.

    Autobot has built 5 plus learning and development products and over 10 domain specialized programs in EV technology. The team has done this over a period through extensive research, testing, validation, and refinement. They have built an excellent learning product that will serve as the ‘go-to’ platform for everyone aiming to join the EV sector. Autobot’s products are equally beneficial for a fresher, as they will be for someone with several decades of industry experience. It is providing specific and innovative technology and learning experience to people through its blended model.

    The whole program has been developed as per the founders’ own unique methodology known as PLA (Practical Learning Approach). There is industry-centric exposure, and they also do validation from the government sector as well as the industry experts. The Autobot platform has been built to provide superior technology-driven learning outcomes and constant enhancement of the learning experience through R&D. They have met EV experts & MSME leaders and even Niti Aayog as well as other government officials, investors and everyone has praised their ideas and the feasibility of the same.

    USPs are methodology and expertise, consistent technology-driven learning with innovation. The team has constantly endeavored to set itself apart from a conventional learning platform. It is their innovation-based learning that is the biggest differentiator. The approach is going to revolutionize all aspects of automobile training and the higher education ecosystem in India. Autobot is using a lot of technology and honing them to achieve the goal of the technology learning experience. Not only that, but they are also keeping the mass benefit in view. The learners will get technology specialized premium learning experience at affordable rates. This is going to be one of its core USPs.

    Autobot also has the first-mover advantage as far as the Indian market is concerned. It is the first in India to introduce specialized certifications in EV technology learning. It has been providing offline learning options since its early days but, it was in 2020 that the company launched its virtual learning platform. This has completed the framework and it now has a blended online and offline model which is scalable and sustainable.

    “We don’t want to be a learning institution but rather use tech innovation-based learning. All our efforts and plans are aimed at it. This is the very base model that we are launching now. This will revolutionize learning in higher education in India as an automobile learning and development platform. We are working on a lot of technologies that will be adopted to achieve the goal of the tech learning experience at Autobot India. It will be an affordable learning model that will deliver premium learning for all. This is what Autobot Academy will be.” says Ashwini Tiwari, Co-founder, Autobot India.

    Autobot – Business Model & Revenue Model

    Autobot currently has a subscription-based model of revenue generation. However, the platform is multi-faceted, and in the times to come, it will be generating revenues through certification courses and EV lab solutions. Until now, the organization has been in a validation phase with no emphasis on driving revenues beyond the limited range necessary for validation.

    Autobot – Startup Launch Strategies

    Customer acquisition wasn’t the bigger challenge for the team in this early stage as EV is the current global trending and booming industry. Being the first mover and India’s only EV tech specialized platform, people started interacting with the launch of Autobot’s programs early on.

    Ashwini had a database of over 100 institutions with which he was directly in contact. He reached out to them, and they trusted them and agreed to participate in the program. Ashwini is a digital marketer, so he also leveraged the digital marketing channels to acquire customers.

    Further, the team had deliberately kept their customer numbers low since they were in the testing phase. Autobot only needed the right number of clients to test and validate the technology built by the team. The company also has a referral system with more than 3000 network members who helped it receive a lot of incoming queries. Today, 15%-20% of its registrations come from referrals, up to 30% from the traffic they receive on the website, and the remaining through its digital marketing initiatives as well as word of mouth. Autobot has an excellent customer retention rate.

    In one of the big moves, Autobot India tied up with MG Motors to provide a specialized training program in AI and EV which is aimed at providing skilled manpower for the automobile industry.

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    EVs can also reduce emissions that contribute to climate change and smog, improving public health and reducing ecological damage. Electric cars are better for the climate.
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    Autobot – Challenges Faced

    The founders haven’t faced any challenges typical of conventional industries since they are building an entirely new and expansive ecosystem. However, they had some initial struggles with platform building, maintaining the startup during the pandemic, and retaining the talent that they have.

    Autobot is a bootstrapped company, so the founders had to face funding challenges too. However, they believed in the idea and have managed to steadily generate enough revenue to fund its operations, paying the salaries and building more capacity. Today, Autobot has facilities in Bangalore, Delhi, and Pune, and all operations are being self-sustained through internal revenue generation.

    Autobot – Funding

    Until now, Autobot has been a bootstrapped company with the founders providing the initial capital. Currently, the operations are self-sustained.

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    Autobot – Future Plans

    As of now, Autobot is a PaaS operating in Indian markets, however, going forward, the team aims to introduce physical products and in two years from now, they aim to enter the international markets.

    Autobot’s Founder Advice

    Ashwini Tiwari says –

    I wanted to be an entrepreneur from a young age and always experimented with something new. My first official startup venture was in 2013, Autobot is my second venture. But in my journey as an entrepreneur, these are the learnings i would like to share –

    1. Have a clear plan of action – Don’t start anything on a whim. Have a thorough understanding of the business and what you have to offer
    2. Understand the market – Do proper research and study of the industry, competitors, market potential, what you have to offer, etc.
    3. Planning operation & Finance – Understand where you stand, how you will arrange the finances and operations. If something happens, would you have the capacity to sustain, ask this question, Also spend sparingly, till your business is not sustainable, don’t make heavy investments.
    4. Network Building – Build connections, keep networking with the right people, sharing value, and taking inputs from them.

    To my 15-year self, I would say, “Dream Big” don’t shy away from dreaming big. My parting remark to everyone aspiring to become successful is if you dream big you will naturally work towards it.

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    Autobot – FAQs

    What is Autobot India?

    Autobot India is developing a holistic learning and development platform for Indian EV market stakeholders such as OEMs, startups, and individual aspirants. Autobot has built 5 plus learning and development products and over 10 domain specialized programs in EV technology.

    Who is the CEO of Autobot?

    Ashwini Tiwari is the Co-founder & CEO of Autobot India.

    Is Autobot an Indian Company?

    Yes. Autobot is an Indian company headquartered in Pune.

    Is Autobot funded?

    No. Autobot has been a bootstrapped company with the founders providing the initial capital.

    What is the business model of Autobot?

    Autobot India is a Platform as a service (Paas) company. It currently has a subscription-based model of revenue generation. However, the platform is multi-faceted, and in the times to come, it will be generating revenues through certification courses and EV lab solutions.

  • Neokred – B2B startup introducing ‘Bank in a Box’ concept

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Neokred.

    Neokred’s NeoBox is aimed to be the one-stop platform to service any fintech use cases, whether it can be facilitating BNPL to your end-users, credit cards to your employees, virtual bank accounts for salary disbursement, and even having your own POS terminal. All in your brand name with Neokred being the powering entity.

    StartupTalky interviewed Mr. Tarun Nazare (Co-founder & CEO, Neokred) to get insights on the startup story of Neokred and its roadmap ahead. In this article, you’ll discover how Neokred started, its product offering, funding details, growth and more.

    Neokred – Company Highlights

    Startup Name Neokred
    Founders Tarun Nazare (CEO), Rohith Reji (CBO)
    Headquarters Bangalore
    Industry Fintech
    Website neokred.tech

    Neokred – About
    Neokred – Industry Details
    Neokred – Idea & Inspiration
    Neokred – Product/Services
    Neokred – Founders and Team
    Neokred – Name Meaning & Logo
    Neokred – Launch and Marketing Strategies
    Neokred – Challenges Faced
    Neokred – Current Stats & Growth
    Neokred – Funding and Investors
    Neokred – Awards & Recognition
    Neokred – FAQs

    Neokred – About

    Neokred has created a ‘NeoBox’ signifying ‘Bank in a Box’ concept which facilitates curated cards, bank accounts, and merchant acquiring. Companies who want to provide financial services in a curated format to their users can use this box in a plug-and-play model.

    Neokred’s NeoBox is an aggregation channel that facilitates financial services as a platform plugin in their respective mobile application or ERPs. There are various use cases that are serviceable to the respective market which eases the way of banking and availing financial products. NeoBox can be plugged into all sectors and service any industry type. Currently, services such as prepaid cards are being serviced. In the next few months, the startup is entering into Bank Accounts and Merchant Acquiring space with innovative plugin fintech products.

    “Any company can become a Fintech with our NeoBox Solution. Corporates or Fintechs with existing or new user base and plugin financial services in their own mobile app for their customers. Open Banking is our core belief and we are excited to be in this space at the right time with the right bank partners who think out of the box in innovative new product designs” -says Tarun Nazare, Co-founder & CEO, Neokred

    Neokred – Industry Details

    Any industry can be serviced with Neokred’s NeoBox. For example, Ola scooter getting a vehicle financing option for its customers, Dunzo facilitating Vehicle loans for delivery partners wanting to buy a vehicle, Swiggy introducing Order now pay later, Expense and Incentive cards for supply chain companies, and etc.

    As a B2B company, the market is largely underpenetrated due to the traditional mechanism of payments which makes it interesting to us to be in this space at the right time. The market size of an Open Banking market will touch 43,150 million by 2026 (in the next 5 years), registering a CAGR of 24.4% [Source Allied Market Research]

    In the next 5 years, every company will avail fintech products to their large user base. Innovative fintech companies specializing in each aspect of the banking vertical will be focused upon.

    Neokred – Idea & Inspiration

    Tarun & Rohith were working in the B2B and B2C payments space with Top tier banks to understand compliance, issuance, acquiring roadblocks, and regulatory issues faced by a company that wants to launch a fintech product and service a particular niche in the market. During their tenure, they noticed that the duration of an idea to go live is between 7-12 months and this wait is what is being bridged by Neokred. The days of waiting to launch a product for 7-12 months goes away with Neokred’s NeoBox, companies can now launch their fintech products within 30 days.

    The founders had experienced it themselves while launching their first product in the prepaid card which took about 7 months and had researched and studied other company experiences who were associated with their respective partner bank on availing any fintech product. The market in offering many such fintech products is still underpenetrated even after a decade in the digital economy.  

    While creating the NeoBox, the team spoke to large corporates, SMEs, and Startups to understand the duration and roadblocks they have faced while consulting with a financial institution. Many companies faced the problem of hiring the right technology team for building and integrating the APIs they were given, designing the product with the banking partner which achieves product-market fit for that respective market, and tweaking a service to address a query in a better manner, most of the companies wanted a ready platform and not in an API format to start servicing the user.

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    Neokred – Product/Services

    Neokred’s NeoBox is a platform built to plug and play into any existing ERPs, the SDK journeys are curated as per client expectation and plugged into their respective mobile app for faster GTM. SDKs are in multiple programming languages suited to be integrated seamlessly.

    Neokred product/service
    Neokred’s Neobox

    The platform can service use cases such as prepaid card, credit card with loan management system and risk underwriting, create bank accounts such as salary account, savings accounts and current account with add on features such as Investments, Insurance, fixed deposits and recurring deposits at the moment. The startup has plans to integrate third-party company APIs on the SDK journey that specialize in their own banking vertical such as KYC, Cyber security, AML checks, cust ID generation, and few core banking platforms.  

    Neokred’s NeoBox is aimed to be the one-stop platform to service any fintech use cases, whether it can be facilitating BNPL to your end-users, credit cards to your employees, virtual bank accounts for salary disbursement, and even having your own POS terminal. All in your brand name with Neokred being the powering entity.

    Neokred – Founders and Team

    Tarun Nazare and Rohith Reji are the founders of Neokred.

    They were working in their previous firm as a Finance Manager and VP of sales respectively with Tarun having to work with B2B and B2C payments company and Rohith who had his own startup in the middle east.

    Tarun Nazare | Co-Founder & CEO/CPO, Neokred

    Neokred founders
    Tarun Nazare – Co-founder & CEO of Neokred

    Tarun is a Visionary who handles the Tech and Product in Neokred. Innovating with Payments tech is his hobby as well. He has Certified in Data Science from IIM-K and Certified Product Management from Duke University. Tarun brings around 6 years experience in the payments domain.

    Rohith Reji | Co-Founder & CBO, Neokred

    Neokred founders
    Rohith Reji – Co-founder & CBO, Neokred

    Rohith is a StoryTeller and handles the Business and Strategy in Neokred. Apart from Neokred, he has been the Organizer Head @ TedX and also co-founded a startup named, Onvo.

    Team & Work Culture

    • Team size – 35
    • Work Culture – Startup innovation arena, co-creating innovative products, products built for companies are given free to Neokred employees – Credit card (0% interest), BNPL (0% interest), Insurance (up to 10L) and many more.
    • Hiring funda – People who can think out of the box, problem solvers, designing thinking, and market thinking validators are welcomed.

    Neo = New/Digital & Kred = Credibility, hence, Neokred. The founders believe that it is very important to have digital trust in the digital economy as money matters are very sensitive matters.

    Neokred
    Neokred Logo

    Neokred – Launch and Marketing Strategies

    Understanding client requirements in depth which can be replicated to everyone in that industry is what the team at Neokred focuses extensively on. When they get this right, offering to players in a similar market with all the use cases and problems being addressed is a calculated pitch.

    The startup has been very selective with banking partner tie-ups. For it, if a bank is innovative in nature and is ready to play a product in an open manner, it is the right partner for the company. Banks with legacy systems are least preferred by Neokred and its clients as well.

    The founders have been building in public and taking part in seminars and conferences, this has allowed businesses to recognize Neokred better as a brand which has led to increased sales. As a B2B company, the marketing budget is mostly spent on professional platforms and users are captured in an indirect manner through the clients.

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    Neokred – Challenges Faced

    Making Neokred’s NeoBox a pure plugin platform was the hard part which took the compliance, risk monitoring and management, client and bank expectation of a program. The founders had fruitful discussions with their partner’s product team and they were willing to experiment with the APIs provided.

    One such experiment was co-creating contactless wearables for people who love to go for a jog and not wanting to carry their mobile phone or card. With this contactless launch, Neokred now has 50,000 joggers using it as a key chain.

    Neokred – Current Stats & Growth

    • Head office – Bangalore, India
    • GTV – More than INR 200cr
    • Clients – 25+
    • Bank Partners – Yes Bank, Equitas SFB
    • Monthly Growth – 50%

    Neokred – Funding and Investors

    Neokred has raised total funding of $1.2 Million as of 2021. The funding details of Neokred is as follows –

    Date Stage Amount Investors
    3rd July 2020 Pre-Seed Round $100K Hariharansudhan
    6th September 2021 Seed Round $ 1.2 Million Virenxia, Rajesh Jain, Nitin Agarwal

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    Neokred – Awards & Recognition

    • Young Entrepreneur India from Entrepreneur India
    • Innovative startup of the year from Revopreneur
    • 30 startups to watch – Inc42

    Neokred – FAQs

    What is Neokred?

    Neokred has created a ‘NeoBox’ signifying ‘Bank in a Box’ concept which facilitates curated cards, bank accounts, and merchant acquiring. Companies who want to provide financial services in a curated format to their users can use this box in a plug-and-play model.

    Who founded Neokred?

    Tarun Nazare and Rohith Reji are the founders of Neokred.

    How much funding has Neokred raised?

    Neokred has raised total funding of $1.2 Million as of 2021.

  • The Business Model And Main Competitors Of Tesco

    Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing. The company has its headquarters based in Welwyn Garden City, England. It is now said to be the third-largest retailer in the world if measured in terms of its gross revenue, while if the conglomerate is measured based on its total revenue it stands in the Ninth spot in the world.

    There is no doubt when we say that Tesco is the market leader of groceries in countries like Hungary, Thailand, Ireland and the UK. In the United Kingdom, the company is known to hold over 28.4% of the overall market share. Besides that, it also has its outlets in seven countries of continents like Europe, North America and Asia. Tesco is probably one of the most recognizable retail names in the United Kingdom especially when it comes to grocery shopping.

    But what you may not know is that the company also completes with other retailers like convenience stores and general merchandise. The British conglomerate has made a name for itself through organic growth and most notably through a series of strategic acquisitions it’s acquired and its subsidiaries since it was first created. The Tesco business strategy believes in expanding into a combination of acquisitions of new stores, retail services and adapting to the needs of consumers.

    The main aim of the Tesco business model is to serve the customer not just in the UK but around the world and make them happy. This is more cost-effective for the business than acquiring new ones. According to some studies, the company’s record-breaking sales is said to be more than ÂŁ1billion a week and which was better than the expected annual profits of over ÂŁ3.4billion for 53 weeks to 28 February 2010, despite the impact of the global downturn.

    In the UK, Tesco currently has more than  2,200 stores that can range from the large Extra hypermarket style stores to other small-sized Express high street style outlets. Tesco online success is due to the expansion of its customer base via its online website and app through which it attracts more than a million regular customers and sells a huge variety of original product categories when it comes to groceries. Tesco digital marketing strategy is also responsible for making its customers return.

    While its general merchandise sector has now diversified and has its foothold in industries such as banking, insurance services, electrical consumer goods, telephone gadgets and quality airtime. This article will tell you just how Tesco business model made the company so successful and will also contain Tesco competitors analysis.

    The Business Model of Tesco
    The Four Components of Tesco Business Model
    What is Unique about Tescos Business Model?
    Key activities of Tesco
    The value proposition of Tesco
    The Main Competitors of Tesco
    Frequently Asked Questions

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    The Business Model of Tesco

    Tesco is one of the largest commercial and grocery store chains in the world, while the Tesco online market share is the largest when we regard the European market. Not only is Tesco marketing strategy and business model very successful in terms of selling its products but it’s also known to be extremely unique and professional in its ways of handling business and further possibilities. The Tesco business model is designed in a way wherein the company buys, moves and sells its various products and services to their customers to get insight in order to do a bit better each time.

    Tesco business model focuses on four major components. The first step to Tesco business model analysis is in bringing in more feedback and insights into what customers want and try to understand their needs. By doing that Tesco can sell and distribute their products and services to their customers. The business model of Tesco is flexible, as the company is also willing to adjust or and improve its four components to accommodate the different types of customers that shop with them, this process also makes their shopping experience better and easier.

    The Four Components of Tesco Business Model

    Product

    The Tesco model offers its customers quality products that are developed by their Product team. Tesco company products are said to be of high quality because its team has an absolute focus on fair, transparent, mutually beneficial relationships with suppliers. The Product team works with our suppliers to source the best possible range of quality products that meet and anticipate our customers’ needs.

    Channels

    Tesco online success is because the company brings the best products to customers even through its online portals. Tesco online business model works through a range of channels from small shops to large shops and also focuses on growing their online business. As part of improving our offer, the company is investing in making our channels even more efficient and convenient for our customers.

    Customers

    Tesco business relies on serving its customers and its business model has customers at its core. We listen to our customers and act on what is important to them to deliver the best shopping trip: price, service, range and availability.

    Reinvest

    The main focus is to improve Tesco for customers. With the Tesco strategic plan 2021, the company aims at becoming more efficient and reinvesting some of the savings we make to improve the shopping trip. The reason for this reinvestment is clear, the better a job we do for customers, the more we will improve sales; the more our sales improve, the more we can reinvest.

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    What is Unique about Tescos Business Model?

    Tesco has is one of the most unique business models when you analyze its rapid expansion first throughout the United Kingdom. It has expanded its footprint over the whole Eastern European area especially along the side of Ireland and Scotland. Tesco gains its large number of stores by simply buying off other small-sized stores in large quantities and also by purchasing the midsized grocery store chains.

    This way instantly resulted in Tesco gaining numerous new stores, which were then connected with one business transaction. So what makes Tesco different from competitors? These are some unique factors about Tesco business model are:

    Buying huge quantities of produce to then sell cheap

    Everyone knows that the more someone buys from a product, the cheaper the product will become. The company maintains highly competitive prices up to the point where it has started to self-produce most of its grocery products in order to become even cheaper and give way to further specialization.

    The company is self-producing

    Tesco has also been extensively successful because it’s been producing its own grocery products in its own factories for a long time now. This way it can work at way lower rates than its competitors who do not have the means to produce their own goods. The company has become so successful in terms of self-producing its goods that these days it’s also been dealing with the production of premier quality products which are sold under Tesco’s brand name.

    It has Online gateways

    Tesco has opened its website and app through which it has been selling its products online with massive success especially in countries like the UK and other countries throughout Europe. Many people are not aware that this creates a unique situation as Tesco is the only chain of its kind in Europe that could keep its online shopping system successful and profitable.

    Increasing the number of stores

    Tesco has started to diversify and increase its stores, in order to make its services products more widely available for a larger crowd of people. This way, one doesn’t need to travel to another city or town whenever they want to shop at a Tesco. It’s enough to pop in for a quick shopping in a Tesco Express or in a Tesco Metro which was established for this exact reason.  

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    Key activities of Tesco

    When you do a Tesco market segmentation analysis, you will find that these are the main segments that the company focuses the most on.

    • Procurement
    • Pricing
    • Marketing
    • Customer federalization
    • Diversification
    • Buying and selling consumer goods
    • Effective distribution system
    • Analyze consumer demand
    • Warehousing and logistics

    The value proposition of Tesco

    Tesco business strategy covers all segments of the market like:

    • One-stop shopping place
    • Good prices
    • Complementary services
    • Wide range presence and selection
    • Variety combined
    • 24/7 shopping experience
    • Safety
    • Convenient online shopping
    • Business diversification (telecom, gas station, banking and photo)

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    The Main Competitors of Tesco

    Tesco’s competitors are Sainsbury’s, ASDA, Waitrose and Morrison’s. These four companies are called the Big Four in the United Kingdom. Tesco competitors analysis shows you how over the past few years, grocery companies like Aldi and Lidl have started to grow exponentially and become strong competitors to Tesco.

    The conglomerate also competes with the local convenience stores, which are slowly gaining popularity as they cater to customers based on their different tastes. The local convenience store market is highly fragmented.  According to a research done, in the U.K. grocery market leader because it has 26.9% of market share, while Tesco main competitors is Sainsbury’s followed by ASDA, which have 15% and 14.1% of market share respectively.

    ASDA

    Asda logo
    Asda logo

    ASDA is a British supermarket chain that is one of Tesco main competitors. The company was founded as a joint venture between the Asquith family and a Yorkshire company known as Associated Dairies back in 1949. The company was earlier a major subsidiary of Walmart until 1999 but was later brought over by Zuber and Mohsin Issa and TDR capital in 2021.

    So far Asda is known to have over 635 retail locations, more than 584 of which are supermarkets. Besides being one of the top grocery company in the UK, it also operates larger format superstores, which sells clothing and furnishing in addition to groceries. ASDA’s competitive strategy aims at keeping its prices low and improving its store layouts and online sales channel so it can easily revolve according to the shopper’s habits.

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    Sainsbury

    Sainsbury logo
    Sainsbury logo

    Sainsbury is one of the top Tesco competitors in the UK. Sainsbury was founded in London England in 1869. Like Tesco, Sainsbury also has its foothold in industries such as in the logistics, wholesale and retail distributor’s space. But compared to Tesco, Sainsbury’s is said to generate over $47.3 billion less revenue. Its efforts in its marketing have led the company to become the second-largest grocery chain in the United Kingdom, it currently has 1,415 locations across the country

    The company to charges a premium for grocery products, though price reduction has been an important element of its recent competitive strategy and this is why Sainsbury is tesco’s biggest competitors. To increase customer engagement, Sainsbury’s is experimenting with different store layouts, expanding its offering to general merchandise categories and promoting its in-store banking services. ‌‌  

    Morrisons

    Morrisons logo
    Morrisons logo

    Morrisons is another top contender for Tesco which is headquartered in Bradford, England. The company was founded in 1899 and is in the Hypermarket and Supercentres industry. The company has more than 492 supermarkets and has over 50 convenience stores. Morrisons operates 18 plus food manufacturing facilities, it also has eight distribution centres, and directly engages farmers to get fresh and good quality poultry, meat and produce.

    Morrisons is a tesco competitor because it is working towards making improvements in its stores along with its vertically integrated structure while reducing everyday prices. The company aims in creating a more balanced approach to promotional pricing is also an important element of the strategic price review. Morrisons has recently adopted a new strict capital expenditure budget, Which is why most of the new stores opening are in the smaller convenience format.

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    Aldi

    Aldi logo
    Aldi logo

    Aldi is a top Tesco competitor and a popular German grocery chain which have its headquarters based in Essen, Germany. It operates in over 10,000 stores in 20 different countries. Aldi is one of the top discount grocers in the whole of Europe. This Tescos competitors offers low priced grocery items with a disproportionately high private label offering. Similar to Tesco marketing strategy, Aldi does not accept manufacturer coupons but does offer huge discounts on groceries. Besides that, it holds Aldi holds weekly specials on general merchandise products.

    Waitrose

    Waitrose logo
    Waitrose logo

    Waitrose is one of tesco’s biggest competitors and another British grocery supermarket chain. The company was founded in 1908 and has its headquarters based in London, England. Like Tesco, Waitrose has a foothold in industries like logistics, wholesalers and retail distribution space. Waitrose operates in over 336 locations most of which are supermarkets. Some supermarket stores include restaurants that serve hot foods, while other locations specialize in general merchandise in addition to food.

    Conclusion

    Tesco is one of the biggest supermarket chains in the whole world because of its innovative business strategies. Tesco is a brand in itself as it has its own factories and its online shopping comes with benefits. Tesco has its own brand of mobile phones and telecommunications, besides that, it also has its petrol stations which add to the fact that tesco has been succefull in not just the grocery sector but other industries too. And these factors are what makes tesco different from competitors.

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    Frequently Asked Questions

    What is Tesco?

    Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing.

    What is Tesco’s business strategy?

    Tesco’s main business strategy is aggressive expansion into overseas grocery markets.

    What makes Tesco a successful business?

    From the analysis of the 4Cs ( which are Customer Benefit, Customer Cost, Customer Communication and Convenience) marketing strategy used by Tesco.

    Who are Tesco’s main competitors?

    Tesco main competitors are Sainsbury’s, ASDA, Waitrose and Morrison’s, which are often called the Big Four in the United Kingdom.

    Is Tesco multinational?

    Yes, Tesco is a multinational conglomerate as it is into different industries like banking, telecommunication, insurance, etc.

    Who are the Tesco competitors in India?

    The Tesco competitors in India are Big Bazaar, Dmart, Reliance Fresh, Spencers Retail, Hypercity, Star Bazaar, etc. as they provide groceries at cheaper prices.

  • Onsitego – Avail After-Sale Services effortlessly even after the Warranty is over!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Onsitego.

    All of us know how difficult and cumbersome a process it is to avail of after-sale services after the manufacturer’s warranty is over. Even after a lot of follow-ups and calls, seldom is there a chance for the consumers to avail themselves of top-notch after-sale services. To provide a constructive solution to this problem, Kunal Mahipal launched OnesiteGo company in the year 2010.

    So what is Onsitego? Onsitego is a platform that provides hassle-free after-sales services for consumer electronics and appliances. This firm has a Pan India service with regional offices in key cities. The flagship products include Extended Warranty, AMC (Annual Maintenance Contract), Screen Protection and Spills & Drops Protection Plans.

    It also provides coverage on electronics across 30+ categories and covers almost all brands of consumer appliances and devices. So the idea is to be the most customer-obsessed company in the world and the mission driving this company is to consistently deliver ‘Wow’ experiences to customers.

    Let’s go through the Journey of Onsitego along with knowing about the Onsitego Company Profile, How it Works, Founder, Funding, Revenue, Business Model and more

    Onsitego – Company Highlights

    Startup Name Onsitego
    Headquarter Mumbai
    Sector Insurance Technology
    Founders Kunal Mahipal
    Founded 2010
    Total Funding $32 million
    Revenue INR 600 Crore (2020)
    Parent Organization Onsite Electro Services Pvt Ltd
    Website onsitego.com

    Onsitego – About and How it Works
    Onsitego – Target Market Size
    Onsitego – Founder and team
    Onsitego – Startup Story
    Onsitego – Logo and Tagline
    Onsitego – Business Model
    Onsitego – Revenue Model
    Onsitego – Startup Challenges
    Onsitego – Funding and Investors
    Onsitego – Growth
    Onsitego – Competitors
    Onsitego – Future Plans
    Onsitego – FAQs

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    Onsitego – About and How it Works

    Onsitego also known as Onsite electro services private limited, provides hassle-free after-sales services for consumer electronics and appliances. It offers three plans including Extended Warranty, Spills & Drops Protection and the Screen Protection Plan. The Onsitego CEO is Kunal Mahipal, while he is also the one and only onsitego founder. The onsitego office address is located in Mumbai, Maharashtra.

    Extended Warranty Plan

    Onsitego warranty is the flagship product. It ensures that the customers can maintain their electronic products in pristine new condition several years after the manufacturer’s warranty has expired. The customers can also avail the onsitego extended warranty. According to onsitego review, these plans cover all devices and home appliances, be they small or large purchased in India and are available for purchase on the website, Amazon, Croma and Vijay Sales stores to only name a few.

    The Spills & Drops Protection Plan

    It can only be purchased for mobile phones, tablets, laptops, and digital cameras, which covers all kinds of physical and liquid damage that are not covered in the manufacturer’s warranty. The onsite electro services plan ensures that any damage to your device in the first 12 months of ownership is taken care of by the platform.

    The customer also gets an onsitego replacement policy, as the damaged device is picked, serviced and delivered to the customer’s doorstep, at no extra cost. The onsite go mobile insurance also helps many customers in keeping their mobiles safe.

    The Screen Protection Plan

    The platforms screen protection plan covers damage only to the screen of the phone or tablet. Any kind of damage to the screen can make life miserable but this plan ensures that the customers can get protection for the part of the device that is most fragile; at a lesser cost.

    The onsitego service centers which are brand-authorized and partnered are estimated to be 400-450 across India, and this shows that onsitego customer care is top-notch. The onsitego protection plan ensures that devices and appliances in the extended warranty period and damage protection plans are repaired by technicians who are best equipped to handle them.

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    Onsitego – Founders and Team

    Kunal Mahipal is the Onsitego Founder & CEO.

    Kunal Mahipal, Founder of Onsitego
    Kunal Mahipal, Founder of Onsitego

    Kunal Mahipal has a post-graduate diploma in Business from IIM- Bangalore. Before founding Onsitego, he worked with firms like Edelweiss Capital, Citibank, etc. The onsitego offices are located in Bengaluru, while its headquarters are in Mumbai, Maharashtra.

    The Onsitego team is a fantastic blend of people who care, very deeply, about Customer Experience.

    “Coming together to launch onsite electro services private limited wasn’t easy. It took time but the most important trait that we all had was the desire to deliver the best in class customer service, which brought us together. Having an established root in the market for the last 10 years, we have gained a strength of over 300 employees across offices Pan India.” Says Kunal, Onsitego Founder

    All in all, right from those who work in the call centre, to those who manage service operations, everyone here has a common trait i.e., the desire to deliver superior Customer Experiences. The company aims to provide good onsitego customer care as it relies on its customer’s feedback. It now has an onsitego app through which customers can send in their onsitego service requests.

    Onsitego – Target Market Size

    The target market share for Onsitego is around 23%, including device protection. The consumer device protection market is estimated to be at a $ 1.1 billion market. The overall after-sales services market is expected to be around $5.3 billion by FY24.

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    Onsitego – Startup Story

    “It was my personal experience of receiving sub-par repair service for my mobile phone that led me to recognize the unmet need for hassle-free and reliable post-purchase services. The hassle that I had to go through just to get a device dropped and collected from a service center made me recognize the need for reliable post-purchase services.” recalls Kunal Mahipal, (onsitego owner).

    It began as a B2C company for providing after-sales services to mobile phone users. It provided the service of picking up mobile phones from customer locations and delivering the devices back to their homes after the servicing is done, its onsitego service request has now become popular.

    It did not take long for the team to realize that going after individual customers was not a capital-efficient model. This lead the company to pivot towards the current B2C model, where it tied up with various retailers, and acquired customers through these retailers.

    Onsitego – Logo and Tagline

    ‘Good Things Last Longer with Onsitego’ is the Onsitego tagline. While the onsitego logo sums up the overall proposition of Onsitego.

    Onsitego Logo

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    Onsitego – Business Model and Revenue Model

    Onsitego business model is based on offering extended warranty, annual maintenance contracts, and damage protection plans for devices and appliances by partnering with India’s top retailers, marketplaces, and consumer finance companies. Its onsitego replacement policy, screen protection plan and onsitego tracking are some of its popular services through which onsitego revenue is generated. While one can also buy its plans directly from its website.

    Onsitego – Revenue

    The founder-entrepreneur is expecting Onsitego revenue to grow about eight-fold in a few years by reaching INR 600 crore by 2020, INR 1,200 crore in the year after that and INR 2,400 crore in the subsequent year.

    Onsitego – Startup Challenges

    The challenge in the retail industry has always been awareness about useful services and the impact on a business owner’s bottom line. The team had to invest significantly in driving home the point that their services are a win-win-win for all involved, i.e. the customer gets hassle-free service without leaving their homes, the retailer drives customer loyalty and retention and Onsitego acquires the customer’s trust in its services.

    The onsitego reviews were not great in the beginning, so the team has also built an effective customer engagement program through useful content that made them the preferred brand that customers kept coming back to.

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    Onsitego – Funding and Investors

    Onsitego funding has raised $32 million to date. With its ongoing Series B round, it has raised $30 Million. Some of the main onsite go investors are  Zodius Growth Fund and IFC. It will be using the freshly raised funds to consolidate its market position and strengthen its B2C offerings like AMC, home protection and on-demand services.

    Below are the onsitego funding details

    Date Stage Amount Investors
    2015 Series A $2 Million Accel Partners
    February 2020 Series B $20 Million Zodius Growth Fund
    September 2020 Series B $10 Million IFC

    “India is one of the largest and fastest-growing appliances and consumer electronics (ACE) markets globally and the ACE protection market is significantly underdeveloped. There is a clear market need for innovative and customer-service-focused players like Onsitego to drive growth in this market.” Said Jun Zhang, Country Head India at IFC

    Onsitego – Growth

    • The customer base of 6 million in India.
    • Adding 1.2 lakh customers monthly.
    • Targeting a revenue of INR 340 crores in FY19-20.
    • Collaboration with Croma, Vijay Sales, and Amazon India.
    • Also available at regional speciality stores like Sanket, Great Eastern and Value Plus.
    • Partnered with leading consumer finance companies like ICICI, Axis, HDB and Kotak Mahindra.

    In 2020, OnesiteGo expanded its services with brand warranty services for international marquee brands like Toshiba and Hamilton Beach Brands as well as launched new plans like AMC, Annual Maintenance Contract for Air Conditioners and Water Purifiers, and Assured Buyback for Smartphones. While its services such as onsitego tracking, onsitego service request, onsitego replacement policy and the onsitego protection plan have increased its efficiency.

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    Onsitego – Competitors

    “We are a Customer Service company. We are focused on the customer and the experience we provide them. That focus is reflected in our product and process design, we are the only company that does not have a fine print for the customer. We have a ‘No Questions Asked’ policy, which means that our customers don’t have to go through paperwork or a difficult claims process. We have the highest acceptance rate of 99.4% in the industry and also the highest NPS score.”- Said Kunal when asked about the Onsitego competitors.

    Onsitego – Future Plans

    • To launch a new business line of onsite electro services to meet the needs of those who may or may not have Onsitego’s products and can avail of repair services for a small fee.
    • The company is also planning to expand its coverage to customers from other lending options such as debit cards and credit cards.
    • As far as NPS is concerned, it has the highest customer satisfaction / NPS scores globally in the category.
    • It is also planning to launch IPO in the next 3-4 years.

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    Onsitego – FAQs

    What is Onsite warranty?

    It is the warranty in which the repair work in the warranty period is done at your doorstep.

    Who is the Founder of Onsitego?

    Kunal Mahipal is the Founder & CEO of Onsitego

    How much is the Revenue of Onsitego?

    The founder-entrepreneur is expecting Onsitego’s revenue to grow about eight-fold in a few years by reaching Rs 600 crore by 2020, Rs 1,200 crore in the year after that and Rs 2,500 crore in the subsequent year

    Who are the Top Competitors of Onsitego?

    OnsiteGo’s top competitors include OneAssist Consumer Solutions, Dimensional Inspection Laboratories, MoveTheDial

    Who is the CEO of Onsitego?

    Kunal Mahipal is the Founder & CEO of Onsitego

    What is Onsitego’s Funding to date?

    Onsitego has raised $32 million to date. With its ongoing Series B round, it has raised $30 Million. Which were led by Zodius Growth Fund and IFC in Feb and Sept 2020.

  • Practo – Serving All With The Best Doctors

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Practo.

    People all around are always worried about their various health problems taking place. They always need expert advice to find a solution to their problems occurring. It may not be a big problem but people are also concerned with their skin, hair, nails etc. They think that whatever advice they are receiving those ain’t good enough for them and as a result, they want more.

    Practo startup is an online platform for doctor appointments. It answers your questions 24×7 and solves various health-related issues quickly. It also provides the contact numbers of the concerned centres. Read the Practo startup story below to know about how it succeeded.

    Company Highlights

    Startup Name Practo
    Headquarters Bangalore, Karnataka, India
    Founders Shashank ND and Abhinav Lal
    Founded 2008
    Sector Healthtech
    Parent Organization Practo Technologies Pvt. Ltd.
    Website practo.com

    Practo – About And History
    Practo – Founders And Team
    Practo – Startup Story
    Practo – Business Model
    Practo – Revenue Model
    Practo – Tagline, Slogan And Logo
    Practo – Funding And Investors
    Practo – Growth
    Practo – Competitors
    Practo – Future Roadmap
    Frequently Asked Questions

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    Practo – About And History

    Practo is a trusted and familiar home for its users to provide them with a healing touch. In the beginning, it was known as Turbodoc. Practo history started with the platform being a cost-efficient cloud-based healthcare software as a service platform to deliver healthcare information services with high clinical value and usability.

    By 2009 it closed its 1st sale to a doctor. But the practo story does not end there as in late 2010 they rebranded the company as Practo. It is a patient-focused, unbiased and independent medical website with more than 100,000 doctor profiles from across India and Singapore. With the help of this app, patients can book confirmed appointments with respective doctors listed especially on Practo’s website.

    Practo India is now a free service for both doctors and patients. It assures its users to find paths to live healthier. Practo valuation is estimated to be over $300 to $310 million as of 2020.

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    Practo – Founders And Team

    Shashank ND and Abhinav Lal are the Practo founders.

    • Shashank ND is not only the founder but also the current Practo CEO. His CB Rank as a person is 1633. To date, he has only found one organization. He pursued his B.TECH degree from the National Institute of Technology. He is the main practo app owner, who is responsible for the direction and overall vision of the company. He is also maintaining an active role in building Practo’s products.
    • Abhinav Lal is the Practo founder and the current CTO of the company. He also pursued his B. TECH from the National Institute of Technology. He knows only two languages which are Hindi and English.
    Abhinav Lal (left) and Shashank ND (right)

    Practo – Startup Story

    While all the others were taking up jobs through placements, Shashank ND and Abhinav Lal (practo owners) thought of beginning an entrepreneurial journey and this is how practo startup story started. Of course, this was a very risky decision but they found their option better than getting a job from their placements. Practo launch date was on March 2013 and since then the company has only reached heights.

    They dreamt of one thing which was a success and they knew that if they followed a proper path it would lead them to higher rewards that they didn’t achieve before. Practo success story shows how it became one of the biggest healthcare startups in the country.

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    Practo – Business Model

    The app allows its users to search for doctors, diagnostic labs, book Practo appointments, consult with doctors online and order medicines. Practo business model is a cloud-based and subscription-based practise management software for clinics and doctors.

    The Practo market share in India is estimated to be 90%. Basically, healthcare service providers are using information systems that incur high maintenance costs. But Practo is cost-efficient to deliver healthcare information services with high clinical value and usability.

    It has got a doctor discovery and a practo appointment booking platform which gives the company a shot in the arm for its valuation. It doesn’t take money for searches and appointment bookings. The apps interface and practo login is designed in a way that is easy to use and navigate.

    Practo – Revenue Model

    The Practo revenue model centres around the medical providers (clinics) and Practo makes most of its money through the SaaS subscription software. As mentioned above few things like the booking of appointments, listings, searching the doctors are for free and they don’t charge any kind of commission in this field.

    It’s helping billions to lead healthier lives. Practo revenue 2020 was estimated to be Rs 124.3 crore, while Practo net worth is valued at $500 in 2021. The platform is created enables doctors to save some valuable time. They are growing their business meaningfully and having more patients day by day. The revenue of practo is generated mainly from its app that has got a feet-on-ground sales strategy.

    It is expensive but effective at the same time. Independent doctors and small clinics are the main targeted products of this company. The practo app also reduces some transaction costs for its consumers to enjoy network effects on this platform.

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    The Practo tagline is ‘Your Home for Health’. It’s designed to serve its consumers with the best. Its target is to promote simplicity to its customers.

    While the Practo logo is designed to be perfectly symmetric and it leverages the unique connections that exist between the letters of Practo. The dark and sky blue colour is used to convey a sense of solidarity and calmness which is very important in the healthcare sector. Two sky blue dots are used in the beginning and even in the ending of the word Practo.

    Practo – Funding And Investors

    Practo funding has raised a total amount of $228.2 Million over seven rounds. But now the company is looking to raise over Rs 60 crore in debt funding from an investor, Trifecta Venture Debt Fund. The funding is said to be in six tranches, while according to the MCA filings the health tech platform has already received the first tranche amounting to Rs 15 crore in May 2021. The last Practo funding was in August 2020, when it raised $32 million in a funding round led by A1A Company.

    Date Transaction Name Money Raised Lead Investors
    May 30, 2021 Debt Financing $2 Million Trifecta Venture Debt Fund
    August 15, 2020 Series D $32 Million AIA Group
    June 21, 2019 Debt Financing Rs 1.2 Billion Trifecta Capital Advisors
    January 1, 2019 Venture Round – InnoVen Capital
    January 16, 2017 Series D $55 Million Tencent Holdings
    August 6, 2015 Series C $90 Million Tencent Holdings
    February 12, 2015 Series B $30 Million Sequoia Capital India
    July 30, 2012 Series A $4 Million –

    Among the Practo investors, Trifecta Venture Debt Fund, Sofina and CapitalG are the recent investors.

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    Practo – Growth

    The company has got 10,000+ doctors and 30k monthly booked appointments presently in their system. They have got over 10 million electronic patient records which are doubling every passing year. They have got around 7.5 million unique patients and over 7 million appointments take place every year. In terms of revenue, this company has been growing at 50 to 100% QoQ.  

    Practo – Competitors

    The top Practo competitors in India are Portea, Goqii and Lybrate. Let’s look below at the comparisons drawn about.

    • Lybrate is among the top Practo competitors as it is quicker in answering questions and offers both free and paid online consultations.
    • Portea works with the most leading hospitals, diagnostic centres, experienced doctors and nurses.
    • Goqii is almost similar to Practo. They are using data analytics, wireless interfaces and cloud-based communication.

    Practo – Future Roadmap

    The company is aiming towards becoming the one and only one-stop destination for the patients to find the best doctors and to book appointments. Moving towards this aim would lead them to have many patients. They have announced to launch of a monthly health care plan under the umbrella of Practo Plus.

    This would be a subscription-based healthcare plan that would provide unlimited online consultations with doctors from over twenty specialities. Besides that, the company also recently launched online doctor consultations in 15 different Indian languages in order to bridge the language gap between patients and doctors. Now, patients can opt for a doctor that will speak in their preferred language.

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    Frequently Asked Questions

    What is Practo?

    Practo is a healthcare startup that helps consumers to find the best doctors, book instant appointments, consultations and make better, more informed health decisions.

    Is Practo good for doctors?

    Practo has you covered with answers to all your primary questions. It shows a doctor’s qualification, experience, clinic timings, consultation fees and approx distance from your location.

    Is Practo free for doctors?

    The listing on Practo comes absolutely free and is independent of other paid Practo products.

    Who are the Practo competitors in India?

    The top Practo competitors in India are Portea, Goqii and Lybrate.

    When was Practo founded?

    Practo launch date was on March 2013 and since then the company has only reached heights.

    Is Practo an Indian company?

    Yes, Practo is an Indian health tech startup.

  • HappyLocate: Relocation Made Simple

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by HappyLocate.

    In this increasingly globalized world, migration has become a norm with regard to various factors, mainly for employment. Relocating to different places opens up a different world to an individual, however, one of the most troublesome parts about relocating is the tedious job of packing and shifting and it is difficult to find the best relocation services in India.

    The team at HappyLocate consistently work to make the process of packing and relocating, simple, easy and smooth. HappyLocate is a packer and movers startup that works with India’s finest 25+ Packers and Movers to make your move a cakewalk. Happy Locate packers and movers also offer corporate relocation services.

    HappyLocate – Company Highlights

    Startup Name HappyLocate
    Headquarter Bengaluru
    Sector Relocation and Transportation
    Co-founders Ajay Tiwari, Sainadh Duvvuru
    Founded 2016
    Total Funding INR 4.4 Crore (~$600,000)
    Parent Organization HappyLocate Relocation Services Pvt Ltd.
    Website HappyLocate

    HappyLocate – About and How it Works
    Relocation and Transportation Industry Details
    HappyLocate – Founders and Team
    How was HappyLocate Started
    HappyLocate – Name, Tagline and Logo
    HappyLocate – Business Model and Revenue Model
    HappyLocate – User Acquisition
    HappyLocate – Startup Challenges
    HappyLocate – Funding and Investors
    HappyLocate – Advisors and Mentors
    HappyLocate – Awards
    HappyLocate – Competitors
    HappyLocate – Growth
    HappyLocate-FAQs

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    HappyLocate – About and How it Works

    Bengaluru based Happylocate, is India’s first One-Stop Relocation Platform, conceptualized to reform the way India relocates. The company provides the best relocation services in Bangalore. Relocation has mostly been a nightmare and a tough experience to many where it adds to complications when users struggle to find the right vendors, face price uncertainty and ignorance on managing them.

    Happy Locate is one of the top Bengaluru relocation companies is aimed towards delivering a memorable relocation experience to those who prefer a hassle-free relocation experience in its true sense. With over 25+ Packers and Movers already on board, HappyLocate assures a 98% damage-free relocation rate, dedicated move managers for each relocation, ensuring the best packaging standard and an experience that makes HappyLocate a service rated 4.8/5.0 on all the leading public platforms.

    HappyLocate relocation services also extend to corporate relocation service through RELOSYS by HappyLocate; an AI-based tool that helps corporate execute relocations in a policy complaint and escalation-free manner. RELOSYS is a corporate exclusive offering that powers the employee relocation of some of the finest Indian enterprises including some of the top fashion, IT Companies and Beverage Companies.

    One can book a service with HappyLocate in just four easy and simple steps.

    Step 1: Visit www.HappyLocate.com
    Step 2: Select Packers Movers Service, choose if it is “Between City” or “Within City” movement, Input origin and destination City and click “SUBMIT” or search for packers and movers near me and it will give you options.
    Step 3: Choose amongst 3 options – Quick connect, Pre Move Survey OR Share Inventory.
    Step 4: Choose Packers Movers listed as per the search criteria displayed AND Click “Connect”.

    According to many happylocate reviews, users are also may book Hotels as well on HappyLocate.com within India. The happy locate packers and movers platform has over 16000 Hotels displayed on HappyLocate to choose from and has competitive rates with many premium, luxury and corporate budget hotels good for an initial short stay.

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    StartupTalkyHimaya Presthitha

    Relocation and Transportation Industry Details

    Relocation, as an Industry is interesting & full of potential as you will easily find packers and movers startups that offer the best relocation services India. The following facts present the existing gap between the demand and supply side of the relocation industry. It is this gap that facilitates numerous opportunities for a company in this industry to grow and flourish.

    • 80+ frauds related to the Relocation Industry are reported each day. That’s more than 29K+ frauds reported every year.
    • The Industry is full of seasonal and pretentious Packers and Movers and home shifting services who have a prominent position in the market. Just to give a picture, the most prominent mover of Industry does not own something more than 2% of the entire Market.
    • Relocation as an Industry is full of dissatisfied customers. The factor is so prominent that none of the national players today is ranked anything above 3.0/5.0.
    • Relocation as an Industry works like a perfectly competitive market but prices its services like a monopolistic competitive one. So the same service from two different vendors can vary drastically in terms of the cost on no apparently justified reasons. It is also easy to I’ve relocation services or the top packers and movers by simply searching for packers and movers near me.

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    HappyLocate – Founders and Team

    Ajay Tiwari & Sainadh Duvvuru are the Happylocate founders as they established happylocate relocation services Pvt ltd together. They were connected via a common friend & both of them came together in early 2016 to work on the very foundation of HappyLocate Bangalore office.

    Ajay Tiwari & Sainadh Duvvuru – Founders HappyLocate

    Ajay Tiwari is the Co-Founder & CEO of HappyLocate. This Happylocate founder created benchmarks and worked as an entrepreneur in his 13 years of HR career with companies like Nokia, Vodafone, and Alcatel Lucent. His passion for creating value helped with the conceptualization of HappyLocate, to reform the way India relocates.

    Sainadh Duvvuru is the Co-Founder & CBO of HappyLocate. He was an entrepreneur with 5+ years of experience in Operations, Sales & Marketing with BPCL and HDFC Bank. While this Happylocate founder is an IIM alumnus with a vision to create a scalable system, streamlined HappyLocate – helping people relocate better.

    In terms of the work distribution, while Ajay takes care of investors, relocation & corporate sales, while Sainadh takes care of finances & internal operations.

    HappyLocate has a small yet equipped team, while you can start Happylocate careers like relocation business and packers and movers. The average annual Happylocate salary for relocation services can reach up to Rs. 6.9 lakhs. Be it consumer sales, marketing communications or technology, HappyLocate has some of the best in the Industry talent and takes accountability for their area of work.

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    How was HappyLocate Started

    Ajay, coming from an HR background, saw relocation as a big hassle for all his fresh hires/existing employees. As he decided to take his startup plunge, nothing more than relocation looked like the right idea to work on. Sainadh and Ajay were in touch with each other for some time before starting the company. As Sainadh himself relocated 5 times in his life, he instantly connected with the idea and took the plunge of starting relocation services in Bangalore.

    First started out as HappyLocate Bangalore, the platform is now serviceable across 15,000+ PIN codes across India. Initially, when they launched. However after happylocate funding in January 2019 and also after positive happy locate packers and movers reviews, the company has expanded its corporate sales force in Hyderabad, Mumbai, Kolkata & Delhi.

    HappyLocate logo stands for the startup’s vision which is to make relocation a happy process. While the HappyLocate packers and movers tagline is a “one-stop relocation platform” which shows that it aims to be a happy packers and movers company.

    After spending a lot of time on working over the brand aesthetics, we finally decided to go with the most basic and initial versions of our branding.

    HappyLocate Logo
    HappyLocate Logo

    HappyLocate – Business Model and Revenue Model

    HappyLocate packers and movers conduct a pre-move survey to determine the quoted price. The purpose of a pre-move survey is to get the best estimate of the volume of the goods to be transported. It also helps to identify delicate & valuable articles, understand needs more closely to accurately project manpower and material requirements and therefore a right quote submission on that basis and this is what makes it one of the best Bengaluru relocation companies.

    Corporate Relocation Services in Bangalore are HappyLocate’s prime area of focus. Users of the startup’s corporate relocation tool RELOSYS can have access to the tool through either a fixed per year cost or can access the same at “Pay-as-you-go” where corporates are required to pay only when they use the tool for their employee relocation.

    All the payments are done in advance on HappyLocate.com through their secured online payment gateway only after a quote amount is generated and displayed in the Happylocate relocation services dashboard. They accept online payments through net banking, credit card, debit card or wallets associated with HappyLocate (HL).

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    HappyLocate – User Acquisition

    Just within a year of its operation, HappyLocate has successfully acquired over a thousand users due to the sheer commitment and dedication with which the team at HappyLocate has worked. In order to spread its reach, HappyLocate has mainly relied on referrals, especially for corporate clients and have not spent much on conventional marketing techniques.

    The interface of their website and the HappyLocate login is easy to use as you search for the particular relocation services is not difficult. The website also has a happylocate vendor login through which vendors and packers and movers can register.

    It’s our sheer commitment to the utmost service level commitment that helps us retain our existing users and bring new users to a system with the help of WOM.

    HappyLocate – Startup Challenges

    The biggest challenge of the relocation industry is the way it has been operated. The problem starts with the fact that even the best packers and movers in the market have not shown any visible effort towards enhancing their customer experience. The result is a substantial low rating which is now common with every home shifting services.

    Another problem is the way how the market works. The best player in the market enjoys no more than 2% of the market share. The reason being, relocation industry is full of seasonal/pretentious/duplicate movers. For the people looking for the best relocation services, finding the right mover who can assure a hassle-free relocation is very tough. Hence, getting together trustworthy vendors in one place was a major challenge in the initial phase and according to happylocate reviews, the platform has now successfully overcome intense research and compliance mechanisms.

    We can today proudly say that we trust our vendors more than anything because all our vendors have wholeheartedly committed to us, on paper, a rigid packaging standard, a commitment of 98% damage-free relocation rate and a corporate grade relocation experience. Thanks to the commitment of our vendors and relocation managers, HappyLocate is today rated one of the highest on every public platform in the industry.

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    HappyLocate – Funding and Investors

    On November 4, 2020, HappyLocate funding was estimated to be Rs. 4.4 crore in Pre-Series A round, and was led by Inflection Point Ventures (IPV) with participation from VM Ventures. It will use this Happylocate funding for scaling up its operations, technological upgradation, better market penetration and service expansion.

    HappyLocate is a part of the prestigious Cowrks foundry & SLP accelerator programs. Additionally, HappyLocate has been incubated by Amrita TBI and is funded by a network of Angel Investors.  

    Unlike the experiences of a lot of others, our experience with Investors have been very positive and full of learning

    HappyLocate – Advisors and Mentors

    Some of the best Industry leaders are mentoring and assisting happy locate packers and movers. Currently, senior leaders of companies like Amazon and Wipro are mentoring the packers and movers startup.

    HappyLocate – Awards

    HappyLocate is one of the best packers and movers and its founders have been mentioned in IndiaToday, WASME – an organisation with consultative status to UN and other startup story blogs. HappyLocate is officially part of accelerator and incubation programs like Amrita TBI, Cowrks Foundry & SLP.

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    HappyLocate – Competitors

    Some of those who could have been potential competitors are today HappyLocate’s partners. This potential pool of competition which includes India’s finest movers is already a part of HappyLocates’ corporate relocation pool. All in all, there is no such relocation platform in India that takes care of the entire relocation cycle from end to end. The main Happylocate competitors are Migrera, Pikol and Shiftkarado.

    There are though some great startups like Migrera, Pikol and Shiftkarado who are trying to transform the Industry their way. We respect them and always look forward to learning from their style of dealing with the problem.

    HappyLocate – Growth

    HappyLocate relocation services are being accepted overwhelmingly in the target market, with much more love and acceptance than they anticipated. It is one of the well-known Bengaluru relocation companies as it has to be among has served 10,000+ relocation requests to date (December 2020). It has a network of over 100 verified movers and 16,000 plus hotels across the country.

    HappyLocate is currently one of the most preferred relocation partners of India. Currently, the HappyLocate reviews are overwhelmingly positive with a rating of 4.8/5.0 on almost all the public platforms, HappyLocate relocation services Pvt ltd is also a preferred relocation partner for some of India’s finest enterprises including Coca-Cola, Nokia, ITC Infotech, OYO Rooms & ACKO Insurance. At present, the business has the best relocation services and has been growing at a capital annual growth rate.

    Our stats, team and above all the way we are trying to solve the problem is being loved by Investors and perhaps that is what made us a preferred choice for our accelerators.

    So if you are looking for packers and movers in Bangalore, Delhi, Hyderabad or Kolkata, do let check out their services!

    ShiftKarado – Gurugram startup Disrupting Relocation Industry
    ShiftKarado – HighlightsStartupNameShiftKaradoHeadQuarterGurugram[https://startuptalky.com/gurgaon-startups/]FounderAtul MithalSectorLogisticsFounding year2015Started with a very focused aim to resolve the then-prevailingissues in the relocation industry, ShiftKarado is one of the leadingtechno…
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    HappyLocate-FAQs

    Who Founded HappyLocate?

    Ajay Tiwari & Sainadh Duvvuru are the HappyLocate Founders.

    What is HappyLocate Funding to date?

    HappyLocate is a part of the prestigious Cowrks foundry & SLP accelerator programs. Additionally, HappyLocate has been incubated by Amrita TBI and is funded by a network of Angel Investors.

    What Does HappyLocate Do?

    It is India’s first One-Stop Relocation Platform, conceptualized to reform the way India relocates. With over 25+ Packers and Movers already on board.

  • Transforming the AI Employment Landscape – AlmaBetter Data Science LER Program

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AlmaBetter.

    India has always been home to innovation and creativity, fostering human development over many centuries. Sadly these virtues have not fully manifested themselves in shaping the current higher education system despite having world class institutions such as IITs, IIMs, etc.

    Students normally graduate from colleges with huge debt after graduation that they need to repay over a long duration. And conventional jobs are not lucrative enough. Those don’t give adequate funds to meet their monthly expenses or pay off the tuition balances.

    Practically, there is a disconnect between affordable education and profitable jobs. It is with this problem that we are faced today. This grotesque mismatch spells huge economic concerns over time. It causes disruption in the current economic scenario and threatens to create long-term damage to our human capital.

    Unfortunately, this crucial lacuna has often been overlooked or overshadowed by other issues. And this in turn has inhibited the society from addressing it boldly and effectively.

    Although the revolutionary advances in technology have given new momentum to our education system, our contemporary education cannot be reconciled with the society’s requirements. Today, there is a gargantuan shortage of skills and talent, which is a direct outcome of an outdated education model. Even as we witness an exponential surge in Artificial Intelligence (AI) related job opportunities, there is an acute shortage of skilled workforce with AI, machine learning and data science skills even in the information technology sector.

    Evidently, there arises a dire need for providing quality education and jobs to minimize this glaring discrepancy between educated youth and lucrative employment opportunities. This is where AlmaBetter comes with its upskilling venture that strives to make learning easily accessible for the aspiring students.

    Read the full success story of AlmaBetter here with this StartupTalky article including the Founders and Team, Startup St0ry, Business and Revenue model, Competitors, Funding and Investors, Growth, Future Plans and more.  

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    AlmaBetter – Latest News

    June 17, 2021 – AlmaBetter has allocates funds worth Rs 2 crores to train 25,000 aspiring data science students and make them employment-ready by March 2022.

    AlmaBetter – Company Highlights

    Startup Name AlmaBetter
    Headquarters Bengaluru
    Founders Shivam Dutta and Vikash Shrivastava
    Founded 2020
    Sector Edtech
    Funding Bootstrapped

    AlmaBetter – Founders and Team
    AlmaBetter – About
    AlmaBetter – Startup Story
    AlmaBetter – Business and Revenue Model
    AlmaBetter – Competitors
    AlmaBetter – Funding and Investors
    AlmaBetter – Growth
    AlmaBetter – Future Plans

    AlmaBetter – Founders and Team

    Shivam Dutta - Co-founder,AlmaBetter
    Shivam Dutta – Co-founder,AlmaBetter

    AlmaBetter, founded by two IIT Kharagpur graduates, Shivam Dutta and Vikash Srivastava, to address the major challenges of upskilling in the rapidly evolving world of technology.

    AlmaBetter – About

    AImaBetter Logo
    AImaBetter Logo

    AlmaBetter is a platform for students to utilize their potential and to demonstrate their real-world skills. It brings together students and professionals. Through this platform, students can learn modern-day skills at a prescribed optimal pace. No tuition is required for the learners to enroll for the program. Upon finding a job after graduation, a small monthly payment is made by them for some period of time while they get settled down in their respective jobs.

    “Education is a major component that can break down all social inequities, and AlmaBetter can provide a pathway to thousands of people to build their careers in Artificial Intelligence, thus making a profound impact in the world.”, says Vikash who heads the learning department at AlmaBetter.

    Shivam, who heads the placement department, says “Traditional education puts all the risk on an individual student, while skill schools like AlmaBetter can remove the risk of education and provide equity on the skill frontier. Financial risk associated with education is a major cause of anxiety among students.”

    AlmaBetter provides a Data Science program, popularly known as ‘Learn-Earn-Return’ or LER program. This 8 month long program is meant for final year students, graduates and working professionals aspiring to get best paying jobs in the domain of Data Science. Almabetter focuses on students’ success by taking every measure to meet their learning outcomes. In a day to day academic schedule, live lectures, live doubts sessions, assignments and quizzes are conducted not only to impart knowledge in the subject but also to increase their confidence level by providing a venue for interaction with experts in the field with regular guest lectures. This ensemble learning approach ensures that each student is confident and prepared enough for Data Science roles.

    Almabetter offers strong placement support through an expanding network of hiring partners across various high growth startups, mid-sized companies and big firms looking forward to recruiting graduates from this program. Starting from resume workshops, job portfolio building and interview rehearsals, profiles of students are forwarded to a large number of organizations operating in various domains. Thus, they help students secure a job above 6 LPA or make 25% more than their previous salary. Once the students fulfill these terms and conditions they can opt for tuition  fee payment through easy monthly installments considering an Income Share Agreement.

    A perfect blend of personalized mentorship and dedicated career coaching ensures guaranteed success of their students. Each student has the option of choosing their career coach who is a highly experienced professional from top companies and provides personal attention towards each student’s placement struggles. At times students might face problems understanding a particular aspect or solving their respective assignments which prompts a friendly mentor for necessary help and guidance.

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    AlmaBetter – Startup Story

    Shivam Dutta, an IIT KGP alumni, worked at Reliance Industries and then at Radware and Blackbuck where he served the role of statistical modelling engineer. He was involved in the role of hiring employees for the data science roles, which later turned into a huge beneficial role after he founded AlmaBetter to fuel his entrepreneurial dreams.

    Shivam started the company in August 2020 with an aim to supply skilled data scientists to the industry. His IIT-KGP wingmate, Vikash Shrivastava was soon to follow him as the Co-founder of the company. Together they dream of training talents and preparing them for the rapidly pacing industry ahead within 6-8 months.

    AlmaBetter – Business and Revenue Model

    AlmaBetter is designed to extend cohort-based courses ranging from Data Science, Machine Learning, Deep Learning to other cutting-edge tech courses for the aspiring students. The company extends a 32-week instructor-led programme for the students who are willing to delve into the promising world of tech and ensures that they get well-placed with a handsome salary ranging between Rs 6-25 lakhs per annum. The students need to pay only after they get placed in data science roles at any of the fast-growing startups or Fortune 500 companies.

    The business model of AlmaBetter can be described as a PAP (Pay After Placement) model. Though the model, as described by the company, is “risk-heavy” they have taken it up for empowering students and get a considerable profit out of it. However, the PAP business model of the company demands a stringent selection process of hand-picking the top talents, who would be assets to any organization when supplied with the necessary skills, which AlmaBetter provides them with!

    The income sharing model that the company has undertaken helps it receive an income of Rs 3 lakh per student, where the students who are trained by the company are bound to pay them Rs 10,000 for 30 months, “only after they start earning,” goes the words of the founder. Newton School, Lambda School, Masai School and Konfinitty are some other popular companies that have already embraced the income-sharing agreements (ISA) with their students.

    The revenue run rate of the company may be slow at present but once the company will successfully crack the formula of student success, then value will soon follow. “Our mantra is value and not valuation”, said the Founder-CEO of the company, Shivam.

    AlmaBetter – Competitors

    Some of the competitors of AlmaBetter can be listed as:

    • Newton School
    • Lambda School
    • Masai School
    • Konfinitty
    • upGrad
    • Udemy
    • Coursera
    • Simplilearn
    • Masterclass

    While the first four companies share AlmaBetter’s revenue model of paying after placement, AlmaBetter also has a tough competition ahead with the already established Edtech platforms that offer certification programmes in data science and AI.

    AlmaBetter – Funding and Investors

    Founded recently in August 2020, by Shivam Dutta, AlmaBetter is still standing unfunded. The bootstrapped company is currently looking forward to receiving its maiden round, Pre-Series A, of funding in order to launch new courses and expand the business geographically. Any news of its funding will come live shortly after it starts receiving funds.

    AlmaBetter – Growth

    EdTech startup AlmaBetter is gaining significant interest for its unique model from thousands of students. Due to its successful past batches, AlmaBetter has already become a partner-of-choice for several reputed companies throughout the country. It aims at  nurturing a new generation of tech workforce equipped with Artificial Intelligence skills and thus, revolutionizing the traditional education industry.

    AlmaBetter has already been successful in roping in over 120 hiring partners, which includes some of the biggest brands of India – Flipkart, Paytm, Delhivery, Ola, Swiggy, PaisaBazaar, and other recognized MNCs, which are usually spoken of highly like Accenture, Oracle, HSBC, Microsoft, Citibank and more.

    AlmaBetter launched its first cohort in October 2020 and has already reported having registered 40,000 users successfully by May 2021. Furthermore, it has also recorded a 30% month-on-month growth of its paid memberships.

    AlmaBetter – Future Plans

    With the rapid implementation of automation across diverse industries, upskilling is turning into a necessity, says Shivam. This is what will make AlmaBetter attain its goal of growing its learner community to 1-2 lakh by 2022.

    AlmaBetter is eyeing to raise a Pre-Series A round to launch new courses in product management and software development and to fulfill their aim of expanding to other geographies. This will help AlmaBetter slowly inch towards satiating the global demand for data science learning.

  • Wabi Babi Startup Story – Friendly Infant Care Products

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wabi Babi.

    Founded by Vijay and Kangna Kakar, Wabi Babi is a brand focusing on becoming the most impactful startup for the first-year journey of a new mother with her newborn. Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1. It understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products.

    Startuptalky interviewed the co-founders of Wabi Babi (Vijay & Kangna Kakar) to get insights on the startup story and roadmap of the organization. In this article, you’ll discover how Wabi Babi started, its future plans, product innovation, competitors, and more.

    Wabi Babi – Company Highlights

    Startup Name Wabi Babi
    Co-founders Vijay Kakar, Kangna Kakar
    Headquarters New Delhi
    Industry Personal Care
    Website wabibabi.com

    Wabi Babi – About and Vision
    Wabi Babi – Idea & Inspiration
    Wabi Babi – Product and USP
    Wabi Babi – Founders
    Wabi Babi – Name Meaning & Logo
    Wabi Babi – Launch and Marketing
    Wabi Babi – Challenges Faced
    Wabi Babi – Funding
    Wabi Babi – Competitors
    Wabi Babi – Future Plans
    Wabi Babi – FAQs

    Wabi Babi – About and Vision

    Wabi Babi is focusing on becoming the most impactful brand in the world, for the first-year journey of a new mother with her newborn. Its core belief is to support and empower every new mother by providing relevant content, knowledge, world-class products, and services.

    Wabi Babi takes pride in the extensive portfolio of products it has to offer which include five skincare products and four handmade soaps. The collection will see a new guest in the lineup with a gourmet apron hooded towel releasing this month.

    Gaining recognition and establishing its presence in about 100 countries is Wabi Babi’s vision for the next 10 years. For now, the team is focussing on building its portfolio with more products to give new mothers a wholesome experience by providing products of every category, for instance, clothes. toys, accessories, diapers, etc.

    Wabi Babi – Idea & Inspiration

    The biggest inspiration for the company was Kangna’s own wonder and experience that she witnessed as a first-time mother herself. There was always so much confusion and stress that she would feel lost at times and had to go into discovery mode where she used trial or error to come up with a solution. All this gave birth to her extensive and personalized knowledge of the right products needed, the services that are needed by mothers to tend to children of that tender age. Kangna and Vijay’s market research also shows that no other company is really trying to ease it out for first-time mothers and their first-year journey with their children.

    As their brand inclination suggests, the first people the founders discussed and brainstormed with about this idea were newly-turned mothers and researching the issues they faced. Vijay and Kangna presented their data about how they want to solve these issues and aim to become the only brand known for primarily focusing on years 0-1 of a mother and her baby.

    They were psyched to hear Kangna & Vijay’s ideas and supported the team by giving them all the confidence they needed to turn this idea into a plan and then executing it. Additionally, the founders gave them sample products to try to get feedback so they could perfect their plan and products further.

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    Wabi Babi – Product and USP

    Wabi Babi understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products. Furthermore, its product R&D has been done in Canada. Mothers can trust this and not have doubts or confusion about which companies products to go for, as Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.

    Wabi Babi
    Wabi Babi Products

    Wabi Babi – Founders

    Vijay Kakar and Kangna Kakar are the founders of Wabi Babi.

    The founders have both known each other for over a decade and have always had similar goals and aspirations. They transformed from friends to life partners, to parents, and now are business partners.

    “Us being childhood educators and former life coaches, we grasp the concept of a foundation that will help children have a happier and more peaceful life. Thus, our interests have always peaked when it’s related to making a difference in every child’s life” Vijay & Kangna added.

    Kangna Kakar | Co-founder, Wabi Babi

    Wabi Babi Co-founder
    Wabi Babi Co-founder – Kangna Kakar

    Kangna Kakar (31 years old and the co-founder of Wabi Babi) is a certified early childhood educator. Before launching the brand, she was studying in Canada and gaining more experience and knowledge about child development (especially preschoolers). Additionally, She has taught in one of the well-known pre-schools of Delhi for more than 5 years.

    Vijay Kakar | Co-founder, Wabi Babi

    Wabi Babi Founder
    Wabi Babi Co-founder – Vijay Kakar

    Vijay Kakar belongs to a business-minded family and have always been in the self-discovery mode. He was running his family business in Ukraine but being a life coach, he lived in Canada for a couple of years before moving back to India in 2020.

    By shedding light on team & responsibilities, Vijay says – “We both are aware that we are the only two people responsible for this organization as of now and have taken the sole burden of it on our shoulders as every startup needs. We’ve seen similarities in life with our daughter and seen which kind of roles suit them better to take necessary measures. Having applied the same and observed that this mindset and frankness has always made it easily manageable and given us better results, we know for a fact that all our decisions will always be in the best interest and in line with the vision we have of Wabi Babi.

    Currently, it’s just the two of us and we understand the importance of having a positive culture from day one. That’s why one of the first things we did was to set the values that we want to follow as an organization. We are also aware of how we behave and approach challenges that will reflect in the entire organization as a culture always flows from the top. Whenever we start hiring our hiring principles are simple; the person must be a cultural fit with a strong value system. With the right attitude, things related to work can be learned over time. Also, we want the right mix of young and dynamic teams along with an experienced leadership team who can create future leaders”

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    Vijay was the one that came up with the idea of naming the brand as it is today, as they were brainstorming, the duo wanted to choose a name that was impactful and one that would reflect on a mother’s journey of raising a child. Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete and as Vijay had seen Kangna struggle as a mother, he saw and accepted all the imperfections to be the best for their child, and thus this inspired Vijay to come up with such a creative name.

    Wabi Babi
    Wabi Babi Logo

    Wabi Babi – Launch and Marketing

    Wabi Babi has just launched in August 2021 and its products are currently available on Amazon and its own website, the founders are still playing around with different strategies to acquire maximum customers.

    The startup is looking to achieve its 10,000 customers mark by the end of this year, for that it is planning to collaborate with mom influencers to create maximum brand awareness and conversion.

    One of its most successful marketing campaigns has been weekly live sessions on Instagram with mom bloggers that have helped Wabi Babi in creating brand awareness and generating sales. Live sessions have helped it at both tops of the funnel and the bottom of the funnel.

    Wabi Babi – Challenges Faced

    One of the major challenges Vijay & Kangna faced was distribution. Fortunately, they found the right warehousing/fulfillment partners that helped them in overcoming this challenge.

    “So far we have been fortunate that we haven’t faced any major challenges. The real challenge begins now where we must build a brand, a brand which will last for generations to come, even when we are long gone, and for that to happen we will have to set the right culture, keep innovating, and keep impacting the lives of mothers and their children with everything that we have to offer” Vijay added.

    Wabi Babi – Funding

    Wabi Babi is currently bootstrapped.

    Wabi Babi – Competitors

    Brands like Chicco and Mothercare have similar product lines but Wabi Babi as a brand still stands out as the most unique and impactful brand for children aged from 0 to 1 year and are looking at providing everything that a first-time mom needs. The startup aims to handhold every first-time mother through her first year of bringing up their baby with the support of Wabi Babi.

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    Wabi Babi – Future Plans

    Wabi Babi is currently operating from New Delhi, India. As of now, its focus is purely on building the brand and the aim is to be profitable in the next 2 years. Wabi Babi’s future plan is to have a laser-sharp focus on providing end-to-end solutions for a first-time mother.

    Wabi Babi – FAQs

    What is Wabi Babi?

    Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.

    Who are the founders of Wabi Babi?

    Vijay Kakar and Kangna Kakar are the founders of Wabi Babi.

    When was Wabi Babi launched?

    Wabi Babi was launched in August 2021.

    What is the meaning of ‘Wabi Babi’?

    Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete.

    Is Wabi Babi funded?

    No. Wabi Babi is currently a bootstrapped startup.

    Where are Wabi Babi products available?

    Wabi Babi’s products are currently available on Amazon and its own website (wabibabi.com)