Tag: 📄Company Profiles

  • Recko – Simplifying Financial Operations for Businesses

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Recko.

    Most entrepreneurs stress the challenge of reconciling transactions; it’s one of those necessary evils that everyone has to deal with but no one wants to do. We’ve heard individuals complain about the necessity to reconcile payments over the years in banking and payments. Over last few years, there has been a continual increase in the number of online payments, making it tough for many businesses, banks, and financial firms to keep track of expenses flowing around the organization. Recko is a corporation that specializes in financial reconciliation. Started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation, Recko aids businesses that deal with several legs of payment processing as part of their daily operations in keeping track of and reconciling all financial transactions. Recko has reconciled over 250 million payments valued at over $2 billion in its first year alone.

    Recko – Company Highlights

    Startup Name Recko, Inc.
    Headquarters Bangalore, Karnataka, India
    Industry Financial Services, Software, FinTech, SaaS
    Founders Prashant Borde, and Saurya Prakash Sinha
    Founded 2017
    Current CEO Saurya Prakash Sinha
    Website www.recko.io

    Recko – Latest News
    About Recko and How it Works?
    Recko – Logo
    Recko – Founders and History
    Recko – Mission and Vision
    Recko – Products and Services
    Recko – Business Model & Revenue Model
    Recko – Revenue and Growth
    Recko – Funding, and Investors
    Recko – Competitors
    Recko – Challenges Faced
    Recko – Future Plans
    Recko – FAQs

    Recko – Latest News

    In October 2021, Recko got acquired by San Francisco-based Fintech company Stripe. Stripe offers a wide array of services including payment and billing services, and tools for managing business operations. By acquiring Recko, Stripe is set to expand its services further. As per the deal, Recko’s entire team will join Stripe’s remote engineering hub and will work to develop and scale Stripe’s products.

    About Recko and How it Works?

    Through Accounting reconciliation, businesses can keep track of their transactions. With the expansion of business, reconciliation becomes a tough job. Especially with more and more online transactions being done these days, reconciliation has become even more cumbersome.  This is where Recko helps.

    Recko is a Software as a service reconciliation artificial intelligence-based software that assists finance teams at eCommerce marketplaces and transactional platforms in keeping track of the entire transaction cycle and business deals in order to avoid slipping and tripping hazards.

    “The finance department on the merchants’ end is continuously dealing with this complexity of matching the right amount to right order, returns/ replacements and a lot of orders also move between months. All they have excels, spreadsheets and traditional ETL (extract, transform, load) tools which are cumbersome and error-prone. This is where we come into the picture,” said Saurya Prakash Sinha, Recko cofounder and CEO.

    Recko was created with the goal of providing financial stability to businesses with significant transaction volumes, such as e-commerce platforms, insurance companies, and banks, by automating the entire reconciliation process. It ensures that each transaction is recorded and that all settlements are completed on time because it is an independent third-party transaction reconciliation layer.

    “This also helps when customers have to be refunded as we use many different ways to make a single payment these days (including wallets, vouchers, gift cards, net banking and CC),” added Prashant Borde, cofounder and CTO at Recko.

    Besides reconciliation, Recko also helps businesses in commission calculation, Payout creation, and reporting, to aid businesses to track, manage and account money end to end.

    Recko’s current team consists of 60 people with extensive experience working for e-commerce and fintech companies such as Flipkart, Amazon, Nutanix, PhonePe, Ola Money, Razorpay, and others.

    Recko – Logo

    Recko's Company Logo
    Recko’ s Company Logo

    Recko – Founders and History

    IIT Gandhinagar alumni Prashant Borde and Saurya Prakash Sinha launched Recko in 2018.

    Founders of Recko - Prashant Borde and Saurya Prakash Sinha
    Founders of Recko – Prashant Borde and Saurya Prakash Sinha

    Prashant and Saurya are serial entrepreneurs and have have robust industry experience.  Prashant Borde co-founded shared computing platform GridAnts in 2012, which was later renamed Cubeit. The platform was acquired by Myntra in 2016, after which Prashant joined Jio.

    Saurya worked for industry leaders like Flipkart and Phone Pe. In 2015, Saurya co-founded urban logistics and on-demand delivery platform ‘Townrush’, which was later acquired by Grofers. Saurya joined Grofers as AVP(product) after the acquisition of Townrush.  In 2017, Saurya founded Recko along with Prashant.

    The duo had hands on experience of developing processes that aided the product and finance teams in contributing to the company’s growth and accelerated financial governance. This led them to discover that organizations of all sizes battle to keep track of payments and face manual restrictions when it comes to reconciliation, computations, and scaled monetary operations management. Thus  Saurya and Prashant decided to intervene and help businesses to manage their finances better by simplifying reconciliation, commission calculation, Payout creation, and reporting.

    According to its founders, Recko reconciled transactions totaling $2 billion in its first year of business. Grofers, Dunzo, FreshMenu, and Meesho are just a few of its clients. It also has different monetizing methods in place, depending on the client’s needs, including volume and per-transaction costs.

    Following are some of the primary gaps Recko is trying to close –

    • Unstructured data in large quantities
    • Use of a large number of people
    • Transparency and traceability of operations are lacking.
    • Time and expense spent on reconciliation have grown.

    AI plays a role in resolving these issues on various levels. First, algorithms aid in the extraction of relevant information and analysis from more than 80% of data, which is critical in the financial domain because fintech models would be unable to function without data.

    Furthermore, because they can’t always trace an error back to its source, most organizations set aside a specific proportion of revenue error to accommodate for reconciliation checks. To close this gap, Recko automates the reconciliation process, making it possible to track financial data throughout its full lifecycle. It accomplishes this by utilizing APIs to link with payment gateways, banks, and merchant order management systems, allowing firms to track receivables and uncover settlement problems. According to Recko, this reduces manpower investment by 50 percent to 60 percent.

    Recko – Mission and Vision

    Recko’s mission statement says, “Recko was started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation. Today’s businesses need a collaborative interlock between their finance, product, and business functions to grow exponentially and stay ahead of the competition. Be it reconciliations, payment operations or complex commission calculations; Recko does it all.”


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    Recko – Products and Services

    • Reconciliation –  Bringing your company’s transactions up to date in terms of accuracy, efficiency, and speed.
    • Commission Calculation – Automate your entire charge calculating procedure and keep track of external payment SLAs.
    • Payout – To disburse payments to customers and subcontractors, the company integrates easily with payment partners.

    Recko – Business Model & Revenue Model

    Recko is a B2B company, and earns revenue by charging subscription fee from its clients.

    Without writing a single word of coding programs, Recko allows financial teams to ingest, enrich, and reconcile millions of transactions in hours rather than days. Recko cuts labor by 50 to 60 percent while keeping a close eye on transactions to guarantee money goes to the right parties at the right time with the correct deductions.

    Recko is now processing enormous amounts of transactional data to digitize financial control within organizations, as well as developing Machine Learning models to detect abnormalities, risk, and intelligence in the money flow.

    Recko – Revenue and Growth

    The revenue for the Fiscal Year 2019 was USD 388K, up from USD 186K in the previous year. Recko’s customer’s includes top marketplaces like Grofers, Meesho and Dunzo.

    Recko – Funding, and Investors

    In its latest round of Series A funding raised on April 2020, Recko received $ 6 million. Vertex Ventures SEA and India led the financing, with Prime Venture Partners joining as an existing investor. Here are Recko’s funding details-

    Date Round Amount Lead investors
    Apr 2, 2020 Series A $6M Vertex Ventures Southeast Asia & India
    Aug 27, 2019 Seed Round
    Jun 26, 2019 Seed Round $1M Prime Venture Partners


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    Recko – Competitors

    iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.

    Recko – Challenges Faced

    The product needed to be stable because the company was working with extremely large data volumes. As they add features to the product, it continues to evolve. The aim is that the number of problems and inconsistencies will decrease as time goes on. Since the platform handles finances, the team at Recko needs to be extra careful so that nothing goes wrong.

    “We needed to be precise, and we needed to be correct at scale. The crew spent a significant amount of time double-checking the figures.”, the Recko CEO said.

    On the technology side, figuring out how to process these transactions was a significant issue for everyone on the team, since this used to take them over 3-4 days to handle more than 50-60 million transactions. They can now complete it in 30 minutes.

    ” for reconciliation, we are almost running at 100 million transactions in one hour. So the systems are becoming much faster. The idea is how do we do this at a much cheaper cost and faster. So this is where a lot of investment is going in,” said the CEO, Saurya Prakash Sinha.

    Supporting scale was one of the issues they confronted. To make scale and security a basis in the architecture, Prashant says they had to redo a major portion of the first iteration.


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    Recko – Future Plans

    “As we onboarded new customers, we realized that businesses looked at data very differently across industries. We did not want to leave any stone unturned, but we had a mission — to give the best of it. We added analytics, custom reports, commission calculation, and other integrations including storage services, payment gateways, and banks,” says Prashant.

    The team quickly began working with clients from various industries and geographical places. Recko introduced geographies such as Southeast Asia and the European Union. Versioning was also released to support audit logs and time travel capabilities that needed to be reworked to allow future growth.

    “We are planning to open APIs as well so that they can be integrated deeper into companies’ tech stack to solve a multitude of problems. Our long-term goal is to provide enough insights that enable businesses to make financial decisions in real-time,” says Prashant.

    Recko – FAQs

    What does Recko do?

    Recko is a Software as a service reconciliation artificial intelligence-based software that assists finance teams at eCommerce marketplaces and transactional platforms in keeping track of the entire transaction cycle and business deals in order to avoid slipping and tripping hazards.

    When was Recko founded?

    Prashant Borde and Saurya Prakash Sinha launched Recko in 2017.

    Which companies do Recko compete with?

    iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.

  • Ezetap – End-to-End Digital Payment Solutions

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Ezetap.

    With mobile phones and applications changing the digital landscape, businesses have acknowledged the need for a shift in how they serve their consumers. Mobile point of sale programs, also known as mPOS apps, are becoming increasingly popular, according to industry estimates. Because of technological advancements in Bluetooth and Wi-Fi connectivity, mPOS adoption has been extremely successful all over the world including India. Bangalore-based startup Ezetap is a major mPOS solution provider in India. Here is more about Ezetap, the startup’s journey, and its functions.  

    Ezetap – Company Highlights

    Startup Name Ezetap Mobile Solutions Private Limited
    Headquarters Bangalore, Karnataka, India
    Industry Financial Services, Software, FinTech, Point of Sale, Mobile Payments
    Founders Abhijit Bose, and Bhaktha Keshavachar
    Founded 2011
    Current CEO Byas Nambisan
    Website www.corp.ezetap.com

    Ezetap – Latest News
    What is Ezetap?
    Ezetap – Name, Logo, and Tagline
    Ezetap – Founders and History
    Ezetap – Mission and Vision
    Ezetap – Partnerships
    Ezetap – Business Model
    Ezetap – Revenue and Growth
    Ezetap – Funding and Investors
    Ezetap – Acquisitions
    Ezetap – Competitors
    Ezetap – Challenges Faced
    Ezetap – Future Plans
    Ezetap – FAQs

    Ezetap – Latest News

    As of February 2018, Ezetap announced the launch of EzeSmart, a smart GPRS gateway with Aadhaar payment and eKYC that is fully accessible.

    EzeSmart, which is based on Ezetap’s global payment acceptance platform, is the first POS terminal in the country that can take all types of payments, including UPI, Bharat QR, and Aadhaar Pay. It can also take payments from a variety of mobile wallets as well as credit and debit cards. It’s a smartphone-integrated terminal that lets companies run any of their system apps on it.

    The company stated to the press that EzeSmart is tailored to support the strategic and technical needs of various industrial sectors, including govt., by allowing a person with an Aadhaar-linked bank account to transact conveniently by simply touching their finger on the device’s fingerprint reader. This allows microfinance companies who deploy this terminal to provide services to rural consumers and accept payments online.

    What is Ezetap?

    Ezetap is one of the first companies that came up with digital payment solutions in India. The company’s first product launched in 2013, was an mPOS card reader that could be connected to a smartphone via the audio jack. Currently, Ezetap has a variety of digital payment solutions that let businesses accept digital payment seamlessly.  Ezetap offers tailor-made payment solutions for different sectors like small and large retail shops, eCommerce and logistics companies, and government organizations.

    From businesses to cab drivers to supermarkets and pizza delivery drivers, the technology allows anyone to accept cards. Online retailers, insurance companies, restaurants, and hotels are among the clients of the company.

    Ezetap started with a single payment offering and pivoted to a SaaS model in 2020. Ezetap’s payment solutions come with many attractive features like multibank acquiring and auto-reconciliation and offer a variety of value-added services that businesses can opt for.

    Ezetap – Name, Logo, and Tagline

    Ezetap has made making and receiving payments as easy as a tap. That’s where the company name is derived from.

    Ezetap's Company Logo
    Ezetap’s Company Logo

    Ezetap’s tagline is, “Transforming the world of payments”.

    Ezetap – Founders and History

    Ezetap was founded in 2011 by Abhijit Bose and Bhaktha Keshavachar. Both the founders had previous expertise in payments and hardware firms, and they merged their talents, skills, and knowledge to create this solution.

    Abhijit Bose who served as the CEO of Ezetap exited the company in 2018, after which the then CFO of Ezetap, Byas Nambisan took over as the CEO. Presently Byas Nambisan is the CEO of Ezetap.

    In 2019 Bhaktha Keshavachar also exited Ezetap to start his own deep tech startup, Chara Technologies.

    Founders of Ezetap - Abhijit Bose and Bhaktha Keshavachar
    Founders of Ezetap – Abhijit Bose and Bhaktha Keshavachar

    At the start of the decade, Internet connectivity and smartphones were becoming commonplace in India, and e-commerce companies were gradually gaining popularity. Ezetap founders Abhijit Bose and Bhaktha Keshavachar spotted an opportunity to make payments more widely accepted in India. Ezetap became one of the first startups to try to convert Cash on delivery shipments to electronic payments, which was one of the earliest application cases for Ezetap in the year 2013.

    “We built an EMV-compliant payment device that could take payments in conjunction with a commercially available smartphone and a card reader designed and assembled in India. We also created a payments SDK that would work behind a company app, hiding the complexity and compliance rigmarole of payments behind the ‘pay’ button,”  Bhaktha Chaterjee, Head of Products at Ezetap.

    The company chose to stop producing its own gadgets in India in 2018 and instead started sourcing them from overseas manufacturers. The Ezetap team is highly focused on improvising its services, and there are even instances where Ezetap team members accompanied e-commerce delivery agents to the doorsteps of end-users to collect feedback on the payment experience.

    Ezetap – Mission and Vision

    Ezetap’s mission is to empower businesses to receive payment seamlessly via any mode of payment.

    Ezetap’s mission statement says, “Our Mission is to be the single platform through which businesses complete any financial transaction with their customers, supporting every instrument and method that those customers want to use”


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    Ezetap – Partnerships

    Ezetap’s Universal payments banking partners are Citibank, HDFC Bank, American Express, Axis Bank, ICICI Bank, Mashreq Bank, RBL Bank, State Bank of India, and Yes Bank. The State Bank of India also partnered with Ezetap as its MPOS partner, with the goal of expanding electronic payments and micro-ATM to every corner of the country. However, this SBI-Ezetap partnership came to an early end. Recently Ezetap partnered with Axis Bank for Launching the My Vyapaar app, an app dedicated to retail businesses. The app comes with many features like attractive buy now pay later options and encourages digital payment by offering exciting rewards.

    Ezetap – Business Model

    Ezetap pivoted to a Software-as-a-Service business model, allowing retailers to accept transactions online via physical cards, internet payments, and mobile wallets with a single click via UPI, at a time when PoS firms make money from transaction fees.

    The startup has altered the payment procedures of brick-and-mortar merchants, e-commerce players, enterprises, government agencies, and financial inclusion institutions using a Software-as-a-Service payments system.

    Ezetap – Revenue and Growth

    Ezetap’s operating revenue increased by 3% to Rs 45.06 crore in 2017-18, up from Rs 43.77 crore the previous year. According to the papers, the net loss increased to Rs 40.47 crore from Rs 30.71 crore during the period. From Rs 78.69 crore to Rs 92.17 crore, the company’s expenses climbed by 17%.

    During the time, employee benefit expenses, such as provident fund, gratuity, and compensated absences, increased by 14% to Rs 33.33 crore from Rs 29.01 crore.

    For the fiscal year 2017-18, total revenue was Rs 51.70 crore, up 7.77 percent from Rs 47.97 crore in 2016-17.

    As per some reports, Ezetap’s valuation on June 2021 is $126 Million.


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    Ezetap – Funding, and Investors

    Date Round Amount Lead Investors
    Mar 7, 2018 Venture Round Prime Venture Partners
    Aug 23, 2017 Series D $16M
    Aug 7, 2015 Series C $23.5M Social Capital
    Mar 20, 2014 Funding Round
    Feb 20, 2014 Series B $8M Helion Venture Partners
    Nov 1, 2012 Series A $3.5M Social Capital

    Ezetap – Acquisitions

    Acquiree Name About Acquiree Date Amount
    FortunePay FortunePay offers comprehensive end-to-end electronic payment platforms and services to acquiring banks and merchants. Jun 20, 2017
    Clinknow The Best Way To Find Shoppers, Not Just Window Shoppers. Jun 2, 2014

    Ezetap – Competitors

    The top competitors in Ezetap’s competitive set are Mswipe, Innoviti, Mosambee, Pine Labs, Payswiff, ePaisa, Bijlipay, MobiSwipe, Yoyo Wallet, Obopay, STC Pay, and PayRange.

    Ezetap – Challenges Faced

    According to Ezetap CEO Byas Nambisan, the traditional challenge was that payments have the friction of MDR charge that requires a specific device and adoption of some software technology. And the company has been at forefront of it, for example driving down the cost of the device. When the company first got into this business, there wasn’t any device available for less than 70 USD. Ezetap was the first to get it below the 50 USD point, which was 3000 INR at that point in time. Now it’s for 800-1000 INR and less, for the device.

    There were many merchants who weren’t that ready for the deployment of this mode of payment which also served as a challenge for them. But now, as everything is turning into a digital platform, whether they like it or not, merchants have started deploying the usage of digital payment solutions in their businesses to access their customers from all over the world.


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    Ezetap – Future Plans

    Ezetap’s Universal Payments platform is unusual in that it allows businesses to accept any type of payment, anywhere, on any device, with any banking partner of the consumer’s preference. Customers will have a seamless payment experience thanks to a single integration into an organization’s current infrastructure.

    While many large firms, well-known eCommerce, insurance, and mobile companies, have adopted Ezetap and adopted its integrated solution, the company sees great opportunity in developing small and medium enterprises.

    Ezetap – FAQs

    What does Ezetap do?

    Digital payment solutions are developed by Ezetap Mobile Solutions. Ezetap offers a variety of options like POS, mPOS, UPI, and SMS pay options, kiosks with payment modules, etc.

    When was Ezetap founded?

    Ezetap, a Bengaluru-based startup, was founded in 2011 by Abhijit Bose and Bhaktha Keshavachar.

    How does Ezetap make money?

    Ezetap is a SaaS company and earns money from subscription fees.

    Which companies do Ezetap compete with?

    The top competitors in Ezetap’s competitive set are Mswipe, Innoviti, Mosambee, Pine Labs, Payswiff, ePaisa, Bijlipay, MobiSwipe, Yoyo Wallet, Obopay, STC Pay, and PayRange.

  • ScoopWhoop – Ruling Internet With the Most Entertaining and Creative Content!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ScoopWhoop.

    Instagram, Youtube, Facebook, Whatsapp, Reddit, and the list goes on when it comes to platforms for content creation and sharing. Over the past decade, the creative content curation and creation mechanisms have transformed the digital media and audiences seem to be enjoying the quick accessibility and easy sharing format that contemporary technology offers us today. It is difficult to create content that can go viral, keeping in mind the number of subjects that are put up on social media by various websites. And then came on a website called ScoopWhoop which became an overnight sensation today is one of the largest internet media and News companies in India. Read About ScoopWhoop Company Profile, Founders, Competitors, ScoopWhoop Revenue, Business Model, Funding, Growth, Logo etc.,

    ScoopWhoop started in August 2013 by six colleagues who are also Indian Institute of Mass Communication alumni namely, Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh, and Suparn Pandey. ScoopWhoop is one of the most popular internet media companies in the country that enables its users to discover, create and share specific stories as per their interests. It mainly focuses on sections and areas like life, news, humor, travel, sports, food, foreigners, and more. The company has been acquired by The Good Glamm Group, the parent company of the Mumbai-based D2C beauty brand, MyGlamm, on October 20, 2021, Wednesday.

    ScoopWhoop – Company Highlights

    Company Name ScoopWhoop
    Headquarters New Delhi
    Industry Media & Entertainment
    Founders Sattvik Mishra
    Founded 2013
    Funding ~$5.6 million (September 2021)
    Acquired by The Good Glamm Company on October 2021
    Website scoopwhoop.com

    ScoopWhoop – About How it works?
    ScoopWhoop – Founders
    ScoopWhoop – How did it start?
    ScoopWhoop – Revenue Model & Business Model
    ScoopWhoop – Competitors
    ScoopWhoop – Funding
    ScoopWhoop – Growth
    ScoopWhoop – Future Plans
    ScoopWhoop – FAQs

    ScoopWhoop – About How it works?

    ScoopWhoop is a company that provides social news and entertainment. They have a channel that provides remedies on social concerns while also having listicles on current affairs, politics, sports, etc. ScoopWhoop got its inspiration from the global trending website Buzzfeed, but ScoopWhoop came with the vision to provide the local Indian audience content which is relatable and based on Indian themes.

    Scoopwhoop logo
    Scoopwhoop logo

    ScoopWhoop is for the people who are bored at work and just desire to pass their time with some entertaining posts, which is easy to comprehend. Their main target audience is 15-35 age groups of people, who are constantly using social media for entertainment, and ScoopWhoop provides news with witty and funny listicles for people, which draws them regularly to their pages and channels.


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    ScoopWhoop – Founders

    Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Saransh Singh, Suparn Pandey and Debarshi Banerjee are the Founders of Scoop Whoop.

    ScoopWhoop Founders
    • Sattvik Mishra, who completed Bachelor’s in Computer Application from Symbiosis International University in 2008. Later, Mishra did Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi.
      He then started working at Webchutney as a Trainee Writer and later got promoted as Associate Creative Director. He worked at Webchutney for 4 and a half years before becoming the CEO of ScoopWhoop.
    • Sriparna Tikekar is the Chief Content Officer at ScoopWhoop is also the co-founder of ScoopWhoop.
    • Rishi Pratim Mukherjee, who did Masters in English from the University of Calcutta, also did Post Graduation Diploma in Advertising, Applied Communication and Public Relation from IIMC, New Delhi, and securing the second position with 71%. He worked as a Client Services Director at Webchutney for one year and eight months before becoming the Co-founder & COO at ScoopWhoop in December 2013.
    • Debarshi Banerjee is the Co-founder and Chief Product Officer at ScoopWhoop. He did B.A in History from Presidency College, Kolkata. After this, he did M.A from the University of Kolkata in 2010. He worked as a Web Developer at Conrad Green, Grasshoppers and Digivaasi and then as Technology Lead at Digivaasi. He joined ScoopWhoop in August 2014.
    • Saransh Singh did Bachelor’s in Mass Media from St.Xavier’s College, Mumbai and then went on to study Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi. He worked at Webchutney for 9 years and 10 months; he started there as a Visualizer, then as Art Director and got promoted to Senior Art Director. He is now the co-founder and CEO of ScoopWhoop.
    • Suparn Pandey did BBA Jagannath International Management School, New Delhi before studying Post Graduation Diploma in Advertising and Public Relation from IIMC. He started working at ScoopWhoop as managing editor and co-founder in December 2013.
    Scoopwhoop Startup Journey

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    ScoopWhoop – How did it start?

    Buzzfeed became one of the most trending online platforms globally. The founders saw that online media was gaining popularity and to utilize their creative minds, they started the website ScoopWhoop as a side project.

    Sattvik and Rishi planned while drinking to write an article on “If Game of Thrones is made in India, who would play what?” They wrote listicles at night for ScoopWhoop and continued their regular jobs in the day. Three months to ScoopWhoop, it already had 4 million users. Soon after this, large media companies came with big offers to ScoopWhoop; this encouraged the co-founders to make ScoopWhoop a full-time project.


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    ScoopWhoop – Revenue Model & Business Model

    The company that has channels and pages on Youtube, Instagram, and Facebook, gains revenue through advertisers and sponsored stories. ScoopWhoop usually charges a lakh and a half for each story they do for a brand. But, they usually have a 3 post deal with the brands. So one can imagine the money this venture earns just with their social reach which can make a story/video viral just with a click of a button and without even putting a single advertisement on their website.

    ScoopWhoop – Competitors

    As sharing online is becoming easier, it is becoming more difficult to maintain pages and channels in digital platforms by having trending and original content for the audience. Buzzfeed India, MensXp, The Logical Indian, The Quint, etc are some of the popular pages that are competing for neck-to-neck with ScoopWhoop because all of these are behind the same target audience- the new-age millennials.


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    ScoopWhoop – Funding

    To date, ScoopWhoop is believed to have a funding amount of $5.6 million. ScoopWhoop received funding of INR 10 crores from Bharti Softbank in October 2014. In November 2015, Kalaari Capital invested $4 million in ScoopWhoop. In February 2016, ScoopWhoop raised $1.5 million from Ignite World.

    ScoopWhoop – Growth

    • Has a team of more than 200 employees.
    • Has more than 5 million followers on Facebook.
    • Has over 1 million followers on its YouTube Channel.
    • Has more than 165.6K followers on Twitter.
    • Launched two new platforms for specific audiences- Vagabomb and Gazabpost.
    • Successfully added flight content on its application.

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    ScoopWhoop – Future Plans

    “We don’t care where people consume our content, as long as they do! We are completely platform-agnostic.”  Says Sattvik, Founder, ScoopWhoop

    Sattvik also rightly pointed out that with the advent of Reliance Jio and the deeper penetration of smartphones in the society and the country at large, network connectivity is going to be the next game-changer in the content creation industry. This effectively points to the fact that in the coming years’ video content is going to be the most popular form of taking in content by the users. The users here are mainly the millennials because they account for most of the target audience who would like to take in creative video content that possibly passes their time in the most interesting manner.

    Also read: Roposo – A platform to express and explore Passion for Fashion

    ScoopWhoop – FAQs

    Who are the Founders of ScoopWhoop?

    ScoopWhoop was founded  by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey in 2013.

    What is Scoop Whoops’ Revenue?

    Scoop Whoop generates around $2.4 million in Revenue. It usually charges around 0.5 lakh for each story they do for a brand.

    How much funding ScoopWhoop has raised?

    ScoopWhoop is believed to have a funding amount of $5.6 million till date. Its investors include Bharti Softbank, Kalaari Capital, Ignite World.

    How does ScoopWhoop Make Money?

    ScoopWhoop usually charges around half lakhfor each story they do for a brand. But, they usually have a 3 post deal with the brands. So, the money this venture earns just with their social reach.  Scoop Whoop generates around $2.4 million in Revenue.

    Who are ScoopWhoop’s Competitors?

    ScoopWhoop’s competitors are Storypick Media, BuzzFeed, Dainik Bhaskar Group, MensXp, The Logical Indian, The Quint.

    Who is ScoopWhoop’s CEO?

    ScoopWhoop’s CEO is Sattvik Mishra.

    Is OK Tested part of ScoopWhoop?

    ScoopWhoop Media is an Internet media company. It runs three different publications, ScoopWhoop, Scoopwhoop Hindi, Ok Tested, Scoopwhoop Unscripted and Vagabomb.

  • CareerLabs: Building a Road Map of Success for College Graduates

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CareerLabs.

    Bangalore-based CareerLabs is an EdTech platform helping young professionals and college graduates build a concrete road map for their careers. It is India’s first Profile-Building Platform to help students prepare for their professional life beyond college. The startup has conducted more than 150 Recruitment drives and partnered with various other industry leaders like DR. Reddy’s, HelloIntern for exclusive programs that bring students closer to the industry and provide direct Job Opportunities.

    StartupTalky interviewed Mr. Santosh P N (Co-founder & CEO, CareerLabs) to get insights into the startup story and the roadmap of the organization. In this article, you’ll know how Byju’s ex-team founded CareerLabs, its business model, future plans, and more.

    CareerLabs – Company Highlights

    Startup Name CareerLabs
    Founders Santosh P N (CEO), Krithika Srinivasan (Director, Service delivery)
    Headquarters Bangalore
    Founded 2019
    Industry Edtech
    Website thecareerlabs.com

    CareerLabs – About and Vision
    CareerLabs – Market Opportunity
    CareerLabs – Inspiration and Idea
    CareerLabs – Product/Service & USP
    CareerLabs – Founders and Team
    CareerLabs – Name, Tagline and Logo
    CareerLabs – Business Model & Revenue Model
    CareerLabs – Startup Launch
    CareerLabs – Challenges Faced
    CareerLabs – Funding & Investors
    CareerLabs – Competitors
    CareerLabs – Tools used to run the startup
    CareerLabs – Awards and Achievements
    CareerLabs – Future Plans
    CareerLabs – FAQs

    CareerLabs – About and Vision

    CareerLabs is on a mission to enable 1 million students to learn and earn better with the necessary guidance. Most students in college aspire to land their dream job, but due to the lack of industry-relevant skills, they end up in the wrong placements. Students in their initial careers need hand-holding; at CareerLabs, the team offers students more than six courses that fit their interests and strengths with its career recommendations track. It is a year-long journey that students take up with CareerLabs and with real-time projects and hands-on experience at the end of the courses. These projects and experiences help students kick start their careers.

    CareerLabs Growth
    CareerLabs Statistics

    CareerLabs – Market Opportunity

    CareerLabs services undergrad college students to pursue up-skilling towards higher studies and placements. This is enabled through courses, test preparation classes, consulting services, and self-learning modules. It caters to all graduate students across India. The opportunity size for this market in India is $2.51 Billion that covers skilling, certification, and higher education.

    In the next five years, the market opportunity of Career Labs is –

    CareerLabs Industry Details
    CareerLabs Market Opportunity

    CareerLabs – Inspiration and Idea

    PN Santosh (Co-Founder/CEO,) Krithika Srinivasan (Co-Founder/Director service delivery), and Prasanna (VP, People & Process) have been part of leadership roles at Byju’s. Santosh was one of the founding members of Byju’s from 2008 to 2019. He was also the first student of Byju’s in 2007 and first employee in 2009. The relationship with Byju’s goes long. Santosh was looking after the entire test preparation domain in Byju’s where he was helping students with GRE, GMAT, MBA admission in India & abroad, and anything related to college students going for a master’s program.

    Krithika, now Co-Founder and Director of Service Delivery at CareerLabs, joined Byjus where she used to take care of Admission Consulting services. Krithika is a double master’s from the University of Michigan and also India’s only Harvard-certified admission consultant. Prasanna who later joined the team at Byju’s is an IIM Bangalore graduate and was looking after the B2B marketing initiatives.

    Clocking $4 million in revenue and on the way to hitting $10 million, the trio had already built a massive connection with colleges and was actively servicing around 15,000 students for Byju’s. In 2019, this college segment became smaller and smaller as Byju’s started focusing on school students. Whereas, the current founding team of CareerLabs was always determined to serve the college segment. Thus, the decision to start CareerLabs was marked upon in August 2019.

    The idea here was to have a solid focus on college, their students, and help them in their career path, whether it’s a master’s program or getting into a perfect job. They started with a hundred-member team and now have close to 200 members with base offices across Bangalore, Chennai, Hyderabad, Delhi, and Mumbai.

    Santosh PN (Co-founder & CEO) added – “The inspiration was, if you go to any college today, not more than 20% of students want to think about a master’s as their primary choice after graduation. Majority of the students are looking for jobs, and it’s understandable. Many of them would have taken a bank loan to do a master’s for graduation, a family situation, or might be looking for a break. All of this pushes them towards taking up a job. So many college TPO, Principals, Chairman, and students came to us and asked, why don’t you help our students in terms of getting a good job, because that is a primary requirement”

    CareerLabs – Product/Service & USP

    CareerLabs predominantly works with pre-final engineering college students where the students join its flagship one-year-long profile builder program.

    CareerLabs - Service/Product
    CareerLabs Profile Builder Platform
    1. Career Discovery & CareerWizard: When students sign up for the program, the team at CareerLabs first moves them from confusion to clarity. They help students understand the best-suited platform. They call this step Career Discovery. What happens in the space is, students take a bunch of diagnostic tests, the data is fed into the recommendation engine called CareerWizard. This helps the team to map the data to the right career track. It’s an AI-based recommendation engine. Krithika (Co-founder) is the brain behind the design and modeling of this engine.
    2. CareerLabs has successfully built some attractive models, where the moment a student enters the platform, the model can map the student to a cohort of students in the last few years. Based on this data, it recommends the top six career options, which are the students’ best fit.  
    3. This journey is mostly completed in the 3rd year of college; now, when students enter their 4th year, they have to decide whether they want to go for a job or go for a master’s program. Depending on their decision of a job or a master’s program, CareerLabs prepare them accordingly.
    4. For instance, in the case of employment, CareerLabs does the finishing school aspect where the team focuses on actual soft skill training, technical interviews, and prepare for the recruitment drive they conduct on their platform.
    5. In a master’s program, the startup prepares the students for entry-level exams like GRE, GMAT, etc., and helps them get into a good and best-fit master’s college.

    USP of CareerLabs: It has 55+ career tracks on its platform and the team works with the industry with relevant industry-related content on the platform. The recommendation engine has been a huge hit amongst the students, one of the major reasons why they sign up for programs with CareerLabs. It is the only platform in India that is focused on providing end-to-end solutions to help students build their Profile for various goals in Higher Studies and Placements.


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    CareerLabs – Founders and Team

    PN Santosh (CEO) and Krithika Srinivasan (Director service delivery) are the founders of CareerLabs.

    • Santosh drives Revenue and growth
    • Krithika drives Service Delivery and Operations
    • Prasanna drives People and Platform Product
    • Current team size: 200+ Employees
    Founders of CareerLabs
    CareerLabs – Founders and Team

    Commenting on the work culture and hiring nature of CareerLabs, Santosh said –

    As a team who has been inside BYJU’S and seen growth, we knew from day 1 that the right culture and right values with aggressive growth are the foundational DNA of CareerLabs. When we are working directly with students and hand-holding them to craft their careers we cannot afford mistakes. Hence the culture is highly individual ownership driven that enables us to scale holding the right values.

    When it comes to career options, students need to explore, experiment, and then decide the right path. What better way to do it than in a Lab, that lets them experiment and explore their Career options before deciding, with proper guidance. Thus ‘CareerLabs’ – the go-to place for all your career needs.

    #Discover #Explore  

    CareerLabs – Logo

    CareerLabs – Business Model & Revenue Model

    CareerLab’s Products, Services, and Courses are the revenue-generating units of the business. Customers subscribe for the use of its platform and services on an annual basis. It generates revenue through subscription fees.

    It also generates revenue when students take upon the online courses available on its platform. Through the platform, customers upgrade to learning and skilling courses which generate the second part of revenue. Outside of the platform customers directly enroll in its courses which generate the 3rd part of the revenue.

    CareerLabs – Startup Launch

    CareerLabs had a running channel of college partnerships which the team leveraged to engage and onboard the first 100 customers for the flagship profile builder product. Though they had the tools to automate this process, the team decided to opt for a manual approach to get first-hand feedback from each student at each step and of course, correct the workflow and services. This helped them in tweaking their product.

    “Students don’t join us for a course, they join us for a journey”, Santosh added. It’s long and it’s rewarding. This is the basic approach they take up in the platform. Students who enroll, travel this journey as a group with other peers in the program, and hence there is inbuilt community support that drives participation and completion. The user retention is anchored on the DNA of the Platform.

    As a platform for students’ skilling and growth, CareerLabs brings all stakeholders into a single place to let interactions and synergies evolve. This was strategically planned so that they had various engines of teams and platforms running for each stakeholder of this platform. It had a student engagement engine and the team kept scaling their outreach to the level that as of now CareerLabs has reached out to more than 200,000 students and engaged them actively.

    Colleges trust CareerLabs to deliver what it promises due to various strategic moves like the partnership with AICTE. CareerLabs is the official partner of the AICTE NEAT 2.0 initiative under the Ministry of Education, GOI

    There is a Corporate outreach engine that engages and brings in meaningful opportunities for students including exclusive workshops, job opportunities, internships, and industry-led training programs. The startup has conducted more than 150 Recruitment drives, partnered with various other industry leaders like DR. Reddy’s & HelloIntern, and signed an MoU with Tech Mahindra for exclusive programs that bring students closer to the industry and provide direct Job Opportunities.

    A variant of its offerings is a CareerLabs Assured Placement Program, this program was an instant hit amongst college students.


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    CareerLabs – Challenges Faced

    Just like most initiatives, CareerLabs also faced pandemic challenges. The resolve of the team was to the level that they met the Covid-19 challenge head-on. With so many uncertainties for students and colleges, added to that economic downturn that dried up the job market for freshers, the CareerLabs team worked round the clock to help students in these difficult times.

    While the startup’s revenues also took some hits at an early stage, it recovered well with full digitization of its student engagements and brought one step ahead on adjusting the evolving behaviors and learning patterns of the students. As a brand that is taking students through the journey of Profile Building, CareerLabs’ major challenge was to evangelize the concept of Profile building for students. 90% of students were unaware of this. Students were under the impression that doing a course or a certification can land them a job! This led them to sign up for run-of-the-mill services where they ended up losing money and time.

    CareerLabs started by evangelizing the concept of Profile building through workshops for more than 1.5 Lac students over 1.5 Years continuously both physically and digitally. This was building India’s 1st Profile Building Platform in the form of the ELEV8 App that provides students an experiential journey for students.

    As a startup that is ambitious and rapidly scaling, the team experiments at the frontier opportunities and technologies. One of its experiments that worked well is the recent initiative to organize placement opportunities for more than 3500 students from Engineering colleges in Telangana within a span of 3 weeks.  

    CareerLabs – Funding & Investors

    CareerLabs has raised USD 2.2 Million in its Pre Series A funding (equity funding).

    It will be spending 30% of this funding for technology development (including enhancement of the AI-based recommendation engine and completely automated servicing portal), 40% for new product development (including in house content development, an app for nurturing and servicing the students, and unique product for international markets) and 30% for recent talent acquisition (esp. in product, tech and sales roles).

    CareerLabs – Competitors

    CareerLabs, as a platform, works with students to solve multiple pain points. For each of these pain points, there will be a discrete local competition. But no one can provide a complete holistic end-to-end solution for college students at scale and at an affordable price.

    Hence at a Profile Building Platform level, there is hardly any competition for CareerLabs. Nevertheless, the competitive advantage for CareerLabs comes from a combination of excellence in product, data-driven Intellectual Property. The Profile Builder Product is solutioning at a level that other course solutions providers cannot scale too. The Recommendation engine, which personalizes the entire Profile building journey, ensures students’ right fit and stickiness.

    CareerLabs Competitors
    CareerLabs – Competitive Landscape

    CareerLabs – Tools used to run the startup

    • Leadsquared for CRM
    • CleverTap for Product Data / Marketing Analytics
    • DoveTail for Customer Research
    • Jira for Project Management
    • Exotel / Ameyo for Calling solutions
    • Gsuite for Emails, among many

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    CareerLabs – Awards and Achievements

    CareerLabs was awarded the Future of Workforce award in 2020 for the APAC region in the APAC EdTech Competition.

    CareerLabs – Future Plans

    “Sustained, aggressive Growth is our mantra as we head towards directly impacting and working with 1 Million students to help them learn and earn better” Santosh added.

    CareerLabs is expanding geographically across all regions in India with centers coming up in Delhi, Mumbai, and Hyderabad.

    It is expanding its product portfolio to help Engineering, BBA, and soon Commerce students and colleges. Apart from this, the startup also plans to expand into various higher education admissions spaces across specializations.

    The CareerLabs ELEV8 app is going to do what BYJU the learning app did in the School space. The app is providing a solid platform for students to explore, build a profile and apply to jobs and internships in a single place. The added advantage of the app is the unique Higher education options and exploration built in to cover end-to-end requirements for students.

    CareerLabs – FAQs

    What is CareerLabs?

    CareerLabs is India’s first Profile-Building Platform to help students prepare for their professional life beyond college.

    Is CareerLabs an Indian Company?

    Yes. Careerlabs is an Indian company headquartered in Bangalore, India.

    Who founded CareerLabs?

    PN Santosh (CEO) and Krithika Srinivasan (Director service delivery) are the founders of CareerLabs.

    How does CareerLabs make money?

    CareerLab’s Products, Services, and Courses are the revenue-generating units of the business. Customers subscribe for the use of its platform and services on an annual basis. It generates revenue through subscription fees and also by selling its courses online.

    How much funding has CareerLabs raised?

    CareerLabs has raised USD 2.2 Million in its Pre Series A round.

  • RevFin – Bringing Financial Inclusion In tier II and III Cities

    RevFin is a financial technology (Fintech) startup which is aimed at building the world’s most advanced digital lending platform. The platform will be used to underwrite and manage consumer loans to finance clean technologies through our own NBFC.

    Through the unique approach to underwriting, rich value proposition, and a differentiated distribution model, RevFin plans to build a lending book of INR 500 Crore ($45 Million) in the next 5 years, with ROE of 20%+.

    Their vision is to create a lending platform that is agnostic of language, literacy, geography, and culture. Once the platform has been proven successful, they will use it to rapidly scale the lending book in India while leveraging the platform in other geographies.

    Currently they have financed E- Rickshaws in West Bengal (Kolkata), Bihar (Muzaffarpur), UP ( Jhansi, Saharanpur, Bareilly, Lucknow, Sultanpur, Ghaziabad, Noida), Uttarakhand (Dehradun), Punjab (Ludhiana, Amritsar, Jalandhar), Rajasthan (Dausa), Haryana (Hisar) and Delhi.

    It now plans to expand to Maharashtra, Gujarat and some more towns in UP. It has partnered with six manufacturers of electric vehicles, who have dealership presence in over 10 cities/towns in India. The collections rate is over 100% and has pipeline for loan demand of over INR. 10 crores a month.

    RevFin – Highlights

    Startup Name RevFin
    Headquarter NewDelhi
    Founder Sameer Aggarwal
    Sector Fintech
    Founded 2018
    Parent organization Revfin Services Pvt. Ltd.

    RevFin – Industry Details
    RevFin – Founders
    RevFin – The Idea and starting up
    RevFin – Name, Tagline, and Logo
    RevFin – Product
    RevFin – Business and Revenue Model
    RevFin – Customer Acquisition
    RevFin – Funding
    RevFin – Challenges
    RevFin – Advisors and Mentors
    RevFin – Acquisitions and Merger
    RevFin – Awards & Achievements
    RevFin – Future Plans
    RevFin – FAQs

    RevFin – Industry Details

    Consumer lending market in India is over $300 billion. Currently, over 3 lakh electric three wheelers are sold in India and over 1 lakh electric two wheelers. Taking average financing of INR. 1 lakh for electric 3-wheelers and INR. 50,000 for electric 2-wheelers, the market in which RevFin is operating stands at INR 5,000 crores. This market has very poor availability of financing and in our opinion; the market can grow 10-15X in the next 10 years.

    RevFin – Founders

    Revfin is founded by Mr. Sameer Aggarwal. Sameer is an alumnus of IIT Kharagpur and has worked in consumer lending for 13 years, most of which were spent working in London with HSBC.

    Sameer has worked in both prime and subprime lending space. During time in HSBC, he has worked in UK, France, Turkey, Egypt, UAE, Hong Kong, Australia, Philippines, USA, Canada, Mexico and Brazil. He has wide ranging experience in organization strategy setting, fund raising, managing large cross functional/site teams and converting a traditional lending business to a platform based digital business.

    RevFin – The Idea and starting up

    Being a part of the fintech industry in the UK, Sameer had the opportunity to experiment with many unique ideas. While researching the Indian market, he found three clear trends –

    • Consumer fintech companies were focusing on lead generation, but not on lending;
    • Lending fintechs were focusing on SMEs, not on consumers; and
    • There was very little use of technology, analytics and alternative data/techniques.

    All of the above gave rise to the idea of Revfin. At the same time, their core lending focus was on retail consumers.

    As they started their operations, they got an early opportunity to test lending in electric three-wheeler market. This market did not have organised finance available at a national level. So, they tied up with some manufacturers to test the scale and ease of the market. They realised that there is huge untapped potential in the market and the players in the market are working with them to develop the complete ecosystem for manufacturing, sales and financing of such vehicles.

    Friends and family were not very pleased initially for Sameer as he gave up his job in London. However, once the decision was made, all of them have come out to help him build the company. Many people, including the investors and other startup founders, encouraged him and provided him with a lot of insights and advices.

    When I came up with the idea, I was clear that our company will completely revolutionise the way lending in done. Therefore, the first name that sprang to my mind was Revolution in Finance. Later, we chopped it to RevFin.

    Revfin Logo

    When they started designing it, they wanted to use the rupee symbol and modify it to make it unique. Finally, after trying several versions, the logo had been created in such a way that it represents the rupee (for loans) but also ‘R’ in both Hindi and English. Since it’s an ‘R’, it also represents Revfin.

    They realised how difficult it is for people to get a loan. Also loans are not very accessible for most people as they get declined by banks and other institutions. To be true to their objective of financial inclusion, their loans must be Convenient (to apply and process) and Accessible (high approval). Hence RevFin – Convenient, Accessible Loans!

    RevFin – Product

    Revfin provides 2 types of loan.:

    The first is a regular personal loan. This loan can be taken for a variety of purposes and is paid back in equal monthly installments.

    The second, RevLoan, is an unsecured credit limit that you can use at any time per your need. In this, you can draw down any amount in denominations of INR 1,000 up to your credit limit.

    Revfin product

    The platform is very focused on use of technology, analytics and alternative techniques like Psychometrics, Biometrics and Gamification. The platform is accessible through web, iOS and Android App.

    RevFin – Business and Revenue Model

    The RevFin business model is very simple. A customer applies for a loan. The company charges a small fee and interest to every customer who is approved a loan.

    Three strong points which makes RevFin unique are:

    • The digital lending platform uses alternative data and techniques to make lending decisions. This helps increase approval rates and provide loans to even those who do not get loans from traditional institutions.
    • Distribution of loans in a very under penetrated market
    • Unique features like Gamification that are designed to help customers be financially prudent and RevLoan which helps them in emergency situations.

    When we first started, we wanted to enter several verticals in parallel. But we decided to focus on one big opportunity to start with and then expand in to other verticals/segments.

    It uses third party data like credit bureaus, KYC checks for loan approval.

    RevFin – Customer Acquisition

    While we are still quite small, our distribution tie- ups with manufacturers is helping us expand quite quickly at a low cost and low risk.


    RevFin – Funding

    Revfin has raised a seed fund round in October 2018 from a group of angel investors. The investment was led by Harash Jain (CEO, Litejoy International and UK-based businessperson), Anil K Goyal (Founder, Anil K Goyal and Associates), Anil Lanba (Senior Technology Executive, EVP Pyramid Consulting) and Krishan B Singh (Investor based in New York).

    The main thing is to show your commitment to your idea through your knowledge, deep belief and also by putting your money in to the mix.

    RevFin raised around $4 mn on October 20, 2021, in a mix of debt and equity round summed up as its Pre-Series A funding round led by Dheeraj Jain, Redcliffe Life Solutions, Let’s Venture Angel Fund, Anuraag, and Ruchirans Jaipuria, Rishi Kajaria and more. With the infusion of the latest funds, the startup is now eyeing to help the low-income consumers of India to embrace EV solutions. Furthermore, RevFin is also planning to expand its operations.

    RevFin – Challenges

    The biggest challenge with our business is to get a modestly educated person in a Tier III town to apply for a loan on an App. The first time they went to a customer they thought they had got it all wrong and that this concept would never work. Soon, they changed their UX simple enough that anyone can understand the process. Also they now ask their distribution partners to help customers understand the process.

    In Tier 3 towns, people find it hard to believe that they can apply for a loan on an app and then actually get the money in their account!

    I had travelled to remote parts of the country to approve loans. This also gave confidence to both the customers and the distribution partners that we were a serious and a real player.

    RevFin – Advisors and Mentors

    In setting up RevFin, Sameer is supported by many strategic advisors/investors, including Fintech executives, accountants and entrepreneurs based in USA, UK, Dubai and India.

    Anil K Goyal – runs a full stack CA/financial advisory practice with Accounting, Tax, Audit, Wealth, FEMA, Company Secretary and Legal verticals.

    Alok Verma – CA based in London, with expertise in private equity, M&As, SMEs

    Harsh Jain – Serial entrepreneur with business in UK, Dubai and India in travel, aviation, electric cigarettes.

    Krishan P Singh – New York based fintech/Investment banking expert

    Anil Lanba – expert in IT services and recruitment, currently EVP at Pyramid Consulting

    RevFin – Acquisitions and Merger

    Revfin acquired an NBFC, Aristo Securities Private Limited in October 2018.

    RevFin – Awards & Achievements

    Revfin is a recognised as a startup by DIPP, Government of India.

    RevFin – Future Plans

    We have tied up with several electric vehicle manufacturers. However, we are still not financing in all the geographies they have dealerships in. Therefore, the next step is to go in to newer geographies of our existing partners. We are also looking at financing electric two wheelers and variants of electric three wheelers.

    RevFin – FAQs

    What is RevFin?

    RevFin is a financial technology startup which is aimed at building the world’s most advanced digital lending platform. Revfin provides 2 types of loan at the moment.

    Who is the founder of RevFin?

    Sameer Aggarwal is the founder of RevFin.

    What are the RevFin loans?

    Revfin provides 2 types of loan:

    The first is a regular personal loan. This loan can be taken for a variety of purposes and is paid back in equal monthly installments.

    The second, RevLoan, is an unsecured credit limit that you can use at any time per your need. In this, you can draw down any amount in denominations of INR 1,000 up to your credit limit.

  • Finly – Tools to Help Businesses Manage Expenses Better

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Finly.

    Keeping track of expenses and payables is crucial for every business. Account Payable automation or AP automation software simplifies tasks like submitting invoices, managing approvals, and processing payments in a fast, error-free and transparent manner. This is the reason why many businesses are adopting Accounts payable automation these days. As reported by Adroit Market Research, the Account Payable Automation software market will be valued at US $ 4 Billion by 2025. One of the top companies providing this software in India is Finly. Finly also offers software for expense management, e-procurement, budgeting and offers various expense and budget-related insights that can help managers and accounting professionals take important business decisions.

    In this article, we have covered all about Finly, its founders, the story behind the inception of the startup, its products, revenue, and plans.

    Finly – Company Highlights

    Startup Name Finly
    Headquarters Bengaluru, Karnataka, India
    Industry Financial Services, Accounting, Information Technology, FinTech
    Founders Veekshith Rai and Vivek A G
    Founded 2015
    Current CEO Veekshith Rai
    Website www.finly.io

    Finly – Latest News
    About Finly and How it Works?
    Finly – Name and Logo
    Finly – Founder and History
    Finly – Mission and Vision
    Finly – Business Model
    Finly – Revenue and Growth
    Finly – Funding and Investors
    Finly – Competitors
    Finly – Challenges Faced
    Finly – Future Plans
    Finly – FAQs

    Finly – Latest News

    In December 2019, Finly raised an undisclosed amount of funding from investors like Gemba Capital, AngelList India, Omphalos Ventures, Social Capital, and 91springboard.

    We believe the team has built a fantastic SaaS product for the global market,” said Adith Podhar, Gemba Capital managing partner. “With Finly, a CFO can time his payments to better manage cash and capture early payment discounts, reduce invoice processing time and costs, and engage the accounts payable department in more strategic, higher-value activities.” Adith added.

    About Finly and How it Works?

    Finly is a financial management and governance software business. It provides a platform that enables businesses to automate, get visibility into, and manage their expenditure swiftly.

    Finly created cloud-based expenditure management software to automate all corporate payments and transactions. The company’s software allows businesses to use cashless transactions by providing expenditure management, money distribution, digital payments, automated collection, and vendor payments.

    Finly began with a simple notion: to help businesses better understand their spending and costs. Finly was created to help your organization establish better procedures, resulting in a system that is much more cost-effective and time-efficient. They believe that by replacing standard cost reporting systems with Finly, they would be able to make the entire process more hassle-free, resulting in higher employee satisfaction.

    Finly offers a SaaS component that automates all financial operations within the company. To digitize all external financial transactions, the SaaS component connects with every type of payment instrument in India (UPI/ NEFT/ IMPS/ RTGS/ Prepaid Cards/ Credit Cards) enabling businesses to make seamless transactions.

    The SaaS solution allows multiple stakeholders (spender/reviewer/finance team/vendors) to interact and cooperate while giving the finance team comprehensive insight. The solution maintains all internal corporate systems up to date with real-time financial activities.

    Finly maintains all corporate business systems in sync and provides the most dynamic reporting on the industry by giving the company comprehensive visibility into its spending. Their objective is to give finance teams technology and analytics that allow them to have powerful insights into their spending, allowing them to make informed strategic decisions and removing any cost management roadblocks as your company grows.

    Finly offers software for company cost management, digital cash distribution, vendor payments, and GST-compliant invoicing and payments to assist businesses to automate and simplify their spending.


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    The ‘Fin’ in Finly refers to the company’s financial management and governance software business.

    Finly' s Company Logo
    Finly’ s Company Logo

    Finly’s tagline says, “Control, Optimize & Strategically Reduce Business Spend By Digitising Accounts Payable Process with a Scalable AP Automation System”

    Finly – Founder and History

    Veekshith Rai and Vivek A G founded Finly in 2015.

    Veekshith Rai - Co-founder and CEO of Finly
    Veekshith Rai – Co-founder and CEO of Finly 

    Veekshith Rai and Vivek A G had been friends since they were adolescents, and after graduating from an engineering school in Bengaluru in 2012, they got interested in digital money. Veekshith worked for Mindfree Labs, and Vivek for Accion, and they both worked in IT. However, after only 3 years, they realized they had arrived at a major revenue opportunity: expenditure management.

    Finly, a company expenditure, and cost management solution, was born out of this need.

    “Before settling on this concept, we had honed in on five challenges we were interested in solving,” Veekshith explains. “We put together pitch decks and contacted industry experts, investors, and advisers. We froze upon Finly and developed a prototype to obtain our first set of clients after feedback, numerous revisions, and a lot of deep ideation.”

    During the initial stage, the founders narrowed down possible clients regarding the problem and other factors and shared the product concept with Chief financial officers. After receiving a partial payment, they began development on the system and rolled it out in stages.

    Finly – Mission and Vision

    Finly’s mission and vision statement say, “Finly Corporation is committed to providing our clients with a high-quality product and outstanding service. When clients use any of our goods or services to develop projects, we try to offer them security and peace of mind. We strive to be at the forefront of innovative technology and manufacturing processes.”

    Finly – Business Model

    Finly is focusing on the B2B market since the B2C market has been significantly disrupted by technology like UPI and applications such as PayTM and PhonePe, which have reduced reliance on cash.

    Businesses, on the other hand, continue to rely on traditional payment processing systems. This is mainly because of two reasons: banks’ ongoing concentration on major operations and their failure to consumerize modern banking technology with software commodities that address current business demands.

    Finly’s business model is built on a per-user, per-month cost that is determined by the module selected by the client. They also demand a transaction fee, which is determined by the form of transaction utilized by the company.

    “Payments, an integral part of financial operations, remain disconnected from current processes. But payment technologies like UPI, currently open only to the B2C segment, will further drive adoption of digital payments when rolled out to the B2B segment,” says Vivek.


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    Finly – Revenue and Growth

    • Finly’s yearly revenue is now projected to be $7.1 million.
    • Finly’s revenue per employee is expected to be $145,000.

    The founders invested little more than Rs 1 crore in the firm, which is producing close to Rs 7 crore in revenue. The founders however have not confirmed the company’s revenue.

    Finly – Funding and Investors

    Finly raised an undisclosed amount of funding in December 2019.

    Date Round Amount Lead Investors
    Dec 21, 2019 Seed Round Das42 Capital, Gemba Capital, Social Capital, 91springboard

    Finly – Competitors

    Finly is a SaaS company that competes with Expensify, SAP Concur, Zoho, Pleo, G2 Storefront, Happay, and Fyle.

    Finly – Challenges Faced

    According to Veekshith, the road ahead isn’t really a bed of roses.

    • Changing the habits of finance teams is one of the company’s difficulties. However, Finly combats this challenge with a robust customer success staff that follows up with its clients after the transaction.
    • The other challenge for the company is having strong business professionals with a mix of sales, technology, and financial skills.

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    Finly – Future Plans

    Finly presently works with over 100 clients, and is working to increase the client base. The company will add more intelligent products to its suite in future.

    V Ganapathy, CEO of Axilor Ventures, says: “This market is a big opportunity and this startup helps clients track all their financial expenses. We believe Finly has figured out the market reach and is scaling fast.”

    Finly gives CFOs and finance teams comprehensive insight and control over payables. All while improving Finance Teams’ productivity by over 80% via the use of a sophisticated Finance Communication Framework to automate tedious and repetitive procedures and ease wireless communication within Finance Teams. With its intelligent software Finly is all set to change the way Finance teams across industries work.

    Speaking about Finly’s vision, co-founder Vivek AG says, “We think that the future generation of finance teams will not spend time on manual labor for day-to-day activities such as processing vendor payments, reconciling invoices, tracking advances, and so on. Finly will assist finance teams in important duties such as analyzing and tracking vital indicators related to the company’s growth.”

    Finly – FAQs

    What does Finly do?

    Finly is a financial management and governance software business. It provides a platform that enables businesses to automate, get visibility into, and manage their expenditure.

    Who founded Finly?

    Veekshith Rai and Vivek A G founded Finly in 2015.

    How does Finly make money?

    Their business model is built on a per-user, per-month cost that is determined by the module selected by the client. They also demand a transaction fee, which is determined by the form of transaction utilized by the company.

    Which companies do Finly compete with?

    Finly is a SaaS company that competes with Expensify, SAP Concur, Expensify, Zoho, Pleo, G2 Storefront, Happay, and Fyle.

  • Quickshift (QS): End-to-end fulfillment solutions for your eCommerce business

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Quickshift.

    Quickshift (QS) offers a complete suite of fulfillment services for any D2C brand that wants to scale up quickly while offering the best customer service. Through its tech-enabled, multi-city warehouses and integrated shipping, it offers- transparent order management, storage, shipping, COD, RTO, Non-Delivery Receipt (NDR), and ultimately customer delight. Its shipping coverage is 29,000 Pin Codes across India and is currently servicing over 150 D2C brands.

    StartupTalky interviewed Anshul Goenka & Prodipto Roy (Co-founders, Quickshift) to get insights into the startup story of Quickshift. In this article you’ll discover how Quickshift was conceptualized, its business model, funding, and more.

    Quickshift – Company Highlights

    Startup Name Quickshift
    Founders Anshul Goenka (CEO), Prodipto Roy
    Headquarters Pune, Maharashtra
    Founded 2018
    Industry eCommerce fulfillment
    Website quickshift.in

    Quickshift – About and Vision
    Quickshift – Industry Details
    Quickshift – Idea and Inspiration
    Quickshift – Product/Service and USP
    Quickshift – Founders and Team
    Quickshift – Business Model & Revenue Model
    Quickshift – Launch and Marketing Strategies
    Quickshift – Growth
    Quickshift – Funding and Investors
    Quickshift – Competitors
    Quickshift – FAQs

    Quickshift – About and Vision

    Quickshift (QS) offers a complete suite of fulfillment services for any D2C brand that wants to scale up quickly while offering the best customer service. A challenge for a D2C brand today is how to fulfill in a cost-effective manner within a time frame of same-day or 1-2 days if they get an order from another part of India typically 2000 km away. If the brand does not service, then they risk disappointing the customer, and cannot build scale, thus increasing their Cost of Customer Acquisition further. This is where QS steps in. Through its tech-enabled, multi-city warehouses and integrated shipping, it offers- transparent order management, storage, shipping, COD, RTO, Non-Delivery Receipt (NDR), and ultimately customer delight.

    QS wants to be the company of choice for any brand marketing its products digitally. It wants to be recognized for its tech-leadership, building inefficiency in the post ‘buy’ phase of the customer, a critical time when the Post Purchase Dissonance sets is and the same can be lost.

    QS’s team believes in the Indian consumption story. It seems tremendous opportunity in the consumer value chain that technology presents. These would start forming as the endeavor grows.

    Quickshift – Industry Details

    The total logistics market in India is about US$ 215 Bn in Yr. 2020, it is expected to rise to US$ 450 Bn.  Like-wise the 3PL logistics market is about US$8 Bn, likely to expand to US$18 Bn in the same time frame. Based on current data, QS’s market share of this serviceable 3 PL market is 0.2%.

    Source: Edelweiss Report (3PL)


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    Quickshift – Idea and Inspiration

    The business model has been functioning of research as well as evolution. QS in its very early days was offering fleet as well as fulfillment, it realized the need for technology and the substantial difference it would make in Order Management, right up to the customer and then the payment process. Hence QS started integrating the full value chain. Once brands onboarded, they got the advantage of integrated processes. They no longer had to talk separately to tech enabler for Order Management, a warehousing company (and multiple ones for different zones), a logistics/courier partner for the last mile, etc., steps that increased the no. of transactions and created complexities. Instead, QS was answering that. The brands themselves asked QS to open more centers to enable their fulfillment go pan India, and hence came the multi-city distribution plan.

    Quickshift – Product/Service and USP

    QS has built integrations with all leading marketplaces like Amazon, Flipkart, Nykaa, Ajio, etc as well integrates with any own developed e-com platforms like Shopify, Woocommerce, Magento, etc. On the shipping side, Quickshift can reach out to 30000 Pin Codes across India through its affiliations promising same day and next day TAT’s. It has its own fulfillment centers in Mumbai, NCR-Delhi, Pune, Bangalore, and Kolkata, all tech-enabled to manage the process efficiently and in a cost-effective manner. It provides a dashboard to its customers that offers them to have a birds-eye view of its stocks across warehouses, its orders getting processed, despatches, COD’s and also insights into its sales and inventory.  

    • QS reduces the costs of fulfillment by over 35%
    • For a brand, it provides a single point of contact for Warehousing, Order Processing, Shipping, and Technology
    • In addition, to International brands that would like to create a distribution network to tap the Consumption potential in India, QS provides a one-stop-shop to establish its reach within India

    Quickshift – Founders and Team

    Anshul Goenka (CEO) and Prodipto Roy are the co-founders of Quickshift.

    Co-founders of Quickshift
    Quickshift co-founders – Anshul Goenka and Prodipto Roy

    Prodipto recently joined as a co-founder, however, the founders knew each other since the inception of Quickshift and he was advising and mentoring the startup throughout. When Quickshift reached a decent scale and the workload starting increasing, it is then when Asnhul proposed to Prodipto to come in full time as a co-founder. Prodipto saw value in what Quickshift was building and for the team, he brings 2 decades of experience with him, therefore it was an easy match. Currently, Anshul looks over Operations, Tech & Product, Finance, While Prodipto looks over Sales, Marketing, CRM and we jointly discuss strategy, hiring, etc.

    The current company Size is about 30 Corporate employees including Tech, Ops, Sales and Marketing, MIS & Finance. They have additional 70+ folks working across fulfillment centers in various cities.

    The hiring process of Quickshift is very simple. The candidate should be driven by Quickshift’s mission and vision and should be able to see value in what the team is building. Experience and Skillset do matter but eventually, the candidate should be passionate about what the startup envisions.

    QS team
    Quickshift Team

    Quickshift – Business Model & Revenue Model

    All brands need storage, order fulfillment, and shipping. QS provides that. It has a pay-per-use model for charging its customers. It charges for its services rendered for example Platform fee, Inward processing, Storage, Order Processing, and Shipping. It has an EBIDTA of 60%.

    Quickshift – Launch and Marketing Strategies

    The first part is to go after a genuine problem statement that has a large market. If your product or service truly solves the pain point then getting your first set of users is not very difficult.

    The second part is to have great/committed folks join your team.

    Your first set of customers has to be handheld. The founders have to actively be involved in their day-to-day affairs. Regular interactions with your first set of customers help you learn and better the experience that you are building. A relationship has to be built and your clients have to be like your partners through thick and thin.

    Quickshift has recently started marketing across digital mediums, only when the team was sure that they have a product that is ready to take on the market, did they aggressively build campaigns. Initially, it was more about performance marketing but we have also focused on building a ‘go-to’ brand, which has top-of-the-mind recall be it with its potential customers, employees, investors, etc.


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    Quickshift – Growth

    QS is operational in Mumbai, NCR-Delhi, Bangalore, Kolkata, and Pune. Its shipping coverage is 29000 Pin Codes across India. It is currently servicing over 150+ D2C brands.

    As the trends move more towards online/eCommerce and social commerce consumption, Quickshift is in a space that is bound to grow. It has plans to scale up in terms of its capacity, more technological introductions that further enhance the customer service feature as well as make the entire fulfillment experience seamless, more efficient, and more competitive are planned.

    Quickshift – Funding and Investors

    Quickshift’s funding details are as follows –

    Date Stage Amount Investors
    July 2021 Seed USD 770,000 Anicut, Axilor

    Quickshift – Competitors

    Shiprocket, Wareiq, and Eshopbox are the competitors of Quickshift.

    Quickshift – FAQs

    What is Quickshift?

    Quickshift (QS) offers a complete suite of fulfillment services for any D2C brand that wants to scale up quickly while offering the best customer service. Through its tech-enabled, multi-city warehouses and integrated shipping, it offers- transparent order management, storage, shipping, COD, RTO, Non-Delivery Receipt (NDR), and ultimately customer delight.

    Who founded Quickshift?

    Anshul Goenka (CEO) and Prodipto Roy are the co-founders of Quickshift.

    Is Quickshift an Indian company?

    Yes. Quickshift is an Indian company headquartered in Pune, Maharashtra.

    When was Quickshift launched?

    QS was launched in 2018.

    How does Quickshift make money?

    Quickshift has a pay-per-use model for charging its customers. It charges for its services rendered for example Platform fee, Inward processing, Storage, Order Processing, and Shipping.

  • ClassMonitor is on a mission to establish better home learning experiences for early learners

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ClassMonitor.

    ClassMonitor is a home learning platform, which blends traditional teaching with modern methods of learning. Its hybrid learning tool takes children to a learning space that combines real-life learning experiences with curated activities. The ClassMonitor Learning Kit blends traditional teaching with modern learning to ease a child’s transition from preschool to formal schooling.

    The startup focuses on the fundamental development of a child based on five core areas: linguistic skills, logical thinking, sensory and motor skills, cognitive skills, and creativity. Founded by Vijeet Pandey and Vikas Rishishwar in 2016, the ClassMonitor app currently has 85,000 registered users. Also, in the last 12-14 months, the startup has delivered and dispatched its kits to more than 5,000 PIN codes across India, and other 14 countries.

    StartupTalky interviewed Mr. Vijeet Pandey (Co-founder & CEO of ClassMonitor) to get insights into the startup journey and roadmap of the organization. In this article, you’ll discover how ClassMonitor was conceptualized & launched, its business model, marketing strategies, funding, founders, revenue, growth, future plans, and more.

    ClassMonitor – Company Highlights

    Startup Name ClassMonitor
    Founders Vijeet Pandey (CEO), Vikas Rishishwar
    Headquarters Indore
    Founded 2016
    Industry Edtech
    Website classmonitor.com

    ClassMonitor – About and Vision
    ClassMonitor – Industry Details
    ClassMonitor – Inspiration and Idea
    ClassMonitor – Product and USP
    ClassMonitor – Founders and Team
    ClassMonitor – Name and Logo
    ClassMonitor – Business Model & Revenue Model
    ClassMonitor – Startup Launch & Marketing Strategies
    ClassMonitor – Growth and Stats
    ClassMonitor – Funding and Investors
    ClassMonitor – Advisors/Mentors
    ClassMonitor – Tools used to run the startup
    ClassMonitor – Achievements/Recognition
    ClassMonitor – Future Plans
    ClassMonitor – FAQs

    ClassMonitor – About and Vision

    Vijeet and his childhood friend Vikas Rishishwar came up with the idea of ClassMonitor, an EdTech startup in the early childhood learning segment. They have created well-researched kits to provide holistic learning experiences for preschoolers and help parents keep their children away from screens. ClassMonitor is a home learning platform, which blends traditional teaching with modern methods of learning. Its hybrid learning tool takes children to a learning space that combines real-life learning experiences with curated activities. The platform offers integrated annual packs which are designed for comprehensive learning, logical thinking, and problem-solving. The products are affordably priced and designed to address the year-long learning needs of children up to 8 years.

    Aim and Vision: ClassMonitor’s journey has just started. The team aims to bridge the overwhelming gap in the modern education systems in India and abroad – that of the lack of parental involvement in their child’s learning. They are addressing this gap using a two-pronged solution, which involves combining traditional and digital learning. The startup’s vision is to create high-quality learning programs and establish itself as a leader in the early years’ education sector.

    ClassMonitor – Industry Details

    (Reference Source: BLinC_EdTech_Early_Childhood_Deepdive Report)

    In the report, Early Childhood EdTech has been divided into 4 major sectors – Aspiration, Engagement, Learning, and Ancillary Services focusing on the end-use/outcome of the product.

    ClassMonitor as part of the Engagement segment fulfills the basic requirement of keeping children constructively occupied. Its high engagement products comprise interactive elements and a strong subscription model which results in customer retention.

    Engagement Sector –

    • Target Market Size/ Customer Base – 40 Million ( All Urban and 10% of Rural Indians with smartphone access)
    • Total available market- $ 2,300 m
    • ClassMonitor aims to capture at least 10% of this market

    ClassMonitor – Inspiration and Idea

    Vijeet returned to India in early 2016 after completing his Master’s in Accounts and Finance in the UK and working in the retail business. He wanted to become an entrepreneur and do something in the field of education, which has always been something close to his heart. So, Vijeet along with his childhood friend Vikas Rishishwar, an expert in technology, set up ClassMonitor in March 2016.

    Version 1 of ClassMonitor

    The duo wanted to do something in the education sector where technology would be the backbone. They, therefore, decided to enter the EdTech segment to solve the parent-teacher communication problem that was a major challenge, back in 2016. Schools had been connecting parents and teachers through WhatsApp groups which were quite unprofessional and unsystematic. That’s how the ClassMonitor platform was born, as a means of communication for parents and teachers. They called it Version 1 of ClassMonitor.

    Idea Pivot

    While in the idea stage, they raised undisclosed angel funding from a Sweden-based investor, whom Vijeet had known during his time in the UK. ClassMonitor was growing as a platform gradually, but the founders wanted to solve the larger problems in the sector. Around early 2017, after interacting with their clients, mostly parents, as well as school principals and teachers, they saw that the major pain point was for parents of kids between the ages of 1-7 years — the early learners. They wanted to participate in their child’s progress but didn’t know how to do so. At the same time, they were looking for solutions that would keep their kids away from mobile phones, computers, and tablets. This gave them enough insight to innovate. In October 2018, the duo pivoted from a communication platform to a hybrid early learning tool that marries offline learning with digital cues and rewards.

    Latest Version of ClassMonitor

    Essentially, they built an O2O model in EdTech, and that’s when the hybrid learning model came into the picture, as a combination of online and offline tools. The technology aspect is meant completely for parents, educators, and mentors, and the learning kits are meant for the children. Through technology, the parent understands what, how, and when to do something, and the kits help children perform hands-on activities and learn in the process. The online live sessions are for parents to guide them on how to get their children to perform the activities in ClassMonitor’s learning kits. Instructors take these classes three days a week. People are purchasing the kit and the live classes feature together now. The startup has received excellent responses to its products.


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    ClassMonitor – Product and USP

    The ClassMonitor Learning Kit blends traditional teaching with modern learning to ease a child’s transition from preschool to formal schooling. ClassMonitor focuses on the fundamental development of a child based on five core areas: linguistic skills, logical thinking, sensory and motor skills, cognitive skills, and creativity.

    Every box contains 250 DIY activities, including flashcards, worksheets, rhymes, stories, games, fun activities, puzzles, and art supplies for kids to play based on a set of more than 14 themes like plants, animals, and more. It comes bundled with a subscription to the ClassMonitor app that has AR features and a QR code scanner. The learning kit comes in four different product variants for children aged 1 to 8 years and lets parents teach, play, and bond meaningfully with their children. All sheets and flashcards have QR codes that can be scanned on the app to get the cues needed to complete an activity. The product integrates online guidelines and offline activities to bring interactive learning content for kids. The activities progress in sequential order from easy to hard. As a parent one can use the app to learn how to help kids to perform these activities such as how to use the AR feature of the application. The app also provides details on the child’s learning outcomes after each activity —what your child’s learning progress is after he/she completes a single activity, etc.

    They’ve built EdTech for adults. Parents can personalize the pace of learning for their kids, choose activities they enjoy, and focus on areas that need development. This flexibility ensures that the child’s learning graph is individualized, and the parent can keep track of their child’s progress and attempt the embedded assessments based on the child’s learning readiness.

    ClassMonitor – Founders and Team

    Vijeet Pandey (CEO) and Vikas Rishishwar are the founders of ClassMonitor.

    After returning to India in early 2016,  post completing his Master’s in Accounts and Finance in the UK and working in the retail business, Vijeet wanted to become an entrepreneur and do something in the field of education. Vikas who is Vijeet’s childhood friend with expertise in technology-shared his dream and they launched ClassMonitor in 2016.

    During that time, they met Mrs. Shobha Wilfred an expert in early childhood education, with over 35 years of experience in content development, child psychology, and working with children of that age group. She joined them as Content Head. Mrs. Shaheen Shafi, an educationist with over 27 years of experience in curriculum development, training, and school leadership was their advisor. She recently joined ClassMonitor formally in May 2021 as Senior Curriculum Director.

    Vijeet is the CEO of the company and looks at Marketing, Operations, Strategy, and Business Scaling roles. Vikas as Product Head leads the Technology initiative, Shaheen and Shobha spearhead the education initiatives.

    ClassMonitor is currently a 150-member team. It has an open and supportive work culture. The startup seeks people who are driven, inspired, and passionate, who seek challenges, and are comfortable working in a dynamic and fast-paced workspace.  

    ClassMonitor initially entered the market as a parent-teacher communication platform. Therefore, at that time the brand name made sense. Eventually, they evolved the ClassMonitor Learning Kit and started selling. It was then that the team wondered if the brand name would work in the market. However, by that time they had already sold a lot of kits. The team, then, sought the advice of brand experts and they said that their excellent sales numbers demonstrated that the brand name was working well and changing it was not required. Therefore, they continued with the existing brand name- ClassMonitor.  Post that, the brand continues to garner large numbers and volumes thereby validating the decision.

    ClassMonitor Story
    ClassMonitor Logo

    ClassMonitor – Business Model & Revenue Model

    ClassMonitor works on three business models

    1. B2C – Where it directly sells to its customers
    2. B2B- Where it sells to preschools
    3. B2B2C- This is a distribution network of 200+ mothers who are official distributors of the brand’s products across India.

    Price: The learning kit comes in four different models, each priced at Rs 3,499 per annum (including the app subscription). It has also created Skill Booster Kits priced at Rs 1,099 annually for kids aged 6 to 8, along with a Skill Master Hindi Edition Program as an extension to its ongoing programs, to introduce Hindi as a vernacular language to early learners in an engaging, active, and a Play-based approach.

    Distribution: ClassMonitor sells the kits on its own website and on Amazon.

    ClassMonitor – Startup Launch & Marketing Strategies

    The startup officially launched its ClassMonitor Kits in 2018 in an exhibition in Indore. It was indeed an exciting and eventful day, where the team sold 70 kits. Vijeet (C-founder & CEO, ClassMonitor) was personally at the stall from 6 a.m. to 12 p.m.

    From that day onwards the team never looked back. ClassMonitor’s products speak for themselves and its biggest strength is word-of-mouth publicity.

    In the initial days, while the startup was still in the process of procuring its funding, the team worked on innovative marketing strategies. The B2B model was working well. In January 2019, ClassMonitor appointed its first parent distributor and launched the B2BC model. Currently, she heads the distribution network of 200+ mothers who are official distributors of the brand’s products across India. These MOM CEOs have enabled the reach too far from the corners of the country at negligible marketing costs.

    ClassMonitor has been able to leverage social media platforms like Instagram effectively. A lot of parents share Insta stories of how delighted they and their children are with the learning kits. They celebrate each learning milestone of their children with pride.

    One of the biggest successes of its kits is that it has inspired many kids to discover their inner genius. For example, many parents have shared that they have been able to enter their child’s names in India Book for Records for various achievements using the ClassMonitor Kit.


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    ClassMonitor – Growth and Stats

    Present scenario

    In the last 12-14 months, ClassMonitor has delivered and dispatched the kits to more than 5,000 PIN codes across India, and as well as 14 countries. In 2020, it saw a 5x growth and aims to take that figure up to 10x in this financial year. As a brand, ClassMonitor has grown, and the team managed to reach out to the smallest of cities in India. As of now, the company has a presence in around 600+ cities in India. Around 65 percent of the contribution comes from the top cities, but there is also a lot of demand from the small cities and towns as well.

    Revenue

    By raising around $1Mn ClassMonitor has already achieved just under 10 crores in revenue.

    In the next few years, the startup plans to grow the topline by 4X-5X through new products, wider distribution, and user growth. Its B2B revenue has also grown 100 percent in the last two months.

    Schools have charged session fees, but they are unable to conduct classes due to the pandemic. So, they are buying kits in bulk and distributing them to the parents. The direct consumer traffic has also increased 50 percent per month since the start of the lockdown. With parents stuck at home for long hours with their kids, DIY engagement activities have grown organically. Overall, COVID-19 has had a positive effect on all revenue streams.

    Growth

    Amidst the global pandemic where all industries have been severely hit, ClassMoitor has been consistently witnessing growth as it has tracked 20,000 customers in the last 3 months. It aims to clock another 40,000 in the next 3 months to garner a total of 1 lakh customers by 2021.

    “We are proud to say that we have a PAN India customer base of parents with children in the age group of 1-8 years with Tamil Nadu, Karnataka & Maharastra being the Top 3 states” Vijeet added.

    User Stats

    The ClassMonitor app currently has 85,000 registered users.

    Currently, ClassMonitor has 95% of the total users from India and 5% of the total users from abroad. In the next 6 months, it aims to increase that ratio to be 90% and 10% from India and abroad respectively. This growth trajectory is followed by its global expansion recently.

    Additionally, the team expects growth in the Philippines, Australia, and the Middle East markets and aims to continue deeper penetration in Tier 1-3 markets. They are also looking to strengthen their customer base in Uttar Pradesh, Gujarat, and Rajasthan.  

    Sales Channels

    There are currently three sales channels in the company. The D2X space contributes most of the volume, while it also partners with several independent pre-schools.

    Also Read: Top 7 ways to create buzz around your startup  

    Partnership & Expansion

    The Indian pre-school market has two parts: branded and unbranded, but 85 percent of the Indian pre-school market is unbranded and ClassMonitor has partnered with them to improve their content and teaching methods. The third channel is a distribution network of 200+ mothers who are official distributors of the brand’s products across India.

    The brand is currently catering to the age group of 1-8 years and the majority of the volume is coming from the age bracket of 1-5 years. In the long run, ClassMonitor aims to expand its product range to cater to the age group of 0-12 years.

    ClassMonitor – Funding and Investors

    To date, ClassMonitor has raised INR 6 crore since its inception in 2016.

    Date Stage Amount Investors
    Angel Round INR 2.5 crore Piyush Jain (CFO, Al Hajri Group)
    May 19, 2021 Pre-series A INR 3.5 crore Construction firm Pasth India Ltd., UAE-based Calega family office investor group and Sarvann, a group of Oman-based investors

    • As part of the angel round, the startup is backed by Piyush Jain, Chief Financial Officer of Al Hajri group, an angel investor who has invested in over 25 start-ups across the globe
    • ClassMonitor has just started reaching out to venture capitalists for its Series A round of funding. It has spent time in the interim to ensure that the basic building blocks of the company are all in place –strong products, sound technical capability, and a solid business base
    • Post the Pre- Series funding, the startup has doubled its sales and onboarded a few senior resources who will help to take the company to the next level

    Indian Startups – Funding & Investors 2021 Data | Updated
    Exclusive Startup Funding Data of the Indian Startup Ecosystem 2021. The most updated list of Startup Funding news India.


    ClassMonitor – Advisors/Mentors

    Mr. Nandkumar Venkatraman (Senior Advisor Content): A well-known academician, Mr. Nandkumar, in these 4 decades has donned various roles as CEO, Director, Member Board of Directors, Director Academics, Principal, etc. Key assignments have included Adarsh Group of Schools Chennai, TVS School Madurai, Dhirubhai Ambani International School, GIIS Singapore, Ecole Mondial World School Mumbai.

    Additionally, ClassMonitor has an education advisory panel comprising highly experienced and well-known educationists. The advisory panel meets twice a year to discuss the academic initiatives of the company.

    ClassMonitor – Tools used to run the startup

    1. Daytion is a platform created in-house. This has become the backbone of the upscaling from a team of 10 to 150 members and has helped streamline the ClassMonitor’s OKR based milestones thereby ensuring efficiency and greater productivity of the team.
    2. To engage and retarget the existing customers, the team has inbuilt an RPA (Robotic Process Automation)
    3. The startup uses G-suite for internal communication and collaboration. This was especially useful in coordinating work and staying connected across teams during the COVID lockdown.

    ClassMonitor – Achievements/Recognition

    ClassMonitor has received numerous awards and recognition for its high-quality products and dynamic and innovative leadership, for example, 2021 saw it winning the TIE Start-Up award in recognition of its exemplary work.

    ClassMonitor – Future Plans

    International expansion: In terms of expansion, ClassMonitor’s current focus is India but the company has recently started operations in the US and Dubai.

    “We are getting a lot of organic demand from these two countries, so we are now looking at a focused effort in growing there,” says Vijeet.

    The team is also exploring possibilities of participating in the government’s educational projects especially the Foundational Literacy & Numeracy initiatives.

    Future goals: Currently, the company is investing heavily in the content team to develop exciting high-quality content. For the age group of 0-6, the company is planning on continuing their pedagogy of keeping the kids away from mobile phones, and for the age group of 6-12 years, it is building AI/ML-enabled technology that can be directly used by children. The key focus areas are penetrating deeper into existing markets, building innovative content, and increasing marketing efforts.

    ClassMonitor – FAQs

    What is ClassMonitor?

    ClassMonitor is a home learning platform, which blends traditional teaching with modern methods of learning. Its hybrid learning tool takes children to a learning space that combines real-life learning experiences with curated activities.

    Who founded ClassMonitor?

    Vijeet Pandey (CEO) and Vikas Rishishwar are the founders of ClassMonitor.

    Is ClassMonitor an Indian company?

    Yes. ClassMonitor is an Indian company headquartered in Indore.

    What are ClassMonitor Learning Kits?

    The ClassMonitor Learning Kit blends traditional teaching with modern learning to ease a child’s transition from preschool to formal schooling. The kit comes in 4 different product variants for children aged 1 to 8 years. Every box contains 250 DIY activities, including flashcards, worksheets, rhymes, stories, games, fun activities, puzzles, and art supplies for kids to play based on a set of more than 14 themes like plants, animals, and more.

    How does ClassMonitor make money?

    ClassMonitor makes money by selling the learning kits on its own website and on Amazon. The learning kit comes in four different models, each priced at Rs 3,499 per annum (including the app subscription). It has also created Skill Booster Kits priced at Rs 1,099 annually for kids aged 6 to 8, along with a Skill Master Hindi Edition Program as an extension to its ongoing programs.

  • ImpactGuru: Crowdfunding Startup | Free Fundraising Platform for Healthcare

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ImpactGuru.

    Would you have been able to imagine a crowdfunding startup to be able to meet all your healthcare needs? This is where ImpactGuru comes in. In a survey carried out by NSO in July 2017-June 2018, it was found that only 14% of the rural population and 19% of the urban population had health expenditure coverage. Again, according to an analysis published in The Lancet in 2018, around 1.6 million people in India die due to inadequate healthcare. The Indian healthcare segment is clouded by many such disturbing data. However, it is good to see that not just the Government, but many NGOs and startups are coming up to solve the long prevailing issues in the healthcare sector. Today we are talking about one such startup, that is making a remarkable attempt to make quality healthcare accessible even to the poorest, through crowdfunding. Mumbai-based ImpactGuru is not just helping people to raise funds for healthcare, but for various other social and personal causes as well.

    In order to scale the fundraising for PPE for doctors, nurses and health care workers across India, ImpactGuru received INR. 40 lakh grant in the form of matching funds from The Action Covid-19 Team (ACT). The company added up to 20% in matching donations via the ACT Grant on every single donation for selected Public and Private Hospitals on its platform.

    ImpactGuru – Highlights

    Startup Name ImpactGuru
    Headquarters Mumbai
    Founders Piyush Jain (CEO) & Khushboo Jain (COO)
    Sector Fintech focused on healthcare
    Founded 2014
    Website www.impactguru.com

    ImpactGuru – Latest News
    About ImpactGuru
    ImpactGuru – Industry Details
    ImpactGuru – The Idea of Starting up
    ImpactGuru – Founders and Team
    ImpactGuru – USP
    ImpactGuru – No Platform Fee
    ImpactGuru – Business and Revenue Model
    ImpactGuru – Challenges Faced
    ImpactGuru – Funding and Investors
    ImpactGuru – Partners
    ImpactGuru – Awards and Achievements
    ImpactGuru – Future Plans
    ImpactGuru – FAQs

    ImpactGuru – Latest News

    6th October 2021 – ImpactGuru witnessed a rise in people seeking financial help for treatment. Around 25,000 patients have been assisted so far by ImpactGuru and half of these patients were assisted post-January 2020.

    2nd October 2021 – ImpactGuru has successfully crowdfunded over Rs. 75 lakh cumulatively contributed by over 700 donors in 2 weeks to cover treatment expenses of 2 brothers fighting Hunter’s Syndrome.

    About ImpactGuru

    ImpactGuru was born with a mission to make healthcare accessible to all and save more lives. It is a tech-for-good platform that provides complete crowdfunding solutions to empower individuals, NGOs and social enterprises to raise funds for medical emergencies, personal needs, creative projects or any social cause – be it big or small.

    “An ImpactGuru is someone who envisions change, who finds solutions to social problems, who steps up to support another change-maker, who makes kindness a habit, who dares to follow his/her dream, or who simply helps out a friend in need. We believe that each individual holds the power to effect great change and given the right tools and the right backing, can become an ImpactGuru himself/herself ” quotes ImpactGuru CEO Piyush Jain.

    ImpactGuru logo
    ImpactGuru Logo

    Starting a fundraiser campaign in ImpactGuru is easy. One just has to get started by clicking on the ‘Start a Fundraiser’ tab on the ImpactGuru website or app, fill in the required details to create the fundraiser campaign. Using ImpactGuru’s story builder feature, one can put up one’s cause of raising money in an appealing way to attract more donors.

    Once created, the fundraiser campaign is shared online. The money received from the donors is transferred to the beneficiary’s account after deducting the applicable fee and charges.

    Fundraising on ImpactGuru

    ImpactGuru – Industry Details

    India’s private healthcare spend stands at $90 billion a year. Of this, merely one-third is covered by insurance and the balance of $60 billion is met largely with borrowings from friends and family. Capturing 10% of this segment would mean a medical crowdfunding market of around $6 billion. This is the segment ImpactGuru is looking to tap.

    Healthcare crowdfunding is the most disruptive solution to address this problem. There are no loans or interest to be paid off when it comes to crowdfunding as funds raised online is considered as a donation.

    ImpactGuru – The Idea of Starting up

    The idea began to form in Piyush’s mind while he was working with Instilgo, a US-based non-profit organization.

    “When I decided to go to Harvard University, Kennedy School of Government, I found my calling when I accepted a fellowship with Instiglio, a US non-profit focused on using social impact bonds to help non-profits scale” recalls ImpactGuru founder Piyush Jain.

    Besides, while at Harvard, Piyush assisted his Professor in teaching a class on financial management in non-profit Organizations. He also co-authored a paper on – ‘Non-Equity Financing for Entrepreneurial Ventures’. For writing the research paper, Piyush had to explore different avenues to finance social initiatives. During this research, Piyush realized that the crowdfunding market in Indian is largely untapped and it is his willingness to do something in the field of crowdfunding that made him start ImpactGuru.

    Fortunately, both Khushboo and Piyush shared the same vision. Piyush’s knowledge of finance and technology clubbed with the brand, marketing and communications skillsets of Khushboo had garnered over the years. It does require a fantastic partnership and they have been very lucky to forge that successfully.

    The startup was incubated at Harvard Innovation Lab in August 2014 and at PACT, Singapore in May 2015.


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    ImpactGuru – Founders and Team

    Impactguru founders - Khushboo Jain and Piyush Jain
    Impactguru founders – Khushboo Jain and Piyush Jain

    ImpactGuru was founded by a couple of entrepreneurs, Piyush Jain and Khushboo Jain.

    ImpactGuru founder and CEO Piyush Jain is a BSc in Economics from the University of Pennsylvania – The Wharton School. He did Masters in Public Policy, Business and Government Policy from Harvard University, John F. Kennedy School of Government. Piyush worked with reputed organizations like JP Morgan, Instiglio, San Francisco based fintech firm SoFi, the Boston Consulting Group and RB Investments, before starting ImpactGuru in 2017.

    ImpactGuru co-founder and COO Khushboo Jain come from a fashion designing and fashion marketing background. Khushboo is an alumna of London College of Fashion, University of Arts London and Parsons School of Design. Khushboo did her Bachelors in Commerce from Sydenham Institute of Management Studies, and an MBA from Welingkar Institute of Management. Prior to joining her husband in his venture, Khusboo worked with brands like Kansai Nerolac Paints Limited and fashion brands like TheLabelLife.com and Manish Malhotra.

    Piyush is backed by an awesome and dedicated team who truly stand with the vision and mission of ImpactGuru. Some core members of the ImpactGuru team are-

    • Vikas Kaul, the Chief Product Officer of ImpactGuru is an IIMK graduate.  He is an ex-employee of Quikr and Deloitte.
    • Ankita Kumari is Vice President, Operations at ImpactGuru. She is an engineering graduate from Amity University Noida and an ex-employee of PSTakeCare and TinyOwl.
    • Sandeep Tripathy – Head, Business Development, Ex- PSTakeCare, IIT Bombay.

    ImpactGuru – USP

    What makes ImpactGuru stand out is that they are the only crowdfunding platform to have their own story builder to help customers write great stories as it’s a major pain point in the industry today. It has an AI-supported story builder for medical fundraisers, with a template for all campaigners to develop their own standardized campaign stories. It’s a first in the world innovation in crowdfunding globally!

    ImpactGuru is also the first crowdfunding player in India to launch a smartphone app for customers. The app presents the user with a quick view of their fundraiser, thus enabling them to keep track of the progress of the campaign, get real-time donation notifications and post updates.  

    ImpactGuru.com has become the largest crowdfunding platform in India for medical expenses. In total, ImpactGuru has raised around INR 950 Crore from over 2 lakh donors from 150 countries.

    ImpactGuru – No Platform Fee

    ImpactGuru has extended free fundraising to all causes by offering a 0% platform fee. It has Mobilized $200 million/INR.1500 crores through its platform and global partners, since inception.

    Free fundraising is made available to all types of fundraisers who are hosted on the platform – It can be patients with medical emergencies (Covid-19, organ transplant, cancer) or NPOs/Individual fundraising programs for any causes. By this, ImpactGuru has completely waived off-platform fees with an intention to maximize the funds raised by fundraisers.

    In order to sustain the platform and meet operational activities to provide a free fundraising platform, donors will be asked to provide any amount of voluntary tips.

    In a joint statement ImpactGuru.com’s Co-Founders Piyush Jain and Khushboo Jain said, “In the last 5 years, crowdfunding on ImpactGuru has now become the preferred way for people to finance critical illness bills at hospitals given the low level of insurance penetration in India. With the extension of our free fundraising options to all fundraisers, we hope to accelerate our ambition of helping finance the critical illnesses of over 1 million / 10 lakh patients over the next decade.”

    ImpactGuru – Business and Revenue Model

    But how does ImpactGuru make money? It has a highly scalable, asset-light, transparent revenue model. It charges an average of 8% of total funds raised as to its fees with 5% directly being net revenue. It charges additional fixed fees for premium services such as digital marketing, video, content support.

    I was keen on a business model that would add value and meaning to the community. Our vision is to make sure that nobody in India has to ever struggle to fund their medical treatment due to lack of money. – Piyush Jain

    ImpactGuru offers various packages that one can opt for fundraising.

    ImpactGuru – Challenges Faced

    Social problems are so immense in India, that often one can get disillusioned by the impact one creates i.e. whether one’s intervention is moving the needle or not. There are many challenges and dilemmas that the ImpactGuru team needs to face on a day-to-day basis. This is what Piyush has to say regarding the issues the team faces-  

    At ImpactGuru, we often face an ethical dilemma. Private hospitals will not proceed with treatment without the funds, say of 5 children whom are near death without a critical emergency surgery. It is an overwhelming feeling as we will be disappointing someone or maybe more as we have limited resources as an organization and limited donors to reach out to fund each of the 5 surgeries successfully. How to handle the mental pressure and how to execute the task is the pressing concern. It’s very important to keep the perspective that the journey of a thousand miles begins with a single step. We thus pick cases where we can have the maximum impact given the short time. We select cases such as transplant, heart surgeries, cancer rather than dengue, malaria, diarrhoea.


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    ImpactGuru – Funding and Investors

    ImpactGuru has raised a total of $4.5M in funding over 5 rounds. Their latest funding was raised on Mar 6, 2020, from a Seed round. The ImpactGuru funding details are mentioned below:

    Date Stage Amount Investors
    April 2016 Pre-Seed Round $500K RB Investments Pvt Ltd (Singapore based VC Fund)
    November 2017 Seed Round Venture Catalysts
    May 2018 Series A $2Million Apollo Hospitals Group, Currae Healthtech Fund, RB Investments, Shorooq Investments, Venture Catalysts with participation from various other investors from the USA, Southeast Asia, and the Middle East
    December 2018 Series A $2Million Shorooq Partners
    May 2020 Seed Round Rajesh Mane

    ImpactGuru – Partners

    ImpactGuru has a strategic partnership with GlobalGiving.org, the world’s largest non-profit crowdfunding platform based in the US and UK in October 2016. It is the only crowdfunding platform in the world that can offer Indian, US, and UK tax benefits to Indian and international donors.

    ImpactGuru team with GlobalGiving

    ImpactGuru has also partnered with Apollo patients nationwide which makes it the preferred crowdfunding platform for all.

    Recently, in early July 2021 Cure SMA Foundation of India, a public charitable trust has collaborated with ImpactGuru. The partnership is to support all its registered SMA patients in India.

    In April 2016, ImpactGuru partnered with Fundnel, an investment platform based in Singapore. This partnership allowed ImpactGuru to tap into philanthropic and investment capital from the Indian diaspora based in Southeast Asia.

    In September 2016, ImpactGuru partnered with UN Women (an entity of United Nations) to run Project Inspire, an initiative to support social entrepreneurs working for women empowerment.

    ImpactGuru – Awards and Achievements

    ImpactGuru has won the following awards worldwide.

    • Khushboo Jain featured as a Leading Woman in Business 2021 List by The Economic Times & Femina.
    • Khushboo Jain was recognized as Social Activist For Indefatigable Service During Covid-19 Crisis by the Punjab Govt. Dept Of Health & Family Welfare.
    • Piyush Jain featured in 2021 List of Nationwide Awards 40 Under 40.
    • Awarded as Best Social Impact Startup by Drivers Of Digital Awards.
    • Awarded as Best Digital Startup by Drivers Of Digital Awards.
    • Piyush & Khushboo Jain featured in 2019 List of Fortune India 40 Under 40.
    • NITI Aayog & United Nations – 2019 Women Transforming India Awards featured Khushboo Jain in Winning Top 15.
    • Recognized among top 5 startups in India and raised investment funding on live TV on Tie The Knot: Real Funding, Unreal Speeds, CNBC TV18’s longest-running shows – Young Turks.
    • ImpactGuru was declared the winner of Maharashtra Startup Week 2019, organized by the Maharashtra State Innovation Society.
    • BusinessworldTectors Awards 2018 – Tech Companies To Watch Out For.
    • TechCircle 2018 Public Choice Award for Best Social Impact Startup award.
    • MedAchievers HEALTH NXT 2018 Rising Startup Award.
    • 2018 Top 3 Startups in West Zone, Start Smart Awards 2018.
    • Businessworld BW Disrupt Social Woman Entrepreneur Award.
    • YourStory SheSparks Awards 2018 – Fintech & Financial Inclusion category.
    • Social Samosa Social Media Superwoman 2018.

    ImpactGuru – Future Plans

    Expanding business in Middle East markets is the next on the cards with the help of some investors from the region who have recently invested in the company.

    I’m on a mission to make healthcare accessible to all and save more lives and cast the ImpactGuru net across geographies.

    ImpactGuru – FAQs

    What is ImpactGuru?

    ImpactGuru is a Mumbai-based crowdfunding startup that offers a platform to raise funds for healthcare to social enterprises, NGOs, startups and individuals.

    Who is the founder of ImpactGuru?

    ImpactGuru was founded by a couple of entrepreneurs, Piyush Jain and Khushboo Jain.

    How does ImpactGuru make money?

    ImpactGuru charges a minimum of 5% fee on the funds raised by individuals on the platform.

    What is ImpactGuru funding?

    ImpactGuru has raised a total of $4.5M in funding over 5 rounds. Their latest funding was raised on Mar 6, 2020, from a Seed round.

    What documents are required to run a fundraiser on ImpactGuru?

    NGOs: If you’re raising funds for an NGO, you will be required to submit your 12A certificate and 80G certificate. If you wish to receive foreign donations please also share your valid FCRA certificate.

    Individuals (medical causes): If you’re an individual looking to raise funds for medical expenses you will be required to submit the patient’s identity details, test reports and invoice (if any), hospital/clinic name doctor’s name & contact details, beneficiary’s bank account details.

    Individuals (other causes): For individuals looking to raise funds for other personal causes please share your identity proof and bank account details. It would help your fundraiser if you could provide any other documents that would validate your fundraising need.

    Is ImpactGuru a legitimate site?

    Yes, ImpactGuru is a legitimate and legal site.

    Is ImpactGuru genuine?

    Yes, all the cases are genuine. ImpactGuru itself verifies them to make sure that their platform is safe for both campaigners and donors.

  • Magneto CleanTech Success Story: India’s Best Air Sanitization Solution!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Magneto CleanTech.

    Magneto CleanTech’s flagship product is the Magneto Central Air Cleaner (MCAC)— a high-efficiency ISO-certified air purification solution that not just absorbs all kinds of viruses (including SARS-Cov-2 where coronavirus belongs) and bacteria from the air, but also destroys them ensuring no further proliferation. Magneto solutions provide a 99% elimination of viruses and bacteria from any indoor environment including residential, commercial, or industrial applications.

    Founded by Himanshu and Bhanu Agarwal in 2017, Magneto claims brands like Apple, Google, Nokia, Uber, Taj Group of hotels among others as its clients. The entire team at Magneto holds a vision to make clean air accessible to everyone. Let’s see how Magneto CleanTech is going to make that happen!

    StartupTalky interviewed Mr. Himanshu Agarwal (Founder & CEO, Magneto CleanTech) to get insights on the startup story and growth hacks of the company. In this article you’ll discover how Magneto started, its business model, how Magneto works, funding, growth, future plans, and more.

    Magneto – Company Highlights

    Startup Name Magneto CleanTech
    Founders Himanshu Agarwal (CEO), Bhanu Agarwal
    Headquarters New Delhi
    Industry Cleantech
    Website magneto.in

    Magneto CleanTech – About and Vision
    Magneto CleanTech – Industry Details
    How Magneto CleanTech Started
    Magneto CleanTech – Product & How it Works
    Magneto CleanTech – Founders and Team
    Magneto CleanTech – Business Model & Revenue Model
    Magneto CleanTech – Launch & Marketing Strategy
    Magneto CleanTech – Challenges Faced
    Magneto CleanTech – Growth
    Magneto CleanTech – Funding
    Magneto CleanTech – Advisors/Mentors
    Magneto CleanTech – Competitor
    Magneto CleanTech – Recognition & Achievements
    Magneto CleanTech – Future Plans
    Magneto CleanTech – FAQs

    Magneto CleanTech – About and Vision

    Magneto CleanTech is India’s 1st and only provider of an entire range of certified and patented air sanitization solutions that can eliminate all kinds of viruses (including SARS-Cov-2 where coronavirus belongs), microbes, and pollutants from the indoor air. Magneto solutions provide a 99% elimination of viruses and bacteria from any indoor environment including residential, commercial, or industrial applications.

    It provides design, engineer, and manufacture central air-purification and air sanitization solutions powered by advanced technologies that destroy nanoscopic microbes and pollutants, including PM 2.5, PM 1.0, bacteria, and even viruses from the indoor air. Magneto’s chief product is the Magneto Central Air Cleaner (MCAC), a high-efficiency ISO certified air purification solution that not just absorbs all kinds of viruses and bacteria from the air, but also destroys them ensuring no further proliferation.

    Magneto CleanTech Logo

    Magneto’s vision is to make clean air accessible to everyone, whether in homes, offices, or buildings. Magneto drives innovation built on strong research fundamentals while ensuring that its products adhere to rigorous standards of safety and quality. Through a deep understanding of the needs of a developing economy and collaboration with researchers across the world, Magneto delivers products that solve customer problems in a data-driven way, making clean air quantified and visible.

    Magneto CleanTech – Industry Details

    Any air-conditioned indoor space is a potential customer for Magneto CleanTech including homes, commercial spaces such as malls, movie theatres, residential complexes, hotels, hospitals, schools, restaurants, fitness centers, etc. It caters to residential, commercial, and industrial spaces. The products have been adopted by some of the largest brands in India such as Google, Apple, Uber, BMW, Airbus, Nokia, Jindal Group, Taj Hotels, Oberois, PGI Chandigarh Hospital, Godrej Properties, and DLF, to name a few.

    The Indian air purification market is expected to grow at a CAGR of over 27% in the next five years. While the current penetration of air purifiers on average is less than 5% in India, the potential of business growth looks a lot higher than projected. Given the current dynamics, different segments will grow disproportionately as far as air purification is concerned. For example, the healthcare and hospitality industries might become the early adopters of high-efficiency air sanitization technology, while residential applications will grow a little later. Magneto has enjoyed a CAGR of over 60% in the last three years.


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    How Magneto CleanTech Started

    Starting in early 2013, Himanshu recognized the growing need for improved air quality in India and began investing in the research and development of IAQ solutions. After numerous cycles of product development, the founders were able to conceive a product line specifically designed for the Indian environmental conditions in collaboration with international, core-technology providers, making it available at a price point that is viable for developing countries like India for mass adoption. This led to the birth of Magneto Cleantech in 2018. Recently, the company has seen tremendous growth in this segment and has gained great market traction.

    Magneto CleanTech – Product & How it Works

    Magneto CleanTech’s flagship product is the Magneto Central Air Cleaner (MCAC)— a high-efficiency ISO-certified air purification solution that not just absorbs all kinds of viruses and bacteria from the air, but also destroys them ensuring no further proliferation. Its patented ‘Trap and Kill’ technology is Magneto’s key strength and it follows a three-fold process. Magneto Central Air Cleaner works on a three-stage process. Unlike traditional air filtration, MCAC kills trapped microorganisms instead of letting them grow:

    • Impingement: Particles up to 10 microns in size are trapped.
    • Polarisation: All particulate matter and microorganisms, including viruses, when passed through this layer get charged and start getting coagulated.
    • Agglomeration: All the charged particles are trapped. The viruses and bacteria are killed and only pure and sanitized air is delivered back.

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    Magneto CleanTech – Founders and Team

    Himanshu Agarwal and Bhanu Agarwal are the founders of Magneto CleanTech.

     Magneto CleanTech Founder
    Himanshu Agarwal -Founder and CEO of Magneto

    Headquartered in Delhi, Magneto has over 60 employees now. Its production unit is also based in Delhi. While a startup, the work culture at Magneto is more of an enterprise because it is committed to providing the best value to its customers in terms of not just product, but also service and customer care. The startup is constantly hiring professionals across business segments including engineering, sales, marketing, etc. People with an HVAC background who understand the technology and can serve its customers well are key.

    Magneto CleanTech – Business Model & Revenue Model

    Magneto’s direct business model has been focusing on the commercial air purification segment so far. Its product design, manufacturing, and installation have been in-house. Some of the largest brands in India have installed Magneto air purification solutions integrated with their central air-conditioning systems.

    The company has started developing a dealer network across India only since last year (2020). Magneto is committed to providing complete support to its channel partners, and the startup expects that part of the business to grow in double digits YoY. The partner network is mainly focused on the consumer market for its Split and Cassette AC solutions.

    Magneto CleanTech – Launch & Marketing Strategy

    Magneto CleanTech was founded based on over 30-years of combined experience of the founders and key stakeholders. They already had a very strong network in the industry, which is where the company started from. Magneto started marketing its products commercially only in 2019 to expand across verticals and geographies.

    Making clean air visible was a core part of its marketing and product strategy. Magneto initially started with an air purification product line, but quickly realized the importance of having air quality monitoring in its portfolio. By offering visibly clean air, the startup was able to give customers confidence in its systems in real-time applications. This became a critical piece of Magneto CleanTech’s marketing strategy, and the entire industry followed suit soon after.

    Magneto CleanTech – Challenges Faced

    One of the biggest challenges was finding a technology that could work in heavy air pollution settings of India with a low operating cost.

    When Magneto first entered the market, a big customer pain point was that the traditional media filter-based purification solutions had a high recurring cost, requiring filter replacement every 3 months in the heavy pollution load of metro cities. Devising a solution that could be reused without any consumables, drove the team to research alternative forms of air purification. Additionally, they recognized that in the context of India, airborne infectious diseases were already a big epidemic, especially with Tuberculosis. This drove the team to research technologies that holistically cleaned air, beyond just PM 2.5 and PM 10 to eliminate microbial contaminants as well. They spent over 5 years working and prototyping with different technologies that could satisfy these considerations before the team landed on the Magneto Central Air Cleaner product.


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    Magneto CleanTech – Growth

    Magneto has provided its marque solutions to some of the largest brands across industries in India including Apple, Google, Nokia, Uber, Taj Group of hotels, PGI Hospital, Chandigarh, Medanta hospital, IFCCO, RBI, Raheja, Godrej housing, to name a few.

    Its vision, however, is to make clean air accessible to everyone. The team understands the unique challenges posed in India and looks to invent solutions that will improve human lives across the nation and the world. In the next couple of years, Magneto will focus on residential applications like Split & Cassette ACs and is planning to expand the dealer network to reach mass consumers across India.

    Magneto CleanTech – Funding

    Magneto CleanTech is a bootstrapped startup. As stated by the founder of Magneto, Mr. Himanshu Agarwal, the startup has over $1.6 Mn poured in.


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    Magneto CleanTech – Advisors/Mentors

    Mentor: Arun Seth, Chairman, NASSCOM Foundation

    Magneto CleanTech – Competitor

    Magneto CleanTech considers Honeywell as its major competitor.

    Magneto CleanTech – Recognition & Achievements

    • CBRE Nasscom Finalist – 2018
    • CII, GreenPro – 2018
    • iNFHRA Clean Air Award Winner – 2020
    • Royal Academy of Engineering, UK with IIT-M, Queen’s University UK, Grant Winner – 2021
    Magneto

    Magneto CleanTech – Future Plans

    Magneto CleanTech is committed to its vision of providing clean and safe air to every individual in developing countries like India. For this, it will continue to invest in R&D and develop products for larger applications, including industrial (manufacturing plants, energy sites, warehouses, etc.), transport (railways, bus, airways, cars), and also enterprise solutions with independent equipment that can cover larger non-air-conditioned areas for places like schools, hostels, old age homes, animal shelters, etc.

    Magneto CleanTech – FAQs

    What is Magneto CleanTech?

    Magneto CleanTech is India’s 1st and only provider of an entire range of certified and patented air sanitization solutions that can eliminate all kinds of viruses (including SARS-Cov-2 where coronavirus belongs), microbes, and pollutants from the indoor air.

    How is Magneto CleanTech different?

    The patented ‘Trap and Kill’ technology is Magneto’s key strength and it follows a three-fold process. Magneto Central Air Cleaner works on a three-stage process. Unlike traditional air filtration, MCAC kills trapped microorganisms instead of letting them grow.

    Is Magneto an Indian Startup?

    Yes. Magneto is an Indian Startup headquartered in New Delhi.

    Who is the founder of Magneto?

    Magneto CleanTech was founded in 2017 by Himanshu Agarwal and Bhanu Agarwal.