Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the TagMango.
TagMango equips creators to monetize their audiences directly. It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.
They launched the SAAS platform for cohort-based courses in February, 2021 in which they provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses.
The next addition to the SAAS platform is the NFT marketplace where creators can mint and sell their own NFTs and will go live in March, 2022.
March 2022 – Launch of the TagMango NFT Marketplace. In this Marketplace, India’s top creators would be launching their NFT’s.
February 2022 – A major rise of creators on the platform is witnessed. Creators earnings on average are growing at a rate of 62% Month on Month.
January 2022 – Launched India’s first Creator Pad in Mumbai for creators to connect, collaborate and create.
February 2021 – Started focusing on creator monetization. TagMango began helping creators monetize their courses and workshops.
March 2020 – Change in the model, TagMango started enabling personalised celebrity shout outs for fans through their platform.
November 2019 – Received funding from Y Combinator.
TagMango – About and How it Works
It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.
They provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses and workshops.
TagMango will soon be launching their NFT marketplace which seeks to serve as a gated community for the country’s top content creators, offering a variety of tools across the metaverse and in the real world to assist them Connect, Create, and Collaborate.
Divyanshu Damani and Mohammad Hasan – Tagmango Founders
Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019. The success of the venture was witnessed across the globe as both of them received the prestigious title of “Forbes 30 under 30, Asia”.
Divyanshu Damani is a passionate entrepreneur, a social media influencer, and a keynote speaker. He has a Bachelor’s Degree in Business Administration from St. Xavier’s College, Kolkata. Divyanshu also co-founded other startups:
‘Wakeupkid’, a social entrepreneurship venture which through its projects, videos, and posts seeks to utilize the influence of social media and youth power to make a difference in the world.
‘The Soch Network’, an online media distribution platform for dispensing thought-provoking content of national interest.
Divyanshu himself is a social media influencer. A vivid speaker, Divyanshu also hosted the ‘Divyanshu Damani Talk Show’ (an online talk show) and has spoken at various IITs and IIMs. He has also been featured on TEDx and JoshTalks.
Mohammad Hasan is an entrepreneur at heart. He is a graduate in computer science engineering and is an experienced website & mobile app developer. He also co-founded ‘Fleapo’, an information technology solutions provider specializing in mobile apps development, customized web apps development, and internet marketing services. Fleapo is currently operating in 3 countries.
TagMango – Startup Story
Divyanshu, having been a social media influencer for quite some time, saw the immense scope and opportunities present in the world of social media influence. After meeting Hasan in college they just knew that they had what it takes to potentially disrupt an industry. Initially, TagMango gave influencers a chance to work with the best brands in India such as Hershey’s, Bounce, and Raw Pressery. It had tied up with over 80,000 influencers before pivoting to the celebrity video shoutout model. After this TagMango understood the marketplace better and aimed at attacking the problem at its core. They allowed creators to monetize their D2C interactions with their audiences. Now, hundreds of Tagmango creators are monetizing their courses and workshops and building this ecosystem of passing on high quality content and knowledge to the consumer.
The big vision is for them to become the 6th logo behind the truck. If today, you see Facebook, Instagram, LinkedIn, Pinterest, Twitter – the 6th logo will be TagMango.
The mango will signify that every monetizable interaction for an entity – both virtual like workshops, courses, NFTs and physical like merchandise, products is hosted on the creator’s TagMango platform.
They aim to build an online shop for the creator that’ll help them seamlessly monetize all direct-to-consumer interactions through a single window.
TagMango – Logo
TagMango Logo
TagMango – Business Model
The company works on a commission business model. After completely aiding creators in launching their online workshops or courses TagMango has a 10% take rate on creator earnings.
TagMango – Funding and Investors
TagMango raised $2.3M so far.
Major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, XRM Media, Prakhar Gupta, Varun Duggirala, MSB Vision, Ankur Nagpal, Justin Mateen, and Manish Pandey.
Date
Stage
Amount
Investors
December 2021
Seed Round
—
—
December 2020
Seed Round
$750k
Y Combinator, Kevin Lin, XRM Media, Pioneer Fund, Angel investors from the USA & UAE
April 2020
Seed Round
$105K
–
March 2020
Seed Round
$300K
–
January 2020
Pre Seed Round
$150K
–
TagMango – Growth
Creator Earnings on TagMango are growing at 62% MoM.
TagMango – Social Media Presence
Social media presence of Tagmango on different platforms:
Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019.
How much funding did TagMango raise till date?
TagMango has raised a total of $2.3 million in funding. The latest funding of $750,000 was raised in December 2020 from Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and angel investors from the USA and the UAE.renowned creators from India like Varun Duggirala, Prakhar Gupta, MSB Vision, Dr. Sid Warrier and 15 other strategic angels.
Who are the Major Investors in TagMango?
The major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, JAM Fund and XRM Media.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Royal Dutch Shell.
The United States itself utilised an estimated 20.5 million barrels of petroleum per day in 2018, according to the US Energy Information Association. This equates to around 7.5 billion barrels per year or about 22% of estimated worldwide petroleum consumption.
As world economies and infrastructure keep relying significantly on petroleum-based commodities, the world’s dependency on oil and gas is escalating. Even with a weakening world economy and dwindling oil supplies, discussions about when the world’s oil and gas output would peak seem to remain on the outskirts.
Nevertheless, the oil and gas industry maintains to have great weight in global economics and politics, notably in employment conditions, with the US oil and gas industry employing at least 10 million people.
Shell is an oil & gas multinational business headquartered at The Shell Centre in London, United Kingdom. Shell is a publicly-traded corporation based in the United Kingdom that is primarily traded on the London Stock Exchange (LSE).
It is one of the “largest companies” in the oil and gas sector. Shell is one of the world’s largest corporations in terms of sales and earnings, consistently ranked in the top ten of the Fortune Global 500 since 2000.
Here’s learning all about Royal Dutch Shell, its Founders and Team, Funding and Investors, Business and Revenue Model, Growth, Challenges Faces, Name, Tagline, Logo and more.
Royal Dutch Shell – Company Highlights
Startup Name
Royal Dutch Shell
Predecessors
Royal Dutch Petroleum Co. (1890); Shell Transport and Trading Co. of the United Kingdom (1897)
Royal Dutch Shell is a multinational oil and gas business. The corporation looks for and produces oil and gas in traditional fields and sources such as tight rock, shale, and coal. It owns and runs refineries and petrochemical plants all around the world.
Shell sells lubricants, bitumen, and liquefied petroleum gas, as well as petrochemicals such as raw ingredients for plastics, paints, and detergents. In Brazil, the firm is a major biofuel producer. It’s also involved in liquefied natural gas (LNG) and gas-to-liquids (GTL) projects.
In Europe, Asia, Oceania, Africa, North America, and South America, the corporation sells its products directly and indirectly through distributors. The Hague, the Netherlands, is where Shell’s headquarters are located.
The business is categorized into three groups: upstream, downstream, and corporate.
The Upstream section searches for and extracts crude oil and natural gas, develops fields, produces oil and gas, mines oil sands, extracts bitumen, cools the gas, regasifies LNG, converts gas to liquid goods, and generates wind energy.
Oil refining into fuels and lubricants, petrochemical manufacturing, biofuel development, trading, rental sales, carbon dioxide emissions management, business-to-business sales, and alternative energy firms are all part of the Downstream segment.
Shell’s non-operating businesses, including its assets and treasury organisation, its headquarters and central services, and insurance firms, are included in the Corporate section.
Shell operates in over 99 countries, produces roughly 3.7 million barrels of oil equivalent per day, and has over 44,000 service stations throughout the world. Shell had total proven reserves of 11.1 billion barrels of oil equivalent, as of now.
One of its greatest businesses is Shell Oil Company, its main subsidiary in the United States. Royal Dutch Shell owns 44% of Razen, a publicly-traded joint venture with Cosan that is Brazil’s third-largest energy firm by revenue and a significant ethanol producer.
Royal Dutch Shell – Latest News
10 Jan 2022 – Oil and gas firm Royal Dutch Shell has surfaced as an unexpected bidder for Sprng Energy, Actis Llp’s Indian renewable system that is available for auction. Shell, the largest global seller of liquefied natural gas, will compete for the possible billion-dollar purchase alongside Macquarie, an Australian infrastructure fund, and CPP Investment Board (CPPIB), a Canadian pension fund.
After an initial round of screening from a list of over 20 possible applicants who had signed non-disclosure agreements, all three were selected last week. Shell’s non-binding equity bid of $1.2 billion is said to have beaten out all others. These assets have a $960 million debt.
Dec 15, 2021 – Indore-based green consultant EKI Energy Services will enter into a partnership with oil company Royal Dutch Shell that would invest $1.6 billion over five years to supply “environment-based solutions” to Indian industries.
As part of Shell’s strategy to develop in India’s renewables area, the joint venture would aim to produce 115 million carbon credits in the next five years. Shell will control the remaining 49 percent of the joint venture, with EKI Energy owning 51 percent.
Nov 16, 2021 – As the energy giant swings away from oil and gas, Royal Dutch Shell would ditch its dual share structure and relocate its headquarters to the United Kingdom from the Netherlands, forced out by Dutch taxation and facing climate pressure in court.
The business plans to delete “Royal Dutch” from its name, which has been an essential part of its brand since 1907, into becoming Shell Plc. It has previously faced challenges from investors about its dual structure and was recently struck by a Dutch court ruling over its climate ambitions.
Shell has been in a long-running legal battle with the Dutch government over the country’s 15% dividend withholding tax, which it attempted to dodge through its two share classes.
Shell’s new unitary structure would alleviate this problem and enable it to complete sales and acquisitions more quickly. The main Dutch state pension fund, ABP, said that it will withdraw Shell and all fossil fuels from its portfolio, further severing ties with the Netherlands.
Royal Dutch Shell – Industry
Oil prices have reached their greatest levels in six years, and the oil and gas industry has returned well during 2021. While the sector’s comeback is stronger than projected, market dynamics in the future year remain unpredictable.
After going negative in April 2020, oil prices have recovered to roughly $80/bbl. However, common thinking suggests that when oil prices are high, oil and gas firms would have less capital discipline and will focus on their core business rather than sustainable marketing options.
As a result, it is frequently considered that high oil costs will stifle the energy shift. Oil prices above $60 per barrel, according to 76 percent of questioned O&G executives, will most likely increase or enhance their energy revolution shortly.
The 2020 oil price fall resulted in the sharpest layoffs in the industry’s history. Since then, prices have roughly doubled, and yet only approximately half of the jobs being lost have returned. The industry’s credibility as a dependable employer is being harmed by periodic staffing and firing, and a tenured, ageing workforce is limiting potential talent.
In a congested labour market, it would be difficult for O&G firms with advanced initiatives and sound balance sheets to stand out to employees. Although a commitment to decarbonization may be the most compelling recruiting pitch, more than 75 percent of survey respondents believe that flexible and agile workforce structures that empower remote, hybrid, and cross-border teams will help companies compete for and retain talent in today’s tight labour market.
Once the firm combined with Royal Dutch to become the Royal Dutch Shell Group in 1907, ‘the Shell’ part of the company name started to deteriorate for a short time, but the newly established corporation rapidly became known as Shell for short.
Shell Logo
Royal Dutch Shell’s tagline says, “You Can Be Sure ofShell.”
Royal Dutch Shell – Founders
The Royal Dutch Shell Group was formed in February 1907 by the merger of two competing firms: the Royal Dutch Petroleum Company and the United Kingdom’s “Shell” Transportation and Trading Company Ltd.
When King William III of the Netherlands granted a Royal charter to a small oil exploration and production company known as “Royal Dutch Company for the Working of Petroleum Wells in the Dutch East Indies,” Jean Baptiste August Kessler and Henri Deterding founded the Royal Dutch Petroleum Company in 1890.
Marcus Samuel and his brother Samuel Samuel formed the “Shell” Transport and Trading Company in 1897 in the United Kingdom.
Royal Dutch Shell – Startup Story
The Royal Dutch Shell Group was formed in February 1907 by the merger of two competitor companies: the Royal Dutch Petroleum Company and the United Kingdom’s “Shell” Transport and Trading Company Ltd. It was mainly motivated by the necessity to compete with Standard Oil on a worldwide scale.
According to the conditions of the merger, the Dutch arm would hold 60% of the new company and the British would own 40%. A comprehensive merger or acquisition of either company would be prohibited by patriotic sentiments.
Koninklijke Nederlandsche Petroleum, a Dutch business, was in charge of production in The Hague. The Anglo-Saxon Petroleum Company, located in London, was founded to oversee the storage and transportation of the goods.
Shell was the primary fuel provider to the British Expeditionary Force during WW 2. This was the only source of aircraft fuel and 80 percent of the TNT used by the British Army. Also, it offered the British Admiralty all of its vessels.
Shell purchased the Mexican Eagle Petroleum Company in 1919 and founded Shell-Mex Limited in 1921, which sold products in the United Kingdom under the “Shell” and “Eagle” trademarks. Shell Chemicals was formed in 1929. Shell was the world’s top oil business by the end of the 1920s, generating 11% of the globe’s crude oil supply and holding 10% of the world’s tanker traffic.
Royal Dutch Shell – Vision, and Mission Statement
Royal Dutch Shell’s mission statement says, “To safely market and distribute energy and petrochemical products while offering innovative value-added services.”
Royal Dutch Shell’s vision statement says, ” They make the difference through our people, a team of dedicated professionals, who value our customers, deliver on our promises and contribute to sustainable development. “
Michiel Brandjes – Company Secretary and General Counsel
Simon Henry – Shell Oil Company Investor Relations
Steve Mutch – Next Generation ERP COE Lead
Daniel Jeavons – VP Computational Science & Digital Innovation
Ed Daniels – Executive Vice President – Strategy & Portfolio
Gillian Hynes – Senior Talent Advisor, Downstream
Nick Feast – Special Advisor, Exploration
Royal Dutch Shell – Business Model, and Revenue Model
The company’s primary business is hydrocarbon exploration, production, processing, transportation, and marketing (oil and gas). Shell also has a sizable petrochemicals company (Shell Chemicals) and a fledgling renewable energy sector that is exploring wind, hydrogen, and solar power.
The business is categorized into three groups: upstream, downstream, and corporate.
The Upstream section searches for and extracts crude oil and natural gas, develops fields, produces oil and gas, mines oil sands, extracts bitumen, cools the gas, regasifies LNG, converts gas to liquid goods, and generates wind energy.
Oil refining into fuels and lubricants, petrochemical manufacturing, biofuel development, trading, rental sales, carbon dioxide emissions management, business-to-business sales, and alternative energy firms are all part of the Downstream segment.
Shell’s non-operating businesses, including its assets and treasury organisation, its headquarters and central services, and insurance firms, are included in the Corporate section.
Royal Dutch Shell – Funding, and Investors
Royal Dutch Shell has secured $750 million in a single round of fundraising.
Date
Round
Amount
Lead Investors
Oct 27, 2021
Post-IPO Equity
$750M
Third Point
Royal Dutch Shell – Investments
Royal Dutch Shell has invested in 18 companies.
Date
Organisation Name
Round
Amount
Jan 6, 2022
Silicon Ranch
Private Equity Round
$775M
Dec 16, 2020
Silicon Ranch
Private Equity Round
$225M
Aug 21, 2020
RVE.SOL
Grant
–
Apr 16, 2020
Haishangxian
Funding Round
–
Dec 12, 2019
Esco Pacific
Corporate Round
–
Nov 5, 2019
Powergen Renewable Energy
Series B
$15M
Apr 3, 2019
EcoSmart Solution
Corporate Round
–
Dec 19, 2018
Cleantech Solar
Corporate Round
–
Aug 28, 2018
Zhenkunxing
Series C
$129M
Aug 28, 2018
Zhenkunhang
Series C
$129M
Royal Dutch Shell – Acquisitions
Royal Dutch Shell has acquired 13 companies.
Acquiree Name
About Acquiree
Date
Acquisition Amount
Savion
Savion develops utility-scale, greenfield solar photovoltaic power projects across the country for renewable and cost-effective energy.
Dec 14, 2021
–
Inspire Energy Capital
Inspire Energy Capital offers renewable energy to customers via a variety of innovative services.
Jul 28, 2021
–
Next Kraftwerke
Next Kraftwerke is the operator of a Virtual Power Plant (VPP ) & a trader on various European power markets.
Feb 25, 2021
–
ubitricity
Ubitricity focuses on developing charging infrastructure for electric vehicles.
Jan 25, 2021
–
Eolfi
EOLFI is an independent company specializing in wind energy.
Nov 5, 2019
–
Sonnen
Sonnen is a pioneer for intelligent lithium-based energy storage.
Feb 15, 2019
–
Greenlots
Greenlots delivers innovative software, services, and expertise that empowers utilities, cities, communities, and automakers.
Jan 30, 2019
–
Hazira LNG and Port
Hazira LNG and Port is an energy company that is engaged in creating long-term wealth for the benefit of the country.
Jan 9, 2019
–
First Utility
First Utility is an independent energy supplier in the UK which helps customers save money on their energy bills.
Dec 21, 2017
–
NewMotion
Electric Mobility Service Provider
Oct 12, 2017
–
Royal Dutch Shell – Growth
Royal Dutch Shell’s revenue for the quarter ended September 30, 2021, was $61.555 billion, up 37.65% from the previous year.
Royal Dutch Shell’s revenue for the year ended September 30, 2021, was $227.462 billion, up 1.89 percent from the previous year.
Royal Dutch Shell’s yearly revenue in 2020 was $183.195 billion, down 47.97 percent from 2019.
Royal Dutch Shell’s yearly revenue in 2019 was $352.106 billion, down 11.21 percent from 2018.
The yearly income of Royal Dutch Shell was $396.556 billion in 2018, up 27.15 percent from 2017.
For more than a century, the oil sector has been immersed in operations globally, and it has seen many hazards connected with working in diverse nations at the same moment. Shell, which is operating in more than 70 countries around the globe, experienced several issues as a result of its business methods, technology, and operational environment.
The company had the most serious issues which include its business in Nigeria, where it was a victim of oil theft and pilferage, resulting in massive setbacks; its Arctic venture, where it encountered technical difficulties as well as issues with local environmental conservation groups; and its US shale operational processes, where Shell received no returns despite significant investments.
As of May 2021, Shell’s proposal got 88.74 percent of shareholder votes, according to the firm. The executive of the Anglo-Dutch oil company had asked for endorsement for its Energy Transition Strategy, which received the first vote of its sort in the energy industry.
While the outcome was not binding, it was considered likely and theoretically gives Shell a shareholder authorization to pursue its goals to achieve net-zero emissions by 2050. However, 11% of Shell’s stockholders voted against the company’s own climate goals. In contrast, up to 99 percent of investors accepted management advice on 19 other resolutions proposed during the online AGM.
At this time, over five years after the Paris Agreement was approved by almost 200 nations, no oil and natural gas major has revealed how it plans to meet its ambitions of being a net-zero firm by 2050 or before.
The historic climate change agreement is largely seen as vital to averting an irreparable global calamity. Shell’s Energy Transition Strategy, which was released earlier this year, detailed the company’s goals to achieve net-zero emissions by 2050.
It plans to cut net carbon emissions by 6% to 8% by 2023, compared to 2016 levels. By 2030, the goal has risen to 20%, 45 per cent by 2035, and 100 per cent by 2050. The firm has said that it would alter its strategy every three years until 2050.
Royal Dutch Shell – FAQ
What does Shell do?
Shell is an oil & gas multinational business headquartered at The Shell Centre in London, United Kingdom. It owns and runs refineries and petrochemical plants all around the world. Shell sells lubricants, bitumen, and liquefied petroleum gas, as well as petrochemicals such as raw ingredients for plastics, paints, and detergents.
How does Shell make money?
The company’s primary business is hydrocarbon exploration, production, processing, transportation, and marketing (oil and gas). Shell also has a sizable petrochemicals company (Shell Chemicals) and a fledgling renewable energy sector that is exploring wind, hydrogen, and solar power.
Which companies do Shell compete with?
Imperial Oil Limited, ConocoPhillips Company, Chevron Corporation, Exxon Mobil Corporation, BP p.l.c, Petro-Canada, Hess Corporation. 2,075, and ADNOC.
When did Shell come to India?
Shell entered India with its retail fuel business in November 2004.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Anveya Living.
Anveya focuses on beauty, personal care, and wellness products which have a daily impact on lives and the planet. Its products promise purity, combined with the wisdom of nature, and compete and beat their synthetic counterparts on results. The concept of Anveya, an online brand providing a range of products for skincare and haircare was born in the year 2018 out of a desire to give Indian consumers natural beauty products that are formulated using deep nature technology and solve real beauty concerns.
StartupTalky interviewed Mr. Vivek Singh (Co-founder & CEO of Anveya Living) to get insights on the journey and growth hacks of the startup. In this article you’ll discover how Anveya started, its business model, products, marketing strategy and more.
Anveya stands for harmony. It drives awareness and provides result-driven product choices for healthy and conscious living. Anveya focuses on beauty, personal care, and wellness products which have a daily impact on lives and the planet. Its products promise purity, combined with the wisdom of nature, and compete and beat their synthetic counterparts on results.
The Anveya range started in 2019 with the purest gifts from nature – pure essential oil extracts and cold-pressed beauty oils. It launched its formulated range in early 2020. By the end of 2020, the startup also launched its second brand ThriveCo, a treatment-based results-driven range solving some of the deepest hair and skin problems of the consumers. All this while the startup has listened to its customers, about what they need next and that has been the basis of most of its innovations.
“We invest time, resources, and energy in clean products and technology, to promote and develop the most results-driven, cutting-edge formulations for your beauty and personal care needs” says Vivek Singh, Co-founder & CEO, Anveya.
Journey of Anveya – How it Started
The company was founded by Vivek Singh and Saurav Patnaik in the year 2018 and is based out of Bangalore.
Vivek noticed that his wife stocked up on her curly hair products whenever she or other friends traveled abroad. She insisted that there were no Indian brands that matched the quality of what was available internationally. As he and Saurav spoke to more friends and family, they realized that this behavior was common across beauty products. They kept hearing that even the best Indian brands do not match the standard of international brands. They began digging into this only to realize that that cutting-edge deep work has been happening in research labs all across the world. But those innovations take too much time to reach the country if they do at all. This was the moment that they decided to create a brand that beats international brands in product quality and customer love.
The concept of Anveya, an online brand providing a range of products for skincare and haircare was born in the year 2018 out of a desire to give Indian consumers natural beauty products that are formulated using deep nature technology and solve real beauty concerns. It’s a premium beauty brand that has come a long way with a host of skincare and haircare products. The main focus of the brand is to provide personal care and wellness categories that have a daily impact on people’s lives and the planet.
Anveya began with an honest vision and modest resources. The product was at the core of the founders’ thoughts and so, key early investments were done on sourcing and R&D. The team decided to reach consumers directly through the internet, as that would help them talk transparently and they hoped that the consumers would reciprocate. This meant the team didn’t have to invest in building all-India distribution. Anveya started with operating from a single warehouse, a small team, and a strong will to make a difference. Its early investments came from the founders’ own savings and from friends and family.
The internet helped the startup a lot, the team wanted to have an open channel of communication with the customers, which it got with the grace of the internet. This enabled them to communicate transparently with others and discuss the solutions after hearing others’ needs and feedback. This was a very different approach from the traditional way of celebrity-showcasing, powered by a big budget that the other brands have been taking. Lastly, as an online-first brand, they wanted to leverage the internet and all its strengths against the massive offline distribution strength that traditionally was being used by beauty and personal care brands.
Anveya – Products and USP
Anveya is a premium brand and the founders take pride in being able to offer the cleanest and effective products for skin and hair care. These products target some of the biggest hair & skin concerns like dryness, damage, frizz, breakage, hair fall, scalp health, and hair growth.
Anveya Haircare Product
Anveya’s range comprises 45 premium quality products spread across the categories of Hair Care, Skincare, Cold-Pressed Oils, and Essential Oils. Its formulated products have been created in partnership with some of the most advanced labs across the world that work on natural active ingredients and with some of the top formulators and manufacturers in the country. These products are not only the best-in-class formulations, but also beat their synthetic counterparts on results. Anveya’s range of pure natural essential oils and organic cold-pressed oils includes some of the finest beauty and wellness gifts that come straight from nature, with an obsession with the origin, their purity, and their certificates of analysis. Its products, pricing, and positioning are premium, where the team is bringing international quality products to their consumers, made in India, at Indian prices.
In the year 2020, the founders also launched their second brand ThriveCo, a treatment-based range solving some of the deepest hair and skin problems of its consumers. All this while they have listened to their customers, about what they need next and that has been the basis of most of its innovations.
Anveya – Founders and Team
Anveya Living Private Limited has been co-founded by Vivek Singh (CEO) & Saurav Patnaik (COO). Vivek and Saurav have worked together since 2008 when Vivek used to head digital marketing for HT Media’s internet arm and Saurav used to run his marketing technology company Kenscio. After finishing their last assignments, the two came together in 2018 to co-found Anveya.
Vivek Singh, Co-founder & CEO
Vivek Singh – Co-founder & CEO of Anveya
As someone who grew up in a small-town middle-class family with agricultural roots, Vivek witnessed how lifestyle evolved from being in complete harmony with nature to devaluing nature, and with it, ourselves. He also realized that the beauty industry’s R&A was resulting in more in the destruction of our relationship with nature rather than in nurturing that relationship. Anveya is his attempt to find a common ground between customer needs, what the planet needs, the power of nature, and use science and technology to bring all these together. Before his role as the Co-founder & CEO of Anveya, Vivek led the emergence of FirstCry, the country’s leading baby & kids brand, as their SVP Marketing. He has also held marketing & business responsibilities for Hindustan Times Media’s internet businesses.
Vivek is a graduate of IIT (BHU) Varanasi and a post-graduate from IIM Lucknow. He spends his leisure time sketching and painting, and reading about evolution and the human mind. He is also the protagonist of a non-fiction book, Dare Eat That (Penguin RandomHouse India) which chronicles his attempt to experiment with and taste unique cuisines from around the world.
Saurav Patnaik, Co-founder & COO
Saurav Patnaik – Co-founder & COO of Anveya
Saurav is a serial entrepreneur with multiple successful companies built in the space of technology and advertising serving more than 200 Enterprises. On one of his technology chasing tours to Israel, he accidentally met entrepreneurs who were using high-tech stem cell technology to create potent personal care products. The focus was on results while keeping nasty chemicals away. While all these products & innovations were interesting and exciting, the realization also seeped in that Indian customers might not find access to these technologies at all.
Especially in a market where people are being handed beaten down versions/formulations of the products at rock bottom prices with the help of celebrities and false promises, the people deserved more. Thus began Saurav’s incessant and obsessive search for the best ingredients, technologies, and formulators across the world. As the Co-founder & COO for Anveya, Saurav is bridging the gap by making top-notch products and formulations available to Indian customers.
Anveya is a small and robust team of about 20 people who love doing great work together, and this has helped them grow as people and businesses.
Anveya – Name, Tagline and Logo
Anveya comes from the root word “anvaya”, which means harmony. The team here is inspired by how everything works so harmoniously in nature, how everything is beautifully balanced. They wanted to stand the harmony between nature, ourselves, and the products that all use.
The two leaves in its brand logo signify life, balance, and freshness. It reminds them that Anveya’s products have to stay true to the harmony that Nature inspires them to have.
Anveya Logo
Anveya – Mission and Vision
Anveya Living as a company, is propelled with the vision of closing the large gap that exists between the much-coveted international beauty brands and the other beauty offerings that are there in the Indian market.
According to a statement by Co-founder and CEO Vivek Singh, creating high-quality products is at the core of the vision of Anveya.
Anveya – Business Model and Revenue Model
Anveya is a direct-to-consumer brand (D2C). It works on and drives excellence at all steps of its consumer offering – right from the research and formulations, to sourcing of raw materials and tightly controlled manufacturing processes, warehousing and operations, marketing, eCommerce, and customer service.
Speaking on the business model of the company, Vivek Singh said, “The D2C movement was a disruption for the consumer industry. We’re taking it to another level by working to disrupt the D2C segment itself, by breaking some of the long-standing assumptions in the traditional FMCG and D2C industry. And in the process, customers are loving our honest, uncompromising and straight-talking brands.”
Anveya’s products are directly available for the customer at all points – whether it’s about telling them about the brand and product offerings, servicing customer orders, or answering questions. This helps it stay true to customer expectations and own the effectiveness that its products bring into their lives. The startup runs its own eCommerce stores at anveya.com and thriveco.in and directly manages its presence on marketplaces like amazon.in and flipkart.com without the involvement of any mediators or resellers. It operates its own warehouse and directly deals with logistics to ensure a high-quality seamless experience for the customers.
Now known as a major player in the D2C industry, it was quite early when Anveya decided to stick to the multi-brand strategy. The first brand of Anveya Living was named Anveya, which was founded in early 2019 and is designed as a premium beauty brand that offers hair and skincare solutions with the help of natural active ingredients that it uses. ThriveCo is the second brand launched by Anveya in 2020, with an aim to provide solutions for deep skin and hair-related causes. Both the brands are described as “clean labels”, which do not support the use of parabens or sulfates and stand as 100% transparent about the ingredients they use. Anveya Living also launched Anveya Curls, which is one of the first ranges that are solely dedicated to curly hair, which is something that is often overlooked by the traditional market.
A major portion of Anveya’s revenues come from its own websites anveya.com and thriveco.in. It also maintains an ingredient directory on its own stores where the customers can read about all the ingredients that the product used. It is currently planning to create a direct channel with the customers in the times upcoming.
Anveya – Launch and Marketing Strategy
Anveya’s very first customers, even before its public launch, were the founders’ very supportive friends. They helped the team to evaluate the thoughts, provide key inputs, test the prototypes, and spread the word.
At the start, the startup did not have an eCommerce presence of its own. Anveya launched its products on Amazon.in and then on Flipkart.com. These marketplaces have empowered brands and startups phenomenally. They are a great way for a young brand to reach potential customers. They have not only built fantastic shopping fronts for the customers but have also built a very robust and accessible backend for the brands. The team at Anveya utilized its advertising platforms to show its products and gain the first few customers. It gives young startups an opportunity to enter the same level playing field that the big established businesses and brands operate in.
Since the beginning, the team has been focussing on content. Even before Anveya’s products were launched, they started witnessing the audience reading its helpful articles. Even on the products, the startup provides a lot of details, literature, and documentation about the product, ingredients, what it does and what’s the best way to achieve your goals with the product and beyond.
“Lastly, if you do good work, a lot of repeat and word of mouth builds. We have been fortunate to see a lot of brand searches, repeating orders, and referrals too” Vivek added.
Anveya’s curly hair campaigns have had great success. The team wanted to provide a solution for people with curly hair – a customer segment that has largely been ignored by established brands and businesses. The startup’s message to ‘Embrace Your Curls’ hit a chord with the audience, as most other brands have always catered to straight hair only and some have even made curly hair people feel bad about their hair.
Anveya’s Curls Hair Care Range
Anveya – Challenges Faced
Bringing some of the world’s best quality products to Indian consumers had several challenges. Firstly, the Indian consumer has historically been served with much poorer quality products than some of the international counterparts. Ingredients that have been rejected by several countries are still being served here. When this was the norm, the founders decided to do it differently. They wanted to make sure that they get the best and most effective products possible in the entire world.
Secondly, and leading from the first challenge, was a consumer perception that Indian products don’t work as well as some of the international brands do. This is a perception the team at Anveya has changed with what they bring to their customers.
Thirdly, and the internet medium helped them a great deal here, the startup wanted to have an open channel of communication with the customers. This enabled the team to communicate transparently to customers about Anveya’s solutions and to hear from them their needs and their feedback. This was a very different approach from the celebrity-showcasing, big-budget approach the traditional brands have been taking.
Lastly, as an online-first brand, Anveya wanted to leverage the internet and all its strengths against the massive offline distribution strength that traditionally was being used by beauty and personal care brands.
Anveya – Funding and Investors
Anveya initially raised modest but sufficing investments from friends and family, including some respected angel investment names in the country. The company has raised its maiden funding (Seed) round on February 8, 2022, where it has raised $80 mn from Rukam Capital. These funds would be used by the company for further research and development. Furthermore, it is also planning to foray into new categories and markets along with building a team that would help it do so.
Funding Date
Name of the Transaction
Amount Raised
Lead Investors
February 8, 2022
Seed Round
$80 mn
Rukam Capital
The startup drives business health on both fronts – growth and economics. The team here focuses on having customer traction-driven growth and so far both of its brands have grown well on the back of fantastic products, transparent communication, and customer love.
With a purview on the competitiveness Anyeva faces, Vivek Singh says – Anveya is filling a gap that has been ignored in the country forever. It is producing premium beauty and personal care products, obsessing around the product quality and effectiveness, and at par, if not beating their international counterparts. There are only a few brands doing the good work that the consumers of the country deserve. The team looks at them as inspirations rather than as competitors, and they hope that all of these good brands succeed and make their place in the consumer’s hearts and in the market forever.
Anveya – Future Plans
Anveya’s journey has just begun. It will be launching new categories and growing the range from its current set of 45 products to about 70 products in the coming year to cater to the needs and goals of its customers. The startup will be looking at expanding the reach of its e-commerce stores and also reaching customers through targeted marketplaces. The team is also working on enriching the experience of their customers through content, consultation, and solutions to their needs.
Anveya – FAQs
What is Anveya?
Anveya focuses on beauty, personal care, and wellness products which have a daily impact on lives and the planet.
Who founded Anveya?
Anveya Living Private Limited has been co-founded by Vivek Singh (CEO) & Saurav Patnaik (COO).
When was Anveya founded?
Anveya was founded in 2018.
Is Anveya an Indian Company?
Yes. Anveya is an Indian Company based out of Bangalore.
How does Anveya work?
Anveya is a direct-to-consumer brand (D2C). Its products are directly available for the customer at all points. The startup runs its own eCommerce stores at anveya.com and thriveco.in and directly manages its presence on Amazon and Flipkart without the involvement of any resellers. It operates its own warehouse and directly deals with logistics.
What are Anveya’s Products?
Anveya’s range comprises 40 premium quality products spread across the categories of Hair Care, Skincare, Cold-Pressed Oils, and Essential Oils. These products target some of the biggest hair & skin concerns like dryness, damage, frizz, breakage, hair fall, scalp health, and hair growth.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mudrex.
A rapidly growing sector of the larger financial technology (fintech) business is the cryptocurrency market. In order to enable secure and open transactions, the cryptocurrency sector makes use of digital currencies, blockchain technology, and decentralized financial systems. Companies like Mudrex are at the forefront of offering cutting-edge investing solutions in the cryptocurrency industry as demand for investment solutions for cryptocurrencies keeps rising.
Mudrex is a Global Crypto Investment Platform backed by Y Combinator and Nexus Venture Partners that operates in over 100 countries globally. It is a US-headquartered and Bengaluru-based fintech startup aiming to be the largest asset management platform for crypto investments. The company has $3 billion in trade volume, $20 million+ in assets under management, and 7,00,000+ investors.
StartupTalky interviewed Mr. Edul Patel (Co-founder & CEO, Mudrex) to get insights into the startup story and roadmap of the organization.
Mudrex – Company Highlights
Startup Name
Mudrex
Founders
Edul Patel (CEO), Prince Arora (VP, Engineering), Rohit Goyal (VP, DeFi), and Alankar Saxena (CTO).
Mudrex is a revolutionary cryptocurrency investment platform that empowers individuals and institutions to invest confidently in digital assets. With state-of-the-art technology and expert insights, Mudrex provides a secure environment to manage crypto investments. Their ultimate goal is to help clients achieve financial goals and become the go-to platform for crypto investing.
Products Offered by Mudrex
Mudrex Portfolio: The idea behind the product is to democratize access to investment opportunities in financial markets for investors. This product will provide access to sharp and insightful trading strategies that were earlier available only to high-net-worth individuals. The product is created to make an easy-to-follow process for cryptocurrency investments. The platform builds a portfolio bundle using top-performing algorithms for different risk-reward profiles. An investor starts with choosing a portfolio based on their risk-reward expectations. It then offers trading strategies and products that are most suited to their risk profile.
Mudrex Coin Sets: Mudrex Coin Sets are baskets of crypto tokens that will help users generate good returns in the long term. These crypto baskets are automatically managed and re-balanced periodically to ensure that they are improved as the market changes. Coin Sets is one such product that will allow investors to mitigate risk by diversifying investment in cryptocurrencies. It is a mutual fund-like product with a better risk-reward ratio. The product is designed to expand retail participation in crypto investment, curated suitably for investors who look at crypto investments as long-term wealth creation. Coin Sets boast of over 90% month-on-month retention rate.
USP of Mudrex
Being a holistic destination for all crypto investment requirements remains its biggest USP. Unlike other cryptocurrency exchanges in India, the Mudrex platform is hassle-free, easy to use, and equally supports trading and investing communities to test out strategies and grow wealth consistently.
Another major differentiator is the no coder feature offered to seasoned traders. This was introduced as the team realized that global exchanges that are open 24*7 do not provide accessible tools and proper infrastructure to trade. On the other hand, only 1-2% of the retail investor base holds the knowledge of crypto trading, hence Mudrex is trying to spread awareness and educate them on crypto as an asset.
Mudrex – Industry Details
The startup did extensive research to find out the market size for one of the most rapidly expanding industries in the world. Different sources point out that by 2025 the crypto asset management industry would be clocking more than $12.5 Billion per year. Mudrex’s growth estimates suggest that it will be able to scale up to capture 1% of that market share.
During the ideation phase of Mudrex, the team reached out to approximately 200 users experienced in the crypto space. They got a unanimous response stating that automating trading in cryptocurrencies was a revolutionary move. They then closely monitored the interaction with these users to understand their pain points. The founders & the entire team worked very hard to create a product that solves this unique problem. Apart from these 200 people, they reached out to various Discord communities to receive feedback and constantly improve the product and the user experience.
They figured that trading in the crypto market which remains open 24*7 was significantly different from trading in the stock markets. The team initially built Mudrex with the idea to make money for themselves. When they started building Mudrex in Oct 2018, the founders just wanted to solve their own problems. Automating trading was hard, finding quality strategies and signal providers was difficult, and the crypto world was filled with scams. They wanted to build a trustworthy, reliable, and scalable platform that just works and helps them grow their money.
2 years from that point, in Oct 2020, Mudrex made its first investment from the company’s books. The team paper traded for 6 months, ran countless backtests, and detailed risk analysis. After all, this was the company’s money, not something they could just afford to play with.
Mudrex – Founders and Team
Mudrex is a team of four co-founders from IIT Bombay and IIT Kanpur – Edul Patel (CEO), Prince Arora (VP, Engineering), Rohit Goyal (VP, DeFi), and Alankar Saxena (CTO).
Mudrex Founders
Edul Patel
Talking about Edul Patel’s background, he has over 10 years of deep-rooted experience in finance, entrepreneurship, and building tech-driven applications. His domain expertise lies in product and & risk management. Edul graduated from IIT Bombay in 2011, post that he went to Deutsche Bank and worked there for a couple of years in trading and investing. He left Deutsche Bank in 2013 to start his own company called Niffler.
Prince Arora
At Deutsche, Edul met Prince Arora (Vice President, Engineering) who was his CTO at Niffler, a tech lead in his next company, and now Co-Founder of Mudrex. ‘Nifler’- a $1 Million funded startup by SAIF partner (that eventually got acquired by Tapzo. Edul became the head of product at Tapzo, and it eventually got acquired by Amazon, and he didn’t want to go to Amazon. So Prince and Edul both left Tapzo and started working on Mudrex. They started doing this in September 2017.
Rohit Goyal
In September 2017. The duo got their third co-founder, Rohit Goyal (Vice President, DeFi). Edul has known him for the last 15 years now. He was a junior at IIT Bombay. Post IIT, he started his own company called Saabziwaala.com, which was acquired by Big Basket. After that, he started working on his own gaming company and created multiple casual games for over three years. After that, he came to Bangalore, started staying with Edul, and saw how interesting it was to work on Crypto.
Alankar Saxena
Mudrex’s fourth co-founder is Alankar Saxena (CTO) who was four years junior to Edul at IIT Bombay. He started his career at Twitter, and worked on personalization and scaling and Twitter security as well. He came back and started working at a credit lending startup, very quickly realizing that credit lending in India is an Operations problem and not a tech problem to solve. He joined Mudrex eventually.
Now Mudrex is a team of 25 to 30 people, about 70% to 80% are ex-IIT, Ex-NIT, Ex-BITS, Ex-Google, Ex- Microsoft and 60% are ex-founders who have built and sold their businesses to other companies in the past. So, Mudrex has a strong entrepreneurial team.
Mudrex’s mission revolves around bringing “risk optimised high yield investments to everyone.”
Mudrex’s long-term vision
Mudrex aims to become a one-stop solution for crypto investment needs. It will achieve this by expanding the user community, and providing superior tools to advanced portfolio managers.
Mudrex’s Short-term vision
On an immediate basis, its vision is to improve accessibility to crypto investment for retail investors. Hence, the team will soon launch the Mudrex application and introduce tools to ease the process. Simultaneously intend to educate and debunk myths around crypto investing for beginners and novice investors in the space to accelerate the process.
Mudrex – Name, Tagline and Logo
‘Mudrex’ comes from the amalgamation of the Mudra exchange. Mudra refers to tokens, and therefore the name implies an exchange to trade tokens.
The tagline of Mudrex is ‘simplifying investing.’ The founders knew that trading cryptocurrencies were cumbersome, and simplifying the process was their unique proposition.
Mudrex Logo
Mudrex – Startup Launch
Mudrex started by having extensive one on one conversations with different sets of people through Twitter and Discord communities. It reached out to close to 2000 such people to land its first set of 100 users.
Mudrex’s primary strategy while going from 100 to 10000 was scaling up its various online communities. The team followed this up with a referral campaign. As they started growing, the startup entered into partnerships with various influencers.
Mudrex – Growth
On average, Mudrex is at revenue growth of 100% month on month. It currently stands at over 50.000+ registered users and has clocked over 450% user growth in 4 months. Mudrex currently has a user base of 100,000 users from over 100 countries. Mudrex has assets under management amounting to $15 million (as of October 2021).
Mudrex – Mentor/Advisors
Mudrex is fortunate to have advisors such as Nexus Venture Partners, Village Global, and other VCs such as Kunal Shah, Anand Chandrashekharan, and Anjali Bansal.
Mudrex has transitioned itself into an investing platform for the cryptocurrency market. Some of the international competitors are BlockFi, Celsius, Nexo, etc.
Mudrex – Funding and Investors
Mudrex has raised a Pre-series A funding round on February 8, 2022, which came from Arkam Ventures, Tribe Capital and Bolt by QED Investors. With this funding round Mudrex aims to boost user acquisition, licensing and looks up to a quick expansion in geographies like India, the US, Europe and Latin America.
This came after 4 months since Mudrex last raised $2.5 mn from Nexus Ventures in August 2021.
Mudrex’s funding details are as follows:
Date
Stage
Amount
Investors
February 8, 2022
Pre-Series A
$6.5 mn
Tribe, Arkam and Bolt
Aug 10, 2021
Seed
$2.5 Mn
Nexus Venture Partners with participation from Village
September 1, 2020
Pre-Seed Round
$250K
–
March 18, 2019
Seed Round
$500k
Y Combinator, Better Capital
“With the funds raised, we will be looking to perfect our existing products and introduce tools for simplifying the investing journey of investors. Furthermore, the capital will be utilized to expand the team globally and establish Mudrex as a leading crypto investment platform” – says Edul Patel, Co-founder & CEO, Mudrex.
Mudrex – Challenges Faced
Mudrex was started as a cryptocurrency exchange for India. The biggest challenge they faced was right before the launch of the platform in 2018. But just before going live, the RBI’s single unilateral decision robbed Mudrex of its entire market. On 8th April, the RBI decided to ban crypto trading in India which led to a massive setback for Mudrex. The team realized that an exchange is highly commoditized and the actual value is the investing part. They wanted to serve a global audience, hence turning the setback into an opportunity. Years later they launched Mudrex as a crypto investment platform.
Mudrex – Business Model & Revenue Model
Mudrex operates in a B2B2C business model. In Mudrex, there is a fee for different algorithms that you choose to invest with. The starting fee is as low as 1%-2% on average per month for investing in these products. And typically users see 7%-8% on their returns.
1. Mudrex Exchange – Build Mudrex’s retail-focused property. The team is building a full-fledged end-to-end crypto trading and investing platform. Users will be able to buy crypto from fiat, store it, trade it and invest it. They are working on a mobile app as well
2. Mudrex Capital focused on institutions – Provide bespoke services to 250k USD> clients. Institutional investors focused on the asset management desk providing bespoke products to HNIs, Funds, and institutions. The minimum check size for this is 250k. Mudrex will be advancing this desk to start providing services to others
3. Investment as a service
Working with liquidity gatekeepers as channel partners
Provide investment options directly to exchanges, wallets, and liquidity sources as a service to let their users invest
Five global integrations with exchanges across confirmed, there are 13 more in the pipeline.
4. ‘Shopify For traders’
Work with product gatekeepers as channel partners.
Repackage the Mudrex billing, subscription, and payments infrastructure in a service that traders use to run their own subscription business and community.
The pilot is already running. The product will go live soon this year
5. Products based on Mutual funds like layer
Mudrex is planning to launch a Crypto product based on themes in the upcoming weeks
The product modeled on the lines of ETFs/Mutual Fund will help users to participate in crypto retail
6. Team Expansion – Mudrex recently raised $2.5 million from Nexus Venture Partners as part of its seed round. The funds will be used to expand the company’s personnel and operations, as well as develop new products that meet global regulatory requirements.
Mudrex – FAQs
What is Mudrex?
Mudrex is a Global Crypto Investment Platform. It deals in 2 Products – Mudrex Portfolio & Mudrex Coin Sets. The former democratizes access to investment opportunities in financial markets for investors and offers trading strategies that best suit the risk profile. Whereas Mudrex Coin Sets are baskets of crypto tokens that will help users generate good returns in the long term.
Who are the founders of Mudrex?
Mudrex is a team of four co-founders from IIT Bombay and IIT Kanpur – Edul Patel (CEO), Prince Arora (VP, Engineering), Rohit Goyal (VP, DeFi), and Alankar Saxena (CTO).
How does Mudrex make money?
In Mudrex, there is a fee for different algorithms that you choose to invest with. The starting fee is as low as 1%-2% on average per month for investing in these products. And typically users see 7%-8% on their returns.
Is Mudrex an Indian Company?
Mudrex is a US-headquartered and Bengaluru-based fintech startup.
What is Mudrex’s USP?
Being a holistic destination for all crypto investment requirements remains Mudrex’s biggest USP. Another major differentiator is theno coder feature offered to seasoned traders. This was introduced as the team realized that global exchanges that are open 24*7 do not provide accessible tools and proper infrastructure to trade.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Svenklas.
Social Impact is being focussed by many startups for ethical growth of its business. Companies are thoughtful towards bringing a significant, positive change that addresses a social challenge specially environmental issues and shows care & concern towards mother Nature.
In modern days with shortage of natural resources Svenklas put its focus on practising sustainability and artful lifestyle products designed thoughtfully with modern aesthetic and hand-made with plant based natural materials.
Read to know about Svenklas, founders, products & services, business model, and the story of its growth.
Svenklas designs minimal, functional and aesthetically appealing products for life’s everyday journeys. Channeling the simplicity and beauty of the great outdoors, their durable and quality pieces are infused with a distinct streak of luxury with carefully chosen features for everyday use.
“The thinking about Svenklas is to create products that are minimal, stylish, beautiful and just keeping things simple. Sometimes innovation is about taking things away. We saw an opportunity to innovate by using natural materials and creating products that are more design driven.” – Svenklas founder duo Nikhil and Nischal.
Svenklas – Industry
As per Technopak Advisors, the fashion accessories market of India was observed at USD 3.4 billion in 2014 and is estimated to grow at a CAGR of 12 percent to reach USD 10.6 billion by 2024.
Svenklas – Founders and Team
Nikhil Sharma and Nischal Sharma
Nikhil Sharma and Nischal Sharma are the founders of Svenklas. They both met at the workplace and became friends instantly due to their common Himalayan connection as one of them hails from Shimla and the other is from Dehradun.
They were friends first and business partners second and always shared ideas back and forth about things they loved, things they saw, brands, objects, architecture, and places to go. It was quite natural to start a business together for them. They have complementary skill sets, but also different ones, and that helped when there were just the two of them were trying to get Svenklas off the ground.
Svenklas – Startup Story
Svenklas started out by making lifestyle products from discarded materials like billboards that would normally end up in a landfill. They eventually had to pivot as they started to face raw material sourcing requirement issues. So, they started exploring and researching “non-fuel” based natural sustainable materials. This eventually led to Svenklas where they are creating technical lifestyle products of the future using innovative sustainable natural materials.
Svenklas – Mission and Vision
Svenklas is a design-driven sustainable luxury lifestyle accessory brand creating thoughtful products using plant-based natural materials for life’s everyday journeys. With sustainability at the forefront and inspired by the vast yet beautiful Himalayan landscapes and rich Nordic heritage, the company are on a mission to prove that aesthetics, design and sustainability doesn’t have to be mutually exclusive.
They found that anything synthetic materials can do, natural materials can do better. Channeling the simplicity and beauty of the great outdoors; Their minimal, functional and aesthetically appealing products are infused with a distinct streak of luxury with carefully chosen features for everyday use.
They are committed to creating products that would act as a vehicle for change and would speak to the generations of people who know the distinction between quality and quantity and also care about our planet. That’s the brand and mission of Svenklas.
Svenklas – Name, Tagline, and Logo
Svenklas company logo
The founders of Svenklas spent months looking for the apt name in English-Nordic dictionaries before they found the one that mirrored their vision for the brand. The name Svenklas is composed of two Nordic root words “Sven” + “Klas” which translates to ‘Victory for the Youth’ in Norse language.
The name also reflects their vision towards creating products that are rich in meaning, quality and story while focusing intently on aesthetics, functionality, natural materials, attention to detail and artisanal craftsmanship.
Svenklas – Business and Revenue Model
Svenklas primarily sells directly to consumers via its website. The other channels of revenue are 3rd party marketplaces like Tata CLiQ Luxury, Amazon, Flipkart, Ajio and Myntra. They also work closely with platforms like CRED, Paytm, PhonePe and Magicpin.
The other revenue streams include selling on curated marketplaces like Rooted Objects, Caelum, Vibecity and via exclusive brand partnerships. They’re also available in the US (online and offline) with a couple of retailers and a few dropshipping partners.
Svenklas – Products and Services
Svenklas was created to show that you don’t have to sacrifice style for sustainability and their collection is a testament that you can actually produce great looking products in a sustainable way.
The company is always looking to contribute towards considered, conscious and responsible design while challenging the role of functionality in design to deliver the highest quality products.
In today’s world, there is an acute shortage of natural resources which forced Svenklas to do away with thoughtless consumption, production and design. So, they’ve put their focus on practising sustainability and respect for the environment at all times without compromising the aesthetics.
Their collection is the love letter to sustainability and craftsmanship – from the pride that’s taken in making something sustainably by hand to the joy of owning a little piece of that magic. Their collection draws inspiration from raw Himalayan landscapes and rich Nordic heritage to create everyday products which are uncomplicated, long-lasting, modern and aesthetically appealing.
All of the products by Svenklas in the collection are made using 100% organic cotton or full-grain vegetable-tanned leather and all the synthetic fabrics contain recycled fibres. They’ve designed the collection for the urban city lifestyle and outdoor adventures alike.
Combining innovation with the inspiration provided by the timeless Himalayan landscapes that include wide unpopulated areas, waterways and dense forests alongside the modern urban way of life.
Svenklas have created a premium collection of products that includes a selection of styles from backpacks, tote bags, hip pack, messenger bags, briefcases to wallets for every occasion and adventure with a simplistic design aesthetic
A lot of things in life are utilitarian. So, there isn’t a lot of importance attached to them. Svenklas cared about backpacks which not many people cared about when they started, although everybody wore them. They had to break that barrier where people would pay importance to a brand that sells just only backpacks and also make them care about sustainability, materials, design and craftsmanship.
Svenklas – Growth
Svenklas relied heavily on influencer marketing when they started. It just happened that a lot of celebrities who they reached out to on Instagram really loved their mission, design and approach to sustainability that somehow convinced them to carry their products and then share pictures on social media. This really catapulted their brand among the initial target audience and that’s how they got their first 100 users.
Svenklas – Advertisements and Social Media Campaigns
The marketing campaign of the brand with Vicky Kaushal was hugely successful where Vicky carried our Hagen backpack to Serbia for the shoot of his film ‘Uri’. He posted about Svenklas and their Hagen backpack on his Instagram while he was in Serbia and that created a lot of buzz and helped them carve a little niche as a brand in the backpack category.
Svenklas – Awards and Achievements
YourStory Top 500 Challenger Brands of India 2021.
ELLE Graduates 2021 Sustainable Design Award finalists.
Our products are carried by celebrities like Vicky Kaushal, Sumit Vyas, Shriya Pilgaonkar, Sayani Gupta, Aisha Sharma, Mrunal Thakur and Angira Dhar.
They have also been featured in magazines and news portals like Grazia India, ELLE India, Times Internet, Homegrown, LBB India, Fashion Network and YourStory.
Svenklas – Competitors
Da Milano, Hidesign, Herschel, Bellroy are some of the top competitors of Svenklas.
Svenklas – Future Plans
Svenklas are soon planning to enter the apparel category with their t-shirts launch. As trends change, they’ve adapted to them, and now are building a product roadmap on how they can be relevant to the female consumer beyond just the unisex aspect. They are looking to add more feminine, smaller silhouettes and pay more detailed attention to how women are going to carry it
The company has grown multifold year on year since its inception in 2018. They are growing through their own means with a laser-sharp focus on unit profitability and will continue to reinvest profits into opportunities create more categories, go into more countries and retailers.
They will also continue to invest in social causes like their partnership with GiveIndia where they plant 2 trees for every Svenklas product sold. The future plans of Svenklas include further international expansion, new category launches, limited product drops, exclusive brand partnerships, working with social media creators, influencers and celebrity collaborations.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SFarmsIndia.
‘Buy land, they are not making it anymore’ a quote by Mark Twain, emphasizes the importance of Agri-Realty and its immense value. Agriculture as an asset class falls under the broad investment category of real assets which are physical in nature and provide hard tangible ownership. Agricultural land has become an attractive investment destination for several reasons. Most important of all being the strong market fundamentals in support of the sector on both the demand and supply side. Increasing population, changing demographics, reductions in arable land, fast urbanization, and climate change have led to the increased demand for agricultural lands. Agriculture lands have outperformed most asset classes throughout history, particularly on a risk basis when considering volatility. The NCREIF (National Council of Real Estate Investment Fiduciaries) Index which is the world’s agriculture benchmark has yielded an annual return of 13.69% since 2000 with a standard deviation of only 7.58%. This far outperforms equities, bonds, and other asset classes. Performance is expected to improve further over the next decade due to strong demand-supply fundamentals.
Owing to this high potential of agricultural land as an investment option, many HNIs in India are interested in investing in agricultural land as an alternative asset but are facing difficulty in finding/searching these lands. Again people from the mid-income group, though they want to invest in agricultural land, are not able to do so due to the lack of financing facilities. Besides, the farmers and agri-realty developers are also facing difficulties to sell agri lands due to lack of liquidity.
At present, there is no liquidity platform to buy/sell agri lands as most of the existing reality portals are focused into listing urban properties or houses/flats. The entire market is untapped and most of the transactions happen through agents reaping huge commissions and margins. To solve these problems and tap the market, SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms, and farmlands.
Read more about SFarmsIndia Business Model, Founders, Revenue, Funding, Competitors, Growth, etc., here in this article.
SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a tellable synergy.
Listing Platform: On the listing platform buyers can find/search agricultural lands and sellers can list/post the agriculture lands for sale/lease. The seller has to sign up on the platform and choose the category of agri land that needs to be listed. Once listed, the buyer can search the agri lands based on the selected category and contact the buyer directly. It, therefore, creates liquidity for buying and selling of agri lands.
Based on the land type and functionality, SFarmsIndia categorizes the lands into four types which are as follows:
Agri Lands – Agriculture Lands, Non-Cultivated Lands, and Fruit Farmlands
Estate Lands – Coffee, Tea, and Rubber Estate Lands
Eco Farms– Ecological Sustainable Farms and Farmhouses
Collective Farms– Cooperative farms and Group farms
Fraction Trading Platform: SFarmsIndia’s main USP is that it makes an agreement with the seller (agri-realty developer) to issue fractions by digital land contract against their lands. The sellers/Agri reality developers can liquidate their big land parcels utilizing these fractions. Each agri land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily. Once the fractions are issued, they will be credited to the agri-realty developer’s wallet on the platform, and the developer can sell directly through the trading platform. Buyers can place orders to buy the fractions for whichever price they feel is right. The trade engine will automatically match their order with another customer’s orders of the opposite nature (BUY vs. SELL). All orders are displayed through the site’s interface. Users can either use the site via the web interface or connect through the API to access the trading platform. The trading platform uses a proprietary trading engine that is automated and manually overlooked.
Buyers are flexible to buy the smallest trade-able fractions of the agri land, and buyers can contact directly to the sellers hence no commission. Sellers can list and liquidate their agri lands very easily by issuing fractions. It’s a peer-to-peer platform; hence, no middlemen are involved.
Technology is the core of SFarmsIndias’ business operations. Using technology, they intend to create an effective and efficient platform for agri lands that can eliminate the middlemen who inflate the prices. SFarmsIndia has been taking one step at a time in building reality out of its vision. By doing so, SFarmsIndia aims to systematically engage in so far untapped agri realty market by changing the way agricultural land is transacted across India.
Agri Realty Industry Details
India presently has one of the lowest lands holding per capita, lower than the global average. According to the Agriculture Census, the total number of operational holdings in India numbered 138.35 million with an average size of 1.15 hectares per capita. Of the total holdings, 85% are in marginal and small farm categories of less than 2 hectares.
India is currently the second most populated country in the world but with a small land area, smaller than China with a similar population. In such a situation, farmland has gained prominence and hence difficult to acquire. The value of land has increased from 3-fold to 100-fold rise since 2000.
There has been a countrywide spike in the price of agricultural land due to a variety of reasons. All of India’s farmland was valued at over $2 trillion in 2010, and today it has grown to be valued at around $10 trillion. To put this figure into perspective, it is larger than the value of all the gold ever mined.
SFarmsIndia targets buyers and sellers of agri lands across India. Middle class to high net worth investors looking to invest in agri lands are considered an alternative asset class. According to the World Bank, India’s middle class is about 300 million and about 40 million people make up the higher middle class. Their average disposable income has grown year after year, leading into investment in agri realty. The size of agri land market in India is around $15 billion, which is untapped due to lack of liquidity and lack of financing facilities.
Around 3 million transactions (changing the property rights from one person to the other) happened in FY18-19, and 95% of these transactions took place via middlemen. However, with increasing digitalization trend is set to change, and the shift from middlemen to web platforms is inevitable.
Kamesh Mupparaju is the founder and CEO of SFarmsIndia.
Kamesh Mupparaju, Founder of SFarmsIndia
Kamesh Mupparaju is the founder and CEO of SFarmsIndia. Mupparaju has a B.Tech degree in Electronics and Telecommunications, followed by an MBA in Finance from Osmania University. Starting with Reliagre Commodities as a Research Analyst, Kamesh served many key leadership roles across companies including Padmakshi Financial Services Ltd., where he served as the Manager of Commodity Operations and Analysis; True Infotech, where he was a Sr Research Analyst. He then moved on to become an FX Analyst and Dealer at Six Capital, SGX Centre 1. Mupparaju finally decided to nourish his entrepreneurial abilities and founded ETHEXIndia (India’s first market place for Ethereum Tokens), after he served as a founding Board member of BTCXIndia (first Bitcoin exchange in India) for over 4 years. He also served as the Advisor of Blockonomics before founding SFarmsIndia.
SFarmsIndia Team
SFarmsIndia currently works with a well-knit team of employees.
How was SFarmsIndia Started
Kamesh, coming from a farmers’ family, had primary insights concerning the agricultural sector in India. He observed his father, a farmer by occupation struggle to sell his agricultural land. Kamesh realized that it was really challenging to sell his land since the land is located in the village, and the potential buyers were not aware of the sale. The same situation has been observed with some other farmers in the village. Besides, brokers are a hindrance in transactions due to non-transparency. Taking all these into account, it occurred that there should be a system in place that helps people like Kamesh’s father.
Kamesh started his journey of ideation by going through most of the property websites across India. From such intense research, he concluded that there is little or no focus on agricultural land and that there is no platform exclusively for agricultural lands. Nevertheless, in contrast to traditional property websites, the agri reality market is bigger in terms of valuation. As the research proceeded, Kamesh found that in Telangana alone, for FY 18-19, the agricultural land market size is Rs. 15,000 Cr (registration value), and the market value would be somewhere Rs 50,000 Cr. The area of the transacted land is 3.2 Lakh acres. This is only in Telangana and considering pan India he understood agri realty is a very big untapped market in India, hence figuring out the solution.
Going ahead, Kamesh decided to launch the web application, which consists of listing and fractional trading functionality. For the same his 12+ years of trading experience and functional experience of trade engine designs, proved helpful in designing and developing the trade engine and the listing platform. After rigorous testing, he launched the beta version of the listing platform on July ’18 and launched the beta version of fractional trading on Jan’19.
SFarmsIndia Launched the live fractional trading by Feb’19 with an MVP of 1.48 Acres. The physical land was divided into 2960 fractions ( 1 Acre= 2000 fractions) and delivered successfully. The company is in negotiations with agri- realty developers to launch big land parcels. SFarmsIndia went out of beta on May ’19 for the listing platform and moving forward with good traction.
Once Kamesh developed an understanding of the status and the existing gaps in the agri reality industry; he discussed the idea with a group of farmers at his village. Though there was some reluctance at the beginning due to apprehensions about the online system, they eventually like the idea. Farmers’ increasing frustration with the middlemen and the delayed process led farmers to associate with a platform that avoids middlemen and also provides effective prices for the land. As few transactions closed more farmers joined the platform.
SFarmsIndia – Name, Tagline, and Logo
SFarmsIndia Logo
Most of the big land banks/land parcels in India are barren lands or non-cultivated lands and most of the farmers in India hold small farms, which are cultivated not like those in the western countries. The small farms are productive in nature, and SFarmsIndias’ main objective is to convert barren lands into produce lands. Hence, the name SFarmsIndia, which means Small Farms in India.
As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace‘
The Logo colors refer to: “S” color – Sunlight “Farms” color – Land “India” color – Trees.
SFarmsIndia has a Freemium Model. It charges Rs 2000 for a pro account with three months subscription and Rs 5000 for a pro plus account with three months subscription. Besides, it also has a Fraction Trading Fee, which is capped at 0.5%, as a transaction fee on both buying/selling of the fractions.
SFarmsIndia – User Acquisition and Growth
Initially, SFarmsIndia has created the home page with three simple text lines; SFarmsIndia- India’s First Agri Land Marketplace, More details coming soon!! and Notify Me. Using the ‘Notify Me’ section, they have managed to collect emails of a few early adopters.
Later, Kamesh directly reached out to buyers via agri land meetups, agri tech launch pads, agriculture events, etc. where he shared his thoughts and ideas about the product and requested them to register for the beta launch. He then went to his village to get interested sellers onto the platform through direct contact.
I have researched the information of the interested sellers and created a preliminary database on the website. Ideally, the first 100 users came from these channels.
As SFarmsIndia attained a decent number of seller/property listings on their network, it reached out to potential buyers (who are early adopters and provide the email for notification) through email notifications, promotion in the WhatsApp groups, and social announcements.
In order to retain its customers, SFarmsIndia arranged a beta launch party in an eco-farm in Hyderabad after it reached 100 signups points. For the party, the company invited all its contacts, early signup customers, etc. It was a kind of meetup, where SFarmsIndia collected decent data of the available agri lands. Further, it also opened a customer service desk and did outbound calls for listings. Simultaneously it started promoting through Google Ad network, SMS network, and through social media. SFarmsIndia has spent around 2 million INR on marketing and promotions.
SFarmsIndia – Startup Challenges
Most of the farmers and Agri Realty developers are not technology literates to list their listings on the web platform directly. Hence, SFarmsIndia has faced challenges in terms of getting sellers onto the platform. In order to overcome this, the company has created a WhatsApp listing.
For this, we provided a customer care number on WhatsApp for the sellers to talk to our team in their language of choice and get assistance in listing their property on the platform. Our content editors would list on behalf of the sellers. This helped overcome the listing problems, and slowly the listing numbers started picking up.
SFarmsIndia – Funding and Investors
SFarmsIndia raised pre-seed funding worth $50k in July 2018.
Date
Stage
Amount
Investor
July 5th 2018
Pre-Seed
$50k
FFF
SFarmsIndia – Advisors and Mentors
Advisors at SFarmsIndia include: 1. Linus Lindgren, advisor for business strategy. 2. Siva Sitamraju, Mtech(IIT-D) is an advisor for technology.
SFarmsIndia – Awards
Super Agridigital Solutions Pvt. Ltd, the company behind SFarmsIndia, is recognized as a Start-up by the Department of Industrial Policy and Promotion, Govt of India under Start-up India initiate.
SFarmsIndia has gained traction with over 5000 signups, over 1300 listings and over 200 deals changing hands. Added to this, over 2960 fractions equivalent to 1.48 acre have been traded and delivered. It is the only platform in India exclusive for agri lands where agricultural lands can be listed and traded. Therefore, SFarmsIndia has the opportunity to tap at least 10% of the estimated $15 billion Indian agri realty market.
In the short term, SFarmsIndia envisions to get the highest number of listings in their listing platform for Agri-Realty and create a unique market: an intersection of Agritech, Agri-Realty and Online Marketplace for buying and selling Agri lands. Over the long-range, SFarmsIndia aims become the most respected and trusted brand for on-demand trading/liquidity solutions in Agri-Realty market and tap at least 10% market share in Agri Realty.
Buyers and sellers already love our listing platform. SFarmsIndia is an early-stage startup with good traction in place. We hope the future is bright for us since investment in agri lands is a good alternative asset class – Kamesh Mupparaju says
SFarmsIndia – FAQs
Who founded SFarmsIndia?
Kamesh Mupparaju and Linus Lindgren founded SFarmsIndia in 2018
What is SFarmsIndia?
SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms and farmlands.
What is the main function of SFarmsIndia?
SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a great synergy.
What is the tagline of SFarms India?
As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace‘
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MoEVing.
Electric Vehicles have brought revolution in automotive industry. The electric vehicle industry in India is a growing fastly. The EV market in India was valued at USD 5.5 Billion in 2020. As per the experts, it is expected to reach USD 17 Billion in five years. Recently, in December 2021, more than 50,000 registration were done for electric vehicles. This shows the customers interest in electric vehicles in India. EVs may soon replace ICE vehicles. Government also supports the market. The central and state governments have launched several schemes and incentives to promote electric vehicles in India. Investors are also inclined to invest in EV space.
Looking at the growth and opportunity in EV market, MoEVing was started. MoEVing is a technology Platform with a vision to accelerate EV adoption in India. Know about the MoEVing company, founders, funding, business and revenue model, and the startup story.
MoEVing is accelerating EV adoption with a unique technology based platform approach. Founded in February 2021, in Gurgaon (India), MoEVing is India’s first technology platform focused on developing the EV ecosystem with data at the center of its strategy. MoEVing’s current product offering on the demand side, provides solutions to top e-commerce, e-grocery, FMCG, logistics and D2C companies to optimize their logistics costs and meet their goals of reducing carbon emissions. At the same time, on the supply side, MoEVing works with OEMs, driver cum owners and financial institutions to help address various constraints that are coming in the way of EV adoption.
MoEVing is a technology led company with a vision to transform the EV ecosystem to accelerate EV adoption in India. It is a holistic approach to demand aggregation, supply optimization, connecting with charging infrastructure and financing.
MoEVing’s platform approach enables drivers to become micro-entrepreneurs, allowing assured revenue, access to charging solutions, financing, vehicle-know how, and thus increasing their income by 50%.
MoEVing – Industry
EV adoption in India is at an inflexion point particularly in 2W and 3W in commercial mobility for intra-city use cases (range of 80-120 kms) driven by multiple reasons, the top ones being:
Government push towards electrification of commercial fleet including by way of subsidy of ~10-15% of vehicle cost.
Electric vehicle adoption in India is at the right inflection point to leverage it to create both economical and sustainable benefits for the society. 2021 is the year where many critical ecosystem players have become active in the EV ecosystem, including OEMs bringing in high quality EV vehicle products into the market, charging infrastructure development becoming easier on ground and new age banks being open to financing EVs. With a management team having run over 100 Million Kilometers and a cumulative EV sector experience of 30 years, the team at it’s core believes that electrification of the B2B delivery space is possible today and provides a great business opportunity for accelerating adoption of EVs among last mile delivery drivers.
MoEVing – Founders and Team
Vikash Mishra – Founder of MoEVing
The founders, Vikash Mishra (ex McKinsey, Shell, EV background) and Mragank Jain (ex. Standard Chartered Private Equity, A.T. Kearney) along with the key management team have experience of managing an electric vehicle fleet that has run over 100 million kilometers, policy advocacy and scaling up large businesses. MoEVing is backed by angel investors of high repute including professionals from private equity background, board members of the largest automotive OEM in India and others.
Vikash Mishra serves as Chief Executive Officer of MoEVing.
With over 20 years experience in the energy and mobility industry, he is responsible for MoEVing’s vision and development. He has been supporting the electric mobility ecosystem for the past 5 years and has even set up the Electric Mobility Initiative at Shakti Foundation for EV policy advocacy, while leading business at Lithium, the largest EV fleet operator and charging infra network. Vikash has a deep understanding of the energy industry and energy transition.
Mragank Jain serves as Chief Strategy Officer of MoEVing.
With over 20 years experience in the private equity and consulting industry in his extensive time in private equity with Standard Chartered Private Equity and SUN Group, he is responsible for MoEVing’s strategic directions and growth. He has been supporting the growth and development of various portfolio companies while playing the role of a board member. Mragank has a deep understanding of technology, automotive, financial services and logistics sectors.
MoEVing – Idea & Startup Story
Vikash, Founder of MoEVing has been in the electric vehicle fleet business for multiple years, has experience running both electric bus fleets and electric car fleets. Given his in-depth understanding on the vehicle products, operating these new age EV products and related infrastructure, being part of building the EV policy framework in India and working with large fleets, he instantly knew late 2020 that India is at an inflection point where one needs to tie the loose ends and take an ecosystem approach to accelerating EV adoption.
When the pandemic hit, he realised what a large opportunity the B2B last mile delivery space provides in terms of electrification. Having been in the space for years, he approached leaders across various sectors, investors, OEMs, charging infrastructure companies, policy makers, financiers, including brainstorming with his college batchmate, Mragank on how this very inflection point in the automotive sector can be leveraged into making a profitable business opportunity. Post multiple brainstorms with potential clients, drivers, financiers and various stakeholders, Vikash realised that the issue wasn’t optimizing order delivery which was already solved by organizations like Delhivery, Porter and Shadowfax. The issue was now reducing cost of logistics on the demand side due to unstable fuel prices as well as there being not one player who is enabling adoption of low cost vehicle technology like EVs for the driver cum owners.
This is when Vikash established MoEVing in early 2021 as a driver-centric platform that provides full-stack technology solutions including delivery, charging, financing and analytics solutions thereby making EV adoption a seamless process.
MoEVing – Vision
In five years, MoEVing expects to become a $1 billion revenue company, providing full stack solutions across form factors, with deep data expertise, having international presence and a business structure where investors with different risk profiles can participate. MoEVing has raised over $5 Million in seed capital to prove the playbook and roll- out the technology platform.
MoEVing – Name, Tagline, and Logo
MoEVing Logo
The core vision of the startup is MOEVING people and goods emissions free! Integrating the aspect of EV to moving got us MOEVING! The logo was designed to be simple for all to understand with a focus on EV.
MoEVing – Product & Services
MoEVing Operations across India
Electric vehicles are revolutionizing the larger automotive sector both for people and goods movement. With the enhancement of product availability across various vehicle form factors in India, intra-city logistics is a $375 Billion opportunity that can be electrified swiftly. MoEVing provides a full stack solution to e-commerce, e-grocery, FMCG, logistics and D2C companies, where it is the single point of contact for end to end services once the goods are lifted from MoEVing’s customer hubs to be delivered to end-consumer. Currently MoEVing provides intra-city goods movement services where per day usage of a vehicle is 80-120 kms to align with the travel range that vehicles offer per charge. As more and more vehicle types (light commercial vehicles, 4W, buses, trucks) become available and are commercially viable, MoEVing will continue to on-board all vehicle form factors onto its platform.
MoEVing’s business model rests on data driven defensibility as its foundation. With every vehicle being connected to the technology platform on a real time basis, MoEVing has created a data warehouse and is developing data science algorithms to drive commercial outcomes from gathered intelligence around battery behaviour, vehicle behaviour and driver behaviour leading to additional revenue streams. MoEVing’s platform is curated in a manner which allows low customer acquisition cost (CAC), low customer churn, scalable with international application with data as a moat in the business.
MoEVing – Funding
Date
Stage
Amount
Investors
December 2021
Seed Round
$5 Million
D.S. Brar, Promoter-Chairman, Aragen Life Sciences; Anshuman Maheshwary, COO, IIFL Wealth and Asset Management; Dr. Srihari Raju Kalidindi, Executive Director & COO Viyash life sciences; D.N. Reddy, Managing partner, Vindhya Group; Ashish Goel, Founder, Urban Ladder; Krishnadeva Veerareddy, Serial Tech Entrepreneur; Vijay Dutt, Founder, Citadel Management Consulting; Manas Fuloria, Founder & CEO, Nagarro; Nishant Sharma, Co-Founder, Managing Partner & CIO, Kedaara Capital; Mukul Dhyani, Senior IT Executive based out of Europe, Naresh Agarwal, Head of India R&D, Traceable; Abhishek Poddar, MD, Macquarie (MIRA); Mayank Gupta, ex-KKR Director; Anand Dalmia, Co-Founder, Fisdom; Bhanu Singhal, ex-Citibank, Govind Agarwal; Chaitanya Kamdar, Subodh Gupta and Mukesh Tiwari.
MoEVing – Getting Clients after Startup Launch
The company was incorporated on January 19th 2021 and signed its first PAN India contract on January 21st, 2021 with one of India’s biggest e-grocery companies. Their main strategy was and is delivering the best service to ensure there is no reason for any client to not convert their last mile delivery to electric. MoEVing started with 1 client and expanded very quickly to 20+ clients in 11 months because they continuously provided their thesis operationally and supported various requirements of clients and drivers to make the transition to EVs seamless.
The company has a low/zero CAC business model, since the beginning they have no sales people in their team. The growth is purely driven by two factors.
The clients, top e-commerce, e-grocery, FMCG, logistics and D2C companies needing to optimize their logistics costs and meet their goals of reducing carbon emissions.
Time and again, the proven track record with multiple customers of scaling fleet across cities and across vehicle form factors, nationally.
MoEVing – Challenges Faced
Here are some to the major challenges faced initially:
Client based challenges: Electrification of the fleet requires fundamental changes in the operational approach, which leads to us crossing initial knowledge hurdles with any client or driver they onboard.
Infrastructure based challenges: Currently most charging infrastructure providers are focusing investments towards fast charging solely focused on B2C uptake with close to no planning overlap with B2B EV charging usage where the larger percentage of adoption will take place in the coming 5 years. This created an issue for MoEVing initially but now they create their own charging spaces where drivers can charge vehicles, park, get their vehicle maintenance & related services done.
Financing based challenges: With no proven product life cycle and product know-how, it was initially difficult to convince both traditional and new age financiers to finance EVs at an affordable rate.
Driver based challenges: Initial challenges around driver training, basic understanding of EVs and how to charge them. But these are easily overcome through company’s driver training.
MoEVing – Growth
MoEVing Growth
Since its inception in February 2021, MoEVing has signed contracts worth US$ 180 million in revenue potential (over three years) with 20 clients in e-commerce, e-grocery, FMCG, logistics and D2C companies. The Company has established its presence in 10 cities and operates a fleet of 650 vehicles (3W and 2W) and has a 90 people team.
MoEVing – Competitors
No player is taking an ecosystem approach towards EV adoption currently, most of the EV logistics players are solving for delivery optimization using EVs. Currently players in the same space are Mahindra Logsitics, Zypp, and LoadXX.
In the next 24 months, MoEVing aims to onboard 25,000 driver cum EV owners by end of 2023, have 50% of India’s charging stations on its app, finance a large proportion of EV fleet and facilitate financing of the same through other partners, and abate 2 Billion MT of carbon.
MoEVing – FAQs
When was MoEVing founded?
MoEVing was founded in February 2021 at Gurugram.
Who are the founders of MoEVing?
Vikash Mishra and Mragank Jain are the founders of MoEVing.
What services MoEVing offers?
MoEVing offers delivery services across different sectors, charging services, training programs for drivers and others.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Artivatic.
The insurance industry in India is growing 12-15% annually since last few years. Technological revolution has brought a technical drift in the industry. Technology like AI & ML are the key drivers to bring innovations in the insurance Industry. Artivatic is among the startups that offers AI-driven automation services in insurance & healthcare. It is a Bangalore based AI Startup that provides SaaS Solutions and provides tech-led insurance solutions and products to automate processes and mitigate risk assessment.
Read the success story of Artivatic to know about Artivatic founders, funding, startup idea, and the journey of its growth.
Artivatic was born in 2018, with the vision of urgently strengthening the position of insurance providers by re-imagining insurance and health solutions for the scores of users, who face hurdles at every step of the journey.
Artivatic’s aim has always been to build new-age insurance solutions and products to automate processes, mitigate risk assessment, and make insurance available 24/7 via tech-led platforms. The only way to proceed was by replacing outdated legacy processes with AI-led customer-centric digital platforms, and that’s the challenge we accepted.
Three years on, Artivatic is already fast-tracking into their next phase of growth by following its course. Being able to provide the whole gamut of sophisticated insurance offerings with zero hassle is the long-term vision – everything from offering seamless health benefits via the chosen networks to AI-driven automated, personalised processes that offer risk systems, the startup wants to foresee every need in this business and cater to it.
Artivatic – Industry
As per the Grand View Research, the total valuation of the global InsurTech market was approximately USD 2.72 billion in 2020 and that it’s expected to expand at a CAGR of 48.8% from 2021 to 2028.
Given the current uncertain times due to the pandemic, businesses everywhere acutely feel the need for insurance, often in more forms than one. In order to capitalise this growing demand, it’s increasingly clear to the industry that legacy software is not viable. To be able to match the dynamics of the ‘on-demand, need-based’ generation, AI and ML is the only way forward. This evolving ecosystem of insurance demands the support of a new manner of operating and that’s where InsurTechs step up.
Since the insurance sector understands the need to shift gears from legacy processes to tech-driven platforms, it’s doing so rapidly. Driven by its rapid transformation, its expansion is as phenomenal—using technology to enhance processes, in order to be more accessible to customers, optimising risk assessment by way of leveraging data, systems processes, etc.
Within half a decade into the future, simplification of the claims process may the key feature to drive growth in this business. Capabilities to implement competent automation processes coupled with transparent communication with users may become important criteria to judge insurance providers by. The focus will be chiefly on using innovations to improve the efficiency of the existing insurance industry model.
Now, even the industry is waking up to the potential of offerings that were previously too difficult for them to provide, such as exceptionally customised insurance policies and social insurance plans, etc—which is now possible given the advanced technology. Hence, this transformation is opening doors to many such previously unexplored avenues. Since it’s within one’s reach to read and analyse Big Data and use it to build better solutions, many unthinkable tasks are now possible.
Founder and CEO Layak Singh decided to focus on and empower the healthcare and insurance segments with Artivatic’s proprietary technologies, after learning about the pressing sectoral needs from his previous ventures. An IIT Kharagpur graduate and a serial entrepreneur, he leads the company in leveraging AI to power tools and solutions that are meaningful to all the parties in the insurance lifecycle, by offering complete lifecycle management.
His mission is to build an end-to-end, transparent InsurTech platforms that’s understood, used and appreciated by all. He was also the Founder and CEO at Fullerene Solutions and Services (P) Ltd, a portfolio company for education, online dating, content, and lifestyle ventures. Layak has also been associated with DRDO, IOCL, and EDUDIGM to execute their projects, with focus on building team, product execution, in business strategies, marketing, PR, revenue and financial performance.
An inveterate entrepreneur, he is also associated with several communities such as Bootstrap Bangalore and 2Weekends Hackathon. A 2014 fellow in the Startup Leadership Program in Bengaluru, his fields of interest encompass not only technology, startups, entrepreneurship, AI, education, but also consumer interaction, culture, and health, with many of his articles gracing renowned publications such as YourStory, Silicon India and Tech in Asia.
Puneet Tandon, a New Jersey Institute of Technology (US) alumnus, is the Co-Founder of Artivatic, and previously he had also founded two online dating startups ‘dateIITians & Cogxio.com’ along with Layak.
Before training its focus to InsurTech, Artivatic was active in the foodtech, travel, and other consumer-facing segments as well.
Co-Founder of Artivatic, Puneet Tandon has 18+ years of experience, with the last 8 years being in product/program management. It is here then that he sensed the need for a full-stack smart AI infrastructure for banks and financial firms.
A serial entrepreneur, like Layak, he has a strong penchant for technology. At present, he is integrating technology for Artivatic to build intelligent applications and solutions in the InsurTech space.
The technology affairs of the company are managed by Puneet whereas the non-technology related matters are sorted by Layak.
Artivatic – Idea & Startup Story
In 2018, Artivatic was born out of the lessons learned from the first two ventures of Founder and CEO Layak Singh, namely, COGXIO and DateIITians. These lessons, combined with market research, helped identify the requirement of an end-to-end B2B AI platform that would draw from pan-industry intelligence in real-time to help users makes the best decisions possible. Following in-depth discussions and analysis over a three-month period, a clear concept of the company was distilled. Right from its initial stage, the manner of scalability, and aligning its vision with the future of the industries it would be serving – Artivatic had its plans charted.
The initial days were, of course, challenging – explaining the concept and probability of solutions to industry leaders till they mapped the solutions to their own needs is always the initial roadblock. But soon industry behemoths like Capgemini and HCL agreed to partner with Artivatic as they successful demonstrated their technology capabilities to solve age-old issues that plagued businesses. That’s how the journey began. Soon, however, the challenges faced by the team inspired them to self-analyse and decide to channel their energies further in leading technology-led transformation of the insurance segment.
Artivatic – Mission and Vision
At its heart, the company’s mission is to help insurance providers, brokers, and TPAs build smart insurance solutions while simultaneously providing a seamless, integrated customer experience to the end-user. Hence, Artivatic’s focus is not only on building consumer-centric apps but also on forging enterprise-grade business solutions.
Artivatic – Name, Tagline, and Logo
Artivatic Logo
The term “ARTIVATIC” is a combination of Artificial Intelligence and Vedic mathematics.
Art – Artificial Intelligence Vatic – Vedic Mathematic
The founders focussed on combining words that accurately reflected their vision of the future—and we see AI governing the world, and we added our unique vision to it.
Artivatic is building new-age insurance products and solutions to automate processes, mitigate risk assessment, and make insurance available 24/7 via technology. And to do all this, one has to start by replacing outdated legacy software with AI-led customer-centric digital platforms.
The InsurTech aims to enable insurance providers, brokers, and TPAs build smart insurance solutions. Simultaneously, they want to provide a seamless, integrated customer experience to the end-user. Hence, they build consumer-centric apps with as much focus as do while forging enterprise-grade business solutions.
Artivatic has launched several platforms, each catering to a specific need in the industry. Artivatic’s stable includes the following-
INFRD
INFRD – Artivatic Product
INFRD is an advanced modular API platform that personalises the customer experience while presenting itself as the singular solution to the risks and complexities.
ALFRED
ALFRED – Artivatic Product
An automated insurance claims platform, ALFRED aids businesses to enable self-claims digital processing, with inbuilt assessment systems of risk and fraud.
ASPIRE
ASPIRE – Artivatic Product
A pocket-friendly, personalised solution, ASPIRE is meant for the group and employee health insurance segment as well as the SME and business insurance section.
AUSIS
AUSIS – Artivatic Product
A full-stack integrated intelligent engine, AUSIS is adept at processing any kind of document and data, and helps with better decision making in the underwriting field.
MiO
An entire online branch and PoS platform rolled into one, MiO connects all parties on one intergrated platforms
PRODX Design
PRODX – Artivatic Product
PRODX is a complete AI-driven personalised smart underwriting tool, which provides huge efficiencies in terms of time, risk, fraud and expenses, among others.
ProdX Distribution: A customised B2B2C distribution and embedded insurance platform for businesses.
Artivatic – Business Model & Revenue Model
Artivatic is a product-based start-up, that provides a wide range of product portfolio and solutions that enable end-to-end digital transformation across the value chain in the insurance and health care industry.
Our products offer simplification, automation and digitised management of the operations and processes in the insurance and healthcare sector.
Our clients such as the hospital networks, the insurance carriers, the insurance brokers or the insurance TPA’s, impact the lives of a million people by providing them and assisting them with their insurance policies and health care. As the impact of better organised operations and processes, our clients are able to serve their clients better.
Our revenue model sits at this intersection of our client/s and their clients. Empowering the working relationship between the two, our revenue is driven by the number of people our client provides insurance policies to or manages insurance policies for or both. Hence most of our product revenue is driven from a per user registration fee concept. To elaborate, for an insurance policy carrier as our client, their policy holders are the registered users, in the above context.
Artivatic – Startup Launch and Growth
Since both members of the founding team have formed startups earlier as well, they were well aware of the fact that launching a company is a risk and that did not deter them. They knew that once their intent and products were understood by industry leaders, their business would gradually overcome the initial hiccups.
The initial two years of the startup were quite trying, with the first year being a huge lesson in acute growing pains of being iconoclastic in a legacy business. Be it facing rejection, bootstrapping, or building a team with limited funds, the team saw through all the phases.
With the launch of the first product in the second year, Artivatic started gradually garnering positive interest. And soon, they had partnered with aggregators such as ClearTrip, Zomato and Dineout to test their capabilities. Since that trial was a success story, the company has only been looking ahead since.
Artivatic – Challenges Faced
The COVID-19 pandemic has been an unforeseen maelstorm that has shaken the world to its core; interestingly, due to the nature of Artivatic’s business, they have been affected in a positive manner. The demand for their digital innovations has only grown in this scenario, and the transformation to tech-led from legacy of insurance providers is happening sooner rather than later in order to be future ready.
Artivatic – Marketing Strategy
Artivatic’s content engine has evolved as a critical function to Marketing Strategy by supporting business teams with strategic inputs backed by market research and supporting communication for business development activities. Moreover,
1. Their content engine is holistically maintained and managed by the in-house team, with a scientific, targeted approach to leverage digital marketing tools and traditional tactics for content substantiation, designing, and amplification.
2. With no additional outsourcing budget, content development enabled various engines in parallel, viz:
Branding & Marketing
Lead Generation – both for business development as well as attracting talent
Artivatic has raised a total funding of about USD 2.06 Million, with KFintech, Indian Angel Network, Scale Venture Partners and Sensei as their investors.
Date
Stage
Amount
Investors
May 2021
Corporate Round
$1 Million
KFintech
December 2020
Bridge funding-for R&D
Undisclosed
Scale Ventures and Indian Angel Network
February 2019
Seed Round
$500K
SenseAI Ventures
September 2017
Angel funding- to expand customer base and fortify technologies
$133K
Deepak Verma and Saurabh Chugh
July 2017
Angel funding
Undisclosed
Spark10 Accelerator UK
Artivatic – Advisors and Mentors
As a business leader, one is mired in the day-to-day of one’s company’s operations. Apart from the constant struggle to manage all that has to be accomplished in the short timeframe available, there also are unchartered territories to be navigated. A board can help one rise above the situation and look at the complete picture. They help the founder chart a more strategic direction that’s very difficult to spot in the daily grind.
For the same reasons, Artivatic is also backed by a panel of prominent industry leaders and entrepreneurs. If we need to identify one individual, then Rajesh Relan, as the Board of Director, has helped Artivatic with industry connections and provided a sanity check on business practices at regular interventions.
Artivatic – Mergers and Acquisitions
In May 2021, market leading registrar and transfer agency KFin Technologies acquired a 17% stake for an undisclosed amount in Artivatic. The startup has channelled the funds to expand its portfolio, explore new business opportunities and broaden its global footprint.
Artivatic’s modular API-based healthcare platform called DARVIN, which was built for customers, insurance, clinics, and hospitals—won top honors in the healthcare category in RAISE 2020. RAISE 2020 was organised by the Ministry of Electronics and IT as a five-day virtual global AI summit, which was inaugurated by Prime Minister Narendra Modi. Organised in conjunction with NITI Aayog, it’s a government initiative to support tech startups and entrepreneurs through recognition and guidance, with winners taking home a reward of Rs 20 lakh.
Artivatic also won at the 2018 EMERGE 50 Awards organised by NASSCOM.
Artivatic – Tools Used
The sound of the word ‘startup’ rings many bells. Most commonly, the product or the service is the core business model. However, it takes a lot more than that to practically run a startup. The primary need is management tools and operations simplification tools to manage employee processes and day-to-day documentation activities.
Artivatic uses standard tools for HR management that help the employees onboard from their day 1 in the organisation and another efficient tool for end-to-end project management.
Artivatic – Future Plans
Artivatic aims to garner USD 15 million in revenue by Q2 2022, and is looking at 110% MoM growth in the coming months.
In the next 5 years, Artivatic wants to establish itself as a globally-recognised InsurTech, with a clear focus on:
• Establishing the brand with every operational centre scaling up independently in its area.
• Building local teams to power a decentralised capabilities network, thus enabling a scalable model.
• Expanding SME and commercial sectors by creating next-gen platforms and byte-size insurance plans to affect industry growth.
Artivatic – FAQs
When was Artivatic founded?
Artivatic was founded in 2018 at Bangalore.
Who is the founder of Artivatic?
Layak singh is the founder of Artivatic. He also serves as CEO of Artivatic.
Who are the investors of Artivatic?
Artivatic has raised a total funding of $2.06 Million. Investors funding for Artivatic are:
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sequoia Capital.
Sequoia Capital is an American venture capital firm. The firm is known to have backed companies that are now controlling $1.4 trillion of the total combined value of the stock market. Among the popular companies that Sequoia has invested in includes big names like Apple, Oracle, Youtube, Instagram, Zoom, Google, and more.
It has raised a record $19.2 Billion to support Indian and Southeast Asian start-ups.
Sequoia Capital is headquartered in Menlo Park, California, and mainly focuses on the technology industry. Sequoia seeks to invest in energy, financial, enterprise, healthcare, internet, and mobile startups.
9 August, 2021 – Sequoia Capital’s partial exit from the Indian merchant platform, Pine Labs has resulted in mopping up around $230M for the firm.
2 July, 2021 – Sequoia Capital unveils its fifth cohort of Surge, the accelerator program it has designed for India and Southeast Asia, where the company has named 23 early-age startups. Surge 05 has already raised around $55 million and is believed to be the largest cohort of the firm to date.
March 2021 – Sequoia Capital India closed a $195 Mn seed fund to support start-ups in the country. The firm has raised $195M to support Indian and Southeast Asian start-ups, more than double the amount invested in a two-year-old accelerator program.
October 2019 – Surge, the brainchild of Managing Director Shailendra Singh, began in 2019 with the aim of providing upstarts with $1 million to $2 million in upfront funding, as well as training and time with leading lights including Sequoia partner Michael Moritz and Stripe Inc. co-founder Patrick Collison. Since then, sixty-nine entrepreneurs from four phases have raised a total of $172M in funding, with 30 companies from the first three cohorts raising a total of $390M after completing the program.
Sequoia Capital – About & How It Works?
Sequoia Capital (an American venture firm) specializes in incubation, seed, start-up, early, development, emerging growth, mature, mid-venture, late-venture, and PIPE investments in private and public companies in the fintech field. The firm is interested in investing in a variety of industries, with a particular emphasis on oil, financial services, healthcare, the Internet, mobile, outsourcing, and technology.
Sequoia focuses on economies rather than individuals. Sequoia does not aim to build new markets, but rather to invest early in those that already exist. As a result, instead of concentrating on a founder’s credentials, they concentrate on market size and trends associated with a concept.
Sequoia Capital – Founder and History
Sequoia was founded by Don Valentine in 1972 in Menlo Park, California.
Don Valentine | Founder, Sequoia Capital
Valentine turned the company over to Doug Leone and Michael Moritz in the mid-1990s. Sequoia extended its activities to Israel in 1999. Sequoia Capital China, a subsidiary of the American firm, was established in 2005. Sequoia Capital bought an Indian venture capital company, Westbridge Capital Partners, in 2006. Sequoia Capital India was renamed later. Sequoia Capital was named the best venture capital company in 2013 by CB Insights. As of 2016, the company in the United States had 11 partners.
As the senior partner, Leone was in charge. Moritz remained an involved investment partner, but he relinquished his managerial responsibilities in 2012 after being diagnosed with an undisclosed illness that, he said, could reduce his quality of life over the next five to ten years.
In 2020, Sequoia set up its first European office in London, UK and hired Luciana Lixandru to lead it.
Sequoia Capital – Name, Logo and Tagline
Sequoia Capital Logo
Sequoia Capital logo is its name written in block letters and a green symbol next to it which symbolizes “organic” or “natural”.
Its tagline says, “We help the daring build legendary companies.“
Sequoia Capital – Mission and Vision
Sequoia’s mission statement is, “Sequoia exists to come through for people who put their trust in us. Our mission, our core values, and our definition of success are all based on helping you get the most out of your investment in people.“
Sequoia Capital – Business Model
Sequoia Capital is a stage-agnostic investor that has funded and sponsored over 1500 companies around the world, focusing primarily on technology and innovation. These firms now have a total stock market valuation of $1.4 trillion, thanks to Sequoia Capital’s financial funding and incubation.
Sequoia works with markets not people – Sequoia’s goal is not to develop new markets, but to capitalize on existing ones as soon as possible. As a result, instead of concentrating on a founder’s credentials, they concentrate on market size and trends associated with a concept.
Sequential market identification – They invest in complementary methods and software that will operate alongside the initial upcoming innovations and markets because they invest systematically.
Different, not better – Sequoia claims that being unconventional pays off, so they deliberately search out solutions that defy tradition in order to address future issues in more imaginative and successful ways.
Maximize top performers – Whereas many venture capital firms only establish short-term incubation partnerships, Sequoia has a track record of making long-term investments that capitalize on the growth of top-performing firms.
Partial funding – Sequoia does not provide businesses with all of the financing they need right away, preferring to partially finance companies in order to track founders’ performance from the start.
Cut businesses that don’t meet expectations -Don Valentine, the company’s founder, reports that Sequoia has closed about 0.5 per cent of businesses that aren’t hitting performance targets in order to reduce losses.
Software as a priority – Sequoia’s most recent investments have leaned heavily into tech, including SaaS, business software, and e-commerce and healthcare platforms.
US and China lead the way – The majority of Sequoia’s current investments are in the United States – mostly on the West Coast – and China, with India quickly becoming a solid investment market.
Sequoia Capital has made 1,623 investments. Their most recent investment was on 1 February, 2022, for $7M in Galaxy Fight Club.
Date
Organization Name
Round
Amount
February 1, 2022
Galaxy Fight Club
Seed Round
$7M
February 1, 2022
Island
Series A
$100M
January 31, 2022
Pennylane
Series B
$56.5M
January 26, 2022
CaptivateIQ
Series C
$100M
January 25, 2022
Prologue
Series A
$23M
January 19, 2022
Clari
Series F
$225M
January 18, 2022
Ironclad
Series E
$150M
January 13, 2022
Observable
Series B
$35.6M
January 11, 2022
Citadel securities
Venture
$1.2B
January 11, 2022
Bolt
Series F
$710M
August 5, 2021
Knowde
Series B
$72M
August 5, 2021
Statsig
Series A
$10.4M
August 2, 2021
Bolt
Series E
$705.72M
July 27, 2021
Fireblocks
Series D
$310M
July 27, 2021
Landis
Series A
$165M
July 20, 2021
FTX
Series B
$900M
July 20, 2021
Pomelo
Seed Round
$1M
July 16, 2021
Rappi
Series F
$500M
July 14, 2021
Acelerate
Series A
$14.4M
July 14, 2021
Entos
Series A
$53M
May 17, 2021
Moglix
Series E
$120M
May 3, 2021
Bibit.id
Venture Round
$65M
Apr 26, 2021
StashAway
Series D
$25M
Apr 20, 2021
Pristyn Care
Series D
$53M
Apr 19, 2021
Razorpay
Series E
$160M
Apr 15, 2021
Shipper
Series B
$63M
Apr 7, 2021
Groww
Series D
$83.51M
Mar 26, 2021
Five Star Business Finance
Private Equity Round
$234M
Mar 22, 2021
Purplle
Series D
$45M
Mar 16, 2021
Leap Finance
Series B
$17M
Sequoia has offloaded its shares worth $225-230 million, which it has further transferred to the new investors. This is the third time that Sequoia has offloaded shares from Pine Labs, which is really showing up to be one of the best bets of Sequoia among the B2B companies.
Because of the Covid-19 crisis, the company has faced the following challenges:
Drop-in market activity: Between December and February, the company’s growth rates dropped dramatically.
Supply chain disruptions – China’s unprecedented economic blockade is having a direct effect on global supply chains. Alternative suppliers may be needed by hardware, direct-to-consumer, and retailing companies. Pure tech companies are less vulnerable to supply chain disturbances, but they are also vulnerable due to economic cascading impacts.
Curtailment of travel and cancelled meetings: Company has banned all “non-essential” travelling.
Sequoia Capital – Future Plans
By cultivating relationships with global corporations and financial investors, the Strategic Development team aids Sequoia’s portfolio companies in planning and achieving their financial and strategic goals, such as establishing strategic alliances, raising money, and M&A. Sequoia Capital India has raised $1.35 billion from limited partners for two new funds, as the storied venture firm aims to expand its investments in the world’s second-largest internet market and Southeast Asia.
According to Shailendra Singh, a managing director at Sequoia Capital India, the two new funds – a $525M investment fund and an $825 million growth fund – will help the VC company, which operates in India and Southeast Asia through one arm, better serve the startup ecosystem in the country.
“A fundraise represents a massive responsibility to deliver attractive returns to Sequoia’s Limited Partners, the majority of which are nonprofits, foundations and charities. We do this by partnering with outstanding founders who are building category defining companies,” he said.
Sequoia Capital – FAQs
What is Sequoia Capital?
Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California and mainly focuses on the technology industry.
What are the top sectors sequoia capital invests in?
Sequoia Capital seeks to invest in all sectors with a focus on energy, financial, healthcare, Internet, mobile, outsourcing, and technology.
Who is the founder of Sequoia Capital?
Sequoia was founded by Don Valentine in 1972 in Menlo Park, California.
Who is the owner of Sequoia Capital?
Doug Leone and Michael Moritz owns the ventures capital firm.
Does Sequoia invest in seed?
Yes, Sequoia Capital invests in seed funding.
What stages of funding Sequoia Capital invests in?
Sequoia Capital invests in different investment stages:
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Hair Originals.
Shark Tank has been making some noise in the country and in the business industry since it was announced in the year 2021. Originally released in December 2021, the Indian version of Shark Tank America has quickly grown to be one of the favorites of Indian startups, businesses, entrepreneurs, and other working professionals and individuals. Yes, we now get the opportunity to witness the Indian version of the most anticipated business reality show in the world. Naturally, when it started telecasting on Sony Television Channel, it created hype amongst the youth, and especially the young entrepreneurs.
For those who are not aware of what Shark Tank is, it is a business reality show where entrepreneurs get funds from the investors, who are judging the business models presented by them if they like their business models. These investors are some of the biggest and most successful business people out there.
If you are wondering why we are suddenly discussing Shark Tank India, then it is to introduce Hair Originals, a Gurugram-based premium natural hair extension products, and services company. The company has recently been famous as a brand recognized by Shark Tank India, where it also received funding.
Here’s more about HairOriginals, its Funding and Investors, Founders and Team, Growth, Future Plans, and more.
January 25, 2022 – Hair Originals raises $30 mn in the pre-Seed funding round, where the company received funds from angel investments that came from marquee investors. After its success with the global B2B model, the company has now launched its D2C online platform.
About Hair Originals
Before Shark Tank, Hair Originals have already spread their word across the world. With intricate customer market research and manufacturing excellence, Hair Originals Founder and CEO, Jitendra Sharma achieved something exceptional. They created a range of premium hair extensions and participated in the prestigious World Hair Congress in France. Famous hairstylist, Eric Maurice appreciated their work and fell in love with it. He decided to become the brand ambassador of Hair Originals in no time.
The popularity of their hair extensions has now leapt all bounds. The products are now exported to luxury salons in 22 countries. The company reigned in the B2B sector by partnering with top luxury salons. There was a need for a customer-centric solution and a considerable demand for top-quality natural hair extensions. HairOriginals launched a Direct-To-Consumer platform that sells high-quality hair extensions at affordable rates. Mr. Jitendra Sharma set fair pricing and made HairOriginals, one of India’s top hair extensions brands.
What makes HairOriginals Different from Other Brands?
Starting from the luxurious market of Paris, HairOriginals became a popular hair extensions brand. Apart from the loyal customers, the company ties up with salon partners across the world. These salon partners provide free hair extension installation for the customers. HairOriginals is the official partner of prestigious hair training academies like Schwarzkopf and L’oreal. It is an official partner of Helder Marucci Master Class, a famous Brazilian stylist. There’s no doubt that 100% Remi Indian hair is amongst the most premium hair. By keeping this in mind, HairOriginals procures top-quality human hair from some south Indian temples. It ensures the best quality. They do not use any chemicals to process the hair.
Along with quality, price plays a crucial role. It decides whether the hair extensions are worth buying or not. Existing brands were producing substandard hair extensions. As there was no competition back then, Mr. Sharma saw the market monopoly. The brands charge 2 to 3 times more from the customers. Their hair extensions were also of substandard quality. HairOriginals make their hair extensions with natural virgin Remi Indian hair known for its rich texture. It offers the best flexibility and freedom to color, style, and maintain.
Hair Originals In Shark Tank
India has always been one step ahead when it comes to taking natural ayurvedic care of hair. Indian hair is most sought-after by the cosmetic industry worldwide. It has a rich texture that is necessary for the best hair extensions. It won’t look like a big deal for a layman but Jitendra Sharma found a goldmine sitting there right in the open. HairOriginals & Shark Tank -two names are now lingering on the tongues of the masses. Mr. Jitendra Sharma jumped right into the battle of procuring natural hair strands. He soon emerged as a forerunner in the industry. And now he and his venture HairOriginal got featured in the latest edition of Shark Tank India.
Hair Originals – Founder and Team
HairOriginals Founder – Mr. Jitendra Sharma
Jitendra Sharma
Mr. Jitendra Sharma is the founder and CEO of HairOriginals. His recent feature in Shark Tank has got all the people and media outlets talking about him and his venture. It raised the eyebrows of the sharks and got them intrigued with the sheer vision. As a 2008 IIT Delhi Alumni, Sharma has always pursued excellence. Jitendra Sharma has a dual degree in Chemical Engineering from IIT Delhi and has worked 11 years as a Precom Leader at TotalEnergies before founding Hairoriginals in September 2019. His 11 years of experience in the oil industry and exposure to global cultures helped him. He discovered India’s unorganized hair extension market and saw infinite opportunities.
The company had another founder, Ashish Tiwari, who split up with Jitendra Sharma and stepped down from the Co-founder position, thereby leaving the company in December 2021. Tiwari left the company to co-found HairForever.
HairOriginals nurtures a well-knit team of experienced in-house stylists that stand out with their industry-leading craftsmanship. Therefore, both the hair products and services of Hair Originals are of superior quality.
Hair Originals – Startup Story and its Journey to Shark Tank
Shark Tank shows have been a great success in their many overseas counterparts. This craze has now come to India and has become the talk of the town. The show consists of entrepreneurs who present their ventures to a group of investors called sharks. These sharks are some of India’s most celebrated entrepreneurs and industry leaders. They have been there and done that. Most of the sharks have built their own ventures from scratch and know what it takes to be a successful entrepreneur. Mr. Sharma got an offer to present their venture HairOriginals on the Shark Tank India show. He elaborated on how his company can revolutionize the fashion industry. No wonder he got attractive investment offers from all the sharks. They closed a pre-seed round which they will use for more intricate market research and faster growth. They also have an eye on pre-series A rounds. It will give a push to their partner salon programs and Direct-To-Consumer platform.
Hair Originals – Funding and Investors
HairOriginals has raised funding worth Rs 3 crore in its pre-Seed funding round via angel investments from marquee investors on January 25, 2022. This is the second funding that the company received after it was initially funded in the popular business reality show, Shark Tank India. The funding that the startup received is presently being channeled towards AR technologies. This will benefit real-time product experience before purchase, workforce expansion, and other back-end developments.
Hair Originals – Growth
The Hair Originals line of products is made from ethically acquired human hair. This has empowered and is empowering the women from various cities of India working in this particular segment. The products of Hairoriginals have been exhibited in multiple international events and exported across 22 countries including the top luxury salons of the US, Europe, and Africa.
The Hair Original products were also positioned in the luxury segment, where it received numerous positive remarks from fashion critics at the World Hair Congress in France. Eric Maurice, a renowned celebrity stylist from France has come onboard to be the brand ambassador of Hair Originals.
Hair Original boasts of being the global leader in processing and delivering 100% Natural Hair Extensions, which is made from virgin Indian remy (scalp sourced) hair with a huge number of consumers across the globe. Besides, numerous internationally renowned celebrity hair-stylists like Latil Pascal and Laurent Voicinet use Hair Original products for their shows.
The global positive feedback that Hairoriginals receive from its customers across the globe and the support that it gets from its investors is the driving force in the expansion of its business.
Hair Originals – Future Plans
Before knowing what the future of hair extensions is, a little peek in history will amaze you. Hair extensions were used by women for thousands of years. There are some historic mentions that Egyptian queen Cleopatra who ruled the Ptolemaic Kingdom of Egypt from 51 to 30 BC, used to wear hair extensions.
It wouldn’t be exaggerating to say that under the leadership of Mr. Jitendra Sharma, HairOriginals will reach the heights of success. The latest Shark Tank investment round will fuel their growth. It will also help them to put themselves on a global map. The company intends to expand its horizons by partnering with more high-end salons across the top countries. It will catapult its customer-facing platform to pull more customers. There’s no doubt that HairOriginals will change how people use hair extensions. Founder Jitendra Sharma knows that his company will revolutionize the global fashion industry. He has great confidence in the wide range of hair textures, colors, and lengths their hair extensions provide.
With the launch of the D2C platform of Hair Originals, the goal of the company now is to make its premium products affordable for everyone. This the company aims to make feasible by cutting the cost of the middlemen. The founder and CEO, Jitendra Sharma said, “in the upcoming 2 to 2.5 years, our aim is to achieve a target of 100 Cr ARR.”
Conclusion
The rapidly growing fashion industry shows great potential for hair extensions. Fashion models, as well as top celebrities, use hair extensions. They are used by top hair stylists for music videos, fashion shows, movies, and whatnot. With such great exposure and need, it would be safe to say that hair extension are here to stay. They provide different installation types that only maximize their versatility. The Shark Tank investment round will give them the needed boost and global exposure. It will ease their growth and help them connect to a massive network of investors. It will play a crucial role in their growth.
Parnas Ghosh
Pratyusha Srivastava
