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  • Eggoz Nutrition: Tech-enabled Solutions for Fresh & Nutritious Eggs

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Eggoz Nutrition.

    Health conscious lifestyle is the new trend. People are adopting healthier lifestyles and nutritious diets. They have become good customers of health focussed brands. Eggs are nutritionally rich, that supplies almost every nutrient needed for a healthy body. They are useful sources of some of the hard to get nutrients like vitamins D, B12, and the mineral iodine.

    Eggoz Nutrition is a startup creating awareness about consuming healthier eggs. It delivers fresh and chemical-free eggs from lay to the table within 24 hours. They are produced in tech-enabled & nutrition-engineered deep integration partnerships with farmers. They have introduced new enriched variants of eggs.

    Know the startup story of Eggoz, its founders, funding details, business model, competitors, and more.

    Listen to Abhishek Negi telling the story of Eggoz in an Interview with StartupTalky

    Eggoz Nutrition – Company Highlights

    Startup Name Eggoz Nutrition
    Headquarters Gurugram
    Industry FMCG
    Founder Abhishek Negi, Uttam Kumar, Aditya Singh, and Pankaj Pandey
    Founded 2017
    Website eggoz.in

    Eggoz Nutrition – About
    Eggoz Nutrition – Industry
    Eggoz Nutrition – Founders and Team
    Eggoz Nutrition – Startup Story
    Eggoz Nutrition – Products & Services
    Eggoz Nutrition – Business Model
    Eggoz Nutrition – Customer Acquisition
    Eggoz Nutrition – Funding
    Eggoz Nutrition – Advisors
    Eggoz Nutrition – Challenges Faced
    Eggoz Nutrition – Marketing Campaign
    Eggoz Nutrition – Competitors
    Eggoz Nutrition – Tools Used in the Company
    Eggoz Nutrition – Recognition and Achievements
    Eggoz Nutrition – Future Plans

    Eggoz Nutrition – About

    Eggoz Nutrition was incepted with a vision of helping society with free from anti-biotic, farm-fresh eggs at the doorsteps of consumers across the country. Also, Eggoz is committed to increasing farmers’ profitability by providing them technological, strategic, and business consulting support. Their strategic collaborations with both urban and rural farms helped them overcome many operational challenges and achieving the company’s vision.

    Since all the operations mainly depend on state-of-art technology to ensure the collection of reliable data and real-time monitoring of the egg farms, Eggoz successfully deals with issues such as low production, inadequate storage capacity and disorganized distribution channel.

    Backed by visionary leadership and a proficient team, Eggoz is setting new quality standards in the industry and enjoying a good market share. And, with the motto of ‘Happy Hens, Healthier Eggs’, Eggoz is winning the hearts of health-conscious consumers. Recently, the company received Series-A funding of $3.5 million, led by NABVENTURES, a VC fund anchored by NABARD. Other funding participants include top names like Avaana Capital, Rebright Partners and Bellerive Capital along with angel investors Sanjiv Rangrass and Indresh Saluja.

    Eggoz Nutrition – Industry

    There is an upward trend in people adopting healthier lifestyles and nutritious diets in the Tier-I and Tier-II cities. Moreover, these cities are also advancing into bigger markets leading to opening up humongous business opportunities, and Eggoz is doing its best to tap these opportunities.

    Eggoz aims to eventually expand its network to different parts of India to reach millions of buyers. The company also intends to streamline its onboarding experience for farmers, where they will get access to tech information, veterinarian advisory support, and other resources to improve productivity. Eggoz is determined to have a significant Pan India presence in the next 2 years with brand development and market expansion.

    Eggoz is investing in building the category and spreading awareness about fresh and healthier eggs. Company plans to expand the technology and platform offerings to its partner farmers and support with more aspects of farming lifecycle.

    In the last five years, Eggoz has emerged as the first egg brand in India that focuses on freshness, nutrient-profile, and quality of egg produce. And, Mr. Negi’s vision to ensure profitability for rural farmers and expand the network of Eggoz to various cities and towns, is witnessing a palpable realization.

    Eggoz Nutrition – Founders and Team

    Abhishek Negi - Co-founder of Eggoz
    Abhishek Negi – Co-founder of Eggoz

    Abhishek Negi, Uttam Kumar, Aditya Singh, and Pankaj Pandey are founders of EggoZ Nutrition.

    Abhishek Negi is an alumnus of the prestigious Indian Institute of Technology, Kharagpur. After getting his engineering degree, Mr. Negi started his journey with Vodafone and was involved in stints spanning across sales, retail, technology, finance & supply chain. With an eye on developing a home-grown and unique brand, he co-founded Roder in Delhi. Roder was an outstation transport service, which changed the overall customers’ approach to booking single-sided intercity journeys. Inspired by many other ambitious & futuristic entrepreneurs, Mr. Negi started Eggoz with his partners – Uttam Kumar, Aditya Singh, and Pankaj Pandey in 2017. Eggoz has emerged as the first egg brand in India that focuses on freshness, nutrient-profile, and quality of egg produce. Mr. Negi’s vision is to ensure profitability for rural farmers and expand the network of Eggoz to various cities and towns, including Tier-II and Tier-III cities.

    In the future, Mr. Negi hopes to develop Eggoz into a brand that customers can rely on, not merely for the quality of product but also for the brand’s practices. Eggoz will eventually allow consumers to express their solidarity with rural farmers, who have been struggling with effective distribution of egg produce for years now. Apart from his current ventures, Mr. Negi also hopes to nurture and support other entrepreneurs and startups in exploring the Indian market through his expertise.

    Eggoz Nutrition – Startup Story

    Growing up, Abhishek has always been fond of eating eggs on a daily basis. After departing from his first start up, keeping fit and eating healthy became his primary goals and it was during this phase that he realized the impact of protein rich diet. He could not my get hands on freshly sourced and good quality eggs. The ones that he obtained in Gurgaon were either stale or exposed to chemicals, making them detrimental for health. These facts are bewildering for a nation, where the consumption of eggs is exponentially rising with the current figures standing tall at 86 eggs per person each year. However, a mighty chunk of these eggs do not qualify quality checks, are sold in unpackaged form and are stripped off 50 to 60 per cent of the minimum nutritional value. Eggoz, he along with other founders collated this data after extensive analysis, which was conducted by experts by studying egg samples sourced from all across India. It was also found that other factors such as delay in harvesting of eggs, failure in implementation of cold chain and regular use of antibiotics, growth hormones and detrimental chemicals, also contribute in making of eggs that lack freshness and quality.

    After perceiving the changing consumer preferences and the inevitable market shift towards packaged goods, it was only prudent to invest in this untapped market. Although they had their prior market research and figures in place, members of the founding team had to toil hard in the farms in order to gain on-ground insights and experience. Working with a company that owned a 12,000 bird farm initially gave them the appropriate acumen to comprehend the nitty-gritty of poultry farming such as setting up the farm, deployment of day old chicks, vaccination procedure, feed formulation, egg sales, diagnosis etc. This gave business plan the impetus to gradually migrate to a robust and technology backed farming installations at any poultry farm to get standardized output. By the end of 2019, business operations of Eggoz rose exponentially asthey joined forces with 6 farms and had amassed a bird capacity of 80,000. Amidst pandemic, because of high level quality checks including UV-sanitization treatments and omni-channel distribution networks, Eggoz continued to acquire more market share by expanding into 6 cities across 5 North Indian states.

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    Eggoz Nutrition – Products & Services

    Eggoz brings to the table finest quality eggs, which are freshly sourced, treated with UV- sanitization after procurement, rich with bio-available protein and vitamins, and are free from avoidable hormones, antibiotics, and chemicals. The robust integrated model of Eggoz allows to collaborate with farmers and deploy IoT & technology backed applications, reducing the gap in the procurement and supply of eggs in just 24 hours.

    Another glaring concern that Eggoz has tried to address is the unavailability of effective backward market linkages for poultry farmers, and lack of hygienic and packaged format of eggs sale. Transparency and ability to incorporate technology oriented solutions have led to an efficient supply chain management and this is what makes the startup stand out in the egg farming industry. Maintenance of top level quality checks, real time monitoring of birds coupled regular doctor visits and audits of the farm and widespread omnichannel distribution channel is inextricably linked to satisfaction of customers, income amelioration of farmers and credibility of Eggoz company.

    Eggoz Nutrition – Business Model

    Eggoz is a vertically integrated farm-to-consumer startup, which had adopted an asset-light business model in order to unite with small and mid-scale farmers. By virtue of this collaboration, the farmers are on-boarded to a streamlined program where they receive technological support, and other auxiliary aid such as veterinarian visits and audits. With this structure the goal is to bring superior quality eggs sourced from farms under the brand of Eggoz and cater it to the urban and semi-urban consumers. With an omnichannel distribution model in place, the company can ensure widespread presence through D2C, Online MTs, Offline MTs and General trade.

    Eggoz Nutrition – Customer Acquisition

    When Eggoz was started, the plan was clear that getting hold of the first 100 customers will be toilsome, but if done smartly these 100 customers would prove to be the most paramount. Within 2.5 years of establishing the company, their farming integration model had witnessed two major launches amassing a bird capacity of 1,00,000 and 10 farms. Their visions and operations at Eggoz was backed by angel investment worth INR 1.2 crore during its inception in 2017 and seed funding of INR 2.2 crore in 2019. The company’s stable and ever increasing return on investment and improving farm performance was the reason behind Eggoz’s brand expansion to six cities across five north Indian states in the year 2021. By delivering consistent fresh quality, they started to gain significant traction among consumers.

    Eggoz soon rose to fame because of its prompt delivery of fresh and packaged eggs straight from farm under a time frame of 24 hours of laying. Moreover, growing health consciousness and significant upsurge in demand for hygienic and packaged eggs has worked in favor of Eggoz’s business goals. With the aim of accomplishing first nationwide farm-to-consumer brand that is centered around superior quality, high bioavailable nutrition and freshness, Eggoz has struck a chord with the Indian demographic.

    Eggoz Nutrition – Funding

    Date Stage Amount Investors
    2021 Series A $3.5 Million NABVENTURES
    2019 Seed Funding $2.2 Million
    2017 Angel Funding $1.2 Million

    Eggoz was started in 2017, the strategic and tactical business plan was found worthy enough to secure an angel funding of $1.2 million by Sanjiv Rangrass and Indresh Saluja. The financial succor provided by angel investors helped lay the foundation of the company and aided the running of its operations on earliest of their farms. In 2017-2018, Eggoz had begun its foremost expansion plans in the state of Madhya Pradesh and had acquired a total of 60,000 birds resulting in a major return on investment. In 2019 as its popularity grew, they procured a massive seed funding amounting to $2.2 Million. The funds were extremely valuable for a budding company like Eggoz, not only did they envisage to work closely with the farmers and improve their egg productivity by introducing technology backed solution, but they also had to enhance farmer profitability through innovative and extensive market linkages. Ever since they have contemplated for diversifying Eggoz product portfolio, there has been an upswing in its demand. This has made the startup raise a series-A funding of $3.5 Million, led by NABVENTURES. With this funding, Eggoz intends to increase its brand footprint, launch egg-based value-added products, and enter new geographies.

    Eggoz Nutrition – Advisors

    The company kick started with the four business enthusiasts coming together and ever since that it has remained like that. With a highly proficient team, the company has become competent to abreast any uncertainty ranging from on-field problems, technology support, appraisal of business plans or even social media marketing.

    Eggoz Nutrition – Challenges Faced

    When founders set up Eggoz, the founding team did not have requisite knowledge and expertise in poultry farming. This certainly was one of the setbacks when they started which they had to address so as to deploy high yielding farm. Working on ground helped them gain the required knowledge and made Eggoz team competent to determine how to upgrade the farms with technology oriented solutions. As soon as they acquired this intelligence, Eggoz was prepared to scale-up its production facilities and extend its supply chains.

    In its early days, Eggoz founders were experimenting with various kinds of feed ingredients which were natural, protein rich as well as better for the hens. However, scaling the production of such ingredients was a major challenge due to the nature of its production. This is why, they decided to shelf this plan for later.

    Eggoz Nutrition – Marketing Campaign

    Eggoz Marketing Campaign – Extra in the Ordinary

    Recently Eggoz has launched a campaign “Extra in the Ordinary” which aims at uplifting the spirit of Indian diaspora enabling them to recognize their true potential. There is an increasing demand for hygienic and decontaminated perishable eatables. This is why with “Extra in the Ordinary” campaign is important to emphasize the fact how a daily dose of Eggoz nutrition helps make people Extra In The Ordinary.
    This campaign was instrumental in enlarging the consumer base, increase the brand’s credibility, acquire new consumers, and raise awareness about how essential it is to consume superior quality and standard quality eggs.

    Eggoz Nutrition – Competitors

    In India, Eggoz’s main competitors are:

    • Eggee
    • Suguna Foods
    • Bajaj S.K.
    • Country Delight
    • Licious

    Eggoz Nutrition – Tools Used in the Company

    The crux of Eggoz was always adaptation of technology oriented solutions in poultry for high yielding egg farms. And they stuck to their plan ensuring real time monitoring of farms to identify and assess the deviations that may influence the quality and productivity of eggs and farm respectively. Data played an important role in optimizing the bird performance and making business forecasts. As a start-up they were aware that they needed a solid customer relationship management plan in place in order to centralize all business activities and keep them customer-centric. Investing in an influential and relevant marketing strategy helped them create its extensive omni-channel distribution network. Moving forward, they are planning for a pervasive digital marketing campaign which will play a key role in enlarging its customer base and also stay engaged with the current customer base.

    Eggoz Nutrition – Recognition and Achievements

    Eggoz has been fortunate to have been recognized for its excellence so early in its journey. They were proclaimed the winner of ET Leaders of Tomorrow (Winner) in the year 2020 and the finalist of Aegis Graham Bell Award (Agri-Tech) (Finalist) in 2021. Such accomplishments are testaments of the dedicated efforts of quality service and customer satisfaction.

    Eggoz Nutrition – Future Plans

    In 2022, Eggoz will be climbing up the ladders by deepening it penetration amongst the Indian demographic. With aggressive and well thought of plans on table, Eggoz intends to enter new markets and transform the egg supply chains. Being one of the proponents in the agri-tech sector, they are aiming to extend the technology integrated solutions and applications to partner farmers, and provide consistent support to ensure an even more productive farming lifecycle. They have strategized and conducted prior market research as they look forward to entering markets down south and west of India.

    FAQs

    Who is the founder of Eggoz?

    Abhishek Negi, Uttam Kumar, Aditya Singh, and Pankaj Pandey are founders of EggoZ Nutrition.

    When was Eggoz founded?

    Eggoz was founded in 2017 at Gurugram.

    What does Eggoz do?

    Eggoz provides farm-fresh, UV- sanitized, antibiotics-free, and chemical-free packaged eggs within 24 hours.

    What are the products of Eggoz?

    Eggoz products includes finest quality of eggs, which are freshly sourced, treated with UV- sanitization, rich with bio-available protein and vitamins, and are free from avoidable hormones, antibiotics, and chemicals.

  • Ekostay- Providing Extravagant Yet Affordable Homestay

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by EKOSTAY.

    The hospitality sector has been hit hard during Covid. Despite the negative impacts, Indian tourism and hospitality are expected to earn US$ 50.9 billion by 2028. The demands for good service hotels are high and their charges are equally sky touching. People in India wants good service quality at an affordable rate. Value for money is highly important for citizens in India. In hospitality industry, quality service and customer satisfaction play irreplaceable roles. Ekostay is a vacation homestay venture based out of Mumbai. It offers the widest range of Homestay options and provides an extravagant yet affordable experience across India.

    Read to know the success story of Ekostay, its founders, the startup idea, business model, and growth.

    Ekostay – Company Highlights

    Startup Name Ekostay
    Headquarters Mumbai
    Sector Hospitality
    Founders Varun Arora, Husain Khatumdi, Sohail Mirchandani, Zishan Khan
    Founded 2018
    Website ekostay.com

    Ekostay – About
    Ekostay – Industry
    Ekostay – Founders and Team
    Ekostay – Idea and Startup Story
    Ekostay – Name, Tagline, and Logo
    Ekostay – USP
    Ekostay – Business Model & Revenue Model
    Ekostay – Customer Acquisition
    Ekostay – Challenges Faced
    Ekostay – Marketing
    Ekostay – Growth
    Ekostay – Competitors
    Ekostay – Recognition and Achievements
    Ekostay – Future Plans

    About Ekostay 

    Ekostay – About

    EKOSTAY provides the best alternate homestay accommodation service to their cliental pan India.

    Their mission is to empower guests through the provision of luxurious quality homes at an affordable price. Ekostay aims to achieve this by providing a customer-centric approach in design and marketing of properties. They are committed to achieving excellence in all that they do and continue to go beyond the expectations of stakeholders and work with homeowners to take away the hassle of hosting, improve the management of their property, and give an additional source of revenue and give the best experience to their clients.

    The team hopes to make Ekostay, the dominant firm in the alternative housing industry by changing the way homes are hosted in India. To provide guests the finest of local experiences to compliment vast variety of services and make their stay in India genuinely unforgettable. The team continues to focus on creating a large and devoted homeowner consumer base and providing them with an experience that is far superior to a standard homestay.

    Ekostay – Industry

    EKOSTAY belongs to the Alternative Accommodation Industry and Ekostay cater to mass economical market. With dynamic strategy they target Tier 1, Tier 2 and Tier 3 cities studying the demographics and purchase behaviour of the consumers. By analysing the predicted trends against the historic data compiled by analysts, consumer preferences, and choices they provide a range of Homestay experiences, from premium designer villas to affordable luxury properties. They provide homestay experiences that are personalised to the needs of the customers, and they work with the homestay providers to redesign their properties with a customer-centric approach. The alternative accommodation industry is booming. This means that there are more homestays available than ever before, providing a cost-effective and unique holiday experience. But finding the right homestay can be a challenge. There are so many choices, each with their own unique style, theme, offering, and EKOSTAY strives to provide the very best to every individual customer by handpicking properties in the best locations.

    Ekostay – Founders and Team

    Founded in 2018 by the Entrepreneurial Fantastic Four- Varun Arora , Husain Khatumdi, Sohail Mirchandani & Zishan Khan, with a vision to tailor the needs of the holiday goers on experiencing a cozy & private stay of a home away from home.

    Varun Arora - Co-founder of Ekostay
    Varun Arora – Co-founder of Ekostay

    Varun Arora the Chief Executive Officer & Co-Founder thrives on exploring new avenues that can help elevate his organisation to the next level. A graduate in Mass Media from Mumbai University, he started his career in the marketing field, where he learnt the skills of strategizing and implementing online & offline creative marketing strategies as he leads the Social media and Business Development team at EKOSTAY.

    Husain Khatumdi - Co-founder of Ekostay
    Husain Khatumdi – Co-founder of Ekostay

    Husain Khatumdi the Managing Director & Co-Founder, A graduate from Cass Business School, London with an entrepreneurship diploma from Queensland University of Technology, Australia, Designing, crunching numbers, strategizing, and putting plans into action are some of skills that define him. As the leader of EKOSTAY’s sales team, Husain’s experience rests in defining, measuring, and delivering key performance indicators (KPIs) across all verticals.

    Sohail Mirchandani - Co-founder of Ekostay
    Sohail Mirchandani – Co-founder of Ekostay

    Sohail Mirchandani the Chief Operating Officer & Co-Founder while heading the Finance department at EKOSTAY defines and manages the brand’s vision, ensuring that the company sticks to its core of having a great backend strategy and team, mastering the art of budgeting and analytical competence, and acing interpersonal relations to ensure that every client at Ekostay receives a personal touch and has the best homestay experience possible.

    Zishan Khan the Chief Acquisition Officer & Co-Founder A pharmacy graduate with a strong desire to remodel and transform run-down properties. Staying loyal to the brand’s goal, he takes a genuine interest in exploring new places, seeking and acquiring holiday properties.

    Ekostay – Idea and Startup Story

    Founded in 2018 by Husain Khatumdi, Sohail Mirchandani, Varun Arora, and Zishan Khan, the Entrepreneurial Fantastic Four, with a mission to cater the needs of vacation seekers on experiencing a pleasant and private stay of a vacation home. EKOSTAY currently has over 125+ properties spread over 15 cities to choose from. There is a lack of inexpensive hotel rooms in India, according to surveys. While the demand for such hotels is growing, developing hotels requires a large upfront investment that most consumers cannot afford. Homestays allow people to become micro-entrepreneurs by utilising already-existing houses. This enables local residents to generate revenue in rural regions and new locations with little or no investment. It also aids in the development of local communities and their financial independence.

    When you start your search for a vacation home on your computer, their sales and marketing staff is already working hard to ensure that EKOSTAY appears as one of your top search possibilities. After you’ve chosen Ekostay, they make the decision to make your stay as restorative and engaging as the location. Their city managers offer a smooth and quick check-in so you can bond and make memories in a delightful domicile. Their trained caretakers will be on hand to assist you throughout the day while you relax on the private lawns or relax in the private pools.

    Ekostay Logo
    Ekostay Logo

    Ekostay represents economical stay. In the uncertain time of the Covid 19 pandemic and sudden lockdowns in different parts of India they aim to provide comfortable and premium and isolated stays at an affordable price to all the guests that maintains a level of sanitation and hygiene at all properties throughout India. Their tagline “Think of a staycation, Think EKOSTAY” is because they try their best to personalise every staycation to cater to the needs of guests and provide them with utmost luxury and comfort which amalgamates into an unforgettable experience and whenever guests think of a staycation they immediately think of EKOSTAY.

    Ekostay – USP

    One of the strongest USPs of a homestay is the customised services it can offer to its guests. Their USP is that they cater to the masses and work towards making the homestay experience perfect and flexible according to the needs and demands of every individual guest. The first step to providing a Homestay experience is to redesign the properties to accommodate Homestay guests. Furthermore, keep in mind that your guests’ experiences are made up of numerous little, detailed moments, none of which should be overlooked. One can gain loyalty and favourable reviews by capturing those moments and feedback and reflecting those in their properties and hospitality. They have renovated properties, made pools for homestays, which is a great opportunity for homestay owners to renovate their properties to accommodate the guests. This not only provides homestay owners with a new revenue stream, but also gives the guests an opportunity to experience the best of the best in EKOSTAY properties.

    Ekostay – Business Model & Revenue Model

    The business revenue model at EKOSTAY is flexible and accommodates the needs/demands of the homeowners. Over 75% of Ekostay company is based on a fixed rental model, in which they lease a home and then sublease it to visitors for short trips. The remaining 20% operates on a revenue-sharing model, in which they form an exclusive partnership with a homeowner and divide earnings with them in a mutually agreed-upon set ratio. They don’t take on properties over which they don’t have complete control, thus all of the properties listed under EKOSTAY’s name are handled solely by us. They have been profitable since the beginning, and they intend to stay that way.

    Ekostay – Customer Acquisition

    As the case is with any startup, they started getting customers through networking and word of mouth. The customers gave Ekostay positive feedback and revisited the properties along with recommending the properties to their friends and family. Along with that EKOSTAY started advertising the properties on social media platforms which also attracted a lot of enquiries which got converted in loyal customers.

    At EKOSTAY, team has implemented various strategies that helped to attract and retain customers. EKOSTAY Annual Membership as well as various offers on festive occasions has helped them retain quite a few loyal customers. Targeted ads on various social media platforms along with positive feedback by happy and satisfied guests also attracts potential new customers. They are also rigorous with social media advertisements and posts about the newly launched properties in exciting new locations India which also gets them feedback and traction from guests who have stayed at EKOSTAY properties in the past as well as potential new customers.

    Ekostay – Challenges Faced

    The most challenging part was the pandemic of Covid 19 and various lockdowns that followed after uncertain intervals. Ekostay had a lot of rental properties in inventory and no guests as all domestic travel were at a halt to stop the pandemic from getting worse. As and when the restrictions got lifted, encouraging customers to visit their isolated villas and properties by reducing base price was a strategy they implemented to get the business up and running. Their top priority since then has been the safety of the guests visiting the property and for that EKOSTAY has implemented and maintained a code of sanitation and hygiene at every individual property. To prevent any further losses they introduced force majeure clauses in the contracts so that they do not lose capital due to events like the pandemic which are unforeseeable and out of control. Since the pandemic has eventually subsided, they hope situations like this never arise and the alternative accommodation industry can serve their guests with a comfortable stay.

    Ekostay – Marketing

    In these difficult times, social media has become one of the most efficient way to advertise. To effectively promote its property, the hospitality industry has to have a strong and active presence on social media. In these changing times, social media is not only a powerful but also an excellent marketing approach. Using social media to spread the word is the most Successful marketing campaign. Collaborating with influencers and providing them free stays in their villas was one of the strategies they adopted which got them quite a fair share of enquiries from viewers who then visited their properties for a getaway. As the word suggests influencers have a lot of engagement on their media platforms and people do obtain heavy amount of information from such presence and they used that platform in a positive way to socialise the brand EKOSTAY. With everyone moving online, now is the opportunity for them to embrace digital and increase the visibility of the property and brand. The simplest method to accomplish this is to partner with a Ekostay that will renovate your house, take several photos of the place, the view, and the facilities, post it on the internet, and handle your visitors and provide isolated, luxurious and affordable stays at premium properties with their own pools and lawns to the guests.

    Ekostay – Growth

    The company has had exponential growth over the span of the last three years despite of the effects of pandemic on the economy. Their clientele has responded positively regarding hygiene and their quality staycation at their properties. They are working towards acquiring and launching new properties at exciting new locations for a premium and affordable getaway for guests. They soon aim to expand business internationally to serve guests with extravagant getaways.

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    Ekostay – Competitors

    The alternative accommodation sector is a major disruptor in the hotel industry, and it is becoming increasingly institutionalised, with sophisticated revenue management but like every other industry they also have a fair share of competition to look out as well to learn from. Their competitors, to name a couple, Vista rooms and Saffron stays are also quite well known in the alternative accommodation industry which is noteworthy. Furthermore, in any sector, competition is always escalating, and having been in the game longer than the newcomers provide them an advantage over them since Ekostay have built a brand with a comparatively elevated recall value over the years, which they still require.

    Ekostay – Recognition and Achievements

    EKOSTAY received the ‘Iconic Most Premium Staycation Getaway” in October 2021 by one of India’s most esteemed print brand Mid-day. Receiving a prestigious award has made their efforts in the last few years’ worth it. Ekostay getting recognised at a renowned platform gave them an opportunity to gain more visibility and establish trust among potential customers which boosts them to do better every day and provide a premium stay at an affordable price to all their valuable guests.

    Ekostay – Future Plans

    They have quite a few new avenues and ventures to look forward to but considering the looming threat of the pandemic and the fragile state of the economy the workflow is comparatively slow. They are continuously expanding inventory for their guests in new territories pan India in beautiful and scenic locations by handpicking the most luxurious and premium properties and renovating them according to their aesthetics to ensure the best experience to the guests. Their aim is to expand business internationally in the coming years to host and serve guests on a multinational platform at Ekostay.

    They are committed to providing the best of Homestay experience by creating a personalised experience for each and every home-stay guest, regardless of their preference. They collaborate with their hosts to remove the hassle of hosting, to better manage their property and in turn provide them with an alternate source of income.

    FAQs

    Who are the founders of Ekostay?

    Varun Arora, Husain Khatumdi, Sohail Mirchandani, and Zishan Khan are the founders of Ekostay.

    When was Ekostay founded?

    Ekostay was founded in 2018.

    Ekostay serves in which cities?

    Ekostay serves in more than 15 cities in India.

    Who are the competitors of Ekostay?

    Some of the competitors of Ekostay are:

    • Vista rooms
    • Saffron stays

  • Success Story of ForMen: Wellness Journey Improving Quality of Life for Men

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ForMen.

    ForMen is a wellness startup founded by medical specialist. The starup is focused towards men’s health and wellness products. They offer variety of products ranging from general wellness to weight management, eye, hair and more. Their USP of products is – Synergistic action with high absorbability into the body. The startup is doing quite well with its unique concept of medically researched wellness products for men.

    Let’s know more about ForMen – founders, products & services, business model, and the complete startup story.

    ForMen – Company Highlights

    Startup Name ForMen
    Headquarters Hyderabad
    Industry Health & Wellness
    Founded 2021
    Founders Dr. Lalitha Reddy and Sreeram Reddy
    Website www.formen.health

    ForMen – About
    ForMen – Industry
    ForMen – Founders and Team
    ForMen – Idea & Startup Story
    ForMen – Mission and Vision
    ForMen – Name, Tagline, and Logo
    ForMen – Business Model & Revenue Model
    ForMen – Product & Services
    ForMen – Startup Launch
    ForMen – Challenges Faced
    ForMen – Funding
    ForMen – Future Plans
    ForMen – Recognition and Achievements
    ForMen – Growth
    ForMen – FAQs

    ForMen – About

    ForMen is an online holistic Health & Wellness platform for men. It provides wellness products & online doctor consultations. The Health & Wellness startup was founded in 2021 by Dr. Lalitha Reddy and Sreeram Reddy at Hyderabad.

    ForMen – Industry

    The Men’s health & Wellness industry has gained prominence over the past few years. The Men’s wellness market has more than doubled in India in the last 3-4 years and is all set to grow at 16-17% annually. Most of the growth has happened in the grooming sector. A significant growth may be seen in the supplements sector too in the coming 5 years. Increased willingness of the millennial generation to discuss non-critical health issues, combined with increased awareness and purchasing power will push the nutraceutical category to higher growth rates in the coming years.

    Health & Wellness industry is one of the most stable & time tested industry. With the present day lifestyles, increased incidence of lifestyle diseases, newly evolving infections, increased burden of stress and obesity etc the need for wellness, fitness and health will only keep growing. Awareness and interest of people towards wellness will surely rise, so will the adoption of good practices. Wellness industry is growing steadily but surely in the years to come. The startup focus will be on natural, safe and effective products as compared to chemicals.

    They aim to carve a niche for themselves in this category with their unique, natural, safe and effective products that are formulated by doctors & pharma experts. They look at the entire country as their market. Children, adults and geriatric population, everyone from Day 0 to Day 100 will do better with supplements. A just born baby needs Vit D supplementation so will a 100 old centenarian. Bringing awareness is the key. They not only had a look at the market research statistics etc, but they also knew from Pan-India colleagues’ experience as well as from surveys and scientific articles, the extent of lifestyle disease burden in India and projected numbers in the next 10 years. This combined data was enough to convince about the huge need for genuine and effective supplements.

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    ForMen – Founders and Team

    Dr. Lalitha Reddy - ForMen Founder
    Dr. Lalitha Reddy – ForMen Founder

    Dr. Lalitha Reddy and Sreeram Reddy are the Co-founders of ForMen. They share almost the same vision and passion. They are highly committed to quality.

    Sreeram is a serial entrepreneur with a vast and successful experience. He is a graduate of Purdue University, a very passionate and motivated person, who loves to build and nurture companies.

    Dr. Lalitha Reddy, is a medical specialist with over 25 years of experience and an alumni of prestigious institutions like JIPMER, NIMS, Osmania General Hospital and ISB. She is the former Vice President of Yashoda Group of Hospitals and presently is Vice President of Telemedicine Society of India – Telangana Chapter. She is a very accomplished academic and scientific trailblazer with many awards and gold medals to her credit. She has many scientific research articles published in various national and international journals, delivered over hundreds of lectures both in India and abroad and is an author of two books.

    Her vast experience along with a deep understanding of patient problems and psychology has led her to pave the path for ForMen & ForKids along with her colleagues.

    The Core team of ForMen consists of experienced Doctors & Pharmacologists who are well aware of the health & wellness issues existing in the society as well as, have profound knowledge of complex body mechanisms, supplements & drug formulations and kinetics of absorption, utilization, effectivity, dosage, synergy and side effects of various supplements/drugs/molecules in the body.

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    ForMen – Idea & Startup Story

    Having worked in hospitals for the last almost 30 years, the have seen that a huge proportion of sickness could be prevented, if only people focused on preventive health and wellness. In the early days of the pandemic, they had first hand experience of seeing peoples’ panic, different degrees of severity of illness based on age and immune status of a patient and of course the sudden appearance of many ‘so called Immune boosters’ in the market, mostly of poor quality and inadequate / over dosages. The consequences of the un-informed, unaware & gullible people falling prey to various kinds of misinformation also did not escape to their notice. So, their team decided to embark on a journey of Preventive Health & Wellness, where they focus on supplementing nutrients in order to help improve the quality of life of people.

    They initially focused on men because men are usually hesitant to approach a doctor or get professional advice for wellness issues. They do not prefer to discuss their performance, sleep, stress, weight or another issues. Also there has been a significant increase in men’s health issues over the last 1-2 decades. Ex-Testosterone levels in men have reduced over the past 2 decades. Sperm counts of men have declined and infertility issues have also risen significantly in men. So has the incidence of Stress and related mental health problems.

    So they, as doctors and experts felt that they could contribute significantly by creating a non-judgmental and discrete platform for men which offers genuine, effective & safe formulations in the right combinations and dosages.

    The team were aware of the issues that they wanted to help solve, they also had the knowledge of formulations, so all they had to do was to partner with ingredient suppliers and manufacturers who had similar conviction towards quality & safety that they had. They travelled extensively for factory visits and interacted with various manufactures/suppliers before they chose the best, who aligned with their vision and mission. After that came the website development, branding, warehousing, last mile delivery partners etc. The entire journey was a humongous learning for us.

    Dr. Laltha Reddy – ForMen Founder talking about Stress

    ForMen – Mission and Vision

    Vision of ForMen – To be the most trusted health & wellness partner, offering high quality wellness products that are a part of the wellness journey of all Indian men.

    Mission of ForMen – To promote wellness, preventive health and encourage discussions on health issues in men.

    In the short term, they wish to firmly plant ForMen as a trusted brand that provides expert guidance and genuine, effective and safe products of unique formulations.

    In the long term, they wish to grow in the wellness space and become a household name. They foresee expansion in product line as well as international presence. Focus will also be in spreading awareness about wellness, sickness prevention and overall wellbeing.

    The Core belief of this experienced team is that preventive health & wellness is extremely important to improve quality of life and prevent sickness. Simple tweaking in lifestyle and supplementing diet with the correct nutraceuticals having the correct ingredients in the right dosages will significantly improve the energy, sleep quality, performance, weight issues, fertility, and other aspects of physical & mental health. They also believe in spreading awareness about the importance of preventive aspects of health, the importance of wellness enabling people to live a life of Quality & Happiness.

    ForMen Logo
    ForMen Logo

    ForMen logo and Taglines are very simple, direct & reflect what the brand offers.

    Since the team wanted to start with Men’s wellness products – The name ForMen was quite literal and fortunately available for us. Tagline ‘ For all things men’ simply followed the logo. Since their kids products were exclusive for kids, the logo ForKids was also designed on similar lines. The tagline ‘ForKids with smart moms ‘was also very apt and simple.

    ForMen – Product & Services

    All ForMen products presently belong to the following categories:

    1. Performance
    2. Sleep
    3. Skin
    4. Weight management
    5. Stress
    6. GUT Health
    7. Eye health
    8. Immunity
    9. General Wellness
    10. Hair

    Innovation is seen in the form of formulations, bioavailability & safety. They have a unique combination of herbs, vitamins & minerals that are essential for the body in the process that the product is designed to improve. Ideal effective dosages are very important for a supplement to work effectively. Synergistic action with high absorbability into the body are also the USP’s of the products. They have worked towards maximum efficiency of the product in the body, aligned as per the body’s requirements. The high concentration of Bio actives is another USP. They wish to achieve a balance between high quality & affordability.

    ForMen – Business Model & Revenue Model

    Please brief us on the business and revenue model. Do include pricing range, profit margin or commission if comfortable.

    Our platforms offer products as well as consultations. The consultations are provided discreetly and free of charge. The products are also very reasonably priced, in order to bring them within the reach of most of Indians.

    Since they wanted the products to be affordable, our margins are significantly less as compared to similar brands. ForMen have no commission models at present and are not very keen to walk that path. ForMen aims to grow as a D2C brand, whose products sell on the basis of their effectivity, quality & safety.

    ForMen – Startup Launch

    They launched the brand one fine day, and started advertising on social media. Orders slowly started picking up, mostly by word of mouth. They consciously kept their marketing budgets low and avoided the marketing blitzkrieg as founders were very sure of the slow and steady pace of growth based on ‘word of mouth’. They believe that a satisfied consumer is the best form of marketing.

    ForMen – Challenges Faced

    Since the core knowledge about wellness, remedies and formulations was with us, the challenge only lay in associating with partners. They did face challenges initially in associating with talent, that understood their core principles and also respected timelines. Due to the pandemic the website designing, raw material procurement & creative agencies were all not able to meet deadlines due to lockdowns, staff falling sick etc. This was a very frustrating aspect, which drove us to optimize their operations better and strengthen in-house skill sets. One of the important lessons for us, was to increase inhouse talent and reduce dependency on external agencies. This is more cost effective more flexible and amenable to quick decision making and course changing, when necessary.

    ForMen – Growth

    ForMen is headquartered in Hyderabad. Their suppliers & manufacturers are spread across the country.

    They have a central warehouse also located in Hyderabad. The company is doing well presently with 8-10% month on month growth. As ForMen expands their product portfolio, the future surely looks bright & shining. Their GMV is around Rs.600 on an average at present. Feedback from consumers has been very positive & encouraging.

    ForMen – Funding

    Hustle Partners has been doing the initial funding for ForMen. They may go for further funding in the coming 6 months, if they feel the need.

    ForMen – Recognition and Achievements

    ForMen has been featured in various magazines and have received an award ‘ Icon of the Year – Emerging Start Up Company for year 2021’ from the Times Group.

    ForMen – Future Plans

    ForMen team has plan to expand their product portfolio of ForMen and ForKids as well as step into International markets. R&D for unique and effective formulations targeted towards various aspects of health is in progress.

    ForMen – FAQs

    When was ForMen founded?

    ForMen was founded in 2021 by Dr. Lalitha Reddy and Sreeram Reddy.

    Where is the headquarters of ForMen?

    ForMen has its headquarters at Hyderabad.

    What are the products offered by ForMen?

    ForMen products presently belong to the following categories:

    • Performance
    • Sleep
    • Skin
    • Weight management
    • Stress
    • GUT Health
    • Eye health
    • Immunity
    • General Wellness
    • Hair

  • The Lexicon Group: Creating Sustainable Education Ecosystem

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by The Lexicon Group.

    In India, the education market is expected to reach US$ 4 billion by 2025. Indian education is changing with large private individuals contributing to improve education in the country. The Educational institutions focus more in enhancing creativity of student and progressive education.

    There are several educational institutions under the brand name Lexicon. The Lexicon group of institutes provides visionary and progressive education to children. Read to know the success story of The Lexicon Group, its founders, the startup story, marketing, acquisitions, and more.

    Lexicon Group – Company Highlights

    Startup Name The Lexicon Group
    Headquarters Pune
    Industry Education, Wellness, Edtech,Legaltech, Baby care, Print Media, and STEM Toys
    Founder Mr. S. D. Sharma, Mr. Pankaj Sharma, and Mr. Neeraj Sharma
    Founded 2006
    Website lexiconedu.in

    The Lexicon Group – About
    The Lexicon Group – Industry
    The Lexicon Group – Founders and Team
    The Lexicon Group – Startup Story
    The Lexicon Group – Name, Tagline, and Logo
    The Lexicon Group – Getting Students after The Launch
    The Lexicon Group – Challenges Faced
    The Lexicon Group – Marketing
    The Lexicon Group – Acquisitions
    The Lexicon Group – Future Plans

    About The Lexicon Group of Institutes

    The Lexicon Group – About

    Many individuals turn into entrepreneurs to start a new venture but when they started their transition from the business of publishing into making their vision of creating a school that provides accessible quality education, they were clear that they wanted to make a difference and that is how The Lexicon Schools were conceptualised.
    Their endeavors are:

    • Developing a mindset of ‘Believe In Yourself’
    • Focus on Value Education
    • Recognise each student is ‘unique’ and hence the approach
    • Evolving Pedagogies
    • Develop a thought process on how you can add back to your family, your community, your country, and humanhood at large.

    They want to set up schools, where they would help children learn how to exhibit qualities and emotions of love and respect and learn important lessons in honesty, punctuality, respecting time, and most importantly loving oneself… being an ambassador of positivity.

    The students should be known for more things than just being professionals or academicians’- this is the thought with which they started establishing the schools. One thing led to the other, and they decided to branch out into graduate and post-graduate education too. They wanted the learning philosophy to flow into their lives, leading them to hit the ground running when the time comes. As they have grown various companies touch every part of their lives from when they are babies to the education they undertake or prepare for competitive exams or when they are on the rocking chair reading the Pune Mirror lazily on a Sunday.

    The Lexicon Group – Industry

    They believe in the philosophy to compete with yourself only. Competition is not about sizes, it is not about other brands, Competition should be a benchmark that helps you become better than what you were yesterday. The best is to compete with yourself; there are dangers of feeling you are the best too soon. They never looked at market sizes. They focussed on how to overgrow and then become new in itself.

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    The Lexicon Group – Founders and Team

    Mr. S. D. Sharma is the Founder of The Lexicon Group.

    Mr. Pankaj Sharma – President & Management Trustee, The Lexicon Group.

    Mr. Neeraj Sharma – Vice Chairman, The Lexicon Group

    The Lexicon Group – Startup Story

    After they set up the Education Ecosystem revolving around Lexicon Kids, The Lexicon Schools, Lexicon Institute of Hotel Management, and Lexicon Management Institute of Leadership & Excellence, the remaining businesses happened because of the people around. They never ideated what to start, but when they come across people with passion and expertise they become the platform to amplify their potential. So over the last few years they focused on meeting nice human beings and creating meaningful relationships and the businesses that have grown have been a by-product of the same.

    Let’s take the example of EduCrack, one of their professors was keen to create a technology ecosystem for the preparation for competitive exams. They supported his vision with the technology know how, his academic knowledge, their marketing and brand acumen and build EduCrack from the first click. Similarly for Thinker Place or any of the other companies. It revolves around the Concept of ‘P.I.P – People, Integrity, Passion; and the rest falls in place.

    If the person has the zeal to do something and a plan and a dream; they are willing to gamble bucks on it. Investing in people has usually paid off well.

    Their initial focus was to create a sustainable educational ecosystem to contribute to the society and country. A holistic approach towards model citizens, better community outreach and most importantly value-based individuals contributing to the greater good personally and professionally. Their diversification also has the same goal, where each of the products and services are in one way or the other contributing to the betterment of the individual or/and the society.

    Lets look at CITTA – Whilst Akanksha Sharma, CEO and Co-Founder of CITTA was pursuing her bachelor’s degree in apparel industry management from the Fashion Institute of Design and Merchandising in Los Angeles she came across various articles of ‘Baby Care giants came under huge media scrutiny a few years ago as multiple lawsuits were slapped stating companies were using asbestos-containing talc that can cause cancer..’ This got her working on CITTA (inspired by the Sanskrit word chit, which means “pure consciousness”) – a natural baby bath and skincare brand that is cruelty and toxin free.

    The Lexicon Group of Institutes Logo
    The Lexicon Group of Institutes Logo

    The word Lexicon means a dictionary. The name comes from my philosophy of an educational institution – a school for example doesn’t necessarily only stand for academics or sports… it means and adds more. Like a dictionary has meaning for all the words, so do The Lexicon Schools provide a meaning for every student- wherein the student learns academic subjects, engages in extra-curricular activities, understands the nuances of life, starts believing in himself or herself, and lot more.

    The logo is equally simple – a shield signifying an environment which is safe, secure and nurturing and each of the colors on the shield focusing on different elements of growth. So Blue stands for Learning, Red stands for Innovating, Orange for Excelling and Green for Growing… these four elements have a 360° approach and are not restricted to academics, professional or personal but more.

    The moto for The Lexicon School and The Lexicon Group is mindfully chosen.. ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure. Their team across works toward instilling a mindset of believing in Yourself as you are what you are because of your beliefs. Tomorrow you will be what you will be only because of your beliefs too. Belief is probably the core of any human being and if you can believe in yourself, you are a winner. That is how the name Lexicon came about.

    The President of the Lexicon Group was into selling books and the maximum he sold was the Lexicon Encyclopedia. The meaning of Lexicon always stood strongly in his mind and when he had to name the Schools, there was natural synergy to choose the name – The Lexicon Schools and registered it.

    The Lexicon Group – Getting Students after The Launch

    This was probably the most difficult thing to do, forget the first 100, the first student was a challenge and it took years to get the first 100 in… there was no looking back as today only in Pune Maharashtra, the Student-Parent community stands at 20000 +. After they launched the school they did multiple marketing activities which included the use of billboards, (something that was not standard practice 20 years ago) for everyone in Pune to know about it.

    They got an Expat Principal who was working with Cambridge Board to lead the school. Lexicon group invested in experienced teachers with repute. The mix was perfect but unfortunately what they lacked were students. They launched the school and they had EMIs to pay, loans to be paid and salaries to be given. But they weren’t making a penny.

    They admitted 19 students in the first year. After much struggle, the 19 became 40 in the next year and then the 40 became 60. The progression was slow but every year they grew… the first 5 years were very difficult personally, financially and professionally but one thing stood out… they believed in ourselves and Lexicon group was committed to win. After they got the first 100, it turned to 10,000 very quickly.

    The 100 to 10,000 was all about delivering the promise. So, if you can continue delivering all that you have promised then 100 to 10,000 becomes easy. Once you pursue excellence with integrity and put people first the journey is easy. Over the years, they have ensured that everyone they associated with, they have been honest in the interaction and in the engagement. They also strongly believe that they have not only delivered their promises but have exceeded expectations across and thereby made their hard work, diligence, and commitment to deliver on the promises the catalyst to their growth.

    The Lexicon Group – Challenges Faced

    There were many things which didn’t work. There were very few things that worked. But overcoming each needed persistence. Eventually, things worked out. The founder and team toiled and made it successful. Things that have worked have taken my focus, energy, and persistence along with help from the right people who have ensured to see things come to their culmination and succeed.

    The best part is that you don’t run an organization or your home or any enterprise, the people you associate with do that. As the Patron of the Lexicon family, my role is to look after the members in it. So, you don’t run the organization, but you look after the people and the people look after the organization. They have just built relationships with the people, they have done wonders for the organization.

    The Lexicon Group – Marketing

    They always believe in PR-led campaign. So, whatever they have done, they have put it into the newspaper or they have promoted it digitally. They have always used this communication strategy because they would like their stakeholders or prospective customers to know what they are doing right now. With advertisements, you are telling what you want to sell but through information and PR-driven thought process you are giving your customers and users a peek into the real you, what you are doing, what your initiatives are, what worked for you. They like to talk about what is happening now, how they are making news in the present, and what they plan to do as they grow. They are also extremely particular to be honest in their communication.

    A simple example goes like this…. Years ago, The Lexicon Group got in a few scientists of the city together and they made their students meet these scientists and said since now they are all in one room where they have the top scientists and you students… can they all together and create something that this city or this country have never seen before? So that’s when their students and the scientist got together and created the cheapest computer then of the country. As an organization, they could bring about innovation and contribute.

    In India, it’s unfortunate that we don’t have a research bent of mind. Getting children to explore, think and innovate is something Lexicon Group want to do. They want to encourage them to develop a research bent of mind. To create a curious mindset and hence they continuously encourage at all levels, be it their pre-schools, K-12 schools or their other institutions.

    Once, through an event, they instilled a spark of survival and entrepreneurship in the students of Lexicon MILE (PGDM and Global MBA Courses) and the results were unbelievable. They gave a task to the students and took away their money, gave each of them Rs. 500 and asked them go out and fend for themselves. One ground rule was set – Nothing Illegal will be done and no borrowing of money. Odd jobs were done like selling flowers, wiping cars, teaching dance to some society members and things like this. This discovery of being able to fend for themselves without prior support was a priceless reward for all together. This is one reason students of Lexicon Group of Institutes develop self-reliance and an entrepreneurial bent of mind.

    The Lexicon Group – Acquisitions

    Lexican group has recently acquired MultiFit. MultiFit has a Pan-India, UK and UAE presence with close to 40 gyms across. The company once a power-house lost out in the pandemic and they have taken it over giving an entry into the arena of health and fitness. Their focus is to resurrect the brand and take it to its destined success.

    They also acquired Pune Mirror from Times of India. As a 180 years company, it is for the first time that they have liquidated some of their assets. They are amongst the only people who have acquired something from the TOI and this endeavor has done extremely well under them. This has also given them an entry and a foothold into the media industry. They have plans for Indian media to look different. They are focused in going into multiple cities with multiple mediums. It could be a newspaper today, could be digital, or even electronic tomorrow. So electronic media is their next bet. Their attention centered on existing brands that are ready to sell and they would be very keen to buy that. If they do not get an existing brand, they will eventually get into making one on their own.

    The Lexicon Group – Future Plans

    Each of the verticals of Lexicon group is exploring and aiming for growth.

    • With educational institutes they want to have a pan-India footprint in the next 5 years and are looking for like-minded partners.
    • At MultiFit the goal is to achieve a milestone of 200 gyms in the next 3-5 years.
    • At EduCrack they are looking at 5 lakh users per month as the the online coaching platform for all the competitive examinations.
    • They have a brand which is called CITTA specializing in baby products made with natural ingredients. They want to expand the brand to pan India and help all millennial parents in their parenting journey.
    • They are also looking at a multi-country spread soon.
    • Thinker Place is a unique company which has got huge plans of replacing books with educational toys. It is again going to be traveling across the length and breadth of the world.
    • They want to create The Lexicon University in future and they are all working towards the same.

    FAQs

    Who is the founder of The Lexicon Group?

    Mr. S. D. Sharma, Mr. Pankaj Sharma, and Mr. Neeraj Sharma are the founders of The Lexicon Group.

    When was The Lexicon Group founded?

    The Lexicon Group was founded in 2006.

    What are the schools under The Lexicon Group of Institutes?

    Some of prominent schools under The Lexicon Group are:

    • The Lexicon Kids pre-schools
    • The Lexicon Schools
    • The Lexicon Rainbow School
    • Lexicon Management Institute of Leadership and Excellence

  • How Clovia Became The Most Trusted Online Lingerie Retailer?

    There are still several girls or women present on this planet who feel too hesitant to talk about lingerie with a salesman while shopping, and probably it ends up offering a bizarre feeling! Perhaps you, the one reading this article, also might have felt, experienced or maybe gone through this circumstance various times and we all females know well what it feels like. To remove this feeling or situation, Clovia came into existence.

    Clovia is currently one of the leading online lingerie portals in India where individuals can get budget-friendly products for themselves. Lingerie is such a thing that all females need regularly and is also quite an essential part of every female’s daily life. Not only comfort but also Clovia products have got the responsibility of boosting confidence and presently several females do consider and recommend Clovia to undoubtedly be the best and be trusted by. Read the Clovia Success Story below!

    Clovia – Company Highlights

    Startup Name Clovia
    Headquarters Noida, Uttar Pradesh
    Industry E-Commerce, Fashion Retail
    Founder Neha Kant, Pankaj Vermani, and Suman Chowdhury
    Founded 2012
    Total Funding Raised $22.7 Million
    Parent Organisation Purple Panda Fashions Pvt Ltd.
    Website clovia.com

    Clovia – About
    Clovia – Industry
    Clovia – Founders and Team
    Clovia – Startup Story
    Clovia – Mission and Vision
    Clovia – Tagline and Logo
    Clovia – Business Model
    Clovia – Revenue Model
    Clovia – Funding
    Clovia – Growth
    Clovia – Online and Social Media Presence
    Clovia – Advertisements and Social Media Campaigns
    Clovia – Competitors
    Clovia – Future Plans

    Clovia Startup story

    Clovia – About

    Clovia is a current lingerie brand present in India! Not only simple or daily to use lingerie Clovia designs, but also the team has got fashion lingerie to showcase to its consumers. Decent fabrics, good quality satins and exotic laces are used to design the products and hence, presently, it is selected to be one of the top lingerie shopping brands in the country of India.

    On Sunday, 20th March 2022, The retail giant Reliance has acquired majority of stakes in Purple Panda Fashions Pvt Ltd. – The owner of Clovia. Reliance Retail Ventures Ltd. has owned 89% stakes in Clovia.

    Clovia – Industry

    In 2020, the e-commerce industry of India was the 8th largest market chasing France and a stance forward to Canada. In 2021, the Indian e-commerce market grew by 5% with an anticipated sales of US$ 56.6 billion.

    From 2017 to 2020, India’s revenue generation jumped from around US$ 39 billion to thrice the amount and during that period the rate was highest in the entire globe.

    Clovia – Founders and Team

    The founders of the company Clovia are Neha Kant, Pankaj Vermani and Suman Chowdhury.

    Neha Kant

    Neha Kant - Clovia Founder
    Neha Kant – Clovia Founder

    Neha Kant is the founder and the director of Clovia Lingerie! She has been working over here since the beginning and it is 9 years and 7 months now. Neha began her career as an Account Executive at FCB ULKA and then she changed companies and worked at India Today and Smile Interactive Technologies Group. At both places, she served as a marketing head. She is a Mathematics graduate at Delhi University and completed her course in Business Management from the FORE School of Management, New Delhi, India.

    Pankaj Vermani

    Pankaj Vermani – Clovia Founder

    Pankaj Vermani is the founder of Clovia and the present CEO of the renowned lingerie company of India. He began his career as an Engineering Intern at GlobalLogic and then changed positions, founded companies, and also served various companies. He completed his education at the Indian Institute of Technology, Delhi.

    Suman Chowdhury

    Suman Chowdhury is the co-founder and the COO at Clovia! He began his journey as a senior designer and then as the others eventually started changing his positions in various companies. Suman worked at Lee Cooper as a Product Manager and many more. He is an ex-student of Kendriya Vidyalaya and Kolkata University. Also, he has got an Advanced Diploma in Fashion Designing from the National Institute of Fashion Design.

    Clovia – Startup Story

    Clovia is a lingerie shopping brand and 10 years back, the word lingerie was not so common in India as it is today! As mentioned above, women felt quite uncomfortable shopping from the normal departmental stores present in the marketplace and this is what Neha thought of changing.

    Her travel to Europe made her mind open that India is lagging in terms of lingerie and new products are to be launched. Also, since many felt shy to talk to the salesmen in the normal stores about lingerie and stuff she just tried to change the stereotype and make women feel more enthusiastic in every aspect. This is where Clovia stepped into the scenario with numerous thoughts and sought to rise high.

    Clovia – Mission and Vision

    The mission of the company Clovia is devoted towards being a woman’s go-to and the favourite online fate for all the everyday lingerie requirements! Clovia has got a nice variety of undergarments and night wears to offer to its consumers both stylish and superbly comfortable.

    Not only this but also Clovia has got sexy and muggy bridal lingerie sets for the newlywed brides, honeymoon lingerie sets for beaches and so on. The vision is to see the demand for Clovia growing every passing day.

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    The tagline of the company Clovia is, ‘offering joy’. The actual goal is to aid the consumers with such comfy and exotic products that all the females can find both happiness and joy in every little way they can.

    Clovia – Business Model

    The business model is quite simple over here! It is an online e-commerce brand just like other e-commerce giants such as Flipkart, Amazon, etc. According to each one’s specific choices, consumers do buy from their web portals. Reports say that products are easy to stock and because of several sorts of designs, Clovia has gained both love and popularity.

    Clovia – Revenue Model

    Clovia is earning from what it is selling online. Its variety is the reason behind its popularity! Online is considered to be a better space now rather than that of the offline marketplace and hence it is doing well if talking in terms of generating revenue. Apart from this, through promotions both digital and print it is also earning money.

    Exclusive deals are shared through emails with the existing consumers and this helps Clovia to distract people and earn automatically. Hence, sharing is beneficial!

    Clovia – Funding

    Clovia has raised a total funding of $ 22.7 Million.

    Date Stage Amount Investors
    December 2020 Series C $4 Million Golden Birch Investments, She Capital
    January 2019 Series C $10 Million AT Capital
    April 2017 Series B $4 Million Ravi Dhariwal, Singularity Ventures
    June 2015 Series A $4.7 Million IvyCap Ventures

    Clovia – Growth

    Clovia witnessed good growth during the pandemic period. Since people have been working from home for the last two years, individuals thought of buying the essentials online and more specifically lingerie is a daily need just like food and water. The lingerie market is known to be growing extensively by 2025.

    Clovia saw decent growth last year and is currently claiming to generate double this year.

    Clovia – Online and Social Media Presence

    Clovia has got a really good reach on today’s planet because it has become a trendsetter in both hearts and minds of the women’s community. It has got social media profiles on LinkedIn and Instagram respectively. One is professional and the other one is social.

    Both are quite famous on today’s date and not only over here but also in various web portals like Pitchbook, Exchange4media and many other websites Clovia has got a say of it correspondingly.

    Clovia – Advertisements and Social Media Campaigns

    Clovia recently campaigned featuring its employees and thought about socially creating ideas of elegance standards and promoting body positivity. This is the idea because Clovia is a lingerie brand and it especially concentrates on nightwear, swimwear and many more. The name of the recent campaign is, ‘Nothing but Real’.

    Here at this advertising campaign, the nightwear was showcased by the members themselves.

    Clovia – Competitors

    The competitors of the company are Triumph, Jockey, and Enamor.

    Triumph

    Triumph is one of the biggest rivals of the company Clovia! It is headquartered in Mumbai, Maharashtra, India and was founded in 1886. Triumph works in the Apparel Retail Industry.

    Jockey

    Jockey is also one of the top competitors of Clovia. It is headquartered in Kenosha, Wisconsin and was founded in 1876. Jockey competes in the same Apparel Retail Industry.

    Enamor

    Enamor is a top competitor of Clovia. It is headquartered in Bengaluru, Karnataka, India and was founded in 2001. Enamor works in the Apparel, Accessories and Fashion Sector.

    Clovia – Future Plans

    Clovia is planning towards entering the overseas market by next year! It is willing to open stores in the markets of Indonesia and Malaysia to enhance its international network. Since the brand Clovia did see good growth it is willing for an expansion soon.

    FAQs

    When was Clovia founded?

    Clovia was founded in 2012.

    Who is the founder of Clovia?

    Neha Kant, Pankaj Vermani and Suman Chowdhury are the founders of Clovia.

    Is Clovia an Indian brand?

    Yes, Clovia is an Indian brand based in Noida, U.P.

    Has Clovia been acquired by Reliance Retail?

    Reliance Retail acquired 89% stake in Clovia.

  • Just4you – A Startup That Plans Surprises for Your Loved Ones

    The pandemic undoubtedly impacted many industries and the event-management industry is one among them. But the event industry is expected to grow by 11.2 % CAGR for 2021 through 2028. Customized personalization is an amazing event planning trend these days. Consumers expect tailored experiences in real life. And, who doesn’t like surprises? They create moments to cherish forever. But finding ideas to surprise your special ones may be brainstorming. Just4you has brought the solution to help you plan surprises for your friends, family, and partner.

    Just4you is an Event management startup that focuses on creating memories for your loved ones. Read the story of Just4you, founder, services, growth, and more.

    Just4you – Company Highlights

    Startup Name Just4you
    Headquarters New Delhi
    Industry Events & Entertainment
    Founder Himan Kulshrestha
    Founded 2015
    Website jusst4you.com

    Just4you – About
    Just4you – Industry
    Just4you – Founders and Team
    Just4you – The Idea and Startup Story
    Just4you – Name, Tagline, and Logo
    Just4you – Products and Services
    Just4you – Customer Acquisition
    Just4you – Challenges Faced
    Just4you – Growth
    Just4you – Advisors and Mentors
    Just4you – Recognition
    Just4you – Future Plans

    Just4you – About

    Just4you is a surprise planning firm based out of New Delhi and they plan marriage proposals, birthday pranks, mid-way surprises, candle-light dinner etc. They plan to spread their span all over India.

    No matter what age group you belong to, no matter how much one can spend, they believe that every person should have equal chance to show their loved ones how much they care about them. They cover a wide variety of surprises and customized gifts ranging from every amount of your desire.

    Just4you Surprise Planner

    Just4you – Industry

    In the next five years, they will be planning big surprises and events for some of the most influential people in the country and worldwide. They are planning to set up a new office in the very heart of Mumbai in April 2022. It is their vision to provide guests with the utmost warmth of hospitality.

    Just4you – Founders and Team

    Just4you Team
    Just4you Team

    The name of the founder is Mr. Himan Kulshrestha. He is the brains and the vision responsible for Just4you. He completed his graduation in commerce from Zakir Husain College, Delhi University. After that, he pursued MBA from IMT Ghaziabad. In his 2nd year of graduation, he found his friends and family struggling with finding a perfect idea to surprise or gift something to someone on their special day. He thought of this idea which would give everyone a chance of showing love in the best way they can. That’s how the name Just4you came into existence.

    The founder takes care of the core management of the company. Evaluating new plans and putting them in motion, looking for new ventures is also one of the many tasks which is taken care by the founder.

    The company is made by its team, the current size of the team is 15 in-office and 5 on-ground. Covering various departments like Marketing Team, Operations Team, social media, and Sales Team.

    Just4you – The Idea and Startup Story

    As the name says “Just4you”, a lot of people around the Just4you’s founder were going through this dilemma of doing something for their folks and looking for a chance to say “I have done this just for you and your happiness”. Hence, the “ring was forged”! The hunt ended with the name. The idea was clear and it needed to be emphasized.

    Just4you Logo
    Just4you Logo

    Himan was in the hunch of a perfect name for the company and all he could think of is that the whole idea is based on making someone feel special. Hence the name popped. “Just4you” with the tagline “Make their special day in a better way” and the logo was decided after good research, as you can see red and white are the parent colors. They are very vibrant and yes, good for the eyes.

    Just4you – Products and Services

    Just4you Surprise event for Couple
    Just4you Surprise event for Couple

    Just4you is in the sector of providing services, hence, the product gets customized for the clients as per their aspirations. As many of the lovers and partners struggle to find the perfect gift or something to present to their loved ones, Just4you comes as their light of hope to make their day in a special way.

    They have stuck to their initial idea of surprising and have added different ideas and different branches to this very tree of making someone feel special.

    One more brand has been established in the name of De Sorpresa which exclusively deals in personalized hampers and gifts pan India.

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    Just4you – Customer Acquisition

    They held hands with the most famous social media platform of that time (2015-2016) which was “Facebook”. They connected with their contacts such as Mail, Contact Number and an office address to it which helped them get the very first 100 queries. It did take time to generate the queries but they kept going on and never looked back.

    After their first 100 customers, they followed the trend of booming social media for small businesses. Start-up culture became really effective after 2016, Instagram swayed in the same direction and people became interested in buying from small business. Just4you Surprise Planners brought the idea of surprising and doing something special for your loved one in the trend. Lots of small start-ups like, home bakers, decorators, small firework shops tried to connect with Jus4you with their new ideas and designs for their different products which were really in tune for that time.

    Just4you – Challenges Faced

    The most challenging part of any business is its demand and they had to create/find the demand for their products in the market. With no database history of consumers and active customers, it was a challenge to generate queries at first. They put more ad budget for various social media platforms to promote the idea. Still there was a slow yet steady progress.

    Just4you – Growth

    Currently Just4you is operating in 5 cities namely, Mumbai, Goa, Bangalore, Jaipur, and Delhi. And they provide décor services in cities like Chandigarh, Kolkata, Hyderabad, Pune, Vadodara, and Ahmedabad. They have planned Surprises for Singers, National players, Actors, Youtube Vloggers, RJ’s and Instagram Influencers. Some of the known names are, Milind Gaba, Harsh Beniwal, Rahul Makin, Prathmesh Maunglikar, Mr. Mnv and many more.

    Their future plan is to make the best of out every opportunity they get.

    Just4you – Advisors and Mentors

    They are constantly advised by the financial team to spend and invest wisely. Their legal team always keep them under the hat of law and they abide by the code. Their Website Development team is very helpful and always keeps them updated about all the changes which would help the website grow and make the experience better for the client.

    Just4you – Recognition

    Just4you have been featured in HT Times, The Hindu and TOI. They have been featured on live 104FM several times.

    Just4you – Future Plans

    They are very positive about the future plans and they are very confident to make them happen. They will be setting offices in major cities with high demands and regular queries. A chance for everyone who wants to show their loved ones that we are glad to be called yours in anyway. This is the vision, to spread love, help people making their best memories and always remind them and show them that they are lucky to have you.

    FAQs

    Who is the founder of Just4you?

    Himan Kulshrestha is the founder of Just4you.

    When was Just4you founded?

    Just4you was founded in 2015 in New Delhi.

    Does Just4you operates in pan India?

    Currently, Just4you operates in 5 cities:

    • Mumbai
    • Goa
    • Bangalore
    • Jaipur
    • Delhi.

    They provide décor services in Chandigarh, Kolkata, Hyderabad, Pune, Vadodara, and Ahmedabad.

  • Adobe Success Story – How is it Changing the World through Digital Experiences?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Adobe.

    The digital world of now craves innovative digital experiences to be created for all those who live in it and Adobe is one of the software giants that is proving to us time and again that we always have something more to think and to create.

    Adobe Inc., formerly called Adobe Systems Incorporated, is a software company that offers a line of products and services used by professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with compelling content and experiences across multiple operating systems, devices and media.

    The Company’s Creative Cloud addresses the needs of creative professionals. Its creative products are used to create printed and online information people see, read and interact with every day, including video, animation, mobile, and advertising content.

    If you are curious to learn the story of this software giant, then this StartupTalky article brings you all you need to know about Adobe including when was Adobe founded, Adobe founders, Adobe competitors, Adobe subsidiaries, Adobe Inc. revenue, Adobe mission statement, Adobe customer stories, Adobe company size, company information and more.

    Adobe – Company Highlights

    Startup Name Adobe Inc.
    Headquarters San Jose, California, U.S
    Industries Software
    Founders John Warnock, Charles Geschke
    Founded December 1982
    Valuation $200 bn+ (2021)
    Revenue $15.79 bn (FY21)
    CEO Shantanu Narayen
    Areas served Worldwide
    Website www.adobe.com

    Adobe – About and How it works?
    Adobe – Industry
    Adobe – Founders and Team
    Adobe – Startup Story
    Adobe – Mission and Vision
    Adobe – Name, Tagline, Logo and its Meaning
    Adobe – Business and Revenue Model
    Adobe – Funding and Investors
    Adobe – Investments
    Adobe – Acquisitions
    Adobe – Competitors
    Adobe – Challenges Faced
    Adobe – Growth and Revenue
    Adobe – Future Plans

    Adobe – About and How it works?

    Adobe Inc., (formerly Adobe Systems Incorporated) during 1982 and 2018, is an American developer of printing, publishing, and graphics software. Adobe was instrumental in the creation of the desktop publishing industry through the introduction of its PostScript printer language. Its headquarters are located in San Jose, California, US.

    Adobe is focused on the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.

    Adobe Products and Services

    Adobe manufactures a range of products. The company currently boasts of owning 56+ apps that include Graphic designing software, web designing software, video editing, animation, and visual effects software, audio editing, Elearning, and server software. Some of the popular mentions from each of the categories are:

    Graphic designing software

    • Adobe Photoshop
    • Adobe Photoshop Elements
    • Adobe Illustrator
    • Adobe Acrobat DC
    • Adobe Framemaker
    • Adobe XD
    • Adobe Indesign
    • Adobe Lightroom
    • Adobe InCopy

    Web designing software

    • Adobe Dreamweaver
    • Adobe Flash
    • Adobe Edge

    Video editing, animation, and visual effects software

    • Adobe Premiere Elements
    • Adobe Spark Video
    • Adobe Premiere Pro
    • Adobe After Effects
    • Adobe Character Animator
    • Adobe Prelude
    • Adobe Animate

    Elearning

    • Adobe Captivate
    • Adobe Presenter Video Express
    • Adobe Connect

    Adobe Server software

    • Adobe ColdFusion
    • Adobe Content Server
    • Adobe LiveCycle

    Adobe Audio editing

    • Adobe Audition

    Adobe for Business

    Adobe for business is something really common today. Adobe is largely used for fo meeting the daily business requirements along with that of the individuals. Some of the essential tools that Adobe makes available for businesses are:

    • Creative Cloud for Teams
    • Creative Cloud for Enterprise
    • Document Cloud for Business

    Adobe for Education

    Adobe also fulfills a wide range of educational requirements with its effective study materials that include discounts for students and teachers, schools and universities, and other digital learning solutions.

    Adobe Enterprise

    Adobe Enterprise is not unknown to the world of digital providers and professionals. When it comes to Adobe Enterprise, the company website lists:

    • Adobe Experience Cloud
    • Adobe Creative Cloud for Enterprises
    • Adobe Document Cloud for Enterprises

    Adobe – Industry

    The software industry to which Adobe belongs was last valued at $389.86 billion in 2020, the compound annual growth rate (CAGR) of which is estimated at 11.3% from 2021-2028. The overwhelming growth of the software and the services and their innovations is expected to continue since more or less every other industry is riding the digital waves.

    Adobe – Founders and Team

    The company was founded in 1982 by John Warnock and Charles Geschke.

    John Warnock and Charles Geschke, Founders of Adobe
    John Warnock and Charles Geschke, Founders of Adobe

    Dr. John E Warnock

    One of the founders of Adobe, Dr. Warnock was the Co-founder and former chairman of the board Adobe Systems Incorporated. A career that spanned more than 3 decades with Adobe, Warnock’s mission, vision and passion were all integral to the success of the software company. Warnock started as the Founder-President of Adobe during the first 2 years of the company and then became the CEO of Adobe for a period of 16 years. He retired from the position of CEO in 2000 and as the CTO of the company in 2001. Warnock served as the Chairman of the Adobe Board from April 1989 to January 2017. Geshke was also appointed as the Chairman in September 1997, and they jointly served in the same position since then. Warnock is still among the Board of Directors of Adobe.

    Before founding Adobe, Warnock served as the Principal Scientist at Xerox Palo Alto Research Centre. Dr. John Warnock previously worked with Evans & Sutherland Computer Corporation, Computer Sciences Corporation, IBM and the University of Utah, and in all of them, he held key positions.

    Dr. Warnock has a Doctorate in Electrical Engineering (Computer Science) along with a Bachelor’s and a Master’s in Mathematics and Philosophy from the University of Utah. Warnock has eventually received the National Medal of Technology and Innovation. Besides, he also received an honorary degree in Science from the University of Utah.

    Charles Geshke

    Another founder of Adobe, Charles Geshke is known as the Co-founder and Emeritus Board Member of the software giant. It was through his mission and vision along with that of the other founder that Adobe took its shape and has scaled this large. After founding Adobe with Dr Warnock in 1982, Geshke served as the Chief Operating Officer of Adobe from April 1989 and served the same post till he retired in July 1994. Geshke served as the President of the company from April 1989, and he continued retaining this position also till he announced his retirement from the same in April 2000. The position of the Chairman of the Board of Adobe was retained by Geshke along with Warnock from September 1997 to January 2017, while he remained a member of the board till April 2020.

    Before he co-founded Adobe, Geshke was the founder of Imaging Sciences Laboratory at Xerox Palo Alto Research Centre along with being the Principal Scientist and Researcher at Xerox PARC’s Computer Sciences Laboratory.

    Geshke was also awarded the National Medal of Technology and Innovation along with Warnock, which is hailed as one of the nation’s highest awards that felicitate scientists, inventors, and engineers. Charles Geshke has received a PhD degree from Carnegie Mellon University, and a Master’s degree in Mathematics along with an A.B. in Classics from Xavier University. Geshke passed away on April 16, 2021, and the passage of a man of his stature is ought to leave a void in the tech ecosystem.

    Speaking of the Adobe company size, Adobe has been estimated as a firm that runs with more than 24K employees in strength as of 2021.

    Adobe – Startup Story

    While employed at Xerox Corporation’s Palo Alto (California) Research Center (PARC), the two computer scientists had developed a programming language specially designed to describe the precise position, shape, and size of objects on a computer-generated page. This page description language, later known as PostScript, described such objects as letters and graphics in mathematical terms, without reference to any specific computer or printer. Any device capable of interpreting the language would be able to generate a representation of the page at any resolution the device supported. When Xerox declined to bring the technology to market, Warnock and Geschke formed their own company to do so, naming it after a creek near their homes.

    Adobe – Mission and Vision

    The Adobe mission statement is “to move the Web forward while also giving Web designers and developers the best tools and services in the world.” This statement shows that Adobe is all about the transformation and development of the technological niche through its software.

    Adobe’s vision is of empowering digital businesses.

    Adobe – Name, Tagline, Logo and its Meaning

    The name of the company, Adobe, comes from Adobe Creek in Los Altos, California, which ran behind Warnock’s house. That creek is so named because of the type of clay found there, which alludes to the creative nature of the company’s software. Adobe’s corporate logo features a stylized “A” and was designed by Marva Warnock, a graphic designer who is also John Warnock’s wife.

    The Adobe logo was designed by Marva Warnock, a graphic designer and wife of one of the company’s founders, John Warnock.

    Adobe's Logo Evolution
    Adobe’s Logo Evolution

    The current Adobe Systems logo features the alphabet “A” portrayed in white on a red background. The emblem is based on the original logo which displayed the company name “Adobe Systems Incorporated” on a bluish-gray background.

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    Adobe – Business and Revenue Model

    Customer Segments

    Adobe has a segmented market business model, with slight differences between customer segments. The company targets its offerings at individuals, small/medium businesses, and enterprises that wish to use digital media and marketing services for varying purposes.

    Value Proposition

    Adobe offers three primary value propositions: accessibility, innovation, and brand/status.

    The company creates accessibility by offering a wide variety of options. Customers can access its software from any device, including computers, tablets, smartphones, and televisions.

    The company has embraced innovation from the very beginning. For a long time, its PostScript was the only page description language available for multiple-computer environments, such as corporate office networks.

    The company has established a strong brand as a result of its success. It is one of the largest software firms in the world, generating $4.8 billion in revenues in 2015, and bills itself as the global leader in digital marketing and media solutions. It processes more than 40 trillion data transactions a year through its software-as-a-service products. Lastly, it has won many honors, including placement on the “100 Best Corporate Citizens” list by CR Magazine (2015) and the FTSE4Good Index (2015).

    Channels

    Adobe’s main channels are its website and direct sales force. It also acquires customers through retailers, distributors, software developers, system integrators, independent software vendors, value-added resellers, and original equipment manufacturers (OEMs). The company promotes its offering through its social media pages, online advertising, attendance of trade shows and conferences, and event sponsorships.

    Customer Relationships

    Adobe’s customer relationship is primarily of a personal assistance nature. It assists customers in the following ways:

    Consulting Services – The company maintains a professional services team that designs and implements solutions for clients. It also utilizes partners such as system integrators, resellers, digital agencies, and solution partners to provide advisory services.

    Customer Success Account Management – The company provides Customer Success Managers for its largest customers. The managers work with them individually to address unique needs.

    Technical Support – The company offers enterprise support and maintenance services to subscription products and perpetual license customers. Specific offerings include technical support and product upgrades and enhancements. It also offers short-term options such as fee-based incident support.

    Training Services – The company offers a comprehensive selection of training services, including classroom and virtual course programs delivered by its training professionals and partners

    Key Partners

    Adobe maintains the Adobe Partner Connection Program, which includes the following sub-programs:

    Reseller Program – Includes members who distribute and sell Adobe’s digital media products and solutions.

    Training Provider Program – Includes members who provide commercial instructor-led training on Adobe products.

    Technology Partner Program – Includes members whose products and services extend, enhance, and support Adobe solutions.

    Adobe Solution Partner Program – Includes members who deliver end-to-end digital marketing solutions and services that drive successful online initiatives.

    Key Resources

    Adobe’s main resources are its human resources. These include engineering employees who design and develop its software products, sales/marketing staff who promote them, training/consulting staff who provide instructional/advisory services, and customer service staff who offer support.

    The Adobe revenue model depends on the revenue that the company earns from 3 major verticals, which are – Subscriptions, Products and Other Services.

    Subscription Revenue

    A major portion of its income comes from the subscription services Adobe offers. The Adobe collection boasts of 20+ apps with 19 subscription plans for its users. According to the Adobe financial reports, $11.26 billion (87.5%) of the total revenue collected by the company in FY20 came from subscriptions. The subscription packs of Adobe products and services range from $4.99 to $79.99 per month.

    Product Revenue

    Along with licensing its apps as subscriptions, Adobe also believes in licensing its apps in other forms as well. This includes licensing of the Adobe software products to be used by the users on their premises or that of the organisation they work for. In such circumstances, Adobe offers purchasing plans on a permanent basis for a fixed period of time and based on the usage for certain of “Adobe’s OEM and royalty agreements.” This vertical successfully brought in $507 million of revenues in FY20.

    Other Services and Revenue

    The other revenues that Adobe earns, comes from another vertical titled as “Services and other revenue”. This vertical of revenue helped the company earn $735 million in revenue in FY20.

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    Adobe – Funding and Investors

    Adobe has raised a total of $2.5M in funding over 1 round. This was a Venture Round raised on Oct 1, 1984, led by Apple.

    Adobe – Investments

    Adobe Systems has made 26+ investments in total. Its most recent investment was on September 14, 2021, when Adobe invested in the Series B round of Truepic, where it has poured in $26 million in funds.

    It has previously invested $13.7 million in Tiled after the investment of $10 million in Zeroheight.

    Date Stage Amount Organization Name
    September 14, 2021 Series B $26M Truepic
    September 8, 2021 Series A $13.7M Tiled
    August 3, 2021 Series A $10M Zeroheight
    May 23, 2021 Seed Round $3.5M Opulence Images Atlanta Georgia
    May 19, 2021 Series A $12M LucidLink
    May 18, 2021 Seed Round $2.5M Cortex
    October 5, 2020 Series D – SkillShare
    May 25, 2017 Series H $65M Demandbase
    Jul 15, 2015 Series G $30M Demandbase
    Feb 19, 2015 Series D $32M Livefyre
    Nov 4, 2014 Series F $35M Gigya
    Oct 13, 2014 Series F $15M Demandbase
    Mar 28, 2013 Series D $15M Demandbase
    Jan 1, 2012 Venture Round $1M Convo
    May 12, 2011 Series C $10M Demandbase
    Aug 25, 2008 Series B $8M Demandbase
    Jun 3, 2008 Series D $30M Veoh

    Adobe – Acquisitions

    Adobe has acquired 60 companies to date (November 22, 2023). The last company, Rephrase.ai, was acquired by Adobe on November 22, 2023. The company acquired Marketo in September 2018 in a deal worth $4.8 billion. This acquisition of the market-leading cloud platform for B2B marketing engagement was hailed as the largest acquisition in the San Jose-based software giant’s history.

    Here’s a list of the 10 recent Adobe acquisitions:

    Company Acquired Date of Acquisition Deal Value
    — — —
    KyleBrush.com October 18, 2017 –
    Sayspring April 16, 2018 –
    Uru April 27, 2018 –
    Magento Commerce May 21, 2018 $1.7 bn
    Marketo September 20, 2018 $4.8 bn
    Allegorithmic January 23, 2019 –
    Oculus Medium December 6, 2019 –
    Workfront November 9, 2020 $1.5 bn
    Frame.io August 19, 2021 $1.3 bn
    ContentCal December 8, 2021 –
    Rephrase.ai November, 22, 2023 –

    Adobe – Competitors

    Adobe’s top competitors include:

    • SAP
    • Salesforce
    • DocuSign
    • Dropbox
    • Getty Images
    • Shutterstock
    • Apple
    • Microsoft
    • IBM
    • Autodesk

    Adobe – Challenges Faced

    One of their most impressive moves was their transition from a licensed software company to a completely cloud-based company. This was an incredibly expensive and arduous process, and is almost impossible for a company to get right—but Adobe did it, carving out a permanent place in the changing industry. And that’s only the latest example of how Adobe has continually made difficult and forward-thinking decisions to help the company thrive.

    Adobe has made a lot of tough product decisions over the past 35 years, shifted and reconfigured the business, and maintained a loyal core audience. These decisions have paid off—Adobe closed 2017 with over $7 billion in annual revenue, and they currently have a market cap of over $95 billion.

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    Adobe – Growth and Revenue

    Being a revolutionary invention, founded in 1982, Adobe has scaled by leaps and bounds, and has been trading in NASDAQ since 1986 under the ticker symbol “ADBE”.

    The Adobe growth strategy revolves around expanding its target market to over $128 billion by the end of 2022. It aims to accomplish this mission by leveraging the shift that the world is seeing towards digital markets and experiences. Adobe is planning to influence more and more people with its 3 key product verticals – Creative, Document, and Experience.

    Adobe’s revenue grew 54.2% over 2016 to become $9 billion in 2018. Its revenues were expected to increase 53% to nearly $14 billion by 2021. The company achieved this target by crossing the $15 billion mark in revenues in Q4 of FY21. The total revenue earned by Adobe during FY21 is $15.79 billion, which represents a 20% YoY growth.

    Year Annual Revenue
    2021 $15.79B
    2020 $12.783B
    2019 $11.171B
    2018 $9.03B
    2017 $7.302B

    Adobe – Future Plans

    Adobe is focusing on improving and building out its existing products. Along with that the company is also heavily investing in and preparing for the future. Adobe wants to help customers unify their data sources and bring better, more personalized experiences to website users across the globe.

    Adobe’s growth strategy revolves around dramatically expanding its target market to roughly $128 billion by 2022 largely by riding the shift to digital business and experiences.

    Getting to this $128 billion total addressable market has some interesting plot twists. At the company’s investor meeting, Adobe CEO said the growth strategy of the brand will be “to unleash creativity, accelerate document productivity and power digital businesses.” Digital Business and the customer experience market are expected to drive the bulk of Adobe’s growth.

    FAQs

    When was Adobe founded?

    Adobe was founded in December 1982.

    Who are the Adobe founders?

    The Adobe founders are John Warnock and Charles Geschke.

    Who are the Adobe competitors?

    Some of the top Adobe competitors are:

    What is the Adobe revenue?

    The Adobe revenue for FY21 has been recorded at $15.79 billion.

    What is the Adobe mission statement?

    The Adobe mission statement is “to move the Web forward while also giving Web designers and developers the best tools and services in the world.”

  • C Com Digital: A 360 Degree Digital Marketing Agency

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by C Com Digital.

    Digitization has become a universal phenomenon that is growing with every passing day. The increasing prominence of virtual space is observed to influence almost every domain of work. Especially in India with the highest mobile penetration, the scope for digital marketing has assumed importance. Under this circumstance, it is necessary for every venture to have a digital presence and come up with ideas to woo its potential customers who are present online.  A company that is helping businesses use the digital medium to its advantage is C Com Digital. C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform, which helps companies to be ahead of their competitors through the effective marketing services it provides in various domains of digital marketing.

    Startup Name C Com Digital
    Headquarter Mumbai
    Sector Digital Advertisement
    Founders Chandan Bagwe
    Founded 1999
    Parent Organization C Com Enterprises Pvt. Ltd.
    Website www.ccomsys.net

    About C Com Digital and How it Works
    Digital Advertising Industry Details
    Founders of C Com Digital and team
    How was C Com Digital Started
    C Com Digital – Name, Tagline and Logo
    C Com Digital – User Acquisition
    C Com Digital – Technology Stacks/Tools/Software Used
    C Com Digital – Startup Challenges
    C Com Digital – Growth
    C Com Digital – Awards
    C Com Digital – Future Plans
    C Com Digital – Founder’s Advice

    About C Com Digital and How it Works

    C Com Digital is a 360-degree digital marketing agency that employs the latest technological developments like AI and data analytics. Headquartered in Mumbai, C Com offers its services pan India. They offer a plethora of products and services, all under one roof. The products and services include:

    ThinkBots (Building Brands with AI): AI-based Campaign management and performance optimization platform

    Digital Assets: Website, Mobile Apps, E-commerce Store

    Digital PR and Events: Media Outreach, Influencer Marketing, Brand Reputation Management

    Creatives and Branding: Corporate Collaterals, Positioning, Branding

    Digital Advertising: Social Media Marketing (SMM), Search Engine Marketing (SEM), Network Advertising, E-Commerce advertising

    Digital Content: Videos, Blogs, EDMs, Social Media Optimization (SMO) and Search Engine Optimization (SEO)

    Some of the key factors for ROI in digital marketing include Market Insights, Customer Engagement, Voice Search, Data Analytics, Predictive Analysis, and Hyper-Local Advertising. C Com Digital takes into account every factor so as to arrive at an effective strategy that gives 100% results.

    Digital Advertising Industry Details

    The shift of ad spending from traditional to digital media is happening at a rapid pace. The Indian ad industry stands at OVER 564 billion and is expected to touch 700 billion rupees by the end of 2022.

    Digital ad spending currently stands at 199 billion Indian rupees. This is expected to touch 539 billion rupees by the end of 2024. Digital will contribute 38% of the ad market size by 2023. Brands are also focusing on digital content creation, PR and digital services such as websites, mobile apps, search engine optimization and social media engagements.

    Founders of C Com Digital and team

    Chandan Bagwe is the Founder and Managing Director of C Com Digital. He is an engineering graduate, and holds a Master’s degree in Computer Science from the United States. Besides, Chandan did MBA in Marketing from the reputed Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an avid teacher; a visiting faculty member at the premier B-school, Welingker’s Institute of Management Studies, Mumbai. Besides, he is passionate about reading (non-fiction books, including biographies, philosophy, and spirituality), watching science-fiction movies, jogging, and yoga.

    C Com Digital Team

    Nikhil Marwaha, Director of Digital Strategy, has 14 years of cross-functional experience in design, product development and digital marketing in industries such as education, retail and dotcom. He has successfully led and delivered many insightful overseas campaigns, including those that drive results and support clients’ business objectives. He brings to the table some exceptional work experience from his years with top brands such as the Future Group and Tata Interactive Systems, Tata Communication Services, Globus.

    How was C Com Digital Started

    Coming from a business family, Chandan Bagwe had a natural inclination towards the business sector. While he was studying in the USA, from 1995 to 2000, the IT industry in India has started gaining prominence, and soon it was flourishing. Exactly around the same period, Amazon.com started growing in the USA. TCS, Infosys, Wipro grew by many folds in India. Chandan Bagwe took inspiration from Jeff Bezos, founder and CEO of Amazon.com. Thereon, Chandan Bagwe had decided to start an IT company and outsource work from the USA to India.

    The team wanted a name that was short and had good recall value. The name of the company is C Com Digital which stands for ‘Creative Communications’. Digital agencies are all about creativity and communication over the internet.

    C Com Digital logo carries 2 rings connected as links which represents the world connected with the Internet. The two colours in these two rings represent the strong bond between the two organizations i.e. C Com and its associates.

    C Com Digital – Growth

    Founded in 1999, C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform. The company caters to the entire spectrum of digital marketing services for B2B and B2C customers. C Com Digital ThinkBots is a proprietary AI-powered Campaign planning, campaign management and performance optimization platform. C Com Digital has become renowned as a leading agency in the country’s digital space by creating strong digital assets, effective digital PR, creative branding, digital advertising and valuable digital content

    The company has grown by 200% since its establishment with a strong team of leading online influencers and advertising partners. The brand has expanded in the metropolitan cities of Chennai and Bengaluru as well as Hyderabad. Also, they have a client base in Dubai, Singapore and the USA.

    In all these years, the company has managed to successfully build a very strong network of Youtubers, Influencer Marketers, Multi-Channel Agencies, Ad Networks, OTT Channels and Video Content Developers.

    C Com’s clients are higher rung companies belonging to various segments, including industry leaders like Times Now, Zoom, Edelweiss, Southern Health Foods Pvt. Ltd (Manna), Tata Interactive Systems, Tata ClassEdge, Blue Cross Laboratories Pvt. Ltd., Anunta Technology Management Services Pvt. Ltd., Asian Heart Institute, We School, Chintamanis, Outlook Publishing, Ram Ratna Group, and Globus.

    C Com Digital – User Acquisition

    Getting the first few customers is quite a task for any startup, and so was it for C Com Digital. Chandan managed to rope in the initial customers by leveraging the contacts of his family-run offset printing business.

    We have a family offset printing business which was looked after by my father and brother. I started contacting the network of clients, suppliers, associates for their requirements, and getting business slowly.

    Thereafter, C Com Digital partnered with 30 advertising agencies to get more work. When C Com Digital was established, advertising agencies could not provide technology services such as website development, SEO and social media. Due to such a gap in the then existing market, C Com Digital ultimately became their preferred partners to provide technology solutions which helped C Com in expansion of its network.

    C Com Digital – Technology Stacks/Tools/Software Used

    C Com’s ThinkBots is a proprietary AI-powered campaign planning, campaign management and performance optimization platform. C Com uses the ThinkBots AI platform to find valuable insights for marketing the products and services. With the insights received, the company starts executing the plan and monitoring closely the progress in real-time. C Com’s partnership with leading YouTube channels and YouTubers allows it to execute successful influencer marketing campaigns. C Com has also partnered with Google, Facebook, Amazon, Flipkart, and Paytm for online marketing and e-commerce businesses.

    C Com Digital – Startup Challenges

    Initially, C Com Digital had to face a few challenges concerning creating their mark and distinguishing themselves from their competitors. Mainly since 2007, digital agencies began flourishing. That was the period when SEO agencies were on the rise, along with SMO agencies with Google and Facebook popularizing advertisements on their platform. Nevertheless, C Com Digital was successful in creating a niche in the market due to their background in core technology, unlike others. This further allowed them to embrace all the technological and marketing shifts that were occurring in the industry.

    The demand started growing in the digital industry, and at the same time, the visionaries from the mainline media understood the importance of the digital agencies. This resulted in several mergers and acquisitions between digital marketing companies and mainline agencies to form new digital agencies. C Com Digital thrived in this digital outbreak working with all top mainline agencies and taking care of their digital work without getting merged or acquired.

    C Com Digital Awards and Recognition

    • C Com Digital has run successful campaigns including the award-winning campaign for Times Now- NRI of the Year, resulting in doubling the growing participation with the audience from across 15+ countries.
    • The company also showcased its expertise in digital mediums with a successful campaign “Happy Heart India” for “Asian heart Institute”, supported by Bollywood actor Akshay Kumar to save lives of 200 underprivileged children suffering from chronic heart ailments.
    • C Com Digital has been growing big since it was established. Recently, it has created a huge hype in the media and won the media mandate from Blue Cross Laboratories Pvt. Ltd. for an awareness drive on dysmenorrhea- #WhySufferSilently campaign, which managed to reach 81 lakh, people, through social media platforms.
    • Received ‘Best Unique & Innovative Promotion of the Year’ at the National Jewellery Awards, for Chintamanis’ #LoveWins Campaign.
    • ‘Content Marketing Agency of the year 2019’ at the AgencyCon Indian Agency Awards Summit for NRI Of The Year Awards, Season 4 Campaign.
    • C Com Digital was awarded by TATA classed for achieving the milestone of reaching 15,000 classrooms.

    C Com Digital – Future Plans

    With the arrival of IoT, Big Data, concepts and advancements in data analytics, AI is going to become all-pervasive and play a crucial role in brand engagements. Bots will be capable of doing incredible things and will exceedingly enhance the human experience in all walks of life. AI is evolving rapidly in many realms such as research analysis, design, consumer mapping, social media marketing etc. Against such a background C Com Digitals’ ThinkBots is poised to become the next big thing in AI for the digital marketing space, given its exceptional capabilities and breakthrough technology.

    C Com Digital – Founder’s Advice

    My advice would be to aim for sustenance rather than biting more than one can chew. Hence, the fundamentals must be in place, both in thoughts and action before critically planning further expansion. In addition, there are four essential qualities that any entrepreneur must have: belief, focus, planning, and action. All four are equally important and require maximum sincerity. A high regard for these ideals will inevitably create an unstoppable force – Chandan Bagwe

    FAQs

    Who Founded C Com Digital?

    C Com Digital was founded by Chandan Bagwe.

    When was C Com Digital founded?

    C Com Digital was founded in the year 1999.

  • MotionGility Helps Brands with the Best Explainer Videos

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MotionGility.

    Video marketing is the new trend. An explainer video can do wonders in communicating your product to the target audience clearly and in an interesting way. According to a study conducted by ‘Video Rascal’ (a New York-based company for creating animated marketing videos), 85% of people are more likely to buy a product after seeing the accompanying explainer video. So if you too want to harness this growing love for videos in favour of your business, ‘MotionGility’ is here to assist you in that. ‘MotionGility is an animated explainer video making company that creates professional looking and fascinating explainer videos that will surely give an edge to your business.

    Startup Name MotionGility
    Headquarter Indore
    Co-founders Himanshu Chaturvedi & Komal Kokate
    Sector Animated Video Production
    Founded 2015
    Website motiongility.com
    Parent Organization MotionGility Pvt. Ltd.

    About MotionGility and How it Works
    MotionGility – Target Market
    Founders of MotionGility and team
    How was MotionGility Started
    MotionGility – Name, Tagline and Logo
    MotionGility – Business Model and Revenue Model
    MotionGility – User Acquisition
    MotionGility – Startup Challenges
    MotionGility – Awards & Recognitions
    MotionGility – Future Plans

    About MotionGility and How it Works

    MotionGility provides its clients with the best-animated explainer videos to promote business stories. Animated videos are much more effective when it comes to communicating ideas and emotions as compared to PPTs. In today’s busy life, people are more interested to watch a short and sweet video rather than reading about a product. Besides, From being distributed on WhatsApp, to being uploaded on various platforms, videos can slip in anywhere, helping massively in sales and pitching.

    Video works magic. For example, if TCS or any other MNC has to train its employees, it might opt for methods like PPTs. But PPTs often turn out to be monotonous and somewhat boring. However, videos have a scope of vibrant graphics, and they promise engagement. Similarly, an entrepreneur or marketer might opt for PPT to showcase what s/he has in store but might miss out due to the same factors of PPTs. Complex technologies like Blockchain, AI can also be conveyed to the audience through these easy grasping Animated Explainer Video. Videos solve these problems for everyone and hence turn out to be very effective – MotionGility founders said

    Majorly, MotionGilitys’ product solves the budget problem that occurs while marketing a business or product. They provide cost-effective yet influential and convincing services.

    MotionGility USP is that they craft customized videos that help a business in marketing and generating leads. They provide first-of-a-kind custom-made graphics in the video, which is created by them and not downloaded from anywhere

    MotionGility – Target Market

    India’s video streaming industry is all set to grow at a CAGR of 21.82% to reach Rs. 11,977 crore by 2023. According to a report by global accounting firm PricewaterhouseCoopers (PwC), the over-the-top (OTT) video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry in the country that will rise by 11.28% to reach Rs. 4,51,405 crore.

    Video Production Industry, therefore, is a massive market. MotionGility targets FMCG, technology, hospitality, electronics, lifestyle, and everything possible. The video industry is huge in its form and is spread across platforms like Vimeo, YouTube, and numerous others. India is the fastest-growing entertainment and media market globally and is expected to keep that momentum.

    MotionGility – Founders and team

    Himanshu Chaturvedi and his childhood friend Komal Kokate came together to set up MotionGility in 2015.

    Himanshu graduated from Cambridge University with a Diploma in Animation and a Degree in Education. His love for creating animated videos led him to put his best at work. Currently at MotionGility as the Founder & Director, he leads the production unit.

    Komal holds a Bachelor of Engineering in Computer Science from Acropolis Institute. She looks after requirements and deliverables at MotionGility.

    After college, Komal went on work with an MNC, while Himanshu was working with an animation studio. However, Himanshu soon quit his job due to a lack of space for creativity and increasingly monotonous work. Around the same time, Komal was keen to start her entrepreneurship journey and joined hands with Himanshu to start MotionGility. However, soon due to lack of funds it became hard for them to sustain themselves. Hence, Komal joined CSC and parallelly kept working for MotionGility in her early mornings and late nights. Meanwhile, her father passed away and she decided to quit her job as she wanted to dedicate herself fully to her entrepreneurship journey.

    MotionGility currently has a team of 27 employees, 22 in Indore, 3 in Australia, 2 in the USA. Their work culture is pretty feasible with flexible working hours to relieve their staff of stress. Besides, they also believe in offering the team, recreational activities every Saturday, which energizes the team and boosts efficiency. Every team member at MotionGility is considered and treated as a significant other, and all are very closely knit.

    How was MotionGility Started

    In the year 2015, Himanshu was striving hard to showcase his creativity. He was also working, and he realized that all this is taking a toll on his creativity. That’s when he got an urgent project. Himanshu was ready with it in less than 48 hours, and every video was to be showcased during India vs. South Africa cricket match, held in Indore, in the year 2015. A massive audience witnessed his work, his efforts, and that was the moment, the inspiration for his startup. A subtle push from his childhood friend Komal, who is also the co-founder of the company, made it all possible.

    As Himanshu started working in the video production field, he realized that small companies or businesses that are locally known lack proper marketing channels for their products and services. Besides, their marketing budget is confined to small numbers, unlike the giant/ established companies. Consequently, these local companies hire agencies that barely have a proper setup, for their marketing. Such agencies fail to promote companies and businesses. Rather they contribute to demoting. In order to address this gap, Himanshu came up with the idea of explainer videos. These ideas have been realized as an ideal solution to solve marketing issues.

    Initially, I spoke to Komal, my childhood friend, my sister Hema and a very close friend Rajat. I also discussed the idea with another brother-like mentor Sudhir Sir. All four of them liked the idea and were all set to support me to the core. Komal was working in an MNC then. She helped with the insights of the MNCs that such videos can be used for training purposes. However, one problem that arose was how would the market be convinced for these videos.

    But, a major challenge in the process was to convince the market players about the efficiency of explainer videos. Nevertheless, with a strong conviction, MotionGility emerged to be a successful player in the video production industry. Today besides many small companies, MotionGility is also handling projects for brands like ITC, Harley Davidson, and Airtel.

    MotionGility LOGO

    Since MotionGility is into motion graphics, it justifies the ‘Motion’ part of their brand name, while ‘Gility’ is derived from the word’ ability.’ From there, MotionGility has come into being. The logo has an M and G, which are filled with eye-pleasing colours with a play button that signifies motion/movement.

    MotionGility’s tagline is ‘What we promise we deliver’, and the team is pretty true to that.

    MotionGility – Business Model and Revenue Model

    MotionGility operates in a service-based industry. Their revenue model varies as per the project. They focus more on the requirement of the client and alter things as per that. From gathering the client’s requirements and scriptwriting to delivering the video, MotionGility offers everything. In general, their price range for explainer video varies from 500 USD to 10000 USD.

    MotionGility – User Acquisition

    Initially, Himanshu created videos on the products that were already present in the market. Along with the same, he tagged the audience, and through that, he was able to attract the market towards his videos. The audience was curious to know more, and there he saw a chance to build his portfolio through it.

    Himanshu had a humble beginning where he charged minimal prices from his audience. First, they launched on Youtube along with Freelance platforms and then moved to social media platforms and content marketing, that’s how they got their clients.

    Our strategy was that we focused on the requirement of the market than the requirement of the client. This way, the client was able to draw the audience towards his brand

    MotionGility – Startup Challenges

    Getting the initial clients is always a challenging task. Himanshu and Komal initially had to work free of cost to create a customer base. The second challenge was that they did not have a team. Being a startup getting quality manpower to join them was not easy for the founders. Due to a lack of proper infrastructure, many were not willing to join the company. To solve the issue the company was moved into an office situated at one of the best locations of the city.

    we hired an employee who wasn’t as skilled as we were expecting. We then looked for reasons as to why we weren’t able to convince people to work with us. That’s when we realized that the infrastructure might be a reason.

    MotionGility even had to miss some of its clients due to lack of manpower. This made Himanshu and Komal tie up with different animation institutes that offered them, interns. Himanshu trained these interns and formed a team. Nevertheless, the projects were done by Himanshu so as to retain the high-end quality of the projects, and the company offered its services at a quite low cost to attract customers

    The first strategy I implemented was offering a high-quality video at a lower cost. But, the high quality of the video spoke for itself and left me with a network of more clients. This way I could recover my cost and have a great network in the market. A friend of mine, Rahul, who is also a strategic partner today, has guided me through times.

    MotionGility – Awards & Recognitions

    • Awarded by the Govt of MP (Traffic) with a Recognition Award.
    • MotionGilitys’ story was covered by Cityfeed, a local journal.
    • The journey of MotionGility has been shared on numerous platforms.

    MotionGility – Future Plans

    Currently, MotionGility has also captured Germany and other overseas markets. MotionGility’s strategy remains clever. From a tier 2 city, it delivers a quality worth appreciating in the global market, at lower costs.  In the near future, MotionGility aims to broaden its animation services to TV and more businesses.

    FAQs

    Who founded MotionGility?

    Himanshu Chaturvedi and  Komal Kokate founded MotionGility.

    When was MotionGility founded?

    MotionGility was founded in the year 2015.

    Is MotionGility is an Indian company?

    Yes, MotionGility is an Indian company.

  • Autosys – Propelling Industries Towards the Next Industrial Revolution

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Autosys.

    Factory automation or Industry automation is where production and operations in the factory are done with no or least human intervention. Automation can be considered a boon considering the many benefits it brings along with it. Automation, besides increasing productivity and accuracy also increases worker safety. Reports also show that ‘smart manufacturing’ which uses IoT connected devices, data analytics, robotics, RPA ( Robotic Process Automation) practices, and machine learning/artificial intelligence will lead to greener factories which is a piece of good news from the environmental perspective. Autosys, a Mumbai based startup is helping manufacturers become smart manufacturers, by offering industrial automation and industrial data management solutions.

    Startup Name Autosys
    HeadQuarter Mumbai
    Founder/s Name Aaditya Damani
    Sector Industrial Automation Space
    Founded 2016
    Website www.aispl.co
    Parent Organization Autosys Industrial Solutions Private Limited

    About Autosys and How It Works
    Autosys – Market and Industry Details
    Autosys – Vision and Mission
    Founders of Autosys and Team
    How Was Autosys Started
    Autosys – Startup Launch
    Autosys – User Acquisition
    Autosys – Startup Challenges
    Autosys – Competitors
    Autosys – Future Plans

    About Autosys and How It Works

    Autosys manufactures a hardware device called Quad which retrofits into any industrial machinery (regardless of how old or new it is) accumulates various data threads. The data threads are relayed onto Autosys’ cloud servers where they have various applications hosted for real-time monitoring, shop floor digitization, maintenance tracking and an Artificial intelligence system that is equipped to perform health analysis of the machines and prediction of production and various maintenance schemas.

    Quad is a simple plug and plays solution which extracts all the data from the machines through any existing mechanism (if unavailable their in-house hardware is available to do so).

    Solutions provide by Autosys’ quad are:

    • Production Tracking
    • Human Resource Management & Tracking
    • Automated Machine Maintenance Management
    • Conditional Notifications (SMS/Email)
    • Safety Measures
    • Machine and part health Diagnosis and management
    • Improvement of OEE and other manufacturing efficiencies.
    • Comprehensive analytics of numerous on-goings on the shop floor.
    • Easy plug and play into any existing ERP system through OPEN API mechanism. Artificial Intelligence-based predictive analysis and machine health monitoring.

    Autosys – Market and Industry Details

    Autosys’ target market is the entire manufacturing industry. Autosys has built its platform in a modular fashion which makes it easy to plug and play various customized modules into the mainframe to get started. It can cater to any kind of shop floor. In easier words, Quad accelerates companies towards the next industrial revolution – Industry 4.0 which every competitive shop floor in India will be complied by within the next 2 years.

    Autosys – Vision and Mission

    Autosys’ mission is to establish a state of the art facility for the development of technologies that enhance the efficiency and productivity of industrial manufacturing. Automation being the future of manufacturing, Autosys aims to provide sophisticated technologies and solutions for various manufacturing problems globally.

    Autosys visions to forecast strong and ever-growing footage in industrial automation all over the globe. In an environment where manufacturing competition rises each day, Autosys aims to set a global benchmark on improved efficiency, productivity and quality by developing new products and solutions for every industrial application.

    Founders of Autosys and Team

    Aaditya Damani, Founder & Managing Director

    Aaditya Damani is the founder of Autosys who founded the company in 2016. Autosys currently have a team of 50 engineers and admin.

    How Was Autosys Started

    Autosys started off as a small project to catch the total operation time on a welding machine, which was a relatively simpler task, as it encompasses tapping into the current, welding current graph being binary in nature. Eventually, it evolved into an actual business once a detailed study was done on the market demand where it was realized that digitization is extremely important in the manufacturing sector and apart from leading ERP systems like SAP/IFS, there is not much work done in this field. Now the problem with any ERP falls back to manual data entry which gives out room for inaccuracy. Autosys believes in the realisation of true data directly from the shop floor with no human interfacing in between.

    Autosys – Startup Launch

    After completing months of internship with Reliance Jio, Aaditya Damani was clear about his future goals and that he wanted to work for himself after graduation. He started freelancing and figuring out what to do next. Started off with a project to monitor a welding machine in the final semester of his college and that was pretty much the eureka moment that encouraged him to dig deeper in the industry and identify all the problems which are faced in day to day operations on a shop floor.

    The highlight of problems observed by Aaditya was the Lack of awareness, lack of dedication, tons of manual data entries and filling up log sheets. Increased downtime was also present and machines were often down and not catered to, again, because of lack of awareness. Inaccurate data accumulated, redundant analysis, lack of consistent data and unavailability during the need of the hour, were all the aspects Aaditya noticed needed attention.

    AISPL Quad not only solves all the above problems but automates all the business processes on the manufacturing shop floor.

    Autosys – User Acquisition

    Autosys uses referrals and cold calling offering to give a free month-long trial which has been very beneficial in terms of user acquisition. So far, Autosys have not spent any money on marketing.

    Autosys in 2018 grabbed two marquee customers, Victora Group – One of the Industry Leaders in the automobile manufacturing space and National Engineering Industries Ltd., CK Birla Group. Currently, Vodafone Group PLC also uses the Autosys service.

    Autosys – Startup Challenges

    Aaditya recalls the most difficult part is being able to convince customers because of the age factor.

    “Imagine a 24 year old knocking doors to the management office of a manufacturing company, traditionally family owned businesses, trying to tell them that he can help improve their efficiency – which is generally conceived in a very different way as they have been running the business longer than his age!” says Aaditya, the founder of Autosys.

    But persistence, dedication and belief in a strong product never go wrong. A simple month-long trial period clarified how digitization can not only enhance the entire shop floor performance but create more awareness of the operations ongoing, reduce downtime and saves the hours-long data entry jobs!

    Autosys – Competitors

    There are few competitors of Autosys in the market like  ActiveBatch Workload Automation, Stonebranch, and Control-M.

    Autosys – Future Plans

    Autosys anticipates growth on their revenue and their client’s list. They target to grow with double the rate of their growth of last year and innovate more new technologies for industrial automation.

    FAQs

    Who is the founder of Autosys?

    Aaditya Damani is the founder of Autosys.

    When was Autosys founded?

    Autosys was founded in the year 2016.

    Is Autosys an Indian Company?

    Yes, Autosys is an Indian company whose headquarters is situated in Mumbai, India.