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Tag: 📄Company Profiles

  • Rooter Success Story: India’s Number One Live Gaming & Esports Streaming Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Rooter.

    Live streaming platforms have seen a significant surge in their usage for the last few years. Be it reels or live game streaming, each of these categories has its own desired amount of audience. One such platform is Rooter.

    Rooter is a gaming app and also a game streaming app. It is counted as the largest esports and game streaming platform in India. Read further to know more about Rooter like business mode, startup story, founders and team, story behind the name, and many other aspects concerning the startup.

    Rooter – Company Highlights

    Company Name Rooter
    Founded 20 May 2016
    Founders Mr. Piyush Kumar and Mr. Dipesh Agarwal
    Headquarters New Delhi, India
    Industry Esports and Gaming
    Website www.web.rooter.gg

    Rooter – About
    Rooter – Industry
    Rooter – Founders and Team
    Rooter – Startup Story
    Rooter – Mission and Vision
    Rooter – Name, Tagline, and Logo
    Rooter – Business and Revenue Model
    Rooter – Products and Services
    Rooter – Challenges Faced
    Rooter – Customer Acquisition and Growth
    Rooter – Funding
    Rooter – Competitors
    Rooter – Recognition, and Achievements
    Rooter – Future Plans

    Rooter – About

    Rooter is the leading game streaming and esports player in India built for the global mobile gaming market. They are one of the largest esports and games streaming companies in India with more than 16 Million monthly active users.

    Today, India is home to nearly 450 Mn gamers spread across Tier 1, 2, and 3 cities. Also, close to 100 million people actively enjoy viewing gaming content.  Seeing these trend markers, the Rooter team believes that the future of social media is in gaming.

    People from diverse age groups will connect and engage over playing games, more than any other content consumption category. Rooter aims to be the platform that makes this happen.

    Rooter – Industry

    The online gaming industry is projected to grow at 18% CAGR to surpass $182 billion in 2025 from its current market size of $79 billion. Esports too is on the rise in India with prize pools expected to reach INR 1 billion by FY 2025.

    The rapid growth in the space is being accelerated due to a series of factors like a widening younger population base, higher purchase propensity of gaming consumers, the introduction of new gaming genres, an increasing number of smartphone users, and a high internet penetration rate. Apart from these factors, there are also some clear trends that are expected to shape the future of the space, like:

    • Coming of Web 3.0: The decentralized, interoperable gameplay experience underpinned by blockchain technology is expected to not only scale engagement but also facilitate asset building and earnings for gamers in the form of digital tokens, NFTs, cryptocurrencies, and more.
    • Launch of 5G networks and supportive infrastructure: 5G services are expected to deliver low latency, superfast throughput speeds, and extra bandwidth, which would be ideal for future gaming including cloud-based games, easier concurrent play for esports, and more accessible VR experiences with limited set-up infrastructure.

    Rooter – Founders and Team

    Rooter was founded through the joint efforts of Mr. Piyush Kumar and Mr. Dipesh Aggarwal.

    Mr. Piyush Kumar

    Mr. Piyush Kumar - Founder and CEO of Rooter
    Mr. Piyush Kumar – Founder and CEO of Rooter

    Mr. Piyush Kumar is a Computer Science graduate from Delhi University. After graduation, Mr. Piyush Kumar spent 14 years in key marketing and strategic brand-building roles with a diverse portfolio of companies cutting across Media and Entertainment, F&B, and Consumer technology like Dish TV, ITC, HCL, AB-InBev and Rado (Swatch Group).

    During this time period, he was responsible for developing Go-to-Market strategies, driving sales footprint, and building brand voice across a cross-section of marketing channels. As for his role with Rooter, he is the CEO of the country’s biggest esports and game streaming platform and holds responsibility for the P&L. Maintaining investor relations and driving revenue generation as some of his key focus areas.

    Mr. Dipesh Agarwal

    Dipesh Aggarwal is the COO of Rooter and is responsible for product growth, focusing on building the Rooter content platform and creating a strong community. He works closely with the technology head to build this out. He met Piyush Kumar on Twitter in a very unusual way. From there on, his prime focus is on making the platform Rooter better.

    Mr. Dipesh earned his engineering degree from Jadavpur University. He is also a huge football (and Liverpool) fan and always desired to make a career in sports-related businesses. He also used to write for some leading sports media houses in the UK before meeting with Piyush Kumar.

    What started with 2 people is currently a team of 100+ passionate people, building the biggest eSports and game streaming platform out of India with global aspirations.

    Rooter – Startup Story

    Rooter Desktop Live Streaming
    Rooter Desktop Live Streaming

    Mr. Piyush Kumar is someone who was adapted to social media very early in his life. He used to find social media to be one of the best channels to meet new people and observe how they connect with each other. He believes that social networks have helped people to become part of communities and engage on topics of common interest.

    When it comes to sports, in particular, it is incredible to see how strangers bond over discussions around a football match, a cricket series, or any other gaming or sports tournament.

    With the same thought, Both the founders of Rooter started thinking about creating a technology-enabled fan engagement platform built around live-action sports, where users could enjoy match prediction games, real-time commentary, participate in chat forums, share trivia, and other multimedia content around the event. That’s how Rooter was born in 2016.

    That was the story of how Rooter was born. But before that, finding the co-founder is also an exciting story shared by Mr. Piyush Kumar. Mr. Piyush Kumar believed that finding the right co-founder is as important as the idea or the investor partner. After all, when one is building a startup one needs to be ready for the ups and downs of the journey, and having someone you can trust is non-negotiable

    He found Mr. Dipesh Agrwal on Twitter back in February 2016 in a very interesting way. Their meet was the result of a tweet posted by Mr. Piyush Kumar looking for a football fan who can also head the content team for a startup. Among the responses present over there, the profile of Mr. Dipesh Agarwal stood out.

    From his profile, Piyush Kumar got the idea of his knowledge and expertise in the sports and technology field. He also noticed that Mr. Dipesh Agarwal has a good understanding of the pulse of sports fans, and the kind of content they would love to engage with.

    This understanding led to virtual and offline meetings between both them in Kolkata and Delhi to affirm their vision as one. Not only they had cracked the product to build, but with Mr. Dipesh Agarwal’s technology and content expertise and Mr. Piyush Kumar’s experience with building and scaling consumer products, they made a great team for this business.

    Together they worked out on partnership roadmap that was based on complete honesty and transparency in their engagements, strong integrity in their actions, and deep respect for each other’s perspectives.

    Between 2016 and 2019, they tested and built multiple features to become the one-stop destination for live sports-related content. But soon realized that they were able to have high engagement peaks only during the live events. Apart from that, their retention rates had started to plateau.

    To overcome this, they needed to work with a content stream that was equally engaging, self-sustaining, and round-the-clock – which is what gaming turned out to be.

    The pandemic and halting of sporting events became the moment of truth that led them to plunge full steam into game streaming. It’s a far bigger market, but the thesis remains the same – there are multiple things that can bring unknown people together to share some of the most enjoyable experiences of their lives and this is what they wanted to make happen.

    Within the first three to four months Rooter team started getting strong signals that pivoting was the right thing for their business. This pivot not only helped them crack the right product-market fit but attracted marquee investors to the story.

    Rooter – Mission and Vision

    The company was launched with the mission to provide a fair and inspiring platform to gaming content creators, equipping them with tools to produce entertaining content that is unique to their personas, while benefiting from monetizable opportunities for their efforts.

    At the same time, by building a rich and diverse content repository, driving effortless discovery, personalized recommendations, and convenient share-ability, the platform offers immersive community experiences for gaming enthusiasts to connect and bond over

    Being a sports-related business, the Rooter founders didn’t want to use common terminologies like ‘sport’ or ‘fan’, because it would have gotten lost in the deluge of already available apps in the space.

    At the same time, they wanted to find a word that represented the community of fans they were catering to and their passion for sports. Mr. Piyush Kumar was inspired by how Twitter got its name, and how the word represents both a noun and a verb.

    So the Rooter team wanted the name to pack the same punch and found Rooter, which means supporter or fan of a sports team or player, as the perfect name for the firm.

    Rooter – Business and Revenue Model

    Rooter is the only player in the game-streaming category to have built monetization capabilities. They have multiple revenue streams, which include advertising, performance marketing, in-app purchases, sponsored events, and creator subscriptions.

    In fact, over the span of Q1 2022 to Q2 2022, they achieved 83% growth in revenue and a 59% spike in MAUs (monthly active users) to reach 15.2mn MAUs. Rooter has also even witnessed a 92% increase in gifting value over six months through their dedicated commerce store, Rooter Shop, where people can make in-app purchases like buying our virtual currencies (Rooter Diamonds and Rooter Gems) for fan-gifting purposes, earn engagement-based rewards and more.

    Rooter is now on track to hit $10mn ARR by Dec 2022. They have already partnered with 100+ top brands like Flipkart, Amazon, Intel, HP, Pizza Hut, Godrej, PhonePe, CoinDCX, Unacademy, Byju’s, Chingari, Josh and more, helping them target a wide and highly-engaged demographic of youth consumers.

    They’ve always believed monetization is critical to tech-driven, community-building efforts. Becoming the only Indian player to launch and build these channels has given them the confidence to explore more such opportunities for the associated creators.

    Rooter – Products and Services

    Rooter Mobile App Home Screen
    Rooter Mobile App Home Screen

    Rooter has built one of the most user-friendly tech interfaces on their mobile app and website which allows everyone from professional gamers to newly minted content creators to stream without a hitch and get the opportunity to monetize from their content.

    At the same time, consumers can access highly personalized content recommendations, engage with fellow fans and streamers, and explore gifting and earning options.  Some of their product features are:

    • Enhanced User experience: The platform has deployed a Machine Learning model which helps the platform in tailoring content feeds for the users as per their watch history and preferences.
    • Enabling content-creation tools: Rooter is the only app in the country that allows gamers to stream content directly using its in-built features, while the fans can enjoy a live streaming experience smoothly on the same app.
    • Gamified engagements: Gaming fans can gift Rooter Diamonds, a native currency on the Rooter platform, to their favorite creators. This in-app gifting allows them to show their support for their favorite streamer while they in turn get to engage and bond with their fans. Rooter has also introduced Rooter Coins which can be unlocked through watch-to-earn and create-to-earn models, enabling creators and users alike to earn from their experience. These Coins can be further redeemed for exciting gaming coupons and gift vouchers, allowing them to continue engaging and growing on the platform.

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    Rooter – Challenges Faced

    When Rooter was started as a sports engagement platform, they were able to attract a huge number of sports fans, however, despite positive feedback on the product, scalability after a point plateaued as it became dependent on physical matches and sports events when fan engagement numbers would peak.

    With the pandemic, they found a stronger market in gaming-related content which was round-the-clock, had a growing user base cutting across age groups, and has extremely high engagement rates. Hence in 2020, Rooter pivoted to a full-fledged esports and game-streaming platform, and today they have a 30% market share in the category.

    Rooter – Customer Acquisition and Growth

    Rooter - Reel
    Rooter – Reel

    Rooter currently has over 16 Mn monthly active users (MAUs) and is expected to have a 138% rise in its user base by mid-next year to 38 Mn MAUs. Starting with 50,000 content creators at the beginning of 2021, they now have close to 10 lakh exclusive content creators on the platform.

    While an enormous credit for this rise goes to the fact that the gaming market has matured, the Rooter team has also managed to identify the right product-market fix.

    Their differentiators are:

    • Our tech-first approach: They have built one of the most user-friendly tech interfaces across their mobile app and website which allows everyone from professional gamers to newly-minted content creators to stream without a hitch
    • Our sharp focus on community building: From providing hands-on support to their creators to leveraging data science and machine learning to deliver personalized gaming content to millions of users – they are creating a rich community experience for everyone
    • Our Content supply is the best in the market- Having the top 12 esports teams and the next 30 upcoming teams along with multiple Tier 1 creators like Yuzi Chahal and Riyan Parag cricketers is a reflection of how Rooter has become the most preferred platform for gamers. This, alongside its strong community program that creates thousands of upcoming streamers every month, and the users who are becoming content creators in gaming through streams and reels has helped them create a rich repository of gaming entertainment.

    These have all contributed to making them the most preferred platform in the country, attracting some of the biggest brand sponsors and simultaneously increasing the user’s trust in them.

    Having the first few consumers is really a big task. Rooter accomplished that easily. Its first 10,000 consumers for the platform came through organic channels. As they were building a sports community engagement platform, word of mouth is how their initial audiences were attracted to the platform.

    Rooter – Funding

    Rooter has raised $30 mn so far, including their most recent Series A round in January this year. The round saw some of the leading blue-chip funds like Lightbox Ventures, March Gaming, and Duane Park Ventures join their cap table, which also includes marquee investors like 9Unicorns, ADvantage, Capital-A, Goal Ventures, IeAD Sports, and Health Tech Partners.

    They’ve been deploying the investments to scale user growth, create a robust content creator ecosystem, and build a marketplace for the gaming community. Over the last eight months, they have crossed 50 Mn app downloads and over 16 Mn MAUs. The top 12 Esports teams in the country and over 1.2 Mn unique creators every month, stream on Rooter.

    Also, they’ve become the first game streaming and esports platform to introduce monetization channels and are sharply aiming for revenue growth from $5mn ARR right now to $10mn before the end of 2022. With all these developments, Rooter is focused on becoming the leading player in the country to drive the gaming creator economy.

    Rooter – Competitors

    The two biggest competitors of Rooter are Twitch and Loco.

    Rooter – Recognition, and Achievements

    • Economic Times Brand Equity SPOTT Awards 2022: Gamechanger of the Year in streaming category: Rooter
    • Business World 40 under 40 Entrepreneurs of 2017 for Piyush Kumar, Founder and CEO of Rooter

    Rooter – Future Plans

    Rooter is already the largest esports and game-streaming platform in the country today and is now focused on strengthening its category leadership substantially. They expect to reach 38 Mn+ MAUs by June 2023 and clock 4x growth in ARR by the end of next year.

    They are also targeting a business expansion to 45% market share. Rooter is also the only platform to have successfully developed a wide array of monetization opportunities over the last year. They will continue to build these out as strong revenue channels for the business.

    Moreover, being the leader in content partnerships while working with some of the country’s largest publishers, teams, and creators, their focus over the next year will be on consistently growing the talent and partnership pool.  

    Conclusion

    Rooter is an esports and game streaming platform that is used by 16 million monthly active users. It was developed by two sports lovers named Mr. Piyush Kumar and Mr. Dipesh Agarwal.

    It was created with the aim of providing a fair platform for gaming content creators which is in much demand nowadays. The above article contains more details on Rooter and its journey to becoming the number one game streaming platform in India.

    FAQs

    Is Rooter an Indian app?

    Yes, Rooter is an Indian app with its headquarters located in New Delhi.

    Is Rooter good for streaming?

    Yes, Rooter is considered a good platform for streaming based on the platform being accepted as the number one game streaming platform in India.

    What is meant by Rooter streaming?

    Rooter gaming app or a Rooter streaming app is a live streaming app that allows its users the option of providing an e-sport streaming as a good quality video.

  • Health Revolution: Changing the Dynamics of the Healthcare Industry

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Health Revolution.

    The health industry has bloomed post-pandemic. There were many reasons for this. One of such reason was the blind trust of people in the medicines and their approach after surviving the pandemic.

    However, when we talk about reality, medicines are not the only way a person can heal. Healing comes from within. With the same thought, Dr. Anoop Kumar started a health and wellness startup that can help people view their own path of healing.

    Read further to know more details about Health Revolution startup including its startup story, business model, products and services, etc.

    Health Revolution – Company Highlight

    Company Name Health Revolution
    Founded 2022
    Founders Dr. Anoop Kumar and Ms. Sreesha Sreenivasan
    Headquarters Washington, DC
    Industry Healthtech/Healthcare, Health and Wellness
    Website www.healthrevolution.org

    Health Revolution – About
    Health Revolution – Industry
    Health Revolution – Founders and Team
    Health Revolution – Startup Story
    Health Revolution – Mission and Vision
    Health Revolution – Name, Tagline, and Logo
    Health Revolution – Business and Revenue Model
    Health Revolution – Products and Services
    Health Revolution – User Acquisition and Growth
    Health Revolution – Challenges Faced
    Health Revolution – Future Plans

    Health Revolution – About

    Started by Anoop Kumar and Sreesha Sreenivasan, Health Revolution is focused on revolutionizing the way the health industry works. The startup is focused on introducing the natural healing techniques and experiences of already healed people to the world through its programs.

    They use four basic aspects of health which are nutrition, movement, connection, and rest in their techniques for the healing purpose.

    The company is registered in Delaware, USA, and has team members segregated in the US and in India. They are in a pre-revenue stage as they have created an MVP which will launch on Jan 2, 2023.

    Health Revolution – Industry

    The global healthcare market size was estimated at USD 2.2 Billion in 2021. It is also expected to expand at a CAGR of 21.92% for the next few years. It is estimated to reach up to USD 7.3 Billion in 2027.

    When we talk about the future of the healthcare industry after five years as per the belief of the Health Revolution team. It can be predicted that the healthcare and wellness industries might get merged. The reason behind merging can be the belief of people that health and healing happen where they are and it is not important to be present at a clinic or a hospital.

    Startup “Health Revolution” is focusing on crumbling the barriers to healing through their knowledge of four engines named Nutrition, Connection, Movement, and Rest. In the time span of the next five years, they are looking toward capturing the vernacular language market by introducing their programs in Spanish and Hindi languages.

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    Health Revolution – Founders and Team

    The Health Revolution was founded by Dr. Anoop Kumar and Ms. Sreesha Sreenivasan.

    Dr. Anoop Kumar

    Dr. Anoop Kumar - CEO and Co-founder of Health Revolution
    Dr. Anoop Kumar – CEO and Co-founder of Health Revolution

    Dr. Anoop Kumar is the subject matter expert and the CEO of the Health Revolution. He had been working on solutions and ways to resolve the deep-rooted misconceptions revolving within the medical industry which were causing harm and creating a REAL EMERGENCY in the whole world including the US.

    Dr. Anoop Kumar is also a media person and has appeared on many podcasts and interviews, especially with Dr. Deepak Chopra. He was also closely associated with the Chopra Centre in the US. Dr. Anoop Kumar is also the author of two books named Is this a Dream and Michelangelo’s Medicine.

    Ms. Sreesha Sreenivasan

    Ms. Sreesha Sreenivasan - Co-founder of Health Resolution
    Ms. Sreesha Sreenivasan – Co-founder of Health Resolution

    Ms. Sreesha Sreenivasan was then the Administrative Founder and Director of La Femme Hospital in Bangalore. She was also undergoing grappling and distraught on seeing the utter chaos, confusion, and disillusionment in the lives of those who visited a hospital obviously not out of choice.

    Her quest to find solutions, and resolve the angst of the ones who were suffering, led her to constructive conversations with Dr. Anoop.

    Health Revolution startup has a few mentors associated with it named Daniel Rovira, Patri Hernandez, and Richard Rekhy.

    Health Revolution – Startup Story

    The base for the startup somewhere came from the past experiences and observations of both its co-founder.

    Dr. Anoop Kumar’s journey started in childhood when he was exposed to ancient texts on Medicines and Vedas, This soon was given a science-backed understanding as he went through his Medical Studies and Management training.

    As he embarked on the role of an ER physician, he soon witnessed the realities of Healthcare. This led him to witness and come face to face with several myths and deep-set misunderstandings in the world of Health.

    The co-founder of the company Ms.Sreesha Sreenivasan had witnessed the stress that an average human being feels on entering a hospital. This happened during her tenure as Director of La Femme Hospital.

    She wanted power and clarity for each who was burdened/confused/disillusioned when seeking recovery or understanding their own ailments. She wanted the power of recovery to go back to the hands of the sick, and not be helpless in the world of Healthcare.

    They researched the idea for Jumpstart through their exposure to clinical and administrative practice for over two decades. It has been validated through interviews with dozens of guests on the Healing Is Possible podcast, private consultations, and through their MVP.

    Dr. Kumar has also worked very closely with Dr. Deepak Chopra and has conducted impactful programs for the Chopra Centre which were very well received.

    Initially, they spoke with many accomplished industry leaders and domain experts who were inspired by the idea and offered their advice in support of the venture. A few of them are Annurag Batra, Richard Rekhy, Sagar Rajagopal, Daniel Rovira, Bill Dolan, Rakesh Godhwani, and more.

    Health Revolution – Mission and Vision

    Health Revolution is a health tech startup. The Founder and CEO of this disruptive startup had the vision to bust all myths surrounding the Healthcare ecosystem. In a world where we are helpless in the hands of Doctors, Hospitals, and clinics, he wants each and every human to understand that healing is human, the power is within.

    At times the simplest of facts get lost while complicated facts become accepted norms. This is the inversion of the narrative he wants to achieve through his flagship and of its kind program “Health Jumpstart”.

    The objective and vision are humongous: To make every individual aware that healing and discovering the frontiers of human potential begin with activating the Four Engines of Nutrition, Movement, Connection, and Rest–which are the Primary Medicine available to all of us–and not by automatically following the beaten path of pills and surgeries.

    The two enthusiastic founders of Health Revolution were intent on getting a revolution into the Healthcare industry. They had entered the foray with the clear vision of altering the dynamics and equation in the highly corporatized world of Health care. Revolution was what they were intent on getting, health is the industry into which they have ventured, thus the name Health Revolution.

    The years of research, application, and evidence were enough to signify that their flagship program would unleash HEALTH in all, thus Health was to get a jumpstart! Hence, the program was named Health Jumpstart.

    Health Revolution – Business and Revenue Model

    Website
    Website

    Health Revolution works on a profit-based business model. They offer paid online courses which people can attend from all over the world and take charge of their own health and healing. These courses are priced reasonably between $200/INR 12000 for a 4-week course which can explain in detail the basics of true health.

    Dr. Kumar has worked extensively with Dr. Deepak Chopra in the US. And in India, they are looking towards partnering with corporations for their employee wellness initiatives.

    Health Revolution – Products and Services

    People are unnecessarily suffering because they do not recognize the power they have to heal and develop their potential. Healthcare maintains a state of disease in our society by marketing disease management as health.

    There is no clarity on the relationships among disease, health, healing, wellness, and well-being. There is no consistent, clear, compelling program available in multiple languages and reaching billions of people that teach the powerful fundamentals of health, healing, and human potential.

    The startup has invented multiple theories and techniques to help out humans with diseases. Their innovations are as follows:

    • The Four Engines – A clear, consistent, and compelling approach to health and healing that encompasses the health knowledge from both ancient and modern cultures alike.
    • Mind-Body-Flow Theory – This is a combined application of philosophy, introspective practice, and science that helps people directly recognize and apply the connection of mind and body to heal.
    • Meta-Map – A cross-disciplinary vision emphasizing that the approaches of apparently discrete fields like disease management, healthcare, healing, wellness, and spirituality are in fact nothing but the Four Engines in varied forms. In other words, by simply activating your Four Engines, you will reap the benefits of many discrete fields that have otherwise fractured health into different compartments.

    Health Jumpstart

    Health Revolution - Health Jumpstart Course
    Health Revolution – Health Jumpstart Course

    It is their key product, it is a 4-week online program that helps people create their own path to health and healing by focusing on the Four Engines of Nutrition, Movement, Connection, and Rest. Each day of the week, participants receive a video teaching them about the topic for the day, as well as a practice they can use to experience a change in their lives.

    Along with this, they participate in two live sessions weekly. Each week is taught by a dedicated instructor specializing in that field, along with Dr. Kumar who is overseeing the program. By the end of the 4 weeks, participants will have a taste of the power they have to heal and continue their journey, along with a unique map and practice that they themselves have created through the program.

    The second program created by them will be a B2B package focusing on mental health issues. It was created after the deep observation by the founders regarding misconceptions of the mind. The program will focus on the concept of the Mind Theory. It will allow the applicants to have clarity and power in their own mental well-being.

    As for the platforms, associated with the startup, they have a youtube channel called Healing is Possible that shares stories of people who have healed from apparently incurable health conditions. Other than that they also have a Wix site and other few other social media channels.

    Health Revolution – User Acquisition and Growth

    Getting the first 100 customers is a big task for every new startup. The same task was faced by Health Revolution too. Which, they tackled easily and gain a name for their platform in the market. The biggest strike they had was when Dr. Anoop Kumar was invited to some of the major podcasts.

    From there enrollment for the program started. This initiated the organic method of publicity that is through word of mouth. Some other methods that helped the firm gain customers were from the YouTube Channel of Dr. Anoop Kumar named “Healing is Possible” Channel and through social media networks.

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    Health Revolution – Challenges Faced

    Tackling the current mindset of the people who have lost faith in their own healing power was the biggest challenge for Health Revolution Startup founders. In India, the problem is not as big as people still believe in home remedies and Ayurveda, etc, however, in the US, it is a challenge where the bigger part of the population is dependent on Complementary Medicine pills and surgeries for their healthcare solutions.

    The best example can be taken from the anecdote, that there was a time when no one believed that the Earth was round, but in the present world, it is widely accepted and believed. Similarly, the misplaced emphasis on Pills and surgeries too shall give way to the importance of real Primary Medicine and that is the activated 4 engines of Nutrition, Movement, Connection, and Rest.

    It was a big challenge for the team that has to be tackled with good proof. To tackle it, the team of Health Revolution started with a discussion around the topic. As they believed that conversations and Stories are the catalysts to bring forth the most radical revolution of the decade, and that is forever changing the dynamics of Healthcare

    Health Revolution – Future Plans

    With the goal of flipping the narrative on what exactly health is, the future plans of the Health revolution include:

    • Partnering with major employers and organizations to offer True Health programs for their employees.
    • Opening a center for healing and understanding where offline programs will be offered.
    • Liaising with medical universities and the fraternity to include the whole human anatomy as part of the curriculum so diseases can be understood more completely and treatments can be more effective.
    • Offering clarity to all those who seek it in order to achieve their highest human potential.

    Conclusion

    The focus on personal health is an important fact that people sometimes misunderstand or get their trust attached to the wrong places. When we talk about the Indian population, they prefer to take help from health experts at crucial times. And some of the population also prefers to opt for alternate medicines.

    Whereas when we consider the same thing from the US population, the majority of them are dependent on pills and surgeries for the healing path. The startup Health Revolution is focused on a different vision of health and healing.

    FAQs

    Who is the founder of Health Revolution?

    Health Revolution was founded by Dr. Anoop Kumar and Ms. Sreesha Sreenivasan.

    What is Health Revolution?

    Health Revolution is a healthcare startup focusing on revolutionizing the health industry by introducing the natural healing techniques and experiences.

    What is the global market size of health and wellness industry?

    The global market size of health and wellness industry is US$ 3,481.8 Billion for the year 2022.

  • Prayag Hospitals Success Story – How they Provide Exceptional Care Without Exceptions?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Prayag Hospitals Group.

    The healthcare industry in India is a complex and diverse sector that plays a vital role in the country’s economy and society. India has a large and growing population, and the demand for healthcare services is high. The healthcare industry in India consists of both public and private sector organizations, with the public sector providing a significant portion of healthcare services. The Indian government has made efforts to improve the healthcare system and increase access to healthcare for all citizens, including initiatives such as the National Health Policy and the National Rural Health Mission.

    There are total almost 30,000 hospitals in India. Thats 1 hospital for almost 47,000 people. Hence, the need for better hospital facilities and management is the biggest concern of Indians. One hospital that takes care of its patients in the best way possible is Prayag Hospitals Group.

    Prayag Hospitals Group is providing exceptional healthcare without exceptions and the CEO Pritika Singh has been a game-changer in healthcare.

    StartupTalky interviewed the CEO of Prayag Hospitals Group, Pritika Singh to know more about their vision, mission, Inspiration, business strategies and more.

    Prayag Hospitals Group – Company Highlights
    Prayag Hospitals Group – Vision and Mission
    Prayag Hospitals Group – Inspiration
    Prayag Hospitals Group – Key strategies for successful business
    Prayag Hospitals Group – Social work
    Prayag Hospitals Group – Challenges
    Prayag Hospitals Group – Operating locations
    India’s healthcare industry in the next 5-10 years
    Advice to the new industry leaders/entrepreneur

    Prayag Hospitals Group – Company Highlights

    CEO Pritika Singh
    Founded in 1999
    Industry Healthcare
    Website www.prayaghospital.in

    Prayag Hospitals Group | Homepage
    Prayag Hospitals Group | Homepage

    Prayag Hospitals Group – Vision and Mission

    Prayag Hospitals Group is focused on creating a chain of hospitals providing all treatments at the most affordable price for middle-class customers. Their short-term goal is to provide more jobs, which is also a part of their long-term goal.

    My long-term goal will be to create a chain or group of hospitals
    where poor and middle-class customers can walk in without any fear or burden of payment. We want to create such a noble image in the market, through a chain of hospitals where finance is not a concern when you are entering the hospital for any treatment. – Pritika Singh

    Prayag Hospitals Group – Inspiration

    Pritika was inspired from her parents. Her father is a renowned ENT and orthopedic surgeon, and her mother has always looked after the management and administration parts, so she got inspiration from them.

    When she was a child and her father used to do his OPD, Pritika used to look with curiosity at what he was doing. Her father used to sit with each patient for about half or one hour and explain to them every detail of the treatment or the disease. While she was growing up, she felt that the hospital and healthcare industry need to have such a system where one can give a lot of awareness to the customer which is lacking in the industry.

    I know a lot of people surf the internet nowadays before entering a
    hospital. By the time they see a doctor, they know a few terms, but they need proper guidance which only a specialist can give. – Pritika Singh

    The other side of the coin is people from underprivileged or poor socio-economic backgrounds, who are eligible for free health treatment but don’t know about the privileges or benefits they have got from the government. There are very few organizations that are spreading such awareness and theirs is one of them.

    Pritika’s parents are the first people with whom she shared her vision.

    Prayag Hospitals Group – Key strategies for successful business

    After joining the business, Pritika transformed the logo, tagline, and all other things that needed a rework because she wanted the brand to connect with her vision. The only strategy that they follow and are following till now is creating a one-to-one customer experience, giving a personal touch, and taking care that their service delivery or care includes Indian tradition and culture in doing business.

    To have a successful business, you also need to have a good working environment in your organization, and I make sure we specifically take care of the mental health of our employees. We try to create a personal repo with the employees so that they work in a comfortable and encouraging environment and perform better – Pritika Singh

    Prayag Hospitals Group – Social work

    At Prayag Hospitals Group, they have a special ward where they treat patients who are not very critical. They don’t charge doctor fees, nursing fees, or bed fees; only food and medicine costs are there. So, it becomes very affordable for somebody who comes from a poor socio-economic background and doesn’t have any benefit or support from the Government, or any medical insurance.

    Prayag Hospitals Group – Challenges

    At the beginning of her journey, she faced a challenge within the organization as the employees or staff were already working as per the vision of her parents, and then she entered with a different vision. A lot of people were not comfortable and had little belief in her. They thought that her vision is not complete or feasible or that what she is talking about is not practical. However, when you have belief in yourself, you can make others believe in you too.

    Another biggest challenge that I faced was in the form of typical stereotypical thinking that if your parents are doctors running a hospital, you also need to be a doctor to run the business. So, my parents took some time to gain that level of trust in me as I was from a management background. Despite a lot of rejection of my vision and ideas, in the beginning, I was able to build that trust with my employees as well as my parents. Another challenge that you face being a newcomer in the industry, and being ayoung woman is that people in the industry look at you with doubt. They havetheir own assumptions, but if you are confident about your capabilities, you canovercome every obstacle, and stereotypes and bust myths. – Pritika Singh

    Prayag Hospitals Group – Operating locations

    The hospital’s operating location is in Noida and Greater Noida, and they are also planning to come up with a hospital in West UP and Uttarakhand. They are also planning to expand their operations in Middle Eastern countries for their specialized branch – the department of holistic healing — where they talk about mental health. They work on mental health because India is a hub for the same.

    India’s healthcare industry in the next 5-10 years

    Pritika believes that the healthcare system is already in place, and it has seen a dynamic transformation in the COVID-19 pandemic recently. Digitization in healthcare has taken hospitals, even in tier 2 or 3 cities, to another level. However, there is a need to create more beds and encourage youths to enroll themselves in studying or choosing a career in the healthcare industry. The reason is that when thinking of increasing the beds, there is also a need for manpower to attend to more patients in the form of paramedical staff, support staff, doctors, and nurses. In addition, she thinks more hospitals should be introduced in smaller towns and cities so that people from these underserved areas can also get quality treatment.

    The healthcare sector is set for robust growth in the next 5-10 years, with the industry expected to reach a size of $50 billion in the country by 2025.

    The Government is working on all strategies to revolutionize the sector in the next few years by focusing more on innovation, technology, and R&D. She thinks this will help all those involved in the hospital industry by being able to offer more advanced forms of treatment and medication at an affordable cost. At the same time, the technological disruption in the industry cannot be ignored, considering the dramatic rise of telemedicine during the pandemic and the introduction of new-age technologies like AI and virtual/augmented reality.

    Advice to the new Industry Leaders

    The advice that I would like to give to newcomers is that healthcare
    is a noble industry where you can earn money and give back to society. Do not consider this industry only for making profits as we are engaged here 24X7 with the customers’ emotions along with the emotions of the staff, doctors, and all those who are involved in the business. We must have that noble vision when we are entering this industry. In the end, I would like to say that for an entrepreneur, your energy also counts. You have to match a high-vibration frequency environment, so you have to have that dynamic character with very high energy in order to sustain the business. If you can leave your comfort zone and are ready to work in a dynamic, fast-paced environment, then you can consider this field as an entrepreneur. – Pritika Singh

    Conclusion

    For an entrepreneur, energy also counts. You have to match a high-vibration frequency environment, so you have to have that dynamic character with very high energy in order to sustain the business. If you can leave your comfort zone and are ready to work in a dynamic, fast-paced environment, then you can consider any field as an entrepreneur.

    FAQs

    Who is the CEO of Prayag Hospitals Group?

    Pritika Singh is the CEO of Prayag Hospitals Group and she has been a game-changer in healthcare.

    When was Prayag Hospitals Group founded?

    Prayag Hospitals Group was incorporated on June 20, 1996.

    Where is Prayag Hospital located?

    Prayag Hospital is located in Sector 41, Noida, Uttar Pradesh 201301, India.

  • Perfume Lounge: Bringing International Fragrance Trends to India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Perfume Lounge.

    Fragrances form an essential part of everyone’s regular care routine. The fragrance market is dominated by a number of products.

    One of the most widely used product in fragnance market is perfume. Some of the major players in the perfume industries are Dior, Estee Lauder, Armani perfumes, Calvin Klein perfumes, etc.

    One of the promising startups in the same field is Perfume Lounge. Perfume Lounge was launched by Parvesh, Dipak, and Shivam with the aim of enabling the luxury of good quality fragrances to the Indian population at a normal rate.

    Read further to know more about the Perfume Lounge startup including its startup story, business and revenue model, products and services, funding, and more.

    Perfume Lounge – Company Highlights

    Company Name Perfume Lounge
    Founded November 2022
    Founders Parvesh, Deepak and Shivam
    Headquarters New Delhi, India
    Industry Retail Health and Personal Care Products
    Website www.perfumelounge.in

    Perfume Lounge – About
    Perfume Lounge – Industry
    Perfume Lounge – Founders and Team
    Perfume Lounge – Startup Story
    Perfume Lounge – Mission and Vision
    Perfume Lounge – Business and Revenue Model
    Perfume Lounge – Products and Services
    Perfume Lounge – Customer Acquisition and Growth
    Perfume Lounge – Challenges Faced
    Perfume Lounge – Fundings
    Perfume Lounge – Competitors
    Perfume Lounge – Future Plans

    Perfume Lounge – About

    Perfume Lounge is a value-driven brand focusing on bringing good quality perfumes to India at an average rate. They develop fragrances based on the latest international trends and then make them available in India at affordable prices.

    Perfume Lounge – Industry

    The Indian fragrance market is in rapid growth due to multiple factors. Earlier, the only fragrance noted was the healing scents introduced by Ayurveda. But in current times, the use of perfumes and deodorants has given a spike to the industry.

    According to “India Fragrance (Perfume & Deodorant) Market Outlook, 2027”, the fragrance industry is projected to cross INR 20,000 crores by 2027. The total market share is $3 billion and the serviceable available market for the industry is $1.68 billion. Perfume Lounge founders see themselves getting a 5% ($84mn) share of the market in the next five years (2027).

    Perfume Lounge – Founders and Team

    Perfume Lounge was launched by the joint efforts Parvesh, Deepak, and Shivam.

    Shivam Sood

    Shivam Sood - Co-founder of Perfume Lounge
    Shivam Sood – Co-founder of Perfume Lounge

    Shivam is the co-founder and CEO of the Perfume Lounge. He is responsible for the activities revolving around marketing and management. Shivam has been friends with Deepak for a good amount of time. Moreover, he has also worked with Deepak together on a digital marketing assignment in the past. And that’s how he was introduced to the startup.

    Parvesh and Deepak

    Parvesh and Deepak are the co-founders of the Perfume Lounge who are also responsible for product development. They both have an undeniable experience in the perfume industry for over 20 years by the means of their packaging-related businesses.

    Apart from this, they have worked together on other businesses too, and share a very close friendship with each other. The prime reason in starting the brand Perfume Lounge was their experience in the same field.

    Their team also includes a few mentors. Currently, they have 2-3 Mentors and Advisors on board. Perfume Lounge is being mentored in various areas such as Raising Investment, Art & Design direction, and Creating a strong supply chain + Operations.

    Perfume Lounge – Startup Story

    Parvesh and Deepak have been closely associated with the perfume industry in India for about 20 years. They have witnessed the evolution of the industry very closely. Their experience got them the belief that it is the correct time to launch a new brand in the Indian market.

    Parvesh has one of the leading private label companies for fragrances in India with extensive experience in launching perfumery products. The initial designs and development were all done in-house through his team in collaboration with the team at Perfume Lounge.

    With the finalization of the idea, during the launching period, Parvesh and Deepak found Shivam as the best candidate to venture into this project together. Shivam carries an undeniable experience in digital marketing and managing startups. All three of them together gave rise to another value-driven fragrance brand named Perfume Lounge.

    Perfume Lounge – Mission and Vision

    Today’s youth has access to all kinds of information including what the world has to offer in personal grooming and skincare. Although people are aware of what international brands bring to the table, they cannot purchase these products because they are quite expensive. Perfume Lounge wishes to bridge this gap and introduce these popular international fragrance trends to the Indian market at an affordable price.

    They see themselves to be a major fragrance player in the next three years. With the wish to dominate the online space for fragrances through the breadth and depth of their product portfolio.

    They also see some of their brands developing into full personal care and/or cosmetics brands with expanded product lines beyond fragrances. Perfume Lounge’s vision is to be one of the leaders in fragrances and personal care in the next five years.

    Purplle.com – Company Profile | Beauty Startup
    Purplle is a multi-brand beauty retailer selling cosmetic and wellness products. Know more about its company profile, business model, success story, etc.
    StartupTalkyAnik Banerjee

    Perfume Lounge – Business and Revenue Model

    Perfume Lounge works on the business model of a digital-first brand that sells all of its products on an online marketplace. They also follow the D2C model through their website. The price range for the current product is from INR 899- INR 1499 with a gross margin close to 75-80%.

    To have an upper hand on the business process. Perfume Lounge takes the help of a few software named Slack, G business Suite, Shopify, and Asana in its system.

    Perfume Lounge – Products and Services

    Perfume Lounge Website
    Perfume Lounge Website

    Perfume Lounge is a value-driven brand that offers a wide variety of fragrances based on the latest global trends. They believe that by finding the right balance between international trends and authentic Indianness, one can offer products that are uniquely designed for the market.

    They prefer to have the most extensive product portfolio to target different subsets within their target market. It is believed that by their data-driven and consumer-centric approach one will be able to develop products that will resonate strongly with the target market.  

    Some of the popular product lines sold by Perfume Lounge are Taboo, Noww, Gin & Tonic, Designer Club, and Syndicate. They are also looking forward to introducing an extensive range of perfumes with different pack sizes.

    Perfume Lounge – Customer Acquisition and Growth

    Perfume Lounge was launched as an online platform. From there, it covered the path of getting the first 100 customers very quickly because of the help of other leading e-commerce platforms such as Amazon, Nykaa, and Flipkart.

    Scaling up from the existing volume requires investment in the process of building brand awareness and also exploring all the options available for e-commerce. Perfume Lounge is currently working on the same process to build its product lines while simultaneously creating its presence across all the platforms.

    Perfume Lounge – Challenges Faced

    The biggest challenge faced by Perfume Lounge was its distribution. To overcome it, they decided to follow the digital-first strategy for the brand to build itself before actually starting with the offline distribution stores.

    Another challenge faced by them is a high customer acquisition rate on the online distribution platform. To overcome it, they are trying to build the brand continuously with a data-driven approach, especially in terms of marketing and distribution.

    Their recent most successful marketing campaign was the black Friday sale. During which, the company saw a huge spike in its sales.

    Perfume Lounge – Fundings

    In June 2022, Perfume Lounge raised an amount of 2 crores through angel investors in the Seed round.

    Date Stage Amount Investors Name
    15-06-2022 Seed INR 2 Crores Deepak Agarwal and Parvesh Bareja (Angel Investors)

    Perfume Lounge – Competitors

    Perfume Lounge sees Bella Vita Luxury, Villain, Wild Stone, Beardo, Skinn, Carlton London, Layer shot, and Engage, Man company as its competitors.

    Perfume Lounge – Future Plans

    Perfume Lounge is expanding its offline base with its own kiosks in various malls across India. They are also in talks with large distributors to expand into general trade. Perfume Lounge is also in talks with other complementary brands to collaborate for the purpose of product placement.

    They are also looking forward to launching new lines of products in the coming months while slightly expanding into the beauty and personal care space. Perfume Lounge is also looking forward to launching a different range of products starting from INR 140.00.

    Conclusion

    The perfume Lounge is Fragrance based product selling brand created with the aim of bridging the gap between the Indian population and the expensive products sold by international brands.

    The brand was started by three friends named Shivam, Deepak and Parvesh. Its vision is to become one of the major leaders in the fragrances and perfume industry in the upcoming five years.

    FAQs

    The top 5 most popular perfume brands in India are Engage, AXE, Park Avenue, Denver, and Fogg.

    Is Perfume Lounge an Indian brand?

    Yes, Perfume Lounge is an Indian-grown startup with its headquarters placed in New Delhi, India.

    Who are the founders of Perfume Lounge?

    Perfume Lounge was founded by Shivam, Deepak, and Parvesh.

  • Accenture Success Story – Largest Consulting Firm in the World

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    In today’s world, technology has been a significant catalyst for a lot of change that we are experiencing daily. The world is now completely digital. Modern mornings begin with us having a check on our notification tab on our phones, and the day is wrapped up by finishing off all our tasks on our devices followed up by setting the alarm for the next day. The ability to “Work from home” is made feasible by electronic devices and technology, which we were bound to follow as per the covid circumstances, but now is a choice of most working professionals. All of it, at our fingertips, so comfortably, is possible because of technology that keeps updating itself every day.

    Accenture is a multinational management consultancy and professional services firm that provides consulting, marketing, technology, digital and operational services. It was founded on September 1, 2009, in Dublin, Ireland, and is a Fortune Global 500 business.

    Accenture-About
    Accenture- Industry Details
    Accenture-Founders & Team
    Accenture-Startup Story
    Accenture-Name, Logo, and Tagline
    Accenture-Mission, and Vision
    Accenture-Business Model
    Accenture-Revenue Model
    Accenture-Funding, and Investors
    Accenture-Investments
    Accenture-Acquisitions
    Accenture-Competitors
    Accenture-Future Plans

    Accenture-About

    Accenture provides Strategy and Consulting, Technology and Operations services, and Accenture Song, combining unrivaled knowledge and specialized capabilities across more than 40 sectors. These services are all supported by the greatest global network of Advanced Technology and Intelligent Operations centers. Every day, its 721,000 employees fulfill their promises of both human and technological inventiveness, providing services for clients in more than 120 countries. To generate value and shared outstanding customer experiences, employees, shareholders, partnerships, and communities, the organization embraces the power of change.

    Production and Services provided by Accenture are as follows:

    • Artificial Intelligence
    • Business Process Outsourcing
    • Metaverse
    • Application Services
    • Automation
    • Business Strategy
    • Change Management
    • Cloud
    • Data & Analytics
    • Digital Commerce
    • Digital Engineering & Manufacturing
    • Ecosystem Services
    • Finance Consulting
    • Infrastructure
    • Marketing
    • Mergers & Acquisitions
    • Operating Models
    • Supply Chain Management
    • Sustainability
    • Technology Consulting
    • Technology Innovation
    • Zero-Based Transformation

    Accenture- Industry Details

    The IT services sector offers a range of products and services that assist businesses in managing and improving their information and operational operations. Managed services, security services, data management, and cloud computing are all part of the larger IT services business.

    • In 2022, the market for IT services is anticipated to generate US$1,114.00 billion in revenue.
    • The IT Outsourcing market category is expected to have a market value of US$395.00 billion in 2022.
    • By 2027, the market volume is anticipated to reach US$1,570.00 billion, representing an annual growth rate of revenue of 7.10% (CAGR 2022-2027).
    • In the market for IT services, the average Spend per Employee is anticipated to reach US$322.30 in 2022.
    • In comparison to other countries, the United States will produce the highest revenue (411.80 billion US dollars in 2022).

    Accenture-Founders & Team

    Arthur E. Anderson,Clarence DeLany & Steve Wick
    Arthur E. Anderson, Clarence DeLany & Steve Wick

    In 1989, Arthur E. Andersen, Clarence DeLany, and Steve Wick established Accenture.

    Arthur E. Andersen

    Arthur Edward Andersen (May 30, 1885 – January 10, 1947) was a Scandinavian-American accountant who founded Arthur Andersen LLP (now Accenture).

    Clarence DeLany

    Accenture was also co-founded by Clarence DeLany.

    Steve Wick

    Steve Wick is Accenture’s Founder and CEO of Content Aggregation and Content Analytics Platform (IT Agility).

    More team members of Accenture include :

    • Ammy Anderson – CEO
    • Alex Pachetti – Chief of Staff to the Chief Executive Officer
    • Alexis Morel – Chief Executive Officer
    • Alix Hetteling – ANZ SAP CFO & EV Practice Lead
    • Amandeep Chhina – Team Lead (Management Consultant Level C)
    • Amrita Waingankar – Chief Medical Officer
    • Andrew Vo – Chief Human Resources Officer – Growth Markets
    • Annette Rippert – Group Chief Executive – Strategy & Consulting
    • Arlin Pedrick – Chief Security Officer
    • Arturo Pasarn – Chief Agile Scrum Master

    Accenture-Startup Story

    The history of the firm spans more than 60 years, starting with its early years as a pioneer in the emerging field of information technology in the 1950s and ending with its current status as a Fortune Global 500 industry leader. Initially, Arthur Anderson’s business and technology division was Accenture. The company is credited for installing the system UNIVAC I computer and printer in 1953, which is said to have been the country’s first usage of a computer for business purposes.\

    The Andersen Worldwide Society Cooperative split up Arthur Andersen and Andersen Consulting in 1989.  After the arbitration with the International Chamber of Commerce was resolved in august 2000, Andersen Consulting severed all contractual links with AWSC and Arthur Andersen and paid the sum of $1.2 billion to Arthur Andersen. Andersen Consulting changed its name to “Accenture” on January 1, 2001, which is said to imply “Accent on the future.” As the winner of an internal contest, Kim Petersen, a Danish employee from the business’s Oslo, Norway, branch, proposes the name “Accenture.”

    Accenture’s initial public offering (IPO) was conducted in July 2001 for $14.20 per share on the NYSE, with Goldman Sachs and Morgan Stanley serving as the primary underwriters. The price of Accenture shares at the day’s end was $15.17; the day’s high was $15.25. Accenture raised over $1.7 billion on the first day of the IPO.

    Accenture-Name, Logo, and Tagline

    Accent on the future is where the word “Accenture” comes from. Kim Petersen, a Danish worker from the business’ Oslo, Norway, office, won the internal contest and came up with the name “Accenture.”

    Accenture’s tagline says, “We make change work for you.”

    Accenture-Mission, and Vision

    Accenture’s mission statement says, “helping our clients create their future.”

    Accenture’s vision statement says, “To become one of the world’s leading companies, bringing innovations to improve the way the world works and lives.”

    Accenture-Business Model

    Customer Segment – Accenture’s business strategy is mass market, with no distinction made between different types of clients. The business targets all categories of businesses, including mid-sized businesses, major corporations, and governmental entities, with its solutions.

    Value Proposition – Accenture provides four main value propositions: brand/status, innovation, personalization, and accessibility. The business fosters accessibility by providing a variety of alternatives. It has up to $2.5 billion invested in new technologies and acquisitions, allowing it to expand its service offerings with a wide range of new capabilities. Through its expertise and focus on certain services, the organization provides personalization.

    It offers local execution and market relevance in every country where it has operations, which total over 120. Additionally, it works in more than 40 different industries, and more than 50% of its employees are either connected with a particular market or have industry certifications. This enables it to offer counsel that is very individualized.

    The business prioritizes innovation highly. It has an entity for research and development called Accenture Technology Labs that seeks and creates new technologies. Additionally, it runs the Accenture Institute for High Performance, a program aimed at giving clients access to cutting-edge, commercially viable insights and solutions. Due to its success, the business has built a strong brand.

    With more than 375,000 people servicing clients in more than 200 locations across 120 countries, it is the largest consulting business in the world in terms of sales. It describes itself as the largest independent provider of technology services and counts Microsoft, HP, Oracle, and SAP among its illustrious clientele.

    Accenture’s business plan includes creating and delivering services that help clients solve problems.

    Accenture-Revenue Model

    Accenture has two sources of revenue :

    • Outsourcing – Revenues from company functions or client systems that are transitioned or managed through the use of services and resources are known as outsourcing revenue.
    • Consulting revenues – Profits from services such as management consulting and systems integration.

    Accenture-Funding, and Investors

    Date Round Amount Lead Investor
    Oct 1, 2018 Grant $6M Youth Business International

    Accenture-Investments

    Date Organization Name Round Amount
    Dec 16, 2021 HomeAssist.ph Grant $11.2K
    Feb 2, 2021 InvestCloud Private Equity Round –
    Nov 2, 2020 SkyHive Series A $8M
    Sep 24, 2020 Ripjar Series B $36.8
    Jan 9, 2020 ACCES Employment Grant CA$1.1M
    Dec 17, 2019 TradeIX Series B –
    Dec 11, 2019 Digital Asset Series C $35M
    Oct 30, 2019 Upskill Venture Round $7.6M
    Mar 26, 2019 Vlocity Series C $60M
    Feb 28, 2019 P97 Networks Series B $5M

    Accenture-Acquisitions

    Acquiree Name About Acquiree Date Amount
    ALBERT ALBERT offers businesses analytics and consulting services to assist them in their business decision-making. Nov 15, 2022 –
    Blackcomb Consultants Blackcomb Consultants develops enterprise system & cloud-managed solutions as well as offers production support services to insurance firms. Oct 4, 2022 –
    Inspirage Inspirage is a company that provides supply chain solutions for businesses. Sep 6, 2022 –
    Carbon Intelligence Carbon Intelligence provides a strategic roadmap, programs, and services to help organizations move towards a zero-carbon economy. Sep 1, 2022 –
    MacGregor Partners MacGregor is a supply chain software and consulting firm that leverages technology to ensure our client’s products keep the world in motion. Sep 1, 2022 –
    YSC Consulting YSC provides leadership strategy consulting services. Aug 9, 2022 –
    Sentia Sentia manages applications for insurance companies and other companies that require secure hosting services. Aug 2, 2022 –
    Tenbu Tenbu is a company specialising in the development and implementation of the best solutions to support the decision-making of its clients. Aug 1, 2022 –
    Solvera Solutions Solvera Solutions delivers innovation and value to our clients throughout western Canada. Jul 25, 2022 –
    Eclipse Automation Eclipse Automation is a leading supplier of custom automated manufacturing equipment. Jul 21, 2022 –

    Accenture-Competitors

    The top competitors of Accenture include IBM, PwC, Tata Consultancy Services (TCS), Capgemini, Deloitte, Cognizant, SAP, and DXC Technology.

    Accenture-Future Plans

    Strategy & Consulting, Interactive, Technology, and Operations will be the four services into which Accenture will divide its industry-leading capabilities. Instead of using operational groups, the corporation will manage its operations via three geographical markets: North America, Europe, and Growth Markets. Accenture will keep targeting certain industries and grow its international industry programs. Accenture will alter its leadership at the same time and broaden the composition of its Global Management Committee to include more executives from its service and regional markets.

    Accenture is undertaking these improvements at a time when its clients are experiencing unheard-of change. Technology and digital are increasingly essential to business success, driving the demand for constant innovation and enterprise-wide change. Due to the dissolving of conventional industrial boundaries caused by digital disruption, cross-industry competence is essential. The convergence of location, industry, and technology is where this disruption and other developments are taking place.

    Given these trends, Accenture is becoming more agile in order to offer its clients a distinctive variety of services, from strategy to operations, with a strong emphasis on digital capabilities. Applied intelligence, extensive industry, cross-industry, and functional knowledge are all present in these services. Accenture will also quicken innovation by fusing the local and the global in a seamless manner, utilizing its unrivaled network of more than 100 innovation centers, and collaborating even more closely with its ecosystem partners to develop quick-value solutions. These adjustments will strengthen the company’s position as a top partner for innovation and transformation.

    Accenture’s shift to the new strategy during the past six years, including digital, cloud, and security, has shown an unequaled capacity to spot and seize fresh possibilities in the most important, fastest-growing segments of the industry. The goal of these adjustments is to improve the company’s capacity to foresee customer requirements and market shifts.

    FAQs

    Who is the CEO of Accenture?

    Julie Sweet is the CEO of Accenture.

    What does Accenture do?

    Accenture provides digital, cloud & security services.

    Where is the headquarters of Accenture?

    The headquarters of Accenture is in Dublin,Ireland.

  • How Drinks Helped Dunkin’ Become a $9 Billion Empire

    Food is the most basic necessity of life. It has been like that since the beginning of time and life. For ages, we humans have tried to figure out a lot of stuff and eventually provide food for our society. As society grows as a whole, we see change everywhere. Even in the food business. Food is not just a basic necessity anymore, it has outgrown that definition of medieval times. Food is now taste and experience in the modern world and not just some source of nutrition and fuel for work.

    Of all that has happened to food, one thing is supremely visible. Food has become faster, its chain has been becoming faster and faster. People want it fast and now without compromising the quality of food. Fast food stores like Mcdonald’s, and Domino’s are the new kitchen for the young and fast-living generation. Here in this article, we will talk about one such food joint. It is famous and has evolved so much in its lifetime and continues to evolve and reinvent the wheel every time something change in society and behavior. The name is Dunkin Donuts, the famous donut joint that got rid of the donuts from its name and its menu recently in 2018. Let us see why they left the donut alone and moved on with the beverage rage in the world.

    The Name
    Rebranding
    The shift to Beverages
    Beverages Expansion
    Evolution since Inception
    Conclusion

    The Name

    Dunkin Donuts is a popular name, it is almost everywhere in the market these days. You go to a mall and you see DD, you go to a nearby market, and you see it there too. They are a fast food chain that primarily caters to its customers with donuts and supplement beverages. These beverages could include a range of options, from cold coffee to shakes to tea.

    It took its steps in the market in 1948 and since then it is one of the most famous and most liked brands by foodies. Donuts were famous in the past as they were fast to prepare and eat. These were the most common breakfast around that time. War soldiers and when they returned to their homeland, were given these to quench their hunger. Slowly from that culture, donuts picked up and quickly moved to the general public and became a hit breakfast. This fashion in breakfast habits turned out a seed for ideating dunkin’ donuts into what it is today. Started by restaurateur William Rosenberg, it is today one of the most valuable fast food businesses with franchises that can be situated all over the world.

    Starting from a humble donut and coffee on their menu they moved to more lines of business. Now they serve coffee, burgers, wraps, and everything in between. They have their game in and around 42 countries of the world, which is pretty insane. This is an example of business around the morning ritual of people who love their cup of coffee and any beverage that they could think of. Caffeine is fuel for many people and others just want to pour something into the neck, this is where Dunkin comes into the picture. A one-stop destination to quench every sort of thirst.

    Rebranding

    The starting was good but the late time was not so good. Dunkin saw some trends in the food market and the behavior of customers. This made them rethink some of their strategies, or even shift their entire focus to one or more lines of product. Let us see how they got to know the shift in preferences and later shifted to a whole new business sphere. This was considered one of the biggest business shifts in this line of business and Dunkin is applauded for the same.

    Dunkin has always been about business and food combined. They know when something is not fit with food and behavior and then they change that. Starting in 2009, Dunkin noticed that the sales of donuts were repeatedly slowing down. On the other hand, the beverage side was getting heavier and heavier every day. This made them think about their strategies for the future. So they decided to put more weight on the beverages on their menu. That is what they did and saw great results. Let us see how much and how.

    Over the year 2009 to 2019, Dunkin has gone through a lot of changes and branding, and rebranding. With all that rebranding, the food joint has been able to benefit and has incorporated more and more branches into its belt. With beverages at their side, They went from having 6000 stores to adding 3600 more branches to their franchise list. Thus, making them 9630 in 2019. Moving from all sorts of donuts and stuff to beverages mainly, This was not an easy shift to make but somehow the company took it. This was a slow and tedious process but what we see now is one of the biggest business moves that shifted the company from dying to flying numbers. Anything could go wrong but this move made billions not millions. Let us see how the shift actually happened and what were some of the reasons behind this shift in business.

    The shift to Beverages

    In the year 2018, Dunkin Donuts decided to drop the donut from its name and move on with beverages mainly and supremely. This move came after the fact that out of all the revenue, about 60% was coming from the beverages side of the total menu. This made them drop the donut in 2018. There were several reasons why beverages were becoming the new rage in the new century. Let us see some of the most noticed reasons –

    First, Coffee – Coffee was all the rage (still is) at the time. The new generation is just some people with short attention spans running on less sleep. Which makes them people who would jump on caffeine to power them or fuel them. This fuel can most abundantly be found in coffee. Coffee is easily available, it is cheaper than others, and has fast and rapid consumption. This built-in coffee demand led to an increase in the Dunkin business of beverages. So people would just come and drive through with a coffee cup in their hands. Mornings are always like this for people in the operating areas of Dunkin. Thus, leaving or lessening donuts was probably the most straightforward way to look at this new trend.

    Caffeine is Addictive – As this new beverage, coffee got to the taste of people, they all got addictive. Caffeine is the prime ingredient in coffee and it is not some surprise that it is addictive. As more and more people got the hit of caffeine, that became an addictive habit.

    Consumer Habits – This was the time when Starbucks was expanding its business operations all over. The coffee business is a habit business and Starbucks was building customer buds for a long time now. Dunkin really thought to benefit from this effect in the market and tried selling cheaper expressions to the public. With advancements in its beverage menu, it provided more and more beverages to its customers to build a habit in them to ditch Starbucks and eventually save some bucks.

    Beverages Expansion

    Dunkin knew that about sixty percent of its revenue comes from selling beverages. These were fast and easily made donuts, so they thought about getting rid of the donut and continuing with the beverages section. Over the next few years from 2009, they built more and more beverages to cater to its customers. This was also an effect of fighting with Starbucks and lurking customers from their side. In those years, they introduced many drinks and beverages that were cheaper and better than Starbucks. This move also proved to be beneficial later as people would like to come and go take a beverage. It is fast and you could get it on the go.

    Evolution since Inception

    Donuts were the prime show stopper for Dunkin Donuts since the inception of the store in 1948. Dunkin was started by William Rosenberg. Rosenberg was a restaurateur and wanted to start a chain of stores for something that is fast and can be easily eaten. Not a fine dining restaurant but a quick meal sort of place. Thus, came the idea of Dunkin Donuts. It was a store made for donuts and beverages like tea and coffee. The name comes from the fact that people used to dunk donuts into tea and other beverages before putting them in their mouths. So the name stuck and it became ‘Dunkin Donuts’

    After the inception of donuts, they grew, as people wanted those quick meals a lot. It was good for the business until it was not. Eventually, they got to know that beverages were more famous than donuts and could easily influence sales for them in the future. So they decided to drop the donuts and move to beverages. Moreover, they increased the offerings on their menu and provided their customers with more flavors and tastes to choose from. This was a good move and was responsible for the multifold growth of the franchise. It was fast to take, easy to carry around and it just stuck with people. This rebranding helped them move from having 6000 stores to having 9630 stores in 2019. Which is pretty much good growth.
    Then came the covid 19. The virus attack in 2019 halted everything all over the world. Every business was affected and Dunkin too had some rough days. As people moved to a model of working from home, their breakfast habits changed. So, people began making breakfasts for themselves and stopped ordering the basic Dunkin order. As this picked up later in the year, Dunkin reported a cut in sales and revenue. This was a clear effect of the coronavirus pandemic. As the virus changed eating habits, new habits were formed too. Like that of evening snacking.

    Evening snacks which were not mostly covered by Dunkin, they now got involved. Soon after the pandemic and even towards the end of the pandemic, markets faced something. People begin to order Dunkin ‘in the evenings. This proved good for the business but eventually faded away as old habits kicked back in. Soon people were back to the normal routine of having breakfast at the Dunkin.

    Looking back we can track that Dunkin went from serving coffee and donuts in the 1950s to a big shift in menus. They moved to more and more beverages. They dropped donuts off the name and also the menu. They moved to the beverage market and then started to control and dominate the market in that sphere. In a report by NPD, it was reported that Dunkin’s share of the coffee market was a whopping 58%. On the other hand, other brands like Starbucks and everybody else had a combined share of 42%. This was the effect of Dunkin’s focusing on only beverages and making them their specialties.

    With advancements in business etiquette, they were also faced with franchising opportunities. They had a lot of deals and people wanted to start a Dunkin for the return on investment. So they were flooded with franchises.
    With all these rebrandings that took from 2009 to the year 2019, they went from having 6000 stores to more than 9650 stores. Their share in the beverages market grew from 60% to 70%. They were the topmost coffee sellers in the year 2011 in the whole country. In 2011 they had about 6800 locations which were focussing on beverages and breakfast like that.

    Conclusion

    A famous name in the fast food chain market, Dunkin made its appearance in the markets in 1948. William Rosenberg, who was the founder of Dunkin Donuts, thought of starting something which catered to quick customers. Something that was not a fine restaurant but more of a breakfast option for the consumers. That was how the company was born.

    Since its inception, it went on a ride to change and edit and re-edit its menu and business strategies. They went from selling donuts with coffee in the 1950s to focusing more on beverages.  Then they left the donut alone and cut it out from their name in 2018. This was by far the best decision that Dunkin ever made since its inception. Moving into the beverage line, their profits and revenue multiplied. Their franchises rose by a significant number and their business got through the roof. The reason is that coffee is love for people and caffeine is highly addictive. Also, Dunkin now not only serves coffee but a hundred more beverages and people love to drown themselves in choices. This single move to the line of beverages made this business a billion-dollar machine.

    FAQs

    Who owns Dunkin?

    Dunkin is owned by Inspire Brands.

    Who is the CEO of Dunkin?

    David Hoffmann is the CEO of Dunkin.

    Where is the headquarters of Dunkin?

    The headquarter of Dunkin is in Massachusetts, United States.

  • HashiCorp – Building Business Infrastructures through Open Source Cloud Platforms

    Company Profile is an initiative by Startup Talky to publish verified information on different startups and organizations. The content in this post has been approved by HashiCorp.

    The world is getting cloudy nowadays. The cloud seems to cover every nook and corner of the world. Yes, cloud services are peeking their way into every business activity. It creates a platform for new businesses to emerge. For some, the need for the cloud is an option but for certain businesses, it is certain. As far as the world relies on technology, computing, and virtual businesses, the growth of cloud technology is undeniable.

    Many cloud establishments like cloud kitchens, cloud security, etc. are showing up in the modern world. Proper infrastructure is necessary for any business to run perfectly and this serves as a basic rule with no exceptions. Creating this infrastructure is a challenging task as it demands time and perfection. As a result, there emerged a few software companies that address these challenges via their open-sourced and cloud-based tools.

    One such software company is HashiCorp Inc. which was established in 2012 in the US. It offers various business infrastructure-related solutions like software development, maintenance, security, error detection, task management, and various other software and cloud-related services through its platforms. This article covers the complete success story of HashiCorp, its funding, acquisitions, founders, future plans, and the challenges faced by the company.

    HashiCorp – Company Highlights

    Company Name HashiCorp Inc.
    Headquarters San Francisco, California
    Founders Mitchell Hashimoto and Armon Dadgar
    Founded 2012
    CEO Dave McJannet
    Revenue $320 million (2021)
    Valuation $16.2 billion
    Website www.hashicorp.com

    About HashiCorp
    HashiCorp – Founders and Team
    HashiCorp – Startup Story
    HashiCorp – Mission and Vision
    HashiCorp – Name and Logo
    HashiCorp – Business and Revenue Model
    HashiCorp – Employees
    HashiCorp – Challenges Faced
    HashiCorp – Products
    HashiCorp – Funding, and Investors
    HashiCorp – Acquisition
    HashiCorp – Growth
    HashiCorp – Competitors

    About HashiCorp

    HashiCorp is a SaaS platform that helps businesses in developing their infrastructures in the cloud. The software infrastructure model that HashiCorp builds helps companies to focus on the major business activities instead of their internal framework. This platform not only concentrates on technology but also pays attention to the real-world problems faced by any cloud-based business.

    HashiCorp was established in 2012 in San Francisco, California. The company has customers from across the world. Certain huge and popular companies like Shopify, GitHub, Yahoo Japan, KeyBank, Ferguson, Comcast, and Pandora are said to use HashiCorp. This company has over 1500 employees from around the world with over 35,000 user group members and 100 million software downloads.

    HashiCorp – Founders and Team

    The following are the founders and other key people who serve to be the pillars of HashiCorp:

    Armon Dadgar,Mitchell Hashimoto and Dave McJannet
    Armon Dadgar,Mitchell Hashimoto and Dave McJannet

    Mitchell Hashimoto

    Mitchell Hashimoto is the Co-founder of HashiCorp. He played a significant role in the development of most of the HashiCorp tools like Vagrant, Vault, Nomad, etc. Mitchell earlier served as the CEO and CTO of the company. He graduated BS in Computer Science from the University of Washington. During his college, Mitchell Hashimoto worked as a developer and operations engineer in CitrusByte and Kiip respectively.

    Armon Dadgar

    Armon Dadgar is the other Co-founder and the current CTO of HashiCorp. The design and implementation of most of the HashiCorp platforms have a touch of Armon Dadgar. His passion for cloud infrastructure and technology got him involved with Mitchell Hashimoto to co-found HashiCorp. He is also a graduate of the University of Washington.

    Dave McJannet

    Dave McJannet is the Chief Executive Officer of the company. He is a graduate of McGill University and has an excellent work experience in management and cloud platforms. His 20 years of experience include his employment in GitHub, Hortonworks, VMware, and Microsoft.

    Navam Welihinda is the Chief Financial Officer of HashiCorp. He left his position as the Vice President of the company in 2021 to take up his new role as the CFO. He is a graduate of Dartmouth College, New Hampshire. Before joining HashiCorp, Navam served as the Senior Director of Finance in Deem, Inc. Later he became the VP and head of finance in Compose.io which was later acquired by IBM.

    HashiCorp – Startup Story

    The two friends, Mitchell Hashimoto and Armon Dadgar met each other in 2008 at the University of Washington during their undergraduate years. They were placed in the development of a project called ‘Seattle’. This project was to formulate a public cloud technology for companies like Amazon, Microsoft, and Google. Since they were new to this and even the cloud itself was a new concept, there came loads of problems in the development and hence they abandoned it.

    After this, Mitchell and Armon moved to San Francisco and worked together at a mobile ad company. Years later, they again came across cloud technology and realized it has a market in the future. The problems they faced years ago still existed and they decided to provide a solution to those. As a result, Mitchell Hashimoto left his job in the ad company and started HashiCorp in 2012. Armon Dadgar joined the startup in the next year and as one, they started providing automation tools and cloud infrastructure for organizations adopting multi-cloud and on-premises working conditions.

    HashiCorp – Mission and Vision

    HashiCorp operates with long-term and sustaining principles that help the company and its environment to grow and work better. It lists its principles as integrity, kindness, pragmatism, humility, vision, execution, and communication. HashiCorp aims at “solving some of the hardest, most important problems in infrastructure management, with a goal of helping organizations create and deliver powerful applications faster and more efficiently”. Once-in-a-generation company is what HashiCorp calls itself as it enters the workflow instead of technology and empowers and provides solutions to organizations around the world.

    The name HashiCorp could be derived from the name of its founder Mitchell Hashimoto since he was the one who initially established the company in 2012. Armon Dadgar later joined this software infrastructure startup.

    The logo of HashiCorp has an ‘H’ surrounded by a border. It overall resembles a hexagon.

    HashiCorp – Business and Revenue Model

    HashiCorp provides its software and tools through open-source for organizations to strengthen their infrastructure. Most of its tools are freemium-based while others are offered on a charge or in enterprise packs. Vagrant, Packer, Consul, Vault, Nomad, Terraform, Boundary, and Waypoint are open-source tools while Vault, Terraform, Consul, and Nomad have enterprise and paid plans too. HashiCorp believes that offering open-source tools helps businesses to innovate, develop their infrastructure and solve problems and in turn, ensures the growth of the business ecosystem.

    HashiCorp – Employees

    More than 1500 employees work for HashiCorp as of today. It is a remote-oriented company and asserts to have over 1000 employees working from different parts of the world. HashiCorp believes that this practice helps them employ the best talents from around the world.

    HashiCorp – Challenges Faced

    HashiCorp suffered a Supply Chain Attack in April 2021. Hackers breached the HashiCorp networks through Codecov, thus launching a cyber attack. Although their presence was there for only a limited time, the credentials of HashiCorp’s customers got leaked. The company reacted quickly by nullifying its private signing key and replacing it with a new one.

    HashiCorp – Products

    The following are the products developed and marketed by HashiCorp:

    Vagrant

    Vagrant helps you to create a coherent and portable software development environment on cloud technology in a single flow of work. This increases resilience and productivity in the organization.

    Waypoint

    Developers can use Waypoint to mobilize, manage and monitor applications on various platforms in the given infrastructure. Build, deploy and release is what it takes to launch an application in Waypoint.

    Nomad

    Nomad helps in the optimum utilization of the application by reducing overheads and maximizing production. It efficiently manages workloads in group tasks.

    Consul

    Consul uses service mesh and DNS-based service patterns to automate and securely connect the networking across various cloud platforms. It can even detect failures on the cloud network.

    Terraform

    Terraform provides infrastructure facilities to organizations adopting the cloud. It assists them in increasing productivity, and risk reduction and ensures a smooth flow of business across various networks.

    Packer

    Packer is an open-source tool that helps in creating machine images of any type from the source configuration. Packer can automatically build these images from a single source.

    Vault

    Vault helps in safeguarding your sensitive information through encryption keys, tokens, certificates, and passwords. It protects business data from breaches and leaks.

    Boundary

    Boundary provides extreme security to data even in the host location and zero-trust environments. Access to the protected data is identity-based and you don’t have to uncover your network or manage credentials.

    HashiCorp – Funding, and Investors

    A sum of $349.2 million was secured by HashiCorp from the investors over the years. It went through seven funding rounds in order to procure this amount. HashiCorp also launched its IPO in December 2021 under NASDAQ and raised $1.2 billion from it. The following is the list of all the funding rounds and the name of the investors of HashiCorp:

    Date Funding Round Amount Name of the Investors
    March 1, 2021 Secondary Market – Employee Stock Option Fund
    March 16, 2020 Series E $175M GGV Capital, Redpoint, True Ventures, Mayfield Fund, IVP, Franklin Templeton Investments and two others
    November 1, 2018 Series D $100M IVP, GGV Capital, Redpoint, True Ventures, Mayfield Fund and Bessemer Venture Partners
    October 24, 2017 Series C $40M GGV Capital, Redpoint, True Ventures and Mayfield Fund
    September 7, 2016 Series B $24M GGV Capital, Redpoint, True Ventures and Mayfield Fund
    December 10, 2014 Series A $10.2M GGV Capital, True Ventures, Mayfield Fund and Haystack
    October 29, 2013 Seed Round – Haystack

    HashiCorp – Acquisition

    It was earlier announced that HashiCorp acquired a SaaS platform named Vektra in June 2016 for an undisclosed amount. Like HashiCorp, Vektra is also involved in helping businesses build software infrastructures and management tools. It was founded in 2014 and is headquartered in the San Francisco Bay Area.  But the current status of this acquisition and the operatives of Vektra remains unknown.

    HashiCorp – Growth

    After their initial experiences in cloud technology, Mitchell Hashimoto founded his own company HashiCorp in 2012 where Armon Dadgar joined later. It was just the two founders for the first two years who laid the foundation for the company. They employed their first employee in 2014 and now, there are over 1500 of them working behind HashiCorp’s growth.

    The vision and the growth of HashiCorp attracted more investors and investments with every funding round. The company also started spreading its business operations in foreign lands like Europe, Japan, etc. With the launch of its IPO in December 2021, HashiCorp reached a valuation of over $15 billion.

    The products and tools of HashiCorp have achieved qualitative and quantitative growth over the years. The first product, Vagrant, was developed before the company’s establishment. After incorporating HashiCorp, the company launched a couple of new products and tools every year, starting in 2013. Certain tools even got upgraded and enhanced over the years. The quality service these products offer to the customers carries a huge credit in HashiCorp’s current prosperity in the global cloud market.

    HashiCorp – Competitors

    The following are the top competitors of HashiCorp:

    Canonical

    Canonical is an open-source software company based in the United Kingdom. This company publishes Ubuntu and other software and services surrounding it. Canonical has developed several projects and tools to meet the needs of its customers. This company was established in 2004 and today operates in over 30 countries around the world.

    Puppet

    Puppet is a management tool for software configurations that uses its own language to define its format. It was established in 2005 and runs on Windows, Linux, and Unix operating systems. It is an easy-to-use platform and doesn’t require excessive programming knowledge to operate it.

    Red Hat

    Red Hat is an open-source software enterprise that is a subsidiary of IBM. It was founded in 1993 and operates its business activities worldwide. Red Hat also provides services like virtualization, management service, consultant service, middleware, storage, etc. The company quickly delivers services cost-effectively in the required infrastructure.

    GitHub

    GitHub is another software platform that helps in storing, monitoring, and participating in various projects. This company claims to have over 83 million developers, who together are responsible for the company’s growth. GitHub is a wholly-owned subsidiary of Microsoft since October 2018.

    FAQs

    What are Hashicorp products used for?

    Hashicorp products are used for Collaboration & Automation of IT infrastructures.

    Are Hashicorp & AWS used together?

    Hashicorp is a partner service by AWS.

    Is Hashicorp a coding language?

    Hashicorp is a configuration language commonly known as HCL

  • Powerland – An Indian Startup Making One of the Fastest Electric ATVs in the World

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Powerland.

    The increment in pollution due to the use of vehicles is increasing concerns. To overcome this, India is looking forward to introducing electric vehicles safely on the road. With the same concern, the introduction of electric ATVs is positively revolutionizing the sustainable mobility industry worldwide.

    A young entrepreneur from Goa, Tej Naik has successfully introduced electric ATVs not only in India but worldwide through the startup named Powerland. However, the first product of Powerland was not an electric ATV but a diesel-powered Agro Tractor Vehicle.

    Continue ahead to know more about Powerland details including its business model, revenue model, startup story, logo and tagline, and other similar details.

    Powerland – Company Highlights

    Company Name Powerland Agro Tractor Vehicles
    Headquarters Goa, India
    Industry Automotive Industry
    Founders Tej Naik and Narayan Naik
    Founded On 15th January 2014
    Website www.powerlandatv.com

    Powerland – About
    Powerland – Industry
    Powerland – Founders and Team
    Powerland – Startup Story
    Powerland – Mission and Vision
    Powerland – Logo and Tagline
    Powerland – Business Model
    Powerland – Products and Services
    Powerland – Growth
    Powerland – Fundings
    Powerland – Competitors
    Powerland – Future Plans

    Powerland – About

    Powerland is an Indian-grown ATV-producing firm made with the goal of providing sustainable mobility for farmers and sports lovers. The firm was started in 2014 by Tej Naik, a Cardiff university passed out.

    Powerland is a made-in-India product focusing on In-wheel-technology. The firm started out with limited capital and was the reason for the innovative mind of its founder Tej Naik. The firm Powerland stands out from other ATV-producing units due to its focus on electric ATVs whereas other firms have their focus shifted to fueled ATVs.

    The firm has 90% of its market distributed to the world in major countries like the USA, Europe, and South America. To have a better understanding of the firm Powerland, let us start with its industry details.

    Powerland – Industry

    The all-terrain vehicle market is currently $4.3 billion as of 2022, growing at 2.7% with 70% of revenues coming from the US market with ATVs primarily used in agriculture for dual benefits of trucks and tractors. Having a width of 1.2 meters helps in maneuverability and off-roading abilities.

    The global all terrain vehicle business is presently dominated by companies such as POLARIS Industries, HONDA, CAN-AM, CFMOTO, KAWASAKI, and YAMAHA. In India, only Polaris Industries is currently a dominant player. However, all the major players are currently focusing on petrol ATVs and UTVs.

    The electric ATV market is USD 707 million growing at a much faster pace of CAGR 20.7%  with a projected reach of USD 3.8 billion by 2030. Powerland has the advantage of being the early mover in the electric ATV space in India and the world market to target the niche segment.

    The use of ATVs is gaining popularity and investors are looking towards the ATV industry due to multiple reasons. One of the biggest concerns with the fueled ATVs was the new emission guidelines and regulations being implemented by multiple countries. This lead to the focus on the electric vehicle industry and gave it much surge.

    Powerland – Founders and Team

    Mr. Tej Naik with Mr. Narayan Naik - The Founders of Powerland
    Mr. Tej Naik with Mr. Narayan Naik – The Founders of Powerland

    The company was co-founded by a son and Father named Mr. Tej Naik and Mr. Narayan Naik. The company is also supported by a dynamic team of 25 young brains.

    Mr. Tej Naik (Managing Director)

    Born and raised in a business family in Goa, Mr. Tej Naik has always been an innovator with a curiosity to create new products. Being a post-graduate with an MBA degree from Cardiff University, UK, Tej interned with AMEC Group in China before starting Powerland in India in the year 2014.

    With over 10 years of experience in operations and management with a specialization in lean operations, for over 8 years, the young entrepreneur has enabled Powerland’s three-fold growth in global markets.

    His goal is to make India- the largest exporter of Electric ATVs and make Goa the manufacturing hub for electric ATV Tractors also known as electric quad bikes in Europe. As a passionate car enthusiast, Tej has won several awards for his passion for cars and has also won National Amaron Karting Championship in 2007. He currently serves as a managing director of Powerland ATV.

    Narayan Naik (Co-founder)

    Mr. Narayan Naik has experience of 30+ years of in setting up and running manufacturing businesses. During the Portuguese era in Goa, Mr. Narayan Naik’s family was in the business of import of Peugeot cars – something that developed his interest in cars from his childhood.

    After obtaining a graduate degree, he took his passion to a professional level by getting into a business of restoration and sales of imported vehicles. After this, he decided to explore business prospects in other industries such as fishing nets and ropes.

    In 2019, he ventured again into fishnet manufacturing by starting Granfisher Nets Pvt. Ltd., employing over 100 people. But his love for automobiles and dream of entering the automotive space was revived by his son by founding Powerland, where Mr. Narayan is now a co-founder and a guiding light.

    Amit Santra (Technical Director)

    Amit Santra - Technical Director of Powerland
    Amit Santra – Technical Director of Powerland

    With a strong desire to contribute to the future of transportation, Mr. Amit Santra has always believed in progress through passion. Receiving Mr. Narayan Naik as a mentor illuminated a whole new perspective on Automobile Industry for him.

    Holding a Master’s Degree in Automotive Technology he played an important role in the commencement of the electric ATV project of Powerland. He is a technology expert who puts ideas into action and also plays a pivotal role in new business development and talent building.

    Sri Surya (Production head)

    Sri Surya - Production Head of Powerland
    Mr. Surya Bhramaji – Production Head of Powerland

    A rock-solid personality who always stays calm and solves critical problems in the most chaotic situations. Having a bachelor’s degree in Mechanical Engineering, Mr. Surya Bhramaji plays an important role as an integration engineer In the production of vehicles. His end-to-end understanding of the product and ability to improvise the system makes him unstoppable at Powerland.

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    Powerland – Startup Story

    Powerland is an ATV (All Terrain Vehicles) tractor manufacturing unit based in Goa that can be used for agriculture, defense, adventure sports, etc. It was originally founded by Mr. Tej Naik who got support from his father Mr. Narayan Naik.

    Basically, he was a passionate fan of automobiles with a dream of entering the automotive space in 2000. However, he was unable to accomplish the dream due to cost issues.

    He originally wanted to import high-quality ATVs from other nations to India in order to help Indian farmers. The whole process of importing and making it available to Indian farmers was quite costly which applied the break to Mr. Narayan Naik’s dream.

    The young founder of Powerland returned to India in 2014 after completing his bachelor’s degree from Cardiff University, Wales. He had an innovative mind from the start and was true to his passion for automobiles just like his father. With his experience and passion, he decided to pursue his father’s dream into a reality.

    In order to make the process practical with less costly, he decided to manufacture the products locally. The brand was incorporated in 2014 and entered the market in 2017 with its first road-legal diesel tractor.

    And within three years of incorporation, it was able to sell 150 units successfully. The brand also has a pre-order of 300 units for its model “Tachyon”, which is going to be released in 2023.

    By starting Powerland, he has not only completed his father’s dream but has also stayed true to the vision of Made in India by Indian Prime Minister, Mr. Narendra Modi.

    Powerland – Mission and Vision

    Revolutionizing mobility to live and love life to the fullest!

    Powerland is on a constant mission to offer products and services that help you live and love your life the best way you can.

    Their team focuses highly on revolutionizing technology to create products that would help you bring inner joy and explore nature, have fun beyond imagination, and add convenience to your daily life – All without harming the environment.

    Powerland – Logo and Tagline

    Powerland - Logo
    Powerland – Logo

    Powerland’s bull represents a symbol of strength and a strong work ethic. It is an animal that has come to the aid of farmers and humans mankind for hundreds of years in agriculture. The leaves signify wheat in the form of a wraith to honor the bull.

    The tagline of Powerland is “We start where the road ends”.

    Apart from its literal meaning which focuses on the off-roading aspect, this tagline has a figurative meaning which speaks of how they always find opportunities in challenges and dead ends.

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    Powerland – Business Model

    Powerland Website
    Powerland Website

    The ATV segment is a niche segment, something that not everyone in India is aware of. However, internationally, it’s more than a 4-billion-dollar market. Innovating and going against the tide is the only way to stand out from competitors and stay ahead in the game.

    The ATV industry leaders are currently focused on selling gasoline ATVs. That’s one of the reasons Powerland was successful in introducing an electric ATV tractor, a strategy that turned out to work wonders for them. The strategy did not just help them compete better but was also good for mother earth and was preferred by the customers.

    The problems faced by the fuel ATV industry are converted into Powerland’s strength areas.

    Powerland works on multiple business models such as Direct to consumers(D2C), business-to-government (B2G), and business-to-business (B2B). The prime Target Group followed by the Powerland business model consists of two different markets, the domestic market, and the International market.

    Domestic markets mainly consist of D2C and B2G. In India company directly sells to the customers and the government. For international markets, other than D2C we also sell to distributors and dealers (B2B) who then sell to their end consumers.

    D2C

    D2C targets mostly High net-worth individuals, large farm owners, foresters, etc. It also includes companies that need ATVs for their factories, property management eg.

    Mahindra Teqo for solar farms, Reliance Industries, TNG group for oil exploration. Also, it includes sectors like Hotels & resorts, such as ITC resorts, Holiday In resorts, ATV trail rentals, Powersports/ Adventure sports/ Sports enthusiasts, and Eco-tourism.

    B2G

    Defense and other government departments such as lifeguards, military, law enforcement, public works, parks management, and fire & rescue. Supplied to DRDO, Andaman military base camp, and Anti-terrorist squad Uttar Pradesh are included in this category.

    B2B – Dealers/Distributors

    Currently, Powerland has already appointed distributors in Europe, the UK, North America, Norway, Brazil, And other South American countries. The company has already exported to over 12 countries. The company plans to have a distributor in major countries and have both online & offline presence in all countries.

    Powerland – Products and Services

    Powerland's Product
    Powerland’s Product

    The Powerland 900d Diesel ATV tractor came with a 20 hp 4×4 power terrain and was targeted at farmers. Soon Powerland ATVs became a choice of many, not just in the farming sector but also in the forests and adventure sports space.

    The company managed to sell 150 units in the 1st 3 yrs. But the team felt they needed to develop a product not just for India but for the world market with better refinement and performance.

    Also, on a personal front, the team was comprised of environmentally conscious members who knew the importance of switching to an environmentally friendly product.

    Electrification

    In 2019 the team took a decision towards a long-term vision of a sustainable future and decided to develop a product that not only catered to India but the world market.  And, that’s how Powerland’s Xplore, an Electric ATV which is one of the fastest in terms of performance in the world was born.

    Powerland is launching its new model “TACHYON” in early 2023.  This electric ATV is designed considering the customer preferences of being silent, lower maintenance costs, and better performance. TACHYON is currently being certified for European markets.

    The team at Powerland is trying to make a small contribution to the environment, by introducing electric ATV tractors for utility and pleasure that could be majorly used in farms and be charged on solar helping in bringing down the overall emission rate.

    Product Technology Specification

    1. Power

    Their electric ATV is equipped with their own patented in-wheel motor technology, that is, each of its wheels has direct-drive hub motors, one on each wheel. This helps the vehicle achieve up to 50 hp peak power, double that of all the competitors which use the traditional architecture of a single electric motor and gearbox.

    2. Minimum Noise, Maximum Efficiency

    The direct drive motors, unlike the motors with gearboxes, eliminate transmission humming noise, making Powerland electric ATV the quietest. This lets users enjoy stealth trips in the wild without affecting the wildlife or having undisturbed conversations with their fellow riders. Not just that, the direct-drive motors also eliminate transmission power losses making the vehicle 90% efficient.

    3. Reduced Emissions

    Off-road fuel vehicles, due to their performance requirement, can emit up to 50 CO(g/kwh) which can be extremely harmful to the operator of the machine and people around it.

    Being electric gives Powerland ATV the option of being charged with renewable energy, completely eliminating fossil fuel use. Their vehicles, therefore, eliminate the risk of health issues and increase the safety and productivity of the operators.

    4. Price & Package

    Powerland offers the best performance at an economical price. Their vehicles are competitively priced at 20-30% lower than other electric competitors while offering higher battery capacity and giving longer range.

    5. Save Costs

    The in-wheel motor technology eliminates the need for numerous mechanical components, thus, helping buyers save on maintenance costs. The running cost is 1/5th of a gasoline ATV.

    6. Best Control

    The hub motors with their regenerative braking technology, not just help the owner extend its battery range but also act as a hill descent control, providing better control while riding.

    7. Speed

    Powerland’s ATV is one of the fastest electric ATV tractors in the world with an acceleration of 0-60 kmph in less than 4 seconds.

    8. Attachments

    Powerland offers utility attachments for farms and industrial applications making it a one-stop solution for all. The vehicles and their attachments which are fully electric, completely eliminate the use of fossil fuel.

    Powerland – Growth

    Powerland has actually spent less than 1% of its revenue on marketing. The 1st 100 vehicles were purely sold through word of mouth and the internet. Our 1st order of 5 vehicles was sold to SAE Baja who installed confidence in us.

    Today some of our prominent customers include the Russian-based TNG group for oil exploration, Anti-terrorist Squad (U.P), the Defence research development organization (DRDO), Reliance Industries, ITC HOTELS, and Mahindra TeQ.

    In 2019-2020 Powerland decided to Innovate by going electric and going against the tide, this helped it in standing out from its competitors. Being the 1st mowers helped us in gathering a lot of interest globally.  

    Today the company has managed to export to over 12 countries and is building a distribution network in Europe, the USA, South America, and the UK.  All of this was achieved purely with the help of the internet and social media platforms such as Instagram, Youtube, and Facebook

    Powerland – Fundings

    Powerland has managed to raise a pre-series A round of funding of USD 1.2 million in equity and debt from its German partner, ILAFA Vertriebs GmbH, for 18% equity to scale up its production and maintain its world-class quality standards.

    ILAFA comes from the Mecca of Automobiles and is located in southern Germany. It has been operating for over 60 years in the agricultural, gardening, and forestry sector with its presence in Germany, Austria, and Switzerland with over 100 dealership networks & service providers.

    Powerland – Competitors

    The only competitor presently in the electric ATV space globally is Polaris Ranger Electric UTV, Eco Chargers Quads from the UK, DRR, and Daymak from North America.

    Powerland – Future Plans

    Powerland is a company manufacturing all-terrain electric vehicles. Currently, it is manufacturing one of the fastest electric ATV tractors in the world. The current manufacturing facility is at Goa’s Verna Industrial Estate.

    Initially, the company imported 75% of its components, currently, Powerland has already indigenized 60% of its electric ATVs with an aim of 80% localization in the next 2 years.

    Powerland currently is on target for 4x growth this year. Powerland already has bagged 300 units of advance orders. Powerland is in talks with defense for using their electric ATVs in areas with difficult terrains for logistics and patrolling.

    The government of Goa signed a Letter of Intent (LOI) with Powerland for setting up a factory to manufacture 10000 units per annum and employ over 500 people in the state. Powerland will be raising Series-A funding in 2023- 2024 to further build a world-class factory and scale up its production.

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    Conclusion

    Powerland is an ATV manufacturing firm focusing on providing environment-friendly ATVs to the world. The firm was incorporated in 2014 and entered the market in 2017 first. From there the road to revolutionizing the automotive industry begin. The above article covers the complete information about Powerland from its startup story to its future plans.

    FAQs

    How much does an ATV cost in India?

    The starting price for an ATV in India is around 90,000 rupees. Prices can move up to lakhs and more depending upon the model and brand of an ATV.

    What is the best brand of electric ATV?

    Some of the best brands of ATVs are Polaris, Powerland, Eco-charger, DRR, etc.

    What is the full form of ATV?

    The full form of ATV is All Terrain Vehicle. It is also referred to as a Light Utility Vehicle (LUV).

    Not all ATVs are are approved for road in India. Powerland was the 1st company to launch diesel ATVs as tractors in India and make them road legal in 2017. The current ATV brands include Powerland and Polaris which have registered their ATVs as  agricultural tractor vehicles making it legal for Indian roads.