Tag: 📄Company Profiles

CashKaro – How is it Helping Indians Gain Excellent Cashbacks?

Building wealth requires managing your money, whether it’s for savings or bill payments. Cashback programs are essential to this process because they encourage a savings-oriented mindset by providing discounts, refunds, or credits that are applied to future purchases. These cost-cutting devices function by getting paid by companies to advertise their goods, resulting in a win-win scenario where consumers save money and companies earn repeat business.

In India, where people are always looking to save money and find the best discounts, the idea of cashback has become very popular. Seizing the chance, Swati and Rohan Bhargava established CashKaro, one of the biggest cashback systems in India. Collaborating with over 1500 retailers, CashKaro delivers exclusive coupon and cashback promotions, providing users with a streamlined method to maximize savings while shopping.

In this article, we will delve into the successful journey of CashKaro founders, business models, funding, competitors, and more.

CashKaro – Company Highlights

STARTUP NAME	CASHKARO
Headquarters	Gurgaon, Haryana, India
Sector	Coupons, E-commerce, Retail, Customer Service
Founder	Rohan Bhargava and Swati Bhargava
Founded	2013
Website	cashkaro.com

CashKaro – About
CashKaro – How it Works?
CashKaro – Industry
CashKaro – Founders and Team
CashKaro – Startup Story
CashKaro – Mission and Vision
CashKaro – Name and Logo
CashKaro – Products and Services
CashKaro – Business Model
CashKaro – Revenue Model
CashKaro – Challenges Faced
CashKaro – Funding and Investors
CashKaro – Growth
CashKaro – Advertisements and Social Media Campaigns
CashKaro – Competitors
CashKaro – Future Plans

CashKaro – About

One of the most popular places to find amazing bargains is CashKaro.com, a well-known website recognized for its outstanding cashback and coupon services. CashKaro regularly provides the best discounts, coupons, and offers on a wide range of products, including mobile phones, travel, apparel, and more. The platform is steadfastly committed to unearthing incredible sales from a wide range of retailers, making sure that customers have access to the best offers out there.

The unique selling point of CashKaro is its dedication to quality, which is attained by a blend of merchant rebates, CashKaro-selected promo codes, and extra cashback.

CashKaro – How it Works?

It is easy to navigate CashKaro’s user-friendly platform, which offers two convenient options for online purchasing: using their Android and iOS applications for a smooth rewards-earning experience or shopping straight through their website. With features like on-screen discount coupons that users can touch and copy with ease, the cashback app ensures a hassle-free buying experience on well-known platforms like Flipkart, Amazon, and Myntra. It also has a good user interface.

It’s simple to access the best offers using the CashKaro program. Upon creating a complimentary CashKaro account, consumers are granted access to an extensive array of exclusive discounts, offers, and promo codes. They can choose their favorite brand using the search bar, which takes them to the CashKaro store website.

The site shows the best rewards programs, promo codes, and discounts along with an orange “activate” button. After choosing a deal, customers are taken to a new page that displays all of the coupons that are available for the selected brand.

Users only need to paste the code into the business’s payment page to receive the discount, which enables them to carry on their shopping spree while saving even more money. This simplified procedure serves as an example of how CashKaro skillfully incorporates discounts into the online buying experience.

CashKaro – Industry

According to the Research and Markets report analysis, the global market for mobile coupons was projected to reach US $509.7 billion in 2022, reflecting the altered business scenario following the COVID-19 pandemic. According to projections, the market is predicted to increase significantly, with a value of US $1.6 trillion by 2030.

This represents a strong Compound Annual Growth Rate (CAGR) of 15% throughout the analysis period, from 2022 to 2030. These results highlight the changing dynamics and growing importance of mobile coupons in the global market, as highlighted by Research and Markets’ perceptive analysis.

CashKaro – Founders and Team

CashKaro was founded in 2013 by Rohan and Swati Bhargava, a husband and wife duo.

Swati Bhargava

Swati Bhargava, Co-Founder of CashKaro, started her academic journey at National Junior College in Singapore, excelling in GCSE A Levels and focusing on subjects like math, economics, and physics. Later on, she attended the London School of Economics and Political Science (LSE) to pursue a BSc Hons in Mathematics and Economics.

Before co-founding Pouring Pounds Ltd., Swati was an associate at Goldman Sachs after completing her graduation. Her strategic thoughts and entrepreneurial energy ultimately led to her being a key co-founder of CashKaro, which established the site as one of the top cashback platforms in India. Swati also serves as the Co-Chair of the Indian Chapter at H2.

Rohan Bhargava

Rohan Bhargava, the Co-Founder, earned a Bachelor of Arts in Economics from Franklin & Marshall College and a Bachelor of Science in Economics from the London School of Economics and Political Science (LSE). He commenced his career at Goldman Sachs, progressing from an intern to an associate. Following this, he excelled at Washington Square Investment Management and later assumed the role of Associate Director at Credaris.

Rohan’s entrepreneurial drive led him to co-found Pouring Pounds Ltd., showcasing his innovation in the business landscape. Expanding on his success, he co-founded Cahkaro.com, a significant milestone in his entrepreneurial journey. Leveraging his finance and entrepreneurship background, Rohan continues to drive Cahkaro.com’s success, cementing his reputation as a dynamic and accomplished professional.

The CashKaro team operates with 201–500 employees, as per LinkedIn.

CashKaro – Startup Story

After completing her studies at the London School of Economics, Swati Bhargava delved into a financially rewarding yet demanding role at Goldman Sachs, dedicating five years to investment banking with work hours extending from 8 a.m. to midnight.

She met her future husband, Rohan, an LSE alumnus, during her time there, and it was Rohan who first introduced her to the idea of cashback websites. Curious about the concept, the couple co-founded Pouring Pounds, a UK payback company that worked with well-known organizations including the Daily Mail and the Metro Newspaper.

Motivated by the desire to capitalize on India’s passion for frugal living, Swati and Rohan Bhargava moved to Gurgaon, India, and introduced CashKaro in 2013. This signaled the launch of a platform designed to give Indian customers a fun and rewarding way to save money with cashback and unique offers.

CashKaro – Mission and Vision

CashKaro’s mission is “to be the biggest savings destination for online shoppers.“

CashKaro’s vision is “to be India’s largest cashback and coupon app.“

CashKaro – Name and Logo

CashKaro Logo

The company’s legal name is Pouring Pounds Ltd.

CashKaro – Products and Services

CashKaro products and services are:

CashKaro EarnKaro

CashKaro launched EarnKaro as a social cashback app, which has taken off well. This app has since been helping CashKaro get into exclusive agreements with top Telegram creators, Facebook group owners, and WhatsApp group owners, which include students, housewives, and others. All of them can use affiliate links for any e-commerce products, which, if sold, get them commissions.

CashKaro Store Network

CashKaro launched this business in 2021, with the help of which CashKaro has successfully entered into partnerships with over 25K kirana stores across the country as of July 2022.

All of these store owners can collect orders from their walk-in customers and place them online with the help of the relevant CashKaro platform. This will, in return, help them receive cashbacks. Besides, these partners are also having rural reach and gaining new shoppers from the Tier 3 and Tier 4 towns of India.

Bankkaro

BankKaro is a user-focused platform for finding credit cards and loans. It is the sibling of CashKaro. It rewards users across all applications with an emphasis on value and simplicity, which is consistent with CashKaro’s goal to give clients the greatest deals and most value in the financial services industry.

CashKaro – Business Model

CashKaro operates on a dynamic business model, seamlessly integrating cashback and coupons into the online shopping experience. CashKaro, the biggest cashback and coupon website in India, works with more than 1500 stores to give consumers the opportunity to earn actual cashback on purchases made via the app or website. This exclusive offer is available on well-known websites, including Mamaearth, Ajio, Myntra, Amazon, and more.

The foundation of CashKaro’s business strategy is affiliate marketing. Reputable e-commerce sites like Amazon, Myntra, Ajio, and Big Bazaar use CashKaro to grow their clientele. The online platforms give CashKaro a commission in exchange for this customer acquisition; this commission is usually a portion of the total order value.

This affiliate marketing strategy establishes a win-win situation for both online platforms and users. Users receive real cashback, while CashKaro maintains its position as a key player in affiliate marketing and online savings.

CashKaro – Revenue Model

CashKaro generates revenue through the below strategy:

CashKaro Store Network and EarnKaro: CashKaro derives 30% of its income from the CashKaro Store Network and EarnKaro, with the remaining share originating from its core platform, CashKaro.

Commission-based Earnings: In acknowledgment of its pivotal role in customer acquisition, CashKaro earns revenue through a commission, typically a percentage of the total purchase value.

Strategic Advertisements for Revenue: CashKaro boosts its revenue by strategically deploying advertisements and campaigns, solidifying its crucial role in facilitating customer acquisition for online retailers.

CashKaro – Challenges Faced

CashKaro encountered pivotal challenges during its entrepreneurial journey. Building a cohesive team aligned with the company’s vision was a primary hurdle. The task of creating a user friendly platform that attracts and retains users posed another significant challenge.

Financial hardship increased due to the COVID-19 epidemic as e-commerce-centric business experienced failures. In response, CashKaro expanded into other educational markets, including UpGrad, Vedantu, Coursera, Udemy, and Byjus, in order to keep up with the changing market.

In conclusion, CashKaro was able to emerge stronger and more diversified as a result of adopting adaptive tactics to overcome obstacles in team building, platform development, and financial resilience.

CashKaro – Funding and Investors

Cashkaro has successfully raised nearly $30.3 million in funding to date over the five funding rounds it has witnessed.

Here’s a glimpse into the CashKaro funding.

Date	Round	Amount	Lead Investors
Nov 3, 2022	Series C	Rs 130 crore	Affle
Sep 15, 2020	Series B	$10 million	Korea Investment Partners
Jan 19, 2016	Venture Round	–	–
Nov 16, 2015	Series A	$3.8 million	Kalaari Capital
Jul 3, 2013	Angel Round	$750K	–

CashKaro – Growth

CashKaro’s noteworthy growth milestones are:

CashKaro has helped 5 million users save money as of January 2024.
It has a special coupon code for 1500+ retailers as of January 2024.
It has 17 million registered users as of January 2024.
It has crossed 18 million+ users as of 2021.
Till 2023, the company has paid over Rs 700 crore.

Financials

CashKaro Financials	FY22	FY23
Operating Revenue	Rs 216 crore	Rs 249 crore
Total Expenses	Rs 233 crore	Rs 263 crore
Profit/Loss	Loss of Rs 15 crore	Loss of Rs 11 crore

Expenses Breakdown

Cashkaro total expenses rises from Rs 233 crore in FY22 to Rs 263 crore in FY23.

EBITDA

CashKaro Financials	FY22	FY23
EBITDA Margin	-7%	-2.8%
Expense/Rupee of ops revenue	Rs 1.08	Rs 1.06
ROCE	-28%	-6.4%

CashKaro – Advertisements and Social Media Campaigns

CashKaro Campaign

CashKaro and Owled Media joined forces to create three engaging ad films starring actress Genelia Deshmukh. The movies highlight the possibility for savings with the CashKaro app while offering an insight into the purchasing behaviors of Genelia’s fictional family.

In the first movie, following her father’s social media gaffe, Genelia goes on an unplanned internet buying binge and suggests CashKaro. In the second movie, Genelia suggests that her sister utilize CashKaro to pay for an upscale lipstick. In the last scene, Genelia’s husband is shown looking for a trimmer online, underscoring the app’s usefulness in optimizing savings in a variety of situations.

CashKaro – Competitors

The top CashKaro competitors are:

GoPaisa
BeFrugal
Cashrewards
TalkCharge Technologies Pvt Ltd
ShopAtHome
Coupon Rani

CashKaro – Future Plans

The popular CashKaro platform, which offers cashback and coupons, hopes to turn a profit in the next two years and reach 100 million users, as per a news report from November 2023. This strategic vision highlights CashKaro’s dedication to growing its market share and offering consumers exclusive bargains and profitable cashback chances, all the while navigating a path towards long-term profitability in the cutthroat world of online savings and affiliate marketing.

FAQs

What does CashKaro do?

CashKaro provides the finest offers, coupons, and deals, whether you’re shopping for mobile phones, tourism, clothes, or anything else.

Who founded CashKaro?

CashKaro was founded in 2013 by Rohan and Swati Bhargava, a husband and wife duo.

Where is the CashKaro headquarters?

The CashKaro headquarters are located in Gurgaon, Haryana, India.

How does CashKaro make money?

In exchange for introducing customers to the digital platforms, the platforms pay CashKaro a sales commission. This charge is normally a percentage of the order’s total payment amount. To bring customers to the e-commerce biggies, CashKaro uses affiliate marketing.

What is the CashKaro revenue model?

The CashKaro revenue model is dependent on its affiliate marketing business model, which allows users to share links to products and, in turn, receive exciting commissions. Around 30% of CashKaro’s revenues come from CashKaro EarnKaro and CashKaro Store Network, while the remaining 70% of its revenues come from CashKaro itself.

February 6, 2024

Cigna – Encouraging Life Through Its Assurance and Insurance

It has become important to have insurance by your side in this uncertain world, where anything could happen at any time. Especially when it comes to your health and life, the game out there is risky. Yes, there are insurance companies but having trust and finding a company with a myriad of insurance coverages is crucial.

Cigna Group has placed itself as a colossal figure in the health insurance sector. A company that is a for-profit American organization, is also a major provider of insurance subsidiaries. The Bloomfield-based health insurance company relaxes the weary minds of its customers with a range of insurance from medical, life, and disability, to accident, while even providing dental insurance coverage.

Cigna – Highlights

Name	The Cigna Group
Headquarters	Bloomfield, Connecticut
Sector	Healthcare Insurance
Founded	1982
Revenue	$180.52 billion (2022)
Website	thecignagroup.com

Cigna – About
Cigna – Industry
Cigna – Team
Cigna – History and Beginning
Cigna – Mission and Vision
Cigna – Name and Tagline
Cigna – Business Model
Cigna – Revenue Model
Cigna – Employees
Cigna – Challenges
Cigna – Funding and Investments
Cigna – Growth
Cigna – Social Media Presence
Cigna – Advertising Strategy
Cigna – Awards and Achivements
Cigna – Competitors
Cigna – Future Plans

Cigna – About

A global health company, leading in over 30 countries has won the trust of more than 190 million customers. The company offers Medicare as well as Medicaid products along with its well-reliant insurance coverages.

Cigna Group aims at improving the vitality as well as the health of its customers and patients. The health company stands tall in this sector as it works under diverse capabilities with its two available divisions, Cigna Healthcare^SM and Evernorth Health Services^®.

Even during the rising cost of the health market, Cigna Group provides its clients and customers access to a range of care related to health, and life that too with personalized support aimed at each individual. As of the ranking on the Fortune 500 list, Cigna ranked 15 in the year 2023 amongst the list of largest U.S corporations by total revenue.

Cigna – Industry

Speaking of the industry that is targeted by the Cigna Group, health and medical insurance, it is the largest in the US. The same is booming around the globe, as an analysis of Data Bridge Market Research suggests that the health insurance market which was at USD 1,855.30 billion in the year 2022, the same is expected to reach USD 2,658.69 billion by the year 2030 with a CAGR of 4.6%.

Looking at the geographical distribution of the health insurance market, the North American region is the highest buyer of health insurance, followed by Europe. These areas are expected to have growth in the said industry in the coming years. This is assured due to the high demand for health insurance in the corporate sector.

Next in line is the Asia-Pacific region, which is again expected to grow by 2030. A few companies that are thriving in the aforementioned regions are Bupa (UK), Now Health International (China), and of course Cigna (USA).

Cigna – Team

At present David Cordani is the president and CEO of Cigna, who took the chair in 2009, while Brian Evanko is the current Chief Financial Officer.

David Cordani

David Cordani looks after the 70,000 colleagues while leading the health insurance company. In the year 2020, David also oversaw Cigna’s launch of Evernorth, which is their recent brand for high-performing health services portfolio.

With all of that amazing journey and experience, David is even known to be the co-author of ‘The Courage to Go Forward.’ He is a triathlete, who has experience of over 125 triathlons and has won a few too.

Amongst his other interests and great roles, David has also been a part of the Achilles International Freedom Team of Wounded Veterans and ChildObesity180, as a charter board member.

Brian Evanko

The alumnus of Penn State University, Brian Evanko looks after all the global financial functions that take place across Cigna. He has experienced an astounding journey while working with Cigna since he became the Actuarial Director in the year 2003.

In the August of 2009, Brian became the CFO & Chief Actuary. This is when he spent his 2 years managing the functions in Singapore and then spent a year in Hong Kong managing all financial global leads.

Cigna – History and Beginning

It was the year 1982 when Cigna was formed. The whole idea that is ruling over the health insurance industry today, came to life through the merger of the Connecticut General Life Insurance Company (CG) and INA Corporation. INA is the parent company of the first ever stock insurance company in America the ‘Insurance Company of North America.’

While spelling out the name ‘Cigna’ it represents the combination of the initial words of the two merged companies which are CG and INA.

Looking further and turning the pages in its history, the Connecticut General Life Insurance Company (CG) was formed in 1865, while the Insurance Company of North America was formed in 1792.

Cigna – Mission and Vision

Cigna has got clear and simple mission that guides them through the depth of the insurance market.

Mission: As per the company’s website, Cigna is focused on improving the health and vitality of those they serve. They are making great efforts to strengthen as a company while working towards their goal and at the same time they are evolving their capabilities focusing on innovation and new schemes.

Vision: While talking about the vision, Cigna aims to have a better future that is built on the vitality of each individual belonging to every community.

Cigna – Name and Tagline

The Cigna Group - Tagline — The Cigna Group – Tagline

Tagline: This health company’s tagline is simple yet encouraging, “Together, all the way.”

Cigna – Business Model

Focusing on three business segments, Cigna has achieved a lot since its inception. The company focuses on global health through its sub-segments such as medical, life, dental behavioral health, vision as well as prescriber drug benefits plans. The Cigna group even has a health advocacy program. With this, it also covers Global supplementary benefits. The plan offers a range of supplemental insurance ranging from health, life, and also accident.

Besides the above-explained business model, Cigna then provides group long-term and short-term disability, group life, accident, and specialty insurance products.

Cigna – Revenue Model

As of 2022, the revenue of Cigna is at USD 180.52 billion. The primary source of generating revenue at Cigna is through its insurance premiums which are paid by the customers every month. Next in line in the revenue generation model is the service fees, which are again paid by the customers.

The company also aims to generate its revenue through its medical insurance schemes and even through the prescribed drug benefit plans. Cigna even generates its revenue through the health advocacy program.

Cigna – Employees

Cigna group currently has around 70,000 employees, while covering over 30 markets within various countries.

Cigna – Challenges

Although Cigna has achieved a lot over the period, it had its days of struggle. The company once relied heavily on PowerPoint which hindered its productivity and even affected its creativity. Similarly, the in-house team of designers failed to come up with the company’s own visual identity which ultimately affected its brand recognition.

Then about the technical expertise, the internal team at Cigna had to face issues while looking for a partner to manage the technical part.

Cigna – Funding and Investments

Cigna has a total of four investors with only one Angel Investor being Carl Icahn. About Funding, Cigna raised a total of USD 250 million in the year 2018, through a single venture fund which is Cigna Ventures I. The mentioned fund was announced in September 2018.

Investments

In total, Cigna Group has made 10 investments, with the most recent being in 2023. Follow the table below to know all the investments made by Cigna.

Date	Organization Name
May 4, 2023	Prognos Health
September 6, 2022	Tritium
April 8, 2022	Ryse Health
December 7, 2021	Tritium
June 4, 2020	Tritium
September 5, 2018	Cricket Health
August 1, 2018	MDLIVE
November 27, 2017	Prognos Health
June 14, 2017	Omada Health
August 4, 2016	Shatterproof

Cigna – Growth

Recently at the end of 2023, Cigna Group reported a profit of USD 1.4 billion in its third quarter. This growth was achieved through its Evernorth health services as well as with the help of Cigna’s health insurance plans.

Let’s take a look at the details of this growth:

Cigna saw USD 4.74 per share profit
The previous year’s profit was at USD 2.75 with a big boost from the sale of life, accident as well as supplemental benefits business to Chubb.
Third-quarter revenue increased by 8%

Cigna – Social Media Presence

You can see a tremendous amount of responses to the company’s profile on social media. It is active on all platforms including Twitter, Facebook, LinkedIn, Youtube, Instagram, and Snapchat.

To attract more audiences Cigna targets each region around the globe using local language. This helps the clients understand its scheme more efficiently, making them buy the insurance.

On Snapchat, Cigna keeps posting stories focusing on its health benefits and advocating its mission.

Cigna – Advertising Strategy

For its advertisements, the health insurance company, Cigna focuses on traditional marketing channels that include television as well as print media. The company targets its audience through local languages in various countries.

Cigna – Awards and Achivements

In the year 2009, Cigna received a gold Garrner & 1to1 Customer Experience Excellence Award, for clearly demonstrating exemplary customer relationship strategy. Later in 2010, Cigna received the JD Power Award for its customer service.

Cigna and Humana in talks for possible merger: WSJ

Cigna – Competitors

The competitors of Cigna are as below:

Aetna
Humana
UnitedHealth Group
Elevance Health
Molina Healthcare
CVS Health

Cigna – Future Plans

Last year, the Cigna health group announced its plan for 2024, which is to offer affordable, comprehensive health care plans in the ACA Marketplace across 14 states in the USA in 2024.

The said plan would even include 15 counties in North Carolina and will even cover counties in regions of Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Mississippi, and more.

FAQs

How long does it take Cigna to process a claim?

It takes up to five days to reimburse the fees after receiving the claim.

In which countries is Cigna available?

Insurance by Cigna is available in China, Hong Kong, India, Singapore, Spain, New Zealand, South Korea and Turkey.

When was Cigna formed?

Cigna was formed in the year 1982 with the merger of the Connecticut General Life Insurance Company (CG) and INA Corporation. INA is the parent company of the first-ever stock insurance company in America the ‘Insurance Company of North America.

Who are the competitors of Cigna?

The competitors of Cigna include Humana, Aetna, UnitedHealth Group, Elevance Health, Molina Healthcare, and CVS Health.

January 31, 2024

Lesics: Transforming Engineering Education Globally – A Journey of Quality Videos, and Strategic Growth
Lesics Engineers Pvt Ltd, founded by Sabin Mathew, is at the forefront of transforming global engineering education. With a dedicated team, Lesics provides quality online education to engineering students and professionals. The company’s journey began a decade ago when Sabin identified a demand for high-quality engineering content on platforms like YouTube.

Lesics serves the intersection of technology and education. Initially known for providing cybersecurity solutions, Lesics recently expanded into the education sector by introducing its first robotics course. This move signifies a strategic entry into robotics, automation, and embedded system development education.

Embark on a journey through the narrative of Lesics, where we uncover the vision and mission that propels its existence, illuminate the key tools and software driving its operations, and shine a spotlight on its recognition and achievements.

Lesics – Company Highlights

Startup Name Lesics Engineers Pvt. Ltd.

Headquarters Pune, Maharashtra, India

Sector EdTech

Founder Sabin Mathew

Founded 2014

Website lesics.com

Lesics – About
Lesics – Industry
Lesics – Founders and Team
Lesics – Startup Story
Lesics – Vision and Mission
Lesics – Logo
Lesics – Products/Services
Lesics – Business and Revenue Model
Lesics – Launching Company Strategies
Lesics – Customer Growth and Retention Strategies
Lesics – Challenges Faced
Lesics – Marketing Strategy
Lesics – Growth
Lesics – Funding
Lesics – Key Tools and Software
Lesics – Recognition and Achievements
Lesics – Competitors
Lesics – Future Plans

Lesics – About

Lesics Engineers Pvt Ltd provides quality online education to engineering students and professionals. It systematically teaches the concepts of engineering and also equips them with capabilities to meet the challenges in the industry.

Lesics – Industry

The founder of Lesics expresses the current reach of over 10 million people per month through the company’s YouTube channel. Looking ahead, there is a vision to expand Lesics’ presence on social media platforms such as LinkedIn and Instagram, aiming for a reach of 25 million people monthly within the next 5 years. Additionally, Lesics recently introduced its first robotics course, marking an entry into the field. In the paid course segment, the plan is to launch more than 20 courses covering robotics, automation, and embedded system development. The founder hopes to impact the lives of over 5000 engineers and students annually by leveraging Lesics’ previous growth data and traffic conversion rates to the course website.

Lesics – Founders and Team

Sabin Mathew – Founder, Lesics

Sabin Mathew, the founder of the company, holds a Master’s degree in Mechanical Engineering from IIT Delhi. The team, consisting of 18 members, is structured with two team leads overseeing three members each, while the remaining nine individuals work directly under the founder’s supervision. In terms of the hiring process, the company follows a strategy of presenting candidates with challenging practical tests, and successful completion of this test significantly increases the likelihood of securing a job, with a success rate of 90%.

Lesics Founder and Teams

Lesics – Startup Story

Sabin Mathew got the idea of the Lesics YouTube channel 10 years back when Mathew realized that a lot of bad-quality engineering videos were generating millions of views on YouTube. This was a clear case of a huge demand but no supply. He instantly started to make good quality engineering videos on YouTube and there was no stopping afterwards.

Lesics – Vision and Mission

Lesics wants to transform engineering education globally. It will focus on logical and conceptual engineering with more emphasis on live projects, which is the need of the hour for the rapidly expanding engineering job market.

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Lesics – Logo

Lesics Logo

The term “Lesics” signifies the approach of learning engineering through the study of physics, combining “Learn,” “Engineering,” and “Physics” in its meaning.

Lesics – Products/Services

It provides good quality engineering educational videos. The USP of their video is that they are concept-oriented. The current engineering students fail as engineers because of a lack of conceptual knowledge. It focuses on student’s conceptual improvement and they keep on coming back to learn a new topic.

Lesics – Business and Revenue Model

Lesics revenue mainly comes from AdSense revenue, course sales, and crowdfunding.

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Lesics – Launching Company Strategies

The initial few days of Lesics’ YouTube channel were a struggle. Mathew didn’t have any money to promote it. I had to promote my YouTube videos via Facebook groups. He joined relevant Facebook groups and informed the other members regarding new YouTube educational videos that could be helpful for them. Luckily most of them liked the videos and they didn’t even realize that Sabin Mathew was promoting it. The first 100 subscribers came this way. After crossing 1000 subscribers, Sabin Mathew didn’t have to promote his videos this way. The views came automatically.

Lesics – Customer Growth and Retention Strategies

The growth from 100 to 1000 subscribers for Lesics was entirely organic. The strategy involved continuous improvement in video quality with each release, focusing on a more engaging presentation and unconventional explanations for selected topics. The approach deliberately avoided textbook-style explanations and aimed to present more interesting video ideas to the audience. This concerted effort contributed to the organic growth of Lesics YouTube channel during that phase.

Lesics – Challenges Faced

The major challenge happened almost after two years of starting the company. Lesics AdSense revenue started to drop even though the view counts were increasing. Sabin Mathew immediately requested Lesics subscribers to help us on Patreon and it worked. Their help saved Lesics channel from death. The next challenge happened around two years back. During this period Lesics videos were not reaching the audience even though the content quality was good. Sabin Mathew overcame this issue by selecting more curiosity-oriented topics and presenting the video to achieve the maximum view duration.

Lesics – Growth

The founder of Lesics expresses the current reach of over 10 million people per month through the company’s YouTube channel. Lesics recently introduced its first robotics course, marking an entry into the field. In the paid course segment, the plan is to launch more than 20 courses covering robotics, automation, and embedded system development. The founder hopes to impact the lives of over 5000 engineers and students annually by leveraging Lesics’ previous growth data and traffic conversion rates to the course website.

Lesics – Marketing Strategy

Sabin Mathew markets his videos the organic way. My latest courses have integrated promotion inside the Lesics YouTube videos. Lesics courses are also able to get a good number of sales thanks to the reach of their YouTube videos.

Lesics – Key Tools and Software

Lesics Utilizing a diverse range of software tools such as :
- Blender
- Da Vinci Resolve
- After Effects
- SolidWorks
- Gazebo ROS2
Lesics -Recognition and Achievements

Here are the top achievements of Lesics:
- Lesics have received two Golden Play button awards for crossing the 1 million subscribers mark in English and Hindi channels.
- Sabin Mathew was nominated for the best content creator award category in the Septimtius Awards 2022.
Lesics – Competitors

Some of the top competitors of Lesics include:
- Skill Lync
- iBrainBaby
- Linktrust Education
Lesics -Future Plans

Lesics want to extend their free educational service to LinkedIn and Instagram as well. Sabin Mathew hopes he will be able to release more than 8 engineering courses in the next two years.

FAQs

Who is the founder of Lesics?

Sabin Mathew is the founder of Lesics.

What industries does Lesics serve?

Lesics serves the technology and education industries. The company’s activities include cybersecurity solutions, as well as educational initiatives such as robotics courses.

What kind of courses do you offer on your website?

Lesics recently introduced its first robotics course, marking an entry into the field. The plan is to launch more than 20 courses covering robotics, automation, and embedded system development.
January 30, 2024

Scalefusion: Empowering Businesses Globally with Effortless Device Management Solutions

The evolution of the use of mobile devices at workplaces has been rapid over the past decade, especially after the pandemic. Remote and hybrid workplaces are thriving, while the in-office device ecosystem differs from before. This is precisely where SaaS solutions for enterprise mobility, like mobile device management (MDM) and unified endpoint management (UEM), have come to the forefront. MDM or UEM have transformed from good-to-have to must-have solutions for modern workplaces.

The global unified endpoint management market continues its growth, with a projected compound annual growth rate of 22.4% from 2023 to 2030. One UEM solution that is stirring up the mobility quotient for enterprises (big or small) is Scalefusion. Scalefusion is a top mobile device and endpoint management software that helps businesses worldwide secure and manage their device fleets.

In this article, we will get to know Scalefusion up close and personal.

Scalefusion – Company Highlights

STARTUP NAME	Scalefusion
Headquarters	Pune, Maharashtra, India
Sector	Information Technology, Unified Endpoint Management
Founder	Arnab Chakraborty, Harishanker Kannan
Founded	2014
Website	scalefusion.com

Scalefusion – About
Scalefusion – Industry
Scalefusion – Founders and Team
Scalefusion – Startup Story
Scalefusion – Vision and Mission
Scalefusion – The Brand Name
Scalefusion – Product & Features
Scalefusion – Business and Revenue Model
Scalefusion – Launching Company Strategies
Scalefusion – Customer Growth and Retention Strategies
Scalefusion – Challenges Faced
Scalefusion – Most Successful Marketing Campaign & Strategy
Scalefusion – Growth
Scalefusion – Marketing Strategy
Scalefusion – Recognition and Achievements
Scalefusion – Funding
Scalefusion – Competitors
Scalefusion – Future Plans

Scalefusion – About

Scalefusion is the flagship product of ProMobi Technologies. It is a mobile device and endpoint management platform. Since its launch in 2015, Scalefusion has been on a steady trajectory of growth and evolution. The company has achieved numerous milestones along the way, like the Android Enterprise Gold Partner badge, recognized by G2 in its 2024 report as Leader in Winter and High Performer Enterprise. Scalefusion was also recognized by G2 in various prestigious categories in its 2023 report—one of the best IT management products, best support, high performer, users most likely to recommend, fastest implementation, and best-estimated ROI.

Scalefusion is also positioned in the Midmarket Context: Magic Quadrant for UEM by Gartner, recognized as a Great Place to Work, and has achieved a high Capterra rating of 4.7/5. Throughout this journey, Scalefusion has consistently delivered on its mission to provide world-class customer service and make device management simple and effortless for businesses worldwide.

Scalefusion | The Next Gen

Scalefusion – Industry

The UEM industry has experienced remarkable growth since the onset of the pandemic. With the sudden shift to remote work, companies sought effective ways to manage their dispersed workforce. Among the exciting developments on the horizon, the Scalefusion team anticipates a surge in the adoption of IoT-based solutions in various business applications bolstered by the widespread rollout of 5G technology.

The key question is no longer “if” or “when” these innovations will take root, but rather “how” well-prepared businesses are, in harnessing these technologies to drive superior business outcomes. The responsibility for efficiently managing these cutting-edge solutions often falls on MDM/UEM solutions like Scalefusion. It’s the age of disruptive technologies; to be at par, Scalefusion wants to continue to do what it does best—keep customer needs at the focal point of everything.

Scalefusion – Founders and Team

Arnab Chakraborty, Co-Founder & CTO and Harishanker Kannan, Co-Founder & CEO of Scalefusion — Harishanker Kannan (left) and Arnab Chakraborty (Right) – Co-Founders of Scalefusion

Arnab Chakraborty and Harishanker Kannan co-founded Scalefusion. As the CEO, Harishanker oversees the strategy and day-to-day operations of Scalefusion, taking charge of hiring, legal, growth, and expansion functions. His role includes setting the overall strategy and direction for the company. Arnab is the CTO at Scalefusion. He leads product development, engineering, support, and design. Basically, he is all things tech!

Arnab and Harishanker initially crossed paths as colleagues in 2007, working for a product-based startup. Driven by a deep conviction, their shared passion for startups led them to brainstorm into an entrepreneurial venture. Subsequently, they gained valuable experience working in other organizations, learning the processes necessary to launch a successful venture. In 2014, the dream was realized, and Arnab and Harishanker founded ProMobi Technologies, Scalefusion’s parent company.

Today, the Scalefusion family has grown to a close-knit team of 200. It stands by 7 core values: empathy, respect, communication, curiosity, innovation, ownership, and impact. The founders firmly believe that the behavior of leaders in a company significantly influences its culture. They take pride in the fact that they’ve been successful in imparting these values from team leaders to their extended teams. Arnab and Harishanker have cultivated an office atmosphere where people are eager to work and inspired to contribute innovatively.

The ProMobi approach to hiring is straightforward: prioritize passion, character, integrity, and drive. Once an individual joins the team, the organization assumes the responsibility of providing them with opportunities for personal and professional growth

Scalefusion – Startup Story

The journey of Scalefusion (formerly known as Mobilock Pro) commenced in 2014. What began as a basic Android kiosk-based locking application evolved into a comprehensive device and endpoint management solution. Initially, it was launched as a standalone, free Android app on the Google Play Store to gauge market interest. The dashboard was based on what customers asked for. In turn, customers themselves helped the company get the Product Market Fit.

Scalefusion’s vision was to simplify mobile devices and endpoint management, a vision the team wholeheartedly realized. Today, it proudly positions itself as an MDM/UEM solution dedicated to streamlining the device management journey, removing complexity from the equation.

The Scalefusion journey started as a product primarily focused on serving SMBs in the Android device management niche. However, it expanded its horizons, extending MDM capabilities to encompass iOS, macOS, Windows, and Linux management. This transformation marked a significant shift as it evolved from an Android and SMB-centered solution to a full-fledged MDM provider suitable for small, medium, and large-sized businesses.

Scalefusion – Vision and Mission

The Scalefusion mission is to simplify endpoint management for companies worldwide with a customer-centric approach, and it strives to foster a culture that places the customer at the centre of everything it does.

Scalefusion’s long-term vision is to be a global leader in mobile device and endpoint management, providing innovative solutions to businesses of all sizes. It aims to be the go-to solution for organizations looking to streamline their device management processes and improve their overall security posture. The goal is to continuously evolve the platform to meet the ever-changing needs of a connected world and to be at the forefront of the endpoint management space. Scalefusion is committed to expanding its solution set, widening its presence in key markets, and building strong partnerships to deliver excellence to our customers.

At Scalefusion, the core belief is that technology should empower businesses, not complicate them. And so, it focuses on making its dashboard experience as easy as possible. Through this, it wants to empower IT admins to manage devices and endpoints effortlessly and streamline IT operations.

Scalefusion – The Brand Name

When deciding on a name, the company sought something straightforward and reflective of its core value proposition. The name “Scalefusion” was chosen, derived from the concept of the “fusion of endpoints at scale,” effectively encapsulating the essence of what the company does.

Scalefusion: Logo

Scalefusion – Product & Features

Scalefusion is a mobile device and endpoint management solution that helps IT admins manage, monitor, and secure organization devices like laptops, mobiles, smartphones, PCs, tablets, rugged devices, and digital signage. It supports the management of Android, Windows, Linux, iOS, and macOS platforms across different industry verticals.

In simple terms, if a company has 200 devices used by its workforce, Scalefusion helps the IT administrator manage and monitor these 200 devices. Organizations can remotely push and manage configurations, content, and applications to meet business needs. Enterprise IT teams can remotely resolve/troubleshoot device issues and have a ubiquitous view of the devices on one single console, which is the Scalefusion dashboard. Scalefusion offers a variety of device enrollment options, including Bring Your Own Device (BYOD). BYOD is set to be a massive trend in modern workplaces, and Scalefusion is in sync with this through features like Android Management API (AMAPI) BYOD enrollment.

Scalefusion’s USP lies in the simplicity of our solutions, seamless integration, and top-notch security features. Some of the major technologies that we work on are Ruby on Rails, Java, React, Angular, Kotlin, C#, .NET, C++, Objective-C, and Swift, built on a network stack of HAProxy, NGInx, ELK, and other tools.

Scalefusion – Business and Revenue Model

Scalefusion’s pricing structure is designed with flexibility in mind, catering to businesses of various sizes and their feature requirements. As of 2024, the pricing starts with an ‘Essentials’ plan, priced at just $2 per device per month. Next up is the ‘Growth’ plan at $3.5 per device per month, offering additional features and capabilities. For those seeking a top-tier offering, the ‘Business’ plan is available at $5 per device per month, providing a comprehensive set of tools. For large organizations with complex use cases, the ‘Enterprise’ plan is available at $6 per device per month.

In addition to these competitive pricing options, Scalefusion provides valuable benefits to its customers, such as the flexibility to customize solutions to meet specific needs, purchase licenses in bulk and activate them in batches, and the convenience of reusing licenses for lost or damaged devices.

Scalefusion follows a subscription-based revenue model, offering a predictable and cost-effective approach for businesses. It established partnerships with key players in the APAC, US, EMEA, and LATAM regions to support global expansion. These partnerships are integral to Scalefusion’s mission of extending its reach to diverse markets and geographies, ensuring its solution and features are accessible and effective for businesses worldwide.

Scalefusion – Launching Company Strategies

In 2014, the free version of our product, which was initially called MobiLock, was launched on the Play Store. By then, the mobile device management industry had been around for quite some time in a niche category. People were downloading and using the MobiLock app, and this motivated the team to start working on the backend of its mobile locking software, which was later named MobiLock Pro.

Securing the first 100 customers was an incredibly rewarding experience. Right from the outset, the team was committed to two fundamental principles. First was providing exceptional customer support, wanting to be there for its customers every step of the way. During those days, the team consisted of about five people, all taking on the customer support role.

Second, the team focused on the concept of ‘instant gratification’. It wanted to create a user-friendly, intuitive solution with a simple learning curve. Instant gratification happened when the customers could easily enroll 100 devices on our dashboard in just 5 minutes. This immediate positive feedback helped Scalefusion build a group of satisfied customers.

Scalefusion – Customer Growth and Retention Strategies

To facilitate further growth, alongside the initial two strategies, Scalefusion’s focus shifted to engaging with small and medium-sized businesses (SMBs). Given their typically smaller teams and instances where the founder often doubles as the IT person, SMBs tend to require straightforward solutions for their simpler processes. So, Scalefusion targeted SMBs and helped them solve the challenges they faced with their enterprise mobility management. This approach provided valuable insights into various industries and an understanding of the diverse nature of operations across different companies and startups. The experience prepared the team for the next phase of Scalefusion’s business development.

Moreover, Scalefusion strongly emphasized broadening partnerships and establishing region-wise teams, with a particular focus on ensuring proficiency in local languages. This strategic approach enabled the company to immerse itself in diverse markets and better comprehend the unique needs of customers across regions. As a result, Scalefusion successfully established extended teams in LATAM and APAC, enhancing its capability to connect with and cater to the specific requirements of different regions.

Scalefusion – Challenges Faced

The most challenging part was scaling the team. From the initial phase, the founders have strived to build a core team that is dependable enough to lead their respective domains, be it product, engineering, marketing, sales, HR, and operations. Scaling people, teams, and processes while retaining the company’s values was challenging. It developed a carefully sanitized hiring process and constant in-house mentoring to overcome this. And things have worked out well.

As a self-funded startup, effectively managing finances was another challenge during the early days. The company implemented a strategy of establishing monthly targets to ensure a consistent positive cash flow. As it began generating revenue, it extended its financial runway from three months to six months and beyond, but closely monitoring our expenditures was a hurdle we initially faced.

Scalefusion: Device Management Solutions

Scalefusion – Most Successful Marketing Campaign & Strategy

Scalefusion’s marketing strategy during its initial years differed significantly from its current approach. With a primary focus on small and medium-sized businesses (SMBs), the marketing tactics were centered on inbound strategies. This approach proved beneficial, particularly given the limited team size at that time, as it negated the necessity for extensive customer education. Conversions were swift, as Scalefusion delivered precisely what the target audience sought.

The emphasis was placed on organic channels, including SEO and user-friendly content on the Scalefusion website and blog. Early on, geo-marketing was also incorporated. Maintaining a tone that avoided excessive corporate jargon and intricate content was pivotal in Scalefusion’s success, preventing overwhelming its customers.

Over time, the marketing strategy evolved to capitalize on the simplicity of the Scalefusion dashboard. The positive feedback for the straightforward and easy-to-use interface prompted a campaign with the tagline ‘It’s Simple. It’s Scalefusion.’ This campaign was prominently featured across Scalefusion’s website, campaign pages, videos, and social media. The success of this campaign was evident in the increased website visits, demo calls, and signups.

Scalefusion – Growth

Scalefusion is headquartered in Pune, India, with other offices in Gurugram and Bengaluru. It also has overseas offices in France, Mexico, the USA, Canada, and Latin America. It has recently shifted to a new and owned office space that reflects its company culture and values.

Scalefusion was recognized as a leader by G2 in Winter 2023 and in Gartner’s Midmarket Context: Magic Quadrant for UEM. Additionally, it has a Capterra rating of 4.7/5 for its service. The Customer Satisfaction Score (CSAT) has been consistently 95% for three years.

During its course, Scalefusion has garnered the trust of 8000+ customers—Radisson, Magna, Go Air, Decathlon, and Talabat—to name a few.

Scalefusion – Recognition and Achievements

Here are the Top Recognition and Achievements of Scalefusion:

Android Enterprise Gold Partner
G2 recognized Scalefusion as the Leader in Winter 2024
Scalefusion MDM Listed #36 in G2’s list of the Best IT Management Products for 2023
Positioned in the Midmarket Context: Magic Quadrant for UEM by Gartner

Scalefusion – Funding

No funding has been raised; Scalefusion is a 100% bootstrapped company.

Scalefusion – Competitors

Some of the top competitors of Scalefusion are:

ManageEngine Endpoint Central
Microsoft Intune
Workspace ONE
Jamf Pro
Hexnode UEM
IBM Security MaaS360
SureMDM
Citrix Endpoint Management

Scalefusion -Future Plans

Over the next two years, Scalefusion’s strategic roadmap will encompass regional expansion and enhancing the product’s feature set. One significant development on the horizon is introducing support for managing Chrome OS, offering a broader spectrum of compatibility.

To streamline the enrollment process for companies that lack individual company IDs for their workforce, Scalefusion has launched OneIDP, its inbuilt user identity and access management (IAM) solution. This innovation will make onboarding smoother and more accessible for our clients.

Furthermore, Scalefusion aims to extend the reach of the product by forging substantial partnerships within the EMEA region. These collaborations will be pivotal to its pursuit of expanding its market presence and serving a more comprehensive range of businesses.

The long-term roadmap foresees the integration of a multitude of devices, especially as the future promises an increasing role for AI, IoT, and self-service devices for public use. Thus, Scalefusion has already started leveraging AI with the introduction of AirThink AI in 2023. In the future, Scalefusion is determined to bolster its AI capabilities further in the endpoint and device management space. Consequently, managing, controlling, and securing endpoints and devices and the associated data will continue to become imperative.

FAQs

Who are the founders of Scalefusion?

Arnab Chakraborty and Harishanker Kannan are the co-founders of Scalefusion.

Which operating systems does Scalefusion support?

Scalefusion MDM provides support for managing Android, iOS, macOS, Windows, and Linux devices.

What is the long-term vision of Scalefusion?

Scalefusion long-term vision is to be a global leader in mobile device and endpoint management, providing innovative solutions to businesses of all sizes.

January 30, 2024

Shaadi.com: How Is It Transforming People’s Approach to Marriage?
In the dynamic landscape of online matchmaking, numerous platforms aim to facilitate meaningful connections and lifelong relationships. These services, which use technology to provide enormous networks of possible matches, are essential in changing the way that people choose life partners.

Since 1996, Shaadi.com has become a trendsetter in this constantly changing business, distinguishing itself as one of the most reputable and established platforms globally. With more than 26 years of experience, Shaadi.com has transformed not only how people view marriage but has also come to represent long and prosperous unions, with millions of happy marriages to its credit.

Read on to the article to learn more about Shaadi.com’s founder, startup story, business model, revenue model, marketing strategy, and more.

Shaadi.com – Company Highlights

STARTUP NAME SHAADI.COM

Headquarters Mumbai, Maharashtra, India

Sector Internet marriage arrangement, social networking service

Founder Anupam Mittal

Founded 1996

Website shaadi.com

Shaadi.com – About
Shaadi.com – How does It Work?
Shaadi.com – Industry
Shaadi.com – Founders and Team
Shaadi.com – Startup Story
Shaadi.com – Mission and Vision
Shaadi.com – Name, Tagline, and Logo
Shaadi.com – Products and Features
Shaadi.com – Business Model
Shaadi.com – Revenue Model
Shaadi.com – Challenges Faced
Shaadi.com – Funding and Investors
Shaadi.com – Investments
Shaadi.com – Acquisitions
Shaadi.com – Growth
Shaadi.com – Marketing Strategy
Shaadi.com – Advertisements and Social Media Campaigns
Shaadi.com – Awards and Achievements
Shaadi.com – Competitors
Shaadi.com – Future Plans

Shaadi.com – About

Anupam Mittal launched Shaadi.com in 1996 under the name Sagaai.com. In 1999, the company changed its name to Shaadi.com in order to become more marketable. Shaadi.com gained popularity among non-Indian residents at first because of parents’ reluctance to utilize startups. By 2008, it had become the world’s most popular Asian matrimonial website, with 20 million members by 2011.

The principal aim of the platform is to provide Indians worldwide with an exceptional matchmaking experience. The biggest online dating service in the world, Shaadi.com, created the online matchmaking industry and has led the marriage sector for more than ten years by continuously offering a thorough and creative approach to matchmaking.

Shaadi.com – How does It Work?

Shaadi.com, a leading matrimonial platform, has revamped its photo screening process to enhance user experience and ensure platform integrity. Amazon Rekognition-powered advanced algorithms are being used by the corporation to streamline manual tasks that used to take 5–6 hours.

This automated feature finds people that share contact details, creates phony profiles, and mismatches genders in addition to speeding up the photo screening process. Shaadi.com’s dedication to efficiency, security, and customer pleasure in online matchmaking is demonstrated by the remarkable 95% decrease in photo screening time that has been achieved through the integration of technology.

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Shaadi.com – Industry

According to a Statista analysis, the matchmaking market in India is expected to generate US $297.10 million in revenue by 2024, growing at a predicted 0.59% annual rate (CAGR 2024-2028). The market is anticipated to continue growing, with a predicted volume of US $304.20 million by 2028, suggesting consistent growth and changing patterns in India’s matchmaking sector.

Shaadi.com – Founders and Team

Anupam Mittal is the Co-Founder and Director of Shaadi.com.

Anupam Mittal

Anupam Mittal, Co-Founder and Director of Shaadi.com

Shaadi.com’s Co-Founder and Director, Anupam Mittal, has established a remarkable career for himself in the business sector. After concentrating on business and commerce at Boston College, he went on to become a product manager at MicroStrategy. As he advanced in his career, Anupam joined Interactive Avenues as a director before starting his own business. He started Mauj Mobile and makaan.com, where he also held the position of Managing Director.

Eventually, he made a name for himself as the CEO and Founder of People Group. At Shaadi.com, Anupam Mittal continues to play a crucial role as both the company’s founder and CEO as well as its director. His broad range of professional experience demonstrates a noteworthy development in leadership and innovation in the digital domain.

Anupam has also demonstrated his entrepreneurial acumen as a “Shark” on the SonyLiv reality program Shark Tank in Seasons 1, 2, and 3, showcasing his commitment to fostering innovation and supporting emerging ventures.

The company has 1,001–5,000 employees, as per LinkedIn.

List of Startups Funded by Anupam Mittal

Anupam Mittal is the founder and CEO of People Group who funded several startups in Shark Tank India. Here are startups funded by Anupam Mittal.

StartupTalkyMuskaan Kapoor

Shaadi.com – Startup Story

The story of Shaadi.com begins when Anupam Mittal, sitting in his father’s office, runs into a conventional matchmaker who was proposing to his father that they find a match for him. In search of a more effective solution, Anupam plans to move the whole matching procedure online.

He launched the first iteration of this concept as an experimental project in 1996 and named it Sagaai.com (the Hindi word for interaction). The website changes, and in 1999 it relaunches as Shaadi.com. Anupam devotes all of his resources to this ground-breaking project. Fully devoted, he quits his job in the U.S. in 2001 and moves back to India, focusing all of his energy on creating the foundation for success.

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Shaadi.com – Mission and Vision

Mission: The mission on the company website states “to provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships. We strive to do this through superior technology, in-depth research, valuable matrimonial content & services, and above all the highest quality of customer service delivered with a sense of warmth, understanding, respect, and company spirit.”

Vision: The vision on the company website states “Our vision is a world where the search for a life-partner is as fulfilling as the journey with a soul-mate.”

Shaadi.com – Name, Tagline, and Logo

Shaadi.com Logo

Shaadi.com began as Sagaai.com in 1996. Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. The parent organization of Shaadi.com is People Interactive Pvt. Ltd.

Shaadi.com – Products and Features

Shaadi Live

Shaadi Live was introduced by Shaadi.com in January 2023. Eligible singles can meet up to 10 possible matches over video chats for 5 minutes each during an hour-long Shaadi Live event, which takes place every 10 days.

VIP Shaadi

Shaadi.com offers an exclusive matrimony service called VIP Shaadi for the elite. Designed for World-wide Eligible Singles and Rich Families.

Select Shaadi

Select Shaadi introduces a personalized matchmaking service featuring a dedicated advisor who manages all aspects of finding a match. The dedicated advisor takes care of understanding requirements, ensuring a tailored and efficient matchmaking experience.

Sangam

Indian marriages signify the union of two families. As a business entity, Sangam.com has the superpower that innovates to do precisely that. It is become the go-to matchmaking service for Indian families worldwide, with over 2 million profiles.

Shaadi Centres

Shaadi Centre, an initiative by Shaadi.com, is a widespread network of centers spanning across India. This unique enterprise provides a spectrum of services ranging from matchmaking to comprehensive wedding planning. The network is expanding, with 250 centers being progressively introduced to offer these specialized services.

Success Stories

Shaadi.com Success Stories is a dedicated space to celebrate the countless members who’ve discovered their soulmates through the platform.

Shaadi.com – Business Model

Shaadi.com operates with a primary focus on discovering and developing scalable Internet business models, particularly centered around communities and classifieds in the realm of online matchmaking. The company prioritizes innovation-driven growth, having been a leader in the development of Internet business models centered around India.

Shaadi.com’s business approach is centered on developing a digital platform that makes marriage connections easier. It does this by utilizing technology to improve the matchmaking process and taking into account the particular cultural and socioeconomic quirks of the Indian community. Shaadi.com is committed to offering those looking for life mates a modern, culturally aware platform by promoting innovation in the online matrimonial industry.

Shaadi.com – Revenue Model

Shaadi.com generates revenue through diverse channels.

Premium Membership Subscriptions: Users can access upgraded features and services by subscribing to a premium membership on Shaadi.com. The platform makes money from the extra features that premium plan subscribers receive.

Personalized Matchmaking Services: To help customers who are looking for more specialized and customized support in their search for a life companion, the site offers personalized matchmaking services. Fees for these customized services are charged, which increases Shaadi.com’s income.

Targeted Advertising: Shaadi.com makes strategic alliances with companies looking to reach out to its user base by utilizing focused advertising on its platform. Shaadi.com earns extra money from customized exposure that advertisers pay for.

Shaadi.com – Challenges Faced

Shaadi.com faced formidable challenges from its inception, navigating a landscape where internet adoption in India was limited, and conservative parents were hesitant to embrace marriages arranged through an internet-based startup. Overcoming prevalent mindsets and cultural barriers turned out to be major challenges. Since most people were unaware of the existence of internet matchmaking, the next hurdle was finding the right talent.

As the business grew, more people from smaller areas started using Shaadi.com due to the availability of cheap data connectivity. Challenges arose from this expansion into diverse demographics. It became imperative to modify communication tactics to conform to the sensibilities of smaller town consumers. Continuous hurdles included linguistic tweaks and smooth brand integration.

The platform’s journey was further complicated by the requirement to create revenue strategies suited to the payment preferences of tier II and tier III customers, such as UPI and wallets. Shaadi.com successfully navigated these obstacles to cater to a varied and growing customer base.

Shaadi.com – Funding and Investors

Shaadi.com has raised $8 million in funding in two rounds.

Here are the funding details:

Date Round Amount Lead Investors

Sep 21, 2017 Venture Round — InnoVen Capital

Mar 10, 2006 Venture Round $8 million Sequoia Capital India

Shaadi.com – Investments

Shaadi.com has made two notable investments in Thrill, participating in both a convertible note round on May 22, 2015, and a venture round on January 29, 2015. These strategic investments reflect Shaadi.com’s interest in supporting Thrill’s growth and development.

Shaadi.com – Acquisitions

On December 20, 2016, Shaadi.com increased its presence in the online dating market by acquiring Delhi-based mobile dating app Frivil. Shaadi.com made a calculated strategic move with the acquisition to broaden its product line and bolster its position in the rapidly changing online relationship market.

Shaadi.com – Growth

In the matrimonial space, Shaadi.com is a world leader, bringing people together from different continents. Shaadi.com is widely associated with online matchmaking worldwide, having a substantial presence in nations such as India, the United States, Canada, the United Kingdom, Singapore, Australia, the United Arab Emirates, and more.

Shaadi.com, which has impacted the lives of over 50 million people worldwide, has been instrumental in changing the way people find life mates by bridging cultural and geographic divides. The platform’s expansion, it added almost 1.5 million active members as of 2019, with an impressive 12,000–15,000 sign-ups in a single day during the same period, underlines its continued popularity.

This impressive user base is a testament to Shaadi.com’s dedication to offering individualized, successful matchmaking services that appeal to a wide range of people worldwide.

Shaadi.com – Marketing Strategy

Shaadi.com employs a multifaceted marketing strategy. Below are a few prominent ones:

Campaigns for Real-Life Challenges:

The marketing approach of Shaadi.com goes beyond conventional matchmaking by actively involving people in resolving issues pertaining to love, marriage, and society. Prominent advertisements address important issues including child marriage, dowries, and women’s empowerment, promoting thought-provoking dialogue on the platform’s social media platforms.

Creation of Offline Shaadi Centers:

Shaadi.com has established 123 franchisee centres across 72 cities as part of a daring bid to broaden its appeal. This calculated move highlights the business’s dedication to providing individualized services, building a strong physical presence, and establishing a more meaningful connection with customers.

Social Impact via Games and Contests:

Shaadi.com often organizes games and contests, showcasing their commitment to social impact. More than 600,000 individuals in more than 35 nations expressed gratitude for the “Angry Brides” game, which tackles the subject of dowries. Users are engaged by these interactive initiatives, which also greatly advance social change and awareness.

Angry Brides Game | Shaadi.com

Leveraging Influence for Social Good:

Shaadi.com actively promotes social advancement by combining offline locations, interactive campaigns, and significant projects. The platform is always refining its marketing approach and highlights its contribution to positive social change in addition to user engagement. Shaadi.com sustains a robust user base while actively promoting a more conscious and progressive society by utilizing influence for social good.

Shaadi.com – Advertisements and Social Media Campaigns

Shaadi.com Campaign

In order to highlight its cutting-edge feature, Shaadi Live, Shaadi.com’s founder, Anupam Mittal, is dressing up like a superhero in the campaign. The funny advertisement highlights the time-consuming aspect of conventional match-finding procedures, with Mittal portrayed as the family’s rescuer, introducing them to Shaadi Live’s efficiency. The ad deftly illustrates how this new feature simplifies the matching process and adds fun to the search for a life mate.

Shaadi.com – Awards and Achievements

Shaadi.com has received multiple honors. The following is a list of some of the well-known ones:
- Indira Award for Marketing Excellence (2013) – “Best Use Of Social Media”
- Indian Digital Media Awards (IDMA) 2013 – “Best Social Media Campaign – Social Cause”
- 3rd India Digital Awards by IAMAI – Recognition for ‘Angry Brides’
- 4th Internationalist Awards in New York – Bronze for ‘Angry Brides’
Shaadi.com – Competitors

Shaadi.com’s top competitors are:
- Jeevansathi.com
- BharatMatrimony.com
- Matrimonialsindia.com
- TamilMatrimony.com
- TeluguMatrimony.com
Shaadi.com – Future Plans

Shaadi.com’s founder, Anupam Mittal, indicated that the company was in a strong position when he said in a interview as per news report of September 2022 that it was profitable and ready for an IPO the following year. Mittal highlighted that the company was self-sustaining at that point and did not require more capital. But throughout the conversation, information regarding the IPO was withheld, which raised concerns about Shaadi.com’s long-term goals, as reported in September 2022.

According to news reports as of February 2023, Shaadi.com is not only getting ready for a possible initial public offering (IPO), but the company is also getting ready to work with Match Group. This calculated action implies that Shaadi.com is actively looking into alliances and partnerships to expand its offers and profile in the online dating space.

FAQs

Is Shaadi.com free?

Shaadi.com is free for registration but you will have to pay a fee to initiate contact with any individual on the platform.

Who is the owner of Shaadi com?

Anupam Mittal is the founder of Shaadi.com.

Is Shaadi.com available outside India?

Yes, Shaadi.com is available in India and in other Asian countries, such as Pakistan and Bangladesh, and is also present globally.

Which is the best site for marriage?

Here is the list of some of the top sites for marriage in India:
- Shaadi.com
- Jeevansathi
- Bharat Matrimony
- Vivaah.com
- M4Marry
- Community Matrimony
- LifePartner.in
- LoveVivah
January 29, 2024

Date	Round	Amount	Lead Investors
Sep 21, 2017	Venture Round	—	InnoVen Capital
Mar 10, 2006	Venture Round	$8 million	Sequoia Capital India

Eruditus – Transforming Executive Education with Affordable Excellence

Executive education encompasses graduate-level academic programs tailored for executives, business leaders, and functional managers on a global scale. These programs, which are usually non-credit and do not issue degrees, frequently culminate in certificates and offer continuing education units accepted by organizations and professional bodies.

This dynamic field provides specialized information and skills essential for strategic decision-making and leadership in the ever-changing business world, catering to the specific learning demands of seasoned professionals.

Eruditus has become a leader in innovation and quality in the fast-paced world of executive education. Eruditus, which specializes in providing top-notch executive education programs worldwide, is now widely recognized for giving easily accessible and reasonably priced learning options.

Leading the way in the sector, Eruditus is dedicated to providing people, organizations, and governments with the skills of the future, making a substantial contribution to the global advancement of education.

In this article, we will delve into the successful journey of Eruditus, its founder, business model, funding, competitors, and more.

Eruditus – Company Highlights

STARTUP NAME	ERUDITUS EXECUTIVE EDUCATION
Headquarters	Mumbai, Maharashtra, India
Sector	Education and Training
Founder	Chaitanya Kalipatnapu, Ashwin Damera
Founded	2010
Website	eruditus.com

Eruditus – About
Eruditus – How it Works?
Eruditus – Industry
Eruditus – Founders and Team
Eruditus – Startup Story
Eruditus – Mission and Vision
Eruditus – Name and Logo
Eruditus – Business Model
Eruditus – Revenue Model
Eruditus – Challenges Faced
Eruditus – Funding and Investors
Eruditus – Acquisitions
Eruditus – Growth
Eruditus – Awards and Achievements
Eruditus – Competitors
Eruditus – Future Plans

Eruditus – About

Eruditus specializes in executive education programs tailored for mid-career professionals, offering a diverse portfolio of customized and open programs in collaboration with globally renowned business schools. These programs offer professionals flexible access to pertinent knowledge and chances for career progress. They are offered in a variety of formats, including online courses, in-depth modular sessions, and brief seminars.

Known for its excellent content, Eruditus offers executive business courses to businesses and individuals all around the world. The company’s programs make use of a variety of instructional techniques and modules that are painstakingly designed to fit into hectic schedules and work obligations, guaranteeing participants a smooth and rewarding educational experience.

Eruditus – Emeritus

Emeritus (a U.S-Indian company) is the online branch of Eruditus. It was founded in 2015 as a response to the growth in digital learning. Specifically, it took the core elements of Eruditus which include helping educational institutions design new curriculums and applied them to the online space to develop certificate courses and online degrees.

The company has offices in Boston where it works to develop curriculum content as well as Dubai, Mexico, Mumbai, and Singapore. Its partners include MIT, Columbia, Tuck at Dartmouth, Wharton, UC Berkeley, and London Business School.

“Today, Emeritus accounts for most of the business’s growth potential and is really the focus of this investment,” co-founder and director Ashwin Damera said. “We’re helping working professionals who can’t otherwise come to these schools to access high-quality educational content online and It’s very different from a MOOC [such as Coursera or Udemy], we are a SPOC — small, private, online course.”

Eruditus – How it Works?

Real-world learning experiences including classroom interactions, online sessions, case studies, simulations, and practical exercises are integrated into Eruditus’ unique educational method. The Eruditus Group, which includes Eruditus Executive Education and Emeritus, works with prestigious universities across the globe to provide business and professional education of the highest caliber.

Established in 2015, Emeritus, part of the Eruditus Group provides a wide range of professional certificates, degree programs, senior executive programs, and short courses. Their distinctive approach to education blends cutting edge technology, creative curriculum design, and practical training from knowledgeable instructors, coaches, and mentors. Emeritus has proven its ability to transform people, businesses, and organizations by reaching learners in 200 countries.

The Eruditus Group, which has offices in strategic locations and a global workforce, encourages its members to think strategically, ask insightful questions, engage in strategic thinking, and participate in meaningful debates – skills directly applicable in everyday office scenarios.

Eruditus – Industry

The Executive Education sector is predicted to show a robust increase of roughly 3.3% CAGR from FY22 to FY27, as noted by Ken Research. The need for online and virtual learning programs is driving the industry’s transformation, and virtual platforms are seeing a significant increase in income. This development highlights the industry’s capacity to adjust to shifting consumer tastes and highlights the increasing importance of online learning environments for executive education.

Eruditus – Founders and Team

Eruditus was founded in 2010 by Chaitanya Kalipatnapu and Ashwin Damera.

Chaitanya Kalipatnapu

Chaitanya Kalipatnapu serves as the Co-Founder and Executive Director of Eruditus along with being a lecturer at INSEAD. After graduating with MSc in Information Systems from BITS Pilani, Kalipatnapu started working as a Technical Staff at Sun Microsystems. He then became a Product Manager at INSEAD and eventually completed his MBA in General Management from INSEAD. Then he founded Eruditus. Chaitanya is also the Co-Founder of Emeritus.

Ashwin Damera

Ashwin Damera is the Co-Founder and CEO of Eruditus. He has an ACA from the Institute of Chartered Accountants of India, after which he completed an MBA from Harvard Business School. Damera was a Portfolio Risk Manager at Citibank and eventually founded TravelGuru. After selling his first company, he joined Travelocity Asia-Pacific as an advisor. After that, he founded Eruditus. Damera is also the CEO of Emeritus.

Eruditus works with a team of 51-200 employees, as per LinkedIn.

Eruditus – Startup Story

Co-founder Ashwin Damera’s Eruditus stands out in the online education market by rejecting the popular “growth at all costs” thesis. After Travelguru, his first firm, was sold, Damera’s entry into education was motivated by his experiences in the cutthroat travel sector, particularly the dangers of trying to maximize valuation.

Together with fellow INSEAD graduate Chaitanya Kalipatnapu, Damera developed a methodical, slow-moving approach for Eruditus that was based on prior learnings and a dedication to excellence. This approach sets Eruditus apart in the dynamic landscape of online education startups.

With the advent of Eruditus Executive Education in 2010, an innovative method of executive education was presented. Without the use of the internet, technology, or venture funding, the first 10-day classroom program was created by teachers from INSEAD and the Indian Institute of Management (Ahmedabad) and was only available to a small number of students.

Strategically tailoring courses in areas such as finance and management, Eruditus focuses on professionals with five to ten years of experience. Eruditus’ methodical, hands-on approach-which does not rely on traditional technological crutches-underlines its dedication to high-quality, individualized professional progression, regardless of whether one is breaking past the glass barrier or entering a new area.

Eruditus – Mission and Vision

Mission: The mission of the company is to provide affordable, easily accessible high-quality education.

Vision: The vision of the company is to offer executive education certificate programs on-premise from top universities in the world.

Eruditus – Name and Logo

Eruditus Logo

Eruditus Executive Education operates as part of the larger Eruditus Group.

Eruditus – Business Model

Eruditus has pioneered a distinctive business model termed ‘SPOC’ (Small Private Open Courses), emphasizing the completion of courses within its learner base. This structure of operations is consistent with the platform’s aim to deliver a targeted and captivating educational experience. Emeritus, a part of the Eruditus Group, serves as the global face for its SPOC programs.

Eruditus works with prestigious Ivy League business schools throughout the world, and its founders actively promote its expansion into a prominent online learning platform for working people. Offering online and hybrid learning programs specifically designed for working professionals worldwide, the collaboration aims to support their shift from functional to management leadership roles.

This strategic approach underscores Eruditus’ dedication to quality education and professional development.

Eruditus – Revenue Model

Eruditus generates revenue from various sources, including:

Educational Programs Revenue: The main source of income for Eruditus is the sale of classroom and online management education programs, which are offered in association with prominent business schools. These educational offerings are funded by the learners.

Corporate Upskilling and Training: Offering corporate workers upskilling and training classes via its platform Emeritus is another source of income for Eruditus. These programs, which help employees develop their talents, are funded by companies.

Holistic Approach to Learning: Eruditus offers a wide range of learners interested in expanding their managerial knowledge and skills, all while ensuring a comprehensive revenue model through the combination of online and classroom-based learning experiences.

Eruditus – Challenges Faced

Eruditus faces its own challenges in the world of online education. It is difficult to persuade schools to adopt online learning, and it is challenging to form alliances with prestigious universities while forming new ones.

Investors were dubious about Eruditus’s unique business model in which the inventor retained complete ownership back in 2015. Some speculated that the founder might not be so much an entrepreneur as a promoter. Eruditus has persevered and grown to be a significant force in online education in spite of these obstacles.

One of Eruditus’s most important lessons came from a 2015 program failure. After months of marketing, they managed to recruit only 21 participants for their fantastic three-month executive program in India. They learned from this that having top-notch faculty wasn’t enough; they also required a powerful brand. They had to reconsider their strategy, determine their “product-market-fit,” and form partnerships with prestigious colleges as a result of this insight.

This voyage demonstrates how Eruditus adjusted to the shifting landscape of online learning and flourished.

Eruditus – Funding and Investors

Eruditus has raised a total of $1.2 billion in funding over 8 rounds.

Here are the funding details:

Date	Round	Amount	Lead Investors
March 8, 2022	Debt Financing	$350 million	CPP Investments
August 12, 2021	Secondary Market	$220 million	Canada Pension Plan Investment Board, Prosus Ventures
August 12, 2021	Series E	$ 430 million	Accel, SoftBank Vision Fund
August 31, 2020	Series D	$113 million	Leeds Illuminate, Prosus Ventures
November 30, 2018	Series C	$40 million	Peak XV Partners
July 6, 2018	Debt Financing	$2.3 million	InnoVen Capital
April 3, 2017	Series B	$8.16 million	Bertelsmann India Investments
May 1, 2016	Series A	–	–

Eruditus – Acquisitions

Eruditus has acquired one company named ID Tech to date. ID Tech was acquired by Eruditus on May 21, 2021 with an amount of $200 million.

Eruditus – Growth

The executive edtech platform Eruditus has reported a notable increase in revenue for FY23, with a notable rise over the previous fiscal year. The business also emphasizes a notable drop in losses, indicating a notable enhancement in its financial performance. These encouraging metrics highlight Eruditus strong development trajectory and sound financial standing in the executive education market.

Some major growth highlights of Eruditus are:

Eruditus has partnered with 75+ Universities across the world as of January 2024.
The company has 200 Learner Countries as of January 2024.
It has 300,00+ learners globally as of January 2024.
Eruditus has 300+ Faculty as of January 2024.
It provides 450+ programs as of January 2024.
The courses that Eruditus offers are facilitated in multiple languages, including Spanish, Portuguese, and Mandarin.

Financials

Erditus Financials	FY22	FY23
Operating Revenue	Rs 1,962 crore	Rs 3,343 crore
Total Expenses	Rs 5,056 crore	Rs 4,392 crore
Profit/Loss	Loss of Rs 3,094 crore	Loss of Rs 1049 crore

Expenses

Eruditus total expenses has reduced from Rs 5,056 crore in FY22 to Rs 4,392 crore in FY23.

EBITDA

Eruditus FY23	FY23
EBITDA Margin	15.2%
Expense/Rs of Op Revenue	Rs 1.31
ROCE	25.6%

Eruditus – Awards and Achievements

Eruditus achieved notable recognition, including exemplary work by the GSV 150, the IIA Leadership Awards, the EdTech Leadership Awards, and Think Global Awards. These accolades highlight Eruditus outstanding work and leadership in the fields of technology and education, demonstrating its influence around the world and dedication to quality.

Eruditus – Competitors

Top Eruditus competitors include:

Toppr
BYJU’S
Vedantu
Unacademy
upGrad

Eruditus – Future Plans

Eruditus is reportedly planning to enter the study abroad market as part of its strategic positioning for future growth, as reported on January 22, 2024. Additionally, there are indications that the company is considering moving its domicile to India, potentially exploring the IPO route for further financial opportunities.

Ashwin Damera, the CEO and co-founder of Eruditus, has denied any imminent plans for a public listing in the face of these rumors, advising a methodical and careful approach to future developments and possible IPO considerations.

FAQs

What is Eruditus?

Eruditus is an executive education provider, which brings numerous opportunities for business executives to access a mix of executive programs from the top-ranking universities.

What does Eruditus do?

Eruditus provides executive education programs intended for mid-career professionals.

Who founded Eruditus?

Eruditus was founded in 2010 by Chaitanya Kalipatnapu and Ashwin Damera.

What is Eruditus’ business model?

Eruditus is credited for creating the unique “SPOC” (Small Private Open Courses) business model, which places a strong emphasis on course completion among its learner base.

January 24, 2024

Upstox – How it Empowers Investments with Zero Brokerage Model?

The modern investment landscape has undergone a profound shift, extending far beyond traditional avenues like banks and insurance companies. The emergence of stock and equities trading platforms has led to a diversification of investment choices, serving a range of clientele including people, corporations, stockbrokers, and retail investors. Stock trading has undergone a digital makeover. Previously a labor-intensive, office-only procedure, it is now easy to use and frictionless.

Mumbai-based fintech pioneer Upstox sticks out in this changing landscape with its array of cutting-edge investment choices. Most notably, Upstox changed the industry by inventing the zero-brokerage model and providing traders and end users with affordable, user-friendly stock trading and securities brokerage services. Within the ever-evolving fintech space, Upstox is essential in bringing investing closer to the general public while maintaining its ethical standards.

Read more about Upstox Founders, Business model, Revenue Model, Mission and Vision, Funding and Investors, Competitors, Future Plans, and more.

Upstox – Company Highlights

STARTUP NAME	UPSTOX
Headquarters	Mumbai, Maharashtra, India
Sector	Financial Services, Trading Platform
Founders	Raghu Kumar, Ravi Kumar, Kavitha Subramanian and Shrini Viswanath
Founded	2009
Website	upstox.com

Upstox – About
Upstox – How it Works?
Upstox – Industry
Upstox – Founders and Team
Upstox – Startup Story
Upstox – Mission and Vision
Upstox – Name, Tagline, and Logo
Upstox – Business Model
Upstox – Revenue Model
Upstox – Challenges Faced
Upstox – Funding and Investors
Upstox – Growth
Upstox – Partnership
Upstox – Advertisements and Social Media Campaigns
Upstox – Competitors
Upstox – Future Plans

Upstox – About

Upstox is a financial technology firm that provides consumers with unique investing choices. With its tech-driven, fast, and simplified stock trading and securities brokerage services, Upstox aims to empower its clients to make wiser investment decisions with utmost convenience.

Furthermore, the company also promises a zero brokerage model that is designed to leverage prudent use of design and technology, which would help significantly cut costs for the company and would also greatly benefit the end-users. Headquartered in Mumbai, Upstox is driven by the aim of disrupting the brokerage industry by bringing down the costs accrued by the online trading platforms, thereby making stock trading, efficient, and cost-effective.

Upstox – How it Works?

The Upstox platform offers a comprehensive suite of financial instruments, covering stocks, IPOs, mutual funds, futures and options, commodities, and currencies. Upstox distinguishes itself in the charges domain by implementing a user-friendly methodology. In contrast to conventional brokerage practices, Upstox doesn’t charge clients for investments in mutual funds and IPO.

Upstox retains a single brokerage cost of Rs 20 per order for other transactions, notably equity, F&O, commodity, and currency orders executed by customers onboarded on or after September 21, 2021, guaranteeing affordability and transparency for all users. Upstox is a top option in the fintech space because of its dedication to efficiency and affordability, providing traders and investors with easy-to-use and reasonably priced financial solutions.

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StartupTalkyShubham Kumar

Upstox – Industry

The fintech industry in India is expanding remarkably, with investment tech emerging as the fastest-growing sector and expected to grow at an astonishing 30% annual pace between 2022 and 2030, as per report analysis of Statista. The financial software as a service industry is projected to grow at a strong rate of 27%.

The country’s fintech market as a whole is expected to be valued more than $2 trillion by 2030, demonstrating the significant influence and promise of this industry. Based on a thorough research, these numbers show the fintech industry’s dynamic trajectory in India and indicate that technology will continue to transform and redefine the financial services industry in the future.

Upstox – Founders and Team

Raghu Kumar, Ravi Kumar, Kavitha Subramanian, and Shrini Viswanath are the Upstox founders, who founded the company in 2009.

Ravi Kumar

Ravi Kumar, a distinguished co-founder and Board member at Upstox, holds a Bachelor of Science degree in Computer Science from the University of California, Irvine. Renowned for his ability to start successful businesses, Ravi is not only a pivotal member of the Upstox team but also the founder of RK Trading Partnership and RKSV, demonstrating his many contributions to the trading and finance industries.

Raghu Kumar

Raghu Kumar, sibling to Ravi Kumar and a co-founder of Upstox and RKSV Partnership, played a central role in shaping the trajectory of the company since its inception. He co-founded RKSV, which developed into a well-known retail brokerage platform, with his brother and Shrini.

In 2012, they made a big decision by opening RKSV to the retail public. They then rebranded that market as Upstox. Raghu is an actuarial science bachelor’s degree holder from the University of Illinois Urbana-Champaign. Even though Raghu left the company in December 2019, he became a co-founder of Rain Platforms, demonstrating his continued dedication to improving the financial industry.

Shrini Vishwanath

Shrini Vishwanath, a co-founder and integral member of the Upstox Board of Directors, oversees the technological aspects of Upstox. Shrini, who holds a science degree from the University of Illinois at Urbana-Champaign, is an expert in high-frequency trading and has extensive experience in the automated trading industry developing low-latency, highly scalable systems.

In addition, Shrini contributed significantly as a co-founder of RKSV, demonstrating his breadth of knowledge in the fintech sector. His varied and successful career in technology is highlighted by his positions as a Software Engineer at Cerner Corporation and Technology Analyst at Morgan Stanley before joining Citibank and Upstox.

Kavitha Subramanian

Kavitha has been serving as the co-founder of Upstox since October 2016. She is responsible for Upstox’s growth, strategy, finance, and customer experience at Upstox. Kavitha has a BTech and MTech in Electrical Engineering from the Indian Institute of Technology, Bombay, as well as an MBA from the Wharton School of the University of Pennsylvania.

Before joining Upstox, Kavitha worked as the Associate Director at Leapfrog Investments and an Investment Principal at Actis Investments. Furthermore, she also worked for McKinsey & Co. as a Business Analyst and for SKS Microfinance Limited as the AVP of Business Development.

The company has 501–1,000 employees, as per LinkedIn.

Upstox – Startup Story

Upstox was founded by brothers Ravi and Raghu Kumar, who were inspired to trade after experiencing it early in life. Having started trading penny stocks at the age of 17, Ravi further explored the financial markets in 2004 while working at Thinkorswim, particularly the forex market.

Motivated by Ravi’s enthusiasm, Raghu studied actuarial science and developed his mathematical and probabilistic skills. After Raghu graduated in 2006, their partnership took a dramatic turn for the better. Ravi coded algorithmic trading algorithms, which helped them succeed in the trading industry.

With an emphasis on algorithmic trading, the brothers founded RKSV in India to pursue their common goal. 2012 saw the realization of their goal to enter the retail brokerage market as RKSV launched for business to the retail public. In May 2016, the business changed its name and became known as Upstox. With a foundation based on a love of stocks and a dedication to cutting-edge trading solutions, Upstox is a major force in the fintech industry.

Upstox – Mission and Vision

Mission: The mission of Upstox on the company’s website state, “Our mission is to help every Indian confidently Up their wealth.”

Vision: The vision statement of Upstox on the company’s website state

“Our vision is to create a world where, Everyone has financial security without barriers , Indians are investing in India’s growth by investing in her companies, Wealth gap reduces. GDP per capita increases, Everyone is financially literate and empowered, Wealth becomes a given. So that everyone can focus on passion, creativity, growth, contribution & excellence.”

Upstox – Name, Tagline, and Logo

Upstox Logo

RKSV Securities India Pvt. Ltd. is the parent organization of Upstox. The company a proprietary trading business focused on specialized customers, was formed in 2008. It was in 2012 that the company ventured into retail broking services with the launch of Upstox platform.

Upstox tagline is “Invest Right, Invest Now.“

Upstox – Business Model

In contrast to conventional brokerage methods, which base commissions on a percentage of turnover, Upstox takes a novel approach to the market. Users of Upstox pay no brokerage costs because the platform charges flat rates either per trade or per month. This novel approach helps dealers save more money by drastically cutting expenses.

The key to Upstox’s zero brokerage model lies in its online-only business strategy. Upstox operates from a single central location situated in the Sunshine Tower at Lower Parel, Mumbai, in contrast to many brokerage firms that maintain multiple branches throughout the nation. Upstox enhances operational efficiency and maintains low costs by eliminating the overheads associated with having several branches. Upstox’s unique business strategy enables it to offer its customers affordable services without sacrificing revenue.

Upstox – Revenue Model

Upstox generates revenue through a diversified set of streams, some of the prominent one are listed below:

Brokerage Fees: For a variety of trades, including equity, F&O, commodities, and currency, Upstox levies a small brokerage fee of Rs 20 per order. This charge structure is straightforward and fixed, which helps to generate income.

Margin Trading: Upstox provides margin trading services, enabling users to trade with funds exceeding their account balance. The interest paid on borrowed amounts for margin trading constitutes a significant source of revenue.

Account Opening Fees: Upstox charges a one-time fee of Rs 150 to its customers for Demat Account Opening in order to cover administrative costs, KYC verification, and account opening procedures.

Premium Services: Providing Upstox Pro opens up additional revenue streams for Upstox.

Upstox – Challenges Faced

As Upstox experienced significant growth, it faced challenges related to its ability to handle increased user activity and potential issues with executing trades quickly. One significant setback was in April 2021 when hackers gained access to Upstox’s security systems and compromised the personal information, including KYC details, of almost 25 lakh customers. In spite of this security breach, Upstox strengthened its systems right away.

The business strengthened third-party data storage, tightened security protocols, and continuously observed its activities in real time. As a safety precaution, Upstox also started an OTP-based secure password reset. Upstox prioritized and strengthened its security procedures in response to this occurrence, guaranteeing the protection of its clients’ money and reaffirming its dedication to defending against online attacks.

Upstox – Funding and Investors

Upstox has raised around $143.3 million over 5 funding rounds that it has witnessed.

Here are the funding details:

Date	Round	Amount	Lead Investors
Sep 22, 2022	Series C	$108 million	Tiger Global Management
Aug 26, 2022	Debt Financing	–	–
Aug 26, 2022	Series C	Rs 50 crore	–
Sep 20, 2019	Series B	$25 million	Tiger Global Management
Feb 12, 2016	Series A	$4 million	Kalaari Capital

Upstox – Growth

Upstox reached a major milestone in 2014, just two years after its founding, with a trading turnover of Rs 4000 crore+. The platform’s rapid rise to prominence and trust led to funding from Kalaari Capital and a significant investment from Mr. Ratan Tata, which further fueled the platform’s expansion. Interestingly, CDSL recognized Upstox for being the first broker to onboard the 10 lakh number of users in 2020.

As Upstox continued its journey, 2021 marked a year of expansion and collaboration. The platform demonstrated its dedication to sports and entertainment by being the official partner for esteemed events like the TNPL, IPL, and ICC. Upstox experienced a tremendous increase in trade turnover in 2022, surpassing the noteworthy milestone of $60,000 crore+. Upstox’s dominant position in the financial market is reinforced by this impressive growth, which highlights the company’s successful trajectory and ongoing innovation.

Financials

Upstox FY22-FY23	FY22	FY23
Operating Revenue	Rs 766 crore	Rs 1,000 crore
Profit/ Loss	Loss of Rs 445 crore	Profit of Rs 25 crore

Upstox – Partnership

IPL 2021

On March 16, 2021, the IPL Governing Council declared a strategic partnership with Upstox, a prominent digital brokerage firm in India. Upstox was appointed as an official partner for the Indian Premier League (IPL) scheduled to commence on April 9, 2021.

Mr Brijesh Patel, Chairman, IPL, said “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”

Upstox – Advertisements and Social Media Campaigns

Upstox Campaign

Aiming to educate people on the where, how, and why of investing, Upstox launches the ‘Invest Right‘ campaign. In an effort to change the Indian investment environment and make it more straightforward, understandable, and interesting—much how the Indian Premier League changed cricket in India—the campaign aims to raise investor awareness, consideration, and brand attachment. Through this project, Upstox hopes to empower people with financial literacy and encourage thoughtful, well-informed investment decisions.

Upstox – Competitors

The top competitors in Upstox’s competitive set are:

Zerodha
Groww
Finvasia Securities
StockGro
Kuvera
ET Money
5paisa Capital
TradingBells
Sharekhan

Upstox – Future Plans

With a focus toward the future, Upstox intends to launch an initial public offering (IPO) in the next two to three years, with a goal of going public. The company’s goal for 2024 is to increase revenue diversification through the introduction of new goods and the utilization of resulting monetization potential as per news report of January 18, 2024.

“Going forward, our strategy will be to focus on quality service, more than quantity. We have built scale, and are now shifting gears with a greater than ever attention on product innovation and exhaustive investor education initiatives.” Ravi Kumar, co-founder and CEO, said.

FAQs

What does Upstox do?

Upstox is a financial technology firm that provides consumers with unique investing choices. It also offers stock trading and securities brokerage services. The program also allows ordinary investors to trade on the stock market.

Is Upstox an Indian company?

Upstox Limited is a stock brokerage firm based in India.

Who are the Upstox founders or who founded Upstox?

Upstox was founded by Raghu Kumar, Ravi Kumar, and Shrini Viswanath in 2009, and Kavitha Subramanian joined in October 2016.

How does Upstox make money?

It charges flat rates, resulting in considerable cost savings. This is why Upstox is a brokerage industry disruptor. Upstox believes in charging zero commission, whether it’s a flat price per transaction or a flat fee per month.

Which companies do Upstox compete with?

The top competitors in Upstox’s competitive set are Finvasia Securities, Zerodha, Groww, StockGro, Kuvera, ET Money, 5paisa Capital, TradingBells, Sharekhan.

What is the Upstox revenue?

Upstox has registered Rs 1,000 crore in revenues in FY23.

January 18, 2024

Zoomcar – Indian Self-Drive Car Rental Company

In recent years, advancements in technology have revolutionized the way we perceive transportation, giving rise to innovative solutions that offer unprecedented convenience and freedom. The introduction of self-driving car rental is one such innovative breakthrough that has completely changed our ideas about what it means to own and operate a vehicle.

With the rise in self-driving car rental, worries about fuel economy, insurance, breakdowns, and mileage have all been lifted. Imagine a world in which renting a car in any city is as easy as using a straightforward app on your phone, giving you the utmost freedom, privacy, and control when you’re on the road. Zoomcar, a ground-breaking platform that has revolutionized how people experience mobility, has made this vision a reality.

Established in 2013 by Greg Moran and David Back, Zoomcar has redefined urban mobility, offering driving convenience nationwide. With a user-friendly app, the platform simplifies the booking process, allowing users to effortlessly book a self-drive car for a seamless travel experience. Zoomcar eliminates the hassles of traditional car ownership, making travel more accessible and transforming the urban transportation landscape.

Read this article to know more about Zoomcar founders, business model, revenue model, growth, challenges faced, funding, and more.

Zoomcar – Company Highlights

STARTUP NAME	ZOOMCAR
Headquarters	Bangalore, Karnataka, India
Sector	Personal Mobility
Founder	Greg Moran, David Back
Founded	2013
Website	zoomcar.com

Zoomcar – About
Zoomcar – How it Works
Zoomcar – Industry
Zoomcar – Founders and Team
Zoomcar – Startup Story
Zoomcar – Mission and Vision
Zoomcar – Name, Tagline, and Logo
Zoomcar – Products and Services
Zoomcar – Market Share and Market Size
Zoomcar – Business Model
Zoomcar – Revenue Model
Zoomcar – Challenges Faced
Zoomcar – Funding and Investors
Zoomcar – Growth
Zoomcar – Advertisements and Social Media Campaigns
Zoomcar – Advisors and Mentors
Zoomcar – Awards and Achievements
Zoomcar – Competitors
Zoomcar – Future Plans

Zoomcar – About

Zoomcar, India’s leading car rental marketplace, pioneered personal mobility with car-sharing services in 2013, securing its position as the market leader. Zoomcar is dedicated to growing, transforming highways into open-air art galleries, and bringing the advantages of self-driving vehicles to additional communities. It sees mobility as an immersive experience that offers people unmatched autonomy, privacy, and freedom in the age of self-driving automobiles.

With a strong focus on the mobile experience, Zoomcar allows seamless car rentals by the hour, day, week, or month, eliminating worries about mileage, fuel costs, insurance, and breakdowns. Travelers can reserve a self-drive automobile in any location with ease thanks to the user-friendly software, which makes them feel at home wherever they go. Zoomcar has revolutionized driving convenience for tourists all across the country and is still growing quickly to satisfy the needs of urban mobility.

Zoomcar – How it Works

Zoomcar revolutionized the car rental industry in India in 2018 by launching the nation’s first peer-to-peer automobile marketplace and creating the shared subscription mobility model. With an amazing 90% market share as of August 2021, Zoomcar is leading the way in the digital revolution of the sector. Keyless entrance, complete sanitization, and digital customer assistance are just a few of the frictionless and secure experiences that the platform guarantees by utilizing cutting-edge technology like AI and IoT.

Zoomcar’s data-driven methodology, which uses vehicle monitoring and predictive analysis to determine driver scores based on variables like speed and distance, demonstrates the company’s dedication to innovation. This enhances customer safety, vehicle upkeep, and encourages cautious driving. Zoomcar is still influencing the self-drive mobility scene in India by prioritizing ease of use and security.

Travel with Zoomcar

Zoomcar – Industry

The car rental industry in India in 2023 was valued at $2.9 billion, with a projected growth to $3.8 billion, reflecting a compound annual growth rate (CAGR) of 5.5% during the forecast period from 2023 to 2028.

This growth highlights the important part that automobile rental services play in providing for the wide range of mobility needs that customers have across the nation. A research analysis from Mordor Intelligence indicates that the market is expected to grow significantly because to factors like growing urbanization, consumers’ choice for quick and adaptable transportation options, and the continuous change in travel habits.

Zoomcar – Founders and Team

Zoomcar was founded by Greg Moran (co-founder and CEO) and David Back (co-founder and former President) in 2013.

Greg Moran

Greg Moran is the co-founder and CEO of Zoomcar. He is a seasoned professional with a history in international relations and finance. He graduated from the University of Pennsylvania with a BA in international relations and the USC Marshall School of Business with an MBA in finance and entrepreneurship.

Greg’s career includes jobs as an Analyst, Senior Analyst at Fieldstone Private Capital Group Ltd, followed by positions in financial analyst, business development at International Power America, Inc., and than Project Finance Consultant at Greg Moran Consulting.

David Back

David Back is the co-founder and former President of Zoomcar. The dynamic professional David Back graduated from the University of Pennsylvania with a BA in history. He then went on to Harvard Law School for his JD and the University of Cambridge for his MBA. Along the way, he has held positions as the Hydrogen Expedition’s Director of Government Relations, the Kauffman Foundation’s Researcher for the General Counsel’s Office, and a Summer Associate at Goldman Sachs and McKinsey & Company.

Beyond Zoomcar, after his exit in 2015, he has served as Entrepreneur In Residence at Idein Ventures, Chairman at Tattered Cover Book Store, Inc., Speaker at The London Speaker Bureau and than assumed the role at Icarus Ventures where he is Managing Partner.

Zoomcar has 201–500 employees, as per LinkedIn.

Zoomcar – Startup Story

David Back and Greg Moran met at the University of Pennsylvania’s hallways, which created the conditions for their business adventure. Greg got the concept in college—he’s always had a fascination for India. With a little cash and a great deal of guts, Greg relocated to Bangalore in 2012 to launch Zoomcar. Their goal was to make car rentals enjoyable and simple.

David assumed leadership roles as Zoomcar took off, but circumstances had other ideas. He chose to take a step back in 2012 in order to spend more time with his family. But don’t worry, Greg took the wheel. Having worked in clean technology, he founded Zoomcar with an emphasis on environmentally responsible transport. They were more than just car rental companies; they were revolutionizing transportation-related thinking.

The tale of Zoomcar is a great example of perseverance combined with environmental awareness. Greg’s passion for India and the founders’ aspiration to use tech-enabled ideas to better the world made Zoomcar remarkable. Now, Zoomcar looks out for the environment in addition to helping people rent automobiles. The Zoomcar journey goes on, snaking its way through the rapidly evolving narrative of India.

“The opportunities in India, I realized, would only be compounded over the years, and thus, it became imperative for me to be part of India’s growth story by introducing sustainable self-drive models that cater to the challenges in mobility at large”, says Greg Moran, CEO of Zoomcar.

Zoomcar – Mission and Vision

Mission: The mission of the company is simply stated on the company website: “We exist for a simple reason: we want to drive India’s transformation to sustainable transportation. Unlike other providers, Zoomcar is laser focused on creating self-drive solutions for the current mobility predicament. It’s still early days and while the road before us will certainly have many twists and turns, the sustainable light at the end of the tunnel is what motivates us day in, day out.

Vision:

“Our vision is to acquaint new-age customers with hassle-free car ownership. At Zoomcar, we have always empowered our customers with better mobility alternatives and will continue doing so at scale. This also positively affects the automobile industry as it eliminates the economic barrier to entry of various socioeconomic groups”, says Greg Moran, co-founder of Zoomcar, about the vision of the company.

Zoomcar – Name, Tagline, and Logo

Zoomcar Logo

The tagline of Zoomcar is Never Stop Living.

Zoomcar – Products and Services

The company offers a comprehensive suite of car rentals. From hatchbacks to sedans and premium vehicles, it offers users over 10,000 options as of 2020 to choose from at Zoomcar. These are made more attractive with exciting deals and promotions that the team comes up with on various occasions or long weekend breaks.

Zoomcar has also launched India’s first vehicle model agnostic Driver Score Tech Stack for the passenger car segment in October 2019. The AI-Powered algorithm with machine learning capabilities tracks the mechanical specs of the car being driven, the driving style of the customer, identifies critical events of driving and rates it on a scale of 0-100.

Over the past years, while Zoomcar has continued to rent out cars on an hourly basis, it has also brought in several changes. Today, one can have a car delivered to their location. It runs on a different business model, and the focus is on customers who want the freedom of having a car any time they require, for a longer duration.

“The only way we have been able to stay ahead of the curve is by keeping our laser-sharp focus on the vehicle rental space and business. Whether it is cars or two-wheelers, we believe that in personal mobility there is a shift from ownership. That will not move towards the taxi industry but more towards self-drive or rentals”, says Greg Moran.

Zoomcar – Market Share and Market Size

Zoomcar had 75% of the market share as of October 2021. In 2018, Zoomcar introduced India’s first peer-to-peer marketplace for cars with the launch of its shared subscription mobility model, and commands over 90% market share in this space as of August 2021. With the growth of the sharing economy across the globe, subscription-based car ownership is becoming an increasing trend.

The startup boasts of hitting a massive 15,000-car subscription run rate through its shared mobility platform as of September 2019. In the Electric Vehicles segment, the team has announced during end of 2020, its fleet of electric vehicles (EVs) has completed over 1 crore km. As of May 2023, Zoomcar boasted over 25,000 cars listed on its site by private vehicle owners.

Zoomcar – Business Model

Zoomcar has positioned itself competitively in the volatile shared mobility market by offering two resilient business models: long-term subscriptions and short-term rentals. Customers can readily choose hourly or daily prices for short-term needs; pricing is based on the type of vehicle selected.

Taking a bold step forward, Zoomcar transitioned to an asset-light, marketplace model, redefining its approach. With the help of this creative approach, people list their own vehicles on Zoomcar’s online marketplace with ease. With this proactive step, the firm hopes to quickly grow its fleet of vehicles across the country.

This move not only demonstrates Zoomcar’s dedication to sustainability, but it also represents a clever and successful move in the ever-changing shared mobility market. With this change in approach, Zoomcar is now positioned to compete in the market and demonstrate its flexibility and vision in responding to the evolving needs of consumers in the shared mobility area.

Zoomcar – Revenue Model

Zoomcar strategically maximizes its revenue through a multifaceted approach:

Flexible Packages: Zoomcar’s primary source of income is its provision of adaptable rental car packages. Clients can select packages based on how long they need a car—days or hours—so they just have to pay for the time they need it.

Varied Car Options: Since different cars have varied rental prices, the customer’s choice of automobile has an impact on revenue. With this tiered pricing structure, income is guaranteed to represent the wide range of client choices and preferences.

Advertising and Campaigns: Zoomcar aggressively advertises and runs campaigns to draw in a wide range of clients by promoting its services. The maintenance of visibility and competitiveness in the automobile rental market is contingent upon the implementation of strategic marketing initiatives.

Zoomcar – Challenges Faced

The personal mobility segment in India is fast growing and the co-founders saw it to be a segment that needed the most disruption, but the journey has most certainly has had its challenges. There is always a learning curve involved when one is introducing a new category. Car rentals were something that was truly unheard of when Zoomcar commenced its operations, said Greg Moran, who further continued,

“I remember how cumbersome a task it was to comply with regulations for number plates of the fleet, simply because of the unprecedented opportunity. It has been a learning experience to educate and sensitize the authorities and our customers alike, about the perks of car rentals”, when asked about the challenges faced.

To start car rentals, Zoomcar first had to get a license, but it could not get one. This was primarily because the Contract Carriage Permit needed them to have yellow board license plate vehicles. Zoomcar did not have a fleet and it needed to tie up with an owner of a fleet soon. By this time, the company had already raised seed funding and had tied up with several car makers. Greg had put in all his savings also, and it was suddenly a make-or-break situation.

The only way out was to work with an existing player that already had a license. At that point in time, there were five of those (in Bengaluru). Four rejected Zoomcar outright, and it was down to the wire as the founders met with Ramesh Tours and Travels. If that did not work, it meant going back to the US. Greg had one final meeting with Ramesh. They agreed on the terms and worked out a licensing agreement.

“I did not book a return ticket (to India) before the meeting. I went back to the US the next day, but I could come back and that was a relief. It was extremely nerve-wracking and very stressful because it would have been awful to return money to investors before starting a business”, recalls Greg about how Zoomcar was saved.

Zoomcar – Funding and Investors

Till now, Zoomcar has raised around $287.2 million across 24 funding rounds.

Here are some of the funding details of Zoomcar:

Date	Stage	Amount	Investors
February 22, 2023	Convertible Note	$21.3 million	–
October 20, 2022	Debt Financing	$10 million	Ananda Small Business Trust
October 19, 2022	Venture Round	–	–
November 9, 2021	Series E	$92 million	SternAegis
July 12, 2021	Series E	$17.6 million	SternAegis
May 12, 2021	Corporate Round	$5.5 million	–
March 11, 2021	Series E	$75 million	SternAegis
February 8, 2021	Venture Round	$4 million	–
January 20, 2020	Series D	$30 million	Sony Innovation Fund
December 3, 2019	Corporate Round	$4.8 million	–
September 17, 2019	Corporate Round	$1.9 million	–

Zoomcar – Growth

Zoomcar has experienced significant growth. Some of the growth highlights are:

Zoomcar operates in more than 50 cities globally (majorly in India) and has 3 million+ active users as per news report of January, 2024.
It is operating in three countries India, Indonesia, and Egypt, as per news report of December, 2023.
Zoomcar officially went public with the formation of Zoomcar Holdings, initiating trading on Nasdaq under the symbol ZCAR on December 29, 2023.
Company has covered 2 billion+ kilometers as of June, 2023.
It boasts more than 20,000 hosts and more than 5 million visitors as of June, 2023.
It has over 25,000 cars listed by individual vehicle owners on its platform as of May, 2023.
Zoomcar records average 60,000 rental transactions every month on its platform as of October 2022.

Financials

Zoomcar Financials	FY22	FY23
Operating Revenue	Rs 95 crore	Rs 69 crore
Total Expenses	Rs 359 crore	Rs 322 crore
Profit/Loss	Loss of Rs 74 crore	Loss of Rs 237 crore

Expenses

Zoomcar total expenses reduced to Rs 322 crore in FY23 from Rs 359 crore in FY22.

EBITDA

Zoomcar FY22-FY23	FY22	FY23
EBITDA Margin	-11%	-242%
ROCE	-41%	–
Expense/Rs of op revenue	Rs 3.78	Rs 4.67

Zoomcar – Advertisements and Social Media Campaigns

Zoomcar Campaign

Zoomcar campaign beautifully captures the warmth of the host-guest connection, aiming to enhance user understanding of the marketplace model. The campaign embodies Zoomcar’s ideals, from presenting a variety of cars and keyless entry to emphasizing the value of user reviews and enabling two-way contact. It also encourages aspiring business owners to host their vehicles on Zoomcar as a means of earning extra money, reaffirming the platform’s dedication to promoting both deep connections and entrepreneurial prospects.

Zoomcar – Advisors and Mentors

Mahindra has been a tremendous partner. Electric mobility was something they always wanted to push out and continue to develop over the next decades. This is a long game they are playing, and in that way, their long-term interests are very much aligned with Zoomcar.

“I think if you look at them they have certainly been visionaries in mobility in India and Anand Mahindra, hat’s off to him, especially because he was able to see out into the future way back when they started to partner more deeply with REVA, which they acquired way back in 2010. Mahindra was always a cornerstone”, says Greg about Mahindra.

Zoomcar – Awards and Achievements

The company has received several different awards including Top Place to Work, Top Brand Marketing Campaign, among others. Each year, it receives several marketing-related awards – CIDCA Award for excellence in Digital Advertising and Marketing, ACEF, Best ATL Campaign for a Cause award at the mCube 2019 etc.

Zoomcar – Competitors

Zoomcar has numerous competitors when it comes to its core business as a mobility service provider. Some of the Zoomcar competitors include:

Drivezy
Savaari
Zypps
Revv Self Drive Car Rental

Zoomcar – Future Plans

Zoomcar envisions a robust future plan as it seeks to triple its current fleet size as it has over 25,000 cars listed by individual vehicle owners on its platform, aiming to host a minimum of 60,000 cars on its platform by the end of the calendar year 2023 as per news report of May, 2023. Zoomcar is committed to providing flexible and accessible transportation solutions to satisfy the increasing demand from individual vehicle owners, and this ambitious growth is a reflection of that dedication.

Zoomcar – FAQs

When was Zoomcar founded?

Zoomcar was founded by Greg Moran and David Back in 2013.

What is the operating revenue of Zoomcar?

Zoomcar operating revenues in FY23 were Rs 69 crore were in FY22 revenue was Rs 95 crore.

What is Driver Score Tech Stack?

Zoomcar launched India’s first vehicle model agnostic Driver Score Tech Stack for the passenger car segment. The AI-Powered algorithm with machine learning capabilities tracks the mechanical specs of the car being driven, the driving style of the customer, identifies critical events of driving and rates it on a scale of 0-100.

How many cars does Zoomcar own?

It has over 25,000 cars listed by individual vehicle owners on its platform as of May, 2023.

Where is the Zoomcar headquarters?

Zoomcar headquarters is in Bengaluru.

January 16, 2024

Uber : How did this Ride-Hailing Giant Make It To The Top?

The transportation industry saw a significant transformation in the 21st century due to the surge in demand for travel experiences that were both convenient and efficient. Innovations opened the door for revolutionary shifts that enabled businesses to completely change the way people travel.

In this context, Garrett Camp, Oscar Salazar, and Travis Kalanick launched Uber Technologies, Inc. in 2009, skillfully incorporating technology to not only meet but also surpass the constantly changing expectations of travelers across the globe.

Uber, originating in the United States, began as a major player in ride-hailing before diversifying into food delivery, micro-mobility (including bikes and scooters), and peer-to-peer ride systems.

Uber has become increasingly popular due to its emphasis on convenient and efficient travel experiences. The company has over 131 million active monthly users. Uber’s position as the go-to option for a wide range of transportation needs has been cemented by this multidimensional strategy, establishing its prominence in the market.

In this article, let’s explore the world of Uber—its founders, business model, revenue model, funding, marketing strategy, and more.

Uber – Company Highlights

STARTUP NAME	UBER
Headquarters	San Francisco, California
Sector	Transportation
Founder	Garrett Camp, Oscar Salazar and Travis Kalanick
Founded	2009
Website	uber.com

Uber – About
Uber – Industry
Uber – Founders and Team
Uber – Startup Story
Uber – Mission and Vision
Uber – Name, Tagline, and Logo
Uber – Business Model
Uber – Revenue Model
Uber – USP
Uber – Challenges Faced
Uber – Funding and Investors
Uber – Investments
Uber – Mergers and Acquisitions
Uber – Growth
Uber – Advertisements and Social Media Campaigns
Uber – Competitors
Uber – Future Plans

Uber – About

Uber, established in 2009 as Ubercab, has significantly shaped the sharing economy, leading to the popular term “uberization.” The company has emerged as a major force in the food delivery industry, holding a significant 24% share through Uber Eats in 2018 and an amazing 67% market share in the U.S. ride-hailing sector in 2019.

Since its first national launch in 2011—which brought Uber to every corner of New York—Uber has experienced a decade of triumphs, setbacks, and international growth. Uber offers a vast range of transport alternatives, from affordable trips to two-wheelers, cars to SUVs, and operates in several countries, making it a popular and practical option for customers globally.

Uber – Industry

The global transportation services market, as per an analysis report from Precedence Research, displayed a substantial size of $7.31 trillion in 2022. Forecasts show an impressive development trajectory, with estimates to reach roughly $15.94 trillion by 2032. This is an impressive compound annual growth rate (CAGR) of 8.11% throughout the 2023–2032 prediction period.

Remarkably, in 2022, the Asia-Pacific area was the biggest contributor to the transport services industry. This strong growth is a sign of the growing need for effective and varied transportation options on a worldwide level. The industry is poised to play a significant role in determining the direction of global communication and commerce as it continues to develop and adopt new technologies.

Uber – Founders and Team

Garrett Camp, Oscar Salazar, and Travis Kalanick are the co-founders of Uber.

**Travis Kalanick, Garrett Camp, and Oscar Salazar Co-Founders of Uber (Left to Right )**

Garret Camp

Garrett Camp, co-founder and Chairman of Uber, holds a Master of Science (M.Sc.) in Software Engineering and a Bachelor of Science (BSc) in Electrical Engineering from the University of Calgary. Beyond his academic achievements, Camp is a serial entrepreneur and billionaire, having founded successful ventures such as Expa and the web discovery platform ‘StumbleUpon’ (later known as ‘Mix.com’).

Travis Kalanick

Travis Kalanick, the co-founder and former CEO of Uber, is a renowned entrepreneur with a history marked by the creation of Scour.net and Red Swoosh. After studying Computer Engineering and Business Economics at UCLA, his leadership at Uber ended in 2017 due to controversies. Following his exit, Kalanick assumed the role of CEO at CSS and 10100, seamlessly transitioning into new ventures in the tech industry.

Oscar Salazar

Oscar Salazar, the co-founder and founding CTO of Uber is the one who created the initial prototypes for Uber’s customer app, driver app, and dispatch engine. He was on board with Uber from 2009 to 2011.

The Uber team operates with 10,000+ employees, as per LinkedIn.

Uber – Startup Story

It was in 2008 when Travis Kalanick and Garrett Camp were attending a conference in Paris. One night during the conference, the duo was looking for a cab, but they could not find any, which made them realize that finding a ride when needed is quite a hassle, and any technology that will ease the process will surely be a hit. However, the initial idea was that of a timeshare limo service, where a limousine (a luxury sedan car) will be owned by many owners on a time-sharing basis.

After Camp came back to San Francisco, he kept contemplating the idea and even bought the domain name UberCab.com. Till mid-2009, Camp along with his friends Oscar Salazar and Conrad Whelan built the very first prototype of UberCab. Camp then approached Kalanick to join UberCab. In early 2010, UberCab’s service was first tested in New York with just 3 cabs. In May 2010, UberCab was officially launched in San Francisco.

Travis Kalanick at Stanford Technology

Uber – Mission and Vision

Mission – Uber mission statement says, “Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.“

Vision – The vision of Uber is “We ignite opportunity by setting the world in motion.”

Uber – Name, Tagline, and Logo

Uber Logo

The name Uber is derived from the German word meaning “above all the rest” a principle Kalanick and Camp wanted for their fledgling company.

Uber Tagline is “We reimagine the way the world moves for the better.“

Uber – Business Model

Uber has revolutionized the transportation industry with its transparent and innovative business model. Uber acts as a middleman between independent drivers who operate their own cars and consumers looking for taxi services, all through a digital platform. Uber matches drivers and riders via special apps, and an algorithm is used to match the two parties. Notably, Uber charges an average of 15% to 30% commission from each booking and runs on a commission-based business model rather than owning any cars.

This creative approach has established it as a front-runner and industry leader, serving as an inspiration for the creation of Uber-like business platforms in a multitude of sectors. Its ride-sharing services’ effectiveness is enhanced by a dynamic pricing structure that adapts to supply and demand. Essentially, Uber’s transparent business approach has transformed transportation and established a benchmark for the larger sharing economy.

Uber – Revenue Model

Uber makes revenue from different sources. Some of them are listed below:

Rides Commission:

Uber’s main source of revenue is the commission it receives from each ride. The commission ranges, on average, from 15% to 30%, depending on the national model.

Surge Prices:

Uber uses surge pricing during rush hours, raising fares to keep up with increased demand.
Both drivers and Uber gain from this dynamic pricing structure, which increases revenue during peak hours.

Ride Cancellation Charges:

Uber has a strict policy on ride cancellations; cancellations made closer to the scheduled trip time will result in greater fines.

Premium Rides:

Uber charges extra for these upmarket services, including luxury rides in branded, high-end taxis.
Uber makes more money when it offers premium rides.

Advertising and Promotions:

Uber uses the aesthetics of its platform to promote itself by displaying sponsored content from other companies.
Taking advantage of Uber’s strong brand recognition, this advertising model has grown to be a substantial source of revenue.

Other Services:

Uber has expanded into a number of industries beyond its primary ride-hailing service, such as food delivery through Uber Eats and freight shipment through Uber Freight.

Uber Eats: This service involves bringing customers’ meals from nearby eateries. Uber collects fees from patrons and eateries, which is one of its sources of income.
Uber Freight: Uber Freight specializes in freight shipment and charges shippers and carriers a fee for effectively connecting them via its platform.

Uber – USP

To start with, people don’t have to wait for their rides anymore; it’s just a one-tap thing now. Also, users get a chance to navigate their journey, and payment is also eased with the facilities of the Uber application. Certain highlights help Uber grab greater revenues.

A Car For Every Choice – With segments like Uber X, Uber Black, Uber Taxi, Uber Pool, Uber Comfort, and Uber SUV, they got a choice for everyone.

Price Surge Technology –The price for the ride varies keeping certain parameters such as demand increase, number of drivers available, number of requests made, etc.

Rides Other Than Cars – Uber has not limited itself to just cars. They have taken their game a notch higher by adding boats, helicopters, as well as some other Vehicles to their List. They have a motorcycle pickup service in Paris, a delivery service(San Francisco), and an ice-cream truck delivery service too. But, these options are available in selected geographical locations but it has led them to add new streams of revenue to their business model.

Uber – Challenges Faced

Like any other business, Uber has a number of challenges to overcome that could have an impact on its operations, bottom line, and general success. The following are some of the major challenges of Uber:

Regulatory Hurdles:

Due to numerous governments’ and authorities’ claims that Uber’s business model violates current regulations, the company is facing significant regulatory obstacles that could result in prohibitions and limits in some areas.

Legal Difficulties:

Drivers are suing Uber in order to be classified as employees rather than independent contractors, leading to legal disputes. Legal complexity is increased by lawsuits pertaining to safety-related issues, such as claims of inadequate protections against harassment and assault.

Safety Concerns

For Uber, ensuring the safety of drivers and passengers is a significant concern. The corporation has revised policies and processes in response to criticism regarding insufficient safety precautions.

Financial Struggles:

Uber struggles with profitability even with its high valuation. Its cost structure and business strategy have undergone strategic changes as a result of investor demand to demonstrate sustained profitability.

Impact of COVID-19:

Uber’s ride-hailing company has been greatly impacted by the COVID-19 outbreak because of travel restrictions and lockdowns. Rider and driver safety concerns have grown more intense, adding another level of difficulty for the corporation.

Uber – Funding and Investors

Uber has witnessed a total of 33 funding rounds and has accumulated a total funding of $25.2 billion.

Here are some of the funding details for Uber:

Date	Stage	Amount	Investors
September 14, 2020	Post IPO Debt	$500 million	–
April 26, 2019	Post IPO Equity	$500 million	PayPal
March 25, 2019	Secondary Market	–	–
February 1, 2019	Venture Round	–	–
October 18, 2018	Debt Finacing	$2 billion	–
October 10, 2018	Secondary Market	–	–
August 27, 2018	Corporate Round	$500 million	Toyota Motor
May 23, 2018	Secondary Market	$600 million	TPG, Coatue Management, SharesPost Investment Management & Altimeter Capital
December 28, 2017	Secondary Market	$7.7 billion	SoftBank Vision Fund
December 28, 2017	Private Equity Round	$1.3 billion	SoftBank Vision Fund

Uber – Investments

Uber has made a total of 24 investments. Here’s a look at the some of the investments of Uber:

Date	Company Name	Round	Amount
August 10, 2023	Serve Robotics	Venture Round	$30 million
June 14, 2023	Everest Fleet	Corporate Round	$20 million
December 6, 2021	Serve Robotics	Seed Round	$13 million
November 4, 2021	Aurora	Post-IPO Equity	$1.8 bilion
November 4, 2021	Lime	Convertible Note	$418 million
August 11, 2021	Joby Aviation	Post-IPO Equity	$835 million
June 8, 2021	Waabi	Series A	CA$100 million
March 2, 2021	Serve Robotics	Seed Round	–
December 8, 2020	Joby Aviation	Corporate Round	$75 million
December 7, 2020	Aurora	Corporate Round	$400 million
May 7, 2020	Lime	Venture Round	$170 million

Exited

Uber has exited from five companies: Aurora, Uber, Joby Aviation, Uber China, and Xchange Leasing.

Uber – Mergers and Acquisitions

Uber has made 13 acquisitions to date.

Here are the acquisition details:

Company Acquired	Date	Deal Value
Drizly	February 2, 2021	$1.1 billion
Autocab	August 6, 2020	–
Routematch Software	July 16, 2020	–
Postmates	July 6, 2020	$2.7 billion
Cornershop	October 11, 2019	–
Mighty AI	June 18, 2019	–
Careem	March 26, 2019	$3.1 billion
JUMP Bikes	April 4, 2018	$200 million
Complex Polygon	July 14, 2017	–
Swipe Labs	July 14, 2017	–
Geometric Intelligence	December 2016	–
Otto	August 2016	–
deCarta	March 2015	–

Uber – Growth

Some major growth milestones achieved by Uber are –

Uber is operating in 10,000+ cities as of 2023.
It has access to rides at 700+ airports as of 2023.
There are 5.4 million Uber drivers worldwide as of 2023.
Each day, 23 million Uber trips are completed as of December, 2023.
Uber’s valuation was $72 billion in 2018, which stands at around $130 billion as of 2023.
It has completed 10 billion trips worldwide as of July 2018.
Uber went public on May 9th, 2019, and Uber’s stock is one of the best performers on the NYSE.

Financials

Uber Financials	FY21	FY22
Operating Revenue	$17.4 billion	$32 billion
Profit/Loss	Loss of $496 million	Loss of $9 billion

Uber – Advertisements and Social Media Campaigns

Uber Campaign

In September 2023, Uber celebrated its remarkable ten years in India with a touching campaign that touched its loyal drivers. The campaign, which was conceived by Dentsu Creative and executed by Gan.ai, adopted a customized strategy by showcasing actor Sonu Sood. Uber celebrated its milestone in a very special way by giving drivers, passengers, and staff personalized and carefully crafted movies.

This was a kind way to show appreciation for everyone who has contributed to the company’s national success. The event was made even more remarkable and unforgettable by this creative campaign, which not only recognized the drivers’ contributions but also emphasized the close relationship that Uber has built with its community over the previous ten years.

Uber – Competitors

Uber has numerous competitors when it comes to its core business as a mobility service provider. Some of the Uber competitors include:

Ola Cabs
Lyft
Grab
Didi Chuxing
Curb

Uber – Future Plans

While ride-hailing will remain the core business of Uber for the nearing years, Dara Khosrowshahi sees a potential world outside cars too. They are aiming at adding buses and trains to their vehicles list too. The pilot project started in Denver back in January 2019, where people are able to see bus and train timings via the Uber app and also buy tickets through the app.

Uber Elevate is another vision that company has, which is an aerial ride-sharing system that Uber is planning to introduce in the future as per news report of 2020. Overall Uber is putting in extra efforts to become true partners of the cities for the long term. With great planning and an awesome team, Uber is surely bound to go places!

Uber India has grown considerably throughout these years that Uber has been operational in the country. The Indian subsidiary of Uber is expected to become a fast-growing and profitable one soon, mentioned Pradeep Parameswaran as per news report of August 2022. Uber’s regional general manager for Asia-Pacific wasn’t able to specify any timeline for the profitability of Uber’s Indian entity but he mentioned that it was not that far away either.

FAQs

Who is Uber Founder?

Garrett Camp, Oscar Salazar, and Travis Kalanick are the founders of Uber.

When was Uber Founded?

Uber was founded in 2009.

How much is Uber Revenue?

Uber’s revenue in FY22 was recorded at $32 billion, which was recorded $17.4 billion in FY21.

Who is Uber Owner?

Uber’s Parent Company is Uber Technologies, Inc. It was founded by Garrett Camp, Oscar Salazar, and Travis Kalanick.

Who are the competitors of Uber?

The Uber competitors are:

Ola Cabs
Lyft
Grab
Didi Chuxing
Curb

How to start your own Uber business?

Starting your own Uber business is really easy. No matter where you belong from, if your area is serviceable, then you can certainly make a business for yourself out of the Uber services. You can either serve as an Uber driver-partner, lend your own car to Uber or operate as a fleet operator.

What is the Uber trading name?

The Uber trading name is Uber Technologies Inc.

January 15, 2024

Slurrp Farm: How Slurrp Farm is Changing the Way World Eats

In the ever-evolving landscape of the food industry, there’s a growing recognition that the current food system is in need of transformative change. Concerns about nutrition, sustainability, and ingredient diversity have taken center stage.

Global innovators are looking for novel ways to restore good, nutrient-dense foods into diets, particularly those of youngsters. This change is the result of a shared realization that a redesigned food system is critical for the health of the world, not just for the welfare of the next generation but also for farmers and their livelihoods.

Companies like Slurrp Farm have become leaders in this regard, taking on these issues head-on and changing the conversation about children’s nutrition by focusing on sustainable and varied ingredients. Slurrp Farm, which was founded with the intention of fixing a broken food system, is a shining example of transformation in the larger food sector.

Find out more about Slurrp Farm startup story, founders and team, business model, revenue model, growth, competitors, and more.

Slurrp Farm – Company Highlights

STARTUP NAME	SLURRP FARM
Headquarters	Gurgaon, Haryana, India
Sector	FMCG, Food and Beverage Services
Founder	Shauravi Malik, Meghana Narayan, Umang Bhattacharyya
Founded	2016
Website	slurrpfarm.com

Slurrp Farm – About
Slurrp Farm – Industry
Slurrp Farm – Founders and Team
Slurrp Farm – Startup Story
Slurrp Farm – Mission and Vision
Slurrp Farm – Name, Tagline, and Logo
Slurrp Farm – Business Model
Slurrp Farm – Revenue Model
Slurrp Farm – Challenges Faced
Slurrp Farm – Funding and Investors
Slurrp Farm – Growth
Slurrp Farm – Products and Services
Slurrp Farm – Target Market Size
Slurrp Farm – Advertisements and Social Media Campaigns
Slurrp Farm – Awards and Achievements
Slurrp Farm – Competitors
Slurrp Farm – Future Plans

Slurrp Farm – About

Slurrp Farm is a passionate advocate for the use of a diverse range of superfoods, incorporating nutrient-dense ingredients such as Ragi, Jowar, Foxtail Millet, Lentils, Oats, Amaranth, Nuts, real Butter, real Fruits, and Vegetables, as well as natural sweeteners like Jaggery and Honey in their products Slurrp Farm is unique because of its mindful ingredient selection and dedication to sustainability. For example, millets are important because they use a lot less water than rice and can grow with little to no pesticides or fertilizers, which is in line with organic farming methods.

Slurrp Farm, a division of Wholsum Foods, goes beyond producing nutritious millet-based solutions for young children and their parents. This innovative strategy helps to create a resilient and sustainable community by empowering small farmers and placing a high priority on nutrition.

Slurrp Farm – Industry

The Indian Fast-Moving Consumer Goods (FMCG) industry experienced significant development, according to a report by Maximize industry Research, and was valued at US $179.94 billion in 2022. Forecasts show an impressive rise, with US $1007.45 billion predicted to be reached by 2029. This is an impressive Compound Annual Growth Rate (CAGR) of 27.9% over the course of the forecast period.

Numerous variables, such as the growing number of young people, changing lifestyles, and increased consumer brand awareness, are responsible for this remarkable growth. These dynamic factors have contributed to the FMCG sector’s continued success in India, demonstrating the sector’s resiliency and potential for long-term growth in the years to come.

Slurrp Farm – Founders and Team

Shauravi Malik, Meghana Narayan, Umang Bhattacharyya are the co-founders of Slurrp Farm.

Shauravi Malik

Shauravi Malik, the co-founder of Slurrp Farm, brings a wealth of experience from her roles in the Consumer, Healthcare, and Retail Advisory team at J.P. Morgan. She was previously employed by Sir Richard Branson’s Virgin Group in London as an investment manager. Shauravi received her bachelor’s degree in economics from St. Stephen’s College, DU, and her master’s degree from Cambridge University. Her broad experience and astute strategic observations greatly enhance Slurrp Farm creative approach in the food sector.

Meghana Narayan

Meghana Narayan, co-founder of Slurrp Farm, previously served as an Associate Principal at McKinsey & Company, leading the public health practice. Meghana combines a variety of skills into the creative vision of Slurrp Farm. She holds an MBA from Harvard Business School, a BA in Computation from Oxford University as a Rhodes Scholar, and a BE in Computer Science Engineering from Bangalore University.

In addition to her stellar career trajectory, she spent ten years as a pivotal component of the Indian National Swimming Team, which competed in the Asian Games. Meghana’s diverse background makes a substantial contribution to Slurrp Farm all-encompassing strategy in the food sector.

Umang Bhattacharyya

Umang Bhattacharyya, the Brand Director and co-founder, is the creative force behind Slurrp Farm, contributing over 15 years of expertise in photography, graphic design, and video art. Projects for international clients like ITC, IDEO (USA and Singapore), UNDP, and NGOs like Childline are just a few of his impressive past accomplishments.

Umang has received his training at the Srishti School of Art, Design, and Technology, where he was instrumental in creating the unique identity and marketing language of Slurrp Farm. In addition to his artistic ability, Umang is a fantastic cook. He makes sure that the brand’s key values, preserving a good impact on the environment and children, remain at the center of its expansion.

The company size of Slurrp Farm is 11–50 employees.

Slurrp Farm – Startup Story

The story of Slurrp Farm began when co-founders Shauravi and Meghana, initially connected at a Diwali party in London, found themselves bound by a common concern as parents. The two made the decision to fill the void in the Indian children’s food market after realizing how few wholesome options were available for their own kids. They saw a massive void in the market due to the obvious lack of variety in ready-to-eat food, particularly those that were high in trans fats and sugar.

Slurrp Farm was established in 2016 with the goal of offering better meals options and snacks. The brand, which had begun as an experiment in their personal kitchens, grew to 600 stores in across 8 cities in India, UAE and Singapore as of 2021.

They traveled across different regions of India, interacted with raw material cooperatives, scientists, food technologists, organic farmers, and others while getting hands-on learning experiences. With perseverance and a dedication to quality, Slurrp Farm has grown into a well-known kids’ food brand that serves patrons and exemplifies the strength of inventiveness and entrepreneurial dedication.

Slurrp Farm – Mission and Vision

Mission – Slurrp Farm mission is to feed 5 million children by 2025.

Vison – The Vision of Slurrp Farm aim’s to give healthy, natural, millet-based food options for young children and their parents.

Slurrp Farm – Name, Tagline, and Logo

Slurrp Farm Logo

Slurrp Farm – Business Model

Slurrp Farm operates as a Direct-to-Consumer (D2C) brand with a strong internet presence, utilizing a diverse business model. Customers can easily explore and buy the brand’s products by visiting its official website, which offers a user-friendly platform. Adopting the e-commerce trend, Slurrp Farm places itself strategically on multiple online marketplaces to guarantee greater accessibility and reach for its customers.

Slurp Farm expands its distribution channels by utilizing the conventional Fast-Moving Consumer Goods (FMCG) retail network in addition to its online presence. This hybrid strategy acknowledges the importance of the traditional brick-and-mortar retail landscape while simultaneously catering to the expanding trend of internet buying.

Slurrp Farm – Revenue Model

Some of the prominent ways Slurrp Farm makes revenue are:

Product Sales: The main way that Slurrp Farm makes money is by selling its nutritious snacks and mealtime items directly to consumers online, through e-commerce sites like Amazon, BigBasket, and FirstCry, and in conventional FMCG stores.

Offline Retail Channels: Slurrp Farm increases revenue through traditional FMCG retail sales in addition to its online presence, catering to customers who prefer in-store purchasing.

Campaign and Advertising: Slurrp Farm works with marketing channels to promote items and reach a larger audience. Through these efforts, the company makes extra money.

Slurrp Farm – Challenges Faced

Like many companies, Slurrp Farm encountered a significant challenge shared across businesses of varying sizes—the unpredictability of logistics and disruptions at the outset. The group handled issues with raw materials, packaging, and credit while navigating the challenges of controlling second and third-order impacts.

One of the paramount challenges for the Slurrp Farm team was ensuring that the delicious flavors crafted in a home kitchen translated seamlessly to the products on the shelf when reaching consumers’ hands, all without compromising on the brand’s commitment to natural and wholesome ingredients. To preserve the flavor and caliber of their products in the face of unforeseen circumstances and interruptions in the logistics chain, this called for exacting attention to detail and creative solutions.

Slurrp Farm ability to bounce back from setbacks is a result of its proactive strategy to reducing them, which reflects the team’s commitment to provide its patrons with a consistently enjoyable gastronomic experience.

Slurrp Farm – Funding and Investors

Slurrp Farm has raised $17.2 million in funding over five rounds.

Here are the funding details:

Date	Stage	Amount	Investors
January 8, 2024	Series C	$7.2 million	–
April 19, 2022	Venture Round	–	Anushka Sharma
February 22, 2022	Series B	$7 million	Investment Corporation of Dubai
December 23, 2020	Series A	$2 million	Fireside Ventures
June 1, 2018	Seed Round	$1 million	Rakesh Kapoor, Sanjeev Bikhchandani, Aditya Ghosh, Yasemin Lamy and others

Slurrp Farm – Growth

Slurrp Farm has experienced substantial growth throughout its journey, marked by several notable highlights below:

Slurrp Farm has a product portfolio of over 25 products as of January 2024.
It has 2,000 stores as of July 2023.
Slurrp Farm parent Wholsum Foods witnessed a 2X growth in revenue to Rs 40 crore in FY23 as compared to Rs 19.15 crore in FY22.
In just over four years, what started as an experiment in own home kitchens has now turned into a loved kids food brand, available at 600 stores across 8 cities in India, UAE and Singapore as of 2021.
It has a 40% repeat rate on sites like Big Basket and Amazon as per news report of January 2021.
Slurrp Farm products are available on all online marketplaces in India, and through Amazon in several countries.

Slurrp Farm – Products and Services

Slurrp Farm products focus on Healthy, tasty, and convenient breakfast and mealtime options for young children and families. It doesn’t make niche products.

Slurrp Farm uses better quality ingredients – for eg. Millets cost more per kilo than Rice and Wheat. The product cost is 25% above the comparable product.

Slurrp Farm range of products includes:

Single Grain cereals: Organic Sprouted Ragi Powder, Organic Oats Powder, Organic Brown Rice Powder
Multigrain cereals: Sathu Maavu, Khichdi Mix, Millet Oat Porridge (Daliya/Suji substitute), Organic Ragi, Almond and Banana Cereal, Organic Ragi
Rice Cereal: Strawberry; Organic Ragi & Rice Cereal: Banana (No Sugar); Organic Ragi & Rice Cereal: Mango
Millet Pancakes and Waffle Mixes: Banana and Chocolate Chip Pancake, Chocolate Ragi Pancakes, Blueberry Pancakes, Classic Pancakes
Millet Dosa: Beetroot Oats Dosa, Spinach Dosa with Lentils, and Foxtail Millet
Superfoods: Jaggery powder, Chia seeds, Nut powder. Its fun star-shaped munchies and puffs made with Supergrains like Ragi and Jowar are flavored and yummy savory and sweet snacking options for little tummies. Mighty Munch: Tangy Tomato, and Mighty Puff: Choco Ragi
The Bake range includes: Vanilla Cake Mix, Coffee Cake Mix, Chocolate Cake Mix, Chocolate Brownie Mix

Slurrp Farm – Target Market Size

Slurrp Farm buyers are everyday parents who are looking for hassle-free, healthy, and nutritious food products for their children. They are concerned about the health and make a specific choice to choose Slurrp Farm over other products in this category that have vast quantities of harmful ingredients, such as refined flours, trans-fat, excessive salt and sugar, colors, and preservatives. Slurrp Farm is offering convenience, ease, and peace of mind. Life today is busy and complicated.

Slurrp Farm – Advertisements and Social Media Campaigns

Slurrp Farm Campaign

In the engaging digital campaign, ‘Yes Ka Time Aa Gaya‘, featuring investor and brand ambassador Anushka Sharma, Slurrp Farm spotlights the relentless battles mothers face in providing the best nutrition for their children.The three-part documentary explores the difficulties moms face in the face of a plethora of options and viewpoints around the food that their children should be eating.

Rap serves as a unique visual element in the campaign, which effectively breaks through the clutter to highlight Slurrp Farm core promise of providing enticingly delicious and nutritious food. The message resonates with mothers, assuring them that with Slurrp Farm, there’s no need for guilt when indulging their children in delicious and nutritious meals.

Slurrp Farm – Awards and Achievements

Slurrp Farm is proud of the external recognition it has gained through the awards-

It won in the Amazon Global Selling Propel Start-up Accelerator program in 2021
SheThePeople – Digital Women Awards 2020
Times She UnLTD. Awards – Women Entrepreneur Awards 2019 | Food
Gurgaon Moms- Mom Achievers Summit 201
Kid Stop Press – One Cool Thing – Now In India | KSP Award 2016
The DSSC- Power Packers 2017
Women Economic Forum – Exceptional Women of Excellence DSSC-Power
Harvard Business School Venture Competition: Asia and Middle East Winner 2017
Mens XP Award

Slurrp Farm – Competitors

In the broader space of children’s food, there are several players in India and internationally. Slurrp Farm aspires to be a company like Ella’s Kitchen or Organix. They have an entire range and gamut of products for children. It doesn’t compete with any of them, but that is the team’s aspiration.

“In India, the shelf for children is still being created. We always joke that the large format retail stores have an entire shelf for dog food, but no dedicated shelves for children’s food” added the team

This category specialization has happened in the personal care space, with brands like Mamaearth and Moms Co catering to the segment of products for children and their parents. In the Indian FMCG food context, there isn’t one player focused on children. There are several players in the categories Slurrp Farm is in: Soulfull, Betty Crocker, Pilsbury, MTR, and Nestle.

Slurrp Farm – Future Plans

The company is set on an ambitious path for the future, aiming to achieve Rs 500 crore in revenue within the next couple of years. Additionally, it plans to expand its market presence significantly, targeting a presence in 40,000 stores—a 20-fold increase from the current 2,000 stores as per news report of January 8, 2024. This strategic vision highlights the company’s determination to scale operations and solidify its position as a major player in the industry.

January 13, 2024

STARTUP NAME	SHAADI.COM
Headquarters	Mumbai, Maharashtra, India
Sector	Internet marriage arrangement, social networking service
Founder	Anupam Mittal
Founded	1996
Website	shaadi.com

Tag: 📄Company Profiles

CashKaro – How is it Helping Indians Gain Excellent Cashbacks?

CashKaro – Company Highlights

CashKaro – About

CashKaro – How it Works?

CashKaro – Industry

CashKaro – Founders and Team

Swati Bhargava

Rohan Bhargava

CashKaro – Startup Story

CashKaro – Mission and Vision

CashKaro – Name and Logo

CashKaro – Products and Services

CashKaro EarnKaro

CashKaro Store Network

Bankkaro

CashKaro – Business Model

CashKaro – Revenue Model

CashKaro – Challenges Faced

CashKaro – Funding and Investors

CashKaro – Growth

Financials

Expenses Breakdown

EBITDA

CashKaro – Advertisements and Social Media Campaigns

CashKaro – Competitors

CashKaro – Future Plans

FAQs

What does CashKaro do?

Who founded CashKaro?

Where is the CashKaro headquarters?

How does CashKaro make money?

What is the CashKaro revenue model?

Cigna – Encouraging Life Through Its Assurance and Insurance

Cigna – Highlights

Cigna – About

Cigna – Industry

Cigna – Team

David Cordani

Brian Evanko

Cigna – History and Beginning

Cigna – Mission and Vision

Cigna – Name and Tagline

Cigna – Business Model

Cigna – Revenue Model

Cigna – Employees

Cigna – Challenges

Cigna – Funding and Investments

Investments

Cigna – Growth

Cigna – Social Media Presence

Cigna – Advertising Strategy

Cigna – Awards and Achivements

Cigna – Competitors

Cigna – Future Plans

FAQs

How long does it take Cigna to process a claim?

In which countries is Cigna available?

When was Cigna formed?

Who are the competitors of Cigna?

Lesics: Transforming Engineering Education Globally – A Journey of Quality Videos, and Strategic Growth

Lesics – Company Highlights

Lesics – About

Lesics – Industry

Lesics – Founders and Team

Lesics – Startup Story

Lesics – Vision and Mission

Lesics – Logo

Lesics – Products/Services

Lesics – Business and Revenue Model

Lesics – Launching Company Strategies

Lesics – Customer Growth and Retention Strategies

Lesics – Challenges Faced

Lesics – Growth

Lesics – Marketing Strategy

Lesics – Key Tools and Software

Lesics -Recognition and Achievements

Lesics – Competitors

Lesics -Future Plans

FAQs