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Tag: 📄Company Profiles

  • Class ON: How It’s Revolutionising School Management with Innovative ERP Software Solution

    India’s education technology (EdTech) sector is booming, with a current valuation of $7.5 billion in 2024 and projected to grow at a 25.8% annual rate, reaching $29 billion by 2030. Class ON App is making a significant mark in the expanding EdTech field with its innovative School ERP software solution. Designed to streamline and improve school management across India, the user-friendly platform is transforming school operations and driving growth in the sector.

    In this article, learn more about Class ON, its founder, its business and revenue model, challenges, growth, and more.

    Class ON – Company Highlights

    Company Name Class ON
    Headquarters Ludhiana, Punjab, India
    Sector EdTech
    Founder Milan Singh Hans
    Founded 2016
    Website classonapp.com

    Class ON – About
    Class ON – Industry
    Class ON – Founder and Team
    Class ON – Startup Story
    Class ON – Vision and Mission
    Class ON – Name, Tagline, and Logo
    Class ON – Products/Services
    Class ON – Business and Revenue Model
    Class ON – Launching Company Strategies
    Class ON – Customer Growth and Retention Strategies
    Class ON – Marketing Strategy
    Class ON – Challenges Faced
    Class ON – Growth
    Class ON – Funding
    Class ON – Key Tools and Software
    Class ON – Awards and Achievements
    Class ON – Competitors
    Class ON – Future Plans

    Class ON – About

    Class ON App is the fastest-growing leading School ERP software solution specially designed for Indian schools to streamline school management. Developed by Smartway Media Pvt. Ltd., an ISO Certified company established in 2009, Class ON was launched in 2016 to address the growing need for efficient, digital solutions in education.

    The software is used by over 600 schools across India, offering over 90 modules, 4 mobile apps, and 30+ specialized services. These services cover everything from attendance tracking and fee management to online admissions and e-learning content, making it a one-stop solution for schools to manage all their operations. The software is cloud-based, ensuring data security and easy access from anywhere. It is designed to be user-friendly, allowing even non-technical staff to use it effectively.

    Class ON Evolution

    Class ON is a part of Smartway Media Pvt. Ltd., which initially focused on IT services like websites, logo designing, app development, and software development before pivoting to EdTech with the launch of Class ON.

    Class ON – Industry

    Class ON operates in the EdTech (Education Technology) industry, a rapidly growing sector that focuses on the use of technology to enhance educational practices and management.

    In India, there are over 1.5 million schools, and a significant portion of them are yet to adopt digital management solutions. This presents a massive opportunity for Class ON to grow its market share.

    As of August 2024, Class ON serves over 600 schools, positioning itself as one of the leading school ERP providers in India. While the exact market share is difficult to quantify, the company’s growth trajectory suggests a strong presence in the EdTech space.

    The EdTech industry in India is expected to continue its rapid growth over the next five years, driven by increasing demand for digital solutions, government initiatives, and the need for schools to adapt to new educational paradigms, especially post-pandemic. Class ON aims to be at the forefront of this growth, expanding its services and introducing new features to meet evolving needs.

    In the next 5-10 years, Class ON envisions itself not just as a national leader but as a global player in the school ERP market. The company plans to expand its footprint internationally, starting with neighboring countries and eventually targeting schools worldwide.

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    Class ON – Founder and Team

    Milan Singh Hans is the founder of Class ON.

    Milan Singh Hans

    Milan Singh Hans, Founder and CEO, Class ON
    Milan Singh Hans, Founder and CEO, Class ON

    Milan Hans is the Founder and CEO of Class ON. Milan has over 20 years of experience in IT and EdTech. He started his career in website design and software development before transitioning into the education sector. His deep understanding of the challenges faced by schools, combined with his technical expertise, has been the driving force behind Class ON.

    Kanwalpreet Singh (Technical & Finance Head)

    Kanwalpreet is the co-founder and CTO at Class ON. He brings a wealth of technical expertise to the team, with a background in IT and software development. He is responsible for overseeing the development and maintenance of the Class ON platform and also manages the financial operations of the company, ensuring that Class ON remains financially healthy and can continue to invest in new features and services.

    Jashan Hans (Research & Technical Head)

    Jashan Hans is the co-founder and COO at Class ON. He brings a robust IT background to Class ON, with extensive experience in both technology and research. His role as the Research & Technical Head involves a multifaceted approach to module development and system enhancements.

    Harmanjot Sidhu (Marketing & Service Head)

    Harmanjot is the Marketing Head and CCO at Class ON. He is responsible for the company’s service, support, marketing, and branding efforts. He has successfully built the Class ON brand through strategic campaigns, partnerships, and customer engagement.

    Jashan Sidhu (SEO & SMM Strategist Head)

    Jashan leads the Graphics & Videos team and also heads the SEO team. He is well-versed in all aspects of digital marketing and is highly skilled in his field.

    Aman Hans (Data Analyst Head)

    Aman is responsible for monitoring team progress, work status, and overseeing all activities. She manages tasks and ensures smooth operation among the staff.

    Class ON Team with Kiran Bedi
    Class ON Team with Kiran Bedi

    The company has grown to over 100 employees, fostering a culture of innovation, collaboration, and customer-centricity. The team is encouraged to take ownership of their projects, and there is a strong emphasis on continuous learning and development.

    Hiring Philosophy: Class ON looks for individuals who are not only technically proficient but also passionate about making a difference in the education sector. The company values creativity, problem-solving, and a strong work ethic.

    Class ON Advisors and Mentors

    Mr. Gobind S. Hans, Milan Hans’s father, is the Mentor and Advisor for Class ON. From the very beginning, Mr. Gobind S. Hans provided crucial financial and moral support to help start the company. Whenever any advice is needed or challenges arise, Milan always turns to his father first for guidance. Additionally, the Class ON team has benefited from the insights of industry experts and peers in the EdTech and IT sectors. These informal mentorships have played a vital role in shaping the company’s strategic decisions and have been key to overcoming the challenges of growing a tech-driven business in the education industry.

    Class ON – Startup Story

    In 2016, Milan Hans and Co-Founder Kawalpreet Singh were deep in discussion about a new project, well into the night, around 2 AM. They had previously worked on an e-commerce project called Zokasa, which didn’t achieve the success they hoped for. As they brainstormed, they recognized a significant gap in the market: there was no comprehensive, user-friendly solution for school-parent communication available across India. While larger schools had some solutions, these were often not user-friendly or affordable. Milan and Kawal were intrigued by the idea of creating an accessible, budget-friendly platform for all schools. After discussing the concept with Milan’s father, Mr. Gobind S. Hans, who endorsed the idea, they assembled their core team—Jashan Hans and Harman Sidhu—and began working on bringing their vision to life.

    Milan Hans undertook extensive research, including surveys and meetings with school leaders, principals, and directors, to understand their pain points. The research revealed that while schools had software for fee management, it lacked advanced features and often relied on outdated, offline solutions. A major challenge identified was the lack of reliable customer support; many software providers did not offer consistent updates or assistance after the initial installation. This feedback highlighted the need for a solution that not only addressed these gaps but also provided dependable, ongoing support.

    The initial response to the idea was positive, but the path forward was fraught with challenges. Despite 3-4 months of intensive marketing efforts, including on-site demos, the team faced numerous hurdles. Many schools were reluctant to adopt the new platform due to concerns about smartphone accessibility for parents and perceived high costs compared to offline software. However, after months of perseverance and addressing these objections, Class ON finally secured its first school client. This milestone marked the beginning of Class ON’s journey and set the stage for its expansion across India.

    Class ON – Vision and Mission

    Vision: Class ON aims to be a global leader in school ERP solutions by making every school 100% smart and digital. The long-term vision is to transform the way educational institutions operate, enabling them to become more efficient, transparent, and innovative. By focusing on continuous innovation, the company seeks to stay ahead of technological trends and provide schools with cutting-edge tools that simplify their operations.

    Mission: The core mission of Class ON is to digitalize and simplify the management processes in schools, thereby saving them time, money, and resources. The company is committed to providing schools with a comprehensive, user-friendly, and affordable ERP solution that can be easily adopted and scaled according to the institution’s needs.

    Core Belief: The company believes that education should be future-ready, accessible, and efficient. This belief drives their commitment to developing a solution that not only meets the current needs of schools but also anticipates future challenges.

    Motto: “Go Digital-Go Smart” encapsulates the company’s commitment to providing tools that help schools operate more effectively, thereby contributing to the overall improvement of educational standards.

    Class ON Logo and Tagline
    Class ON Logo and Tagline

    The name “Class ON” was meticulously chosen to represent the digital activation of education—essentially turning classrooms “on” to the vast possibilities offered by technology. This name embodies the company’s mission to empower schools by making them smarter and more efficient. The search for the perfect name took nearly a year, during which over 500 potential names were considered and evaluated. The goal was to find a name that was simple, easy to spell, and pronounce. Ultimately, “Class ON” emerged as the ideal choice, perfectly reflecting the essence of the School ERP project and aligning with its vision.

    The tagline “Go Digital – Go Smart” captures Class ON’s dedication to transforming school management through cutting-edge digital solutions. It highlights the shift from traditional, paper-based systems to a modern, efficient digital approach. This tagline underscores the company’s commitment to enhancing operational efficiency and enabling schools to focus on delivering high-quality education. “Go Digital – Go Smart” also serves as a call to action, encouraging schools to fully embrace digitalization and become 100% smart and digital.

    The Class ON logo features a contemporary and clean design that integrates elements of both technology and education. The design process aimed to create a symbol that reflects the dual focus of the business: advancing digital solutions while supporting educational excellence. The logo’s modern aesthetics are intended to resonate with the tech-savvy and educational aspects of the company, reinforcing its brand identity.

    Class ON – Products/Services

    Class ON School Management Software
    Class ON School Management Software

    Class ON offers a complete School ERP software solution specifically designed for Indian schools to automate and simplify various school operations. The product includes over 90 modules covering everything from attendance, timetable management, live classes, device-less van tracking, gate pass, report card, ID card generator, certificate builder, and fee collection to more advanced features like online admissions, e-learning content, and real-time analytics.

    The software is cloud-based, allowing access from anywhere with an internet connection. Schools can select from a range of modules based on their specific needs, allowing for a customized solution. The platform is designed to be user-friendly, with an intuitive interface that even non-technical staff can navigate easily. It integrates seamlessly with other tools such as SMS, WhatsApp, GPS, RFID, QR scanners, and biometrics, making it a versatile and comprehensive solution.

    Class ON addresses several key challenges faced by schools, including:

    • Inefficient Administrative Processes: Automates manual tasks, reducing the workload on administrative staff.
    • Poor Communication: Enhances communication between the school, parents, and students through integrated messaging systems.
    • Lack of Data Security: Provides a secure cloud-based system to protect sensitive student and school data.
    • Scalability Issues: The modular design allows schools to scale the solution as they grow.

    USP and Innovation

    Class ON’s unique selling points include its extensive range of modules, guaranteed monthly updates, and user-friendly interface. The software is also known for its robust customer support and continuous innovation, introducing new features regularly based on user feedback.

    Technology

    Class ON is built on a scalable cloud infrastructure, ensuring high availability and data security. The company employs the latest technologies in web development, database management, and cybersecurity to maintain the platform’s reliability and performance.

    Product Evolution

    The product has evolved significantly since its initial launch. Originally focused on basic administrative functions, Class ON expanded its offerings to include advanced features like live classes, online tests, and comprehensive analytics. This pivot was driven by user demand and the need to stay competitive in a rapidly changing market.

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    Class ON – Business and Revenue Model

    Class ON operates on a per-student subscription-based business model. Schools pay based on the number of students enrolled, which aligns the cost with the institution’s size and needs. The company offers a comprehensive package featuring over 90 modules to streamline various school operations. For institutions requiring a full suite of services, Class ON has introduced Class ON Prime, a premium package that includes additional features such as website development, ID card creation, and biometric systems. These packages cater to a wide range of schools, from small institutions to large educational organizations.

    Revenue is generated primarily through subscription fees, which are calculated on a per-student, per-month basis. Schools can choose from various billing cycles, including monthly, quarterly, bi-annual, or annual payments. This flexible payment structure allows schools to select an option that best suits their financial planning and operational needs.

    Class ON – Launching Company Strategies

    At its inception, Class ON was introduced to the market through a targeted approach, leveraging the extensive network of Milan Hans in the education sector. This involved direct outreach to schools, where Milan’s established relationships and reputation helped in gaining initial traction.

    To secure its first 100 customers, Class ON employed a combination of direct marketing and personalized outreach. The company conducted webinars to showcase the software’s capabilities and benefits. Personalized demonstrations were arranged for interested schools, allowing them to experience the product firsthand. This approach helped in building relationships and trust, which were crucial for onboarding the initial schools.

    Class ON – Customer Growth and Retention Strategies

    Class ON focuses on continuous innovation to remain at the forefront of the School ERP market. The company ensures that it regularly updates its software with new features and improvements every month. Exceptional customer support is also a key component of the growth strategy, as it helps in retaining clients and resolving any issues promptly. This proactive approach to service and innovation keeps schools engaged and satisfied.

    Class ON – Marketing Strategy

    The company’s marketing efforts have included successful digital campaigns and content marketing, with a notable focus on webinars conducted during the COVID-19 pandemic. These webinars educated schools on the importance of digital tools in enhancing educational management and adapting to remote learning. Content marketing strategies, including blog posts and social media engagement, have also played a role in reaching a broader audience.

    Most Successful Marketing Campaign

    The most successful marketing campaign for Class ON was the series of webinars conducted during the COVID-19 pandemic. These webinars highlighted the urgent need for digital solutions in education, showing how Class ON could help schools manage remote learning and maintain administrative efficiency. Milan Hans played a key role by sharing practical, proven strategies through videos on how to increase school admissions without traditional advertising. His guidance on boosting school admissions resonated strongly with schools, leading many to adopt Class ON’s digital and smart solutions.

    This campaign not only increased Class ON’s visibility but also attracted a significant number of new clients. The focus on providing valuable, relevant information during a critical time helped Class ON build trust and significantly expand its customer base.

    Class ON – Challenges Faced

    One of the significant challenges faced by Class ON was convincing traditional schools to transition from paper-based systems to digital solutions. Many schools were resistant to change due to a lack of familiarity with technology and concerns about the complexity of digital tools.

    To address this challenge, Class ON offered free trials of their software, allowing schools to experience the benefits without any initial commitment. Personalized demonstrations were conducted to show how the software could be tailored to meet specific needs. The company also provided robust support during the initial implementation phase, which helped in building trust and easing the transition. By highlighting the tangible benefits and offering hands-on assistance, Class ON was able to overcome resistance and build confidence among its clients.

    Class ON – Growth

    As of August 2024, Class ON is a trusted partner for over 600 schools across India. The company’s user base continues to grow steadily, driven by positive feedback and word-of-mouth referrals from satisfied clients. Class ON is recognized for its comprehensive School ERP solutions, which simplify administrative tasks and enhance the learning experience. The company is also expanding its service offerings, introducing new features and updates monthly to meet the evolving needs of schools. The platform’s reliability and user-friendly interface have made it a preferred choice for educational institutions looking to go digital.

    Class ON serves a diverse range of schools, including some of the most prestigious institutions across various states in India. These schools rely on Class ON for efficient management of their operations, demonstrating the trust and credibility the platform has built within the education sector.

    Class ON – Funding

    Class ON has been primarily self-funded since its inception, with Milan Hans reinvesting profits back into the business to fuel growth and innovation. This approach has allowed the company to maintain control over its direction and priorities without external pressures.

    To date, Class ON has not actively sought external funding. However, the company remains open to exploring strategic partnerships that align with its mission and values. Such partnerships could potentially accelerate growth and bring additional resources to enhance the platform’s offerings.

    Class ON – Key Tools and Software

    Class ON leverages a range of cutting-edge tools to manage its operations efficiently. The platform is built on cloud-based technologies that ensure scalability and reliability. For software development, Class ON uses modern development frameworks and cloud hosting services to deliver a seamless user experience. Customer support is managed through dedicated platforms that allow for real-time communication and issue resolution. Additionally, the company utilizes CRM systems to track client interactions, manage sales pipelines, and maintain high levels of customer satisfaction. These tools collectively enable Class ON to deliver a robust and responsive service to its clients.

    Class ON – Awards and Achievements

    Class ON Honored with the FAP National Award
    Class ON Honored with the FAP National Award

    Class ON’s commitment to innovation and excellence has been widely recognized. The company was honored with the FAP National Award 2022 for its transformative impact on school operations through digital solutions. This prestigious accolade highlights Class ON’s role in enhancing educational administration with its cutting-edge technology.

    Additional Honors:

    • Entrepreneur of the Year Award: Mr. Milan Hans, Founder and CEO of Class ON, received the Entrepreneur of the Year award from CIO Look India Online & Offline Magazine. This recognition celebrates his pivotal role in advancing educational technology and his vision that led to the creation and expansion of Class ON.
    • Innovation in Education Technology Award: At the Heritage Festival organized by the City Awareness Society in Malout in 2019, Mr. Milan Hans was awarded the Innovation in Education Technology Award by the Deputy Speaker of the Punjab Vidhan Sabha. This award acknowledged his relentless efforts to revolutionize education through digital solutions with Class ON.
    • Digital Marketing Certification from Google (2020): Mr. Milan Hans earned a Digital Marketing Certification from Google, underscoring his expertise in digital strategies and further validating his contributions to the field.
    • Recognition at RKDx Talks: During an online conference organized by RKDx Talks amid the COVID-19 pandemic, Mr. Milan Hans was invited to share his insights on digital education promotion and improving institutional rankings. His well-received YouTube videos on school promotion strategies have also contributed significantly to his recognition.
    • Youth Icon Award (2015): At the 3rd Heritage Festival, Mr. Milan Hans was honored as a Youth Icon by the City Awareness Society. This award celebrated his efforts to uplift his hometown, Malout, through technology and social initiatives.
    • Excellent Work Award (2012): At the International Conference held at RIMT-IET, Mandi Gobindgarh, Mr. Milan Hans received the Excellent Work Award 2012 from the Economic Growth and Research Association. This award recognized his outstanding contributions to the field of Information Technology.

    Class ON’s most significant achievement has been its rapid expansion from serving just a few schools to over 600 schools across India within a few years. This growth reflects the effectiveness of the platform and the trust schools place in Class ON for their educational and administrative needs. The company’s ability to scale efficiently while maintaining high service standards underscores its solid operational foundation and customer-focused approach.

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    Class ON – Competitors

    Some of the top competitors of Class ON are:

    • Fedena: Fedena is a well-established name in the school ERP market, known for its comprehensive features and strong presence in both domestic and international markets. It offers a wide range of modules catering to various aspects of school management, including attendance, examinations, and communication.
    • Entab: Entab is a prominent competitor that provides a robust ERP solution with modules focused on school administration, student management, and parent communication. It is known for its user-friendly interface and extensive support services.
    • Edunext: Edunext is another key player in the school ERP space, offering a diverse range of functionalities to streamline school operations. Its focus on integrating technology to improve educational outcomes and administrative efficiency makes it a strong competitor.

    Class ON – Future Plans

    Class ON’s plans for the next 1-2 years include:

    • International Expansion: Class ON aims to broaden its global footprint by entering new international markets. This expansion will involve adapting the software to meet various regional educational standards and languages, making it accessible to a wider range of schools globally.
    • Advanced Features Development: The company plans to enhance its platform with advanced features such as AI-driven analytics. This will provide schools with deeper insights into student performance, operational efficiencies, and predictive trends, helping them make more informed decisions.
    • Multilingual Support: To cater to a diverse audience, Class ON will introduce multilingual support. This will make the platform more accessible to schools in different linguistic regions, particularly targeting non-English-speaking areas.
    • Market Penetration in India: Class ON is focused on increasing its market share within India by reaching out to more rural and semi-urban schools. The company aims to address the specific needs of these schools with tailored solutions that improve educational management and operational efficiency.
    • Product Innovations: Continuous development of new features and modules will be a priority. This includes enhancing existing functionalities, integrating emerging technologies, and ensuring the platform remains at the cutting edge of educational technology.

    FAQs

    What is Class ON?

    Class ON is the fastest-growing leading School ERP software solution specially designed for Indian schools to streamline school management.

    Who is the founder of Class ON?

    Milan Singh Hans is the founder of Class ON.

    What is Class ON’s business model?

    Class ON operates on a per-student subscription-based business model. Schools pay based on the number of students enrolled, which aligns the cost with the institution’s size and needs.

    How does Class ON help schools?

    Class ON helps schools by providing over 90 modules for tasks like attendance, timetable management, live classes, van tracking, gate passes, report cards, ID card generation, fee collection, and more. It also offers advanced features like online admissions, e-learning content, and real-time analytics.

  • Emcure Pharmaceuticals: India’s 11th Largest Pharmaceutical Company

    In the essential realm of healthcare, the pharmaceutical industry stands as a beacon of progress, vital for global well-being and economic prosperity. Pharmaceutical companies are closely inspected to guarantee the manufacturing of high-quality medications since they operate at the intersection of innovation and responsibility.

    Governments, realizing how vital health is, keep a close eye on pharmaceutical activities to ensure that standards are maintained. Technology has made it possible for businesses like Emcure Pharmaceuticals to investigate a variety of drugs. Emcure is a prominent multinational company that specializes in producing tablets, capsules, and injectables. The company is dedicated to improving healthcare by using innovative approaches and searching for novel medications. Emcure Pharmaceuticals Limited is ranked as the 11th largest company in the Indian Pharmaceutical Market as per AWACS MAT Feb’24 data.

    In this article, we will delve into the successful journey of Emcure Pharmaceuticals’ founder, business model, funding, competitors, IPO, and more.

    Emcure Pharmaceuticals – Company Highlights

    STARTUP NAME EMCURE PHARMACEUTICALS
    Headquarters Pune, Maharashtra, India
    Sector Pharmaceuticals
    Founders Satish Ramlal Mehta
    Founded 1981
    Revenue INR 6,658 crore (FY24)
    Website emcure.com

    Emcure Pharmaceuticals – About
    Emcure Pharmaceuticals – Subsidiaries
    Emcure Pharmaceuticals – Industry
    Emcure Pharmaceuticals – Founders and Team
    Emcure Pharmaceuticals – Startup Story
    Emcure Pharmaceuticals – Mission and Vision
    Emcure Pharmaceuticals – Name, Tagline, and Logo
    Emcure Pharmaceuticals – Business Model
    Emcure Pharmaceuticals – Revenue Model
    Emcure Pharmaceuticals – Challenges Faced
    Emcure Pharmaceuticals – Funding and Investors
    Emcure Pharmaceuticals – Growth
    Emcure Pharmaceuticals – IPO
    Emcure Pharmaceuticals – Marketing and Campaigns
    Emcure Pharmaceuticals – Awards and Achievements
    Emcure Pharmaceuticals – Competitors
    Emcure Pharmaceuticals – Future Plans

    Emcure Pharmaceuticals – About

    Established in 1981, Emcure Pharmaceuticals has become a prominent participant in the Indian pharmaceutical industry, acknowledged worldwide for its wide array of offerings. Emcure, which is well-established in more than 70 countries, focuses on important therapeutic domains like HIV, gynecology, cardiology, cancer, respiratory, and central nervous system.

    Six biologics have been launched by the business, in the domestic and Rest of the World (RoW) markets. During the COVID-19 pandemic, Emcure Pharma demonstrated its agility by founding Gennova, a subsidiary that spearheaded the creation of India’s first-ever indigenous mRNA vaccine. This demonstrates Emcure’s dedication to innovation and meeting pressing healthcare needs around the world. The turnover of the company for FY24 is INR 6658 crore.

    Emcure Pharmaceuticals – Subsidiaries

    Below is the list of Pharmaceuticals:

    • Gennova Biopharmaceuticals Ltd.
    • Zuventus Healthcare Ltd
    • Emcure Nigeria Limited
    • Emcure Pharmaceuticals Mena FZ-LLC
    • Emcure Pharmaceuticals South Africa (Pty) Limited
    • Emcure Brasil Farmaceutica Ltda
    • Heritage Pharma Holdings Inc. d/b/a Avet Pharmaceuticals Holdings Inc.
    • Emcure Pharma UK Ltd
    • Emcure Pharma Peru S.A.C
    • Emcure Pharma Mexico S.A. DE C.V
    • Marcan Pharmaceuticals Inc
    • Emcure Pharmaceuticals Pty Ltd

    Emcure Pharmaceuticals – Industry

    According to a Statista analysis, the pharmaceuticals market is expected to increase at a compound annual growth rate (CAGR) of 6.33% from 2024 to 2028. By 2028, the market volume is predicted to reach US $15.93 billion based on this trajectory.

    With a predicted volume of US $2.02 billion in 2024, Oncology Drugs continues to be the leading market sector in this dynamic landscape. The strong revenue growth is indicative of the pharmaceutical industry’s overall resiliency and evolution in meeting a range of healthcare demands, as well as the growing emphasis on oncology therapies.

    Emcure Pharmaceuticals – Founders and Team

    The company was founded by Satish Ramanlal Mehta in 1981.

    Satish Ramanlal Mehta

    Satish Ramanlal Mehta - Founder, CEO and Managing Director of Emcure Pharmaceuticals
    Satish Ramanlal Mehta – Founder, CEO and Managing Director of Emcure Pharmaceuticals

    Satish Ranamnlal Mehta is the founder of Emcure Pharmaceuticals and also serves as the CEO and Managing Director of the company. He is a postgraduate in Chemistry from Pune University and has a diploma in management from the IIM, Ahmedabad.

    Led by the visionary leadership of Satish Mehta, Emcure Pharmaceuticals has achieved esteemed recognition as a global pharmaceutical entity, operating in over 70 countries. The Emcure Pharmaceuticals subsidiaries are spread throughout important regions, such as the UK, Canada, Singapore, Brazil, and others, enhancing Emcure Pharmaceuticals’ prominence and power in the world pharmaceutical industry.

    He has also served as a member of the Committee to recommend / frame Rules under the Indian Institutes of Management Act, 2017 – Ministry of HRD (Government of India), Economic & Commercial Consultative Group (ECCG) – NITI Aayog (Government of India), and India-China Bilateral Council – NITI Aayog (Government of India).

    In 2016, Satish Mehta was ranked on the Forbes Rich List as the 82nd richest Indian with a net worth of $1.6 billion in 2018.

    Namita Thapar

    Namita Thapar – Executive Director of Emcure Pharmaceuticals

    Namita Thapar is the Executive Director of Emcure Pharmaceuticals, and her career history is marked by excellence. Beginning her career as a Chartered Accountant with the Institute of Chartered Accountants of India, she honed her financial acumen. Adding to her credentials, Namita pursued an MBA at Duke University – The Fuqua School of Business.

    Namita started her career at Abbott as a Senior Manager. Later, she became the Chief Financial Officer (CFO) of Emcure Pharmaceuticals, where her duties eventually expanded to include overseeing the company’s India division, which is its largest business unit. She also holds the position of Young Entrepreneurs Academy, Inc.’s India Head.

    Namita Thapar is also an avid investor, and her support for Indian startups can be seen on the show Shark Tank India, where she has served as a prominent shark.

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    Sunil Mehta

    Sunil Mehta - Executive Director of Emcure Pharmaceuticals
    Sunil Mehta – Executive Director of Emcure Pharmaceuticals

    Pharmaceuticals’Sunil Mehta is the Executive Director, at Emcure Pharmaceuticals. He is a graduate of Commerce from Pune University and a postgraduate in Business Administration from the Institute of Management Development and Research, Pune.

    Sunil also serves on the board of Gennova Biopharmaceuticals Ltd., a prominent Emcure Pharmaceuticals subsidiary.

    The company has over 10,000 employees.

    Emcure Pharmaceuticals – Startup Story

    In Pune, Maharashtra, India, Emcure Pharmaceuticals was founded by Mr. Satish Mehta, a visionary leader. Satish Mehta founded the company with his entrepreneurial energy and his knowledge of pharmaceutical science. His motivation came from a good goal: to enable patients in India and around the world to buy and obtain necessary medications.

    After returning to Pune with a postgraduate credential from IIM-A, Satish immersed himself in his father’s pharmaceutical company to obtain knowledge of the nuances of the pharma sector, which marked a crucial turning point in his entrepreneurial journey. Driven by a vision for innovation and the desire to make a distinct mark, he secured a bank loan and embarked on the entrepreneurial journey that led to the inception of Emcure Pharmaceuticals.

    Emcure Pharmaceuticals – Mission and Vision

    The mission of the company is ” To constantly innovate and deliver affordable & high-quality healthcare solutions to people.”

    The company vision on the website states, “To provide quality healthcare solutions globally by leveraging our scientific strengths.”

    Emcure Logo and Tagline
    Emcure Logo and Tagline

    The company goes by the tagline, “Cure and beyond.”.

    Emcure Pharmaceuticals – Business Model

    Emcure Pharmaceuticals has strategically crafted a focused go-to-market business model that capitalizes on a blend of front-end presence, partnerships, and a distributor model. With this approach, the company leverages its broad and diverse product line to target various market dynamics effectively.

    Emcure’s pipeline of innovative pharmaceuticals and unique biologics portfolio support the company’s innovative business model. The organization hopes to maintain its growth trajectory in the Rest of the World (RoW) market by prioritizing increased market penetration and putting a well-measured plan into action.

    Emcure Pharmaceuticals – Revenue Model

    Emcure Pharmaceuticals’ revenue channels emphasize a strategic balance between emerging, domestic, and international markets, ensuring a diversified and resilient profile with a robust international footprint. For FY2023, below is the revenue generated from various markets:

    • 46% of revenue came from the domestic market
    • 16% from emerging markets
    • 30% from regulated markets of Canada and Europe and the rest from other segments including contract manufacturing for Avet.

    Emcure Pharmaceuticals – Challenges Faced

    As the pharmaceutical industry continued to grow and more distinct product options were available, Emcure Pharmaceuticals faced several obstacles. Emcure faced a major difficulty as a result of increased rivalry from other pharmaceutical firms due to the rising prevalence of drug usage.

    The changing nature of worldwide pharmaceuticals and the rules that accompany them presented the company with constant hurdles, especially since a significant amount of its revenue came from sales in other countries. For Emcure, traversing global markets faced challenges due to changing regulations and a changing landscape.

    Furthermore, Emcure faced difficulties as a result of COVID-19, especially with its efforts to create COVID-19 vaccinations. The pandemic’s effects created complications that have an impact on these vaccines’ clinical trials.

    Emcure Pharmaceuticals – Funding and Investors

    Emcure Pharmaceuticals raised around $50 million (INR 310.60 crore) in 2006 from Blackstone. This infusion of capital not only fortified Emcure’s standing in the pharmaceutical sector but also empowered the company to expand its operations and propel its research and development initiatives to new heights.

    Emcure Pharmaceuticals – Growth

    Emcure Pharmaceuticals, one of the leading pharmaceutical firms in India, is a leader in the development, production, and international marketing of a wide range of pharmaceutical products covering several essential therapeutic areas.

    Emcure’s noteworthy position in terms of domestic sales highlights both its steady expansion and its major influence in the pharmaceutical industry. Emcure Pharmaceuticals is a leading pharmaceutical company that drives growth by innovation, quality, and a wide product range. It has made a significant contribution to the improvement of healthcare in India and around the world.

    Some of the growth highlights of Emcure Pharmaceuticals are:

    • It has a presence in 70+ countries as of July 2024.
    • It has 350+ brands in India as of July 2024.
    • The company has 5 R&D centers as of July 2024.
    • It has 13 manufacturing facilities as of July 2024.
    • According to the Moving Annual Total (MAT) figures for February 2024, the company is the 11th largest pharmaceutical company in India.
    • The company has 22 subsidiaries as of July 2024.
    • The company has an R&D team of over 500 scientists as of July 2024.

    Financials

    Emcure Pharmaceuticals Financials FY23
    Operating Revenue Rs 5,986 crore
    EBITDA 19.7%
    Net Profit Rs 561.8 crore

    Emcure Pharmaceuticals – IPO

    Emcure Pharmaceuticals shares made a strong debut on July 10, 2024, listing at INR 1,325.05, a 31.5% premium over the issue price of INR 1,008. This impressive debut followed a successful Initial Public Offering (IPO) that attracted significant investor interest. Emcure’s IPO, which took place from July 3 to July 5, was a book-built issue valued at INR 1,952.03 crores. The IPO is managed by Kotak Mahindra Capital Company Limited, Axis Capital Limited, J.P. Morgan India Private Limited, and Jefferies India Private Limited, with Link Intime India Private Ltd acting as the registrar.


    Emcure Pharmaceuticals – Marketing and Campaigns

    Emcure Pharmaceuticals has launched its new corporate campaign, “Cure and Beyond,” featuring cricketer MS Dhoni. The campaign highlights innovation as key to Emcure’s operations and aims to establish thought leadership in the Indian pharmaceutical market. The ad is being showcased across digital, television, and print media.

    MS Dhoni and Emcure make a formidable team for Cure and Beyond

    Emcure Pharmaceuticals – Awards and Achievements

    Emcure Pharmaceuticals, with an extensive portfolio of brands, has earned multiple awards, affirming its excellence and leadership in the pharmaceutical industry.

    2018

    • Instgra – Best New Introduction of the Year Silver Award by AWACS (21-50-Chronic & Sub Chronic Category).
    • Orofer XT – Brand of the Year award for Marketing Excellence – Gold Award by AWACS.
    • Emluz – Best New Introduction of the Year Gold Award by AWACS.
    • Best Indian Patents Award 2017-18 (Highest Number of granted patents) by Indian Drug Manufacturers Association.
    • National Safety Council – Maharashtra Safety Award – 2018 for Zero Accident.

    2019

    • Brand of the Year award for Marketing Excellence -Bronze Award by AWACS Orofer-XT.
    • Best API Patents Award 2018-19 (Highest Number of API patents) by the Indian Drug Manufacturers Association.
    • Process Development and Commercialization Award 2019 for the development of Tenectase, a 3rd generation thrombolytic glycoprotein for acute ischemic stroke (AIS).
    • DISH-Narayan Meghaji Lokhande Health & Safety Award 2019 – Industrial Best Practices.

    2020

    • Pronto Consult Consumer Award – Platinum Impact Award Vylda.

    2021

    • Exafib – CIMS Medica Healthcare Excellence Award 2021 – Emerging Brand of the Year (Cardiac Care).
    • CIMS Medica Healthcare Excellence Award 2021 – Most Engaging Scientific Platform from Pharma Company.
    • Pronto Consult Consumer Award –Golden Impact Award Ferium 500 Inj.

    2022

    • Awarded the Silver Impact Award at Pronto Consult Award for Vylda
    • Awarded the 1st runner up at the AWACS Pharmarack Awards for New Introduction of the Year above 2,000 crores – Chronic for Dydrofem

    Emcure Pharmaceuticals – Competitors

    As mentioned due to the wide options in the pharmaceutical companies, Emcure Pharmaceuticals has tough competitors.

    Emcure Pharmaceutical competes with the following companies:

    Emcure Pharmaceuticals – Future Plans

    The company is well-positioned to take advantage of favorable conditions for its public market debut after the launch of its IPO. The company’s resubmission is consistent with its forward-thinking strategy and shows its dedication to flexibility and wise decision-making when pursuing strategic expansion prospects.

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    FAQs

    Who is the founder of Emcure Pharmaceuticals?

    Satish Ramanlal Mehta is the founder, CEO, and Managing Director of Emcure Pharmaceuticals.

    What is the operating revenue of Emcure Pharmaceuticals?

    The operating revenue of Emcure Pharmaceuticals was Rs 5,986 crore in FY23.

    What is the valuation of Emcure Pharmaceuticals?

    The leading pharma company, Emcure Pharmaceuticals has a valuation of $50 billion as of September 2023.

  • Lovak Capital: How It Is Revolutionizing Wealth Management and Financial Planning

    The finance market in India is projected to grow by 14.02% from 2022 to 2027, resulting in a market volume of $19.55 billion by 2027. Lovak Capital stands out as a forward-thinking player, using AI-driven technologies and strategic collaborations with top fund managers to innovate in financial services. They plan to expand into new markets and significantly increase their user base, simplifying financial planning and enhancing client outcomes.

    In this article, explore more about Lovak Capital, its founder, business model, challenges, and more.

    Lovak Capital – Company Highlights

    Company Name Lovak Capital Pvt. Ltd.
    Headquarters Gurgaon, Haryana, India
    Sector Financial Services
    Founder Gaurav Dagaonkar, Meghna Mittal
    Founded 2018
    Website lovakcapital.com

    Lovak Capital – About

    Lovak Capital is an innovative financial services firm dedicated to empowering individuals and businesses through comprehensive wealth management, investment advisory, and financial planning services. Their mission is to democratize financial intelligence, ensuring everyone has access to expert financial guidance and tools to secure their financial future.

    Lovak Capital – Industry

    Lovak Capital operates in the financial services industry.

    The global financial services market size has grown strongly in recent years. It will grow from $31.14 trillion in 2023 to $33.54 trillion in 2024 at a compound annual growth rate (CAGR) of 7.7%.

    Having started in 2018, Lovak Capital is already a leading player in mutual fund distribution and stock broking in North India. The company aims to achieve a 2% market share in the next three years.

    Over the next five years, the financial services industry is expected to witness significant growth driven by technological advancements, increasing demand for personalized financial services, and a shift towards sustainable and ethical investing.

    In five years, Lovak Capital aims to expand its services globally, integrating advanced AI-driven tools for better financial planning. In ten years, the company aspires to be at the forefront of the financial services industry, known for innovation and customer satisfaction.

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    Lovak Capital – Founder and Team

    Jyoti Bhandari, Founder and CEO, Lovak Capital
    Jyoti Bhandari, Founder and CEO, Lovak Capital

    Jyoti Bhandari is the Founder and CEO of Lovak Capital. She is a financial expert with over 25 years of experience in investment banking and wealth management.

    Jyoti oversees the strategic vision and client relations, while the Chief Technology Officer (CTO) focuses on technology development and innovation.

    Lovak Capital currently comprises 10 employees.

    The company culture at Lovak Capital emphasizes continuous learning, innovation, and a client-first approach.

    Hiring Philosophy: Lovak Capital seeks passionate individuals who align with their mission of financial inclusivity and innovation.

    Lovak Capital – Startup Story

    The idea for Lovak Capital was born from a personal experience of financial mismanagement. Witnessing the complexities and lack of accessible financial advice, Jyoti was motivated to create a platform that simplifies financial management for everyone and helps them make investments the right way and in the right solution best suited to their risk profiles.

    Initial research involved market analysis and consultations with financial experts. A series of surveys and focus groups with potential clients helped validate the concept. This helped Lovak Capital cater specifically to high-net-worth individuals (HNIs) seeking personalized wealth management services and guidance in investment decisions across various asset classes.

    The journey from ideation to prototyping began with brainstorming sessions and sketching out the service framework. Early prototypes were developed with the help of a small team of financial advisors and technologists. Jyoti’s extensive experience of over two decades in the evolving wealth management industry, across various market cycles, helped identify gaps and create customised solutions for high-net-worth individuals.

    Early discussions with industry veterans and potential customers were overwhelmingly positive, reinforcing the need for a holistic wealth management service rather than a product-focused approach. Despite the existence of relationship managers and private bankers in the industry, customers expressed a desire for consistency in both advice and service.

    Lovak Capital – Vision and Mission

    Vision

    • Long-term: To become a global leader in personalized financial services, leveraging technology to provide unmatched client experiences and outcomes.
    • Short-term: To establish a strong foothold in key markets, enhancing our service offerings through continuous innovation and customer-centric approaches.

    Core Belief

    Lovak Capital believes in financial inclusivity and aims to bridge the gap between complex financial markets and everyday people, providing clarity and control over their financial well-being.

    Motto

    “Empowering Your Financial Future.”

    Lovak Capital Logo
    Lovak Capital Logo

    “Lovak” signifies the blend of trust and growth in the wealth creation journey. The tagline, “Building meaningful portfolios,” reflects Lovak Capital’s mission to create solid portfolios that benefit both clients and society.

    The logo of Lovak Capital symbolizes growth, stability, and trust, incorporating elements that reflect the company’s innovative approach.

    Lovak Capital – Product/Service

    Lovak Capital offers a comprehensive range of financial services, including wealth management, investment advisory, and financial planning across various asset classes such as direct equities, futures and options, mutual funds, debt instruments, and commodities.

    The platform utilizes AI to analyze client data, delivering personalized investment strategies and financial advice. Lovak Capital utilizes the top equity broking platform provided by Motilal Oswal Securities to ensure a seamless trading experience.

    Lovak Capital addresses the complexity of financial planning by making expert advice accessible and affordable, thereby helping clients achieve their financial goals.

    The unique selling proposition of Lovak Capital lies in its AI-driven personalization, algorithmic portfolio management, and commitment to financial inclusivity.

    Leveraging cutting-edge AI and algorithm-based solutions, Lovak Capital collaborates with technology partners to deliver tailored financial advice. The platform is built on a robust, secure, and scalable technology stack.

    Initially focused solely on wealth management, Lovak Capital pivoted to a more comprehensive financial service model after recognizing the broader needs of its clients.

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    Lovak Capital – Business Model

    Lovak Capital operates on a distribution and brokerage model, focusing on comprehensive wealth management, investment advisory, and financial planning across various asset classes. Leveraging advanced AI-driven tools and partnering with top equity broking platforms, the company aims to simplify financial planning, making expert advice accessible and affordable while catering to the diverse needs of high-net-worth individuals and broader client bases.

    Lovak Capital – Launching Company Strategies

    Upon initial launch, Lovak Capital used a mix of social media campaigns, financial seminars, and referral programs to acquire their first 100 users. Effective channels such as social media and word-of-mouth proved particularly successful, leveraging the networks of the initial satisfied clients.

    Lovak Capital – Customer Growth and Retention Strategies

    They prioritize personalized service and continuous engagement through educational content and financial workshops, which have been instrumental in retaining clients.

    The company achieved growth from 0 to 1000 users through effective word-of-mouth and referrals, partnerships with financial influencers, and collaborative joint marketing campaigns. Additionally, Lovak Capital invested in targeted digital marketing strategies to expand its client base.

    Lovak Capital – Challenges Faced

    Lovak Capital’s biggest challenge was establishing trust in a competitive market. This hurdle was successfully overcome by consistently delivering value and maintaining transparent relationships with clients.

    Lovak Capital – Marketing Campaign

    Lovak Capital’s “Financial Freedom Week” campaign, with free webinars and personalized financial assessments, proved highly successful in significantly boosting its user base and enhancing engagement levels.

    Lovak Capital – Key Tools and Software

    They utilise Zoho and Google Sheets for automating dashboards, enabling efficient data management and analytics within the organisation.

    Lovak Capital – Future Plans

    The company plans to launch new AI-driven and robo-advisory-based financial products in collaboration with top fund managers. Additionally, the company aims to expand into new markets and grow its client base to 10,000 users.

    FAQs

    What does Lovak Capital do?

    Lovak Capital is an innovative financial services firm dedicated to empowering individuals and businesses through comprehensive wealth management, investment advisory, and financial planning services.

    Who is the founder of Lovak Capital?

    Jyoti Bhandari is the Founder and CEO of Lovak Capital.

    What is the business model of Lovak Capital?

    Lovak Capital operates on a distribution and brokerage model.

    What are the products/services of Lovak Capital?

    Lovak Capital offers a comprehensive range of financial services, including wealth management, investment advisory, and financial planning across various asset classes such as direct equities, futures and options, mutual funds, debt instruments, and commodities.

  • Koo: The Rise and Shutdown of India’s Homegrown Microblogging Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    The recent ban in India of 59 Chinese apps has paved the way for many Indian startups and entrepreneurs to create “Made in India” products. The majority of these startups are developing products that can be accessed in local languages, with a focus on Tier-II, and III cities, and other rural pockets of India.

    Koo, which debuted in early 2020, and won the government’s Atmanirbhar App Innovation Challenge, caught the public’s attention. Aprameya Radhakrishna and Mayank Bidawatka, two entrepreneurs, co-founded this microblogging platform. Its user base recently increased as a result of a spat between the government and Twitter. Often referred to as the “Indian Twitter”, Koo currently serves a user base of 15 million users, including a clutch of key Indian personalities.

    StartupTalky brings all about Koo startup, its Startup Story, Koo app Founders, and Team, Koo app revenue, Name, Tagline and Logo, Funding and Investors, Business Model and Revenue Model, Challenges, Competitors, Awards and Achievements, and Koo’s Shutdown in the article ahead!

    Koo – Company Highlights

    Company Name Koo
    Parent Company Bombinate Technologies Pvt Ltd.
    Headquarters Bangalore, Karnataka, India
    Industry Microblogging, Social networking service, and News
    Founded March 1, 2020
    Founder Aprameya Radhakrishna and Mayank Bidawatka
    Valuation $274 million
    Areas Served Worldwide
    Website www.kooapp.com

    About Koo and How it Works?
    Koo – Vision and Mission
    Koo – Name, Logo and Tagline
    Koo – Founders and Team
    Koo – Startup Story | History of Koo
    Koo – Atmanirbhar App Innovation
    Koo – Growth and Revenue
    Koo – Funding and Investors
    Koo – Business and Revenue Model
    Koo – Features
    Koo – Partnership and Tie-up
    Koo – Competitors
    Koo – Challenges Faced
    Koo – Awards and Achievements
    Koo – Shutdown

    About Koo and How it Works?

    Koo is an Indian microblogging and social networking service based in Bangalore, Karnataka, India.

    Koo is an Indian-language microblogging site for connecting, commenting, and engaging. The company’s platform is available in multiple Indian languages and includes features such as English to regional language keyboards, local language news feeds, and hyper-local hashtags, allowing users to express themselves on a variety of topics using text, audio, and video.

    Koo has stated on its website, “Just 10% of India speaks English. Almost 1 billion people in India don’t know English. Instead, they speak one of India’s 100s of languages. They are now getting access to smartphones and would love an internet in their language.”

    “ Koo is an attempt to make the voice of these Indians heard. They can now participate on the internet in their mother tongue by listening to the views of some of the sharpest Indian minds and also speak their mind by sharing their thoughts.”

    The Koo social media is available for free on both the Google Play and Apple App Stores. If you don’t have access to any of these sites, go to Kooapp.com, log in with your credentials, and use the app directly from your browser.

    Koo – Vision and Mission

    Koo’s vision statement says, “Koo has built a platform to enable a billion Indians to voice their thoughts and opinions freely in their mother tongue.”

    The mission of Koo, as mentioned by Co-founder Bidawatka, is to connect India and help a billion Indians to voice themselves freely in their own mother tongue. Koo is constantly trying to simplify expressions for everybody who wants to connect with their audiences. Bidawatka claims that the Koo social media network is the world’s first platform in the world that claims to do that.

    Koo – Name, Logo and Tagline

    A yellow bird, or “Sone Ki Chidiya” in Hindi, appears in Koo’s logo, which is also what India was known for, many years ago. Koo unveiled its latest logo on May 14, 2021. The new logo is based on the yellow bird, but it has a more modern appearance. Ku Koo Ku was the app’s previous name.

    “It’s fresh new look and an indication of of our little yellow bird growing up from being a toddler to an adolescent. This little bird is ready to an adolescent… This little bird is ready to fly. We are grateful to Gurudev Sri Sri Ravi Shankar for inaugurating Koo’s new logo on the auspicious day of his 65th birthday,” Radhakrishnan said.

    Aprameya Radhakrishna, a co-founder of Koo, said the new logo represents the company’s growth since its inception.

    Koo's Company Logo
    Koo’s Company Logo

    “Our new bird is a sign of that positivity that the platform brings to their lives. Millions of users use Koo to connect and find comfort in each other’s company. The little yellow bird is now ready to be the messenger to a billion Indians,” said Mayank.

    According to Radhakrishna, when they first considered giving everyone in India a voice, regardless of language, the first image that came to mind was of a bird, an emotional creature that embodies the concept of transmitting a message. They wanted it to be a happy bird, so they gave it a yellow color, and they wanted it to spread positive messages across India. The bird makes a sweet sound that is referred to as Koo.

    Koo tagline states “Let’s Koo together!”

    Koo – Founders and Team

    Aprameya Radhakrishna and Mayank Bidawatka co-founded the microblogging platform Koo. The duo are also the founders of Vokal, an audio-video knowledge-sharing platform similar to Quora.

    Aprameya Radhakrishna

    Aprameya Radhakrishna was the founder and Director of TaxiForSure, an online taxi-booking service that was later acquired by Ola Cabs. Before that, he had experience working as a Software Engineer at Infosys and as Head of Business Development, at PDS India at Jones Lang LaSalle Meghraj. He then founded Koo, where he still works as a CEO along with working as an Angel Investor. Radhakrishna has a BE, Electronics, and Communication from NIT Karnataka and then opted for an MBA in General Management from IIM Ahmedabad.

    Founders of Koo - Aprameya Radhakrishna and Mayank Bidwatka
    Founders of Koo – Aprameya Radhakrishna and Mayank Bidawatka

    Mayank Bidawatka

    Mayank Bidawatka is another co-founder of Koo. Bidawatka has an MBA from the Asian School of Management. After a brief role of a year in Client Servicing at Lowe Lintas, Bidawatka joined ICICI Bank, where he served as the Product Manager. Mayank was in the Core Team/Foundation Team of Redbus after which he co-founded The Media Ant. He left that role and joined TaxiforSure.com. He then co-founded Goodbox. Mayank left Goodbox to serve as an investor and has eventually invested in a series of companies. Mayank finally decided to co-found Vokal India with Aprameya.

    The Koo team is currently operating with nearly 270 employees, the team of which was 200 strong when reported last in September 2021. The India-based social media startup aims to raise its employee strength to 500 by the end of the next year.

    Koo – Startup Story | History of Koo

    The reality about India is that it is the only country with such a wide range of languages. After looking at what’s going on on Twitter, the Koo founders discovered that there’s very little content in our native Indian languages. The founders of Koo also looked at what was going on in Indian languages on the established global microblogs. All of these led to the formation of the Indian microblogging venture, ‘Koo’.

    Koo – Atmanirbhar App Innovation

    Although the app was first released in early 2020, it rose to prominence after winning the government’s Atmanirbhar App Innovation Challenge. The app, along with other Indian apps such as Zoho and Chingari, the local version of TikTok, won the challenge, which was launched by the Centre shortly after it banned a slew of Chinese apps citing national security concerns. Prime Minister Narendra Modi listed the app in his Mann Ki Baat address after the results of the Atmanirbhar App Innovation Challenge.

    Politicians, ministers, and celebrities who have signed up for the app include Commerce Minister Piyush Goyal, Law, and IT Minister Ravi Shankar Prasad, Members of Parliament Tejasvi Surya and Shobha Karandlaje, Karnataka Chief Minister BS Yediyurappa, Isha Foundation’s Jaggi Vasudev, and former cricketers Javagal Srinath and Anil Kumble. In addition, the Union Information Technology Ministry, India Post, and the Niti Aayog are among the government agencies that have signed up for the app.

    Many ministers and politicians are supporting the made-in-India microblogging site, particularly at a time when the world’s largest platform in this segment has not responded favorably to the Indian government’s demands, demonstrating the government’s willingness to push an alternative to the social networking platform.

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    Koo – Growth and Revenue

    When Koo had only been around for a year, after being launched in May 2020, it boasted a user count of 30+ million. The average monthly active users of Koo was ranging 9 million, as of June 6, 2022. Koo is the second most widely used microblog in the world, as reported by various news resources in 2022, and offers 20 global languages on the platform.

    Koo announced that it has crossed 1 crore downloads on August 25, 2021. The company boasts of reaching the 1 crore mark within just 16 months of its launch. The Koo app downloads now stand at over Rs 3 cr (30 mn).

    Here are some more growth highlights of the brand:

    • Koo boasts of having more than 1,000 celebrities on its platform.
    • It has announced having 1,00,000+ creators in total.
    • After its launch in March 2020, Koo has already crossed the 10 million downloads mark in August 2021.
    • Koo currently boasted of having more than 3 crores or 30 million users, when last reported in December 2021.

    The Koo founder and CEO, Aprameya Radhakrishna is presently focusing on growth and is striving to capture the market, and believes that monetization will eventually follow.

    Financials

    Koo’s cash from operations significantly decreased from Rs -32.4 crore in FY21 to Rs -244 crore in FY22, marking a dramatic financial change. This was accompanied by a higher loss that increased from Rs -35.2 crore in FY21 to Rs -197 crore in FY22.

    Koo Financials FY20 - FY22
    Koo Financials FY20 – FY22

    Expense Breakdown

    In FY22, Koo’s expenses soared in key areas: advertising hit Rs 124 crore, employee benefits reached Rs 36.2 crore, and technology costs hit Rs 23.5 crore. Legal and professional fees rose to Rs 11.4 crore, communication expenses to Rs 2.27 crore, and other expenses to Rs 4.63 crore. These figures reflect significant spending and growth.

    Expenses FY21 – FY22 FY21 FY22
    Advertising and promotional expenses Rs 6.61 crore Rs 124 crore
    Employee Benefit Expenses Rs 9.3 crore Rs 36.2 crore
    Technology Costs Rs 4.1 crore Rs 23.5 crore
    Legal and professional Fees Rs 2.33 crore Rs 11.4 crore
    Communication Expenses Rs 0.72 crore Rs 2.27 crore
    Other Expenses Rs 1.74 crore Rs 4.63 crore

    EBITDA

    Koo FY21 – FY2 FY21 FY22
    EBITDA Margin -3002.56 -4.002.54
    Expense/Rs of Operation Revenue Rs 310 Rs 1442.8
    ROCE -76.19 -140.75

    Koo experienced financial difficulties in FY22. Although in FY21 it was -3002.56% and in FY22 it was -4.002.54%, the EBITDA margin remained negative. From Rs 310 in FY22 to Rs 1,442.86 in FY22, expenses as a percentage of revenue climbed dramatically, and ROCE also decreased from -76.19% in FY21 to -140.75% in FY22. These stats demonstrate Koo’s continued financial challenges.

    Koo – Funding and Investors

    Koo has successfully raised more than $50.8 million in funding over the seven funding rounds that the company has witnessed. The company’s last funding was $6 million from Accel and Tiger Global Management on November 22, 2022.

    Date Round Amount Lead Investors
    Nov 24, 2022 Venture Round $6 million Accel, Tiger Global Management
    February 23, 2022 – $6.75 million –
    January 2022 – $3.7 million Ashneer Grover, FBC Venture Partners, Yulubike’s Hemant Gupta, Adventz Finance Private Limited and more
    May 26, 2021 Series B $30 million Tiger Global, IIFL Venture Capital Fund, Mirae Asset Management and others
    Apr 2, 2021 Venture Round – Balaji Srinivasan, Naval Ravikant
    Feb 4, 2021 Series A $4.1 million 3one4 Capital
    Mar 1, 2020 Seed Round – –

    Koo – Business and Revenue Model

    The Koo business model is a platform-based model. The Koo revenue model is being explored at the moment. According to the founder, the app is looking for monetization at scale, and currently, it is exploring the advertising model. However, they want to follow a more targeted approach, focusing more on the demography and interests of their users.

    Some of the revenue models Koo follows are:

    Koo makes revenue when a user shares content on the Koo App, it’s shown to their followers and can be discovered by others through tags and searches.

    Brands get income on the platform by increasing the number of followers they have in addition to promoting content.

    Premium Subscription

    Koo App charges content creators for its Koo Premium service, which allows them to provide users with special benefits or written, audio, or visual content.

    Koo – Features

    Koo has launched various features till now. Below are the details of the prominent features:

    • “Talk to Type” was launched in May 2021 by Koo. This feature helps users leverage voice assistants to share their thoughts without having to type.
    • In August 2022, Koo introduced topics in ten different languages in its app feature. Users will be assisted by this feature in limiting their content viewing to more pertinent categories.
    • Four unique features were launched by Koo in September 2022. The four features are, enabled users to upload up to 10 profiles, save a Koo, schedule a Koo, and save drafts.
    • Koo launched a feature enabling writers to draft and compose posts using ChatGPT in March 2023. Creators will be able to draft their Koos with the aid of AI (Artificial Intelligence).
    • Koo launched the Safety feature in the App in March 2023. According to Koo, the new feature created in-house can identify and block any type of material that encourages child sex abuse in less than five seconds.
    • Koo introduced a monthly premium feature in June 2023. With this launch, creators can provide their users with exclusive material in exchange for a weekly or monthly subscription fee with Koo Premium.

    Koo – Partnership and Tie-up

    Koo has partnered with two companies till date:

    • Koo tie-up with India Post Payments Bank (IPPB) in September 2022. This tie-up aims to help the bank contact its clients in any part of the country, including rural areas and far-flung cities, where Koo will help them communicate with customers in different languages.
    • Koo partnered with IIT Delhi on August 6, 2022. The aim of this partnership was to raise awareness regarding air pollution.

    Koo – Competitors

    Many people believe Koo is yet another attempt to build something similar to Tooter, which claimed to be a “Swadeshi social network”.

    Koo is capitalizing on a burgeoning market in India for regional language social networking – but it’s not alone. Some of the Koo competitors are:

    • Tooter
    • Namaste Bharat
    • Elyments

    In August 2020, Koo won a popular competition sponsored by the Indian government as part of the Made-In-India program. As a result, Indian politicians are ecstatic about the newly launched Indian version of a microblogging platform and are encouraging others to join. What’s also intriguing about Koo is that it’s gaining a lot of traction in India, despite controversies over Twitter’s ideological stance.

    Although there’s a lot of difference in the number of downloads of both apps, Koo’s biggest competitor is Twitter.

    Koo – Challenges Faced

    The Koo app is leaking user information, according to French cybersecurity researcher Robert Baptiste, who also goes by the Twitter handle Elliot Alderson. Baptiste has previously identified security flaws in the Aadhaar scheme, as well as glitches and weaknesses in other tech services.


    Meanwhile, there has been some speculation about a possible Chinese link to this app. Shunwei has also invested in Koo. Shunwei is related to Xiaomi and is a venture capital fund that invests in start-ups. Shunwei, on the other hand, is leaving the business and selling its shares, making Koo a completely Indian company. The co-founder of Koo has verified this.

    Koo is seeing a reduction in monthly users in July 2022, it was 9.4 million, but it reduced to 4.1 million in January 2023.

    Koo – Awards and Achievements

    • Koo was declared the winner of the Best Apps of 2020 in the Everyday Essentials category from India and awarded by Google Playstore at Google Awards 2020.
    • Koo won the government’s app innovation challenge in the social category in 2020.
    • Koo App wins Atma Nirbhar App Challenge in 2020.
    • Koo was declared the winner of Nasscom’s prestigious ‘League of 10 – Emerge 50’ Award for 2021.

    Koo – LayOffs

    Koo laid off 30% of its employees, as reported by various news resources in April 2023. The reason for the layoff is due to the current market environment and the external realities of a global slowdown.

    Koo – Shutdown

    Mayank Bidawatka's LinkedIn Post on Koo Shutting Down
    Mayank Bidawatka’s LinkedIn Post on Koo Shutting Down

    Koo is shutting down after unsuccessful attempts to secure deals with several major internet companies, conglomerates, and media houses.

    In a post on 3rd July 2024 on LinkedIn, Koo’s co-founder Mayank Bidawatka said that they were exploring partnerships with “multiple larger internet companies, conglomerates and media houses, but these talks didn’t yield the outcome” and that “a couple of them changed priority almost close to signing.”

    This update follows a report by The Morning Context, which indicated that the deal between Koo and DailyHunt did not materialize. Although Koo successfully expanded its presence in Brazil, achieving over 1 million downloads within 48 hours of launch, it faced challenges gaining traction in the Indian market.

    FAQs

    Is Koo app Indian?

    Yes, Koo is a made-in-India application.

    Which company owns Koo?

    Bombinate Technologies Pvt Ltd owns Koo.

    Who founded and started Koo?

    Aprameya Radhakrishna and Mayank Bidawatka co-founded and started the Koo social media app and microblogging platform.

    What is the Koo app founder’s country?

    Koo is an app that is founded in India. Both the Koo app founders, Aprameya Radhakrishna and Mayank Bidawatka are based in India.

    How many people use Koo app?

    There are currently 60 million plus users of the Koo app.

    Which companies do Koo compete with?

    Tooter, Namaste Bharat, Elyments, and Twitter are the companies that Koo competes with.

    Is Koo app listed in the stock market?

    The Indian microblogging site Koo is not listed in the stock market.

  • Aadivasi.org: Transforming Tribal Lives Through Eco-Friendly Innovation and Social Impact

    In the eco-friendly products and social enterprise sector, Aadivasi.org distinguishes itself as India’s first ImpactCommerce website, empowering tribal communities through sustainable practices and cultural preservation. By offering eco-friendly products made by tribal artisans, Aadivasi.org supports both environmental sustainability and economic empowerment.

    In this article, explore Aadivasi.org’s journey, its founders, business and revenue model, challenges faced, growth, and more.

    Aadivasi.org – Company Highlights

    Company Name Aadivasi.org
    Headquarters Mumbai, Maharashtra, India
    Sector Social Enterprise, Environmental Sustainability
    Founder Dr. Bikrant Tiwary, Supriya Patil
    Website aadivasi.org

    Aadivasi.org – About

    Aadivasi.org is a social enterprise that combines the promotion of eco-friendly handicrafts with support for social causes. Founded by Dr. Bikrant Tiwary and Ms. Supriya Patil, the company provides a unique platform where users can contribute to environmental and social causes and receive tangible rewards in the form of tribal and eco-friendly handicrafts. By facilitating tree planting and supporting tribal artisans, Aadivasi.org addresses climate change, preserves cultural heritage, and promotes sustainable development.

    Aadivasi.org
    Aadivasi.org

    Aadivasi.org – Industry

    Aadivasi.org operates in the eco-friendly products and social enterprise sectors. The global eco-friendly products market was valued at approximately USD 160 billion in 2020 and is expected to grow at a CAGR of 8-10% over the next five years.

    Aadivasi.org aims to capture a significant share of the Indian eco-friendly products market and establish a strong presence globally by leveraging its unique social enterprise model.

    The industry is expected to grow as consumers increasingly prioritize sustainability and social impact. Over the next five years, advancements in technology and increased environmental awareness will drive demand for eco-friendly products.

    In 5 years, Aadivasi.org aims to be a leading platform for eco-friendly products and social causes, with a significant user base and extensive impact on tribal communities.

    By the 10-year mark, the company envisions expanding globally, setting standards for social enterprises, and making substantial contributions to environmental sustainability and cultural preservation.

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    Aadivasi.org – Founders

    Dr. Bikrant Tiwary and Ms. Supriya Patil are the co-founders of Aadivasi.org.

    Dr. Bikrant Tiwary and Ms. Supriya Patil, Co-Founders, Aadivasi.org
    Dr. Bikrant Tiwary and Ms. Supriya Patil, Co-Founders, Aadivasi.org

    Dr. Bikrant Tiwary

    Dr. Bikrant Tiwary is the co-founder of Aadivasi.org. He holds a postgraduate degree in HR and Marketing and a Ph.D. in Social Enterprise Profitability. With extensive experience in social enterprises, Dr. Tiwary plays a pivotal role in shaping the strategic direction, establishing partnerships, and overseeing the overall management of Aadivasi.org.

    Ms. Supriya Patil

    Ms. Supriya Patil co-founded Aadivasi.org, bringing with her a strong background as an Environmentalist with deep knowledge of nature conservation, sustainability, and inclusive growth. She leads project implementation, sustainability initiatives, and community engagement.

    Team Size and Culture

    Aadivasi.org currently has a team of 9 members. The work culture emphasizes collaboration, innovation, and a strong commitment to social and environmental impact.

    Aadivasi.org – Startup Story

    The idea for Aadivasi.org emerged from Dr. Bikrant Tiwary’s observations during his time at Grow-Trees, where he noted the migration of rural and tribal communities to cities for labor, leaving behind their traditional skills and planted saplings.

    The concept was validated through extensive field research, interactions with tribal communities, and pilot projects that demonstrated the feasibility and impact of combining eco-friendly products with social causes.

    Initial discussions with colleagues, community leaders, and stakeholders received positive responses, highlighting the potential impact and sustainability of the idea. This early validation encouraged the team to proceed with developing Aadivasi.org into a platform that could empower tribal communities while promoting sustainable practices.

    Aadivasi.org – Vision and Mission

    Short-term Vision:

    • To plant a minimum of 2.5 million trees by the end of the third year.
    • Achieve a revenue target of INR 25 crores.
    • Introduce additional support initiatives for tribal areas, such as mid-day meals, tuition fees, and sanitary napkins for girl students.

    Long-term Vision:

    • To become a comprehensive platform supporting sustainable development, environmental conservation, and socio-economic well-being of tribal communities.
    • Expand offerings to encompass all forms of tribal arts and crafts, and establish training centers across India.

    Core Belief:

    The company is driven by the belief that sustainable development and preservation of cultural heritage can go hand-in-hand with economic empowerment.

    Motto:

    “Promoting Sustainable Development and Cultural Preservation through Nature-based Solutions and Eco-friendly Handicrafts.”

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    Aadivasi.org – Product/Service

    Aadivasi.org offers eco-friendly handicrafts and products created by tribal artisans. In exchange for contributions to social causes, users receive these products as tangible rewards.

    The platform addresses the preservation of tribal art and craft and promotes employment and economic empowerment of tribal communities. It also contributes to environmental conservation through tree planting and combating climate change.

    Aadivasi.org uniquely combines support for social causes with tangible rewards, promoting both cultural preservation and environmental sustainability.

    Aadivasi.org uses an e-commerce platform to facilitate transactions and manage contributions. Its advanced tracking systems ensure transparency and accountability in social contributions.

    Aadivasi.org Logo
    Aadivasi.org Logo

    The name “Aadivasi.org” reflects the company’s focus on supporting tribal (Aadivasi) communities. It underscores the mission to preserve tribal culture and promote sustainable development through nature-based solutions.

    Aadivasi.org – Business and Revenue Model

    Aadivasi.org operates under a business model that combines social cause contributions with eco-friendly product rewards. Users contribute to social causes through purchases on the platform, thereby supporting tribal communities and environmental initiatives.

    Aadivasi.org Revenue Model:

    • Social cause budget: 35%
    • Eco-friendly product cost: 35%
    • Overhead cost: 15%
    • Net margin: 15%

    Aadivasi.org – Launching Company Strategies

    Aadivasi.org utilized personal networks, and social media platforms, and formed partnerships with NGOs and corporates to acquire its first 100 users. The strategy focused on clear messaging emphasizing the dual impact of supporting social causes while receiving eco-friendly products.

    Aadivasi.org – Customer Growth and Retention Strategies

    The company leveraged word-of-mouth, influencer partnerships, and targeted online advertising. Aadivasi.org also established partnerships with corporates for CSR initiatives. Successful campaigns highlighted the tangible impact of contributions, which resonated with users.

    Aadivasi.org invests strategically in digital marketing, partnerships, and content creation to drive growth.

    Aadivasi.org – Challenges Faced

    The significant challenges faced by Aadivasi.org include:

    • Ensuring consistent quality and supply of handicrafts.
    • Overcoming skepticism about the impact of contributions.

    The solutions implemented by Aadivasi.org include:

    • Developed rigorous quality control processes.
    • Enhanced transparency and communication about the impact of contributions.

    Aadivasi.org – Marketing Strategy

    A notable campaign involved a partnership with a well-known social organization, which significantly boosted visibility and sales through joint tree-planting initiatives and eco-friendly product promotions.

    Aadivasi.org – Growth

    Aadivasi.org operates primarily in India, with plans to expand internationally.

    Key Metrics:

    • Revenue: Targeting INR 25 crores by the end of the third year.
    • User Base: Monthly growth in repeat customers (27%).
    • Notable Clients: Includes various individuals and corporates for employee and customer gifting.

    Aadivasi.org – Funding

    Currently, the company is bootstrapped. Plans for seeking external funding to scale operations are under consideration.

    The funding approach of the company involves leveraging networks, attending pitch events, and engaging with impact investors who align with the company’s mission.

    Aadivasi.org – Competitors

    Some of the top competitors of Aadivasi.org are:

    • Okhai
    • iTokri

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    FAQs

    What does Aadivasi.org do?

    Aadivasi.org provides a unique platform where users can contribute to environmental and social causes and receive tangible rewards in the form of tribal and eco-friendly handicrafts.

    Who is the founder of Aadivasi.org?

    Dr. Bikrant Tiwary and Ms. Supriya Patil are the co-founders of Aadivasi.org.

    What is the business model of Aadivasi.org?

    Aadivasi.org operates under a business model that combines social cause contributions with eco-friendly product rewards.

  • Edelweiss- A Powerhouse in the Indian Finance Industry

    Stock Exchange is the real game. It helps you invest your money and get huge benefits from it. The share market has a lot to offer and if guided well in today’s competitive world, you are sure to make profits.

    To be in good hands, you can surely consider Edelweiss. An Indian financial service company that can guide you through all your doubts when it comes to the share market and stocks.

    Edelweiss believes that India is a country that holds strong grounds for long-term prospects of financial stability as well as sustainability. Hence, it has looked at the country to have complete financial inclusion and aims to cover as much area as possible and build a rigid bedrock.

    It has learned the diverse financial needs of the Indian region and has in return offered the perfect solution for all categories. Edelweiss is present for its Indian clients in every stage of life, providing guides to generate wealth and grow it further. It aims at protecting the inheritance and wealth of its clients in every way possible.

    To work towards its goal, Edelweiss has a perfect business model that reflects the experience of the company and the understanding it has shown in dealing with the Indian consumer facets.

    Edelweiss – Company Highlight

    Company Name Edelweiss
    Headquarters Mumbai, India
    Sector Financial Services
    Founders Rashesh Shah and Venkat Ramaswamy
    Founded November 1995
    Website edelweissfin.com

    Edelweiss – About
    Edelweiss – Industry
    Edelweiss – Founders and Team
    Edelweiss – Startup Story
    Edelweiss – Mission and Vision
    Edelweiss – Name, Tagline, and Logo
    Edelweiss – Business Model
    Edelweiss – Challenges Faced
    Edelweiss – Investors and Shareholders
    Edelweiss – Merger and Acquisition
    Edelweiss – Marketing Campaign
    Edelweiss – Awards and Achievements
    Edelweiss – Competitors

    Edelweiss – About

    Edelweiss Website
    Edelweiss Website

    Edelweiss is one of the leading financial services conglomerates in India. With its engaging and strong platform, the finance fiscal service has gained a huge base in the country as well as around the globe.

    It has garnered experience while working with every class and category. From domestic to large industries, Edelweiss has dealt with every niche.

    The company was co-founded by two men, Rashesh Shah, and Venkat Ramaswamy. It has since been registered with the National Stock Exchange of India as well as Bombay Stock Exchange and Multi Commodity Exchange.

    Speaking of its services, Edelweiss works through subsidiaries and currently deals in several financial aspects such as brokerage services, life insurance, general insurance, private equity, and other investment-related services.

    The business has a chain of sub-brokers and authorized people throughout the country, who deal with clients and understand them while also serving them with any financial solutions.

    Edelweiss has got its customers covered with services regarding retail credit for home loans, SMEs, and business loans. Similarly, it serves its customers with Asset Management that covers both mutual funds and alternative assets, then the company is even great at asset reconstruction, and insurance both life and general.

    Edelweiss – Industry

    The finance service industry has grown in recent years. With its customer base learning to manage their own finances, that too from the comfort of their home, this sector has seen a drastic jump since the coronavirus pandemic.

    There are new institutions that are gaining great profits. Another big revolution that the financial company has noticed is the digitization of its services. For this, everyone around the sector is adopting the latest technological build-ups and trying to expand more and more towards remote services.

    Speaking of its growth rate, the financial service market size has also grown vastly. It is expected to grow from USD 31138.82 billion in 2023 to USD 33539.52 billion in 2024. This growth might rise at a compound annual growth rate (CAGR) of 7.7%.

    By 2035 the finance industry sector is believed to be rapidly growing if the government focuses on financial inclusion and digital adoption. The above-stated result is also expected if the country witnesses rising income in the said period.

    The industry might even see future growth in Artificial Intelligence and Machine Learning. These two segments will act as some of the most crucial ones in the future.

    Edelweiss – Founders and Team

    This absolute attention-grabbing finance service company was founded by Rashesh Shah and Venkat Ramaswamy in 1995.

    Let’s get to know more about these two founders of Edelweiss.

    Rashesh Shah

    Rashesh Shah - Co-founder of Edelweiss
    Rashesh Shah – Co-founder of Edelweiss

    The chairman and CEO of Edelweiss Group, Rashesh Shah has over 28 years of experience in the financial market sector.

    He has previously served as the president of the Federation of Indian Chambers of Commerce and Industry from 2017 to 2018. At present, he is one of the prime members of the High-Level Task Force on Public Credit Registry for India as well as the Insolvency Law Committees.

    Shah has also given several speeches, interviews, and lectures related to the financial markets and their development.

    Venkat Ramaswamy

    Venkat Ramaswamy - Co-founder of Edelweiss
    Venkat Ramaswamy – Co-founder of Edelweiss

    Venkat Ramaswamy is the vice chairman of Edelweiss Financial Services. He has more than 29 years of financial service experience in India. Ramaswamy is also the Co-head of Global Wealth & Asset Management business.

    He is an alumnus of the University of Pittsburgh. Before Edelweiss he was the fund manager at Spartak Emerging Opportunities of India from 1994 to 1996.

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    Edelweiss – Startup Story

    During its initial years, Edelweiss worked on private equity syndication, mergers, and acquisitions, while also being focused on advisory services. The company even provided equity broking, portfolio management, and wholesale financing services to individuals and corporations.

    Later in 2000, Edelweiss became a merchant bank and helped startups raise funds via non-IPO routes, which were venture capital and private equity funds.

    The same year it had a capital mark of Rs 50 million and acquired Rooshnil Securities in 2001.

    2004 to 2012 was the period when Edelweiss expanded its portfolio by adding institutional broking and nonbanking financial company activities.

    Speaking of its global base, the Edelweiss Global Wealth Management, it was formed in 2007. This became a firm that provided wealth structuring solutions, asset protection, asset transfer strategies, risk management, and investment banking solutions.

    Edelweiss – Mission and Vision

    As per the finance assisting service, it aims to grow, protect, and help all of its customers to create wealth and grow wealth. It follows these lines as its key principles.

    The company has created 13 guiding principles over the years that have helped it continue to serve its customers.

    Edelweiss Logo
    Edelweiss Logo

    Regarding its tagline, the commerce service has two of them. Both of these lines depict the aims that Edelweiss wishes to conquer.

    • Ideas Create, Values Protect
    • Create, Grow, and Protect Everything

    Edelweiss – Business Model

    As per the company and its shared tenets, it follows certain key beliefs for its business model. These beliefs are being strong, steady, and also being sustainable.

    The business model of Edelweiss is also based on its fortress balance sheet, steady earnings through diversification, internal ownership, good governance, strong global partnerships, and the EdelGive Foundation.

    Moreover, Edelweiss aims to be a diversified financial service firm that too in a nonbanking financial company structure. For years, it has aimed to add new businesses constantly.

    Edelweiss – Challenges Faced

    As far as it has been till 2024, Edelweiss has usually faced a drop in its shares, which has been a challenge that resurfaced several times. But last year it was reported by Fobes that Edelweiss had to continue to meet its obligations to debtors.

    The conglomerate had taken an estate loan that had turned sour. This was one of the most hurtful asset-liability contradictions that was about to sink the group.

    Edelweiss – Investors and Shareholders

    Below you can refer to the list of shareholders and how much equities they have.

    Name Equities Percentage
    Rashesh Chandrakant Shah 145,601,730 15.43 %
    Dalal Street LLC 71,322,311 7.557 %
    Venkatchalam Arakoni Ramaswamy 59,576,560 6.313 %
    Nuveen Asset Management LLC 40,053,992 4.244 %
    Edelweiss Employee Welfare Trust 38,750,000 4.106 %
    Thomas Schmidheiny 36,880,726 3.908 %
    Vidya Rashesh Shah 31,066,200 3.292 %
    Life Insurance Corporation of India (Investment Portfolio) 24,282,094 2.573 %
    The Vanguard Group, Inc. 22,255,332 2.358 %
    BAMCO, Inc. 20,762,810 2.200 %

    Edelweiss – Merger and Acquisition

    • Edelweiss acquired Anagram Capital, in 2010, for Rs 164 crore.
    • Then in 2014, the Financial Service also acquired Mumbai-based asset management company, Forefront Capital Management.
    • The Asset Management Company, in the year 2016, acquired fund schemes of JP Morgan Asset Management India.
    • Edelweiss Financial Services Ltd in September 2016 agreed to acquire Ambit Investment Advisors’ longshot hedge fund Ambit Alpha Fund.

    Edelweiss – Marketing Campaign

    The finance asset manager launched a marketing campaign for SME loans. This is where the company depicted its solution for semi and mid-size enterprises, solving their issue of facing a hard time getting loans through traditional banking institutions.

    Then Edelweiss even came up with a media campaign on 27+ channels. It covered the maximum number of languages in a region, through which the company secured 4600+ spots and provided an estimated reach of about 9.8 million views.

    Edelweiss Marketing Campaign

    Edelweiss – Awards and Achievements

    • In 2019, Edelweiss was bestowed with the title of Most Innovative Investor Education Program by Outlook Money Conclave.
    • The finance assistant company was recognized among the top 25 Financial Innovations of India and received a Finnoviti Award in the year 2020.
    • Edelweiss also won the Customer FEST Awards, in 2020, during the 13th Edition of the ceremony. The company was awarded for Best Use of Technology to Enhance Customer Experience (SME Lending).

    Edelweiss – Competitors

    • Bajaj Finance
    • IRFC
    • Chola Invest
    • Shriram Finance
    • Muthoot Finance
    • L&T Finance

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    Conclusion

    From its humble beginnings, Edelweiss has grown into a formidable entity, offering a diverse range of services and products that cater to various market needs. The company’s emphasis on robust risk management, technological integration, and sustainable growth has set it apart in a competitive industry.

    By continually adapting to market changes and prioritizing the needs of its clients, Edelweiss has not only achieved remarkable financial milestones but has also built a reputation for reliability and excellence. This journey underscores the importance of resilience and visionary leadership in achieving long-term success.

    FAQs

    What is Edelweiss?

    Edelweiss is an investment and financial services providing company.

    Where is the headquarters of Edelweiss?

    Edelweiss has got its headquarter in Mumbai.

    Who is the CEO of Edelweiss?

    Radhika Gupta is the CEO and MD of Edelweiss.

  • Indeed: How It’s Empowering Job Seekers to Achieve Their Career Dreams

    Finding a job is not at all hassle-free. You have to prepare with a number of documents and with that, you even have to prepare yourself with confidence and motivation. If only this misery could be eased down, one’s worries would let them live a bit. 

    Today, you can order food and merchandise online, just with a few presses on the screen of your mobile. Similarly, you could land yourself at an interview and have your shining resume impress the interviewee. 

    With several job opportunities right in front of you, Indeed, a job listing app and website will help you seek your favoured niche. There are no limits, from being a beauty stylist, or a fashion designer to even securing a neat IT job, Indeed will help you work at your dream job. 

    Indeed – Company Highlights

    Name Indeed
    Headquarters Austin, Texas, and Stamford, Connecticut, USA.
    Sector Employment Website
    Founder Paul Forster, Rony Kahan
    Founded November 2004
    Website www.indeed.com

    Indeed – About
    Indeed – Industry
    Indeed – Founders and Team
    Indeed – History
    Indeed – Mission and vision
    Indeed – Business Model
    Indeed – Revenue Model
    Indeed – Employees
    Indeed – Funding Investors
    Indeed – Investment
    Indeed – Merger and Acquisitions
    Indeed – Growth
    Indeed – Social Media Presence / Campaigns
    Indeed – Marketing Strategy
    Indeed – Awards and Achievements
    Indeed – Competitors
    Indeed – Future Plans

    Indeed – About

    Currently available in over 60 countries, Indeed is an employment website that collects job listings from different websites and helps job seekers connect with a perfect employer. As for the gathering of jobs, Indeed collects data from job boards, staffing firms, associates, and career job boards 

    Speaking of its headquarters and offices, it is co-headquartered in two cities that being in Stamford, Connecticut, and Austin, Texas, while the company has offices all around the globe in 60 countries. The company is a subsidiary of Japan’s Recruit Co. Ltd.

    Indeed – Industry

    The industry that Indeed is based on is known by various names. It is called an Employment Website industry, job boards, and even recruiting websites.

    Speaking of the industry, the global market for the said industry is growing year by year. In the year 2021, the online recruitment market size was estimated to be valued at USD 29292.3 million. Then in 2022, it grew to be at USD 31372.05 million. The similar is expected to grow to USD 58163.19 million by 2030. The market is poised to grow at a CAGR of 7.1% in the aforementioned period of 2023-2030. 

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    Indeed – Founders and Team

    Paul Forster and Rony Kahan - Founders of Indeed
    Paul Forster and Rony Kahan – Founders of Indeed

    Paul Forster and Rony Kahan were the ones who co-founded Indeed back in 2004. 

    Paul Forster

    An investor, with an eye for early-stage technology companies, Paul Forster co-founded one of the largest job-seeking websites in the world, Indeed. He was the CEO of the company until 2012. Forster is also better known for his skills as an Angel Investor. At present, Paul serves as a lawyer at The Legal Director and a board member at Growth Intelligence. 

    Rony Kahan

    The present chairman of Indeed is the second co-founder of the said company. Completing his MBA from INSEAD back in 1994, Kahan has also been the board director of Recruit Co. Ltd. since 2018.

    He began his career as an HR by co-founding jobsinthemoney.com. The company later became a prime job site, especially for finance professionals. After this growth, Kahan sold the business in 2003 and chased his dream with his new company Indeed.

    Indeed – History

    Launched in 2004, Indeed had its offices in Stamford and Austin. The Stamford office looked after the sales of the company as well as client services, and finance, while the Austin branch held work processes for product development staff. 

    A year later, the company launched its beta version of the ‘Pay-Per-click” job advertising network. Moving ahead in the future, in 2012, Indeed became an independent operating unit of Japan’s Recruit Co. Ltd.

    In the year 2016, the Japan-based company announced that it acquired the assets of Simply Hired, one of the competitors of Indeed. 2018 was the year when Glassdoor and Indeed became sister companies as the Recruit Holdings Co. Ltd. also acquired the assets of Glassdoor. 

    Indeed – Mission and vision

    Indeed is a job recruiting company that has the simplest mission. 

    Mission

    Indeed states that its mission is “To help people find appropriate jobs.”

    Vision

    Indeed aims to work toward its goal by making it a point “To give job seekers free access to millions of jobs from thousands of company websites and job boards.”

    Indeed – Business Model

    The work-related search engine earns money through its business model that charges employers for additional features to have increased visibility. 

    Indeed – Revenue Model

    Indeed Website
    Indeed Website

    It earns from pay-per-click advertising subscription fees, banner ads, and hiring events. Recently, Indeed also came up with a one-click solution for job applicants. With over 2.5 million resumes in its database, it is tirelessly working to monetize the growing resume files as well. 

    Besides the above-mentioned methods, Indeed is even helping companies by creating job trend reports and rating reviews for them. It is estimated that Indeed has ten projects to help it cover the growing job market globally.

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    Indeed – Employees

    At present, as per the information available on Wikipedia, the recruitment website has over 14,600 employees.

    Indeed – Funding Investors

    Indeed had taken an investment round of USD 5 million in funding from Union Square Ventures, The New York Times, and Allen & Company. 

    Investor Name Funding Round
    Union Square Ventures Series A – Indeed
    The New York Times Series A – Indeed
    Allen & Company Series A – Indeed

    Indeed – Investment

    To date indeed has made 7 investments, with the latest being in Aug 2022 with Truework. 

    DATE ORGANIZATION NAME FUNDING ROUND
    Aug 9, 2022 Truework Series C
    May 30, 2022 Checkstep Seed Round
    Mar 9, 2022 Branch Series C
    Jan 18, 2022 Pinwheel Series B
    Dec 27, 2021 Paradox Series C
    Dec 9, 2020 Turing.com Convertible Note
    Mar 3, 2020 Upshift Series A

    Indeed – Merger and Acquisitions

    Talking about the mergers Indeed has acquired 5 organizations until now, with the latest one being in 2019. In 2019, Indeed acquired two companies, ClickIQ and Syft. 

    Name Date
    ClickIQ Jul 12, 2019
    Syft May 30,2019
    Resume.com May 25, 2018
    Interviewed Aug 4, 2017
    MoBolt UK Jun 24, 2014

    Indeed – Growth

    Already known as the best employment-related metasearch engine for all kinds of job listings, Indeed has covered a global GDP of 94%. The website is visited by more than 140 million unique users in a single month and is available in over 50 countries. 

    The website is leading when it comes to traffic as it has double the traffic of any other job site. Indeed is also regarded as the leading website for performance recruitment advertising networks, as the website has helped over a million applicants land a perfect job. Moreover, Indeed is the number one source of external hires. 

    In October of 2010, Indeed surpassed its pre-existing, tough competitor, Monster.com, and became the highest-traffic job website in the United States. Meanwhile, the API and mobile applications launched by Indeed have also helped it grow with massive traction. The similar is still witnessing significant growth. 

    Besides the United States, the company has even captured attention internationally. Approximately, 50% of its traffic and over 20% of the revenue generated are from abroad and not the US. The company is currently valued at USD 500 million. 

    Regional distribution of desktop traffic to Indeed.com as of December 2023, by country in Percentage
    Regional distribution of desktop traffic to Indeed.com as of December 2023, by country in Percentage

    Indeed – Social Media Presence / Campaigns

    Indeed is one company that is always on the lookout for innovative ways to create brand awareness. It had previously partnered with Amobee and launched a world series campaign across Facebook, Twitter as well as on Instagram. 

    The goal was to complement their TV investment, capturing the attention of world series viewers by exposing them to their “Player Resume” while also holding natural and continued conversations about Indeed. 

    For this campaign, the company posted 26 jobs on its website through which it selected the stars to showcase in the TV ad. 

    Next was in India, when Indeed partnered with TikTok’s social media platform. Together they launched a campaign #IndeedPeDhoondo in the year 2020, with an aim to attract Gen Z as well as millennial job seekers. 

    Indeed – Marketing Strategy

    The marketing strategy that indeed follows is pretty simple yet intriguing. For the people who are searching for jobs, the website and the mobile application are free. On the other hand, when it comes to the employees who are posting the job, they are charged to be visible to a larger crowd. 

    Although companies are offered free-of-cost job postings, they can spend some money on an option that will highlight their company’s presence on the job search website. 

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    Indeed – Awards and Achievements

    • In 2020, the company was awarded the Best Leadership Team.
    • In 2022 and 2021 the company won an award for Best Place to Work in Austin.
    • In the year 2023, Indeed won an award for Best Leadership Teams 2023

    Indeed – Competitors

    Indeed Competitors
    Indeed Competitors
    • Monster
    • LinkedIn
    • CareerBuilder
    • iCIMS

    Indeed – Future Plans

    Looking at the current market of Artificial Intelligence, Indeed is advancing towards the AI Co-pilot model. In an event held in 2023, Indeed announced that they are working towards an AI model that will help with enhanced matching and also have other qualities such as Candidate Outreach Email Composer, Job Description Composer, and Smart Summarization of Candidate Details.

    Conclusion

    Indeed is a global employment website for job listings launched in November 2004. It is co-headquartered in Austin, Texas, and Stamford, Connecticut, and is a subsidiary of Japan’s Recruit Co. Ltd.

    Indeed aggregates job listings from thousands of websites, including job boards, staffing firms, and company career pages, allowing job seekers to search for positions across various industries and locations.

    The platform also offers employers tools to post jobs, screen candidates, and manage the hiring process. Indeed provides additional resources such as company reviews, salary information, and career advice to help users in their job search and career development.

    FAQs

    Can you post a job on Indeed for free?

    Yes, jobs can be posted for free on Indeed. However, if you want to target a huge number of applicants, you will have to buy a plan. 

    What is Sponsored Jobs?

    Sponsored jobs are basically paid job postings. These job postings get better visibility and appear for longer durations than non-sponsored jobs.

    Who is the CEO of Indeed?

    At present Chris Hyams is the CEO of Indeed.

  • Know How Loom Solar became the Leading Solar Panel Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Loom Solar.

    As a developing country, India is facing many challenges, and no electricity supply for 24×7 is the biggest challenge for the government. With the introduction of new renewable solar energy, it has become easy to “Generate and own your electricity”. This energy is now affordable and compared to any other energy source and it’s green, clean, and sustainable.

    Loom Solar is India’s leading solar panel company founded by the Brother duo Amol and Amod Anand. Let’s get a glance at Loom Solar Success Story, Business Model, Products offered, Revenue, Growth, Startup Idea, and more…

    Loom Solar – Company Highlights

    Startup Name Loom Solar
    Founders Amod Anand, Amol Anand
    Founded 2018
    Headquarter Faridabad
    Sector Solar Industry
    Website loomsolar.com

    Loom Solar – About and Vision
    Loom Solar – Founders and Team
    Loom Solar – Products and USP
    Loom Solar – Market/Industry Details
    Loom Solar – Startup Idea
    Loom Solar – Name and Logo
    Loom Solar – Business Model and Revenue Model
    Loom Solar – Revenue
    Loom Solar – Startup Launch and Customer Acquisition
    Loom Solar – Startup Challenges
    Loom Solar – Marketing Strategy
    Loom Solar – Funding
    Loom Solar – Competitors
    Tools used by Loom Solar to run Business
    Loom Solar – Achievements and Recognition
    Loom Solar – Growth and Future Plans
    Loom Solar – FAQs

    Loom Solar – About and Vision

    Loom Solar is India’s No.1 leading solar company based in Faridabad, Haryana. It was Started in 2018. The company is well-known for its clean energy field. It is an ISO 9001:2015-certified company and a government-recognized startup in India. Loom Solar specializes in the manufacture of high-quality solar panels, inverters, batteries, and related solar products for the residential, commercial, and industrial sectors. Their products are known for their durability, quality, performance, and latest technology. The company has an extensive network of dealers and distributors spanning 500 districts in India and 3,500 dealers. Supported by a team of 100 employees, the company operates two offices and a single manufacturing unit.

    Loom Solar’s Vision: To become the most popular and trusted brand in solar by 2025.

    Loom Solar – Founders and Team

    Loom Solar Founders & Teams
    Loom Solar Founders & Teams

    Brothers duo Amol Anand and Amod Anand are the Founders of Loom Solar.

    Amol and Amod worked in corporate for almost 10 years. Thus, they have celar understanding and experience on business dynamics like how business process works, how to launch a product or how to do digitial marketing.

    Amol Anand (Co-founder, Loom Solar)

    Amol Anand is passionate professional worked in multiple MNC and Industries such as Telecom, Real Estate and Home Electrical companies before starting up the start-up LOOM SOLAR. He is a learner and MBA Graduate and from IMT Ghaziabad, He looks after Sales and marketing Division at Loom Solar

    Amod Anand (Co-founder, Loom Solar)

    Amod Anand is a MBA graduate from IMT Ghaziabad and has worked in Diversified role at in across Telecom and e-Commerce across multiple MNC, he spent more than 5 years in Bharti airtel building up the Mobile business. He Looks after Finance and Operations at Loom Solar.

    Working Culture of Loom Solar:

    Loom Solar is managed by professional leaders who have immense experience and expertise in this domain. The company looks forward to hire builders who can build a full-proof system, process, and team that can sustain for the next 25 years.

    A detailed journey for all the reader

    When Amol used to work at Luminous Technology Private Limited, he found that people were not much aware of solar energy. When Amol investigated it, he noticed three major problems with the use of solar energy in the country.

    People don’t have much knowledge about solar energy.

    Solar products were not available much.

    Solar technology was outdated.

    To aware people more about solar energy, both brothers duo started their company known as Loom Solar. It was founded in 2018 and started with the idea of providing a power supply to everyone.

    Since the start of the company, Loom Solar has achieved recognition and awards.

    • Golden Bridge Awards 2019

    • Amazon Smbhav 2020

    • Startup of the Year 2021

    • Energy Business of the Year 2021

    • Tie-Lumis Award 2022

    • e4m D2C Award 2022

    • Red Herring Award 2022

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    Loom Solar – Products and USP

    Products – there are two types of solar panels in the existing market.

    1) Poly crystalline panels – traditional technology, lower efficiency, bigger size and every company was selling it.

    2) Super High efficiency panels – Latest technology, higher efficiency and compact size (none of companies were focused)

    Loom Solar introduced Super high efficiency solar panels to differentiate itself in the Indian market form its competition. Across the globe Poly crystalline technology is widely used (98%) and only (2%) brand use Mono crystalline panels.

    Super high efficiency panels generates power in cloudy weather too, under low sun light too and efficiency of power generation is more than 20% from old technology (poly)

    Loom solar panel
    Loom solar panel

    How does the Loom Solar Product work?

    Once the solar panels are installed at the rooftop of house, it starts generating DC electricity. Then, with the help of inverter the electricity is fed to home. If, it gets excess then it is fed to discoms.

    Loom Solar USP-

    1. High Efficient advance technology : In India, more than 95% installation is done using poly crystalline technology. In Year 2018, Loom Solar was the first company who introduced 340 W mono crystalline panel in Indian Market and later on upgraded to 375 W.
    2. Due to intense competition in the market, all major player launched this mono panel module.
    3. Again LOOM SOLAR launched new technology based high efficient shark module 430 watt in year 2021.
    4. Due to Advance Product Features, Design, Capacity and high efficiency, this product is unique and not available in Indian Market
    5. Loom Solar is available on all platform offline (Channel Sales), online (amazon/flipkart/loomsolar) and GEM Portal
    6. Loom Solar offers solutions to customer instead of product components.

    Loom Solar – Market/Industry Details

    • Loom Solar Industry: Solar Energy
    • Target Market Size: 1,00,000 Cr in the year 2020 (Government has set a target to achieve 40 GW by the year 2022)
    • As per Mordor Intelligence Report, The Indian solar power market is expected to grow at a CAGR of more than 40% during the period 2020-2025.
    • According to IRENA, India had a total installed capacity of more than 34 GW of solar PV. Moreover, India is endowed with a very vast solar energy potential. The average solar radiation incident over the land is in the range of 4-7 kWh per day. Solar power played an almost non-existent role in the Indian energy mix until 2007.
    • Solar energy is becoming inexpensive in comparison to other conventional energy sources due to innovations in the solar sector.

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    Loom Solar – Startup Idea

    The idea of Loom Solar striked to Amol while working at Luminous Power Technology as the product manager. He realized that solar energy and its benefits are far more than he imagined. After doing intense research on government policy, target, and current status in India, the brother duo found an untapped opportunity in the market i.e. ‘Nobody started this on a large scale for the residential market’. Thus, Loom Solar was idealized.

    For any company to start up, there are 3 things:

    • Differentiating product
    • Reach – Distribution
    • Brand power

    Loom Solar introduced Super high-efficiency solar panels to differentiate itself in the Indian market from their competition. Across the globe Polycrystalline technology was widely used (98%) and only (2%) of brands use mono-crystalline panels.

    Distribution: Loom Solar focused on large buildings in digital and offline channels; It started operations across India with a focus on making products available near to customers. The strategy to deliver products across India including villages in 3 days helped make its offline distribution and logistics strong. Today, Loom Solar have 1500 re-sellers across India. It does 90% of dispatch is done on the same day and delivers maximum products within SLA.

    Brand: As a start-up company like Loom Solar, reaching the consumers was difficult. It started using a digital medium such as Google and YouTube to write content on the benefits of solar panel to help the environment. The team started creating videos on benefits and how to install solar panels at home. In 2019, the Loom Solar team created over 500 videos and it has been seen by 25 million users across the world. In terms of brand search, 30,000 people search about Loom Solar every month on Google.

    Loom Solar Logo
    Loom Solar Logo

    Since the main idea of this company is based on SOLAR + while searching for a domain to launch a website, the team liked the LOOM. (as it symbolized 2 OO, that looked nice same as GOOGLE). So, therefore, Loom Solar.

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    Loom Solar – Business Model and Revenue Model

    Loom Solar’s Business Model is Direct Sales. It sells its products directly to end user via online and offline channels. The business of Loom Solar is operated as commerce model.

    The Price Range of Loom Solar Products/Services: Rs. 750 to 3 Lacs

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    Loom Solar – Revenue

    Loom Solar’s Revenue for 2020 was at Rs. 30 Crores. In 2019, It had revenue of 19.2 crore, whereas in 2018 Loom Solar’s revenue stood at Rs. 2.4 Crore.

    Loom Solar – Startup Launch and Customer Acquisition

    The team had good experience in digital marketing (organic/paid). So, they focused more on digital platform like Google. In just 30 days, Loom Solar got over 100 customers.

    3 things that helped Loom Solar retain customers:

    • Focus on organic growth
    • Providing complete solutions to customer, and
    • Serve customers well for repeat transactions.

    Loom Solar – Startup Challenges

    The most challenging part for Loom Solar was ‘Pricing’. Since India is a sensitive market, the founders faced the dilemma of charging either high/low than the existing leaders in the company. By providing high technology and advanced products, Loom Solar was able to tap the market with the ‘Right Price’ that suited both customer and company needs.

    Loom Solar – Marketing Strategy

    No Experienced centers for solar products in the local markets (3,500 shops across India, including rural areas)

    Solar Awareness (they started making videos about solar products and published them on YouTube & Facebook. Now, they have 1.73L subscribers on YouTube and 1.02L followers on Facebook. They were also taking the help of the influencers to reach more people. They are reaching 100M+ people every year through digital platforms.

    Solar Finance (The cost of solar system installation is higher as home and car, so to provide easy financing options. The consumer needs to pay only 20-30% down payment, and they can make flexible EMI options equal to current electricity bills.)

    Engineer Visit (A solar system installation is technical homework. Most of the consumers don’t have an idea of how much capacity of the solar power plant is required for their homes and businesses. To make an easy process of rooftop solar installation, they provide an engineer visit across India. This is a paid service in which their engineer visits the consumer’s site location. Then, theybprovide a solar quotation.)

    Learn Solar (This is their free training program in which any person can learn about solar. This is an online program.)

    Challenges

    At the time of the start, the big challenge for Loom Solar was to fight against the big brands, establish themself as a trustworthy brand, and gain customer support and trust. Achieving these things in the market was the biggest challenge at the initial stage, and making a good brand value in the solar sector and building trust among the customers.

    The coronavirus made fewer people want to buy things, so stores didn’t sell as much. This happened because lockdowns stopped people from shopping in local stores. Amol Anand noticed that small businesses that make things had a hard time, especially with having enough money. But big businesses that make things already had orders from construction companies, so they weren’t hurt as much.

    To gain customers’ trust, they started quick delivery of solar products and installation services. They also compete with product pricing and quality and the integrity of Loom Solar, says the Loom Solar Team.

    Their biggest challenge was its limited budget. They needed to do a lot of things like promoting their product and brand, getting customers, making solar products available that people wanted, and giving them fast service. And they had to do all of this with not much money. Luckily, their team was helpful and worked hard to make the most of what they had.

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    Loom Solar – Funding

    Loom Solar raised the funding of $2 million from Social Investment Managers and Advisors (SIMA) in the US. The funding comes through the Energy Access Relief Fund (EARF), which is backed by the World Bank, DFC, BII, FMO, IFC, and other organizations. Loom Solar is Bootstrapped.

    Loom Solar – Competitors

    Tata Power Solar, Havells, Luminous and Waaree are the Top Competitors of Loom Solar.

    Tools Used By Loom Solar to Run Business

    Loom Solar has been a firm believer in technology, from order management to service, it uses a large number of integrated tools such as Shopify, Zoho, GreytHR, Knowlarity, and ERP for day-to-day customer, employee, and supplier management,

    Loom Solar – Achievements and Recognition

    The following are the achievements and recognitions of Loom Solar-

    1. Won Gold and Silver award in the 11th Annual 2019 Golden Bridge Business and Innovation Awards at United States of America
    2. Won Fastest growing SMB of 2020 in Amazon Sambhav
    3. Won Energy business of the year at Small Business Awards in 2021
    4. Installed solar system in over 50,000 houses

    Loom Solar – Growth and Future Plans

    • Loom Solar has a capacity to manufacturers 3,65,000 solar panels a year in 2021, the capacity will be extended in coming years,
    • In terms of Market, Loom Solar wants to become the category leader by 2025 with a revenue share of 10-15% in a 5,000 Cr. Residential and commercial solar Market,
    • On New products, Loom Solar will keep on innovating super high-efficiency panels and could take entry into the Lithium battery market.

    Loom Solar – FAQs

    Where is Loom Solar’s Manufacturing unit?

    The Solar panel manufacturing unit of Loom Solar is located in Sonipat Haryana.

    How many people work at Loom Solar?

    Loom Solar has a team of 100 people working across 3 locations in India namely the Corporate office, Warehouse, and Manufacturing unit.

    How many resellers at Loom Solar?

    Loom Solar has a team of 10,000 resellers working across India. Loom Solar’s established reputation and support.

    Does Loom Solar export the product to other countries such as USA, Australia, Africa, Dubai, and Gulf countries?

    Yes, made-in-India solar panels are in demand across the world, Loom Solar is an A-grade quality manufacturer and exports the product to many global countries.

    Does Loom Solar have a Research and Development Team for new product innovation?

    There is a dedicated team for R&D that brings new products for the company in Indian Markets such as Lithium battery, Solar panels, and other Accessories that are used with the Solar panels.

    Who are the Founders of Loom Solar?

    Amol Anand and Amod Anand are the Founders of Loom Solar.

    How Much is Loom Solar’s Revenue?

    Loom Solar’s Revenue for 2020 was at Rs. 30 Crores. In 2019, It had revenue of 19.2 crore, whereas in 2018 Loom Solar’s revenue stood at Rs. 2.4 Crore.

    Where is the headquarters of Loom Solar?

    The headquarters of Loom Solar is in Faridabad, Haryana (India).

  • Redfynd: How It’s Simplifying Online Shopping with AI-Powered Search and Discovery

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    India’s online retail market is booming. It is expected to reach $325 billion by 2030, mainly because of the increased expansion of e-commerce in Tier 2 and Tier 3 cities. A company that is trying to make its mark by tapping into the growth of this industry is Redfynd.

    Redfynd is an AI–powered shopping search engine offering a wide range of products from almost all major online stores in India. With its advanced search features, customers can easily compare prices, sizes, and availability across multiple stores.

    In this article, let’s learn more about Redfynd, its founder, its business model, its revenue model, the challenges faced, growth strategies, and more.

    Redfynd – Company Highlights

    Company Name Redfynd
    Headquarters India
    Sector E-Commerce Retail
    Founder Divya Manjari
    Founded 2022
    Website redfynd.com

    Redfynd – About
    Redfynd – Industry
    Redfynd – Founder and Team
    Redfynd – Startup Story
    Redfynd – Vision and Mission
    Redfynd – Name and Logo
    Redfynd – Product/Services
    Redfynd – Business Model
    Redfynd – Revenue Model
    Redfynd – Launching Company Strategies
    Redfynd – Customer Growth and Retention Strategies
    Redfynd – Challenges Faced
    Redfynd – Marketing Strategy
    Redfynd – Competitors
    Redfynd – Future Plans

    Redfynd – About

    Redfynd is an innovative AI-powered shopping search and discovery platform designed to transform the online shopping experience for Indian shoppers. Founded with the vision to simplify and enhance the way consumers shop online, Redfynd aggregates millions of fashion and beauty products from over 100 leading e-commerce platforms across India. The platform provides a seamless, user-friendly interface that allows shoppers to easily find, compare, and purchase products all in one place.

    Redfynd revolutionizes online shopping with a personalized approach, using AI to recommend product deals based on individual styles and preferences. By doing so, it helps users make informed decisions quickly and efficiently, saving them time and money by helping them find the most relevant products at the best prices. Users also earn cashback for all valid purchases through the platform.

    Redfynd is more than just a shopping site; it is a comprehensive shopping assistant that caters to the nuanced needs of today’s digital consumers who value convenience, variety, and informed purchasing. Redfynd’s mission is to empower users with the technology to navigate through the millions of options shoppers across stores effortlessly and make smart purchases, making Redfynd the go-to destination for online shopping in India.

    Redfynd – Industry

    Redfynd operates in the fast-growing Indian fashion and beauty e-commerce sectors. The fashion e-commerce market in India is expected to grow to $19.6 billion by 2024, making up 18.7% of the total e-commerce market. It is projected to expand at an annual growth rate of 12.6%, reaching $31.5 billion by 2028. Similarly, the beauty and personal care market is forecasted to generate $31.51 billion in revenue by 2024, growing at a rate of 3% annually through 2028. Within this, the personal care segment is expected to reach $14.31 billion.

    Over the next five years, Redfynd plans to increase its user base from 1.5 million to 100 million. Redfynd is planning to launch a mobile app to optimize the shopping experience and attract a broader audience. The platform will continue to enhance AI-driven personalization to connect brands with their target consumers more effectively. Redfynd is also planning to partner with more brands to help improve their visibility and sales.

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    Redfynd – Founder and Team

    Divya Manjari is the founder of Redfynd.

    Divya Manjari

    Divya Manjari - Redfynd Founder and CEO
    Divya Manjari – Redfynd Founder and CEO

    Manjari brings over 20 years of experience in retail and technology, having worked at some of the world’s leading retailers. Prior to founding Redfynd, she worked at Microsoft. She graduated from IIT Kharagpur in 2001 and completed an executive MBA from ISB in 2020.

    Manjari has spent her career at the intersection of retail and technology building solutions for merchandising & supply chains and rolling out e-commerce websites across continents.

    She is an avid online shopper and has spent thousands of hours on e-commerce as a user herself. It was a frustrating experience for her to hop across websites searching for products, filtering, and comparing to find what she needed.

    Manjari saw an opportunity to create a platform that offered convenience and ease of shopping by leveraging technology. Once she set on the journey to build Redfynd, she gathered the core team of Product and engineering through referrals, LinkedIn job posts, and Internshala.

    Redfynd Team

    Redfynd Team Members
    Redfynd Team Members

    At Redfynd, they operate with a fully remote, 10-member team, prioritizing flexibility and autonomy. Their team members work from locations of their choice and set their own schedules, aligning daily through morning standup meetings to ensure everyone is on the same page. This daily touchpoint helps them set priorities, address challenges, and maintain team cohesion. The company’s approach fosters a productive environment that supports work-life balance and effective team collaboration.

    Redfynd Hiring Approach

    Redfynd’s hiring philosophy centers on identifying and empowering proactive, hands-on individuals, prioritizing practical skills and the ability to solve problems independently over traditional credentials.

    Their process begins with skill-based assignments that assess candidates’s practical abilities and work ethic. This is followed by a hands-on interview where shortlisted candidates must demonstrate their previous work and tackle a live problem, showing their capability to perform under pressure. This approach ensures they select individuals who are not only technically proficient but also adaptable and resilient, essential traits for thriving in a startup environment.

    Redfynd – Startup Story

    The idea for Redfynd was born out of Manjari’s own frustration with online shopping. She was tired of hopping between multiple websites, comparing prices, and struggling to find what she wanted.

    She realized that there had to be a better way to shop online, and that’s when the idea for Redfynd started taking shape. To validate the idea, she conducted extensive research, talking to friends, family, and fellow shoppers to understand their pain points and what they wanted from an online shopping experience.

    Manjari also analyzed the market, looking at existing solutions and identifying areas for improvement. This research helped her refine the concept and create a clear vision for Redfynd.

    Redfynd – Vision and Mission

    Short-term Vision: Redfynd aims to transform the online shopping experience in India by leveraging advanced AI-driven search and discovery tools that simplify the process of finding and comparing products across multiple e-commerce platforms. Their immediate focus is to expand their user base and enhance their technology and user experience to offer a seamless and personalized shopping experience.

    Long-term vision: Redfynd’s long-term vision is to become the starting point for online fashion and beauty shopping for India’s 300 million online shoppers. The company envisions establishing itself as the go-to platform for smart shopping, where every search starts with them, leading the way in e-commerce innovation in India.

    Mission: Redfynd’s mission is to empower consumers by providing a unified platform that delivers comprehensive, accurate, and real-time information on millions of products from various e-commerce sites. The company strive to make online shopping effortless, cost-effective, and highly personalized, helping users make informed decisions quickly and with confidence.

    Core Belief and Motto

    Innovation in Shopping: Redfynd is committed to transforming the shopping experience by integrating cutting-edge technology to enhance consumer benefits and satisfaction.

    Redfynd Logo
    Redfynd Logo

    The name, tagline, and logo of Redfynd are deeply rooted in the essence of what its platform offers and Manjari’s personal passion for word puzzles. The name ‘Redfynd’ emerged from a playful wordplay that encapsulates their mission to redefine the shopping experience.

    It can be interpreted as ‘Redfynd’, highlighting their goal to transform how consumers find and compare deals. Alternatively, it blends ‘Red’ and ‘Find’, where ‘Red’ symbolizes the hot deals and savings available through its service, and ‘Find’ underscores its core functionality of helping users discover these opportunities.

    Redfynd’s logo—a stylized ‘R’ with an encompassing arrow—further reinforces this concept. The arrow signifies the ease and speed with which its users can access deals with just a ‘single click’. This visual element encapsulates its commitment to efficiency and user-friendly design, ensuring that the best deals are always easily accessible.

    Together, the name and logo not only represent Redfynd’s identity but also serve as a constant reminder of its dedication to simplifying and enhancing the online shopping experience for its users. Through these creative elements, the company communicates its value proposition clearly and effectively, making it instantly recognizable and memorable.

    Redfynd – Product/Services

    Redfynd is an AI-powered shopping search and discovery platform that simplifies and enhances the online shopping experience. It serves as a one-stop destination where users can find a wide array of fashion and beauty products from over 100 major e-commerce platforms in India, including Myntra, Ajio, and H&M. With a database of more than 5 million products, Redfynd aims to make online shopping more enjoyable, less time-consuming, and budget-friendly.

    How Redfynd Works

    Redfynd utilizes advanced artificial intelligence technologies, including natural language processing (NLP), computer vision, and machine learning, to sift through millions of products online. This enables the platform to offer features like visual and semantic search and personalisation, allowing users to find products that closely match their intent and preferences easily. Users can compare prices, check available sizes, and read customer reviews across various platforms, all in one place, which simplifies the decision-making process.

    Problems Solved by Redfynd

    Redfynd addresses several pain points in the traditional online shopping process:

    • Simplifying The Choices: Helps users find and navigate through all available choices easily by filtering and presenting products that best match users’ search criteria.
    • Time-Consuming Searches: Reduces the time spent hopping between different shopping sites through aggregated search results.
    • Informed Decision Making: Provides detailed product information, price comparisons, and customer reviews to help users make better-informed purchasing decisions.
    Redfynd Price Comparision
    Redfynd Price Comparision

    USPs and Innovations of Redfynd

    Unified Shopping Experience: Aggregates products from multiple e-commerce stores into a single platform, providing a seamless and cohesive shopping experience.

    AI-Driven Personalization: Utilizes AI to understand user preferences and shopping behaviors, thereby personalizing search results to suit individual tastes.

    Visual and Semantic Search Capabilities: Allows users to search using images, product URLs from 100+ stores, or nuanced queries, making it easier to find the exact products they are looking for.

    Pivotal Changes in Redfynd

    Redfynd has changed continuously to optimize it for a better shopping experience for users, but the core focus has always remained the same, leveraging AI to revolutionize the e-commerce experience for easier and smarter shopping for Indian shoppers across the globe. They have introduced several advanced features like advanced search and filtering, real-time price and size comparison, personalized recommendations, and a Redfynd rewards program that enables cashback through the platform.

    Redfynd – Business Model

    Redfynd’s business model is all about making online shopping easy for users and benefitting e-commerce platforms and brands by offering them different ways to add value:

    • Affiliate Marketing: By acting as an intermediary platform between users and e-commerce sites, Redfynd facilitates transactions and earns commissions.
    • Promotional and Visibility Services: By offering listing and promotional services, Redfynd helps brands enhance their visibility among potential customers.
    • Data-Driven Insights: Through its analytics services, Redfynd provides valuable market insights to brands, helping them make informed business decisions.

    Redfynd – Revenue Model

    Here are the different revenue streams of Redfynd:

    • Sales Commissions: Redfynd earns commissions from partner brands when users make purchases through links on its platform.
    • Listing Services: The platform offers listing services to retailers and select brands, providing them with enhanced visibility and promotional opportunities.
    • Targeted Advertising Services: Redfynd delivers advertising that targets shoppers with high purchase intent, ensuring a high return on ad spend (ROAS).
    • Analytics Services: Redfynd offers subscription-based and one-time fee services for trend analysis, assortment analysis, competitive intelligence, and pricing intelligence reports.

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    Redfynd – Launching Company Strategies

    Redfynd was initially launched as a beta version, introduced first to a network of friends and family. This approach allowed the gathering of valuable feedback and fine-tuning of the platform before the public launch.

    After refining the Minimum Viable Product (MVP) based on this initial feedback, Redfynd was successfully launched to the public. A crucial strategy in acquiring the initial 100 users involved making full use of search engine optimization (SEO).

    By ensuring that all data on the platform was effectively indexed by search engines, Redfynd captured organic traffic from potential users actively searching for better shopping options.

    Redfynd – Customer Growth and Retention Strategies

    Since the successful launch of Redfynd and the acquisition of its first 100 users primarily through search engine optimization, the company has expanded its strategies to include social media to significantly scale up its user base.

    Recognizing Instagram as a crucial platform for its target demographic—tech-savvy, fashion-conscious, and bargain-hunting shoppers—Redfynd has tailored its content to engage this audience effectively. The company’s posts leverage current trends to showcase the best deals, like the Barbenheimer-inspired Bollywood outfits post, which went viral with over a million views. This not only increased brand awareness but also highlighted its value proposition of providing the best deals.

    To drive traffic to the website and convert viewers into users, Redfynd launched giveaway contests that reward users for referral signups. This strategy not only boosted its user base but also encouraged community engagement and interaction. New signups gain access to several engaging features like wishlist creation, sharing capabilities, and price drop alerts. These features are designed to enhance the user experience, fostering greater interaction and repeat usage.

    To reach its initial milestone of 1,000,000 users, it implemented a strategic combination of marketing efforts focused on leveraging both digital and community-based channels.

    In addition to SEO, engaging content across social media channels helped maintain user interest and foster community interaction. Redfynd included personalisation and other features to improve retention. Together, these strategic efforts successfully attracted 1 million users, establishing a solid foundation for future growth.

    Redfynd – Challenges Faced

    Educating consumers about the benefits of Redfynd, particularly in a saturated e-commerce market, is a significant challenge. The platform, which combines cashback rewards with price comparison and personalized shopping experiences, requires clear and compelling communication to highlight its advantages over traditional shopping methods. This involves not only demonstrating immediate savings and enhanced convenience but also ensuring an intuitive user experience that can overcome consumer inertia and loyalty to established platforms.

    Short explainer videos have worked very well, as they can effectively communicate the benefits of Redfynd in a visually engaging and easily digestible format. These videos simplify complex ideas—like how Redfynd’s cashback system works or the advantages of price comparison—making it easier for consumers to understand and see the value in changing their shopping habits.

    Redfynd – Marketing Strategy

    The ‘price comparison’ campaigns have been very effective in emphasizing the value of using Redfynd and encouraging users to routinely check the platform to ensure they are getting the best deals. By directly addressing the misconception that one e-commerce platform always offers the best prices, it draws in users who are looking to make more informed purchasing decisions.

    Redfynd – Competitors

    One of the competitors of Redfynd in the industry is Fashiola.

    Redfynd – Future Plans

    Geographic expansion to the US and Europe is on the cards, where users from across borders can discover products sold by online stores in India that ship to the user’s location. Additionally, Redfynd plans to launch advanced features like AR stylist and voice search in local languages.

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    FAQs

    What is Redfynd?

    Redfynd is an AI-powered shopping search and discovery platform that simplifies and enhances the online shopping experience for Indian consumers.

    When was Redfynd founded?

    Redfynd was founded in 2022.

    Who is the founder of Redfynd?

    Divya Manjari is the founder of Redfynd.

    What are Redfynd’s future plans?

    Redfynd plans to expand geographically, launch advanced features like AR stylist and voice search, and target international markets.

    Who are Redfynd’s competitors?

    Competitors of Redfynd include platforms like Fashiola.

  • Scaler Academy – An Edtech to Learn Programming & Prepare for Interview

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    It is an undeniable fact that the Indian education system has undergone a radical change over the last few decades. While there have been concerted efforts at making education more accessible, what is still lacking, especially in higher education, is the much sought-after connection with the industry.

    Instructors and mentors aside, who would not only equip pupils with new skills but also guide them in their careers, there is the necessity to have a curriculum that is vetted by industry veterans. That’s exactly what led to the launch of Scaler in 2019.

    An upskilling platform by InterviewBit, Scaler enables aspiring students and working professionals in tech to unlock their potential. At this moment, Scaler’s upskilling offerings, Scaler Academy and Scaler Data Science & Machine Learning (DSML), have over 35,000 working professionals cumulatively enrolled in its program since 2019.

    In terms of outcome, Scaler has already found resounding success. 94% of the placed learners have already bagged jobs with aspirational companies as software engineers and developers. Scaler learners have witnessed a mean salary of ₹21.6 LPA, a median salary of ₹17.5 LPA and a placement rate of 93.5 per cent. The highest domestic salary achieved by Scaler learners stands at ₹3.03 crore. The average salary for learners who had 6-10 years of work experience is ₹31.9 lakhs, while learners with more than 10 years of experience received packages averaging ₹57.1 lakhs, while the highest salary offered to a Scaler learner was a whopping INR 3.03 crore per annum.

    StartupTalky interviewed the founders of Scaler (by InterviewBit) to learn about the Success Story of Scaler and take a glance at Scaler’s Products, Business Model, Funding, Growth & more.

    Scaler – Company Highlights

    Company Name Scaler
    Founder Anshuman Singh, Abhimanyu Saxena
    Founded 2015 (InterviewBit), 2019 (Scaler)
    Sector Edtech
    Headquarter Bangalore
    Total Funding $76.5 million+ (2022)
    Valuation $710 mn (2022)

    Scaler – About
    Scaler – Founders and Team
    Scaler – Startup Story | How it Started?
    Scaler – Name, Tagline and Logo
    Scaler – Business Model and Revenue Model
    Scaler – Startup Launch
    Scaler – Challenges Faced
    Scaler – Growth and Revenue
    Scaler – Funding and Investors
    Scaler – Competitors
    Scaler – Acquisitions
    Scaler – Recognition and Achievements
    Scaler – Future Plans
    Scaler – Community and Reviews

    Scaler – About

    Scaler was incubated inside the InterviewBit in 2019 – a platform where people could learn new programming skills and practice interview questions in order to scale up in their careers.

    Scaler is an upskilling platform by InterviewBit that enables both students and working professionals to unlock their talent. Scaler’s offerings cater to –

    • Young working professionals (Scaler Academy, Scaler DSML and Scaler Neovarsity)
    • Students graduating from 12th grade (Scaler School of Technology)

    Scaler’s meticulously structured programs vary in duration from 9 months to 24 months. These act as career accelerators by enhancing the skills of the students by offering them a modern curriculum with satisfactory exposure to the latest technologies. Scaler’s students have access to over 1000 working professionals from top software companies across the globe, including Amazon, Google, Facebook, Netflix, and X (Twitter), among others, who act as instructors, teaching assistants, mentors and career coaches.

    Cumulatively, Scaler has had over 35,000 students and working professionals enrolled in its various programs. The Scaler programs are being developed as an inclusive ecosystem of engineers and mentors to help talent scale and build the next generation of global tech leaders. Scaler has been designed to help and guide students from engineering colleges to prepare and learn skills that they would require for top technology jobs.

    Scaler helps to polish skills and get its students ready for prospective jobs with big-tech companies, whether they are fresh college graduates or working professionals looking to advance in their careers.

    Scaler’s goal is to ensure that the talent is recognised regardless of the student’s background. The platform aims to create a benchmark for software engineers in the recruitment space so as to ensure that they receive the best opportunities in the industry to further their careers.

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    Scaler – Product/Services Offered

    Scaler is a tech education startup that offers courses on computer science which train and upskill software developers to find meaningful employment in India’s burgeoning tech industry. It offers several in-depth and intensive programs that are taught through live classes delivered by tech leaders and subject matter experts. The curriculum is systematically and specifically created in order to provide students with sufficient exposure to the latest technologies.

    Here’s a list of Scaler’s offerings –

    Scaler Academy

    For all the tech professionals who want to accelerate their careers, Scaler Academy has designed a flexible program for you. It is a program to master Problem Solving & System Design. One can choose the curriculum based on the level of knowledge one already entails & the type of specialisation needed, i.e., Backend Specialisation or Full-Stack Specialisation.

    • Thoughtfully designed learning aspects, topics & concepts
    • Hands-on Projects and assignments to implement concepts
    • Personalised topics, peers & pace of learning are optimised for one’s needs
    • Industry-tested curriculum to make one job/career-ready

    Scaler DSML

    The program is for engineers looking to specialise in Data Science and Machine Learning, The course will start by building a strong foundation in Data Structures and Algorithms. Then, learners will dive into Mathematics, followed by Data Mining, Statistical Analysis, Data Science, Machine Learning, Deep Learning and Big Data. More than 45 critical tech tools will also be taught during the length of the course.

    • Live class
    • Industry projects
    • 1:1 mentorship
    • Secure Placement Assistance

    Scaler Topics

    Scaler Topics is a gamified free learn-to-code platform that can provide quality technical content for anyone interested in software-related subjects. The platform provides streamlined technical content across all fields related to tech, data science, and machine learning for individuals passionate about learning and building a career in many in-demand domains with assisted videos from mentors, even those with no prior knowledge in their chosen field. In addition to the video courses, the platform provides a wide range of free material to software enthusiasts through interactive challenges, events, contests, and detailed article threads by industry experts.

    • Courses
    • Contests
    • Articles
    • Reading Tracks

    Scaler School of Technology

    Established in 2023, the Scaler School of Technology stands out as India’s leading institution for engineering education. The school presents a 4-year residential undergraduate program in Computer Science, delivered by eminent tech leaders from major industry players like Google, Microsoft, Facebook, Amazon, Uber, and more. Distinguishing itself with an industry-validated curriculum, an esteemed teaching faculty comprising top tech professionals, and an innovative 1:1 mentorship model, Scaler operates from a cutting-edge campus located in Bangalore’s Electronic City, in close proximity to major tech firms. Going beyond conventional education, the program provides specialised tracks in high-demand technologies coupled with a groundbreaking one-year paid internship. Successful program completion rewards learners with a 3-year BSc in Computer Science from BITS Pilani and a one-year Master in Computer Science from the globally accredited Woolf University.

    Scaler – Founders and Team

    Both Scaler and InterviewBit have been founded by IIIT (International Institute of Information Technology) Hyderabad alums Anshuman Singh and Abhimanyu Saxena.

    Anshuman Singh and Abhimanyu Saxena - Founders, Scaler (& InterviewBIt)
    Anshuman Singh and Abhimanyu Saxena – Founders, Scaler (& InterviewBIt)

    Anshuman Singh

    Anshuman previously worked at Facebook, where he led the team to build and scale the Messenger feature. Anshuman was also part of the four-member landing team to set up the London office of Facebook. He is a competitive programmer and a two-time ACM ICPC World Finalist.

    Abhimanyu Saxena

    Abhimanyu led a team that designed NYC-based retail marketplace Fab.com’s entire front end. A seasoned entrepreneur, Abhimanyu co-founded his first enterprise while still in college.

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    Scaler – Startup Story | How it Started?

    Abhimanyu Saxena started his career with Progress Software as a Programmer and later moved to Fab.com as a Software Architect, where he worked for over three years. During his days at Fab.com, he had to recruit new talent for projects, which turned out to be a tedious job. Even after screening hundreds of resumes and conducting interviews, they were only able to find the right talent in single digits. Anshuman faced a similar challenge in his role at Facebook (Meta), where he was setting up the London office and was looking to recruit tech talent for Facebook’s expanding footprint.

    Almost 90% of the candidates interviewed did not have the necessary tech skills that were required for the job. This was when he experienced the scarcity of skilled tech talent in the industry and realised the gap that exists between the university curriculum and the skills that are required to succeed as a software engineer.

    In 2015, together, they started InterviewBit as an online platform providing interview prep to aspirants to make them job-ready, thereby also addressing the challenge faced by recruiters in hiring the right talent for the job.

    InterviewBit.com is a free coding practice platform for developers. The platform helps college students as well as working professionals to polish their programming skills and get job-ready. The companies that hire from the programmer community on InterviewBit.com pay the company hiring fee. All Scaler by InterviewBit courses have prepaid Scaler course fees that students need to pay to be part of the program.

    Scaler’s first two paying customers were Amazon and Facebook. “They started helping Amazon hire quality engineers back in 2015, and to date, they are super proud that we’ve helped Amazon hire a lot of top tech stars. They built an interview warm-up tool for Facebook Careers called CodeLab, which was exceptionally popular amongst the FB applicants,” Says Scaler Founders.

    The majority of private organisations, both large and small, claim that while graduates might possess theoretical knowledge, they usually lack the skills that are required to complement entry-level jobs. They realised that most people they engaged with were capable of achieving even greater things given the right guidance. That’s exactly what led to the launch of Scaler in 2019.

    At Scaler, the pedagogy of the courses has been created, and the structured interaction with recruiters and industry leaders (CXOs) has been set up, as it helps understand what companies are looking for in candidates and then train their students with those skills accordingly.

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    Scaler Logo
    Scaler Logo

    Scaler means scale – scale your career, scale your skills, scale your life to be bigger, and better. It’s also a play on a mathematical term – Scalar.

    The logo shows the process of scaling, from the small cube, becoming bigger, to the white space resembling a diagonal arrow pointing upscaling.

    The colour blue was chosen, as it’s commonly associated with trust, loyalty, wisdom, confidence, and intelligence. These are the qualities that Scaler wants to inspire in others when looking at the brand.

    Scaler – Business Model and Revenue Model

    InterviewBit.com is a free coding practice platform for developers. The platform helps college students as well as working professionals to polish their programming skills and get job-ready. The companies that hire from the programmer community on InterviewBit.com pay the company hiring fee. All Scaler by InterviewBit courses has prepaid Scaler course fees that students need to pay to be part of the program.

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    Scaler – Startup Launch

    Scaler’s first two paying customers were Amazon and Facebook.

    “They started helping Amazon hire quality engineers back in 2015, and till date are super proud that we’ve helped Amazon hire a lot of top tech stars. They built an interview warm up tool for Facebook Careers called CodeLab, which was exceptionally popular amongst the FB applicants” Says Scaler Founders.

    Scaler – Challenges Faced

    Fixing the problem of talent scarcity is a rather hard problem, with fixes needed on both the supply and demand side. Lack of awareness among students and archaic ways of hiring at businesses, which have gotten established over the years, are two problems that need behaviour change. However, Scaler does see a positive change coming on both fronts at a rapid pace.

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    Scaler – Growth and Revenue

    Post the phenomenal growth Scaler saw in 2021 and 2022, the edtech brand is now focusing on maintaining its top line and profitability. Scaler has been EBITA positive over the last few months and is hoping to hit annual profitable figures by the end of the year. Here are some growth highlights that Scaler has witnessed to date:

    • Scaler has expanded its operations to the US in January 2022
    • Scaler is adding 2,500 learners monthly, and since April 2019, it has onboarded & helped 35,000 learners cumulatively.
    • Scaler has a very active community on Discord where students and teachers (mentors) discuss various tech and digital skills topics, clarify doubts instantaneously, and discuss assignments, projects, etc. With over 130,000 members, it is the largest tech community in the country.
    • Scaler is positive for both cash flow and EBITDA.
    • Scaler’s courses offer 4.5X RoI (return on investment) for the students
    • Thousands of Scaler alumni are placed in companies like Microsoft, Google, Uber, Amazon, Paypal, Adobe, VMWare, Intuit and McAfee.

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    Scaler – Funding and Investors

    Scaler (by InterviewBit) has raised a total of over $76.5 million in funding to date. The recent round of funding came in from Lightrock, Sequoia, and Tiger Global, which helped the company raise $55 mn, as of 1st February 2022.

    Scaler’s Funding and Investors details are as follows:

    Date Series Amount Investors
    February 1, 2022 Series B $55 million Lightrock India, Sequoia Capital and Tiger Global
    January 28, 2020 Series A $20 Million Sequoia India, Tiger Global, Global Founders Capital and Rocket Internet
    – – $1.5 Million Sequoia Surge Program

    Scaler is backed by marquee investors like Peak XV Ventures (Sequoia Capital India), Tiger Global, Global Founders Capital, and Lightrock India, along with several high-profile individual investors. Lightrock India has stepped in as a new investor, leading the recent round of Scaler on February 1, 2022, where the company raised $55 million.

    Scaler Shareholders
    Scaler Shareholders

    Scaler – Competitors

    Some of the top competitors of Scaler Academy include –

    • Unacademy
    • PhysicsWallah
    • Masai School
    • Upgrad
    • Simplilearn
    • Masters Union
    • Vellore Institute of Technology
    • i-Nurture Education Solutions
    • Indian Institute of Technology
    • Indian Institute of Information Technology
    • National Institute of Technology

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    Scaler – Acquisitions

    Scaler acquired Coding Elements and Coding Minutes in 2021. Followed by Applied Roots in 2022 in a deal worth $50 million. All the founders of these companies and their respective teams joined Scaler as full-time employees. Recently, Scaler made its fourth acquisition of a Delhi-based education platform, Pepcoding, for an undisclosed amount. This acquisition will accelerate growth and support across various business units, including strategy, product design, B2B enterprise, operations and instructor org.

    Here’s a glimpse into the 4 acquisitions that Scaler made so far:

    Name of the company acquired Date of acquisition Price
    Applied Roots March 2, 2022 $50 mn
    Coding Minutes October 21, 2021 $98.82 mn
    Coding Elements August 30, 2021 $1.05 mn
    Pep Coding May 31, 2023 Undisclosed amount

    Scaler – Recognition and Achievements

    • InterviewBit was recognised by LinkedIn as one of the 25 hottest Indian start-ups to work for in 2019
    • InterviewBit was one among the 17 startups from India, Indonesia, Singapore, Vietnam, and Bangladesh that have made it to the inaugural cohort of venture capital firm Sequoia’s Surge program
    • Scaler was recognised as a Great Place to Work® by the GPTW Institute in 2021
    • Recognised by AmbitionBox as “The Best Place to Work in India 2022” among tech startup companies with more than 500 employees in India
    • The startup’s parent firm, InterviewBit, is featured on the Financial Times’s Asia Pacific High Growth Companies 2021, 2022 and 2023 ranking.

    Scaler – Future Plans

    For the near future, Scaler plans to sustain a substantial revenue growth range of 30-40% from FY24 to FY25 with a focus on not just the financial progress but also a consistent delivery of high-quality education and essential skills for their learners.

    “At Scaler, they believe execution is equally essential for success in online learning. Towards this end, they continuously experiment with and incorporate new methodologies for teaching and learning to ensure an effective outcome,” added Scaler team

    Besides this, the team is also focusing on building Scaler School of Technology with admissions open to welcome the second batch of students to the campus.

    Ultimately, their goal is to bridge the demand-supply gap in the tech industry.

    Scaler – Community and Reviews

    Scaler’s community on Discord currently comprises around 130,000 members. It is the largest tech community in the country, comprised of like-minded individuals, where members discuss various tech and digital skills topics, share job openings, and engage in games and competitions.

    The reviews of Scaler by many people say…

    • “People teaching you are either a world-class competitive programmer or have cracked interviews in companies which take world-class hard interviews”
    • “The doubt support time is mentioned as 30 minutes, but it is wrong, He must say. It’s less than that. Anytime He felt doubt, He messages his community of batch mates or even to the teacher who taught him that concept, and they clarify instantly”
    • “You will have a Student Success Manager who will be guiding you through every step of your journey. In my case, My SSM even got to the extent that He was not solving problems in the middle of the course, so she contacted me and asked me to make a Google doc and share it with her and update daily on that doc the questions He do”
    • “If you succeed in a job interview – they will call and congratulate you and talk about the next opportunities. If you fail in one – they will call and say it’s normal and will discuss areas of improvement you can make.”
    Scaler Office photos
    Scaler Office photos

    FAQs

    Scaler was incubated inside the InterviewBit in 2019 – a platform where people could learn new programming skills and practice interview questions in order to scale up in their careers.

    What is Scaler?

    Scaler is a competitive online accelerator program that offers a course on computer science that trains software developers to land jobs with top tech companies. It offers an intensive 6-12-month computer science course.

    How much is Scaler Funding?

    Scaler (by InterviewBit) has raised a total of $76.5 million in investment to date.

    Who are the founders of Scaler?

    Scaler and InterviewBit both are founded by IIIT Hyderabad alums Anshuman Singh and Abhimanyu Saxena.

    What is Scaler Academy?

    Scaler Academy is an online tech-versity for the top 1% of software developers in the country. They offer an intensive six-month computer science course through live classes delivered by tech leaders and subject matter experts.

    Who does Scaler Cater to?

    Scaler caters to:

    • Tech-enthusiasts in university (Scaler Edge)
    • Young working professionals (Scaler Academy)
    • Those looking to transform into future CTOs and entrepreneurs (Scaler Plus)