Still don’t have a dream home of your own? Want a rental property? “Oops, this is not in my budget!” Have such issues? Don’t know where to find the best place to stay? Suffering from selling issues? Chill! why do you worry?
Magicbricks is a platform that would help you find the best Real Estate Properties in India. To date, this is the best property site in India. As per the latest reports, 50% of people live in their own houses, 30% stay on rent, and 13% stay in their parents’ house in India. The new generation doesn’t want to tie down themselves with heavy loans. So, few opt for rent as well. Buying and selling both are very easy to do jobs here. Want to know more right? Read the magickbricks success story below
Magicbricks is an online platform for both property buyers and sellers. The company is a division of Times Internet Limited. It’s a wholly-owned subsidiary of Bennett, Coleman & Co. Ltd. It also provides all sorts of source information about all the property related issues. Apart from this, There is a news section called Property Pulse which includes property news, home loans concerns, legal and taxation issues, expert opinion and analysis of the property trends.
Magicbricks – Founder And Team
Sudhir Pai is the founder and the CEO of MagicBricks. Before that, he was the head of the sales department at Times Group. He was also the Corporate Manager at Citibank. He has also served Hindustan Lever Limited and Marico Ltd as the Area Sales Manager.
Sudhir Pai, Founder and CEO at MagicBricks
He started his career from Wipro as the Technical Engineer. He pursued his education from Goa Engineering College. After that, he pursued an MBA in Marketing and Systems. From the Symbiosis Centre For Management and Human Resource Development.
Magicbricks – Business Model
Companies like Magicbricks, 99acre. They have got the same business model.
Their source of revenue includes charges for listing a particular property. This way is better than free listing.
MagicBricks charges the person advertising an amount for a premium listing of the advertisement for particular products.
There are various properties at MagicBricks. For them, they highlight the properties with different colours.
The company provides very good locality information with the actual locality photographs.
“Advertisements” is a very common word. Everybody has come through it once, twice, thrice or more than that. It collects money from the banners as well. Of course, it’s an online portal. It also collects money from the searches made. It provides a hell lot of facilities to its users. Details are already mentioned above. It also provides a feature. It is the luxury section of the website. Personalized services like the Vaastu, Astrology is also involved within it. Hence people need not waste money after these aspects. And the company earns in this way.
Magicbricks – Tagline, Slogan And Logo
The tagline of the company is “Property Sahi Milegi Yahin”. This is the current one.
The logo of the company uses a white background. There is a lettering, ” magic bricks”. It’s written in small letters.
Magicbricks Logo
Magicbricks – Funding And Investors
Property listings website MagicBricks has raised a sum of Rs. 30 crores from its parent company Times Internet Ltd. This fund will be used by the company to brand building initiatives. Product development and seller development activities will take place soon. The company says that it sees itself playing a much greater role of a consumer. With this money, more efforts will be put on the platform. They are also aiming towards having almost 85% of all the available properties to be listed on their site.
Magicbricks – Growth
The company has grabbed many customer’s eyeballs towards it. The Real estate portal MagicBricks has reported 74% growth in the second quarter. The first quarter saw a 48% growth. But the second one is enormous as mentioned above. The mobile app has hit more than five million downloads. It has made itself the one and only in its category to achieve the milestone. The company is experiencing high growth day by day. This was much awaited. As in the last three years, there was a slowdown in the growth process.
The top competitors of the company are 99acres, HOUSING.com, and commonfloor.com
99acres is the top competitor of MagicBricks. Compared to MagicBricks the company generated less revenue. It is $11.3 million for 99acres.
Housing.com is the second competitor of MagicBricks. It is headquartered in Gurgaon, Haryana, India. This company generates 104% the revenue of MagicBricks.
Commonfloor is one of the top competitors of MagicBricks. It is a private company founded in 2007. It is headquartered in Bengaluru, Karnataka, India. Compared to MagicBricks this company has fewer employees.
Magicbricks – Future Plan
The goal of the company is to bring a better workplace for its workers. With a major transformation. The workers occupy the maximum spaces. And the Senior Executives usually get glass cabins. But these things are going to change soon. Productivity would no longer be a mandatory issue. The company will be encouraging creativity a lot. Work styles and the workplace’s flexibility will be the fundamentals of the evolution. More technological things will be inserted into the app as well as the site.
How frustrated are you with your hectic office schedule or simply with your colleagues? Do you also time to time feel the need to vent it all out on something that does not harm you? You’re in the correct space because Mr. Sumit Mittal felt the utter need to create something as exciting as a platform where you can vent it all out.
Founded in the year 2018, VentAllOut is a social platform for “Freedom of Expression.” It is a platform where users can share their frustration, comments, and opinions anonymously. The idea is to relieve people from stress, provide a platform for mental wellbeing and create a society that is free from anxiety and frustration.
In today’s world, it is easy to connect with physicians, but still, consumers are very reluctant to reach out to physicians or specialists, given the stigma attached to society. People suffering from stress, depression or other mental health issues do not share their problems with their family members or friends due to fear of being judged. It is becoming a slow killer and as a result, people have resorted to counterproductive steps. VentAllOut is that much needed anonymous platform for people to share their pent-up emotions.
Now, let’s see how this amazing platform works.The user signs up on the platform (on Android, iOS or Web) using Facebook, Google ID, or an email ID. There is no membership fee. Once inside the platform, the user can participate in ‘VPolls’, where the user’s opinion is heard. Users can also share their frustration through the “Create Vent” button. Inside the create vent, there are various easy ways of venting out so be it creating your own frustrating experience or incidence or fetching a news link which the users want to comment on or posting a picture of something frustrating that they saw which irked them. The platform is very user-friendly and build with the intention that users love the interface and find it easy to use.
For every action on the platform, users are rewarded points and awards. “Quality” of content sits at the heart of the platform. The VentAllOut team focuses a lot on making sure that the users get access to content which enriches their lives and they derive something back from the interaction they have on the platform. In order to ensure that the content is rich and refined, VentAllOut has developed an algorithm which does profanity checks. There is a  minimum character count for writing the posts, so that users write a meaningful sentence to share their mood.
How VentAllOut Can Help You
VentAllOut – USPs
VentAllOut’s USP comes from a unique method of creating a community based on interest, and not the user. What this means is that at VentAllOut, users don’t follow other users but follow the “interest” of other users.
VentAllOut Platform Image
VentAllOut owner Sumit Mittal is a true believer of what Twitter CEO Jack Dorsey recently said at a TED conference. As Dorsey says, “service works best as an “interest-based network,” where you log in and see content relevant to your interests, no matter who posted it â rather than a network where everyone feels like they need to follow a bunch of other accounts, and then grow their follower numbers in turn”. VentAllOut is also established as one such “interest based network”
According to the World Health Organization, the maximum stress level in India is higher than anywhere in the world. So, this platform has been launched at the right time for people to share their stress and thus achieve inner peace.
Secondly, as a social media Health Technology, VentAllOut is targeting savvy users of social media from all over the world. If you talk specifically about India, the number stood at 326 million which is expected to increase to 448 million as per Statista 2019. VentAllOut is working towards carving a niche for itself in the domain of mental well-being.
VentAllOut – Founders and Team
The sole founder of VentAllOut is Sumit Mittal. Sumit had a very flourishing career at MasterCard before he decided to leave the corporate life and start something of his own.
VentAllOut Founder Sumit Mittal
He is a professional with over 19 years of experience in the payment industry who turned into an entrepreneur. He has experience in working across countries including South Asia, the Middle East and Africa with assignments within GCC countries. He has worked with the top financial services multinational companies such a MasterCard Worldwide and spent 17 years (out of which 11 years were in UAE) where he was involved in six different roles across various geographies.
Sumit held senior roles at MasterCard, being Country Manager for Kuwait, Qatar & Oman and the last role was as a Senior Business Leader for the Middle East & Africa region. This was preceded by two years at GE Capital – the founding team member of SBI cards launch in India.
Sumit holds a Bachelor’s degree in Engineering (Mechanical). His other qualifications include Post Graduate Diploma in Business Administration (Finance) and a Master’s in Business Administration (General Management) from Warwick Business School, UK. This super talented entrepreneur is proud to have two patents under his name in the field of Card Payments, filed in the US.
The genesis of this venture came from seeing our today’s situation where everyone is trying to portray a fake image or emotion of oneself on different popular social sites.
The media leaves you with a lot of questions unanswered since they show what gets them the highest TRP. Facebook has become a bragging network where people flaunt their expensive gifts or lavish vacations, WhatsApp groups are biased and the members troll people for having a view so on and so forth. Whereas there is no platform where people can share their feelings, frustrations, emotions without the fear of being judged- without the fear of having a bias or being branded – Sumit says explaining the problem that VentAllOut intends to solve.
While there has been a recent advent of places in India and around the world where you can express your anger by smashing old TV, refrigerator or cutlery to release your frustration, the VentAllOut team believes that frustrations cannot wait for you to travel across the city so they created an online place for the public to release anger instantly and thus VentAllOut came into being to let you vent your pent up emotions! While people may have to pay to smash TV, but VentAllOut rewards you in terms of points and awards for venting out
VentAllOut Platform Image
VentAllOut – Name, Tagline and Logo
Well, the name says it all. Â The team toyed with many names and finalized VentAllOut as the name suggests ‘vent all your emotions and frustration out’. The name also has a good recall value.
VentAllOut Logo
VentAllOut – Startup Launch
The VentAllOut team talked to college students, friends and family around them and everyone liked the idea of ââanonymity. The team also took feedback on what users wanted to do on the platform and what should be avoided. Based on Customer feedback, VentAllOut team ensures to maintain quality content at the platform.
VentAllOut Platform Image
The team also researched what kind of feelings or frustrations people have in the daily routine and therefore came up with a broader theme of categorizing the topics into 7 main heads – Politics, Current Affairs, Confession, Entertainment, Daily Drag, Relationship & Grievance. So be it your pent up emotion against your boss or your family member or having a confession for your secret love or having a view on Politics (which sometimes makes your friends troll you â in the given political scenario) VentAllOut covers it all.
For VentAllOut, Social media marketing is the key and the team runs campaigns on Facebook and Instagram to attract users and reach out to them.
VentAllOut’s business model is very simple yet robust. They want to generate enough and relevant data points from user-generated content so that they can assimilate them into meaningful data.
VentAllOut – Startup Challenges
Getting the right team was a challenge. From the technology people to the marketing team, it was hard to find people who have the passion to work tirelessly for a dream to make things happen. Â
VentAllOut has had a pretty exciting journey so far, from scrapping the whole back-end after spending 6 months on it and starting from scratch with a fresh mind and ideas. The platform is growing at a fast pace and with a very negligible marketing spend, they have been able to get a few thousand users who contribute to interesting comments and opinions. VentAllOut has a community from as far as the US, UK, Switzerland, Belgium Belize, Kenya and closer to home from Pakistan, Bangladesh, Sri Lanka, and its growing. They have also seen a lot of interest from psychologists, counselors who want to partner with them in helping people from stress and also from HR professionals who want to counsel users on work-related stress.
VentAllOut – Future Plans
Currently, VentAllOut is operating in Delhi and they are in a pre-revenue stage. The company has been bootstrapped from the founder’s savings so far. They are currently at 10k+ users base with daily interactions and vents on the platform. They expect to grow the user base to 5 million in the next 2-3 years’ time. Also, they want to make this platform available in vernacular and other foreign languages so that they can reach to many non-English speaking countries and Tier-2/3 towns in India which is where the masses are.
we fall and rise but every day is a journey which is way more exciting than a desk job at any corporate office – Sumit Mittal
Automobile Accessories not only enhance the looks of your vehicle but also increases its efficiency  in many ways. There are different types of accessories, some that make your drive comfortable, some that protect your vehicle, some that keep your car clean and some to handle emergencies. In short, your dream car is incomplete without the various accessories that come with it. With an increase in the number of cars and a growing trend of personalization of cars, the demand for car accessories is fast increasing. To meet this demand, Autofurnish, a New Delhi based startup is providing the best quality car accessories online. It is one of the best online site to buy car accessories in India.
Read about Autofurnish – Company Profile, Funding, Founders, Competitors, Revenue, Business Model, Logo, USP, Products Offered, Growth etc.,
Autofurnish offers Premium Automobile Accessories to auto lovers right from the comfort of their home. At Autofurnish, one will get an extensive range of Automobile accessories at affordable price and convenience. Besides manufacturing, the company is engaged in trading, exporting and supplying a qualitative array of automobile parts. Being a renowned manufacturer and wholesaler, the company offers all types of car and bike accessories primarily for all cars and bikes at wholesale rates.
Autofurnish strives to keep delighting its consumers with high quality automobile accessories at reasonable price.
“We offer extensive range of premium quality automobile accessories at affordable price and convenient delivery at their home. Also, Autofurnishâs products come at wholesale price direct from manufacturer to consumers thereby cutting down the intermediary cost.” – Says Founder Puneet Arora
About Autofurnish
Auto Accessories Industry in India
The Indian automotive aftermarket is expected to touch Rs 75000 crore by 2020.
Speaking about the Car accessories Industry in India, Autofurnish co-founder Puneet Arora said, âThere is a revolution in all industries. But Car Accessories is still predominantly an informal and unorganized Sector in India. In India alone, it is nearly a billion-dollar market (both, organized and unorganized), which is only slated to grow as the Indian auto industry shifts into top gear. With an average growth rate at 20-25 percent year-on-year, there is a remarkable scope for bringing in order and improvements. Â With the traditional face of this sector going in for a gradual makeover with the introduction of online car accessories, this market is slowly getting more organizedâ.
Puneet Arora and Rupal Wadhwa founded Autofurnish in the year 2012.
Puneet Arora is the CEO of Autofurnish. Puneet has 16+ years of technical managerial experience in product and project management, engagement handling, client relationship, corporate training, people management and software development. He is an alumnus of IIM Bangalore.
Puneet is a computer science graduate, and also a certified project management professional and a Microsoft certified IT professional and technology specialist. Prior to Autofurnish, Puneet worked with many reputed organizations in India and abroad. He has been a part of  Convalida Technologies Pvt Ltd.,  Birlasoft India Ltd., Polaris Software Lab Ltd., Solidcore Systems inc., RSystems International Ltd. and vCustomer India Pvt. Ltd.
Rupal Wadhwa a Bachelor of Commerce by education, Rupal has 12+ years of experience in core automobile accessories manufacturing and facilities operations, supplier quality assurance, product quality assurance, logistics planning and strategy.
Another key member of Autofurnish team is Chakit Khattar. Chakit Khattar is the Director of Autofurnish. Chakit holds an MBA degree in International Business and has over 10 years of experience in the field of sales and marketing. Prior to Autofurnish Chakit has worked with companies like Letsbuy.com, Naaptol and Intex Internet Solutions Pvt. Ltd.
Teamâs core belief is Honesty; which is one of the values that Autofurnish is built on. We started in 2012 with an honest attempt to create a trustworthy brand â and now, we are making an honest attempt to keep it that way.
How was Autofurnish Started
Autofurnish was born to offer innovative, quality products that are inspired by consumer needs, research-based, and are internally manufactured. Puneet got the inspiration to be an entrepreneur through a startup during his studies in IIM Bangalore. Puneet and Rupal came together in 2012 and decided to start an online portal to sell Automobile accessories.
“I had an IT background and Rupal comes from an auto accessories family business. It was a perfect fusion of technical & functional knowledge, which is a crucial pillar for an e-Commerce portal”. said Puneet.
They started listings and selling automobile accessories products on various market places and by 2014 end, they were achieving good sales numbers . Autofurnish started its own manufacturing unit in 2015 with an aim to offer innovative and best quality auto accessories at an affordable price.
Puneet narrates the interesting story behind the name Autofurnish-
âAs I was in the technical field I have seen e-commerce from inception so I have seen many websites which usually have an attractive names so when I decided to start my company which is related to car care and its styling , I was just discussing the same with family and many names come around but I was not happy with any and then I remember it was around Diwali when my wife just said that âlets furnish our home with new furniture this time and the same clicked my mind that why not keep a name which has Auto and something related to decorate so from there Autofurnish cameâ.
Autofurnish tagline is âSTYLE YOUR DRIVEâ. Â The tagline is self-explanatory, as Autofurnish styles your car, bike or any ride.
Autofurnish Logo
What is Autofurnish
Autofurnish has a vision of revolutionizing the conventional auto accessories market by offering new innovative products. Autofurnish products are available both online and offline. Products offered by Autofurnish are–
Car Interiors Car Seat Covers Car FootMats Car Organizers Dashboard Accessories Car Sunshades Car Perfumes & Few More
Car Exteriors Car Body Covers Car Wipers Car Lights Car Horns Car Parking Sensors Car Sill Plates & Few More
Car Care & Styling Car Polishes Car Shampoo & Wipes Car Dusters Car Tire Inflators Car Vacuum Cleaners Car Key Covers & Few More
Bike Accessories Bike Body Covers Riding Gears Face Masks Rain Suits Bike Locks Tire Marker & Few More
USPs of Autofurnish:
It is an M2C (Manufacturer to Consumer/Customer), which cuts down intermediate dealers and provides best quality products to end consumer at the lowest possible price.
Autofurnish is a technology-driven company. All its products are available online as well as offline.
Autofurnish products are of high quality, durable and cost-effective. Â Funding Autofurnish has not raised any funds to date. Â
“In India Car is more of a luxurious product than an essential product. People do compromise on some factors to achieve others. So most of the features they may have compromised while choosing their new vehicle and its model, they try to fulfill those at after-market. Â From the past many years, the conventional auto accessories market was offering the car accessories which they had. Not much innovation has had happened in this domain”
Autofurnish – Business Model and How it works
Autofurnish is a Manufacturer to Consumer (M2C) company. It has manufacturing units in New Delhi, and warehouse in New Delhi as well as Georgia(USA). The products are sold by Autofurnish through its own website and app, 5 online marketplaces and through over 35 stockists and distributors PAN India.
How Autofurnish Works
Autofurnish – Funding and Investors
Autofurnish has not raised any funds till date.
Autofurnish – User Acquisition
Autofurnish launched its new products on Amazon, Flipkart and other market places to build up their sales numbers. Once its products started receiving good traction on these marketplaces, traffic automatically started flowing to its website. Â
âWe are a self-funded company, and for the same reason, we grew gradually through earn and invest model. Initially, we made our sales by list and sell our products on multiple marketplaces. Being an eCommerce business online digital marketing was the most obvious and successful channel. We planned and executed organic and inorganic digital marketing strategies in balanceâ Puneet says while explaining the business model.
Starting any business is always challenging. There were people who did not validate the idea of selling auto accessories online, and the founders had to face criticism for the same.
âIn the beginning when we floated the idea among our friends, family and conventional auto accessories dealer, we faced criticism, because no one bought the idea of selling Auto Accessories onlineâ Puneet recalls.
Another major challenge that the Autofurnish team had was to cater to the needs of the customers efficiently. Â Autofurnish developed an in-house customized eCommerce centric ERP âMarketPlaceSDIMâ. This proprietary copyrighted software was developed in order to control and monitor each stage of product order life-cycle. The software helped the Autofurnish team to manage multi-level and Just-in-time (JIT) inventory across multiple marketplaces. Â
Autofurnish – Competitors
Some competitors of Autofurnish present online are Elegant Auto Retail, Auto Trends, my TVS Accessories and Boodmo.
Offline, some of the major competitors of Autofurnish are, Autoform, Elegant, Prevento and Polco.
Autofurnish Competitors(Offline)
Autofurnish – Awards
Autofurnish won “FlipStar Award” from Flipkart in 2015 and 2014. Â Â Â
Autofurnish “Flipstar” Award
Â
Autofurnish – Growth
Autofurnish manufactures high-quality products ranging from interiors and exteriors for 250+ cars and 100+ motorbike models. Some growth milestones achieved by the company are-
Autofurnish receives over 2000 orders per day and 1800 orders come from the online channel and the remaining 200 from the offline route.
The company also provides services from a mobile application that registers 100 plus orders in a day.
Autofurnish has tie-ups with Autoportal, CouponDunia, Paytm and Naaptol to retail products.
Autofurnish has spread its wings far and wide across the country now. The company has 1 warehouse in U.S.A & a production unit in China.
Has 35+ stockists and distributors across 28+ cities in India. Â Â
Our vision is to become most admired brand by our customers, employees, business partners for the experience and value they enjoy for being with us. At Autofurnish, our bottom line isn’t just about money. It’s about the people we do business with — our customers, coworkers and contractors.
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With increasing income and ease of accessibility to health-related information, Indians are now more health conscious than ever. From pursuing a gluten free diet to going vegan, there’s no shortage of trends followed in the name of fitness. This has caused people to favor organic foods over the traditional alternatives. This in turn has given rise to the Concept of Microgreens. Learn and Read more about the Microgreens Business in India, Farm2Fam – A Microgreen Startup and its company profile.
Microgreens are the first leaves that grow from the seeds of herbs, vegetables, or flowers. They are harvested within 14 days of seed germination. Micro-greens are found to be 40 times more nutrition than mature vegetables. Â
Observing the benefits of micro-greens and their rising demand, Keya Salot left her career in law and started ‘Farm2Fam’, a startup that offers live microgreens straight to one’s doorstep.
Farm2Fam is a Mumbai based startup which grows microgreens; these are free from pesticides, herbicides, and chemicals and delivered straight to the customerâs doorstep. Farm2Fam was founded in January 2019.
Farm2Fam aims to create awareness about the capacity of the human body to heal itself with natural nutrition. We intend to use technology in combination with traditional Indian agricultural methods to grow niche nutritional products. Â
Farm2Fam – Microgreens Industry
The microgreens industry is at a nascent stage at present since the mass isn’t that aware of microgreens, their usage and benefits yet. The exposure to microgreens is currently restricted to the USA and Europe with its fad slowly catching up across the globe.
Research by the University Of Maryland College Of Agriculture and Natural Resources (AGNR) and the United States Department of Agriculture (USDA), corroborates the fact that microgreens have more nutritional value than their mature counterparts.
There has been an increased focus on natural nutrition in recent times. Modern lifestyle has led to an influx of diseases like cancer, diabetes, blood pressure, thyroid, migraines, sinuses, etc. The size of the microgreens industry is bound to grow exponentially keeping this in mind. Microgreens often take center stage in a gourmet recipe and are added for flavor and presentation. However, microgreens are little gems loaded with nutrients such as beta-carotene, multi-vitamins, and lutein. The demand for microgreens will also lead to a drastic increase in urban farming. Â
Keya Salot is a law graduate from Government Law College, Mumbai. She worked with reputed farms prior to starting Farm2Fam. She always desired to be an entrepreneur and chose to study law for understanding entrepreneurship from a third perspective before taking it up permanently. As the founder, she likes to call herself as a sustainable urban farmer
Sustainable urban agriculture always interested Keya and was imperative for the ideation of Farm2Fam. Â
As they say, you cannot take entrepreneurship out of a Gujarati. I think being an entrepreneur comes very naturally to me. Once I was certain about working in sustainable urban agriculture, I quit my job in the legal profession and undertook this full-time.
Farm2Fam – How It Began
Keya is a vivid reader. She followed a few write-ups on sustainable urban agriculture, finding it exciting. With more studies on the topic over time, she realized that the ongoing climatic deterioration and never changing human habits will result in a world where people would have monetary resources but no food and water.
Sustainable urban agriculture can help the urban lot get access to fresher and healthier food. Therefore, she started working on sustainable urban agriculture as her preferred domain. Keya collaborated with several industry experts to set up a system, the synergy between Indian agricultural practices and the technology behind insulation and automation. Keya finally chose live microgreens as the product to launch for the following reasons:
Live microgreens are the perfect blend of taste and nutrition as they have up to 40 times more nutrition than the vegetables that we eat.
They enable people to eat food as fresh as possible.
Microgreens take us close to nature as it requires plucking them from the medium (shrubs, herbs, etc.) before consumption. Â
Farm2Fam – Name, Tagline, And Logo
Farm2Fam Logo
The name Farm2Fam exudes the companyâs motto to deliver fresh food straight from the farm to households. Â
We need our products to be available in every household so that people do not suffer from lack of micro-nutrients. We would like to provide fresh produce locally, as it is very important to eat free from pesticides healthy food by using sustainable methods of agriculture.
Farm2Famâs tagline is ‘Eat Local, Think Global’. Â
As Farm2Fam’s business is based on urban farming and agriculture, the logo comprises a green background.
Farm2Fam – Products
Farm2Fam introduced fresh and nutritious live microgreens to Mumbai and brought the vegetable confetti rationale from the west. The microgreens produced by Farm2Fam is an exceptional blend of traditional Indian agriculture methods and the latest technology in insulation and automation. Farm2Fam uses certified organic soil-less potting mixture that is specially formulated for early stages of plant growth.
Loaded with nutrition, Farm2Fam offers 40 exotic flavors that include: Swiss chard, Alfalfa, Nasturtium, Purple Kohlrabi, Sango Radish, and Sunflower to name a few.
We provide extremely fresh and niche products, grown in the city, to every doorstep and restaurant in Mumbai and we focus on improving the health of the end users.
Some major USPs of Farm2Fam products are: Â
No GMOs
No pesticides
No herbicides
No chemicals
Grown in an insulated environment
Microgreens are delivered at the customerâs doorstep live and fresh. Â
Wheatgrass and barley grass â 2 trays a week for Rs.2000.
For restaurants and hotels, Farm2Fam offers microgreens starting from INR 180-400.
Farm2Fam – User Acquisition
Farm2Fam successfully devised several samples and experiments for 12 months before launch. The nutritional values that the company provides through its live microgreens has attracted and retained customers. Today, the company has several customers who have subscribed to its services.
Farm2Fam tied up with ‘Illuminati’, a restaurant-cum-bar in Bandra Kurla Complex, for live micro-table tops. The experience with the end consumers was so good that the orders were doubled within two weeks.
Farm2Fam also showcased its products at Luke Coutinhoâs Farmer Market. This helped Farm2Fam step up its awareness amongst people about its brand and products.
We showcased our distinct products like Kale Microgreens, Pink Radish Microgreens, Arugula Microgreens, Broccoli Microgreens, Cress Microgreens and spread the awareness of innovative, nutritious and healthy cooking. Our products have reached beyond medicine and the footfall was 2000+ people. Similar events will help us reach our end consumers directly.
Farm2Fam – Startup Challenges
With no expertise in agricultural/nutritional background, venturing into the field of agriculture combined with nutrition was a major hurdle for the Farm2Fam team as told by Keya. It took lots of effort and yearlong research to overcome this challenge.
Moreover, unstable weather conditions hampered the Farm2Fam team while developing an insulated environment for farming. Sourcing the right seeds and medium for growth was another problem. The Farm2Fam team had to undergo many trials and errors in selecting the right kind of seeds for the final products.
Farm2Fam – Competitors
Currently, Farm2Fam has no significant competition. Â
The idea of microgreens is new to Indians. There are negligible players in India who grow microgreens and provide them to end users and the hospitality industry; the case being that most of the restaurants in Mumbai get their microgreens from Bangalore. In addition, most of the players in Bangalore use hydroponics or plant pads as a medium of growth which requires the addition of organic chemicals/nutrition to the micros.
Farm2Fam is unique in its belief that plants should be given nutrition naturally. It grows the micros in a potting medium made using around 40+ ingredients such as coco peat, vermicompost, neem powder, etc.
Farm2Fam – Growth
Farm2Fam began in January 2019. In a short time span, the company has achieved and retained many customers and clients by providing high nutritional value microgreens. Farm2Famâs products were tried and liked by famous health coach Luke Coutinho, anti-aging specialist Dr. Aalika Shah, leading cosmetologist Dr. Sonali Kohli, and many leading restaurants.
The company has also partnered with reputed restaurants like Taj Landâs End, ITC, Four Seasons, Out of the Blue, Sofitel, Foodhall Cookery Studio, and Punjab Grill.
Our achievements are in terms of the responses we receive. Several of our consumers have gotten rid of their migraines, sinuses, etc. by using our products regularly. Also, we count our orders being doubled with restaurants as quite an achievement.
In 2020, Farm2Fam sees itself in every household with a target of 300+ consumers every month and catering to around 100 restaurants. Over the next 5 years, it intends to launch new products like blueberries, raspberries, live saffron, etc. Farm2Fam will soon be partnering with marquee brands such as Pizza Express, Bay route, and White Charcoal.
“I have learned most things from the people around me. My husband and my parents are my role models. Renowned chefs always inspired me and their advice were a great help in flourishing our business. Consumers are the real mentors for us, as their responses play a major role and push us to produce variant products” – Keya Salot, Founder Farm2Fam
Farm2Fam /Microgreens – FAQs
What are the Health benefits of Microgreens?
Microgreens are Rich in nutrients, which can help in preventing a range of diseases, managing weight & boosting both mental and physical health and well-being. The Antioxidants Content help the body eliminate unstable waste molecules known as free radicals
Who is the Founder of Farm2Fam?
Keya Salot is the Founder of Farm2Fam, a startup that offers live microgreens straight to one’s doorstep.
What are the Healthiest Microgreens?
Pea Shoots, Radish Sprouts, Sunflower Shoot, Wheatgrass, Basil shoots etc., are some of the healthiest microgreens. Researchers also found that microgreens like red cabbage, cilantro, and radish contain up to 40 times higher levels of vital nutrients than their mature counterparts.
What are Microgreens?
Microgreens are the first leaves that grow from the seeds of herbs, vegetables, or flowers. They are harvested within 14 days of seed germination. Micro-greens are found to be 40 times more nutrition than mature vegetables. Â
âThe starting point of discovering who you are, your gifts, your talents, your dreams, is being comfortable with yourself. Spend time alone. Write in a journal.â says popular and best selling author Robin Sharma. The simple act of journaling can indeed make a huge difference in your life. While there are probably thousands of thoughts that crosses our mind everyday, keeping a record of those ideas and thoughts that matters, helps us in keeping our minds more organized, focused and thus peaceful. There are many successful people who religiously pen down their plans, thoughts and aspirations, and swear by the benefits of journaling. In today’s world, where increasing number of people are experiencing stress and burnout, journaling can do wonders in maintaining good mental health. If you still have an excuse for not building up the habit of journaling, well its time you forget them all, as now journaling is even simpler with Journify.co. Journify app does away the need to write down a journal by letting you maintain your journal via audio recording, which not only makes journaling fast, but also you can record your journal anywhere, anytime and even on the go!
We interviewed Journify founder Lamia Pardo to know more about this interesting startup that is working with the vision to incorporate mental wellness habits into the lifestyle and daily routines of today’s busy generation.
With 7 in 10 millennials already suffering from burnout before the pandemic, Journifyâs mainstream approach to burnout prevention incorporates audio journaling into our daily routines.
The app is built around a mobile and voice-first user experience. All voice notes are encrypted so think of an off-the-record judgement-free option for venting. Users can tap to record at any time, organize their timeline with tags and notes, and replay or share the voice recordings via Whatsapp or email. Journify also lets users track their mental wellness journey with quick sleep, energy and motivation check-ins, and a burnout assessment.
“Journaling has many benefits similar to meditation, such as improving mindfulness, reducing tension, and counteracting the effects of stress. Due to its ability to help us slow down, journaling has also been linked to higher IQ, a boost in creativity, and better cognitive skills. Audio journaling is an easier way to leverage those benefits on the go with a more intuitive behavior. We already consume our content on audio, so it only makes sense we start producing content in the same way” quotes Journify founder Lamia Pardo emphasizing on the benefits of journaling.
What is Journify
Journify – Industry Details
With written journaling clinically linked to improved mental and physical health, and the global notepaper market expected to grow $18.8bn from 2020-2024, diary recording increasing popularity looks certain. In addition to that, millennials are also known as the wellness generation. The mindfulness trend (or brain hacking trend) is projected to become more dominant over the next 2 years and the self-care market is already over $10B.
Journify – Founders & Team
Lamia Pardo along with Justin Scott founded Journify in 2019.
Lamia and Scott met a few months ago on The Pond, an app that matches potential co-founders.
“The Pond app doesnât show you many options every day, but theyâre highly curated. I had already started the research process and, since our first conversation, he was immediately adding value from a product strategy perspective. Weâve been really efficient in bringing the app to life and hitting our first milestones, but we also had fun working together, checked in on each otherâs mental health, and have a very strong vision for where we want the company to go. #CofounderGoals” Lamia says commenting on how she found a co-founder for her startup.
Presently, Lamia Pardo is the CEO Â of Journify and looks after demand generation and engagement, product design, analytics, and operations.
Journify CTO Justin Scott has a background in home automation devices and so he already had some experience with audio. Justin has done a fantastic job on building both the frontend and backend of the Journify app.
Zak Williams, who is a serial entrepreneur, investor and a mental health advocate is the advisor of the Journify team.
The Idea Behind Starting Journify
Being a millennial in a busy city, with a busy lifestyle, Lamia and her friends were quite aware of the importance of mental wellness. But most of them did not have enough time to dedicate for maintaining their mental health. While meditation is a great way to boost mental health, meditation is not for everyone as it requires expert guidance and also devoted time. Lamia started researching on the tools available for maintaining mental wellness and found that there are some goal setting apps which are very hard to use more than once and the mental health apps are strictly focusing on mental health illnesses. She felt that technology can do more to help the busy lot have a better mental health without devoting much time, and thus she stumbled upon the idea of starting an audio journaling app that millennials can use to keep a track of their thoughts and feelings on the go, without spending much time.
“When I started researching the space in early 2019, I noticed a big opportunity for a go-to app for mental wellness on the go. Now with COVID-19, I believe this opportunity has grown faster. We spoke to over 100 millennials to design the app, but also got really important inspiration from in depth conversations with therapists and coaches” Lamia quotes
Journify app initially included sessions with mental wellness specialists in addition to the tools, but a few months into it the company pivoted to only focus on the app.
To check the response of the potential users towards Journify, and their willingness to pay, Lamia also ran some digital tests.
Journify – Name & Logo
While finding a name, the Journify team’s goal first was to iterate around words that meant progress, advancement, betterment, etc. However, every mental wellness journey is messy and not always going up (and thatâs okay), so from journey came Journify.
Journify Logo
Journify – Revenue Model
Journify’s pricing model based on engagement. Everyone gets access to the basic features for free but if users want to audio journal more than 5 times per month then they need to subscribe for $6.99 USD/month or $69.99 USD/year.
The company is now offering a free month of access to its premium option to the new users.
Journify – Marketing Strategies
Journify team is not spending much on paid marketing, but is focusing more on content and social media marketing. They started working on social and content marketing in parallel to building the product. They are constantly developing a more relevant content hub called ‘The Burnout Lab’ for millennials, with practical advice and audio experiences, which has helped them to attract potential users.
Besides the company is also working on App Store Optimization and has tied up with nano influencers to attract new users.
Journify – Challenges
Budget constraints is an issue faced by Journify, like many other startups do. In the absence of budget, deciding on how much and where to spend on marketing is also a dilemma faced by the founding team.
Also, finding pricing-market fit has been a challenge till date, since the company pivoted to focus on just audio journaling from offering audio journaling+ sessions with mental wellness specialists. While there are people who love to use tools for mental wellness, not many are willing to pay for it.
“There is a very unique behavior to the wellness industry that I wasnât aware of before. Everyone believes they have to react positively to wellness ideas and at least most people are willing to try new options when theyâre free, but willingness to pay was really hard to measure. I think we still have a long way ahead on pricing optimization. Our goal is to still offer a free version so we can reach anyone that would like to start working on their mental wellness, but as we add more features we are also incurring more costs. Thatâs why Iâm very aware that we will also need to evolve pricing options as we evolve our offering.” Says Lamia speaking on the challenges the startup is facing.
Journify – Funding
Journify received pre-seed funding from Antler.co in 2019. The startup is also looking forward to raise a seed round soon to accelerate its growth.
Date
Stage
Amount
Investors
2019
Pre-Seed
Rs 100,000
Antler.co
Journify – Growth & Future Plans
Within just a few weeks of its launch, the Journify app has reached 1000 downloads, and also made it to #3 product of the day on Product Hunt.
The startup is planning to offer its users much more. Though currently the app is available just in English, the team is panning to make it available in other languages soon.
Journify is also planning to launch an audio live stream podcast. The interesting part about these podcast will be that it will not be the  typical interview model podcast, but instead follow the life of 4 millennials (who are real users of Journify app) audio journaling their hectic lives. Through this podcast, Journify wants to give a fun, addicting and relatable experience to the listeners.
“Weâre off to a good start but still very early in the process. In a few years from now, Â I would love to go on my audio journaling walks and bump into other people doing the same thing :). Our vision is to incorporate mental wellness habits into our lifestyle and daily routines. Maybe even make mental wellness more social. Audio journaling is our first step, but there are many more evidence-based methods weâre also considering for the future” Lamia says commenting on the future plans of the startup.
Screenshot, also known as screen capture or screen grab are quite essential for most of us at many times. Screenshots are used for many purposes like clarifying a point, for collaboration and are even used as evidence in legal proceedings. There are many students and professionals, who require to take bulk screenshots for various projects, and to make these screenshots look professional, editing is required to remove the browser tool bars, status bars etc. This indeed is a mundane task. But the good news is that the task of taking screenshots and editing them is now just a matter of few clicks with the emergence of Screenshot API Services. Talking of the best Screenshot API Â services, one of the top listed among them is ScreenshotAPI.net. Founded in 2019, this Amsterdam based startup is fast gaining popularity in its niche! We interviewed Dirk Hoekstra, the founder of ScreenshotAPI.net, to get more details about the startup.
ScreenshotAPI.net allows users to take quality screenshots of websites for various purposes. There are people who take automated screenshots of stock graphs. Others capture screenshots of news articles to show it on their website, while some take screenshots of e-commerce products. ScreenshotAPI.net makes capturing and editing of screenshots easy for all of them.
When we take screenshots manually, we have to open the page of which we want a screenshot in the browser, then take the screenshot of the full page and edit the same through applications like Photoshop etc, in order to remove the unnecessary elements of the screenshot like the tool bar, status bar, ads appearing on the page etc. Through ScreenshotAPI.net, you just need to enter the URL of the page of which you require a screenshot, customize the screenshot on the basis of the options available and your screenshots are generated in a jiffy!
“I believe that the best way to start a business is to be extremely good at one thing. In this case: taking pixel-perfect screenshots of websites. This way users donât have to set up a screenshot infrastructure themselves” says ScreenshotAPI.net founder Dirk Hoekstra
USP of ScreenshotAPI.net include –
Users can choose the screenshot dimension. One can either take the screenshot of the full website or that of a specific component or only the default viewport
ScreenshotAPI.net uses Chrome instances to render web pages to ensure that the users get pixel perfect screenshots.
Users can either download the screenshots or can opt to host them on ScreenshotAPI.net servers, that run on Google Cloud.
Dirk Hoekstra is the founder and the one man army behind running ScreenshotAPI.net, and the process of managing all alone has been quite challenging yet a great experience for Dirk.
“Iâm currently a one-man team which is quite hard. I have to do everything from programming to marketing. But, in the end, I learn a lot from wearing all these different hats” Dirk quotes
ScreenshotAPI.net Founder, Dirk Hoekstra
The Idea Behind Starting ScreenshotAPI.net
ScreenshotAPI.net founder Dirk Hoekstra was doing a project where he needed screenshots of 1,000 websites. While searching for good screenshot API, Dirk saw that though there were options available, there are many  screenshot APIs that provided low quality screenshots,while the rest were expensive. Dirk felt that he could offer better solutions than the ones available in the market and he decided to build a screenshot API himself. ScreenshotAPI.net was founded in 2019.
As Dirk puts in, he received mixed responses from developers regarding the product.
“I pitched it to a few developers I knew and the responses varied a lot. Some of them were confused that there was a market for screenshots (trust me there is!). And others where quite enthusiastic, especially when we started to get the first paying customers” Â Dirk Hoekstra says
ScreenshotAPI.net – Business Model & Revenue Model
ScreenshotAPI.net runs on a SaaS (Software as a Service) model. There is a free plan with 100 screenshots per month, and there are paid plans that offer more features.
ScreenshotAPI.net – Marketing Strategy
For marketing ScreenshotAPI.net Dirk initially relied heavily on Google Ads, and the startup received its first customers through Google Ads. Currently however, Dirk is focusing more on organic visibility of the site. The startup is also receiving a decent number of users through referral links.
ScreenshotAPI.net – Challenges
Being the sole founder and the sole person running the startup, staying motivated is quite tough at times.
“Building a website like this is not a sprint. It is a marathon. It requires a huge amount of consistent work and effort. Sometimes, after a bad week I struggle to find motivation to continue, and I feel that the biggest challenge is to continue on in those times.” Dirk quotes emphasizing the challenges he faces.
Currently, ScreenshotAPI has a small part of the market. There are 1,000 customers of which 30 are on a paid plan. ScreenshotAPI.net Dirk Hoekstra is now working on SEO of the site and aims to make it to the top of the Google SERP which will surely help the company to attract more users
“If you look at the Google search queries, you will find that âscreenshot apiâ is searched 200 times per month. Right now, the website is on the second page of the results, and my next goal is to improve the SEO and be in the top 3 results. My big hairy audacious goal is to be the number 1 Google result and have 1,000 paying users. This goal is still far away, but any 5-year plan should be ambitious” Â Dirk adds.
The world is going crazy over AI and cloud telephony now, but this is about an entrepreneur who had envisioned this almost a decade ago. Weâre talking about none other than the founder of Knowlarity, Asiaâs No 1 in Cloud Telephony Company. The visionary entrepreneur behind this venture is Mr. Ambarish Gupta, who launched Knowlarity in August 2009. Here is a detailed company profile of Knowlarity Communications India pvt. Ltd., which has established itself as the Largest Provider of Cloud Telephony Services to businesses in Southeast Asia and the Middle East.
Knowlarity’s Unique cloud communication technology provides customer service and sales call handling solutions to businesses for Asian and Middle Eastern markets.
Knowlarity’s services are built around its flagship cloud-based telephony platform called Super Receptionist. This helps the companies to enhance their revenue generation by managing their internal and external communications with professional call handling.
Knowlarity was founded by two IIT graduates Ambarish Gupta and Pallav Pandey . Born and brought up in Kanpur, Ambarish  is a graduate in Computer Science from IIT Kanpur and has an MBA from Carnegie Mellon University, USA.
A graduate in Electrical Engineering, Pallav Pandey, is a serial entrepreneur, who besides Knowlarity is a founding member of several other startups. Pallav, who was serving as the COO of Knowlarity, left the company in 2013 to start another venture. Â While, Ambarish Gupta left Knowlarity in 2018.
Currently Yatish Mehrotra is the CEO of Knowlarity. A graduate from IIT (BHU), Yatish has worked at responsible positions with industry biggies like Airtel and Tata Teleservices Ltd. before joining Knowlarity.
How was Knowlarity Started
Unlike most ventures that begin as a solution to the problems, this was a unique process. Ambarsih had already anticipated the requirement or Knowlarityâs services much in advance. And when he launched his services in 2009, the competition in the industry at large had increased and the organizations could not risk losing even a single customer call anymore. And they needed a systematic procedure that could record, respond, and track every call received to enhance their communication and have a competitive edge.
Also, during this time, most of the organizations did not know how to manage calls. And hence Indian companies had to adopt this kind of communication technology that Knowlarity was all set to provide in the market with an innovative edge. According to Ambarish, the companies would be happy to have a professional and personalized response mechanism that would contribute to enhancing their goodwill. And his anticipation of the need for cloud telephony bought Knowlarity in business in August 2009.
Knowlarity – Startup Launch
Knowlarity logo
When the startup launched, it was working on the Knowlus cloud platform, which is now the heart of its various products. The same year, Knowlarity communications also became competent enough to turn into an affordable provider of call center solutions.
In 2010, they had a team of 40 and expanded its focus to IVR applications. This resulted in the creation of the Smart IVR service. The same year they achieved their biggest milestone in launching their call conference/call center product, known as  . This is the flagship product of Knowlarity and over the years, has gained a lot of recognition. This flagship product ideally won so many hearts because of its ability to communicate with the customers, store and analyze real-time data, and ensuring that not even a single call was missed.
All the startups during its course, face challenges from time to time. About Knowlarity, they practically were in a crisis back in 2016. What happened was that telecommunications authorities in Delhi had suspended more than half of the lines of their clients based on an assumption that the services were non-compliant with the regulations. They worked hard on establishing contact with the system explaining to them the legitimacy of their services. Therefore the problem was fixed and their clients fully supported them in the ordeal.
Also, during the same period, they had just raised the funds and had started generating profits. Hence it became pertinent for them to balance the three folds of their business ecosystem- customers, employers, and investors.
Knowlarity – Competitors
When Knowlarity started back in 2009, there was no company serving the business communication category.
Companies coming in later and copying our products, strategies, and so on was disturbing to an extent, but slightly comforting as well. They are following our moves gave us an indication that we were essentially doing things in the right manner – Ambarish Gupta
However, Knowlarityâs scale, superior quality, a wide range of services, and the efficiency in operations put them in a totally different league, as compared to the current set of competitors.
Knowlarity – Funding and Investors
In 2012, Knowlarity received Series A funding worth $6.5 million from Sequoia Capital
In 2014, Knowlarity went in for its Series B round funding and raised $16 million from leading Venture Capitalists which included Sequoia Capital and Mayfield Fund.
In 2016, there came Series C round funding resulting in an infusion of $20 million in the venture from several notable investors like Delta Partners, Sequoia India, Mayfield, Blacksoil, and Trifecta Capital.
Knowlarity – Acquisitions & Mergers
In 2014, Knowlarity acquired Delhi-based cloud telephony startup named Unicom Techlabs Pvt. Ltd. Knowlarity got access to 200 customers of Unicom across various industries.
In 2016, Knowlarity acquired a customer engagement platform called Smartwards. With this acquisition, Knowlarity took in the formerâs team with the CEO Shantanu Mathurwho took over as Country Manager, India.
In 2018, Knowlarity acquired the cloud telephony business of Sunoray Solutions.
An average of 15,000 monthly paying customers across 65 nations
8 offices across India, the Middle East, and Southeast Asia
Won awards like the Amazon Excellence Award, Nasscom Emerge 50, Silicon India start-up of the year to name only a few.
Trusted by global companies like Google, Amazon, Zomato, Uber, Practo, Swiggy, Deliveroo, and Ola
Have global investors on board like Delta Partners, Sequoia Capital, and Mayfield Fund, etc
Knowlarity – Future Plans
Knowlarity is currently not looking forward to introducing any new product or service. But the team is essentially trying to optimize their revenue from the surging market demand for their flagship product Super Receptionist. Knowlarity  is also looking forward to consolidating and expanding its market share in the regions where it is already operating in.
Knowlarity – FAQs
How does Cloud Telephony work?
It uses Cloud Computing for managing business calls. Cloud Telephony can be used for incoming as well as outgoing calls. All the calls are routed through Cloud Servers.
Who is Knowlarity’s CEO?
Yatish Mehrotra is the CEO of Knowlarity. He has held leadership positions with some of the top telecom companies like Airtel, Tata Teleservices Ltd and Escotel.
Why is Cloud Communication important?
Cloud communications are important because they can help reduce your businesses running costs.
ElzaBot was developed by Cyberrit which is a team of people who think alike, while successfully creating unique software. Choosing Cyberrit, you get an innovative approach to the task at hand, unique solutions, and an overall quality product because your success is their main goal.
Read this article to know more about Cyberrit, its services, founders, business model, revenue model, challenges, growth and their innovative service – ElzaBot.
Cyberrit specializes in developing innovative ideas and bringing the most daring projects to life. One of the main specialties at Cyberrit is software development. It also develops specialized information and analytical systems using leading industry standards as well as custom-developed software. The company develops anything from CRM (Customer relationship management system) to business, commercial, or even governmental software.
ElzaBot App
The company’s main product is ElzaBot App. ElzaBot is a collection of services that combine different messengers.
Elzabot – Target Market Size
The main target for ElzaBot is communication and business assistant. The market size is 100%. They analyzed similar companies and realized that people need their products. The industry will get to Financial, everyday life, business, and as a personal assistant in the next 5 years.
How was ElzaBot Started?
“The idea appeared when it was necessary to communicate in different messengers with different contacts. Which wasn’t very convenient. We decided to make a similar service for ourselves. And eventually, we realized that we did need it. The first people to tell were our parents. They supported us in this. The next people were our friends. Who loved the idea and the possibilities of the project”, recalls founder Zhuravlov Volodymyr
The ElzaBot App allows you to directly re-between different messengers. It also creates a unique communication between online stores and the operator, without being tied to the mandatory platform. In the deep analysis, there is a unique functionality – “gateway” with which any manager can combine employees with different messengers. Get information on the selected messenger about missed calls and texts. Receiving email and RSS feeds in any messenger.
Founders of Cyberrit
Cyberrit (Parent organisation of ElzaBot) is founded by Zhuravlova Ganna and Zhuravlov Volodymyr.
The founder, Zhuravlov Volodymyr is a developer and a technician and his, Zhuravlova Ganna wife is his inspiration.
Cyberrit Founders – Zhuravlov Volodymyr and Zhuravlova Ganna
Elzabot – Name, Tagline, and Logo
The name projects in honor of the founders’ daughter. The logo is the modernization of Elsa’s photography.
ElzaBot Logo
ElzaBot – Business Model and Revenue Model
Revenue is planned from the sale of the service to individual customers, the sale of the package of services to companies, and the development of an individual solution for private orders.
ElzaBot – Startup Launch
To get the first users, the team used Google Ads, Youtube channel, Twitter, and also registration in search engines and Advertising through their acquaintances. At the moment ElzaBot has 26 users. They are planning to add new functionality and expand the existing one.
For the first 100 users, all services are free for the first month.
According to the founder, the greatest challenge was integrating managers into the system. As this project is an innovation, innovative methods were developed and implemented in these technologies.
ElzaBot – Growth
To date, the company is at the beginning. Plans for the next 1-2 years: additions to functionality (ChatBot, new managers, group aggregation, etc.). and team extensions (recruiting new specialists).
Handicraft has been a widely enamored and respected art form since time immemorial. It is said that the people who have crafting in their blood are the masters of this art. India is world-renowned for its art and craft. A plethora of artistry and artisans can be found in the various states and provinces of this country.
Founded by Mr. Palash Agrawal, Vedas Exports is one of the renowned exporters of handicrafts. Providing the most exquisite quality handcrafted goods from traditional to modern abstracts, this company aspires to be a paramount dealer of this art in the international market.
Vedas Exports is one of the renowned exporters of handicrafts. Providing the most exquisite quality handcrafted goods from traditional to modern abstracts, this company aspires to be a paramount dealer of this art in the international market. Vedas Exports believe that beauty is a combination of both the internal and external qualities of daintiness and authenticity. Therefore, all the artifacts are created with a steep approach towards quality management.
Handmade bags, paintings, woodcraft, t-lights, and artifacts made of bell metal and wrought iron are the masterpieces that the company is proficient in supplying. Its focus is to bring excellence in the work and feel privileged to offer a wide range of aesthetic handicrafts and home decor to valuable customers in any corner of the world. Designs, values and ethics – these are the three priorities, Vedas vouches for in the market.
Currently the company operates in the B2B module, by supplying to the offline branded stores and currently due to the current situation also selling their stuff online through various modules like social media and online e-commerce platforms. But its mission is to create 60 offline stores by next year, in both franchise and own store modules.
Having spent 8 years in boarding school and the United Kingdom for his undergraduate and postgraduate studies, Palash has been away for quite a long time. Yet, belonging to business family meant business was in his genes, while he always aspired to do something very different and contribute to society.
Vedas Products – Atha Mirror and Marsh Tin Wall Decor
The use of lead-free paints, powder-coated, and rust-free products are the features that make this brand stand out in the crowd. The team doesnât believe in replicating the already available styles and designs and launch new products every two months. All the products are handmade and crafted to perfection.
“We aim to make our products for the masses and thus prefer keeping the price point intact always. We develop our products according to market trends and follow trending colors. Our team has a very good R&D wing, that travels across the globe seeking fresh designs, trend, and pricing opportunities”, says Palash Agrawal.
Mr. Palash Agrawal is founder of Vedas Exports. Vedas Exports is a family-run company. Palash has his dad (Mr. Pawan Kr Agrawal) as a co-founder and he has always been the mentor and source of inspiration for the company. The company now has around 110 people working with it, which induces artisans and office employees.
Mr. Palash Agrawal – Founder of Vedas Exports
The team is a combination of fresh start-up persons and some experienced people on the job. The team has designers from NIFD and NIFT who plan and enhance the products. They also have freshers on their marketing and e-commerce business. The reason why they hire freshers is that they are ready to face new challenges and output is very much high. The team also has a brand manager who is very much experienced and good knowledge of the planning is provided by him.
“We ensure and endorse a very strong work culture in our office in terms of ethics, teamwork, freedom of functioning, and no interference. So, we have a happy set of people working with us, who consider the office as their second home and work together as one big family”, says Palash about the work culture of the company.
Moreover, Vedas Exports follow international standards of health and safety norms across the office and in its factories. Till now, 98% of the team was right there with the company from the start of the journey. The startup believes in the experiences and efforts it puts into raising an employee. This is important as if once the person leaves the organization, the company goes back at least 6 months in terms of experience, to teach his work to a new employee.
Vedas Exports – Business Model and Revenue Model
Vedas Exports operate in four different business models –
B2B (Business to Business) – Supply to many stores directly and they sell Vedas’s products.
B2C (Business to Customer) – Directly interact and sell products through the website and social media pages.
Via E-commerce platforms – Products are available on e-commerce platforms and portals like Pepperfry, Amazon, Flipkart, etc.
Through customization – Customize and create products according to the clientsâ style, needs, and preferences.
For the export of goods, the company works through direct stores, importers, and buying agencies. Vedas Exports’ revenue is generated from the sale of products through the various channels it operates in. The startup is bootstrapped and has no borrowing from anyone so far.
“Getting the first 50 customers was the biggest hurdle. We had our products but our journey was initiated in the online portal only. At that time, our marketing skills were not very strong and hence our efforts werenât paying much. So, we started organizing small exhibitions across the country to build the customer base. It took us around 6 months to reach that point and get our first 50 customers”, recalls Palash Agrawal about launching Vedas Exports.
Vedas Exports – Growth
Considering the last six monthsâ journey, the company’s functioning has taken various paths. Being a new brand in the market, itâs not an easy task to have a strong footprint, especially when the decor industry is not very organized in terms of branding and sales. The products are completely handmade, and hence settling is an issue. Sometimes the startup face a lot of issues regarding its pricing, shipping costs, etc.
Vedas Products – Basket Cycle and Bayon
But the exhibitions the company already organized and the client meetings the team have attended have made them realize the demand for their products and the praise for its quality. Thus, the team readily understood that it can survive in the market if its back end is strong enough. Â So, the company focused on making distribution and dealer channels wide and strong, so that on-ground sales pressure is less and it can concentrate more on designs and packaging of the products.
Currently, the company has visibility in more than 300 cities across India and 15 countries across the globe. Every year, it supply to more than 20,000 end customers from its warehouses. Riding on the success rate of the past three years, it is now present in India’s top superstores including Hometown, Evok, Shopperstop, Royaloaks, Starmarks, Pepperfry studios, etc. It has reached the profit center as well, after the third year of operations.
The main challenge was building up the trust and making a big customer base. The second biggest challenge was keeping the set of artisans intact. The company was in the initial stage of business back then and orders were few, thus forcing it to assign basic work for them every day and get the work going. It also used to participate in many shows abroad with a very low success rate at that time. Hence, the team relied mostly on reverse engineering to stay afloat and improvise its products. Â
Vedas Exports – Funding and Investors
So far, Vedas Exports has not raised any funding and its 100% stakes is owned by the founding team.
Vedas Exports – Competitors
Talking of competitors, there are many based in Jodhpur and Moradabad. But they have always been a great source of motivation and energy for the company, to work harder and spend more time on product building. The team believes competition should be healthy and wise.
Vedas Exports plan to build on the franchise module and come up with company-owned stores across India, UAE, Nepal, UK. It is now coming up with furniture, as a new segment.
Vedas Exports – Founder’s Advice
Our startup journey was like a roller coaster ride. Itâs fun to feel that you are the boss of the organization, where you work. But at the same time, itâs you, who end up doing all the jobs too. My suggestion would be to never give up on your belief and dreams. I was thinking to close my startup after two years of operations. But my dad and brother prevented and motivated me to put the best of my efforts and sheer hard work to climb up the ladder of success. And see where we are today- all around the world with our creations.
Vedas Exports – Technology Stack
From day 1 of its journey, the team has been very organized in terms of software, ERP, and tools it uses. It has customized its own ERP system for inventory management and billing.
Vedas Exports – Recognition and Achievements
The company has given diploma on handicrafts from Russian authority on 2015, after the first year of the business.
At work, managers are trying to motivate their team to work harder but due to lack of a good strategy, it does not happen. Companies can’t achieve their goals because of the poor performance of employees. Mohammad was thinking of a solution to this problem almost all day and night. He tried to talk to the managers and employees to see why they don’t try to work harder.
In the end he found a solution for it – OldRobo! OldRobo helps managers improve their employee performance and engagement through gamification. Read this article to know about OldRobo, products, founders, tagline, business model, growth, wiki, and coupon code.
OldRobo believes the best relationships are built when playing games. It helps managers improve their employee performance and engagement through gamification. The company empowers teams to do great things while having fun! OldRobo is a peer review platform with an appreciation system and evaluation system to increase employee engagement and productivity.
“We always try to define technology edge projects which can solve new problems. Our talented team can find solutions for every kind of problem and Oldrobo is a solution for motivation problems”, says Mohammad Rezaei, CEO of OldRobo.
OldRobo – Effective Way to Improve Employees’ Performance
The platform helps companies to motivate their employees with the help of gamification. It currently has 2 products named OldRobo and Sourcegit and both of them are B2B services. In the short term vision, the startup is trying to build its network and grow the community and in the long term, it is looking for providing solutions for critical problems in businesses.
All the companies around the world are trying to find a way to increase their employeesâ performance. The co-founders started their research around that subject and found out appreciation, getting feedback, and being heard by managers are the most critical problems in the companies.
They have calculated their Total Addressable Market as 5 million Companies by estimating the number of computer and technology companies around the world and then calculated their Serviceable Obtainable Market as 2 Million companies. The product is young and currently, its market share is 0.37%.
How was OldRobo Started?
Managers try to motivate their team to work harder but due to lack of a good strategy, it does not happen. This problem was occupying Mohammad’s mind for a long time. Companies can’t achieve their goals because of the poor performance of employees. He was thinking of a solution almost all day and night. He talked to the managers and employees to see why they don’t try to work harder. The co-founders also ran a survey to validate the idea, and in the end, found out gamification can be a good option to increase engagement and performance.
OldRobo is a peer review platform with an appreciation system and evaluation system to increase employee engagement and productivity. It helps companies to motivate their employees with the help of gamification.
OldRobo – Gamification Demo
Gamification type is visual and is suitable for companies that work in the visual fields like Game producers, Design agencies, or Web design companies. It also has a lot of features like Survey, Social Task Manager, Amazon Gift Card integration, and Suggestion box which allow managers to make a better culture at their company.
Founders of OldRobo and team
OldRobo is co-founded by Mohammad Rezaei, Ermia Qasemi, and Haniyeh Piroozbakht.
Co-founders of OldRobo
Mohammad Rezaei is the CEO of the OldRobo. The co-founders met each other in a competition called World Skills. Mohammad got Gold Medal in that competition in the field of Web Design and Development, Ermia also got an honorary diploma in the same field but Haniyeh got 3rd place with Bronze Medal in the field of Graphic Design.
Ermia was also a mentor and technical team leader for some companies from UK, Italy, and Ukraine to solve their technical issues, Mohammad also was a technical team leader of a couple of teams like Pixflow and Themify, and Haniyeh is now Product owner and lead designer of the team.
OldRobo has been chosen as the name of the product because of its game story which is about planets and discovery of them, so a robot discovers the planets, also the team chose Old because the co-founders think their character is wise and knows everything so it should be old to have enough experiences.
OldRobo Logo
OldRobo – Business Model and Revenue Model
OldRobo’s pricing business model is Freemium, So, the product is free for up to 10 employees but for the companies with more than 10 employees, the price is $2/employee/month.
OldRobo – Startup Launch
At first, the co-founders started with their community around the other product the startup has which is Sourcegit.com, So it was really helpful to contact companies and encourage them to give feedback. The company has made some discount coupons for them as a way to appreciate and encourage them to use its services. And the next channel which was really helpful was Producthunt when the product was placed as #2 product of the day.
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OldRobo – User Acquisition and Growth
The company’s current marketing strategy is mostly based on paid advertising platforms like Google ads because it needs to grow fast and raise funds. The team also continues its SMO and SEO which are outsourced with a professional team. Currently, OldRobo’s budget for marketing is $1K per month. It also decided to run its email marketing campaign soon to increase conversion rates.
“Our product is young and it is too soon to talk about its profit, but we believe we can achieve our goal in the next 2 years and our market share will be increased very soon. We currently keep focus on improving our product based on our user feedback to get an acceptable position in the market”, says co-founder Mohammad about the growth of the company.
“When we completed our product development, it was like a store in a desert, without any visitor and no one knew about it so we needed to build a road to our store in that desert to have some visitors”, recalls Mohammad, CEO of OldRobo.
At that moment, he realized development is not the only part of building a product. Marketing was the most challenging part so the co-founders should do something with it and in the end, they started with content marketing in their blog and email marketing with Sourcegit.com users which were helpful for them to get first visitors.
At first, they had a web agency which was creating web sites for customers but at some point, they decided to have their own products, then they started with sourcegit.com and now they are keeping the focus on Oldrobo.com.
OldRobo – Recognition and Achievements
OldRobo has been featured as #2 product of the day on Product Hunt.
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