StartupTalky

Tag: 📄Company Profiles

  • SpeaQin – A Made In India Platform for Hassle-free Online Meetings

    Remote working is trending now! Especially with the onset of Covid 19, work from home is no longer a luxury reserved for just the top management level guys, but has become a necessity. To go by expert predictions, chances are that work from home is going to stay even after the pandemic ends, as more and more businesses are realizing that work form home is a win win situation for both the employers and employees. Under this scenario, good and secure video conferencing service is the need of the hour, and while we all have pledged to move towards an ‘Atmanirbhar Bharat’ what can be better than a home grown video conferencing service. Meet SpeaQin, a video conferencing platform Made in India, that lets you communicate smoothly by offering an easy to use interface, data security and good connectivity even with slow internet speed. We got in touch with SpeaQin  co-founder Pratiek Phand to know more about the startup.

    SpeaQin Highlights

    Startup Name SpeaQin
    Headquarter Pune
    Founders Amaan Kazi, Nikhil Devar & Pratiek Phand
    Sector IT Services and Communications
    Founded 2016
    Parent Organization Verified Leads and Marketing Services Global LLP
    Website www.speaqin.com

    About SpeaQin
    SpeaQin – Founders & Team
    The Idea Behind Starting SpeaQin
    SpeaQin – Name & Logo
    SpeaQin – Revenue Model
    SpeaQin – Funding
    SpeaQin – Marketing Strategies
    Challenges Faced by the SpeaQin Team
    SpeaQin – Growth & Future Plans
    SpeaQin’s Special Offers for StartupTalky Readers

    About SpeaQin

    ‘SpeaQin’ is a Made in India video conferencing solution that allows seamless communication in scheduling a remote video conference between two parties. Using highest form of data security and user privacy as its core strength, SpeaQin provides a robust interface that increases the productivity of the remote workers by helping them collaborate better.

    SpeaQin works as a browser to browser communication channel that offers avant-grade data security. The product is designed to solve problems like,

    • Data leakage
    • Low quality of communication
    • Restrictions of only video viewing while video conferencing.

    SpeaQin’s USPs include-

    • It Uses high levels of data security protocols.
    • Low bandwidth usage (offering users better quality usage even with low internet capability)
    • Tools for sector specific usage (virtual white board for schools etc.)
    • No data storage by the platform
    • Lowest cost of usage

    Verified Leads and Marketing Services Global LLP (SpeaQin’s parent company) has two more subsidiaries viz VLMS Global, which is a full service B2B marketing agency, and Verified Market Research, a company that provides research reports and analytical data that businesses can use to make informed decisions. In August 2020, VLMS Global LLP also launched XperTalk, an Online Consulting Marketplace, that connects individuals and institutions to service providers, both at consultants, freelance and organizational levels

    “SpeaQin operates in the video conferencing / communications solutions industry, and our target market size is USD 9 Billion. The industry will see an upward and terrific rise in the coming few years as people find it more productive to schedule meetings and work processes online than to spend both money and time to travel places. With more and increased technologies that will provide efficient tools for online productivity, video conferencing is sure to become the need of the hour across all sizes of organizations and individuals.” Pratiek says speaking about the video conferencing industry.

    SpeaQin Video Conferencing Solutions
    SpeaQin Video Conferencing Solutions

    Also Read: Fabindia – Founded By an American, this Company is Transforming the Indian Handicraft Sector

    SpeaQin – Founders & Team

    SpeaQin founders Amaan Kazi, Nikhil Devar & Pratiek Phand has been close friends since over a decade now.  All the founders being under 30 years old, have built the entire position of the company from a two-seater workspace and meagre finance out of their own pockets to the acclaimed position it is today, all in a matter of 4 years. The team believes in qualities of long-term vision and an unending passion and perseverance to reach that vision.

    Amaan Kazi is presently the Chief Marketing Officer at SpeaQin. He is an Electronics and Communication Engineer by education. Amaan handles the role of marketing and sales strategy for the entire company. An expert in SEO skills and marketing strategy, he leads an efficient team that drives high traffic and sales across all the arms of the business

    Amaan Kazi, co-founder & CMO of SpeaQin
    Amaan Kazi, co-founder & CMO of SpeaQin

    SpeaQin co-founder & COO Nikhil Devar is a Business and Media graduate. Nikhil handles the role of operations and product development. Being a precision worker, Nikhil leads the organization workforce towards efficient execution of the processes and also leads technology development.

    SpeaQin COO Nikhil Devar
    SpeaQin Co-founder & COO Nikhil Devar

    SpeaQin’s Chief Strategy Officer Pratiek Phand besides having an engineering degree in Electronics and Communication, is also an LLB in Corporate Law. Pratiek handles the role of business and product expansion strategy. Having love for business and product ideation, Pratiek is constantly developing strategies and plans for the organization roadmap and growth goals.

    SpeaQin co-founder Pratiek Phand
    SpeaQin co-founder & Chief Strategy Officer Pratiek Phand

    The Founders handle the same responsibility for all arms of Verified Leads and Marketing Services Global LLP (i.e SpeaQin, VLMS Global and Verified Market Research) .

    The startup currently has 86 full time employees. The founders having had exposure to various corporate work environments, have made sure to make the work environment favorable on a lot of fronts.  As Pratiek puts in about SpeaQin’s work culture,

    “We offer flexible time slots for work, work from home options all year round, regular employee extra-curricular activities, trips, regular treats in office and all other cultural celebrations. The work culture is more passion based than target delivery. We also offer the best in class salary structures to our employees and high-performance based incentives. Hiring has always been to seek talent basis with their passion, intention and long-term goal of the candidate.”  

    The Idea Behind Starting SpeaQin

    While working on VLMS Global, Aman, Nikhil and Pratiek, came across the idea of creating a video conferencing platform, which they thought would be very supplemental to the work they were doing.

    The founders perceived that there are fewer to none tools for video conferencing that offer easy to use interface and user data security in India. Also, user data by western competitors is usually stored beyond Indian jurisdictions. The team wanted to introduce a home bred solution that offers a robust interface and high levels of data security and privacy of the users. Before introducing SpeaQin, they thoroughly researched the market to gauge the demand for video conferencing solutions, and launched the platform on June 2020.

    Also Read: 7 Ways To Create Best Ideas For Starting A Business

    The name came out of modifying the simple term ‘Speaking’. The founders wanted to give it a more modern-day name format and also wanted to fit the criteria of copyright, and the name ‘SpeaQin’ totally fitted the bill.

    SpeaQin’s Logo came out of the idea of having a Soundwave.

    SpeaQin Logo
    SpeaQin Logo

    SpeaQin – Revenue Model

    SpeaQin has a subscription based revenue model, and offers flexible pricing structures to organizations. The startup is doing an admirable job  by offering free services to the education sector to promote online education in India.

    Also Read: 7 Best Revenue Model for Your Startup in 2020

    SpeaQin – Funding

    SpeaQin is bootstrapped as the startup is making sufficient revenues from business operations for sustaining growth till now. However, the company is considering options of raising funds and strategic partnerships.

    SpeaQin – Marketing Strategies

    The SpeaQin team believes in having an organic approach towards targeting the audiences and the main focus is on reaching out to the customers through SEO and News Publication platforms. But, the startup is also considering paid marketing as and when required

    “We have realized the beginning is always slow. But patience and perseverance are key. We kept focusing on developing our products and services to the best level possible, knowing that users shall acknowledge the value sooner or later. Almost every week a new company and product launches in the market. In order to scale a business, it is crucial for the entrepreneurs to market their products effectively.” Pratiek quotes about the marketing techniques being followed by the startup.

    Also Read: Best Low-Cost Marketing Strategies for Startups

    Challenges Faced by the SpeaQin Team

    Designing the pricing plans is a challenge the startup is facing. Where charging high causes customer attrition, charging low pushes the company into losses. Under this circumstances, the SpeaQin team is paying attention to targeting the right set of audiences to keep up its sales.

    SpeaQin – Growth & Future Plans

    SpeaQin has launched its product as a globally available service online.  SpeaQin was launched in June 2020, and though the revenue for the first quarter is lean, which is close to INR 22 Lacs, but the growth trajectory has been consistent. The platform is already having more than 5000 visitors on its website every day and simultaneous sign ups too. The SpeaQin team is planning to reach the goal of half a million registered users by the end of the next month. With VLMS Global’s total product offerings, which includes its research and analytics arm, the startup made revenues of close to 10 CR in the Financial year 2019-2020.

    The startup is also planning to integrate SpeaQin with its newer and bigger service offering called XperTalk, that connects individuals and institutions to service providers, at consultants, freelance and organizational levels. This adds on to the advantage for innumerable experts to provide their services and help grow their business and reach. XperTalk also intends to connect to smaller regional communities and single work seeking professionals to provide their services. This is very supplemental to VLMS Global’s data analysis and market research consulting arm ‘Verified Market Research’ . Speaking about ‘XperTalk’  the Online Consulting Marketplace, that the startup launched in August 2020,  Pratiek quotes,

    “XperTalk provides a launchpad for our growth in the coming year. We are positioning XperTalk amongst notable competitors in the industry but with an angle to provide social as well as regional assistance to individuals who may seek newer employment avenues due to the losses by the pandemic.”

    The VLMS Global team is always looking for unique solutions that offer increased work productivity whilst keeping high standards of data security. They offer solutions from conferencing to market research and data analysis online advisory. With having built a minimum viable product and now all arms generating enough revenues, the company is expanding its reach to newer geographies and horizons.

    “The vision is to be able to create a highly valuable company offering class leading communication and data analysis offering. We see ourselves reaching our goals sooner than ever as our growth trajectory has been hardly affected by the current market destruction too. Through our future plans, we are thrilled that it will cause a social reaction that will help small and regional businesses and individuals to promote and monetize their services.We are emphasizing the make in India campaign so that Indian technology products get a global positioning and recognition.”  Pratiek said speaking of VLMS Global’s vision.

    SpeaQin’s Special Offers for StartupTalky Readers

    StartupTalky readers can use the coupon code ‘TALKY25’ to get 25% discount on select services.

  • FABgetaways – India’s First Members-only Luxury Travel Platform!

    Founded by an IIM graduate Raaj Bajaj, FABgetaways is India’s first members-only online luxury travel platform specializing in personally curated luxury travel deals from the leading 4-star and 5-star hotels and resorts from across the world.

    FABgetaways features luxury travel deals from 4-star and 5-star hotels, resorts, and cruises in a flash sale format. The travel deals offer deep discounts for hotel accommodation, relative to any other online or offline channel, in addition to a minimum of 4 added values (eg. Cocktails, spa, airport transfers, etc).

    FABgetaways – Company Highlights

    Startup Name FABgetaways
    Headquarter Ahmedabad, India
    Sector Luxury Travel
    Founder Raaj Bajaj
    Founded 2017
    Parent Organization Hunky Dory Travel Pvt. Ltd.
    Website FABgetaways.com
    Contact Email travelconcierge@fabgetaways.com

    About FABgetaways and How it Works
    FABgetaways – Product/Services
    FABgetaways – Recognition and Achievements

    Pickyourtrail Success Story- Crafting Customized and Memorable Trips
    Till now what most of the travelers have been doing while booking internationaltrips is to either book a pre-made package where one gets to see what the travelagents want to show, or go unplanned and explore things locally. However, thereare drawbacks in both these ways. In pre-made packages, one…
    StartupTalkyChayanika Goswami

    About FABgetaways and How it Works

    With a vision to make luxury travel affordable, FABgetaways provides unique and meaningful travel experiences at unbeatable prices.

    Company values and philosophy:

    • Commitment to members – The members remain at the center of everything the company does, ensuring that it makes a positive difference in members’ lives.
    • Integrity – The startup upholds the highest standards of integrity in all of its actions.
    • Innovation – The team welcomes challenges and strive to solve problems innovatively.
    • Quality – FABgetaways provide outstanding deals and unsurpassed service that, together, deliver premium value to members.
    • Ambition – The team is inherently ambitious and share a strong will to win, not only in the marketplace but in every aspect of the business.

    FABgetaways – Product/Services

    FABgetaways’ deals offer a discount of up to 80% on rack rates, the benefit of which is passed on to the members. It offers the best rate guarantee to members. In case members can find the same or a lower rate on any other channel, with the same inclusions, the company offer to match and further discount that rate by 10%.

    FABgetaways Logo
    FABgetaways Logo

    “Our 5-step quality check process ensures that our members get access to a selection of hand-picked resorts, assuring of the highest quality standards across all aspects of their stay”, says FABgetaways founder Raaj Bajaj.

    The company offers a Travel Concierge service to all its members. Not only does the Travel Concierge team assist the members with bookings but it also acts as a travel advisor, providing recommendations on all aspects of travel.

    ScoutMyTrip – Road Trip Planner
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Road trips have a different charm altogether. Stopping by to click photos,trying local food on t…
    StartupTalkyChayanika Goswami

    FABgetaways – Recognition and Achievements

    FABgetaways has been featured in The Week, IBT and YourStory.

  • Influencer Marketing is Easy and Affordable with Lets Influence

    With more and more people joining social media, influencer marketing has gained much prominence. Since 2017, influencer marketing has been the most preferred option for most marketers and brands across industries. As per a recent report by Talkwalker, 72% of the people surveyed were planning to increase their influencer marketing budget in 2020. Moreover, the report concluded that 82% of women first surf social media before making a purchase. These statistics reiterate that there is high potential for influencer marketing in India. However, it takes real efforts for designing and executing an effective influencer marketing campaign that begets revenue. If you too are wondering how to make influencer marketing work for your business, ‘Lets Influence’ is the platform for you to to be.

    Lets Influence understands the requirements of your business, connects you to suitable influencers and designs great influencer marketing strategies leading to conversions, and all these is done just within your budget. We interviewed Lets Influence founder Bhawna Sethi to know about the services and operations of the startup.

    Lets Influence Highlights

    Startup Name Lets Influence
    Headquarter Gurgaon
    Founder Bhawna Sethi
    Sector Influencer Marketing
    Founded 2018
    Parent Organization Tree India E-commerce Pvt Ltd.
    Website www.letsinfluence.io

    About Lets Influence
    Lets Influence – Founder
    The Idea Behind Starting Lets Influence
    Lets Influence – Name & Logo
    Lets Influence – Business Model & Revenue Model
    Lets Influence- Funding
    Lets Influence – User Acquisition
    Lets Influence – Challenges
    Lets Influence – Growth & Future Plans

    About Lets Influence

    Lets Influence was founded in 2018 with a vision to disrupt the influencer marketing space by making influencer marketing affordable for even the young startups. Lets Influence offers customized influencer marketing services to companies, across industries. It is working with renowned brands as well as emerging startups to drive impactful influencer marketing campaigns aimed at driving brand awareness as well as increasing customer base.

    Lets Influence’s major USP is that the startup works with thousands of influencers across social media platforms like Instagram, YouTube and other channels, and while designing a campaign they do a deep-dive into data across influencers to churn out the best fit for the brand. The platform not just connects the companies to the best of influencers, but it also works with the companies to design their influencer marketing campaign, and provides insights on the performance of these campaigns. The best part about Lets Influence is that the platform is very affordable for small startups as well, as they design campaigns keeping in line with the brand’s budget. The core objective of the company is to bring transparency and address the existing disparities in the influencer marketing industry.

    Lets Influence – Founder

    Lets Influence founder Bhawna Sethi comes form a management background,and holds an MBA degree in Marketing and International Business. Prior to starting her own venture Bhawna worked with Online Media Companies ‘Indians News’ and ‘Entrackr’ where she managed their social media marketing work.

    Lets Influence Founder Bhawna Sethi
    Lets Influence Founder Bhawna Sethi

    The Idea Behind Starting Lets Influence

    Bhawna ‘s  idea behind starting Lets Influence is to make influencer marketing affordable for small startups as well. As Bhawna quotes,

    “Over the years, I observed that influencer marketing was only the luxury of bigger brands with deep pockets.Also, I figured out that there is a huge disparity with regards to the charges of influencers, primarily depending on the agency they have partnered with. I did some research across my network and also referred to some secondary sources to understand the depth of this problem. Lets Influence was launched to tackle these challenges and to ensure that even younger and emerging companies can leverage the power of influencers”

    The name ‘Lets Influence’ is coined keeping in mind the startup’s commitment to enable any/ every company to explore influencer marketing.

    “When we were deliberating about the company name, I wanted the name of the company to be such that it speaks for itself. It was very important that the company name gives a clear message about we do. There were many names that came to mind while brainstorming, but we decided to go ahead with this one as it was direct, precise, clear and in sync with our overall objective.” Bhawna says narrating the idea behind the name ‘Lets Influence’

    Lets Influence Logo
    Lets Influence Logo

    Lets Influence – Business Model & Revenue Model

    The startup partners with brands to design their influencer marketing campaigns. Lets influence charges the companies based on the type of influencers, the platform and the output expected from each influencer.

    Lets Influence does not keep any margins on influencer prices and try to negotiate in the best possible manner with them. On every campaign, they charge a small agency fee which keeps the team motivated

    In terms of price range, the startup claims to have led campaigns varying from INR 10,000 to a few Crores.

    Lets Influence- Funding

    As said by the Lets Influence founder, the startup raised some initial funds during its early days, most of which was spent for team building . The startup mostly remained profitable even during the COVID times, and currently is using its own revenues for growing further.

    Lets Influence – User Acquisition

    The startup has not spent much for marketing itself. Lets Influence got its first set of customers from its existing network, and the good recommendations from these first few customers helped the startup to add new customers to its kitty. The startup has been focusing on creating customer delight from day one, which has helped the startup acquire more customers through word of mouth publicity.

    Lets Influence – Challenges

    Like any company starting out, the initial days are difficult as one needs to establish brand credibility. The Lets Influence team faced challenges with regards to communicating the platform’s USPs, as well as convincing startups that they could actually work with them to drive high impact influencer marketing campaigns. Initially, the team landed just small budget and pilot projects. Later with successful completion of projects, more and more brands placed trust on the platform. Today Lets Influence boasts to have the highest retention rate in the industry.

    The Tik Tok  ban also came as a challenge for the Lets Influence team as the platform had a large number of Tik Tok Influencers associated with it. Lets Influence has tackled this situation by creating a strong network of influencers across platforms like Youtube, Reels and new social media platforms like Mitron and Chingaari etc.

    Lets Influence – Growth & Future Plans

    In a little less than 2 years of existence, Lets Influence has already executed over 500+ campaigns for 50+ brands. The platform has managed and hand-picked 2500+ influencers across platforms including Instagram and YouTube, and has worked across the entire spectrum of influencers, ranging from micro influencers to top celebrities, across all regions & categories.

    Lets Influence has successfully executed numerous brand awareness as well as high-impact lead generation campaigns for brands. The company has worked with renowned brands including Times Internet, Titan, Helo, Truly Madly, Snapdeal, Bombay Shaving Co., Nua, The Mom’s Co., amongst others. Lets Influence has a range of earphone/headphone brands as its clients including Boat and Go Noise.

    In terms of growth, the team is very optimistic about the growth in FY21. The startup is already already witnessing a 4x growth as compared to that in the pre-Covid times.

    With the pandemic impacting lives in 2020, billions of Indians have been stuck to their homes. This has, in turn, led to an exponential increase in the time spent by an individual on social media. As per a Kantar study, Facebook and Instagram traffic is up 40% for consumers under 35. Even if we talk about the post Covid times, social media engagement will only increase over time. As such influencers will be seen as a reliable source to not only promote specific products/initiatives, but will also help businesses achieve good recall value. Lets Influence team is all ready and willing to help businesses make the most through influencer marketing.

  • iDenfy – Identity Verification Services to Help Companies Detect and Prevent Fraud

    Cases of fraud and money laundering are increasing globally.  PwC’s Global Economic Crime and Fraud Survey 2020, reports that 47% of companies experienced a fraud in the past 24 months. Again as per UNODC, (United Nation’s Office on Drugs and Crime) the estimated amount of money laundered globally in one year is 2 – 5% of global GDP, or $800 billion – $2 trillion in current US dollars. Under this grim situation, it is extremely necessary for the businesses to have a proper identity verification system in place to verify the customer details, to prevent any cases of fraud. Besides it is important for companies to comply with the Anti Money Laundering regulations, and ensure that they are not aiding money laundering knowingly or unknowingly. Keeping up with the demand, the identity verification market is expanding. As per reports, the global identity verification market was valued at USD 6 billion in 2019, and the valuation of the same will be USD 12.8 billion by 2024, growing at a CAGR of 16%.

    A company that has emerged as a top player in the identity verification domain is ‘iDenfy’. Kaunas (Lithuania) based startup iDenfy is making it easier for companies to avoid any incidents of frauds and money laundering through various advanced solutions. We interviewed iDenfy co-founder Domantas Ciulde to know about the startup.

    iDenfy Highlights

    Company Name iDenfy
    Headquarter Kaunas
    Founders Domantas Ciulde & Gediminas Ratkevicius
    Sector Regtech
    Founded 2017
    Parent Organization UAB Identifikaciniai projektai
    Website www.idenfy.com

    About iDenfy
    iDenfy – USPs
    iDenfy – Founders & Team
    Idea Behind Starting iDenfy
    iDenfy – Name & Logo
    iDenfy – Revenue Model
    iDenfy – Marketing Strategies
    iDenfy – Funding & Investors
    iDenfy – Challenges
    iDenfy – Advisors & Mentors
    iDenfy – Acquisitions & Mergers
    iDenfy – Awards & Acheivements
    iDenfy – Growth & Future Plans
    iDenfy – Offers / Coupon Code

    About iDenfy

    iDenfy offers solutions for Automated remote identity verification service, fraud detection and prevention.  Its solutions includes ID verification, facial recognition and AML (Anti Money Laundering) compliance. iDenfy’s fraud prevention solution complies with AntiMoney Laundering and Know Your Customer (KYC) directives in Europe, USA, Australia, Asia and Africa.

    “Our vision is to create a full-stack solution, like “SalesForce” in the fraud detection and prevention sector, which would provide essential tools to combat terrorist financing, money laundering, human trafficking, online fraud, and other fraudulent activities.” iDenfy co-founder Domantas Ciulde said commenting on the company’s vision.

    iDenfy helps businesses to smoothly and simply verify their customers with all kinds of possible devices (phones, computers, tablets). Customers have to take a selfie and a picture of their ID, while in the background iDenfy does all the magic from checking ID’s validity and all data from it, face recognition and fraud detection.

    iDenfy Face Recognition Solution
    iDenfy Face Recognition Solution

    iDenfy offers advanced features like  ‘3D Liveness Detection‘ which ensures that the photograph being submitted by the customer is of a real human and not of any realistic dolls, 3D heads etc. Its ‘OCR Auto-fill‘  feature scans important details from the customer’s ID in just a fraction of a second, and thus makes document approval process faster. iDenfy’s AML solution is also quite full proof, as it instantly cross checks ID details provided  by the customer to Government and Interpol database to ensure that your customer is  genuine and legit to proceed with financial operations.

    “Fraudsters every day are trying to find out how to bypass fraud prevention and detection systems. With time Anti-Money Laundering requirements are going more strictly, as well as requirements for remote identity verification. For companies to onboard customers safely, minimizing fraud possibility and costs, complying with anti-money laundering, and knowing your customer requirements is not an easy task these days. To complete all the mentioned things, the right identity verification partner is essential. We think, in 5 years, the market size will be doubled or even tripled, the market is growing at a very high speed.”   Domantas said on the identity verification market.

    iDenfy – USPs

    Here are certain notable USPs of iDenfy’s Identity Verification services–

    • Full identity verification service: iDenfy combines advanced Liveness Detection, ID Verification, and Face Recognition into a user-friendly 4-step verification process.
    • iDenfy customers will save up to 40% of user on-boarding costs, as iDenfy do not charges for unsuccessful verification. The customers will only pay only for those clients who gets successfully verified and on-boarded in their system.
    • Trusted by 150+ companies worldwide.
    • Automatic ID document detection recognizes documents by type and country 1300+ documents from 200+ countries supported.
    • Customer support 24/7.
    • Each verification is reviewed by human supervision.
    • Verified in 15 seconds, automatically.
    • Make the verification interface your own. Use iDenfy’s interface or adapt it to your brand.
    • Certified face spoofing detection systems.
    • Combines three different face recognition systems to archive the highest accuracy.

    Also Read: Secure Your Business With These CyberSecurity Startups In India

    iDenfy – Founders & Team

    Domantas Ciulde & Gediminas Ratkevicius are the founders of iDenfy. The founder duo knew each other from childhood and grew up in the same neighborhood.

    Laimonas was the first employee who joined iDenfy. Laimonas believed the idea as well and he left the big tech company with a well-paid position and joined iDenfy’s small two members team, while the iDenfy co-founders were still working in a 6 sq. m. corner office without any earnings.

    Currently, iDenfy is a 20 member team, working in Kaunas Science and Technology Park backed by Kaunas University of Technology.

    iDenfy Team
    iDenfy Team

    The iDenfy team strives to build a safer tomorrow together!

    Idea Behind Starting iDenfy

    The initial idea born in 2015, was to create a system to fight against credit card fraud. After researching, the iDenfy team found that the best method to defend from credit card fraud is identity verification. In the same year, after long studies of computer vision and machine learning an identity verification prototype was created.  This first prototype however was only able to recognize passports from one country, but even with that prototype during 2016, iDenfy was successful to find its first clients who later became their first investors as well.

    iDenfy – Name & Logo

    The name ‘iDenfy’, is born from the word – identity.

    “In the beginning, it sounds like a brilliant name for our startup but running the time we realized that is one of the most popular typos humans are making. All search engines, proofing tools are detecting “iDenfy” as a word with a mistake and auto converting it to identity. We are still struggling with search engines to recognize “iDenfy” as our brand name, not a typo” says Domantas regarding the startup’s name.

    iDenfy Logo
    iDenfy Logo

    Also Read: Silversparro – Offering AI Powered Supervisor for Companies

    iDenfy – Revenue Model

    The commonly used pricing model in the identity verification market is pay per verification. Here, iDenfy has come up with a unique pricing model – pay per successful verification, where, iDenfy charges its customers only for the successfully onboarded customer in their system. While, fake, failed and unfinished verification are free of charge.

    iDenfy – Marketing Strategies

    The iDenfy team is focusing more on improvising its services and thus to generate a positive word of mouth, rather than spending a fortune on marketing gimmicks. This technique has been successful and today over 150 customers are associated with iDenfy.

    “We invested not in marketing, but into technology development. We invested not in the sales team, but invested in researching and communicating what would make our customers’ life more comfortable. We invested not in customers’ on boarding standards and procedures, but we spent time with every customer as they would be our only one, main customer” Domantas quotes

    iDenfy – Funding & Investors

    iDenfy has raised  a total  of 320000 EUR funding in 4 rounds till date.

    Date Stage Amount Investors
    2017 Pre-seed 90,000 EUR Angel Investors
    2018 Seed 110,000 EUR Angel Investors
    2019 Seed 100,000 EUR Angel Investors
    2019 Seed 20,000 EUR Startup Hub Poland accelerator

    iDenfy – Challenges

    Major challenges for iDenfy were technical as the product is software.

    “The biggest issues working with computer vision and machine learning were how to make face recognition and optical recognition systems more accurate and how to make them detect fake ID or a fake selfie. Luckily, after sleepless nights, we found solutions”  quotes Domantas explaining the technical challenges faced by iDenfy Team.

    The second problem was team management. Initially the founders thought that the more the number of people in the team, the more tasks they will be able to complete. But gradually they realized the it is possible to complete tasks more efficiently with fewer employees when they are managed in teams correctly. Currently no more than five employees are there per team.

    The third main problem was trying to enter markets without local partners (local distributors). Later the founders were convinced that local partners are important for entering into new territories.

    The iDenfy team spent a lot of time on product development, but remarkably less on marketing and sales. After they got the product right, however the team comprehended that that marketing and sales are an essential part to reach out to the target customers.  

    Keeping the employees motivated is another challenge, and bonus system is the best solution to it, as said by iDenfy co-founder Domantas Ciulde      

    Also Read: Autosys – Helping Manufacturers become Smart Manufactures, by Offering Industrial Automation and Industrial Data Management Solutions.

    iDenfy – Advisors & Mentors

    iDenfy is being mentored by Startup Hub Poland accelerator. Piotr Ciżkowicz, Tomasz Ciżkowicz, Piotr Berta and Marius Parescius are the advisors of iDenfy.          

    iDenfy – Acquisitions & Mergers

    iDenfy Poland is iDenfy’s subsidiary company in Poland.

    iDenfy – Awards & Acheivements

    Following are some of the awards and recognition received by iDenfy –

    • 2018 Startup of Lithuania award
    • 2019 Startup of Kaunas city award
    • 2019 Startup of the Week in Lithuania
    • 2020 Fintech startup of the year
    • Shortlisted among the top 10 promising Lithuanian-based startups to watch in 2020
    • 2020 ISO 27001:2013 information security management system certification

    Also Read: Startup Founder’s Strategies On Keeping Data and Business Cyber Secured While Working From Home                      

    iDenfy – Growth & Future Plans

    iDenfy is operating worldwide. The company reported a user-base of  over 1000000, and revenue worth 500k+ EUR. The startup’s revenue grew by 332.25% from June 2019 to June 2020.

    iDenfy's revenue grew by 332.25% from June 2019-June 2020
    iDenfy’s revenue grew by 332.25% from June 2019-June 2020

    New contracts growth in last 12 months is 168%.

    iDenfy - Rate of growth of new contracts
    iDenfy – Rate of growth of new contracts

    Number of verification done by iDenfy has increased by 190% in the past 12 months (June 2019-June 2020)

    Number of Verification done by iDenfy has increased by 190%
    Number of Verification done by iDenfy has increased by 190%

    iDenfy team’s major future goals include-

    • Expansion to global markets
    • Increasing partnerships with legal and consulting companies
    • Development of new fraud prevention and detection systems
    • Improve user on boarding experience and success rate

    The company is planning to open a office in India soon.

    “We found a great guy Ripon Bownik who will operate and develop expansion in India. Ripon is planning to create a local team, open an office in Delhi. Ripon is currently working on software, and pricing models upgrade for the India market. He is also looking for team members who would connect with him for this project. Our current strategy is to find more partners in their local regions.” Domantas Ciulde  said about the expansion plans in India

    iDenfy – Offers / Coupon Code

    StartupTalky Readers can use the coupon code StartupTalky23112-idnf to avail attractive offers on iDenfy’s services

  • Grexter Living – Changing the way Youngsters Live

    When a student crosses the border of his domestic state into a foreign metropolitan city, he is nervous, curious, and anxious about how the new location and surroundings are gonna treat him. A young person often finds various ways to learn and grow from, many of them are harsh real-life situations. But his rented accommodation shouldn’t be one of them as well. Peaceful and friendly living space is what we all want and look for. But sadly, it isn’t always the case. Rude landlords, unaffordable PGs, restrictions, an inspection of locality, distance and so many more factors together give us a picture to make decisions upon. Here, Grexter comes to your solution.

    In the last decade, the definition of renting has significantly changed. Grexter Living was established by Pratul Gupta & Nikhil Dosi, with the simple idea of changing the way youngsters live in India. They aim to eliminate the key problems that plague the rental accommodation sphere by providing state-of-the-art, fully-managed, and affordable co-living spaces. Committed to revolutionizing the renting space, Grexter offers end-to-end housing solutions to students and working professionals in Bangalore.

    Get an Insight on Grexter Living Company Profile, Competitors, Business Model, Funding, Founders, Growth etc.,

    Company Highlights

    Startup Name Grexter Living
    Headquarter Bangalore
    Founder Name Pratul Gupta and Nikhil Dosi
    Sector Co-living
    Founding Year 2016
    Registered Entity Name Grexter Housing Solutions Private Limited

    About Grexter and how it works
    Founders of Grexter and Team
    How was Grexter Started
    Grexter – Launching
    Grexter – Name and Logo
    Grexter – Business Model
    Grexter – User Acquisition
    Grexter – Funding and Investors
    Grexter – Startup Challenges
    Grexter – Competitors
    Grexter – Funding and Investors
    Grexter – Future Plans
    Grexter – FAQs

    About Grexter and How it Works

    Grexter Living offers functional and built-to-suit urban studio rooms that provide all the necessary amenities and, at the same time, are aesthetically appealing. Catering primarily to salaried employees, fresh graduates, and techies in the age group of 18-30 years, the spaces they provide consist of a large common kitchen with another huge designated area that has lounges, gaming consoles, and home theaters.

    Grexter Living
    Grexter

    All you need to do is go to Company’s website and select the co-living space closest to your workplace or college. Once you have selected the space you can schedule a visit on a particular date and time. During this visit, someone from their team will show you the room as well as the common spaces on their property. If you like it then you can book the place. Once the booking is done, you just need to show up on the date of your move-in along with your luggage. Rest is taken care of by the team.

    Founders of Grexter

    Pratul Gupta and Nikhil Dosi are the co-founder of Grexter Living.

    Pratul and Nikhil befriended each other at a cultural event, and straightaway realized that they shared an inclination towards entrepreneurship.

    Pratul facilitates the growth of the business by shouldering the responsibility of business development and managing the entire product and strategy. A B.Tech graduate in Chemical Engineering from the esteemed IIT Madras, Pratul worked for nearly 4 years in investment banking with stints at Credit Suisse and Deutsche Bank after graduating in 2011. He then joined a venture capital fund called Acumen for a brief period.

    Equipped with the insights he gained throughout his professional sphere, he aims to make it the biggest provider of co-living spaces for youngsters across the top 8 tier I cities of India.

    Nikhil graduated in chemical engineering from  IIT Madras in 2013  and worked for Reliance before deciding that he had to reconnect with his friend and embark upon building a business.

    How was Grexter Started

    In the year 2015, Pratul was working with a venture capital fund called Acumen which is based out of Mumbai. During his stint there, he worked on an investment deal for a PG accommodation provider. While Working on that deal, Pratul studied the rental housing market of India in detail. This coupled with his own struggles of finding good accommodation in Mumbai made him realize that he is supposed to work on this and solve this problem, not only for his own self but for millions of Indian youngsters like him.

    Success Story of RentRoomi- Now Choose Your Room and Your Roommate too
    The urban population is growing exponentially. Indian urban population[https://www.investindia.gov.in/team-india-blogs/india-preparing-biggest-human-migration-planet] is expected to reach 600 million by 2030. As per the United Nations WorldCities Report 2016, around 9.6 million people will move …
    StartupTalkyChayanika Goswami

    Grexter – Launching

    Grexter Living
    Grexter bangalore

    Grexter decided to operate from Bangalore as the city has a very cosmopolitan nature. With rapid urbanization and an increase in population, it is amongst the fastest-growing cities in India. Every year, lakhs of young adults migrate to Bangalore for better career prospects. Unfortunately, a majority of them are forced to stay in cramped PGs without having access to basic facilities. Grexter wanted to address these issues by providing them with affordable yet quality co-living spaces at prime locations. For company, marketing was never a priority, they focused on making a product that speaks for itself.

    Co-Living – Market and Industry Details

    India’s co-living segment has huge growth potential. According to the latest projections by RedSeer Consulting, the domestic co-living market will be worth more than 2 billion USD by 2022. The number indicates the increasing demand for tech-enabled co-living facilities in the country. According to a survey, over 50 percent people in the age group of 18-35 years are willing to rent co-living spaces and pay up to Rs 15,000 a month in top Indian cities including Delhi NCR, Mumbai, and Bengaluru. Although the concept of co-living is more popular in the metro cities, it has started to catch up with the residents of tier II and tier III cities as well.

    The term Grex is derived from the Latin noun ‘grex’ meaning ‘flock’. The co-living company builds inclusive surroundings for youngsters who come together to live with them, their community symbolizes the flock that sticks together no matter what. Grexter is a representative of the flock it belongs to. They added the word ‘living’ to Grexter to explain their offering better – living spaces for the young.

    grexer living

    Company’s logo has 3 circles – the smallest one on the outside represents the tenant, the bigger inclusive one represents the surrounding, which the tenant is just about to enter, while the center circle represents his private zone which is his own personal space amidst the larger community. The whole combination also looks like a “G” representing Grexter.

    Grexter – Business Model and Revenue Model

    Grexter works on operator model in which they sign buildings with minimum 100 beds capacity by entering into a long-term lease with the owner of the property. They promise a minimum rental plus a revenue share with the owner. After adding operating cost and margins they rent these beds to the end-user at a competitive market price.

    Grexter – User Acquisition and Growth

    Grexter not just provide a place to live but each one of their building is designed to connect and inspire people. Their living spaces foster human connection and enable people to lead more fulfilling lives. From common areas and designated game zones consisting of the foosball table, table tennis table to weekly events such as Karaoke night, poetry & storytelling night, Yoga sessions and much more, the co-living startup try their best to keep the tenants entertained by giving them a chance to socialize and forge connections. The cultural activities and events are ever-changing and bespoke to each location. That’s what differentiates Grexter Living from other co-living spaces and has worked from the very start to attract people.

    It currently operates in 21+ Locations across Bangalore has 2200+ beds and 3000 beds in the upcoming 6 months. Their Current Annual Revenue rate is of INR 19.2 crores and an occupancy of 95% at mature locations.

    Grexter Living Acquihired i2Stay. It will expand the scale of operations of the combined entity and also enable it to move into new cities. i2Stay provides affordable accommodation targeted at working professionals. As part of this deal, Rajasekhar Gowrineni, CEO of i2stay, joined the team as the Managing Partner for South India.

    “We are extremely happy to welcome Rajasekhar on-board. Rajasekhar has been a pioneer in space-saving concepts, and through this partnership, we will be able to leverage his expertise and years of experience. We are already working on some really innovative co-living design ideas and hope to bring them to life very soon” Said Pratul Gupta, Co-Founder, Grexter Living.

    NestAway Success Story – Taking Home Rental Services to the Next Level!
    Home rental has been a pretty rigid segment, particularly in India. Home ownershave qualms about hiring tenants and its not a smooth sail for the lattereither. Unrealistic advance deposit demands, lack of proper amenities andfacilities, and turbulent rental agreement fiasco are just some of the p…
    StartupTalkyShubham Kumar

    Grexter – Funding and Investors

    Grexter Living had raised a Pre-Series A investment worth $1.5 million (INR 10.6 Cr) from Venture Catalysts earlier this year.

    This funding helped us to scale up our operations and strengthen the underlying technological framework.

    Key Investors include  – Apoorva Ranjan Sharma (Founder, Venture Catalysts First Investor in OYO), Anuj Munot (Director, Kalpataru Group), Abhishek Bhatewara (Director, Rohan Builders), Naveen Garg (Ex – B2B head, PNB Housing), Anuj Golecha (Samyakth Group) and Siddharth Kothari (Om Group)

    Grexter – Startup Challenges

    The most challenging part for this co-living startup was to find a good quality supply i.e. properties. To overcome this, the company has partnered with various real estate developers. They also have some of the top developers of the country as their investors. It has created a think tank within the company which is helping them acquire the best properties in the most prime areas of the country.

    Grexter – Competitors

    StayAbode, Stanza Living, Colive, NestAway, Zolo, Coho, OYO Life are some of it’s competitors in the industry. What makes Grexter Living different is the fact that it endeavors to create true co-living communities by charging all-inclusive rent for studio rooms that are new-age and transparent in resident policies.

    There are quite a lot of competitors in the market for Co-living spaces but the aspect of affordability is one of the key USPs of Grexter Living. The rent for a double-sharing room starts at INR 9,000, where single room rents start from INR 16,000 (including utility charges and maintenance). They see co-living as a platform for people’s life for becoming the best self by being part of something bigger. For sharing space, skills, resources and dreams with other inspiring and creative people. For living a life on purpose.

    Grexter – Future Plans

    Grexter plans to increase their citywide footprint to 5,000 beds by the end of 2019. They are also looking to expand their operations into Pune and Hyderabad in 2020, and have 20,000 beds in their inventory.

    Grexter – FAQs

    Who are the Founders of Grexter Living?

    Pratul Gupta and Nikhil Dosi founded Grexter Living in 2016.

    How much is Grexter Living Funding?

    Grexter Living raised a Pre-Series A investment worth $1.5 million (INR 10.6 Cr) from Venture Catalysts in 2019.

    Who are the Key Investors in Grexter Living?

    Apoorva Ranjan Sharma (Founder, Venture Catalysts First Investor in OYO), Anuj Munot (Director, Kalpataru Group), Abhishek Bhatewara (Director, Rohan Builders), Naveen Garg (Ex – B2B head, PNB Housing), Anuj Golecha (Samyakth Group) and Siddharth Kothari (Om Group).

    Who are the Top competitors of Grexter Living?

    StayAbode, Stanza Living, Colive, NestAway, Zolo, Coho, OYO Rooms are some of Grexter’s competitors in the industry.

  • Bride Brite – From Wedding Blues to Wedding Whites!

    Designed by an Ivy League trained dentist, Bride Brite is a teeth whitening kit with an LED-Mouthpiece. This at-home kit targets tough stains to whiten deeply while using red LED light to reduce sensitivity. The product guarantees wedding-white teeth for all brides on their big day. In the long term, the company wants people to feel and look their best for any special occasion.

    Bride Brite was started with a mission to create an effective, easy to use, and convenient teeth whitening solution for the busy bride-to-be. Read this article to know more about Bride Brite, products, founders, owners, logo, business model. funding and recognition.

    Bride Brite – Company Highlights

    Startup Name Bride Brite
    Headquarter Nashville, TN
    Sector Health & Beauty
    Founders Erica Halpern & Ryan Chaliff
    Founded 2020
    Legal Name Bride Brite LLC
    Website bridebrite.co
    Contact info@bridebrite.com

    Bride Brite – Target Market Size
    How was Bride Brite Started?
    Bride Brite – Product/Services
    Founders of Bride Brite and team
    Bride Brite – Name, Tagline, and Logo
    Bride Brite – Business Model and Revenue Model
    Bride Brite – Startup Launch
    Bride Brite – Funding and Investors
    Bride Brite – Recognition and Achievements

    Bride Brite – Target Market Size

    The wedding industry is $55 Billion. Specifically, there is a growth in the wedding prep industry with fitness, diet, and hair programs specifically for brides. After identifying a gap in the market for teeth whitening, the founders found an opportunity. Women of the age 18-35 are the leading demographic purchasing teeth whitening products and are also the most likely to be a bride.

    How was Bride Brite Started?

    The Bride Brite story started in March 2019.

    “The day I had been dreaming about for years finally happened. Ryan proposed, and I said “YES!” I knew that I wanted to feel and look my best for our wedding day”, recalls Erica Halpern, founder of Bride Brite.

    She found the right hair regimen, workout program, nutrition guide, and so much more. One thing she could not find was the perfect teeth whitening program. She was looking for an easy, effective, and affordable way to have Wedding White Teeth for their special day.

    Erica challenged Ryan (her fiancé and go to dental expert) to create the perfect solution for achieving Wedding White Teeth. He researched and discussed various formulations with the world’s leading experts on teeth whitening. Out of this research, the Bride Brite Wedding White Teeth kit was born.

    Bride Brite – Product/Services

    Bride Brite’s superior Wedding White Teeth Kit uses dual-light technology inside of a comfortable mouthpiece to unlock the user’s most dazzling smile. The kit does more than whiten teeth! A blue LED light in the mouthpiece accelerates the whitening process, while a red LED light reduces sensitivity and improves overall gum health. Users can turn on both lights to combine the benefits of accelerated whitening and valuable gum support.

    Bride Brite Kit
    Bride Brite Kit

    Ryan researched the optimal ingredients to provide safe and effective whitening. He also reached out to many colleagues and experts in the field of teeth whitening. The formula and ingredient breakdown are unique to Bride Brite, and the founders believe that they have designed the best possible solution.

    Bride Brite Kit
    Bride Brite Kit

    We know sensitivity is an issue. Unlike whitening strips, Bride Brite’s whitening serum contains desensitizing ingredients to help prevent any sensitivity issues. The kit also includes an additional desensitizing-only pen that can be applied to those who are likely to experience sensitivity.

    Founders of Bride Brite and team

    Bride Brite is founded by Erica Halpern and Ryan Chaliff in 2020.

    Founders of Bride Brite
    Founders of Bride Brite

    Ryan is a dentist, so he’s an expert on all things dental. The other half (Erica) is an occupational therapist and expert on all things bridal. They are learning as they go and splitting up the work evenly.

    The founders shot around a lot of different names, and Bride Brite stuck. Once they said it, they felt it captured what we created.

    Bride Brite Logo
    Bride Brite Logo

    Bride Brite – Startup Launch

    “Thanks to our niche, we let our audience guide us. We are currently targeting influencers, media, and ads on Instagram, Facebook, and Pinterest because we know this is where our audience is”, says Ryan Chaliff, owner of Bride Brite.

    It’s been just a month, so the startup is experimenting with various strategies. The team has already gotten lots of requests to participate in an affiliate or referral campaign and see this as a great avenue for the audience.

    Bride Brite – Funding and Investors

    The company is completely bootstrapped and have not raised any external funding so far.

    Bride Brite – Recognition and Achievements

    Bride Brite has been featured as #1 Product of the day on Product Hunt.

    BONUS: Use can use the coupon code ‘Startup’ for 40% off on Bride Brite products.

  • Brains On Walls – Adds Life to Your Walls with Smart Designs and Customized Wall Decors

    “Have you ever noticed how some rooms exude a certain energy, warmth, and a harmony of spirit? If you have, then you have experienced the language of the home. A language softly spoken, and universally understood” . These lines said by award-winning interior designer, speaker, author and philanthropist Charlotte Moss are indeed very true. There are many studies that have shown that the interiors of our homes and workplaces have much more to do with our mood, energy levels and productivity than we realize.

    Colors, designs and writings around your surroundings leave an impression on you. It gets
    reflected in your behavior, mood and attitude. As we stay surrounded by the walls, the
    patterns, decoration, accessories around them knowingly or unknowingly affect the way we feel in a space. ‘Brains on Walls‘, a Delhi based startup is one such initiative that curates those smart walls for that friendly environment where one can be mindful.

    Brains On Walls Highlights

    Startup Name Brains on Walls
    Headquarter Delhi
    Founder Nitin Wadhwa
    Sector Wall Decor
    Founded 2019
    Parent Organization Brains on Brands
    Website www.brainsonwalls.com

    About Brains On Walls
    Brains On Walls – Founder & Team
    The Idea Behind Starting Brains On Walls
    Brains On Walls – Name, Tagline & Logo
    Brains On Walls – Marketing Strategies
    Brains On Walls – Challenges
    Brains On Walls – Growth

    About Brains On Walls

    Brains on Walls (BOW) is a lifestyle decor brand, providing customized solutions for your
    surroundings. The start-up specializes in wall decor, and offers beautiful and customized
    wall decor and 3D installations that adds life to your space be it your home, cafe, your
    favourite corner, an office cabin or to the recreational space.

    Brains On Walls offers many beautiful designs to choose from, or get a customized wall decor
    Brains On Walls offers many beautiful designs to choose from, or get a customized wall decor

    Brains on Walls’ USP is that it not only provides the customers value for money, but their
    expert team of designers ensure that the  clients’ needs and aspirations are taken care of
    while designing the walls. They focus on offering mindful essentials for your walls, and thus create a positive and healthy surrounding.

    To get your wall designed through Brains On Walls, you just need to share the pictures and
    the size of the wall you want to get decorated with the Brains On Walls team. Their team of designers calls you to understand you and your requirements.The mood board is shared
    with you as per your need and once the design is made per your choice, their team installs
    the wall design for you.

    We at Brains On Walls believe that our surroundings play an important role in our mental wellbeing. We firmly believe- What you see, you become. The BOW team aspires to spread the concept of Mindful living. An ambient place to feel good and be excited.

    Brains On Walls' Wall Decor adds life to your interiors.

    Brains On Walls parent company is Brains on Brands. Brains On Brands operates in a
    number of niche ranging from event management, content creation, AV Production and
    sports management apart from the wall decor business.

    Brains On Wall's 3D Installations

    Brains On Walls – Founder & Team

    Nitin Wadhwa is the founder of Brains on Walls. The other key members of the team includes Neetu Kakkar, Deepak Kukreja, Atul Singh, Arun Aggarwal and Prakash Mishra.

    The startup also has an array of artists on board to provide the best of solutions to its clients.

    The Idea Behind Starting Brains On Walls

    Coming from the experiential background which means tough and busy routine (having
    understood that People spend 3/4th of their day within walls, be it their home, Place of work, Gym, Cafeterias, Shops, Clubs, Schools etc;… So it’s imperative that the walls are inviting, engrossing, motivating, inspiring and uplifting always…), we felt the need to bridge this gap of feeling good and living a life. We started talking about and did some initial industry research. We felt the need to step in and provide the customized solutions for every wall which surrounds us. Well, what you see you become.

    Brains On Walls offers many beautiful designs to choose from, or get a customized wall

    “BOW is a sister association of our experiential source, Brains On Brands. The name has been inspired from the same. We bring mind, soul and brain together” – quotes the Brains On Walls team explaining the idea behind the name.

    Brains On Walls’ logo highlights ‘on’ which reflects that the team is always on for creativity, new thoughts etc.

    Brains On Wall’s tagline reads, ‘ what you see, you become‘

    Brains On Walls – Marketing Strategies

    Apart from word of mouth publicity, digital marketing and social media marketing has helped the startup to attract new customers.

    Brains On Walls – Challenges

    Most people in India are aware of only wall paints and wallpapers when it comes to wall decoration. In this situation, making people attracted towards customized wall decoration is a challenge for the team.

    As a consumer, people are stuck on the cliché wall paints and wallpapers. We believe these are bygones- elements of the past. It took us time to break this thought process (we still are in process!). Letting people know that the walls can be customized and walls play an important role in the mindful and healthy living is quite a journey.

    Brains On Walls – Growth

    Within a year of its inception, Brains On Walls has created a strong network and is currently functional pan India. The startup has successfully created a good customer base, serving both B2B and B2C clients and has received great customer feedback. With its team of experienced designers, Brains On Walls is all set to add that magic touch to your boring walls!

  • Kdan Mobile – SaaS Products to Increase Your Productivity and Creativity at Work

    SaaS Industry is growing like never before. As per Gartner reports, valuation of SaaS market worldwide is expected to grow to $104.7 billion in 2020. SaaS companies have come up with innovative products that has helped businesses and individuals be more productive at work. Taiwan based Kdan Mobile is one such innovative SaaS startup that offers a plethora of SaaS based products for individuals and businesses that can help you coordinate  with your team, do creative animations, sign documents digitally and more. We interviewed Kdan Mobile founder Kenny Su to know about the story behind the startup and the services it has to offer.

    Kdan Mobile Highlights

    Startup Name Kdan Mobile
    Headquarter Tainan, Taiwan
    Founder Kenny Su
    Sector SaaS
    Founded 2009
    Parent Organization Kdan Mobile Software Ltd.
    Website kdanmobile.com

    About Kdan Mobile
    Kdan Mobile – Founders & Team
    The Idea Behind Starting Kdan Mobile
    Core Beliefs of the Kdan Mobile Team
    Kdan Mobile – Tagline & Logo
    Kdan Mobile – Business Model & Revenue Model
    Kdan Mobile – Funding & Investors
    Kdan Mobile – Marketing Strategies
    Kdan Mobile – Awards & Recognitions
    Kdan Mobile – Growth & Future Plans

    About Kdan Mobile

    Kdan Mobile was founded in 2009 with the vision to help individuals and enterprises to capitalize on the opportunity technology creates. The company offers a range of productivity and creativity solutions that empower the modern individual and enterprise to compete in an increasingly global arena. Also, Kdan Mobile’s solutions can be accessed from any device so that you enjoy the freedom to work from anywhere you like. Headquartered in Taiwan, Kdan Mobile is currently operating in Taiwan, the U.S., China, and Japan.

    There are four main solutions being provided by Kdan Mobile, which are available for both individuals and Businesses.

    ● Document 365 – iOS, Mac, Android, Windows 10 – It is one  of the best PDF Reader for viewing, signing, and editing PDF documents. Document 365 comes with many features. It lets you share and receive documents, store documents on Kdan cloud, scan documents, send faxes online and do much more from any device.

    ● Creativity 365 – iOS, Mac, Android, Windows 10 – Creativity 365 is a comprehensive, cross-device content creation service aimed at improving productivity and enhancing collaboration. The Creativity 365 suite contains 5 apps viz Animation Desk , Write-on Video, NoteLedge, Markup, and Pocket Scanner that not only lets you create great content, but also lets you collaborate with your team and store your work with Kdan Cloud.

    ● DottedSign – iOS, Android, Web – Kdan mobile has pioneered in e-signing on mobile devices. DottedSign promises you the workplace mobility with an efficient and paperless solution. DottedSign is a great product that lets you import documents form your devices’ photo gallery, mail, cloud etc, assign the document to the signers and also get notified when the signatures of the required parties are done on the document.

    ● Kdan Cloud – iOS, Web – Kdan Cloud not only enhances your experience in Creativity 365 and Document 365 suites, it also serves as a stand-alone cloud solution. Manage and organize your personal or shared files, and access them in Kdan Cloud anytime from anywhere.

    Kdan Mobile – Founders & Team

    Kenny Su is the founder and CEO of Kdan Mobile. Prior to starting Kdan mobile, Kenny Su was working as a software engineer and project lead at Industrial Technology Research Institute (ITRI), which is one of the world’s leading technology R&D institutions.

    The co-founders of Kdan Mobile are-
    Erwin Lin, Vice President of Engineering
    Chun-Chun, Su, Vice President of Innovation & Design
    Wei-Chung Wang, Vice President of Global Marketing & Strategy

    The company currently has 150 employees. Speaking about Kdan Mobile’s work culture, CEO Kenny Su says,

    “We emphasize teamwork at Kdan Mobile. Startups constantly face market changes at different stages, so the responsibilities of your engineering and marketing teams evolve fast. Teams that are flexible and willing to take on new challenges are critical to startup success. We encourage internal training, brainstorming and team building activities. We are also open to make connections with other startups to exchange ideas.”

    The Idea Behind Starting Kdan Mobile

    While working with ITRI, Kenny participated in JSR291 on behalf of ITRI to help make international software specifications. Seeing that the software industry overseas has been expanding rapidly, he started to realize that the software industry in Taiwan was not on the same level, and being a software expert Kenny felt that he could make a difference to it.

    When App Store changed its business model and industrial structure, which allows software engineers from around the world to freely develop all kinds of mobile applications and have them go on the market, Kenny was all set to grab the opportunity. He had his very first app- PDF Reader launch on App Store, and found that the app had been generating steady revenue. Combined with all the positive numbers from data analysis, Kenny saw this huge opportunity that there’s a growth of mobile office demand. Therefore, he decided to start this business ‘Kdan Mobile’ with his business partners Erwin Lin, Chun-Chun Su and Wei-Chung Wang who are from engineering, designing and marketing backgrounds.

    Core Beliefs of the Kdan Mobile Team

    1. Passion: Instilling passion from concept to the end-user
    2. Reliability: To be reliable in every aspect of our business
    3. Open Communication: To build bonds with teamwork and open communication
    4. Engaging: To engage customers through products and a brand that they can be confident in
    5. Empowerment: To empower the team to fulfill their full potential
    6. Kaizen: To embody a culture of continuous improvement

    Kdan Mobile’s tagline, “Your Workforce, Synchronized,” expresses the company’s commitment to helping individuals and enterprises leverage their productivity and improve communication among teams. Kdan’s services empower users to effectively manage the massive amount of content and information they encounter on their desktop or smart devices. Generate multimedia content, share ideas, and collaborate with Kdan Mobile’s digital productivity and creativity solutions.

    The logo of Kdan Mobile ‘The Tangram’ is inspired by the ancient Chinese invention, the tangram (七巧板), which represents the diversity of creation. The tangram, meaning ‘seven boards of skills’ in Chinese, consists of seven simple boards of different shapes and sizes, but together they can form thousands of shapes and designs. The individual pieces symbolize Kdan Mobile’s products, and together as a whole the products and services can create endless creative possibilities. The concept of tangram reflects how Kdan Mobile provides the basic building blocks for users to utilize their imagination and creativity to re-create original and unique masterpieces.

    Kdan Mobile Logo
    Kdan Mobile Logo

    Kdan Mobile – Business Model & Revenue Model

    Kdan Mobile’s source of revenue includes the subscription fee paid by users. The company offers the following three subscription plans–

    • Individual subscription plans: targeting professionals, designers, teachers and students. US$60/user/year.
    • Volume purchase plans for educational institutions and SMEs: approximately US$6000/organization/year based on the number of the licenses.
    • SDK/API integration for enterprise: US$15,000/organization/year based on the customization demand.

    Regarding Kdan Mobile’s business model, the company started off as a B2C company, and extended its services to the B2B segment as well 3 year back (in 2017). In the B2B segment, Kdan provides cloud-based services for small- to medium-size enterprises and licenses customized APIs (application programming interfaces) or SDKs (software development kits) to large-size ones for them to introduce Kdan-developed software to their internal operational processes.

    “Kdan was first running a B2C operation. We received quite an amount of mass purchase orders from enterprises. When the B2C market started to get saturated, we thought switching from B2C to B2B model might be a good idea since we met lots of customized needs and also adopted API integration during the B2B transition and we soon realized that this market potential is huge for us. Compared with B2C, B2B marketing takes a much longer time, but many enterprise users usually stick to original suppliers” says the  Kdan Mobile CEO about the company’s transition from b2b to b2c model.

    Kdan Mobile – Funding & Investors

    Kdan Mobile raised Series A funding in 2018.

    Date Stage Amount Investors
    17th April,2018 Series A $5 Million W.I. Harper Group, Darwin Venture Management and Accord Ventures

    Kdan Mobile – Marketing Strategies

    The Kdan Mobile team has been utilizing content marketing to acquire new customers including blogs, social media, app reviews and press releases. The company also launches campaigns like Cyber Monday and Back to School sale from time to time.

    Besides, Kdan Mobile has established a member center to connect with the users and send e-letters and push notifications to engage with them. The company also does referral marketing, and gives referral awards to the users that really help increase user base. The company boasts of a global and talented team that provides local services online and offline.

    Kdan Mobile – Awards & Recognitions

    10 Best Software Companies 2018 awarded by Silicon Review

    Kdan Mobile – Growth & Future Plans

    Kdan Mobile reports 200 million downloads, and has over 8 million active members worldwide.

    With business beginning from the Asia market, Kdan Mobile aims to become the first Taiwan-based global SaaS company. The company plans to tap the Singapore market as a stepping stone into the Southeast Asia market.

    Kdan Mobile - User Base
    Kdan Mobile – User Base

    Global demand for apps from individual and enterprise users is expected to double every 3-5 years along with fast growing digital transformation, and therefore Kdan expects substantial growth in revenues over the next 3-5 years.

    In the near future, Kdan aims to enhance brand reliability, finish series B funding and partners with global companies. While US-based SaaS brands will remain leaders in terms of global market share, Kdan is confident of reaching larger market shares in Taiwan, Singapore, Japan and other Asian countries.

  • MeVero – A Digital Buddy to find your Passion and Purpose of Life!

    Not many people realize they have completely transformed their lives as they grow, leaving behind the happiness of pursuing their passion. The competitive and fast-paced life leaves limited time to perform chores of routine life and spare no time and resources for your passion which was once your key task of the day. This is a common problem for most people in today’s world.

    While many try to manage their time to reconnect with the long-lost passion, they don’t get motivated due to limited knowledge and failure to connect with people with a similar passion. But this is where you need a platform like MeVero which can help you discover the real you.

    MeVero enables an user to effectively pursue his/her passion. It offers a host of Services, Applications & Tools which the user can use to pursue the area of passion.

    MeVero – Company Highlights

    Startup Name MeVero
    Headquarter Palo Alto, California
    Sector EdTech
    Founders Kaushik Banerjee, Aritra Sarkar & Dipankar Ganguly
    Founded October 2018
    Parent Organization Wedoria Technologies
    Website mevero.com

    About MeVero and How it Works
    MeVero – Product/Services
    MeVero – Target Market Size
    Founders of MeVero and team
    How was MeVero Started?
    MeVero – Name, Tagline, and Logo
    MeVero – Business Model and Revenue Model
    MeVero – Competitors
    MeVero – Growth
    MeVero – Future Plans

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    About MeVero and How it Works

    MeVero is the first global digital platform to offer Social + Knowledge + Services for the pursuit of passion. The platform has been completely built out of Kolkata, India. MeVero is probably the first Social media platform to be built from India. It connects its users to people of similar passion, so that strangers across the world can discuss, collaborate, create projects, and help each other pursue their passion. Following the belief, ‘happiness follows when you do what you truly love‘, the founders conceptualized MeVero – a Happiness Tech Platform.

    MeVero is India’s first AI-powered platform of applications and tools for the effective pursuit of happiness. It enables people to pursue their life purpose(s) whereby they can learn, create, network, collaborate and join constructive communities based on common goals, undertake and showcase projects and finally monetize their skills. To define it better, MeVero is:

    • Socially Enabled Pursuit of Passion – connect people of similar passion around the world,
    • Personalized Knowledge – intelligent curation and personalization of knowledge around the area of passion,
    • Aggregation of Services for Pursuit of Passion – various tools & services for supporting the efficient pursuit of any passion.

    MeVero – Product/Services

    Understanding the need of millennials, MeVero offers the following services:

    • Life Navigators: Certified Life Coaches on the platform whom you can consult for understanding how to effectively pursue your passion. The first of its kind in the world.
    • Creation Tools: Online creation tools through which you can use to create and edit video, audio, image, photos, documents, spreadsheets, presentations.
    • Courses: A host of courses and programs in your passion offered in association with credible global e-learning platforms.
    • Learning Gallery: A pool of books, case studies, audio dramas, audiobooks, motion comics all devoted to help you understand what barriers you are facing and find inspiration from people who had broken these barriers and pursued their passion successfully.

    They also offers content from specific Web resources for the content types, such as:

    All are curated intelligently and personalized around a user’s area of passion.

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    MeVero – Target Market Size

    As per an estimate, globally there are 220 million English speaking people on the Internet, who are unable to follow their passion effectively leading to disgruntlement and confusion. MeVero promises a 15 Minute of Happiness in the daily life of millennials, by personalizing their journey in every step of following their passion.

    Founders of MeVero and team

    Founders of MeVero are Aritra Sarkar, Dipankar Ganguly, and Kaushik Banerjee.

    Founders of MeVero
    Founders of MeVero

    Kaushik Banerjee – Kaushik is the Co-founder and CEO of MeVero Inc. and an alumnus of Jadavpur University and IIM Lucknow. He spent 26 years in Marketing, Sales, Strategy and Profit Centre operations spanning across FMCG, Durables, Fashion, Telecom & Media. Kaushik was the Vice President & SBU Head of Anandabazar Patrika Group from April 2007 to September 2012. There he built the Digital Business from scratch and generated a revenue of USD 1 million in the first full year of operation.

    Aritra Sarkar – Aritra is the Co-founder of MeVero Inc who spent more than ten years working in the media in both the US and India—where he handled corporate strategy, business development, and integrated marketing for two multi-media conglomerates.

    Dipankar Ganguly – Co-Founder & CTO, Dipankar has over 25 years of global IT experience having served in different technology leadership roles at companies such as IBM, iGate, Tata Unisys, etc.

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    How was MeVero Started?

    Both, Co-founders of MeVero, Kaushik and Aritra, had a long run in the Corporate world before commencing MeVero. Both were disillusioned with the pandemic of employee dissatisfaction rampant across all companies. They realized the potential and need for a global community of people pursuing their passion that will connect its users to people of similar passion, so that strangers across the world can discuss, collaborate, create projects and help each other pursue their individual passion.

    Aritra set up his first tech venture, Wedoria Technologies in 2012, with a mission to help every human being find their purpose in life. In 2018, along with Kaushik, he started his second entrepreneurial venture, MeVero, to focus his efforts on enabling the pursuit of passions.

    MeVero logo
    MeVero logo

    MeVero’s tagline is “Find & Follow Your Passion in Life. Set Goals”.

    MeVero – Business Model and Revenue Model

    The business model of MeVero consists of:

    1. Online Advertisement – Native Ads in the App via Facebook Audience Network to generate revenue through Ad impressions.
    2. Cloud storage subscription – 500 MB Free for lifetime and plans starting $1/month after that.
    3. Tool package subscription – Creative tool packages like Rich Text Editor, Photo Editor, Video Editor, etc. starting $1.5/month.
    4. Commission on Life Navigation session booking – 25% commission on session booking amount (minimum $10/hour can be set as session fees by Life Coaches on MeVero).
    5. Premium subscription – Users receive a completely Ad-Free Experience and a Daily Personalized Passion Digest Newsletter curated and delivered to their inbox, starting $1/month.

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    MeVero – Competitors

    It is the first platform which tries to address the entire problem, so it has no competitors currently.

    MeVero – Growth

    MeVero launched its beta version product in October 2018 and today it has 100K+ Registered Users across 221 countries. The platform has recorded 200K+ App Downloads, 5K+ Content Downloads, 90K+ Veda Chats, 1K+ Firesides Created and 10K+ Goals Set. The company has lately launched MeVero 2.0 with enhanced features and a user-friendly website.

    MeVero – Future Plans

    Currently, MeVero Inc. is looking to raise capital to fund its technical development and user acquisition, and scale to 5 million users by June 2021.

  • Droice Labs – Harnessing AI to Deliver Data-Driven Personalized Medicine!

    Healthcare deeply and meaningfully impacts every single person on earth. Droice Labs was started with a belief that they can make healthcare sector better, a lot better, by empowering decisions based on data, and that AI is a tool that can empower doctors to provide higher quality care.  

    Droice Labs’ technology leverages a combination of the latest medical research and learning algorithms to offer doctors with critical real-time data to make the right decision, enabling doctors to improve patient outcomes and streamline patient flow through health systems. Read this article to know about Droice Labs, products/services, founders & team, and achievements.

    Droice Labs – Company Highlights

    Startup Name Droice Labs
    Headquarter New York
    Sector Healthcare
    Founders Mayur Saxena, Ashanideepta Bhattacharya, Tasha Nagamine, Harshit Saxena, Aleksandr Makarov, Dr. John Kahoun
    Founded 2016
    Parent Organization Droice INC
    Website droicelabs.com
    Contact hello@droicelabs.com

    About Droice Labs and How it Works
    Droice Labs – Target Market Size
    Droice Labs – Product/Services
    Founders of Droice Labs and team
    Droice Labs – Recognition and Achievements
    Droice Labs – Future Plans

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    About Droice Labs and How it Works

    Droice Labs is an AI company specializing in understanding real-world clinical data to solve problems across the healthcare system. Its solutions provide answers to the key questions that healthcare entities have, helping them to make optimal decisions and to better understand diseases and the patients they affect.

    The company uses the latest advances in machine learning and analytics to build products that streamline clinical workflow and help doctors make the best decisions in the toughest of circumstances, faster. Their versatile AI pipeline can be integrated with a large range of healthcare data sources such as Electronic Medical Record systems. These products affect millions of clinical decisions every day and have touched the lives of millions of patients.

    Droice Labs Logo
    Droice Labs Logo

    “We use this technology to help payers, providers, and hospital finance teams to fill documentation correctly, capture missed revenue, and fill care gaps. With our deep patient and disease understanding engine, we also help payers detect over-billing, design better plans and prioritize the right interventions to cover”, said Mayur Saxena, CEO of Droice Labs.

    The company’s multidisciplinary team of doctors, data scientists, engineers, researchers, and security experts is passionate about transforming healthcare by empowering data-driven healthcare decisions. They have a very open environment where people are encouraged to share new ideas. The team is intelligent, curious, ambitious, imaginative, and passionate about technology.

    Droice Labs – Target Market Size

    The company’s target is the global healthcare market. Currently, it is active in the US & Europe where the total market size for the values it creates for healthcare systems is approximately $20B and growing.

    The company’s offerings also cater to R&D and Medical Affairs departments within life sciences companies in the area of Real World Evidence studies and intelligence, and the total current market size for these services is over $100B globally.

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    Droice Labs – Product/Services

    Droice Labs’ flagship product, Droice Hawk is an AI-based platform that helps doctors, hospitals, life sciences, and payers make more informed decisions and improve outcomes. The core of Hawk technology is the company’s medical language understanding engine Flamingo, which is trained on billions of diverse clinical notes.

    Flamingo can find meaning in free form medical text in multiple languages including English, French, German, and Russian, and can easily incorporate new languages. This technology is used alongside other states of the art machine learning methods to deliver unprecedented real-time insights and action plans at both population and individual patient levels.

    Hawk can sift through both structured and free form data from disparate patient data sources like electronic medical records, lab systems, claims databases, and pharmacy systems to generate high-resolution snapshots of patients. These insights delivered by Hawk help key stakeholders in the healthcare space to make better healthcare decisions for all:

    1. Hospitals gain revenue in risk-sharing contracts and provide better, more efficient care.
    2. Payers can detect overbilling, design better plans, and prioritize the right interventions to cover.
    3. Life sciences companies can identify populations and cohorts for driving real-world evidence on certain conditions and therapies, understand the market better, and conduct high-impact research.

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    Founders of Droice Labs and team

    Droice Labs was founded by Mayur Saxena, Ashanideepta Bhattacharya, Tasha Nagamine, Harshit Saxena, Aleksandr Makarov, and Dr. John Kahoun.

    The team of Droice Labs is composed of people with world-level expertise in Healthcare Business, Medicine, Artificial Intelligence, Natural Language Understanding, and Life Sciences data-driven research.

    Mayur Saxena, Ph.D. | CEO: Mayur has been part of several high growth startups. He has spent the last decade in healthcare data strategy and precision medicine. He is the Cofounder of Ardent Cell Technologies, a cell therapeutics company in the diabetes space, where the technology is undergoing human clinical trials.

    Co-founder and CEO of Droice Labs
    Mayur Saxena

    Previously, Mayur worked with some of the largest management consulting firms designing a strategy for artificial intelligence-based healthcare offerings. He currently advises several companies on AI strategy and the “data play”.

    Tasha Nagamine, MS | Data science: Tasha specializes in a special domain of AI — biologically inspired neural networks. As part of her Ph.D. work at Columbia University, she developed cutting-edge technologies to elucidate the reasoning behind neural network-based predictions.

    Co-founder and Chief AI Officer
    Tasha Nagamine

    At Droice, Tasha leads the AI team to develop state of the art technology that understands a doctor’s thought process through natural language understanding.

    Harshit Saxena, MS | Engineering: Harshit manages the integration of cutting-edge AI solutions in large healthcare enterprises. Previously, he led product integration and development teams at GE and Oracle.

    Co-founder and COO
    Harshit Saxena

    He studied machine learning in his MS at Columbia University and worked alongside industry and academia on computer vision technologies for autonomous vehicles and other automatic AR, 3D mapping applications.

    Ashanideepta Bhattacharya, MS | Engineering: Deep is a Certified Ethical Hacker and a Cybersecurity Master’s graduate from New York University who has prior experience in penetration testing, incident response, technical investigations, business continuity, and disaster recovery.

    Co-founder and Chief Information Security Officer
    Deep Bhattacharya

    As CISO, his mission includes creating a “risk aware” culture that places a high value on securing and protecting the information entrusted to Droice.

    Alekandr Makarov, MS | Business development: He completed his masters in Data Science from Columbia University. Before joining Columbia for his Masters, Alex was the Head of Business Intelligence for FoodPanda HK, a Hong Kong-based part of a global mobile-based food delivery company.

    Co-founder and CBDO
    Aleksandr Makarov

    He has also been heavily involved in several projects at IBM in Moscow around big data analytics and machine learning.

    Dr. John Kahoun, MD | Clinical: He is a founding partner of one of the biggest urgent care chains in the United States (CityMD, acquired by Warburg Pincus for ~600 million USD). He received his medical degree from the University of Wisconsin School of Medicine and Public Health and has been in practice for more than 20 years.

    Co-founder and Chief Medical Technology Officer
    Dr. John Kahoun

    He helps Droice understand hospital systems and provide clinical insights that allow for the packaging of the powerful underlying technology to a format suitable for the end-users.

    Rourke M. Yeakley, MD | Head of Innovation: Dr. Rourke Yeakley is a Board Certified Emergency Medicine Physician for over 15 years and heads innovation at Droice Labs. He is the founder of Precision EM, dedicated to the development and application of precision medicine for emergency medical care.

    Dr. Yeakley is affiliated with St Luke’s Boise Medical Center where he is the Medical Director, Air since 2007, and at St Luke’s Meridian Medical Center. Dr. Yeakley is also the inventor of Avepax medical device for single-dose delivery of liquid medications, vaccines, and Nutritionals that are mixed at the point of care.

    Tadd Spering | Chief Business Officer: Tadd has held senior sales, management, and product development positions at HSBC and Catamaran, in addition to founding a web design company while earning his degree in International Business and Management at Dickinson College.

    Tadd’s varied skills have helped him build a world-class team at Stylinity while also serving as CEO and lead hardware engineer. Tadd has been featured in Forbes and as a panelist at PricewaterhouseCoopers.

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    Droice Labs – Recognition and Achievements

    The company has participated in multiple highly selective accelerators: Arkansas Healthtech, SAP.io Foundry, Philips Healthworks, NVIDIA Inception, IE Entrepreneurship Columbia, Almaworks, HITLAB Digital health breakthrough network.

    It has also won following awards: Rice Business Plan Competition, StartUp Exchange, Issue #32, Lee Kuan Yew Global Business Plan, GoTech GoGlobal Grand Prize, Innovation Time Awards (Best New Project in Medicine and Healthcare, Columbia Venture Competition, CVC Technology Challenge, Frenchfounders, HFMA virtual pitch, etc.

    Droice Labs – Future Plans

    Over the next 5 years, Droice Labs target to expand even further and be the biggest tech-enabled clinical research organisation in the world affecting hundreds of millions of patient lives every year.