Tag: 📄Company Profiles

  • Recooty- World’s Easiest Recruiting Software

    “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world,” says Steve Jobs, the CEO and co-founder of Apple. There is no denying the fact that the success of any company directly depends on the manpower it employs. Recruiting, as such is very crucial and also a tough job. To make the process of recruiting easy, many recruiting software are coming up in the market. However, not all of these software are easy to use and comprehensive. With the aim to fill this gap in the recruitment software market, Recooty, a Jabalpur based startup has come up with a software to simplify and automate the hiring process for startups and SMEs. StartupTalky interviewed Recooty’s co-founder Hardik Vishwakarma to understand more about this startup.

    Recooty – Company Highlights

    Startup Name Recooty
    Headquarter Jabalpur
    Founders Hardik Vishwakarma, Avdhesh Solanki & Darshna Bais
    Sector IT & HR
    Founded 2018

    Recooty – About and How it Works
    Global Recruitment Software Market
    Recooty – Founders and Team
    How was Recooty Started
    Recooty – Revenue Model
    Recooty – User Acquisition
    Recooty – Startup Challenges
    Recooty – Competitors
    Recooty – Advisors and Mentors
    Recooty – Awards & Recognitions
    Recooty – Future Plans
    Recooty – FAQs

    Recooty – About and How it Works

    Recooty is a recruitment software company that simplifies the process of hiring. Founded in 2018, Recooty is helping small & medium businesses in building their great teams. It envisions to make recruitment the easiest task for SMEs and is guided by the belief that every organization deserves a better team to achieve its goals.

    Recooty Logo

    Recooty is modern recruitment software for ambitious businesses to attract and engage great talents easily. It makes your company’s hiring process more efficient and simpler. This is how Recooty works

    Step-1: It lets you describe your awesome open position, & broadcasts that amazing role to the world’s topmost job advertisers, social channels & your careers page within a single submission.

    Step-2: Great candidates can see & apply from wherever they are, just sit back and enjoy new applicants.

    Step-3: Reviewing & shortlisting the best applicants is super easy from the dashboard.

    Step-4: Email and calendar integration takes the pain out of interview coordination.

    Step-5: Welcome your new awesome candidate to your amazing company.

    Also, it lets you create your own branded careers page with no coding required, that’s hosted free on Recooty. Having a career page helps a company attract more interested applicants for its openings.



    How AI Is Transforming HR Department?
    Human resources is no less than a building-block for organizations. A robust HRteam can take companies and organizations to the next level; at the same time, aweak one can spoil established companies. It is vital to nurture and improve thehuman resources department. After all, this service line r



    Global Recruitment Software Market

    According to Monster.com, the global employment website, $1,872 is spent on average by small businesses to hire someone new. According to SHRM, it takes 42 days on an average to fill a vacant position. Again 75% of hiring and talent managers use recruiting software and/or applicant tracking software when hiring as reported by Capterra.

    The global recruitment software market was valued at US$ 1753.2 Million in 2017 and is anticipated to expand at a CAGR of 7.4% and reach US$ 3095.8 Million by the end of 2025.


    Teleduce Success Story – Integrated Sales and Marketing Software
    Corefactors Startup Success StoryMarketing and sales are the lifelines of any business. Managing and convertingleads through appropriate campaigns and communications is equally important fora startup, an SME or an established large scale business. Various sales andmarketing automation tools are



    Recooty Founders and Team

    Hardik Vishwakarma, Avdhesh Solanki & Darshna Bais founded Recooty in 2018.

    Recooty Founders

    Hardik Vishwakarma is a graduate in computer science. He is associated with another startup VidTold, which creates powerful marketing videos for companies. Hardik was also a part of the founding team of Food o Clock, which he exited in 2016. Hardik loves numbers and focuses more on traction and business.

    Avdhesh Solanki, founded MotorBabu, a startup providing car and bike repair services and was also part of the founding team of Provanic, a startup related to information technology and services. Avdhesh exited Provanic in 2015. He also worked with EngineerBabu as CTO. Avdhesh is the master-chef of Recooty, a geek by nature and looks after the technical aspects.

    Darshna Bais is a B.tech by qualification. Emerging women entrepreneur Darshna ensures that’s the quality of the product is top-class. Prior to founding Recooty, she worked as a software tester in EngineerBabu.

    Recooty Team

    The other members of the team are–    

    Pavitra handles the coding part at Recooty. He is a graduate in computer science. The team calls him Newton, a Young-Turk with tremendous technical skills.

    Nayonika is the creative content writer. She is a B.tech in electrical engineering. She is known at Recooty as the Ink Magician. She writes what people love to read.

    Tanya Rajak handles the graphic designing section at Recooty. She curates designs that builds credibility and brand recognition. Tanya is a computer science graduate.

    Anupam Majumdar helps the company in creating powerful brand value and driving sales.


    14 Spokespersons Endorsing On How companies Are Keeping Up With Employee-Engagement And Well-Being Remotely
    Remote working and work-from-home is a convenient trend that’s gaining tractionsince the global pandemic has struck all our lives. Many tech companies likeadobe, and Facebook have gone WFH at least till June of 2021. Twitter and Squarehas announce Work From Home Forever Option. It’s high time f



    How was Recooty started

    The idea was born out of the personal inconveniences faced while hiring for an organization.

    “We were struggling to hire the perfect candidates for our previous organization, our mail-boxes were choked by tons of irrelevant applications from unqualified candidates. There was no simple solution which could manage applications and make our hiring process simpler. Our company needed simple yet effective recruitment solutions to accomplish our recruitment goals”  Hardik recollects.

    They tried many leading recruiting software which seemed useful at first glance but later they discovered that these software are not much helpful. Again, most of the recruiting software are either too complex or highly overpriced.

    So, finally they decided to build a simple tool which could manage applications, help in streamlining the company’s recruitment process and thus help in building a great team. Today Recooty is known as the World’s Easiest Recruiting Software.

    Recooty – Revenue Model

    Recooty’s revenue model is subscription based. There are monthly and annual plans that the recruiters can subscribe to. While the basic plan is free, the ‘Pro’ and ‘ultra’ plans come with subscription fees.

    Monthly Plan:

    Annual Plan:

    Features:

    Recooty - Plans and Features
    Recooty – prices and feature

    Recooty – User Acquisition

    The strategy to acquire the first 100 customers was pretty simple for Recooty. Being in the IT industry for more than 5 years, Recooty founders have a good network and support from their entrepreneur friends, which helped them in spreading the word on LinkedIn and other social channels. Apart from that, Recooty was launched on Product Hunt, Beta List and Beta Page which helped the startup in getting the initial traction.

    Recooty team has been following the 50%rule to run the business.  

    “Since launch, we have followed the 50% rule, that has helped us in acquiring 1000 customers globally within a year. We give 50% time on product development and 50% time on marketing and traction. This rule has tremendously helped us in understanding what people actually want and helped us in building a great recruiting product”  

    Recooty has partnered with the world’s top-most job boards to give enormous reach to the jobs posted by its clients using Recooty.  Recooty has partnered with Google For Jobs, Adzuna, CareerJet, Jora, Job Inventory, Job is Job and many more. That enables quick job posting to all the job boards within a single submission. Recooty also focused on platforms like Quora, Medium, HR blogs & Social networks, to reach out to its customers.

    Though the Recooty team focuses more on organic marketing, Quora Ads, Facebook remarketing and Google Adwords have also worked well for the company.

    Gartner Digital Markets recently evaluated over 320 Applicant Tracking System(ATS), and Recooty has emerged as a game changer this year, dominating the first position with 4.95 out of 5. This ranking has tremendously helped Recooty in building trust worldwide and acquiring new customers.

    Recooty – Startup Challenges

    Recooty started from Jabalpur, a tier 2 city which no one knows for IT. So, gaining trust from the clients & finding the best resources was an initial challenge for Recooty. Now, Recooty has collaborated with people and organizations from around the world, which has helped it develop a world-class product loved by its clients.

    Collaborations immensely worked for us, now we have people working for us in the US, UK, Germany & Mexico.


    8 Ways to Toggle SaaS Customer Retention
    Hello, entrepreneurs, today we are going to discuss the business operation andSaaS customer retention importance for the B2B SaaS companies. The B2B SaaScompanies are those who handle business to business operations. Like, theyprovide business to another business house, they won’t directly deal w



    Recooty – Competitors

    Workable and Breezy HR are some competitors of Recooty. Workable & Breezy HR have been into business for more than 5 years now. However, what makes Recooty unique is simplicity, UI & UX. Another USP of Recooty is that it has been recognized as the world’s easiest  recruiting software.Recooty has the quickest customer support, the average response time being just 10 seconds.

    Recooty – Advisors and Mentors

    The Advisors of Recooty are

    • Nemesh Singh, CEO & Founder at Appointy
    • Mayank Pratap, Co-founder at EngineerBabu
    • Christian Thaler-Wolski, B2B SaaS Startup & VC Fund Advisor  

    Recooty – Awards and Recognitions

    Gartner has rated Recooty as the #1 applicant tracking system in 2019.

    Recooty – Future Plans

    Recooty currently has over 4000 global customers. Till date, 9000+ jobs have been posted through Recooty and 25k+ applications have been received. In 2019, Recooty is focused on acquiring 10k customers. It is also working to build advanced recruitment features.    

    Our team is working hard to make the lives of every hiring team easier than ever.

    Recooty – FAQs

    What is Recooty?

    Recooty is one of The Best Applicant Tracking System & Recruiting Software. It envisions to make recruitment the easiest task for SMEs and is guided by the belief that every organization deserves a better team to achieve its goals.

    Who are the Founders of Recooty?

    Hardik Vishwakarma, Avdhesh Solanki & Darshna Bais founded Recooty in 2018.

    How does Recooty make money?

    Recooty’s revenue model is subscription based. There are monthly and annual plans that the recruiters can subscribe to. While the basic plan is free, the ‘Pro’ and ‘ultra’ plans come with subscription fees.

    Who are the Top Competitors of Recooty?

    Workable and Breezy HR are some of the Top competitors of Recooty

  • ekincare Success Story: AI-Based Integrated Health Benefits Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ekincare.

    Lives have become easier, safer and better with technology. Today every aspect of our lives is touched by technology and one of the most important sector which is affected by technology is the Healthcare sector. Health-tech companies are coming up with innovative concepts to improve healthcare services. ekincare, a  health-tech startup, is helping corporates take better care of their employee’s health.

    As of May 2020, ekincare  claims to have seen a 221% increase in online doctor consultations, and that 76% of doctor consults were non-COVID related.

    Read ahead to know more about ekincare Company Profile, Funding, Growth, History, Success Story, Founders, competitors etc.,

    ekincare – Company Highlights

    Startup Name ekincare
    HeadQuarters Hyderabad
    Founder Kiran Kalakuntla, Srikanth Samudrala
    Industry Healthcare
    Founded 2014
    Website ekincare.com
    Parent Organisation Aayuv Technologies Pvt Ltd

    ekincare – Covid19 Measures
    ekincare – About and How it Works
    ekincare – Vision and Mission
    ekincare – Market and Industry Details
    ekincare – Founders and Team
    How was ekincare Started
    ekincare – Startup Launch
    ekincare – Name and Logo
    ekincare – Funding and Investors
    ekincare – Acquisitions & Mergers
    ekincare – Growth
    ekincare – Startup Challenges
    ekincare – Competitors
    ekincare – Advisors and Mentors
    ekincare – Recognition and Achievements
    ekincare – Future Plans
    ekincare – FAQs


    HealthifyMe Success Story – Founders | Funding | Revenue | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Having a fit and healthy body is everyone’s dream, but it has somehow not beeneveryone’s cup of 



    ekincare – Covid19 Measures

    To fight COVID-19, ekincare is helping India Inc by offering free telemedicine services to employees of more than 600 companies and their dependents.

    It has also built a symptom checker for self-assessment, temperature tracking into the platform which enables employees and their dependents to check themselves for the coronavirus symptoms, seek doctor consults if at risk, followed by COVID-19 RT-PCR testing if required by ICMR approved network partners pan India.

    “We have added more than 50 corporates in just the last four months, with most of them opting for health benefits for the first time. From the client acquisition point of view, we had the best four months in the history of eKincare. We today are in 100 cities pan-India catering to over 200 companies serving 3.5 lakh lives.” Says Kiran Kalakuntla, Foudner ekincare

    ekincare – About and How it Works

    ekincare is a patent-pending AI powered integrated health benefits platform helping organizations monitor the health and well-being of the employees. The integrated platform provides access to multitude of  healthcare services such as 24*7 chat with doctors, health check-ups, medicines purchase and delivery, Gyms etc. ekincare provides health check services across 50+ cities all across India through 500+ NABL / NABH / CAP / ISO certified diagnostic centers. The company claims to have strategic partners across more than 2000 locations in India.

    ekincare offers solutions for employees, organizations and also for insurance companies.

    ekincare Solutions for Employees

    ekincare acts as a one stop platform where a user can maintain all health related records and get tips, guidance and solutions to stay healthy.

    The solutions that ekincare app provides to the employees are-

    • Employees can personalize the ekincare app by completing the ‘ Health Risk Assessment’, that the app prompts the users to do. After personalization, ekincare offers the users recommendations to stay fit based on the users lifestyle, family history etc
    • Using the ekincare app users can chat with general physicians 24/7 and can also talk to specialists.
    • ekincare lets the users digitize all his medical records and reposit them with ekincare so that these can be shared with doctors when required.
    • Employees can also order medicines through the ekincare app at discounted rates.
    • Users can sync their wearables like Google Fit, Apple Health, Strava, Gramin or Fitbit with the ekincare app
    • Employees can also take various challenges, earn points and redeem the same for availing healthcare services.

    ekincare Solutions for Organizations

    • With the help ekincare, organizations can organize well-being programs like health check up camps etc in the office premise or any nearby partner diagnostic centers of  ekincare. Organizations can also organize employee specific activities and challenges. These activities and events helps organizations engage better with the employees
    • By using the detailed and analyzed health related data of the employees that ekincare provides, organizations can negotiate with the insurance providers for reduced premiums for their employee insurance plans.
    • Real-time analytics regarding employees health helps organizations take various predictive health initiative for the employees.

    ekincare Solutions for Insurance Companies

    • Using ekincare data insurance companies can divide the population in terms of high, medium and low risk segments.
    • Insurance companies get information regarding accurate health related data of the insured individuals. Using ekincare eliminates the scope of manipulation of the data by intermediary.
    • By gaining insights from the ekincare data, insurance companies can develop new products, better suited to customer needs.

    19 Innovative Health Startups in India | List of Top Healthcare Startups
    The hunger for success makes you forget about health. You might be working hardon your startup but it doesn’t mean you slowly kill yourself for a brightentrepreneurial future. A wise man once said that health is wealth[/tag/wealth-management/]. The healthcare sector is growing rapidly in the In



    ekincare – Vision and Mission

    ekincare aims to create a preventive, predictive and highly personalized healthcare journey for individuals to help them adopt a healthier lifestyle. Furthermore, the company wants to empower the corporates with data and technology to reduce the overall health risks.


    Netmeds – Leading India’s Online Pharmacy Segment
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    Market and Industry Details

    The global corporate well-being market was valued at US$ 29,266.9  million in 2017. It is projected to reach the valuation of US$ 61,690.9 million by 2026, growing at a CAGR of 9% from 2018 to 2026.

    The well-being industry in India is estimated to rise and touch INR 500 billion. The well-being program alone is going to claim almost 25% of the market and it is expected that the growth of the particular segment will be almost 30% every year. The demand and supply gap in the corporate sector regarding the well-being service can be a huge opportunity for the entrepreneurs.

    Adoption of Corporate well-being program can save India Inc. income up to US$ 20 billion by 2018 through a reduction in absenteeism rate by 1.00 percent and at the same time improve chronic and lifestyle diseases of corporate and employees, according to the Associated Chambers of Commerce and Industry of India (ASSOCHAM) latest paper.


    Analysis About IoT Healthcare Companies In India
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    ekincare – Founders and Team

    Kiran Kalakuntla and Srikanth Samudrala are the Founders of ekincare.

    Kiran Kalakuntla, CEO of ekincare
    Kiran Kalakuntla, CEO of ekincare

    Kiran is a graduate from Duke University. He has a 10+ yrs of experience in building and marketing 30+ technology products like Moto X, world’s 1st 3D smartphone and RFID. Kiran has managed $100 million in product sales for AT&T.

    Srikanth Samudrala, CTO of ekincare
    Srikanth Samudrala, CTO of ekincare

    Srikanth Samudrala is the Chief Technology Officer & Co-founder of ekincare. Srikanth is a graduate from IIT Madras. He has 11+ yrs of experience in building large scale web and mobile applications for Barclays and HSBC. He founded Teamroq, an open source enterprise collaboration platform. Srikanth is responsible for the overall product roadmap and technology in eKincare.

    Dr. Noel Coutinho, Sr. Vice President of ekincare
    Dr. Noel Coutinho, Sr. Vice President of ekincare

    Dr. Noel Coutinho is the SVP BD & Sales at ekincare. Noel graduated in BHMS, MHA (TISS), AIII. He has 15+ yrs of experience in the health and life insurance  space. He served at RGA, Metis and United Health care leading various functions including sales, customer  service, medical management and provider networks.

    ekincare team
    ekincare team

    How was ekincare Started

    ekincare was built out of a personal problem, where NRIs (Non Resident Indians) weren’t able to contribute towards the health of their parents who are remotely located. Kiran was in Seattle, USA while his parents were in Hyderabad, India. Kiran found it very frustrating that even in the current internet age, people are still relying on a phone call home to keep a tab on their health. Merely asking parents daily about how they were doing over the phone didn’t cut it. This frustration further aggravated when his father went through a surgery and none of the family members located in Hyderabad could explain the root cause and why a surgery was recommended. This made Kiran think of a way to take care of ones dear ones even while staying away and thus ekincare was started.

    In 2014, ekincare started out as a B2C platform that allowed users to keep one’s medical records in a digitized form and the platform helped one track the health of  their close ones even while staying away. When he started up Kiran’s idea was to use existing technology and focus on just services. However, when Kiran entered the industry he realized that though there were platform where users can store their health records in digital form, there were no platforms that analyzed the health data to provide personalized recommendations. This led Kiran to build ekincare as an analytics driven platform.

    Besides, Kiran also realized that India is a country where Health becomes a priority only when there is a pressing discomfort. Preventive healthcare is not still popular in India. As such, a user-specific health-tech platform was not suited for the current Indian scenario. This made the ekincare team to pivot the company and adopt and enterprise model.

    India has a steep way to go before preventive healthcare takes the first foot. The decision of the team to try entering into the enterprise model and figure out solutions of Health benefits for Health enthusiastic organizations is paying off and actually creating an impact – Kiran says explaining the company’s decision to enter the enterprise model


    Best Healthcare Business Ideas Tips You Will Read This Year
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    ekincare – Startup Launch

    ekincare Team
    ekincare Team

    At ekincare, Kiran’s method has been lean. The company has always tested its products with a sample group and taken their feedback. This is the foremost thing that has helped them make a product that is solving a defined problem statement in the real world right now.

    In this 4 year on-going journey of mine since ekincare inception, the major challenge has been to to make sure the product resonates the best with the beat of the problem statement – Kiran says

    The name ekincare is a thoughtful derivation from three words :- e – electronic, kin- one’s family and care  

    ekincare logo

    ekincare – Funding and Investors

    The latest round in 2019 takes the total funding raised by ekincare to $5.6 million.

    Funding Details are divulged below:

    Date Ampunt Series Investors
    Janary 2015 $161k Seed Round BitKemy Ventures, Adroitent Pvt Ltd
    March 2016 $330k Pre Series A BitKemy Ventures, Maheshwari Investments Pvt Ltd, Anshoo Gaur, Rama Krishna Reddy, Sandeep Seerapu
    January 2018 $1.5 Million Series A Ventureast, Endiya Partners, Eight Roads,Touchstone equities, BVR Mohan Reddy
    November 2019 $3.6 Million Series A Undisclosed

    “We have seen tremendous growth from our initial investment in ekincare, both in terms of patient-engagement, employers adoption as well as revenue growth. Hence through this round of investment, we reinforce our commitment to support ekincare management team in their vision to build a world class healthcare platform.” Srikanth Sundarajan, Partner at Ventureast, said.

    ekincare – Acquisitions and Mergers

    In a strategic move, ekincare acquired Celes care, an online healthcare provider with a strong focus on affordability.


    Best Healthcare Business Ideas Tips You Will Read This Year
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    ekincare – Growth

    Today, ekincare is known for being the fastest growing health benefits platform in India. Especially, the company has been able to achieve a lot in the last 2 years and proof of the pudding is the kind of fortune 500 companies that have trusted in them for their employee health. ekincare is the Health Benefits partner for global giants like Unilever, Barclays, BNY Mellon, Ebay, Fedex, Disney and more than 130 other companies.

    ekincare caters to more than 200 companies including multiple Fortune 500 clients and managing 300,000+ employees health on their patent-pending platform.

    ekincare has been growing 50% quarter on quarter in terms of revenues, they have a really strong set of industry backers who are invested in life sciences, paired with a strong advisory team vested across technology, data and insurance. Within 2 years, ekincare has been able to achieve what other larger companies are elsewhere couldn’t in terms of number of clients and the number of employees.


    Kitchen D’Lite – Zero Preservative Dehydrated Vegetable Powder
    India is the world’s largest producer of fruits and vegetables, with barely 10%penetration into the food processing industry. Thus, resulting in a lot ofwastage of the fresh produce every single year. Besides, the farmers alsostruggle to get reasonable prices for their produce. Many times, due to



    ekincare – Startup Challenges

    Kiran’s biggest challenge was his family to be convinced to move back with him and for them to sacrifice. The pressure was tremendous initially, as Kiran  had to make sure none of them should regret the move in the future.

    When Kiran first had the idea, he did not have any network in India. All his friends were in the US and some of the friends who were here in India, he had not been in touch with them in 10 years. Moving to India, starting from the cold start and building the business, building the team, everything was from ground zero. That has been the biggest challenge and along the way.

    I have been lucky in finding the right partners and common connects like Srikanth, Noel and the rest of the team. Today, we boast of some very good advisors like BVR Mohan Reddy, Dr.Vara Prasad and Nimish Parekh. There was a huge dilemma whether to start with healthcare or not because I am not from Healthcare background. How do I ensure that I will be doing justice to the idea that I had in healthcare? This is when I was told that an industry outsider will have a new perspective towards the industry which results in better innovation. Different thinking would result in a revolution, as compared to an evolution from  the traditional jaded mind-set

    ekincare – Competitors

    Companies like Practo, Call Health, Healthifyme, Healthi are some of ekincare’s competitors.

    Kiran’s philosophy when it comes to competition is that you keep an eye on competition like a rear view mirror. Time to time glances on the competitor’s performance helps Kiran plan his strategies better.

    When a competitor is doing well, I personally wish them well and I try to learn in terms of what areas they are right. Talent acquisition, what kinds of combinations of talents they are looking at, what kind of operational structure have they built, what kind of positions are they hiring for etc. What not to do is something I have always made a note of from the competition. If something is not clicking, it is just one of the 999 ways in which the puzzle is not to be solved – Kiran says explaining his take on competitors


    Practo Success Story | How It Works | Revenue Model
    People all around are always worried about their various health problems takingplace. They always need expert advice to find a solution to their problemsoccurring. It may not be big problems but people are also concerned with theirskin, hair, nails etc. They think that whatever advice they are re



    ekincare – Advisors and Mentors

    ekincare has people like BVR Mohan Reddy, Dr.Vara Prasad and Nimish Parekh mentoring them in every step of their journey.

    ekincare – Recognition and Achievements

    ekincare has received following Awards and recognition till date-

    • Superstartups Asia awards – 2019
    • Top 10 most innovative startups by Nasscom
    • Aegis Graham bell award – By Aegis School of Business at India Mobile Congress 2018
    • Journal of mHealth – Top 100 most innovative digital healthcare companies, 2016”

    ekincare – Future Plans

    ekincare has grown from a 23 member team to a 120 member one in the last one year. With the right partners backing up the wheels of the wagon, Kiran is confident the company can grow to a 250 member team very soon.

    In terms of clients, ekincare is looking forward to on-board 500 companies during this year.

    ekincare – FAQs

    What is ekincare?

    ekincare is a patent-pending AI powered integrated health benefits platform helping organizations monitor the health and well-being of the employees. The integrated platform provides access to multitude of  healthcare services such as 24*7 chat with doctors, health check-ups, medicines purchase and delivery, Gyms etc.

    Who are the Founders of ekincare?

    Kiran Kalakuntla and Srikanth Samudrala are the Founders of ekincare.

    Who are the Top Competitors of ekincare?

    Top Competitors of ekincare are Practo, Call Health, Healthifyme, Healthi

    How much funding has ekincare raised?

    The latest round in 2019 takes the total funding raised by ekincare to $5.6 million.

  • Corefactors – Helping Businesses to Boost Revenue With Teleduce

    Marketing and sales are the lifelines of any business. Managing and converting leads through appropriate campaigns and communications is equally important for a startup, an SME or an established large scale business.  Various sales and marketing automation tools are coming up for simplifying the process of lead management, lead conversion, customer management and various sales and marketing related tasks.  

    However, it is seen that a business has to use various software for managing all these tasks. Corefactors, a Bangalore based startup is making sales and marketing easier through Teleduce – which provides a seamless experience from Lead generation to lead conversion to customer retention to customer support.

    Startup Name Corefactors Software
    Headquarter Bangalore
    Founders Sharmila Sundaram & Vimal M
    Sector Sales and Marketing Software
    Founded 2013
    Parent Organization Adnaks Marketing Solution Pvt. Ltd.

    About Corefactors
    Sales and Marketing Software Industry
    Founders of Corefactors and Team
    How was Corefactors Started?
    What is Corefactors?
    Corefactors – Revenue Model
    Corefactors – User Acquisition
    Corefactors – Funding and Investors
    Corefactors – Startup Challenges
    Corefactors – Competitors
    Corefactors – Growth
    Corefactors – Awards
    Corefactors – Future Plans

    About Corefactors

    Corefactors is a leading campaign management, business communication and analytics company. It’s platform offers Mobile Marketing, Lead Management, Business Communication and Communication analytics features.

    Corefactors was founded in 2013, with the mission to design user-friendly and efficient marketing, sales and communication solutions that helps small and medium businesses to generate the best possible revenue faster.

    This Bangalore based startup envisions to become India’s no 1 ISM (Integrated Sales and Marketing software) by on-boarding 5000 businesses by 2022 and to become available across the world serving 50000 businesses by 2030.

    Sales and Marketing Software Industry

    As per Gartners and Datanyze report 2018, SaaS CRM market in India is valued at $462 million. While the global market for SaaS CRM is $42.1 billion. Again for marketing platforms, the market size is $500 million in India and $7.63 billion globally.

    Saas Market Indian and the World - Corefactors | Teleduce
    Saas Market Indian and the World

    Founders of Corefactors and Team

    Sharmila Sundaram and Vimal M are the founders of Corefactors.  

    Sharmila Sundaram is a computer science graduate. She does customer acquisition and handles large key accounts in Corefactors.

    Vimal M joined  Sharmila in 2013 through a mutual friend. He is an Engineering graduate and an MBA. In Corefactors Vimal is responsible for managing business development, customer support and finance functions.

    Karthikeyan, Jithin and Nagarjunan are key technical guys who built the product from scratch with the help of Senthil Basuva Raj and Siva Subramanian. Corefactors has a team of 25 members.

    Corefactors work culture is centered on ownership, decision making and responsibility. Team members are given opportunities to take responsibility and make decisions. Besides, there is no defined leave policies in the company, which gives a sense of freedom to the employees and help them achieve work-life balance.

    How was Corefactors Started?

    The idea of designing Teleduce came to the Corefactors team, while Corefactors was operating as a marketing software reselling company. They noticed that many businesses faced problem in using the marketing software, which inspired the Corefactors team to design something which could help the businesses to generate more revenue faster.

    Way back in 2013, we were reselling marketing software products. We were working with more around 50 customers in 8 months. During the journey, we found many businesses were struggling to use the product and were still not able to generate revenue. We got the spark in 2014 and started building the product Teleduce with the help of the customers whom we worked with. The name of the product- Teleduce was coined by one of our friend Mr Hari.

    Corefactors was working with educational institutions, real estate, spa and saloon and health care industries. Corefactors was working with Finance, Educational institutions, Real estate, spa and salon, Healthcare and more. Many customers supported Corefactors team in designing Teleduce by sharing their business problems, how they work and provided feedback on the product periodically.

    Corefactors Logo - Corefactors | Teleduce
    Corefactors Logo

    What is Corefactors?

    Corefactors offers Integrated marketing, sales and business communication services. The product offered by Corefactors is Teleduce- a cross-functional sales and marketing software with integrated communication and CRM automation capabilities.

    Teleduce integrates the functionality of a CRM with a lead, cloud telephony and campaign manager. It offers a unified digital dashboard for lead tracking, multi-channel communication, sales automation, marketing automation, and marketing analytics.

    Some features of Teleduce are

    • List Manager – to sort and categorize contacts for efficient follow-up.
    • Content manager to Design email & landing pages using intuitive drag and drop designer. Store images, documents, audio, video, email templates, SMS text, etc and use across platform.
    • Multi-channel marketing allows marketers to market products through SMS, Voice Calls, Emails, Missed calls, Landing Pages and Social media.
    • Telecalling campaigns– helps in running and tracing telecalling campaigns.
    • Lead Box – to manage, score and convert leads
    • Inbuilt cloud phone for all  inbound and outbound communication
    • Unified Dashboard for Marketing Campaigns, Business communication and Lead Management
    • Analytics platform to monitor, track, and analyze sales data, ROI, etc.
    • Customer success Manager- It helps to increase the attrition and reduce the retention rate.
    Teleduce By Corefactors
    Teleduce – Integrated sales and marketing software.

    Teleduce works for any company offering all products and services. Send Emails, SMS messages, Voice Calls, Social Media Campaigns and more online. Get the most out of your resources and manage leads across multiple channels. Our USP is one platform, integrated, data-centric, flexible and eventually generate results.

    Corefactors – Revenue Model

    Corefactors’ product, Teleduce is priced per user per month. The company  has 3 different packages as per the business needs.

    • Seed Plan- Rs 700/user/month
    • Sapling Plan- Rs 1200/user/month
    • Tree Plan- Rs 2500/user/month

    Corefactors – User Acquisition

    Corefactors has not spent much on paid marketing. From 2013 to 2015, the only paid marketing channel that Corefactors used was Justdial. Thus the company acquired its first 100 customers only through referrals and JustDial.

    Corefactors – Funding and Investors

    Corefactors has raised 2 rounds of seed funding till date.

    Funding Date Funding Stage Funding Amount Investors
    2016 Seed Undisclosed FHS
    February 19,2018 Seed Undisclosed Ah!Ventures

    Corefactors – Startup Challenges

    As said by Sharmila, scalability of the product was a key challenge that Corefactors initially faced. In marketing space, mass reachability & personalization is a primary need and product should support that. Corefactors initially had glitches in handling large campaigns.

    We learned on the go, leveraged cloud solutions like AWS and Azure, built scalable solutions. Today we handle billion reach every day.


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    The life of an entrepreneur [/tag/entrepreneurs/] is loaded with numeroustensions and the most frequent tension is business development constantly.Running a business is an ongoing process and need various business developmenttools, you can’t take rest for one minute and apart from doing regular f



    Corefactors – Competitors

    Some of the main competitors of Corefactors are Zoho, Leadsquared, Insightly, Sugar CRM, Pipedrive, Rsoft, Kayako, Archiz, HappyFox and Desk.

    One platform, integrated, data-centric, user experience and transparency are some of the USPs of Corefactors that differentiate it from the competitors.

    Corefactors team believes that benchmarking itself against its competitors and sometimes also with itself keeps them motivated to do better.

    We benchmark ourselves on different parameters with different competitors and also we benchmark ourselves over time. We took benchmarking seriously and become better every day.

    Corefactors – Growth

    Corefactors started earning profit since 2015, i.e 2 years from its inception. Currently the company is witnessing a steady growth. Some of the achievements of the company are-

    • Steady growth of 25% YoY.
    • Currently, Corefactors is serving 450+ customers and around 2000 users.
    • Product usability score of Corefactors’ Teleduce is 72.
    • The company is working with reputed FMCG stalwarts like Pidilite, IFB, Godrej, banking businesses which includes, Ujjivan bank, Fincare bank, finance businesses like Finzy, Loanyantra, RupeeCircle, Omlp2p, real estate companies like Godrej, Brigade Group and Health care companies like Vmedo, Pristine hospital, Manipal Hospital and more.

    Corefactors – Awards

    Corefactors efforts towards simplifying the process of sales and marketing have been recognized by various organizations. Corefactors has received the following awards-

    • CIO 20 Most Promising Marketing Technology Companies 2016
    • KPMG Hot 100 race to grace Award 2017
    • Software suggest awarded Teleduce as best marketing and communication product 2018

    Visualr: Simplifying Data Visualization
    Data is the new oil but it’s worth only when you can squeeze useful informationfrom it. While every other person talks about data, very few know how to analyseand use it. No organization can exist without data; a company needs to makedata-driven decisions to be successful. There are hundreds of b



    Corefactors – Future Plans

    In the year 2019-20, Corefactors has plans to expand in Tier I cities in India and serve international markets like USA and the Middle-east countries.

    Serving customers with empathy is our key strategy. We support them for their success. We strongly believe that, if our customers are successful, we will succeed.

    Corefactors – FAQs

    When was Corefactors founded?

    Corefactors was founded in 2013, with the mission to design user-friendly and efficient marketing, sales and communication solutions that helps small and medium businesses to generate the best possible revenue faster.

    What is Corefactors?

    Corefactors is a lading campaign management, business communication and analytics company. It’s platform offers Mobile Marketing, Lead Management, Business Communication and Communication analytics features.

    Who are the founders of Corefactors?

    Sharmila Sundaram and Vimal M are the founders of Corefactors.  

    What is Teleduce by Corefactors?

    Teleduce integrates the functionality of a CRM with a lead, cloud telephony and campaign manager. It offers a unified digital dashboard for lead tracking, multi-channel communication, sales automation, marketing automation, and marketing analytics.

    What are some features of Teleduce?

    Some features of Teleduce are-

    • List Manager
    • Content manager
    • Multi-channel marketing
    • Telecalling campaigns
    • Lead Box
    • Inbuilt cloud phone for all  inbound and outbound communication
    • Unified Dashboard for Marketing Campaigns, Business communication and Lead Management
    • Analytics platform to monitor, track, and analyze sales data, ROI, etc.
    • Customer success Manager

    What is DLT registration?

    Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform. It is being issued in the public interest to control the SMS spam from various marketing firms.

    How to Generate Inbound Leads – 7 Simple and Inexpensive Ways
    The customers are getting smarter nowadays and they won’t fall for thetraditional methods of promoting products and boosting sales. They don’t believein the aggregated TV commercial and most importantly they won’t fall for thehoney talk of salesmen. Nowadays whenever we plan to buy any product, b


  • 75F – Smart Building Solutions for Your Commercial Space

    The content in this post has been approved by the organization it is based on.

    While today many employers are realizing the importance of organized and active workplaces for increasing the productivity of employees, there are other important factors like lighting, temperature, etc. that also effects productivity of employees directly. Not only in offices, in any building, the temperature, lighting, air flow etc can have a remarkable impact on the efficiency and mood of the inmates. To take care of this very crucial need,

    75F was founded in 2012 by Deepinder Singh. It offers smart building solutions for commercial spaces, that not only improves the comfort level of the  building inmates, but also aids conservation of huge amount of energy.

    Lets have a look at the company profile of 75F, how the company was started, its Business Model, Revenue, Funding, Story etc.,

    75F – Company Highlights

    Startup Name 75F
    Headquarter Minneapolis, USA
    Sector Building Automation & Controls
    Founders Deepinder Singh
    Founded 2012
    Parent Organization 75F
    Website 75f.io

    About 75F
    75F – USP
    75F – Founders and Team
    How was 75F started?
    75F – Name and Logo
    75F – Business Model and Revenue Model
    75F – Startup Challenges
    75F – Funding and Investors
    75F – Growth and Revenue
    75F – Awards and Recognition
    75F – Future Plans
    75F – FAQs

    About 75F

    75F is a high-tech startup disrupting the building systems industry by taking a fresh approach to HVAC, lighting and building controls. 75F’s solution is uniquely capable of Improving a commercial building’s Operational Efficiency and Occupant Experience, or (OE)2.

    Equipped with IoT and cloud computing data storage and processing power, 75F’s system is much more efficient than the standard building controls systems. They help commercial buildings save up to 50% on their HVAC and Lighting Energy bills! Due to the energy savings, utility rebates and ease of installation, the payback is typically less than 3 years. Simple, wireless installation can be done with little disruption. Cutting edge technology optimizes the operational efficiency of the building, making it truly smart and automated.

    75F’s Building Intelligence System uses IoT and smart algorithms in the cloud to not only optimize energy efficiency but also uses the input from these sensors to proactively adjust HVAC, Indoor Air Quality and lighting settings to optimize occupant comfort and overall occupant experience. Studies show that each of these aspects significantly impacts occupant health, cognitive abilities, problem-solving capabilities, concentration, and ability to innovate.

    For example- as the US Green Building Council points out:

    “Studies show that small changes such as improved ventilation will boost the productivity of workers by 11% while better lighting will spark a whopping 23% jump in efficiency levels”

    Another recent study states that over – cooled offices negatively impact employee output by nearly 50% and extremely warm offices lead to an 18% drop in attendance and an increase in project turnaround times by 13%.


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    75F – USP

    75F solutions provide commercial buildings customers with Energy Efficiency, Comfort, Indoor Air Quality Management, Automation & Remote manageability. It includes a vertically integrated solution comprising of hardware, sensors, software, and analytics plus machine learning.

    75F’s solution, a highly customized solution tailored to suit customer needs, compares very favorably with existing BMS + sensors + control systems while providing a far richer interface, far greater insight and significantly enhanced automation.

    As one of the early Indian customers, Mr. Manjunath Srivatsa, Sr. VP – Facilities and Admin, Firstsource Solution says, “Since we installed 75F’s solution we’ve achieved significant savings on our energy bills and have noticed a considerable improvement in comfort levels. Moreover, 75F’s solution helped improve the productivity of my team.”

    Another happy customer from the US Dan M, co-founder of Magnet 360 says, “I think it’s a fantastic solution. If you’re looking for the cost savings, it’s there. If you’re looking just to be green, it’s there. At the end of the day, if you’re looking for comfort, that’s the number one reason to roll it out.”

    75F’s proactive, self-learning system with enhanced predictability, helps drive greater comfort and efficiency. Occupants of building with the 75F solution experience enhanced levels of thermal comfort, lighting comfort and air quality levels. This leads to far greater levels of productivity, occupant well-being, and longevity.

    75F’s solution also improves the Operational Efficiency of the building, thereby improving the experience and the productivity of the Facilities Team. It empowers the facility team with Remote Manageability, better visibility, and control.

    75F – Founders and Team

    Deepinder Singh is the Founder and CEO of 75F.

    75F Team
    75F Team

    75F founder and CEO, Deepinder Singh has a bachelor’s degree in engineering from the Thapar Institute of Engineering and Technology. Prior to starting his own venture, Deepinder held various technical positions at companies like Apex Electronics, Hughes Network Systems, Eftia OSS Solutions, Soma Networks, Suntulit and Unreasonable.

    Regarding team size, 75F currently has over 70 employees in the APAC region, with offices in Bangalore, Mumbai, Chennai, and Singapore. In the U.S, the company employs over 40 people. 75F is expecting to add about 40 headcounts in both these geographies in the coming year.

    How was 75F started?

    75F was created to find a solution to an age-old problem. When 75F’s CEO & Co-Founder, Deepinder Singh’s one-year-old daughter moved to a separate room in their house in the US, she would often wake up crying in the middle of the night. He soon discovered this was because her room temperature was more than 8-10 degrees cooler than the other rooms – a significant difference in Minnesota, where the outside temperature could fall to -30 degrees Celsius. This was because the thermostat in the master bedroom did not take temperature variances into account. To fix this problem, Deepinder developed algorithms that incorporated temperature variances and thermal loads in different parts of buildings, and this was the beginning of 75F.

    75F stands for 75 degrees Fahrenheit, which was set by the United Nations in 2008 as the optimum temperature in all its offices worldwide. Inspired by this, 75F seeks to deliver optimal comfort while saving maximum energy.

    75F Logo
    75F Logo

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    75F – Business Model and Revenue Model

    Initially, 75F’s go-to-market was direct to the customer, i.e. Facility Managers and Facility Heads of commercial buildings. Over time, it redefined its go-to-market strategy to approach the customers through their ESCo (Energy Service Companies) Partners or other channel partners such as FM Companies, Property developers, Building Automation SI’s, etc.

    75F’s customers can opt for one of the two business models: CAPEX ( Captital expenditure) and OPEX ( Operational expenditure). In CAPEX, the customer makes an upfront payment, and there will be a small AMC fee for maintenance, but in the OPEX model, the customer will make regular payouts from the energy savings it enjoys for a predetermined period.

    75F – Startup Challenges

    Energy Efficiency, employee health and productivity, optimization and protection of assets or goods in a building, etc. all form an integral part of today’s business. While technologies such as IoT enable all of these at a much lower cost & in a more user-friendly way than before, there is inertia in changing to newer technologies and newer standards in comfort & sustainability.

    That said, 75F is optimistic that the growth potential in the Indian subcontinent is huge where buildings are becoming people-centric with occupant’s comfort and preferences being given utmost priority. Energy efficiency & automation, which aren’t very big priorities for facility managers today, will soon become their prime focus.

    75F – Funding and Investors

    In its latest round of funding, 75F raised $18 Million from lead investors, Breakthrough Energy Ventures and OGCI Climate Investments in September 2019. 75F has raised 3 rounds of funding till date. Below are the details-

    Date Stage Amount Investors
    Sptember, 2014 Grant $105K Grant received after participating in a startup competition called the MN Cup run by the Carlson School of Management
    June, 2018 Seed $2 Million Gopher Angels, Steve Case(Chairman and CEO of Revolution, a venture capital firm based in Washington, DC.
    September, 2019 Series A $18 Million Breakthrough Energy Ventures, OGCI Climate Investments, Revolution, Clean Energy Trust & Building Ventures

    75F – Growth and Revenue

    Over the past few years, 75F has expanded its product portfolio, entered new markets, and has started serving new verticals. Customers see value in investing in a truly predictive, proactive and self-learning solution that drives away inefficiencies. 75F today caters to an exciting breed of customers representing large and small enterprises that are looking for more efficiency, comfort, and power at their fingertips. 75F is headquartered in the U.S with offices in India (Bangalore, Mumbai, and Chennai) and Singapore. As revealed by Gaurav Burman, 75F’s APAC President , 75F has been growing in triple digits for the last two years.

    With over 10 Mn square feet under management and a happy clientele that includes brands like First source Solutions, Flipkart, Bennett-Coleman Group, Shell, HP, ADAMAS Builders, and Mercedes Benz to name a few, 75F is very optimistic about their continued growth.

    75F started operations in India in August 2016. As per reports the company was aiming to reach Rs 100 Cr in revenue in the fiscal year 2018-2019. However, 75F’s current revenue is not disclosed.


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    75F – Awards and Recognition

    75F has won numerous awards for its pioneering and disruptive technology. Here are a few of the times they were deemed the best:

    • ‘Most Innovative Smart Buildings Automation System 2019’ title by Global Excellence Awards 2019
    • ‘PropTech Eco-Solution of the Year 2019’ by Realty+
    • Energy Efficiency Winner at CleanTech Open
    • Technology Inventor Winner at Titans of Technology
    • People’s Choice Award at Clean Energy Trust.

    It also won the ‘Hot 100 Race to Grace 2017’ award and had been listed as one of the Top 50 SMEs by ASSOCHAM in India. Committed to innovation, the company is well poised to revolutionize the way energy efficiency and comfort are managed in the future.

    75F globally has been conferred with the title of ‘Titans of Technology-2016’ and won the ‘People’s Choice Award’ at CleanTech Open 2014 and Eureka awards 2016. They were the Presenters at the 2014 Google Demo Day. 75F also scored big at the Regional Entrepreneurial competition and the Minnesota Cup in 2014 apart from winning a $100K cash recognition from AOL’s founder Steve Case.

    75F – Future Plans

    75F has been continuously expanding and recently opened an office in Singapore and Chennai and will soon be opening an office in Delhi as well. 75F is also working on expanding and adding to the capabilities and the width of the solution, enhancing the services suite and deploying additional go-to-market .

    75F – FAQs

    What is 75F?

    75F was founded in 2012 by Deepinder Singh. 75F offers smart building solutions for commercial spaces, that not only improves the comfort level of the  building inmates, but also aids conservation of huge amount of energy.

    Who is the founder of 75F?

    Deepinder Singh is the Founder & CEO of 75F.

    How much is the revenue of 75F?

    As per reports the company was aiming to reach Rs 100 Cr in revenue in the fiscal year 2018-2019. However, 75F’s current revenue is not disclosed.

  • SastaSundar – Provides the Best and Genuine Healthcare Solutions!

    This post has been approved by the organization it is based on.

    The number of startups in the Indian health-tech space has further increased during the COVID-19 pandemic. Several innovative solutions were provided by the healthcare startups in containing the spread of the virus. One such leading healthcare company in India is SastaSundar.com. The company provides services in the areas such as Pharmacy, Wellness, and Diagnostics. SastaSundar was founded in the year 2013 by B L Mittal and Ravi Kant Sharma. Here is the company’s profile describing its journey through these years.

    SastaSundar – Company Highlights

    Startup Name SastaSundar
    Headquarters Kolkata
    Sector HealthCare
    Founders B L Mittal, Ravi Kant Sharma
    Founded 2013
    Parent Organization SastaSundar MarketPlace Limited
    Website www.sastasundar.com

    SastaSundar – About
    SastaSundar – Founders and Team
    SastaSundar – Vision and Mission
    SastaSundar – Name, Tagline, and Logo
    SastaSundar – Growth and Revenue
    SastaSundar – Funding and Investors
    SastaSundar – Business and Revenue Model
    SastaSundar – Competitors
    SastaSundar – Future Plans

    SastaSundar – About

    SastaSundar is a web portal that focuses on the wellness of the people by providing information and knowledge about the medicines and healthcare products that are being purchased. SastaSundar.com connects Independent Licensed Chemists to its customers to clarify their queries on the products. The orders are fulfilled only on confirmation of the associated Independent Licensed Chemists. The health-related services of the company include Medicine Substitutes, Health tools, Symptoms Checker, Infographics, and Health Profiles. The products offered are also of different categories such as Nutritional Supplements, Home Care, Ayurvedic, and Herbal products.


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    SastaSundar – Founders and Team

    The founders of the company are B L Mittal and Ravi Kant Sharma. They have worked together for 16 years. Ravi Kant Sharma is the CEO and B L Mittal is the Executive Chairman of the company. Banwari Lal Mittal worked with Birla Corporation Limited for eight years and he is also a member of Chartered Accountants, Corporate Secretaries, and Costs and Works Accountants of India. Ravi Kant Sharma is also a member of Chartered Accountants and along with Mittal, he founded financial business services in the year 2000. The company now works with around 950 employees.

    SastaSundar – Vision and Mission

    The mission of the company is to provide genuine, high-quality products and offer greater services at lower prices. SastaSundar encompasses knowledge and digital connectivity in the convenient marketing of their products.

    The phrase ‘SastaSundar’ denotes customers’ desire of purchasing high-quality products at a low cost. ‘Health and Happiness’ is the tagline of the company.

    SastaSundar – Logo

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    SastaSundar – Growth and Revenue

    The company raised a revenue of Rs.218.53 Crore in the financial year 2019. The estimated annual revenue of the company is around $80M.

    SastaSundar – Funding and Investors

    SastaSundar has generated a total amount of $5M from Rohta Pharmaceutical in May 2017 through funding.

    SastaSundar – Business and Revenue Model

    The company uses a hybrid business model that combines the product offerings with digital updates. It uses both online and offline retail models with different payment options for the customers.


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    SastaSundar – Competitors

    The leading competitors of the SastaSundar are 1mg, Netmeds, PharmEasy, Marketplace Ltd, CareOnGo, Medlife, and Apollo Pharmacy. SastaSundar stands ahead from its competitors with its sustained growth and updates according to the people’s needs.

    SastaSundar – Future Plans

    The company aims to expand its Pharma and Wellness services on a global scale by 2024 and also to create an impact on millions of lives with health and happiness.

  • Find the Best Coaching Centers Near You with Edviseme

    The content in this post has been approved by the organisation it is based on.

    Education and career related decisions can have a huge impact on our lives. But, many of us find it challenging to decide upon the kind of education we want to pursue. Be it picking the avenue of choice i.e. Arts, Commerce, Science or finding the best institutes, and coaching classes, we often get confused and can’t narrow down on.  While coaching classes are mushrooming in every nook and corner of every town and city, when it comes to choosing one, it is not an easy task. Edviseme, a Mumbai based Ed-tech startup has come forward to simplify this process.

    Edviseme is an education aggregating platform that connects students to the best coaching institute in the vicinity by bringing together the best educational and coaching classes on one platform. You can filter options to find an institution that is easily accessible to you and works best to your advantage. StartupTalky interviewed Edviseme founder Suraj Punjabi to understand more about the startup.

    Edviseme – Company Highlights

    Startup Name Edviseme
    Headquarter Mumbai
    Founders Suraj Punjabi & Rakesh Chipte
    Sector Ed-tech/Education Management
    Founded 2020
    Parent Organization Edviseme Tech Venture LLP
    Website www.edviseme.in

    About Edviseme
    Edviseme – Founders
    The Idea Behind Starting Edviseme
    Edviseme – Name & Logo
    Edviseme – Revenue Model
    Edviseme – Customer Acquisition Strategy
    Edviseme – Funding
    Edviseme – Challenges
    Edviseme – Future Plans
    Edviseme – FAQs


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    The education sector is the most significant sector for any country, especiallyfor a developing country like India. In India, however, there has been a growinggap between the industry needs and the skills of the students. A study byemployability assessment company ‘Aspiring Minds’, carried out in



    About Edviseme

    Edviseme claims to be India’s largest institute aggregator and provides every student with the information collected from hundreds of coaching centers, training institutes, and tuition classes. It not only connects the students with the desired coaching centers but it also helps students book their seat and get admissions instantly. Students can compare, review the institutes and make informed decisions from the comfort of their homes.

    In addition to this, Edviseme understands the growing demand & interest of students in studying abroad especially in countries like the USA, UK, and Australia. Institutes & Organizations providing Courses like Graduate Records Examination (GRE) or TOEFL are also partnered with Edviseme to help students realize their dreams.


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    Edviseme – Founders

    Edviseme founder Suraj Punjabi is a young entrepreneur and has been in multiple business such as garments, retail, import and export since he was 16 years old. He is also PR professional with a Masters degree in Media and communication. He is a complete believer in empowering people to be the best they can be, unconditionally, and, in keeping commitments ruthlessly!

    Suraj Punjabi, Founder, Edviseme
    Suraj Punjabi, Founder, Edviseme

    Rakesh Chipte is the co-founder of Edviseme.

    The Idea Behind Starting Edviseme

    Finding a good coaching institute is not an easy task, and as a student Suraj Punjabi realized this issue very well.

    When I was pursuing my Post Graduation and looking for coaching classes that were highly rated, I realized how difficult it was to narrow down and finalize on a good tutor or institute. There was no platform that I could go to, that would help me find the learning institute I was looking for considering everything from budget to convenience – Suraj  quotes

    Thus, he built the platform Edviseme with an idea to create a marketplace where students can easily find and connect with good coaching centers. The platform helps students make the right decision by quickly connecting them with matching coaching institutes in their locality or online, across a range of categories.


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    The name Edviseme is a combination of Education-Advise.

    Edviseme Logo
    Edviseme Logo

    Edviseme – Revenue Model

    Classes and tutors can showcase their skills by creating their profile and get hired. Edviseme doesn’t has any pre-lead or subscription base model. The company charges commission from the classes after the student has registered. The commission can be anything between 5% to 30%. The listing of the classes is completely free.


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    Edviseme – Customer Acquisition Strategy

    Edviseme has built a strong network of professionals across Mumbai and is soon going to penetrate into tier 2 cities like Surat, Pune and Bhopal. The team focuses on generating a new lead every day. Besides, the company has a strong presence on social media, engages in PR activities and also promotes the platform in schools and colleges.

    We are a marketing-oriented company and the marketing team does not follow the box-in-box-out approach. They believe in launching unique marketable concepts and back them up with 360-degree marketing efforts. On top of this, we have built a business with strong unit level economics, which is hard to find these days – Suraj Punjabi says explaining the company’s marketing techniques.


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    Edviseme – Funding

    Edviseme till date (as on Septmeber 2020) is a self-funded startup

    Edviseme – Challenges

    The challenges were more about building the product than taking it to the market. The portal is designed in a way that revolutionizes the way students search for coaching institutes, and building such a two way market place was obviously challenging for the Edviseme team. The company was formed after 9 months of doing a proper R&D and after planning each and everything.


    Vedantu – Founders | Funding | Business Model | Revenue | Competitors
    Conventional learning and teaching methodologies endures a lot of inadequaciesin learning outcomes. The major problem of classroom education is that it isnever equipped enough to match every individual student’s learning pace andabilities. Vedantu resolves this problem with its personalized onlin



    Edviseme – Future Plans

    Edviseme will list over additional 1500 prime non educational classes. The company which is currently operational in Mumbai, will soon expand listing of classes in Pune and Surat. Within the next 2 years, Edviseme aims to reach out to all metro cities PAN India and start listing of Tier 1 and Tier 2 cities.

    Edviseme – FAQs

    What is Edviseme?

    Edviseme is an education aggregating platform that connects students to the best coaching institute in the vicinity by bringing together the best educational and coaching classes on one platform

    Who are the Founders of Edviseme?

    Suraj Punjabi and Rakesh Chipte are the founders of Edviseme

    How does Edviseme make money?

    The company charges commission from the classes after the student has registered. The commission can be anything between 5% to 30%. The listing of the classes is completely free

  • Snapbizz- Smart Billing Solution Made For Grocery Stores

    The content in this post has been approved by the organization it is based on.

    SnapBizz, headquartered in Bengaluru, provides new age solutions to convert the neighbourhood Kirana stores into smart stores with a host of features to enable the store owner to leverage on latter’s current strengths to gain a competitive edge and increase store profitability.

    SnapBizz has helped kirana/ grocery store owners in cities such as Bengaluru, Mumbai, Pune, Chennai and New Delhi deploy its digital technology-led solutions for running their retail stores. The company has set its eye on digitising over 100,000 kirana stores over the next 18 to 24 months.

    Snapbizz- Company Highlights

    Startup Name Snapbizz
    Headquarter Bengaluru, Karnataka
    Sector Retail, E-Commerce
    Founder Mr. Prem Kumar
    Founded 2013
    Parent Organisation Snapbizz
    Website snapbizz.com

    Snapbizz- About and How It Works
    Snapbizz- Founder
    Snapbizz- Name, Logo and Tagline
    How Snapbizz started?
    Snapbizz- Vision
    Snapbizz- Unique Selling Proportion (USP)
    Snapbizz – Business Model and Revenue Model
    Snapbizz- Impact On Kirana Stores
    Sanpbizz- Startup Launch
    Snapbizz- Funding And Investors
    Snapbizz- Competitors
    Snapbizz – Growth/ Revenue

    Snapbizz- About and How It Works

    Snapbizz transform traditional Kirana stores into virtual supermarkets and give them a competitive edge in the current environment to make them far more profitable.

    It is the result of extensive market research and pilot studies done to understand the pain points and key challenges of the consumer goods ecosystem stakeholders (consumer, retailer, distributor, and brand). This has led to the development of a unique disruptive product that delivers material measurable value to each of the stakeholders.

    It is driven by a highly experienced team with a proven track record in delivering measurable value both developing and developed markets through successful business models and product innovations. A highly passionate team with in-depth domain expertise and track record in prior start-ups, value creation and successful exits across Retail, FMCG, Telecom and wireless technologies.

    Snapbizz creates a social impact by:

    • Reversing marginalization for SMB’s retailers
    • Driving digital inclusion in a large section of India’s workforce
    • Skilling the bottom of the retail pyramid

    And, there Driving last mile connectivity by connecting kirana stores to consumers and other ecosystem players like:

    • FMCG brands and distributors
    • Cash and carry chains
    • Research and marketing agencies
    • Fintech players

    Snapbizz- Founder

    Snapbizz is founded by Mr. Prem Kumar.

    Prem Kumar is an industry veteran with over 30+ years of experience in Retail, FMCG, Telecom, and Technology across developed markets like US and Europe and emerging markets like India, Eastern Europe, China and Africa. In India, he has worked the length and breadth of the country in the FMCG industry and has held leadership roles in companies like Lakme Lever, Benckiser, and SC Johnson.

    He has been a part of the founding team that built one of the largest retail chains in Eastern Europe. Currently, he is the founder and CEO of SnapBizz which is India’s largest network of kirana stores – a platform that empowers the kirana store owners to leverage their strengths and gain competitive edge in the current changing landscape. Having worked very closely with small merchants across different countries, he is extremely passionate about helping them to be more successful and profitable.


    Near.Store Success Story – Connecting the Customers to the Nearby Stores in Seconds!
    The e-commerce sphere is widely changing these days. With Kirana stores enteringthe online space, the hyperlocal e-commerce sector is getting more dynamic thanever. In the same sector, Ashish Kumar, Ramakrishnan A, and Diwakar Mitrlaunched Near.Store in 2018. Read this article to know more about



    He has been the voice of the kirana stores to represent their best interest across national and international platforms. Infact, he has been celebrating the kirana stores during the Covid times as the unsung heroes who are in the forefront of serving the country’s large population.

    Snapbizz- Name, Logo and Tagline

    SNAPBIZZ brings to you a “Smart” Billing Solution especially made for kirana/grocery stores. Perform everyday operations easily and much faster. The tagline: “THE RETAIL BOOSTER” goes perfect with ample amount of support they are currently providing to grocery stores across major cities.

    Its logo goes with a ‘bar-code’; which is pretty obvious because Snapbizz software is a GST billing software that can be customized to fit your business needs and enables users to attain higher performance.

    How Snapbizz started?

    The SnapBizz journey began with Qualcomm conducting a pilot in India to introduce wireless technology into the fragmented retail sector. Given the success of the pilot, they were on the lookout for an entrepreneur who had the experience of building a company in the space. Having seen Mr. Prem Kumar’s work with CisLink, an integrated data system derived company, they reached out to him and SnapBizz was born with Qualcomm being their first investor.

    Snapbizz- Vision

    Snapbizz’s vision is to develop a mobile technology platform connecting all stakeholders of a fragmented retail market ecosystem while adding value to individual stakeholders.

    SnapBizz is the result of extensive market research and pilot studies done to understand the pain points and key challenges of the consumer goods ecosystem stakeholders (consumer, retailer, distributor, and brand). This has led to the development of a unique disruptive product that delivers material measurable value to each of the stakeholders.

    It is driven by a highly experienced team with a proven track record in delivering measurable value both developing and developed markets through successful business models and product innovations. A highly passionate team with in-depth domain expertise and track record in prior start-ups, value creation and successful exits across Retail, FMCG, Telecom and wireless technologies.


    How Mukesh Ambani’s JioMart is set to revolutionize e-commerce sector with JioMart
    When it comes to the Indian business environment, one simply can’t ignore Mr.Mukesh Ambani, the biggest player, the owner of Reliance Industries, and thewealthiest businessman of India. He has footprints in some of the most importantsectors of the Indian economy like refining, oil & gas, petroche



    Snapbizz- Unique Selling Proportion (USP)

    SnapBizz has a range of solutions solutions/apps which allows the kirana stores to carry out the store operations efficiently and effectively. It provides the store owners with their very own consumer app to acquire new customers and service their customers better. Its solutions integrates the kirana stores (via cloud) with FMCG brands, distributors, wholesalers, financial service players and E-commerce players (B2B and B2C) thereby enabling the store owners to get more promotions, better pricing, wider access to assortment, reduce working capital requirements and access to financial services. SnapBizz has had a massive impact on the society – particularly in the following areas:

    • Digital and financial inclusion of kirana store owners
    • Reversing marginalization of kirana stores
    • Skilling people at the bottom of the pyramid

    Snapbizz – Business Model and Revenue Model

    SnapBizz has developed a unique technology solution for Kirana stores that transforms it into a smart store with the help of a few plug and play options.  It has positioned its product as a “money-making machine” for kirana stores as it helps the store owners to improve their profitably. The solutions come with a host of features (back by AI and ML) to help the kirana stores compete with the larger supermarket chains from an intelligence standpoint. The easy-to-use solutions to manage and optimize store operations include:

    Point of Sales Solutions:

    Based on the business volumes/size of the kirana stores, it has a range of solutions/apps that enables the store owners to digitize all aspects of store operations – billing, customer management, inventory management, online ordering of supplies, create virtual merchandising space, take the store online and cloud-connect them to all the stakeholders of the eco-system to get better promotions/discounts from brands and suppliers


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    SnapOrder:

    A mobile app that enables Kirana stores of all sizes to go online with their supplies instantly. The consumers can use the app to place orders directly with the Kirana stores – either for pick-up or for home delivery. This enables the Kirana store to manage demand efficiently and prevent over-crowding at the store – particularly during the lockdown period


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    Founded by Ex-Flipkart colleagues and IIT Kgp alumni, Arzooo.com is a RetailTech company, committed to integrate over 3,00,000 fragmented retail stores andenable them to compete and grow with its retail tech platform, Arzooo Go Store. Arzooo Go store is India’s fastest growing Integrated Retail N



    Snapbizz- Impact On Kirana Stores

    SnapBizz enables the kirana store owners to focus on their weak areas (Store experience, Offers, Freshly stocked produce) and compete against the bigger ecommerce/big-box players.

    Variables that is important to consumers Customer Satisfaction at Kirana Stores before Snapbizz Deployment Customer satisfaction at Kirana stores after SnapBizz deployment
    Store Experience LOW HIGH
    Proximity (from House) HIGH LOW
    Pricing/Offers LOW HIGH
    Convenient payment options (providing credit) HIGH LOW
    Freshly Stocked Products MEDIUM HIGH
    Familiarity with Store Owner HIGH HIGH

    Sanpbizz- Startup Launch

    The Smart Kirana store once cloud-connected presents real-time access to the various stakeholders of the FMCG ecosystem including brands, wholesalers, distributors, advertising agencies, e-commerce (B2B/B2C) players and financial service players. The cloud platform allows FMCG stakeholders to access valuable data on various facets of the FMCG supply chain. The data not only gives them a birds eye views of the sector nationally and by geography but also helps them build meaningful relationships with the Kirana store owners basis demand and supply.

    • FMCG Brands: SnapBizz retail analytics solution enables them to track the performance of their brand SKUs, competition and that of the category. It also allows them to engage consumers visually and contextually, run targeted promotions, overcome supply chain and assortment challenges and furthermore avoid stock-out situations.
    • E-commerce players: SnapBizz platform offers them an opportunity to leverage the hyper-local assortment demands, understand inventory and delivery capabilities of the Kirana store so that they can service their consumers efficiently and scale-up operations.
    • Wholesalers/Distributors: SnapBizz platform enables them to increase share of wallet in the store and garner insights on what they are missing out on selling to the stores.
    • Finserve players: SnapBizz platform gives them access to reach out and engage the Kirana stores with financial service products while continuously monitoring the financial health of the store.

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    In the past one month, SnapBizz has launched new solutions that enables these FMCG stakeholders to address the immediate the challenges associated with the lockdown:

    • SnapSupply: A mobile app that enables FMCG brands/distributors to list their supplies online for their Kirana store network and enables the latter to place orders. This technology solution enables its large workforce to focus more on addressing the prevailing supply chain challenges than on order generation-related operations
    • SnapPulse: This retail analytics solution enables the FMCG brands to track the performance of the products, competition and that of the category on a weekly and monthly basis. The data is collected from the SnapBizz network of stores across the country and the insights are shared by the subject matters experts/ data scientists working in SnapBizz regularly.
    • SnapTek: SnapTek enables accelerated technology migration for all FMCG stakeholders with services likes white-label applications, tech consultations, etc.

    Snapbizz- Funding And Investors

    SnapBizz’s current investors include marquee VCs such as Jungle Ventures, Taurus, Blume Ventures and strategic investors such as Nielsen, Qualcomm, AUO and Mr. Ratan Tata and has raised in excess of USD 14 million over Seed and Series A rounds .


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    Snapbizz- Competitors

    SnapBizz’s top 7 competitors are BeWo, EasyPOS, Eretail Cybertech, Nukkad Shops, Getpose, Vend and Hike POS. Together they have raised over 58.6M between their estimated 449 employees. BeWo is the top competitor of SnapBizz.

    Snapbizz – Growth/ Revenue

    SnapBizz currently has a network of 10 000+ kirana storesacross 7 major cities across India that collectively do a business (GMV) of approx. of $1 Billion/year. Given its successful inroads into major cities, the company was on its way to build a network of 50,000-60,000 Class A stores and 1,50,000 -2,00,000 Class B/C stores across 42 cities in the next couple of years – and becoming a $ 21Bn platform.


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    However, given its increasing relevance due to the lockdown (where most grocery fulfilment is being done by kirana stores), the company is now on its way to achieve that target much earlier.

    Snapbizz – Future Plans

    Given its increasing relevance in the space due to the current circumstances, SnapBizz is on a fast-track mode to build a network of 150,000 stores across 42 cities and becoming a $ 15 billion platform.

  • Calamari – Simplifying Leave Management and Work Time Management of Employees with Advanced Technology

    There are many dimensions to managing a company efficiently, and a very important task that needs to be taken care of is tracking the working hours, attendance and leaves of the employees. From the complicated process of maintaining hand written journals, to honor system, where attendance management was simply based on the trust placed by the employers on the employees, there are many complicated methods that companies followed earlier. But now technology has made attendance management much simpler. A Poland based  company ‘Calamari’ is working to simplify the task further with features such as iBeacon technology and easy login into the platform through Slack account. Here is more about this innovative startup

    Calamari Highlights

    Startup Name Calamari
    Headquarter Warsaw
    Founders Hubert Lisek, Kamil Wojewoda & Tomasz Majewski
    Sector HR management
    Founded 2014
    Website calamari.io

    About Calamari
    Calamari – Founders
    The Idea Behind Starting up Calamari
    Calamari – Name & Logo
    Calamari – Business Model & Revenue Model
    Calamari – Challenges
    Calamari – Growth & Future Plans

    About Calamari

    Calamari provides a modern time recording and online absence management system, which effectively improves HR management in any organization, be it a small startup or a large organization. Calamari’s products include-

    • Calamari Leave Management System – It allows users to automate PTO (Paid Time Off) calculation and simplifies the task of leave management. From tracking leaves to leave approvals, Calamari makes it all easy. The product is developed in such a way that it can be adapted to the vacation policy of most of the countries in the world.
    Calamari Absence Management System
    Calamari Absence Management System
    • Calamari Clock In / Clock Out – It Allows users to record working time and breaks, create attendance lists and reports. Calamari is one of the first companies to use iBeacon technology. Bluetooth iBeacons are small battery operated devices. Once the employees have the Calamari app on their mobile phones, the bluetooth iBeacon devices can sense and record when the employees are in the office, and automatically starts the shift, without the employees having to do anything. The company also offers QR scanning option for marking attendance. Besides attendance and break management can be done via web browser, mobile app and even Slack.
    Calamari Attendance Management System / PTO USP
    Calamari Attendance Management System / PTO USP

    Calamari User Interface is available in five languages including English, German, Polish, French and Spanish, and its products can be used seamlessly in different countries of the world.

    Calamari Absence Calendar
    Calamari Absence Calendar

    At Calamari, we believe that HR management automation not only facilitates work but also saves time and money that companies can spend on their further development.

    Also Read: Top 5 HR Tech Startup in India- An Ultimate Solution Of Your Career Growth

    Calamari – Founders

    Calamari founders Hubert Lisek, Kamil Wojewoda and Tomasz Majewski  are all IT graduates from Military University of Technology in Warsaw.

    At Calamari, Hubert Lisek manages a team of mobile programmers for financial and sales aspects.

    Kamil Wojewoda is currently the VP of Customer Success at Calamari and Tomasz Majewski is the CTO.

    The Calamari team consists of 10-30 people.

    The company has a friendly, cozy atmosphere conducive to development. We are willing to help and open to mutual suggestions. Currently, due to COVID-19, our entire team works remotely, but we do not lose enthusiasm and willingness to work – said the founders emphasizing on the company’s work culture

    Calamari Time-in Sheet
    Calamari Time-in Sheet

    The Idea Behind Starting up Calamari

    The inspiration for creating the product came from a vacation management tool used by the company in which one of the founders of Calamari worked. Calamari founders were confident that they can design a much better tool for leave and attendance management than the ones being used. For the first 5-6 months, the founders were working on Calamari’s product development side by side with their regular jobs. However, they soon realized that they required to devote more time to the project, and they left their jobs to work full time for Calamari. The company received its first client after 6 months of inception; in the next 12 months the company got 50 clients and the numbers are increasing since then.

    While working on the product, we decided that we want to develop Calamari as a global product and it was a great decision. Creating a product for the international market approaches its production differently it is more flexible and goes to a larger market, which gives much wider opportunities to acquire customers. We received valuable feedback necessary for product development from customers, and worked upon them

    Calamari Admin Configurations
    Calamari Admin Configurations

    Also Read: Top SaaS Products for Tracking Time and Activity

    Coming up with the name for our product, we were looking for something simple to pronounce in many languages, so it could me more user-friendly. The word “Calamari” met this need. – the founders quote

    The second reason for choosing this name was that Calamari (squid) represents flexibility which is one of the core values of the company. However, the most important reason was that real calamari (squids) have three hearts – just like Calamari has three co-founders. The company’s logo is a combination of squid and calendar combined together.

    Calamari – Business Model & Revenue Model

    Calamari is a B2B company. The company has both small startups and large corporations as clients.

    The customer pays for access to Calamari. The cost of the subscription depends on the number of employees and the modules selected. At present, the lowest price for both the modules, i.e, the module for managing holidays and the module for registering working time, is $ 30 a month, for teams of up to 100 employees. Calamari creates customized plans for those companies that have more than 100 employees.

    Also Read: Smart Strategies To Get Job In a Startup Company

    Calamari – Challenges

    Making the product adaptable to the Holiday policies of different countries was a challenging task for the team. As the founders put in –

    Our customers praised Calamari for simplicity and intuitiveness from the very beginning, but we also had problems. One of our first biggest challenges was to solve the problem of managing vacation limits. Various holiday policies from countries around the world made the task even more difficult. However, we decided to completely rebuild the engine calculating the holiday dimension and successfully solved the problem.

    Adding new and technologically advanced features to the product is a constant challenge for the team.

    Calamari – Growth & Future Plans

    Founded in 2014, within 6 years of its inception, Calamari has received great customer reviews, and is being used by companies from over 90 countries around the world. The company has also been awarded several times. Calamari  received otrzymaƂo dwie HR software awards from Finances Online. In 2017 Calamari also received  Rising Star Award and Great User Experience Award.

    Currently the Calamari team is dynamically developing its integration with Slack and is working for introducing many improvements in the mobile application for even greater convenience of use and security in the difficult time of a corona-virus pandemic. The company is also creating a voice interface for recording breaks to ensure contactless solutions.

    As it turns out, even within the same mobile device, the built-in voice interface for different languages works differently and creates problems. We are currently in the testing phase, but we are thinking of creating our own solution that will prevent them – says the founding team at Calamari explaining the problems the team is facing while creating the voice interface.

  • Indian Gaming League – The Ultimate Destination for Playing Competitive Online Games

    A report by KPMG and Google, revealed some interesting facts and figures about the Indian Online Gaming Sector. As per the report, the Indian online gaming sector is expected to be valued USD 1 billion by 2021. The study also found that an average Indian gamer is below 24 years of age. This shows that Online gaming has become a popular way of entertainment for many youngsters in India. Not just entertainment, gamers are also making some serious earnings by playing games, and many are even considering professional gaming as a career option.

    Yash Pariani, who is a passionate gamer himself is taking the online gaming experience to the next level through his gaming startup Indian Gaming League. The platform lets users enjoy competitive online games and also lets them hone their skills to become a pro online gamer. Here is more on this startup that has grown to become a much loved gaming platform for many just within a year of its inception.

    Indian Gaming League Highlights

    Startup Name Indian Gaming League
    Headquarter Mumbai
    Founder Yash Pariani
    Sector Esports/ Online Gaming
    Founded 2019
    Parent Organization Indian Gaming League
    Website www.iglnetwork.com

    About Indian Gaming League
    Online Gaming Market in India
    Indian Gaming League – Founder & Team
    The Idea Behind Starting Indian Gaming League
    Indian Gaming League – Name & Logo
    Indian Gaming League – Marketing Strategies
    Indian Gaming League – Challenges
    Indian Gaming League – Competitors
    Indian Gaming League – Growth & Future Plans

    About Indian Gaming League

    IGL (Indian Gaming League) is India’s premier Esports organisation. IGL hosts daily tournaments across a wide range of Esports and online video games with a view to develop online professional gaming in India by providing attractive prize pools which motivates the players to kick-start their career and pursue gaming. The platform offers over 25 games which means almost every player can find a tournament for his preferred game on IGL, and play it on any device including Xbox, Playstation 4, PC and smartphones.Founder Yash Pariani’s vision behind starting Indian Gaming League is to create a friendly community which can be used by the new gamers to enter the world of competitive gaming.

    Online Gaming Market in India

    In the previous few years, India has been the fastest growing nation in terms of online users on various convenience applications or social media platforms. The trend continues when it comes to online gaming. With the rise of online mobile gaming, India has nearly 500 million daily users of Esports or online video games. Another market trend is the spiking increase in the users from tier 2,3 Cities in India, especially for mobile gamers.  

    The recent COVID-19 unlike most of the other sectors, has proved to be a boost for the online gaming market and IGL has also reaped the benefit. The platform witnessed a massive growth in the past few months and the IGL team expects this growth trend to continue in near future, with the growing craze for online gaming.

    Indian Gaming League – Founder & Team

    Yash Pariani  is the founder and CEO of Indian Gaming League. Yash spearheads the role of managing the team, expanding operations and strategizing ways to scale the business. Along with this, he also overlooks marketing campaigns and product overview.  Yash has done his graduation in Business Administration from Sikkim Manipal University, after which he began his career with Freestyle Paris where he worked as an Assistant Manager. He had also successfully co-founded four different tech startups in a variety of realms. He navigated his way to the top, learning, streamlining & growing the business in every step of the way through the hurdle race.

    Yash Pariani, Founder & CEO, Indian Gaming League
    Yash Pariani, Founder & CEO, Indian Gaming League

    The Idea Behind Starting Indian Gaming League

    A few years back while Yash was in US he noticed the growth of Esports there and was amazed to see the infrastructure and numbers in the Esports industry. When he came back to India and researched about Esports and online gaming sector here, he observed that the market had been unstructured and lacked a lot in comparison. This sparked the urge to do something about it and create a platform to identify the best gamers, which lead to the inception of Indian Gaming League in 2019.

    The name Indian Gaming League (IGL) is inspired IPL (Indian Premier League). The IGL team foresees that gaming is soon to eclipse cricket and it’s viewership is growing larger on a Y-o-Y growth rate.

    IGL Logo
    IGL Logo

    Indian Gaming League – Marketing Strategies

    As most of the gamers are youngsters, social media platforms proved to be a great option for connecting to potential users. Indian Gaming League’s initial promotions and launches were mainly through Social Media Platforms like Facebook, Instagram, etc. Promotions on these platform provided a decent kick-start to Indian Gaming League’s website, and later the startup also came up with its mobile app.

    IGL hosts various events for the gaming communities that gives them a platform to showcase their gaming talent which in-turn makes the users acquainted with the brand.

    “Sometimes, going from 100 to 1000 is much easier than it seems to be, but reaching 1000 to 10,000 is what proves to be the uphill task. The Initial few months help you build your brand value and image which attracts the thousands of more users to your platform. Sometimes such an immense growth can prove challenging but as long as the customer satisfaction is maintained, the platform will keep growing.” quotes the Indian Gaming League founder stressing on the importance of customer satisfaction.

    Indian Gaming League – Challenges

    Initially the gaming startup had to build a trust with the gamers that took a while, as there were many scams out there. Under this situation, it was quite challenging for the team to prove the worth and reputation of the platform. To maintain the credibility of the platform, IGL takes feedback form the regular players to ensure a great experience for them.

    Indian Gaming League – Competitors

    Indian Gaming League’s competitors in Esports include Nazara Technologies, Gaming Monk & Nodwin Gaming. Opining about the fast growing competition,  Yash says.

    We have a few competitors like in every industry however we don’t view them as competitors but stakeholders in the same industry. Because the emergence of a new company within the industry only helps with respect to the growth of the market and legitimizing of the industry.

    Indian Gaming League – Growth & Future Plans

    Today Indian Gaming League hosts on average 10 tournaments a day. The platform gets hundreds of players on a daily basis taking part across various games and are looking to add more games and more tournaments per month to ensure the gamers are engaged. During the lockdown, the startup witnessed a growth of 75% due to rapid increase in the userbase on the platform. To retain those users, the Indian Gaming League team ensured to keep the servers up to the mark to handle the traffic smoothly.

    The startup has successfully established itself as a well know name in the Esports and Online gaming market within a short period of time, and the team at Indian Gaming League is ready to move up further in the ladder with new games and improved gaming experience. If you too want to level up your life and make a career playing your favorite games, IGL is here for you!

  • YesssWorks- Seeks Coworking And Growing Together

    The content in this post has been approved by the organization it is based on.

    A coworking space is slightly different from a normal routine office or you could encapsulate it as a space for “Nomad Works”. A coworking space is like a custom office that offers affordable office workspaces, so it is essential to bring up the suite of the office like hot desks, coffee tables, meeting rooms. Coworking in India will be growing to $3.5 billion by 2022 from $350 million in 2018.

    YesssWorks is a coworking space based in Mumbai and it brings mostly the remote workers, start-ups, workshops, entrepreneurs, and freelancers to escape their isolation from home and stay at bay from hectic office hours.

    YesssWorks- Company Highlights

    Startup Name YesssWorks Spaces
    Headquarter Mumbai
    Founders Mihir Shah, Nainesh Kapadia
    Sector Coworking/Real Estate
    Founding Year 2019
    Website yesssworks.com
    Registered Entity YesssWorks Spaces Pvt.Ltd

    YesssWorks- About and How it Works
    YesssWorks- Founders
    How YesssWorks Started?
    YesssWorks- Logo and Tagline
    YesssWorks- Vision and Mission
    YesssWorks- Target Market Size
    YesssWorks- Products/Service
    YesssWorks- Startup Launch
    YesssWorks- Business and Revenue Model
    YesssWorks- Challenges
    YesssWorks- Customers/Clients
    YesssWorks- Advisors/Mentors
    YesssWorks- Funding and Investors
    YesssWorks- Price
    YesssWorks- Future Plans
    YesssWorks- FAQs

    YesssWorks- About and How it Works

    YesssWorks Space is a coworking space designed and operated in a way that not only provides the workforce with a conducive environment to increase their productivity but also inspires them to grow professionally. Keeping the emerging need for budget friendly spaces in mind, YesssWorks paved its journey in 2019 focusing on Mumbai & Pune.


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    A coworking space is slightly different from a normal routine office or youcould say that space for “Nomad Works”. Just walk into coworking space and thatvibe which boosts up your energy levels is magnificent, which enthralledoccupants bring to space. It’s important to improve your coworking spac



    YesssWorks coworking space is designed for effective working, with ergonomic & aesthetic designs. This not only enhances productivity but also supports creativity, and builds up a friendly community with great networking opportunities along with all requirements needed for running business operation in place. The house team provides with their availability to take care of all functions of the workspace so you can concentrate on your business.

    YesssWorks- Founders

    YesssWorks Space is founded by Nainesh Kapadia and Mihir Shah.

    Nainesh Kapadia and Mihir Shah- Founders of YesssWorks Space
    Nainesh Kapadia and Mihir Shah- Founders of YesssWorks Space

    Nainesh Kapadia has done his MBA in International Business, Trade and Tax Law from Victoria University in 2001. Being the Founder and Director of YesssWorks, he develops business strategy and is a growth expert. Mr. Kapadia holds his expertise in working, leading and managing industries across packaging, banking, dairy, automation, e-com and technology. He has shown his keen interest in Rural and Economic Development models. He has a soft corner for animals and being a business man he never lags behind when it comes to volunteering. He is a trustee member of well-known animal welfare society i.e. Shrimad Rajchandra Love & Care.

    Mihir Shah had done his B.Tech in Electronics from University of Mumbai (batch-1997), and M.S. in Computer Engineering from The University of Texas at Austin. After graduating from his engineering life, he right-away geared up for Management Studies in Finance from The Wharton School. Maintaining his responsibilities as a founder of YesssWorks, Mr. Shah is the Director of Ubuntu Montessori and is also Co-Founder of XSTOK. It can be said that he had his major break in January 2015, and he’s been holding high positions since then.

    Given the small team, both focus on all aspects of the business. However, individual responsibilities and various roles are divided for clarity in responsibility.

    YesssWorks Space Team with founders
    YesssWorks Space Team with founders

    How YesssWorks Started?

    YesssWorks emerged from earlier Fundtonic, which was a seed funding incubator. The company started as a coworking spaces to provide office space at affordable prices to its incubated companies. Modern and open custom office space at affordable prices was a big hit with its incubated companies and the demand spread to a broader startup universe. This leads to the opening of a new vertical in coworking sector to bootstrapped startups, and eventually established corporates providing holistic business space solutions.

    In 2019, the coworking business was carved out into a separate entity to focus entirely on providing a contemporary working environment. YesssWorks understands the need for flexible & ergonomically designed workspaces which are economical and provides a comfortable space.

    YesssWorks- Logo and Tagline

    YesssWorks Space Private Limited provides modern and beautiful office workspaces for creators and inspiring community. With an elegant logo, YesssWorks gives a tagline to the company: “Luxuriously handcrafted spaces re-engineered for your needs. Upgrade your office space and move into YesssWorks coworking!”

    YesssWorks- Name, Logo & Tagline
    YesssWorks Logo 

    YesssWorks- Vision and Mission

    YesssWorks keeps up with a vision to enhance today’s rapidly evolving work by connecting people in thoughtfully designed easily accessible spaces. Due to it’s cost-effectiveness, it is not only budget-friendly but the workspace covers all the major commercial hubs in Mumbai and Pune. The shared workspace aims to provide targeted technology and business solutions for entrepreneurs, SMEs and enterprises for ease of business.

    YesssWorks- Target Market Size

    Coworking in India will be growing to $3.5 billion by 2022 from $350 million in 2018, and YesssWorks targets working on this. Their sector is an agnostic coworking space that caters to all types of business from freelancers, startups to established corporates. It’s not possible to point out at just some sectors to specify the size of the target market but their focus is Mumbai and Pune, which are among the top 5 cities in India for commercial space and coworking space given the high concentration.


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    They not only focus on the established corporates but also bootstrapped companies & startups for providing flexible workspaces & other business solutions. The company’s different product offerings and budget friendly ergonomically designed workspaces are something that differentiates us from their competitors. Also, they work more on providing the best possible experience & comfort to each one of our members by understanding their individual needs. The team of like-minded professionals ensures nothing but the best services provided to everyone working out of their hubs in both the cities, Mumbai and Pune.

    YesssWorks- Products/Service

    YesssWorks is providing workspace as a service. They keep their focus more on providing the best possible experience and comfort to each one of our members by understanding their individual needs. The custom office has built its infrastructure in a way which provides all the amenities of contemporary office in beautiful and ergonomically designed workspaces with full services which has resonated strongly with our customers.

    YesssWorks is known for its services and products offered to the market. They focus on ensuring the warm & friendly community culture for people who visits the workspace.


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    YesssWorks- Startup Launch

    They started with one location in Andheri East (Mumbai). However, based on demand from their customers, they started evaluating other “hot” commercial sectors in need of office space and infrastructure solutions. They studied the need & demand of the emerging startups and key geographical markets narrowing down to Mumbai and Pune as key focus markets. The focus was to give ease of access and ability to work anywhere in these two cities which helped them to come up with different segments of spaces in regards of customization and flexibility for almost every demand group in the industry.


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    The evolution has mostly been organic as they were able to capitalize on customer service and ease of operations from their coworking hubs. They also host events, celebrations, talk shows, mentor access, partnerships for our coworkers. They are a coworking with minimum frills allowing their customers to work whenever they want and be the part of the coworking community.

    HappleyFit Fitness Party at YesssWorks Space in Pune

    YesssWorks- Business and Revenue Model

    Their primary product is office space sold by seats. Clients avail to Flexi seats, Fixed seats, Cabin seats, or customized area. Pricing ranges from 4,999 per seat to 15,000 per seat depending on the type of seat. The contracts range from daily pass to monthly to annual contracts.

    YesssWorks coworking space
    YesssWorks coworking space

    They also provide ancillary services for the comfort and convenience of the coworkers such as courier, stationery, concierge, pantry, bandwidth on demand, 24 hours operations and many more

    YesssWorks- Challenges

    Every startup faces challenges once when they begin to grow. Since, YesssWorks is a coworking community where people gather up to meet with their remote teams. More recently, the COVID-19 pandemic situation has hit the coworking industry brutally. Not only the offices have had to remain shut for extended times, a lot of the customers are seed funded & bootstrapped businesses which are struggling to survive as the economy continues to remain closed due to the sudden financial hit in their respective businesses. So, many co-workers chose to downsize within the current contract while some chose to opt for account suspension for at least upcoming 3-4 months.

    The challenge for coworking space companies is that the major burden of loss of business is being borne by them as coworkers have demanded discounts and waivers while the landlords (which is typically 50% of expenses) have not provided any corresponding relief.


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    They’ve continued to work with our coworkers to find a mutually acceptable solution. To make it work, they have offered deep discounts, accounts suspension without penalties and even free usage to support our clients. The key has been transparent discussions about the situation and costs. YesssWorks has also proactively passed any benefits in operational costs (lower electricity, housekeeping, etc.) back to the clients so that there is no undue benefit to us.

    They are trying to support all businesses working with them with their hardships to make sure they can manage without undue burden theirs during these difficult times of global pandemic.

    YesssWorks- Customers/Clients

    They have been very active in their sales channels while building personal relationships and offering incentives to foster a long-term partnership. They have 4 key channels:

    • Brokers – They’ve cultivated relationships with IPCs and local brokers for large and corporate clients looking for office space.
    • Online – They target freelancers, individuals, small businesses through Google and social media ads.
    • Aggregators – They are registered with all prominent online aggregators of offices space
    • Office Mapping – Their sales team runs outreach programs to all commercial buildings near their hubs to target companies that have outgrown their offices and in need of few additional seats.

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    YesssWorks has partnered with various service providers to provide discounted value-added services to our coworkers

    • Business Services: Logistics, Outsourced HR, Outsourced accounting, legal services
    • Personal Services: Salons and restaurants in the vicinity of the hub, subsidized doctor visit for routine checkups, etc.

    Their most popular and successful marketing campaign is a 3-Day Free Trial. This works especially well for 1 to 10-seater clients. We have a conversion rate of 96%for the clients who have tried the space and signed a contract for a service plan.

    YesssWorks- Advisors/Mentors

    They have on their board industry experts and businessmen who themselves made it to the top on their own.

    • Bhavin Parikh, GlobeTextiles limited
    • Dhiren Shah, Moneybee Advisors

    YesssWorks- Funding and Investors

    They’ve raised friends and family round to seed money, initially. Being in the market and handling over 1000+ seats they have understood the business and are now ready for expansion and partnership opportunities. They believe that a bigger footprint in these two cities will be the way forward for the coworking community.

    YesssWorks- Price

    Universal Day Pass — Rs 999/- for 5 days at any of our hubs

    YesssWorks- Future Plans

    They have 4 locations, while 2 in Mumbai (Andheri MIDC, BKC Annexe) and 2 in Pune (Baner, Bavdhan) with expansion plans in both the cities. Their team members have grown from 100 to almost 1000. The company has served more than 200 different companies of all sizes – individuals / sole proprietors to large conglomerates.

    We believe, coworking as a sector will continue to grow as more and more companies have become more comfortable with shared office space, and they are quite liking the idea of not having to spend on capital expenses or getting stuck to long term commitments for rentals and fixed expenses.

    Their main focus is in Mumbai and Pune, two of the largest coworking markets in India. They believe, rather than one or two large spaces (>50,000 sq ft), they would like to build mid-size spaces (15,000 to 20,000 sq ft) all over Mumbai and Pune targeting every commercial area. The idea is to blanket the cities so companies don’t need to concentrate their teams in one area but can have their teams split across different hubs with seamless interchangeability and also intercity functionality from YesssWorks being the common office space providers.

    They strongly acknowledge that this will help reduce inefficiencies like commute time, setup costs, and improve work productivity and improve work-life balance. By providing familiar and similar business environments across all Hubs, a co-worker can sit out of any convenient hub and feel comfortable and have access to all amenities anywhere.

    YesssWorks- FAQs

    What is YesssWorks?

    YesssWorks Space is a coworking space designed and operated in a way that not only provides the workforce with a conducive environment to increase their productivity but also inspires them to grow professionally.

    Who founded YesssWorks?

    YesssWorks Space is founded by Nainesh Kapadia and Mihir Shah in 2019, which is based in Mumbai and Pune.

    What will be the growth of Coworking sector in India?

    Coworking in India will be growing to $3.5 billion by 2022 from $350 million in 2018.