Tag: 📄Company Profiles

  • How FocusOn Interiors is Bridging the Gap Between Design and Execution in India’s Commercial Interiors Market

    The Indian commercial interior design and office fit-out sector is expanding rapidly, valued at INR 277 billion in 2023 and projected to grow to INR 805 billion by 2030 at a CAGR of 16.5%. FocusOn Interiors provides end-to-end turnkey solutions, bridging the gap between design and execution through structured project management, quality control, and single-point accountability. The company has built a reputation for delivering functional, aesthetically refined spaces that meet client requirements efficiently.

    In this article, explore more about FocusOn Interiors, its founders, business and revenue model, challenges, and more.

    FocusOn Interiors Company Highlights

    Company Name FocusOn Interior Decorators Pvt. Ltd.
    Headquarters Gurugram, Haryana
    Sector Architecture and Planning, Interior Designing
    Founder Shanu Khan, Raja Khan
    Founded 2017
    Website focusoninterior.com

    FocusOn Interiors – About

    FocusOn Interior provides end-to-end interior design and turnkey execution services for commercial and corporate spaces in India. The company currently operates from Gurgaon, Delhi, Mumbai, and Bangalore, with plans to expand to Hyderabad and Pune in response to growing demand for integrated interior solutions. Services include concept design, space planning, material selection, project management, and final execution. The team focuses on detail, discipline, and accountability to deliver functional and well-executed spaces.

    FocusOn Interiors – Industry Details

    The office fit-out market in India was valued at approximately INR 277 billion in CY23. It is projected to grow to INR 805 billion by CY30, reflecting a CAGR of 16.5%. The office furniture segment, a component of fit-outs, is estimated at USD 5.8 billion in 2024 and is forecast to reach USD 13.0 billion by 2033, representing a CAGR of 8.8%.

    Corporate demand for Grade-A office space is on the rise, driven by increasing leasing and gross absorption. Global Capability Centers (GCCs) are contributing significantly to the demand for corporate offices. There is also a growing preference for flexible, hybrid workspace layouts, alongside a stronger emphasis on sustainability, wellness, and technology-enabled spaces.

    Outlook for the Next Five Years

    The corporate and office fit-out sector is expected to continue growing at double-digit rates, with a projected CAGR of 15-18% if current trends persist. Demand will increasingly come from expanding corporations, the tech and BFSI sectors, GCCs, and also from non-metro Tier-2 and Tier-3 cities. Fit-outs will need to balance aesthetics, functionality, cost efficiency, and sustainability. Modular, smart, and flexible elements, such as adaptable furniture, zoning solutions, and automation, are anticipated to become standard rather than a luxury.


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    FocusOn Interiors- Founder and Team

    Shanu Khan, Founder and Director, FocusOn Interiors
    Shanu Khan, Founder and Director, FocusOn Interiors

    FocusOn Interior was co-founded by brothers Shanu Khan and Raja Khan. As real brothers, mutual trust and belief have always been central to their partnership, making the decision to work together a natural progression rather than a challenge.

    Shanu Khan, Founder and Director, leads the corporate vertical, steering the company’s large-scale projects and strategic direction. Raja Khan, Co-founder, oversees NBFC and small office interior projects, ensuring that each project maintains FocusOn’s hallmark of precision, efficiency, and design excellence.

    Today, the company has a team of over 100 professionals, including designers, project managers, site engineers, and skilled execution partners. The organisational culture is defined by consistency, quality, time efficiency, and cost-effectiveness.

    FocusOn Interior’s hiring ideology is straightforward: attitude over experience. The company seeks individuals who are proactive, solution-oriented, and eager to learn. While technical skills can be developed, qualities such as passion, honesty, and accountability are considered essential. The leadership believes in nurturing a team that grows alongside the company, where every project represents a shared success story.

    FocusOn Interiors – Startup Story

    The inspiration for FocusOn Interior arose from a noticeable gap in the industry designs often looked impressive on paper but lost impact during execution. Khan envisioned a company that would bridge this gap by combining creativity with precision and accountability. The goal was to build a brand that focuses on every detail from concept to completion.

    To validate the idea, Shanu Khan studied client pain points, consulted architects, vendors, and mentors, and tested the approach through small turnkey projects. The response was highly encouraging, with early stakeholders appreciating the structured, transparent, and quality-driven methodology. This initial validation provided the confidence to establish FocusOn Interior as a team committed to delivering design excellence with discipline.

    FocusOn Interiors – Vision and Mission

    FocusOn Interior specialises in providing end-to-end interior design and turnkey execution solutions for commercial and corporate spaces. The company’s services span the entire process, from concept design and space planning to material selection, project management, and final execution, ensuring seamless delivery, quality craftsmanship, and timeless design aesthetics.

    The company’s short-term vision is to consistently deliver design excellence and operational precision across every project, building strong client trust through transparency and commitment. Its long-term vision is to become one of India’s most trusted and innovative interior solution providers, renowned for transforming spaces into experiences that inspire productivity, creativity, and comfort.

    At the heart of FocusOn Interior is a belief in detail, discipline, and design that delivers. The team operates on the philosophy that interiors are not merely about aesthetics, but about purpose, performance, and people. The company believes that great design emerges when creativity meets accountability, and this principle drives every member of the team daily.

    FocusOn Interiors Logo
    FocusOn Interiors Logo

    The name “FocusOn” was conceived from the company’s core philosophy of concentrating on what truly matters- people, purpose, and precision in design. It embodies FocusOn Interior’s approach to creating spaces that extend beyond aesthetics to deliver functionality and intent in every detail.

    The tagline, “Crafting Spaces, Inspiring Experiences,” encapsulates the essence of the company’s work and its commitment to transforming interiors into environments that spark creativity, comfort, and connection.

    The logo takes inspiration from architectural precision and human-centred design. The dot represents a “focus point” or human head, symbolising empathy and intent at the heart of every project. The curved, modular elements reflect organic transformation, illustrating how the company converts raw spaces into functional, flowing environments. The subtle ‘F’ monogram reinforces brand identity, while the minimal and modern design conveys clarity, balance, and purpose.

    Together, the name, tagline, and logo express the company’s mission to design intelligent, future-ready ecosystems that inspire and endure.

    FocusOn Interiors – Products/Services

    FocusOn Interior provides complete turnkey interior solutions, covering every stage from concept design to on-site execution. The company’s process ensures that what is visualised in design is delivered exactly as envisioned in reality. It addresses a major industry challenge, the disconnect between design and execution, through structured project management, rigorous quality control, and single-point accountability.

    The company’s USP lies in its attention to detail, transparency, and commitment to on-time delivery. FocusOn Interior combines creative design with disciplined execution, ensuring that every space is both functional and aesthetically refined. Initially, the company focused on small office interiors but later pivoted towards corporate spaces, recognising a greater demand for professional and process-driven solutions.

    FocusOn Interiors – Business and Revenue Model

    FocusOn Interior operates on a turnkey interior solutions model, catering primarily to corporate and commercial clients. The company provides end-to-end services encompassing design conceptualisation, space planning, and 3D visualisation to material sourcing, project execution, and post-completion support. The model emphasises single-point accountability, ensuring clients enjoy a seamless experience without the need to coordinate with multiple vendors.

    Revenue Model

    • Project-based fees: The primary source of revenue comes from fixed-price contracts for corporate fit-outs and office interiors.
    • Design consultancy fees: For clients seeking only design guidance, the company charges consultancy or per-square-foot fees.
    • Value-added services: Revenue is also generated through procurement margins on materials and furniture, and through premium services such as 3D walkthroughs, modular solutions, and expedited execution.
    • Scalable approach: Larger clients or recurring projects are offered retainer or long-term engagement models, ensuring predictable cash flow and sustained client loyalty.

    FocusOn Interiors – Launching Company Strategies

    The Covid-19 era proved to be a blessing in disguise for FocusOn Interior. At the time, the company was new to the market and, despite existing contacts, faced challenges in securing opportunities due to established players dominating the industry. During the lockdown, the team was engaged in a project at Sanar Hospital in Gurgaon, handling civil work with authorised access for movement in and out of the site.

    FocusOn Interior leveraged this unique access to connect with potential clients over Zoom and Teams, demonstrating its capabilities and assuring prospective clients that projects could be completed within the same budget as other vendors. Safety was a major priority, and the company implemented strict protocols, including sanitised vehicles, safe passage for staff, and full PPE kits. This approach not only helped FocusOn Interior secure its first clients but also built trust during a challenging period, providing the company with its initial foothold in the market.

    FocusOn Interiors – Growth and Retention Strategies

    Scaling from the first 100 clients to 10,000 required a combination of relationship-building, strategic partnerships, and targeted visibility. From the outset, FocusOn Interior emphasised referrals and repeat clients, ensuring every project served as a testimonial to the company’s reliability and execution quality. Partnerships with architects, real estate developers, and corporate consultants provided access to larger corporate projects without the need for significant investment in traditional advertising.

    On the marketing front, the company focused on digital campaigns, LinkedIn outreach, and content that showcased project execution rather than mass media. Campaigns highlighting before-and-after transformations and 3D walkthroughs garnered strong engagement, effectively serving as organic marketing. The growth strategy has been lean and ROI-focused, with selective spending on tools, digital visibility, and client engagement rather than broad advertising. Trust, quality delivery, and word-of-mouth amplification remain the company’s most effective channels for acquiring high-value clients.

    FocusOn Interiors – Challenges Faced

    In its early days, FocusOn Interior faced significant challenges due to limited resources. As a startup, hiring a large team was not feasible, so the company involved family members in operations. This approach not only helped keep project execution costs low but also fostered a high level of trust, which proved crucial during the initial phase.

    Since then, FocusOn Interior has grown substantially, taking on larger and more complex projects. Despite this growth, the core team, the same members who started with the company, continues to drive operations, ensuring that the values of trust, accountability, and quality remain central to every project.

    FocusOn Interiors – Key Tools and Software

    FocusOn Interior utilises a range of professional tools to manage and execute projects efficiently. These include:

    • AutoCAD
    • 3Ds Max
    • Sketchup
    • Enscape
    • R-Dash
    • MS Office

    FocusOn Interiors – Competitors

    Some of the prominent competitors of FocusOn Interior include:

    • Nag Interiors
    • SKV
    • Ambience Interiors
    • ANJ
    • IDI Designs

    FAQs

    What does FocusOn Interiors do?

    FocusOn Interiors provides end-to-end interior design and turnkey execution solutions for commercial and corporate spaces in India.

    Who is the founder of FocusOn Interiors?

    FocusOn Interior was co-founded by brothers Shanu Khan and Raja Khan.

    What sets the company apart?

    Its USP lies in bridging the gap between design and execution, offering structured project management, quality control, and single-point accountability.

  • From Vision to Impact: How GMI Infra is Transforming India’s Infrastructure Landscape

    India’s real estate and infrastructure sector continues to expand as cities grow and new business hubs emerge. GMI Infra, headquartered in Chandigarh and active in Mohali, develops IT parks, logistics hubs, textile zones and residential communities. The company focuses on building integrated spaces that combine practical design with sustainable features. Under CEO Mohit Bansal, GMI Infra has completed several key developments that contribute to local infrastructure and support community needs.

    In this article, explore more about GMI Infra, its founder and team, its business and revenue model, challenges, growth, and more.

    Company Name GMI Infra
    Headquarters Chandigarh, India
    Sector Real Estate
    Founder Mohit Bansal
    Founded 2018
    Website www.gmiinfra.com

    GMI Infra – About

    GMI Infra is not just a real estate company, it is a mission-driven movement to build the future of India, one smart city at a time. Headquartered in Chandigarh, India, GMI Infra is redefining infrastructure through innovation, sustainability, and community-first design. Every project is a canvas where architecture meets purpose and development meets dignity.

    GMI Infra – Industry

    GMI Infra operates in India’s high-growth infrastructure and real estate development sector, with a focus on emerging Tier 2 and Tier 3 cities. With increasing urbanisation and government support, the market is projected to grow at over 10% CAGR in the next five years.

    The company focuses on:

    • Industrial Infrastructure
    • Residential Ecosystems
    • Tech Zones & Free Trade Corridors
    • Logistics & Textile Parks
    • Commercial Hubs

    By 2030, GMI Infra envisions a strong footprint across North and East India, with 10+ major IT parks, thousands of jobs created, and sustainable satellite cities built from the ground up.


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    GMI Infra – Founder and Team

    Mohit Bansal - Founder and CEO, GMI Infra
    Mohit Bansal – Founder and CEO, GMI Infra

    Mohit Bansal, Founder & CEO of GMI Infra, leads with a vision to build purpose-driven infrastructure that shapes communities and empowers growth.

    Kunal Bansal, Director at GMI Infra, plays a pivotal role in overseeing project execution, on-ground operations, and client delivery. With a keen eye for detail and a strong operational mindset, he ensures that GMI’s developments meet the highest standards of quality, timeliness, and customer satisfaction.

    The team includes experts from top institutions such as IIT Ropar, Punjab Engineering College, NITs, ISB Mohali, and Delhi University. Together, they bring deep expertise in architecture, planning, sustainability, and execution, fueling GMI Infra’s mission with both insight and impact.

    The company maintains a collaborative leadership structure across innovation, acquisition, sustainability, and execution

    GMI Infra – Vision and Mission

    GMI Infra’s vision is deeply national: to contribute meaningfully to India’s growth story by 2047, aligning with the vision of a developed nation.

    Its mission is clear: to build ecosystems, not just buildings. From tech corridors and textile parks to luxury homes and logistics hubs, the company develops infrastructures that fuel jobs, inspire innovation, and enhance quality of life.

    The motto: “Built for the Nation. Designed for Tomorrow.”

    GMI Infra – Startup Story

    The spark behind GMI Infra was not a pitch deck, it was personal. Founder Mohit Bansal drew inspiration from his childhood, surrounded by architecture and India’s ambitious infrastructure feats. It was never just about profits, it was about purpose.

    As a child, Bansal was not only fascinated by construction itself but also by how these projects helped entire communities grow, connect, and build trust in a shared future. Those early observations instilled in him a sense of responsibility and a vision for what infrastructure could truly mean, not just steel and concrete, but impact, inclusion, and purpose.

    This foundation of real-world learning and human connection shaped GMI Infra’s mission: to build spaces that go beyond function and become catalysts for community and progress.

    GMI Infra Logo
    GMI Infra Logo

    The name “GMI” stands for Grey Marble Infra, a thoughtful blend of two ideas:

    • “Grey” symbolises intelligence, adaptability, and creative thought, reflecting the company’s ability to shape future-ready infrastructure.
    • “Marble” represents timeless strength, resilience, and enduring quality, the foundation of everything it builds.

    The logo features a rising sun composed of bold linear rays, framed within a golden outline. This symbolises new beginnings, forward momentum, and the dawn of a brighter, more connected urban future. The rising lines serve as a tribute to GMI Infra’s commitment to vertical growth, sustainable design, and transformative impact.

    GMI Infra – Products/Services

    GMI Infra Integrations
    GMI Infra Integrations

    GMI Infra creates ecosystems, not isolated structures. Its offerings span IT parks, luxury residences, industrial corridors, logistics hubs, textile zones, and commercial complexes, each designed to elevate both function and experience.

    The company integrates:

    • LEED & GRIHA-certified green architecture
    • Water conservation systems and solar energy adoption
    • EV-ready infrastructure and smart automation
    • Green buildings with climate-responsive design
    • Smart city technologies for enhanced livability and connectivity

    GMI Infra – Business and Revenue Model

    GMI Infra operates across commercial, industrial, and residential real estate through a hybrid B2B and B2C model. The company generates revenue through its projects expanding across commercial, residential and industrial components, long-term leasing, and plug-and-play infrastructure for businesses.

    Its offerings include IT parks, logistics parks, industrial zones, and premium homes, supported by government partnerships and land monetisation strategies. Every project is future-proof and built to serve diverse user needs, from individual homeowners to global enterprises.

    GMI Infra – Launching Company Strategies

    GMI Infra’s first clients came through government collaboration, community engagement, and stakeholder trust. Personal rapport and transparency enabled the company to cross the 100-customer mark without relying on traditional marketing.

    GMI Infra – Customer Growth and Retention Strategies

    GMI Infra retains and grows its customer base by delivering value beyond the transaction, through quality, experience, and community.

    Key strategies include:

    • Sustainable design and green-certified infrastructure
    • Prime location offerings with strong future potential
    • Ongoing maintenance and upgrade programs to protect long-term value
    • Personalised communication throughout the buyer and tenant journey
    • Community-building initiatives and cultural events, such as the GMI Golf Championship
    • Loyalty and referral programs to reward long-term relationships
    • After-sales engagement for support, satisfaction, and re-investment
    • Strategic partnerships and influencer-led trust building

    GMI Infra – Challenges Faced

    GMI Infra has faced challenges such as market volatility, economic uncertainty, and frequent policy changes, all of which required rapid adaptation.

    Technological evolution reshaped buyer expectations, prompting the company to embrace smart infrastructure and digital-first experiences. Evolving demand for sustainability and design innovation also necessitated constant upskilling and reinvention.

    Each challenge has acted as a catalyst for building a more agile, future-ready GMI Infra.

    GMI Infra – Growth

    Headquartered in Mohali, GMI Infra has a significant project pipeline supported by strong partner networks and government affiliations.

    Notable projects include:

    • GMI Business Park: A 90-acre (approx.) integrated work zone blending IToffices, Commercial space, Industrial zones and Residential space.
    • GMI Elite Homes: S+4 luxury residences offering sustainable, community-centric living with 3BHK apartments across 34 towers in a gated community.
    • GMI IT Tower: A tech-forward, strategically located office space near ISB and Infosys, equipped with energy-efficient design and smart automation.
    • GMI Free Trade Zone & 200-acre Logistics Park (Upcoming): To be developed in partnership with the Government of Uttar Pradesh, this integrated hub will boost exports, attract global investment and revolutionise warehousing and supply chain infrastructure in North India.
    • GMI Sky Greens (Upcoming): A high-rise residential project redefining urban comfort in Mohali.
    • GMI Platinum Square: A next-generation commercial hub with advanced design and accessibility.
    • GMI IT District (Upcoming): North India’s emerging tech innovation corridor with smart infrastructure.

    GMI Infra – Funding

    GMI Infra has been independently self-financed through personal investments. The company is looking to raise INR 2000 crore by 2030 to support strategic scale-up of the real estate sector across India.

    GMI Infra – Key Tools and Software

    GMI Infra uses a mix of digital tools to streamline operations, enhance marketing, and deliver seamless experiences:

    • Marketing & Advertisement Tools: Google Ads, Meta Ads, and SEO platforms
    • Property & Inventory Management Tools: Real estate CRMs such as Salesforce, Zoho, and cloud-based inventory systems
    • Design Tools: Canva and Adobe Creative Suite for branding and campaign creation

    These tools enable GMI Infra to stay agile, data-driven, and closely connected with both its audience and operations.

    GMI Infra – Government & Industry Collaborations

    GMI Infra has actively engaged with key government and industry-led initiatives to accelerate growth and impact.

    The company has partnered with state governments for infrastructure development across Punjab and Uttar Pradesh, participated in the UP Global Investors Summit to showcase large-scale logistics and tech infrastructure projects, and actively engages with Invest Punjab to foster industrial growth and ease of doing business. It also collaborates with the Indian government initiative “Smart Cities Mission” to promote sustainable urban development.

    These programs have strengthened GMI Infra’s capabilities, expanded its vision, and helped align the company with India’s development agenda.


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    GMI Infra – Awards and Recognitions

    GMI Infra has been recognised for its innovation, leadership, and community engagement across the real estate industry.

    • Featured in ET Now, Realty+, Construction Week, and Urban Voices
    • Known for hosting the high-impact GMI Golf Championship, 2nd Kuber Cup Badminton Tournament, and promoting wellness, networking, and cross-industry dialogue
    • Recognised for significant contributions to green building practices, urban sustainability, and fostering impactful public–private partnerships through platforms such as the Green Future Leadership Summit (2025), GRIHA Regional Conclave (2025), and Build X Punjab (2025)
    • Felicitated at events like the Chandigarh Rose Festival and PU Sports Meet for civic and CSR leadership

    These milestones reflect GMI Infra’s ongoing commitment to excellence, innovation, and impact, both on and off the field.

    GMI Infra – Future Plans

    Over the next 1-2 years, GMI Infra plans to launch GMI Sky Greens and GMI Residences, commence Phase 1 of the GMI IT District and GMI Textile Park, and expand the Business Park model to more cities to accelerate technology integration across its projects.

    FAQs

    What types of projects does GMI Infra develop?

    GMI Infra develops integrated commercial, residential, and industrial projects, including IT parks, logistics hubs, textile zones, and luxury residential communities. Each project focuses on sustainability, smart infrastructure, and community-centric design.

    Who is the founder of GMI Infra?

    Mohit Bansal is the founder and CEO of GMI Infra. He leads with a vision to build purpose-driven infrastructure that shapes communities and empowers growth.

    Where are GMI Infra’s headquarters?

    GMI Infra is headquartered in Chandigarh. The office serves as the central hub for the company’s operations, project management and strategic planning across real estate developments.

  • Gameskraft: How is it creating a World-Class Gaming Experience for the Indian Users

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    With the availability of fast internet and smartphones, online gaming is gaining much popularity in India, especially among the youth. With this increasing craze, many gaming companies are coming up with engaging and entertaining gaming options.

    Gameskraft, a Bangalore-based startup in the online gaming sector, is all set to bring a world-class gaming experience to Indian users. This startup, launched in 2017, is driven by the vision to establish Gameskraft Technologies as a leading gaming company in India. StartupTalky interviewed Gameskraft founder Prithvi Singh. Let’s see what he has to say, what Gameskraft actually is, and how it is transforming the world of online gaming in this StartupTalky article ahead!

    Startup Name GamesKraft
    Headquarter Bangalore
    Founder Prithvi Singh
    Sector Online Gaming
    Founded June 2017
    Registered Entity Name Gameskraft Technologies Pvt. Ltd.
    Website gameskraft.in

    Gameskraft – Company Highlights

    About Gameskraft
    Gameskraft – Industry
    Gameskraft – Founders and Team
    Gameskraft – Startup Story
    Gameskraft – Mission and Vision
    Gameskraft – Name, Tagline and Logo
    Gameskraft – Business and Revenue Model
    Gameskraft – Customer Acquisition
    Gameskraft – Funding
    Gameskraft – Products and Features
    Gameskraft – Advisors and Mentors
    Gameskraft – Investment
    Gameskraft – Partnerships
    Gameskraft – Challenges
    Gameskraft – Competitors
    Gameskraft – Future Plans

    About Gameskraft

    Gameskraft is an online gaming company founded in Bengaluru that develops web and mobile games. The company is hailed as India’s first gaming company that gives instant cash rewards. The ISO-certified gaming platform is lauded to be instrumental in building and scaling bellwether technology startups, including Goibibo, Blinkit, Myntra, and Flipkart.

    Nostragamus, Rummytime, Pocket52, Rummyculture, and Gamezy are some of the gaming platforms that Gameskraft boasts of, all of which are based on reward systems and use real cash. Gamezy was launched by Gameskraft in 2019, through which it entered the fantasy cricket and football segment. Besides, users can play games like Carrom, Fruit Slice, Fruit Dart, Sheep Fight, Ludo, Snake, Run Boy Run, Quiz, Bricks, and Bubble Burst on Gamezy. Players can play the games for free for practice, and later can opt for playing these games with real money and real players.

    Gameskraft debuted with Rummy Culture in 2017. In just a short period, it has evolved into India’s fastest-growing cash rummy platform, with over 1 million active players on its website and Android application. Offering a best-in-class gaming experience with complete digital safety, Rummy Culture has multilingual customer support. Free to register, the platform also provides first-time players with generous welcome bonuses. The USP of Rummy culture lies in its transparency and ease of use, along with instant withdrawals.

    RummyCulture Logo
    RummyCulture Logo

    The games are designed after researching the market trends, the demand, and the gaps that exist in the casual gaming industry.

    “We made sure our products will cater to the specific needs of the Indian customer. Unlike most other real cash games, our users are credited the money they win on the same day” – Rummyculture owner Prithvi Singh says.

    Gameskraft – Industry

    The investment of market leaders such as Alibaba, Tencent, Nazara, and Youzu has contributed to the growth of the Indian gaming industry. India’s online gaming industry, currently valued at $3.7 billion, is expected to grow to $9.1 billion by 2029.


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    Gameskraft – Founders and Team

    Prithvi Singh founded Gameskraft in 2017. The company has declared Ramesh Prabhu as the CFO of the gaming startup, who has held the role since August 2018. Harish Rawat serves as the Senior Vice President of Marketing of the business, while Vikas Taneja is known as the Group CEO of Gameskraft.

    Prithvi Raj Singh

    Gameskraft founder Prithvi Raj Singh is a B.Tech. Computer Science engineering graduate from Netaji Subhas Institute of Technology. Prior to GamesKraft, he worked with companies like Grofers, now Blinkit, where he had worked as the Staff Engineer; Ignite Technologies as the Chief Architect; CA Technologies as a Manager, and Trilogy, where he had worked as a Technical Associate. Prithvi had already gained knowledge across different domains, including large-scale and enterprise applications.

    Prithvi Singh, Founder GamesKraft
    Prithvi Singh, Founder Gameskraft

    Prithvi Singh has always been fascinated with computers, and this is why he chose Computer Science in college. He mentioned this in a YouTube interview, along with discussing much more about his journey and the experiences he had as a first-time investor. Here’s the interview below:

    Prithvi Singh – Gameskraft Founder

    Gameskraft – Startup Story

    Prithvi started showing interest in gaming at a young age. During his college years, he spent a considerable amount of time playing video games. Around the same time, he realized that the market is mostly dominated by international companies and the games are not specific to the Indian market. So, he wanted to develop games, especially for Indian users.

    “With Gameskraft, I wanted to bring the Indian context to the online gaming space. The games we develop are mainly targeted at Indian users. Since India’s gaming industry has a huge potential, I was pretty confident about Gameskraft” quotes Gameskraft owner Prithvi Singh.


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    Gameskraft – Mission and Vision

    Gameskraft was launched with the aim of creating the “next big revolution in the e-gaming industry.”

    “Gameskraft’s vision is to be the most loved online gaming company of the 21st century using best-in-class technology. We are here to create a flawless user experience like no other contemporary apps in the market.”

    “We wanted a name for our company that is catchy and easy to remember, so we came up with Gameskraft.”, said rummyculture owner Prithvi Singh.

    Gameskraft’s tagline is ‘India’s fastest-growing gaming company’.

    Gameskraft logo
    Gameskraft logo

    Gameskraft – Business and Revenue Model

    GamesKraft is built on a user-oriented business model and can thus be summed up as a business operating in a B2b as well as a B2c model. Gameskraft earns revenue by collecting service charges on the cash games. Non-cash games are mostly free, but some games have entry restrictions.

    Gameskraft – Customer Acquisition

    Initially, word-of-mouth publicity helped Gameskraft to create a name. Gameskraft’s referral program also helped the company attract new customers. The company also offers welcome bonuses to new users. During the Cricket World Cup 2019, Gameskraft launched an exclusive World Cup ‘scratch card’ offer for the Rummyculture users.

    As part of this app-only (available on both Android and iOS) offer, users stand a chance to win a prize every hour. However, only mobile-verified users can claim this offer, and they are eligible for a maximum of 8 scratch cards a day.

    Under this ‘scratch card’ offer, Rummyculture subscribers can access one scratch card per hour. Each card will be activated for one hour when the match starts. Users can make a claim only during this period. Additionally, Gameskraft recently presented the official World Cup 2019 Team India jersey to Rummyculture players with the highest add-on cash every day from June 1st to 5th. The platform has also added an exclusive World Cup leaderboard to Rummyculture’s platform and users with the highest points tally will receive attractive prizes following the completion of the World Cup 2019. Rummyculture is now available on the iOS platforms too.

    “We took a customer-centric approach from the beginning and it has worked really well for us. Customers have grown to like our games because of their transparency and user-centricity.”, said Gameskraft founder Prithvi Singh.

    Gameskraft – Funding

    Gameskraft doesn’t have any formal investors at present. It was the founder of the company, Prithvi Singh, who arranged some amount of funding from his family and friends to start Gameskraft.


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    Gameskraft – Growth and Revenues

    Gameskraft has been making safe gaming experiences ever since it was founded. The company has also been hailed as:

    • India’s fastest-growing gaming company
    • A Guinness World Record holder for conducting the world’s largest rummy tournament
    • Gameskraft boasts of having crossed 1 million downloads
    • It has a massive player community of 25 million for its app Rummy Culture.
    • Gameskraft has 2 offices, both of which are located in Bangalore.
    • It has a team of 600K+ gaming enthusiasts.
    • It has 421 million online gamers.

    Gameskraft Financial

    Particulars 2024 2025
    Operating Revenue INR 3,475 crore INR 3,896 crore
    Total Expenses INR 2,232 crore INR 2,766 crore
    Total Profit INR 947 crore INR 706 crore
    Gameskraft Financials
    Gameskraft Financials

    Operating revenue increased from INR 3,475 crore in 2024 to INR 3,896 crore in 2025. However, higher expenses led to a decline in total profit from INR 947 crore to INR 706 crore.

    Gameskraft – Advisors and Mentors

    My family and friends have given me constant support throughout the journey. Whenever I need advice, I turn to them.


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    Gameskraft – Investment

    Gameskraft has invested in three companies. Below are the details:

    Company Name Funding Round Date Amount
    Mailmodo Seed Round Jun 30, 2021 $2 million
    Pocket52 Series A Jun 2, 2020 $1.8 million
    WarmOven Seed Round Aug 29, 2019 $835.7 K

    Gameskraft – Products and Features

    Rummy Culture from Gameskraft

    Rummy Culture has introduced new features intended to boost rummy’s appeal to novice players while also improving the gameplay experience for all experienced players. Ultra Deals Rummy is a brand-new game format that Rummy Culture has also debuted.

    Gameskraft – Partnerships

    Gameskraft has partnered with various prominent companies:

    Inspire Institute of Sports

    Gamekraft Foundation and IIS have partnerships, and with their partnership, to provide high-class training and access to facilities to identified young sports talents in India across various disciplines in the sport of track and field

    Anju Bobby Sports Foundation (ABSF)

    Gameskraft has teamed up with the Anju Bobby Sports Foundation (ABSF) to contribute to the establishment of ABSF’s new high-performance academy in Bengaluru. This collaboration reflects Gameskraft Foundation’s commitment to sports development and its vision of fostering social upliftment and success stories across various sports disciplines.

    West Bengal National University of Juridical Sciences (WBNUJS)

    Gameskraft and the West Bengal National University of Judicial Sciences (WBNUJS) have partnered to create a gaming, technology, and sports legislation research center. This endeavor comes at a crucial time when the gaming industry is quickly evolving and policy reform is gaining ground.

    Disney+Hotstar

    Gameskraft partnered with Disney+Hotstar on September 22, 2021, to strengthen its brand recognition among viewers.

    Gameskraft – Challenges

    Gameskraft Layoffs

    In September 2025, Gameskraft laid off 120 employees due to India’s ban on real-money gaming under the Online Gaming Act, 2025. The layoffs affected multiple departments, including operations, tech, marketing, and finance. The company is honoring severance, leave encashment, and health benefits. This follows the suspension of platforms like Rummyculture and Pocket52, and comes amid an INR 270 crore fraud case involving the former CFO. The move reflects broader industry impact, with over 2,000 gaming jobs lost nationwide.

    Retaining Customers

    The most challenging part for the company was retaining a steady customer base. When Gameskraft first started, it mainly focused on a good interface. However, over time, it realized that there are many other important factors. The company constantly keeps on researching and making changes to its platform to meet customer expectations. Rummyculture’s first multi-player tournament didn’t go as planned, mostly due to technical errors. It was a real eye-opener for Gameskraft, and they learned from the mistake and made changes accordingly.


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    Gameskraft – Competitors

    Many online gaming companies are now operating in India. Some top gaming companies are:

    As noted by Prithvi, Gameskraft is a new player in the online gaming space. The Gameskraft focus is currently on its latest offering, Gamezy. The Gamezy owner, Gameskraft, had forayed into the fantasy gaming space earlier in 2019.

    “What makes us stand out is that we do extensive market research before rolling out any game. We take regular feedback from our customers to make improvements in various areas – whether it’s the UI of the game or the format.”

    Gameskraft – Future Plans

    Following India’s 2025 ban on real-money gaming, Gameskraft has paused its rummy and poker platforms and will not pursue legal challenges. The company laid off 120 employees but launched an internal Ideathon to explore new growth ideas. It is now focusing on compliant gaming opportunities, innovation, player safety, and potential diversification into other segments of the gaming industry, leveraging its expertise to adapt to regulatory changes and market dynamics.

    FAQs

    What is Gameskraft, and who is the founder of Gameskraft?

    Gameskraft is an online gaming platform founded in 2017 by Prithvi Singh, which offers an array of interesting games for Indian players. The company takes pride in being India’s first gaming company to give instant cash rewards to the players. The ISO-certified gaming platform also boasts of organizing the world’s largest online rummy tournament and has its name in the Guinness World Records.

    Who is Gameskraft ceo?

    Vikas Taneja is the CEO of Gameskraft.

    Who is Gamezy founder?

    The Gamezy founder is none other than Prithvi Raj Singh, who founded Gameskraft.

    Who is Ramesh Prabhu?

    Ramesh Prabhi is the CFO of Gameskraft.

    Who is the owner of Gamezy and RummyCulture?

    Gameskraft is the owner of Gamezy and RummyCulture.

    Gameskraft brings in trusted games. It is also recognized by the ISO certification.

  • DevX: India’s Fastest-Growing Co-Working Space & Startup Accelerator

    Established in Ahmedabad with the goal of filling a gap in Gujarat’s startup ecosystem, DevX has quickly become a leader in the coworking and accelerator space. With a mission to empower startups and entrepreneurs through purpose-built workspaces, they’ve created an environment where collaboration and growth thrive.

    Their approach combines innovative technology, curated office solutions, and a deep commitment to creating sustainable growth paths for the businesses they host. DevX offers a unique value proposition through strategic partnerships, a technology-driven operational model, and an expanding network of coworking centers designed to meet the evolving needs of startups and established companies alike.

    In this Startuptalky, we will learn more about DevX’s success story, its founders, business model, innovative revenue models, growth, challenges, investments, strategic partnerships, and how they are reshaping the future of coworking in India and beyond.

    DevX – Company Highlights

    Name DevX
    Headquarters Ahmedabad, Gujarat
    Sector Educational and IT sector
    Founders Rushit Shah, Parth Shah and Umesh U.
    Founded 2017
    Website Devx.work

    DevX – About
    DevX – Industry
    DevX – Founders and Team
    DevX – Startup Story
    DevX – Mission and Vision
    DevX – Name, Tagline and Logo
    DevX – Business Model
    DevX – Revenue Model
    DevX – Challenges Faced
    DevX – Funding and Investors
    DevX – Investments
    DevX – Mergers and Acquisitions
    DevX – IPO
    DevX – Growth
    DevX – Financials
    DevX – Advertisements and Social Media Campaigns
    DevX – Competitors
    DevX – Future Plans

    DevX – About

    DevX is a leading coworking space provider in India, offering a wide range of workspaces, including coworking spaces, managed offices, serviced offices, conference halls, and meeting rooms. In addition to workspaces, DevX actively supports startups through the DevX Venture Fund and accelerator program.

    At DevX, their passion lies in helping startups and businesses unlock their full potential. They are more than just a workspace provider—they are a thriving community of innovators, entrepreneurs, and game-changers.

    With over 25 centers in 10+ cities across India, DevX offers a variety of flexible workspaces tailored to fit diverse business needs. Whether it’s coworking spaces or managed offices, their state-of-the-art facilities are designed to spark collaboration, creativity, and productivity—creating the ideal environment for businesses to flourish.

    Beyond offering workspaces, DevX is deeply committed to nurturing startups through its DevX Venture Fund. Their accelerator program equips early-stage startups with funding, mentorship, and the necessary resources for success, reflecting their belief that, together, they can shape a brighter future for all.

    DevX – Industry

    India’s coworking market has now surpassed 13 million square feet and continues to expand. While major cities like Delhi-NCR, Mumbai, Bangalore, and Chennai remain key players, coworking spaces are also gaining traction in tier 2 and tier 3 cities, signaling that coworking is no longer confined to metropolitan hubs.

    This surge can largely be attributed to the increasing demand for flexible work setups, as remote work became commonplace. Both large and small businesses have embraced coworking spaces for the agility they provide without the long-term commitment of traditional leases. India’s coworking space market is projected to reach a size of $2,842.2 million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 20.6% from 2024 to 2030. This rapid expansion reflects the increasing demand for flexible workspace solutions across the country, driven by shifts in work culture and the rise of hybrid and remote work models. 

    DevX – Founders and Team

    Rushit Shah

    Rushit Shah - Co-founder and Chief Engagement Office. DevX
    Rushit Shah – Co-founder and Chief Engagement Office. DevX

    Rushit Shah is the Co-Founder and Chief Engagement Officer of DevX.

    Rushit Shah, based in Ahmedabad, India, brings over seven years of hands-on experience in the IT industry, with a strong focus on Network Infrastructure Management. His deep understanding of technology and digital transformation has fueled his drive to deliver innovative solutions within the Commercial Real Estate (CRE) industry.

    Currently serving as Co-Founder and Chief Engagement Officer at Dev Accelerator (DevX), Gujarat’s largest coworking space provider, Rushit oversees key departments including Purchase, Admin, Legal, and Network. His role involves building and managing strategic relationships with vendors, builders, and clients, ensuring efficient and productive operational solutions.

    Mr. Shah also co-founded TRAZO EdTech LLP and previously held positions at XDuce Infotech Private Limited – India and The Gujarat State Co-Op. Bank Ltd. His professional journey is complemented by a Bachelor’s degree in Information Technology from U.V. Patel College of Engineering (2008-2012). With a versatile skill set covering areas like ATM networks, MySQL, client relations, IT financial management, and C programming, Rushit has cultivated expertise in client relationship management, negotiation, and strategic partnerships.

    As a leader in the coworking space sector, Mr. Shah is committed to establishing DevX as a pioneering brand in the office space industry, fostering the growth of startups and supporting their development with cutting-edge infrastructure.

    Parth Shah

    Parth Shah - Co-founder and Chairman of the Board, DevX
    Parth Shah – Co-founder and Chairman of the Board, DevX

    Parth Shah is the Co-Founder and Chairman of the Board.

    Parth Shah is a dynamic entrepreneur and Co-Founder at DevX, as well as the Founder of TRAZO EdTech. With over a decade of experience in operations, Parth has developed a reputation as a go-getter, passionate about transforming the commercial real estate industry with innovative and disruptive office space solutions.

    He holds a BBA in Finance from V.M. Patel College of Management and an MBA in Marketing from A.M. Patel Institute of Computer Studies. Parth began his career as a soft skills trainer before transitioning into roles that focused on streamlining and automating hiring processes for enterprises. His early experiences shaped his ability to identify opportunities, which led to the successful founding of two startups.

    As the Co-Founder and COO of DevX, Parth plays a pivotal role in the coworking and managed office space solutions sector. He also heads one of DevX’s verticals, Phi Designs, where he oversees the planning and execution of interior designs for new coworking spaces and manages offices. In addition to his work in space design, Parth is actively involved in digital marketing and operations for DevX.

    A serial entrepreneur with a keen eye for startups, Parth is also an investor who, along with his co-founders, supports the growth of tech startups by helping them streamline their processes and scale efficiently. His commitment to innovation and his extensive industry knowledge make him a valuable mentor and leader in the coworking space industry.

    Umesh Uttamchandani

    Umesh Uttamchandani - Co-founder and Chief Growth Manager, DevX
    Umesh Uttamchandani – Co-founder and Chief Growth Manager, DevX

    Umesh Uttamchandani is the Co-Founder and Chief Growth Manager of DevX.

    Umesh Uttamchandani, with nearly a decade of experience in the IT and Real Estate industries, is a strategic thinker with a passion for marketing, sales, and entrepreneurship. As the Co-founder and Chief Growth Officer at Dev Accelerator (DevX), Umesh focuses on strengthening strategic partnerships, crafting long-term growth strategies, and leading the panel responsible for curating technology startups and SMEs for DevX’s accelerator program. He also serves as a board member and mentor for several portfolio ventures in SaaS, mobility, cloud kitchens, media tech, and lending.

    Umesh takes pride in co-owning Gujarat’s largest coworking space, where his role revolves around sourcing, negotiating, and onboarding strategic partners. He prioritizes collaborations with like-minded organizations to ensure that DevX and its portfolio companies commercialize high-value products and services that generate strong bottom-line benefits for both the company and its clients.

    Before launching DevX, Umesh worked as a marketing and sales consultant for a century-old manufacturing firm in Barnsley, UK, where his critical thinking and communication skills helped him devise effective strategies and communicate them to the management team. Beyond his role at DevX, Umesh has been an active investor and mentor to many startups, guiding them from the ideation stage to growth, ensuring they gain the necessary momentum for success.

    DevX – Startup Story

    The founders of DevX were inspired to create the platform after recognizing a gap in Gujarat’s startup ecosystem. In 2017, three friends—Umesh Uttamchandani, Parth Shah, and Rushit Shah—identified the need for a space that could nurture and support startups in their home state. With over three decades of collective experience working in IT companies, they decided to establish something transformative in Ahmedabad, their hometown.

    They all shared a common vision: Gujarat was lagging in providing a vibrant startup ecosystem that could serve as a launchpad for new ventures. This realization drove them to create DevX to foster innovation and provide the resources and environment that startups need to grow and thrive in the state.


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    DevX – Mission and Vision

    Mission

    The mission of DevX revolves around empowering people and businesses with the right tools, spaces, and infrastructure to enable them to perform their most meaningful work. DevX is dedicated to fostering an environment that nurtures innovation, collaboration, and productivity, ensuring that the businesses and startups they support have the foundation they need for sustained success. Their Managed Office Spaces are thoughtfully designed to promote both productivity and the well-being of employees, recognizing that people are at the heart of business growth.

    Vision

    DevX values a client-centric approach, placing their clients’ needs, fears, and motivations at the center of their operations. They are committed to understanding and addressing these concerns, ensuring that their clients feel supported every step of the way.

    At DevX, strong opinions are encouraged, but they are balanced with flexibility. The team believes in fostering a culture of open communication and experimentation, where differing perspectives are valued and innovation thrives.

    Action is another core value of DevX. They maintain a bias toward action, encouraging businesses to take steps forward and find a balance between thoughtful analysis and decisive movement.

    Continuous learning and curiosity are fundamental to DevX’s culture. They believe that comfort leads to stagnation, so they constantly seek out sustainable trends and proven strategies to foster growth for both themselves and the businesses they support.

    DevX Logo
    DevX Logo

    The logo for DevX is thoughtfully designed to reflect the brand’s core values, blending mathematics with creativity. Featuring the brand name with a strong emphasis on the “X,” it communicates a commitment to rigorous logic while encouraging innovative thinking. The gradient of green and white enhances this message, symbolizing growth and clarity. This minimalist design not only makes the logo visually appealing but also helps DevX stand out in the competitive global online market. Its clean lines and distinctive color palette position the brand as a modern and forward-thinking entity in its industry.

    DevX – Business Model

    DevX is a dynamic business that specializes in providing comprehensive workspaces and support tailored for startups. Its business model revolves around several key pillars:

    1. Workspaces: DevX offers a diverse range of workspaces, including coworking spaces, managed offices, serviced offices, conference halls, and meeting rooms, catering to the unique needs of individuals and businesses.
    2. Startup Support: Through its DevX Venture Fund and accelerator program, the company provides essential funding, mentorship, and resources for early-stage companies, fostering innovation and growth in the startup ecosystem.
    3. Community: DevX cultivates a vibrant community of innovators, entrepreneurs, and game-changers, creating an environment that encourages collaboration and networking.
    4. Proactive Support: The company is dedicated to offering proactive support, ensuring seamless operations and enhanced functionality of the workspaces.

    DevX – Revenue Model

    DevX employs a diversified revenue model to support both its coworking space operations and partnerships with property owners, enhancing profitability for landlords while maximizing its own business reach. Their revenue model comprises two primary streams: a revenue share model for landlords and operational revenue from coworking services.

    Revenue Share Model

    Through their revenue share model, DevX provides landlords with an 18% higher return on their properties by optimizing occupancy and managing daily operations. In this model, landlords benefit from guaranteed monthly management fees while DevX oversees the daily responsibilities, allowing landlords to focus on growing their broader business.

    Management Contract

    Under DevX’s management contract option, property owners receive guaranteed monthly management fees while DevX handles every operational detail, from tenant services to facility management, ensuring seamless and efficient property management.

    Increased Capital Appreciation

    Properties hosting DevX centers experience a significant increase in both rental and market value—up to 30% on average. This value boost is not limited to the occupied spaces alone but extends to surrounding properties as well, providing landlords with increased capital appreciation over time.

    Maximized Rental Yields

    DevX’s coworking model offers higher rental yields compared to traditional leasing arrangements. High occupancy rates contribute to consistent rental income, helping property owners achieve greater returns.

    Rapid Occupancy in Vibrant Workspaces

    DevX’s dynamic coworking spaces are designed for quick occupancy, ensuring that spaces are filled swiftly and tenants often opt for extended tenancies, which increases property security and provides more predictable returns for landlords.

    Pan-India Presence

    With a rapidly growing presence across India, DevX consolidates revenue from multiple centers, enabling clients to establish mandates and secure workspace across various cities. This expansive reach not only benefits DevX but also gives property owners the advantage of consistent occupancy in prime markets across the nation.

    DevX – Challenges Faced

    A central focus for DevX’s expansion is its entry into Tier II cities, where coworking is still an emerging concept. In these regions, entrepreneurs often perceive coworking spaces as lacking in privacy and security, assuming they provide open spaces with little individual control or confidentiality. Overcoming this perception and educating the local business community about the true advantages of coworking is a challenge for DevX in every new market.

    To address this, DevX published a report titled “A Guide to Choosing the Right Coworking Space, aimed at dispelling common misconceptions. This proprietary report is shared with local entrepreneurs to build awareness of coworking benefits, covering essential topics and breaking down prevalent myths.

    During the initial expansion phases, DevX also faced the challenge of streamlining client onboarding and operational processes. With a clear vision to integrate hospitality and technology at its core, DevX prioritized building a strong team with expertise in both fields. This team would ensure smooth, customer-centered operations. Although DevX’s first center was launched with 100% occupancy, they waited a year before opening the second. This deliberate gap allowed DevX to refine its technology, processes, product offerings, and team structure to create a stable foundation for growth.

    Over time, DevX has developed robust technology solutions that support all facets of its operation. These tools aid not only customers but also extend to asset management, housekeeping, and vendor coordination, resulting in high transparency and streamlined operations across departments. This strong infrastructure ensures consistent and high-quality service as DevX expands into new markets.


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    DevX – Funding and Investors

    DevX has successfully secured $7 million in its third funding round, split between equity and debt, attracting investments from banks, NBFCs, family offices, and high-net-worth individuals.

    Date Round Name Amount Investors
    Feb 5, 2024 Venture Round INR 580,000
    Feb 5, 2024 Debt Financing
    Feb 6, 2024 Conventional Undisclosed
    Jan 02, 2024 Series B $7.0M Siddhant Investments, Parbhudas Kishoredas Tobacco Products, Advent Envicocare. Angel Investor: Ajay Patel, Mitesh Patel, Soham Mehta
    April 24, 2023 Series A $3.0M Navneet Publications, Venus Infrastructure, Ducon Consultants
    Dec 31, 2022 Series A $2.0M J P Tobacco Products, Siddhant Investments, Parbhudas Kishoredas Tobacco Products, Urmin Group. Angel Investors:Utsav Shah, Anshul Shah
    Oct 19, 2021 Seed $266.0K Urmin Group
    May 01, 2019 Seed $1.0M
    Jun 1, 2019 Seed $1,000,000

    DevX – Investments

    DevX, with a keen focus on innovation and growth, has invested in a range of tech-driven startups across domains like SaaS, media tech, cloud kitchens, and mobility, empowering emerging businesses with capital, mentorship, and access to resources that drive scalable impact.

    Date Name Stage Amount
    Jul 19, 2023 BabyOrgano Seed $865K
    LEO 1 Series B $41.7 million
    Spinny Series E $520 million
    March 16, 2022 Growfitter Seed $3.76 million
    Sep 06, 2021 SupplyNote Series A $6.4 million
    Jun 22, 2021 Plutomen Seed $592K
    Dec 20, 2021 Flo Mobility Seed $526K
    Nov 24, 2021 Intents Mobi Seed $1.83 milloion
    March 15, 2023 Finsire Seed $1.3 million
    March 23,2021 ExtraaEdge Seed $3.56 million

    DevX – Mergers and Acquisitions

    Through strategic acquisitions and mergers, DevX strengthens its foothold in the coworking and managed office space industry, enhancing its service offerings and accelerating growth in both domestic and international markets.

    Date Name Amount Stage
    Bigspoon $15.5M
    The Healthy Company $726K Seed
    Feb 04, 2022 Brands.live $1M Seed
    Aug 26, 2021 The Gourmet Jar $267K Seed

    DevX – IPO

    Dev Accelerator (DevX) came out with an IPO in September 2025 to raise about INR 143 crore through a fresh issue at a price band of INR 56–61 per share. The issue, open from September 10–12, saw strong demand with ~64× overall subscription, driven by high interest in the co-working and managed office sector. The company operates 28 centres across 11 cities with over 14,000 seats, reporting revenue growth from INR 110.7 crore in FY24 to INR 178.9 crore in FY25 and a PAT of ~INR 1.7 crore. Shares listed on September 17 at INR 61, flat against the issue price.

    DevX – Growth

    DevX, a coworking space and startup accelerator, is on a path to growth through a blend of strategic expansion, financial gains, and valuable partnerships. Here’s a look at DevX’s current trajectory:

    Expansion

    DevX’s growth strategy involves launching new coworking spaces in key Indian cities, including Mumbai, Gurugram, Noida, Pune, and Chennai. The company is also eyeing international markets, with plans to expand into locations like Singapore and Dubai. This expansion will allow DevX to establish a broader footprint and cater to diverse client bases.

    Profitability

    The company reported a financial turnaround in the 2023–2024 fiscal year, achieving a profit after tax (PAT) of INR 43.7 lakh—a substantial shift from the INR 12.8 crore loss of the previous fiscal year. This achievement reflects a steady rise in revenue, which grew 55% year-over-year to INR 108.08 crore in FY24 from INR 69.91 crore in FY23.

    Strategic Partnerships

    Strategic collaborations are a cornerstone of DevX’s growth. The company has formed alliances with high-net-worth individuals (HNIs), banks, and non-banking financial companies (NBFCs) to support its operational scale-up. Through these partnerships, DevX also offers resources to startups, helping them grow within the coworking ecosystem.

    Fundraising

    DevX recently raised $7 million in a funding round supported by both new and existing investors, with a split of equity and debt financing sourced from banks, NBFCs, family offices, and HNIs. These funds will accelerate DevX’s domestic and international expansion, asset acquisition, and the development of a proprietary proptech solution. Currently, DevX is active in 11 cities across India and filed its Draft Red Herring Prospectus (DRHP) on September 30, with plans to go public in the upcoming year.

    Through these initiatives, DevX is set on a path to reinforce its role as a significant player in India’s coworking and managed office space industry, with a strong foundation for sustainable growth and innovation. 

    DevX – Financials

    DevX has scaled revenue rapidly from FY22 to FY24, while expenses rose sharply. Despite losses in earlier years, FY24 marked a turnaround with a marginal profit.

    Particulars FY24 FY23 FY22
    Revenue from Operations INR 110.2 crore INR 70.6 crore INR 23.7 crore
    Total Expenses INR 120.3 crore INR 87.4 crore INR 32.4 crore
    Net Profit/Loss INR 0.4 crore (Profit) (INR 12.9 crore) (Loss) (INR 7.3 crore) (Loss)

    Revenue nearly doubled in two years, but rising expenses kept margins under pressure. Still, FY24 saw a small profit compared to losses earlier.

    DevX Financials
    DevX Financials

    DevX Revenue:

    Revenue showed strong growth in FY24, driven by operations, supported by a modest increase in other income.

    Particulars FY24 FY23
    Revenue from Operations INR 110.2 crore INR 70.6 crore
    Other Income INR 1.4 crore INR 0.8 crore
    Total Revenue INR 111.6 crore INR 71.4 crore

    Total revenue grew by INR 40.2 crore (≈56%) in FY24 compared to FY23, led mainly by core operations.

    DevX Expenses:

    Expenses rose significantly in FY24, mainly from finance costs and depreciation, even as material costs declined.

    Particulars FY24 FY23
    Operational Costs (Materials Consumed) INR 20.2 crore INR 23.8 crore
    Employee Benefit Expense INR 8.0 crore INR 6.7 crore
    Marketing/Admin/Other Expenses INR 16.0 crore INR 9.6 crore
    Finance Costs INR 31.0 crore INR 17.3 crore
    Depreciation INR 45.0 crore INR 30.1 crore
    Total Expenses INR 120.3 crore INR 87.4 crore

    Total expenses increased by INR 32.9 crore in FY24 compared to FY23, with notable rises in depreciation (+INR 14.9 crore) and finance costs (+INR 13.7 crore).

    DevX Profit/Loss:

    Losses narrowed in FY23 and turned to a marginal profit in FY24 due to strong revenue growth.

    Particulars FY24 FY23
    Gross Profit (INR 8.7 crore) (Loss) (INR 16.1 crore) (Loss)
    Operating Profit (INR 8.7 crore) (Loss) (INR 16.1 crore) (Loss)
    Net Profit/Loss INR 0.4 crore (Profit) (INR 12.9 crore) (Loss)

    Net profit swung from a loss of INR 12.9 crore in FY23 to a small profit of INR 0.4 crore in FY24, reflecting improved operating leverage.

    Quick Comparative Insights (FY24 vs FY23)

    • Revenue: Rose ~56% (INR 111.6 crore vs INR 71.4 crore).
    • Expenses: Increased ~38% (INR 120.3 crore vs INR 87.4 crore), driven by depreciation and finance costs.
    • Profitability: Net loss of INR 12.9 crore in FY23 turned into a profit of INR 0.4 crore in FY24.
    • Business Implication: Strong growth momentum in operations is evident, but rising fixed costs, such as depreciation and finance charges, remain critical risks to sustainable profits.

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    DevX – Advertisements and Social Media Campaigns

    DevX has actively leveraged social media campaigns to drive social impact alongside brand engagement. In a standout initiative, their Diwali campaign partnered with the Swa Sarjan Foundation to distribute solar-powered bulbs to underserved communities, emphasizing the company’s commitment to sustainable development and community welfare. Through this campaign, DevX not only spread festive joy but also spotlighted the importance of renewable energy.

    By combining social media outreach with impactful partnerships, DevX uses its platform to engage audiences meaningfully, demonstrating the value of corporate social responsibility in its brand ethos.

    DevX – Competitors

    DevX faces competition from several established coworking and flexible workspace providers in India, each with unique offerings:

    1. Awfis: Known for customizable workspaces, Awfis provides flexible lease terms allowing users to choose spaces for as little as an hour or a year, catering to both short- and long-term workspace needs.
    2. 91Springboard: This early pioneer in the coworking industry is also recognized as an incubation center under the Government of India’s Atal Innovation Mission, fostering innovation through a strong community approach.
    3. WeWork: A well-known global coworking brand with locations across India, WeWork offers a variety of amenities and workspace options with a reputation for design and community networking.
    4. CoWrks: With a strong presence in India, CoWrks is known for its premium coworking spaces and community-focused events.
    5. Innov8: Innov8 provides well-designed workspaces that cater to startups and professionals, focusing on aesthetic interiors and high-quality facilities.
    6. Regus: Part of the global IWG network, Regus provides fully-serviced offices and meeting spaces with flexible terms, ideal for corporates and remote teams.
    7. Workafella: Offers coworking spaces with full-service amenities across India, targeting growing businesses and entrepreneurs with an emphasis on professional settings.
    8. Cowork by Investopad: Known for its innovation-focused spaces, this coworking option supports tech-driven startups and entrepreneurs with a vibrant work environment.
    9. Smartworks: Specializes in managed office spaces with a tech-driven approach, targeting enterprises looking for scalable office solutions with a focus on productivity and employee experience.

    DevX – Future Plans

    DevX has ambitious plans for future growth, aiming to expand its coworking spaces, enhance infrastructure, integrate advanced technology, and reinforce corporate development initiatives:

    1. Expansion: DevX is set to broaden its footprint in major cities across India, including Mumbai, Gurugram, Noida, Pune, Chennai, GIFT City, Ahmedabad, Vadodara, Rajkot, Surat, Goa, and Jaipur. This expansion is part of DevX’s strategy to cater to the growing demand for coworking spaces and reach new markets.
    2. Infrastructure Development: A significant portion of the funds from DevX’s planned IPO will be allocated to infrastructure. They intend to invest Rs 68.95 crore in fit-outs for new centers and for required security deposits, ensuring each location meets its standards for quality and functionality.
    3. Technology Investment: DevX also plans to enhance operational efficiency by investing in technology. Funds from the IPO will support DevX in implementing tech-driven solutions for workspace management, boosting productivity, and improving the experience for tenants and staff alike.
    4. General Corporate Purposes: In addition to expansion and technology, DevX plans to channel IPO funds into strategic initiatives, marketing efforts, brand-building, and managing lease liabilities, further solidifying its position in the market.

    These plans highlight DevX’s commitment to scaling its business across India, enhancing its offerings through technology, and establishing a strong corporate presence.

    FAQs

    What is DevX?

    DevX is an Indian co-working and office solutions provider, founded in 2017. It offers shared workspaces, private offices, and customized setups for startups, freelancers, and companies.

    Who are the owners of DevX?

    DevX founders include Rushit Shah, Parth Shah, and Umesh Uttamchandani.

    Who are the main competitors of DevX?

    Awfis, 91Springboard, WeWork, CoWrks, Innov8, Regus, and Workafella are a few main competitors of DevX.

    Which is DevX parent company?

    DevX’s parent company is Dev Accelerator Pvt. Ltd., commonly known as DevX itself.

  • Physics Wallah: How a YouTube Channel Turned into a Unicorn EdTech Startup

    Technological growth and affordable equipment have devised a new scheme of learning in this modern world. They have refreshed our education system and made learning easy, simple, and interesting. This change in the system seems so quick that, shortly, students might no longer carry books and will have the option to learn from anywhere, anytime.

    The shift toward digital education has boosted the process of upgrading learning methods. Following this shift, many EdTech startups have been started in the past couple of years. With perfect execution and quality content, these startups have a bright and secure future.

    Physics Wallah (PW) is one of the many startups that flourished during this transition. The passion for teaching has pushed the founder to start a YouTube channel that has today become the 101st Unicorn of India. The story of Physics Wallah and its founder, Alakh Pandey, is very inspiring. The valuation of Physics Wallah as of December 2024 is $2.8 billion.

    The below article portrays Physics Wallah’s success story, its founders, its history, its journey to becoming one of the top edtech startups in India, its growth, funding, business model, IPO, revenue, challenges, and how it turned into a unicorn despite the challenges.

    Physics Wallah Highlights

    Company Name Physics Wallah
    Headquarters Noida, Uttar Pradesh
    Industry EdTech
    Founders Alakh Pandey and Prateek Maheshwari
    Founded 2016
    Valuation $2.8 billion (December 2024)
    Website pw.live

    Physics Wallah – About
    Physics Wallah – Industry
    Physics Wallah – Founders and Team
    Physics Wallah – Startup Story
    Physics Wallah – Mission and Vision
    Physics Wallah – Name and Logo
    Physics Wallah – Business and Revenue Model
    Physics Wallah – Funding and Investors
    Physics Wallah – Shareholding
    Physics Wallah – IPO
    Physics Wallah – Growth
    Physics Wallah – Acquisition
    Physics Wallah – Investment
    Physics Wallah – Products and Features
    Physics Wallah – Layoff
    Physics Wallah – Challenges Faced
    Physics Wallah – Future Plans

    Physics Wallah – About

    Physics Wallah is an EdTech startup founded in 2014 by Alakh Pandey. It is an e-learning platform that offers quality learning experiences at an affordable cost. This startup provides lectures and solutions on various subjects for students between classes 6 and 12, including JEE, NEET, and various other entrance exams. Physics Wallah presents both live and scheduled lectures, along with doubt-solving sessions and structured materials, and helps students evaluate themselves through tests.

    Started as a YouTube channel, Physics Wallah, as of today, has mentored over 6 million students and has over 13,700 video lectures on its platform. Offering both free and paid batches, Physics Wallah has gained the reputation of lakhs of students through experienced and quality coaching.

    Physics Wallah – Industry

    The Physics Wallah belongs to the EdTech industry. The EdTech industry’s growth in India can be narrowed down to the past decade. Their growth has been too rapid in recent years. Statistics reveal that between 2014 and 2019, around 4,450 EdTech startups have sprouted in the country. The current size of the EdTech market was valued at $5.13 billion in 2023. The market is expected to grow at a CAGR of more than 19% during 2023-2028.

    The funding and other investments in these startups have increased 32 times in the past decade. The EdTech industry will replace offline learning in the long run. But experts and VCs say that, for a decade or at least two, the omnichannel way of learning (both online and offline) will hold the crown.

    Physics Wallah – Founders and Team

    Alakh Pandey and Prateek Maheshwari are the founders of Physics Wallah.

    Alakh Pandey

    Alakh Pandey - Physics Wallah Founder and CEO
    Alakh Pandey – Physics Wallah Founder and CEO

    Alakh Pandey is the founder and CEO of Physics Wallah. He was born on October 2, 1991, in Prayagraj, Uttar Pradesh. Pandey has always had a love for teaching since his school days. He wanted to be an IITian but couldn’t clear his entrance exam. Pandey was also a college dropout and started his career as a physics teacher at a coaching institute. He wanted to give the best learning experience to students at an affordable cost.


    Alakh Pandey: Physics Wallah | Biography
    Dive into the inspiring biography of Alakh Pandey, the visionary educator behind Physics Wallah.


    Prateek Maheshwari

    Prateek Maheshwari - Physics Wallah Co-Founder
    Prateek Maheshwari – Physics Wallah Co-Founder

    Prateek Maheshwari is the co-founder of Physics Wallah. He graduated with a bachelor’s in technology from IIT Varanasi. Before joining hands with Alakh Pandey for PW, Prateek Maheshwari was a founder at NightPanda, Moon2Noon, PenPencil,, and Edu4All. His experience as a founder proved to be a great pillar of support for Physics Wallah.

    Physics Wallah – Startup Story

    After dropping out of college, Alakh Pandey’s love for teaching pulled him toward a coaching institute in Allahabad. There, he groomed himself as a teacher. His style of teaching received a huge reception, and the physics he taught was loved by everyone. So, with the idea of reaching more students, Alakh Pandey started a YouTube channel named ‘Physics Wallah’ in 2016. This is where the seed for PW was sown and the startup started to germinate.


    How to Start an EdTech Company in 2022? (Step by Step Guide)
    The edtech industry in India is growing at a really fast pace. If you are someone planning to start your own edtech company. Here’s a guide.


    Physics Wallah – Mission and Vision

    Physics Wallah’s vision is to provide “education for all, regardless of their socio-economic status.” The company wants to provide affordable education for all students. It believes that education has the power to change anything and everything. This is the motto with which Physics Wallah is marching forward.

    Physics Wallah Logo
    Physics Wallah Logo

    Alakh Pandey’s popular physics classes were the reason for the name ‘Physics Wallah’. He named his YouTube channel after the said reason in 2016. Later, ‘Physics Wallah’ became his brand identity and stayed as the name of the startup.

    Physics Wallah – Business and Revenue Model

    Physics Wallah’s business is to offer lectures and train students in various classes, either online, offline, or both. It also provides coaching for national-level entrance exams for students.

    Physics Wallah makes revenue from top-rated courses and subscriptions from university students who have subscribed to individualized learning experiences.

    YouTube Ads

    Physics Wallah makes revenue from YouTube ads.

    Through the use of advertisements on its platform, Physics Wallah makes money.

    Products Sales

    To make extra money and advertise their business among students, Physics Wallah promotes branded items like T-shirts, sweatshirts, and accessories.


    Physics Wallah Business Model | How Physics Wallah Makes Money
    Discover how Physics Wallah’s business model operates and learn about the various revenue streams that enable this EdTech platform to generate income and sustain its operations.


    Physics Wallah – Funding and Investors

    Established in 2014, Physics Wallah was bootstrapped until 2022 after its inception as a YouTube channel. Alakh Pandey used his revenue from YouTube to register the company and develop the PW app in 2020.

    Physics Wallah (PW) secured $210 million in a Series B funding round on 20 September 2024, led by Hornbill Capital, along with Lightspeed Venture Partners, GSV, and WestBridge. This new investment increased PW’s post-money valuation to $2.8 billion, marking a 2.5X surge from its previous $1.1 billion valuation when it raised $100 million in its Series A round.

    The startup went through Series A funding on June 7, 2022, and received $100 million from Westbridge Capital and GSV Ventures. This maiden funding round made Physics Wallah a unicorn, and its valuation reached $1.1 billion post-funding.

    Date Stage Amount Investors
    September 2024 Series B $210 million Hornbill Capital, Lightspeed Venture Partners, Westbridge Capital and GSV Ventures
    June 2022 Series A $100 million Westbridge Capital and GSV Ventures

    Physics Wallah – Shareholding

    Here is Physics Wallah’s shareholding pattern as of Dec 2024, sourced from Tracxn:

    Name Pre Round Holding % Post Round Holding % Increase in Share Capital Post-Round Cumulative Investment Shares Bought/Allocated Post-Round Total #Shares
    Alakh Pandey 38.7% 38.6% 30,000,000
    Prateek Maheshwari 38.7% 38.6% 30,000,000
    WestBridge Capital 6.5% 6.5% 601.6Cr 5,015,785
    Hornbill Capital 2.9% 2.9% 671.4Cr 2,213,836
    GSV Ventures 2.1% 2.1% 194.4Cr 1,666,667
    Lightspeed Venture Partners 1.8% 1.8% 419.7Cr 1,383,648
    Setu Aif Trust 0.7% 0.7% 171.5Cr 565,347
    Other People 0.2% 0.3% 30.7Cr 101,200 247,206
    Vivek Gaur < 0.1% 15Cr 49,587 49,587
    Manish Sharma < 0.1% 13.3Cr 43,794 43,794
    Anurag Pareek < 0.1% 2.4Cr 7,819 7,819
    Sumit Rewri 0.1% 0.1% 98,331
    Gopal Lal Sharma < 0.1% < 0.1% 47,675
    ESOP Pool 8.4% 8.4% 41.7L 6,520,661
    Total 100.0% 100.0% 30.7Cr 2,058.9Cr 101,200 77,613,150

    Physics Wallah – IPO

    Physics Wallah, the edtech unicorn founded by Alakh Pandey, is preparing for its Initial Public Offering (IPO) in 2025. The company has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI), aiming to raise approximately INR 3,820 crore (around $460 million USD). This amount includes a fresh issue of equity shares worth INR 3,100 crore and an offer for sale (OFS) of INR 720 crore by the company’s co-founders.

    To manage the IPO process, Physics Wallah has shortlisted four investment banks: Axis Capital, Kotak Mahindra Capital, Goldman Sachs, and JP Morgan. The company plans to utilize the funds raised for expanding its offline and hybrid centers, investing in subsidiaries like Xylem and Utkarsh, enhancing its technology infrastructure, and covering marketing expenses.

    Physics Wallah – Growth

    Despite a slow start in the first year, Pandey quit his job at the coaching center in 2017 to turn into a full-time YouTuber. The channel started slowly picking up,, and by 2019, it had 2 million subscribers. When the country entered lockdown due to the COVID-19 pandemic, the demand for Physics Wallah grew higher and higher.

    As a result, Alakh Pandey decided to expand his platform and started an application for online lectures. The startup also provides both offline and online classes for students under the name PW Pathshala. Today, more than 60 lakh students have learned from Physics Wallah. This startup has 16 PW Pathshala centers and 1,500 staff, of which 300 are teachers. It aims at providing the best learning experience for students.

    Physics Wallah has forayed into the offline space, according to reports dated June 20, 2022, when it launched its first offline learning center called PW Vidyapeeth in Kota, Rajasthan.

    Kota is famous for housing coaching centers for the preparation of medical and engineering students. PhysicsWallah’s offline center is also designed in much the same way and will be enrolling 11th and 12th-grade students who are planning to prepare for their JEE and NEET exams. The unicorn ed-tech startup revealed that the student-teacher ratio of each class will be 125:1.

    Physics Wallah now has 10 million plus students, 31300 plus video lectures with 2500 plus mock tests, and 8 lakh plus questions.

    PW SOS School of Startups
    PW SOS School of Startups

    Physics Wallah launched the School of Startups, setting INR 100 crore ($11.9 million) fund to back the startups on 22 August 2024. To help budding entrepreneurs turn their ideas into profitable businesses, the initiative offers a wide range of resources, including affordable programs, hands-on training, strategic mentoring, and access to funding.

    Aarambh, Prarambh, and Hopes Alive are the three separate programs that PW SOS provides, and they are all designed to help entrepreneurs at different points in their journeys.

    Physics Wallah Financials

    In FY25, Physics Wallah reported an operating revenue of INR 2,887 crore with total expenses of INR 3,265 crore, resulting in a loss of INR 243 crore. In comparison, FY24 saw revenue of INR 1,941 crore against expenses of INR 3,279 crore, leading to a loss of INR 1,131 crore.

    Despite the losses, the company has shown significant revenue growth year-on-year, reflecting strong demand for its edtech services. The improved financial performance ahead of its IPO highlights investor confidence in Physics Wallah’s expansion and future potential.

    Physics Wallah Financials FY25 FY24
    Operating Revenue INR 2,887 crore INR 1,941 crore
    Total Expenses INR 3,265 crore INR 3,279 crore
    Profit/Loss Loss of INR 243 crore Loss of INR 1,131 crore
    Physics Wallah FInancials

    Key Highlights:

    • Revenue Growth: Operating revenue surged by 49% year-on-year, driven by strong performance in both online and offline coaching segments.
    • Expense Management: Total expenses remained relatively flat, increasing by just 0.4%, despite significant investments in expanding offline centers and faculty.
    • Profitability Improvement: Losses narrowed by 78%, from INR 1,131 crore in FY24 to INR 243 crore in FY25, reflecting improved operational efficiency and scale.
    • Employee Costs: The company spent INR 1,426 crore on salaries, accounting for approximately 44% of total expenses, supporting a workforce of over 15,000 employees.
    • Offline Expansion: The average revenue per offline user increased to INR 40,405, indicating the success of its hybrid education model.

    Physics Wallah – Products and Features

    The company has launched various courses to date. The launch of the Physics Wallah Fund on 20 September 2023, was in partnership with a peer-to-peer lending platform, Rang De.

    Some of the courses launched are:

    Courses About
    Institute of Innovation (PW IOI) It is a four-year residential computer science and artificial intelligence curriculum launched on July, 31 2023
    Offline centre PWOnlyIAS PW OnlyIAS is for preparing for the UPSC exam and was launched on May 9, 2023
    Launches Innovative One-Stop NEET PG/NExT Learning Solution It’s National Eligibility Cumulative Entrance Test–Postgraduate (NEET PG/NExT) preparation with the release of the MedEd app and website. The launch date was in April, 2023.
    MPSC preparation courses It helps with the preparation of MPSC Maharashtra Public Service Commission entrance exam and was launched in February, 2023.
    Launches 50 Vidyapeeth Centers It is an offline classroom with technology integration that provides comprehensive instruction at a low cost with the best instructors in India and was launched on May, 1, 2023
    Launch “Physics Wallah Fund” in partnership with Rang de The goal of this partnership launch on September, 20,2023 is to address the need for easily accessible and reasonably priced student loans so that students can obtain high-quality, industry-relevant education.
    Integrated programme for JEE, NEET preparation This launch is to provide students of tier 3 and tier 4 cities in India for JEE, NEET examination coaching.

    Physics Wallah – Acquisition

    Physics Wallah’s latest acquisition is Xylem Learning (a test-taking aid that helps you get ready for the NEET UG medical entrance exam) on June 19, 2023.

    Company Name Date Price
    Xylem Learning Jun 19, 2023 $60.11 million
    Knowledge Planet Mar 20, 2023
    iNeuron.ai Jan 18, 2023 $30.057 million
    PrepOnline Oct 13, 2022
    Altis Vortex Oct 13, 2022
    FreeCo Aug 17, 2022

    Physics Wallah – Investment

    Physics Wallah invested in one company, iNeuron.ai (a well-known training center for data science, machine learning, and deep learning), on December 22, 2022, with a secondary market funding round for iNeuron.ai.


    Physics Wallah Marketing Strategy: Key Approaches Behind Their Success
    Discover how Physics Wallah grew from tutoring to a top edtech giant using innovative marketing and strategic growth techniques. Learn more about its marketing mix, strategies, campaigns, and more.


    Physics Wallah – Layoff

    On November 19, 2023, PhysicsWallah (PW) announced the first round of layoffs at the edtech startup, terminating between 120 and 150 workers.

    Workers from operations, content, and other departments were invited to sporadic meetings without providing a clear explanation. The number of workers affected may even be higher, according to a source who asked to remain anonymous.

    Physics Wallah – Challenges Faced

    During the launch of the Physics Wallah app in May 2020, the app crashed due to heavy traffic. The sudden hit of more than 2 lakh students into the app created this crash. As the web traffic continued, it took weeks for the technical glitch to be fixed. Alakh Pandey was afraid that the students might feel cheated as they had paid for the classes. But the reputation he had earned over the years made the students trust him and come back once everything was fixed.

    The next challenge arose in 2021 when rivals started throwing stones at the company. Unacademy offered Rs 75 crore to Alakh Pandey, which he immediately refused. Then the rivals started poaching the PW staff, and a lot of them left the company within a short period. Then, with the support of students and his never-give-up attitude, Pandey came back strong and took the company to a Unicorn status following Byju’s, Unacademy, Vedantu and a few more in the EdTech industry.

    Physics Wallah – Future Plans

    Physics Wallah plans to open more offline centers and introduce more courses while also enhancing its online platform. Also, the company plans to expand its content to nine vernacular Indian languages like Gujarati, Malayalam, Tamil, Telugu, Kannada, and a few more. This would expand the student base of Physics Wallah, which could be estimated at around 250 million by 2025.

    Physics Wallah is set to focus on inorganic expansion by entering the K-12 formal education sector, improving its content and publication services, and exploring mergers with community-driven educational platforms across various categories.

    FAQs

    What is Physics Wallah?

    Physics Wallah is an e-learning platform that offers quality lectures and learning experiences for students at an affordable cost.

    How did Physics Wallah start?

    Physics Wallah started in 2016 when Alakh Pandey began teaching physics on YouTube, offering affordable online classes. It later grew into a full edtech platform with courses, apps, and offline centers.

    Physics Wallah started in which year?

    Physics Wallah was founded in 2014.

    Who are the founders of Physics Wallah?

    Alakh Pandey and Prateek Maheshwari are the founders of Physics Wallah.

    What is the valuation of the Physics Wallah?

    PhysicsWallah valuation is $2.8 billion as of September 2024.

    Who are the investors in Physics Wallah?

    Hornbill Capital, Westbridge Capital, and GSV Ventures are the two investors in the company.

    How Physics Wallah become unicorn?

    Physics Wallah became a unicorn in June 2022 after raising $100 million in its first funding round led by WestBridge Capital and GSV Ventures, valuing it at $1.1 billion.

  • Urban Company: Scaling Up, Empowering Workforce and Eyeing Global Markets

    A technology platform that offers a wide range of home services, Urban Company, allows customers to book appointments for services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, and more. These services are delivered in the comfort of the customer’s home and at a time of their choosing. The platform is committed to ensuring a high-quality, standardized and reliable service experience.

    In this article, we will explore more about Urban Company, its startup story, founder, business model, revenue model, funding, and more.

    Urban Company – Company Highlights

    Company Name Urbanclap Technologies India Limited
    Headquarters Gurugram, India
    Sector Technology and Consumer Services
    Founded 10 November 2014
    Founders Abhiraj Singh Bhal
    Valuation $2.64 billion (2024)
    Website urbancompany.com

    Urban Company – About
    Urban Company – Industry
    Urban Company – Founders and Team
    Urban Company – Startup Story
    Urban Company – Mission and Vision
    Urban Company – Name, Tagline and Logo
    Urban Company – Business Model
    Urban Company – Revenue Model
    Urban Company – Employees
    Urban Company – Challenges Faced
    Urban Company – Funding and Investors
    Urban Company – Shareholding
    Urban Company – Mergers and Acquisitions
    Urban Company – IPO
    Urban Company – Online and Social Media Presence
    Urban Company – Advertisements and Social Media Campaigns
    Urban Company – Awards and Achievements
    Urban Company – Competitors
    Urban Company – Future Plans

    Urban Company – About

    Urban Company connects skilled and experienced professionals with customers seeking specific services. To achieve this, they work closely with carefully selected service professionals, providing them with technology, training, products, tools, financing, insurance and branding to help them succeed and deliver exceptional service. Their advanced match-making algorithm identifies professionals who best meet the customer’s needs and are available at the preferred time, ensuring a seamless and tailored experience for all users.

    Urban Company – Industry

    The IT and Business Process Management (BPM) sectors have become key economic drivers, and by end 2025, IT’s GDP share is expected to hit 10%. India, with 76 crore internet users and some of the cheapest rates, is poised for further IT growth, though the digital talent gap may grow 3.5 times by 2026. IT and BPO services account for over 60% of service exports, with a 14% CAGR over two decades.

    Urban Company plays a vital role in this boom by leveraging technology, expanding into Tier 2 cities, and driving the gig economy forward through digital innovation and workforce empowerment.

    Urban Company – Founders and Team

    Abhiraj Singh Bhal

    Abhiraj Singh Bahl - Co-founder and CEO, Urban Company
    Abhiraj Singh Bahl – Co-founder and CEO, Urban Company

    Abhiraj Singh Bhal, co-founder and CEO of Urban Company, plays a pivotal role in overseeing the company’s operations and managing the onboarding process for service providers. His leadership has helped scale the platform into a dominant force in the home services market across Asia.

    Abhiraj has earned several prestigious accolades, including being named in Fortune’s 40 Under 40 and Fortune’s 30 Under 30, as well as receiving the Entrepreneur Award at NTLF 2020.

    On a personal note, Abhiraj comes from a family of high achievers. His father, Commodore Ashok Bhal, is a retired naval officer who specialized in electrical engineering at IIT Roorkee before serving in the Indian Navy, focusing on weapon systems. Now settled in Visakhapatnam, his father’s career has been a source of inspiration.

    Outside of work, Abhiraj enjoys staying active through marathons, skydiving, and scuba diving. He also loves cooking, especially preparing his wife Urvi’s favorite dishes—a passion that allows him to unwind and connect with family.


    Abhiraj Bhal: The Visionary Leader Behind Urban Company’s Global Success | Education | Net worth | Personal Life
    Discover the inspiring journey of Abhiraj Bhal, co-founder and CEO of Urban Company. Learn about his success story, education, net worth, personal life, achievements, and more. Learn more on Abhiraj Bhal Wikipedia.


    Urban Company – Startup Story

    Abhiraj Singh Bhal, Co-Founder and CEO of Urban Company (formerly UrbanClap), has an impressive journey from his early years in Mumbai to leading Asia’s largest home services marketplace.

    He completed his schooling at Navy Children’s School in Mumbai before moving to Visakhapatnam for the later part of his education. Abhiraj holds a Bachelor’s degree in Technology from IIT-Kanpur and an MBA from IIM Ahmedabad.

    Post-MBA, Abhiraj joined the Boston Consulting Group (BCG) in Singapore as a consultant, advising Fortune 500 companies across India, Germany, and Southeast Asia. After spending over three years at BCG, Abhiraj returned to India and launched a movie streaming venture called Cinema Box with Varun Khaitan, a batchmate from IIT-Kanpur who was also working with BCG in the U.S. The service allowed users to stream movies on smartphones via Wi-Fi while traveling.

    Around this time, they connected with Raghav Chandra, a computer science graduate from the University of California, Berkeley, who was working on an auto-rickshaw aggregator startup called Buggy.in. Although initially dismissive of each other’s ventures, the three entrepreneurs eventually shifted their focus to the home services market after recognizing its highly fragmented and unorganized nature in India.

    The trio began by personally searching for service professionals like beauticians, plumbers, and photographers, connecting them to friends and families. They tested the concept within social circles and FB groups, identifying people looking for such services. This led to the creation of UrbanClap (now Urban Company) in 2014. Their first investment was a modest INR 4,000 on Facebook ads to test the platform.

    Initially, they bootstrapped the business before raising $1.6 million in funding from Accel Partners and SAIF Partners, propelling Urban Company into the fast-growing home services space.

    Urban Company – Mission and Vision

    Their vision is to empower millions of professionals worldwide to provide home services in a way that has never been experienced before.

    Partner Empowerment

    Urban Company has put in significant effort to create a support system that empowers its service partners. While enabling them to operate as independent micro-entrepreneurs, the platform also offers a protective framework. On average, these partners earn between INR 280 and 300 per hour after covering commissions, fees and all related product and travel expenses.

    Additionally, every service partner is provided with life and accidental insurance, free training, access to loans and essential resources like PPE kits and vaccinations. Many partners also benefit from free health insurance, ensuring they are well-supported on both a professional and personal level.

    Urban Company operates on the belief that both customers and service partners are equal stakeholders. The company was founded to bring organization and transparency to the home services industry, benefiting everyone involved. Before Urban Company, the market was largely controlled by middlemen and aggregators who limited access and took a big portion of the profits. By cutting out these intermediaries, Urban Company has opened up opportunities for independent workers and given them a stronger voice in the industry.

    Urban Company’s commitment to its partners has been consistent and unwavering, both before and during the pandemic. They’ve supported their partners through difficult times and will continue to do so, ensuring that they have the tools and resources needed to succeed.

    Urban Company Logo
    Urban Company Logo

    Since the digital world is embracing flat design, a trend that’s being adopted by some of the biggest brands, this shift simplifies design elements, moving away from the heavily textured styles of the past. Flat design helps bridge the gap between the physical and digital worlds, offering users familiar, real-world visual cues to navigate online. Urban Company has always aimed to encourage users to seek online solutions for their problems, positioning the digital space as the go-to choice over traditional offline methods. In exactly this way, they created an ideal logo that envelopes all these vital points!

    Urban Company – Business Model

    Fixed Fee Services

    For services like plumbing and electrical repairs, payments are processed through the app. The company takes a percentage of the payment as their fee, then transfers the rest to the hired service provider.

    No-Fee Upfront Services

    Here, the company invests in generating leads and listing service providers, without charging customers upfront. Instead, service experts pay a fee to accept and confirm a job request. If they successfully close the deal with the customer, the service is monetized.

    Customers are offered five service provider options to choose from. If a provider isn’t selected, they receive credit towards future opportunities. The more effective the algorithm, the less effort the customer has to put in to find the right service.


    Urban Company Business Model | How does Urban Company Makes Money
    Urban Company is a service provider business that connects service seekers with service providers. Here’s its Business Model & how it makes money.


    Urban Company – Revenue Model

    Revenue through Commissions

    Urban Company’s primary revenue source, making up 85% of its earnings, comes from a commission-based model tied to a subscription. Service providers are charged a percentage of the service fee for each task they complete. This system ensures that users receive quick and dependable service, while providers are compensated based on their workload. The commission rate varies depending on the type of service, allowing Urban Company to scale its income as the volume of completed jobs grows.

    Bid-Based Model for Professionals

    For specialists like photographers, interior designers, and yoga instructors, Urban Company operates a bid-like system. Instead of customers immediately booking services, professionals pay a fee to access and bid on leads. Their success in generating revenue depends on their ability to win over customers after being introduced through the platform. The algorithm presents users with five options, and if a professional is not chosen, their bid fee is reimbursed. The better the algorithm, the less effort is required from users to find the right expert.

    Generating Leads

    Lead generation is another way Urban Company generates income. Users describe their service needs, and experts either contact them directly or are approached by the clients themselves. Professionals are charged for these leads, effectively paying to be introduced to potential customers, creating an ecosystem where clients can easily find the services they require.

    Income from Advertising

    Beyond commissions and lead generation, Urban Company also makes money through advertisements. Service providers and businesses pay to promote their offerings on the platform, boosting their visibility in return for advertising fees. This strategy adds another revenue stream while enhancing the exposure of service providers to a wider audience.

    Urban Company – Employees

    Urban Company has between 1,000 and 5,000 employees in India and around the world. This team helps provide quality home services in many places, showing the company’s growth and commitment to its customers.

    Urban Company – Challenges Faced

    Revenue Streams and Profitability

    Urban Company doesn’t rush into defining its business model and unit economics. Instead, they focus on validating customer behavior and product-market fit first. Scaling isn’t about just gaining users or raising funds; it’s about ensuring key metrics like acquisition costs, operational expenses, and transaction revenue are positive. They believe growth must be built on a solid economic foundation.

    A major challenge for Urban Company is managing diverse service categories with unique requirements. CEO Bahl highlights pricing as particularly difficult since costs aren’t always clear upfront. To solve this, Urban Company develops all its technology in-house, with 100 engineers building systems that integrate pricing, fulfillment, and finance. Their advanced tech, powered by machine learning, ensures smooth operations across inventory, service delivery, and pricing.

    Customer-Centric Solutions and Market Niche

    Urban Company takes a careful approach to product-market fit, knowing that rapid growth without solid unit economics can lead to failure. Instead of rushing to scale, they focus on refining their product to meet market demand before expanding aggressively.

    A unique challenge they face is the matchmaking process. Unlike on-demand services like food delivery, Urban Company deals with scheduled services, where customers book in advance. The key is predicting when customers will need services and pairing them with the right professional at the right time. Their tech, powered by predictive engines, ensures smooth coordination between customers and service providers.

    Hiring and Team Dynamics

    Urban Company takes pride in its meticulous approach to hiring and team building, knowing that a strong team is essential for growth. In a market where perks often overshadow company values, they prioritize aligning talent with their core mission. As Urban Company continues to scale, they ensure that every team member grows with the company. Clear communication channels and a shared vision are critical to this process.

    Additionally, Urban Company’s commitment to technological innovation is evident in the way they manage their platform. Their systems don’t just handle customer-facing functions; they also support internal operations like training, fulfillment, and inventory management. For example, the company’s predictive engines monitor the inventory that professionals use, from cosmetics to spare parts and notify them when supplies are running low. This level of automation and intelligence reduces the manual effort required and keeps operations running efficiently, allowing Urban Company to stay focused on delivering high-quality service.

    By integrating advanced technology into their business model, Urban Company ensures that their platform continues to evolve and meet the needs of both customers and service professionals. This forward-thinking approach helps them address challenges proactively, allowing them to build a sustainable, scalable business.

    Urban Company – Funding and Investors

    Urban Company has garnered support from 22 institutional investors, including Accel, Elevation Capital, and Trifecta Capital.

    Urban Company has attracted investment from Kalyan Krishnamurthy and 11 other angel investors.

    Urban Company has raised around US$560 million across 14 funding rounds so far. In September 2025, Urban Company raised US$56.7 million in a Pre-IPO round from investors including SBI Mutual Fund, Permira, Prosus, and Elevation Capital.

    Announced Date Transaction Name Number of Investors Money Raised Lead Investors
    September, 2025 Pre-IPO $56.7 million SBI Mutual Fund, Permira, Prosus, Elevation Capital
    July 17, 2024 Secondary Market 2 $63 million Dharana Capital
    June 2, 2021 Secondary Market $67 million
    April 27, 2021 Series F 7 $188 million Dragoneer Investment Group, Prosus Ventures, Wellington Management
    August 25, 2020 Secondary Market 1 $5 million Vy Capital
    August 2, 2019 Series E 3 $75 million Tiger Global Management
    July 26, 2019 Series D 2 INR 14.9 million SAB Holdings, Udhyam Learning Foundation
    November 30, 2018 Series D 2 $50 million Steadview Capital
    July 3, 2017 Series C 4 $21 million Vy Capital
    April 24, 2017 Debt Financing 1 INR 200 million Trifecta Capital Advisors
    December 11, 2015 Venture Round 1

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    India has already seen 118 unicorn startups. Here’s an exhaustive list of all unicorn companies in India, including those that joined the unicorn club in 2025.


    Urban Company – Shareholding

    Urban company’s shareholding pattern as of May 2024, sourced from Tracxn:

    Urban Company Shareholders Percentage
    Abhiraj Singh Bhal 8.9%
    Raghav Chandra 8.9%
    Varun Khaitan 8.9%
    Accel 12.7%
    Elevation Capital 11.2%
    Vy Capital 12.2%
    Bessemer Venture Partners 9.2%
    Steadview 7.7%
    Tiger Global Management 5.5%
    Naspers 4.0%
    Wellington 2.1%
    ABG Capital 1.4%
    Dragoneer Investment Group 2.6%
    SAB Holding < 0.1%
    QED Innovation Labs < 0.1%
    Trifecta Capital
    Partner Welfare Trust
    Enterprise < 0.1%
    First Lap < 0.1%
    Ra Hospitality Holdings Co < 0.1%
    Elysian Fintech < 0.1%
    Angel 0.8%
    Other People < 0.1%
    ESOP Pool 3.9%
    Other Investors 0.1%
    Total 100.0%

    Urban Company – Mergers and Acquisitions

    Urban Company has expanded its reach through three key acquisitions across three different countries. The most active year for these takeovers was 2016 when the company added two new businesses to its portfolio. While their acquisitions span multiple regions, Australia and India are the primary hotspots where they’ve focused their growth.

    A lot of Urban Company’s deals center around the Local Services and Beauty Tech sectors, aligning perfectly with their core services. Their latest acquisition? Glamazon—a web and mobile platform offering at-home beauty services. Founded in 2013 in Bondi, Glamazon became part of the Urban Company family in March 2020.

    Acquired On Company Acquired
    March 4, 2020 Glamazon
    August 10, 2016 Goodservice
    January 22, 2016 handyhome

    Urban Company – Financials

    Urban Company Financials FY24 FY25
    Revenue from operations INR 828 crore INR 1144 crore
    Total Expenses INR 1021 crore INR 1223 crore
    Profit/Loss Loss of INR -92.7 crore Profit of INR 28.5 crore
    Urban Company Financials
    Urban Company Financials

    Urban Company – IPO

    Urban Company made a remarkable debut on the National Stock Exchange (NSE) on September 17, 2025. The company’s shares opened at INR 162.25, marking a 57.5% premium over the IPO issue price of INR 103. By the end of the trading day, the stock closed at INR 169, a 64.08% increase, reflecting strong investor confidence and enthusiasm.

    The IPO was one of the most anticipated of 2025, with a subscription rate exceeding 100 times, making it the most subscribed public offering of the year. The company raised INR 1,900 crore through the offering, comprising a fresh issue of INR 472 crore and an offer-for-sale of INR 1,471 crore by existing shareholders.

    Urban Company’s impressive listing performance has also been a significant win for early investors. Accel, which invested INR 14.3 crore in the company, saw its stake appreciate to approximately INR 390 crore following the IPO debut

    Urban Company – Online and Social Media Presence

    Urban Company is all about creating brand love and awareness by tapping into conversations and cultural events that bring people together. Their approach to Instagram, YouTube and Twitter (now X) is tailored specifically for each platform, giving them a unique edge in engaging with a wide range of audiences.

    In January 2020, they rebranded from UrbanClap to Urban Company, signaling their ambition to become a global gig marketplace with a diverse range of services under one roof.

    With a strong marketing strategy, they’ve been rolling out content that aligns with their vision—like the #UrbanCompanyImpact or #UCImpact campaigns. One of their latest initiatives is a content series called ‘Urban Company Impact,’ offering a behind-the-scenes look into the lives of the professionals who visit your homes, delivering the services you depend on. It’s a personal and powerful way to connect with the brand!

    Urban Company Impact

    Urban Company – Advertisements and Social Media Campaigns

    Urban Company has taken a bold step in challenging the way we view the divide between white-collar and blue-collar workers in India. Over the past year, they’ve been addressing this issue head-on through a series of thought-provoking films. Following Chhota Kaam and Chhoti Soch, their latest release, Dignity of Labour, dives into the often overlooked but deeply ingrained bias against manual labor. The film revolves around a heartfelt exchange between a father and his daughter, sparking a conversation on the importance of respect for all types of work, regardless of the uniform worn.


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    Urban Company – Awards and Achievements

    At the ET Startup Awards 2021, Urban Company took home the prestigious Covid-led Business Transformation award.

    Urban Company – Competitors

    Some of the main competitors of Urban Company are as below:

    • Concord Services in home appliances repair category
    • Urban Service Plaza in AC, Fridge and other appliances service
    • Housejoy, which a home service platform
    • Busy Bucket Services which provides cleaning services

    Urban Company – Future Plans

    • #FutureFemaleForward
      Urban Company has ambitious plans for the future, with a strong focus on empowering women in the workforce.

    Our first goal is to have 5 lakh service partners, with 2 lakh of them being women,” says Abhiraj Singh Bhal, Co-Founder and CEO of Urban Company.

    This highlights the company’s commitment to gender diversity and inclusion.

    • Urban Company is also turning its attention to India’s Tier 2 markets, where it has already expanded into 40 cities with promising results. Bhal shared that these cities, where they’ve launched in recent years, have shown impressive growth, prompting the company to deepen its presence in these regions.
    • On the international front, Urban Company is close to announcing a joint venture in Saudi Arabia, marking a significant milestone in its global expansion plans.

    FAQs

    What is Urban Company?

    Urban Company connects skilled and experienced professionals with customers seeking specific services. To achieve this, they work closely with carefully selected service professionals, providing them with technology, training, products, tools, financing, insurance and branding to help them succeed and deliver exceptional service.

    Who is Urban Company’s owner?

    Abhiraj Singh Bhal is the founder and CEO of Urban Company.

    When did Urban Company start?

    Headquartered in Gurugram, Urban Company was founded on 10th November 2014.

    What is Urban Company valuation 2025?

    As of September 2025, Urban Company is valued at INR 24,216 crore (~$3 billion USD) after its IPO, following a 74% surge on its first trading day.

    Which is Urban Company parent company?

    Urban Company, formerly known as UrbanClap, is an independent company and does not have a parent company.

  • WinZO: Revolutionizing Social Gaming with Innovation and Growth

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    The Indian online gaming industry is flourishing with a wide variety of games that are letting young and old indulge in them. Among all other outdoor games including cricket, football, kabaddi, and basketball, India is also witnessing a rise in the popularity of several indoor games like ludo, pool, carrom, free fire, and more, which are also letting the gamers of India rewarded with real cash prizes among a list of other rewards.

    The large youth population and the rapid penetration of the internet have made the country really witness a gaming revolution that includes fantasy sports and social gaming platforms over the past decade or so. To name one of the most popular gaming hubs in India is to talk about WinZO. The New Delhi-based social gaming platform is well-known for offering monetary benefits and prizes to players from around the country.

    Founded by Paavan Nanda and Saumya Singh Rathore in 2018, WinZO has been ingeniously developed as a vernacular gaming platform to tap into the Indian audiences hailing from Tier 2, 3, and 4 cities.

    WinZO offers an array of popular games from PubG to cricket, rummy, and more, which make up an enviable collection of 100+ games that reward users online. Read about WinZO Games, Founders and Team, Business model, Revenue Model, Growth, Funding and Investors, Name, Tagline, Logo, Awards, Challenges, Future Plans, and more.

    WinZO – Company Highlights

    Startup Name WinZO
    Founders Paavan Nanda and Saumya Singh Rathore
    Founded 2018
    Headquarters New Delhi, Delhi, India
    Industry ESports, Gaming
    Website www.winzogames.com

    About WinZO and How it Works?
    WinZO – Industry | Target Market Size
    WinZO – Founders and team
    WinZO – Startup Story | How was WinZO Started?
    WinZO – Mission and Vision
    WinZO – USP and Innovation
    WinZO – Name, Tagline, and Logo
    WinZO – Business Model and Revenue Model
    WinZO Financials
    WinZO – Startup Challenges
    WinZO – Funding and Investors
    WinZO – Acquisitions
    WinZO – Advertisements and Campaigns
    WinZO – Advisors and Mentors
    WinZO – Recognition and Achievements
    WinZO – Future Plans

    About WinZO and How it Works?

    WinZO is a microtransactions-powered vernacular entertainment platform, which has 100+ games served in 5 formats to users in 10+ regional languages. The diverse game offerings include hyper-casual games such as Candy Crush, Metro Surfer, Carrom, Chess, Ludo, and Pool to Mid-core flagship esports IPs like Free Fire.

    WinZO is a member of the All India Gaming Federation (AIGF) and FICCI. It is also known as the proud sponsor of Patna Pirates, Gujarat Giants, and Bengal Warriors.

    WinZO is built with the idea of emerging as the ‘Netflix of Gaming’- one platform with games to play with your friends. To boost the gaming infrastructure in the country, WinZO partners with individual, mid-size, and large global studios to bring a variety of games to its users on a single platform.

    The social gaming startup also helps the developers improve their revenue by providing them with an alternative and a far more efficient model of monetization led by microtransactions rather than conventional in-app purchases and advertisements. The partner developers of WinZO have clocked 100 more revenues from their games on WinZO in India as compared to their distribution channels such as Google Play Store, Apple Store, etc.

    In the short term, WinZO aspires to be the preferred platform of choice for both its stakeholders- gamers in Bharat (Tier 2 – Tier 5) and game developers. The company is always innovating and bringing products and features to empower its users and game developers.

    Also, their decentralized language management portal has empowered housewives and college-going students by helping them earn up to Rs 30,000 per month, thereby letting them become financially independent. Here, they only needed to help localize their product and add languages, remotely from their homes. For game developers, WinZO has come up with the Developers’ consoles to facilitate their outreach to the company and become more entrepreneurial in game development in light of assured revenue streams of up to 100x.

    In the long term, WinZO envisions serving as a one-stop platform for all mobile-first entertainment media in India and other developing markets driven by the power of communities and microtransactions.

    The company is empowering all its stakeholders on multiple fronts. The primary problem that WinZO started to solve was the efficient monetization of games in developing economies where in-app purchases and advertisements do not work. Through their microtransaction model, where 200 million+ microtransactions are clocked per month, their partner studios have witnessed growth up to 100X in their revenues. Hence, the model definitely has proved to be effective.

    WinZO Products/Services

    WinZO is an off-Play Store app, which hosts 70+ casual to mid-core games in 5 formats and 10 Indian regional languages. The games range from rummy, pool, carrom, ludo, call break, bingo, chess, 29 card games, archery game, bubble shooter, and more.

    Users here get the thrill of competition and instant gratification. It also ensures the personalization of content to serve users with relevant games based on their engagement patterns on the platform. The company is developing a community of gamers who can engage and compete with each other via features such as WinZO Versus.

    To make outreach easier for the developers, they have also launched WinZO Developer Console where any developer can sign up and submit content for integration on the app. The console has garnered massive traction, with over 1,000 games being submitted from across the globe. It also provides real-time analytics related to the game for efficient monitoring of the performance and ensuring transparency. WinZO also offers WinZO store, which brings gaming coupons, Gaana coupons, Nykaa coupons, and more.


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    WinZO – Industry | Target Market Size

    WinZO is in the Indian online gaming industry, which was projected to reach a market size of $60 billion by 2034 in a 2025 report by WinZO and IEIC. WinZO targets a user base of over 250 million registered users in India, with a focus on the “Tier 2-Tier 5” audience in smaller towns and rural areas, alongside its recent expansion into the US and other international markets. The company relied mainly on the Tier 2 cities and beyond to achieve the estimated growth.

    This is because when the company scrutinized the market, they were surprised to discover that around 80% of active gamers in India are from non-metro locations. Yes, it was found out that somewhere between 40% and 60% of the overall gamer population of India are from Tier II towns and beyond. All of this helped WinZO scale fast and grow large enough to be one of the most popular gaming companies of today. The company targets the small cities of India, where the gamers’ ages range between 18 and 35 years.

    WinZO – Founders and team

    WinZO was co-founded by Paavan Nanda and Saumya Singh Rathore.

    Co-founders of WinZO
    Co-founders of WinZO

    Paavan Nanda

    Paavan is an engineer from NSIT, who later went to IIM-Calcutta and to the Copenhagen Business School. He worked with Bain & Company, Abbott Labs, and Merrill Lynch before co-founding Zostel Hospitality Pvt. Ltd., which emerged with ZO Rooms, an affordable and technology-driven hostel chain. However, ZO Rooms, after a failed merger with OYO, shut down, but it failed to put a halt to the rising entrepreneurial instinct of Nanda, who then co-founded WinZO with Saumya Singh Rathore in 2018.

    Saumya Singh Rathore

    Saumya is the co-founder of the vernacular social gaming platform, WinZO. She has a Master’s in Psychology from The University of Manchester and eventually obtained a degree in Chartered Psychologist with the British Psychological Society. Saumya had already worked with Paavan Nanda in Zo Rooms before the duo decided to found WinZO.

    WinZO, currently, is a tight-knit team of around 40 young, enthusiastic, passionate, and talented people who believe in the company’s vision and hustle together to work on the most advanced cutting-edge technologies and provide the best value to the users. When the team closed its Series A and had 5 Million+ users, it was only a 9-member team.

    The work culture at WinZO is as vibrant, customer-focused, and fun as it might be imagined in a gaming venture. The team works hard at exemplary execution speed to push great new exciting features for the users and each small achievement is appreciated and celebrated. Weekly office parties and milestone celebrations also bring extra motivation and energy to the team.

    “We at WinZO believe that hiring right is more effective than hiring fast – peer interviews is how you get on with the mission. It is always a great support to have a team which is self-motivated, target driven, accountable and committed to the vision. Hence, we hire the best talent with the right value alignment with the company’s core values.”, said Paavan Nanda, co-founder of WinZO.

    Most of our relatively new colleagues have joined us through the recommendations from their friends already working with us as they wanted to be a part of our journey to build the Netflix of Gaming and solve some of the most challenging tech problems of the country – Saumya Singh Rathore, co-founder of WinZO.

    WinZO – Startup Story | How was WinZO Started?

    WinZO was conceptualized after studying the revolution that affordable smartphones and Reliance Jio had created in India in 2015-16, by providing users from even the remotest corners of the country, with powerful devices and affordable high-speed internet connections. Thanks to this revolution, India became the global leader in in-game downloads.

    However, there was clearly a problem of efficient monetization for games in high-potential developing markets that needed to be solved. This marked the journey of WinZO. To validate the concept, WinZO was launched as a subscription-based trivia app to monitor the user acceptance of the model.

    Based on the encouraging results of this POC, they launched a micro-transaction powered vernacular hyper-casual gaming platform where users pay small sums of INR 2 – INR 25 to participate in real-time multiplayer games and win prizes from the pool of rewards set aside for them. This model had the elements of regional language, real-time competition, and affordability in consuming content yet paying for it. Together, these made WinZO an instant hit among the users of vernacular Bharat.


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    WinZO – Mission and Vision

    WinZO focuses on competitive multiplayer gaming experiences and is charged with the mission to create a culturally relevant mobile games platform with a broad rate of adoption.

    WinZO aims to lead the Indian online gaming ecosystem with an expansive influencer network that is capable of catering to 50+ million registered users of the platform.

    WinZO – USP and Innovation

    WinZO’s USP has always been its innovative and inclusive approach to solving real-life problems. While the intuitive approach for any gaming company would be to tap the easier metro and tier-1 audience first, WinZO saw and successfully tapped the potential of the real Bharat (Tier 2-Tier 5 towns, rural India) through its deep-down distribution strategy.

    To facilitate this, they offer the support of 10+ regional Indian languages on the app. Their vision is to democratize entrepreneurship: They have decentralized language management through their portal to engage women who work from home to get a truly vernacular experience for players in Bharat.

    For game developers, WinZO has helped them become more entrepreneurial in game development in light of assured and sustainable revenue streams. As many developers aren’t aware of the intricacies of this complex market, their 80% paying active user base ensures that the games are generating revenue from day 1 at no user acquisition expenses for the developers.


    Gamerji Success Story | e-Sports Tournament Platform | Funding | Business Model | Founders
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    on different startups and organizations. The content in this post has been
    approved by the organization it is based on. With the board games and the outdoor games going out of the trend, came in the
    e-sport games that …


    The team took ‘ZO’ from their previous venture ZO Rooms/Zostel. ZO stands for speed & energy – so it’s winning fast! Plus, when they Googled the word, they didn’t find anything, so that solved the SEO hassles with no money spent!

    Download WinZo apk from their website
    WinZO Logo

    WinZO – Business Model and Revenue Model

    As per App Annie 2018 Gaming Report, India stood highest in terms of Game downloads – at the same time in the bottom 10 for in-app purchases. The problem that WinZO is addressing is fairly simple: Bharat is in love with Gaming, but the Quality Studios/Independent developers do not see much potential in Bharat.

    The WinZO Business Model is simple – Build the Gaming Ecosystem in Bharat. It aims to do that in three ways:

    • Provide a one-stop Game Developer Console to the Gaming Studios – where it can publish the games and earn revenues out of it.
    • Charge platform commission fees from all the games and share the revenue with the Game Developers via its Console.
    • Offer employment opportunities to students and housewives across Bharat to provide content for quizzes via its indigenous portal.

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    WinZO Financials

    WinZO Financials 2024 2023
    Operating Revenue INR 1055 crore INR 674 crore
    Total Expenses INR 693 crore INR 564 crore
    Profit/Loss INR 315 crore INR 126 crore
    WinZO Financials
    WinZO Financials

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    WinZO – Startup Challenges

    The most challenging part that WinZO faced was generating the feeling of trust in the minds of the users, who were seated in the remote areas of Bharat.

    “What has worked well for us is – the entire product was on beta for at least six months and we were on stealth mode. We generated lots of insights around how to build trust and the product is designed for the users of Bharat who are from tier 2/3/4 towns. We also decided to be vernacular and be transparent to our users so that it’s easy for them to build trust on the platform.”, said Paavan Nanda.

    As a result, they are now available in around 12 Regional Languages and nearly 90% of their audience is from the tier 2/3/4 towns of Bharat.

    A significant other challenge is profitability, which the company is yet to gain, as reported last in FY20.

    WinZO has filed a copyright infringement lawsuit against gaming giant Mobile Premier League (MPL) because it thinks that the latter has copied its gaming format “World War”. World War is a game launched by WinZO in April 2020, which currently boasts around 80 million registered users. As far as reports, WinZO has already applied for a patent for the invention and copyright registration with regards to the expression of the format and trademark of World War.

    It all started when WinZO discovered that MPL has allegedly copied the format and the name of the game. However, it took down the format from its platform as soon as it was informed of the same but the latter again started with “Team Clash”, which allegedly used the same format that was identical to “World War”. Besides, the notifications/popups and more that were sent to the users were also similar. Following the discovery of this new game, WinZO has already sent a legal notice to MPL, who doesn’t want to take down the format this time, as of June 4th 2022 reports.


    PokerDangal- India’s largest Online Poker Gaming Platform
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    WinZO – Funding and Investors

    The company raised its seed money, an undisclosed amount from K-Start. WinZO has also set up a fund of $1.5 Million to support Game Developers in India. On July 2, 2021, WinZO announced raising an amount of $65 million on a Series C funding round led by California-based Griffin Gaming Partners. The company has raised a total of $110.5 million in its fundraising to date.

    Here is the list of WinZO funding rounds:

    Date Stage Amount Investor
    July 2, 2021 Series C $65 million Griffin Gaming Partners
    May 3, 2021 Series B $13 Million
    April 9, 2021 Debt Financing $9.5 Million
    September 3, 2020 Series B $18 Million Courtside Ventures, Makers Fund
    April 17, 2020 Seed Round
    February 22, 2019 Series A $5 Million Hike, Kalaari Capital

    WinZO – Acquisitions

    WinZO acquired Upskillz Games in its maiden acquisition on June 21, 2022. The deal was an all-cash deal with which a majority stake in Upskillz was acquired by WinZO. Mannit Sidhu founded Upskillz Games in December 2020, which already boasts of having a month-on-month (MoM) growth rate of 75% since it started. Besides, it also had a captive user base of 1.3 mn users, along with blockchain and Web3 offerings, all of which will be added by WinZO now.

    Company Name Date Deal Value
    Upskillz Games June 21, 2022

    WinZO – Advertisements and Campaigns

    MS Dhoni - Brand Ambassador of WinZo
    MS Dhoni – Brand Ambassador of WinZO

    In 2022, WinZO brought on MS Dhoni as its brand ambassador. Since then, the legendary cricketer has appeared in several of the brand’s ads. According to the company, having MS Dhoni as the face of the brand will boost awareness and engagement within India’s social gaming community, helping to establish social and interactive gaming. Paavan Nanda, co-founder of WinZO, said, “With MS Dhoni, we aim to bring social gaming to people across all ages and genders in this country.”

    WinZO has partnered with popular YouTuber Ajey Nagar, commonly referred to as CarryMinati, to serve as its brand ambassador on January 19, 2022. After CarryMinati, WinZO trumps by choosing “BB ki vines” feat, Filmfare recipient digital sensation Bhuvan Bam as its brand ambassador, as the company PR goes dated February 15, 2022. The Vernacular Online Gaming Giant announced that this collaboration with BB will help the company create culturally relevant content that would be relatable even for the persons belonging to the remoter sections of the country.

    The Indian content creator from Faridabad, who boasts of having over 34 million subscribers will now be coming up with interesting game-related content that will unique, engaging, and relatable on his streaming channel ‘Carryislive’. Furthermore, he also signed up for another solo integration on his major YouTube channel ‘CarryMinati‘ as part of this relationship. Here’s what WinZO Co-founder Saumya Singh Rathore remarked on this development,

    “We are thrilled to have him on board. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”

    The New Delhi-based interactive social gaming company declared that it will be the official sports brand partner of the Ranveer Singh film ’83’ in December 2021.

    India’s largest social gaming and entertainment platform has partnered with the Ogilvy Chairman of Global Creative and Executive Chairman Piyush Pandey to launch its multilingual brand campaign to deliver ‘winning moments’ through a relatable social platform in December 2021.

    The campaign that was launched with the tagline and hashtag “Jeetne mein Kick hai” by Leo Burnett Orchard has won a creative mandate for the same, as per reports dated December 2020.

    WinZO – Advisors and Mentors

    Kalaari is not only an investor but a great partner who is guiding the company all along the way as they are building this for Bharat. It is very important to note that WinZO is Kalaari’s second-largest bet in gaming, second only to Dream11. The team gets to learn a lot from how Harsh managed to build a profitable venture in the Indian Startup ecosystem.

    WinZO is fortunate to have had Revant Bhate & Rahul Garg come in very early to push them to build this product with a sharp focus on unit economics. A fund like Kalaari has vast exposure to what works and what doesn’t in the long term. This early understanding would help them to build sustainably.

    “We also have received a huge support from Kavin Bharti Mittal who has also backed the venture. Kavin is one of the finest product experts and his insights are always critical in building WinZO as the entertainment destination for Bharat. He has tremendous experience in building and distributing Hike – a home grown tech unicorn.”, said Pavaan Nanda.

    WinZO – Recognition and Achievements

    WinZO received the following awards and recognitions in the past couple of years since they started their journey:

    • Startup of the Year – Technology by Entrepreneur India in 2019.
    • Inc42 Startup Watchlist: Indian Media & Entertainment Startups To Watch Out For In 2020.
    • SutraHR – “100” Top Startups in India in 2020.
    • Businessworld Techtors 2020.

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    WinZO – Future Plans

    Digital entertainment platform WinZO has announced its official launch in the US, expanding its international footprint. 

    “The launch of WinZO in the US is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the US, the world’s largest and most influential gaming market, is a decisive step towards that mission,” said Saumya Singh Rathore and Paavan Nanda, cofounders of WinZO.

    The company also announced the launch of ZO TV, a short-video platform. “This further diversifies our content offerings and strengthens WinZO’s position as a global hub and one-stop destination for interactive entertainment,” Rathore added. WinZO’s expansion into the US is a critical part of its strategy to become the global go-to consumer technology platform for all new-age content consumption, the company said. After diversifying its formats and monetisation strategies, WinZO is now leapfrogging into geographical expansion.

    FAQs

    What is WinZO?

    WinZO can be described as one of India’s largest social gaming and entertainment platform that was launched in 2018. WinZO offers its platform to third-party game developers who can host their games and earn up to 100X in revenue.

    Is WinZO a Chinese app?

    No, WinZO App is an Indian App headquartered in New Delhi, India.

    What is WinZO launch date?

    WinZO was launched in 2018.

    Yes, WinZO was founded in 2018 and is a 100% legal and genuine gaming platform that operates in most of the states in India. It is in fact counted to be one of India’s best gaming apps in the social category.

    Who is the owner of WinZO?

    Paavan Nanda and Saumya Singh Rathore are the Founders of WinZO.

    Who is the CEO of WinZO?

    Paavan Nanda is the Co-founder and CEO of WinZO.

    How does WinZO make money?

    WinZO makes money through in-app purchases, advertising, and partnerships with game developers and brands. Players spend money on virtual goods, while ads and brand collaborations generate additional revenue.

    Is WinZO app safe?

    Yes, the WinZO app is generally considered safe. The platform collaborates with the security community to ensure its services and data are protected. However, as with any app, it’s important to download it from trusted sources like Google Play or the App Store and follow security best practices.

    Is WinZO gold real or fake?

    WinZO is certified for Real Money Gaming, meaning it meets strict regulatory standards for financial transactions. This certification guarantees that all monetary activities on the platform, such as deposits and withdrawals, are secure and transparent.

  • Mamaearth Success Story: Bringing Toxin-Free, Natural Skin Care Products To India

    When it comes to the cosmetic industry, consumers are always concerned about the process that is followed while manufacturing the products. This is why the world is seeing a new era of cosmetic products that are organic, produced in a natural way, and free of toxins and other chemicals.

    The craze for these organic products is palpable simply because they mean no harm to our skin, hair, gut, and ourselves in general. Leveraging this drive for organic products, Mamaearth has catapulted itself into a promising startup in the cosmetics industry that comes with the American Made safe Certification, the first nontoxic seal for the products in use today.

    Mamaearth was founded in September 2016 by Ghazal Alagh and Varun Alagh to make skincare routines a little chic but with utmost care. Headquartered in Gurgaon, Haryana, India, Mamaearth is distinguished in the cosmetics industry of India as an online platform that offers natural and toxin-free skin care products.

    Here’s diving into the Success Story of Mamaearth, where we will also discover about the Founders and Team of the company, Mamaearth’s Startup Story, History of Mamaearth company, Mission and Vision, Revenue Model, Funding and Investors, Acquisitions, Growth, Partnerships, Challenges, Competitors, Awards, and more.

    Mamaearth Company Details

    STARTUP NAME MAMAEARTH
    Headquarters Gurgaon, Haryana, India
    Sector Personal Products
    Founders Ghazal Alagh and Varun Alagh
    Founded 2016
    Website mamaearth.in

    About Mamaearth
    Mamaearth – Industry
    Mamaearth – Founders and Team
    Mamaearth – Shareholding
    Mamaearth – Startup Story
    Mamaearth – Target Market Size
    Mamaearth – Startup Launch
    Mamaearth – Mission and Vision
    Mamaearth – Name and Logo
    Mamaearth – Product/Services
    Mamaearth – Business Model
    Mamaearth – Revenue Model
    Mamaearth – Challenges Faced
    Mamaearth – Funding and Investors
    Mamaearth – Acquisitions
    Mamaearth – IPO
    Mamaearth – Financials
    Mamaearth – Brand Presence
    Mamaearth – Advertisements and Social Media Campaigns
    Mamaearth – Awards
    Mamaearth – Competitors
    Mamaearth – Future Plans

    About Mamaearth

    Through an innovative product line, Mamaearth has tried to solve a common Indian parenting problem. In a country where most of the baby products available do not meet safety regulations, Mamaearth offers products that are safe by international standards and loaded with the goodness of nature.

    Mamaearth company is often hailed as the 1st Asian brand with a “MADE SAFE” certification. The products that the company brings to the masses are free of all known toxins that are banned in most countries. More than being just a commercial brand, Mamaearth takes pride in making products out of love and care.

    Mamaearth – Industry

    According to the report analysis of Statista, the Indian personal care market is predicted to increase significantly in 2024, reaching a value of US $14.31 billion. The news report’s extensive findings suggest a probable annual growth rate of 3.34% (CAGR 2024–2028).

    This forecast highlights the tenacity of the sector and the ongoing need for personal hygiene goods in the Indian market. The report sheds light on the expected trends and dynamics that will shape the future landscape of the personal care business in India, offering industry stakeholders useful information.

    Mamaearth – Founders and Team

    Mamaearth Co-Founders Ghazal Alagh and Varun Alagh incorporated Honasa Consumer Private Limited in 2016 and then went on to launch the Mamaearth range of toxin-free products in December of that year. The couple had made it their mission to make safe, chemical-free products available to all babies in India. The company has now grown to be an organic product manufacturer for babies, moms, dads, grandparents, and everyone else.

    Ghazal Alagh (Co-Founder) and Varun Alagh (Co-Founder, CEO, and Chief Dad) of Mamaearth
    Ghazal Alagh (Co-Founder) and Varun Alagh (Co-Founder, CEO, and Chief Dad) of Mamaearth

    Varun Alagh

    Mamaearth Co-Founder, CEO, and Chief Dad of Mamaearth, Varun Alagh, is from the FMCG industry. Varun Alagh has a BE in Electrical Engineering from Delhi College of Engineering, followed by an MBA in Finance and Marketing from XLRI Jamshedpur. Varun has previously worked in Hindustan Unilever, Smirnoff, and The Coca-Cola Company, where he managed key leadership roles before founding Honasa Consumer Pvt. Ltd., the parent company of Mamaearth. He is known for the brand management expertise he brings to the table.


    Varun Alagh – Mamaearth Owner | Biography | Net Worth
    Varun Alagh and Ghazal Alagh are Co-founders of Mamaearth, a baby products company. Read about mamaearth owner and founder – Varun Alagh.


    Ghazal Alagh

    Ghazal Alagh is another Co-Founder of Mamaearth who is also known as the Chief Innovation Officer. Ghazal has completed her BCA in Information Technology student from Panjab University. She then served as a Corporate Trainer at NIIT and later on founded Dietexpert in February 2012 before founding Mamaearth under Honasa in 2016.

    Ghazal has also completed Intensive courses in Modern Art and Applied Arts from the School of Visual Arts and New York Academy of Art and is recognized as one of the top 10 women artists in India, both nationally and internationally. She was also one of the sharks in Shark Tank India Season 1.

    “We are a ‘mum-powered’ company and work with a large number of mothers who are involved in the process, right from ideation, conceptualization to the actual product launch. We believe this connection with mothers will continue to be the biggest driver of success. We have more than 200 young moms on board who help us in conceptualizing and formulating the products. The moms then test these products, and only those with great feedback are approved for mass production,” says Ghazal Alagh.


    Ghazal Alagh: Mamaearth Founder | Biography
    Explore the inspiring journey of Ghazal Alagh, a visionary mompreneur redefining success. Join us in discovering how she seamlessly integrates mom and entrepreneur roles, leaving a lasting impact on the business world.


    Mamaearth – Shareholding

    Mamaearth parent company Honasa Consumer shareholding pattern as of October 2023:

    Mamaearth Shareholders Percentage
    Varun Alagh 33.5%
    Ghazal Alagh 3.2%
    Sequoia Capital 23.4%
    Fireside Ventures 10.6%
    Stellaris Venture Partners 9.3%
    Sofina 9.3%
    Evolvence 1.4%
    Redwood Trust 0.1%
    Angel 5.3%
    ESOP Pool 3.8%
    Other Investors 0.2%
    Total 100.0%
    Mamaearth Shareholding
    Mamaearth Shareholding

    Mamaearth – Startup Story

    In the US, there is a strong awareness of the harmful chemicals found in the most commonly used personal care and baby care products. During Ghazal’s stay there, she became more conscious of the kind of products she was using and started checking the ingredients list before buying any baby care item.

    When Varun and Ghazal were expecting their first child (the couple was in India at the time), they realized that the baby care products they came across contained harmful toxins and safer alternatives weren’t available. Since the husband-wife duo couldn’t find any safe products for babies in India, they stopped using Indian products and imported reliable products manufactured in other countries.

    They eventually started ordering products from the US but that turned out to be a costly and inconvenient arrangement. Besides, they also realized that it wasn’t just them, in fact, there are one too many parents in India who struggled with the same concern.

    However, finding no solutions at hand, Varun and Ghazal Alagh researched the ways they can turn baby products safer and more affordable They spent sleepless nights over the founding of a new brand, created a dedicated R&D team for it, and applied for appropriate certifications.

    All of these ultimately gave rise to Mamaearth, and it soon became Asia’s 1st brand to offer “MADE SAFE” certified products that were toxin-free and loaded with the natural goodness that babies deserve.

    “We are on a mission to reduce parental stress & are continually improving and innovating to make the world a safer place for both babies and their parents,” adds Ghazal Alagh.

    Mamaearth – Target Market Size

    Mamaearth has segmented its products as follows:

    • Baby
    • Beauty
    • Hair
    • Face
    • Body
    • Gift packs

    Mamaearth – Startup Launch

    The Mamaearth team believes in mum-power and decided to directly target mothers. The founders were confident that once the customers used Mamaearth products, the word-of-mouth publicity would work wonders for the company. The team also leveraged the power of social media through influencer marketing.

    The primary strategy was to resonate with like-minded parents who wanted nothing but the best for their babies. The customer acquisition strategy is purely focused on digital content.

    “We want consumers to read about the problems that our products solve and why our products are the best in the market. We work with over 500 mom bloggers. We are also innovating constantly to stay relevant and cater to the dynamic market needs,” said Ghazal Alagh.

    The most significant project that helped Mamaearth achieve the growth rate was the lean innovation cycle; it was geared to launch, learn, and scale quickly. Lean innovation helped them focus on customer-specific need identification.

    Apart from this, rapid experimentation allowed the validation and improvement of many product concepts on a real-time basis. It aided in increased customer satisfaction and reduced the time-to-market.

    Mamaearth – Mission and Vision

    We aim to build a brand which is your friend, every parent’s friend. A friend who understands you, knows your issues and tries hard to resolve them, well most of them. A brand which every parent like you and me can trust, which intends to make lives of mums & expectant mums better and beautiful. A brand which welcomes all our babies to a healthy and a safe world. We aspire to take care of every parents & baby’s wellbeing from head to toe with safe, toxin free, international standard products which you can choose without having to think twice. Well it’s a lot like love, Awwww, as mentioned on the “What We Want To Achieve?” section of the Mamaearth website.

    The brand aims to solve the recurring problems of young parents with safe, toxin-free, and international standard products, which will help them cherish the joy of parenting without any hassles.


    FindMyHealth Company Profile – Startup that Combines AI and Ayurveda for Health Monitoring
    Artificial Intelligence is now penetrating almost every existing domain.
    Finance, healthcare, education, transportation and many sectors are witnessing
    active use of AI. The idea of this startup was born when Gaurav Bhalotia
    realised there is a lot to health beyond medicine, and that our bodies need…


    Mamaearth Logo

    Mamaearth company is an online retailer that specializes in organic products that are best for babies, their mothers, grandparents, and others. It operates under the umbrella of its parent organization, Honasa Consumer Pvt Ltd.

    Mamaearth – Product/Services

    Mamaearth Products
    Mamaearth Products

    Mamaearth is focused on babies and others with an exclusive product range that caters to baby care, haircare, skincare, and more with over 300 natural products under its umbrella. Some of the most innovative products developed by Mamaearth include India’s first bamboo-based baby wipes, easy tummy roll-on with Hing and Fennel for colic and digestion relief, and 100% natural plant-based toothpaste for children between 0-10 years.

    It also has a range of skin and hair care products around popular natural ingredients such as onion, Ubtan, tea tree, vitamin C, argan, coco, and charcoal.

    It has expanded not only to cater to babies but their mothers as well with varied products ranging from sunscreen to stretch mark removal serum. It focuses on all aspects of motherhood. A fan favorite is their onion range of products for mothers.

    Mamaearth – Business Model

    Mamaearth operates on a clear-cut, open business approach. Under the Mamaearth brand, the company conceptualizes items strategically and works with contract manufacturers to bring them to market. The core of Mamaearth’s operations is conducted online, where it primarily uses direct-to-consumer (D2C) channels including Amazon, Flipkart, and numerous other e-commerce sites.

    Mamaearth has also expanded its reach by forging a strong presence in physical retail locations. This all-encompassing strategy guarantees that Mamaearth’s products are available and accessible on a variety of platforms, satisfying the tastes of a broad range of customers.


    Mamaearth Business Model: How Does Mamaearth Make Money
    Explore Mamaearth’s thriving business model, blending natural, toxin-free products with celebrity endorsements, backed by a robust revenue model for unparalleled success in the market.


    Mamaearth – Revenue Model

    Mamaearth makes revenue from different resources; some of the prominent ones are:

    Product Sales:

    Mamaearth’s direct sales of a wide variety of skincare, haircare, and wellness items account for a sizeable amount of company earnings.

    Subscription-Based Model:

    Mamaearth allows clients to sign up for recurring product deliveries by providing subscription services. As a result, a steady and recurrent revenue stream is produced.

    Revenue from advertising:

    Mamaearth increases its revenue by making calculated advertising efforts. To promote the company and its products, could involve partnerships, collaborations, online and offline advertising, and sponsored content.

    Mamaearth – Challenges Faced

    Every organization faces problems in its early years and Mamaearth was no different. Early in its launch, Mamaearth company was hit with a growth hurdle wherein it was not able to expand as desired. The team realized the problem had to do with not being sharp about the target cohort, which lead to futile marketing expenditure coupled with minimal customer acquisition.

    The core team did an internal rethinking and arrived at the decision to redefine the target group as well as the communication strategy around the target group. Once the team implements the strategy, significant gains can be seen in a short period.

    Another set of problems for Mamaearth was navigating the cosmetics sector, given the intense competition among several prominent players, both Indian and foreign. The operational picture became increasingly complex due to issues like distribution of erroneous items, high cancellation rates, order fulfillment delays, and a lack of inventory tracking.

    Notwithstanding these obstacles, Mamaearth showed tenacity and flexibility in confronting difficulties in order to carve out a space for itself in the cutthroat cosmetics industry. Additionally, Momspresso, a parenting news site owned by Mamaearth, faced a significant setback in June 2023 when it reportedly laid off 80 to 100 staff from its brand marketing vertical.

    The decision to downsize was attributed to the company’s choice to shut down MyMoney and Momspresso due to escalating losses, as reported by various media sources. Despite these challenges, Mamaearth continues to adapt and navigate the dynamic landscape of the cosmetics industry.

    Mamaearth – Funding and Investors

    Mamaearth raised a total of $139.2 million in funding over 10 rounds.

    Here are the funding details:

    Date Stage Amount Investor
    December 5, 2023 Post-IPO Secondary INR 290 crore Norges Bank
    September 15, 2022 Venture Round INR 6 crore Shilpa Shetty
    December 28, 2021 Venture Round $37.5 million Peak XV Partners
    July 26, 2021 Series C $50 million Sofina Ventures
    January 7, 2020 Series B INR 130 crore Peak XV Partners
    September 10, 2018 Series A $4 million Fireside Ventures, Stellaris Venture Partners
    April 20, 2018 Venture Round $250 K Shilpa Shetty
    September 12, 2017 Series B
    December 20, 2016 Seed Round $125 K Fireside Ventures

    Mamaearth – Acquisitions

    Mamaearth has acquired 4 companies to date: Dr. Sheth’s, BBLUNT, Mompresso, and Mompresso MyMoney.

    Below are the details:

    Acquiree Name Acquired Date Price
    Dr Sheth’s for Indian Skin May 16, 2022 $3.53 million
    BBlunt February 14, 2021 INR 135 crore
    Mompresso December 24, 2021
    Mompresso MyMoney December 24, 2021

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    Mamaearth – Financials

    Particulars FY24 FY25
    Revenue INR 1969 crore INR 2067 crore
    Expenses INR 1822 crore INR 2056 crore
    Profit/Loss INR 110 crore INR 72 crore
    Mamaearth Financials
    Mamaearth Financials

    Mamaearth – Brand Presence

    Mamaearth’s brand presence is characterized by:

    Brand Outlets

    India has six new brick-and-mortar locations of the mother and baby beauty and wellness brand Mamaearth. The brand’s whole line of naturally created products is sold in the new stores, which are spread across a variety of Tier 1 and Tier 2 locales and were launched in June 2023.

    Mamaearth Store

    The House of Honasa’s Mamaearth range of personal care products opened its first flagship store in August 2023 at Hyderabad’s L&T Metro Mall, Punjagutta. According to the company, the store was designed to display a wide variety of toxin-free personal care items suitable for men, women, and babies.

    Mamaearth – Advertisements and Social Media Campaigns

    Mamaearth Campaign

    In June 2022, Mamaearth released an advertisement for Onion Shampoo featuring Sharmila Tagore and Sara Ali Khan. The commercial, which joins the well-known grandmother and granddaughter, is based on a true story in which Khan, worried about her hair loss, seeks Tagore’s advice from her badi amma.

    Mamaearth wants to convey the virtues of the shampoo as well as the brand’s philosophy and product offering through this campaign.


    Mamaearth Marketing Strategy: Mamaearth Popularity Secret
    Read to know about the marketing strategy of Mamaearth, which made the brand successful. Know what marketing strategies it used to stand out from the crowd.


    Mamaearth – Awards

    • Mamaearth has been awarded the Young Turks Startup of the year category at CNBC-TV18’s India Business Leader Award 2022.
    • Mamaearth was recognized as “One of the Best Brands” in India at the 2nd edition of The ET Brand Festival in 2019.

    Mamaearth – Competitors

    Mamaearth faces immense competition, both directly and indirectly from MNCs such as Himalaya and Johnson & Johnson as well as e-commerce portals like Nykaa. There are several companies, including both corporates and startups that boast of several products from the categories like baby apparel, baby toys, and baby accessories, which compete directly with Mamaearth.

    On the other hand, the cosmetics industry is dominated by organized players like Johnson & Johnson, Kimberly Clark, Procter & Gamble, and Unilever, which also act as rivals to Mamaearth. Besides, more and more companies are popping up with the toxin-free ideology nowadays and increasing the overall competition of Mamaearth.


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    [/ras-luxury-oils-essential-oils-success-story/] is increasing in India. With
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    products can cause, the demand for organic and natural products is increasing
    like neve…


    Mamaearth – Future Plans

    Mamaearth’s future plans include significant India expansion into Tier 2 and 3 cities, focusing on broader channel availability and network expansion, introducing new product lines, especially in the INR 99 price category to capture more value-conscious customers, and bolstering R&D through acquisitions like Cosmogenesis Laboratories. The company also aims for global expansion and increasing international exports, creating millions of jobs in the process. Additionally, they are focusing on enhancing their overall profit margins and improving the predictability of their business for faster bottom-line growth

    FAQs

    Is Mamaearth an Indian Brand?

    The Mamaearth company is an Indian unicorn brand and is based out of Gurgaon, Haryana, India. It was founded by Varun and Ghazal Alagh in 2016 to provide toxin-free, natural baby care, skincare, haircare products, and more for babies and everyone else.

    Are Mamaearth products good?

    Mamaearth proclaims itself as Asia’s first brand to be certified 100% non-toxic by “MADE SAFE”. The ingredients used to manufacture Mamaearth’s products are entirely natural. Thus, they are safe to use.

    Is Mamaearth Ayurvedic?

    Mamaearth is an innovative brand that uses Ayurveda and science to develop natural, toxin-free products.

    Who is the owner of Mamaearth?

    Mamaearth founders are Varun Alagh and Ghazal Alagh. However, the majority stakes of the company are with Varun Alagh and Ghazal Alagh, who holds 37.35% of Mamaearth’s stakes.

    Is Mamaearth organic?

    The products delivered by Mamaearth are 100% natural and manufactured using organic and safe ingredients. Mamaearth takes pride in promoting non-toxic and chemical-free products.

    Is Mamaearth vegan?

    Mamaearth is certified “cruelty-free” by People for the Ethical Treatment of Animals (PETA). It does not promote or conduct animal testing.

    Is Mamaearth Shampoo sulfate-free?

    Mamaearth relies on natural ingredients. Its shampoo is sulfate-free and does not harm the user.

    Is Mamaearth available in stores?

    Mamaearth products can be found in stores. One can also purchase them online at discounted rates.

    How do you buy Mamaearth products?

    Mamaearth products are sold online at Nykaa, Amazon, and brick-and-mortar medical stores.

    Who is Mamaearth manufacturer?

    The manufacturer of Mamaearth is Honasa Consumer Limited that also owns other brands: The Derma Co, Aqualogica, Ayuga, BBlunt, and Dr Sheth’s.

  • Fractal Analytics: Empowering Industries through AI and Analytics

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Businesses in the financial services sector, known for their strict regulations and cautious nature, are often slow to embrace groundbreaking technologies. However, when they do, it’s a clear sign that a broader shift is happening across industries and regions. This raises a crucial question: how will this acceptance evolve into widespread adoption that delivers real value? The banking and insurance sectors may hold the key, offering valuable lessons for other industries looking to advance their own GenAI strategies.

    Fractal Analytics also examines how one global financial institution is already seeing the benefits—teams are making smarter decisions and boosting productivity thanks to a new tool that automates complex data analysis.

    In this article, we will highlight the various GenAI use cases in financial services. Here’s learning about Fractal Analytics, its Founders, Startup Story, Business Model, Revenue Model, Funding, Acquisitions, Growth, Competitors, and more.

    Fractal Analytics – Company Highlights

    Name Fractal Analytics
    Headquarters Mumbai and New York City
    Sector Artificial Intelligence
    Founded 2000
    Founders Pranay Agrawal and Srikanth Velamakanni
    Website Fractal.ai

    Fractal Analytics – About
    Fractal Analytics – Industry
    Fractal Analytics – Founders
    Fractal Analytics – Startup Story
    Fractal Analytics – Mission and Vision
    Fractal Analytics – Name, Tagline and Logo
    Fractal Analytics – Business Model
    Fractal Analytics – Revenue Model
    Fractal Analytics – Employees
    Fractal Analytics – Challenges Faced
    Fractal Analytics – Funding and Investors
    Fractal Analytics – Mergers & Acquisitions
    Fractal Analytics – Financials
    Fractal Analytics – Advertisements and Social Media Campaigns
    Fractal Analytics – Awards and Achievements
    Fractal Analytics – Competitors
    Fractal Analytics – Future Plans

    Fractal Analytics – About

    Fractal Analytics is a global leader in AI and analytics, helping businesses leverage data to make smarter, more informed decisions. With expertise across multiple industries—ranging from consumer goods and healthcare to insurance, life sciences, retail, and financial services—Fractal is at the forefront of transforming businesses through data.

    Fractal’s approach is grounded in predictive analytics and visual storytelling, enabling companies to not only understand but act on insights for a competitive edge.

    With offices in over 15 countries, including key locations like the United States, United Kingdom, Ukraine, and India, Fractal operates from dual headquarters in Mumbai and New York. The company’s impact and innovation have earned it recognition from industry analysts, including mentions as a “Cool Vendor” and a “Vendor to Watch” by Gartner.

    Fractal continues to push the boundaries of artificial intelligence, delivering tailored solutions that drive growth and operational excellence across sectors.

    Fractal Analytics – Industry

    AI is shaping up to be a game-changer for global development, with experts predicting it could add a staggering $15.7 trillion to the world economy by 2030—more than the combined GDP of India and China today. But what about India’s role in this AI boom? Well, the country is emerging as a powerhouse, boasting the third-largest pool of AI talent globally. Investments in India’s AI capabilities are on the rise, growing at an impressive CAGR of 30.8%, hitting approximately $881 million in 2023 alone.

    What’s fueling this surge? A big part of it is India’s growing semiconductor industry, which is set to become the backbone of AI innovations here. By 2025, India’s AI market could be worth $7.8 billion, with a massive 60% of AI’s contribution to India’s GDP coming from four key sectors: Industrials & Automotive, Healthcare, Retail and Consumer Packaged Goods (CPG). But that’s not all—BFSI (Banking, Financial Services, and Insurance) and Agri-tech are also rapidly emerging as exciting spaces for AI-driven solutions.

    India is gearing up to be a key player in the global AI revolution.

    Fractal Analytics – Founders

    Pranay Agrawal

    Pranay Agrawal - Co-founder and CEO, Fractal Analytics
    Pranay Agrawal – Co-founder and CEO, Fractal Analytics

    Pranay Agrawal serves as the Co-founder and CEO of Fractal, bringing a wealth of expertise in both finance and data science. He is a certified Financial Risk Manager through the Global Association of Risk Professionals and was recognized as one of the Top 20 CEOs of Data Science Service Providers in 2023 by Analytics India Magazine.

    Before joining Fractal, Pranay worked with prominent financial institutions, including ICICI Bank and ANZ Grindlays Bank. His accomplishments have been widely acknowledged, including the prestigious Young Alumni Achiever’s Award from IIM Ahmedabad in 2018-19.

    Pranay holds a Bachelor of Commerce degree from Bangalore University and a postgraduate diploma in management from IIM Ahmedabad. As CEO, his focus is on expanding Fractal’s presence in the U.S. and Europe while developing capabilities that keep pace with the evolving needs of clients.

    “Our goal is to power every human decision within enterprises through analytics, AI and technology. This approach allows us to provide comprehensive support to our clients,” Pranay shared.

    Srikanth Velamakanni

    Srikanth Velamakanni - Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics
    Srikanth Velamakanni – Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics

    Srikanth Velamakanni is the Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics, one of India’s top analytics firms.
    A graduate of IIT Delhi with a degree in engineering and an MBA from IIM Ahmedabad, Velamakanni joined ANZ Investment Bank, where he worked in the structured debt department. Reflecting on his time there, he found the role engaging, working with high-profile clients like Enron and handling sectors such as aircraft finance.

    That’s not all – Mr. Velamakanni is also a Co-founder and Trustee of Plaksha University, which emphasizes core engineering, AI/ML, and mathematics, fostering interdisciplinary learning that blends science with the liberal arts. As part of NASSCOM’s Executive Council, he contributes as a data and AI expert.

    Fractal Analytics – Startup Story

    Fractal Analytics kicked off its journey in 2000 in Mumbai, thanks to the vision of co-founders Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy. (While Srikanth and Pranay continue to lead Fractal today, the other three co-founders have since moved on.)

    The beginning of a great partnership began when Velamakanni transitioned to ICICI Bank’s structured products group, where he collaborated with Pranay Agarwal, a future co-founder of Fractal, to pioneer India’s first collateralized bond obligation (CBO) in 1999. This is where they saw the potential of using math to improve business outcomes, particularly in banking.

    In 2000, as the internet was booming, it was the perfect time for Fractal Analytics to take shape. The founders seized the opportunity to build algorithms that could track sentiment analysis, capitalizing on the vast amount of data generated by rapidly growing websites. This laid the groundwork for their innovative analytics-as-a-service business, allowing companies to make more informed, data-driven decisions. This insight eventually led to the creation of Fractal Analytics.

    In 2016, Pranay Agrawal stepped up as CEO, succeeding Srikanth Velamakanni, who transitioned to the Group Chief Executive and Executive Vice-Chairman role.

    The company hit a major milestone in January 2022, achieving unicorn status after raising $360 million from private equity firm TPG. This accomplishment has solidified Fractal’s position as a powerhouse in the AI and analytics landscape, poised for even greater success in the future!

    Fractal Analytics – Mission and Vision

    Fractal Analytics is on a mission to leverage AI in ways that make a real difference in the world.

    Vision: Imagine a future where every decision made in businesses is fueled by AI. Fractal believes in this future, where human creativity can flourish, opening doors to exciting new possibilities that can change lives and industries around the globe.

    Mission: Fractal is dedicated to transforming the business landscape by harnessing advanced science and data-driven tools. Their mission is to simplify decision-making, liberating individuals from mundane tasks so they can channel their energy into innovation and creative thinking, driving progress and inspiring new ideas.

    Fractal Logo
    Fractal Logo

    At its core, the logo represents the concept of “fractals,” which are irregular, fractional, and fragmented objects. This design choice reflects the company’s focus on complex systems that are often disordered and multifaceted. Just as fractals can reveal intricate patterns within chaos, Fractal Analytics aims to uncover valuable insights from vast amounts of data, helping businesses navigate the complexities of the modern world.

    This connection between the logo and the company’s mission highlights Fractal’s commitment to transforming disorder into clarity, allowing organizations to harness the potential of their data in a meaningful way.

    Fractal Analytics – Business Model

    Fractal Analytics operates with a robust business model tailored for consumer-facing companies that handle high-volume transactions.

    The company focuses on two primary objectives: 

    • Deeply understanding consumers to enhance engagement & loyalty.
    • improving operational efficiency through data-informed decision-making. 

    Their flagship solution, Customer Genomics, exemplifies this approach by providing a comprehensive view of each customer’s behavior and attitudes. This enables businesses to create personalized marketing strategies that resonate with their target audience. 

    By utilizing proprietary pattern recognition and machine learning algorithms, Fractal learns from every customer interaction, including insights from social media, empowering organizations to act on previously undiscovered patterns in their data. 

    With a specialization in sectors such as consumer goods, financial services, insurance, retail, and technology, Fractal leverages its extensive experience across over 100 countries to deliver 40 productized services designed to enhance customer understanding and drive business success.

    Fractal Analytics – Revenue Model

    Fractal Analytics generates revenue primarily through its subscription-based and project-based analytics services. 

    The company’s diverse offerings encompass artificial intelligence (AI), business intelligence (BI), and customer intelligence (CI), providing clients with a comprehensive analytics toolkit to navigate the complexities of big data. 

    By offering a suite of tailored solutions that integrate scientific decision-making into the operations of their clients, Fractal helps organizations improve business process efficiency and customer experience, ultimately leading to higher market share and profitability.

    Fractal Analytics – Employees

    Fractal Analytics offers a range of benefits designed to enhance employee satisfaction and well-being, scoring an impressive average of 81 out of 100 in perks and benefits. Notable offerings include free food, a flexible work-from-home policy, and a performance bonus. In addition to these, Fractal provides several unique benefits across categories like Health & Wellness and Paid Time Off, fostering a supportive and enriching workplace environment.

    At Fractal, employees, affectionately known as Fractalites, are encouraged to remain curious and continually challenge their capabilities. To support this mindset, the company provides training programs through the Fractal Analytics Academy (FAA). This academy features a comprehensive onboarding program for every new Fractalite, ensuring a smooth transition into the organization. The FAA is committed to ongoing skill and knowledge development, helping employees advance their careers while nurturing a culture where imagination and creativity thrive.

    Fractal Analytics – Challenges Faced

    Fractal Analytics leverages its experience in solving business analytics challenges across industries like consumer packaged goods (CPG), financial services, and retail.

    • Transition from analytics to AI: First, the company had to anticipate client needs years in advance, prompting a significant increase in research and development investment, from 3-4% of revenue to 12.5%. Second, the shift required a change in talent strategy, prioritizing a learning-oriented mindset over specific skills. To address this, Fractal invested heavily in training and development programs, ensuring employees could adapt to evolving AI technologies. Despite these adjustments, the overall transition was relatively smooth, with the core business questions remaining constant.
    • Building a risk model: The lack of sufficient data, posed significant risks, especially in the financial sector where errors could cost banks a fortune. For instance, while developing a personal loan cross-sell model for ICICI’s credit card customers, they encountered thin data for price sensitivity analysis, a relatively new area at the time. To overcome this, Fractal conducted extensive research and wrote a paper on the subject, which they presented to the bank. This built credibility and allowed them to confidently offer their services to other major clients like Citibank and Hindustan Lever.
    • Keeping up with the fast-evolving world of analytics: At Fractal Analytics, the industry changes so quickly that knowledge becomes outdated in just three years. To tackle this, they established the Fractal Academy, a dynamic learning hub designed to keep employees ahead of the curve. By partnering with platforms like eDX and Coursera, Fractal encourages its team to continuously upgrade their skills. Employees can earn credits for completing relevant courses, ensuring they stay sharp and ready to handle the industry’s rapid advancements while maintaining a culture of continuous growth.

    Fractal Analytics – Funding and Investors

    Fractal has raised around $855 million to date including a $360 million round, where the Srikanth Velamakanni and Pranay Agrawal-led company turned unicorn. 

    Date of Funding Funding Amount Round Name Investors
    July 15, 2025 $170 million Secondary share sale
    January 5, 2022 $360 million Series E TPG
    January 17, 2019 $200 million Series D Apax
    May 10, 2016 $100 million Series C Khazanah Nasional Berhad
    August 13, 2014 Undisclosed Series B Aimia
    January 24, 2013 $25 million Series A TA

    Fractal Analytics – Mergers & Acquisitions

    Fractal Analytics has made several acquisitions across three countries, with the majority concentrated in India and the United States. Most of these acquisitions have been focused on AI services and IT services, with two acquisitions in each of these areas. These strategic moves have strengthened Fractal’s capabilities in delivering advanced AI-driven solutions and expanding its footprint in key global markets.

    Acquired On Acquired Company
    January 11, 2022 Neal Analytics
    June 22, 2021 Samya.ai
    January 15, 2021 Zerogons
    January 15, 2021 XStreams
    March 14, 2018 Finalmile Consulting
    June 2017 4i Inc.
    • Fractal Analytics partnered with Final Mile to integrate data science with behavioral science in September 2017.
    • Fractal Announces Merger with Eugenie.ai (June 24, 2024)
    • Fractal Partners with QiCAP.Ai (June 4, 2024)
    • Acquisition of Imagna Analytics (2015)
    • Fractal Analytics has also acquired Mobius Innovations, a Singapore-based startup specializing in mobile-based, context-aware Big Data solutions for an undisclosed sum.

    Fractal Analytics – Financials

    Fractal Financials FY24 FY25
    Operating Revenue INR 2196 crore INR 2765 crore
    Total Expenses INR 2250 crore INR 2575 crore
    Net Loss/Profit INR -55 crore INR 221 crore
    Fractal Financials
    Fractal Financials

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    Fractal Analytics – Advertisements and Social Media Campaigns

    Fractal Analytics allocated under $100 million for print advertising over the past year, strategically investing in premium ad units. The company advertised across fewer than 50 different media properties, utilizing a variety of formats to reach its audience. In addition to its advertising efforts, Fractal launched and promoted a new product called MarshallGoldsmith.ai in the last twelve months. MediaRadar, a platform that tracks creative runs on leading websites, magazines, and national television for over 3 million brands, captures Fractal’s advertising presence. Recently, the company has placed several advertisements through its subsidiaries, showcasing its commitment to effective media engagement.

    Fractal Analytics – Awards and Achievements

    Fractal has received the following awards:

    • Best Places to Work in New York 2023
    • Fast 50 Asian American Business: Honored by the US Pan Asian American Chamber of Commerce (USPAACC).
    • Innovation Award: Fractal Analytics received the prestigious Innovation Award at the Direct Marketing Association’s (DMA) annual Analytics Challenge during the DMA2013 Conference & Exhibition held in Chicago.
    • Best in Business for ‘AI and Data’: Best in Business Awards 2023, featured in the Winter issue of Inc. magazine.

    Fractal Analytics – Competitors

    The main competitors of Fractal include:

    • Alteryx
    • Microsoft
    • Qlik
    • ThoughtSpot
    • Altair Engineering
    • AWS
    • BDB
    • Salesforce (Tableau)

    Fractal Analytics – Future Plans

    Fractal prepares for an IPO to raise $400–$500 million at a valuation of around $3 billion. The company has appointed Morgan Stanley, Kotak Securities, and Axis Securities as its IPO bankers and is preparing to file its draft red herring prospectus (DRHP).

    FAQs

    What does Fractal Analytics do?

    Fractal Analytics is an artificial intelligence company offering services across various industries, including consumer packaged goods, insurance, healthcare, life sciences, retail, technology, and finance.

    Who is the CEO of Fractal Analytics?

    Pranay Agrawal is the CEO of Fractal Analytics.

    When was Fractal Analytics founded?

    Fractal Analytics was founded in 2000 by Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy.

    Who are the competitors of Fractal Analytics?

    The main competitors of Fractal Analytics include Alteryx, Microsoft, Qlik, ThoughtSpot, Altair Engineering, AWS, BDB, Salesforce (Tableau) and others.

  • How Viva Money Is Bridging India’s Credit Gap With Tech-First Lending Solutions

    India’s digital lending sector is booming. In FY 2024–25, fintech NBFCs disbursed nearly 10.9 crore personal loans, about 74% of all personal loans, worth over INR 1,06,500 crore. Yet, many Indians still find credit hard to obtain.

    That’s where Viva Money steps in. As India’s first personal line of credit app, it offers fast approvals (under 15 minutes), a fully digital experience, and a 51‑day 0% interest period. Recognised by the RBI as a Loan Service Provider, Viva is reshaping how everyday Indians access and manage credit.

    Here, let’s learn about what Viva Money is, its business model, products and services, future plans, and more.

    Viva Money Company Highlights

    Company Name Viva Money
    Headquarters Bengaluru, Karnataka, India
    Sector Fintech, Digital Lending
    Founder George Donchenko
    Founded 2023
    Website https://vivamoney.in/
    App Link Viva Money App

    Viva Money – About
    Viva Money – Industry
    Viva Money – Founders and Team
    Viva Money – The Idea and Starting Up
    Viva Money – Vision and Mission
    Viva Money – Name, Tagline, and Logo
    Viva Money – Products/Services
    Viva Money – Business Model
    Viva Money – Launch and Early Growth Strategy
    Viva Money – Customer Growth and Retention Strategies
    Viva Money – Challenges Faced
    Viva Money – Growth
    Viva Money – Tools and Software Used
    Viva Money – Recognition and Achievements
    Viva Money – Competitors
    Viva Money – Future Plans

    Viva Money – About

    Viva Money
    Viva Money

    Viva Money is an innovative lending platform offering India’s 1st Line of Credit with a strong focus on online tech-based proprietary models and data-centric KYC. The company provides a seamless mobile application, so borrowers can manage their loan products effortlessly. Although customers can apply via the website, the complete loan process, including profile creation, agreement signing, and disbursal, is conducted through the mobile app.

    Viva Money began its operations in December 2023. At present, the company operates in four Indian states, with 24 states and 8 union territories yet to be covered. Once Viva Money expands its footprint across the entire country, it is poised to become one of the leading lending platforms offering a broader suite of innovative financial solutions.

    Viva Money can be found on: LinkedIn, YouTube, Instagram, Facebook

    Viva Money – Industry

    India’s fintech sector is witnessing rapid expansion, driven by technological advancements, regulatory reforms, and a surge in digital adoption. The market was valued at approximately $112.8 billion in 2024 and is projected to grow to $550.2 billion by 2030.

    The digital lending segment, which includes platforms like Viva Money, is a key contributor to this growth. This momentum is being fuelled by increasing smartphone penetration, government-led initiatives such as Digital India, and a broader shift towards digital financial services.

    Over the next 5-10 years, Viva Money, along with other fintech companies, is expected to play a pivotal role in shaping India’s digital lending landscape. With the market anticipated to grow to $1.3 trillion by 2030, Viva Money’s emphasis on accessible and flexible financial solutions places it in a strong position to capture a substantial share of this expanding sector. By utilising technological innovation and aligning with government policies, the company is working towards becoming a prominent player in India’s digital lending space, thereby contributing to financial inclusion and economic development.


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    Viva Money – Founders and Team

    Viva Money Team
    Viva Money Team

    Viva Money currently employs over 50 professionals, including international experts, all contributing significantly to the company’s growth and innovation. The organisation upholds international standards of corporate culture and actively seeks individuals who are results-oriented and dedicated to success.

    Managing Director George Donchenko brings extensive experience in retail banking across multiple continents, including Africa. A graduate of the London Business School, he possesses deep expertise and a strong industry background in banking and financial services. At Viva Money, he leads the company’s fintech transformation by leveraging innovative technology, proprietary modelling, and data-driven KYC systems to revolutionise the lending experience.

    The company is supported by a resilient leadership team of seven key members, each responsible for a core function: IT, Marketing, Finance, Risk, Operations, Legal, and HR. United by a shared vision, this team is committed to building an innovative platform that is truly aligned with the financial needs of Indian consumers.

    The core leadership team consists of the following individuals:

    • Vishal Jain: Marketing Manager
    • Tanmay Dwivedi: Operational Manager
    • Sakshi Gaur: Legal Manager
    • Mayank Sahni: Risk Manager
    • Supriya Kumari: Finance Manager
    • Akshay Gupta: HR Manager
    • Somvir Yogi: IT Manager
    • Shruti Rani: Strategic Partnerships/Funding Manager

    Viva Money – The Idea and Starting Up

    The inception of Viva Money was inspired by a clear gap in India’s financial ecosystem—millions of young, creditworthy individuals lacked access to simple, fast, and flexible borrowing solutions. Traditional banks, with their rigid eligibility criteria, often excluded students, gig workers, and entry-level professionals. Viva Money set out to bridge this gap by creating a platform that empowers this underserved segment, beginning with India’s first mobile-first line of credit product.

    The concept of a credit line remains relatively novel for many Indian consumers. While the market is saturated with credit card and personal loan offerings, most users are familiar only with these two traditional options. A credit line, however, merges the strengths of both, offering significantly more flexibility and financial freedom compared to conventional lending products.

    The company’s foundational research included:

    • Analysing credit access patterns in India, particularly among Gen Z and millennials.
    • Surveying over 1,000 young adults to understand borrowing behaviour and the limitations faced with traditional banking institutions.
    • Examining digital payment trends, UPI adoption, and the growth of smartphone usage to assess the viability of a mobile-only lending model.
    • Studying the regulatory environment, especially the Reserve Bank of India’s guidelines around partnerships with non-banking financial companies (NBFCs).

    This research confirmed a substantial unmet demand and a growing preference for app-based, flexible financial products.

    Viva Money began on a small scale with a focused vision. The initial concept centred around “credit-on-tap” for emergencies. A lean design team created early wireframes to visualise the mobile experience, followed by the development of a minimum viable product (MVP) centred solely on the credit line feature. Early in its journey, the company partnered with a registered NBFC to ensure compliance with regulatory requirements and to enable backend lending operations. Basic risk assessment models were also integrated to promote responsible lending from the outset.

    The earliest conversations were held with:

    • Industry veterans from fintech and banking.
    • Trusted advisors and mentors from startup accelerators and fintech communities.
    • Young professionals, who represented the target user base.

    Feedback from these early discussions was overwhelmingly positive, with many remarking, “I wish this existed when I was starting out.” Initial users were particularly drawn to the platform’s instant approvals and paperless onboarding process.

    Viva Money – Vision and Mission

    Viva Money operates with the motto “Your Instant Financial Saathi,” reflecting its commitment to being a trusted companion in its customers’ financial journeys. The company is driven by a core belief in empowering individuals by offering transparent and flexible financial solutions, especially for those who feel excluded by traditional banking systems. By providing quick, user-friendly, and adaptable cash loan options, Viva Money aims to contribute not only to the national economy but also to instill a sense of security and confidence in the financial future of households across the country.

    In the short term, the company plans to expand its services across India. Looking ahead, Viva Money envisions becoming one of the largest lending apps in India, striving to make loans more accessible and inclusive for all Indian citizens.

    Viva Money Logo
    Viva Money Logo

    At Viva Money, every aspect of the brand, from the name to the logo and slogan, was thoughtfully developed to reflect the company’s mission of empowering individuals through accessible financial support.

    The name “Viva” is derived from the Spanish expression meaning “long live.” It was chosen to evoke a sense of vitality, optimism, and opportunity. Viva Money is more than just a brand name; it represents a celebration of financial independence and the possibility of second chances.

    The Slogan: “Your Instant Financial Saathi”
    The tagline encapsulates Viva Money’s core purpose: to be a trusted companion in its users’ financial journeys. The word “Saathi,” meaning companion in Hindi, symbolises the close, supportive relationship the company strives to build with its customers. Whether assisting with unexpected expenses or planned purchases, Viva Money offers instant, transparent, and flexible financial solutions, serving not just as a lender but as a dependable partner in times of need.

    The logo is designed to be more than just a representation of the letter “V”. It symbolises “We”, reflecting togetherness, partnership, and mutual support. The visual identity communicates that Viva Money stands with its customers during financial challenges, not merely as a service provider, but as a source of reassurance, much like a friend or family member.

    Viva Money – Products/Services

    Viva Money USP
    Viva Money USP

    Viva Money is a digital financial lending platform that offers India’s first personal line of credit. Through its mobile application, users can access a revolving credit line of up to INR 2,00,000, with a grace period of up to 51 days at 0% interest for repayment. The entire process is fully digital—from instant approval and KYC verification to fund disbursement, eliminating the need for any physical paperwork. Repayment is equally flexible, with EMI options ranging from 5 to 20 months.

    How It Works:

    • Application: Users download the Viva Money app and apply for a personal line of credit.
    • Approval: Credit limits are approved in under 15 minutes.
    • Fund Disbursement: Once approved, the funds are transferred directly to the user’s bank account.
    • Repayment: Users can repay within the grace period to benefit from 0% interest, or opt for flexible EMIs.

    Problems Addressed:

    • Financial Inclusion: Viva Money provides access to credit for underserved segments, particularly millennials and Gen Z.
    • Accessibility: The platform offers a digital-first solution, removing the need for bank visits or paperwork.
    • Flexibility: Users can borrow as needed and repay in convenient instalments, offering greater financial control.

    Unique Selling Proposition (USP):

    • First-of-its-Kind Product: Viva Money introduced India’s first personal line of credit with a 51-day grace period at 0% interest.
    • Fully Digital Process: The platform offers a seamless end-to-end digital experience.
    • Rapid Approval and Instant Transfer: Credit lines are approved within 15 minutes, and funds are instantly disbursed to customers’ bank accounts.

    Technology Stack:

    • Data-Centric KYC: Advanced data analytics are used to streamline the Know Your Customer (KYC) process.
    • Artificial Intelligence: AI is employed for credit scoring and risk assessment, enabling access to credit for individuals with limited or no credit history.
    • Secure Transactions: Data privacy and transaction security are maintained through robust encryption and secure payment gateways.

    Viva Money operates as part of the larger Viva family, extending its presence beyond India to countries including Mexico and Italy.

    Viva Money – Business Model

    Viva Money operates as a B2B marketing company within the digital lending sector, assisting digital lenders, such as banks and non-banking financial companies (NBFCs), in acquiring customers for their loan products. Recognised by the Reserve Bank of India (RBI) as a Loan Service Provider (LSP), Viva Money streamlines the loan application process through its mobile application.

    Following loan approval and disbursement, Viva Money continues to support customers throughout the entire loan lifecycle. This includes assistance with repayment, early foreclosure, and access to additional loan tranches. In instances where payments are missed, the company also provides early-stage collection services on behalf of its financial partners.

    These services are delivered in partnership with financial institutions, who compensate Viva Money for the comprehensive support offered across the lending process.

    Viva Money – Launch and Early Growth Strategy

    Viva Money officially launched its product on 21st December 2023 at 9:00 PM. Within just 20 minutes, the platform onboarded its very first customer, entirely through organic channels. This milestone served as a strong validation of the company’s hypothesis: there was a significant market gap and genuine demand in India for a credit line product of this nature.

    At the time of launch, operations were limited to two states, Karnataka and Gujarat, ensuring a controlled and focused rollout. The initial strategy was centred on product education and user awareness rather than conventional performance marketing. Key efforts included:

    • Educating users on the advantages of a credit line compared to traditional personal loans or credit cards.
    • Leveraging social media to share simple, relatable content around themes such as financial empowerment, flexibility, and responsible borrowing.
    • Showcasing the product’s ease of use, instant access to funds, and superior repayment flexibility.

    This awareness-driven approach quickly became Viva Money’s most effective customer acquisition tool. Users resonated with the problem the platform aimed to solve and responded positively to its transparent, modern approach.

    By 29th December 2023, just nine days after launch, Viva Money had successfully onboarded its first 100 users through these education-focused efforts, without any paid marketing. To this day, educational and awareness-led campaigns remain the company’s most effective user acquisition lever, consistently outperforming traditional performance-based marketing strategies.

    Viva Money – Customer Growth and Retention Strategies

    Since its launch, Viva Money has employed a set of focused strategies to attract and retain customers, enabling the company to scale from its initial 100 users to a much larger user base. The approach combines education-led marketing, strategic partnerships, and a strong product-led retention model.

    1. Organic Growth
    From the very first day, Viva Money prioritised educating the market about the credit line model and how it differs from traditional personal loans or credit cards. This educational approach helped establish trust and drive organic adoption. Early adopters, impressed by the product’s speed, transparency, and flexibility, became advocates, referring others through word of mouth. Additionally, positive visibility and strong reviews on app stores played a significant role in reinforcing trust and credibility.

    2. Social Media Advertising and Education Campaigns
    Viva Money invested in paid campaigns with an education-first mindset, clearly communicating the benefits of a credit line compared to other lending products. Platforms such as Instagram, YouTube, and Meta Ads served as key channels. These campaigns not only attracted users but also raised awareness in a lending category that remains relatively new to many Indian consumers.

    3. Affiliate Partnerships
    Strategic tie-ups with affiliate partners proved instrumental in reaching users in Tier 2 and Tier 3 cities. Initially, many users onboarded through these channels perceived the product as a standard personal loan. However, after using the platform and experiencing the benefits of a credit line for one to two months, many converted into long-term, active users.

    Retention: Powered by a Revolving Credit Model
    Viva Money’s strongest retention strategy lies in the product itself. As a revolving line of credit, users gain continuous access to funds without needing to reapply or undergo fresh verification for each withdrawal. This seamless experience promotes trust and repeat usage, resulting in significantly higher retention compared to traditional personal loan providers, where each loan is treated as a one-time transaction.

    Users value:

    • Instant access to credit following repayment.
    • No need for repeated documentation or approval processes.
    • A sense of ongoing financial security with an always-available credit line.

    Together, these strategies form the foundation of Viva Money’s growth and retention success, driven by user trust, education, and a seamless lending experience.

    Viva Money – Challenges Faced

    Limited Awareness About Credit Line as a Product
    One of the earliest challenges Viva Money faced was the general lack of awareness among Indian users about credit lines. While this gap offered a clear market opportunity, it also meant that the company had to start from scratch in educating users.

    Many customers compared the offering with personal loans or credit cards, expecting similar features. Explaining the flexible and revolving nature of a credit line took ongoing communication and clarity.

    What Helped:

    • Focused on education-led marketing using Instagram Reels, short videos, FAQs, and user testimonials to simplify the concept.
    • Created clear comparisons between credit lines and personal loans to explain the differences.
    • Worked with affiliate and partner networks to help them understand the product and explain it accurately to users.

    This approach improved understanding, which led to better user retention and repeat usage over time.

    Fraud Risk in Lending
    Fraud has been a consistent issue in the lending sector, and Viva Money has also dealt with this challenge. Despite having checks in place since launch, fake applications and misuse remain common across the industry.

    Steps Taken:

    • Built a fraud detection process using both fixed rules and behavioural data.
    • Regularly updated the KYC and approval systems to spot unusual patterns early.
    • Partnered with third-party fraud detection services and used the insights to improve internal systems.

    However, as fraud attempts grow, lenders are often required to make onboarding more strict, which can make the process harder for genuine users. Managing this trade-off is still an ongoing task for the team.


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    Viva Money – Growth

    Viva Money has shown consistent growth in revenue, reflecting the effectiveness of its commercial strategy. Since its launch, the company’s revenue has increased significantly. In its first financial year (2023-2024), Viva Money recorded a revenue of INR 108 lakhs. This figure is projected to rise to INR 1,124 lakhs in 2024–2025, with further growth expected to INR 2,242 lakhs in 2025–2026.

    The company has crossed the break-even point and has started generating profit. The expected profit for 2024-2025 stands at INR 203 lakhs, with a projected increase to INR 360 lakhs in 2025–2026.

    The primary driver of this financial growth has been a steady inflow of new customers, attributed to the success of the marketing strategy, growing brand recognition, and the adoption of Viva Money’s mobile application. The customer base has already surpassed 26,000 users and is expected to reach 1.09 lakh by the end of 2025-2026.

    Viva Money currently operates in four Indian states: Maharashtra, Karnataka, Gujarat, and Tamil Nadu.

    Viva Money – Tools and Software Used

    Viva Money employs a range of tools and software solutions to support its operations across various functions:

    Tool Purpose
    Aadhaar Verification from Digitap Used for verifying client Aadhaar IDs via Digilocker.
    Razorpay Payment Gateway Manages the receipt of payments from clients.
    ICICI Bank Handles the transfer of loan amounts to customer accounts.
    SMS Gateway from MSG91 & Kaleyra Used for sending SMS messages to clients and receiving delivery status reports.
    Video KYC from Digitap Enables client identification through video verification.
    Account Aggregator from Onemoney Accesses and analyses clients’ digital bank statements.
    Traffic Tracking from Appsflyer Tracks and records sources of app downloads and transitions from app stores.
    Aadhaar Esign from Digitap Allows signing of documents using electronic signatures.
    PAN Verification from Digitap Verifies clients’ PAN numbers for compliance purposes.
    Bank Account Validation from Cashfree Confirms account activity and ownership during transfer applications.
    CKYCR from Trackwizz Facilitates uploading of client identification data to the CKYCR database.
    Credit Bureau Checks from TransUnion, CRIF, and Experian Assesses the customer’s credit history.
    Anti-fraud Tool from Juicy Score Gathers client device information as part of the scoring process.
    Anti-fraud Tool from Monnai Provides user analytics data.
    AppsFlyer as MMP Used as a mobile measurement partner (MMP).
    VFirst for WhatsApp & IVR Communication Sends WhatsApp messages and IVR calls to clients.
    Semrush Supports search engine optimisation (SEO) efforts.
    AppFollow Assists in app store optimisation (ASO).

    These are the tools Viva Money plans to use soon to improve its operations and services:

    Tool Purpose
    CRM from Salesforce Aids in customer support, communication, and analysis.
    LOS from M2P Manages the loan origination process.
    LMS from M2P Handles loan management activities.
    Collection System from M2P Manages the collection of overdue debts.
    AML Tool from Trackwizz Conducts AML (Anti-Money Laundering) screening of customers.
    FAQ and Chat Tools from Salesforce Provides FAQs, in-app and website chats, and chatbot functionalities.
    RBL Bank Also supports the transfer of loan amounts to customer accounts.

    Viva Money – Recognition and Achievements

    Viva Money’s rapid growth has been acknowledged through multiple industry-specific accolades.

    Karnataka’s Best Brand in Fintech (2024)
    At the Karnataka Brand Leadership Awards held on 19 September 2024, Viva Money was recognised as the Best Brand in Fintech in Karnataka. The award highlights the company’s significant contributions to the state’s financial technology sector.

    Asia’s Rising Star in Fintech (2024)
    During the Asian Brand and Leadership Conclave 2024, held on 6 September 2024 in Surajkund, NCR, Viva Money was honoured as Asia’s Rising Star in Fintech. This recognition marked the company’s swift ascent as a key player in the Asian fintech landscape.

    Recognition at Global Fintech Fest Awards (2024)
    Viva Money was shortlisted as a nominee for the Best in Class Lending Solution at the Global Fintech Fest Awards 2024. Although not a winner, the nomination underscored the company’s innovative approach to lending solutions.

    Viva Money – Competitors

    Some of the key competitors of Viva Money include:

    • MoneyTap
    • Stashfin
    • CASHe
    • Fibe

    Viva Money – Future Plans

    Viva Money has outlined a bold and strategic growth roadmap for the next 12–24 months:

    • Geographic Expansion to PAN India: After establishing a presence in Gujarat, Karnataka, Maharashtra, and Tamil Nadu, the company plans to expand operations across India by the end of 2025.
    • Credit Line Enhancement: The current credit limit is set to increase from INR 2 lakh to INR 3 lakh for returning and high-performing borrowers.
    • Personal Loan Increase to INR 5 Lakh: Viva Money intends to offer personal loans of up to INR 5 lakh for select customers with a strong repayment history and high app engagement.
    • Risk-Based Pricing Model: A new interest rate structure will be introduced, offering lower rates to users with disciplined credit behaviour.
    • Scan-and-Pay Feature: An in-app “scan and pay” option will be launched to enable real-time purchases using approved credit lines.
    • Female Customer Growth: The company aims to increase its ~10% female user base by offering tailored products and improving financial access for women.
    • FLDG Integration: Credit disbursement will be scaled through partnerships with multiple NBFCs under a First Loss Default Guarantee (FLDG) structure.

    FAQs

    What does Viva Money do?

    Viva Money is a tech-first fintech platform that helps digital lenders connect with underserved customers and simplify the entire loan journey, from application to repayment.

    Who does Viva Money serve?

    Viva Money focuses on everyday Indians who struggle to access traditional credit, offering easy, fast, and clear lending solutions through trusted NBFC partners.

    Is Viva Money recognised by the RBI?

    Yes, Viva Money operates as a Loan Service Provider (LSP) in compliance with the RBI’s Digital Lending Guidelines, in partnership with Finfinace Financial, an RBI-registered NBFC.