Subway, the world’s largest sandwich chain, has revolutionized the fast-food industry with its healthy and customizable sandwiches. With over 45,000 locations in over 100 countries, Subway has become a global brand with a loyal customer base.
The journey of Subway started in 1965 when Fred DeLuca, a 17-year-old high school graduate, opened the first store in Bridgeport, Connecticut, with a loan of $1,000 from his friend, Peter Buck. Initially, the store was named Pete’s Super Submarines, but later, they decided to change it to Subway.
The early years were challenging for Subway, and it wasn’t until the 1980s that the company began to expand rapidly. The introduction of the “Subway Club” in 1985 and the “Five Dollar Footlong” campaign in 2007 further boosted Subway’s sales and market share. As of 2024, Subway reported approximately $9.51 billion in U.S. sales, while continuing to grow globally. By the end of 2023, Subway operated nearly 37,000 restaurants worldwide across more than 100 countries. The brand achieved positive global net restaurant growth for the second year in a row, driven by strong international expansion and over 1,000 new global openings.
Subway’s achievements are not limited to its sales figures; the company has also won several awards for its healthy and nutritious menu options. In 2014, Subway became the first fast-food chain to remove all artificial flavors, colors, and preservatives from its sandwiches. The company has also been recognized for its sustainable practices and environmental initiatives.
Despite facing stiff competition from other fast-food chains, Subway has maintained its position as the largest sandwich chain globally. The company has adapted to changing consumer trends by introducing new menu items and expanding its digital and delivery services. Subway business strategy focuses on offering customizable, healthy meals at affordable prices while expanding its global presence and improving digital customer experiences.
Subway’s story is an inspiring one. From humble beginnings, the company has grown to become a global brand, known for its healthy sandwiches and sustainable practices. With its innovative marketing strategies and commitment to providing fresh and nutritious food, Subway is sure to remain a dominant player in the fast-food industry for years to come.
The company has always been committed to providing fresh and nutritious food options, catering to health-conscious consumers who are looking for a quick meal that won’t compromise their dietary goals.
Subway’s target audience is diverse, ranging from teenagers to adults. The company’s customizable menu options make it a popular choice for families with children who have varying taste preferences. The chain’s low-calorie options also attract health-conscious individuals, including those on special diets such as vegetarians and those with gluten intolerances.
The target audience consists of individuals who value customization and control over their meal choices. They appreciate being able to choose from a wide range of bread, meat, and veggie options to create a sandwich that meets their unique taste preferences. They also prioritize convenience and speed, preferring a quick meal that they can grab and go.
Subway has a global reach, with locations in both urban and suburban areas. The chain’s accessibility makes it a convenient choice for people who are always on the go, whether they’re commuting to work or traveling.
Subway Marketing Mix
Subway, the world’s largest sandwich chain, has become a household name by offering customizable and healthy sandwich options to its customers. The company’s success can be attributed, in part, to its effective marketing mix, which includes a combination of product, price, promotion, and place.
Subway Marketing Mix
Subway Product Strategy
Subway’s menu includes a variety of sandwiches, salads, and sides that can be customized to meet individual taste preferences. The company’s focus on fresh and nutritious ingredients sets it apart from other fast-food chains. In addition, Subway has introduced innovative products, such as the “Beyond Meat” sandwich, to cater to vegetarian and vegan customers.
Subway Beyond Meat Sandwich
Subway Pricing Strategy
Subway’s pricing strategy has been to offer affordable options for its customers. The company’s “Five Dollar Footlong” campaign, which offered select sandwiches at a discounted price, was a huge success and helped increase the company’s market share. Subway also offers meal deals and rewards programs to incentivize repeat customers.
Subway Promotion Strategy
Subway’s promotion strategy has been to emphasize its healthy and customizable menu options. The company’s “Eat Fresh” campaign and celebrity endorsements, such as Michael Phelps and Serena Williams, have helped to create a positive brand image. Subway also uses social media and mobile apps to engage with customers and promote its products.
Subway Eat Fresh
Subway Place Strategy
Subway has an extensive global presence, with over 45,000 locations in over 100 countries. The company’s strategy has been to open stores in convenient locations, such as shopping centers and transportation hubs, to cater to customers on the go. Subway has expanded its digital and delivery services to make its products more accessible.
Subway’s marketing mix has been instrumental in the company’s success. By offering fresh and customizable products at an affordable price, promoting its healthy image, and opening stores in convenient locations, Subway has been able to cater to the needs of its diverse customer base. The company’s focus on sustainability and innovation has also helped to differentiate itself from its competitors. As Subway continues to adapt to changing consumer trends, its marketing mix will continue to be a crucial factor in its success.
Subway has launched several successful marketing campaigns over the years, but two of its most memorable and successful campaigns are the “Five Dollar Footlong” and “Eat Fresh” campaigns.
The “Five Dollar Footlong” campaign was launched in 2008 and offered select sandwiches for a discounted price of $5. The campaign was a huge success and helped increase Subway’s market share. The catchy jingle, “Five Dollar Footlong”, became an iconic slogan and was widely recognized by customers. The campaign was so successful that it was relaunched several times over the years.
Subway Five-Dollar Footlong Commercial
The “Eat Fresh” campaign was launched in 2005 and focused on promoting Subway’s fresh and healthy menu options. The campaign included celebrity endorsements, such as Michael Phelps and Serena Williams, and emphasized Subway’s commitment to using fresh and nutritious ingredients. The campaign helped to create a positive brand image for Subway and reinforced its position as a healthy fast-food option.
Subway “Eat Fresh”
Both campaigns helped to establish Subway as a leading global sandwich chain and were instrumental in its success. The catchy slogans and celebrity endorsements helped to create a strong brand image, while the emphasis on fresh and healthy ingredients appealed to health-conscious consumers.
Subway Marketing Strategies
Subway, the world’s largest sandwich chain, has established itself as a leading player in the fast-food industry with its innovative marketing strategies. From product innovation to social responsibility, Subway’s marketing strategies have helped the company to stay relevant and appeal to a diverse customer base. Here are the top 8 marketing strategies that have contributed to Subway’s success:
Product Innovation
Subway regularly introduces new products to its menu to keep up with changing consumer trends. The company’s focus on fresh and nutritious ingredients sets it apart from other fast-food chains, and it has also introduced innovative products, such as the “Beyond Meat” sandwich, to cater to vegetarian and vegan customers.
Digital Marketing
Subway uses digital marketing to engage with customers and promote its products. The company has a mobile app that allows customers to place orders and earn rewards. Subway also uses social media platforms such as Facebook, Twitter, and Instagram to connect with customers and share updates on new products and promotions.
Subway Mobile App
Social Responsibility
Subway has committed to sustainability and social responsibility. The company has implemented initiatives such as using locally sourced ingredients, reducing waste, and supporting communities through its Subway Cares program. These initiatives not only demonstrate Subway’s commitment to social responsibility but also appeal to customers who prioritize sustainability.
Subway Cares Foundation
Celebrity Endorsements
Subway has used celebrity endorsements to promote its brand and products. For example, the company has partnered with athletes such as Michael Phelps and Serena Williams to promote its healthy image. These partnerships not only help to create a positive brand image but also appeal to customers who aspire to the healthy lifestyles of their favorite athletes.
Customization
Subway’s focus on customization has been a key factor in its success. Customers can choose from a variety of bread, meats, vegetables, and sauces to create a sandwich that meets their taste preferences. This focus on customization has helped Subway to appeal to a diverse customer base.
Subway – Options to Choose from
Price Promotions
Subway has used price promotions, such as the “Five Dollar Footlong” campaign, to increase sales and attract customers. These promotions have been successful in creating buzz and driving traffic to Subway stores.
Loyalty Programs
Subway knows that loyalty programs help keep customers coming back without spending too much on new ads. That’s why it created its own program called Subway MyWay Rewards.
When customers join, they earn tokens or points every time they buy something from a Subway store, website, or app. Sometimes, they get extra tokens for special offers or when they order through the app.
These tokens can be used to get discounts on future purchases. Usually, 200 tokens equal $2 in Subway cash, but this may change with different offers.
Convenience
Subway has opened stores in convenient locations, such as shopping centers and transportation hubs, to cater to customers on the go. The company has also expanded its digital and delivery services to make its products more accessible.
Seasonal And Limited-time Products
Subway offers seasonal and limited-time products to keep customers engaged and interested. These products create a sense of urgency and encourage customers to try new products.
Conclusion
Subway’s marketing strategies have been instrumental in the company’s success. By focusing on product innovation, digital marketing, social responsibility, celebrity endorsements, customization, price promotions, convenience, and seasonal and limited-time products, Subway has been able to appeal to a diverse customer base and stay relevant in the fast-food industry. As Subway continues to evolve and adapt to changing consumer trends, its marketing strategies will continue to be a crucial factor in its success.
The focus on customization has also been a key factor in its success. By allowing customers to create sandwiches that meet their taste preferences, Subway has been able to appeal to a wide range of customers with different dietary needs and preferences.
Looking ahead, Subway will need to continue to adapt to changing consumer trends and preferences. The company’s emphasis on digital marketing and convenience will be particularly important in the post-pandemic world, as customers increasingly rely on online ordering and delivery services.
Subway’s marketing strategies are a testament to the company’s ability to innovate and stay relevant in the fast-food industry. As Subway continues to evolve and adapt, its marketing strategies will undoubtedly play a crucial role in its future success.
Marketers and start-ups can learn a lot from Subway’s marketing strategies. Subway’s success is not just the result of its product offerings, but also its ability to adapt and innovate in response to changing consumer trends and preferences.
So, what are you waiting for? Gear up and plan marketing strategies for your company!
FAQs
What is Subway target audience?
Subway’s target market is diverse, ranging from teenagers to adults. The company’s customizable menu options make it a popular choice for families with children who have varying taste preferences. The chain’s low-calorie options also attract health-conscious individuals, including those on special diets such as vegetarians and those with gluten intolerances.
What are the top marketing strategies used by Subway making it the largest sandwich chain?
Here are the top marketing strategies used by Subway –
Product Innovation
Digital Marketing
Social Responsibility
Celebrity Endorsements
Customization
Price Promotions
Convenience
Seasonal And Limited-time Products
What is Subway advertising strategy?
Subway’s advertising strategy focuses on promoting healthy, customizable food using slogans like “Eat Fresh,” celebrity endorsements, and digital marketing through apps and social media.
How does Subway market their products?
Subway markets its products through TV ads, celebrity endorsements, social media, mobile apps, and in-store promotions highlighting freshness and customization.
What is Subway marketing plan?
Subway’s marketing plan focuses on promoting fresh, customizable food through affordable pricing, loyalty programs, digital engagement, and global brand visibility.
Which is the best Subway marketing campaign?
Subway’s marketing campaign highlights “Eat Fresh,” using celebrity endorsements, limited-time offers, and digital platforms to promote healthy, customizable meals.
The franchise industry in India has been witnessing significant growth, with over 300 new franchise companies starting up every year. According to industry statistics, the Indian franchise business is expected to reach USD 140-150 billion in the next five years. Multi-unit franchisees account for 53% of all franchises in the country.
The franchise market in India is projected to surpass INR 15,000 crore by 2025.
The franchise business model has become a popular choice for brands looking to expand their operations in India, and there are numerous low-cost franchise opportunities available in the market. With its large consumer base, India offers immense potential for profitable franchise businesses, benefiting both franchisors and franchisees.
Currently, there are around 4,600 active franchisors operating across various sectors in India.
Many successful entrepreneurs have opted for the franchise model, which has enabled them to achieve their business goals and build thriving enterprises.
Starting a small business franchise is a great way for new entrepreneurs to enter the market with an established brand and proven business model. If you’re wondering which franchises offer the most profitable returns, you may find it helpful to explore the 28 most profitable franchise options available in India, as outlined in our post.
Ever wondered why there are so many foreign brands in the Indian market? The answer is a franchise business. It is one of the primary channels through which international businesses and brands have gained strength in the Indian market.
A franchise business is a type of business model in which an individual or company (known as the franchisor) grants the rights to use their business name, products, and services to another individual or company (known as the franchisee) in exchange for a fee and ongoing royalties.
The profits of owning and selling a franchise go both ways; the franchisor and franchisee reap benefits. Once the franchisee gets access to the brand’s loyal consumer base, creative support, legal counsel, and training support, the franchisor can further expand the business in untapped markets, increasing market share and revenues.
Before stepping into this model, it’s essential that investors and businesses thoroughly research their potential business partners before signing the dotted line. For investors, it is probably safer to stick to established names and brands.
There is a rumor that the franchise model requires a huge investment. Let’s clear this misconception. Franchising is the most profitable and feasible form of business opportunity; one needs to know how to obtain a franchise. You can easily start a franchise for INR 1 lakh.
How to Select the Best Franchise?
Before joining this franchise world, one must conduct a thorough study to determine which franchise is most suited to their needs.
Focus on your Aims: A person must have a crystal-clear idea of the kind of industry they want to join. These franchises operate in various industries, such as food, apparel, services, cosmetics, etc. So the person must select the franchise as per his/her interest.
Infrastructure Investment:This is also a key factor when selecting a franchise. These best franchises require standard infrastructure investment, which is non-negotiable. So, a person has to keep this in mind while selecting a particular franchise. It is suggested that beginners should opt for smaller franchises that require less investment and very minimal operational costs.
Backup for Operations:Like in many other businesses, franchise businesses take time before making a profit. No matter how big a franchise one opts for, one should keep a financial backing of at least 6 months if one wants to excel well in this domain.
Use of Technology: To optimize operations and engage customers, automate marketing, use inventory software, and employ CRM tools.
Consider Profitability: Choose a franchise with high profit margins plus repeat business potential. Another factor that one must consider is controlled operational costs. High sales numbers can be less valuable than sustainable growth.
Best Profitable Franchise Business Opportunities in India
It will be fascinating to see how the franchise industry does financially as we progress in this field. Some names have already become bigger brands in India’s franchise industry, and they control a major share of the market. Here are listed some of the most profitable Franchise Business Opportunities in India:
Gaurav Nigam and Navin Chawla started Tumbledry in 2019 with the goal of bringing order to India’s disorganized laundry industry. The market for laundry services in India has expanded considerably in recent years and is now expected to be worth more than INR 20,000 crores by the end of 2024.
Tumbledry has framed a franchise business that is ideal for metros and tier 1, 2, and 3 cities. Firstly, it requires a very basic structure and can be conducted in a limited amount of space. Tumbledry is all set to grow in multiple folds in the coming years because many graduates will migrate from tier 4 and 5 cities to metros and other urban cities for jobs and conducting business.
Subway is the largest sub-sandwich chain in the world. Subway was started by Fred DeLucea in 1965 in the USA to help pay his college tuition fees. Subway’s mission is to provide service of the highest quality to its customers at affordable prices, something that every brand abides by nowadays. It is the top franchise in India.
Today, Subway is one of the few mainstream fast-food joints that thrives on the promotion of a range of healthy food options. With salads and endless sandwich combinations on a variety of breads such as whole wheat, multigrain, and gluten-free variants, Subway has created a loyal customer base in the process. Today, it is recognized in the beverage and food segment as one of the best franchise businesses in India.
Giani’s is one of the oldest ice cream parlors in India. It was founded by Giani Gurcharan Singh in 1956. The ice cream and fast food industry in India was very disorganized back then, with local competitors controlling the bigger share of the market, therefore, the basic idea behind Giani’s brand was to break this trend by providing high-quality products to its customers.
Giani’s went on to launch several company-owned and franchise outlets in Northern India and experienced big returns on its investment. Today, it is among the low cost franchise in India that offers huge returns on a relatively small investment in the Beverages and Food segment.
‘Jawed Habib’ is a hair grooming and wellness brand founded by Jawed Habib in 2005. Jawed comes from a family of barbers; thus, haircutting was not new to him. His grandfather was the barber of famous dignitaries such as Lord Mountbatten and Pandit Jawaharlal Nehru. Following their legacy, Jawed’s father was appointed as the Rashtrapati Bhawan’s official hairstylist.
In addition to its around 900 franchised salons in India, Jawed Habib Hair & Beauty also has a strong international presence in countries like Bangladesh, Nepal, Dubai, Singapore, and Kenya.
InXpress has partnerships with world-class carriers that handle pick-ups and deliveries. InXpress founded in 1999, determines the right carrier and service option for customers’ requirements at economical prices. The brand gives entrepreneurs the setup to build a flexible business with the support of a global franchise system and is also among the low-cost franchise businesses.
Subhashish Chakraborty is the founder, chairman, and managing director of DTDC Courier and Cargo Ltd. The brand came into being in Bangalore in 1990 and has over 1000 franchise units in India today, bringing a wonderful franchise business opportunity for the enthusiasts out there. DTDC pioneered the franchise-based model in the express industry and is still deemed the company with the top franchise opportunities. It is considered to be an ideal small business franchise opportunity in India.
Lenskart is one of the fastest-growing eyewear brands in India. It operates both online and offline. Lenskart was founded by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi as an online portal for contact lenses in 2010. Currently, Lenskart operates under the umbrella of ‘VALYOO technologies’. People with any kind of vision issues make up the bulk of Lenskart’s clientele. In 2011, eyeglasses and sunglasses were also added to the range. The brand didn’t stop there; it ventured into launching offline stores to expand its retail footprint.
With the demand for vision correction that Lenskart brings to the scene, the company is thus aiming to be one of the highest-profit franchises.
Fabindia was founded by John Bissell in 1960 and has become a household name today. It is loved by all age groups alike. FabIndia has crossed the INR 1,000 crore sales mark to become the largest retail apparel brand in India; it is significantly ahead of competitors like Zara and Levi’s India. FabIndia has been adding new categories of products consistently.
Fabindia offers flexibility in its franchising cost, and that is the main USP of this brand. It can cost between INR 10 and INR 15 lakhs to open a small store, which includes a contract fee of about INR 5 lakhs with a royalty fee being waived off.
Established in 2011, Pepperfry is headquartered in Mumbai, Maharashtra, as an online furniture business that operates 60+ physical stores or Pepperfry studios spread across 28+ cities, along with operating as an online e-commerce store. The company launched its Franchisee Program in September 2017 and is currently operating 20+ FOFO Studios across many Indian cities, including Bengaluru, Mysore, Hubbali, Indore, Goa, Lucknow, and more.
Kake di Hatti is an inter-generational restaurant that has been running successfully for more than seven decades. It began as a small shop in Old Delhi’s Chandni Chowk in 1942 and soon turned into a household name. Kake di Hatti has garnered loyal customersdue to its high-quality eatables. Kake di Hatti gives out franchise licenses only after ensuring that the franchise owner will be able to maintain the high-quality standards for which the restaurant is known.
The franchise owner of Kake Di Hatti has the advantage of spending less on marketing and promotion since the brand itself has a strong customer base. Kake Di Hatti can be considered one of the most popular franchise brands in India.
EuroKids is one of India’s most prominent preschool chains and has grown to be among the best franchises with low investment. It was founded by Prajodh Rajan and Vikas Phadnis in 2001, and it was their ‘child first’ ideology that led to the success of EuroKids. EuroKids has come a long way from being a publishing company to a full-fledged playschool chain that parents nationwide have bestowed their trust in. With over 1000 preschool centers in more than 350 cities across India, Nepal, and Bangladesh, the brand has created a stellar reputation for itself as a perfect place for nurturing young minds.
Vishal Sharma founded the Affinity Salon group in 1992. Sophisticated and experienced staff coupled with luxurious, upmarket interiors and an international range of beauty products distinguish Affinity Salon from its competitors. The brand has also secured a place among the Top 100 Best Salons of the World in the Salon Red Book.
The unisex salon franchise has set a benchmark for delivering global standards of hair care and beauty services in the country. Affinity Salon has seen steady growth and maintains nearly one hundred outlets in India. It plans to expand its outreach to many other Indian cities due to the increasing demand for unisex salons.
Established by T.S. Kalyanaraman in 1993, Kalyan Jewellers stands as a shining testament to trust and craftsmanship in India. With over 230 showrooms across India and the Middle East, this jewelry giant offers a captivating array of gold, diamond, and precious stone ornaments for various occasions.
Applicants for a Kalyan franchise must submit proof of sufficient funds, relevant work experience (preferably in retail or jewellery), and the submission of necessary property paperwork in advance. With the help of these protocols, Kalyan Jewellers is able to keep its reputation and profits on the higher side.
Lakmé, an iconic Indian beauty brand, has a rich heritage linked to Hindustan Unilever, but it doesn’t have a single founder. In 1952, JRD Tata was established as a division of the Tata Group at the specific request of Prime Minister Jawaharlal Nehru. Since its launch, Lakmé has transformed into a multifaceted powerhouse, offering a wide range of cosmetics, skincare products, and salon services.
Lakme Salon franchise covers everything from operations and management to professional training and developing the soft skills of the staff. Lakme has created some tempting student and women’s packages because its target customers consist mainly of females. It can be termed as one of the top franchises in India.
KFC, the Colonel’s finger-lickin’ good empire, owes its beginnings to Colonel Sanders, a man who turned his love for fried chicken into a global phenomenon. KFC was founded in 1952 by Harland Sanders in Salt Lake City, Utah, USA, and it has since become a fast-food icon with over 800 outlets in India alone.
KFC’s franchise model, recognized as the most profitable franchise in India, is a major driver of its success. The company operates through a mix of company-owned and franchised outlets, with the majority being franchised. This allows KFC to expand rapidly and tap into local expertise while mitigating risks associated with running its own stores. The franchise model has also been instrumental in bringing KFC’s signature fried chicken to every corner of India, making it a beloved part of the country’s culinary landscape.
Jockey, a household name in comfortable undergarments, traces its roots back to 1876 in Kenosha, Wisconsin, USA. Founded by Samuel W. Cooper, initially as a hosiery manufacturer, Jockey revolutionized undergarments with the introduction of its groundbreaking Y-front fit for men’s briefs in 1938.
Today, Jockey boasts over 50,000 retail outlets globally, but interestingly, it doesn’t operate any of them itself! Jockey primarily operates through a robust franchisee model, partnering with experienced retailers to bring its renowned comfort to customers worldwide. Preferred as one of the favorite brands not only amongst youngsters but grown-ups as well, Jockey India can be considered the best franchise business in the country.
Hero MotoCorp, the king of Indian two-wheelers, traces its roots back to 1984 with the vision of Brijmohan Lall Munjal. Today, it reigns supreme with over 6,000 dealerships and service points across the country, a far cry from its humble beginnings. As one of the leading automotive companies in India, Hero MotoCorp has developed attractive franchise models to attract investors who are willing to put in extra effort to get associated with the brand. Hero MotoCorp is one of the best franchise businesses in India.
Dominos, the pizza empire synonymous with speedy delivery, owes its origin to Tom Monaghan and James Monaghan, brothers who bought a single store in 1960. Today, it boasts over 12,000 franchise units, a staggering legacy built on franchising. This model, where Domino’s partners with local entrepreneurs, has fueled its global expansion, allowing it to tap into diverse tastes and preferences while maintaining its core promise of hot, delicious pizzas in minutes.
Most franchise brand owners are drawn to Domino’s Pizza since they don’t have to wait long for their franchise unit to start making money. Since Domino’s is very popular among students and youngsters, it is considered one of the most profitable franchises in India.
While most associate McDonald’s with the iconic Ray Kroc, who transformed it into a global behemoth, the foundation was laid by the McDonald brothers, Richard and Maurice. In 1940, they revolutionized fast food with their streamlined operation in San Bernardino, California. Today, McDonald’s boasts a staggering 40,275 restaurants in over 119 countries, with a fascinating franchise model.
The success of McDonald’s franchises in India is evidence of the widespread popularity of the fast food chain among Indian consumers. It is one of the most profitable franchises in India.
FirstCry, the leading kid and baby care retail giant in India, is the brainchild of Supam Maheshwari and Amitava Saha, who launched it in 2010. Their franchise business offers entrepreneurs a chance to tap into this booming market, with over 350 FirstCry franchise stores dotting over 125 Indian cities. This hybrid model, combining online and offline presence, coupled with their unique “FirstCry Box” program reaching new parents in hospitals, has solidified FirstCry’s position as the go-to destination for all things baby and kid in India.
FirstCry franchise owners maintain a hefty profit margin on their products. FirstCry dispatches business officials to help franchise owners with marketing, brand promotion, and designing the overall store. The current trends show that FirstCry is one of the best and most profitable franchise businesses in India.
Founded by Vandana Luthra in 1989, VLCC has transformed from a single beauty center into the best franchise business in India and a wellness empire with over 330 outlets across 150 cities in 14 countries. This sprawling network, supported by over 3,000 skilled professionals, thrives on a franchisee model, empowering individuals to bring VLCC’s signature blend of skincare, beauty, and fitness services to their communities. With its dedication to scientific innovations and affordable solutions, VLCC continues to empower its franchisees and customers to embrace a more fulfilling, beautiful life.
Founded in 2009 by a passionate foodie, Kathi Junction has sizzled into becoming India’s largest Kathi roll and shawarma chain, with over 160 outlets across 22 states. This quick-service giant, also recognized as a small franchise business in India, built its empire on delectable “Kathi Rolls” – a delicious fusion of traditional recipes and modern twists.
As a low-investment franchise model, Kathi Junction’s menu is packed with quick-to-serve products, which attracts most people to invest in this brand.
Now, as there is a lot of industrialization happening in tier 2&3 cities, Kathi Junction types of quick service restaurants are in great demand, and hence they provide an ideal plot for investors to invest in their franchise business.
Founded by a visionary educator in 2003, the Kidzee franchise in India has blossomed into the largest preschool chain in Asia, boasting over 1,900 vibrant centers in 750+ Indian and Nepalese cities. Its “Interactive ILLUME” pedagogy nurtures young minds, while its franchisee model empowering entrepreneurs nationwide has made quality early childhood education accessible to over 1.4 million children. Kidzee shines as a testament to both educational excellence and inclusive franchise success. It is one of the top franchise in India.
Lal PathLabs, a pioneer in India’s diagnostic scene, was founded in 1949 by Dr. S.K. Lal with a mission to provide accurate and timely test results. Today, it’s a sprawling network of 4500+ patient service centers and 10,000+ hospital and clinical partners, offering a comprehensive range of tests from blood and urine analysis to pathology and imaging. While Dr. Lal PathLabs primarily operates through its own centers, it also has a franchisee model, allowing entrepreneurs to leverage their brand and expertise. This hybrid approach has fueled their impressive growth and reach, making them a trusted healthcare partner for millions across India.
Amul, a household name synonymous with dairy goodness, owes its origins to the cooperative spirit of Tribhuvandas Patel in 1946. While its iconic “Amul the Butter Girl” graces over 6,000 retail outlets and franchise businesses in India, its true reach extends far beyond. Through a vast network of 10,000+ village milk cooperatives, it empowers millions of farmers, and its franchisee model offers opportunities for budding entrepreneurs to run over 12,000 Amul Parlours, bringing its delectable dairy delights to every corner of the country. Having an Amul franchise is one of the best franchise opportunities in India.
The primary selling point of an Amul franchise is that with an initial investment of INR 2–6 lakh, a person can buy the franchise, and on top of that, he doesn’t even need to pay royalties or a profit margin. This makes the Amul franchise one of the low-cost franchises of India.
Founded in 2011 by Sahil Barua, Mohit Tandon, Bhavesh Manglani, Suraj Saharan, and Kapil Bharati, Delhivery has grown into India’s largest eCommerce logistics player, boasting over 1800 retail partner outlets and handling 3 lakh+ shipments daily.
Delhivery has two franchise models- the first is a delivery center and the other is a courier booking center. For a delivery center, one needs to invest 10-15 lakh rupees, and it also requires 300-400 sq/ft of land to carry out its business operation. Whereas, a courier booking center can be obtained by a marginal investment of INR 2-3 lakh, and its business operations can be conducted from a small working place of 70-80 sq/ft.
La Pino’z Pizza – Best Franchise Business Ideas in India
La Pino’z Pizza is a fast-growing pizza chain in India, founded by Sanam Kapoor in 2011 in Chandigarh. Known for its jumbo pizzas and wide variety, it now has over 600 outlets across India and is expanding internationally. The franchise model requires an investment of INR 30–INR 50 lakhs, including a franchise fee of INR 5–INR 7 lakhs. Store space of around 300–1000 sq. ft. is needed, and franchisees pay a royalty of about 6–8% on sales. ROI is expected in 18–24 months. It is also considered a small franchise business in India.
Baskin-Robbins is a well-known global ice cream brand with a strong presence in India, especially in cities. Famous for offering 31 different flavors, it attracts customers with its variety and regularly changing menu. This keeps the brand fresh in people’s minds and popular with all age groups. Being a trusted international name gives franchise owners an edge with built-in brand value and customer trust. While ice cream sells more in warm months, Baskin-Robbins also offers other desserts and drinks, helping franchisees earn steady income throughout the year. It’s a smart and profitable business choice.
Conclusion
In conclusion, the franchise industry in India is booming, and there are numerous profitable franchise opportunities available for aspiring entrepreneurs. Franchise India offers a wide range of business opportunities for aspiring entrepreneurs looking to invest in a reliable and scalable model through franchise India platforms. However, before investing in any franchise, it is essential to conduct thorough research and due diligence to ensure that you make an informed decision. By selecting the right franchise and following a proven business model, you can enjoy financial stability and success in your entrepreneurial journey. So, if you have the passion and drive to succeed, start exploring the exciting world of franchising today!
A franchise is one such business which is authorized to allow others, known as “franchisors,” to distribute their products and services. Franchise businesses are generally larger businesses/companies empowering their franchisors with numerous business opportunities. In technical terms, the term ‘franchise’ means the contract that binds the franchisor and the franchisee.
How much does a franchise cost in India?
When it comes to setting up a franchise in India, one can look for a range between Rs. 1 lakh and 10 lakh, which he/she would need in order to set up a franchise. If you are wondering about low-cost franchises, then you can easily set them up by investing under Rs 2 lakhs. However, a majority of these franchises would be typically home-based. Some of them can be mobile but would be limited to small-scale operations.
What is franchising?
Franchising is the process of marketing and distribution of products and services for a brand/franchise. Franchising includes two levels of people:
A franchisor
A franchisee
Which franchise is most profitable in India?
There are numerous franchises in India and around the world that are quite profitable. However, profitability varies from time to time. In the current market scenario, the most profitable ones are:
Tumbledry
Subway
Giani’s
Jawed Habib Hair and Beauty Ltd.
InXpress
DTDC Courier And Cargo Ltd.
Lenskart
FabIndia
Pepperfry
Kake di Hatti
EuroKids
Affinity Salon
Dr. Lal Pathlabs
Amul
Which franchise business can I start with INR 20 lakhs in India?
Rs 20 lakhs can be a good amount of money to start a franchise business in India. There is a wide range of sectors that you can check for the same, including the trading sector, service sector, and more.
Which are the profitable sectors for franchise business in India?
Profitable sectors for franchise business in India are:
Retail
Food Service
Beauty & Wellness
Healthcare
How is the growth of the franchise industry in India?
The Franchise industry in India is valued at $47 billion. It is expected to reach 140 billion in 2027.
For centuries, Indians have been renowned for their love of food. Even if the notion of restaurants is not new in our nation, it has seen a significant evolution in recent years. Restaurants in India have grown from humble beginnings as street vendors and one-room stalls to multibillion-dollar businesses.
Those businessmen who were foresighted enough to see the growth potential in this industry have made significant investments and are now enjoying the rewards. Moreover, because of the changing lifestyles of the people, more disposable money, favorable demographics, and an increase in the number of working women, the Indian food business has seen a major transformation.
One of the main reasons for the restaurant industry’s success in India is the rising popularity of dining out, which has virtually become a habit among the country’s working population. However, when it comes to the organized players, they’ve gone far beyond the metros and into small villages and cities.
The graph shows the approximate number of outlets in India for each brand.
Music, dancing, festivals, and, most importantly to us, cuisines all abound in India, making it a veritable melting pot of cultures. The cuisines of the south and east of India are quite distinct from those of the north. The Indian fast food and restaurant industry has benefited greatly from this strategy. Some of the chain restaurants in India may be found here:
If you’re in the mood for some sweets or a hearty dinner of some of the greatest fast food in India, Bikanervala has you covered. The Aggarwal brothers launched it in 1950. Bikanervala’s fast-food restaurants provide a wide range of cuisines, including Indian, Chinese, Indo-Italian, and even Continental dishes.
It is common for Bikanervala stores to have multi-story structures. The lowermost level houses the sweets and dry takeaway snacks, such as samosas and kachoris, and the higher floors are allocated for dine-in services. This Indian cuisine business is always packed, regardless of the day of the week or the time.
Bikanervala is more than just a chain of sit-down eateries. It is their first into the packaged food market with Bikano, which includes chips, candies, curry and dal masalas, etc. Another multi-cuisine restaurant in Bikanervala, Bikano Chat Cafe, serves chaat and Angan. India’s greatest fast food may be found at these restaurants.
Many young people believe fast-food restaurants like Nando’s or Taco Bell are “cool.” However, Nirula’s was the best thing ever in the 1990s. Nirula’s is one of the oldest and most famous Indian fast-food chains, particularly in the Delhi NCR area.
Its hot chocolate fudge is still a favourite delicacy, decades after being first introduced (HCF). All ages are welcome at Nirula’s, including seniors, children, and the elderly. People would go there in the evenings with their friends or family to grab a Hot Chocolate Fudge.
However, this isn’t the end of the story. Burgers, pizza, salads, and other delectables are also available at this fast food joint. But it is most renowned for its ice cream sundaes and milkshakes. However, it was formed in 1934 under a different name, and its first store opened in 1977 at Connaught Place, the hub of New Delhi.
Nirula’s Potpourri — a restaurant distinct from the usual fast-food chain service – is another branch of Nirula’s, in addition to the Pegasus bars. They also have several smaller ice cream parlours and takeout locations dispersed around the nation.
India’s Cafe Coffee Day is one of the country’s most popular culinary franchises. This Cafe in Bengaluru is a favourite among locals. People come here to socialize and eat their specialities, not to work. So the greatest coffee in India may be found here.
There are roughly 1500 Cafe Coffee Day locations in India. Popular products on their menu include the chicken cheeseburger, the large crunch veg classic, hot brownie fudge, black forest cake, and double shots of coffee. The ice cream at Cafe Coffee Day is legendary.
TATA Starbucks Private Limited is the Indian name for the American coffee corporation Starbucks. It is well-known for producing some of India’s finest coffees.
Tata Global Beverages and Starbucks Corporation, which owns and runs all of India’s Starbucks locations, are partners in one of India’s biggest joint ventures.
Indian-inspired items such as Tandoori paneer roll, chicken Kathi roll, and elaichi mewa croissant are also available at Starbucks in India.
Starbucks ‘ espresso drinks in India are created using Tata coffee’s Indian roasted beans. It has stores in several of the country’s most popular malls and independent locations.
When it comes to franchising, Starbucks does not follow the conventional franchise business model. It does not give franchises to individuals to open a store. However, people do have the option to submit an application to open a licenced store. In this way, people can pay an amount to rent the brand.
One of the most popular Indian food chains is Haldiram’s, founded in the city of Bikaner in Rajasthan. But, there’s more to this chain than namkeens and mithais: (sweets and savoury snacks).
In addition to sweets, the firm also offers packaged chips and namkeens, including aloo bhujia and sesame seed sev and nav rattan mix and moong dal and peanuts.
However, there’s more to it than just that. Haldiram’s also offers packaged, ready-to-eat meals, making it easy to take them on the go. It began in Bikaner in 1937, but the first Haldiram store debuted in Delhi in 1982.
You may also visit one of Haldiram’s restaurants to sample chaat or other Indianized Chinese, Italian, or Continental cuisine.
Happy Meals, birthday parties at McDonald’s, and the joyous squealing of children as Ronald McDonald arrived at the celebration were a feature of the childhoods of Indian children in the 1990s.
When McDonald’s first opened in California in the 1940s, founders Maurice and Richard McDonald were looking for a place to open a fast-food restaurant. McDonald’s in India was the first to offer a menu devoid of meat and pork.
In consideration of Indian dietary preferences, McAloo Tikki, Pizza McPuff, and McVeggie were introduced to the menu. In addition, Non-vegetarians may choose from a wide variety of poultry and fish dishes.
McMuffin (burgers) in a vegetarian, chicken, and egg McMuffin choice are served till 10 a.m. at certain locations. In addition, the morning menu is available at some McDonald’s locations.
Many people in India say, “Let’s Party at Barbeque Nation.” Barbeque Nation was started in 2006 and has since grown into one of India’s most popular food franchises. After the launch of Barbeque Nation in India, the popularity of grill-based dishes such as barbecue and kebabs grew. The menu at restaurant has a variety of dishes that have been spiced up with various herbs and spices.
BBQ Nation’s menu includes a wide variety of mouthwatering foods such Veg Keema and Paratha and a variety of mutton and chicken dishes like Angra and Angra with Cajun spices. On this restaurant’s menu, customers can discover a wide range of items to choose from. Following its ascent to prominence, Barbeque Nation is regarded as one of India’s most notable restaurant brands.
One of the world’s most famous food franchises, Subway, is well-known and well recognized. You can’t get enough of the aroma and flavour of freshly baked bread with various toppings. This is the reason why Indians enjoy Subway so much.
Subway quickly rose to prominence in India as one of the country’s most popular fast-food restaurants. Subway’s cuisine is of the highest quality. As a precautionary measure, workers even make their bread for clients.
Pepperoni sandwiches, ham, and salami are among the most popular dishes. In addition, desserts like muffins and flatbread are available if you’re in the mood for something sweet.
Fast-food chain McDonald’s only rival is Burger King. Burger King is right up there with McDonald’s as one of India’s most popular fast-food restaurants in terms of quality. In the United States, Burger King is a well-known hamburger chain.
The burgers and meals offered by this establishment are known for their variety and uniqueness. The bacon King Jr., a variety of whoppers, cheeseburgers, and even crispy and curly fries are just a few mouth-watering options available at this fast food joint.
Burger King’s dessert menu includes pancakes, chocolate milk, Frappuccinos, ice creams, etc. Burger King has outlets in most major cities, including Bangalore, Mumbai, Chandigarh, Coimbatore, etc.
Barista Lavazza’s coffee has made it a household name in India, where it is now one of the most well-known food brands. Barista Lavazza uses freshly roasted coffee beans to make real and distinctive coffee. Even the coffee powder may be yours for a low price.
An Italian coffee was provided here, as you might know well. As a result of this, the company’s reputation soared. Nepal, Sri Lanka, the Maldives, Myanmar, and many more nations are now served by Barista Lavazza. Oreo chocolate latte, caramel latte, and many other options are big sellers here.
Restaurants serve food and beverages. Restaurants differ in terms of menu style, preparation and serving methods, and price. In addition, restaurants can provide amenities such as restrooms, parking, a lounge, and a children’s play area.
The main purpose of restaurants is to serve the best quality food to the customers. In the above article, we have discussed the biggest restaurant chains in India that serves this purpose in the best possible way.
FAQs
Who is the owner of Subway?
Subway is owned by Elisabeth DeLuca and Peter Buck.
When was Burger King Incorporated?
Burger King was incorporated in 1953 in Florida.
How many outlets of Barbeque Nation are present in India?
Barbeque Nation has approximately 150 outlets as recorded in India.
There are two kinds of people when it comes to food choices. The first are the ones who like to try new things every time they go out. The others are the ones who like to stick to their routine of comfort food.
The young people of today are keener to try out new foodstuff in new restaurants. They like to explore new places not only for the food but also for the aesthetics of the ambiance.
But no matter how much one tries out new eating places there are certain names that do not go out of style and choice. These are the famous restaurant chains that are present all around the world.
Restaurant Chains are collection or group of restaurants. These restaurants have the same name, image, and food and beverages offered. The company opens many outlets in different locations all around the world. These outlets can be owned by the company itself or it can allow others to open them by making them buy the franchise.
These chains are huge brands now. Their quality, menu, and environment are something that will always attract consumers themselves.
There are many restaurant chains that are super popular in the world. For Example- Starbucks, McDonald’s, Taco Bell, and many more.
There was no sector in the market that did not get affected by the pandemic. Like every other area, even the restaurant chains were deeply impacted by it. In the beginning, almost every chain had to struggle due to the sudden closure of their activities.
But it was not for long. Soon, the eating places were allowed to continue their operations. There were certain restrictions like the food was not allowed to be served within the restaurants. Takeaways and home delivery were the only sources for them.
So, the impact of the pandemic was quite mixed for the restaurant chains. They faced losses, and had to shut down certain outlets, but were also able to gain their customers back in no time.
Biggest Restaurant Chains in The World
There is a specialty about restaurant chains, they have the loyalty of their customers. This loyalty is what makes them strong and able to expand further.
The following are the biggest chains of the restaurant in the world:
McDonald’s
Founded: 1940 Founder: Richard McDonald and Maurice McDonald Heaadquarters: Chicago, USA
When it comes to fast food, a brand name that instantly pops up in our heads is McDonald’s. McDonald’s was founded in the year 1940. The founders are Richard McDonald and Maurice McDonald. Its primary office is in Chicago, USA.
The chain is famous for its delectable burgers, fries, meals, and more. It has more than 40,000 outlets in different locations in one hundred nineteen countries. It is the largest chain of fast-food restaurants in the world.
Subway
Founded: 1965 Founder: Peter Buck and Fred DeLuca Heaadquarters: Milford Connecticut, USA
Another super important name on the list is Subway. It was founded in the year 1965. The founders are Peter Buck and Fred DeLuca. Its main headquarters is in Milford Connecticut, USA.
Subway is most famous for its submarine sandwiches and wraps. Also, it offers other foodstuffs like salads, donuts, beverages, and more. It has more than 37,540 outlets in around a hundred countries. Out of these around half of its number are in the USA.
Starbucks
Founded: 1971 Founder: Zev Siegl, Jerry Baldwin, and Gordon Bowker Heaadquarters: Seattle, USA
So many people around the world are almost addicted to the coffee of this chain. It was founded in the year 1971. The founders are Zev Siegl, Jerry Baldwin, and Gordon Bowker. Its primary office is in Seattle, USA.
Starbucks is famous for its varied variety of coffees, elegant décor, and luxurious experience. It has nearly 34,300 outlets present in more than eighty countries. This is the biggest coffeehouse restaurant chain in the world.
Founded: 1952 Founder: Pete Harman and Colonel Sanders Heaadquarters: Louisville, Kentucky
Whenever we think of eating crispy and delicious fried chicken, KFC is the first name to come to our heads. This restaurant chain founded in the year 1952 is the favorite of many. Pete Harman and Colonel Sanders started the chain of these fast-food restaurants. Its primary office is in Louisville, Kentucky.
It is notable for its amazing chicken burgers, chicken popcorns, hot wings, and many more. It has more than 25,000 stores in around one hundred forty-five countries.
Domino’s
Founded: 1960 Founder: James Monaghan and Tom Monaghan Heaadquarters: Ann Arbor, Michigan, USA
This is super popular for its range of delicious pizzas. It is a popular and favorite of many because of its great delivery service and various offers. It has around 18,850 outlets in more than ninety countries.
Burger King
Founded: 1954 Founder: David Edgerton and James McLamore Heaadquarters: Miami, Florida, USA
In terms of burgers, McDonald’s is not the only player in the market. There is another popular restaurant chain in the market is Burger King. It was founded in the year 1954. David Edgerton and James McLamore are the founders of this chain. The primary office is in Miami, Florida, USA.
This is the most popular for its signature Whopper (its signature hamburger). It also provides special meals, beverages, and certain desserts. It has around 18,650 outlets in a hundred countries.
Pizza Hut
Founded: 1958 Founder: Dan Carney and Frank Carney Heaadquarters: Plano, USA
It is the most popular brand when it comes to a variety of pizzas. It was founded in the year 1958. Dan Carney and Frank Carney are the founders of this famous chain of restaurants. The headquarters is in Plano, USA. Be it in India, the USA, or others, this is surely one of the favorite restaurants for many.
It is renowned for its amazing pan pizzas, garlic bread, pasta, and more. The restaurant chain has more than 18,000 restaurants in the world. These are present in above a hundred countries.
Founded: 1950 Founder: Bill Rosenberg Heaadquarters: Canton, Massachusetts, USA
It is the biggest restaurant chain for donuts and coffee in the world. It was founded in the year 1950. Bill Rosenberg is the founder of this popular chain of quick-service restaurants. The primary office is in Canton, Massachusetts, USA.
It is the most favored for its wide variety of savory donuts. It is also renowned for its coffee, bagels, beverages, and more. Dunkin Donuts is not so successful in India, yet there are almost 12,900 outlets of Dunkin in forty-two countries in the world.
Taco Bell
Founded: 1962 Founder: Glen Bell Heaadquarters: Irvine, California, USA
It is a quick-service restaurant chain founded in the year 1962. Glen Bell is the founder of this chain. The headquarters is in Irvine, California, USA. It offers in-house services, takeaways, delivery services, and drive-thru in certain locations.
Some of its most prominent items include nacho fries, chicken power bowls, crunchy tacos, and more. It has around 7,791 outlets in thirty-one countries.
Wendy’s
Founded: 1969 Founder: Dave Thomas Heaadquarters: Dublin, USA
It is another popular name on the list, established in the year 1969. Dave Thomas is the founder of this chain of quick-service restaurants. Its headquarters are in Dublin, USA.
It is renowned for its delectable hamburgers, fries, sandwiches, and more. Another super popular item offered by it is Frosty (a beverage) which is the favorite of many people. It has around 7,000 restaurants in thirty countries around the world.
Conclusion
There is no doubt in the fact that the restaurant industry is touching new heights every day. This is because food is something that is never going to be out of interest. Nowadays, the concept of restaurants has been expanded to a great extent. There are fine dining restaurants, food trucks, cafes, and more.
People not only focus on the quality of foodstuff but also the environment of a restaurant. So, the places that provide a perfect combination of both are the famous restaurant chains that are present around the world. The above-mentioned are the names that make for the largest chains in the world. These are the ones that have their own shares of ups and downs. But with their customers’ loyalty, they know for sure how to always bounce back and continue to progress further.
FAQs
Which are the biggest restaurant chains in the world?
Biggest restaurant chains in the world are:
McDonald’s
Subway
Starbucks
Kentucky Fried Chicken (KFC)
Domino’s
Burger King
Pizza Hut
Dunkin’
Taco Bell
Wendy’s
What is the largest Fast Food Chains chain?
Top 3 Largest Fast Food Chains in the World by Revenue are:
Starbucks
McDonald’s
Subway
What chain restaurant has the most stores?
Subway has 44,758 stores around the world.
How many McDonald’s restaurants are in the world?
There are 38,695 McDonald’s restaurants in the world.
Probably the only growing food company with over 44,000 restaurants spread out in over 111 countries is Subway and it is also one of the fastest-growing franchises in the world. Subway, a food chain specializing in submarine sandwiches. It became the largest fast-food chain in the US in 2002.
About Subway
The founder of Subway, Fred DeLuca was out to fulfill his dream of becoming a medical doctor. He was in the need of money and searched if someone could help pay for his education, a family friend suggested he should open up a submarine sandwich shop. Dr. Peter Buck, Ph.D. in Physics, lent him a loan of $1,000 to become DeLuca’s business partner. They opened up a restaurant called Pete’s Super Submarines as submarine sandwiches were the only specialty. They even planned and set a goal of opening 32 stores in just 10 years.
The story of Subway started in 1965 when Fred DeLuca borrowed $1,000 from Peter Buck and opened his first restaurant in Bridgeport, Connecticut. In a passage of one year, they formed another company to oversee the expansion of their restaurant named Doctor’s Associates, a name derived from DeLuca’s desire to make enough from the restaurant to fund his medical tuition. Over the course of time, the two changed the name of their restaurant chain to Subway in 1968. The Headquarters are in Milford, Connecticut.
Fred DeLuca, the funder of Subway
After Subway’s establishment, it didn’t take much time for it to grow and anticipate incredible success. The first Subway was opened in California in 1978, and by the year 1984, it went international by opening up a franchise in Bahrain.
Fred served as the company’s CEO till 2015. He suffered from an illness for two years, DeLuca finally turned his position over to a person called Suzanne Greco before passing away a few months later. Despite the death of the founder of Subway, it continued to see unprecedented success.
There are 26,744 Subway locations in the US and it actually surpasses the number of McDonald’s locations in the country, making Subway having the leading number of restaurants in the United States. Since then from 2007, Subway has continued to rank high in Entrepreneur’s Top 500 Franchises list.
The popularity of the Subway logo is majorly high because of the logo’s staying power and consistency. Unlike many companies who are unfaithful to the logos they started out with and changed it completely, Subway’s logo has remained mostly the same from the very start.
Subway had created a monogram out of those arrows present in the logo and continues to use that in much of the marketing material. The Subway logo represents the entry and exit of Subway. Customers can see the monogram everywhere from Subway’s commercials to the paper in which they wrap their sandwiches.
Altogether, it has managed to establish a widely recognizable logo that conveys all of the messages to its customers. Subway has managed to get it right, which says they have put a lot of thought and effort into the logo so they are able to keep it throughout the lifetime of the company.
Amazing facts about Subway
After opening the food chain, Pete sold just over 310 submarine sandwiches and charged no more than 70 cents for them.
Rather than going with a less time-consuming process of machine-picking the black olives that other brands use, Subway hand-picks every single black olive to use in their sandwich,
The yummy 6-inch, lunchtime classic was initially called the Snak when it was added to the massive menu in 1977.
There is a combined total of 4,500 Subway stores across the globe. It had stores in over 110 countries in 2017, with the most stores being in the U.K. and Brazil.
Every Subway store uses on an average 16 acres of the leafy green lettuce that we love in our sandwiches every year.
An American decided to rob a Subway store and then thought to best use the stolen money was to buy a Potbelly sandwich at the same place. Later, he was arrested.
According to a former employee, when it comes to the customer’s choice of filling, the meatballs or roast beef are the worst items you could pick due to the amount of time they have been laying around.
During the construction of the first World Trade Center, a Subway store decided to open up a store elevated high above the New York Skyline to feed hungry construction workers.
Number of Subway Stores around the globe
Growth of Subway
Over the years, Subway had struggled to maintain its position in the sandwich arena and retain its establishment in the food market.
In 1974, Subway had started its business through a franchise business model. Exact eight years later, the company with a lot of developments and experience had grown from 16 stores up to 200 stores. Later by 1990 Subway was at around 5,144 locations, with a goal to reach 8,000 stores by 1995. Growing faith of customers in Subway strengthened the company to reach 10,000 stores by 1995.
Subway competed with McDonald’s and surpassed it in the year 2002, becoming the highest number of outlets. In the year 2013, there was an annual revenue of $9 billion from the outlets around the countries. Apparently, the Subway brand has more than 44800 outlets now in more than 114 countries.
Subway in India
After the initial introduction and evolution of this food chain, the focus shifts on India operations. Indian market is a large, younger population that has a high liking towards anything that is ‘made in foreign’ which symbolizes being modern.
Subway is strengthening its delivery network in India by partnering with prominent food aggregators. They are also looking forward to facilitating the customer and introducing mobile ordering for the Indian market.
The popular American restaurant chain, Subway, which has successfully let itself spread across the globe, is also making its place in India. Global sandwich restaurant, food chain Subway has launched its 600th franchise restaurant in India at Bharuch, Gujarat.
The Subway franchise is easy and cheap to set up in a country like India and there is a huge number of Subway stores too. Currently, the American food chain has about 660 restaurants in India, which is the eighth largest market for it in terms of the number of restaurants globally.
Subway’s Indian subsidiary is to be acquired by Reliance Retail, as of August 4, 2021. The company reportedly holds the third-largest share with 6% of the Indian QSR market that is valued presently at Rs 18,800 crore, with Domino’s and McDonald’s, being the current market leaders with 21% and 11% shares respectively.
Mukesh Ambani-led Reliance Industries Limited is looking like it is on an acquisition spree. The company now seems to target the QSR market after tapping in on several sectors including grocery, e-pharmacy, edtech, music, furnishings, and more.
The acquisition deal of Subway India is alleged to be within $200-250 million.
The Bottom Line
Subway is a delicious combination of fresh and healthy menu items, which includes sandwiches and other bakery products, with the speed and convenience of fast food. The restaurant chain Subway has exploded into an international success, and its Indian subsidiary had also been quite revered across the nation. However, the current acquisition deal with Reliance Retail might be putting a stop to the search of Subway Inc for collaboration with a single partner for expanding the business operations but the deal might also usher a bright future ahead.
FAQ
How many subways are there in India?
As of now, there were 660 Subway restaurants in India.
The business of food franchise in India is booming.If someone stocks a mad love for meals and goals to position cash into a cheap, that is the proper location for them.Food is a commodity with a cause with the aid of using no means to exit for demand.Everyone goals to consume unique types of true and attractive meals from all corners of the arena.In today’s time, it is miles feasible to do so.
There are such lots of popular food franchises in India of wide and worldwide corporations that unfold throughout numerous towns and offer meals of super great and advanced flavor to its customers.There are numerous food product manufacturers in India enterprise fashions applied with the aid of using corporations around the arena for growth and increase purposes.One such approach to growth and increase is franchising.Under food franchises available in India corporations get traders who’re cited as franchisees and permit them to apply the call of the organization and its merchandise in trade for a franchise fee.
Food Franchise Under 10 Lakhs in India
While looking out alternatives to positioned cash into, one in all the maximum essential portions of statistics that an investor goal to recognize approximately is the fee of funding with a cause to be worried if she or he goals to develop to be a proprietor of a specific food product franchise in India.Every franchisee’s goals have the most advantages at the bottom quantity of risk.So, if someone is looking out for a food franchise in India with low investment, which calls for a quantity of 10 lakh rupees or less, they could employ the subsequent list:
This is one in every one of the first-class food product franchises in India.There isn’t always any call larger than ‘Amul’ in relation to milk and dairy merchandise.Started in 1946, the enterprise has grown to be one of each the largest industrial enterprise giants of India.For an Amul Kiosk, a place of a 150 rectangular field is needed through the manner of approach of the franchisee to install the shop and for an Amul Ice Cream Scooping Parlour, the region comes round to 300 rectangular field.The shop or outlet wishes to be in an outstanding vicinity in which there is lots of footfall to draw a more range of investors.
The price of funding required to open up an Amul Kiosk or Amul Railway Parlour franchise involves around 2 lakh rupees.Out of those 2 lakh rupees, 25,000 rupees should be paid through the manner of approach of the franchise as a refundable protection deposit to the enterprise.1 Lakh rupees can be spent on the upkeep of the shop and the relaxation of the quantity can be applied in purchasing the equipment.The quantity that a franchisee wishes to position as lots as very own an Amul Ice Cream Scooping Parlour franchise is about 5 lakh rupees.It is composed of 50,000 rupees that want to be paid to the enterprise as a refundable protection deposit.The relaxation of the cash has for use for upkeep and equipment.
Monginis is taken into consideration to be one in every one of the first-class food product manufacturers in India.Started in 1958 through the approach of the Khorakiwala family, Monginis is a sequence of Indian bakeries that manufactures and sells pastries, cakes, muffins, etc.The enterprise has more than 1,000 shops in extraordinary towns of India.In the year 2014, the enterprise ranked 256th on the listing of the manufacturers that have been relied on the maximum through manner of approach of the humans in India.
The installed emblem call of Monginis allows the franchise plenty in attracting customers.The enterprise additionally helps the franchisee all through the complete system of setting in the franchise.The franchisee is provided with running manuals and the franchisee, alongside collectively together with his or her employees, is made to undergo education through the manner of approach of the enterprise.The earnings margin in maintaining made from Monginis is taken into consideration to be around 20 % The franchise is predicted to hit the break-even factor in around 2 years.
Mother Dairy Franchise
Another food franchise in India with low funding is Mother Dairy.Started in 1974, Mother Dairy is an Indian dairy enterprise that manufactures and sells milk and dairy merchandise to the humans of India.It is the first-class meals franchise for a small city in India.In 2015, the enterprise became ranked thirty-ninth on the listing of first-class a hundred businesses to paintings for in India.The enterprise has stores throughout India and due to the fact of its extraordinary merchandise, Mother Dairy has been prevailing the hearts of the humans of India for decades.The enterprise affords help to the franchise so that she or he is successful in the installation of the shop.
The franchise now no longer should pay any royalty to the enterprise.A region of round 5000 rectangular field is needed through the manner of approach of a character in order to install a Mother Dairy outlet.Also, at the least one individual wants to run the shop.The funding quantity required through the manner of approach of a character to emerge as the proprietor of a Mother Dairy franchise ranges from 5-10 lakh rupees.Apart from that, the franchisee additionally has to pay 50,000 rupees as franchise charges to the enterprise.In the primary yr of operations, a 30 % cross back on funding can also additionally be predicted through the manner of approach of the franchisee and she can be successful in attaining the break-even factor in round 2 years.
Market Value of Quick Service Restaurants
Profitable food franchise in India
India is the third-biggest food product manufacturer’s client marketplace within the globe and thus, is a great region for maximum important global and countrywide speedy-meals players.As the quickest developing economic system with an unexpectedly developing center class, India’s speedy meals enterprise is booming and is anticipated to in addition develop at an annual price of 10% and be virtually nicely worth throughout the $27.57 billion with the resource of using 2020. Thus, for budding Indian entrepreneurs, speedy meals make for a great enterprise to project into.One of the simplest, maximum handy, and low-chance approaches to achieve the advantages of proudly owning a speedy-meals enterprise is thru the franchise.
Operating since 1965, the number of retailers in India for the subway is usually 600+ (approximately) with a Space of 6,100 sq.ft.(approximately) requirement along with an investment of INR 35.80 lakh (approximately).One of the primary few speedy meals joints to interrupt the stereotypes in competition to speedy meals being a bad option, Subway started out an international trend.
With its signature submarine sandwiches, Subway provided a much less costly but healthful opportunity to the mainstream burger and fries that had formerly ruled the speedy-meals marketplace.As a result, Subway enjoys the loyalty of its niche, the extra health-aware audience.The logo has innovated its menu according to Indian tastes and vegetarian options and is likewise making plans to expand its Indian footprint within the future; thus, making it a ripe possibility for enterprise traders and entrepreneurs.
Operating since 1958, with the Number of retailers usually 400+ (approximately) with a Space requirement of 300-1500 sq.ft.approximately) along with an investment requirement of INR 80.25 crores (approximately).In phrases of global presence and quantity of retailers, Pizza Hut is the global’s biggest pizza chain.It was certainly considered one of the first pizza chains to head into the Indian marketing strategy and performed a tremendous position in turning pizza into an Indian family delicacy.Pizza Hut offers appealing franchise possibilities for businessmen as nicely.
For example, starting a Pizza Hut Delivery keeps calls for a smaller area, lesser personnel, and shorter education periods.For human beings inquisitive about starting a whole consuming place, Pizza Hut additionally offers franchise possibilities within the consuming place area in which the franchise proprietor is provided with an in-depth variety of menu alternatives whilst area and personnel requirement is increased.Pan-India, income for the logo witnessed a boom of 9% in Q1 of 2019.
MoKart
Operating since 2018, with 5 retailers along with Space requirement of 50-250 sq.ft.(approximately) adding the Investment required INR 30,000-800,000 (approximately).MoKart is a quirky, road meals based totally speedy meals consuming place supplying an in-depth variety of Delhi’s favorite meals, momos.Popular food franchises in particular with the city’s kids and children, this speedy-meals logo makes dimsums actually out of everything.
It offers particular flavors in 22 fillings, six customizations, one hundred thirty versions with noticeably much less costly prices, beginning at simply INR 60.Ever for the motive that its launch, the logo has additionally received recognition from some of the potential franchise proprietors attributable to their much less costly and sundry franchise formats.
Vibhavari Madki
Archana Karthikeyan
