Tag: streaming platforms

  • Top 8 Best Free Streaming Software to Consider in 2023

    Video streaming has become an essential part of our lives, whether it’s for entertainment, education, or communication. The video streaming technology is evolving with each passing day and users are searching for the most appropriate and right streaming software that doesn’t come with an expensive price and even free. The right video streaming software would outlay your video with a professional glimpse along with the custom logo, high-resolution streaming, mixed audio and more.

    While there are many paid options available, there are also plenty of free video streaming software options that offer powerful features and tools for content creators and streamers. With so much competition among software companies, developers are constantly working on creating the best performing and most convenient video streaming software to meet user demands. However, with so many options available, it can be challenging to find the most suitable software for your system. To help make your search more convenient, we have researched and ranked the top video streaming software options based on their key features. Whether you’re a beginner or a professional, this guide will assist you in finding the right video streaming software for your needs. So, let’s dive in and explore the top video streaming software options for 2023.

    Best Free Streaming Software

    OBS Studio
    Streamlabs OBS
    Streamyard
    FFsplit
    Restream
    OneStream
    Adobe Flash Media Live Encoder
    XSplit Broadcaster

    OBS Studio

    Website Obsproject.com
    Rating 4.7 out of 5
    Best For Beginners

    OBS Studio - Free Streaming Software
    OBS Studio – Free Streaming Software

    OBS Studio is a free and open-source streaming software that has gained widespread popularity among content creators and streamers. It supports a wide range of platforms, including Windows, Mac, and Linux, and provides powerful features and tools for live streaming and recording.

    OBS Studio is widely preferred for its high-tech intuitive interface that comes along with some distinctive features, easily accessible by professionals as well as beginners. OBS comes with some great facilities for accessing files from different locations like capture card or computer folders.  Moreover, it allow you to complete the process of configuration with the help of distinguished features and settings.

    Key Features

    • An expansive range of editing tools and filters.
    • Allows you to add more than two sources to the timeline for the purpose of customized projects.

    Pros:

    • Free and open source
    • Custom transition
    • Noise suppression
    • Studio mode to preview the recordings
    • Knowledge base and community forum to learn and discuss
    • Ability to arrange the layout according to your need

    Cons:

    • The user interface can be simple
    • Steep learning curve

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    Streamlabs OBS

    Website Streamlabs.com
    Rating 4.2 out of 5
    Best For Professional streamers

    Streamlabs OBS - Best streaming software
    Streamlabs OBS

    Streamlabs OBS is a free and open-source streaming software designed for gamers, content creators, and live streamers. It combines the features of OBS Studio with additional tools and functionalities, making it easy for users to create professional-quality live streams without needing advanced technical knowledge.

    Key Features

    • Users can create and customize their own overlays and themes to give their live streams a unique look and feel.
    • Streamlabs OBS includes built-in alerts and notifications for various events, such as new followers, donations, and subscribers.
    • Streamlabs OBS can automatically optimize stream settings based on the user’s internet speed and hardware configuration, ensuring a smooth and high-quality streaming experience.
    • Streamlabs OBS can stream to various platforms such as Twitch, YouTube, Facebook, and more, making it easy for users to reach a wider audience.

    Pros:

    • Simple to collaborate by sending the invitation link
    • 100+ free overlay themes
    • Personalized layout
    • Different kinds of custom alerts while streaming
    • Interactive poll feature
    • Free chatbot

    Cons:

    • Takes too much CPU power

    Streamyard

    Website Streamyard.com
    Rating 4.7 out of 5
    Best For Simple web-based live streaming

    Streamyard - Free Live Streaming Software
    Streamyard

    Streamyard is a web-based live streaming software designed for content creators, businesses, and educators who want to broadcast their events and engage with their audiences. It allows users to easily create professional-quality live streams using their web browser without needing any additional software or hardware.

    Key Features

    • Streamyard allows users to stream to multiple platforms such as Facebook, YouTube, LinkedIn, and others simultaneously, making it easier to reach a wider audience.
    • Users can customize their live stream with their own branding elements such as logos, colors, and backgrounds, giving their stream a professional look and feel.
    • Streamyard offers a range of interactive features such as audience polls, chat moderation, and guest invitations, allowing users to engage with their audience more effectively.
    • Streamyard provides users with analytics data such as viewer count, engagement metrics, and more, helping them to understand their audience and improve their live streaming strategy.

    Pros:

    • The free plan is available
    • Customizable background
    • 7 different video layouts to choose from
    • Screen sharing
    • Private chat
    • Cloud-based software
    • Ability to embed the webinar into the website

    Cons:

    • Can’t customize the layout of the interface
    • The live poll feature is missing

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    FFsplit

    Website www.ffsplit.com
    Rating 3.5 out of 5
    Best For New-comers to Live Streaming

    FFsplit - Live Stream Software
    FFsplit – Live Stream Software

    FFsplit is only built for Windows users. The software is a freeware program that helps you to capture desktop activities along with high-resolution video streaming. It easily records the activities that are functioning on the desktop and lets you stream further through different websites. FFsplit also has the facility of saving the streaming for future requirements.

    Key Features

    • Hotkey Feature, which makes the process for beginners absolutely convenient and handy.
    • Easy access to the webcam that offers a great range of outlines the needs of professionals.

    Pros:

    • Completely free to use
    • Supports multiple live streaming
    • Interface is simple
    • Best for Facebook live streaming
    • Require less storage and CPU

    Cons:

    • Available only for windows
    • Fewer features compared to the other tools

    Restream

    Website Restream.io
    Rating 4.6 out of 5
    Best For Engaging Audiences

    Restream - Free video streaming software
    Restream – Free video streaming software

    The absolutely amazing cloud-based video streaming software, Restream, offers great services of streaming videos to more than 30 different platforms such as Twitch, Facebook, YouTube and more, at once. In fact, Restream provides a great facility of native integration with distinguished streaming software like Elgato, Xsplit, OBS Studio and others. The major advantage that comes with Restream is the Real-time Platform and Channel Toggling.

    Key Features

    • Develop numerous channels through a single platform.
    • Metadata updation of all the streams.
    • User’s interactions via chats from different platforms.

    Pros:

    • Ability to stream on multiple platforms at the same time
    • Easy-to-use interface
    • Highly customizable
    • Schedules the recorded videos to go live
    • 20+ ready-to-use themes
    • Offensive message filtering
    • The free plan is available

    Cons:

    • You can stream on only two channels out of 30 with a free plan

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    OneStream.Live

    Website Onestream.live
    Rating 4.6 out of 5
    Best For One In All Streaming Software

    OneStream - All-in-One Live Streaming Software
    OneStream Website

    OneStream is counted among the top video streaming software that carries the facility of live recording, streaming, pre-recording of videos and permit them to publish to over 40 different digital platforms. With such distinguished features, you can easily manage and schedule the broadcast of the content to the digital platforms, 60 days in advance.

    Key Features

    • Streaming on over 40 different platforms and scheduling broadcasting 60 days in advance.
    • With a server URL and key, allows the access of streaming custom RTMP.
    • Feature of uploading multiple contents at a single time.

    Pros:

    • Multi-stream on 40+ social media platforms
    • Easy to embed the live stream on your website
    • Option to add subtitles on pre-recorded videos
    • Live stream scheduling
    • The mobile app is available to stream on the go
    • Cloud-based platform
    • Live chat and email support
    • Knowledge base

    Cons:

    • Orientation problem while streaming on Instagram
    • Some user says that pricing is bit higher

    Adobe Flash Media Live Encoder

    Website NA
    Rating 4.3 out of 5
    Best For Professional Streamers and Content Creators

    Adobe Flash Media Live Encoder - Live video streaming and recording software
    Adobe Flash Media Live Encoder

    Adobe Flash Media Live Encoder is widely famous among professionals for routine based live streaming along with audio and video files. The software offers great advantages such as supporting the streaming of the finest quality video and a handy setup facility. It is specifically designed for use with Adobe Flash Media Server, making it an ideal option for those who require high-quality video and audio streaming.

    Key features

    • Processing of video and audio signals with high resolution.
    • Widely preferred for live streaming events like education requirements, business, sporting events and more.

    Pros:

    • Free to use
    • Embed code to use on the website
    • Available for both windows and mac
    • Supports HD resolution

    Cons:

    • Complex set-up procedure
    • Difficult to use

    XSplit Broadcaster

    Website www.xsplit.com
    Rating 4.1 out of 5
    Best For Gamers

    XSplit Broadcaster - Live video streaming and recording software
    XSplit Broadcaster Website

    The very prominent live streaming software, XSplit Broadcaster is known for its incredible capturing ability for recording as well as live streaming. It provides the user with the facility to record or live stream any video within seconds. XSplit Broadcaster offers a great in-game stream control HUD that assists you in connecting with people, monitors recent events, and keeps the watch on the increasing statistics for the engagement.

    Moreover, it facilitates the projector mode that allows access to outlay various scenes to the connected device with the computer’s GPO.

    Key Features

    • The NVENC option allows you to customize the settings for optimal performance and resolution.
    • Edit scenes with the help of Scene Preview Editor before the live broadcasting.
    XSplit Broadcaster BEST Settings

    Pros:

    • Plugins and extensions are available
    • Background noise cancellation
    • Audio adjustment for different screens
    • Ability to record multiple screens
    • Live chat support
    • The free version is available with some limitations

    Cons:

    • Poor customer service
    • Pricing is higher

    Conclusion

    Selection of the right video streaming software for your system could be very hectic and time taking. It would require you to test every other software and check which suits the best for your system.

    The right software must include the features of support platforms, user support, games, options for input sources and many more. And with keeping these key features in mind, describes the above streaming software that would work best for your system and requirements.

    FAQs

    What is live stream software?

    Live stream software’s are software that allows users host or record live stream videos.

    What is the best free live stream software?

    OBS Studio, Restream, Onestream and FFsplit are some of the best live streaming software.

    What do beginner streamers need?

    If you are a beginner who is starting streaming, you need four things: a camera, a microphone, streaming software, and a good internet connection.

    What are the key features to look for in streaming software?

    Some key features to look for in streaming software include ease of use, compatibility with various platforms and devices, customizable settings, and support for high-quality video and audio streaming.

    Can I use free streaming software for commercial purposes?

    Yes, in most cases, you can use free streaming software for commercial purposes. However, it’s important to check the software’s licensing and terms of use to ensure that you’re using it legally.

    Do I need a high-performance computer to use streaming software?

    It depends on the software and the level of streaming you want to do. Some software may require a higher-performance computer to handle the demands of live streaming, while others may be more lightweight and work on lower-performance machines. Check the software’s system requirements before downloading to ensure compatibility with your computer.

  • List of All the Companies That Suspended Operations in Russia Due to Ukraine Invasion

    A business can be spread when it will be able to entice the audience which will result in potential customers becoming actual customers.  A business grows only when its customers indulge themselves with it. Every company has some social responsibility that they need to fulfil, towards the world, nature and its people.

    The world is seeing some of the greatest humanitarian crises in the last few weeks, once again. The conflict between Russia and Ukraine has intensified when the latter declared war. Some of the most famous brands from different sectors, realising the depth of the issue started pulling out from Russia and freezing their activities there.

    All the major companies seem to condemn the invasion of Russia and the violence that its people are facing in Ukraine and they have done that by suspending their operation in the country. This is mainly done to create pressure in the Russian economy so that they can back off from this disaster called war.

    In this article, we will talk about the major firms that have ceased their operations in Russia due to the country’s invasion of Ukraine. Let’s take a look at the list of the companies leaving Russia.

    “You only have to do a few things right in your life so long as you don’t do too many things wrong.” – Warren Buffett

    List of all the major firms that suspended operations in Russia

    Apple
    Microsoft
    Dell
    Google
    YouTube
    Mastercard
    H&M Group
    Visa
    Meta
    PayPal
    Airbus
    Samsung
    Puma
    Nike
    Disney
    Netflix
    Ford Motor
    Adidas
    Adobe
    Amazon
    BMW
    Accenture
    Spotify
    McDonald’s
    Intel and AMD
    PepsiCo
    Coca-Cola
    Starbucks
    Oracle
    SAP
    Electronic Arts (EA)
    Carlsberg
    SONY
    TikTok
    Warner Bros
    Snapchat
    FIFA
    UEFA
    American Express
    Uber
    KPMG
    FedEx
    Airbnb
    Harley-Davidson
    Shell
    ExxonMobil
    General Motors
    Porsche
    Toyota
    Mercedes-Benz
    Infosys
    Tata Steel

    Apple

    This American multinational tech giant Apple stopped the sales of their popular products like iPhone, Ipad and others in Russia and started restricting most of the services like Apple pay that the company used to provide to the people of Russia. Apart from that, they have also blocked the access of the app store in the country. Although there is no physical stores of Apple in the country but the products used to get sold through third-party retailers.

    Microsoft

    Like its above acquaintance, the American multinational technology company Microsoft chose the same path and suspended all their activities in Russia. It includes their new products and services sale in the country. The company is also closely monitoring the situation and is on the lookout for the safety of its employees in Ukraine.

    Dell

    Texas-based technology company, Dell took a step forward and halted the sales of their products in both the countries Russia and Ukraine.

    Google

    The largest company that provides internet-related services in response to Russia’s behaviour towards Ukraine took down RT News and Sputnik from the Google Play Store in Europe. Google has also decided to stop monetizing any Russia funded media present on their platform

    YouTube

    The online video streaming platform, YouTube decided to block Russian channels from monetizing and the company said in a statement they are taking a number of actions against Russia.

    Mastercard

    After the devastating effects of the war on Ukraine by Russia, Mastercard Inc. one of the most popular financial service corporations, has suspended all its activities and has frozen every kind of transaction. The company stated that any cards issued by Russian banks will not be supported.

    H&M Group

    Clothing brand H&M halt their sales in Russia and said that the brand will refrain from doing any activities till the situation is resolved.

    Visa

    Another major financial corporation Visa stopped its operations and has decided to cease all their transaction in the coming days in Russia following its war against Ukraine.

    Meta

    Meta formerly known as Facebook decided to stop all the advertising in Russia, they have already blocked the advertisement and Russia owned media channels on their owned platforms like Facebook and Instagram.

    PayPal

    The major financial technology company PayPal especially dealing with online money transfers has halted their services in Russia and has also barred Russian users to use their services.

    Airbus

    The multinational aerospace corporation of Europe known for making products related to aerospace, Airbus has decided to stop functioning in the country. Airbus has been a companion of Russia for 30 years but the violence against Ukraine by the country has forced Airbus to pull out from the country. It was a big blow to the aviation industry in Russia.

    Samsung

    The tech giant Samsung famous for its electronic products has decided to stop the shipment of its products to Russia. Any kind of products like smartphones, semiconductors and other consumers electronics will no longer be shipped to Russia due to the current situation.

    Puma

    German multinational athletic sportswear brand stopped all its activities in Russia and has shown solidarity to Ukraine, Puma has over 100 stores in Russia. This decision has led to the suspension of that store and its products.

    Nike

    The athletic sportswear brand from America, Nike has decided to follow the steps of all other big western brands and halted its activities in Russia and closed all its stores.

    Disney

    American multinational entertainment company, Disney decided to halt all their theatre release and production in Russia amidst the Russian invasion of Ukraine, they are the first ones to do that. Disney also stated that its future business in the country will depend on the situation.

    Netflix

    Streaming platform giant Netflix has stopped all its services in Russia after their invasion of Ukraine. It has decided to part away from all the future projects and collaboration scheduled to happen with the country. The shooting of Russian shows under Netflix has been put on hold due to the situation.

    Ford Motor

    Ford Motor has decided to stop its activities in Russia. The popular multinational automobile manufacturer was been a partner of Russia for a long time but the invasion has resulted in the ceasing of all operations in the country. Ford has also decided to donate money that will use for the Ukrainian refugees.

    Adidas

    The German multinational athletic sportswear brand has decided to suspend all its activities. They stopped all their online shop in Russia, apart from that, all the physical stores got shut down as well. Although the company is closed until further notice, Adidas claimed they will continue paying the employees there.

    Adobe

    One of the most prominent multinational software companies of America, Adobe has also decided to cut ties with Russia and has decided to stop all their sales in the country. They have also stopped Russia’s access to Adobe Creative Cloud and said that it will refrain from providing any service to Russia now.


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    Amazon

    The biggest cloud computing and e-commerce company in the world, Amazon also decided to stop all its activities in Russia and Belarus, it has stopped accepting customers from the two and has decided to not provide its web services to these two countries.

    BMW

    The Russian invasion of Ukraine has led to the decision of luxury car brand BMW to put a halt to their sales in the country. They have also stopped manufacturing products in the country and stopped their shipments as well.

    Accenture

    The Ireland-based multinational company, Accenture which deals with IT Services and consulting has decided to cut ties with Russia and stopped their services after Russia’s violence against Ukraine.

    Spotify

    Music streaming platform, Spotify has ceased all its services in Russia, after the country invaded Ukraine.

    McDonald’s

    Global fast-food chain brand McDonald’s has suspended their operation temporarily in Russia and has decided to close its outlets. It has over 850 stores in Russia.

    Intel and AMD

    Intel and AMD stopped their shipments of industrial chips in Russia, it has happened after the US Government lodged new export restrictions after Russia’s invasion continues.

    PepsiCo

    PepsiCo has suspended their sales and production of soft drinks in Russia amidst the Russia-Ukraine crisis.

    Coca-Cola

    Following the steps of its competitor, Coca-Cola has stopped selling their soda in Russia. The company also showed support to the people of Ukraine.

    Starbucks

    Starbucks, one of the world’s biggest chains of coffee houses has decided to stop its activities in Russia.

    Oracle

    The American multinational company that deals with computer technology has decided to stop all their operation and has suspended their sales in Russia and showed their solidarity to Ukraine.

    SAP

    The software and technology company that deals with software for developing enterprises have decided to stop their all activities and function in Russia.

    Electronic Arts (EA)

    The American Video Game company has cut their ties with Russia and has decided to stop selling its games and content in the country.

    Carlsberg

    Danish Brewer Carlsberg has decided to stop every kind of investment in Russia and has decided to provide aid to Ukraine at the time of the crisis. They halted and stopped all their exports of beverages in Russia.

    SONY

    Sony has made its decision to not launch its latest game Gran Turismo 7 in Russia, which was said to release worldwide but was suspended after its conflict with Ukraine intensified.

    TikTok

    One of the most popular videos sharing sites, TikTok has limited its services in Russia and banned content creation in Russia following its war with Ukraine.

    Warner Bros

    The multinational entertainment conglomerate Warner Bros has decided to stop all their theatrical release of their films in Russia.

    Snapchat

    Snapchat another popular social media platform has temporarily disabled its service called heatmap in Russia due to the ongoing war with Ukraine.

    FIFA

    The international governing body of the Football Association has kicked out Russia from World Cup. They got disqualified after the country launched a war against Ukraine.

    UEFA

    The Union of European Football Association has banned Russia from all international football competitions.

    American Express

    The multinational payment card service provider, AmEx has joined the list of companies and has shut down all its activities in Russia.

    Uber

    Uber after the escalation of the war on Ukraine by Russia has cut ties with a Russian ride-sharing service named Yandex.

    KPMG

    The Global network of professional firms for audit, Tax and other services has decided to end their services in Russia to show support against the war going on in Ukraine.

    FedEx

    The global express delivery service FedEx has informed that they are halting their shipment service in Russia as a result of the ongoing geopolitical conflict between Russia and Ukraine.

    Airbnb

    Airbnb, an American company that provides services for tourism activities like homestay, food and lodging has suspended all its services in Russia.

    Harley-Davidson

    The luxury bike brand Harley-Davidson has suspended its business in Russia after Russia invaded Ukraine.

    Shell

    One of the major oil companies, Shell has decided to stop buying crude from Russia as a result of the ongoing war with Ukraine.

    ExxonMobil

    Another oil company ExxonMobil decided to leave Russia and stop all the activities of oil production there.

    General Motors

    General Motors, the multinational automotive manufacturing company has stopped their activities in Russia and has suspended its business in the country as of now.

    Porsche

    The invasion of Ukraine by Russia has also caused one of the leading luxury car brands, Porsche to halt their production in the territory of Russia.

    Toyota

    Toyota has stopped their production in Russia and has informed their staff to return to Japan as Russia’s war intensifies with Ukraine.

    Mercedes-Benz

    Luxury car manufacturing company, Mercedes Benz has stopped their activities including the production of cars in Russia following its conflict with Ukraine.

    Infosys

    The Indian multinational company Infosys, which is the second-largest IT company in the country has decided to shut down their office in Russia.

    Tata Steel

    One of the biggest steel manufacturing plants Tata Steel has decided to stop doing business in Russia. They have decided to suspend and end ties with the country.


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    Conclusion

    The war invasion by Russia has led to some of the biggest companies and brands backing out from the country, most of the brands are American and European and this has been done to create a financial strain in the country. The future of all these companies in Russia depends on the situation now.

    FAQs

    Is McDonald’s closing stores in Russia?

    Yes, McDonald’s has suspended its operations in Russia and temporarily closed its 850 restaurants.

    Is Coca-Cola still operating in Russia?

    Coca Cola has ceased operations in Russia amidst Russia’s invasion of Ukraine.

    What are some of the major companies that are leaving Russia?

    Mcdonalds, Pepsi, Coca-Cola, Starbucks, Nike, Puma, Adidas, Accenture, KPMG, Ford, Mercedes Benz, Shell, Harley Davidson, Mobil, General Motors, Airbnb, Toyota, Porsche, EA, Oracle, AmEx, Uber, TikTok, Intel, AMD, Amazon, Netflix, PayPal, H&M, Disney, Visa, Mastercard, Samsung, Apple, Adobe, BMW, Spotify, Shell, Google, Microsoft, Dell, Airbus, Meta, Sony, FIFA, UEFA, Carlsberg, and Warner Bros are some of the major companies that suspended their operation in Russia.

  • Why Netflix Shares Dropped? | Where Netflix Went Wrong?

    As humans, our main source of entertainment has always been movies and series. Two decades ago, television was the main form through which we used to get our daily dose of entertainment. Flash Forward to two decades later, Streaming services have taken the place of television. People are now more into OTT platforms for their dose of entertainment and these streaming services are also serving them with regular movies, series, reality shows and everything that can entertain them.

    Topping the list of streaming platforms is Netflix. Netflix was founded in the year 1997 by Ted Sarados and Reed Hastings. It started offering streaming services in 2007 and since then it hasn’t looked back. There is hardly anyone who doesn’t know about Netflix and hasn’t used it to watch a movie or a series at least once. According to Netflix, they have over 222 million subscribers from all over the world. Therefore, it is not wrong to say that it is the most popular streaming service.

    However, recently the biggest streaming platform has encountered some pretty big roadblocks and somehow they are the only one who is responsible for this. Netflix was eyeing to add 2.5 million new subscribers in the first quarter. However, the opposite happened, Netflix has lost over 200k subscribers in a couple of months and 37% of its shares plummeted in a single day. In this article, we will talk about what has gone wrong with Netflix, why it is losing its subscribers and why its shares dropped for the first time in a decade. So, without any further ado, let’s get started.

    Netflix Share Drop

    “There is a revolution happening, and within two years I think that Wi-Fi and Netflix will be built into all the televisions.” -Reed Hastings

    What Reasons Is Netflix Giving for Share Price Fall?
    Where Netflix Went Wrong?
    What Will Netflix Do Now?

    What Reasons Is Netflix Giving for Share Price Fall?

    After the drop in the share prices, Netflix has given three reasons for the loss of its subscribers and they are:

    Increase in Price

    Netflix Subscription Plans

    Netflix has increased their monthly subscription price in recent times.  UK subscribers are said to be paying three times more for what they used to pay two years ago for the same service. This has created quite a stir amongst the subscribers. Although Netflix said that the increase of the price is to provide more quality content and experience to their customers, the sudden hike in the prices in the UK and Ireland was frowned upon by the public.

    Netflix Exit From Russia

    Just like many other companies Netflix also suspended their operation in the country because of the ongoing conflict between Russia and Ukraine The Russia-Ukraine war is another major cause of the subscriber’s loss of the platform. Netflix stopped all their services in Russia after the country declared war on Ukraine. Over this course, Netflix has lost over 700k subscribers because of the escalation of the war.

    Sharing of Passwords

    Netflix said that the sharing of passwords with other households is also the reason for the loss of subscribers. According to reports, 100 million households are enjoying the streaming service free of cost, with the help of password sharing. As mentioned above Netflix has over 222 million subscribers and these people are sharing their passwords with their friends, extended family and relatives.

    Where Netflix Went Wrong?

    While in this situation, some of the decision by Netflix has backfired and are constantly frowned upon by the customers. Those decisions are:

    From its very existence, Netflix as a platform never included ads in their services and the brand value has always been about improving the customer experience. Unlike other streaming services, Netflix avoided advertising and believed that it could do better business without it. In a sudden shift in the platform’s belief, the CEO of the streaming giant revealed that they are planning to introduce advertising on the platform in one or two years. Contrary to their previous statement where they said they will not use advertisement and. This is going opposite of their brand values as they have always focused on improving the customer experience. This decision came after Netflix was reported of losing over 2 Lakhs subscribers. According to them, it is to lower the price of the subscription.

    Sharing Password Crackdown

    This is probably the biggest blunder the streaming giant has done. As mentioned above, there are over 200 million subscribers of Netflix in the world but along with that 100 million households are sharing the passwords of their accounts with others. Password sharing was never a problem and one of the reasons the streaming platform was popular because of this and how consumer-friendly it was, until now.  Netflix reasons that the increase in their price structure of the subscription is because of password sharing, so to decrease the subscription cost they have decided to stop password sharing.

    Being Insensitive

    The worst thing, a business can do is treat their customers as criminals. As mentioned above, Netflix is on the verge of banning password sharing among households in America. However, before that Netflix is reported to fine accounts in Costa Rica, Peru and Chile who share their password with others. This somehow is quite triggering and seems unfair to certain cultures of the world and is tarnishing the image of the brand.

    Bad PR

    It takes a lot of time to build the reputation of a brand but it takes a second to get it crumbled. Netflix as a brand always focused on customer experience and entertainment. However, the recent news of cracking down on passwords, increasing the subscription price and introducing ads on the platform shows that they have become money-hungry and are not that consumer-friendly anymore. This way, the damage has already been done and the PR of the company hasn’t even done their job properly, which has resulted in such a stir. As they are now changing their core strategy, customers are finding it infuriating.

    Cease to Innovate

    Netflix has been famous for its great and unique content. However, in recent times, people believe that the streaming service has stopped making unique and innovative content. They are creating content that are mundane and repetitive. This way they are forgetting the basic thing that made them successful.

    What Will Netflix Do Now?

    Netflix is right now in deep trouble. There is still no definite answer as to when Netflix will stop losing subscribers. It is the first time in a decade that the streaming giant has received such a blow. In fact, the worse is still not over as Netflix has already said that it will lose more subscribers with the current scenario. By the next quarter, it is predicted to lose 2 million more subscribers. Netflix is currently gearing up to follow its decision of introducing ads on the platform and banning password sharing. However, it is not clear if these two decisions will be able to revive Netflix or it will make it fall more into the abyss.

    Conclusion

    Netflix is submitting itself to the current Global financial situation and thus it has seen a drop in its shares and such a big one for the first time in a decade. Their way of handling the situation and lack of proper PR seems like they are only thinking about their revenue. So their decision of introducing ads and password crackdown make them look like they are shifting from being a customer-centric company to just a money-hungry organization. If proper steps are not taken any sooner, Netflix will lose more subscribers and maybe its USP as well.

    FAQs

    Why did Netflix lose 200k Subscribers?

    Netflix is losing its subscribers because it recently has decided to put a ban on sharing the account passwords by consumers.

    Who is the founder of Netflix?

    Reed Hastings and Marc Randolph are the founders of Netflix.

    When was Netflix founded?

    Netflix was founded in the year 1997 and started its streaming service in 2007.

  • Why Streaming Platforms Are Focusing on Women-Centric Content?

    From the iconic and path-breaking ‘Mother India’  to the flashy and entertaining ‘Four More Shots Please’, entertainment industry in India has come a long way and along with that came the entirely new and engaging era of OTT platforms such as Netflix, Prime Video, Disney+ Hotstar and many more.

    However, this article is not about the success or the net profit generated by these streaming platforms every year. India’s entertainment industry is one of the most profitable industries with a revenue of over $34 billion, and recently, a fundamental shift has been witnessed in the industry as streaming giants like Netflix and Prime Video are targeting and expanding female audience.

    Women represent a key demographic for the Indian entertainment industry and thus the need of the hour is to have diverse cinematographers, storytellers, writers, directors, and actors share their unique perspectives in raising the bar of the entertainment industry by the increased inclusion of women-centric roles.


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    Streaming Platforms Are Focusing on Women Centric Movies

    Four More Shots Please! | Amazon Prime Video

    “More than half of Netflix films released in India this year have a female producer or director, according to Monika Shergill, Netflix India’s vice president of content. Netflix saw unique women visitors jump to 40% last year from 26% in 2018, according to Comscore data. The Los Gatos, California-based company is working with 30 women producers and directors besides a dozen women writers this year, Shergill said.”

    The fundamental shift in the industry has been viewed as a consequence that all of Amazon Prime Video’s six originals released in India this year had women in key roles while more than half of Netflix films had a female producer or director.

    Also, OTT players were keen enough to target female viewers as soon as the movie theatres were shut to the coronavirus induced nationwide lockdown. We witnessed a surge in women-centric content such as ‘Masaba Masaba’ and ‘Bulbbul’ on Netflix to ‘Pushpavalli’ on Amazon Prime.

    Still from Masaba Masaba | Netflix

    Bollywood industry which earlier relied on an A-list male superstar in lead to top the charts and become a blockbuster is now focusing on the push for equality by giving females leads the chance and choice related to the content targeted on them. According to data from Statista, as incomes rise in the $2.9 trillion economy, per capita spending on media and entertainment is expected to almost double to $35 in India by 2021 from five years earlier.

    Traditionally, watching movies and shows were considered as a group activity, however, with the surge in the use of smartphones and streaming platforms, people can watch what they want, where they want, and by themselves on their personal devices. Thus, content creators and streaming platforms are now able to provide target based stories and cater to niches.


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    A 2016 study by Google and A.T. Kearney estimated that Indian women’s share in overall online spending will jump to 42% by 2020 from 20% in 2015 whereas, a 2019 study by the Boston Consulting Group said Indian women are increasingly having a say in household purchase decisions.

    Creative Freedom

    Scene from Bulbbul | Netflix

    One additional benefit of streaming platforms is the prospect of less financial risk compared to contemporary ways. Thus, producers are also ready to take the liberty of creative freedom and experimenting with characters. Prominent examples of this, Netflix film Bulbbul, a supernatural film in which a woman is mistaken for a witch, Gunjan Saxena, a biopic about India’s first woman combat pilot who went to the Kargil war and Amazon Prime’s series Four More Shots Please, which openly addressed taboo issues such as female sexuality and homosexuality.  Thus, better access to the Internet is motivating creators to pitch stories that resonates with females.

    Also, India’s experience throws light on the worldwide trend in which more women are involved in the creation of streaming content directed toward women. Netflix had women helming 20% of its 53 original U.S. films last year, nearly double the rate of representation for women directors across the 100 top-grossing U.S. films of 2019.

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