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Tag: storytelling ads

  • Incredible List Of Top 9 Best Storytelling Ads

    We have been telling stories forever and our brains have evolved to love them eventually because a story tends to make information way more memorable. Now, we have harnessed the power of storytelling power for marketing. Storytelling in advertising is really important as it hooks the customers and increases brand awareness.

    These best storytelling ads tell not only real-life stories but, historical tales and inspirational accounts and while they differ in their delivery, they all cause a multitude of emotions in viewers. We have curated a list of best storytelling ads.

    Your brand is story unfolding across all customer touch points. – Johan Sachs

    What are Storytelling Ads?
    Top 9 Best Storytelling Ads
    Top Storytelling Trends in the Advertising Industry

    What are Storytelling Ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”. We use storytelling marketing as a means of using a narrative to communicate a message to people.

    The main aim is to make the viewer aspire so that it’ll inspire them to take some action. Storytelling in marketing helps consumers to understand why they should take concerned about something. It can be said that a storytelling ad sometimes also works to humanize your brand.

    The human brain is genetically wired to love storytelling, and in today’s world of content overload, a well-told story is often a marketer’s best chance to capture the attention of their audience.

    For instance, every Rakshabandhan (Hindu festival which symbolizes the selfless love between brothers and sisters) Cadbury, Dairy Milk always advertises with a story and a special bond and comes up with its pack of chocolate boxes. So does, every brand is eventually adopting nowadays.

    Storytelling advertising is not just limited to film; stories can be told in pictures, verbally, or in written form. Because stories can help sellers achieve cut-through in a marketplace in a way that could be: by design distracting, creating advertising that resonates with people, and sticks to it.

    Top 9 Best Storytelling Ads

    These top 10 best storytelling ads have no fewer than eight emotions that fire, an impressive feat when many ads struggle to fire on more than one.

    1. Mercedes – Bertha Benz

    Rank Brand Ad Title Length Narrative Score
    1 Mercedes-Benz Bertha Benz 1:00 10

    This ad hit on a wide spectrum of emotions with the connections relating to powerful messaging, inspiring, and heartfelt feelings. This is the top storytelling ad through which Mercedes- Benz excelled at delivering information in an entertaining manner with a motive.

    2. Travelers – Legacy

    Rank Brand Ad Title Length Narrative Score
    2 Travelers Legacy 1:00 10

    Both of the ads Legacy and Footsteps were among the best storytelling commercials. One was ranked 2nd and the other behold 10th position. The Travelers insurance ads outperformed many other insurance industries on every quantitative measure and evoked similar emotions in both of these ads. However, the “Likeability” factor laid the stronger storytelling spot in “Legacy”, which turned out to be the better performer of the two with an ace score.

    3. Charles Schwab – My Journey

    Rank Brand Ad Title Length Narrative Score
    3 Charles Schwab My Journey 1:00 10

    Charles Schwab – MY JOURNEY

    This ad also hit a wide audience. Kelly’s real-life narrative in Charles Schwab’s “My Journey” grabbed a lot of attention at significantly different levels. The story was Powerful and Inspiring with a message of Corporate Responsibility to its viewers. However, over the lack of ‘product details,’ they were at 3rd position.

    4. Hallmark’s – Mom’s Love is for Always

    Rank Brand Ad Title Length Narrative Score
    4 Hallmark Mom’s Love is for Always 0:30 9.3

    Hallmark – MOM’s LOVE IS FOR ALWAYS

    Hallmark in fourth place tapped into heart-warming emotions which surely established the relevance for the product in the mind of customers. Emphasizing the occasion of Mother’s Day, the card is a must for those who are celebrating motherly love.

    The intense emotion of heartfelt feeling scored rare in the narrative of the storytelling ad. The impressive part of this ad is, that it scored in the rare territory for an ad where there was only single emotion. Only less than 2.9% of ads score above 9 for a single emotion.

    5. Principal Financial – Dream Car

    Rank Brand Ad Title Length Narrative Score
    5 Principal Financial Dream Car 1:00 9.2

    This ad was even more successful ‘quantitively’ than Charles Schwab’s “My Journey”. This ad was basically built on the emotion “Desire” which eventually resulted in positive consideration among 55% of its viewers.

    6. University of Phoenix – Discover Your Wings

    Rank Brand Ad Title Length Narrative Score
    6 University of Phoenix Find Your Wings 1:00 8.6

    This famous ad parallels a child’s bedtime story wherein his mother is going back to his school. Its Likeable and Inspirational message has been one of the strongest performers in its category.

    7. Verizon – First Responders

    Rank Brand Ad Title Length Narrative Score
    7 Verizon First Responders 1:00 8.2

    In the ad of Verizon’s 60- second Super Bowl spot, Los Angeles Chargers’ Head Coach Anthony Lynn got an opportunity to meet and thank his personal heroes. This ad hit on a different level to its viewers with emotions of Inspiration, a Heart-warming, Powerful message with good storytelling.

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    8. Jim Beam – Raised Right

    Rank Brand Ad Title Length Narrative Score
    8 Jim Beam Raised Right 1:00 8.2

    Holding onto the eighth spot, this ad pays tribute to the brand’s heritage. The historical context along with the story narrative delivered more information than most of the liquor ads out there. In fact, Jim Beam’s ad particularly scored 30% above liquor norms.

    9. Nike – You Can’t Stop Sisters

    Rank Brand Ad Title Length Narrative Score
    9 Nike You Can’t Stop Sisters 1:00 8.2

    This ad earned above apparel norm score on attention and likeability and it’s presumed only because of a story between the heart-warming and poetic imagery. According to some observations, it was Nike’s lowest-scoring ad on Desire and on Relevance too.

    With very subtle branding there was no explicit link to the story. This shows that sometimes outstanding storytelling, alone does not make a top-notch ad.

    Here are some of the top 9 storytelling trends in ad marketing that industry experts should be aware of in the foreseeable future.

    • Data-Driven storytelling
    • Stories that are directly sourced
    • Brands becoming associated with immersive podcasts
    • Companies and Brands hiring public relations companies to create their stories
    • Sparklines provide a visual representation of data
    • Visual storytelling focuses on driving the narrative in the frontline
    • Storytelling Marketing helps customers to learn about food brands
    • Advertisers should tell stories via new “Digital Realities”
    • Marketers like to direct Influencers to tell stories their way

    Although we’ve got more technology at our levels than in early times, the power of a simple story always beholds everyone firmly. However, if you choose your ad to tell a story then ‘as long as you spin a good yarn’ with an intriguing plot, compelling characters, and plenty of emotion—will keep your audience captivated.

    Conclusion

    Storytelling marketing not only opens up a world of creativity for marketers but also enables brands to communicate key messaging in a way that needs no explaining. Here’s a top-secret: It’s all about balancing an insight with killer creativity because no story, no glory.

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    FAQs

    What is Storytelling ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”.

    Which are the best storytelling ads?

    • Mercedes – Bertha Benz
    • Travelers – Legacy
    • Charles Schwab – My Journey
    • Hallmark’s – Mom’s Love is for Always
    • Principal Financial – Dream Car
    • University of Phoenix – Find Your Wings
    • Verizon – First Responders, Jim Beam – Raised Right.

    Which is the best advertising platform?

    Social Media, Print Media, Television, Radio, Direct Mail, and Email are some of the best advertising platforms.

  • Top Types of Video Ads Marketers can use to Promote their Brand (With Examples)

    It is the day and age of marketing and advertising. Anything from a business to a job needs advertising. Everyone has to advertise to market their products and services.

    The demand for strategic advertising is increasing day by day. Advertising includes television advertising, radio advertising, direct mail, podcast, social media, etc. One of the most popular modes nowadays is video advertising. A video ad intrigues interest among the customers to know about the product and services.

    People are now keener to know about something shortly and interestingly. Thus, video advertising is here to help the owner as well as the customers, in the best possible way. So, if you are planning to promote your brand with the help of video advertisements this is a complete guide for you.

    What are Video Advertisements?
    What are the Types of Digital Video Advertisements?
    Types of Video Ads for Marketing
    Top 6 Video Ideas for Advertisements (With Examples)
    FAQs

    What are Video Advertisements?

    A video advertisement means framing the desired content in the form of a video. It is a way how a company or an organization takes the help of video content to market itself.

    In today’s digital age, video advertising plays a vital role in marketing a product. It helps to present the company’s content in an explaining and interesting manner.

    Video ads help in brand promotions. It displays how-to guides, shares customer reviews, and recommendations, or live stream events. These often appear before, during, or after a video stream on the internet. But now they have taken up the centre stage as well.

    Video ads include web series, explainer videos, unboxing videos, Behind the scene videos, and more.

    What are the Types of Digital Video Advertisements?

    Linear Video Ads:

    It is like age-old television commercials. These also appear before, during, or after the mainstreaming content.

    These ads tend to promote a brand. It can also display new offers or discounts. These ads can also include interactive options for the audience.

    Example- YouTube ads

    Non-Linear Video Ads:

    These ads often include texts and images. Unlike linear video ads, these do not disrupt the user’s content view.

    Non-Linear video ads appear along with the content. These ads should be short, clear, and crisp. These qualities ensure brand promotion without interrupting a customer’s view.

    Example- In-article videos, In-feed videos, etc.

    Types of Video Ads for Marketing

    Interactive Videos:

    These are some of the most popular types of video advertising. The best part is that it helps to increase engagement. It can include options like sign up link, app link, click to know more, etc. Interactive video ads pause the user’s content and occupy the whole screen.

    In-Page Videos:

    These videos do not need a specific video streaming platform. These are placed on the web pages. Such video ads have embedded video players that allow a video to play automatically.

    In-Text Videos:

    In-text video ads are placed within the text. It appears between any two paragraphs of an article. It auto-plays when you reach the video and pauses when you scroll further.

    Event Videos:

    Event Videos help to promote business and motivate the employees. Event videos include a company’s meetings, announcements, social events, and parties. Such videos help in business promotion by highlighting a company’s atmosphere.

    Customer Success Stories Videos:

    It promotes a business by showing its advantages from the customer’s perspective. In this video, customers speak about their successful experience with the brand.

    These type of videos builds trust among the customers. The potential customers can look at the advantages of existing customers. This encourages them to trust the brand and give it a try.

    Q&A Videos:

    Question and Answer videos play an integral role in advertising. It not only promotes a company but also helps the company to know its customers better.

    A company collects questions from customers and answers them in the video. This is a great method of marketing as it builds the customer-company relationship.

    Behind the Scene Videos:

    These videos show the scenes that are not displayed on the face of a brand. How a company works, the fun behind the making process, the inside jokes, and more.

    These videos should be interesting and fun-loving. It helps the customers to feel the company’s atmosphere through a video. Thus, a good way to advertise.

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    Top 6 Video Ideas for Advertisements (With Examples)

    Branded Short film:

    This is one of the most effective video ideas for advertising. You have to create a short story related to your brand. Then you have to include your product or service between the story.

    A story helps the audience to relate to the brand. Thus, a branded short film creates an emotional connection with the audience.

    Descriptive or Unboxing Video:

    If your product or service has many features then this video advertisement is perfect for you. You can make an explanatory video for it. In the video, you can describe how your product or service works, its specifications, and more.

    You can also make an unboxing video. This helps the customers to know about your products on a first-hand basis. Such videos help to build a sense of trust and authenticity among the customers.

    Customer Review Videos:

    Another popular video-making idea is customer review videos. You can ask your customers to send their video reviews about your brand. The customers can share their experience with the brand through videos. These videos develop trust and attract new customers.

    Comic Content Videos:

    We all know that the idea of stand-up comedy is getting more and more popular. These comedians not only make us laugh but also know how to promote a brand in between.

    You can create funny dialogues, stories, or animation and relate them to your brand. It is always a good idea to advertise your business in a fun-loving manner.

    Web Series:

    This idea is effective but also expensive. You can conceptualize a short series revolving around your brand or business. Example- For a clothing store, you can make a series called ‘Diaries of a fashionista’.

    This video advertisement idea can be difficult for conceptualization and production. But it is super quirky and unique.

    Reels, Stories, and Shorts:

    We all know that social media advertising is super lucrative. The customers are all over the social media apps. All these platforms have now introduced short-form videos. These are Instagram reels, Facebook stories, YouTube shorts.

    So, if you want to advertise your brand and attract new customers, this idea is a must. On one hand, you can create these videos yourself. On another, you can pay influencers to make videos for your brand. This is very profitable as you can leverage their audience as well.

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    Conclusion

    Advertising is the most important part of any business or brand. People cannot find time to read and research about brands. They prefer videos over other mediums.

    Videos are more understandable and interesting. This helps the customers to know about a business or brand in a fun and easy way. So, every business should invest in video making for advertisements. Also, it is always better to keep the videos short, crisp, understanding to keep the interest alive.

    FAQs

    What kind of videos are used for marketing purposes?

    An explainer video, product demonstration video, company culture video, behind-the-scenes video and customer testimonial video are some of the videos used for marketing purposes.

    How to Make an Effective Video Ad?

    Your first few seconds are important, make them count, Highlight what makes your brand stand out, and Use a call to action are some of the ideas you can use to make an effective video ad.

    What are the types of advertising?

    Display Advertising, Video Advertising, Mobile Advertising, and Native Advertising are some of the types of advertising.