The Bombay High Court last week upheld the State Bank of India’s (SBI) decision to label the accounts of Reliance Communications (RCom) as “fraud” and submit Anil Ambani’s name to the Reserve Bank of India (RBI).
On October 3, a panel of Justices Revati Mohite Dere and Neela Gokhale decided that a personal hearing was not required and that the SBI had given him enough time to present his case in accordance with the RBI’s and the Supreme Court’s directives. Ambani asserted that the bank had not given him a chance to present his arguments in a face-to-face hearing.
Why Reliance’s Anil Ambani is Facing the Heat?
The court held that once RCom – where Ambani was a director and promoter – was identified as “fraud”, his name could be disclosed to the RBI since he was “in control” of the firm during the relevant period. Due to his affiliation with RCom, which defaulted on loans and credit facilities totalling more than INR 1,500 crore that were approved between 2012 and 2016, the court’s ruling will essentially prohibit Ambani from raising money or pursuing credit facilities.
The RBI Master Directions on Frauds list this restriction on credit and funding as one of the “penal measures”. These regulations prohibit anyone who is deemed to be a fraudster and those “associated” with them from obtaining credit from banks and non-banking financial companies (NBFCs), which are governed by the RBI.
This restriction is in effect for five years after the date of the settlement of dues or the full repayment of the fraudulent sum. Ambani filed a plea in court contesting a June ruling by the SBI’s Fraud Identification Committee (FIC). In 2020, the SBI initially deemed RCom accounts to be “fraud” in accordance with the RBI’s 2016 Master Directions.
Following a Supreme Court decision in 2023 that required borrowers to have a previous hearing, this injunction was revoked. After that, the bank sent Ambani a new show-cause letter and provided him an opportunity to reply. In June, it declared that RCom’s account was fraudulent and that the RBI would be notified of his identity.
On What Basis HC Termed RCom Fraud?
Based on the financial system’s handling of “fraud”, which is regulated by the RBI’s Master Directions and altered by the Supreme Court’s historic State Bank of India & Ors. v. Rajesh Agarwal & Ors. ruling in 2023, the HC ruling was made. How banks identify, categorise, and report fraud is outlined in the RBI’s 2016 Master Directions on fraud classification and reporting by commercial banks and selected financial institutions.
In 2017, the SBI designated Reliance Communications’ account as a non-performing asset (NPA) due to the company’s failure to fulfil its commitments under the loan restructuring. As instructed by the RBI, SBI’s FIC deemed RCom’s account to be “fraud” in November 2020. In a subsequent case, the directives were contested on the grounds that they did not necessitate a hearing before labelling an account as fraudulent.
Following a historic Supreme Court ruling in the Rajesh Agarwal case, which established that borrowers must be given a chance to be heard before such categorisation, SBI retracted its classification of RCom’s account as fraudulent.
Quick Shots
•Court backs State Bank of India’s move to report
Anil Ambani to RBI over RCom fraud.
•Ambani barred from raising funds or obtaining
credit from banks/NBFCs for five years post-repayment.
•Ruling follows RBI’s 2016 Master Directions on
fraud and the 2023 Supreme Court Rajesh Agarwal judgment requiring borrower
hearings.
•SBI had issued show-cause letters and allowed Ambani
to reply before reaffirming fraud classification.
In an effort to increase bank loan availability for both individuals and businesses, the Reserve Bank of India (RBI) recently announced a number of significant measures. In addition to loosening limitations on lending against shares and debt securities, the central bank has chosen to permit banks to finance acquisitions by Indian corporations.
Following the Monetary Policy Committee (MPC) meeting, Governor Sanjay Malhotra declared that the RBI would establish an enabling framework to assist banks in lending money for acquisitions.
Commenting on the development, Kresha Gupta, Director & Fund Manager, Steptrade Capital stated, “Raising the IPO financing limit per individual investor from INR 10 lakh to INR 25 lakh: – Indian primary market is buzzing, with almost one new issue opening every day. For investors, the calculation is simple: the interest on loans looks small compared to the returns IPOs are delivering. The higher limit enables retail and HNI participants to bid for larger allocations and actively participate in multiple IPOs, rather than being constrained by capital.”
Adding further, he stated, “Enhancing the loan limit against shares from INR 20 lakh to INR 1 crore and removing the ceiling on lending against listed debt securities:- Earlier, even investors with large stock portfolios could borrow only up to INR 20 lakh from banks. With the new limit raised to INR 1 crore, they can now access far greater liquidity by pledging their shares. In addition, by removing the ceiling on loans against listed debt securities such as bonds and debentures traded on exchanges, investors can borrow money on the debt securities also.”
RBI Gave a Nod to SBI’s Proposal
The action was taken in response to a request for such financing from the State Bank of India. Malhotra added that the regulatory cap on lending against listed debt securities has been lifted by the central bank. The loan ceiling against shares was raised from INR 20 lakh to INR 1 crore per person at the same time. The cap on IPO financing has been increased from INR 10 lakh to INR 25 lakh per individual.
High net worth individuals (HNIs) will benefit most from this move, which takes effect on October 1, 2024, as it will enable them to apply for higher amounts in public offerings.
Spree of New Initiatives Initiated by RBI
Additionally, the RBI has chosen to lower the cost of loans for infrastructure projects. It will lower the risk weights associated with loans to reputable infrastructure projects from non-banking financial organisations (NBFCs). A 2016 rule that prohibited lending to big borrowers with bank exposure over INR 10,000 crore has also been revoked by the regulator.
It is anticipated that this will increase the system’s total credit availability. Regarding regulatory timetables, Malhotra stated that banks will have ample time to adapt, as the Basel 3 capital structure and the expected credit loss (ECL) framework will take effect in 2027.
According to experts, the RBI’s actions are intended to promote corporate acquisitions, increase bank lending, increase IPO participation, and facilitate the availability of capital for infrastructure and company expansion.
Quick Shots
•RBI has raised the IPO loan limit from INR 10 lakh
to INR 25 lakh per individual, effective October 1, 2024, boosting
participation, especially from HNIs.
•The cap on loans against shares increased from INR
20 lakh to INR 1 crore per person.
•RBI has removed the regulatory cap on lending
against listed debt securities.
•Banks are now allowed to finance corporate
acquisitions, following a proposal from State Bank of India (SBI).
•Risk weights on loans to high-quality infrastructure
projects via NBFCs will be reduced to lower borrowing costs.
In a regulatory filing, Bank of India, following State Bank of India, designated Reliance Communications’ loan account as fraudulent and named its former director, Anil Ambani, on the basis of alleged fund diversion in 2016.
Ambani retaliated against the Bank of India, claiming that its actions were biased and against due process. He is being unfairly singled out, Ambani claimed.
According to a representative for Ambani, “It is astounding that certain lenders have now decided to start proceedings in a staggered and selective manner after an excessive lapse of more than 10 years.”
The INR 700-Crore Loan and Alleged Fund Diversion
In August 2016, Reliance Communications received an INR 700-crore loan from Bank of India to cover its capital and operating expenses as well as the repayment of its outstanding debts.
According to the bank’s letter that RCom revealed in the stock exchange filing, half of the sanctioned cash released in October 2016 was invested in a fixed deposit, which was prohibited by the sanction letter. On August 22, RCom reported that it had received a letter from Bank of India dated August 8 announcing the bank’s decision to label the loan accounts of the firm, its promoter and former director Anil Dhirajlal Ambani, and its former director Manjari Ashok Kacker as fraudulent.
In June of this year, State Bank of India (SBI) had previously taken the same action, claiming that bank funds had been embezzled through transactions that went beyond the terms of the loans.
Anil Ambani’s Response to Fraud Allegations
According to a statement from Ambani’s spokeswoman, the Bank of India had sent show-cause notifications to 13 of RCom’s directors and senior management but had subsequently withdrawn the letters against everyone else. Without adhering to natural justice principles, it selectively continued the proceedings against Ambani.
The statement emphasised that Ambani had no involvement in the day-to-day operations or decision-making of RCom and had only been a non-executive director on the board until his resignation in 2019. The business further claimed that the bank denied him a personal hearing prior to making its decision and neglected to provide the required paperwork.
Legal and Regulatory Context
“These actions are against established law and judicial precedents, as well as the RBI regulations issued in July 2024,” the representative stated. A committee of creditors headed by the State Bank of India and monitored by a resolution specialist is still in charge of RCom’s insolvency procedures. The Supreme Court and the National Company Law Tribunal are also considering the case. The letter further stated, “Ambani will pursue legal remedies and categorically denies all allegations and charges.”
Quick
Shots
•Bank of India (BoI) labels Reliance
Communications (RCom) loan account as fraudulent.
•Names Anil Ambani (former director
& promoter) and Manjari Ashok Kacker (ex-director).
•In 2016, RCom took an INR 700 Cr loan
from BoI.
•Half of funds allegedly placed in
fixed deposits, violating sanction terms.
Over the years celebrity endorsements have become an essential part of marketing for all the big companies in India. Celebrity endorsements are a form of an advertising campaign or a marketing strategy that uses the celebrities’ fame or social status to promote their products, brand, and services and bring them to their target audience.
One of the most popular celebrity endorsers is Mahendra Singh Dhoni, who is also known as the Captain Cool and the second-highest-grossing Indian Sportsman. MS Dhoni is a former Indian international cricketer who was the captain of the Indian national team in limited-overs formats from 2007 to 2017 and in test cricket from 2008 to 2014. Under his guidance as a captain, India went on to win the 2007 ICC World Twenty20, the 2010 and 2016 Asia Cups, the 2011 ICC Cricket World Cup, and the 2013 ICC Champions Trophy. The right-handed middle-order batsman and wicketkeeper has won many awards and accords such as the ICC ODI player of the year award, Rajiv Gandhi Khel Ratna, Padma Shri, and Padma Bhushan.
MS Dhoni was also the second Indian cricketer to be conferred the honorary rank of Lieutenant Colonel from the Indian Territorial Army. Under his captaincy, the Chennai Super Kings won in 2010, 2011, and 2018 in the Indian Premier League. He is considered to be one of the greatest wicket-keeper batsmen and captains in the history of cricket.
Due to his achievements in cricket MS Dhoni was listed in Times’s 100 Most Influential People in the World in 2011 and ranked 23rd in the Forbes 2015 list of highest-paid athletes in the world. In 2016, a biopic film was made based on his life, cricket career and the team win at the 2011 Cricket World Cup known as M.S Dhoni: The Untold Story.
Some of the popular MS Dhoni’s brand endorsements would include his contributions to Cars24, Indian Terrain, the State of Jharkhand, RedBus, Pepsico, Colgate, Panerai, LivFast, Indigo Paints, GoDaddy, Bharat Matrimony, Mastercard India, Sumadhura, Snickers India, and more.
Here’s diving into some of the most iconic MS Dhoni brand endorsements:
Let’s look at a list of brands endorsed by MS Dhoni:
LifeWear India
LifeWear India- MS Dhoni Brand Endorsement
Dhoni has always been a face for fitness, endurance, and overall well-being. Recognizing his passion for an active lifestyle, LifeWear India, a leading orthopedic and sports support brand, brought him on board as their brand ambassador.
With years of rigorous training and match experience, Dhoni understands the importance of maintaining peak physical health. In his association with LifeWear India, he aims to help millions take better care of their joints, muscles, and overall body strength.
Whether you are an athlete, fitness enthusiast, or regular user, you will find the brand offers a wide range of orthopedic and sports support products that can help with recovery, pain relief, and enhanced mobility.
This endorsement hopes to motivate people to prioritize their health, embrace an active lifestyle, and incorporate fitness into their daily lives.
Lay’s
Lay’s – MS Dhoni Brand Endorsement
MS Dhoni teamed up with Lay’s, one of the world’s most popular snack brands, to add an extra crunch to the cricketing excitement. The campaign featured Dhoni in a fun and engaging avatar, celebrating the joy of snacking while enjoying thrilling cricket moments. His association with Lay’s resonated strongly with fans, as it tapped into the nostalgia of watching matches with friends and family over a pack of chips.
With Dhoni’s effortless charm and deep connection with cricket lovers, Lay’s successfully reinforced its position as the go-to snack for every cricket-watching experience. The campaign blended humor, passion, and Dhoni’s legendary status to make game-time even more enjoyable for fans across India.
Garena Free Fire India
Garena Free Fire – MS Dhoni Brand Endorsement
Dhoni’s growing influence in the gaming world reached new heights with Garena Free Fire India, a popular battle royale game. Not only did he become the official brand ambassador, but he was also introduced as a playable in-game character, a first for any Indian cricketer.
For millions of fans, this was a groundbreaking moment. Players could now embody their favorite cricketer in virtual battlefields, adding a unique level of engagement to the game. His in-game character, named “Thala,” paid homage to his legendary status in Indian cricket.
This endorsement cemented Dhoni’s status in the gaming community, appealing to younger audiences and esports enthusiasts across the country.
Asian Footwear
Asian Footwear – MS Dhoni Brand Endorsement
Dhoni’s impeccable style and personality have always set him apart, making him a natural fit for Asian Footwear, a well-known Indian brand specializing in stylish and durable shoes.
Through this collaboration, he promoted the brand’s high-quality sports shoes, casual wear, and athleisure footwear, catering to the needs of modern consumers. His association not only reinforced Asian Footwear’s credibility but also positioned it as a leading player in the competitive footwear market.
As someone who values comfort and durability, Dhoni’s endorsement ensured that Asian Footwear gained recognition among fitness enthusiasts, young professionals, and sports lovers alike.
Swaraj Tractors
Swaraj Tractors – MS Dhoni Brand Endorsement
A passionate advocate for Indian agriculture, Dhoni took his love for farming to the next level by partnering with Swaraj Tractors, a leading manufacturer of agricultural machinery.
As the brand ambassador, he promoted modern mechanized farming solutions, emphasizing how innovation can enhance productivity for Indian farmers. Given his own experience with organic farming, Dhoni’s association with Swaraj Tractors felt genuine and inspiring to rural communities.
His campaign focused on educating farmers about efficient techniques, modern tractors, and sustainable farming methods, reinforcing his commitment to India’s agricultural progress.
Skipper Pipes
Skipper Pipes – MS Dhoni Brand Endorsement
During the IPL 2023 season, Dhoni partnered with Skipper Limited, a company specializing in polymer pipes and fittings. Sharing the screen with fellow cricket legend Chris Gayle, he featured in a high-energy advertisement campaign promoting the brand’s strong and reliable piping solutions.
Skipper Pipes, known for their quality and innovation in infrastructure, benefitted immensely from Dhoni’s credibility. His endorsement helped the brand connect with a wider audience in the construction, real estate, and industrial sectors.
JioCinema
JioCinema – MS Dhoni Brand Endorsement
As the Indian audience shifted toward digital platforms for sports viewing, JioCinema roped in Dhoni as a brand ambassador for their IPL 2023 streaming campaign.
Through engaging commercials and promotional content, Dhoni played a vital role in attracting users to the platform. His endorsement helped JioCinema establish itself as the go-to digital streaming destination for live cricket matches.
With millions of IPL fans watching games online, Dhoni’s presence made a significant impact in driving viewership and brand loyalty for JioCinema.
Cure and Beyond
Cure and Beyond – MS Dhoni Brand Endorsement
MS Dhoni, known for his resilience, leadership, and ability to inspire millions, has joined hands with Emcure Pharmaceuticals to champion the “Cure and Beyond” initiative. This collaboration goes beyond mere brand endorsement—it represents a shared commitment to healthcare, innovation, and making a lasting impact on people’s lives.
Together, they symbolize strength, trust, and a relentless pursuit of excellence. With Dhoni’s credibility and Emcure’s expertise in healthcare solutions, “Cure and Beyond” aims to raise awareness, promote better healthcare access, and empower individuals to take charge of their well-being.
WinZO
WinZO – MS Dhoni Brand Endorsement
Dhoni’s influence in the gaming world expanded further when he became the face of WinZO, a social skill-gaming platform.
His role in WinZO’s marketing campaigns promoted exciting online competitions, fantasy sports, and skill-based games, attracting young gamers to the platform.
As an individual known for his strategic thinking and tactical approach in cricket, Dhoni’s endorsement encouraged gamers to test their skills and enjoy competitive gaming in a safe and engaging environment.
State Bank of India (SBI)
State Bank of India (SBI) – MS Dhoni Brand Endorsement
In October 2023, MS Dhoni was officially announced as the brand ambassador of the State Bank of India (SBI)—one of the country’s most trusted financial institutions. This partnership is a natural fit, as both Dhoni and SBI symbolize dependability, integrity, and unwavering commitment.
Through this collaboration, Dhoni was featured in a series of advertisements that emphasized the bank’s customer-centric approach, digital banking solutions, and legacy of trust. His association with SBI was also strategically timed with the ICC Men’s Cricket World Cup 2023, further strengthening the brand’s visibility and recall.
Association of Mutual Funds in India (AMFI)
Association of Mutual Funds in India (AMFI) – MS Dhoni Brand Endorsement
In a bid to make Indians more financially aware and encourage investment habits, Dhoni joined hands with the Association of Mutual Funds in India (AMFI). As the face of their “Mutual Funds Sahi Hai” campaign, Dhoni lent his credibility to promote the importance of long-term financial planning.
His involvement was instrumental in building trust among middle-class investors and first-time mutual fund buyers, as he represented qualities of patience, strategy, and smart decision-making—values that align with the essence of investing.
Emotorad
Emotorad – MS Dhoni Brand Endorsement
In a fun and quirky collaboration, Dhoni teamed up with Emotorad, a brand that manufactures electric bicycles (e-bikes). The brand’s campaign featured Dhoni riding the T-Rex Air e-cycle while humorously singing the nostalgic Bollywood song “Bole Jo Koyal”.
This partnership not only showcased Dhoni’s lighter and more playful side but also aligned with the growing movement towards eco-friendly transportation in India. His endorsement brought a significant boost in awareness for e-bikes, encouraging fitness enthusiasts and daily commuters to choose greener and more sustainable travel options.
Citroën India
Citroën India – MS Dhoni Brand Endorsement
In 2024, Dhoni joined hands with Citroën India, a French automobile manufacturer, as their brand ambassador. His association with Citroën aims to enhance the brand’s visibility and trust factors among Indian consumers.
Given Dhoni’s passion for automobiles and his extensive car and bike collection, this collaboration feels like a natural fit. The campaign featuring him focuses on Citroën’s innovative designs, comfort, and high-performance vehicles, appealing to young and mature audiences.
Gulf Oil
Gulf Oil – MS Dhoni Brand Endorsement
Dhoni has been the long-term face of Gulf Oil, and in 2024, the partnership continued to evolve. The campaign showcases Gulf Oil’s high-performance lubricants for automobiles, reinforcing their commitment to engine efficiency and durability. Given Dhoni’s reputation for consistency, reliability, and peak performance, this endorsement further strengthens the brand’s credibility in the automotive sector.
Orient Electric
Orient Electric – MS Dhoni Brand Endorsement
Dhoni’s association with Orient Electric aimed to promote smart, energy-efficient home appliances, including fans, lighting, and air-cooling solutions. His reputation for making cool-headed, calculated decisions aligns with Orient Electric’s promise of innovation and reliability. The campaign appeals to homeowners and businesses looking for high-quality electrical solutions.
Eurogrip Tyres
Eurogrip Tyres – MS Dhoni Brand Endorsement
Dhoni extended his endorsement portfolio in the automobile industry by joining hands with Eurogrip Tyres, a leading brand in two-wheeler tyres. The campaign focuses on safety, control, and performance, mirroring Dhoni’s disciplined and calculated approach on the cricket field. With India being a major market for motorcycles and scooters, Dhoni’s endorsement adds credibility and trust to the brand.
Election Commission of Jharkhand
Election Commission of Jharkhand – MS Dhoni Brand Endorsement
Beyond commercial endorsements, Dhoni took on a social role by collaborating with the Election Commission of Jharkhand to encourage voter participation in the state elections.
Given his deep roots in Jharkhand, where he hails from, this partnership aims to increase voter awareness and turnout. His credibility and mass appeal make him an effective advocate for democratic participation, reinforcing the importance of voting among citizens.
Zed Black Agarbatti
Zed Black Agarbatti – MS Dhoni Brand Endorsement
MS Dhoni joined hands with Zed Black Agarbatti, one of India’s leading incense stick brands, as their brand ambassador. This partnership goes beyond mere product promotion—it reflects Dhoni’s deep connection with discipline, focus, and inner peace, qualities he is known for both on and off the field.
As part of the campaign, Dhoni promotes the message “Prarthna Hogi Sweekar” (Every Prayer Will Be Heard), reinforcing the power of prayers, positivity, and spiritual well-being. His association with Zed Black Agarbatti aligns with the brand’s commitment to spreading calmness and devotion in every household.
Kopiko
Kopiko – MS Dhoni Brand Endorsement
In a delightful partnership, MS Dhoni joined forces with Kopiko, a globally recognized brand known for its coffee-flavored candies and beverages. This collaboration highlights the shared values of energy, endurance, and refreshment—traits that define both Kopiko’s products and Dhoni’s legendary cricketing career.
As a player who has consistently displayed unwavering focus and stamina, Dhoni’s association with Kopiko aims to inspire consumers to stay energized and refreshed throughout their day.
Whether it’s an intense cricket match or a long workday, Kopiko’s coffee-infused treats provide the perfect boost of alertness and motivation—just like Dhoni’s presence on the field does for his fans.
Tagda Raho
Tagda Raho – MS Dhoni Brand Endorsement
MS Dhoni’s collaboration with Tagda Raho, a fitness brand promoting traditional Indian fitness training, is a perfect blend of heritage and modern athleticism. Known for his exceptional fitness and discipline throughout his cricketing career, Dhoni embodies the essence of endurance, strength, and agility—values that Tagda Raho stands for.
This partnership highlights age-old Indian fitness practices, such as akharas, wrestling workouts, yoga, and functional training, which have been followed by generations of Indian warriors and athletes.
Maxivision Super Specialty Eye Hospital
Maxivision Super Specialty Eye Hospital – MS Dhoni Brand Endorsement
In 2024, MS Dhoni partnered with Maxivision Super Specialty Eye Hospital, a leading healthcare chain specializing in advanced eye treatments. As a sports legend known for his sharp vision and quick reflexes, Dhoni’s association with Maxivision reinforces the importance of eye health for overall well-being. The campaign focuses on spreading awareness about regular eye check-ups, early diagnosis of vision problems, and the latest advancements in eye care.
With his influence, Maxivision aims to encourage people to prioritize their eye health, ensuring they have clear vision for a brighter future—whether on the field, at work, or in everyday life.
JioMart
JioMart – MS Dhoni Brand Endorsement
In his continuous journey of endorsing brands that impact everyday lives, MS Dhoni partnered with JioMart, Reliance’s e-commerce platform, to promote seamless and affordable online grocery shopping. His association with JioMart aligns with the brand’s mission of providing high-quality products at competitive prices, making daily essentials accessible to millions of Indians.
Through engaging ad campaigns, Dhoni emphasizes JioMart’s convenience, vast product range, and doorstep delivery services. His trusted persona makes him the perfect ambassador to reinforce JioMart’s commitment to affordability and efficiency, encouraging Indian households to embrace the ease of digital shopping.
Rigi
Rigi – MS Dhoni Brand Endorsement
In 2023, MS Dhoni partnered with Rigi, a content monetization platform designed to help influencers and creators maximize their earnings. As the brand ambassador, Dhoni supports Rigi’s vision of enabling digital content creators, educators, and influencers to build sustainable income streams through memberships, courses, and exclusive communities.
Given Dhoni’s disciplined approach and ability to inspire millions, his association with Rigi adds credibility to the platform. The collaboration aims to encourage budding creators to leverage digital tools for growth, much like how Dhoni himself adapted and evolved throughout his cricketing career. This partnership highlights the increasing importance of content monetization in India’s digital landscape.
Kinley
Kinley – MS Dhoni Brand Endorsement
MS Dhoni’s association with Kinley, Coca-Cola’s packaged drinking water brand, reinforces the importance of staying hydrated with safe and pure water. Known for his disciplined fitness regime and active lifestyle, Dhoni’s endorsement aligns perfectly with Kinley’s promise of trust and purity.
His presence in the campaign highlights the significance of clean drinking water for maintaining good health, especially for athletes and fitness enthusiasts. With his credibility and strong influence across all age groups, Dhoni’s collaboration with Kinley enhances the brand’s connection with consumers looking for reliable hydration solutions.
MYK LATICRETE
MYK LATICRETE – MS Dhoni Brand Endorsement
In November 2022, MYK LATICRETE, a leader in the tile and stone installation industry, announced MS Dhoni as its national brand ambassador. This collaboration aims to educate both influencers and consumers about innovative tile and stone installation solutions, emphasizing the importance of using superior quality and durable products.
Building on this partnership, in December 2023, MYK LATICRETE launched a campaign featuring MS Dhoni to deepen consumer engagement in the tile installation process. The campaign addresses a common oversight where consumers focus on tile selection but often neglect crucial installation steps, such as choosing appropriate tile adhesives and grouts. By highlighting these aspects, the campaign aims to ensure the longevity, stability, and aesthetics of tiled surfaces.
Navi
Navi – MS Dhoni Brand Endorsement
MS Dhoni, known for his sharp decision-making and reliability, partnered with Navi, a leading fintech company, to promote hassle-free financial solutions. Navi offers instant personal loans, affordable mutual funds, and easy-to-use financial products, making wealth management accessible to a broader audience.
Through this collaboration, Dhoni’s image as a calm, strategic leader aligns with Navi’s vision of simplifying finance with seamless digital experiences.
Fire-Boltt
Fire-Boltt – MS Dhoni Brand Endorsement
MS Dhoni joined hands with Fire-Boltt, one of India’s leading affordable smartwatch brands, to promote fitness and smart living. As someone who has always emphasized the importance of health, discipline, and peak performance, Dhoni’s collaboration with Fire-Boltt perfectly aligns with the brand’s mission of making smartwatches accessible to everyone.
Through this partnership, Dhoni endorses Fire-Boltt’s feature-packed wearables, encouraging users to track their health, monitor fitness goals, and stay active. The campaign highlights how smartwatches are not just for tech enthusiasts but also for athletes and everyday fitness-conscious individuals.
Turtlemint
Turtlemint – MS Dhoni Brand Endorsement
MS Dhoni partnered with Turtlemint, a leading insurance marketplace, to promote awareness about the importance of choosing the right insurance. Known for his strategic thinking on the cricket field, Dhoni’s collaboration with Turtlemint emphasizes the need for well-informed financial decisions, just like a well-planned cricket strategy.
The platform enables users to compare and buy insurance policies with ease, ensuring they make the best choices for their financial security. His association with Turtlemint adds trust and credibility, encouraging more people to take charge of their insurance needs with confidence.
G Square Housing
G Square Housing – MS Dhoni Brand Endorsement
In February 2022, G Square Housing, South India’s largest land aggregator and plot promoter, announced MS Dhoni as their brand ambassador. This collaboration aligns with G Square’s growth strategy in Chennai, Coimbatore, and Bengaluru, and their plans for pan-India expansion.
Dhoni expressed his delight in associating with a trusted Chennai-based plot promoter, highlighting his affection for the city and its people. The partnership aims to strengthen G Square’s brand presence and reach across multiple geographies.
Reebok
Reebok – MS Dhoni Brand Endorsement
MS Dhoni teamed up with Reebok India, marking a significant collaboration between the global sportswear giant and one of India’s most celebrated athletes. Known for his disciplined fitness regime and unwavering commitment to peak performance, Dhoni perfectly embodies Reebok’s philosophy of pushing boundaries and embracing an active lifestyle.
This partnership highlights Reebok’s focus on high-performance sports gear, fitness apparel, and footwear tailored for athletes and fitness enthusiasts alike.
ITC
ITC – MS Dhoni Brand Endorsement
In 2022, MS Dhoni collaborated with ITC’s Sunfeast YiPPee! noodles, featuring in a television commercial that highlighted the brand’s unique non-sticky noodles. The advertisement showcased Dhoni enjoying a bowl of YiPPee! noodles with children, emphasizing the product’s appeal among all age groups.
This partnership underscored Dhoni’s enduring popularity and his ability to connect with consumers, reinforcing Sunfeast YiPPee!’s position in the instant noodles market.
Neuberg Diagnostics
Neuberg Diagnostics – MS Dhoni Brand Endorsement
In his continued effort to support health and wellness, MS Dhoni partnered with Neuberg Diagnostics, a leading diagnostic lab known for providing high-quality medical testing services. As the brand ambassador, Dhoni features in promotional videos and images, reinforcing the lab’s credibility and commitment to accurate, reliable diagnostics.
Given his reputation for discipline, trustworthiness, and precision—both on and off the field—his association reassures patients about the lab’s expertise. This collaboration aims to encourage people to prioritize regular health checkups, making advanced diagnostics more approachable for the masses.
Unacademy
Unacademy – MS Dhoni Brand Endorsement
MS Dhoni partnered with Unacademy, one of India’s leading EdTech platforms, to inspire students and lifelong learners. Through promotional videos and campaigns, Dhoni’s journey from a small-town cricketer to one of the world’s most successful captains serves as a powerful motivational story.
His disciplined, self-made image resonates deeply with students striving to overcome challenges and achieve their dreams.
The collaboration focuses on qualities like perseverance, strategic thinking, and continuous learning—values that are crucial for both sports and academics. By associating with Unacademy, Dhoni encourages learners to stay committed, work hard, and believe in themselves, making education more engaging and aspirational.
HomeLane
HomeLane – MS Dhoni Brand Endorsement
MS Dhoni partnered with HomeLane, a leading home interior brand, bringing his trusted image to the world of personalized home solutions. As a cricketer known for precision and planning, his association with HomeLane emphasizes the brand’s commitment to customized, hassle-free, and time-bound home interiors.
This collaboration aims to connect with homeowners who seek stylish yet functional living spaces, ensuring quality craftsmanship and seamless execution—just like Dhoni’s game strategy on the field. His endorsement reinforces the idea that designing one’s dream home should be as smooth and efficient as Dhoni’s leadership on the pitch.
Oreo
Oreo – MS Dhoni Brand Endorsement
In 2022, Oreo, the globally loved cookie brand, partnered with MS Dhoni for a special campaign that aimed to bring a fun and nostalgic twist to its branding. Dhoni’s involvement added a touch of nostalgia and excitement, making it one of the most talked-about marketing campaigns in the snacking category.
The collaboration successfully blended cricket fever with Oreo’s playful brand messaging, creating a buzz among both cricket fans and Oreo lovers.
Kauvery Group of Hospitals
Kauvery Group of Hospitals – MS Dhoni Brand Endorsement
In his ongoing commitment to social impact, MS Dhoni partnered with Kauvery Group of Hospitals, a leading healthcare provider in India. This collaboration focuses on promoting advanced medical services, preventive healthcare, and the importance of timely medical intervention.
Given Dhoni’s reputation for discipline, fitness, and a healthy lifestyle, his association with Kauvery Group encourages people to prioritize their well-being.
The campaign highlights the hospital’s state-of-the-art facilities, patient-centric approach, and expertise in specialized medical treatments.
Through his endorsement, Dhoni aims to spread awareness about quality healthcare, urging individuals to take proactive steps in managing their health. His trusted presence makes this initiative more impactful, reaching a wide audience across India.
SRMB Steel
SRMB Steel – MS Dhoni Brand Endorsement
MS Dhoni, known for his resilience and strong leadership, became the brand ambassador for SRMB Steel, a leading manufacturer of TMT bars and steel products. Just like Dhoni’s rock-solid presence on the cricket field, SRMB Steel represents durability, strength, and reliability in the construction industry.
Cleartrip
Cleartrip – MS Dhoni Brand Endorsement
Dhoni’s collaboration with Cleartrip, one of India’s leading online travel booking platforms, aligns perfectly with his image as a planner and strategist. The campaign highlights how Cleartrip makes travel seamless, efficient, and hassle-free—qualities that resonate with Dhoni’s approach to leadership. This association reinforces the brand’s commitment to providing smooth and easy travel experiences for Indian customers.
Cars24
Cars24 – MS Dhoni Brand Endorsement
Cars24 is a Gurgoan-headquartered, online platform for buying and selling used cars in India. The company is known to have revolutionized the way pre-owned cars are sold in the country. It currently sells more than 150,000 cars annually. The company was founded by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal in 2015.
The company recently announced that it going to get into a franchise model in order to scale up its presence in 300 plus tier two, three, and four markets in 2021. The company made a strategic partnership with MS Dhoni, where the cricketer will own equity in CARS24 and will act as the company’s brand ambassador to elevate and strengthen the brand as it continues to expand across markets.
In an Interview Vikram Chopra, the Co-founder of and CEO of CARS24 said that, “Dhoni is a role model to most Indians because of his ability to constantly evolve, innovate and find solution to every problems thrown at him over the years making him one of the most celebrated captain in the Indian history. These are the same values that CARS24 live by, which is why this partnership is perfect.”
redBus
redBus – MS Dhoni Brand Endorsement
redBus is an Indian online platform that provides ticket booking facilities for buses through its website, iOS, and Android mobile apps. The company is headquartered in Bengaluru and is known to have a network of over 2,500 bus operators in countries like India, Singapore, Malaysia, Peru, Indonesia, and Colombia.
The company was acquired by Ibibo Group and claims to have registered more than 180 million trips with a customer base of over 20 million so far. The company made MS Dhoni its brand ambassador in 2019 after the cricketer’s strong performance as a player and a captain in the 2019 IPL. The IPL or the Indian Premier League is not only a fantastic cricketing event, the IPL also has a huge effect on the Indian economy. People around the world make an unbelievable amount of money via IPL.
The company is looking towards reaching a larger customer base with Dhoni as its brand ambassador. In the ad, the cricketer appears as a hockey player avatar for his first cameo for the brand. The company with the help of Dhoni also reached its audience across the country through social media platforms.
Colgate
Colgate – MS Dhoni Brand Endorsement
Colgate Palmolive Limited is an American company that is a leader in India for scientifically proven oral care products. The company is known for its products like toothbrushes, dental floss, tooth powder, mouthwash, and other specialized range of dental therapies. Colgate Palmolive India Ltd was originally incorporated in 1937.
In March 2019, Colgate went on to publish a couple of television commercials that featured not only MS Dhoni but also his wife Sakshi Dhoni. The campaigns are based on keeping our teeth strong from within with the tagline “Andar Se Strong.”
Boost
Boost – MS Dhoni Brand Endorsement
Boost is one of the leading malt-based or cereal-based beverages that was originally launched in 1975. The brand is known to be clinically proven and it increases stamina by three times more.
The drink is available in chocolate flavor and continues to be a leader in the health food drinks market. The ‘Ready to Sip’ pack of Boost is also available for on-the-go consumption. Boost has over 17 essential vitamins and minerals that help in increasing stamina and energy.
The company has a history of having iconic Indian Cricketers to be its brand ambassadors such as Kapil Dev, Sachin Tendulkar, Virender Sehwag, to Mahendra Singh Dhoni, and Virat Kohli, Rishabh Pant, and Shreyas Iyer in the recent times. It is due to the Boost commercials done by these esteemed sportsmen with the tagline of ‘Boost is the secret of my energy, the brand has become a household name.
GoDaddy
GoDaddy- MS Dhoni Brand Endorsement
GoDaddy Inc is an American company that is one of the most trusted domain registrar and web hosting companies that is headquartered in Scottsdale, Arizona. GoDaddy has more than 20 million customers and more than 7,000 employees worldwide. The company is known for its advertising on TV, in newspapers, and for the fact that it empowers people with creative ideas to succeed online.
MS Dhoni is its current brand ambassador, with his help the company launched a successful ad campaign in order to get deeper into smaller markets where there is a rapid digital acceleration. In the commercial Dhoni is seen in the role of a business advisor, who is encouraging small business owners and entrepreneurs to get a domain name in order to complete their online business setup.
Dream11
Dream11 – MS Dhoni Brand Endorsement
Dream11 is an online platform for Indian fantasy sports, the company allows its users to play fantasy cricket, hockey, football, kabaddi, and basketball. Dream11 became a unicorn Indian company in April 2019.
The company made MS Dhoni its brand ambassador, who so far has appeared in many multichannel marketing campaigns and brand engagement activities. The company aims to grow and strengthen its leadership position in the online sports gaming market.
Speaking about MS Dhoni’s association with Dream11 in an interview, the cricketer said that he is delighted to be associated with the company that gives millions of sports fans an opportunity to be the decision-maker, create their own team, and experience the game first-hand. Dream11’s platform perfectly portrays the importance of choosing the right players and building a team as per the playing conditions.
Bharat Matrimony
Bharat Matrimony – MS Dhoni Brand Endorsement
Bharat Matrimony is a popular and leading online matrimony service in India, which is also a part of Matrimony.com. Bharat Matrimony was founded by Murugavel Janakira, who also met his wife through his own matrimony site.
BharatMatrimony has more than 130 offices in the country and international offices in countries like Dubai, Sri Lanka, the United States, and Malaysia in order to cater to its customer needs beyond India. The iconic cricketer MS Dhoni was made the brand ambassador of BharatMatrimony in 2018.
In an Interview, Murugavel Janakiraman, the CEO of Matrimony.com said that they were proud to be associated with an iconic cricketer. He also added that it is a good fit because Dhoni is an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires people through his happy marriage, his caring dad, and his loving husband’s image.
Snickers
Snickers – MS Dhoni Brand Endorsement
Snickers is an extremely popular chocolate brand that is made by the American company Mars, Incorporated. The famous chocolate is made of three layers which are Nougat, caramel and Peanuts enrobed with milk chocolate. Snickers chocolate was considered a leader in 2004 in that segment, when the annual global sales of Snickers was $2 million.
Dhoni became the company’s brand ambassador in 2018 and has also been featured in many of its television commercials to promote chocolate in India.
The company mentioned in a statement that the brand is loved across the world for its cool quotient and there is no one who personifies that better than our very own captain cool. Dhoni also mentioned that this association for him was a natural fit as nothing can satiate the angry hunger as well as snickers.
Oppo
Oppo – MS Dhoni Brand Endorsement
Oppo is a well-known Chinese consumer electronics and mobile communications company whose parent company is BBK Electronics. The company’s headquarters is based in Dongguan, Guangdong. Its portfolio of products are smartphones, audio devices, power banks, blu ray players, and other electronic products.
Oppo was first launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores.
Dhoni became the company brand ambassador in 2020 continuing the trend of sponsorship deals before the IPL season. The campaign #BeTheInfinite has featured Dhoni promoting Oppo’s upcoming smartphones as well as the IPL. This Oppo campaign has been designed to motivate people to keep their passion alive even amidst a world full of hurdles. The popular phone manufacturing company had also launched a new variant of Reno 4 Pro, which came in Galactic Blue colour and was signed by the former captain of the Indian cricket team.
Wardwiz
Wardwiz – MS Dhoni Brand Endorsement
Wardwiz is a German company that provides IT security solutions firm. The company is now one of the top IT security brands in India as it provides a system essential package for personal and professional use of computer systems. Wardwiz is known for its antivirus packages that are sold at affordable prices.
In 2019, the company signed MS Dhoni as its brand ambassador, the cricketer was reportedly paid over Rs 15 crore on the multi-year advertisement contract. The cricketer was featured in many multimedia ad commercials and showcases the uses of the antivirus.
Mastercard India
Mastercard – MS Dhoni Brand Endorsement
Mastercard Inc. is a multinational financial service corporation that has its headquarters in New York City. Mastercard Worldwide is a cooperative that is owned by more than 25,000 financial institutions that issue its branded debit, credit, and prepaid cards. In 2018, the company signed MS Dhoni as the brand ambassador for India.
The company launched a nationwide initiative called Team Cashless India with the cricketer in order to accelerate the acceptance and adoption of digital payments. This campaign also aims in encouraging merchants who currently do not accept digital payments to start using them.
Garuda Aerospace
Garuda Aerospace – MS Dhoni Brand Endorsement
MS Dhoni has invested an undisclosed amount and became the brand ambassador of Garuda Aerospace on July 6, 2022. Garuda is a Chennai-based drone startup that was founded in 2015 by Jayaprakash, and operates as a drone-as-a-service (DaaS) startup. Garuda designs, customises, and manufactures drones for a range of use cases including deliveries, agriculture, disaster management, and other services. With an undisclosed investment in the drone startup, Dhoni became a part of the company’s captable along with being the brand ambassador of Garuda.
“Mahi Bhai is the epitome of Dedication & I firmly believe that having Captain Cool on our Cap table adds tremendous value which will motivate our team to perform better”, said Agnishwar Jayaprakash, the Founder and CEO of Garuda. Drones are quite in demand now and have turned into one of the latest gadgets and technology to fuel growth for startups. The Indian government has already been empowering drones and drone startups via numerous Indian government schemes for startups in India, including “kisan drones” and “Drone Shakti”.
LivFast
LivFast – MS Dhoni Brand Endorsement
LivFast is an upcoming power specialist in India and the subsidiary of SAR Group which is a conglomerate. The company is also known for its products such as Automotive Batteries, Inverters, Inverter Batteries, and Solar Applications. The company is a power specialist as it provides many power backup solutions.
Livfast signed MS Dhoni as its brand ambassador in 2018. MS Dhoni was a part of the multimedia ad campaign called “Faster hai to hai”. With the help of the campaign, the company aims to establish the company as the fastest inverter in the market.
Indigo Paints
Indigo Paints – MS Dhoni Brand Endorsement
Indigo Paints is one of the top paint companies in India. The company has its headquarters in Pune, Maharashtra, with manufacturing facilities in Jodhpur, Pudukkottai, and Kochi. The company is also known for its wide range of decorative paints, emulsions, enamels, wood coatings, primers, putties, cement paint, etc.
MS Dhoni was signed as the brand ambassador of the company in 2018 for three years. The ace cricketer was featured in all the marketing and promotional campaigns of Indigo Paints. The company has kept a budget of Rs 200 crore on advertising for the three-year period.
Netmeds
Netmeds – MS Dhoni Brand Endorsement
Netmeds is an online pharmacy and a subsidiary of Dadha & Company which is one of India’s most trusted pharmacies, with over 100 years plus experience in manufacturing medicines. Netmeds currently has a huge inventory of over 35,000 stock-keeping units of prescription drugs and 5,000 OTC products.
The cricketer was signed as the brand ambassador of Netmeds in 2018. Commenting on the association MS Dhoni said that, Netmeds is making important medicine more available and affordable, which is a great thing for India. MS Dhoni has appeared in many Netmed ads and has spoken about the benefits of buying medicine from Netmeds.
Conclusion
The former Indian captain MS Dhoni is the Second highest-grossing Indian cricketer and sportsman in the country. The captain cool have retired but in terms of brand endorsements are before Virat Kohli and after Sachin Tendulkar, both who whom are iconic cricket players.
This shows that MS Dhoni continues to be most loved cricketer of our generation as his fans adore and worship him. Dhoni’s insight, humbleness, positive energy, and dependability alongside his engaged leadership attributes are what makes him a favorite of the advertising world too. All in all, Dhoni is known to have all the ideal properties that coordinate with many brands’ images.
Frequently Asked Questions
Who is Mahendra Singh Dhoni?
MS Dhoni is a former Indian International cricketer who was the captain for the Indian national team in limited-overs formats from 2007 to 2017 and in test cricket from 2008 to 2014.
Which financial services brand did Dhoni endorse?
Dhoni endorsed brands like Mastercard India.
What is the fee of Dhoni advertising?
Dhoni’s endorsement prowess is undeniable, commanding fees ranging from INR 1 to 2 crore for social media endorsements alone.
India’s economy and entrepreneurial spirit have flourished in recent years, leading to the emergence of the top 10 companies by market valuation as the leaders of the country’s dynamic corporate landscape in 2024.
These companies span various sectors and industries, showcasing their success and innovation and contributing to the country’s growth trajectory while influencing global markets.
In this article, we will take a closer look at the top 10 companies in India by market valuation, exploring their diverse sectors, innovative strategies, and the factors that have contributed to their success.
Reliance Industries – Top Indian Companies by Market Valuation
Reliance Industries Limited is recognized as India’s largest private-sector corporation that focuses on stakeholder-centric innovation and sustainable growth. Its motto is “Growth is Life.”
Over the years, Reliance has transformed from a textile and polyester company to an integrated player across various energy, materials, retail, entertainment, and digital services, contributing significantly to India’s economic landscape.
The company strongly believes in “What is Good for India is Good for Reliance”. It has positioned itself as a driving force behind India’s progress, especially in its commitment to self-reliance, sustainable growth, and embracing the new energy and digital-first future.
Reliance’s approach to value creation is characterized by its commitment to move “Forward with India” and “Forward with Everyone,” ensuring that the benefits extend beyond shareholders.
The company focuses on superior returns for investors, adherence to regulatory compliance, substantial contributions to the national exchequer, and extensive philanthropic initiatives through Reliance Foundation, thereby establishing itself as a responsible corporate citizen.
Reliance aims to provide superior experiences for its vast customer base across various business verticals, supported by solid partnerships with suppliers and vendors, including MSMEs and domestic manufacturers.
The company conducts its businesses ethically and respectfully, striving to uphold integrity and accountability in all endeavours. Reliance Industries Limited continues to shape India’s economic landscape while fostering a better future for all stakeholders through its relentless pursuit of excellence and commitment to societal well-being.
TATA Consultancy Services (TCS)
Founder
J.R.D. Tata
Founded
1968
Sector
Information Technology
Tata Consultancy Services (TCS) – Top Indian Companies by Market Valuation
Tata Consultancy Services (TCS) is a well-known provider of IT services, consulting, and business solutions with a history of over five decades. TCS firmly believes that innovation and collective knowledge can bring a brighter future.
It has been at the forefront of partnering with some of the world’s largest businesses and using technology to drive transformative change.
At its core, TCS is committed to fostering enduring relationships and delivering sustainable outcomes that reflect a long-term view prioritising mutual growth. This commitment also extends to its corporate social responsibility initiatives.
TCS endeavors to create more remarkable futures by connecting individuals to opportunities within the digital economy. TCS aims to contribute to a fairer and more equitable world for all, aligned with the values of its parent company, the Tata Group.
TCS empowers organisations to thrive in the digital age with its diverse services. It offers comprehensive solutions tailored to meet the evolving needs of its clients, from harnessing the power of artificial intelligence and cloud technologies to enhancing cybersecurity measures and leveraging data analytics for informed decision-making.
TCS’s expertise in consulting, cognitive business operations, IoT digital engineering, network solutions, sustainability services, and interactive experiences underscores its commitment to driving innovation and sustainability across various domains.
HDFC Bank – Top Indian Companies by Market Valuation
HDFC Bank Limited, known as HDFC, is one of the leading banks in India’s financial services sector, based in Mumbai. It was established in August 1994 and became the country’s largest private sector bank by assets, following the ‘in principle’ approval granted by the Reserve Bank of India (RBI) to its parent company, HDFC, as part of the liberalisation of the Indian banking industry.
HDFC has a strong legacy in the private banking sector and boasts an impressive distribution network with 8,192 branches and 20,760 ATMs/Cash Recycler Machines spread across 3,836 cities and towns as of February 2024.
The bank significantly emphasizes good corporate governance and has instituted a robust Corporate Governance Policy that serves as a guiding framework for managing and monitoring the bank in line with the principles of good corporate governance. HDFC Bank is committed to societal progress and champions empowerment through its social initiatives under the banner of ‘Parivartan.’
Through Parivartan, the Bank endeavours to catalyze positive transformation in the lives of millions of Indians, focusing on contributing to the economic and social development of the nation by empowering its communities sustainably.
These initiatives span a diverse spectrum, including rural development, education, skill development, livelihood enhancement, healthcare and hygiene, and financial literacy.
ICICI Bank
Founder
World Bank, the Indian government, and the Indian business executives
Founded
1994
Sector
Banking and Financial Services
ICICI Bank – Top Indian Companies by Market Valuation
ICICI Bank Limited is a renowned Indian multinational bank and financial services provider. It is headquartered in Mumbai and has a registered office in Vadodara. It offers extensive services to corporate and retail clients through various delivery channels and specialized subsidiaries.
These services include investment banking, life and non-life insurance, venture capital, and asset management. Over six decades, ICICI Group has played a vital role in fostering India’s economic growth and development, with a steadfast commitment to promoting inclusive growth.
For its exemplary commitment to corporate governance, ICICI Bank was awarded the ‘Best Governed Company Award’ by the Asian Centre for Corporate Governance & Sustainability in 2023. It also won the title of ‘Best Bank’ in the ‘Large Banks’ category at the esteemed 16th edition of the Mint BFSI Summit and Awards.
With these accolades and its continued commitment to excellence and societal impact, ICICI Bank reaffirms its position as a trailblazer in the banking and financial services industry. It is driving progress and prosperity for its stakeholders and the nation.
Bharti Airtel
Founder
Sunil Bharti Mittal
Founded
1995
Sector
Telecommunication
Bharti Airtel – Top Indian Companies by Market Valuation
Bharti Airtel is a renowned telecommunications company that provides trusted ICT services globally. Headquartered in New Delhi, India, Airtel has a vast global network spanning the USA, Europe, Africa, the Middle East, Asia-Pacific, India, and SAARC regions.
It is one of the top 3 mobile service providers globally in terms of subscribers. It operates in 18 countries across South Asia, Africa, and the Channel Islands. Airtel is known for delivering cutting-edge technology and offers 5G, 4G, and LTE Advanced services in India that cater to the evolving needs of consumers and businesses.
The company’s pioneering approach to strategic management, particularly its outsourcing model that encompasses all business operations except marketing, sales, and finance, has enabled Airtel to establish the ‘minutes factory’ model. This model is characterised by low costs and high volumes, enhancing operational efficiency and driving growth.
With its commitment to excellence and innovation, Bharti Airtel Limited continues to redefine the telecommunications landscape, providing seamless connectivity and advanced services to customers across the globe.
State Bank of India (SBI)
Founder
Government of India and Reserve Bank of India
Founded
1806
Sector
Banking and Financial Services
State Bank of India (SBI) – Top Indian Companies by Market Valuation
State Bank of India (SBI) is a Fortune 500 company headquartered in Mumbai that specializes in public-sector banking and financial services. With a legacy spanning over 200 years, SBI has gained the trust of generations of Indians.
The bank has diversified its businesses through subsidiaries such as SBI General Insurance, SBI Life Insurance, SBI Mutual Fund, and SBI Card, among others. State Bank of India (SBI) operates globally through 235 offices in 29 foreign countries, ensuring a global presence across different time zones.
SBI remains committed to evolving and continually redefining banking in India by providing responsible and sustainable solutions to its customers. The bank’s roots trace back to the early nineteenth century with the establishment of the Bank of Calcutta in 1806, later rebranded as the Bank of Bengal in 1809.
This marked the beginning of the first joint-stock bank of British India, sponsored by the Government of Bengal. Subsequently, the Bank of Bombay and the Bank of Madras were established, forming the State Bank of India.
In addition to its banking services, it operates the SBI Foundation, a philanthropic arm dedicated to supporting development initiatives in India. The foundation aligns with corporate social responsibility mandates the Ministry of Corporate Affairs set. It is pivotal in driving positive change and fostering sustainable development nationwide.
Life Insurance Corporation of India (LIC) – Top Indian Companies by Market Valuation
Life Insurance Corporation of India (LIC) is a trustworthy and reliable organization serving over 250 million lives as part of its extended family. LIC has been providing its services for over six decades and understands its profound responsibility.
It recognizes the immense value of each life it touches. While insurance is its core business, LIC views its role as fostering trust and security in the lives of millions.
LIC is headquartered in Mumbai and is the largest insurance company in India and the largest institutional investor. It manages assets worth ₹49.24 trillion (US$620 billion) as of March 2023.
LIC is a public sector enterprise owned by the government of India. The Ministry of Finance administers it. It is committed to upholding the highest standards of service and integrity.
Apart from its core operations, Life Insurance Corporation (LIC) is committed to social responsibility. It demonstrates this through initiatives like the LIC Golden Jubilee Foundation. This charitable organisation was established in 2006 and is dedicated to promoting education, alleviating poverty, and improving living conditions for the underprivileged.
One of its notable programs is the Golden Jubilee Scholarship Award, which supports meritorious students from economically disadvantaged backgrounds in pursuing higher education.
Infosys – Top Indian Companies by Market Valuation
Infosys, a global leader in next-generation digital services and consulting, is driven by a profound purpose: to amplify human potential and create the next opportunity for people, businesses, and communities.
With a presence spanning more than 56 countries, Infosys empowers clients to navigate their digital transformation journey effectively. Drawing on over four decades of experience in managing the systems and operations of global enterprises, Infosys adeptly guides clients through their digital evolution, leveraging the power of cloud computing and artificial intelligence (AI).
By infusing an AI-first approach into the core of operations, facilitating agile digital solutions at scale, and fostering a culture of continuous learning, Infosys enables clients to achieve sustained growth and innovation.
The company is deeply committed to upholding good governance and environmental sustainability principles, fostering an inclusive workplace where diverse talent thrives.
As an Innovation and Knowledge Hub, Infosys spearheads initiatives like the Infosys Knowledge Institute, offering thought leadership to steer enterprises through their digital transformation journey.
Additionally, Infosys invests in entrepreneurial ventures globally through its Innovation Fund, established in 2015, and collaborates with startups worldwide through the Infosys Innovation Network, facilitating partnerships for client implementation.
Through these initiatives, Infosys remains at the forefront of driving digital innovation, knowledge dissemination, and sustainable growth, shaping a future where businesses and communities thrive in the digital age.
ITC
Founder
William M. Jacks
Founded
1910
Sector
Conglomerate
ITC – Top Indian Companies by Market Valuation
ITC, a leading Indian conglomerate, operates across diverse sectors, including fast-moving consumer goods, hotels, paperboards and packaging, agribusiness, and information technology. Recognised as India’s most admired company in a survey conducted by Fortune India in collaboration with Hay Group, ITC’s success is driven by its multifaceted approach to business.
As a leader in FMCG marketing and the Indian Paperboard and Packaging industry, ITC has established itself as a pioneer in farmer empowerment and responsible luxury hospitality. The company’s subsidiary, ITC Infotech, offers specialized digital solutions globally.
Over the years, ITC has developed a robust portfolio of 25+ Indian brands, leveraging its institutional strengths in consumer insights, R&D, and brand-building.
Embracing the ethos of ‘Nation First: Sab Saath Badhein’, ITC prioritizes societal value alongside profitability, leading in sustainability efforts and solid waste management through initiatives like the Well-being Out of Waste program.
Collaborating with farmers and local communities, ITC implements climate-smart and sustainable agriculture initiatives, aligning with the vision of doubling farmer incomes. In line with the “Make in India” initiative, ITC also invests in world-class manufacturing facilities and hospitality assets, reaffirming its commitment to India’s future development and competitive capacity.
Hindustan Unilever (HUL)
Founder
Hindustan Vanaspati Manufacturing Co., Lever Brothers India Limited and United Traders Limited
Founded
1933
Sector
Consumer Goods
Hindustan Unilever Limited (HUL) – Top Indian Companies by Market Valuation
Hindustan Unilever Limited (HUL), a British-owned Indian final goods company headquartered in Mumbai, is a subsidiary of Unilever. Established in 1931 as Hindustan Vanaspati Manufacturing Co., it was renamed Hindustan Lever Limited in 1956 and later became Hindustan Unilever Limited in 2007.
With a 90-year heritage in India, HUL is the country’s largest Fast Moving Consumer Goods (FMCG) company, offering over 50 brands across 16 categories.
As part of Unilever, a global leader in FMCG products, HUL benefits from extensive resources and expertise. It operates in over 190 countries and is known for its commitment to environmental, social, and governance principles.
HUL’s reputation extends beyond its products; it is India’s top ESG-rated FMCG company and the preferred employer across sectors. In a rapidly evolving world emphasizing digitization and sustainability, HUL remains dedicated to its purpose-led journey, ensuring it continues to meet the needs of consumers while fostering a sustainable future.
India’s vibrant corporate landscape in 2024 reflects a remarkable fusion of innovation, sustainability, and societal impact across diverse sectors. The top 10 companies by market valuation include names like ITC, Reliance Industries, HUL, Infosys, TCS, HDFC Bank, ICICI Bank, Bharti Airtel, SBI, LIC India.
Collectively, these companies not only drive India’s economic growth but also shape its social fabric through impactful initiatives that empower communities and foster sustainable development.
As India continues on its trajectory of progress, these companies serve as beacons of excellence, driving innovation, and contributing to a brighter future for all stakeholders.
FAQs
Which is the largest private company in India?
Reliance Industries is considered the largest private company in India.
Is Tata bigger than Reliance?
If we talk in terms of market valuation and revenue, Reliance is considered to be bigger than Tata. However, both have a wide range of businesses and are in a headstrong competition.
What is the richest company in the world in 2024?
Microsoft is considered as the richest company in the world for the year 2024 based on its market cap of $2992 billion. It is closely followed by Apple and Nvidia corporation.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the State Bank of India.
Ever thought, if there were no banks how would the economy of the country develop? Banks have existed as old as any civilization and in different forms. The banking sector undoubtedly plays a very key in shaping the economy of our country.
Banking sectors over the years have bought various changes in the monetary policies to technological advancements. Right from the pre-independence phase during the 1770s to liberalization during the 1990s, this sector has come a long way.
State Bank of India is the world’s 43rd largest banking sector, and ranked as 221st Fortune Global 500 list of the world’s biggest corporations of 2020, is the only Indian bank to make the list. Commonly called SBI by many fellow Indians, the State Bank of India is an Indian Multinational, Public Sector Banking and Financial services statutory body.
In this article, learn all about State Bank Of India, how it started, its growth, business and revenue, competitors, the challenges faced, and much more.
State Bank of India has a 23% market share by assets and a 25% share of the entire loan and deposit market. It is a public sector bank and the biggest bank in India, with approximately 250,000 workers. It is also India’s fifth-largest employer.
With a quarter of the market share, it serves over 45 crore customers through a vast network of over 22,000 branches, 62617 ATMs or ADWMs, and 71,968 branch outlets. The bank’s core values of service, transparency, ethics, politeness and sustainability drive its unwavering focus on innovation and customer-centricity.
Through its several subsidiaries, including SBI General Insurance, SBI Life Insurance, SBI Mutual Fund, SBI Card and Payment Services, etc., the Bank has successfully diversified its commercial operations. It has a widespread presence around the world and employs 229 offices in 31 different foreign nations to function across time zones.
SBI is the earliest commercial bank in the Indian Subcontinent and came from the Bank of Calcutta, incorporated in 1806 through the Imperial Bank of India. The Bank of Madras merged with the Bank of Calcutta and the Bank of Bombay, the other two presidential banks in British India, to form the Imperial Bank of India, which later changed its name to the State Bank of India in 1955. Throughout its 200-year history, the bank has been primarily formed through the acquisition and merger of over twenty banks. In 1955, the Indian government took over the Imperial Bank of India, rebranding it State Bank of India and granting the Reserve Bank of India (India’s central bank) a 60% shareholding.
State Bank of India – Industry
In today’s times, it is recorded that the Indian Banking system consists of around 22 private sector banks, 12 public sectors, 56 regional rural banks, 46 foreign banks with 1485 urban cooperative banks, and 96,000 rural cooperative banks.
Many banks’ credit grew at a CAGR of 0.29 percent between FY16 and FY21. Total credit extended as of FY21 increased to US$ 1,487.60 billion. Deposits increased at a CAGR of 12.38 percent between FY16 and FY21, reaching US$ 2.06 trillion by FY21. As of May 20, 2022, bank deposits totaled Rs. 165.74 trillion.
State Bank of India – Key People
State Bank of India is a public sector bank, which is directed under Dinesh Kumar Khara, who is the Chairman of the bank.
Dinesh Kumar Khara
Dinesh Kumar Khara is the Chairman of the State Bank of India (SBI). He started in 1984 by joining SBI as a Probationary Officer. He has held a number of important roles, including that of Chief General Manager – Bhopal Circle, MD (Global Banking & Subsidiaries), MD (Associates & Subsidiaries), and MD & CEO (SBI Mutual Funds).
Dinesh Kumar Khara has an MBA from the Faculty of Management Studies in New Delhi and a postgraduate degree in commerce from the Delhi School of Economics. He is also an Indian Institute of Bankers Certified Associate (CAIIB). Alongside extensive roles, he has also carried out the merger of SBI and Bhartiya Mahila Bank with its five subsidiary banks. At various times, he also served as the bank’s head of risk, information technology, and compliance.
State Bank of India – Startup Story
If we talk about the startup story of SBI, then it goes back to the 19th century. The evolution of the bank started when the Bank of Calcutta, subsequently known as the Bank of Bengal, was founded in 1806. The Bank of Bengal and the Bank of Bombay, both of which were established in 1840, were the other two Presidency banks (incorporated after three years). Royal charters led to the formation of all three Presidency banks as joint stock companies. Prior to 1861, when the Paper Currency Act gave the Indian government control of the privilege, these three banks had the only authority to print money. On January 27, 1921, the Presidency banks merged, and the newly formed banking organization adopted the name Imperial Bank of India. Even without government support, the Imperial Bank of India remained a joint-stock business.
The Reserve Bank of India, the country’s central bank, obtained a majority stake in the Imperial Bank of India in conformity with the provisions of the State Bank of India Act of 1955. The Imperial Bank of India changed its name to the State Bank of India on July 1st, 1955. Since the Reserve Bank of India regulates the nation’s banking industry, the Government of India purchased the RBI’s holding in SBI in 2008 to avoid any potential conflicts of interest.
State Bank of India – Mission and Vision
State Bank of India Vision says, “Be the Bank of Choice For A Transforming India”
State Bank of India’s mission is, “Committed to Providing Simple, Responsive and Innovative Financial Solutions”
The bank also has five values upon which it serves its customers. The values are; Service, Transparency, Ethics, Politeness, and Sustainability.
State Bank of India – Name, Logo, and Tagline
The State Bank of India has multiple taglines. Some of the popular taglines of SBI are:
“PURE BANKING, NOTHING ELSE”
WITH YOU – ALL THE WAY”
“THE BANKER TO EVERY INDIAN”
“A BANK OF THE COMMON MAN”
“THE NATION BANKS ON US”
The logo of SBI can be seen as a blue circle with a cut that is white in color depicting the shape of a common man, which is the bank’s main motto for doing business. The logo was designed in 1971 by the National Institute of Design, Ahmedabad.
State Bank of India – Business Model
The business model of the State Bank of India is based on a wide variety of business models. Treasury, Corporate or Wholesale Banking, Retail Banking, and Other Banking businesses are the four business elements in which the bank works.
Besides providing services to its customers, SBI is also engaged in providing financial services through its multiple subsidiaries including, mutual funds, credit cards, life insurance, merchant banking, security trading, pension fund management, and primary dealership. The subsidiaries of SBI are as follows:
SBI Life Insurance Ltd.
SBI Cards and Payment Services Ltd.
SBI General Insurance
Jio Payments Bank
Andhra Pradesh Grameena
Vikas Bank
Kaveri Grameena Bank
The reach of SBI doesn’t end here. The bank serves its services worldwide. It has its business spread with 57 zonal offices across significant cities in India, along with 16 regional centers.
It has 22,219 Branches with 62,617 ATMs in India, and in International, it has 229 Branches in 31 countries. The main target audience of SBI overseas is the NRIs. It has branches in countries like London, Colombo, Hong Kong, Johannesburg, Frankfurt, Osaka, Dhaka, Los Angeles, New York, Sydney, Bhutan, Singapore, and Tokyo.
YONO stands as You Only Need One – an integrated digital banking platform launched by SBI in 2017. It allows users to gain access to a number of banking services as well as other services like online shopping, paying medical bills, movie ticket booking, travel planning, and booking flights, trains, buses, and taxis. Both Android and iOS users can download the YONO app to their smartphones. The app was developed by IBM. The cost of the development of the app is anticipated somewhere around Rs 4,000 crores. Additionally, YONO provides standard mobile banking services like loans, financial transfers, cashless bill payments, and bank account opening. The highlight of using YONO is that you can withdraw money from an ATM using the smartphone app without using an ATM card.
State Bank of India – Revenue Growth
SBI earns its money through its various products and services. But, to say in a precise manner, SBI generates its revenue mainly through interest payment services from its customers.
As of 2022, the revenue of SBI is Rs 406,973 crores with a net income of Rs 43,774 crores. The operating income of SBI stands at Rs 78,898 crores.
State Bank of India – Employees
According to sources, SBI had 245,652 employees, ranking it one of the largest employers in the world in 2021. The representation of female employees in the workforce is close to 26%.
In the same year, there were 44.28% of officers, 41.03% of associates, and 14.69% of subordinate employees, respectively. During FY 2020–21, each employee contributed a net profit of Rs 828,350 (US$10,000).
State Bank of India – Challenges Faced
The outbreak of Covid in 2020 had a crucial impact on SBI. It was the time when the overall economy had shrunk affecting many households and businesses. During that time, the corporate sector, which makes up the majority of the bank’s clients, was already using liquidity management to reduce costs and outperform CAPEX.
The previous Chairperson of the State Bank of India, Rajnish Kumar had shared, “FY21 will be challenging as the full impact of the Covid-19 outbreak will be felt in this financial year. For instance, likely job cuts and salary reductions will have a relatively low level of stress on account of a higher proportion of Govt/ Quasi-Govt sector customers (in SBI’s loan portfolio). As of now, only 21.8% of the customers have availed the benefit of a moratorium.”
State Bank of India – Investments
State Bank of India has made 21 investments so far. Their most recent investment was on 5 July 2022, when Rivulis Irrigation raised $250 million. Some of the recent investments made by SBI are listed below.
Date
Company Name
Funding Round
Amount Invested
7/5/2022
Rivulis Irrigation
Debt Financing
$250 million
6/30/2022
Indiabulls Housing Finance
Post-IPO Debt
$100 million
3/25/2022
National Asset Reconstruction Company
Corporate Round
₹15 billion
1/4/2022
Pine Labs
Corporate Round
₹1.5 billion
12/21/2021
JWS Cement
Private Equity Round
₹1 billion
11/20/2021
Biryani By Kilo
SERIES B
$35 million
6/7/2021
Cashfree Payments
Funding Round
10/18/2020
DLF Cyber City Developers
Debt Financing
₹24 billion
9/8/2020
Cube Highways and Infrastructures
Debt Financing
₹35 billion
2/6/2020
Leap India Food Logistics
SERIES B
$23 million
State Bank of India – Shareholdings
The government of India owned about 61.23 % of the equity shares in SBI as of March 31, 2017. With 8.82% of the company’s shares, the state-owned Life Insurance Corporation of India is the largest non-promoter shareholder.
The equity shares of SBI are traded on the National Stock Exchange of India and the Bombay Stock Exchange, where they are included in the CNX Nifty and the BSE SENSEX index, respectively. The London Stock Exchange has Global Depository Receipts (GDRs).
State Bank of India – Mergers, and Acquisitions
SBI has acquired seven banks in 1960 by prefixing them with ‘State Bank of.’ These were the seven regional banks of the former princely states of India. These are;
State Bank of Bikaner and Jaipur (SBBJ)
State Bank of Hyderabad (SBH)
State Bank of Indore (SBN)
State Bank of Mysore (SBM)
State Bank of Patiala (SBP)
State Bank of Saurashtra (SBS)
State Bank of Travancore (SBT)
SBS merged with SBI in September of the same year with plans to combine the partner banks into a single, and the extremely large bank was initiated in 2008. State Bank of Indore (SBN) also merged the very following year.
The State Bank of Bank has made five mergers since 2017, which is the largest merger in the history of the Indian Banking Industry.
The banks with which SBI has merged are:
State Bank of Bikaner and Jaipur (SBBJ)
State Bank of Hyderabad (SBH)
State Bank of Mysore(SBM)
State Bank of Patiala(SBP)
State Bank of Travancore(SBT)
Bharatiya Mahila Bank
State Bank of India – Online and Social Media Presence
It is amusing to know what makes SBI the largest bank in the country. The bank clearly knows how to target its target audience through various social media platforms. Here’s the number of followers the bank has on different social media channels:
LinkedIn – 2,413,368 followers
Facebook – 17,891,102 followers
Pinterest – 8.1 thousand followers
Twitter – 4.4 million followers
Instagram – 2.1 million followers
YouTube – 415K subscribers
State Bank of India – Advertisement and Social Media Campaigns
In 2021, SBI started a campaign on social media #KindnessIsCool campaign. It was Kreativ Street, an integrated marketing firm with offices in Gurgaon, who created the campaign. “Why isn’t there enough kindness on the internet?” was the question that the campaign set out to answer. The main objective was to make an effort to address the negativity and trolling that are common on social media sites. The impact of the ad was that 9.8 million people saw the advertisement as a whole throughout the Twitter-first campaign across Promoted Trend Spotlight and Promoted Tweets.
The campaign garnered 232K engagements and 15 million impressions across timelines. According to the survey by Twitter, it was found that brand awareness increased by 18%, favorability by 12%, and ad recall by 20%. Additionally, compared to two weeks prior to the campaign, positive opinions about SBI increased by 92% during the campaign period.
It doesn’t take much to be kind. If you are empathetic offline then let that reflect in the virtual social place, too. Let’s create a kinder ecosystem for everyone on social media. #KindnessIsCoolpic.twitter.com/2IiVePE3XW
— State Bank of India (@TheOfficialSBI) March 1, 2021
State Bank of India – Awards
The giant, SBI has won many accolades. Here’s taking you to the list of awards received by SBI:
ICONIC BRAND OF INDIA 2021 BY THE ECONOMIC TIMES.
OUTSTANDING PSU OF THE YEAR (2021) AT 11Th MANAGING INDIA AWARDS BY ALL INDIA MANAGEMENT ASSOCIATION.
Brandon Hall Awards, Excellence in Learning 2020 for “Nayi Disha
Technology Excellence Award 2020 for e-RBC
Brandon Hall Awards, 2020 for Learning initiatives benefitting 2 lakh Employees
State Bank Bhavan was awarded the Performance Challenge Award 2020 by Indian Green Building Council (IGBC).
Gold winner for Digital marketing Excellence in Content Marketing (Banking)
Gold winner for Digital Marketing Excellence in Video (Banking)
“Most Innovative Project” category for CHAPDEX (Customer Happiness Index) (2020)
Winner of the “Best Financial Inclusion Initiatives” category (2020)
State Bank of India – Competitors
Some of the major competitors of SBI are:
HDFC
ICICI Bank
Bank Of India
Bank of Baroda
Canara Bank
Punjab National Bank
Union Bank
Central Bank
Indian Bank
UCO Bank
FAQs
When was SBI founded?
On 1st July 1955, the State Bank of India was founded.
Who is the current Chairman of SBI?
Dinesh Kumar Khara became the 26th Chairman of SBI in 2020.
Is SBI a government bank or private?
State Bank of India is a multinational public sector bank headquartered in Mumbai, India.
Is YONO owned by SBI?
Yes. YONO is the digital banking platform offered by the State Bank of India.
