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Tag: startup

  • What are Startup Accelerators and Are they worth it

    There are several stages involved when we think of a business idea. Funding, labor, target audience, pitches and the list goes on. Every startup has a pre-success story. Some of the greatest startups have taken birth in their founder’s garages, some in a friendly gathering, and some with a simple vision of providing what is lacking.

    Startups are everywhere. Every sector of the ecosystem has an emerging startup and is gaining ground with national and international funding. Sometimes, an amateur entrepreneur might come up with a really good idea but might not know the path towards execution. Or talk about an experienced player launching a new product but doesn’t know who to target.

    There are institutions like angel investors, incubators, accelerators, and funding companies who are then a resort these new entrepreneurs run to. These institutions help the startups primarily with fundraising, polishing their products, and making them market-ready.

    Difference between Incubators, Angel investors, Accelerators
    What are Startup Accelerators
    Are Startup Accelerators worth it
    Startup Accelerators around the world
    Indian Startup Accelerators
    FAQ

    Difference between Incubators, Angel investors, Accelerators

    Were going to contemplate which of these institutions are best suited for startups. Let us find out what distinguishes them from each other.

    So as we distinguish between these institutions, we find that each of them differs in the style of investment, mentorship, and education. Incubators and angel investors are along similar lines. In this article, we will be diving deep into how accelerators work for startups and how they contribute to their success or failure.

    What are Startup Accelerators

    Startup accelerators, also known as seed accelerators are short-term mentoring programs. They are cohort-based, that help emerging companies to deseed their ideas into a fruitful selling product or service. They also include educational guidance and financial backup.

    They basically pull in all the components and aggregate them for the startup to get it up and running. Startup accelerators aim to solve basic challenges like fundraising and mentorship with the help of cohorts.

    Are Startup Accelerators worth it

    The accelerator base in the global ecosystem is large enough to confirm that accelerators are giving the required knowledge and momentum to launch themselves in the cut throat competitive market. Acknowledging this very fact, many large companies such as Microsoft and Jio Infocom are launching their own accelerator programs.

    Startups are the future of the every thriving economy. And accelerators are the driving force that is helping these startups gain new grounds in terms of capital, market study and product launching.

    The follow ups in the accelerator programs guide these startups to further gain momentum and propel towards larger goals. Hence, it is safe to say, that start up accelerators are absolutely worth it.

    Percentage of accelerators offering different forms of business support
    Percentage of accelerators offering different forms of business support

    Startup Accelerators around the world

    Startup incubators and accelerators have a vital role in the making of a successful company. From working space, mentorship to fundraising, accelerators give it all to the startups to embark on their success journey. Here’s a quick glance at the world’s top accelerators.

    Y Combinators, USA

    Y Combinators is considered the supreme accelerator in the world. Founded in 2005, by Paul Graham, Y Combinators has funded 2000 plus startups including Dropbox, Stripe, Airbnb, Instacart, Twitch, Coinbase, Reddit, and Weebly.

    Among the 13000 applications on the internet every year, Y Combinator selects about 200 to 240 projects to work on. In their biannual 3-month training program, relocates you to silicon valley to work closely with their team and encourages further investments in your startup. In terms of investment, they give $150000 in exchange for 7% equity in the startup.

    TechStars, USA

    TechStars is a worldwide network, with a presence in 15 countries, which is known for accelerator programs that have produced 1000 plus companies valued at 8 billion. Uber, DigitalOcean, Twilio, and SendGrid are amongst a few startups which are a result of the accelerator venture capital fund, TechStars Venture.

    The TechStars Global Entrepreneurship Network is spread across 15 countries which provides startups with networks, mentors, consultants, investors, and more. They give a $100000 convertible note out of which TechStars contributes $20000 in return of 6% equity.

    500 Startups

    Located in San Francisco, California, 500 Startups was founded in 2010 with a goal to support emerging entrepreneurs worldwide. A capital venture managed by 150 employees from 20 countries around the globe, spreads investments in 70 plus countries.

    They have aided firms such as Apple, PayPal, Google, Facebook, Instagram, YouTube, Yahoo, LinkedIn, and Twitter with mentorship and functional wisdom. They offer a 4-month seed program with a $37000 participation fee which unlocks access to networks, investors, and free workspaces. They provide $150000 in exchange for 6% equity.

    Indian Startup Accelerators

    Today, India alone has more than 70 startup accelerators spread across the country. Revxx Accelerators, BLS Accelerators and India Accelerators are a few who are putting themselves up on the map.

    The founder and Managing director of India Accelerators, Ashish Bhatia, in an interview with Inc42 said, “Accelerators play the role of an aggregator and bring all the components together to provide support to startups to grow at an accelerated pace and increase their overall chances of survival.”

    Industry veterans believe that most startups have a chance of failure in the early stages of execution with little or no knowledge and depth of the market. Accelerators then, help these companies to strategize and pushes them towards pragmatic solutions.

    “Though entrepreneurs are primarily blamed for their failures, it is an equal responsibility of the accelerator to gauge its own potential in supporting a startup that requires a strong go-to-market (GTM) strategy to sustain the business,” says Riya Aggarwal, CEO of BLS Accelerator, a startup accelerator based out of Delhi.

    Venture Catalysts

    Venture Catalyst is India’s largest and the first start up accelerator. HomeCapital, Go Mechanic and Global esport are a few noteworthy mentions of its investments. Founded in 2006, Venture Catalysts offer $50000 to $1 million worth investment to emerging companies.

    Collaborating with Microsoft, Amazon and IBM, it conducts seminars and monthly workshops for budding entrepreneurs in major cities of India as well as cities like Hong Kong, London and Doha.

    Startup Boot camp, Ignite, Melbourne Accelerator Program and Metavallon are also among the top startup accelerators around the globe providing hands-on training and equity options to emerging companies.

    FAQ

    What is the difference between an incubator and an accelerator?

    Accelerators focus on scaling a business while incubators are often more focused on innovation.

    How do startup accelerators make money?

    Accelerators usually provide seed investment for each startup for an equity stake in the company.

    What are the best accelerators?

    Y Combinator, Techstars, 500 Startups, Venture Catalysts, StartupBootCamp are some top accelerators.

    Conclusion

    The follow ups in the accelerator programs guide these startups to further gain momentum and propel towards larger goals. Hence, it is safe to say, that start up accelerators are absolutely worth it.

  • Accelerator Vs. Incubator – Which one is Right for your Startup

    Accelerator and incubator have a lot of differences. Most of the time the entrepreneurs would get confused in choosing the right programme. Understanding the key differences between the two will help you choose the ideal programme for your startup.

    Below are the key differences between Accelerators and Incubators

    Accelerator
    Incubator
    FAQ

    Accelerator

    Accelerator fund companies that have a proper idea to execute

    Accelerators are funded by an existing company. Big companies fund the new startups helping them to grow the business on a large scale. It is normally the top companies funding the smaller startups. Accelerators fund the existing companies that have a business model and a proper idea to execute.

    The main aim of the accelerator would be to scale the company and increase its productivity. They will be focused on accelerating the company. Mostly they would help the startups in increasing their presence in different areas and making their services and products more affordable and available easily to the end consumers.

    Accelerators have a fixed period of time

    There is a fixed period time for accelerators. Usually, an accelerator would give the companies few months to scaleup which would be around three to four months. At the end of the four months, they will provide the company a platform to pitch their business idea to different investors. They work on a time frame which is set by the accelerators.

    Accelerator monitor the companies by purchasing a small stake in the company

    Accelerators monitor the companies. In the majority of the cases, the accelerators would buy a small stake in the company and monitor them. They provide mentorship and feedback to the startups. The startups also get access to a lot of resources which will help them in scaling up.

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    Structured Approach

    The programme of an accelerator is structured. Their focus will be to create an alignment and understanding with the startups. Since accelerators invest a specific amount in the startups and acquire equity stakes, they will take up more responsibility and the success of the startup would be their need.

    Accelerators use a more traditional approach for applying to their programme. The application process for accelerators is much more formal. Hence, there is a high threshold for being accepted into the accelerator programme.

    Limited Slots

    You will have to apply for slots in the programme and the slots would be limited. The accelerators will later identify the top startups among the applicants. They will select the startups which can be invested in and the scalable ones.

    The startups will have to show that they have the ability to grow in a fast-paced environment within months.

    Startups Funded by the Facebook Accelerator Program
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    Indian Tech Startups Funded by International Investors
    Indian Tech Startups Funded by International Investors

    Incubator

    Incubators are Independent

    Incubators are mostly independent. They will have connections with universities or venture capitalist firms for funds. They support the startups who are in their beginning stages. They help the startups in building their company.

    Incubators help the ideas to turn into reality

    Incubators normally fund ideas. They will help the people who have a new idea that will shake the market. Most incubators fund startups who have an idea with no proper business model. They will help in transferring the ideas into a specific set of actions.

    Incubators primarily focus on developing innovations. In a few cases, incubators work as a means to develop the company so that the accelerators can take them up.

    Incubators doesn’t buy a stake in the company

    Incubators provide mentorships and feedbacks to the developing companies. Incubators also monitor the companies but unlike Accelerators, they don’t buy a stake in the company. Incubators mostly provide capital to the companies. They are mostly funded by universities or certain economic developmental organizations.

    Incubators are not bounded by time

    Incubators normally operate in an open-ended time frame. They do not have a specific time period. Commonly they mentor the startups for more than a year. They would want the startups to run for a longer period of time, focusing on longevity.

    Incubators are less concerned about how quickly the startups would grow. They invest their time in developing local startups. The startups will get access to various resources. Incubators focus on creating more jobs. They also help startups in licensing intellectual properties.

    Even a slow-growing and startups that are less scalable can approach incubators since they are not concentrated in fast-growing and scaling up the business. Incubators are concentrated on the sustainability of the business.

    Incubators are concentrated on creating a creative environment for the startups than having a structured programme.

    Which one is right for your startup – Accelerator or Incubator?

    Incubators would be your choice if you just have an idea that should be developed or a solution that is not much scalable.

    Once you have placed your idea into action and want to scale your startup you can apply for the accelerator programme or if you have a startup that you would want to scale then you can do the same.

    If you want to enter into an accelerator programme, you will have to show that your startup has the potential in scaling it up. In simple terms, you have to prove that your startup will be an asset to them.

    FAQ

    What does a Startup Accelerator do?

    A startup accelerator is an organization that helps  early-stage companies develop their product and connect them with investors.

    What does an Incubator do?

    Incubators are an organization, or team of experienced professionals that helps startups bootstrap during its early stages and often provides mentoring, guidance, co-working space and also at times some funding.

    Do incubators take equity?

    Many incubators take little to no equity, as they are funded by grants through universities, allowing them to provide their services without taking a cut of your company.

    Conclusion

    Although no one really knows what is good for them until they try it, choosing right incubator and accelerator is crucial. Many soonicorns and unicorns have their base in incubators and accelerators.

    If you are not sure, you can always consider with someone who has experience or take help of professional business coach.

  • List of All the Startups Funded by Priyanka Chopra Jonas

    Indian-based actress Priyanka Chopra Jonas had launched a second career as a venture capitalist investing in some tech companies in recent years. She stated it was an effort on her part to change the tech industry and gender inequality.

    Priyanka Chopra Jonas had told that she was introduced into the investing world by her U.S manager Anjula Acharya who is also a Venture Capitalist and also said that Anjula Acharya was an influence on her entrepreneurial career. Priyanka Chopra Jonas has been very active with her entrepreneurial career since 2018.

    Priyanka Chopra Jonas said, “Ideas are the currency of the present” during the recently held event ‘Startup India Prarambh’ supported by the Indian government.

    Below are the startups funded by Priyanka Chopra Jonas.

    Bumble
    Holberton School
    Apartment list

    Bumble

    {"A?":"B","a":5,"d":"B","h":"www.canva.com","c":"DAEWr4j-Now","i":"1P01e-JaLnXrZSiYoTlSbg","b":1613957680254,"A":[{"A?":"J","A":-19.21129703740189,"B":-17.93945824975856,"D":1955.8789164995167,"C":1118.4225940748038,"a":{"D":150.7,"C":150.7},"b":[{"A":"M0 0v150.7h150.7V0H0zm145.9 145.9H4.7V4.7h141.2v141.2z","B":{"C":"#ff7b00"}}],"c":{"A":{"A":6,"B":6,"D":138.7,"C":138.7},Bumble Logo with TaglineBumble logo with tagline
    Bumble logo with tagline

    Bumble is an online dating app which was founded in 2014 by Whitney Wolfe Herd. She was the vice – president in marketing for its rival app Tinder. She later left the company after filing a lawsuit against it.

    Bumble is known as a women-led company, as Herd is the youngest women CEO to take a company public in U.S and the youngest woman self – made billionaire.

    Bumble is slightly different from its rival companies. It is known as the “feminist app”. A woman wouldn’t have to reveal their name in the app, they can reveal their identity only after finding a match and that is only if they feel secure to reveal it. It requires the women to make the first move.

    The app also has other features where they filter friendships and professional relationship with Bumble BFF and Bumble Bizz. Their major revenue is through the purchases from inside the app and the different subscription models such as bumble boost and bumble premium.

    Priyanka Chopra Jonas invested in Bumble in the year 2018 and she was also acting as an advisor to the app for its launch in India. The app was introduced in India in the year 2018. The app was later acquired by American firm Blackstone.

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    Holberton School

    Holberton School Logo
    Holberton School Logo

    Holberton school was founded in the year 2016 by Sylvain Kalache and Julien Barbier. The founders had noticed that there was a huge gap between the software engineers and the skills required by the company. Most of the times the students would end up in huge debt after their graduation and still would lack the knowledge and skills to find a job.

    So, they built a school which helps the students to learn programming as well as the soft skills required to find a job. The school actually allows students to study for free until they find a job after graduation.  Their curriculum is designed for students to gain more practical experience.

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    Graduates from this school have found really satisfying jobs in companies like Google, LinkedIn, Apple, Tesla, Facebook, Cisco, IBM etc.

    Priyanka Chopra Jonas had invested in the company during the year 2018. Her investment was 8.2 Million (around INR 59 crores). She had mentioned that the company’s mission was aligned to hers which is empowering women through technology.

    After the investment in Bumble and Holberton School, Priyanka Chopra Jonas tweeted that she was so excited to partner with them and that she was honored to join the companies to expand gender equality across the tech space and to make a social impact for the greater good.

    Apartment list

    {"A?":"B","a":5,"d":"B","h":"www.canva.com","c":"DAEWr4j-Now","i":"1P01e-JaLnXrZSiYoTlSbg","b":1613957680254,"A":[{"A?":"J","A":-19.21129703740189,"B":-17.93945824975856,"D":1955.8789164995167,"C":1118.4225940748038,"a":{"D":150.7,"C":150.7},"b":[{"A":"M0 0v150.7h150.7V0H0zm145.9 145.9H4.7V4.7h141.2v141.2z","B":{"C":"#ff7b00"}}],"c":{"A":{"A":6,"B":6,"D":138.7,"C":138.7},"B":265.1683140121327,"C":146.49207337823765,"D":"A","E":"A"}}],"B":1920,"C":1080}
    Logo of Apartment List

    Apartment list is a U.S technology based real estate company. It was launched in the year 2011 by John Kobs and Chris Erickson. It is an online marketplace for apartment listings.

    Apartment lists help people find rental apartments. Their mission is to help families find a place to call home. It provides smooth, simple and smart rental facilities to people. The aim of the startup is to make market rentals an easy and a simple work as it is considered very tedious and a complex process.

    At the end of December 2020 Apartment list was valued at USD 600 million. This was Priyanka Chopra Jonas latest investment with an undisclosed amount. With this investment she joined the board of directors of the company which include American singer Lizzo, baseball star Alex Rodriguez or Arod, NBA player Andre Iguodala and others.

    FAQs

    Which startups have Priyanka Chopra Jonas invested?

    Priyanka Chopra Jonas has invested in three startups, Bumble, Apartment List, Holberton.

    Which is the next startup Priyanka Chopra Jonas is looking to invest in?

    The actress said that in 2021 she is looking forward to investing in a mix of beauty and tech and education.

    Conclusion

    Priyanka Chopra Jonas has said that she was willing to invest in Startups that have found a gap in the market. She also added that she is willing to invest in Startups that aim to make people’s lives easier and those who work for a social cause. She also added that it is important for startups to have good viability with the above-mentioned qualities.

    Priyanka Chopra Jonas has mentioned that she would love to invest in Indian-based startups that would make a mark globally. The actress said that in 2021 she is looking forward to investing in a mix of beauty and tech and education.

  • Top 10 Startup Friendly Countries for Budding Entrepreneurs

    Dreaming about beginning a company abroad and hunting for the world’s most startup friendly countries?   It has never been easier to launch a company abroad in today’s globalized economy. It is worth investing in exploring the right place to suit your business if you are thinking about beginning a startup abroad. Even if it’s not as straightforward as it seems to us everybody knows that starting a business is always a company.

    Think and Decide
    Think and Decide 

    A startup will thrive in many ways including dedication, inspiration, creativity, talented workers, aspiring leaders, and, of course, an outstanding concept. Investments, accelerators, and incubators funding and a solid and well-developed ecosystem should also be made readily available. Tax incentives for entrepreneurs and government funding should also be offered in order to achieve their dreams and to take chances on the road to growth. There are several aspects deciding what makes a country that is ideal for start-ups.

    Keeping all these factors in considerations, here are the top 10 startup-friendly countries:

    1. Germany

    Germany Flag
    Germany Flag 

    Germany is the fourth-largest economy in the world and the largest in Europe. It provides a competitive funding climate for start-ups, a clear organizational culture, and a well-trained workforce. English is widely spoken all over, making creating a global corporation smoother and attracting diverse skills. Germany gives start-ups favorable funding choices and straightforward corporate culture. German firms are funded by the most popular foreign investors including Earlybird VC, Ciaran O’Leary, etc. In addition, the nation has a highly trained population, global ties, a skilled workforce, and a sophisticated infrastructure.

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    2. Japan

    Japan Flag
    Japan Flag

    A reputation for conservativeness, old fashion and risk-averse in the Japanese marketplace. Yet this mentality is evolving and it has made the entrepreneurship community expand rapidly. In 2018 it began the ambitious J-Startup program aimed at generating 20 unicorns or listed companies by 2023. There are roughly 10,000 start-ups in the world according to the Japanese Ministry of Economics. This has been possible through creative thinking, technology skills, advanced networks, a well-trained ex-pat population, competent staff, etc. This has been possible.

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    3. The United States of America

    United States of America Flag
    United States of America Flag

    As the nation has a well-evolving community and a long tradition of entrepreneurship, the U.S. is not new to the innovation ecosystem. Silicon Valley is known around the country for its world-famous start-up center, as are Atlanta, New York, Austin, San Diego, San Francisco, and others. As a result, several people decide to immigrate to the US in order to start a business. Some of the best examples of successful start-ups are Google, Uber, and Facebook. The amount of financing given to young ventures has increased, leading to the growth of entrepreneurship.

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    4. United Kingdom

    United Kingdom Flag
    United Kingdom Flag

    The UK is well known for numerous technology start-ups. Britain is now famous for its presence in colleges of world-class and a diverse pool of foreign talent. The UK startup community has not ceased manufacturing creative businesses like Revolut, Move Wise, and Perkbox amid shaky talks on Brexit and an unpredictable future. Start-ups in the United Kingdom profit from Europe’s highest population of English, easy business entry, and highly trained, highly skilled workers. The British new technology economy is full of talent to choose from, with a population of 2.1 million.

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    5. Canada

    Canada Flag
    Canada Flag

    Canada gives founders and start-ups a comprehensive support structure that includes a wealth of activities and programs. Increase business practices, trained people, a well-developed facility and competitive foreign exchange rates are open to Canadian start-ups and more. With many seeing it as one of the most appreciated countries in the world not only to develop a corporation but to establish families and raise children, Canada has become one of the best locations. It may be a powerful company, access to a wide talent pool, or welcome, but it seems that Canada is gaining a lot of fame as one of the most promising countries on a business trip.

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    6. Switzerland

    Switzerland Flag
    Switzerland Flag

    Switzerland is regarded as a tranquil paradise with magnificent lakes, glaciers, and mountains. However, elegance does not keep the European start-up community from being broken. According to this assessment, the fact that a company starts in Switzerland has more positive than negative implications, so it is a very good chance for entry into a stable market with access to the European markets in order to be stable, creative, and productive, it helps you to test your product or service in a multicultural environment. Thanks to the presence of a trained population, a well-established regulatory environment, and quick access to capital for enterprises, the country has a successful startup ecosystem.

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    7. Sweden

    Sweden Flag

    Sweden is a unicorn factory in the industry as it is home to valuable industries across the world. There is a tiny domestic market in the world, which pushes start-ups and entrepreneurs to think internationally from the beginning and take them to high levels. Despite Stockholm, the capital city of Sweden, which is per capita the second most active technology center of the world after Silicon Valley, many consider that the Swedish economy is being powered by big companies. However, 99% of all companies in Sweden are small firms, currently hiring four out of five individuals.

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    8. Australia

    Australia Flag
    Australia Flag

    Australia is in the Royal proclamation. There are also several islands in the world, particularly Tasmania. The area was settled by aboriginal people at least 40,000 years before the first British settlers in the 1700s. Australia ranks fifth when it comes to women entrepreneurship, one of the world’s most start-up-friendly countries. It was reported that either migrants or their children founded 57% of start-ups in the country and 20% of workers are foreign talent. Australia has achieved a well-built community, infrastructure, and regulatory system in terms of education. Australia has scored.

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    9. South Korea

    South Korea Flag
    South Korea Flag

    Opposition to the southern part of the Korean Peninsula South Korea, formally the Republic of Korea, is a region with a long tradition of violence in Eastern Asia. Freed from Japan at the conclusion of World War II in 1945, South Korea was occupied in North Korea a couple of years later by Communist Forces. South Korea has experienced rapid economic growth and is now the world’s 11th largest economy. In recent years, there has been an immense increase in the country’s technology start-up ecosystem. With the various investments of these start-ups, this is likely. In 2017, 2.38 trillion start-ups were spent, and by 2018 hit 3.42 trillion.

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    10. Singapore

    Singapore Flag
    Singapore Flag

    Singapore is the busiest metropolis in Southeast Asia and home to one of the world’s most busy ports, established as a British trading colony in the 19th century. On the eponymous capital island, the vast majority of its 5,7 million people remain, and the city-state is complete by hundreds of neighboring islands. The government encourages startups with large incentives and creative policies favorably. In addition, Singapore has an advanced ecosystem of entrepreneurs with multiple incubators and accelerators. More than 150 risk capital investors in the country are also responsible for the growth of these start-ups.

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    Conclusion

    Various aspects contribute to an environment of diverse entrepreneurs. Firstly, government funding in the form of monetary benefits and other programs must be consistent. The next key consideration is unimpeded access to highly trained and eligible workers. The country’s position is also significant, as it can make foreign markets easier for companies to enter.

  • Marketing Strategies of Paytm [Case Study]

    Paytm was established in 2010 and its parent company is One97. Vijay Shekhar Sharma is the founder of the company. Paytm has received a series of funding rounds from popular investors such as the Alibaba Group, Ratan Tata, Mountain Capital, etc. Smartphones with Android, iOS or Windows operating systems have Paytm services available to them.

    What is Paytm?
    Paytm’s Marketing Strategies
    Conclusion

    Full form of Paytm

    What is Paytm?

    Paytm is a leader in the industry of digital payments. Paytm is an Indian mobile app and online service which is used for making payments like recharging your phone or paying your bills and also allows user to transfer money over the Paytm wallet. Debit and credit cards are the modes selected for these transactions. This prompted many to use Paytm as the government concentrated on cashless transactions.

    Paytm or PhonePe: Which One Should You Use?
    The invention of ATM revolutionized the way we exchange and handle money. Andthe advent of digital wallets has put that revolution into oblivion. Why? We nowcarry out transactions without cash or card in our pockets. Digital wallet or UPI (United Payments Interface) was launched in 2015 by the st…
    StartupTalkyPV Vyshnavi

    Paytm or Phonepe, which app meets your requirements

    Paytm’s Marketing Strategies

    Paytm introduces cashless transaction schemes

    The potential market for online marketing as well as cashless transactions has also increased with the growth of mobile phone users in the world. The company has been able to hit the customers with smart phones with its cashless transaction schemes.

    Operating system that supports Paytm
    • Paytm launched ‘Each one, teach one’ to increase cashless payments literacy – Back in 2016,the company had announced Rs. 2100 in scholarship for 10,000 users who help increase digital inclusion and adoption of Paytm and certificates for one lakh further users across all major districts.
    • Paytm had also announced an incentive including Rs. one crore grand prize along with additional prizes like motorcycles, smartphones, laptops and other exciting gifts. All users transacting between 1st December 2016 and 31st March 2017 were eligible to win these prizes.
    • The ‘Scan any QR to pay using Paytm’ scheme has been launched in seven languages which are Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam.

    Paytm’s Cobranding

    Another USP of the company is co-branding. Brand cooperation with businesses such as Uber and Meru Cabs has been successfully developed. Many more reputable brands have been helpful in getting new customers to use Paytm.

    Top 10 Mobile Wallets in India | Online Payment Made Easy
    The globe is seen slowly paving its way towards a cashless society. Frominvoices to cards and now to mobile wallets, this significant transformation hasreduced the weights of bulky wallets. We can pay for any product, transfermoney, make bill payments, and almost everything to do with money from …
    StartupTalkyAvantika Bhardwaj

    Top 10 mobile wallets that are in India

    Paytm’s Promotion And Advertising Strategies

    • Newspaper, transit media and television were the company’s offline communication networks. The Paytm promotions also used digital, print media and radio services.
    • Paytm was made a household name, using a phrase from the catchy word “Paytm karo”
    • The company’s online advertisement strategy is focused on bringing visibility everywhere by sharing their ad on Facebook and Twitter, and even sponsored posts on Instagram and at time’s even Snapchat.

    Paytm’s Discount Offers

    • The biggest selling point for paytm was without question motivating people to use the offers that have been run by the company.
    • Add to these the cashback offers and discounts offered by mobile wallets like Paytm, as well as the reward points and loyalty benefits on existing credit and store cards.

    Events sponsored by Paytm

    • The company was involved in sponsoring a variety of events, tournaments, etc. that gave the brand an immense exposure.
    • Paytm is the official sponsor and supporter of India’s cricket team, which would give the brand worldwide publicity and exposure.
    • The company has got 120 seconds of airtime for each match played on the tournament, and the brands popularity increased during the World Cup has resulted in the launch of new TV advertisements during the IPL 8 season.

    Campaigns made by Paytm

    Here is a list of the successful campaigns and partnerships with leading brand run by Paytm:

    Paytm Karo

    This is one of the key announcements that rapidly gained populism. The company has become active in social media. #PaytmKaro is being added to almost every conversation that is being driven on Facebook and Twitter. The ad rolls out some life situations such as money transfer, online shopping, mobile recharge which are made easy by Paytm services.

    Facebook Live

    Paytm has imbibed its customers with details about the value of user account security and how they are protected against hacking. Paytm conducted a series of live Facebook training series, “Paytm Merchant Connect- Training Series” which turned out to be a great success.

    The Soldier Mobile Game

    It’s become a perfect campaign for technology-friendly people and game lovers throughout the world. The match reveals the battle against the dishonest militias of Spartan Paytm troops. The game targets the mission of the company of protecting its users interests.

    Credit cards

    The card’s use was beneficial when the wallet was successfully used by the company. By using the Username and Passwords customers can withdraw money from their wallet reservations.

    Dabbawallas in Mumbai

    Strategic ties between the business and the competent lunch servers in Mumbai City. These messengers only pay through the Paytm App.

    Auto-start of the SMS for a month:

    Paytm continues to send customers reminders regarding payments.  The messages are intended to notify the customer that the digital wallet can be used to make those payments easily.

    MBA contest

    A contest held for students attending MBA courses are invited to produce a video about the use of the paytm application. The winner will be the person whose videos receive the maximum number of likes.

    Conclusion

    Paytm has successfully induced Indians to rely on the use of cash in regular daily businesses. Instead, people in the country prefer to make digital payments for such transactions. There’s one initiative called Aadat Se Azadi or Habit Free. This is achieved by highlighting problems facing people when dealing with cash. It was also stressed why and how people feel insecure when they go out with plenty of cash.

    Paytm – An E-wallet that rules the world of Digital Payments!
    This post has been approved by the organization it is based on. Nearly 1.7 million people in the world are unable to engage in the formalfinancial system. This imposes adverse effects on saving and investments.Cash-based transactions lack transparency and are also typically unsafe. Paytmbrought …
    StartupTalkyHimaya Presthitha

    Paytm’s success story

    FAQs of Paytm’s marketing strategy

    1. How many users does Paytm have?

    More than 150 million people actively use Paytm wallets for making online transactions.

    2. How many merchants have accepted Paytm as mode of payment?

    3 million merchants accept Paytm as a mode of payment.

    3. What is the process of using Paytm?

    Utilizing net banking, credit/debit cards, IMPS or any other way listed on the bank you have to move some money when you are registered with Paytm. In order to pay you scan the cod or type in the number of the vendor.

    4. How can you identify if a store uses Paytm?

    In addition, the blue Paytm logo can easily be identified. The physical presence of the brand is attributed to the presence of stickers, hanged posters, Paytm posters etc helps users to identify if payment can be made through Paytm.

  • List of the biggest Startup Data Leaks

    The costliest and fastest-growing outcome of cybercrime is the theft of information. Millions of people’s personal and confidential data are stolen and a fast buck is substituted. To deter cybercriminals from building solutions against them, cybercriminals are continually evolving and discovering new ways to exploit online security. But hackers aren’t the product of all data violations. ‘loopholes’ and unprotected servers most frequently provide wrong actors with access without even breaking-in. The pandemic has shaken the nation, leaving private and government entities with trouble conducting their daily operations. With the unforeseen COVID 19 circumstances, corporations and organizations, including layoffs, pay cuts, and more, are among the most affected industries. The pandemic has forced companies and organizations, by using remote operations, digital platforms, etc., to transition their working formats, accelerating adoption of the technology. Sources say that 94% of organizations are currently using a cloud service, and 83% of businesses’ workloads will be in the cloud.

    1. Big Basket user data for sale online

    On October 2020 around 20 million users account information were leaked

    In October 2020 around 20 million users’ account information was leaked. According to the Atlanta-based cyber intelligence company Cyble, consumer data from the online grocery platform Big Basket is for sale in the online cybercrime market. With a price tag of 3 million rupees ($40,000), part of a database containing personal details of nearly 20 million users was available, Cyble said on November 7. The data included names, email IDs, hashes for passwords, PINs, mobile numbers, addresses, birth dates, locations, and IP addresses. Cyble said it discovered the data on October 30 and disclosed the apparent violation to Big Basket on November 1 after comparing it with the details of Big Basket users to confirm it.

    2. Twitter Breach

    130 Twitter accounts were targeted due to the twitter breach

    The attack on July 15, 2020, targeted a small number of employees through a phone spear-phishing attack. This attack relied on a significant and concerted attempt to mislead certain employees and exploit human vulnerabilities to gain access to their internal systems. Via a phone spear-phishing attack, the famous microblogging site came under cyberattack in July this year. 130 Twitter accounts were targeted, eventually Tweeting from45, accessing DM inbox 36, and downloading Twitter Data from 7. To access the internal systems and obtain knowledge about the processes, the attackers used special employee passwords. This information then allowed them to target additional staff who had access to the support resources for the Twitter account.

    3.Whatsapp Breach

    The new policy effectively takes away the discretion that users

    The new policy effectively takes away the discretion that users had until now not to share their information with other apps owned by Facebook and third parties. While the revised privacy policy of Facebook-owned WhatsApp has stoked fears about privacy and data sharing with other apps, what is missing in the midst of the clamour is this: if India had a data protection law in place, WhatsApp would not have been able to go forward with this update in the first place. In reality, for two years now, India’s data protection law has been languishing.

    4. Zoom Credential-Based Breach

    More than 500,000 Zoom accounts were hacked in April

    More than 500,000 Zoom accounts were hacked in April and then sold for either free or less than a penny each on the dark web and hacker forums. The compromised credentials are gathered through password stuffing attacks, according to reports, where threat actors attempt to login to Zoom using accounts leaked from older data breaches. The efficient logins are then collected into lists that are marketed to other hackers.

    5. Unacademy Data Breach

    Over 20 million user accounts were exposed and sold to the Dark Web

    Unacademy, one of the prominent online educational platforms based in Bengaluru, suffered a data breach in January this year. Over 20 million user accounts, including usernames, SHA-256 hashed passwords, date entered, last login date, email addresses, first and last names, and whether the account is active, a staff member, or a superuser, were exposed to the breach and sold on the Dark Web. The big data breach was revealed by the US-based cybersecurity company Cyble, according to reports. There are also several accounts using corporate emails in the exposed database, including those of Wipro, Infosys, Cognizant, Google, and Facebook.

    6. Tetrad Data Breach

    Market research company Tetrad experienced a data breach on February 3 that included data from Tetrad customers, and it differs by the form of business and their data collection methods. The data included a spreadsheet detailing over 4,000 current and expected locations related to IBM Tririga deployments, according to reports. Other critical data, such as the sum of 130 million rows of data on US households, were compromised in addition to the data collected by retail companies.

    7. Sina Weibo Data Breach

    In March, the Chinese Weibo social network suffered a major breach of data containing 538 million Weibo users’ information. Personal details, such as real names, site usernames, gender, location, phone numbers, among others, were included in the data. The hacker was selling the Weibo data for just ¥1,799($250), according to reports.

    8. Easyjet Data Breach

    EasyJet also reported that 2,208 traveler’s credit card details were revealed

    The British low-cost airline group EasyJet experienced a large-scale data breach on May 19 this year, compromising data from nine million customers. The data included email addresses, travel information, and, in certain cases, payment card information, according to reports. EasyJet also reported that 2,208 travelers’ credit card details were revealed.

    9. MGM Grand Data Breach

    MGM announced a data breach in February for about 10.6 million customers who stayed at MGM resorts. The data, which included personal information ranging from home addresses and contact details to driver’s licenses and passport numbers, appeared online.

    10. Marriott Data Breach

    In January this year, Marriott International faced a major data infringement. In January this year, Marriott International faced a major data infringement. Contact details such as name, mailing address, email address, and phone number were included in the information, as well as loyalty account information, and additional personal details such as business, gender, and birthday, day and month, relationships and affiliations, and so on.

    11. Nintendo Data Breach

    300,000 Nintendo Network ID accounts were compromised

    Nintendo, the Japanese video gaming giant, reported in April this year that by using unauthorized logins, 300,000 Nintendo Network ID accounts were compromised. The additional Nintendo Network ID (NNID) accounts that were compromised had their passwords reset, according to reports and the related users were directly contacted.

    Conclusion

    While our hope is eternal, with the rise in data insecurity, from exposed databases to phishing attempts, from malware to data leaks from third parties, the odds do not look good. In the first quarter of2020, an increase of 273 percent over the previous year was reported. Data breaches aren’t going anywhere and we’re here to keep you up-to-date on the worst data breaches of the year putting you at risk of identity theft.

  • Successful Cleantech Startups And Their Attainments In India

    Cleantech is the future. Clean technology (Cleantech) is a general term used to describe products, processes, or services that reduce waste and require as few non-renewable resources as possible. The ultimate aim of such cleantech startups is to improve environmental sustainability. Clean technologies are not an industrial sector in themselves, and their image is still somewhat scattered.

    Cleantech startups in India develop the technologies, business models, products, and services required to deploy and finance cost-effective Cleantech solutions at scale. Any company that develops or offers a technology, product, or service that involves a response to an environmental issue is a Cleantech enterprise. Cleantech in India not only refers to just the generation of renewable energy but also covers Water and Waste Water Management, Electronic Waste disposal, and Recycling. All forms of RE (wind, small hydro, solar, biomass, and waste to energy) have significant potential in India.

    What is cleantech?

    Clean technology covers the following aspects:

    • Clean energy and energy storage
    • Green materials
    • Energy and resource efficiency
    • Sustainable agriculture
    • Sustainable transport
    • Water, land, and air quality
    • Recycling & waste

    The scope of entry into India’s Cleantech market remains high, in a large and industrially-growing country, which will increasingly depend on clean methodologies for generation, transmission, and management of power. Innovative cleantech startups are driving the growth of clean technology. 75% of India’s solar PV capacity is installed by young entrepreneurs. The government is looking at attracting investments in RE of over US$ 200 billion for it to account for 15% of the overall energy basket.

    Factors That Drive for Cleantech

    • The overall population is still expected to increase rapidly, to 9.9 billion by 2050, mostly in developing regions of the world, further increasing pressure on limited natural resources, increasing supply challenges, and creating price instability.
    • As developing countries industrialize rapidly, global demand for natural resources is predicted to increase dramatically, leading to increased resource scarcity.
    • Increasing urbanization has a direct impact on consuming resources.
    • Energy and resource independence have long been strategic imperatives for many countries.
    • Consumer desire for cleaner, less toxic products has changed purchasing patterns and driven the creation of new environment-friendly materials.
    • Changing policy and regulatory requirements designed to address the impacts of an increasingly industrialized world.
    • In the face of growing constraints and increasing prices, corporations and consumers are seeking increasingly efficient ways to cut costs and increase efficiencies, especially in periods of declining revenue.
    • The number of relatively wealthy people (the middle class, essentially) is expected to increase.
    • Risk mitigation is also an important driver of Cleantech infrastructure and innovation.
    • Climate change is a force that will exacerbate many of these drivers.

    Husk Power Systems  ‌

    Husk, Powering Possibilities

    Founders: Gyanesh Pandey, Manoj Sinha, Ratnesh Yadav, Charles W. Ransler

    Year of Inception: 2007

    Husk Power Systems is a startup company based in Bihar, India, that provides power to thousands of rural Indians using proprietary technology that has been developed by the firm that cost-effectively generates electricity using a biomass gasifier that creates fuel from rice husks, a waste product of the rice that separates the husks as chaff from the rice, a staple food in the region. They offer a flexible, 100% renewable energy ‘pay-as-you-go’ service, using a mobile-enabled smart metering system. With a 24-hour onsite service team and a maximum four-hour response time when issues arise, they provide reliable, low-cost AC power that matches the aspirational needs of our customers; for households, community services, small businesses, and factories.

    ONergy      ‌

    ONergy

    Founders: Vinay Jaju, Ekta Kothari, Piyush Jaju

    Year of Inception: 2009‌

    Solar energy generation schemas like solar rooftop powerplant, solar irrigation pumping etc are benefited by ONergy which provides services like design, engineering, manufacturing, and solar consultancy services. Its main goal is to reduce energy costs for customers through its services. It also provides bank financing and OPEC models to make solar energy affordable. Not only does it make everything affordable, but also manages to provide high-quality products. It keeps a strong after-sales service network where it helps in facilitating consumer financing and develops an ecosystem for sustainable development as well as rural empowerment.

    ONergy products such as solar TV, solar computer, solar microgrids, and solar irrigation systems are newly launched as an innovative approach. It operates through a network of trained rural entrepreneurs, leveraging the existing networks of local NGOs, SHG’s, and Mathis. Currently, it operates across West Bengal, Odisha and Jharkhand through a network of RECs that reach out to remote areas. It is spread across 12 states in India.

    Karma Recycling

    Karma Recycling

    Founders: Aamir Jariwala, Akshat Ghiya

    Year of Inception: 2012

    Karma Recycling based in Delhi, India, is a leading trade-in operator and redistribution of mobile devices in India. Its ultimate stakeholders are consumers, retailers, and OEMs where it helps them manage large-scale buyback and trade-in programs which is why it is known as a consumer, enterprise software, and services solution. India is the second-largest mobile devices market in the world and is rapidly becoming a global nerve center for device commerce, e-commerce, and recycling. Through mobile device re-use, tons of e-waste are continually being diverted from landfills. The aim is to extend the life of a mobile device as much as possible, and when it cannot be extended any further, to recycle it responsibly. Karma Recycling has restored an impressive 95% of mobile devices we’ve collected. The remaining 5% are recycled responsibly according to their zero-landfill policy.

    A K Surya Power Magic

    Surya, Power Magic

    ‌Founders: Abhilash Thirupathy, Karthic Ravindranath

    Year of Inception: 2012

    Surya Power Magic based in Coimbatore empowers the Indian farming community by offering them a reliable and durable solar irrigation solution. Power has always been a problem in India which is even so for the average Indian farmer. The company makes affordable solar water pumps for farmers in power deficit regions. Surya Power Magic in 36 startups from India and five startups from the US for companies that are building products for a social cause.

    Green India Building Systems and Services (GIBSS)

    Green India Building Systems and Services 

    Founders: Arun Shenoy, Mandar Kaprekar

    Year of Inception: 2009

    Green India Building Systems and Services is Mumbai-based, has headquarters in Mumbai, and has offices in Delhi, Bangalore, Hyderabad, and Singapore, Cleantech startup that specialized in geothermal air conditioning technologies for cooling. Other than this, the company also provides ultra energy-efficient innovations like Hot Water Co-generation and LED lighting Systems. The company claims a 50%-60% reduction in cost for users and proportional reduction in carbon footprint for buildings. As of 2015, the company’s technology is used in 400 buildings across India.

    At GIBSS, corporate conduct is inseparable from the conduct of individual employees in the performance of their work. Every GIBSS employee is responsible for adhering to business practices and ethical principles that reflect the highest standards of corporate and individual behavior. GIBBS recently won the Sankalp 2012 award winner for the Most Innovative & Sustainable Company in ‘The Clean Tech & Clean Energy Sector’.

    Some impacts of GIBBS

    • saved over INR690 million for buildings
    • saved over 19 million electrical units
    • reduced 77% in energy consumption
    • saved 350 million liters of water consumption
    • reduced 19,000 tonnes of carbon footprint (equivalent to planting 5 lac fully grown trees)

    Greenway Grameen Infra Pvt. Ltd.                        

    Greenway

    Founders: Neha Juneja, Ankit Mathur

    Year of Inception: 2011‌

    Greenway Grameen infra Pvt. Ltd, being a product-based startup provides home energy appliances for rural Indians by engaging in the design, manufacture, and distribution of fuel-efficient, smoke-reducing affordable products like smart cookstoves and jumbo stoves. It focuses on retail shops including Paytm. It reduces smoke by 70%, fuel by 65%, and GHG emissions by 1.5 tons/year. Its aim is to become a globally recognized brand of choice.

    GreenObin

    GreenObin

    Founders: Saurabh Jain, Utsav Sharma, Nitin Goel

    Year of Inception: 2009

    Services provided by GreeObin: Waste Audit, Training Program, Recycling Bins, Eco Fair, Recycled Paper products, etc.

    GreenObin cleantech startup provides a range of independent recycling and waste paper management facilities to industrial and commercial consumers as well as local authorities. Its mission is to become the premier scrap collection service. Its purpose is to establish a profitable well-managed company while contributing to the environment. They are ultimately known for Recycling waste products in order to save the environment and create awareness among the community. It also works towards cultivating environmental awareness among the workers who consume large amounts of paper.

    Gram Power                ‌

    Gram Power

    Founders: Yashraj Khaitan, Jacob Dickinson

    Year of Inception: 2010

    Since its inception, Gram Power has stood out because of its innovative technology, and ambitious projects, starting from rural microgrids to one of the country’s largest smart meter installations. The startup provides cutting-edge Smart Grid technologies to address the electrification challenges in developing nations. The startup has brought smart grids to 30 remote areas in rural India through its Smart Microgrid solution. It’s now bringing its technology to the national grid by managing power distribution with its technology for India’s biggest private power distribution company.

    OORJAN

    OORJAN

    Clean-tech + Financing + IoT technologies = A million solar roofs

    Founders: Gautam Das, Roli Gupta, Hrishikesh Deshpande

    Year of Inception: 2014

    India’s rooftop solar market is exploding. India added more solar capacity in 2016 than all previous years combined. The Indian government has an ambitious target of 100GW (~USD 100 Billion) solar capacity deployed by 2022, out of which 40% is the rooftop. Today, Oorjan is one of the most innovative and fastest-growing platforms for rooftop solar in India.

    Oorjan directly partners with the best solar brands in India and globally to get volume discounts and pass them on to you. It has direct agreements with nationalized banks to provide low-interest loans for homes, housing societies, businesses, and non-profit institutions.

    Log 9

    Log 9

    Founders: Akshay Singhal, Kartik Hajela

    Year of Inception: 2015

    Log 9 Materials is a nanotechnology company headquartered in Bangalore, India, unleashing sustainable energy and filtration benefits. It is a nanotechnology company specializing in Graphene. It was awarded ‘Most Innovative Technology Company of 2018’ by the Department of Science and Technology, Government of India. It has developed Aluminium fuel technology for stationary and automotive applications. Log 9 has determined a team of scientists and engineers working on commercializing Graphene. Recently, Log 9 Spill Containment has developed an indoor air purifier named ‘Sorbene’ UV Air Purifier.‌‌

    OXY Garden                                     ‌

    Oxy Garden

    Founder: Abhishek Gupta

    Year of Inception: 2019

    OxyGarden is an IoT-enabled garden that purifies indoor air naturally by eliminating viruses, bacteria, dust particles, and harmful chemical pollutants like carbon dioxide, carbon monoxide, formaldehyde, benzene, etc. The idea Of Oxy-Garden came from a vision of a happier and healthier lifestyle for humanity. Oxygen the most fundamental element of life is what it offers. Most of us remain indoors for 90% of our daily life, breathing in air that is impure, contaminated, and polluted which is where OxyGarden plays a vital role. Customer relationship is its first priority, it always drives towards providing the best service to the customers.

    Skilancer Solar

    Skilancer Solar

    Founders: Neeraj Kumar, Manish Kumar Das

    Year of Inception: 2017

    Skilancer solar is India’s fastest-growing solar Module Cleaning System (MCS) provider. It focuses on solar cleaning types of equipment for solar panels of commercial parks and establishments. It employs an autonomous robotic cleaning system capable of cleaning the solar panels without water or any manual intervention. The robot is equipped with artificial intelligence (AI) in order to work according to weather conditions and power generation.

    AirOK

    AirOK

    Founders: Deekshit Vara Prasad, Yasa Pavan Reddy, Vanam Sravan Krishna

    Year of Inception: 2018

    AirOk works towards helping people adopt clean and efficient energy as part of their lives with their innovation and technology that also transforms India’s economy. It develops industry-specific technologies instead of generic technologies to control pollution in industrial and residential environments. The Delhi-based startup launched an indigenously developed smart air purifier called Vistar 550 for the B2B segment. Using EAGPA, the purifier can filter out particulate matter, microbes, fungus, and gaseous substances (carbon monoxide, nitrogen dioxide, sulfur dioxide).

    Due to the covid-19 pandemic, they have also released their own AirOk Breath Safe Face Mask which is crafted using a breathable fabric that is capable of shielding from viruses and bacteria.

    Conclusion

    The Cleantech startups in India are growing year on year, seeking to produce environment-friendly products which should benefit the natural environment by adopting clean production technology and using harmless or less harmful new techniques, energy resources, and technology. As such, it is an integral concept in sustainable development. India needs to develop green technologies that will help the country to produce cleaner energy and to consume it more efficiently. Clean-tech startups are seen by the country’s leaders as future pillars of Indian Sustainable Development.

  • Co-working Spaces- How Is It Working In India?

    The predecessor to modern co-working was hackerspaces and other collectives. These allowed professionals in a field to interact and share ideas. But with time, sharing didn’t stop with ideas and it moved on to resources.

    Co-working space is a concept that originated about 15 years ago. The concept involves bringing different companies to work with a common space and infrastructure. This concept came into being because of the rise in prime real estate prices. Small tech companies and start-ups could not afford it. So, they wanted a setting to share resources to reduce costs.

    Number of coworking spaces (globally)- 2017 forecast
    Number of coworking spaces (globally)- 2017 forecast

    Co-working spaces came into being for the sole purpose of reducing costs spent on real estate. Although this is one major reason for the increase in demand, they have grown out to be more than that.

    With a flexible working environment, co-working spaces offer a sense of being part of a bigger community. This is best suited for offices with very few workers or a group of freelancers and start-ups.

    For any small tech-based start-up, the first need is getting a lot of connections. With a community filled with people from various fortes, co-working is a boon in disguise.

    For a group of freelancers, paying monthly rents and spending money on infrastructure is useless. Co-working provides a way around that and pay only when used.

    List of Best Coworking Spaces in India [2019 Exhaustive list]
    Coworking space is an office or a building where individuals or a group ofindividuals can come to work on their personal or professional projects.Individuals pay to the company which is providing the space. Almost all such coworking space companies provide additional facilities which attract the …
    StartupTalkyShubham Kumar

    How The Co-working Model Generates Revenue?

    The basic revenue for co-working spaces is the income from subscriptions. The rates that are charged depending on the amenities, location and the time for which the amenities are used. This is for companies that pay based on a long term membership agreement.

    There is another type of co-working where a space is set up and provided on a lease basis to the highest bidder. The maintenance of the space and the amenities are managed by the owner.

    Top Facilities That Make Co-working Spaces Appealing For Companies

    • Networking is the most important advantage that a co-working community offers.
    • Hassle free office maintenance at very low costs without any compromise on utility.
    • With collaborative co-working spaces, locations other than the home location can be used.
    • With high-end tech equipped conference rooms, meetings and conferences can run problem-free.
    • Without the need to spend any money, co-working offers excellent interiors to promote a work environment.
    • Common amenities include recreational spaces for all members. This ensures that the employees work all the time but also spend time for themselves.
    • Industry talks, games and other events are also organized in co-working spaces to allow the members to bond into the community.

    What is CoWorking Space and Basic Features to Expect from CoWorking Space
    Planning for a startup with your friend? But want to look cool just like inmovies or TV shows? But it is also true that you can’t spend the whole daysitting in a café without ordering coffee. Coworking spaces are a great deal youcan go for. They are changing the market and supporting people towar…
    StartupTalkyAshwini

    Co-working Culture In India

    India saw its first co-working space in 2012 when 91Springboard started its operations. Although it did not cater to the needs of companies like spaces today, this was the start in India.

    Today, Co-working is the fastest growing need in the declining real estate industry. This shows that it is highly in high demand. Since 2018, the trend has started to rub off on all major cities in India. At first Delhi, Mumbai, Bangalore and Hyderabad were seen as potential locations for co-working spaces. The trend is not spreading to almost all tier 1 and tier 2 cities in India.

    Future Of Co-working On India

    Expansions and takeovers

    There have been quite a few new entrants in this market like Oyo, One Cowork, etc. Companies like these start with a foot in almost all major cities. So, smaller shared spaces can be acquired by such large players. Established co-working space companies like 91Springboard will expand operations in new cities. We can observe a lot of mergers and acquisitions in this field.

    Domination by large enterprises

    Large corporations will establish long-term deals for co-working. Co-working spaces will meet their day to day office space needs for the large part.

    Specificity

    Today’s co-working is focused on the community as a whole. But with the rise in the number of spaces, client-based features are a new path to develop on. By providing features that cater to a niche clientele, more and more growth can be observed.

    Start-up dominance

    With over 40 percent of the population constituted by youth, India will see a rise in the number of start-ups. Small tech companies and Start-ups prefer Co-working over traditional office spaces as they provide better connectivity and infrastructure. This will lead to an increase in the share of Start-ups in co-working spaces.

    Expansion in Tier 1 cities

    Geography limits most Co-working platforms in India. Most of them exist only in a few cities. The expansion of such players into other tier 1 cities will be seen for sure in the next 2 years.

    Growth in Tier 2 and Tier 3 cities

    Bangalore, Delhi and Mumbai are the most preferred locations in Tier 1 cities. Although there are other cities with equal potential for expansion, many MNC’s are expanding to smaller cities. So, this untapped market will provide more buzz for the Co-working space market.

    Expansion to dominate the office space market

    The actual share of shared spaces is very low right now. But with the increase in the need for good office spaces, this will change. More and more co-working structures will come up in the next 5 years and their share will cover almost 30-40 percent of the office space needs.

    New real estate market

    As this model becomes more successful, co-working operators will come into play. Real estate owners will provide buildings that will be renovated and managed by the local operators. This will begin to exist when prime real estate costs increase with a decrease in availability.

    Awfis Success Story- Best and Affordable co-working spaces, Virtual office in India
    The coworking industry in India is at its peak and is slated to transform into amainstream segment. The millennial workforce is ever evolving and over 13million people are expected to work out of co-working centers by 2020 in India,with many corporates expected to allocate 10% of their office por…
    StartupTalkyLakshya Singh

    EndNote

    The increase in the number of shared working spaces has seen a huge increase in India. With the emergence of start-ups in almost all tier 1 and tier 2 cities, this growth is inevitable. In the next 5 years, the demand for shared office spaces will increase manifold as the resources become scarce. Co-working spaces work based on annual seating capacity. This number being very low in India, it is possible for failure. But there is one question that remains, will the market conditions change like expected or is there something unexpected.

  • Top 5 Innovative Space Startups of India to Lookout for in 2020

    As India is making some huge advancements in space tech, Many space startups of India are grabbing the attention of investors. Surviving in an Indian startup space is not easy with fierce competition around you. 60 to 70% of the startups fail without even emerging to the top, so emerging as a space tech startups in India is an achievement in itself. Here we are going to talk about Top innovative space startups in India.

    Building a space startup requires building path-breaking technologies across launch, communication, and satellites and massive investments. As Elon musk’s SpaceX made history by sending two astronauts to space on Crew Dragon spacecraft using a Falcon 9 rocket, many Indian startups can see light at the end of the tunnel.

    Astrome
    Pixxel
    Kawa Space
    Skyroot
    Agnikul Cosmos
    FAQ

    Top 5 Innovative And Best Space Startups in India

    Astrome

    Startup Name Astrome
    Headquarter Bengaluru, IN
    Industry Wireless
    Founder Neha Satak and Prasad HL Bhat
    Founded 2015
    Products and services Low-cost, High-Speed, Reliable Internet direct to Homes, Businesses, Schools, and Healthcare Centres

    Astrome is a Bangalore based spacetech startup founded by Neha Satak and Prasad HL Bhat on May 20, 2015. Astrome Technologies Private Limited is one of the top space companies and includes 3 registered patents primarily in the ‘Electric Communication Technique’ category, according to IPqwery.

    Just like cable TV from space is 100 times cheaper, delivering internet from space will be cheap, and fast”.

    says Neha, who is the CEO of her company.

    top space startups in India
    Astrome Team | Top Space Startups

    Astrome will be launching a constellation of 198 satellites into the Low Earth Orbit (LEO) to make the internet more accessible to everyone in the developing world. These satellites will cover the most densely populated regions of the world including Africa, South America, the Middle East, South Asia, and Southeast Asia.

    Awards

    • National Award in the ‘Technology Start-ups Category’ (2018).
    • US – India Science and Technology Endowment Fund
    • Most Promising Aerospace and Defense Startup Award by NASSCOM and IESA

    Pixxel

    Startup Name Pixxel
    Headquarter Bengaluru, Karnataka
    Industry Defense & Space
    Founder Awais Ahmed and Kshitij Khandelwal
    Founded 2018
    Products and services climate monitoring, crop yield prediction, urban planning, and disaster response

    Pixxel is an Indian space tech company Started by 22-year-old Awais Ahmed and. Kshitij Khandelwal. Pixxel has two Indian clients and eight more globally. Pixxel was the only startup from Asia to be selected for the first batch of 10 startups in Techstars Starburst Space Accelerator in Los Angeles. They are building a constellation of earth imaging satellites.

    Space tech startups india
    Pixxel Founders Kshitij khandelwal(left) and Awais Ahmed

    They are planning to launch satellites that would be helpful for governments and private organizations in collecting AI-powered analytical data related to agriculture, climate, the spread of crop pests and diseases, defense monitoring, and mining to find illegal operations, monitor oil and gas pipelines, natural disasters, forest fire, etc said Awais Ahmed, founder, and CEO of Pixxel. Space tech startup Pixxel raised $5M seed funding from Blume, growX, and Lightspeed for the first satellite launch later this year.

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    Kawa Space

    Startup Name Kawa Space
    Headquarter Mumbai, Maharahstra
    Industry Defense & Space
    Founder Kris Nair and Bala Menon
    Founded 2019
    Products and services Earth observation satellites

    Kawa Space is a Mumbai-based space tech startup founded by Kris Nair and Bala Menon in 2019. Kawa builds and operates infrastructure in space on behalf of an enterprise and corporate clients. Their earth observation satellites are used by customers in financial services, government departments, strategic risk management, and agriculture.

    Kawa space has launched one satellite in orbit, and the launch of 18 others are underway. Vijay Shekhar Sharma, Founder of Paytm invested an undisclosed amount in Kawa Space.

    Best Space Tech Companies In The World
    Technology is the current force in the 21st century. We survive in the world oftechnology and it is constantly making an impact in our life, that we are nowaiming for space.A newspaper once said that “we live in the world, which isgetting smaller day-by-day, because of the technologies and the im…
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    Skyroot

    Startup Name Kawa Space
    Headquarter Hyderabad, Telangana
    Industry Defense & Space
    Founder Pawan Kumar Chandana and Naga Bharath Daka
    Founded 2018
    Products and services Launch vehicles

    Skyroot is a Hyderabad-based startup Pawan Kumar Chandana and Naga Bharath Daka both are former ISRO scientists. Skyroot Aerospace is the first privately-owned Indian firm to demonstrate the capability to build a homegrown rocket engine. Skyroot has a series of launch vehicles, Vikram 1, Vikram 2, and Vikram 3. Skyroot is into building India’s first privately built space launch vehicles. Skyroot aerospace has raised $4.3 million to date.

    top space startups in India
    Skyroot Aerospace Space

    Agnikul Cosmos

    Startup Name Agnikul Cosmos
    Headquarter Chennai, Tamil Nadu
    Industry Defense & Space
    Founder Srinath Ravichandran and Moin SPM
    Founded 2017
    Products and services Mini launch vehicles

    Agnikul is a space tech startup started by Srinath Ravichandran and Moin SPM in 2017, this startup provides a dedicated launch vehicle for smaller satellites at a lower cost. It is the only space tech startup in India to design a rocket engine that can be printed in a single piece using 3-D printing technology. Agnikul is making a small rocket that can carry a payload of around 200 kg. Agnikul has also raised 23.4 crores in the Series A funding round.

    best space startups
    Agnikul Founders 

    “We started Agnikul with the dream of bringing space within everyone’s reach. We are doing this by building nimble, reliable, and modular rockets that can put small satellites in space, on-demand,” Srinath Ravichandran, co-founder and CEO of Agnikul, said.

    Conclusion

    By looking at the passion and hard work of these startups one thing is for sure that India has a bright future in Space tech. Space tech startups in India are gaining ground as private investors are paying heed to this new breed of startups. After SpaceX successfully launched its rockets in space, it paved the path for all the young age space tech startups and proved you don’t need to be a government space body to launch a vehicle in space.

    FAQ

    How many tech startups are there in India?

    India has about 50,000 startups India in 2018; around 8,900 – 9,300 of these are technology-led startups 1300 new tech startups were born in 2019 alone implying there are 2-3 tech startups born every day.

    What is the best space company?

    Best space startups:

    1. SpaceX.
    2. Swarm Technologies.
    3. Spaceflight.
    4. Johns Hopkins APL.
    5. Capella Space.
    6. Space Tango.
    7. Momentus.
    8. Accion Systems.

    What is the revenue of skyroot aerospace company?

    Skyroot aerospace revenue: 31.5 crores INR.

  • What Is A Webinar And How Does A Webinar Work? | Benefits Of Hosting A Webinar?

    What is a Webinar? A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    What is a Webinar?
    Webinar

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.

    Webinar software runs this online video conference meeting. The person holding the seminar is referred to as a “host” and they invite attendees to watch and participate in an online session that can last anywhere from 10 minutes to 2 hours.

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    Webinars Are Great For

    The basic purpose of a webinar is to present a topic that is engaging, relevant and informative to audience, however you can also use it for,

    • Showcasing new products and services
    • Selling b2b products
    • Engaging blog audiences
    • Creating onboarding or training videos for employees
    • Selling SaaS products (or software)
    • Nurturing existing customers
    • Acquiring leads

    And the list goes on.

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    What is a Webinar?

    Benefits Of Webinars

    There are many benefits of using webinar to host your event or presentation. Here are some of them,

    Webinars Are Cost Effective

    One thing can come in mind that how much does a webinar cost? Webinars cater specifically to an online audience of interested users. Unlike webcasts, there’s no physical location necessary for everyone to join. Thus, you don’t need to pay for many of the things a physical seminar would entail, like renting a room and arranging for chairs. The attendees don’t have to pay much (if anything) to attend these online meetings, and they make excellent business sense for them, too.

    Webinar Cost Breakdown
    Webinar Cost Breakdown

    The cost of arranging a webinar is usually between $100 to $3,000, which is a fraction of the cost of organizing a live, physical conference. However, if you use a webinar platform like WebinarJam, you can save yourself a lot of money as they only cost $1 for a 60-day trial. Thus, it’s a very cost-effective medium of engaging your prospective leads.

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    Start Using Manychat For Free [https://manychat.pxf.io/emmZj]
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    Create Business Relationships

    The benefit of speaking to a group of potential prospects through a webinar is it allows your prospects to get to know you on a much deeper level than what could possibly get accomplished in a 30 second commercial at a networking event. After all, people don’t do business with companies. People do business with people. In a webinar you have the time to allow your attendees to get to know you as a person, like you and trust you from the insights and content you share.

    Lead Generation

    Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of business cards. But it’s much more than that. Webinars themselves provide the benefit of almost filtering out, or building up a lead. Since they were interested in attending your webinar in the first place, you’ll know they’re a qualified lead.

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    Webinar lead generation stats - what is a Webinar?
    Webinar Lead Generation Stats

    They were seeking the benefit of your webinar first; this means they’re interested in what you have to offer. Also the kind of information you receive from your participants through your webinar software can be very valuable. It may be that you can collect potential leads’ job titles, responses to any polls or Q&A’s you used in your webinar – and much more intimate data than simply a name and email address.

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    Project management [https://startuptalky.com/tag/project-management/] software assists employees, administrators, and teams with managing team goals andlong-term projects, as well as coordinating individual tasks. Project managementsoftware accomplishes this through a range of tools to manage wor…
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    Reach your target group both live and afterwards

    A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched afterwards. This enables you to increase both the reach and the impact of your message. Needless to say, it is important that your webinar can be found easily via Google, which is why a well-designed webinar is search-engine optimised (SEO).

    Can be attended from anywhere in the world

    Using a webinar platform to create your webinars can help you do away with the problems of social media integrations and setting up billing. More importantly, they handle the constraints of addressing a vast audience in a unique way. Most webinar platforms allow you to reach a vast, expansive audience all over the world, no matter where you are.

    The logistical cost of attracting attendees from all over the world for a physical conference or event is not possible in most cases unless a 6,7 or 8 figure deal is on the cards. That’s beyond the reach of a small or medium-sized business. Webinars, on the other hand, allow you to target prospective leads all across the globe at virtually no logistical cost or support involved, no matter what the size of your business.

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    Webinars can be recorded.

    In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible. Unlike traditional conferences, it’s extremely easy (and cost-effective) to record your entire webinar – and your audience will thank you for it!

    What is a webinar software?

    Many people don’t know what is a webinar software? A Webinar software refers to the tools we use to make webinars, allowing us to deliver content in a convenient and engaging way. They’re effective at converting passive viewers into leads and revenue. Webinar software allows you to create an interactive experience online.

    • Attendees can use the chat section to ask questions at any time.
    • Hosts can take polls and surveys to keep attendees engaged and gather data.
    • Screen sharing can be used to give live demos.
    • Hosts can make exclusive product offers for attendees during sessions.
    • The best webinar platforms enable selling and have a bunch of bells and whistles for marketing your webinar (getting attendees to sign up).

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    What Is a Use Of Webinar In SaaS?

    These are just some of the benefits that Webinars can provide to your SaaS business.

    Benefits of Webinar
    Benefits of Webinar – What is a Webinar?

    Create Long-term Impact

    Although a webinar runs for an hour or two, it’s content persists for a longer period of time. With the help of replays, your webinar content will be living in the minds of your audience for months and even years. That means you can be ensured about the longevity of what you’ve created. So avoid topics which don’t have a long shelf life. Another effective way to get the most out of your webinar replays is to play them in a series

    Interactive

    Webinars are great for SaaS because they enable you to be more productive (sales-wise), to nurture leads and generate new ones. You can reduce the number of interactions by qualifying your marketing leads using webinars. The simple fact that they attend the webinar already tells you if they’re willing to engage with you. Then you can monitor their firmographics, their participation rate, their level of engagements and more.

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    Proves Your Authority

    If you’re coming up with an effective webinar, it’s easy to showcase your expertise and establish authority with your viewers. Studies suggest that webinars are more engaging when compared to written content. The major difference between reading a book and being an attendee of a great webinar lies in one major aspect. In the latter, the interaction is more because you can hear, communicate, possibly even see the host who has organized the webinar. So, the overall communication is great. Before getting into a business relationship with your company, the prospects will certainly want to know who are the faces behind it and webinars make that more palpable in the world of digital marketing.

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    Boost The Range Of Your Content

    Create great slides – you can easily use them again for a Slideshare presentation, crafting a blog post, or sharing the same in your next email newsletter. Just like generating cornerstone content, your SaaS can attain long-term growth while reusing the contents.

    Follow up with event attendees

    Sharing mind-blowing information and hosting lively and engaging webinars isn’t enough to deliver the results you’re after, however. Here, the follow-up process is just as crucial – you need to constantly reinforce the value of your company in your audience’s mind.

    Send follow-up emails a day or two after the webinar or set up a drip campaign and try and guide your audience down the sales funnel by drawing the content/comments you shared in your presentation. Sharing recordings of your past webinars is also a great way of maintaining a relationship with your customers in addition to making information easily available to them.

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    Few Tips To Help Your Webinars Stand Out

    • Keep them between 30-45 minutes long:
      Not many viewers want to stick around for an hour to listen to you talk. In fact, recent studies show that 41% of attendees prefer webinars of 30 minutes, and 44% of attendees prefer those up to 45 minutes long.
    • Research your attendees:
      The eventual goal of your webinar is to generate leads and make them purchase your product or services. Thus, you need to know what type of audience is attending your webinar. Before you host the webinar, it’s decidedly useful to conduct thorough research on the type of people that are attending, their demographics, professional domain and expertise, and industries they belong to. It helps you get a brief idea about what your audience is expecting from you.
    • Morning is the best time to hold one – Attendees prefer webinars held at 10 or 11 am
    • Leverage Analytics:
      It is essential to leverage analytics to understand what kind of message your audience is most responsive to.
      Not only this, there are plenty of analytics tools like Google Analytics and Facebook Insights that can provide you with a far more detailed, customized, and personalized breakdown of traffic on your webinar concerning a variety of parameters. With analytics, you get data specific to your business that is aimed at maximizing the potential of your webinars.
    • Always hold a Q&A at the end – 92% of webinar attendees want a live question and answer session at the end of a webinar
    • Wondering how many attendees is a good number? The average number is 148.
    • Announce webinar beforehand:
      You should also plan to announce your webinars numerous times before launch, including via emails, social media, and other teasers. Making a short promotional video and uploading it on to your social media sites, Reddit, or YouTube accounts can also bring in large numbers of attendees.
    • Well timed promotions:
      The time and day of the webinar are not the only significant influences on attendance. The date of the announcement of the webinar is another essential factor in the registration rate. The 2017 Webinar Benchmarks Report found out that 25% of registrations occur on the day of the webinar, whereas 23% of registration occurs more than two weeks before.

    Conclusion

    All things considered, webinars are one of the most cost-effective elements of any SaaS marketing strategy. Webinars are great for any SaaS business because you either have to show off your software or train your customers to use the platform (or both!) in a scalable way. By conducting your presentation in a thoughtful and engaging manner – and sticking to some of the best practices I’ve discussed – you will find that the rest of your marketing objectives may be easier to achieve too.

    Now that you know how webinars can be of great importance for SaaS Business, check Best Webinar Platforms that you can use to conduct a webinar.

    Frequently Asked Questions About Webinar

    What is a Webinar and how does it work?

    A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    Can they see you during a webinar?

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    What is the purpose of a webinar?

    The basic purpose of a webinar is to present a topic that is engaging, relevant, and informative to the audience that might be your customers as well whom you are presenting your product or service. It can be used for Showcasing new products and services, selling b2b products, Engaging blog audiences, Creating onboarding or training videos for employees, Selling SaaS products (or software), Nurturing existing customers, Acquiring leads.

    Do I need to be on camera for a webinar?

    It depends upon the requirement of the host as well as your requirement. To attend the webinar the few things you should have are a computer, tablet, or mobile device, as well as a good internet connection, a webcam, and an audio microphone and you are good to go.

    How do I join a webinar?

    Register: Register for the webinar by clicking on the link in the email invite.
    Join: At the time of the webinar, click the join link in the confirmation email or your calendar invite.
    If you arrive before the organizer, you’ll see a window confirming that you successfully connected.

    Do webinars really work?

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.