Tag: startup story

Classplus Startup Story: An All-In-One Teaching App

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

In the current era, a student needs tutoring for almost every subject. Sometimes they even find it difficult to manage various tuitions while on other occasions they struggle to get desired learnings from tutoring. This leads to unhappy students, switching tutors, which ultimately leads to wasting the students’ time and hampering their performance.

To overcome these challenges, Classplus was founded in 2018 to cater to all the learning needs of the students. Classplus is a coaching management program that helps to digitize coaching class operations. Classplus also provides personalized multimedia educational content for students and helps in lifting the performance of students across the country.

With the latest funding round, Classplus is valued at over $600 Million. Check out this StartupTalky article that covers all you want to know about Classplus’sthe Success Story, Classplus funding, Founder of the the Classplus app, its Business and Revenue Model, Acquisitions, Growth, Competitors, and more.

Classplus – Company Highlights

Startup Name	Classplus
Industry	Edtech
Headquarters	Noida, Uttar Pradesh, India
Founders	Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal
Founded	2018
Valuation	$554 Million (as of Decemeber 2024)
Website	classplusapp.com

Classplus – About
Classplus – Founders
Classplus – Startup Story
Classplus – Tagline And Logo
Classplus – Business Model and Revenue Model
Classplus – Shareholders
Classplus – Investments
Classplus – Funding And Investors
Classplus – Growth
Classplus – Acquisitions
Classplus – Competitors
Classplus – Future Plans

Classplus – About

Classplus is a mobile-first SaaS platform that enables coaching institutions, tuition centers and private tutors to bring their businesses online and streamline their content distribution, payments, communication, and online assessments via the all-in-one teaching app. Classplus is providing the best management software and mobile application service for coaching institutes, tuition centers, and private tutors. The teaching and learning approaches have been reformed with the innovative features and technologies that Classplus brings in, thereby empowering the educationalists to become future-ready.

How to take your offline coaching to online mode?

Classplus – How the App Works?

The Classplus mobile application brings tutors, students, and parents on a single platform that results in better communication and measurement of the growth and performance of a student. Now, if you are wondering about the Class plus app and the Classplus web login, then you need to know that:

One can log in via three modes – as a tutor, student, or parent.
Once logged in as a tutor, they can start their live classes, add students, share notices and also assign tests on the platform.
Objective questions are automatically corrected. Feedback can be given in the form of reports.
Analytics is shared with the parents and the tutors.
For subjective questions, students are supposed to click a picture of the answer written or the diagram.

How to use Classplus Lite?

Class Plus app login is made really secure and offers a two-way authentication process for the users, which helps them take online tests accurately and with utmost transparency. The users have to enter the Org Code in the web Classplus app log-in page along with their mobile number and then make the Classplus app login securely.

Classplus – Founders

Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal are the founders of Classplus.

Mukul Rustagi

Mukul Rustagi is the co-founder & CEO of Classplus. He has pursued his Bachelor’s Degree from the Indian Institute of Technology, Roorkee, after which he served as the Design Engineer Summer Internship at ISA – Intelligent Sensing Anywhere, Equity Research Analyst at ARC Financial Services Private Limited and Derivatives Analyst at Futures First.

Bhaswat Agarwal

Bhaswat Agarwal is presently the co-founder of Classplus. He pursued his B.E. in Electronics and Communication from Netaji Subhas Institute of Technology. Currently, he is looking after the operations and products of Classplus. He was previously the Technology Strategist at Microsoft.

Vatsal Rustagi

Vatsal Rustagi was one of the co-founders of Classplus. He pursued his Bachelor’s Degree from Delhi College of Engineering. Presently, he is the co-founder of FactoryPlus. Rustagi managed the Industrial Switchgear Sales at Havells India Ltd before founding Classplus. He served as the Business Head – Large fleets at LocoNav Inc. after exiting Classplus in March 2018. Rustagi eventually served as the Head – Credit Cards at Happay – Expense Management Solution for Businesses and has eventually started with FactoryPlus, after founding the company in June 2021.

Bikash Dash

Bikash Dash was also one of the co-founders of Classplus. He pursued his B.Tech in Computer Science from the College of Engineering (CEB), Bhubaneswar. Dash is also one of the co-founders of FactoryPlus now after leaving Classplus in April 2018. Dash was previously the Co-founder and CTO of Classplus.

Nikhil Goel

Nikhil Goel was another co-founder of Classplus. He pursued his Bachelor’s degree in Electronics and Communication Engineering from Netaji Subhas Institute of Technology. Presently, he is CEO of GOKADA. Goel has previous experience as the Co-founder of DropCalorie. Goel, after leaving Classplus, became the General Manager of Online Ordering at Zomato, then the Head of New Verticals at SafeBoda, and finally joined as the Vice President of Operations at GOKADA.

Classplus – Startup Story

Mukul Rustagi and Bhaswat Agarwal both used to study at the same IITJEE coaching center in New Delhi back in 2007 which went shut for 10 months before the exam date. The reason being the owners of the coaching institute finds it tedious to keep track of the performance and attendance of their growing numbers of students, they knew it was time to embrace technology.

That’s when Rustagi and Agarwal realized the need to build and scale B2B products in EdTech to solve the potential problem of educators and students. Speaking of this, Rustagi went to IIT-Roorkee and Agarwal went to Netaji Subhas Institute of Technology in Delhi for their graduation. Later in 2015, they teamed up to work together and launched Classplus in 2018.

Classplus – Tagline And Logo

Classplus Logo

The tagline of Classplus is “Aapki Coaching, Aapki App” which is dedicated to all the coaching institutes, tuition centers and private tutors to bring their businesses online thus empowering them to become India’s top educators with their own app.

Classplus Business Model and Revenue Model

Business Model of Classplus

Classplus operates on a B2B business model as it helps the educators to bring their offline businesses to online mode. With online comes the freedom to reach any part of the country as communication becomes bi-directional. It offers educators to take multiple live classes & teach unlimited students across the country without worrying about storage and video quality.

Not only that, educators can share their notes, post their pre-recorded lectures, collect fees, track their student’s performance and growth, and much more. This gives them an edge to improve their online teaching experience.

Revenue Model of Classplus

Classplus has a subscription-based revenue model. The platform charges subscription fees for its software suite, which handles class communication, payments, assessments, online learning programs, and attendance, thereby reducing the time spent on management activities and focusing more on classroom teaching, which ranges from INR 15,000 – INR 50,000 on a per annum basis depending on the service required. One wishing to join Classplus can book a free demo to see how Classplus can help boost the business.

Classplus – Shareholders

Classplus shareholding as of June 2024 (source: Tracxn):

Classplus Shareholding	Percentage
Bhaswat Agarwal	6.0%
Mukul Rustogi	6.0%
Tiger Global Management	13.4%
Alpha Wave Global	16.4%
Blume Ventures	10.3%
RTP Global	8.4%
GSV Ventures	7.4%
Sequoia Capital	5.8%
STRIVE	2.9%
ESOP Pool	13.0%
Others	10.4%

Classplus – Investments

Classplus has made a strategic investment in Gyan Live, a platform focused on Gujarat’s state-level government exam prep. The investment will help Gyan Live expand to central government and school exam prep in regional languages. It will also enable the platform to use Classplus’ technology to improve the learning experience and expand its reach.

Classplus – Funding And Investors

Classplus has raised over $129.5 mn in funding. The last funding round raised by Classplus came in June 2021 via a Series C round where it raised $65 mn.

Classplus funding details are as follows –

Date	Transaction Name	Money Raised	Lead Investor
March 29, 2022	Series D	$70 Million	Tiger Global Management, Alpha Wave Ventures
June 23, 2021	Series C	$65 Million	Tiger Global Management, GSV Ventures, AWI, Blume Ventures, RTP Global and Blume Ventures
June 15, 2021	–	$30 Million	GSV Ventures Fund
September 2020	Series A	$10 Million	Falcon Edge Capital, Alpha Wave Incubation, RTP Global, Blume Ventures
May 4, 2020	Series A	$9 Million	RTP Global
February 11, 2020	Venture Round	$2.5 Million	Blume Ventures and Sequoia Capital India
October 10, 2019	Venture Round	–	Surge
May 9, 2019	Venture Round	$1.6 Million	Times Internet, GREE Ventures & others
February 5, 2019	Seed Round	$420,000	–
November 1, 2018	Seed Round	$500,000	–
September 14, 2017	Angel Round	–	Rising Stars

Classplus – Growth

Today, Classplus boasts of having digitised 1 Lakh+ educators user base serving 20 million+ students in over 1,500 cities across the world and earned over INR 500 crore. During the pandemic, online learning platforms witnessed a huge rise whereby teaching is undertaken remotely and on digital platforms. Taking this as an opportunity, the company also launched Classplus Lite, a free mobile app for tutors with a small student base, which has over 500,000 users now. More than 80% of the Classplus user base is from tier 2 and tier 3 cities.

Financials

Classplus Financials	FY23	FY24
Operating Revenue	INR 102 crore	INR 213 crore
Total Expenses	INR 405 crore	INR 376 crore
Profit/Loss	Loss of INR 256 crore	Loss of INR 110 crore

Classplus – Acquisitions

Classplus has acquired 1 company to date that goes by the name Merak Software Solutions.

Company Acquired	Date of Acquisition	Amount
Merak Software Solutions	June 17, 2020	–

Classplus – Competitors

Classplus’s top competitors are:

Ethena
Learn In
Aanaab
BabySparks
BYJU’S
Unacademy

Classplus – Future Plans

Classplus is planning to improve its technology and expand more product offerings. It enables tutors to set up their businesses online and bridge the gap between the students and tutors. It has witnessed a number of downloads and the team is heading towards earning more in numerous ways and fields.

FAQs

What is Classplus?

Classplus is a mobile-first SaaS platform. It enables private coaching institutions and their tutors to streamline their content distribution, payments, communication, and online assessments through the app.

What is the Classplus Business Model?

Classplus has a subscription-based business model. The platform charges subscription fees for its software suite & other services, which range from INR 15,000 – INR 50,000 on a per annum basis depending on the service required.

Who are the founders of Classplus?

Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal are the founders of Classplus.

Classplus login is extremely secure and safeguarded with two-way authentication.

Who are the competitors of Classplus?

Classplus’s top competitors are Ethena, LearnIn, Aanaab and BabySparks.

How do Classplus works?

Classplus empowers the tutors and institutions of today to manage their own classrooms via a mobile app. They can simple:

Download the Classplus Lite app from Playstore
Invite and connect with students
Start Teaching

Is Classplus free?

Classplus Lite is a free app for teachers to teach and engage with their students.

December 11, 2024

From Chaos to Success: The Mike Koshatko Story

Sometimes “overnight success” takes many years of hard work and dedication. That’s what Mike Koshatko discovered when he moved from Ukraine to the United States with just $300 in his pocket. The only food he could afford to eat was ramen noodles. Today, he is a serial entrepreneur with successful businesses like Ofirio, an innovative real estate website.

Mike Koshatko exemplifies a modern day “rags to riches” story beginning with the chaotic start to his life in America in 2014. He initially settled in Denver and moved cross-country multiple times in search of a better life.

His journey included living in North Carolina, where he and some friends hitchhiked and walked for seven hours to reach a commune. A stranger helped them find a safe place to stay and allowed them to pay later. Then came North Dakota, where he lived and worked on a farm. Unfortunately for Mike, his isolation triggered a depressive episode. He then moved to Key West, where he started out as a salesman and soon moved up to a managerial position.

But he never allowed himself to get stuck in a comfort zone. It turned out that this restlessness was his biggest advantage in business. Moving around and looking for new and better opportunities inspired Mike to seize every chance he could get, all the while learning lessons and skills along the way.

He soon realized that if he couldn’t find the opportunities he longed for, he would have to create them for himself.

Things finally started to turn around for Mike when he moved to Miami. He met a real estate agent who encouraged him to get into the business. He took an expedited real estate course and became a licensed realtor just two weeks later. Mike jumped at the chance to work with international real estate management clients in Europe. Always looking for the next opportunity, he launched a vacation rental management company.

But the true start of Mike’s financial independence began when he launched his first e-commerce company. This allowed him to learn marketing, SEO, sales, conversions, and online business through courses and on the job. Most importantly, he applied everything he learned.

After achieving success selling on Amazon, he met Jurgis Plikaitis, through a real estate listing. The two became friends and they decided to become business partners. In-depth research revealed that there was a gap in the arts and crafts market. That prompted them to start Arteza, a company that sells art supplies. At first, they started selling better quality pencils. Arteza later expanded to carry all sorts of arts and crafts products. The company grew by a whopping 7500% and landed in 32nd place out of 5000 arts and crafts stores – a massive win early in the company’s career.

Mike and his co-founder Jurgis were working 12-hour days to keep Arteza up and running. Eventually, Mike found himself in the hospital for burnout. This event was a big lesson for him. He learned that he needed to achieve more balance in his life by incorporating breaks, taking family time – and also taking time out for himself to have some fun.

Mike exited Arteza in 2020 and started dabbling in stocks and real estate. He quickly realized that there was a gap in the market for helping investors and individuals work out a property’s potential long-term value. This led to the startup that Mike is currently working on, Ofirio. Ofirio provides in-depth information that allows investors and individuals to look at the rental properties available and immediately see their value, the return on investment and other financial metrics. Ofirio allows people to make the best real estate investment decisions to achieve their goals.

There are many lessons in business – and in life – that can be taken from Mike Koshatko’s story. First, it takes focus and applying what you’ve learned to achieve success. According to Mike, to succeed in your business career you need to become “comfortable with being uncomfortable,” and trust the process.

Another takeaway is that removing yourself from your comfort zone and seeking better opportunities for yourself is what creates a better life. Mike could have chosen to stay in many positions, but instead he opted to venture out and reach for something better. He truly believes that comfort zones breed stagnancy, and stagnancy is what kills your dreams.

Mike believes that there is no such thing as overnight success. True and sustainable success takes years of hard work. It has been eight years since Mike Koshatko began his journey. He believes in his future goals and that he still has many opportunities in front of him still to come.

October 11, 2022
The Rimuut Success Story of Transforming Freelancers into Companies
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Rimuut.

Entrepreneurship, freelancing, and the gig economy has seen a boost in recent years. More and more people are now opting to start their own business or just work as freelancers. However, while starting, many of them face many operational challenges. Challenges like work security, payment, and invoicing are nightmares for freelancers. In fact, creative freelancers can’t even focus on their creativity because of these hassles.

To help all the freelancers, Rimuut provides a platform, which can handle all of these aspects of the business. This ultimately helps to make it easier to operate from anywhere easily. Read about Rimuut’s success story, challenges, and more further in this article.

Startup Name Rimuut

Founded 2017

Founders Mert Bulut & Esen Bulut

Headquarters Tallinn, Harjumaa, Estonia

Industry SaaS

Area Served Worldwide

About Rimuut
Rimuut – Starting up
Rimuut – Industry Details
Rimuut – Founders and Team
Rimuut – Logo
Rimuut – Growth
Rimuut – Recognition & Achievements
Rimuut – Marketing
Rimuut – Challenges
Rimuut – Competitors

About Rimuut

Rimuut is a fintech company from Estonia that offers a platform for the freelancers, who can, with the Rimuut platform, create virtual companies for invoicing and getting paid. The Rimuut platform is designed to enable the freelancers to send tax-deductible invoices to the clients from across the globe, and collect payments.

Rimuut helps it make easy for freelancers to invoice business clients in almost 150 countries like a company. Besides, the Rimuut platform also helps them get paid in less than 24 hours in any currency. Creating service contracts and other legal documents is also easier now with Rimuut.

Rimuut Website

Product & Services

Right now, Rimuut provides virtual company solution for freelancers. It transforms them into legitimate businesses within seconds by equipping them with commercial and managerial tools to handle billing, settlement, and payment. Rimuut enables freelancers to easily invoice their corporate clients and get the payment. Moreover, it protects their work by contracts without the financial and mental burden of starting and running their own companies.

Rimuut – Starting up

Rimuut’s journey has begun based on the personal experiences of the founders. One of the two founders, Mert, managed outsourced mobile projects abroad and faced constant invoicing and payment issues as he was unincorporated. Being an innate entrepreneur himself, Mert knew that freelancers worldwide are looking for a solution for their financial problems, which causes huge barriers.

By joining forces with Esen, with a finance background, they came up with a unique idea. The idea was to transform freelancers into virtual companies. This would help them function as companies without carrying the burden of actually starting and running a company.

Rimuut – Launch

The primary strategy of Rimuut is putting the needs of freelancers and the businesses hiring freelancers at the core of the service. Due to the user-focused business strategy of Rimuut, the company enables people to empower their businesses. From invoicing to customer support, Rimuut focuses on the excellence of the user journey and experience.

Rimuut – Industry Details

Freelancing is growing globally. Many individuals are leaving their jobs to work on a freelance basis. On the other hand, companies are also taking it sportingly. They are hiring more freelancers rather than hiring full-time employees for short-term work.

When the founders of Rimuut extensively researched the freelance economy, they saw many problems dealing with billing, settlement, and freelancers’ payment procedures, especially when working with local and global businesses. They focused on solving these problems.

Rimuut – Founders and Team

Rimuut has been founded by Esent and Mert Bulut.

Esen and Mert Bulut – Rimuut Founders (R to L)

Esen Bulut

Esen Bulut is the Cofounder at Rimuut. She is an alumnus of Boston College Carroll School of Management. Before founding Rimuut, Esen served as a Partner at Codfabrik. She was earlier in the Marketing department at Esenteks Teskstil, and an Assistant Financial Specialist at Dogus Holding, prior to that.

Mert Bulut

Mert Bulut is another Co-founder at Rimuut. Mert has completed an MS in Computing from Goldmiths, University of London, after finishing BS (Management Engineering) from Istanbul Technical University. Mert was the Founding Partner at Codefabrik after being a Team Member at Etohum.

The team size of Rimuut, as per its Linkedin profile is somewhere between 11-50 employees.

Rimuut – Logo

Rimuut Logo

Rimuut – Growth

Rimuut has seen a good growth since it started back in 2017. The company takes pride in enabling over 4000 employees function remotely and helping them work hybridly with more than 40,000 solo talents, where Rimuut helps them with its wide range of features and facilities including universal invoicing, contracting and payment.

Rimuut – Recognition & Achievements

Rimuut embarked on its journey in January 2017 by admitting to ITU Cekirdek Incubation Center (2nd best in Europe and the 3rd best in the world by the international UBI Global index). Additionally, Rimuut was selected among the top 8 startups at Startup Turkey in the EMEA region.

Rimuut – Marketing

After perfecting their product, they used digital marketing tools to grow their user base. WOMM or the word of mouth marketing got a lot of eyeballs for Rimuut. Happy users brought other users and created a snowball effect. Moreover, they used referral marketing campaigns to kickstart their platform.

Rimuut – Challenges

Rimuut is a disruptive platform. Like every other disruptive business, Rimuut also have experienced problems with the regulations. Excessive and inadequate regulations were the most challenging for the company. However, it learned to adapt and perfect the tools as per the rules to empower the freelancers.

Rimuut – Competitors

Some of the Rimuut competitors are:
- Freelancer Stack
- Freelance Rate Explorer
- YayPay
- VersaPay
FAQs

What is Rimuut?

Rimuut is a fintech company that provides effective solutions for the freelancers and other individuals who can, with the help of the Rimuut platform, create virtual companies for invoicing and getting paid.

Who are the founders of Rimuut?

The Rimuut founders are Esen and Mert Bulut.

Where are the headquarters of Rimuut?

The Rimuut headquarters are located in Tallinn, Harjumaa, Estonia.

When was Rimuut founded?

Rimuut was founded in 2017.
June 28, 2022
Badshah Masala – Journey of One of the Largest Spice Brands of India

Spices from India have gained great popularity. The spice commerce brought primitive adventurers from all over the globe to the country. Indian spices are favoured throughout the world due to their unparalleled aroma, texture, flavour, and herbal prospect. India has the world’s biggest household spice segment.

Spices have customarily been grown on patches of land in India, with edible agriculture gaining wide acceptance. India is now the world’s biggest spice producer, consumer, and major supplier. It yields 75 of the 109 ISO-recognized sorts and accts for 50 % of the global spice trade.

For the past six decades, Badshah Masala has been the supreme leader in an industry where India has traditionally prevailed. Mr. Jawaharlal Jamnadas Jhaveri formed it in 1958, and it has been one of India’s most powerful players in the glitzy spice trade.

Origin of Badshah Masala
Creation of an Empire
Advertising Adventure
Digital Presence
Distinct Nature
Overcoming the Pandemic
Acknowledgement and Expansion

Origin of Badshah Masala

Badshah Masala is a well-known Indian spice maker that has been supplying the realm for over 70 years. Their vision has remained consistent over time: to provide inimitable flavours and lovely aromas to regional and global households while also ensuring adequate nutritive benefits.

It all began with garam masala and chai flavours. Mr. Jhaveri used to put masalas in used cig cans. Before stuffing the cans with spice mixes, he would sanitize them and remove the tags. He would then ride his pushbike around selling them.

Finally, a small factory in Ghatkopar was set up, which was quickly expanded to a massive 6000 sq. feet long factory in Umbergaon (Gujarat). Pav Bhaji Masala, Chat Masala, and Chana Masala were among the 3 fresh spice mixes created shortly after.

Creation of an Empire

Mr. Hemant Jhaveri, the creator’s heir, was an undergrad out of uni in 1994. He engaged in entering the family business and taking the helm. He joined his dad on work trips whenever possible.

Hemant Jhaveri, MD of Badshah

He interned under his dad’s supervision, learning about purchasing, sales, management, and manufacturing. After his dad died in 1996, he took over as CEO of Badshah Masala when he was 23 years old.

He worked tirelessly to broaden the firm’s reach across the nation. Badshah Masala is now outsourced to over 20 nations. It has a significant rack presence in international marketplaces as well. Hemant Jhaveri maintained his dad’s business heritage.

His family is also an essential facet of the Badshah biz. His wife works in human resources, and his oldest child handles in firm’s administration. He already holds a whopping 79 percent of the company. He plans to buy the entire company from his bro, Mr. Kailash Jhaveri, becoming a 100 percent holder in 3 years.

Advertising Adventure

It’ll be recognized as “Swad Sugand Ka Raja,” kudos to the epic jingle that was first telecasted over four decades ago and continues to cohere with both youth and old. “But things rolling very modestly,” Hemant Jhaveri explains. “Briefly after the label’s inception in 1958, it experienced good results, and new factories were established to meet rising demand.” To get the statement out to the public, ads were necessary, and the first major crusade began with billboards on the sides of Mumbai local trains. Even this modest channel was massive, as Badshah Masala and Nirma became the only 2 names noticeable on it at the moment.”

The most noteworthy advert is “Swad Sugandh Ka Raja.” Preeti Sagar offered the voice for the iconic jingle.

The pioneering jingle-based Tv commercial was released, catapulting the brand to new heights and establishing it as a cultural icon. The impact of that piece of interaction is still felt today. For years, the melody was heard on TV, on airwaves, in theatres, and at train stations.

According to the firm, what separates Badshah Masala from other brands is that, while others are striving to expand their prominence beyond regional sales nationally, it’s growing worldwide. Because of the corporate reputation attained from being in the industry for a while, foreign associates favour the brand above other modern brands for their orders. The “Swad Sugandh Ka Raja” tune is also popular among Indians living overseas, as well as buyers and associates of other ethnicities.

There were also TV commercials that showed children preparing a delicious Pav bhaji with the assistance of a fictional cartoon Monarch, as the product was paraphrased into Monarch of seasonings.

Following that, the label aired a slew of mono TV commercials, including one for Lal Badshah. It reintroduced the tune as the background song for the next clip named Flavours Of India’, which depicted a merge of Indians enjoying their food, particularly street food, and our nation’s diverse food customs.

The firm unveiled a plethora of mixed spices and original grounded spices over the ages. The collection also involves aromatic Asafoetida varies to premix chai spice mixes – overall, it provided a hearty box of seasonings and bet big on ads is a wide profile uncovering 360-degree media – print, stereo, tv, and steadily engaged with tech.

Jhaveri recalls some funny stories from the production of one of the ads, saying, “During the scene of the montage campaign, the shooting team kept pulling over to relish all the tasty local food they were capturing.” But it was okay because they were content, and a content team produces excellent work.”

To commemorate India’s 71st Freedom Day, it released “Humare Yahan” in 2017, an advertisement that highlighted the similarities between the folks and meals of India and Pakistan, evangelizing love by focusing on what binds us rather than what separates us.

“We’re pleased in the close it all worked out, and the YouTube clip received a positive response,” he adds. The team liked reversing its phrase “Humare Yahan” as a prank to poke fun at some of our neighboring nation’s other less-savory prejudices.”

The label’s most recent advert, “Har Dil Ka Badshah,” has a deep messsge for cultural progress. It wished to focus gender inclusivity discussions on the incorrect assumption that only females cook in the home. The advertisement was captured in two formats, one with a mom and her baby girl and one with the mom and her son.

“During the scene of “Har Dil Ka Badshah,” starlet Loveleen Mishra kept switching the term Masala to Masale and opined with us it was the best semantic way, and folks started debating that the label was Badshah Masala,” Jhaveri says. The company lads thought it was hilarious because they stayed out of the argument and just witnessed us and Loveleen argue it out. Due to the sheer ad’s statement, the male character was mocked with variants of “khaane mein kya hai,” and “work from home.”

#HarDilKaBadshah was snapped during the pandemic, and Pacheriwal says it took a lot of retakes and was a very challenging vibe than the previous snaps.

Jhaveri remarks on the promotional trip thus far, “We deem user perspectives to be vital and customize our interactions to fit what our viewer enjoys.” Our clients act on trust, which we strive to strengthen by advertising that swirls around the clan and has robust social communication that strikes a chord with everyone.”

Digital Presence

Usual competitions have retained customers engaged on social networks, and the satisfaction of winning the hamper has been enticing. According to the label, it uses all famous apps for max reach, with Instagram being the most useful.

“Everyone is on it these days,” Jhaveri says, “it’s no longer a framework with selfies for youths.” The fresh-faced audience has a larger impact on buying decisions than previously thought. Twitter is ideal for current affairs and in-the-moment marketing. Facebook and YouTube are excellent platforms for reaching moms and cooking art lovers, and we will continue posting recipe clips and work with food influencers and creators to increase our reach.”

The most vital point for the digital presence is to post engaging content, allowing consumers to easily find Badshah Masala on any channel they wish. “Scrumptious food images prove beneficial, making people hungry and craving a meal created with Badshah Masala.” The 2 most pertinent factors for our viewers are events and recipes, which we strive to do regularly” he adds.

Distinct Nature

Great additives are necessary for good food preparation, and spices are especially important in Indian cuisine. Indian cuisine is gaining popularity, and millions around the world are exploring the flavour and therapeutic properties of spicy meals. Spices are rich in antioxidants and work well as flavourings.

It selects fragrant and special seasonings from the best-growing fields in India and mixes them to produce a diverse range of spice mixes for a variety of cuisines.

They specialize in Indian flavours and their product range includes whole spices, ground spices, and mixed combination flavours. They also produce quick chai spice mixes in different flavours. The founders are in charge of quality checks.

In India and abroad, over 45 different items are available. The company is among the few Indian spice companies whose items are marketed in the U. S., the U.K., South Africa, the Mid East, Se Asia, Nz, and Israel.

Overcoming the Pandemic

During the disease outbreak, most businesses were forced to shut down. Despite having contributed 35% of its income to the spice segment, this had a major effect on its earnings. During the closure, among the most fun things was cooking. As eateries shut, the idea of a cloud kitchen picked up steam.

A cloud kitchen is a food preparation room that also functions as a shipment diner. This was the pivotal moment in Badshah’s decision to relinquish their old biz framework in favour of online sales.

Presently, their site includes purchasing their goods online and making delightful meals with them. They also have an editorial piece where they discuss spices and Indian food culture overall.

Acknowledgement and Expansion

The label is widely available, with approximately 800 distributors, 25 shops, and 450 salesmen on personnel. For its widespread distribution in both urban and remote areas in India, Badshah Masala surely is the spice leader of India. It earns $29 million in sales each year. It generates 1532 mt of items per month.

It has received several accolades. In 2004, AMGF Intercorp Ltd named the business the “finest maker in the spices segment.” It was also named “India’s most loved brand” that year.

Such victories also win hearts!

Over the years, consumer loyalty to the label has grown significantly, and folks relish its strong product portfolio.

Parle-G Success Story | Case Study of Parle-G Biscuits

Parle-G is the best selling biscuit brand manufactured by Parle Products in India. Lets get an insights of Parle-G Success story and its growth.

StartupTalkySushree Sangeeta Behera

Conclusion

It has sustained its quality since its outset. It retains a diverse nation united by a common love for food.

Mr. Hemant Jhaveri wishes to broaden and augment his spice empire. He intends to enter the brand into the RTE (Ready To Eat) and pickle segments. There are strategies to modify the methods and automate significant portions of the work while limiting menial work for a secure and more consistent outcome.

The goal to popularise Indian food around the globe is still ongoing. Because of the increased demand from foodies and cloud kitchens, it aims to offer both traditional and virtual customer demographics.

FAQs

Who is the owner of Badshah Masala?

Jawaharlal Jamnadas Jhaveri is the founder of Badshah Masala.

When was Badshah Masala founded?

Jawaharlal Jamnadas Jhaveri founded Badshah Masala in 1958.

April 26, 2022
How Whitney Wolfe Fought against its Biggest Rival – Tinder: Bumble Startup Story
Left swipe, right swipe. That is the focus of modern dating. Match Group, which owns the finest in dating sites like Tinder and OkCupid, looks to be at the root of it all. However, they don’t control a rival.

Bumble was born out of adversity, persecution, and a desire to rebuild itself, and it has succeeded. Tinder, on the other hand, was not going away quietly, and the rivalry has only grown. A number of cases have been filed between the 2 parties. So, what did the bumble do to deserve such scorn?

Did you know that the founder of Bumble Whitney Wolfe was previously the co-founder of the Tinder app founded in 2012?

Yes, Wolfe was among the founders of Tinder, who also served as the Vice President (Marketing). The creator of Bumble later allegedly faced numerous threats, harassment, got dumped by one of the Tinder executives who was also her boyfriend before being ousted from the company. She even sued Tinder for such happenings and it was she who started Bumble later on!

So, let’s have look at the complete journey of Bumble, including the Bumble story, history, Bumble target audience, business model, its revenue model, mission and vision, how Bumble makes money? and more!

About Bumble
Target Audience of Bumble
Mission and Vision of Bumble
Bumble – Founders and Team
Tagline and logo of Bumble
How was Bumble Started?
Business model of Bumble
Revenue model of Bumble
How does Bumble make money?
What makes Bumble unique?
Startup Challenges faced by Bumble
Competitors of Bumble
Future of Bumble

About Bumble

Bumble is a platform for dating and socializing. It connects individuals with others in their vicinity for dates, informal hangouts, and corporate meetings. It was founded by former co-founder of Tinder, Whitney Wolfe Herd in 2014. Bumble is different from Tinder in that it empowers women and helps them make the first move.

Bumble Date

It’s Bumble Date, the matchmaking tool that’s at the heart of Bumble. On this platform, people can link possible love mates to outings, with women taking the initial step.

Bumble BFF

People can utilize the Bumble BFF portal to search and socialize in their area. This feature seeks to introduce you to more individuals and help you become pals with those who are new in town or have a hard time making friends. Bumble BFF allows both men adn women to have the privileges of making the first move. The bumble bff age range starts from 18 years.

Bumble Bizz

Finally, the Bumble Bizz feature offers entrepreneurs connecting options such as finding advisors in their sector, speaking with ideal interns, and launching new job prospects. Online dating is becoming commonplace in our society.

Tinder is the most widely used dating tool, and many folks find love in it. Other dating apps, on either hand, are growing rapidly and may pose a risk to Tinder’s supremacy. As luck would have it, Tinder’s co-founder is contesting the designation. Whitney Wolfe Herd, the creator of Bumble.

Target Audience of Bumble

Bumble is a dating app primarily for 18 to 34-year-olds, who can be referred to as Bumble target audience and want to make genuine social and work ties. Regardless, because of its history as a female-centric dating site, Bumble remains the app of woman’s choice. They like the idea of connecting and making friends in a safe setting.

The networking drives the app’s appeal among males by increasing the number of female members. When a large number of individuals use a brand, its value rises. Bumble’s rising community makes it easier to form positive links, which attracts more users.

Bumble began as a dating service, but its attention turned. Bumble BFF and Bumble Bizz were created recently. Amidst this, the website keeps putting women first.

Mission and Vision of Bumble

The aim of Bumble is to establish a “portal and community that empowers links in dating, life, and career.”

They attempt to do so by fostering “responsibility, fairness, and compassion in a drive to abolish sexism and redefine antiquated gender norms.” Women on Bumble are the ones to initiate contact!

“A future free of misogyny, where all connections are equal,” is what they envision.

Bumble – Founders and Team

Whitney Wolfe Herd is the founder and CEO of Bumble, who started the app in 2014. Whitney was a student of Southern Methodist University. She is later credited with being the co-founder of the most popular dating app Tinder, where she eventually managed the Marketing, being the VP of marketing. However, after certain unpleasant experiences and under unprecedented circumstances, she left the company and then later founded Bumble, where she is currently serving as the founder and CEO.

Whitney Wofle Her – Founder and CEO of Bumble

Bumble had over 700 employees when last recorded in 2020.

Tagline and logo of Bumble

Bumble Logo

Their tagline is “Shine Bright Like A Diamond”.

The color scheme is ideal for the app’s tone and purpose. The color yellow has been linked with vitality and young. But, more deeply, it’s the hue of honey, that reflects stuff most people seek from a dating site. Both variants of the logo’s font are driven by rounded, softer arcs, which are commonly linked with femininity.

How was Bumble Started?

An odious beginning

Whitney Wolf Herd started her career at the age of 19 when an oil leak spurred her to team up with a fashionista and make handbags to raise funds for rescue efforts. She also volunteered in Asia and got a job at Hatch Labs Incubator at the age of 22, where she met Sean Rad. They collaborated to build Tinder.

Many people regard Wolfe’s efforts as the basis why the app grew so big on campuses across the U.S., here’s where the conflict begins.

Justin Mateen, Tinder’s CMO and Wolfe’s employer, was one of the initial members. They started dating, which was a bad decision. They dated for nearly a year but before she ended things with him, he went nuts, abusing and assaulting her sexually. But it doesn’t stop here; when Wolfe went to CEO Sean Rad, he switched sides.

Her cofounder’s position was canceled by both Rad and Mateen. They stated that she’s just a woman and how they had five co-founders. According to Mateen, hiring a female CEO made it sound like a bad thing. They then compelled her to leave without pay.

Wolfe retaliated by filing a lawsuit against the firm, citing Mateen and Rad’s chats as proof, prompting an inquiry and Mateen’s instant detention, that he would later vacate. Rad was demoted at first, but he was later reappointed.

The case made headlines, and rightfully so: the firm she helped build was a success. Tinder had a rolling average of over a billion swipes and a $1.1 billion worth by the end of 2015.

On a daily basis, Wolfe received backlash and threatening texts. She felt everything was over. Her despair and terror were caused by the app she helped build and market. However, Wolfe was not crushed.

Another inkling

Wolfe desired to restart, but the response and hatred from the Tinder affair made her opt to avoid the dating sector entirely. Her modern approach centered on women’s security and offer comfort.

She was supposed to start a social platform for women alone. She had sketched out the entire scheme when Andrey Andreev, a Russian-British entrepreneur, who had met her and been struck by her tenacity, wrote to express his support for the Tinder issue and to brainstorm with her.

Whitney Wolfe with Andrey Andreev

When Wolfe set out her vision, Andreev claimed that her idea works like a dating app, despite Wolfe’s protests. Wolfe finally agreed after much persuasion. Chris Gulczynski and Sarah Mick, both ex-Tinder employees, were called in to assist with design.

It’ll be on Wolfe’s rules if she returned to the realm of dating apps. She often found dating habits weird, despite the fact that she had counted herself a feminist from a young age. Why did women have to obey set norms, the bulk of which were set by the guy’s actions or desires? That was going to be changed.

Wolfe launched Bumble in 2014, just months after the Tinder catastrophe, with Andreev’s assistance and Badoo’s technological worth as a portal. It was a huge hit. In a year, the firm had matched 80 million people, had 15 million distinct chats and had some fascinating unique features.

Business model of Bumble

Bumble Website

Bumble operates on a freemium paradigm. It’s a business model in which simple benefits are given for gratis, yet few premium features are available for a cost.

Bumble is a free dating portal for those over the age of 18. That’s how the firm expands its audience. The app’s visibility also motivates fresh members to join because of its wide reach. Bumble doesn’t charge to signup or interact with people. Other options such as Beeline, Backtrack, and SuperSwipe, however, cost money.

Notable freemium services include YouTube, Spotify, and Google.

Revenue model of Bumble

Bumble’s revenues mainly come from its paid subscriptions from the users. These subscriptions allow the users to get benefits in the form of more swipes and additional interactions.

Bumble, to date, has over 42 million users out of which 1.35+ million users are paying customers.

To sum up, some of the premium packages of Bumble are:

Bumble Premium – The Premium subscription of the Bumble app enables the users to check who has right-swiped them, use the incognito mode, swipe in different locations, boost their profile, set advanced filters and more.
- For 1 week this subscription charges $17.99
- For 1 month it charges around $32.99
- For 3 months it charges around $66.99
- There is also a lifetime subscription pack worth $199.99
There are 3 other premium packages of Bumble. These are:

Boost – $7.99 to $47.99 (recurring)

Spotlight – $5.99 to $49.99 one-time purchase

SuperSwipe – $5.99 to $39.99 one-time purchase

How does Bumble make money?

Bumble’s main aspects are totally free. People can call and swipe for free. Bumble makes money by selling premium add-on features like Spotlight and Boost.

The spotlight works in the same way as Tinder’s Boost does. Users access Bumble coins to stay ahead of the match line, enhancing their exposure. Once you get Spotlight, you have 30 min to use it.

Users can buy coins via the app. The value of coins varies greatly among nations and locations.

Another paid tool is Boost. This tool’s benefits include:
- No swipe constraints.
- Discover people that liked you.
- Pairs will be prolonged for an extra 24hrs.
- Enjoy endless search tool.
- Interact with old buddies.
Unlike Spotlight coins, it’s not a one-time buy. All week, a monthly, 3 months, or a lifelong, purchase can be made. All three Bumble attributes: BFF, Bizz, and Date are supported with paid add-ons. Customers pay a monthly membership fee to Boost.

Netflix works in the same fashion, enabling users to opt from a range of monthly membership options.

What makes Bumble unique?

We all know Wolfe wished to shake things up. But how do you do it? A Sadie Hawkins dance, where a lady asks a guy to be her date, was among her influences. This was implemented in Bumble. If a girl and a guy match, only she has 24 hrs to start an interaction. Women had more power over their speech by having these possibilities.

Bumble BFF was another feature of the app that enabled women to meet other women searching for friends. About 90% of women used the app’s BFF option right away after it was released.

Bumble BFF

Plus, Bumble’s collaboration with Vital Voices implies that the business funds to a woman-focused NGO for every 1st step taken on the app.

These aspects contributed to the app’s success. Bumble had 22 million active members as of 2017. Bumble experienced a 70 percent year-over-year increase vs Tinder’s 10%. Her firm earned over $100 million in 2017, and she was named one of Forbes’ 30 under 30. Everything was fine, but it was about to get ugly.

Startup Challenges faced by Bumble

As you may recall, Wolfe sued Tinder, which resulted in Mateen’s exit and Rad’s demotion. It didn’t stop there, though. Because Bumble had received a deal by the mid of 2017. Someone demanded $450 million for it. The Match Group was that someone.

As a result, it felt that bumble, the app that wish to break free from Match Group, might wind up inside its dating app shell. The sale was denied by Bumble due to a poor bid, but the back-and-forth that ensued was lengthy.

Bumble had to present key papers that demonstrated its true worth as lieu of the potential buyer. The Match Group retaliated by pulling out of the deal.

Tinder said in February 2018 that they would add a women-talk-first choice, which was nearly identical to Bumble’s initial concept. Tinder disputed any misconduct, stating that the concept came from approaching women and understanding their needs, even going further to declare this was voluntary, demonstrating that it’s not the same.

Match Group then fought back, filing a lawsuit against bumble, claiming that it was a replica and that two former staff had leaked info. They even argued it was a trademark breach to use the word “swipe” in a dating setting. Bumble retaliated in an unusual way: via an open letter. “Match Group, we swipe left on you.” When Bumble sued Match Group for losses, it resulted in a $400 million countersuit.

Bumble open letter to Match Group

Experts believe that it’s not a legal struggle over artistic material custody, but a statement from both sides to funders. Do you want to put your money into a tyrant or a wannabe?

As if it wasn’t terrible enough, Wolfe was dealing with her own problems as allegations arose linking Andreev to misogynistic tweets as well as discriminating behavior at Badoo, the same reason she had quit Tinder in the first place.

It was now going on at Bumble’s parent business. Yes, Andreev stepped aside and subsequently sold his shares to the UK financial firm Blackstone, but Wolfe was now in charge of Bumble in the midst of the scandal.

Wolfe reaffirmed her commitment to a healthy corporate culture, but the charges and events (including Andreev’s resignation) are hindrances she must deal with as CEO of bumble. She even modified the software to filter out any inappropriate, vulgar picture and alert users about the potential for nudity. Users can relax thanks to the aptly titled Private detector.

Bumble has an in-app call option, but both users must opt to use it. And the world favors dating. Bumble is making progress. It boasted 66 million subscribers and profit by the year 2019. Given the struggles, this ship is at best travelling in the right way. Wolfe, on the other hand, isn’t decelerating.

Competitors of Bumble

Clover Inc

Clover Inc is among Bumble’s main rivals. It was created in 2013 and is headquartered in Toronto, Ontario. Clover Inc, like Bumble, works in the social media space. It earns 2.62% less income than Bumble.

Tinder

Bumble’s main competitor is Tinder. It was created in 2012 and is based in Los Angeles. Tinder, like Bumble, is a social networking app. Bumble has 100 fewer staff than Tinder.

Happn

Bumble’s 3^rd main competition is Happn. Happn is a private firm based in Paris, Île-de-France, which was created in 2013. Happn, like Bumble, operates in the Social Media space. It has 510 fewer staff than Bumble.

Future of Bumble

Wolfe has been engaged in a lot of issues, notably local policy. She even went further to demand that the law be changed to make online sexual abuse more punishable. In terms of the conflict with Match Group, Bumble has dropped out of the $400 million countersuits, while Match Group has not.

They’ve gone further to claim that the pandemic has led bumble to prolong the legal procedure. But, looking back, it feels that Wolfe’s young but stormy career always was encircled by toxic settings, and she has persevered. Bumble isn’t decelerating: Wolfe revealed intentions to go public in 2021, with a valuation of $6 billion.

Conclusion

Bumble is revolutionizing the online dating industry and is setting an example for empowering its members that rival firms should take note of, thanks to its exponential rise since its start in 2014.

All I can say is, who thought dating could be so tricky?

FAQ

How did Whitney Wolfe Herd start Bumble?

Whitney Wolfe Herd started bumble with the help of an Russian investor Andrey Adreev.

Who is the CEO of Bumble?

The CEO of Bumble is Whitney Wolfe Herd.

How does Bumble make money?

Bumble makes money by offering a paid subscription, called Bumble Premium, to its users.

Who created Bumble or who is the founder of Bumble?

Bumble has been created by Whitney Wolfe Herde. She was helped by Andrey Andreev in her efforts.

Does bumble cost money?

Bumble doesn’t cost money initially because some of its basic features are free to use. However, when it comes to unlocking its advanced set of features like advanced filters and profile boosts, the company has other plans like:

Bumble Boost Plan – This is $16.99 for a month, and helps the users have the facility of unlimited likes and “rematches.”

Bumble Premium subscription – This subscription of Bumble costs $39.99 for a month. It also has another option of a lifetime plan, which costs $229.99.

Is Bumble bff only for same gender?

Yes, Bumble bff is only for the same gender where matches can be made girls for girls and boys for boys.

What is the best time to use spotlight on Bumble?

Spotlight of Bumble is a special feature of the app, which makes it possible for the Bumble users who are enabled with Spotlight to advance their profile to the top of the stack so as to stay viewable by the people instantly.

The best time to use bumble spotlight in India is between 8 pm to 10 pm on Sundays of the week. This is because it has been assessed that this is the time that sees most of the Bumble users are browsing.
February 14, 2022

Startup Name	Rimuut
Founded	2017
Founders	Mert Bulut & Esen Bulut
Headquarters	Tallinn, Harjumaa, Estonia
Industry	SaaS
Area Served	Worldwide

SFarmsIndia: India’s First Agri Land Marketplace

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SFarmsIndia.

‘Buy land, they are not making it anymore’ a quote by Mark Twain, emphasizes the importance of Agri-Realty and its immense value. Agriculture as an asset class falls under the broad investment category of real assets which are physical in nature and provide hard tangible ownership. Agricultural land has become an attractive investment destination for several reasons. Most important of all being the strong market fundamentals in support of the sector on both the demand and supply side. Increasing population, changing demographics, reductions in arable land, fast urbanization, and climate change have led to the increased demand for agricultural lands. Agriculture lands have outperformed most asset classes throughout history, particularly on a risk basis when considering volatility. The NCREIF (National Council of Real Estate Investment Fiduciaries) Index which is the world’s agriculture benchmark has yielded an annual return of 13.69% since 2000 with a standard deviation of only 7.58%. This far outperforms equities, bonds, and other asset classes. Performance is expected to improve further over the next decade due to strong demand-supply fundamentals.

Owing to this high potential of agricultural land as an investment option, many HNIs in India are interested in investing in agricultural land as an alternative asset but are facing difficulty in finding/searching these lands. Again people from the mid-income group, though they want to invest in agricultural land, are not able to do so due to the lack of financing facilities. Besides, the farmers and agri-realty developers are also facing difficulties to sell agri lands due to lack of liquidity.

At present, there is no liquidity platform to buy/sell agri lands as most of the existing reality portals are focused into listing urban properties or houses/flats. The entire market is untapped and most of the transactions happen through agents reaping huge commissions and margins. To solve these problems and tap the market, SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms, and farmlands.

Read more about SFarmsIndia Business Model, Founders, Revenue, Funding, Competitors, Growth, etc., here in this article.

SfarmsIndia – Company Highlights

Startup Name	SFarmsIndia
Headquarter	Hyderabad
Sector	Agri-Realty
Co-founders	Kamesh Mupparaju, Linus Lindgren
Founded	2018
Funding	$50K
Parent Organization	Szuper Agridigital Solutions Pvt. Ltd.

About SFarmsIndia and How it Works
Agri Realty Industry Details
Founders of SFarmsIndia and team
How was SFarmsIndia Started
SFarmsIndia – Name, Tagline, and Logo
SFarmsIndia – Business Model and Revenue Model
SFarmsIndia – User Acquisition and Growth
SFarmsIndia – Startup Challenges
SFarmsIndia – Funding and Investors
SFarmsIndia – Advisors and Mentors
SFarmsIndia – Awards
SFarmsIndia – Future Plans
SFarmsIndia – FAQs

About SFarmsIndia and How it Works

SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a tellable synergy.

Listing Platform: On the listing platform buyers can find/search agricultural lands and sellers can list/post the agriculture lands for sale/lease. The seller has to sign up on the platform and choose the category of agri land that needs to be listed. Once listed, the buyer can search the agri lands based on the selected category and contact the buyer directly. It, therefore, creates liquidity for buying and selling of agri lands.

Based on the land type and functionality, SFarmsIndia categorizes the lands into four types which are as follows:

Agri Lands – Agriculture Lands, Non-Cultivated Lands, and Fruit Farmlands
Estate Lands – Coffee, Tea, and Rubber Estate Lands
Eco Farms– Ecological Sustainable Farms and Farmhouses
Collective Farms– Cooperative farms and Group farms

Fraction Trading Platform: SFarmsIndia’s main USP is that it makes an agreement with the seller (agri-realty developer) to issue fractions by digital land contract against their lands. The sellers/Agri reality developers can liquidate their big land parcels utilizing these fractions. Each agri land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily. Once the fractions are issued, they will be credited to the agri-realty developer’s wallet on the platform, and the developer can sell directly through the trading platform. Buyers can place orders to buy the fractions for whichever price they feel is right. The trade engine will automatically match their order with another customer’s orders of the opposite nature (BUY vs. SELL). All orders are displayed through the site’s interface. Users can either use the site via the web interface or connect through the API to access the trading platform. The trading platform uses a proprietary trading engine that is automated and manually overlooked.

Buyers are flexible to buy the smallest trade-able fractions of the agri land, and buyers can contact directly to the sellers hence no commission. Sellers can list and liquidate their agri lands very easily by issuing fractions. It’s a peer-to-peer platform; hence, no middlemen are involved.

Technology is the core of SFarmsIndias’ business operations. Using technology, they intend to create an effective and efficient platform for agri lands that can eliminate the middlemen who inflate the prices. SFarmsIndia has been taking one step at a time in building reality out of its vision. By doing so, SFarmsIndia aims to systematically engage in so far untapped agri realty market by changing the way agricultural land is transacted across India.

Agri Realty Industry Details

India presently has one of the lowest lands holding per capita, lower than the global average. According to the Agriculture Census, the total number of operational holdings in India numbered 138.35 million with an average size of 1.15 hectares per capita. Of the total holdings, 85% are in marginal and small farm categories of less than 2 hectares.

India is currently the second most populated country in the world but with a small land area, smaller than China with a similar population. In such a situation, farmland has gained prominence and hence difficult to acquire. The value of land has increased from 3-fold to 100-fold rise since 2000.

There has been a countrywide spike in the price of agricultural land due to a variety of reasons. All of India’s farmland was valued at over $2 trillion in 2010, and today it has grown to be valued at around $10 trillion. To put this figure into perspective, it is larger than the value of all the gold ever mined.

SFarmsIndia targets buyers and sellers of agri lands across India. Middle class to high net worth investors looking to invest in agri lands are considered an alternative asset class. According to the World Bank, India’s middle class is about 300 million and about 40 million people make up the higher middle class. Their average disposable income has grown year after year, leading into investment in agri realty. The size of agri land market in India is around $15 billion, which is untapped due to lack of liquidity and lack of financing facilities.

Around 3 million transactions (changing the property rights from one person to the other) happened in FY18-19, and 95% of these transactions took place via middlemen. However, with increasing digitalization trend is set to change, and the shift from middlemen to web platforms is inevitable.

Founders of SFarmsIndia and team

Kamesh Mupparaju is the founder and CEO of SFarmsIndia.

Kamesh Mupparaju, Founder of SFarmsIndia

Kamesh Mupparaju is the founder and CEO of SFarmsIndia. Mupparaju has a B.Tech degree in Electronics and Telecommunications, followed by an MBA in Finance from Osmania University. Starting with Reliagre Commodities as a Research Analyst, Kamesh served many key leadership roles across companies including Padmakshi Financial Services Ltd., where he served as the Manager of Commodity Operations and Analysis; True Infotech, where he was a Sr Research Analyst. He then moved on to become an FX Analyst and Dealer at Six Capital, SGX Centre 1. Mupparaju finally decided to nourish his entrepreneurial abilities and founded ETHEXIndia (India’s first market place for Ethereum Tokens), after he served as a founding Board member of BTCXIndia (first Bitcoin exchange in India) for over 4 years. He also served as the Advisor of Blockonomics before founding SFarmsIndia.

SFarmsIndia currently works with a well-knit team of employees.

How was SFarmsIndia Started

Kamesh, coming from a farmers’ family, had primary insights concerning the agricultural sector in India. He observed his father, a farmer by occupation struggle to sell his agricultural land. Kamesh realized that it was really challenging to sell his land since the land is located in the village, and the potential buyers were not aware of the sale. The same situation has been observed with some other farmers in the village. Besides, brokers are a hindrance in transactions due to non-transparency. Taking all these into account, it occurred that there should be a system in place that helps people like Kamesh’s father.

Kamesh started his journey of ideation by going through most of the property websites across India. From such intense research, he concluded that there is little or no focus on agricultural land and that there is no platform exclusively for agricultural lands. Nevertheless, in contrast to traditional property websites, the agri reality market is bigger in terms of valuation. As the research proceeded, Kamesh found that in Telangana alone, for FY 18-19, the agricultural land market size is Rs. 15,000 Cr (registration value), and the market value would be somewhere Rs 50,000 Cr. The area of the transacted land is 3.2 Lakh acres. This is only in Telangana and considering pan India he understood agri realty is a very big untapped market in India, hence figuring out the solution.

Going ahead, Kamesh decided to launch the web application, which consists of listing and fractional trading functionality. For the same his 12+ years of trading experience and functional experience of trade engine designs, proved helpful in designing and developing the trade engine and the listing platform. After rigorous testing, he launched the beta version of the listing platform on July ’18 and launched the beta version of fractional trading on Jan’19.

SFarmsIndia Launched the live fractional trading by Feb’19 with an MVP of 1.48 Acres. The physical land was divided into 2960 fractions ( 1 Acre= 2000 fractions) and delivered successfully. The company is in negotiations with agri- realty developers to launch big land parcels. SFarmsIndia went out of beta on May ’19 for the listing platform and moving forward with good traction.

Once Kamesh developed an understanding of the status and the existing gaps in the agri reality industry; he discussed the idea with a group of farmers at his village. Though there was some reluctance at the beginning due to apprehensions about the online system, they eventually like the idea. Farmers’ increasing frustration with the middlemen and the delayed process led farmers to associate with a platform that avoids middlemen and also provides effective prices for the land. As few transactions closed more farmers joined the platform.

SFarmsIndia – Name, Tagline, and Logo

SFarmsIndia Logo

Most of the big land banks/land parcels in India are barren lands or non-cultivated lands and most of the farmers in India hold small farms, which are cultivated not like those in the western countries. The small farms are productive in nature, and SFarmsIndias’ main objective is to convert barren lands into produce lands. Hence, the name SFarmsIndia, which means Small Farms in India.

As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace‘

The Logo colors refer to:
“S” color – Sunlight
“Farms” color – Land
“India” color – Trees.

SFarmsIndia – Business Model and Revenue Model

SFarmsIndia has a Freemium Model. It charges Rs 2000 for a pro account with three months subscription and Rs 5000 for a pro plus account with three months subscription. Besides, it also has a Fraction Trading Fee, which is capped at 0.5%, as a transaction fee on both buying/selling of the fractions.

SFarmsIndia – User Acquisition and Growth

Initially, SFarmsIndia has created the home page with three simple text lines; SFarmsIndia- India’s First Agri Land Marketplace, More details coming soon!! and Notify Me. Using the ‘Notify Me’ section, they have managed to collect emails of a few early adopters.

Later, Kamesh directly reached out to buyers via agri land meetups, agri tech launch pads, agriculture events, etc. where he shared his thoughts and ideas about the product and requested them to register for the beta launch. He then went to his village to get interested sellers onto the platform through direct contact.

I have researched the information of the interested sellers and created a preliminary database on the website. Ideally, the first 100 users came from these channels.

As SFarmsIndia attained a decent number of seller/property listings on their network, it reached out to potential buyers (who are early adopters and provide the email for notification) through email notifications, promotion in the WhatsApp groups, and social announcements.

In order to retain its customers, SFarmsIndia arranged a beta launch party in an eco-farm in Hyderabad after it reached 100 signups points. For the party, the company invited all its contacts, early signup customers, etc. It was a kind of meetup, where SFarmsIndia collected decent data of the available agri lands. Further, it also opened a customer service desk and did outbound calls for listings. Simultaneously it started promoting through Google Ad network, SMS network, and through social media. SFarmsIndia has spent around 2 million INR on marketing and promotions.

SFarmsIndia – Startup Challenges

Most of the farmers and Agri Realty developers are not technology literates to list their listings on the web platform directly. Hence, SFarmsIndia has faced challenges in terms of getting sellers onto the platform. In order to overcome this, the company has created a WhatsApp listing.

For this, we provided a customer care number on WhatsApp for the sellers to talk to our team in their language of choice and get assistance in listing their property on the platform. Our content editors would list on behalf of the sellers. This helped overcome the listing problems, and slowly the listing numbers started picking up.

SFarmsIndia – Funding and Investors

SFarmsIndia raised pre-seed funding worth $50k in July 2018.

Date	Stage	Amount	Investor
July 5th 2018	Pre-Seed	$50k	FFF

SFarmsIndia – Advisors and Mentors

Advisors at SFarmsIndia include:
1. Linus Lindgren, advisor for business strategy.
2. Siva Sitamraju, Mtech(IIT-D) is an advisor for technology.

SFarmsIndia – Awards

Super Agridigital Solutions Pvt. Ltd, the company behind SFarmsIndia, is recognized as a Start-up by the Department of Industrial Policy and Promotion, Govt of India under Start-up India initiate.

SFarmsIndia – Future Plans

SFarmsIndia has gained traction with over 5000 signups, over 1300 listings and over 200 deals changing hands. Added to this, over 2960 fractions equivalent to 1.48 acre have been traded and delivered. It is the only platform in India exclusive for agri lands where agricultural lands can be listed and traded. Therefore, SFarmsIndia has the opportunity to tap at least 10% of the estimated $15 billion Indian agri realty market.

In the short term, SFarmsIndia envisions to get the highest number of listings in their listing platform for Agri-Realty and create a unique market: an intersection of Agritech, Agri-Realty and Online Marketplace for buying and selling Agri lands. Over the long-range, SFarmsIndia aims become the most respected and trusted brand for on-demand trading/liquidity solutions in Agri-Realty market and tap at least 10% market share in Agri Realty.

Buyers and sellers already love our listing platform. SFarmsIndia is an early-stage startup with good traction in place. We hope the future is bright for us since investment in agri lands is a good alternative asset class – Kamesh Mupparaju says

SFarmsIndia – FAQs

Who founded SFarmsIndia?

Kamesh Mupparaju and Linus Lindgren founded SFarmsIndia in 2018

What is SFarmsIndia?

SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms and farmlands.

What is the main function of SFarmsIndia?

SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a great synergy.

What is the tagline of SFarms India?

As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace‘

February 7, 2022

Collegedunia Startup Story- Making Students Life Easier

We’ve all gone through the effort of looking for universities to apply to after completing our 12th grade. Before taking a decision, as a learner, you should have a fundamental understanding of the uni. These facets are the standard of teaching provided, prices, the opinions of former and present alums, and the institute’s rank.

However, gathering these essential details about universities is a tricky job. The notion of having all this data about institutes and tests from all over India and overseas in one spot appealed to the youth. It was created to fill this disparity, letting learners, parents, and professors find all the data they need about colleges on one page. Let’s look at its startup story and know more about it.

Collegedunia – About
Collegedunia – Mission and Vision
Collegedunia – Tagline and Logo
Collegedunia – Features
Collegedunia – Startup Story
Collegedunia – Business Model
Collegedunia – What distinguishes them?
Collegedunia – Funding and Expansion
Collegedunia – Competitors
Collegedunia – Current and Future Plans
Collegedunia – FAQ

Collegedunia – About

Collegedunia fills the disparity between institutions and learners. A learner or parent can study and gather data about multiple courses and colleges in India via its vast search tool. A user can get data on a range of topics, including college, ratings, stream, curriculum, placements, facility, costs, admissions, and extracurriculars, to make more effective career choices. All this data is provided to the learners at no fee.

Startup Name	Collegedunia
IPO Status	Private
Operating Status	Active
Company Type	For-Profit
Sector	Digital Marketing, IT, Education
Headquarters	Delhi, India
Founder	Sahil Chalana
Founded	May 8, 2010
Total Funding	$605.8k

Collegedunia – Mission and Vision

Mission

The most important option in a person’s life, the option to choose a college, shouldn’t be taken lightly. We want to be the best educational sites, with more dynamic UX and most verified data, and to facilitate learning in every way possible in making their wise choices.

Vision

CollegeDunia was founded with the goal of arming learners’ information so that they may make better decisions about their profession and alma mater.

Collegedunia – Tagline and Logo

Tagline – Transforming India by Transforming Education

Collegedunia Logo

Collegedunia – Features

The web design was recently updated, with a focus on the part of the test. The firm has witnessed a significant spike in traffic since then. The test part comprises comprehensive information on all key national and state-level admission tests. The UI is easy to use. Take a peek at the JEE Advanced 2016 page, for instance.

The organization has a one-of-a-kind 25-member consulting staff that participates in phone chats with learners to assist them in making the best educational wise choices. It also offers a feedback section with over 50,000 opinions from alumni who are presently studying or have graduated from various universities.

They added a detailed evaluation form through which people can submit their thoughts on institutes or programs. They edit, analyze, and sort these reviews periodically to identify that people receive accurate data. Rank and cut-off forecasts, as well as virtual counselling, will be included in the official app in the near term.

Collegedunia – Startup Story

Sahil Chalana, a BITS Pilani alumnus, created Collegedunia.com. The firm started operating as a specialized firm in 2014. According to him, there is a significant disparity between the facts and the accuracy of services that students search for during the pre-admission period.

As a result, he came into the concept of Collegedunia.com and assembled a group of young and ambitious people. It’s a community of over 250 young folks, with an approximate age of 25, who wish to bring value to society.

Limited knowledge can be harmful to the profession and college choices, which is where it will help. Its vast alumni network assists in providing relevant information to learners.

The amount of material on the site is fairly comprehensive. You’ll find everything here, from renowned majors like medicine and law to practical and overseas study data.

The goal of providing learners with the information they need to make better decisions about their job and alma mater set the ground for its creation. Both for guardians and learners, it serves as an effective collection of college/university data as well as professional material such as tests. Learners might look for institutions based on what alumni have said about them.

Since the beginning, it has assisted thousands of kids across India (and beyond) in making informed selections about their careers and educational institutions. It has evolved from a handful of institutes and programs to be the nation’s market leader. Currently, the platform is the nation’s top institution rating site.

Collegedunia – Business Model

The entire basis of their revenue is paid advertising, which allows universities to promote themselves on the site, boosting the exposure of their listings across the web.

Other than that, they use a Cost Per Lead (CPL) approach. They provide student data with the institution and earn money based on CPL. Learners can also enrol in those institutes, and they will obtain a CPL from the university officials for each admission to that campus.

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Collegedunia – What distinguishes them?

The firm says that its dataset, handpicked content, and periodic data updates are among the features that set it apart from the intense rivalry.

Collegedunia – Funding and Expansion

Founded in July 2014 with only a few institutions and tests, it now contains comprehensive data on over 15,000 institutes and tests such as the CAT, GMAT, and others. They strive to enhance their outreach to 30,000 universities and include all national exams by the end of this year, owing to foreign funds provided by Gaadi.com CEO Umang Kumar.

The firm now receives over a lakh page views, which is lower than their rivals, but roughly 40% of their traffic is direct, which they believe is better than the rivals.

Throughout two financing rounds, it has generated a net of $605.8K. Their most recent revenue comes from a Seed round on January 18, 2016.

Date	Acquired by	Amount	Transaction Name
Nov 3, 2014		$163.8k	Angel Round
Jan 18, 2016	Umang Kumar	$443k	Seed Round

Collegedunia – Competitors

Careers360

Collegedunia’s main competitor is Careers360. In 2009, Careers360 was created in Gurugram, Haryana. It works in the education software area. It makes $3.7 million less income than Collegedunia.

Shiksha.com

Shiksha.com is Collegedunia’s 2nd main competitor. It was created in 2008 and is headquartered in Noida, Uttar Pradesh. Shiksha.com, like Collegedunia, competes in the education software space. Shiksha.com accounts for 72% of Collegedunia’s earnings.

CollegeDekho

CollegeDekho is the third-largest rival to Collegedunia. It was formed in Gurgaon, Haryana, in 2015. CollegeDekho, like Collegedunia, is in the Educational Software business. It brings in $2.7 million less than Collegedunia.

Collegedunia – Current and Future Plans

Currently, the site provides data on approximately 15,200 colleges, 16,000 programs, and 330 tests. On the site, one may obtain all the detailed info about universities, including rating, region, and opinions. It has also developed an app-based UI, taking into account the simplicity of use of mobile apps. Its mobile app lets learners quickly and conveniently obtain all this data.

It also works with campus fests, where learners can come up to the website and leave feedback on their universities. It intends to take its concept to another level soon, with an ever-growing knowledge base and notoriety. The firm’s goal is to provide end-to-end service for students’ entrance requirements. The aim is to engage the student tribe with the site in this way.

Collegedunia Rewards for Reviews

With its reward-based structure, it has indeed begun student collaboration. Learners that contribute valuable insights about their colleges/universities might win significant cash awards through the site. So, in the long term, Collegedunia.com will provide more institutes and mentorship.

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Conclusion

India’s education sector is booming, and the country’s higher education system is unlikely to stagnate anytime soon. In the same way, the majority of kids seeking higher education is increasing. As a result, both students and faculty have a wide range of possibilities. It’s safe to assume that the industry is brimming with possibilities. However, India’s ed-tech industry is just beginning.

Until now, Collegedunia has taken the appropriate moves toward securing this niche but vital sector. Only time will tell whether it can play its cards correctly and fulfil its commitments.

Collegedunia – FAQ

When was Collegedunia started?

Collegedunia was started in 2014 by Sahil Chalana.

What is Collegedunia’s business model?

Collegedunia earns its revenue from paid advertising, which allows universities to promote themselves on the site. It also uses a Cost Per Lead (CPL) approach where they will obtain a CPL from the university officials for each admission to that campus.

Who started Collegedunia?

Sahil Chalana, a BITS Pilani Alumnus founded Collegedunia.

December 31, 2021

PokerDangal – India’s Largest Online Poker Gaming Platform

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by PokerDangal.

One great aspect of digitization is the fascinating online games that are taking on the world at a skyrocketing speed. It’s literally like being in this global village of the dream world. To make the online gaming zone more interesting and taking it on the edge, this group of four brilliant entrepreneurs namely Varun Mahna, Varun Puri, Karan Gandhi and Shashwat Jain launched PokerDangal in the year 2017.

PokerDangal – Company Highlights

Startup Name	PokerDangal
Headquarters	Delhi
Founders	Varun Mahna, Varun Puri, Karan Gandhi and Shashwat Jain
Sector	Online Gaming
Founded	2017
Parent Organization	Xeta Networks Pvt. Ltd.
Website	pokerdangal.com

About PokerDangal and How It Works
PokerDangal – Industry Details
PokerDangal – Founders and Team
How was PokerDangal Started?
PokerDangal – Name, Tagline and Logo
PokerDangal – Startup Launch
PokerDangal – USP and Innovation
PokerDangal – Business Model and Revenue Model
PokerDangal – Startup Challenges
PokerDangal – Funding and Investors
PokerDangal – Acquisitions and Mergers
PokerDangal – Competitors
PokerDangal – Growth
PokerDangal – FAQs

About PokerDangal and How It Works

PokerDangal is an Indian online poker gaming platform. It is the flagship product of Xeta Networks Pvt Ltd, an online gaming company from Hatu, Kolkata, West Bengal, India. The game, as goes its title, is a poker game, developed with an aim to redefine Poker in India. PokerDangal was founded in 2017 by Varun Mahna, Varun Puri, and two other co-founders, Shashwat Jain and Karan Gandhi. PokerDangal is currently registered in Kolkata and headquartered in New Delhi. It also has small offices in Kolkata and Chennai as well.

On www.pokerdangal.com, the users can opt to play a range of exciting tournaments and cash games in a safe game-playing environment.

PokerDangal is available for desktop users, along with the users of Android and iOS, where they can play three variations of poker:

Texas Hold’em Poker, the most popular of the variations in the world
Four card pot limit Omaha
Five card pot limit Omaha.

Though the four card pot limit Omaha was already there even before PokerDangal, the five card pot limit Omaha was first introduced by PokerDangal, which has gone on to become the most favourite variation of poker on the platform now. The fast speed and the wide range of probabilities and possibilities are some of the factors that distinguish the five card variation from the rest.

“It appeals to the statistical and analytical abilities in people,” said Varun.

While playing any of the three variants of the poker matches in PokerDangal, the players can choose to play individual cash games or get involved in a tournament. Emotional control, analytical ability and strategy are 3 important characteristics that define a good player from the other players.

The online is at par with the physical game in nearly all thinkable aspects. However, there are only a couple of differences that exist between a physical game and the online PokerDangal. For instance, a player can change his/her strategy when playing a physical game of poker based on the observations from the other players. Another point of difference is that while on a physical game of poker an individual can concentrate only on one game whereas on online PokerDangal he/she can play multiple games together.

The guiding principle of PokerDangal is to enrich the online gaming industry in India along with extending a safe, reliable, and fun ecosystem for the players of the country.

PokerDangal – Industry Details

The online gaming industry is a brilliant example of a flourishing industry. With the emergence of fantasy gaming platforms and other gaming brands offering a wide range of games of varied nature to the audiences, the gaming industry looks at a bright future ahead.

The Indian online gaming sector has already reached $1.027 billion in 2020, which stood at around $543 million only in 2016, thereby showing a growth of ~17.3%. The current trajectory that it is exhibiting now would make the industry climb to $2 billion by 2023. Furthermore, the number of online gamers in India, which currently stands at 360 million, is estimated to grow to 510 million by 2022.

The online poker games, holding the hands of PokerDangal, have already started to disrupt the online gaming industry of India with huge potential.

How to earn money from online poker games in India

PokerDangal – Founders and Team

Varun Mahna, Varun Puri, Shashwat Jain and Karan Gandhi founded PokerDangal in the year 2017.

The Xeta Networks and PokerDangal founding team.

Varun Mahna, Founder & CEO – Varun pursued his MBA from XLRI Jamshedpur and graduated in B.E Computer Science from BITS Pilani. Before PokerDangal, he was in the position of HR Lead at Star Sports.

Varun Puri, Founder & COO – Varun Puri holds a bachelor degree in Mechanical Engineering from BITS Pilani. This is not his first time being an entrepreneur. His first venture was Neevtech India which is a leading exporter of agricultural machinery to Europe.

Shashwat Jain, Co-Founder & CTO – Shashwat did his Engineering from IIT Dhanbad and has headed the position of VP Analytics for quite a few ventures like Box8, Amazon, Mu Sigma, etc.

Karan Gandhi, Co-Founder – Karan holds a degree in B.Com from Delhi University and has previously worked in big brands like Zomato and NDTV.

Currently, PokerDangal has a team of 25 people with the key members being Manan Sobti, Sahil Parakh, Anurag Upadhyay and Akshat Bharadwaj. This team is a close-knit unit with zero attrition in the last 2.5 years.

How was PokerDangal Started?

Varun Mahna, the founder of PokerDangal, was a student of BITS Pilani when he was first introduced to poker in 2005. Varun and his friend Varun Puri joined various poker groups and enjoyed playing poker during their university days.

Varun next joined XLRI Jamshedpur, where poker was again a favourite. With the passage of days, Varun’s love for the game only grew. He then went on to join Star Sports and this is the first time when his attention was drawn towards online poker.

Varun soon found his interest in online poker and switched to the online form of the game. Online poker was yet a new concept back then but had the potential to disrupt the gaming industry. To leverage this opportunity, Varun decided to found his own company along with his engineering batchmate Varun Puri, Shashwat Jain, Karan Gandhi under the name Xeta Networks, the parent company of PokerDangal, which eventually gave rise to the latter.

The founders and co-founders together invested close to Rs. 30 lakhs from their personal savings and initially started working from a friend’s house.

PokerDangal – Name, Tagline and Logo

PokerDangal logo

The PokerDangal team wanted a catchy name and the one that signified high octane action. The founders turned to be big fans of Bollywood and the movie Dangal inspired them to get an apt name for their gaming startup. There’s a line in the movie that says that “Dangal is not only a physical battle but also a mind game where one has to out-think their opponent.” That is what stayed with the founders and that’s how they decided to call the platform PokerDangal, as it is a mental duel.

The tagline of PokerDangal is ‘Where Skills Meet Fortune’, which is built with an endeavour of redefining Poker in India. Besides, they also use #AbDangalHoga, which is again inspired by Dangal.

The logo is a thoughtful mixture of acute sumo who is ready for a battle. It is coloured in a mixture of blue and white and is ingeniously crafted where a silhouette of a sumo wrestler is embedded on one of the chips of poker along with containing the initials of PokerDangal “PD”.

PokerDangal – Startup Launch

“We provide an online poker platform available on iOS, Google Play Store and Desktop versions for the users. A user can download our app, create their account, complete their KYC and profile and start playing at a time and place of their convenience.” says the founder proudly.

Interestingly, users can also deposit and withdraw money in their bank accounts. The business of online gaming is differentiated on customer acquisition, customer retention and customer engagement. With PokerDangal’s core strengths of understanding user behaviour, data analytics, and operational excellence, the tea was able to outpace the market on each of these 3 levels. The prime success in this business depends on how well is the CAC: LTV optimized.

Since its inception, the team has made major changes to the product and the way they conduct business. The product has been upgraded multiple times post the feedback from the users. Also, they have consistently integrated the feedback to create a better product and this is an ongoing process.

“From a policy point, we made a big change in April 2018 when we introduced instant cash-out on the platform. A user can withdraw their money 24/7/365 and the money hits the bank account in less than 10 seconds,” said Varun Mahna.

PokerDangal – USP and Innovation

The USP of PokerDangal lies in the fact that the platform takes an interest to popularise poker in India and serves as a safe, interesting, and rewarding gaming platform for the existing poker players of the country.

PokerDangal was the first platform to introduce the five card pot limit Omaha. Furthermore, it also serves as a platform that allows the players to play at multiple tables simultaneously.

PokerDangal – Business Model and Revenue Model

PokerDangal has mainly 2 revenue streams.

The first revenue stream is from the tournaments the platform conducts. They charge a 10% service fee on the entry fee for a tournament.
The second revenue stream is from the cash tables, where the platform charges a 3-4% service fee on the amount wagered by the users on the tables.

PokerDangal – Startup Challenges

The toughest part for PokerDangal was for them to sustain the concurrent traffic on the platform. To make this happen, they came up with a brilliant “refer a friend” program which fueled the traction and incentivized players to refer their friends to play on the PokerDangal platform. Poker as a game is typically learned and played in a group and hence each user on the platform had a circle which the team leveraged to its benefit with this campaign.

So ideally PokerDangal made its users its brand ambassadors where they were getting tremendous value to refer their friends as well. Refer a friend as a marketing tool has multiple benefits – it is relatively cheap and it creates a very positive brand image for the consumers being referred. For the initial months, spends on this campaign were very limited but the team did a lot of strategic tie-ups to ensure that they are reaching out to the target consumers most effectively. As a part of the plan, they also tied up with some of the top B-schools and Engineering colleges in the country and promoted PokerDangal during their annual festivals and meets. Interestingly, those partnerships are still in place and PokerDangal is now the official gaming partner for colleges like XLRI, MDI, etc.

Also, one of the most challenging parts was when PokerDangal was just 6 months old and wanted to raise some funds to scale the business operations. The founder team identified that to sustain in the industry it is important to hasten their user acquisition which in turn required a significant spend. So they decided to reach out to a few angel investors to understand the sentiments about the industry and they got a lot of positive responses from the people whom they reached out to. And they were finally funded by an angel investor in July 2018.

PokerDangal’s biggest success was successfully implementing instant cash-outs which allows the users to withdraw their winnings in just 30 seconds to their bank accounts 24/7. This strategic shift was a huge change in the way the team conducted the business operations.

PokerDangal – Funding and Investors

PokerDangal has raised a total of Rs. 7.30 crores in its latest funding round. The funding stabilized PokerDangal and helped in scaling the operations optimally.

Date	Deal Type	Amount
Jan 2021	Series A	Rs. 7.30 Crores
Aug 2018	Angel Investors	–

PokerDangal – Acquisitions and Mergers

In the first year, PokerDangal acquired a struggling poker platform named PokerMet. The team acquired PokerMet’s user base, assets and merged its operations with PokerDangal.

PokerDangal – Competitors

Some of the big players in this segment are Adda52, Pocket52, and PokerStars. The sector is very cut-throat and one has to be on their toes to stay competitive. The focus on providing a delightful customer experience is a key differentiator for this online gaming business. The users need a platform where they have complete faith and hence it is important to be transparent in the policies and actions. PokerDangal is amongst one of the firms to have the best customer support system and that was the key to their growth. Also, this was the first company in the country to introduce instant cash-out and 5 cards PLO which are hugely popular with the user base.

PokerDangal – Growth

The registered user base of more than 2,00,000 players.
A monthly deposit of more than INR 4.9 Crores.
The business saw a 14x growth over the last 12 months.
The average monthly turnover is INR 60 Crores.
The monthly revenue clocked in October 2019 was INR 2.5 Crores.
Tagged as an EBITDA positive company.
Amongst the top 4 real money poker sites.
PokerDangal is about to enter the fantasy/rummy business.

PokerDangal – FAQs

Who are the Founders of PokerDangal?

Varun Mahna, Varun Puri, Shashwat Jain and Karan Gandhi founded PokerDangal in the year 2017.

What does PokerDangal Offer?

PokerDangal offers a plethora of exciting tournaments and cash games to the players who want to put their skills to test in online Poker.

How much is PokerDangal Funding to date?

PokerDangal has raised a total of Rs. 7.30 crores in its series A funding round.

How much is PokerDangal’s Turnover?

A monthly deposit of more than INR 4.9 Crores. The business saw a 14x growth over the last 12 months. The average monthly turnover is INR 60 Crores. The monthly revenue clocked in October 2019 was INR 2.5 Crores.

October 5, 2021

Onsitego – Avail After-Sale Services effortlessly even after the Warranty is over!

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Onsitego.

All of us know how difficult and cumbersome a process it is to avail of after-sale services after the manufacturer’s warranty is over. Even after a lot of follow-ups and calls, seldom is there a chance for the consumers to avail themselves of top-notch after-sale services. To provide a constructive solution to this problem, Kunal Mahipal launched OnesiteGo company in the year 2010.

So what is Onsitego? Onsitego is a platform that provides hassle-free after-sales services for consumer electronics and appliances. This firm has a Pan India service with regional offices in key cities. The flagship products include Extended Warranty, AMC (Annual Maintenance Contract), Screen Protection and Spills & Drops Protection Plans.

It also provides coverage on electronics across 30+ categories and covers almost all brands of consumer appliances and devices. So the idea is to be the most customer-obsessed company in the world and the mission driving this company is to consistently deliver ‘Wow’ experiences to customers.

Let’s go through the Journey of Onsitego along with knowing about the Onsitego Company Profile, How it Works, Founder, Funding, Revenue, Business Model and more

Onsitego – Company Highlights

Startup Name	Onsitego
Headquarter	Mumbai
Sector	Insurance Technology
Founders	Kunal Mahipal
Founded	2010
Total Funding	$32 million
Revenue	INR 600 Crore (2020)
Parent Organization	Onsite Electro Services Pvt Ltd
Website	onsitego.com

Onsitego – About and How it Works
Onsitego – Target Market Size
Onsitego – Founder and team
Onsitego – Startup Story
Onsitego – Logo and Tagline
Onsitego – Business Model
Onsitego – Revenue Model
Onsitego – Startup Challenges
Onsitego – Funding and Investors
Onsitego – Growth
Onsitego – Competitors
Onsitego – Future Plans
Onsitego – FAQs

Onsitego – About and How it Works

Onsitego also known as Onsite electro services private limited, provides hassle-free after-sales services for consumer electronics and appliances. It offers three plans including Extended Warranty, Spills & Drops Protection and the Screen Protection Plan. The Onsitego CEO is Kunal Mahipal, while he is also the one and only onsitego founder. The onsitego office address is located in Mumbai, Maharashtra.

Extended Warranty Plan

Onsitego warranty is the flagship product. It ensures that the customers can maintain their electronic products in pristine new condition several years after the manufacturer’s warranty has expired. The customers can also avail the onsitego extended warranty. According to onsitego review, these plans cover all devices and home appliances, be they small or large purchased in India and are available for purchase on the website, Amazon, Croma and Vijay Sales stores to only name a few.

The Spills & Drops Protection Plan

It can only be purchased for mobile phones, tablets, laptops, and digital cameras, which covers all kinds of physical and liquid damage that are not covered in the manufacturer’s warranty. The onsite electro services plan ensures that any damage to your device in the first 12 months of ownership is taken care of by the platform.

The customer also gets an onsitego replacement policy, as the damaged device is picked, serviced and delivered to the customer’s doorstep, at no extra cost. The onsite go mobile insurance also helps many customers in keeping their mobiles safe.

The Screen Protection Plan

The platforms screen protection plan covers damage only to the screen of the phone or tablet. Any kind of damage to the screen can make life miserable but this plan ensures that the customers can get protection for the part of the device that is most fragile; at a lesser cost.

The onsitego service centers which are brand-authorized and partnered are estimated to be 400-450 across India, and this shows that onsitego customer care is top-notch. The onsitego protection plan ensures that devices and appliances in the extended warranty period and damage protection plans are repaired by technicians who are best equipped to handle them.

Onsitego – Founders and Team

Kunal Mahipal is the Onsitego Founder & CEO.

Kunal Mahipal has a post-graduate diploma in Business from IIM- Bangalore. Before founding Onsitego, he worked with firms like Edelweiss Capital, Citibank, etc. The onsitego offices are located in Bengaluru, while its headquarters are in Mumbai, Maharashtra.

The Onsitego team is a fantastic blend of people who care, very deeply, about Customer Experience.

“Coming together to launch onsite electro services private limited wasn’t easy. It took time but the most important trait that we all had was the desire to deliver the best in class customer service, which brought us together. Having an established root in the market for the last 10 years, we have gained a strength of over 300 employees across offices Pan India.” Says Kunal, Onsitego Founder

All in all, right from those who work in the call centre, to those who manage service operations, everyone here has a common trait i.e., the desire to deliver superior Customer Experiences. The company aims to provide good onsitego customer care as it relies on its customer’s feedback. It now has an onsitego app through which customers can send in their onsitego service requests.

Onsitego – Target Market Size

The target market share for Onsitego is around 23%, including device protection. The consumer device protection market is estimated to be at a $ 1.1 billion market. The overall after-sales services market is expected to be around $5.3 billion by FY24.

Onsitego – Startup Story

“It was my personal experience of receiving sub-par repair service for my mobile phone that led me to recognize the unmet need for hassle-free and reliable post-purchase services. The hassle that I had to go through just to get a device dropped and collected from a service center made me recognize the need for reliable post-purchase services.” recalls Kunal Mahipal, (onsitego owner).

It began as a B2C company for providing after-sales services to mobile phone users. It provided the service of picking up mobile phones from customer locations and delivering the devices back to their homes after the servicing is done, its onsitego service request has now become popular.

It did not take long for the team to realize that going after individual customers was not a capital-efficient model. This lead the company to pivot towards the current B2C model, where it tied up with various retailers, and acquired customers through these retailers.

Onsitego – Logo and Tagline

‘Good Things Last Longer with Onsitego’ is the Onsitego tagline. While the onsitego logo sums up the overall proposition of Onsitego.

Onsitego – Business Model and Revenue Model

Onsitego business model is based on offering extended warranty, annual maintenance contracts, and damage protection plans for devices and appliances by partnering with India’s top retailers, marketplaces, and consumer finance companies. Its onsitego replacement policy, screen protection plan and onsitego tracking are some of its popular services through which onsitego revenue is generated. While one can also buy its plans directly from its website.

Onsitego – Revenue

The founder-entrepreneur is expecting Onsitego revenue to grow about eight-fold in a few years by reaching INR 600 crore by 2020, INR 1,200 crore in the year after that and INR 2,400 crore in the subsequent year.

Onsitego – Startup Challenges

The challenge in the retail industry has always been awareness about useful services and the impact on a business owner’s bottom line. The team had to invest significantly in driving home the point that their services are a win-win-win for all involved, i.e. the customer gets hassle-free service without leaving their homes, the retailer drives customer loyalty and retention and Onsitego acquires the customer’s trust in its services.

The onsitego reviews were not great in the beginning, so the team has also built an effective customer engagement program through useful content that made them the preferred brand that customers kept coming back to.

Onsitego – Funding and Investors

Onsitego funding has raised $32 million to date. With its ongoing Series B round, it has raised $30 Million. Some of the main onsite go investors are Zodius Growth Fund and IFC. It will be using the freshly raised funds to consolidate its market position and strengthen its B2C offerings like AMC, home protection and on-demand services.

Below are the onsitego funding details

Date	Stage	Amount	Investors
2015	Series A	$2 Million	Accel Partners
February 2020	Series B	$20 Million	Zodius Growth Fund
September 2020	Series B	$10 Million	IFC

“India is one of the largest and fastest-growing appliances and consumer electronics (ACE) markets globally and the ACE protection market is significantly underdeveloped. There is a clear market need for innovative and customer-service-focused players like Onsitego to drive growth in this market.” Said Jun Zhang, Country Head India at IFC

Onsitego – Growth

The customer base of 6 million in India.
Adding 1.2 lakh customers monthly.
Targeting a revenue of INR 340 crores in FY19-20.
Collaboration with Croma, Vijay Sales, and Amazon India.
Also available at regional speciality stores like Sanket, Great Eastern and Value Plus.
Partnered with leading consumer finance companies like ICICI, Axis, HDB and Kotak Mahindra.

In 2020, OnesiteGo expanded its services with brand warranty services for international marquee brands like Toshiba and Hamilton Beach Brands as well as launched new plans like AMC, Annual Maintenance Contract for Air Conditioners and Water Purifiers, and Assured Buyback for Smartphones. While its services such as onsitego tracking, onsitego service request, onsitego replacement policy and the onsitego protection plan have increased its efficiency.

Onsitego – Competitors

“We are a Customer Service company. We are focused on the customer and the experience we provide them. That focus is reflected in our product and process design, we are the only company that does not have a fine print for the customer. We have a ‘No Questions Asked’ policy, which means that our customers don’t have to go through paperwork or a difficult claims process. We have the highest acceptance rate of 99.4% in the industry and also the highest NPS score.”- Said Kunal when asked about the Onsitego competitors.

Onsitego – Future Plans

To launch a new business line of onsite electro services to meet the needs of those who may or may not have Onsitego’s products and can avail of repair services for a small fee.
The company is also planning to expand its coverage to customers from other lending options such as debit cards and credit cards.
As far as NPS is concerned, it has the highest customer satisfaction / NPS scores globally in the category.
It is also planning to launch IPO in the next 3-4 years.

Onsitego – FAQs

What is Onsite warranty?

It is the warranty in which the repair work in the warranty period is done at your doorstep.

Who is the Founder of Onsitego?

Kunal Mahipal is the Founder & CEO of Onsitego

How much is the Revenue of Onsitego?

The founder-entrepreneur is expecting Onsitego’s revenue to grow about eight-fold in a few years by reaching Rs 600 crore by 2020, Rs 1,200 crore in the year after that and Rs 2,500 crore in the subsequent year

Who are the Top Competitors of Onsitego?

OnsiteGo’s top competitors include OneAssist Consumer Solutions, Dimensional Inspection Laboratories, MoveTheDial

Who is the CEO of Onsitego?

Kunal Mahipal is the Founder & CEO of Onsitego

What is Onsitego’s Funding to date?

Onsitego has raised $32 million to date. With its ongoing Series B round, it has raised $30 Million. Which were led by Zodius Growth Fund and IFC in Feb and Sept 2020.

September 29, 2021

De Space Interior Design- For Opulent Design and Decor Solutions

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by De Space Interior Design.

Great home decor and furnishings is now a style statement. And with modular designs entering the scene, comfort and classy are now going hand in hand. To create some top-notch home decor and designs, Dev Vig and Akshata Menon Vig founded their startup De Space interiors Bangalore in 2010.

De Space interiors offer highly customized turnkey residential interiors solutions to end-users.

As per the founders – “De Space interiors is an attempt to organize a highly disorganized residential interiors market.

De space wants to be known as an initiative that focuses heavily on client satisfaction, space planning, and high-quality execution. This has been their vision since day zero and all our expansion plans revolve around these three parameters. Since De Space interior design is headquartered in Bengaluru, they only cater to the Bangalore market currently but are working on plans to enter other cities shortly.

De Space – Company Highlights

Startup Name De Space

Headquarter Bengaluru, Karnataka

Founder Dev Vig & Akshata Menon Vig

Sector Interior Designing

Founded 2010

Parent Organization De Space

De Space – About & How It Works
De Space – Target Market
De Space – Founders & Team
De Space – How It All Started?
De Space – Name, Tagline & Logo
De Space – User Acquisition
De Space – Business Model & Revenue Model
De Space – Startup Challenges
De Space – Competitors
De Space – Future Plans
De Space – FAQ’s

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De Space – About & How It Works

De Space offers a turnkey interior designing solution to resident owners. There is a lot of focus on space planning, something that is a challenge for the majority of homeowners. The De Space interior design was based on treating every home as unique and never offer standard designs at all.

The space interior designs are prepared after a thorough understanding of the space available, as well as understanding the client’s requirements at length. Apart from this, there is a strong focus on client experience. D Space interiors have invested a lot in building a strong team at the backend, comprising of skilled labourers, contractors, carpenters, supervisors, that help the founder duo in delivering quality service to their clients.

De Space – Target Market

According to Economic Times, Bangalore witnessed a sale of 34546 residential units in 2017 and the launch of 22410 units in the same year. This boils down to roughly 2900 units sold every month. Considering 10% of buyers want their interiors to be executed by a professional firm as per their taste and requirements, the market size is approx. 3500 units per annum.

This is the pie De Space interior is eyeing. While the industry is currently under consolidation, the founders believe the introduction of RERA will attract serious buyers who are looking forward to buying residential units for their own stay purpose. The space interior design industry outlook in the coming five years looks effectively positive.

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De Space – Founders & Team

De Space is founded by a husband-wife duo Dev Vig and Akshata Menon Vig. While Akshata takes care of the designing part, Dev handles processes like sales, marketing, and operations.

Dev Vig and Akshata Vig | Founders, De Space Designs

Akshata Vig (Founder) – An architect by profession, leads the design process at De Space. She has an overall experience of more than 16 years and has a strong eye for details and interior designs. This has particularly helped De Space interior design as it was highly customized interior solutions for its clients. Before starting De Space, she has worked in firms like DWP Intetics and Space Matrix.

Dev Vig (Founder) – With a dazzling MBA degree Dev is an engineer by profession. He has spent more than 15 years in dynamic areas of sales, marketing, and consumer insights. His ability to understand the consumer psyche has helped in getting highly relevant projects and also a highly satisfied clientele. Before starting De Space, he has worked in firms like Bharti Telesoft, Rediff.com, AOL, BabyBerry as a cofounder.

De Space Interiors holds a giant team of 70 members. A strong backend team of contractors, carpenters, painters, and electricians for the clients so that they can be relieved of the stress of finding some good ones on their own. It is now one of the top space interiors India.

De Space – How It All Started?

De Space story started when the founders completed their home interiors. It so happened that people praised their designs and that’s when they realized it has a huge potential. On doing some further research, they understood the Bangalore interior design market is highly unorganized with local contractors ruling it and consumers who are unaware of the details often end up spending money on what they were not even aware of.

As a result, they spoke to a lot of homeowners and figured that the consumers faced issues such as non-transparency, delays, unskilled labour and would love to hire someone who would give them a turnkey solution without them being involved in the operational aspects. This indicated a clear gap in the interior designing market in terms of professionalism and the duo decided to do their bit in filling up this gap.

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De Space – Name, Tagline & Logo

De Space Designs Logo

The name “De Space” means “Of space”. Since the whole focus of the organization is on space interiors planning and effective utilization of the space available, the founder duo felt this is an appropriate title for the company.

De Space – User Acquisition

When De Space interiors Bangalore, got its first project the co-founders never had a concrete plan for reaching the 100th client. “It was an idea that we had tried and decided to stay open for learning and ensure we make necessary changes with every project that we execute. This approach of ours enabled us to climb the ladder slowly and build on our clientele” Says the founder duo.

The company doesn’t advertise its interior offerings. They believe that their clients are the strongest assets and brand evangelists. Also with their core focus being on client satisfaction and transparency, it has helped them to create a strong word of mouth, which has resulted in a substantial increase in their clientele. In the year 2018-19, Despace has done five new projects that came from the existing clients which are surely a testament to the kind of service that de-space offers.

De Space – Business Model & Revenue Model

De Space interior works on only design and turnkey modes. Design only costs are calculated as per the number of man-hours that they need to dedicate to designing the interiors. The turnkey model covers the labour, material and designing of the project and is charged accordingly with due considerations to the margins.

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De Space – Startup Challenges

It’s a known fact that any organization cannot be huge with the sole efforts of its founding team. It requires an extremely strong team of people who believe in the vision of the founders and walk on the same path as theirs. Like any other company, De Space interior designs also faced the challenge of having the right set of people supporting them.

The founders also noticed a gap in the high-quality interiors market which was finding skilled labour in the industry. They spent a lot of time finding the right resources and getting people on board in order to ensure client satisfaction.

Hence, in the early years of inception, they decided not to grow exponentially and rather focused on creating a team that would help the founders to scale while not diluting the principles of high-quality space interiors services.

While it might have made our journey slower, it helped us to ensure we built a strong foundation, and it’s that foundation today, that has helped us to reach where we are today. We strongly feel one is known for the quality of work she has done, not the quantity of work – said the founders proudly.

With residential units size reducing regularly, the real challenge lies in doing justice to the space available, something that d space interiors intend to capitalize on.

De Space – Competitors

There are quite a few major competitors in the market who have spread out their operations pan India eventually. The company does not compete with the providers that give the customers standard factory-made products as part of their interior solutions. The De Space competitors are FHD Group India, Dreamspace India, Asense Interiors.

De Space – Future Plans

De Space was founded in 2005 which is a full service and Interior Architecture studio. De Space Designs are change-makers who are committed to connecting Visions, Ideas, Culture and People, to improve the world we live in, and the quality of life for all, through a sustainable, human and earth-centred approach to design. They aspire to create sensory journeys that inform, inspire, comfort and heal humanity in every project they take.

De Space interiors Bangalore completed its 400th project in 2019, and the team has been scaling up to accommodate upcoming projects. The founders are positive about the future and are confident that their high-quality, innovative solutions will help them to become a strong player in the market for the long term. They currently only cater to the Bangalore market and is planning to expand to other cities further on.

Zomato Success Story – Latest News | History | Founders | Funding

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De Space – FAQ’s

What is De Space Interior Designs?

De Space offers a turnkey interior designing solution to resident owners. There is a lot of focus on space planning, something that is a challenge for the majority of homeowners.

Who is the Founder of De Space?

De Space is founded by a husband-wife duo Dev Vig and Akshata Menon Vig. While Akshata takes care of the designing part, Dev handles processes like sales, marketing, and operations.

Where is De Space interior design Located?

De Space Design is located in Bangalore, India.

Who are the competitors of De Space Design?

There are quite a few major competitors in the market who have spread out their operations pan India eventually. FHD Group India, Dreamspace India, Asense Interiors can pose major competition to De Space.

August 17, 2021

Startup Name	De Space
Headquarter	Bengaluru, Karnataka
Founder	Dev Vig & Akshata Menon Vig
Sector	Interior Designing
Founded	2010
Parent Organization	De Space

Tag: startup story

Classplus – Company Highlights

Classplus – About

Classplus – How the App Works?

Classplus app login

Classplus – Founders

Mukul Rustagi

Bhaswat Agarwal

Vatsal Rustagi

Bikash Dash

Nikhil Goel

Classplus – Startup Story

Classplus – Tagline And Logo

Classplus Business Model and Revenue Model

Business Model of Classplus

Revenue Model of Classplus

Classplus – Shareholders

Classplus – Investments

Classplus – Funding And Investors

Classplus – Growth

Financials

Classplus – Acquisitions

Classplus – Competitors

Classplus – Future Plans

FAQs

What is Classplus?

What is the Classplus Business Model?

Who are the founders of Classplus?

How is Classplus login?

Who are the competitors of Classplus?

How do Classplus works?

Is Classplus free?

About Rimuut

Product & Services

Rimuut – Starting up

Rimuut – Launch

Rimuut – Industry Details

Rimuut – Founders and Team

Esen Bulut

Mert Bulut

Rimuut – Logo

Rimuut – Growth

Rimuut – Recognition & Achievements

Rimuut – Marketing

Rimuut – Challenges

Rimuut – Competitors

FAQs

What is Rimuut?

Who are the founders of Rimuut?

Where are the headquarters of Rimuut?

When was Rimuut founded?

Origin of Badshah Masala

Creation of an Empire

Advertising Adventure

Digital Presence

Distinct Nature

Overcoming the Pandemic

Acknowledgement and Expansion

Conclusion

FAQs

Who is the owner of Badshah Masala?

When was Badshah Masala founded?

About Bumble

Bumble Date

Bumble BFF

Bumble Bizz

Target Audience of Bumble

Mission and Vision of Bumble

Bumble – Founders and Team

Tagline and logo of Bumble

How was Bumble Started?

An odious beginning

Another inkling

Business model of Bumble

Revenue model of Bumble

How does Bumble make money?

What makes Bumble unique?

Startup Challenges faced by Bumble

Competitors of Bumble

Clover Inc