Tag: Startup Mentor

  • Finding the Perfect Mentor: 4 Key Considerations to Keep in Mind

    Finding the right mentor or coach for your small business can almost feel like searching for the right life partner. If you’re among the lucky ones to have stumbled upon the right mentor, it can be the start of a beautiful venture; if not, then it can result in a tormenting experience.

    A mentor is an expert or seasoned professional who guides and provides valuable insight to a company to reach its goals. Coaching comes at a much later stage and takes a more hands-off, consultative, and introspective approach to business leadership.

    Providing the right mentorship to your company can make or break your career. Many young entrepreneurs will vouch for this. A survey conducted by Springboard India in 2020 found that 48% of professionals struggled to find a mentor for their careers. Another survey of over 200 entrepreneurs conducted by the Bangalore Chapter of The Indus Entrepreneurs (TiE) in 2022 showed that 56% of entrepreneurs felt connecting with the right mentor was a major struggle.

    StartupTalky lists four important aspects to keep in mind in your search for the right mentor:

    Know Your Problem Well
    Network Online & Offline
    Two-Way Street
    Entrepreneurial Platforms

    Know Your Problem Well

    Knowing the problem areas of the company will help in zeroing down on a mentor faster.

    “Ideally, the need should be clear about why one is looking out for a mentor. At times, entrepreneurs think a mentor will not enable them but rather do the execution on their behalf. We try to see what is the long-term value that the mentor will give to the company and what is the expertise that the mentor will get,” said Manas Pal from Pedal Start, a Gurugram-based start-up accelerator.

    At times, a company may need the services of more than one mentor. Just like specialist doctors, a business requires different mentors for more perspective on each of its verticals.

    “A mentor or a coach will guide the organization to the goal that they are looking at. Mentors need to be able to help the company in two to three aspects of the business,” said Ayush Lohia, founder of Lohia Auto.

    Network Online & Offline

    Social media has brought the ‘class’ walls crashing down, making business personalities far more accessible to common folk than earlier. Many budding entrepreneurs recognize this and reach out to mentors through social media such as LinkedIn and Instagram.

    However, the proof is in the pitch, expert coaches say.

    “You just have to look at all possible options, tap into all possibilities, and make the effort to reach the right mentor. It could be on LinkedIn; it could be Google Search. My recommendation is that you prepare a good pitch. Reach out to them; you will be surprised. Some of these celebrity professionals will revert. Many want to help as they want to contribute by giving back to the ecosystem,” said Subash CV, executive leadership coach at Regal Unlimited.

    Two-Way Street

    Once you’ve managed to connect with the right person to mentor or coach the company, it is important to lay down a formal structure for mentoring.

    “If a company does not have the financial capability to pay the fees, then there should be something else in it. If both parties are not gaining, you will never get the best outcome out of it. It could be in the form of a small equity or it could be an arrangement that has financial implications and growth,” said Nasir Shaikh, motivational speaker and life coach.

    A number of angel investors in India also provide mentorship while also raising funds for startups, such as Angel Investor India and 100x.VC, to name a few.

    Entrepreneurial Platforms

    At times, reaching out to a concerned person or authority may prove to be difficult, even on social media. In this case, a number of industry groups and organizations have platforms where they connect startups with industry professionals.

    “If they have the appetite to go ahead and move ahead, they should probably seek support from such networks rather than directly reaching out to them. We onboarded a lot of mentors because these industry leaders have so many people reaching out to them on social media, but they are not sure about the company. Or even if they connected, the company couldn’t understand the advice that they were giving. So we offered to filter out the right companies,” said Pal from Pedal Start.

    The Government of India’s flagship initiative—Startup India—has its own mentoring platform, wherein experts can be reached. A number of state governments, such as Kerala and Telangana, have initiatives to support startups. TiE’s entrepreneurship programs also support and mentor small businesses.

    Conclusion

    Finding a mentor might become a tad easier once an entrepreneur is aware of the problems plaguing the company. Reaching out to an expert in that field is also easy in a world that is increasingly becoming virtual. It’s best to be informed about the initiatives that various government agencies and industry bodies have to foster mentoring so the startup journey becomes smooth.


    The Ultimate Guide To Find The Right Business Mentor | Startup Mentor
    n this current century, research has shown that the most powerful weapon in making a successful business is having a good mentor for your business. Finding the right mentor can be difficult.


  • What is Amazon Mentor Programme and How Startups and Entrepreneurs can benefit from it

    Amazon.com Inc is an American based multinational technology company. It was founded in the year 1994. The company is located in Washington. It focuses on e-commerce, cloud computing, artificial intelligence and digital streaming. It is one of the big five companies in the U.S IT industry.

    Amazon is one of the largest e-commerce companies in India. Let’s look at the below article to understand the new Amazon’s Mentor Programme and the benefit from it.

    Amazon Mentor Connect Programme
    Aim of the Amazon Mentor Connect programme
    What will the Mentor Connect Programme Offer
    FAQ

    Amazon Mentor Connect Programme

    On 11 April 2021, Amazon India had announced the launch of its Mentor Connect programme. The aim of the Mentor connect programme is to accelerate the growth of startups in the country. It also focuses on accelerating the growth of the emerging brand owners as well.

    The brand owners and the emerging startups will have to enroll under the Amazon Launchpad initiative. The Amazon Mentor Connect programme will not just be limited to the startups and the emerging brands. It will also be extended to the winners of the entrepreneurship challenge which is hosted by Amazon called as Amazon Sambhav Summit.

    The second edition of the entrepreneurship challenge Amazon Sambhav is said to be hosted from 15 April 2021 to 18 April 2021.


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    Aim of the Amazon Mentor Connect programme

    The aim of the Amazon Mentor Connect programme is to create a system to support and help the startups. It aims at helping startups in unlocking their potential by providing them with proper guidance and mentorship. This will help them in scaling their business, avoiding blind spots, to learn from the experienced industry leaders, etc.

    The programme will focus on opening new doors and will help the startups in identifying and unlocking infinite possibilities which will increase the possibilities for a Digital India said Amazon India director Pranav Bhasin who has experience in the MSME sector and Selling Partner Experience.

    He also added on saying that India has a large Startup ecosystem which is the key to disruptive innovation. This ecosystem is expected to accelerate India’s progress towards an Atmanirbhar Bharat.

    Pranav Bhasin has said that most of the startups are led by first time entrepreneurs who are driven by the passion to drive a change in the market. But most of them have no much experience to deal with the challenges and hardships they have to face along the way.

     Amazon India Director, Pranav Bhasin said.
    Amazon India Director, Pranav Bhasin 

    Prayag Mohanty who is the Senior Vice President at Fireside Ventures said that the company has been looking to understand the grassroots level challenges, identifying trends and trying different ways to solve the problems that are faced by the emerging brands and startups.

    He also added on saying that other than that Venture Capital’s like them are always looking for opportunities in order to meet the new and upcoming brands.


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    What will the Mentor Connect Programme Offer

    The programme will offer startups and emerging brands to gain access to the guidance from Venture Capitalists, industry experts and Amazon leaders. The startups and emerging brands will get a chance to know the expert knowledge by sharing sessions, networking events and 1:1 mentorship sessions.

    Amazon has already confirmed that mentors from educational institutions and VC firms like Fireside Ventures, Elevation Capital, Tomorrow Capital and DSG Consumer Partners for contributing to the Indian startup ecosystem.

    The startups and emerging brands can get a chance to access guidance from all these mentors through various other ways. This would include one-to-one mentorship with chosen mentors for over a period of three months.

    The members of the programme will also get networking opportunities with a wider range of industry experts and can even have knowledge sharing sessions between these experts and other Launchpad brands.

    The platform also offers the startup operators to showcase their startups, engage and learn with the Industry’s leading expert in their respective subject matters and also helps them in tackling strategic and functional challenges.

    The Amazon launchpad has currently showcased over 2 lakh products which are offered by more than 800 brands that are emerging from across 30 different product categories. The popular sectors that are showcased by these brands include health and personal care, grocery and home products, beauty and grooming, etc.


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    FAQ

    What are the four stages of mentoring?

    Successful mentoring go through four phases, preparation, negotiating, enabling growth, and closure.

    How long should a mentorship program last?

    The minimum amount of time a mentoring relationship or program must last is 6 months but there is no maximum.

    What are some examples of mentoring goals?

    Leadership skills, Confidence skills, Public speaking/presentation skills, and Life/work balance are some examples of mentoring goals.

    Conclusion

    Amazon’s mentor programme will be a great initiative for the company to grow and develop the startup ecosystem in the country. It will be one of the best platforms for the startups and emerging brands to get the exposure they require to develop their startup.

  • The Ultimate Guide To Find The Right Mentor

    In this current century, research has shown that the most powerful weapon in making a successful business is having a good mentor for your business. Finding the right mentor can sometimes be difficult, especially for new entrepreneurs, if they are trying to do it alone. No matter how resourceful an entrepreneur is, they can only get what they want with a little help, and that’s where a startup mentor can help and make things work.

    Steve Jobs was a mentor of Mark Zuckerberg, Co-Founder and CEO, Facebook

    Warren Buffet is a mentor of Bill Gates, Founder and Technology Advisor, Microsoft

    Sir Freddie Laker is a mentor of Richard Branson, Founder, Virgin Group.

    A good mentor for your business
    Finding right mentor

    Your startup mentor is someone who you will be working closely with. A good mentor for your business always serves as an adviser at critical points throughout the year. Thus as a good mentor for your business will make sure to speak for the company at the tables where young entrepreneurs don’t have a seat, like a board meeting, because this is where most of the information or probably decisions about the startup’s future are made. They can also provide guidance on career management and an insider perspective on business, as well as make introductions to key industry contacts.

    It does take a bit of time to get to know someone, so don’t discount a relationship too quickly, but pay attention to any cues that could indicate long term conflict. Don’t be afraid to voice your concerns or end the relationship. Odds are, you and your startup mentor are both feeling the same way.

    Importance Of Mentor In Business

    In an aspect of life, we need a mentor to guide us in the right direction. The same is true in the case of any business establishment. It might be a small business but mentors can increase the success rate. Having a good rapport with the mentor is the pivotal point for success. It is a gut instinct that people should be able to know immediately, even if they cannot explain it. Importance of mentor you will understand when they would stop the entrepreneur at the right time from doing something wrong and make sure to utilize the opportunities that lie ahead.

    A business mentor works with you and supports you. They are focused on the agenda, discussing your business with you, they also ask questions to broaden your understanding. Mentors listen to you, provide fruitful feedback to you, and bring a diverse perspective to your business. They help and sort out many complex issues of running a business, share their understanding and knowledge. Along with it, they inspire you, motivate, and support you with the experience that they have gathered. There are many benefits of having a mentor, both for the business and personally.


    Also Read : Inspiring Quotes of Indian Entrepreneurs


    good mentor for your business
    Right mentor for your business

    Also Read : List of Famous Entrepreneurs You Must Know About


    Here are the following are the criteria you can use to choose a good mentor for your business,

    Experience Is Important

    It is a must that a mentor should have a greater experience than the entrepreneur and a success record over the years. Thus a mentor should be a career expert. Because somebody has discovered achievement doesn’t mean they will readily share it with you.

    It’s not about finding a mentor with the most years of experience or the biggest title. It’s about finding a mentor with the knowledge and expertise to help you on your journey.

    Sometimes a new entrepreneur needs some constructive criticism or a reality check while at other times they need a high five or pat on the back. A well-chosen startup mentor can provide all of those things. A good mentor should preferably be in the same business area as the start-up to have a better understanding whenever there is a business challenge or concern.

    Compatible With You

    In the process of searching for a good mentor for your business, start thinking about future prospects and narrow down on successful and admired leaders in the same stream because research has shown that successful business relationships happen when the mentor and mentee are the right matches.

    Research shows that the success rates of mentored small businesses as compared to those without a mentor are much better. According to some reports, 70% of mentored businesses survive more than five years which is double the rate for non-mentored small businesses for the same period. The same report shows that 88% of business owners say having a mentor to rely on is ‘priceless’.


    Also Read : List of 23 Startups Funded by Ratan Tata


    Providing Honest And Helpful Feedback

    Mostly as an entrepreneur, you might become overly attached to a business plan or be single-minded as to the best way to achieve your goal. A mentor can help you look past the tunnel vision of your original scope and make you realize the weakness in your model. A different perspective will help you decide to rethink your business module. It may help you see that time has come to upgrade from the outdated system to new technology. Constructive feedback and criticism from your mentor should be welcome as that input can pay you rewards.

    Working with a mentor will help to maximize business performance and your performance in the business. With a business mentor, your business result will improve as well as your efficiency and it will utilize your full potential.

    A business mentor may not have all the answers, but he/she should able and willing to connect you to people who can help. A good mentor can help you find investors, clients, contractors, or co-founders who will provide valuable services.

    Comfortable With You

    Research has shown that most entrepreneurs find it difficult to stand the presence of their mentor, thus it is difficult for them to communicate freely with their mentor, which makes things even worse. While choosing a mentor to make sure it’s someone likable, someone, who can be freely spoken to about both good and bad experiences to make the business grow and help in business growth. In this way, the mentor would be a neutral party and a great adviser. You don’t want a clone of yourself or your best friend as a mentor. You need diversity to make sure you’re getting a truly different perspective on things.

    A business mentor will work as a confidence booster, totally focusing on you, listening to you, and discussing your business. He/she will be there to share your successes and challenges thereby supporting you to achieve your goal. More comfortable he/she is with you will signify your success.

    Mentors can help you in many ways in your career. They can help you gain confidence, develop skills in a new job, and even help you get promoted.

    Trustworthy

    Trust is the most important thing as you will be telling things in confidence. The Mentor should also trust you as it will be more successful if the trust is both ways. This mutual trust can get the most out of your relationship. Make some ground rules to avoid some conflicts. After a few meetings, you will know each other better and once trust is established, you will be able to take your business ahead.

    It is always advised to seek a mentor who has a strong character and traits that are worth emulating. Also while looking for a good mentor for your business keep in mind that he is caring, someone that will invest in the company’s professional growth and will always speak the truth.


    Also Read : The Income of the Top Richest People in the World


    Challenging

    A good mentor is not the one who will agree with everything you say. Importance of mentor will come to know when they should ask the questions which you may not want to hear. Challenge you on your decision, query, and drill you on your intent, which is done with the best interest and intention at heart.

    Find a mentor who will give you challenges to improve. You can ask mentor any tough questions. The Mentor should be able to deliver real positive or negative feedback.

    Once someone has been identified, be prepared, explain what is expected from the individual and how his insights and expertise might be helpful. Therefore, when the right mentor comes on board, a lot of decisions of the company start falling into place and things become easier for all parties involves. Make efforts to find the right person for the said business and see how the company flourishes.

    If you choose a wrong mentor for you business, you can not accelerate your business. Instead, you will set back your career. You should make a plan of action for choosing a mentor for your business. The Mentor should teach you something from your failures. Picking the right mentor can be the most significant professional choice you’ll ever make.