The launch of the deodorant brand Fogg in 2010 has taken the market by storm with its USP being ‘No gas, only Spray’. Fogg is a subsidiary of the Vini Group of Companies. It was the brainchild of Darshan Patel, the founder of Vini Cosmetics.
The deodorant industry has over 500 brands in India itself. Any brand that has to come into the industry in such a scenario should have multiple qualities that will sell in the market. On top of that, the products should thus be designed based on the needs of the consumers.
Through Fogg’s unique marketing strategy and consistent commitment, today the company holds more than 12% of the market share. Breaking the market stereotypes with a particular product type, they lead the category consistently even 20 years since then. This article will look at the marketing strategy of Fogg that played a significant role in catapulting the company’s brand value to its zenith.
Considering the extent of competition and available options, it is all the more important to have their own unique signature when it comes to pitching in a new company. The master brains behind Fogg has done the meticulous market research to identify untapped market niches which have helped the company gain market share and category dominance.
As mentioned earlier, Fogg’s signature was its non-gaseous sprays that were groundbreaking as far as the Deo industry was concerned. The best part about its pitching is that they were able to identify one of the most inconspicuous and yet significant drawbacks in the industry that was existent since the rise of the category and was left unattended for a long while.
By working on such a gap, Fogg was not only able to explore untouched areas but also show the audience why they are different in a loud manner. They were able to carve a niche market out for themselves like no other brands in the industry could ever do before.
Providing a Unique Value Proposition
One of the best and the most traditional form of marketing is through word of mouth. It is the most authentic form of marketing that cannot be simulated. It can only be achieved by giving the best product to the users.
Fogg has never held themselves back in that regard as well. There was a general opinion that the deodorants by Fogg lasted longer than the rest of the deodorants in the same price range.
Moreover, the users could actually feel that the company was providing them with what they promised. Fogg guaranteed eight hundred sprays per bottle. They also assured that every deodorant has undergone dermatologically tested. Thus, by providing a holistic experience of a novel deodorant to the people, they were able to create a brand value in the most authentic form.
Efficient Campaigning
Familiarising the customers about the brand is the first thing that Fogg did through its marketing campaigns. They had launched products for young men and women along with a few products for the older generation as well. Since the target audience was the middle class, it was important to advertise through electronic and print media extensively.
Fogg, in fact, has done their campaigning so well that their advertisements in all mediums became a talk of the town when it was launched. Apart from television and newspapers, they also advertised on all social media platforms like Twitter, Facebook etc.
They had also advertised extensively on their websites as well. Their tagline ‘Kya Chai Raha Hai’ became a big trend during its launch. They also had other popular taglines like ‘Bina gas wala body spray’, ’Phir Khatam’, ‘Doesn’t Get Blown Away’ and so on.
Fog also set a standard by releasing specific products for both men and women at the same time. Additionally, they also launched combo packs as well.
Their ads successfully showed how the deodorants by their rival brands are in fact wasteful when compared to their own product.
The stereotypical trend of sexist advertisements that deodorants generally go after were broken by Fogg. Their advertisements were different by exploring unique themes and narratives.
One of the most important aspects when it comes to marketing the product is also its accessibility to the target audience for that and efficient distribution channel is inevitable. Fogg deodorant adopted a marketing strategy that would directly penetrate into the Indian mindset as well as the market.
The efficient distribution channel of its parent company has significantly helped Fogg in developing a very strong network and real presence in the markets across the country.
Today Fogg products are readily available at grocery stores, corner shops supermarkets to malls. It is also available via E-commerce and online stores. By maintaining a constant presence in the vicinity of the consumers they were able to ensure market dominance and consumer liking.
Calculated Pricing
The unique penetration pricing policy adopted by Fogg deodorant has helped in aligning its vision along with the practicality of its consumption. As mentioned earlier, the company targeted middle-class men and women and hence kept their product prices at a reasonable and affordable rate. It has helped them capture more markets. They also offer value for money to the consumers.
By carefully assimilating to the market situation Fogg have been able to maintain its top position in the market. On close observation, it can be understood that the price of fog deodorant was always at par with the prices of its rival brand.
Through carefully crafted strategies and the identification of an untapped niche, Fogg has been able to develop its own brand value in the industry. There is no wonder that Fogg had taken the deodorant industry by storm within 2 years of its launch.
Their advertisements that have been unique and consistent over the years is in itself the biggest testament to the fact that marketing the product in the right manner is the most significant and game-changing element of any business model. The case of Fogg cosmetics can be taken up as an encouraging example of what new ideas can do.
FAQs
What is the USP of Fogg perfume?
The USP of Fogg is its deodorants last much longer than its competitors.
Who manufactures Fogg Deo?
Vini Cosmetics Pvt. Ltd manufactures Fogg deodorant in India.
Why is Fogg so successful?
One of the reasons behind Fogg’s success is its unique marketing strategy and its deodorants last much longer than other brands.
Our country is becoming one of the largest incubation centers for startups in the world. In fact, it is also the second country with the largest freelancer workforce on this entire globe. The market and potential are huge in India and currently, more than 47% of the millennials are looking out for tech-smart offices.
Due to the enticing growth of startups and the growth of businesses, many organizations are looking out for flexible office space. After the hit of the Covid-19 pandemic, many companies lost the capacity to pay rents for their workspace. Many business are now looking out for a new and trendy co-working space concept.
The idea of having a flexible option of the workplace has now evolved over the past few years and co-working platforms have been a great opportunity for businesses to save their assets and earn huge profits.
Even the large corporate along with startups are now looking out for cost-effective workstations and the demand for these platforms has been rapidly increasing. Many platforms like Awfis, Innov8, and Smartworks are the market movers in this co-workspace sector.
Now even OYO has started to work on this concept with its name OYO Workspaces. One such compelling platform is CoWrks which has been in the market for a long time. It has been a great competition to others in the field, due to its extraordinary marketing strategies. Read this article to know more about the Marketing Strategies used by CoWrks.
What Exactly is CoWrks
CoWrks is India’s one of the largest co-working spaces. They hosts over 7000 member base from all business categories partnered with over 350 companies across 5 cities and in 16 operational centers. It is a working space built for all kinds of entrepreneurs, startups, freelancers, and even businesses like Fortune 500.
The objective for the company is to provide a space to its clients where they can have their business meetings, partnerships, and networking. Now the company is operated and managed by Brookfield Properties which is one of India’s largest office owners.
Top 5 Marketing strategies used by CoWrks
1. Effective Website:
One of the most important aspects of marketing strategies in such a field is that the business should have a compelling website for the potential market that it has. CoWrks has a well-designed and easy-to-use website. The professional layout and pertinent information help the potential customers to understand what actually the company is offering and to go ahead with the service.
CoWrks Website
The website includes all the information that a member would need including locations, amenities, plans, etc. Their social media channels are also linked to the website.
2. Appealing Services:
One of the most intriguing factors about CoWrks is that it provides various appealing amenities to its customers which other co-working space providers might not provide.
The amenities offered by CoWrks along with their space includes mail & package handling, phone booths, luxurious lounges, gourmet coffee, mobile application, business-class printers, uninterrupted Wi-Fi access, video conferencing facilities, parking facilities, and a lot more. By offering these appealing services to its customers, CoWrk has built trust and loyalty.
3. Using social media to their advantage:
CoWrks advertises its space very well on social media platforms. Their presence on all social media platforms is very effective. They constantly engage their audience with curated pictures of spaces and events. Along with that, they have a budget where they promote their website, services on social media channels via paid ads and other targeted ads.
4. Offering flexibility:
Due to the Covid-19 pandemic, many businesses have suffered huge losses over the past few months and now they want to avoid the massive capital expenditures. Many companies were on a look out for facilities that provide flexibility. CoWrks offers flexibility to its clients for taking the space for short-term durations as well as long-term durations.
This helps the business to take the advantage of the flexibility that CoWrks is offering. Many businesses can manage their business operations and finances with ease. CoWrks has taken the situation of Covid times as an opportunity to create more business. They offer clients a place that is hygienic and the requirements of keeping the health and safety of clients on priority are considered.
5. Leveraging Content Marketing:
Content marketing has a lot of power and benefits as well, especially in the co-working space sector. CoWrks has a compelling blog where they inform the potential co-working members about various topics like tips and tricks, knowledge, trends, and so on.
They target the specific market and channelize their content in a way where they set themselves apart from others. They use SEO to optimize their content to the fullest.
FAQ
Who is the founder of CoWrks?
Sidharth Menda is the founder of CoWrks.
What is the Revenue of CoWrks?
Cowrks estimated annual revenue is around $1 million.
Who are the competitors of CoWrks?
91springboard, WeWOrk, BHIVE Workspace are some of the competitors of CoWrks.
Conclusion
The co-working space model has certainly given a business a better approach to operate their functions. When in India, the country has become a rearing ground for businesses and startups, there is a developing interest and need for having innovative workspaces and workstations.
With companies like CoWrks, the requirements of the market can be fulfilled. CoWrks continues to plan and expand its operations in other parts of India as well. Since the company has strong marketing strategies and a well-organized expansion plan, the company will certainly continue to grow with great opportunities.
Good marketing makes the company look smart but great marketing makes the customer feel smart.
The idea of getting into a startup is a big thought on its own. In order to start a startup, all your mind-mapping and imagination needs to come into a reality which can be quite intimidating and pressurizing, but it’s all about the start.
Now time for a reality check, a startup doesn’t become a successful business overnight and you just can’t leave it on it own to grow. Once, someone said “having a product is just the half of a business, the other half is all about a good marketing”. Hence, marketing is the key to make your products, the talk of the town. So, here we have listed down few eccentric ways to market your startup. Let us see all the 26 unique ways to market startups.
Unique Ways to Market Your Startup
1) Word of Mouth
Word of mouth is an old school trick but it’s always effective. A news always reaches fast, when it travels through mouth. The news can be both positive and negative, because both ways people will take an interest. Hence, use this old trick to promote your startup.
When, people start talking about something, other people get curious to know and try out the product/service.
Hence for starters, this technique is a good to get customers attracted to the startup.
2) Search Engine Optimization
Everyone notices the one who’s is in the top, no offence but I am talking about our search engine results. We always check the first line which comes after search bar on Google. That’s the beauty of Search Engine optimization. It increases the quantity and quality of the traffic for your startup website.
You want to get your start up on the top, focus on SEO. Hire a professional SEO expert and get it done, to maximize your traffic and get the attention you want for your startup. Make sure, you do it on the leading search engines like Google, Yahoo, Bing etc to get people notice you.
3) Hoardings, Posters, Banners, Flyers and Graffiti arts
Remember the days when a new movie or serial use to come and there was no craze of social media. In those times, hoardings, posters, banners used to come in handy. Everyone notices the big hoardings on road because how quirky, colorful and vibrant they are.
So contact a advertisement company and get your startup on the big Billboard across your city. Spread across flyers nearby malls, roads and all the crowded places you can find. Paste posters like old school movie promotion, to attract people to actually notice the brand or product.
Want to do more cool and attractive, then draw graffiti art related to your product and get people talking about it. Even though it’s an old trick but still it is very useful in nature for promotion.
4) Offers, Stickers and Freebies
Who doesn’t love a free thing or an offer, maybe God?
Because us humans, we live for such crazy offers or free stuff. So entrepreneurs, here is your cue to win hearts and customers and a great way to promote your brand or startup. If you are a new startup or brand, then some cool offers on the product or some free stuff is the coolest trick you can use to grab the attention of the people to your startup.
Give good offers and free stuff, to get customers and to have a great promotion of your app. Now, everyone loves a cute sticker with their product, and even if it’s a personalized then its more wonderful. Hence, start giving away some personalized stickers with purchase and ask your customers to flaunt them over social media. This will give you an abundance of promotion.
5) Social Media Marketing
The key to success is in your hand. Thanks to Jio and other companies, we get plenty of internet to use and to search, browse etc. This is also a place for the grand promotion that you have been looking for, the social media marketing.
Create your startup account on every social media handle and promote your products. Use your own your creative hashtags and ask people to use them. Hold photo /video contest for your followers and promise for gifts and offers in respective of such contest. Organize free giveaways for your customers and online family. You may have to spend here but you will be able to gather the attention of millions and millions of customers.
Let me give you an example-
Sofy, for their new product Sofy Cool Pad, they asked people to post a picture or to upload a picture of themselves, especially girls, describing how they keep cool in summers. There was also use of hashtags like #staycoolinsummers. Hence, it’s the best form of promotion in the current time period.
6) Targeting a specific customer base and promotion based it
Now, for a product like crib or diapers or feeding bottle, you cannot target kids of 10-15 because it will be of no use for them. It is very important to target a specific base of customers who are actually going to consume the product. Once, you target the customer base, create videos and animations which will attract the particular customer base and they will strive to take a look into the product. This is also a smart way to spending your cash in the name of promotion.
Keep the promotional stuff personalized and it should be encouraging the targeted customers to actually crave a look for the product.
For example, A makeup enthusiasts will go for a product (foundation) which provides an airbrush look, so creating a video which shows such qualities of your new foundation will surely strike the mind if the make-up enthusiasts to go and look at your product.
7) Launch a referral program
What can be good than your regular customers promoting your product among their friends, family. Fascinating, isn’t it. So, for the purpose launch a referral program for your customers to refer your products production family, friends and relatives. Now, the question is, why your customers will do it?
Treat them with exciting gifts once completing a set of targets. That is how you will be able to reach your product to vast members and your customers will be able to get some exciting gifts.
According to a recent report, our subconscious mind catches whatever is shown with lots of colour and vibrancy. That’s why invest in good advertising for your product or startup. Make it on social media, television and print media. The more number of times people will see your ad, the more they will keep it in their minds and they will be drawn to your products. Hence, they will be trying and will be telling to other people to try it out. Two targets at one arrow, isn’t it?
To make it more effective and attractive, hire a celebrity to be the spokesperson for your product because as humans we love to try what the celebrities are trying, hence seeing a celebrity in the ad which actually attract more customers to the startup
Also, either make it emotional or super funny, don’t make it boring because people generally goes for these emotions and when portrayed properly, it can be a game changer for the marketing of your product.
9) Start an exclusive beta
We humans love what we can only have, not others. Using this mechanism, create a beta version of your product under your startup. As this will allow only a few user to use the product initially, it will surely create a buzz among people’s mind which is what is necessary for you. The people will wait to join the beta version making it a popular product and talk of the town. Also, make sure you are open to reviews from the customers who are using the beta version.
As more good reviews from the standard customers, more and more people will be eager to use the version. Also, these reviews will work as a word of mouth for you. Hence, two forms of marketing under one
For this reason focus on this exclusivity feature to attract customers and to promote the startup.
10) Customer reviews and views
People like if someone cares for them and wants their opinion , even if it is from their product company or service provider. Hence, ask your customers to provide you review and feedback about your startup and improvements related to it.
This will show that you care for your customers and will create a positive impact on your customers. This will keep them interested in your company on a regular basis and will also fetch new customers for your company.
11) Collaboration
Tommy×Zendaya, Jio×Saavn, Puma×Fenty. These are some of the hottest collection and collaboration of the popular time. Collaboration is a big way to create buzz for your brand and if you are a startup then it’s the best thing you can do, to turn heads and to promote your startup everywhere.
Try to get a collaboration with already established brand and its not going to be easy, so to reach up to that level start with another startup. Create a fresh collaboration and create fresh products and make it the talk of the town. This will surely turn up some heads towards your startup, giving you boost in your marketing strategy.
12) Sponsoring an event
Do you remember in awards shows and events, the MCs and anchors always start thanking the sponsors for sponsoring the event. That’s a great way to create promotion and marketing for your startup. Sponsoring an event not only gives you the liberty to get your name with shows but also gives you a huge platform to promote your brand.
This trick is the Trump card of marketing, used by almost every startups, companies, brands. So, don’t hesitate from doing so and use the opportunity of sponsoring events. This will surely bring huge focus on your startup.
“People remember you for two things, to your good deeds or for your bad deeds, so the choice is yours”. We have always heard this statement from every elder in our life. So, for startups, doing the good deed is the key to grab a lot of good attention. Donate to good causes and flaunt that donation, to show people you actually care. This will give you the positive attention you want from people.
Then, launch online fundraiser campaign for charity and encourage people to donate their. To make it more effective, promise the donors with discounts, badges, stickers etc. This will do the good marketing for your startup, bringing the perfect reputation for your startup.
14) Creating a regular customer base
This is one of the most important eccentric ways to promote startup, Focus on creating a regular customer database for your startup and make sure, you are promoting your new launches with them on a regular basis. Give them newsletter, product booklets to show they still matter to your startup.
Don’t become stupid here, as to grab new customers, you will ignore and forget about the old customer base of yours. You can actually engage them to your referral programs, reviews to keep them on the board. This will keep your customers base increasing, which is of course you want to do.
It is one of the most attractive marketing techniques that unlike traditional skywriting which uses one aircraft to write out a short message, digital skywriting uses a group of team of five aircrafts working together with onboard computer that regulates smoke output and spells out longer messages in a dot matrix style. The average cost may vary from $1500 to $2100 and may be used accordingly as per the funding available with the start-ups.
16) Actively participate in trade shows
To make your startup successful, you should focus on online as well as offline marketing strategies. Hence, you should attend the trade shows to acquire a loyal customer base. Participating in trade shows can be very beneficial for your startup because you can meet several other professionals and learn how they maximize their sales.
17) Usage of emotions
Emotion is a huge success in marketing. This emotion makes your concept lively. It is important not to focus on what you are providing people but how much they need what you give.
Nobody wants to know who you are or what informational value you have but they want to know about how much you care for them.
In UAE coca cola created the hello happiness booth which accepted bottle caps as currency to make a 3-min international call. It was made for the labourers who stayed away from their families in UAE and rarely were in touch with them.
It doesn’t hurt to show some reality and connect the audience with you. The more raw you can be with your product, the more people will get attracted to it. So, don’t hide from showing some imperfections, when it comes to printing your products in markets.
The good example of such promotion strategy is was when Dove used 6 ordinary women’s instead of models in its ‘real beauty campaign’of all different sizes and shapes to promote that every woman is beautiful and one should feel beautiful in their own skin.
It also shows examples of ordinary women in its advertisement to show how their product is made for everyone. It was a huge success which increase their sales to about 700%.
19) Email marketing
So, every startup has one thing in common and that is email promotion. But what you have to really keep in mind is that don’t send those emails very frequently because it would irritate your customer and they would end up unsubscribing to them. Secondly, don’t email as a primary mail. Send it under promotional category because if they are actually interested they would open that up.
As a startup I think every mail which a user receives must have some personalised welcome feel by the founder. They should feel happy after joining your platform.
Ambassador program is one trending way of creating a hype of your brand amongst people; here a student from a particular institute will be the representative of that company in the particular institute. The various fields of study and learning ensure that no product is of “no use” to a student. So campus ambassador programs can be one of the better ways of branding your proposition, it’s just that you need to select the right institute for the right product, and obviously, the right Campus Ambassador.
21) Campaign
Creating a viral video won’t just cut it. You need something more than that because no matter how clever a video is, it might not take off with the consumers. What you need is a challenge to offer to the consumers. For example, Codecademy challenged its users to learn to code back in 2012 as their new year’s resolution and slowly that built its user base.
Host twitter chats, polls etc. Build hype around your product that would get people attracted to your product. Going Beta is one option too. People love the idea of exclusivity. But be warned. This might severely backfire as well if your product does not have the appeal. Not everything is done through your marketing agency. If you fail to deliver on the mystery of exclusivity, then the same mouths that would spread positive words would work to tear you down, and that is not a road you want to go down.
Radio, it is a nostalgia for entertainment and media. As we are growing in terms of technology and development, we are leaning towards everything visual. Internet, videos etc have become important to us but the radio still has its customers in its pockets.
There are people who still prefer radio because of its authenticity. Hence, for the regular radio junkies, you can actually take the way of radio promotion. Sponsor a radio event or programme or go for paid promotion. Either way, the purpose should be promotion of the product.
23) Tie-ups with online wallets for cash referrals
Come on, who doesn’t like some free money? And with the digitalisation on an incline, a few coupons can always charm your target audience.
A lot of companies and brands give away digital wallet coupons so that more and more customers come back to access or purchase the product!
This also creates an image of brand selflessness amongst the consumers and helps in making the brand a favourite brand amongst the market.
24) Active participation in Trade shows and Popups
To make your startup successful, you should focus on online as well as offline marketing strategies. Hence, you should attend the trade shows to acquire a loyal customer base.
Participating in trade shows can be very beneficial for your startup because you can meet several other professionals and learn how they maximize their sales.You can have a pop-up in such trade shows. Pop-ups are small stores featuring your products. This trick is used by every big company.
Open pop-ups and ask your customers to come and check your stores. To make it more interesting, give some offers and goodies on the products at the pop-ups.
25) Innovative interactions
Most of the start up products are millennial centric. And considering this, a very important thing to know is that the millennial do not like cliched branding strategies. They are attracted to anything that is quirky and different. Therefore, to establish a communicable bond with them, you have to be innovative.
For example, a lot of companies are taking surveys through the Instagram stories by using their poll and ask a question feature.
A sweet little note you receive as soon as you open the package. How will you feel? Sweet isn’t it? This shows how the brand feels about the customers and wants to make them feel special. Hence, add a sweet handwritten notes to your products. This will make your customers feel special which will give you good reviews and the chances of them coming back will increase, for sure.
Now these are some of the very popular tricks which you can use to promote your startup. In order to make your startup an effective one, it is very important that you actually focus on the marketing because without proper marketing, it is impossible for your product and startup to reach the heights you want it. That is why a good startup is the one which has a good marketing strategy.
There’s never been a better time for a startup. While many people out there are saying that the market is saturated, there are too many “fakers,” and that you can’t make money online, several individuals are out here killing it every day. So, why is it that some people have no trouble making a ton of money online while many never make it out of the startup phase?
It has to do with your marketing strategy. The problem with online business is that it’s so easy and accessible. Back when you wanted to start a brick and mortar business, there was a lengthy process to go through. The steps of applying for loans, permits, licenses, getting a building, and all that weeded out the fakers. In the digital world, anyone can call themselves an expert in something and start a business today. What will give you a leg up over your competition is having the best startup marketing strategy for your startup. In this guide, I’m going to help you map out your strategy so you can achieve greatness.
What is a Web Marketing Strategy?
marketing strategy
Your web marketing strategy is the series of actions that you’ll take to help grow your company. You need to have everything figured out ahead of time, so you know what to do as each problem or issue arises.
You should have a firm understanding of all the following points before you ever spend a dime on marketing or start offering services of any kind. Let’s take a look.
First, what are you doing with your business? Are you trying to generate leads? Do you want to bring attention to something? Do you already have clients, but are trying to bring better results for them?
Whatever it is that you’re trying to do, you need to give it a name and stick with it. Your ultimate goal should be to achieve a business that satisfies you spiritually, emotionally, and financially.
Think about it this way. If you’re dating and you’re trying to find the perfect partner, you likely have a few traits in mind of your ideal person. Maybe you’re looking for someone with brown hair, blue eyes, with a career-focused mindset, who likes to spend time outdoors.
You need to do this with your business, Take note of all the things you want your business to do for your life and how you envision getting up and going to work every day. Once you’ve done that, under each point you made, figure out how you’ll get to the desired goal.
Understand Your Audience
startup marketing strategy
One of the most powerful things you can do is create a buyer persona. This person is your ideal customer or client, and they need to have an exhaustive description. You’ll have a solid understanding of who your audience is, what they like, and what motivates them to buy something.
When you create a buyer persona, you want to keep some of the following things in mind:
What motivates them?
What discourages them?
Pain points they might have.
Why are they here?
What excites them?
What exhausts them?
You can go on and on with this, but you want to be as comprehensive as possible. When you understand your buyer, you’ll have an easier time writing copy, crafting emails, and building funnels that appeal to that specific person.
Here’s an example of a buyer person named Supermom, “My buyer persona is a stay-at-home mom between the age of 25-35. She has two kids under the age of 10, and she values her health and the health of her family. She tries to eat healthily and cook quality meals every night, but between wrestling her kids, yoga classes, her kid’s soccer practices, and volunteering at the church; she’s left with little time at the end of the day.”
That buyer persona might work for a company that sells pre-packaged healthy meal plans that you can purchase a week ahead of time and plan into the week. It allows the mom to feed her family a healthy dinner, and she can always have one available when the day drags on longer than planned.
In this section, let’s break down the four steps of every sales funnel. You’ll find a lot of variations, but these are the four primary steps you should always refer back to.
Awareness
Interest
Desire
Action
With Systeme.io, we focus on making it easy to create funnels using these four steps. Our funnel builder allows you to appeal to the psychological side of these steps.
Let’s work our way down from the top.
Awareness
Here is where you are teaching people about your brand. You’re introducing them to your company but not trying to sell them something. A lot of businesses skip this step, and they wonder why they aren’t having success. Think of this as going up and introducing yourself to someone you’ve never met before.
Interest
At this step of the funnel, the customer has seen your brand, and they are opening their ears to listen a little. They may even show that they’re interested in the company and they want to learn more about what you can do for them. Here is where you want to start preaching the benefits of your product or service.
At the desired stage, the customer is now interested in doing business with you. They’ve decided that your product or service is useful and they want to purchase it. Now you don’t have to sell anymore, you need to provide them with the information they need to buy. Here is where upsells will occur as well.
Action
Finally, the customer is taking action, and you might even be up selling them on something else. At this stage is where retargeting occurs as well. Many people, even though they seemed interested at first, will back out.
Where are your buyers?
marketing strategy
Okay, so now you know who your buyer is, and you have an awesome funnel that is bound to convert traffic. Now you need to get people into that funnel.
To do this, you need to find your buyers. Let’s go back to our buyer persona to do this. So, we have a stay-at-home mom who values her health, loves her family, does yoga, and is young enough to be on the cutting edge of technology.
Where do you think she might hang out online?
She might be on Pinterest, checking out design ideas for her home.
Maybe she’s on Facebook during her short period of free time when the kids are running around
Or she could be googling information about cheap and healthy weeknight recipes for children
If you’re trying to build a web marketing strategy around this buyer persona, you need to know where she is and what she is doing there. Understanding this will not only help you create the right ads and copy, but it will help with your funnel as well.
Remember that personalization is key with your sales funnel, so the individual needs to think that this funnel was explicitly made for them.
You hear it all the time on platforms like Click funnels; they talk about funnel hacking. With Systeme.io, we like to call it “customer research.”
It’s important to know where you find your audience because each platform has a different intent.
People on Google are usually there to find information or buy something
People on Facebook are there for entertainment
People on Youtube are often there for information or entertainment
People on Pinterest are there for ideas and inspiration.
Your startup will perish if you don’t have the right web marketing strategy. But, in addition to strategy, you need the right platform to run your business. In 2020 and beyond, it’s essential that you have a highly functioning and well-converting sales funnel as well as the best landing pages.
You also need email marketing tools, customization options, a blog, a place to sell your stuff, and automation that take some of the grunt work out of your hands.
For that, you have two options. You can scour the internet to find five or six different marketing platforms and see if they work well together. Or, you could get a 14-day free trial of Systeme.io and get everything you need in one place.
Systeme.io provides easy to use funnel building tools, email marketing, automation, and more. Best of all, you can get started for free and take your business from a startup to wild success in no time.
Be sure to keep all the points outlined in this article in your mind while you’re building your funnel. Remember,
Know what you want to accomplish
Understand your audience and create a buyer persona
PV Vyshnavi
