Spotify has one of the highest market shares of all global music streaming services, 31.7% in 2024 and offers some of the largest earnings. But how do artists and musicians earn from their creations on Spotify?
From creating your artist profile to leveraging print merchandise, our guide will help you understand the different ways to make money on Spotify.
Spotify’s service pays musicians and artists through a system called Stream Share. Firstly, the platform collects all the revenue from ads and subscriptions. Then it calculates the artist’s share based on the total streams their music represents. But rather than being paid per stream, musicians are paid in lump sum amounts.
A major factor in these payments depends on the origin of the listener – the more developed the country, the higher the payment. In some cases, record labels take their cut before the money reaches the artist.
Making Money on Spotify – 5 Strategies For 2025 That Work
Making money on Spotify
Spotify provides multiple ways for artists to earn money beyond streaming. From selling merchandise to monetizing playlists and podcasts, it helps diversify your income.
Start By Selling Your Merchandise
By selling your merchandise you have an underrated option for making money on the platform. With easy access and popularity in eCommerce, you can sell custom-branded products with as little as it takes to manage a social media profile. Merchandising is one of the few options to help monetize content with physical products to help improve brand visibility. It can be broken down into the following steps:
Developing a brand image: Start by creating a brand image that aligns with your music aesthetics. Remember to create a coherent story about what drives you as an artist and create your merchandise based on that.
Choose the right merchandise: This can range from t-shirts to hoodies to posters and stickers. Choose options that resonate with your audience and be as creative as possible.
Generating excitement: Highlight your merchandise on social media or by running a live stream to build hype. You can also provide limited edition options to generate FOMO.
Print on demand: You can dropship your merchandise from multiple companies. All you need to do is create the design, and the rest is handled by the company.
One of the best ways to highlight your taste in music is to curate playlists while earning money. Multiple Spotify playlist makers review songs from independent artists and can get paid for their feedback. You can consider some ways:
Create and promote playlists: As artists, you can create your own playlists and add your music with other popular ones to increase your exposure.
Submit your music to Spotify: Spotify has the option of curated playlists and getting your track featured to multiple listeners. Start by getting your track featured in them.
Look for Spotify playlist placements from influencers: There are many influencers who create playlists on Spotify. You can connect with them to get featured in one of these to generate new followers.
Utilise Spotify’s algorithm: Spotify offers its own options of ‘Release Radar’ and ‘Discover Weekly’ that can help get your music to the right audience.
You can gain popularity on streaming services by inviting listeners to a live stage show. While digital music streaming helps musicians find fans all over the world, you can also use Spotify to jumpstart your music career by promoting your shows at local venues. You can use this by:
Linking it to your event: If you have an upcoming concert or show, then add it to your artist page. By integrating with ticket sale websites like Eventbrite and Ticketmaster, your listeners can buy tickets directly from your page.
Early bird access: By offering early bird access to your followers, you are not only increasing the sale of your tickets but also encouraging FOMO (Fear Of Missing Out) in your fans.
Integrating with Spotify Ads: Use Spotify Ad Studio to run any promotional campaign. This can include announcing official tour dates, promoting the actual event, and even selling more tickets.
One great way to make money on Spotify is by podcasting. For this, you do not need to be signed to a record label or set up a company. You can work it out by:
Start a podcast: Create music-related podcasts where you highlight your songs or talk about the music industry in general. That way, you can connect with your audience on a personal level.
Collaborations: Connect with industry professionals, musicians, and influencers to add their insights and expand your listening base.
Monetization: When you have a listener base, marketing options such as listener donations, ads, and sponsors can increase your income.
Collaborating With Other Artists
Collaboration with other artists is a perfect way to increase growth and earnings on Spotify. Some ways you can make this work are:
Creating joint ventures: Partner with other artists on their singles or albums to help boost visibility and cross-pollinate followers.
Brand partnerships: Partner with brands that resonate with your music and your audience. This can include product placement, sponsored content, and even promo codes in the descriptions of the track.
Guest appearances: You can get featured in other artists’ tracks or invite them to get featured in yours.
Conclusion
Making money on Spotify is an exciting area for content creators and artists, especially in 2025. From leveraging Spotify’s ad space to connecting with fans via live shows and exclusive content, the opportunities can be endless.
Once you understand the multiple ways to make money, you can monetize your content and build your brand story not only as an artist but also as a music influencer in the global market. And you never know, you could be the next big band or singer to take the world by storm.
Can you earn money by creating playlists on Spotify?
Yes, curating playlists can be a revenue stream. Artists and playlist curators may earn through sponsored placements, song submissions, or affiliate partnerships.
How do artists get paid on Spotify?
Spotify pays artists using a Stream Share model. It collects revenue from ads and subscriptions and then distributes a portion to rights holders based on their share of total streams.
The quote quoted above is probably my favorite. There is probably not a single day when any person is away from art. Art is so closely aligned with the reality that it is impossible to separate the two things. They are so much together that we cannot imagine these two separated for even a single day of ours. One such art is music. It’s quite a popular way to add a soundtrack to whatever you are doing.
Do you listen to music? Dude, what kind of question is that? Everyone listens to music. This is quite true; no one asks these sorts of questions. Do you now like to directly ask about what is your most liked genre? Speaking of music, the most famous music provider/streamer is Spotify.
Spotify never leaves a stone unturned to make customers woo. Interestingly, much like Spotify’s strategies, gaining more TikTok followers can also be achieved through engaging content and clever marketing tactics. Many brands leverage influencer partnerships to increase their reach, thus effectively expanding their audience base on TikTok. They do their most popular marketing campaign called “Spotify wrapped” and many cool tricks to make its user retention an all-time high. This article is just about that specifically and especially of all the marketing tactics. We will discuss how the Spotify Wrapped Campaign has managed to hit the right note with music lovers all around the world.
“Art is the lie that enables us to realize the truth.” ― Pablo Picasso
You would be living under a rock if you didn’t know what Spotify is. We all know that Spotify is an audio streaming platform available on all devices all over the world. Surprisingly, Spotify was founded in 2006, and in such a short span of time, it has become the most popular streaming service in the world.
Spotify has made a place in the hearts of audiophiles all around the world. The reason is the fact that they are a music streaming platform and everyone is a music lover. Also, they are famous for their wacky advertising marketing faces and exact usage of consumer psychology for that matter.
Once you sign up for this audio streaming service and begin using it, they will notice your listening habits. As you go about interacting more and more with Spotify, listening to music and podcasts, Spotify will get to know you more.
With all these data inputs, Spotify suggests more songs and creates personalized playlists for you. This personalization is absolutely loved by people who use Spotify; the fact that they can discover a new jam every now and then, based on Spotify’s intelligence, just connects with the audience.
Let us know how this works, and then we will later jump to how the “Spotify Wrapped” works.
The Fluidity in Spotify
When we talk about a business operating in the area of music, then we can think of the massive audience that they have to cater to. For the record, it is true that Spotify has to cater to a huge audience, but whatever they do in their marketing upfront, it is not messy at all. The point that I am trying to uncover here is that Spotify has fluidity in its works. They know that things can get super boring super fast for people of this generation, so it is imperative to experiment bit by bit.
This fluidity in their marketing team helps them to garner consumers and thus make them a paying member of their line of work. Elegant use of consumer psychology often works in this quest for customer retention. Let us see a bit about how this segment works,
Consumer Psychology
Spotify Monthly Active Users Worldwide (Q1 2021 – Q3 2024)
Consumer behavior or consumer psychology is the study of individuals, groups of individuals, and all the activities and thinking processes. It is mainly associated with the purchase, sale, use, and disposal of goods and even services. Consumer behavior also consists of how emotions, attitudes, and other preferences affect consumers’ buying behavior. This also includes the hit-and-trial method of getting customers loyal. This experiment makes corporations learn more about customers and thus retain and make more the retention of people transacting with firms. It is a very common practice in this internet era.
Spotify is high on artificial intelligence and machine learning. They know the patterns that you listen to music too; they know every input needed to suggest the next song. These inputs allow quite everything at the Spotify headquarters. ‘Listening is everything’ is the motto of this audio streamer. While you listen to songs that they provide, they listen to your listening patterns. They thus create a pattern that can eventually predict your mood and the genre of music you may want to listen to in the future.
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music. – Daniel Ek (Founder and CEO at Spotify)
Daniel knew very well that the music market was hugely scattered in many directions. To organize music lovers from all over the world, he knew he needed to take support of technology. So he chose the top-notch and what we call state-of-the-art machine learning. Organizing the market into an industry that has streaming as a habit takes a lot of muscle.
Years of deliberate practice and features like “Discover Weekly” and monthly reels put them high on the charts. At this point in time, Spotify has emerged as the best player among audio streaming service providers. This also shows how the behavior of the general public all over the world has changed. The song, music, and artiste industry went up a huge scale and turned from being an unorganized sector to a well-organized sector. This growth is notable, and Spotify is heading the efforts.
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Spotify Wrapped is the ultimate amalgamation of machine learning and your musical tastes. These two things on the plate create real magic. People yearn for this magic, and Spotify is the head of this department for this magic in the whole world. They started doing wraps up for its users in the year 2016.
Spotify Wrapped from that year became a hit viral marketing technique for Spotify. The wrap includes all the songs users have been listening to in the past year, the genre they were the most into, and their favorite artists, along with minutes streamed and other data. It included the top five musicians that users have listened to. Moreover, it is not just another marketing campaign but a huge viral social media campaign.
Every year, millions of Spotify users share their Spotify wrapped to their social media profiles, which boosts Spotify. In the app store, the Spotify app has historically seen a jump at the end of the year because it is released at the end of the year.
Spotify sends an email to every person who is eligible for the year inwrapped. For many people, this email is their favorite email of the year. It has become some kind of ritual for all audiophiles/music streamers all over the world.
The reason people love this form of advertising is that it is too personal. This personal touch (obviously in a very good way) is made possible with the advent of technology. This personalization made Spotify the brand that it is today. The moment you click the link, they will begin showing you the year-wrapped reel.
Beginning with words like “If 2021 was a movie, you were the main character”. Dude! That’s encouraging. Then comes the next page showing how many new artists you discovered this year. Then comes the top genres you listened to the most and how many genres you discovered. Then, the most-streamed song/single and the most-streamed day. How can we explain this without using the word “Awesome”?
How is Spotify Wrapped Made
The purpose of the “Spotify Wrapped” campaign is simple: to promote the music streaming platform. Spotify, however, says that “wrapped” is a way of returning the favor to Spotify users for the past year. This way, users get to know more about their musical tastes, and the data can be helpful in rediscovering music again. It is a win-win situation for both the streaming giant as well as the music listeners. Whatever the purpose, the Spotify Wrapped campaign fulfills the needs of both the provider and the receiver in this transaction in this manner.
As people were wrapping up a year, Spotify thought bigger and better. The whole damn thought of wrapping a full decade. They tried to put together all the hit tracks of the past decade in a single playlist and tried to create magic out of this. The reactions were amazing, and their video got great views. This was done in the dreadful year 2020. Spotify truly knows how to set the background soundtrack right.
Features of Spotify Wrapped
Spotify Wrapped provides insights into your music preferences, top artists, genres, fun trivia, and statistics. Here are some of the key features of Spotify Wrapped:
Your Listening Personality: Spotify Wrapped assigns you a “Listening Personality” based on your listening habits. This personality type is determined by your genre diversity, listening time, and the time of day you typically listen to music.
Your Artist Revealed: The feature displays your year’s top 5 artists and listening habits. You’ll see statistics like total listening time for each artist, their top songs, and the time you listen to them.
Your Top Songs and Genres: Spotify Wrapped reveals your top five songs and genres of the year. You’ll also see statistics like the total minutes spent listening to each song and genre and the top artists within each genre.
Artist Message: Personalize Wrapped with “Your Artist Message” from top artists. Explore video messages in Wrapped, like Taylor Swift and Jung Kook. Use Blend to compare music with friends and let Spotify’s AI DJ share insights.
Your Music Evolution This feature highlights how your music tastes evolved throughout the year. It identifies distinct musical phases with descriptors, genres, and artists, along with a personalized playlist that combines favorites with new recommendations.
AI DJ The AI DJ provides commentary on your music listening habits, offering insights into your top tracks and artists of the year. This feature is now available in both English and Spanish.
AI Playlist Premium users can create custom playlists based on prompts like “my top genres” or “artists similar to my top artists,” powered by Spotify’s AI.
Your Top Artist Reimagined Fans can now see their longest listening streak with their favorite artist and learn what percentage of listeners they fall into globally.
Your Music Videos Playlist In regions where music videos are in beta, Premium users get a curated playlist featuring music videos of their most loved artists from 2024.
Expanded Artist and Podcaster Messages Hear from more of your top artists and podcast creators, including stars like Billie Eilish, Usher, and creators from popular podcasts like Crime Junkie and Anything Goes.
How to Find Spotify Wrapped
To find your Spotify Wrapped 2024, ensure your Spotify app is updated to the latest version on iOS or Android. Open the app, and you’ll see the Wrapped feed on your Home screen, where you can explore your personalized listening highlights, including top songs, artists, genres, and more. Alternatively, visit Spotify.com/Wrapped to scan the QR code and access your Wrapped experience in the app. This feature is free and available to all Spotify users.
Why Spotify Wrapped is Popular
Spotify introduced its initial year-end review, “Year in Review,” in 2013, utilizing streaming data. The concept evolved into “Wrapped” by 2016, incorporating unique features like “audio auras” and “listening personality types” derived from user data.
Wrapped’s personalized insights, visualizations, and gamification features make it highly engaging for users. Comparing listening habits with friends adds extra excitement to the fun and interesting statistics.
Spotify Wrapped promotes social sharing among users, creating a sense of community as they share their music preferences on social media.
Wrapped’s “Artist Engagement” feature lets top artists send personalized messages to fans, creating an exclusive and engaging experience.
Wrapped is a cultural phenomenon eagerly awaited by users each year, demonstrating its personal resonance.
Spotify Wrapped 2024
Spotify Wrapped 2024 is here, offering fans a fun and personalized way to look back at their last year’s music taste. This year, new features like Your Music Evolution reveal how your musical tastes changed. Spotify’s amazing and cool feature, AI DJ provides commentary about your top songs and artists. Premium users can create custom playlists with the new AI Playlist tool, and fans can enjoy special messages from top artists like Billie Eilish and KAROL G.
Wrapped also integrates more deeply into the app, showing how your favorite content ranks in your listening history. You can also share your results in the Spotify Wrapped easily on social media and messaging apps. For creators, Wrapped provides insights into fan engagement, and exclusive partnerships, like with FC Barcelona, bring Wrapped moments to life off-platform.
When everyone knows that the human attention span has reduced a lot, this calls for a modern solution. As the meme would say, “Modern problems require modern solutions.” The news for the hour is meme marketing.
Wacky advertisements can leave a mark on the conscience of people wandering online and elsewhere. CRED does it, Spotify does it, and every smart company does it. Okay, every smart company who knows the power of humor does it. Here are some examples: Though it is time for Christmas, audiophiles must be waiting for their Spotify-wrapped year reel. Spotify added a little fun marketing ping to it. They made promotional videos featuring famous songs of the year. By famous songs, we mean the most streamed songs of the year.
Spotify India – Love Lesson 101
Here is one example of the blockbuster “Lambiyaan.” The description read – “If 2021 was an exam, spending the nights with Raatan Lambiyan always felt like the right answer! Find out more about the music you listened to in 2021 with #SpotifyWrapped”.
Spotify Wrapped Marketing Campaign
Spotify India – Dil Filmy Toh Suno Filmy
Another promotional video starred the song “Nadiyon paar,” which was also a hit this year. It was streamed millions of times. They also have a marketing campaign named ‘Dil filmy to suno filmy’. It shares the love of Bollywood songs with the general public. While showcasing the basic human tendency to humm a song that you heard somewhere, here, have a look at one of the videos.
Spotify Wrapped Marketing Campaign
Spotify India – Music Magic Hai
Spotify Music Magic Hai Ad
In Spotify’s “Music Magic Hai” ad, a dad is driving his daughters to school while a Punjabi song plays. The girls start grooving to the music, and the dad, caught up in the energy, joins in too. The catchy tagline, “Jo daddy ko daddy cool bnade voh music magic hai,” highlights how music has the power to turn an ordinary moment into something fun.
The fact that they connected two things to each other makes the recipe for perfect videos. They connected trending soundtracks to everyday situations that people faced. That became the perfect recipe for these videos to strike a chord with streamers. Their use of consumer behavior is helping them garner more views and more streams and downloads.
Conclusion
The very first principle that Spotify follows is the “rule of personalization”. They know that personalized marketing boosts customer loyalty. Through this feature of ‘Year wrapped,’ they are trying to do the same. If they manage to get a personalized touch to every single person using Spotify, then it will go a long way and become a huge factor in driving sales and revenue.
This has been made possible via the help of new-age technologies like machine learning and better management of user data. Needless to say, this viral marketing campaign has gone a long way into audiophiles’ hearts.
Not only this, but this is also can be said to be a major motivator for selling subscription plans to users of Spotify. A popular quote goes like this: “Data is 21st century’s gold”. This is the golden rule for companies that try to give personalized services to their consumers. Spotify is not an exception, and what it is doing with data is quite magically promising and thoughtful.
FAQs
Is Spotify Wrapped only for premium users?
No, Spotify wrapped is for both premium and free users.
How does Spotify create Wrapped?
Spotify tracks users’ listening habits from the period from January 1 to October 31 and then compiles it into a playlist at the end of the year.
When did Spotify launch the Spotify Wrapped marketing campaign?
Spotify released the viral marketing campaign ‘Spotify Wrapped’ in 2016.
What was Spotify using to market the “Wrapped” promotion?
Spotify uses a multifaceted marketing strategy to promote its annual “Wrapped” campaign. This includes social media integration, email marketing, targeted advertising, and more.
Why is Spotify Wrapped so successful?
Spotify Wrapped is successful because it is personalized, social, and engaging. It allows users to see their listening habits in a fun and interesting way, and it encourages them to share their results with friends.
The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online.
Taking an edge over this, various companies come up with unique marketing strategies in order to make their brand viral. One of those strategies is known as Viral Marketing.
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services.
It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Top Viral Marketing Campaigns
Some of the best examples of viral marketing campaigns are:
When people got stuck at home due to Covid-19, Zoom came up with a great social media campaign contest and giveaway.
Zoom, a video conferencing platform, had come up with a Virtual Background Competition in March 2020. It introduced the monthly competition for remote workers. They could share videos or pictures using Zoom’s virtual background feature. A monthly competition with three prizes per month.
How did Zoom perform? Over 50,000 people signed up just to take part in the competition. Another great thing was customer value-added service. This campaign brought new people to Zoom and got them to explore different features. A good way to make sure customers learn and recommend further.
This campaign became the most successful viral marketing campaign on social media in 2020.
2. Apple: Shot on iPhone
Shot on iPhone – Viral Marketing Examples
Being an iconic brand in the market, even Apple requires a marketing strategy that would help them retain their customers. With the launch of the iPhone X, Apple put out its ‘Shot on iPhone’ campaign to promote how amazing their cameras were.
The company focused on the “selfie” aspect that people can share on social media, which created a huge buzz among people. They find it a great product. The camera quality made people start filming and creating content. These beautiful pictures do not have any direct link to the brand except for the tag – Shot on iPhone.
People have started sharing the Shot images and videos on iPhone. The campaign became a great hit because of the memes. Apple has successfully portrayed itself as the best camera phone for all camera lovers or content creators out there.
Again, this is an innovative way to remind their presence and the quality of their products.
Then, there is another viral marketing campaign brought by Dove. In 2004, Dove came up with the Real Beauty Sketch campaign. The purpose of the campaign was to let women know that they’re more beautiful than they think.
In this video marketing, the artist draws two sketches of a woman – one that she herself helps him to create and another described by somebody. The video went viral globally by spreading the brand message and belief in confidence.
Dove conducted a study and analyzed that only 2% of women considered themselves beautiful. So, they conceived the idea of using real women rather than models for their ads. The marketers tried to deeply touch the emotions of the people through this campaign. It reached a high point in 2013 which was watched over 114 million times within a month. The third most successful shared ad of all time!
A little bit of market research and addressing customer pain points can achieve phenomenal results.
Red Bull Gives You Wings – Viral Marketing Example
A name without which the list of the most viral marketing examples would be incomplete is Red Bull. Red Bull’s “Red Bull Gives You Wings” campaign, launched in 1992, has become one of the most iconic slogans. The ads often show people doing extreme things like skydiving, showing how Red Bull helps them push their limits.
The animated ads, with characters growing wings after drinking Red Bull, have become a key part of the brand. With the campaign reaching over 170 countries, it has lasted for over 30 years. Red Bull’s consistency in messaging has made this campaign one of the most recognisable and impactful in the history of marketing.
iHeartDogs is a company that was established for the purpose of social welfare. Every time people buy their products, they donate meals to dog shelters. Keeping to their core, the company started running ads on Facebook to attract more people to donate.
The campaign said that they would provide nothing for buying their products. Instead of discounts, they promised to double donations from purchases made over the weekend. They launched a 0% off campaign from Black Friday to Giving Tuesday. The ad on Facebook read 0% off, but the company ended up quadrupling sales.
They had aimed to provide meals to 100,000 dogs in need but ended up providing 200,000 instead. The sales were four times more than expectations, with over 500,000 people reaching out from just Facebook. As the cause was social, it went viral on social media.
5. Twitter’s Launch Campaign
Twitter (Now X), a microblogging platform, has set a great example of viral marketing.
The South by South West (SXSW) conference brings together thousands of millennials interested in music, interactive media, and film every year. The SXSW is held in Austin, Texas. Twitter, as a startup, negotiated with the organizers to place huge screens around the venue. These were updated with real-time messaging, and attendees with Twitter accounts participated in the campaign and promoted the brand.
This created a massive impact, demonstrating the arrival of a new social media age. Twitter gained a new reputation and many new subscribers who wanted to become part of something new. Thus, overall a very successful viral marketing campaign.
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Another great example of viral marketing incidentally took place in Austin, Texas.
Uber became a social sensation at the South by South West festival. They offered free rides to attendees during the conference and festival. This created a sensation during the event, and people started discussing it on social media. Wouldn’t you? Everyone wants to experience free service, and that too in such a style! The deluge of information back and forth was so much that a social media platform collapsed.
Targeting the right people at the right time is very important. Young participants of SXSW no doubt took to social media, and in no time, it went viral.
7. Spotify Co-marketing with Facebook
Spotify Co-Marketing With Facebook – Viral Marketing Examples
Ever wondered how Spotify achieved such fame in a short time?
Spotify, a startup founded in Sweden in 2008, provides audio streaming and media services. It had started with free service for UK customers in February 2009, and by September, it had to halt free service and rely on invite-only. Then in 2011, it initiated co-marketing with Facebook to solidify its position. A personal playlist can be published on a user’s Facebook page; at the same time, another user can listen to it with a single click.
As of the second quarter of 2021, Spotify has 165 million premium subscribers worldwide and is available in more than 15 countries, including the UK, the US, and the MENA region. This is another great example of how a simple collaboration with social media has made the startup go viral and increased users, especially where services are based on a Freemium model.
Another great example of viral marketing was set by Dropbox. Dropbox is the go-to cloud storage service to save your files and data. The best part is that once stored in a virtual space, you can share and sync your files without the hassle of sending attachments individually.
They set a great example of affiliate marketing that went viral. Dropbox offered 500 MB of free storage for every referral and signup by an existing customer. What happened? Well, Dropbox saw registration shoot up by 60%. Even now, a major part of new customers is derived from word of mouth.
By offering a reward to an existing customer, they achieved effective marketing by customers and a great loyal customer base. And when most of your customers are businesses, their reach is huge. Dropbox has over 500 million users as of 2016 and is poised to cross over a billion users soon.
It is not always necessary to come up with funny content to become viral. The company can reach a larger audience even by offering that customers are ready to accept.
9. “I Want Mint” Badge
I Want Mint Badge – Viral Marketing Examples
If you talk about the startups that received so-called overnight success, then Mint is one of them. Mint proved that with its unique marketing strategy and great product for content creators. Mint used its blogs to create awareness and gave special benefits to users who put “I Want Mint” badges on their blogs or social media pages. That was great free advertising!
They were able to make customers feel special without spending money. From this badge, Mint got free advertising on 600 different blogs from both normal people and influencers. Further, achieved recognition as providing useful information and being concerned about users. This way, it attracted more users and bloggers to write blogs on Mint for free.
ALS Ice Bucket Challenge – Viral Marketing Examples
This Ice Bucket Challenge is also known as the ALS Ice Bucket Challenge. The campaign was started to promote awareness of the disease Amyotrophic Lateral Sclerosis and encourage donations to research. Many big personalities like Bill Gates, Oprah Winfrey, and Justin Bieber took part in the campaign to raise awareness. It is one of the best examples of viral marketing.
They have been seen pouring a bucket of ice water on their heads either by themselves or someone else, which attracted people around the world to take part in the campaign. The campaign went viral on social media and helped the organization raise over $220 million. It became the fifth most popular Google search in Google 2014.Even after the campaign, the donations to ALS remained 25% higher than a year before the campaign.
ALS was able to raise awareness by breaking the mold and doing something out of the box.
Pepsi‘s advertising campaigns for Halloween have been highly successful in capturing the public’s attention and generating buzz for the brand. One of their most notable accomplishments was the 2013 “Cola-Cola” ad, which featured a can of Pepsi wearing a red cape, clearly referencing Coca-Cola’s iconic branding. The ad’s humor and clever wordplay resonated with audiences, making it a viral sensation.
Another successful Pepsi Halloween campaign was the 2017 “Monster Mirror” stunt. In partnership with Odeon Cinemas, Pepsi installed augmented reality mirrors in cinema restrooms. When moviegoers looked into the mirrors, they were transformed into various Halloween characters, such as clowns, werewolves, and zombies. The interactive experience was a fun and engaging way to promote Pepsi during the spooky season.
Their Halloween advertising campaigns have been consistently successful, helping the brand achieve several key objectives, including increased brand awareness, positive brand association, enhanced customer engagement, viral marketing success, and competitive advantage.
12. Oreo – Dunk In The Dark Campaign
Oreo Dunk In The Dark Campaign – Viral Marketing Examples
Oreo’s “Dunk in the Dark” campaign was a brilliant example of real-time marketing that capitalized on an unexpected event to generate massive buzz for the brand. During Super Bowl XLVII in 2013, a power outage plunged the stadium into darkness. Within minutes, Oreo’s social media team seized the opportunity and tweeted a simple yet effective message: “Power out? No problem. You can still dunk in the dark.” The tweet, accompanied by an image of a solitary Oreo cookie against a black background, went viral instantly.
The “Dunk in the Dark” campaign was one of the successful viral marketing campaigns for Oreo. The tweet was retweeted over 15,000 times and liked over 20,000 times on Facebook. The campaign also generated significant media coverage and led to a surge in Oreo sales.
Domino‘s “Domin-oh-hoo-hoo” campaign was a smart and efficient viral marketing tactic that aimed to encourage group ordering and re-engage customers as the world emerged from the pandemic. The campaign centered on a catchy yodel, “Domin-oh-hoo-hoo,” which served as a call to action for ordering pizza with friends and family. The campaign was highly effective in creating buzz and generating sales for the company, and it helped to strengthen customer loyalty.
The campaign was a resounding success for Domino’s, achieving its objectives of increased brand awareness, enhanced customer engagement, promoted group ordering, rejuvenated brand image, and measurable sales growth. The campaign’s success highlights the power of viral marketing to achieve tangible business outcomes.
14. Cadbury’s – Gorilla
Cadbury’s Gorilla – Viral Marketing Examples
The iconic Cadbury‘s Gorilla commercial of 2007 remains etched in the memories of many. Set to the familiar tune of Phil Collins’s “In the Air Tonight,” the advertisement features a gorilla passionately playing the drums. Concluding with the tagline “a glass and a half full of joy,” it suggests that consuming Cadbury’s brings happiness.
This ad, crowned the UK’s favorite by Marketing Magazine, stands out for its unconventional approach and wild creativity, earning affection from viewers. Interestingly, the director revealed that the idea was initially rejected before winning over the team with its immediate and emotional impact. This underscores the effectiveness of campaigns that defy norms and evoke strong emotions.
The commercial’s success lies in the perfect blend of creativity, a catchy, well-known song, and the inclusion of a remarkably lifelike gorilla. Cadbury’s reported a boost in profits, affirming the commercial’s positive impact on their brand.
Snickers You’re Not You When You’re Hungry – Viral Marketing Examples
Snickers’ “You’re Not You When You’re Hungry” campaign is a prime example of a successful viral marketing strategy that effectively tapped into a universal human experience – hunger-induced mood swings. The campaign’s core concept was simple: people tend to become exaggerated versions of themselves when hungry. This relatable theme was brought to life through a series of humorous commercials that featured everyday people transforming into outlandish caricatures of themselves when they failed to satisfy their hunger pangs. The tagline ‘You’re Not You When You’re Hungry’ perfectly encapsulated the campaign’s message, making it instantly recognizable and memorable.
The commercials were entertaining and resonated with audiences on a deeper level as they touched on a common human struggle. The campaign’s impact extended beyond mere entertainment, as it successfully linked hunger-induced mood swings to the need for a Snickers bar, positioning the product as a solution to these temporary personality changes. The campaign’s global reach, celebrity endorsements, and catchy tagline further amplified its impact, transforming it into a cultural phenomenon and cementing Snickers’ position as a brand that understands and empathizes with consumers.
Wendy’s Chicken Nugget Retweet Challenge is a remarkable example of a viral campaign, masterfully leveraging social media engagement and gamification to generate immense buzz for the brand. In 2017, Wendy’s initiated a challenge on Twitter, asking users to retweet a post to determine the number of retweets required to win a year’s supply of chicken nuggets. This seemingly simple concept ignited a viral phenomenon, with users actively retweeting the post to achieve the seemingly impossible goal of 18 million retweets.
The Wendy’s Chicken Nugget Retweet Challenge, counted among notable viral content examples, was a resounding success, showcasing the power of viral marketing to generate buzz, increase brand awareness, and drive positive brand associations. The campaign’s creative concept, gamification elements, ambitious goal, social media engagement, and active involvement from Wendy’s all contributed significantly to its remarkable success.
17. Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign – Viral Marketing Examples
In 2011, Coca-Cola launched the “Share a Coke” campaign, which was a revolutionary viral marketing strategy that changed the way brands interact with customers. The campaign’s main idea was straightforward but impactful: to replace the iconic Coca-Cola logo with popular names on bottles and cans, thereby urging people to share a Coke with their loved ones. This approach was a huge success, resulting in increased brand engagement and consumer satisfaction.
The personalized bottles created a sense of belonging and recognition, making each Coke feel unique and special. People eagerly sought out their names and those of their friends and family, sharing their discoveries on social media platforms. The campaign’s emotional appeal resonated with consumers on a deep level, creating a lasting connection with the brand. Moreover, the campaign’s adaptability allowed it to evolve over time, incorporating popular nicknames, titles, and even cultural references, ensuring its relevance to diverse audiences worldwide.
18. Dollar Shave Club
Dollar Shave Club – Viral Marketing Examples
Dollar Shave Club’s 2012 viral marketing campaign, featuring a humorous and relatable founder pitching his company’s affordable razor subscription service, became an instant sensation, revolutionizing the shaving industry and establishing Dollar Shave Club as a household name. The campaign’s success can be attributed to its ability to combine humor, relatability, social media amplification, direct-to-consumer approach, and authenticity to connect with consumers on a deeper level.
The campaign’s humor and relatability were key to its virality, making it one of the notable viral content examples. The founder’s self-deprecating style and candid approach to shaving-related woes resonated with viewers, making the brand approachable and memorable. The catchy tagline, “Our blades are f***ing great,” and the clear call to action, “Get your first shave for $1,” enhanced the campaign’s effectiveness.
19. L’Oréal – Because You’re Worth It
L’Oréal Because You’re Worth It – Viral Marketing Examples
L’Oréal‘s “Because You’re Worth It” tagline, introduced in 1997, resonates with women worldwide and drives brand loyalty. The tagline’s success lies in empowering women with a simple yet powerful message of self-worth and confidence, which transcends boundaries and adapts to changing trends.
The tagline’s effectiveness is evident in its significant benefits to L’Oréal. The tagline has increased brand awareness, fostered a positive brand perception, enhanced customer loyalty, driven sales growth, and impacted women’s self-perception and empowerment worldwide. It has become a cultural touchstone, inspiring women to embrace beauty and worth. Overall, L’Oréal’s “Because You’re Worth It” tagline is a testament to the power of meaningful messaging and emotional connection in creating successful and enduring marketing campaigns.
20. Nike – Just Do It
Nike Just Do It – Viral Marketing Examples
Nike‘s “Just Do It” campaign, launched in 1988, brought about a revolution in advertising with its simple yet powerful message of empowerment and motivation. The tagline’s universality and relatability resonated with people of all ages, backgrounds, and athletic abilities, inspiring them to take action and strive for their goals. The campaign’s emotional connection, association with renowned athletes, and cultural impact further amplified its reach and influence.
Nike’s “Just Do It” campaign has been tremendously advantageous for the company. The campaign has played a pivotal role in increasing brand recognition, improving brand image, and leaving a lasting cultural impact. The campaign’s consistent and adaptable approach has ensured its continual relevance, making it a symbolic representation of personal accomplishment and a source of motivation for future generations. Overall, Nike’s “Just Do It” campaign serves as a powerful example of how impactful messaging and emotional connection can lead to successful and long-lasting marketing campaigns.
McDonald’s “I’m Lovin’ It” campaign, launched in 2003, is one of the most popular viral marketing examples of all time. The catchy jingle, written by Justin Timberlake, and its simple and quirky message connected with the customer globally, helping McDonald’s create a strong brand identity. It spread through TV, digital media, and in-store promotions, becoming viral in no time and increasing customer engagement.
The campaign’s success was also due to its local adaptations. McDonald’s worked with regional celebrities and influencers to make the message feel personalized. This strategy made “I’m Lovin’ It” not just a slogan but a symbol of McDonald’s global reach and connection with its customers.
Conclusion
Marketing is an essential element for any business, startup, or established organization to tell customers how awesome their product is and why they should buy it. There are innovative ways to promote your product. Now that you know the various examples of viral marketing campaigns, you can apply this to make your brand go viral and reach a larger target audience. Not all viral campaigns have to be funny or shocking. It can go viral for both positive and negative reasons if you can deeply touch customers’ emotions by spreading the brand’s message.
FAQs
What is viral marketing?
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services. It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Why is viral marketing important?
Viral marketing is important as it helps to reach a larger target audience, which results in increased sales revenue.
What is a viral marketing example?
One of the examples of viral marketing is the ALS Ice Bucket Challenge. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations. The ice bucket video created a huge sensation on social media that enormously increased awareness of ALS.
How do you carry out a viral content marketing campaign?
8 Secrets to go viral on Social Media are:
Master the target audience
Select the appropriate social media platform
Create content with high engagement
Time content for maximum reach
Boost visibility with advertising
Partner with a social media influencer
Measure performance to create better campaigns in the future
Provide a clear call to action
What is the best viral marketing campaign?
The Best viral Marketing Campaigns of all time are:
Nike: “Just Do It”
Apple: “Get a Mac”
Pepsi: “Is Pepsi OK?”
IHOP: “IHOb”
Absolut Vodka: “The Bottle”
Red Bull: “Stratos”
Marlboro: “The Marlboro Man”
Dos Equis: “The Most Interesting Man in the World”
What kind of content goes viral?
The contents that are based on trending topics and are capable of evoking intense emotional responses are likely to go viral.
How many companies use buzz marketing?
There are many companies that use buzz marketing. Ranging from Dunkin’ Donuts and Domino’s Pizza to Unilever, Spotify and others use buzz marketing.
In today’s digital landscape, podcasting has grown in popularity, providing individuals with a remarkable platform to communicate ideas, stories, and expertise. In an abundance of podcasts atmosphere, the importance of high-quality equipment cannot be ignored, especially for a businessman trying to gain traction for his brand.
Podcasters need good equipment for a variety of reasons:
Quality of Sound: Good equipment helps ensure clear sound recordings, essential for keeping listeners engaged and maintaining a professional image.
Professionalism: High-quality equipment can elevate the production value of a podcast, making it more attractive to listeners and potential sponsors.
Consistency: Reliable equipment reduces the risk of technical issues or subpar audio quality, allowing the consistent delivery of episodes.
Brand Reputation: It also reflects positively on the podcaster’s brand and can help establish credibility within the podcasting community.
Audience Retention: Listeners are more likely to stay engaged with a podcast that offers good audio quality, leading to higher listener retention percentages.
Having the right gadgets can make all the difference in helping business podcasters excel in their craft. This article delves into the essential gadgets every business podcaster needs to succeed in the competitive podcasting landscape.
When making a podcast, the microphone you choose can make a huge difference in audio quality. A high-quality microphone is necessary to ensure your recordings sound crisp and clear. There are several options to explore, including USB and XLR mics. USB mics are popular since they are simple to set up and can be connected directly to your computer. XLR microphones, on the other hand, produce higher-quality sound but require an audio interface or mixer to connect to your computer. Selecting the correct microphone based on your specific goals and budget is essential to ensure that your podcast sounds professional and engaging to your audience.
Pop Filter
A pop filter is a low-cost yet essential device for reducing plosive (pronounced “p” and “b”) and sibilant (hissing “s”) sounds in audio recordings. It is a thin mesh screen placed strategically in front of the microphone to act as a barrier, thereby filtering out undesired sounds. Using a pop filter can significantly improve the quality of your recordings, resulting in a more polished and professional end product.
Headphone
They are keeping a close eye on the audio quality. At the same time, recording and editing are vital to achieving a high-quality sound output. Closed-back headphones can be an excellent tool to help you achieve this goal. These headphones can provide a clear and precise audio monitoring experience, enabling you to detect unwanted noise or potential audio issues. With the help of closed-back headphones, you can efficiently isolate the audio you’re recording or editing, resulting in a well-balanced and polished finished product.
Although recording and editing podcasts on a laptop or desktop computer is a common choice, some podcasters prefer to use specialized recording gear. These devices deliver high-quality audio capture while providing a practical option for recording on the go or in outdoor settings. Podcasters can use these dedicated recording devices to capture high-quality audio without needing a computer or additional equipment.
Recording and Editing Software
Having trustworthy editing software is vital for post-production activities like noise reduction, audio enhancement, and episode assembly. There are various popular alternatives on the market, each with features and capabilities. Adobe Audition is a popular software that offers powerful audio editing tools for professionals. At the same time, Audacity is a free, open-source software with a simple interface for novices. GarageBand is a popular choice among Mac users, offering a variety of audio recording and editing features.
Audio Interface or Mixer
If you own an XLR microphone, you cannot connect it directly to your computer as it produces an analog signal. You must use an audio interface or mixer to convert this analog signal into a digital signal that your computer can understand. These devices mediate between your microphone and your computer, allowing you to connect your microphone to your computer for recording purposes. They convert the analog signal from your microphone into a digital signal that your computer can easily record. Using an audio interface or mixer, you can improve the sound quality of your recordings and ensure that your XLR microphone is fully compatible with your computer.
Camera
Having a camera is only sometimes necessary for creating audio-only podcasts, and it can add significant value to video podcasting or live streaming your episodes. With a camera, you can capture your facial expressions, body language, and other non-verbal cues, which can help your audience connect with you on a more personal level. Additionally, a camera allows you to create visually appealing content and make your podcast more engaging and dynamic.
Leading Apps to Stream Podcasts among Urban Indians
Stream Deck
A Stream Deck is a potent and versatile tool that significantly enhances your podcasting experience. It is a customizable control surface programmed to automate many actions, such as starting and stopping recordings, triggering sound effects and music, launching applications, and even controlling your lighting and camera. The Stream Deck’s LCD keys can be fully customized to suit your specific needs, making it a valuable asset for any severe podcaster looking to streamline their workflow and take their production quality to the next level.
Conclusion
In podcasting, investing in the correct tools can make all the difference in producing high-quality material. Quality equipment ensures a professional brand image and allows you to stand out in the highly competitive podcasting scene. Prioritizing your equipment demonstrates your commitment to your craft and audience, distinguishing yourself from those just starting. It’s crucial to remember that investing in quality equipment is a continuous process. As your podcast grows and your needs change, you may gradually upgrade your equipment to meet the expectations of your listeners. By doing so, you will continue to provide the finest possible experience to your audience and solidify your position as a significant player.
Why is good quality equipment important for business podcasters?
High-quality equipment helps ensure clear audio, maintain a professional image, and improve listener retention. It also reflects positively on your brand and establishes credibility.
What is a pop filter, and why do I need it?
A pop filter is a low-cost device that reduces unwanted “p”, “b”, and “s” sounds in your recordings. It improves audio quality and gives your podcast a more polished feel.
Do I need a dedicated recording device instead of my computer?
Not necessarily. Laptops/desktops are common choices. Portable recorders offer high-quality audio capture and are useful for recording on the go.
Google has officially acknowledged entering into a unique agreement with Spotify, allowing the music streaming service to bypass the standard Play Store commission fee. This revelation came to light during the ongoing antitrust case between Epic and Google, disclosed by Google’s Head of Global Partnerships, Don Harrison.
As reported by The Verge, the terms of this arrangement stipulated that Spotify incurred a zero percent commission when users purchased Premium subscriptions through the company’s payment system. In contrast, if a user utilized Google’s payment system, Spotify was obligated to pay a 4 percent commission, significantly lower than Google’s usual 15 percent fee.
In response to inquiries from the trial judge regarding the Spotify deal, Google asserted that disclosing specific figures would negatively impact ongoing negotiations with other parties. Although Google confirmed the details provided by Harrison, the company sought to rationalize the arrangement by emphasizing that certain developers investing directly in the Android and Play Store ecosystem receive deals that reduce commission fees.
Harrison further disclosed that Google and Spotify had committed to jointly invest $50 million in a ‘success fund.’ He defended the special agreement by asserting that ensuring the proper functioning of Spotify across play services and core services was crucial for the success of Android phones.
Introduced the previous year, Google’s User Choice Billing program typically imposed a 15 percent commission on payments made through the Play Store. However, if developers opted for their payment platform, Google offered a 4 percent discount, lowering the commission to approximately 11 percent. Despite this, Google’s VP of Play Partnerships previously acknowledged that, regardless of developers choosing User Choice Billing, they ultimately paid the same amount.
When questioned about potential similar arrangements with other companies, Google declined to provide further details. Recent revelations indicated that Google had proposed a 10 percent discount to Netflix, which the video streaming platform declined. Consequently, Netflix users are unable to purchase memberships through Android devices.
Spotify has consistently voiced concerns about in-app purchase fees. In the middle of 2023, the platform took a significant step by discontinuing support for Apple’s App Store billing system, aiming to evade the imposition of a commission as high as 30 percent. Spotify emerged as a prominent participant in the Coalition for App Fairness, a collective that included Epic, and endorsed the antitrust lawsuit initiated by the Fortnite publisher against both Apple and Google. However, in contrast to Epic’s sustained legal pursuit against both tech giants, Spotify seems to have identified a more straightforward and cost-effective resolution to disengage from the legal dispute with Google.
Epic, the developer behind the widely popular mobile game Fortnite, has initiated legal proceedings against Google, alleging that the search giant engages in unlawful price gouging by imposing commissions ranging from 15% to 30% on in-app digital transactions, according to a report by AP.
In the ongoing antitrust trial, Tim Sweeney, the CEO of Fortnite, testified, asserting that Google Play Store policies are illegitimate and contribute to Google’s monopoly in the mobile app distribution sector, as reported by Bloomberg. Sweeney claimed that Google attempted to sway Epic into releasing Fortnite through the Play Store by presenting a set of financial incentives during a meeting at the California office in 2018. Epic, however, rejected these offers, as stated by AP.
During his testimony, Sweeney expressed his perception of the situation, stating, “It seemed like a crooked arrangement… Google was proposing a series of side deals, which seemed designed to convince Epic not to compete against them.”
Does Google Favor Big Tech Companies with Lower Commission Fees?
Google’s revelation of a unique payment arrangement with Spotify has shed light on the company’s practice of selectively negotiating lower commission fees with certain developers. While Google justifies these deals by emphasizing the investments developers make in the Android ecosystem, critics argue that they create an unfair playing field and disadvantage smaller developers.
The Spotify deal is particularly controversial given that the company is a member of the Coalition for App Fairness, which is advocating for stricter antitrust regulations against Apple and Google. Spotify’s willingness to engage in a secret deal with Google suggests that the company may be more interested in protecting its interests than promoting fairness in the app market.
The Epic lawsuit against Google is likely to continue, and the revelations about the Spotify deal could give Epic more ammunition to argue that Google is abusing its monopoly power. It remains to be seen whether Google will be forced to change its policies and allow all developers to pay lower commission fees.
Like they say there’s a song for every mood, but in a practical sense, it is not possible to have such a large number of songs stored on any device. Spotify perfectly solves this problem. Spotify is an international online and offline music streaming and media services provider, headquartered in Stockholm, Sweden. Founded in April 2006, which is the Spotify creation date, Spotify is the world’s largest music streaming service provider. In India, Spotify is the largest audio streaming platform among international players. So, let’s have a look at the Spotify success story, where we will also learn about Spotify, the Founders of the app or the Spotify creator, the Fundings it received, Spotify Business Model, Revenue Model, Acquisitions, Challenges and discuss how it gained the immense popularity it enjoys among the music lovers globally.
Spotify began its journey in the year 2006, which was the start of Spotify, and since then, it has been serving a platter of podcasts, videos, and music to its customers. Founded by Daniel Ek and Martin Lorentzon, Spotify is a Swedish audio streaming and music service provider. Headquartered in Stockholm, Sweden, Spotify brings a wide selection consisting of more than 70 million songs from an array of diverse record labels and media companies. As the company brings digital, copyright-protected podcasts and musical content to its users, it helps them enjoy the basic features and access limited contents that are distinguished for the advertisements in them as freemium. However, Spotify also brings affordable subscriptions for the users, which helps them access its treasure trove of content, add-free.
The core business of the company lies in music or audio streaming. Although Spotify was founded in 2006, it was launched 2 years later in the year 2008. One of the main reasons for the commercial success of the Spotify business is that it provides a good list of search variables where the users can type the song, artist, album, or genre on the search bar and then hit go, THAT’S IT. Spotify enjoys a huge cheering section of about 381 million active users (monthly), of which 172 million are premium users as of September 2021.
A user can use Spotify in two modes i.e, online and offline. For offline mode, a premium membership is needed with which you get access to download from Spotify’s collection of 13 million+ songs. However, for the online mode, the internet connection is a prerequisite and premium membership is not needed. Spotify App is available both for mobile and desktop, so you can just sign in to spotify.com and start listening if you don’t want to go with the app.
Spotify also introduced “Spotify for Artists” a platform to provide artists and their teams with audience statistics and various tools to promote their music and manage their profiles on Spotify. From promoting their shows to selling artist-branded merchandise, Spotify for Artists is a great platform for artists.
The market size of the music streaming industry across the globe was last reported to be around $20.9 bn in 2019. This was estimated to be going up at a CAGR of 17.8% from 2020 to 2027. This rapid growth of the industry of music and online streaming of music is expected to expand due to the increasing adoption of smartphones and rapid digitalization coupled with the growth of digital platforms. Here, Spotify was reported to have a market share of more than 32%, as of November 2021’s reports.
Spotify – Startup Story | History
Spotify was founded by Daniel Ek and Martin Lorentzon as a way to deal with the problem of music piracy. Before the music streaming services got popular, there were many who downloaded pirated music files. This was a growing challenge for the whole music industry and is the base of Spotify history. Daniel and Martin realized that music streaming has a huge potential, which made them start Spotify startup in 2006.
The name ‘Spotify’ came to the founders just by chance. It was when Daniel and Martin were yelling out some possible names for their music streaming business that Daniel misheard the name ‘Spotify’. Spotify name meaning was later summed up as a combination of two words “Spot” and “Identify”.
Spotify’s services were publicly released (by invitation only) for the first time on 7 October 2008, in Scandinavia, the United Kingdom, France, and Spain. In 2009, Spotify started offering free but limited access to its services in the UK. As of today, Spotify is operational in over 180 countries and is working towards entering many more new territories, when last reported in October 2021.
Spotify – Founders and Team
Spotify has been founded by Daniel Ek and Martin Lorentzon.
Martin Lorentzon and Daniel Ek, Founders of Spotify (From left to right)
The Spotify founders’ story is quite an interesting one.
Daniel Ek
Spotify founder Daniel Ek is currently the Chairman and CEO of Spotify. Ek started his entrepreneurship when he was just 13! He used to design websites for his clients. Daniel Ek worked in a senior role at an online commerce company, Tradera. After Tradera he served as CTO of Stardoll ( a browser-based game and fashion community). He later started an advertising company Advertigo which was sold in 2006. After this, Daniel worked as the CEO of μTorrent (BitTorrent download client on desktops) for some time before starting up Spotify.
Martin Lorentzon
Spotify co-founder Martin Lorentzon initially began with an internship in Telia (a Swedish Multinational Telephone Company) and was later shifted to San-Francisco where he joined AltaVista (one of the early search engines that were later purchased by Yahoo). There he met web entrepreneurs and landed a job in Cell Ventures, an investing company. Martin went on to co-found Netstrategy in 1999, which later came to be known as Tradedoubler – a leading European Marketplace. Tradedoubler bought Daniel Ek’s advertising company Advertigo in March 2006, and this is when Daniel and Martin came to know each other.
Spotify operates globally with a team between 5,000 – 10,000 employees.
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The naming of Spotify has a really interesting backstory. As shared by one of the creators of Spotify, who is also the CEO of the company, Daniel Ek, the naming of Spotify was decided when Daniel and Martin stayed at a flat in the suburbs of Stockholm. The founders of Spotify were sitting in different rooms one day, and exchanging different naming ideas of the brand, shouting them back and forth. Then, Martin shouted a brand name to Daniel, which was misheard by the later as “Spotify”. As soon as he heard the name, or rather misheard it, Daniel googled the same, and finding no matches or hits for Spotify on Google, they registered the same for their company immediately. However, the founders are often embarrassed to disclose this story behind the naming of the popular music streaming app and generally weaves in the after construction that the name of Spotify is a portmanteau of “Spot” and “Identify”.
Spotify is fueled with the tagline “Music for Everyone.”
Spotify Logo
Spotify – Mission and Vision
Spotify claims that its mission is “to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
Spotify’s vision revolves around extending a cultural platform where the professional creators can break free of their medium constraints and can thereby enjoy an immersive artistic experience.
Spotify – Business Model and Revenue Model
Spotify works on a “freemium” business model. According to this model, there are certain services that are free while the other services are paid. The source of revenue for Spotify is the premium subscription for paid services. It also earns revenue by selling ad space on its non-premium streaming service.
Other than paying the artists, Spotify also pays the rightsholder of any song anything between $0.006 to $0.0084 per play ( according to 2018 reports).
Spotify has raised a significant amount of $2.1 billion to date (February, 2023). It has witnessed over 19 funding rounds and the last funding round was a Post-IPO round, which came in on February 10, 2023. There are 3 lead investors for the company.
Below are details of funding raised by Spotify –
Date
Stage
Amount
Investors
Feb 10, 2023
Post-IPO Round
–
ValueAct Capital
February 25, 2021
Post-IPO Round
–
–
January 8, 2018
Corporate Round
–
SharesPost Investment Management, EquityZen
December 15, 2017
Funding Round
–
Tencent Holdings, SchindlerAM Ventures, Tencent Music
April 2, 2017
Secondary Market
–
–
July 28, 2016
Secondary Market
–
Manhattan Venture Partners, blisce, Harmony Partners, GP Bullhound
March 30, 2016
Debt Financing
$1 Billion
Dragoneer Investment Group, TPG, Vulcan Capital
January 2016
Convertible Note
$500 Million
–
January 21, 2016
Secondary Market
—
blisce
August 30, 2015
Secondary Market
–
EquityZen, SharesPost Investment Management
June 10, 2015
Series G
$526 Million
Goldman Sachs Investment Partners
April, 2015
Funding Round
–
Goldman Sachs Investment Partners
November 25, 2014
Secondary Market
–
blisce, Groupe Arnault
November, 2012
–
–
$100 Million
June, 2011
–
$100 Million
February, 2010
–
–
Founders Fund
Spotify – Shareholding
Several distinct parties jointly own Spotify. Martin Lorentzon, who as of January 3, 2023, owned 10.9% of Spotify’s total shares, and Daniel Ek, who owns 7.3% of the total shares, collectively hold the majority of the company’s stock. Investment corporation Baillie Gifford & Co., which owns a 14.5% stake in the business, is the company’s largest institutional stakeholder.
T. Rowe Price and Morgan Stanley are two more significant institutional shareholders, each holding a 6.18% and 3.66% interest respectively. Other institutional and private investors in the business include Tencent, which is the owner of 8.61% of the company’s shares, and Sony Group Corporation, which is the owner of 2.65% of the company’s shares.
Spotify – Acquisitions
In 2013 Spotify acquired Swedish music discovery app Tunigo
In 2014 it acquires music tech company The Echo Nest
2015 Spotify acquired Seed Scientific, which is a data science consulting firm.
In 2016 Spotify acquired two companies within a day. The companies are Soundwave (music discovery startup) and Cord Project (audio messaging apps building startup)
In 2016 it acquired photo startup Crowd Album.
In 2016 again, Preact was acquired. Preact is a startup that helps businesses acquire and retain subscribers.
In 2017 Spotify acquires Sonalytic, a United Kingdom-based audio detection startup
In 2017 Spotify also acquired content recommendation service MightyTV.
Spotify acquired blockchain startup Mediachain Labs in 2017, in order to solve music’s attribution issue.
In 2017 Spotify acquires Niland, a Paris-based AI startup, to improvise its music personalization and recommendations feature.
In 2017 it gets Stockholm-based online music studio Soundtrap
In 2018 Spotify acquired Loudr, San Francisco-based licensing startup. This acquisition will help Spotify to identify, track and pay royalties to music publishers.
Spotify acquired SoundBetter, a music production marketplace that connects artists, producers, and musicians.
In 2019 Spotify acquired podcasting studio Parcast.
In 2019 Spotify acquired Anchor, an online platform that lets users create and distribute podcast content.
In 2019 Gimlet Media was acquired by Spotify. Gimlet is a podcasting startup.
In 2020, Spotify acquired The Ringer, a leading creator of sports, entertainment, and pop culture content. With this acquisition, Spotify is all set to expand its sports and entertainment offerings.
In 2020 Spotify acquired Megaphone (formerly Panoply Media) for $235 Million. Megaphone is also a podcast hosting company. they definitely want to take over the Podcast market.
Here’s taking a better look at some of the recent Spotify acquisitions:
Acquired Company Name
Date of Acquisition
Price
Kinzen
Oct 5, 2022
–
Heardle
Jul 12, 2022
–
Sonantic
Jun 12, 2022
–
Chartable
Feb 16, 2022
–
Podsights
Feb 16, 2022
–
Whooshkaa
December 16, 2021
Findaway
November 11, 2021
–
Podz
June 17, 2021
–
Betty Labs
March 31, 2021
–
Megaphone (formerly Panoply Media)
November 10, 2020
$235 mn
The Ringer
February 5, 2020
–
Parcast
March 26, 2019
–
Gimlet Media
February 6, 2019
–
Anchor
February 6, 2019
–
Loudr
April 12, 2018
–
Spotify – Investment
Spotify has invested in three companies to date.
Below are the details:
Company Name
Date
Funding Amount
Funding Stage
DistroKid
Oct 18, 2018
–
Corporate Round
Tencent Music Entertainment
Dec 15, 2017
–
Funding Round
Soundtrack Your Brand
Jun 23, 2015
$10.9M
Series B
Spotify – Partnerships
Spotify frequently teams up with companies and organizations from around the world to help see an increase in its user counts. The music streaming giant has partnered with over 47 companies to date where 20 of these partners are channel partners and 27 of them are technology partners. Among the biggest of the Spotify partners are Slack, Salesforce, and wufoo.
Calm
On July 18, 2023, Spotify and Calm entered into a relationship with the goal of delivering a variety of calming material from Calm to support people on their mental health journeys.
Open AI
Spotify and Open AI announced a partnership on February 23, 2023. With this partnership, Spotify has created a new AI-powered service called DI to provide the music streaming service with better personalization features.
Spotify is facing opposition from many artists, who see the platform as an ‘unwanted middleman’. Artists like Thom Yorke, Johnny Marr, and David Byrne have been vocal against Spotify. While some artists feel that the payouts they receive from Spotify are inadequate, some others feel that the platform is not supportive enough for emerging artists and the Spotify team is trying to deal with this effectively. In 2013 Spotify launched ‘Spotify for Artists’ which is an attempt to clarify its business model to the artists and help the artists create a fanbase and earn great revenues as well.
Besides experts holds that making money from the streaming business is not an easy task. From paying royalties to artists to other costs involved it is tough to turn profitable, and Spotify despite its popularity has incurred many losses. However, with the increase in the paid customer base, Spotify will be able to deal with it better. As per a 2019 report, Spotify has turned profitable only thrice since its inception.
Another challenge for Spotify is the competition that it is facing from competitors like Apple Music and Amazon Music Unlimited.
Spotify occupied a market share of over 32% in the global streaming market in November 2021
Spotify market cap in early May 2020 was $26.9 billion
Spotify is now available across devices and diverse Operating Systems
The app is currently available in over 184 markets
Spotify has last been known to be operational in 180+ countries, as reported in October 2021
The app boasted of having 381 million monthly active users, which includes 172 million paying subscribers, when last reported in September 2021
13,000 out of 7 million artists on Spotify, reportedly generated around $50,000 and even more in payments in 2020
Financials
Operating revenue for Spotify grew from Rs 0.34 crore in FY21 to Rs 16.12 crore in FY22. In terms of company profit/loss, the company went from Rs 44.25 crore in FY21 to Rs 156.46 crore in FY22.
Spotify – Financials
Spotify – Products and Services
Free Spotify Service
In India in October 2023, Spotify had restricted access to a few important features for free users. Only premium subscribers will have access to it, and users won’t be able to play songs in a particular order, replay songs, or go back to their prior tracks or features.
Audiobooks
As part of a larger push into the market, Spotify Technology SA is providing 15 hours of audiobook listening for free each month to its premium users in the UK and Australia as per news report of October, 2023. Spotify Audiobook was launched in September 2022.
Daylist Feature
The Daylist feature that Spotify has introduced allows users to customize according to their emotions or moods on September 12, 2023. Depending on the users’ previous listening patterns during the day, the Daylist will be updated.
Spotify – Future Plans
The Spotify team looks forward to increasing their active users monthly and also at growing the number of their premium subscribers. “Our goal (is to become) the world’s No. 1 audio platform,” says Daniel Ek, CEO of Spotify.
According to a news article from October 9, 2023, Spotify is going to offer a Super premium service with lossless music, AI playlists, enhanced mixing capabilities, and more.
Spotify will test out Voice Translation as per news report of September, 2023, an innovative AI-powered function that converts podcasts into multiple languages while preserving the podcaster’s voice. In order to mimic the original speaker’s manner, this Spotify-developed tool makes use of the most recent technological advancements, including OpenAI’s just-released voice generation technology.
Frequently Asked Questions – FAQs
Is Spotify free now?
Yes, there is a free version available but with limited features and frequent ads. However, the content is the same. With the premium version, on the other hand, you get access to all the content and all of its features.
How do I listen to Spotify without downloading it?
You can access Spotify through their website on your desktop if you do not want to download their app. Signing up is free!
Can I download songs from Spotify?
Yes, absolutely! You can download songs playlists or podcasts from Spotify if you have the premium plan and listen to music offline. However, as soon as your premium version expires you will lose access to the songs playlists, or podcasts.
How long is Spotify free?
Spotify Free lets you listen to music, but you have to listen to advertisements as well. After six months of use, you get a time limit of 10 hours per month.
Can you listen to Spotify without WIFI?
Yes, if you have the premium version you can listen to Spotify offline without WIFI as long as you have downloaded the tracks or podcasts previously.
How many devices can use Spotify?
Spotify allows premium users to install the application on as many devices as they like. However, you can only stream music on one device at a time.
Who owns Spotify app?
The Spotify app is owned by Spotify Technology S.A.
Spotify is a premium music streaming service and one of the most popular internet destinations. It’s an excellent platform for musicians, artists, content creators, and other podcasters to share their work with a worldwide audience. Among the numerous digital media, Spotify possesses a number of traits that distinguish it as the undisputed king of music and audio streaming services.
Daniel Ek created Spotify in 2006 with the straightforward idea of deterring music piracy and assisting artists in becoming more fairly compensated. Because of its simplicity and marketing approach, it now has nearly all of the best up-and-coming singers and songwriters as well as local musicians on its platform. Spotify’s exceptional product and the time of its launch are both key contributions to its success.
The average Spotify user is committed, spending around 118 minutes each day listening to the service, and the audience is more feminine than male (56% to 44% male). Young adults are the most common Spotify users, although elderly folks also like the app.
Spotify leverages user data to find and follow up-and-coming local musicians, who are subsequently marketed to a global audience. This article discussed some key factors that influenced this company’s activities.
Spotify Monthly Active User Region wise
Let’s look into the top strategies in detail that help Spotify to secure a 34% market share
Freemium Model
A free basic service is provided as part of a freemium pricing strategy. Freemium, which offers a limited, ad-supported music service for free, continues to be what sets Spotify apart from its competitors. Between-song advertisements are a source of revenue for Spotify for those who choose the free membership. The beauty of the freemium business model is that users can listen to music for free, which in turn helps to eliminate the need for piracy.
Spotify’s free service is a great way to increase its user base and get more word-of-mouth referrals. Having a free version of the service allows more people to try it out and see how it can benefit them. In turn, these users are more likely to tell their friends about Spotify, which helps the company grow even more. More than half of Spotify’s listeners choose the free version, which boosts the chance of word-of-mouth referrals while simultaneously helping the company generate revenue from ad listening. These referrals can boost sales.
Spotify Annual Revenue from 2016 to 2022
Personalization
Spotify’s AI interface is designed to be personalized for each user. Whether it’s a millennial using Spotify for podcasts or music, or Gen X searching for trending Instagram music, Spotify is ready to cater to all their preferences. Personalization may help organizations stand out in a crowded market. Businesses may differentiate themselves from the competition and retain customers by producing content that is specifically tailored for the user.
In order to make its AI interface more individualized for each user, Spotify redesigned it in 2016. Accordingly, each user gets content that is customized to them (such as pre-made personalized playlists). In addition to making the entire experience more pleasurable, this assists individuals in discovering new music that they are more likely to appreciate.
Minimalistic App Interface
It’s important for brands that offer services on digital platforms to prioritize the user experience above all else. Spotify excels in this area by offering in-app features that are user-friendly and on target. Spotify’s simple design is an improvement over other music apps’ complex designs and offers a premium experience, even in the free version.
Spotify wins users over with its sleek and ad-free design. The app’s audio ads are interactive and non-intrusive, which shows that the company knows how to strike a balance between being impactful and keeping things simple! The color scheme used on the app and the website is very energetic and attracts the millennials and GenZ.
Number of Spotify Premium Subscribers
Connecting Artists for Collaboration
Spotify not only increased its audience base by collaborating with artists, but it also gained exclusive content. This is a familiar technique that not many companies use. By including visual and audio elements in their songs for free, Spotify made the artist’s work more accessible to their listeners. This is a major reason that more and more artists want their music to be published on Spotify.
In 2020, when people were stuck at home, the podcast community started to grow. Spotify saw an opportunity and entered the market. They not only signed deals with big brands like Joe Rogan, but also featured people like Robert Downey Jr, Elon Musk, and Mike Tyson exclusive on Spotify. This gave them a huge advantage over their competitors.
Emotional Ads for Promotion
In 2013, after Spotify started to face competition from companies such as Apple and Amazon, they released an advertising campaign that focused on the emotional power of music. The campaign was very successful in helping Spotify stand out from its competitors and remains one of the company’s most memorable marketing moments.
They released three video ads showing people of all ages and backgrounds enjoying music. While the ads feature different people, they all capture the joy and emotion that comes with listening to your favourite artist. The narration describes the feelings the people are experiencing, and how music can transport you to another place entirely.
The following year, Spotify introduced its #thatsongwhen campaign, which invited users to express the feelings and experiences connected to their favourite songs. At a period when Spotify had just about 8 million paying users, both of these efforts aimed to raise the company’s brand awareness (compared to 155 million today). #Onlyyou campaign in 2021 and #Spotifywrapped in 2022 were all part of the emotional marketing strategy. Spotify also leverages emotional marketing to refresh its connection with its audience.
People’s decisions can be influenced through emotional marketing. Ads become more memorable, shareable, and likely to boost purchases when they appeal to human emotions. When you examine the data, you’ll see that emotionally driven businesses get three times as many word-of-mouth recommendations and that emotionally driven advertisements are almost twice as likely to be successful. They also result in a 23% boost in sales.
Jump Onto Social Media Trends
You must follow Spotify on social media if you enjoy music. The well-known music streaming service frequently publishes articles on various musicians and new album information. Spotify works on keeping unified branding across all of its social media profiles, which include separate accounts for various geographic regions. This social media marketing helps Spotify gain a large audience base. The platform not only runs various hashtag campaigns and social media trends to create awareness for its brand but also collaborates with social media influencers and runs sponsored ads. By working with influencers, the platform is able to promote its brand in a variety of styles that are sure to reach a wide audience.
Social media trends can quickly make or break a business. In 2018, an auditory illusion was posted on Reddit that went viral. While some listeners claimed a man was saying the name “Yanny,” in an audio clip, others were certain it was the word “Laurel.”Spotify noticed the trend and decided to create a new billboard that capitalized on the conversation. Yet again, the brand’s cutting-edge approach was a hit and caught the attention of social media users.
Brand Collaborations
As of 2022, Spotify has partnered with 76 companies across the globe. Spotify partners with a variety of publishers and music labels to expand their digital reach and connect with new audiences. By collaborating with these different companies, Spotify is able to offer a wider range of music and videos to their users.
A notable brand collaboration is with Starbucks where Starbucks members are able to curate Spotify playlists that will be played in their stores. Apart from this Starbucks employees get a Spotify premium subscription. This is a great way for Spotify to get more exposure and reach a wider audience.
Although Spotify is a very creative company, its logo is very bland and unassuming. It’s surprising that a company like Spotify, whose identity is based on music and innovation, would have a symbol that is anything less than artful. But I guess the crooked classic Wi-Fi emblem is just so iconic at this point that it’s become their identity. The key, obviously, is consistency.
Over the years, Spotify has evolved and changed its brand identity several times to reflect different styles and eras. However, the company has kept its original icon throughout these changes to offer a sense of familiarity and consistency to its subscribers.
Leveraging User Data
Spotify has changed the game when it comes to how technology and data are used together. Their algorithms are designed specifically to help users explore new music and expand their list of songs. By recording users’ behaviours, interests, and past actions, Spotify is able to create a customized playlist for each person with personalized recommendations. This is just one example of how they’re using technology and data in an innovative way to improve the user experience.
Spotify’s best example of leveraging user data is its “Discover Weekly” feature. Another is Spotifywrapped. Hope this helps you craft your business marketing strategy better!
Conclusion
Spotify is a great solution if you enjoy streaming music and podcasts. Not only do they have a huge selection of music and artists, but you can create your own playlists, save songs for offline listening, and follow your favorite artists.
Spotify is one of the most popular streaming music apps and made many positive changes in the music industry. It not only allows the audiences to discover musicians but also local artists will be able to use Spotify as a platform to reach a global audience.
FAQ
What is Spotify’s target market?
The typical Spotify user is young adults – Millennials and Gen Z – however there is not a small audience of older adults aged 55+ who also enjoy the app’s music.
What is Spotify’s biggest market?
The United States is responsible for the single largest Spotify market in the world.
What makes Spotify unique?
Spotify keeps listeners listening with its personalized Discover Weekly and Release Radar playlists. Listeners who want to put in a little effort to find new music can sift through any number of the artist- and song-specific radio stations.
What are the best marketing strategies for Spotify?
The following are the best strategies of Spotify
Freemium Model
Personalization
Minimalistic App Interface
Connecting Artists for Collaboration
Emotional Ads for Promotion
Jump Onto Social Media Trends
Brand Collaborations
Consistent Brand Identity
Leveraging User Data
How does Spotify use social media to promote?
Spotify runs multiple regional accounts on Instagram, which has more than 8.5 million followers. They regularly post images of popular artists and top tracks trending on the platform. This helps them share only the most relevant content for each country, thereby targeting the right audience for their content and business.
In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.
As the biggest publisher of mobile apps, Meta maintained its position. In Q2 2022, Meta produced half of the top 10 apps, with Instagram, Facebook, and WhatsApp ranking among the top five. The most downloaded apps in 2022 are:
Surprisingly, an app that faced a lot of criticism is listed at the top in the lists of Overall downloads.
TikTok
In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.
Instagram
For the fourth consecutive quarter in Q2 2022, Instagram was the most popular app in Asia, followed by Facebook, also owned by Meta. With approximately 65% of all Instagram installs in Asia occurring in India, Instagram is the most popular app in India.
Facebook
Facebook app is the world’s most popular social networking application. It is used almost everywhere for social and business communications. In Q2 2022, Facebook ousted TikTok from the top spot on Google Play in the United States.
WhatsApp
With more than 100 billion-plus downloads, WhatsApp is one of the most popular and widely used chat applications. WhatsApp also supports communication between international phone networks. WhatsApp moved up one spot to take the third-most installed spot in Europe.
Snapchat
Snapchat is a social networking and messaging app, the fifth most popular app in 2022. It allows users to send snaps in the form of pictures, videos, and emojis and chat with other Snapchat users. With 144.35 million users, India had the highest Snapchat user base worldwide as of April 2022. With almost 107 million Snapchat users, the United States placed second overall. It is popular among young people, especially those under the age of 16, which raises privacy issues for parents.
Telegram
Telegram, a cloud-based, cross-platform, encrypted instant messaging service, offers optional end-to-end encrypted video calling, VoIP, file sharing, and other services. Telegram crossed 500 million monthly active users in January 2021. As of the end of August 2021, it had received 1 billion downloads worldwide, making it the most downloaded app internationally in January 2021. The monthly active users on Telegram surpassed 700 million in June 2022.
Messenger
Messenger, a proprietary instant messaging app established by Meta Platforms to send messages, trade files, photographs, videos, stickers, audio, and other media, stands in the seventh position of most downloaded apps in 2022. Users can converse with bots and respond to messages sent by other users. The service also supports voice and video calling.
CapCut offers basic video editing features to help in capturing and snipping moments. Free in-app typefaces, effects, and cutting-edge capabilities like stabilization, chroma key, seamless slow-motion, and keyframe animation have all been alluring. CapCut exceeded 20 million downloads, delivering its highest quarter on the App Store since Q4 2019 in Asia.
WhatsApp Business
WhatsApp Business, standing in the ninth position in Q2 2022, targets small business owners dealing with a few client requests daily. It has a similar user design to the consumer WhatsApp app, with a few extra functions. For instance, businesses get a verified Business Profile. Small businesses can also set up Catalogs to promote and market their goods on the network.
Spotify
Daniel Ek and Martin Lorentzon founded Spotify, a privately held Swedish supplier of media services and audio streaming, on April 23, 2006. As of September 2022, it had over 456 million monthly active users, including 195 million paying subscribers, making it one of the biggest music streaming service providers.
**These estimates of the top 10 most downloaded apps in the world are as provided by Sensor Tower in Q2 2022. These estimates include unique installs and do not include pre-installed Apple and Google apps.
Every day a ton of new mobile apps are released, making it challenging to keep up with them all. It can be challenging to choose the best one, so if you plan to create your app, be sure to look at the most popular ones worldwide to get a sense of what products are most successful on the market.
The top five apps downloaded the most in 2022 across all stores and categories provide an overview of the general direction users were heading in at the time. The months following the global implementation of lockdown and shelter-at-home policies saw a dramatic increase in app downloads and popularity.
Mobile app and game developers have benefited from being digital even though many industries had to bear the brunt of financial and economic lapses caused by COVID-19. Compared to many other services, digital products are easily accessible and are not much impacted by physical limitations.
FAQs
Which is the most downloaded app in the world?
TikTok is the most downloaded app. It has more than 2 billion downloads worldwide.
Which is the most downloaded app in 2022?
In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.
“Subway Surfers” is the most downloaded mobile game of the decade, with 1.8 billion downloads.
What were the most downloaded apps during the quarantine?
Aarogya Setu, Zoom, WhatsApp, TikTok, Ludo, Google Pay, Facebook, Messenger, Instagram, Youtube, and Snapchat.
Which is the most used app in the world in 2022?
With over 1 billion active users worldwide, TikTok has received the most downloads and is currently the most used app, closely followed by Instagram, Facebook, and WhatsApp.
Anil Kapoor is one of the most loved stars of Hindi cinema. Having delivered some of the most iconic dialogues and songs since the 90s, Anil Kapoor continues to shine. I mean who doesn’t remember the iconic “Jhakaas’ ‘ and who hasn’t watched Mr. India.
Being called Bollywood’s fitness icon, because of the secret youth potion that basically makes him younger by age, actor Anil Kapoor is a complete package of enthusiasm, fame, and humility. Throughout his entire career of 40 years in Hindi cinema, Kapoor has endorsed a large variety of brands. But it is very recent that a noticeable rise in his endorsements is seen. Meanwhile, he has and continues to benefit all these brands with his charm and popularity over the years.
He is also best known for taking up unique and challenging projects and brands under his umbrella. This way Kapoor has become one of the favorite faces in the advertisement industry. Many such brands that he endorsed are mentioned here.
Spotify featured Anil Kapoor in a cool series of advertisements along with Ishaan Khattar. Anil Kapoor has been seen appearing as a parent to Ishaan Khattar in this endorsement. Music Streaming App, Spotify doesn’t fail to show how cool Anil Kapoor is for a typical parent. He is seen adapting to modernity. The series of Spotify ads really justifies the evergreen title given to him. Presenting himself as a cooler version of dad, he was caught in various interesting situations with Ishaan Khattar which are delightful to watch. The sketch is humorous in its kind. These ads are as hit as his movies.
Anil Kapoor and Ishaan Khatter Spotify Ad
Cred
Anil Kapoor Cred Ad
The versatile credit card bill payment app, CRED gained instant attention with its series of quirky ads. One of them features Anil Kapoor who has been seen dancing in his iconic Lakhan character from an actor’s famous movie- Ram Lakhan. His delightful performance with Lakhan’s charm compels the viewers to come back and watch the commercial again and again. With catchy background music highlighting the brand and Anil Kapoor’s outstanding Lakhan dance, the advertisement catches the eyes of the viewers. Seeing exciting energy showcased by Anil Kapoor makes the customers curious about the product.
A unique smart grid technology patented sleeping solution mattress brand- The Sleep Company focuses on the comfort of the customer. Being a D2C business, the sleep company directly targets the buyer. As per reports, Anil Kapoor is a personal fan of the mattress brand as he is impressed by the comfort it provides. His belief in the product makes the customer really like the brand. With the tagline “backed by science,” the advertisement featuring Anil Kapoor is smart and sophisticated.
Anil Kapoor The Sleep Company Ad
Malabar Gold and Diamond
Anil Kapoor Malabar Gold and Diamonds Ad
With a handful of big Bollywood names already associated with the brand ambassador list, Kerala-based expensive metal retailer brand- Malabar Gold and Diamonds sparkled as bright as the jewels it offered when Anil Kapoor stepped in as brand ambassador. The actor was seen in the series of ads with great elegance. With the never-ending demand for gold in Indian households, It got a lot easier for the brand to capture the customers when popular personalities like Anil Kapoor appeared as its face. undoubtedly, he poured every ounce of elegance into the ads. As we all can see in the ad, Anil Kapoor did a great job representing it.
Licious
Licious is a fast emerging online meat delivery startup. The brand focuses on the delivery of fresh meat at the doorstep. It features Anil Kapoor and Arjun Kapoor. In the advertisement, both of them are seen cooking and enjoying fresh fish with the message of Consumption of fresh meat. The Popularity element brought in by the duo with 4 million views on Youtube helped Licious become the Favorite meat brand of Indian households.
KFC
With over 1 million views on YouTube itself and comments filled with love and appreciation, this endorsement seems to be the most fun. This endorsement done by Anil Kapoor stands out from every other ad he did. It is a striking ad where the actor is seen wearing an equally striking silver outfit. Funny and quirky dialogues in the KFC advertisement caught people’s attention. Audiences are in awe of the advertisement which ends with his iconic dialogue “Jhakaas”.
With the mainstream goal of spreading health awareness, health ok offers multivitamin food supplements. It has the most perfect combination of stars to endorse it- Anil Kapoor and Ranveer Singh. Both of them are looked upon as powerhouses of Bollywood for the unlimited energy they carry. Having the looks and physique of a 30-year-old while being 65. Anil Kapoor has proved how deeply he encourages fitness and the pathway leading to it. He fits right in this endorsement encouraging people to fulfill their vitamin deficiencies by taking food supplements.
Teachmint
Anil Kapoor Teachmint Ad
Teachmint’s advertisement featuring Anil Kapoor can be called the smoothest and the most beautiful advertisement on tv. In the ad, He’s seen as the principal of a school that uses the software. Teachmint is an educational startup based in Bangalore The tagline of ‘Naye Zamaane Ki Nai Schooling’ focuses on digitalizing the educational ecosystem in India. With popular faces like Anil Kapoor on board, Teachmint is already establishing its position in the educational sector of India. Being a versatile educational software with a versatile actor endorsing it, it surely is winning the hearts of people.
Softovac
Anil Kapoor Softovac Ad
Softovac is a Bowel Regulator Powder, known to treat digestive problems like constipation and indigestion. This product is popular amongst middle-aged people and senior citizens. The brand made a wise choice by letting Anil Kapoor represent it as its target customers belong to the era of Anil Kapoor.
Ariel
Anil Kapoor and Sanjeev Kapoor Ariel Ad
A duo of two Kapoors, one a superhit actor and another a superhit chef, Anil Kapoor, and Sanjeev Kapoor are seen in the series of advertisements for the brand. Ariel- A laundry detergent brand, despite being a global brand, it did a stupendous job establishing its noticeable presence in the Indian market. It has become one of the important brands for Indian households.
Scott Eyewear
Scott eyewear offers a chic range of optical eyewear and sunglasses. In this endorsement, Anil Kapoor is seen tagging along with his daughter Sonam Kapoor both known as fashion icons of Bollywood. This factor makes the advertisement highly glamorous.
Anil Kapoor and Sonam Kapoor Scott Eyewear Ad
Puro Salt
Anil Kapoor Puro Salt Ad
Having Anil Kapoor quote “100% Natural and 100% Kudrati” in the endorsement Puro Salt claims to be India’s 1st healthy salt with no additives or chemicals. Being an uncrowned fitness king himself, Anil Kapoor fits just right in this endorsement.
Renault
Anil Kapoor Renault Ad
For the most successful and versatile actor in Indian cinema that he is, Anil Kapoor naturally becomes the choice of the most powerful brands. This multinational automobile manufacturer has gotten a lot of positive remarks in the automobile industry just because of Kapoor’s presence in its advertisement.
Mastercard
Anil Kapoor and Sonam Kapoor Mastercard Ad
Like many other brands, Mastercard, the ultimate payment processor portrays the most famous Bollywood father-daughter duo. The advertisement aims at showing the parent-child relationship in the most sophisticated and elegant manner and how MasterCard can help fulfill the gaps in the relationship.
Godrej is a brand known for its wide range of products. It is famous as one of the leading hair color brands. Godrej expert hair color is popular for its quality and easy application. Anil Kapoor endorsed the product most elegantly. In the ad, he is seen well clad and very charming, making it a beautifully convincing advertisement.
Anil Kapoor Godrej Expert Ad
Conclusion
Brands endorsed by Anil Kapoor gain instant popularity. His multifaceted acting ability never fails to charm the audience. The actor has been seen doing numerous ads and his fantastic skill to blend perfectly into each of them hasn’t gone unnoticed.
The evergreen star and producer Anil Kapoor needless to say has a solid fan following. Popular for his ever-young look and enigmatic energy he is best known for the value he brings to the brand he endorses.
Needless to say, Anil Kapoor’s ads leave a smile on the viewer’s faces.
FAQs
What is Anil Kapoor’s age?
Anil Kapoor is 65 years old. He was born on 24 December 1956.
Who is the brand ambassador of The Sleep Company?
Anil Kapoor is the brand ambassador of The Sleep Company.
What are the top brands endorsed by Anil Kapoor?
Some of the top brands endorsed by Anil Kapoor are:
Spotify
Cred
The Sleep Company
Malabar Gold and Diamond
Licious
KFC
Health Ok
Teachmint
How much does Anil Kapoor charge for an ad?
Anil Kapoor’s brand endorsement fee is around 55 Lakhs.
Is Anil Kapoor a brand ambassador of Malabar Gold and Diamonds?
Anil Kapoor was Brand Ambassador of Malabar Gold and Diamonds in 2019.
When it comes to music, we all have been fans of Spotify! The extremely popular music streaming service provider, Spotify is counted among the largest service providers all across the world. Spotify has more than 382 million monthly users among which 172 million are paying subscribers. With Spotify, you can access a huge number of songs and albums, some specially designed for you. One of the major reasons for the success of Spotify is its free services. Although it does get interrupted by the advertisements, still there’s a vast amount of content that you can access for totally free!
Spotify was founded by Daniel Ek and Martin Lorentzon and launched in 2006. It has created a new emotion among the audience and has truly changed the music streaming service. Speaking of which, apart from Spotify’s success and fan following, it has some pretty interesting facts that we are going to discuss in this article. So, let’s get started!
People often confuse Spotify as an American company, but very few know that Spotify is actually a Swedish company. Yes, that’s right!
Spotify was founded in Sweden in 2006. However, because for some reason, its official launch was held by the end of 2008. After running for a few years, Spotify went International and began its charm in the United States.
Spotify gained a huge success and now, the company has reached almost every corner of this world. Its official headquarters is established in Stockholm, Sweden.
It is very rare that around 25% of the total songs listened to on Spotify have not been discovered yet. These songs have not been played even once. These songs mainly belong to unknown artists and band covers.
Intriguingly, Spotify does not ask the music artist to be famous for getting their songs be listened. However, this doesn’t imply that the listener would listen to them.
Where did the “Spotify” name come from?
Spotify Logo
In an interview with Daniel Ek mentioned that “Spotify” isn’t the name they chose for the company. The story behind this is, the Co-founder Martin Lorentzon had decided on some other name for the company but Daniel Ek misheard the name with something different. Then with the turns of events, the “Spotify” name was created with the combination of two words which are: ‘Spot’ and ‘Identify”. And that’s how the name “Spotify” came in!
Criticism of Spotify from prominent celebrities
Spotify criticised by Taylor Swift
Spotify has gained various criticism from some prominent artists like Taylor Swift and Thom Yorke. This is because the company, Spotify, shares 70% of the total revenue to the right-holders and this is nowhere appreciated by the artists.
This even made Taylor Swift leave the platform and stop releasing her songs on Spotify. However, after some time, Taylor Swift did return to Spotify with her album “Bad Reputation”.
Spotify pays very little to its artists as compared to their talent and worth. For example, for every 1,000 plays on a song, the artists receive only $4.37. This is basically a downside of the company as all the work done by the artists doesn’t profit them in any way and Spotify makes all the profit over it.
That’s why it’s always recommended that, if you want to support an artist, purchase their song’s CDs, vinyl or any other, for listening to their music.
Spotify has acquired Echo Nest
We all have encountered the amazing feature of Spotify, where it matches the songs with its artists in all the contexts it is used in. That came in 2014 when Spotify collaborated with the startup, Echo Nest. This helped Spotify in acquiring machine learning and music learning company The Echo Nest. Through this only, Spotify gained this amazing feature.
In conclusion, we can say that Spotify is a truly amazing music streaming company with free as well as subscriptions songs and albums. It is even considered the most intriguing music streaming application for your phone. You can formulate your own playlists and gain preferences. In fact, you can listen to those songs which you wouldn’t find on any other platform. Spotify truly holds the potential to transform the music industry and in some ways, it already has.
FAQs
Who has founded Spotify?
Spotify was founded by Daniel Ek and Martin Lorentzon in 2006.
Who is the CEO of Spotify?
Daniel Ek is the CEO of Spotify since 2006.
What makes Spotify unique?
Some of the unique things listeners can do on Spotify are:
Bring back deleted playlists
Exclude playing specific artists
Sorting your liked songs
Share music with Spotify codes
Add your MP3s
Listen with others
Link to your favorite part of the song with time markers
Is Spotify free for artists?
Uploading music on Spotify is free to all artists. Spotify doesn’t charge you any fees or commissions.
When does an artist get paid on Spotify?
An artist gets his payment depending upon how frequently their music is being streamed on Spotify.
Chayanika Goswami
