Today Athletes are not limited to their fields only, in fact, they are widely moving towards the business. And it’s no doubt to say, they are billionaires by hand! Athletes are taking a major interest in their business ventures. And this could easily be explained by their number of endorsements and advertisements.
Moreover, they are also paid through social media based on their consistent posts. Well these ventures are known by everyone, right? But have you ever thought people could earn through Twitter? To answer this most simply, YES, many athletes earn through Twitter per post.
We are quite familiar with the fame of celebrities and with the increasing usage of social media, people are following their favourite athletes as well. And whenever these athletes update any post, the reaction to it is instant with great numbers of likes and comments. When our favourite celebrity posts something, it’s true that we couldn’t resist liking or comment on their posts.
And based on their likes and comments, these celebrities earn millions. With that keeping in mind, in this article, we present to you the top five athletes who earn the most from Twitter per post.
By July of 2019, Cristiano Ronaldo became the top earner athletes on Instagram. And, now passing time, he is counted among the top-earning celebrities on Twitter as well. This was recorded by the survey made by Opendorse, an organisation that works for the development of athletes through social media.
Cristiano Ronaldo is a Portuguese star who earns around $868,606 through Twitter per tweet. Cristiano Ronaldo is counted among the top best athletes and with his fame, he has a strong holding in the heart of his fans.
Andre Iniesta
Andre Iniesta
The very prominent and legendary Andre Iniesta who is the former Barcelona player was one of the most special football players in La Liga. Andre Iniesta is known for his tremendous skills and performance on the field. He is known to add a new dimension to Barcelona’s attack.
Andrés Iniesta originally belongs to Spain and has a great fan following. He has 25.1 million followers on Twitter and per tweet, he earns up to$590.825. After his detachment from Barcelona, he became part of the Japanese soccer club, Vissel Kobe.
Neymar Jr.
Neymar Jr.
Neymar Jr. counted among the best players/athletes in the entire world. He is ranked third in the list of top athletes who earns the most through Twitter. With his mind-blowing skills and performances in his matches, he has made every soul his die-heart fan.
And with this fame, Neymar Jr. owns up to 53.7 million followers on Twitter. He earns around $478,138 through Twitter per tweet.
As the footballers are at a peak in earning through Twitter. Now, the turn is for LeBron James, the NBA Superstar. He is known as the only American who is listed among the top-earning athletes on Twitter across the world.
LeBron James has a great fan following on Twitter and earns up to $470, 356 per tweet.
Virat Kohli
Virat Kohli
The great inspiration for the young Indian fans and many aspiring cricketers, Virat Kohli is the only Indian cricketer who is listed among the top valuable athletes who earns the most through Twitter. Virat Kohli has broken numerous records with his breathtaking skills and performance on the field. As the captain of the Indian cricket team, Virat Kohli is the face of every marketplace that considers cricket for advertising.
By the record made by Opendorse, Virat Kohli is ranked fifth most earning athlete on Twitter. With a great fan following on Twitter, Virat Kohli earns around $350,101 through Twitter per tweet.
Conclusion
Athletes are the face of many famous brands and the marketplace. And with their increasing fan following on Instagram and Twitter they are moving towards a completely different dimension of earring and fame digitally.
These celebrities have millions of fans as followers on social media platforms such as Instagram and Twitter. And with this fandom, their posts received numerous clicks instantly. The business of social media is bringing great fame and success to athletes and the number is increasing with each passing day.
FAQ
Do Athletes get paid for tweets?
Yes, Athletes get paid a whopping amount by brands to get the attention of their millions of followers.
Who is the Highest-paid Athlete on Twitter?
Cristiano Ronaldo is the highest-paid athlete who earns around $868,606 through Twitter per tweet.
Do celebrities get paid for tweets?
Yes, Celebrities’ get paid for tweets, Many advertisers pay handsome amount for just one tweet.
Cristiano Ronaldo is one of the greatest players in the history of football. He is considered to be the best player of the game. He is a Portuguese football player who captains the football team and has won 5 Ballon d’Or awards.
Cristiano Ronaldo is one of the most marketable and famous athletes in the world and was ranked to be the highest paid athlete in the year 2016 and in the year 2017 by Forbes and was also regarded as the world’s most famous athletes in the world from 2016 to 2019 by ESPN.
A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.
Coca Cola is a carbonated soft drink company which was founded in the year 1886. The company was originated in the United States and has various types of drinks under the brand. Some of the soft drinks under the brand are Diet Coke, Diet Coke Caffeine free, Coca-Cola zero sugar, Coca Cola mango and so on.
LiveScore
Juventus star Cristiano Ronaldo is the official global brand ambassador of LiveScore which is Global sports media business. The continuous games refreshes supplier has connected with the five-time Ballon d’Or victor Ronaldo in an association that will dispatch in front of the impending 2020 UEFA European Championship this mid year.
Likewise, LiveScore added that the relationship will length at any rate two homegrown football seasons and the following year’s FIFA World Cup in Qatar. LiveScore as of now offers the Italian first class Serie A on its allowed to-air stage, having extended its concurrence with the division in August last year to cover the 2020/21 season, which saw 306 matches being circulated on the company’s real time feature.
Free Fire
Free Fire is a battle Royale game which is developed by 111 Dots Studio and was published by Garena. The game is available on both Android and iOS devices and had become the most downloaded game in the year 2019.
Free Fire had signed a deal with Cristiano Ronaldo in the year 2020 and conveyed that “This is a truly critical association for Free Fire. Cristiano Ronaldo is a good example for large numbers of us, and having the option to work together with him and present him to countless individuals all throughout the planet is really energizing,” said Harold Teo, Free Fire Producer at Garena. “Our association with Cristiano Ronaldo offers much more ways for our networks everywhere on the world to appreciate Free Fire.”
Pestana CR7 Lifestyle Hotels
Pestana is a Portuguese based leisure and tourism group. The group has a hotel chain business called Pestana hotels which has around 91 hotels and around 12,000 rooms. The group belongs to the hotel chain, tourism and hospitality industry.
It was founded in the year 1972 by Jose Pestana and Manuel Pestana and has its headquarters located in Funchal, Portugal. The main activity of the firm is tourism also has other interests in industries and services. The group has hotels in 3 different continents which include Europe, South America and Africa.
In the second half of 2017, Cristiano Ronaldo has invested into the hotel chain group and the hotels that were owned by both Cristiano and the group was therefore called as Pestana CR7 which is a well known name in which Cristiano Ronaldo is known in the football world.
The first two hotel chain under the brand and name was opened in the Times Square of New York and Madrid.
Nike is a multinational brand that involves in footwear, apparel accessories, equipment and services. The companies engage in development, design, worldwide marketing and sales of these accessories. The company was founded in the year 1964 and was formerly known as Blue Ribbon Sports. The company has its headquarters in Oregon, United States.
In the year 2020, Nike was valued as the most valuable brand in the entire world and had a valuation of more than USD 32 billion. The partnership between Cristiano Ronaldo and Nike had begun back in the year 2003 and in the year 2016 he signed a lifetime deal with the brand and became the third athlete to do that.
Herbalife Nutrition
Herbalife Nutrition is a global level multinational company. It is a direct selling company which deals with providing better Nutrition and Health for the people. The company was formed in the year 1980 by Mark Hughes and has its headquarters located in Los Angeles, California.
The company operates in around 94 countries and sells their products through independent distributors and users. Herbalife Nutrition has around 4.5 million independent distributors and members. The company had first partnered with Cristiano Ronaldo in the year 2013 when the company launched a sports drink which it named as Herbalife 24 CR7 Drive.
Since the launch of the sports drink CR7 had been endorsing the brand and renewed the deal later in the year 2018 for 3 years.
Clear
Clear is a global brand of shampoo and is owned by the British Dutch company Uniliver. The brand was launched in the year 1975 as clinic shampoo and later it was rebranded as clear. The product is an anti-dandruff shampoo which has a presence worldwide. Ronaldo had been an ambassador of clear shampoo in the year 2014 and from then on, he has been appearing in various advertisements of the brand which was spread across different media company.
7EGEND
7EGEND is an own brand of Cristiano Ronaldo which was after he bought a majority stake in the biggest digital agency company of Portugal. Ronaldo bought a lion’s offer in ‘Thing Pink,’ an office drove by Luis Parafita, which includes various high-profile projects.
The organization depicts itself as, ‘a multidisciplinary group of masterminds, specialists, planners, engineers, makers, privateers and glad nerds, reshaping advanced encounters and environments.’
As indicated several sources, 7EGEND will fill in as a “continuation” of Thing Pink and will proceed to begin creating its own independent tech items. Thing Pink was already answerable for introducing the whole computerized part of the new CR7 historical center in Funchal situated on Madeira Island and furthermore has a couple of items, for example, cell phone application for McDonald’s, FNAC, Puma, Vodafone, and Firebol Clube do Porto. The new name will ideally, simply supplant the Thing Pink marking with the blend of the word ‘legend’ and the Real Madrid player’s shirt number.
Insparya
Insparya is a hair transplant clinic owned by Cristiano Ronaldo. Ronaldo went to the introduction of the organization, which has a place with the Insparya organization. 50% of it, in any case, is claimed by him. “Alopecia is a major issue in Europe and all throughout the planet and we need to assist individuals with improving their confidence and not be embarrassed to come to us,” he said at the initiation.
“Everybody likes to deal with their picture and I am a reasonable illustration of this, and that is the reason when Paulo (Ramos, CEO of the gathering) enlightened me regarding this undertaking I quickly understood that it was an exceptional thing. “This undertaking will be a triumph, as we need to help the Spaniards and the Spanish economy.”
“This new undertaking is extraordinary and imaginative, with a solid spotlight on exploration and innovation, wherein I plan to contribute and contribute to improve the confidence of numerous people who experience the ill effects of balding,” Ronaldo explained on an Instagram post.
He likewise expressed that when the opportunity arrives, he will not stop for a second to utilize the administrations of his own hair facility: “When I believe it’s essential [to have a transplant], obviously, I’ll do it. One’s picture is a fundamental device for being effective. As far as I might be concerned, it’s basic.” Insparya bunch own 10 facilities in Portugal and have made around 35,000 transfers. Their medicines ordinarily last around six hours and cost between €4,000 (£3,400) to €7,000 (£6,000).
Dazn is a global Over the top platform which focuses completely on sports. DAZN dispatched in Austria, Germany, Switzerland and Japan in August 2016, and in Canada the next year.
It dispatched in the United States and Italy in 2018, and in Spain and Brazil in 2019. In December 2020, it extended to open up in excess of 200 nations and regions. The company was founded in the year 2015 and has its headquarters located in London, England.
The sports streaming platform has signed an agreement with Cristiano Ronaldo in the year 2018 and the OTT platform is commonly known as the Netflix of sports.
Altice
Altice is a multinational company which is a French based telecommunication corporation. The company was founded in the year 2001 and had its headquarters located in Netherland. The products of the company include cable television, direct broadcast satellite, broadband, broadcasting, mass media and telephony services. The company has a worldwide presence.
Altice is the second largest telecom company in France and has a market capitalization of more than USD 15 billion. Ronaldo has been endorsing the brand from the year 2015 and also had renewed the contract in the year 2019.
Tag Heuer
Tag Heuer is a Switzerland based luxury watchmaker company. The company involves in the designing, manufacturing and markets the watches, fashion accessories, eyewear and mobile phones.
The company was founded in the year 1860 and is headquartered in Switzerland. Cristiano Ronaldo had been signed up with the company in the year 2014 as an endorser of the brand.
He was the first brand ambassador from international football and it was a long-term agreement.
CR7 Fitness
CR7 Fitness is the own brand of Cristiano Ronaldo which are various gyms he owns in Portugal and Spain. Cristiano Ronaldo has always been a fitness enthusiast and there are various gyms owned by him under the brand CR7 Fitness. Cristiano Ronaldo also has his personal brands and also endorses them in which some of them include CR7 Footwear, CR7 Denim, CR7 Fragrances and CR7 Underwear.
Conclusion
Cristiano Ronaldo is one of the most influential athletes and has an Instagram follower base of around 300 million. This makes him the most influential personality on the Instagram platform and is the first person to reach 300 million followers.
FAQ
How much is Ronaldo Net Worth 2021?
As of 2021, Cristiano Ronaldo’s net worth is roughly $500 million, making him one of the richest athletes in the world.
What is the age of Cristiano Ronaldo?
Cristiano Ronaldo was born on February 5, 1985 and is 36 years old.
Is Cristiano Ronaldo retired?
Cristiano Ronaldo has stated on his retirement that “He is 36, we are in 2021 and I will remain here only until 2024.
Did Cristiano Ronaldo endorsed Coca-Cola?
Yes, Cristiano Ronaldo has endorsed with Coca-Cola in the past, but the original airing date cannot be accurately traced.
A recent video was viral on most of the social media platforms where the Portuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles and asked for drinking water instead. The action of the Portugal star had cost Coca-Cola a lot of money which led them to lose their market share as well. However, in this article let’s look at what actually happened in the press conference and later on.
The Portuguese Football team captain had removed two bottles of Coca- Cola before the beginning of the press conference of Euro 2020. The action from Cristiano Ronaldo had cost the company around USD 4 billion dollars as the shares of the brand had fell later on after the incident.
The Incident at Euro 2020
Cristiano Ronaldo is a global superstar and has a lot of influence in the worldwide community. Whatever he does on field and off-field would leave a major impact in the minds of people. Cristiano Ronaldo prior to attending a press conference of the Euro 2020 had moved the Coca-Cola bottles that were present in front of him and switched to a water bottle instead.
He even added in Portugal to the viewers of the video to choose water instead of aerated drinks. The video had gone viral on different social media platforms and caught the attention of a lot of people worldwide.
This act was done in a press conference which Ronaldo was supposed to speak regarding his match against Hungary on 14 June 2021 for Euro 2020.
Impact on Coca-Cola
Coca-Cola is a global brand having the majority of the market share in the aerated drinks and such a gesture from a player is not expected to affect the market share or the sales of the company. But this small incident has affected the entire market share of the global brand and the company’s market share had seen a drop of around USD 4 billion.
The share price of Coca-Cola is said to have dropped from USD 56.10 to USD 55.22 right after the gesture of Cristiano Ronaldo which is around 1.6 % dip. This had led to a drop in the market value of the Soft drink company which went down from USD 242 billion to USD 238 billion.
Coca-Cola had put in a statement regarding the gesture conveying that everyone has their own preferences in order to drink according to their choices and mentioned that they are entitled towards it and also added that, Everyone has different taste and needs.
A spokesperson from the Euro 2020 tournament had also conveyed his views and thoughts about the matter that the players are offered water with Coca-Cola and Coca-Cola zero sugar as soon as they arrive for the press conference.
About Cristiano Ronaldo
Cristiano Ronaldo is a global superstar with a huge fan follower base. The 36-year-old football player is well known in the industry for his fitness and his health maintenance. He is one of the best Football players in the history of the game and has an extensive reach on the Social Media Platform Instagram with around 300 million followers. Ronaldo is known for taking a fine care about his body and this makes him compete with players that are 10 years younger than him.
The UEFA Euro 2020 is commonly known as the 2020 UEFA European Championship. It is a football tournament held in 11 cities in 11 UEFA countries which was supposed to happen in the year 2020 but then was rescheduled to 2021. As of now around 12 matched have been played and Cristiano Ronaldo is one of the top scorers in the tournament.
Conclusion
Coca-Cola is one of the main sponsors of Euro 2020 and Cristiano Ronaldo had no problem in putting away the Soft drink bottle aside during the press conference. However, for that match the Portuguese star had scored 3 goals and defeated the Hungary team for a score of 3-0.
FAQ
What is the Revenue of Coca-Cola?
The Revenue of Coca-Cola India was Rs 2,741.54 Crore in 2020.
What is the Market share of Coca-Cola?
Coca-Cola is a leading player in the Indian beverage market with a 60 per cent share in the carbonated soft drinks segment.
What is the Net worth of Ronaldo?
As per Forbes 2020, the net worth of Ronaldo is $ 1 billion.
Noida based startup SportsApp raised $140K in seed round led by noted names like Shubhrendu Khoche, Anirban Basu, Sanjay Ahuja, Ram Ganesan and Kuldeep Puri, among others.
This unique startup which primarily addresses the aspiring sportspersons of India uses a proprietary tech platform to solve the asymmetric access to “Community, Sponsorships, and Career.”
In a statement, SportsApp shared it will be utilizing the funds to further enhance its go-to-market, technology and marketing capabilities. This round of funding should further catalyze the fast growth this startup has witnessed in key KPIs since its launch. Launched in Mar’18, SportsApp has seen growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale up in revenues during the pandemic year of 2020-21 FY.
“Lack of access to the essential resources such as information, sponsorships and professional support for budding athletes early on in their careers is costing India immensely in world sporting events. For an emerging world power like India, we indeed need to become a force to reckon with at the Olympics and other world events. Towards this mission, we need to start with equipping our young sportspersons with better access to resources”, said Shashank Mishra (founder- SportApp), who himself was once a budding cricketer but had to give up on his sporting dreams due to lack of resources. Today he is committed to removing the same barriers for young sportspersons and creating a much-needed disruption in the sports industry.
SportsApp is an aggregator platform combining Community, Content and Commerce together for India’s budding sportspersons. It uses tech to remove the sports industry’s asymmetry and carries the vision to ‘Empower Sports Stars Of Tomorrow’. Through SportsApp, budding sportspersons can access and leverage the entire sporting eco-system including physiotherapists, coaches, sponsors, nutritionists and other resources.
SportsApp Founder and Team
Interestingly, the Government of India has recently brought renewed focus on sports as an integral topic for the youth of the nation. The team sought the insights from Shashank on the future of this Digital Community for Sports Industryand what makes it so relevant in the current times –
“Sporting ecosystem has 4 Ps that make it ripe for a tech-centric disruption— Patronage, Providence, Potential, and the Platform. Presently, there is a huge asymmetry of patronage from brands where 90%+ endorsements and sponsorship go to only top 5-6 stars, usually from the cricket. Indian Govt’s recent decision to bring ‘Sports’ into the curriculum from extra-curricular activities besides other initiatives such as ‘Khelo India’ is already helping build a solid and favorable ground.
The emergence of sports as a sustainable career due to fan-friendly leagues is also playing a decisive part in improving the overall potential of the industry. Above all, there is a lack of relevant content on a dedicated platform making the sportspersons dependent on personal coaching. In short, there is a wide window of opportunity valuing a whopping $900Mn that remains untapped – SportsApp fits perfectly in this segment to fill the gaps, by becoming the perfect aggregator for India’s sports ecosystem.”
‘Content’ is the biggest driver of their business that moves both ‘Community’ and ‘Commerce’ and enable learning. The key USP of the SportsApp lies in its algorithm that rates an individual player and throws up their rating/value. This value is then pitched to brands to sell sponsorship. The market ranking helps athletes realize their potential pretty early at the onset of their career, thus removing the probability of exploitation in the name of endorsements and sponsorship, which is quite rampant, otherwise.
Shashank further adds: “Having tested the algorithm, the business model, the product-market fit, our initial success in getting both users and sponsorships is giving us the confidence to scale further. Some of our user athletes are already playing at India Juniors, or are winners at ‘Khelo India School (KIYG), KIUG, Commonwealth Games, Olympics and Indian National Teams. “
SportsApp has set its eyes on capturing 60% of the market share in the coming 5 Years.
SportsApp
The Community platform also provides regular updates on sports events of your sports, besides sending alerts on sports jobs available within the industry. Several veterans and existing sports personalities and coaches also form an integral part of SportsApp. You may join the community and follow your fellow/senior athletes, coaches, academies, and federations to stay updated with their latest feeds or directly reach out to them via an inbuilt messaging feature on the App for any support required.
To know more about this innovative venture and be part of it, you may visit their portal download the app directly from the Android Playstore or connect with their social media handles on Facebook, Instagram or LinkedIn.
While the business circuit was getting the hang of entrepreneurship, this man was way ahead. A great athlete, a war hero, and a coach—Bill Bowerman a man of the ages. His contributions were pivotal in the sports industry’s progression. Bill Bowerman is a perfect idol for aspiring entrepreneurs who want to get ahead of the race.
Bill Bowerman, the Founder of Nike net worth had been $400 Million, when he passed away on December 24, 1999.
While studying at the University of Oregon, Bowerman played football and through the recommendation of longtime track coach Bill Hayward, he joined the track team. He led Medford to a state title win in the year 1935. Bill was associated with the United States Olympic Track Programme where he trained athletes in high altitude environments. His running program in Eugene was later on recognized as a national model for fitness programs. Apart from being a coach and a war hero, he published a book titled ‘Jogging’; million copies of this book were sold in that era.
The above-mentioned qualities don’t completely define Bowerman as his entrepreneurship skills are equally commendable, if not more. He co-founded a company that athletes like Rafael Nadal, Serena Williams, Tiger Woods, and Anderson Silva wear on their sleeves—Nike, one of the biggest brands in the sports industry. Founded in 1964 through co-operation with his student Phil Knight, it was initially known as Blue Ribbon Sports and provided sports equipment for the brand now called ASICS.
There sits an old iron waffle at Nike’s main headquarters in Beaverton. This waffle signifies the steppingstone of the billion-dollar athletic empire. Bowerman’s willingness to create a better atmosphere for sportsmen along with his student Phil Knight’s dedication was the motive behind Nike. Although Knight was not the best runner, Bowerman chose Knight for testing out their products. Knight was Bowerman’s guinea pig, not in the wrong sense. Light and comfortable equipment is what any sportsperson seeks. In order to create comfortable shoes, Bowerman used rattlesnake’s skin, kangaroo’s skin, and even crab skin to make the shoes lighter. Bowerman even used different types of metals and plastics to create spikes for those shoes.
A 40 year old Nike internal memo penned by its first marketing head Rob Strasser titled “Principles”
Bill Bowerman – The First Nike Shoes
Bowerman unveiled Nike during the 1972 U.S. Olympic Trials. The first shoes were called Nike “Moon Shoe”. The swoosh logo Nike is known for was made by a college student for just 35 dollars. A great entrepreneur is the one who finds inspiration from everywhere. In an era when startups weren’t a craze like they are today, Bowerman thought of one by seeking ideas from nature and people. The waffle iron is a testimony to Bill Bowerman’s eagerness to learn. He asked his wife to come up with an idea for the pattern on the soles. ‘Turning the waffles upside down where the waffle part would come in contact with the track on which the athletes ran’ is what his wife recommended him to work on. He later went to his lab, prepared urethane and poured them into the waffle iron. In excitement, he forgot to spray the nonstick substance and when he was unable to open it, he went on to find new waffle irons.
Nike Cortez, designed for runners at the 1972 Olympic Trials became a top seller and stills hold its place as one of the most iconic Nike shoes to date. Imagination prompted Bowerman to his show unique ideas. After running through his wife’s marriage gifts, he got the idea for “Waffle Trainer” in 1974. This enabled Nike to become a household name. If we talk about ownership, Bowerman wasn’t too involved in claiming rights. Initially having a 50-50 partnership in the brand, he later changed it to 51-49 with his student Knight having the greater share. The main reason behind this was to avoid a potential logjam between the two.
Bill Bowerman – Legacy
Bowerman was an inquisitive entrepreneur. While redesigning the shoes, he worked in a small room with no proper ventilation. The glue and toxic chemicals hindered his health and gradually damaged his nerves. This prevented him to run in the shoes he gifted the world. He gained respect from fellow co-owner of Nike and student, Knight. Knight quoted, “If the coach isn’t happy, Nike isn’t happy.”
Nike which Bill Bowerman co-founded with just $1200 has now net worthof $35 billion (2021). The net worth of Nike was $29.6 billion in 2020. A clear vision and willingness to draw inspiration from everything put Bowerman into the list of one of the best entrepreneurs the world has seen. ‘Just do it’, the tagline of the mega-brand, was inspired by none other than serial killer Gary Gilmore who said “Let’s do it” moments before his execution. Talk about taking notes, utilizing resources and catchphrases, Nike is the best in business.
Nike and Phil Knight Relations
Philip Knight
As of April 2020, Philip Knight directly owns 29,154,487 shares of Class A and 11,385,687 shares of Class B Nike stock, i.e. 9.3% of outstanding Class A shares and 0.9% of outstanding Class B shares. He owns 2.6% of all outstanding shares as of April 2020. Knight co-founded Blue Ribbon Sports, later renamed to Nike, with Bill Bowerman. He and his family are ranked 25th on the Forbes list of billionaires, with a net worth of $39.3 billion
Nike AirForce, Nike Phantom, Nike Zoom Heritage, and Air Jordan are products that everyone—right from ordinary people to celebrities and superstars—adore and endorse. With quality products and equipments, Nike is one of the most sought-after sporting brands. The fact that over 3900 employees undertake the job of teaching children, that too in a professional capacity, demonstrates the company’s vision for the betterment of the society. With continued dominance in lifestyle branding even though decades have passed since its inception, Nike won’t go anywhere soon!
Frequently Asked Questions – FAQs
How and when was Nike created?
Nike was founded on 25 January 1964 by Bill Bowerman and Phil Knight in order to create light and comfortable shoes for sportsmen.
How much is Nike worth in 2021?
Nike’s net worth is $35 billion in 2021.
How much is Phil Knight net worth?
Phil Knight’s net worth is $50 billion (2021).
What was Bill Bowerman, Nike owner’s net worth?
At the time of his death in 1999, the net worth of Bill Bowerman was $400 Million.
What was the first Nike Shoes called?
Bowerman unveiled Nike during the 1972 U.S. Olympic Trials. The first shoes were called Nike “Moon Shoe”.
Cricket is like a Religion in India and is worshiped here. IPL is one of the most most successful franchise cricket league in the world, for which every cricket fan awaits. Even the people who are not a fan of this sport watch IPL because of the entertainment it provides. IPL is enjoyed by many Indians, where the whole family gathers together and relishes it. In 2019 a whopping 462 million viewers watched the 12th edition of the league on Star network channel between March 23 and May 12th.
Many big corporations have been sponsoring IPL for quite some time. After being on the driver seat of cricket sponsorship’s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. This season of the IPL is sponsored by Indian Startups,Dream 11 and Cred.
Timeline of Title Sponsors in IPL
Title Sponsors in IPL
DLF
Real estate developer DLF won the deal with a bid of $50.3 million in 2008. DLF Ltd ended its five-year long association as the title sponsor with cricket tournament Indian Premier League (IPL) in 2012.
After DLF’s term expired in 2012, Pepsi Co got the title rights from 2013-2015 for Rs 79.2 crore per year. Pepsi Co had a five-year deal that was to end in 2017 but was ended in 2015 due to the 2013 spot-fixing scandal.
Vivo
In 2016, mobile company Vivo replaced Pepsi Co as the title sponsor of the Indian Premier League (IPL). Again In 2018 Vivo raised the title sponsorship revenue of the IPL by 454%. Vivo has pulled out as the title sponsor of the Indian Premier League (IPL) for this year’s edition, following backlash on social media. Vivo had paid Rs 2,199 crore for a five-year contract in 2018.
After the recent clashes between India and China alongside the Line of Actual Control (LAC), ‘boycott Chinese products’ slogan became stronger all across the Indian markets. Amid the rising tensions between the two nations, Chinese smartphone maker, Vivo, decided to exit IPL for a year as of now.
BCCI held a bidding process with an expectation of lower bids because of the COVID-19 effect on the markets. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind.
After being on the driver seat of cricket sponsorship‘s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. Indian startups are sponsoring IPL to improve their brand popularity and market share in the country. IPL title sponsorship is the perfect opportunity to expand global presence of your brand.
Many Indian startups involved in the race to bag the title sponsorship of the Indian Premier League (IPL) but Mumbai based fantasy gaming startup Dream 11 bagged the deal leaving Byjus and unacademy behind.
Dream11
Dream11 is the title sponsor of the 2020 IPL and the sponsorship amount is Rs 222 crore. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind. The duration of the sponsorship is until December 31.
Mr Harsh Jain, CEO & Co-Founder, Dream Sports (Dream11) said:
“ The launch of IPL in 2008 gave birth to the idea of Dream11. As avid sports fans, we wanted to offer fantasy cricket to IPL fans to help them further engage with the sport they love and showcase their sports knowledge & skill. Being a proud homegrown Indian brand that is made in India, by Indians and exclusively for Indian sports fans, we would like to thank the BCCI for giving us an opportunity to become the Title Sponsor of IPL.”
Fintech startup CRED bagged the deal to be the official partner of IPL 2020. It has a three-season partnership which will see the association run through till the 2022 season. At the end of every game, Cred will reward the Payer of the Match where the 100th or the highest bill-payer during each match will win ₹100,000 in prize money, awarded in a special video conference ceremony and showcased on a ‘virtual fan box’ at the stadium.
Kunal Shah, Founder and CEO, CRED, said:
“We are extremely pleased to be associated with IPL, without a question among the most high-profile events on the world’s sporting calendar. CRED is aimed at giving millions of people access to the good life through improved credit standing, trusted community, and special experiences.”
Unacademy
Unacademy is a Bengaluru-based ed tech firm that has roped in as the official partner for the Indian Premier League (IPL) for three seasons. The sponsorship for three years will cost Unacademy INR 120-130 crore, reports suggest.
“We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.
Marketing is not just about making money, it’s also about making your presence felt in the market and IPL title sponsorship is the perfect opportunity to expand global presence of the brand. It is is one of the most successful franchises cricket league in the world. More than 70 matches over a period of 50 days are played. International and Indian cricketers turn out to play every day thus producing content that keeps the viewers tuning in the day in and day out is just what brands need. IPL has a sheer range of investment opportunities that makes it relevant to brands across various categories.
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Workouts are for adults, kids need to play. So, Kleinetics applied the rules of entertainment to make every session interesting. They took everyday games and added physical aspects to them, measuring the kids periodically, assigning a simple-to-understand score, to gauge the progress.
Kleinetics was founded in the year 2016 by Dr. Tejal Kanwar, and so far this Mumbai-based start-up has made its presence in 100+ localities. This includes residential complexes, academies/gymkhanas, and schools in the city.
Kleinetics aims to bring a quantifiable change in fitness levels of children. It is designed to offer an engaging fitness and athletics training program for children that combines certain aspects of game-play and cutting-edge global practices of functional fitness.
Kleinetics focus on Fun+Functional sessions, gamification, and quantification, customized for small groups. They also offer therapy for special needs kids that helps them overcome physical limitations, expand the range of joint motion and enhance muscle tone, increase recreational capabilities, and foster independence with the help of highly trained coaches.
Kleinetics is offering a FUN fitness program for children and adults. The regime offered by Kleinetics ascertains 100% coverage of key fitness areas including power, agility, cardio, and endurance and ensures that children perceive it as ‘play’, rather than ‘work’. Besides, the service deploys Fitness Scores, pioneer analytical software, which tracks physical progress over the four-month course of the training program.
The fitness activities combine memory, problem-solving, and attention and focus enhancing programs that enrich and improve children in terms of team building, self-confidence, social esteem, social skills and ability to deal with stress. How they differ from the rest is that the coaches are sports athletes, achievers in their games, who coach at Kleinetics to support themselves as they build their sports careers. This means they bring passion and playfulness along with the structured program in which they get trained by the chief coach and medical experts
Kleinetics – Founders and Team
Dr. Tejal Kanwar, Prashant Sardesai, and Saurabh Kanwar co-founded Kleinetics.
Dr. Tejal Kanwar | Founder, CEO – Kleinetics
Dr. Tejal Kanwar is the Co-Founder and CEO of Kleinetics. She has 18 years of medical and surgical practice as an Obstetrics & Gynaecologist and is a specialist in adolescent and lifestyle-related conditions.
Prashant Sardesai has 20 years of experience in content development. He is a serial entrepreneur and manages business strategy & Operationalisation and quality control of Kleinetics.
Saurabh Kanwar has been for 21 years in brand marketing. He is also the founder of leading digital content marketing firm – Flarepath. He handles product planning & customer experience in the startup.
Romal Sharma – Winner of various fitness competitions.
At Kleinetics, the smooth functioning and premium quality of the services is ensured by a team of certified trainers, who have been through 75 hours of core certification, apprenticeships, skills in sports, fitness coaching and physiotherapy. This includes 25 hours of classroom training and the most essential is the on-ground training.
The motive is to help as many women become financially independent and socially secure. Currently, the full-time staff is all women and there are plenty of female coaches working as consultants with them! Kleinetics believe that we need to get our girls more confident to be able to have more Sanias, Sindhus, Sakshis and Marys, Mithalis and Manikas.
Kleinetics – How it started?
Dr. Tejal Kanwar was always keen to contribute to the development of children. She observed how Indian children were lacking fitness and consequently becoming prone to diseases, and felt the urge to develop something that would bridge the gap. To answer why it leaped into Entrepreneurship, Dr. Tejal Kanwar realized the gap between the need for fitness and the actual physical activities performed by children.
As a practicing surgeon and a gynecologist specializing in adolescent health and PCOS for over 18 years, she wanted to place physical fitness alongside reading, writing and arithmetic and urge children to be physically literate through fun games and learning. This made her shape up the idea of Kleinetics that would bring a quantifiable difference in children’s fitness through its regime of activities.
As the idea struck her, she developed this unique program that positioned fitness alongside education, aiming to raise it to a form of literacy. Initially, the program was piloted as a community project, for children and adults alike. The first kids’ class was launched in Tejal’s complex with the help of fitness experts, which got diversified into premium Mumbai residential complexes in the early days. Success followed soon after and various schools have lapped up the ‘Make in India’ product and there’s no looking back.
The word Kleinetics comes from compounding ‘kinetic’ that is the study of motion. And the German word ‘Kleine’ means little/small. The motive is to evoke an engineered system that is built on doing small things for little people, with big outcomes.
Kleinetics Logo
Kleinetics – Startup Launch
Kleinetics aims at building kids into confident individuals on the playground so that they could hit the ball harder, endure hours of play, accept a loss and get back on their feet, be team players, and learn to manage their time balancing sports and academics.
The methodology they were using was first-of-a-kind, there was no marketing. The program was a big hit and the word spread that the children are enjoying this activity. Moms were their biggest ambassadors.
Kleinetics – Business Model and Revenue Model
Kleinetics applied human-centered-design principles to the go-to-market, and it was evident that they would be able to sell the idea only if the class was in school or near the home since parents preferred not to travel. Kids gained in group dynamics and social gains.
The business model commenced with a slow, steady approach, without any marketing. Moms were the biggest ambassadors. Even if one child liked a demo, the mother would pass the word around helping generate warm leads. Kleinetics is a self-funded start-up, it strives to rely on one of the most direct ways of generating revenue.
The major challenge faced by Dr. Tejal Kanwar, Founder and CEO of Kleinetics was that her husband too was in an early-stage start-up. Most noteworthy, they were stretching resources and risking stability. But all doubts dissipated as everyone – her in-laws– were very supportive and encouraged her to take the plunge.
The early days were a blur, with no office. She worked from home, having equipment in the car. The team became her extended family. Interviews, several coffees, excel sheets, prop training, brainstorming new ideas, small victories, chief coach cooking lunch for the team, dousing daily fires, farewells and lots of problem-solving happened in her home.
Every single morning with her husband, the coffee ritual for 4 years has been to talk about work, where she picks his brains, argues and solves problems. Sometimes the discussions spill over to dinner, and the kids will politely ask them to shut up.
Probably the lowest point came early. They always knew that schools would provide for maximum impact and a larger number of receptive kids. Excitedly she went in for the first appointment as the principal was receptive, saying their academically-oriented kids would benefit.
The frustration started when they were handed over to the PT teacher. The portly gentleman blocked them saying they were no match for him. He yelled at them till they were out of the gate. The very person who should have resonated with their message the most was the most threatened. Subsequently with the blessings of encouraging parents in school PTA’s who evangelized their cause, helped get buy-in from the PT faculty.
Kleinetics – Competitors
A few market competitors with Kleinetics include Crossfit for kids (international) and Cult fit is the inspiration.
Kleinetics – Funding and Investors
Kleinetics is a fully-owned business by Dr. Tejal Kanwar. It is Bootstrapped currently.
Kleinetics – Advisors and Mentors
With the help of Mohit Sahni, an experimental beta project was put into motion in the neighborhood. Dr. Tejal Kanwar, Founder-CEO of Kleintics, used her wisdom in medical networks to help shape the product.
In the meantime, Saurabh Kanwar and Prashant Sardesai brought in a lot of their start-up experience, helping to avoid the pitfalls, set up the brand, content and business models.
Kleinetics – Social Responsibility
Kleinetics is a bootstrapped venture, which believes that the profitably of a business to grow is just not based on acquisitions and merger. But they should also be measured by the social problems that they solve apart from just profitability. They take pride in flourishing with a good team of hardworking women.
5 national-level female athletes are a core team member. The motive is to help as many women to become financially independent and socially secure. This world-class pure ‘Make in India’ product runs on the shoulders of strong women.
Kleinetics – Growth
Kleinetics has done well to grow its branch. It has imparted over 80,000 ‘Kids Hours’ of Training. It has 70 centers. Kleinetics has a renewal rate of more than 95%. Currently, Kleinetics offers its services in 100+ localities which include residential complexes, academies/gymkhanas, and schools in Mumbai.
Monthly 90% full attendance records in their training programs make it evident that the children are finding the course engaging and enjoyable enough. The performance lifts of the attendees have reached up to 88%, as reflected by the analytical software Fitness Scores, which tracks physical progress over four months of training.
Kleinetics – Awards and Recognition
Kleinetics’ training programs have received Media Recognition from top news portals, such as Afternoon Despatch and Courier, Mumbai Mirror, Financial Express, India Today. It has also received various recognition:
Recognized by Outlook Business WOW.
Best new idea Start-up by YourStory.
National Winner in the category of ‘Best physical education and sports education program’ by Indian education awards 2020 10th edition in Bangalore.
Chosen in TIECON 2020 as a unique startup for a pitch session. And the venture catalysts group chose Kleinetics for a unique session in March.
Recognized as a partner with Juniorthon, the largest marathon for kids, having trained 5000 kids in fitness for the event for the last 3 years.
A core team member of experts committed towards physical literacy initiatives in India founded by ELMS Hyderabad.
Written articles for children’s newspaper ‘Robinage’.
Received the Billennium Diva Fund Award.
Kleinetics is constantly recognized for its Community Services – Trained underprivileged girls’ kabaddi team and transformed them into assertive players. Some of them ended up being hired as Assistant Trainers.
The most rewarding moment for this venture came after a demo at a school for students with learning disabilities. The school invited them to experiment for their play therapy and helped them customize the program. They saw tremendous results, and it is still one of the most satisfying centers for them, because of the joy it brings the kids.
Kleinetics – Future Plans
In the next five years, Kleinetics aims to be physically present in all the metropolitan cities, Tier II regions across the country. The company is looking forward to deploying the cutting-edge technology. To sum up, they envision to achieve visibility in terms of Kleinetics Klan Fitness Arcades in every single locality.
It envisions servicing the metropolitan cities as well as the Tier II regions across the country within the next 7 years. The long-term goal for Kleinetics is to bring a quantifiable difference in children’s fitness.
Alan Joseph
