Yuvraj Singh is a well known former Indian international cricketer. Born in Chandigarh, India, the staunch Punjabi player was an all-rounder in the game. He started playing for the nationals in the year 2000 and played in the national team till 2017. He was famous for his six sixes in six balls in 2007.
However, this magnificent cricketer was diagnosed with a cancerous tumour in his left lung. The champ made it through and also his major comeback occurred in the field. But he retired quite soon.
But Yuvraj Singh has an amazing endorsement profile. It is vivid, useful and huge. Enlisted below are the major endorsements of Yuvraj Singh.
Howzat is a fantasy sports platform. The brand have both a website and an app for online gaming. It is a gaming platform, from where one can earn real money. It was launched in India in 2019. Yuvraj Singh was chosen to be in the advertisements, and to be an active part of the brand communication. According to the company, Yuvraj’s immense popularity in the sports field would cement the genuineness and scopes of this online gaming company.
Pepsi
Pepsi came to India in the year 1989, under the PepsiCo company. It has been one of the largest beverage brands in India. In 2007 Yuvraj Singh along with Virendra Sehwag, Rahul Dravid, Sachin Tendulkar and Mahendra Singh Dhoni was a part of the blue billion campaign of Pepsi. Though India lost the world cup after this. However, the commercial was quite popular.
Puma
Yuvraj sing – Brand Endorsement of Puma
Puma is a German company introduced in India in early 2006. Puma is a company that manufactures athletic shoes, apparels. They chose Yuvraj Singh as their brand ambassador in the year 2011. According to Rajiv Mehta the MD of Puma India, Yuvraj Singh for his forthright personality and all-around values makes him very reachable to the youth today. No wonder, Yuvraj Singh was also glad to work with them.
Whirlpool entered India in the 1980s. It was first established to design and manufacture washing machines in India. In 2012, around the IPL season, Whirlpool became the official cooling partner of king’s XI Punjab. The brand promotion was done by the then captain of the team Yuvraj Singh and Kiran Kher in the ideal Punjabi style.
Revital
Ranbaxy’s Revital was launched in India during the year 1989. Revital is an energy capsule, balancing the vitamin and mineral needs of the body. Not much is known about this endorsement since Yuvraj was replaced by Salman Khan soon. However, he was chosen for this as he was a fitness figure for the nation. So he could impact the greater crowd to opt for healthy options like Revital.
WellVersed
Yuvraj Singh endorsed brand – Wellversed
This company was introduced in India in the year 2018. It is a nutrition company. Yuvraj Singh has been the face of this brand from its early days. According to Aanan Khurma the co-founder of this company states that no one else could have been better a representative of the company than Yuvraj Singh since he has gone under the change from being an athlete and sportsman to a cancer survivor. Hence no one could explain the need for the wellness of health and nutrition better than him.
Aakash Institute
Aakash started its journey of shaping the dreams of students from the year 1988 as a humble coaching centre with a mere number of 12 students. Now they’re a giant size Institute with branches all over India preparing students for joint entrance examinations.
In 2020, Yuvraj Singh was roped in order to promote the “Success is waiting” program with the core message of “coming back stronger”. According to Aakash Chaudhary, the director and chief executive officer of the institute, Yuvraj is known for his abundant success and banging to come back.
He is the face of Aakash which will definitely inspire many students not to lose hope and successfully make their path through failure with strength and determination.
This product of Cadbury chocolate was introduced in the year 2016. In 2019, when IPL was around the corner, Yuvraj Singh and Rishabh Pant were roped for a fuse commercial. It was an extremely playful advertisement.
Birla Sun Life Insurance
Birla was built at the end of the year 2000 and it commenced its operations in January 2001. As the name suggests, the company provides a range of insurances useful throughout a man’s life. Yuvraj Singh has been endorsed by the company since 2009.
According to Ajay Kakkar chief marketing officer of BSLI Indians are deeply impacted by cricket and takes inspiration in every scope of life from cricketers. Hence Yuvi is an idol for many as he has seen both great and challenging times in life. He ideally represents the brand philosophy stating “Jab Tak Balla Chalta Hain, Thath Chalte Hain Warna”. (You rule till your bat rules).
Lays
Lay’s a potato chips brand, was introduced in India for the first time in the year 1995. Within the first five years of its ventures, it became one of the leading brands of potato chips in India.
In 2019 Yuvraj Singh was roped in for a social media movement called “Wavez4India”. Dilen Gandhi, Senior director- Marketing food category stated that watching Yuvraj Singh groove to the trend his fan will confidently be a part of this campaign.
However other than these, Yuvraj Singh has been part of other successful ad films but these are the major ones.
FAQs
What is the net worth of Yuvraj Singh?
Yuvraj Singh has a net worth is reported to be around 258 crores ($35 million).
Who is the wife of Yuvraj Singh?
Bollywood Actor Hazel Keech is the wife of Yuvraj Singh.
Who is the father of Yuvraj Singh?
Yograj Singh, Former Indian cricketer is the father of Yuvraj Singh.
What are the top brands endorsed by Yuvraj Singh?
Top brands endorsed by Yuvraj Singh are:
Howzat
Pepsi
Puma
Whirlpool
Revital
WellVersed
Aakash Institute
Cadbury
Birla Sun Life Insurance
Lays
Is Yuvraj Singh the brand ambassador of Puma?
Puma chose Yuvraj Singh as their brand ambassador in the year 2011.
Is Yuvraj Singh the brand ambassador of Aakash Institute?
Yuvraj Singh is the brand ambassador of Aakash Institute.
In a diverse country like India, where over 1.38 billion people are living, sports have always been an important factor in the country. From Football to Volleyball, there is hardly any sport that is not played in the country. Among all those, the most popular sport is Cricket in the country.
Here, Cricket is literally a religion and almost everyone follows that religion earnestly. Several cricket events are hosted in the country but the most popular one is The Indian Premier League (IPL).
If Cricket is a religion in India, then IPL has to be one of the biggest festivals in the country. Almost everyone is a fan of IPL, the less 2 months event is a big source of entertainment for the cricket-loving audience in the country.
IPL is the biggest T20 event all across the world, started in 2008; it has been serving as a source of entertainment for over 14 years. Such is the popularity of IPL that several billion-dollar companies want the sponsorship right of the event. In this article, we will talk about all the IPL sponsors of 2022. So, let’s get started.
Sponsorship is about putting your name and reputation on the line for someone else. It could be as simple as recommending someone for a new role, yet it’s one of the most powerful cultural tools any organization has. -Lynne Doughtie
Tata is an Indian multinational conglomerate; it is considered one of the oldest and largest industrial groups in the country. It was founded in the year 1868 by Jamshedji Tata. There is hardly anyone who is not aware of Tata as it is everywhere, from automobiles to consumer’s products, you name it and they have it.
Tata bagged the title sponsorship rights of IPL this year. The company replaces the Chinese smartphone brand Vivo and has grabbed the spot for two seasons as of now, 2022 and 2023 as their title sponsor. For this season, TATA will pay over INR 300 Crores for the sponsorship rights.
Official Partners of IPL
RuPay
RuPay is the first Indian multinational financial service and payment service system. It was started by the National Payments Corporation of India in 2012. As announced by BCCI, RuPay is an official sponsor of the Indian Premier League of 2022, although the sponsorship is going to be for multiple years. RuPay is going to pay INR 140 Crores for the sponsorship and is one of IPL’s official partners.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. The company was founded in 2008 by Harsh Jain and Bhavit Sheth. Dream11 has become an official partner and has grabbed the sponsorship rights of IPL 2022. It is the first Indian gaming company that has become a Unicorn.
Unacademy
Unacademy is one of India’s largest Ed-Tech companies whose headquarters is situated in Bangalore, India. It is an online platform where one gets to learn from educational videos and lectures. The Ed-tech firm became an official partner of IPL in 2020; this year as well it is sponsoring IPL 2022. As it was a three-year deal, as per reports Unacademy will pay INR 120 to 130 Crores for the sponsorship rights.
Tata Safari
Tata Safari is the SUV that is produced by the subsidiary of TATA Group, automobile manufacturer Tata Motors. TATA Safari becomes an official partner of IPL in 2021, this year is not any different, they are sponsoring IPL.
Cred
CRED is an Indian Fintech company, whose headquarters is situated in Bangalore, India. It was founded in the year 2018 by Kunal Shah. The company is popular for offering rewards to their customers, who uses CRED as a platform to pay their credit card bills. CRED enter into a three-season partnership with IPL in 2020, so this year as well they are sponsoring IPL and is an official partner of the event. As per reports, BCCI roped CRED at INR 120 Crore deal.
Upstox
Upstox is an Indian fintech company that provides interesting investment options to its customers. It was founded in the year 2010 by Raghu Kumar, Ravi Kumar, and Shrinivas Viswanath and the headquarters is situated in Mumbai, India. Upstox joins the list of sponsors of IPL in 2021 and this year as well it is an official partner of the event. The deal is for two seasons and the cost is INR 45 Crore per season.
On-ground sponsor of IPL
Swiggy
One of India’s most popular food delivery apps, Swiggy was founded in the year 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. It has partnered with a wide range of restaurants all over the country and serves its customers with various range of cuisines.
Swiggy is now going to be a part of one of the biggest events in the country, as BCCI has signed the online food delivery platform as one of IPL 2022 sponsors. As per sources, it is a deal for 1 year and Swiggy is paying INR 35 Crores for the sponsorship and has become the on-ground sponsor of IPL.
Official Broadcaster of IPL
Star Sports
Star Sports is an Indian television sports channel that is under Star India, a subsidiary of Walt Disney Company. The channel first launched in the year 1991 and Star Sports is an official partner and is on the list of sponsors of IPL 2022 and is the official broadcaster of the event.
Official Digital Streaming Partner of IPL
Disney+Hotstar
Disney+Hotstar is an online streaming platform and is a subsidiary of Walt Disney. The OTT platform was launched in 2015. The streaming platform is an official sponsoring partner of IPL 2022. It is the Official Digital Streaming Partner of IPL.
Official Umpire Partner of IPL
Paytm
Paytm is an Indian multinational fintech company that provides digital payments system services and other financial services. The company was founded in the year 2010 by Vijay Shekhar Sharma and the headquarters is situated in Noida, India. Paytm became the official umpire partner in 2019 of IPL. It was a 5-year deal and so in 2022, it is still on the list of sponsors of IPL as well. It has signed a deal for INR 326.80 Crore.
Official Strategic Timeout Partner of IPL
Ceat
CEAT is an Indian multinational tyre manufacturing company, it was founded in the year 1958. CEAT is an official sponsor of IPL 2022 and is the Official Strategic Timeout Partner.
Chennai Super Kings Sponsors List
The four-time Champion is one of the most valuable teams of the T20 Cricket League with a brand value of ₹2,500 Crores, there are many brands that have grabbed the chance of sponsoring them.
Principal Partners of CSK
Principal Partners of IPL
TVS Eurogrip
TVS Eurogrip is the tyres for bikes that are developed by the company TVS Shrichakra which is an Indian Motorcycle tyre manufacturing company. TVS Motors was founded in the year 1982. The brand TVS Eurogrip was launched in 2019 by TVS Shrichakra. It is the Principal Partner of Chennai Super Kings in IPL 2022.
India Cements
This company founded in the year 1946 is one of India’s prominent cement manufacturing companies. It has included its name as the Principal Partners of CSK in IPL 2022
Gulf Oil
One of the major global oil companies is Gulf Oil. It was founded in the year 1901. Gulf Oil is one of the Principal Partners of CSK for the IPL 2022.
British Empire
The brand of SNJ Distilleries signed the sponsorship deal with CSK and has become one of the Principal Partners of the team.
SNJ 10000
SNJ 10000 is an alcohol beverage company and it is one of the Principal Partners of the team CSK.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of CSK.
Nippon Paint
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Principal partners of CSK.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Principal Partners of CSK.
Equitas
Equitas works as a microfinance lender, it is a finance bank founded in the year 2016 and its headquarters is situated in Chennai, India. It is a Principal partner of CSK.
Official Partner of CSK
Official Partner of CSK
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of CSK.
Digital Partners of CSK
Digital Partner of CSK
Amazon Pay
Amazon Pay is an Online Payments service of Amazon launched in 2007. It is the digital partner of CSK for the IPL 2022.
Aqilliz
Aqilliz helps marketers to create campaigns properly which helps them in connecting with the consumers, it is a blockchain solutions provider. Aqilliz is the digital partner of CSK.
Pouring Partner of CSK
Pouring Partner of CSK
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Radio Partners of CSK
Radio Partner of CSK
Fever FM
Fever FM is one of the most popular radio stations in India. It is one of the Radio partners of CSK.
Hello FM
Hello FM is a private radio station that operates in Tamil Nadu, it is the Radio Partner of CSK for IPL 2022.
Merchandise Partner of CSK
Merchandise Partners of Chennai Super Kings
ICICI Bank
ICICI is a multinational bank that provides financial services, it is one of the Merchandise Partner of CSK,
Fan Craze
Fan Craze is a platform where one can get NFTS related to Cricket, they are in a partnership with International Cricket Council, they are the Merchandise Partner of CSK.
Christy Textiles
Christy Textiles is a textile company established in 2004, it is mainly popular for manufacturing soft cotton towels, they are the Merchandise Partner of CSK for 2022.
Fan Play
It is a gaming platform where one can get real money while playing games. It is one of the Merchandise Partners of CSK.
Fully Filmy
Fully Filmy is founded in the year 2015, it is a lifestyle brand that makes cool and trendy merchandise and T-Shirts for its customers. It is one of the Merchandise Partners of CSK in IPL 2022.
Atlas Ware
Atlas Ware is an Indian company that focuses on making flasks and water bottles. It has added its name to the Merchandise Partner’s list of CSK.
Levista Instant Coffee
Levista is an Indian brand that produces instant coffee and is sold in the areas of Tamil Nadu. It is also the Merchandise Partner of CSK.
NAC Jewellers
NAC Jewellers is a jewellery store famous for carving South Indian style accessories. It is the Merchandise Partner of CSK.
Nasher Miles
Nasher Miles is a brand that develops trolley bags, it is the Merchandise Partner of CSK for IPL 2022.
The Souled Store
It is an online retail shop that sells various fashion items such as apparel and accessories. It is the Merchandise Partner of CSK.
Mumbai Indians Sponsors List
Considered as the most successful team of IPL with 5 trophies Mumbai Indians with their brand value of ₹2,700 Crores. The team owner of Mumbai Indians is one of India’s biggest companies, Reliance Industries. The sponsors of Mumbai Indians are:
Official Partners of Mumbai Indians
Mumbai Indians Official Partners
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of MI.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Official Partner of MI in IPL 2022.
USHA
USHA is an Indian company famous for manufacturing consumer durables, it is one of the Official Partners of MI.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Partners of MI.
Cadbury Dairy Milk
Cadbury Dairy Milk is a brand of milk chocolate made by the company Cadbury. It is the Official Partner of MI.
Colgate
Colgate is one of the most popular toothpaste brands used in India. It is one of the Official Partners of MI in IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Official Partner of MI in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of MI.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of MI.
Men of Platinum
It is one of the premium brands of wristwear and bracelets for men. It is also one of the Official Partners of MI
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the OfficialPartner of MI.
boAt
boAt is an Indian consumer electronics brand famous for its earwear. It has included its name in the list of Official Partners of MI.
Performax
Performax is an Indian brand known for sportswear, it is the Official Partner of MI.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of MI.
Radio City 91.1 FM
Radio City 91.1 is India’s first private FM. It has become one of the Official Partners of MI.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of MI in the IPL 2022.
Principal Partners of Mumbai Indians
Principal Partners of Mumbai Indians
Slice
Slice is an Indian fintech company based in Bangalore. It is a credit card challenger company and it is the Principal Partner of MI.
DHL
DHL is a logistics company based in Germany. It provides courier, package delivery and express mail service. It is a Principal Partner of Mumbai Indians
Associate Partners of Mumbai Indians
Associate Partners of Mumbai Indians
Marriott Bonvoy
Marriott Bonvoy is a program where when you stay in Marriott hotels, it earns you rewards and points. It is one of the Associate Partners of MI.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of MI.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users, Reliance Jio is the Associate Partner of MI.
Royal Challengers Bangalore Sponsors List
RCB with a brand value of ₹536 Crores is another popular franchise team of IPL. Some of the sponsors of this team are:
Title Sponsor of Royal Challengers Bangalore
Royal Challengers Bangalore Title Sponsor
Muthoot Fincorp
Muthoot Fincorp is a company that provides loans in exchange for gold to those customers who are in urgent need of funds. It is the Title sponsor of RCB.
Principal Partners of Royal Challengers Bangalore
Principal Partners of Royal Challengers Bangalore
DP World
DP World is a Dubai-based multinational logistic company, it has become the Principal Partner of RCB.
Exide
Exide is the country’s biggest battery selling company, it has collaborated with RCB and became one of its Principal Partners.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of RCB.
Associate Partners of Royal Challengers Bangalore
Associate Partners of Royal Challengers Bangalore
PUMA
Puma is the multinational German sportswear brand, it has become of the Associate Partners of RCB.
MPL
MPL is the biggest e-sports and gaming platform in India. MPL has listed itself as the Associate Partner of RCB.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Associate Partner of RCB in IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Associate Partners of RCB.
MAX Life Insurance
MAX Life Insurance company is a life insurance company in India. It is also an Associate Partner of RCB in IPL 2022.
Nippon Paints
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Associate Partners of RCB.
Official Partners of Royal Challengers Bangalore
Official Partners of Royal Challengers Bangalore
Myntra
Myntra is one of the most popular e-commerce websites providing some cool and trendy fashion items. It is one of RCB’s of Official Partner.
Socios.com
Socios.com is one of a kind app that helps you get connected to your favourite team. It is one of the Official Partners of RCB.
JAIN Deemed-to-be University
It is one of Bangalore’s private universities and is the Official Partner of RCB for IPL 2022.
Nestle MILO
It is chocolate flavoured beverage drink that is produced by Nestle. It is the Official Partner of RCB.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of RCB.
Herbalife Nutrition
Herbalife Nutrition is a global organisation that focuses on selling dietary supplements. It is the Official Partner of RCB.
Kotak
Kotak is one of India’s major financial service providing companies. It is also the Official Partner of RCB in IPL 2022.
Sosyo
Sosyo is an Indian soft-drink manufacturing company in India. It has added its name to the list of Official Partners of RCB.
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of RCB.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of RCB.
iB cricket
It is a virtual reality cricket sport. It is also the Official Partner of RCB.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of RCB in the IPL 2022.
SunRisers Hyderabad Sponsors List
Sunrisers Hyderabad also known as SRH won the IPL 2016 and its brand value is ₹442 crore, it is also quite a big franchise and the sponsors of this team are:
Title Sponsors of SunRisers Hyderabad
Title Sponsor of SunRisers Hyderabad
Cars 24
Cars 24 is an online platform where one can sell their cars and also buy preowned vehicles. It is the Title Sponsor of SRH.
Principal Sponsors of Sunrisers Hyderabad
Principal Sponsors of SunRisers Hyderabad
Kent Mineral RO
Kent Mineral RO is a water purifier which is a product of KENT a company of home appliances specialised in Water purifiers. It is one of the Principal Sponsors of SRH.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of SRH.
TCL
TCL is a consumer electronics company. It is one of the Official Sponsors of SRH in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Sponsor of SRH.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of SRH.
Partners of Sunrisers Hyderabad
SunRisers Hyderabad Partners
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of SunRisers Hyderabad.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of SunRisers Hyderabad.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of SunRisers Hyderabad in IPL 2022.
Munch
Munch is a chocolate bar sold in India made by Nestlé. Nestlé is an official crunch partner of SunRisers Hyderabad.
Red FM 93.5
Red FM is one of the most popular radio stations in India. It is the official Radio partner of SunRisers Hyderabad.
McDowell’s
McDowell’s is a whisky brand manufactured by United Spirits Limited (USL). McDowell is the celebration partner of SunRisers Hyderabad.
Electrorush
Electrorush is a brand that sells read to drink energy drinks. It has partnered with SunRisers Hyderabad and is an ORS partner of SRH.
Delhi Capitals Sponsors List
One of the strongest teams of IPL, Delhi Capitals or DC is also considered as the dark horse. With a brand value of ₹370 crores some of the sponsors of the brand are:
Principal Sponsors of Delhi Capitals
Principal Sponsors of Delhi Capitals
APL Apollo Steel Pipes
APL Apollo Steel Pipes is the steel manufacturing company that is the largest producer of steel tubes. It is the Principal Sponsor of DC
Octa FX
Octa FX is a trading platform where one can trade forex, cryptocurrencies. It is one of the Principal Sponsors of DC.
BOLT
BOLT deals with EV infrastructure, it is the Principal Sponsor of DC in IPL 2022.
Associate Sponsors of Delhi Capitals
Associate Sponsors of Delhi Capitals
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of DC.
Royal Stag
Royal Stag is the brand of Indian Whiskey, it is the Associate Sponsors of DC.
Rapi Pay
RapiPay is a payment service through which online money transfer, mobile recharge, online booking can happen. It is one of the Associate Sponsors of DC.
Evolut
Evolut is a wellness centre where it focuses on yoga, exercise and healthy eating to keep one healthy. It is one of the Associate Sponsors of DC.
Cup Noodles
Cup Noodles is a brand of instant noodles. It has become an Associate Sponsor of DC.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Sponsor of DC.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Associate Sponsor of DC.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of DC.
Partners of Delhi Capitals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Partner of DC in the IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list of Partners of DC.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of DC.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become a Partner of DC in the IPL 2022.
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of DC in IPL 2022.
My Fitness
MyFitness is a Peanut Butter Brand that sells different flavoured peanut butter. It is a partner of CSK.
Optimum Nutrition
Optimum Nutrition is one of the popular brands that sell protein powders. It is a partner of CSK.
Bira
Bira is an Indian beer brand founded in 2015. It is also a partner of CSK in IPL 2022.
Kolkata Knight Riders Sponsors List
One of the most popular franchises of IPL KKR has won the trophy two times. With a brand value of ₹543 Crores, the sponsors of the team are:
Principal Sponsors of Kolkata Knight Riders
Principal Sponsors of KKR
Winzo sports
Winzo sports is a fantasy gaming app where you can win real cash. It is the Principal Sponsor of KKR.
Unacademy
UnAcademy is one of India’s largest Ed-Tech companies, it is an online platform where one gets to learn from educational videos and lectures. It has become one of the Principal Sponsors of KKR.
Official Sponsors of Kolkata Knight Riders
Official Sponsors of Kolkata Knight Riders
Lux Cozi
Lux Cozi is an Indian Men’s Innerwear brand. It is one of the Official Sponsors of KKR.
TV9 Bharatvarsh
It is an Indian Hindi language news channel that was launched in 2019. It is the Official Sponsor of KKR.
Joy
Joy is an Indian cosmetic brand especially known for its skin-care products. It is one of the Official Sponsors of KKR.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Official Sponsor of KKR.
One Finance
One Finance is a financial institution, that provides banking services through community banking. It is one of the Official Sponsors of KKR.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of KKR.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Official Sponsor of DC.
Official Partners of Kolata Knight Riders
Official Partners of KKR
McDowell’s No.1 soda
It is an Indian alcoholic beverage brand and also supplies water and soda. It is the Official Partner of KKR.
Nestle Munch
Nestle Munch is a brand of a chocolate bar, the product is made under Nestle. It is the Official Partner of KKR.
LG
LG is a South Korean multinational consumer electronics brand. It is ONE OF the Official Partners of KKR.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Official Partner of KKR in the IPL 2022.
Thumbs UP
It is one of the most popular brands of cola in India. It is one of the Official Partners of KKR in the IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of KKR in IPL 2022.
Mio Amore
Mio Amore is one of the largest bakery shops in India. It offers various cakes and snacks to its, customers. It has become an Official Partner of KKR in Ipl 2022.
Rollick
Rollick is a Kolkata based icecream brand. It is the Official Partner of KKR for the IPL 2022.
Punjab Kings also known as PBKS has a brand value of ₹318 crores. Some of the franchise’s sponsors are:
Title Sponsor of Punjab Kings
Title Sponsor of Punjab Kings
EBIX Cash
EBIX Cash is one of the major platforms where the travel-related financial transaction is possible. It is the Title Sponsor of PBKS.
Principal Sponsors of Punjab Kings
Principal Sponsors of Punjab Kings
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Partner of PBKS in the IPL 2022.
Lotus Herbals
Lotus Herbals is one of the prominent brands of cosmetics in India, known for its skincare products. It is the Principal Sponsor of PBKS.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of PBKS.
Oasis All Seasons
Oasis All Seasons is a premium Whiskey brand. It is a Principal Sponsor of PBKS.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Principal Sponsor of PBKS.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Principal Sponsors of PBKS.
Official Partners of Punjab Kings
Official Partner of Punjab Kings
Bodycare
Bodycare is an Indian apparel brand known for innerwear and underwear. It is the Official Partner of PBKS.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of PBKS in IPL 2022.
Official Kit and Merchandise Partner of Punjab Kings
Official Kit and Merchandise Partner of Kings Punjab
T10 Sports
T10 Sports is a sportswear brand. It is the Official Kit and Merchandise Partner of PBKS in IPL 2022.
Fan Merchandise PArtner of Kings Punjab
Fan Merchandise Partner of Kings Punjab
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It is the MerchandisePartners of PBKS in IPL 2022.
Rajasthan Royals Sponsors List
Rajasthan Royals (RR) brand value stand at ₹249 crores now. The sponsors of the team are:
Title Sponsor of Rajasthan Royals
Title Sponsor of Rajasthan Royals
Happilo
Happiolo is a popular Indian dry fruits brand. It is the Title Sponsor of RR.
Principal Sponsor of Rajasthan Royals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Sponsor of RR in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of RR.
Dollar
Dollar is the brand of innerwear for men and women in India. It is the Principal Sponsor of RR.
Associate Sponsors of Rajasthan Royals
Studds
Studds is a brand of helmets and motorcycle accessories. It is the Associate Sponsors of RR.
One Moto
One Moto is a brand of electric scooters and bikes. It is the Associate Sponsor of RR.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of RR.
Barbados
It is an online fashion brand. It is one of the Official Partners of RR in IPL 2022.
Gujarat Titans Sponsors List
Gujarat Titans are one of the new franchises that have been included in IPL 2022. The sponsors for this team are:
Principal Partner of Gujrat Titans
Principal Partner of Gujarat Titans
Ather Energy
Ather Energy is an Indian electric vehicle company founded in the year 2013. It is the Principal Partner of Gujarat Titans.
Associate Partners of Gujarat Titans
Associate Partners of Gujarat Titans
Capri Global
Capri Global is a global company that provides financial services. It is one of the Associate Partners of Gujarat Titans.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Associate partner of Gujarat Titans in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Partner of Gujarat Titans.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of Gujarat Titans.
Simpolo Ceramics
Simpolo Ceramics is an Indian sanitaryware and Tiles manufacturer. It is the Associate Partner of Gujarat Titans
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Gujarat Titans.
Toothsi
Toothsi is a brand known for oral hygiene and braces treatment. It is an Associate Sponsor of Gujarat Titans.
Meesho
Meesho is an online shop known for selling affordable apparel, cosmetics and other items. It is the Associate Sponsor of Gujarat Titans.
Official Partners of Gujarat Titans
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of Gujarat Titans.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list ofOfficial Partners of Gujarat Titans.
Kotak Cards
Kotak Cards is one of India’s major financial service providing companies that give credit and debit cards. It is also the Official Partner of Gujarat Titans in IPL 2022.
Amul
Amul is an Indian dairy company that provides every kind of dairy product. It is the Official Partner of Gujarat Titans.
Radio Mirchi
Radio Mirchi is one of the most popular FM stations in India. It is one of the Official Partners of Gujarat Titans.
Lucknow Super Giants is the other new franchise that was included in the IPL 2022, the sponsors of this team are:
Title Sponsor of Lucknow Super Giants
Lucknow Super Giants Title Sponsor
My11Circle
My11Circle is a fantasy gaming platform founded in the year 2019. It is the Title Sponsor of Lucknow Super Giants.
Associate Sponsors of Lucknow Super Giants
Lucknow Super Giants Associate Sponsors
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Lucknow Super Giants.
Aorus
Aorus is a brand famous for providing high-quality motherboards. It is the Associate Partner of Lucknow Super Giants.
Gigabyte
Gigabyte is a leading global tech company that provides computer hardware. It is the Associate Partner of Lucknow Super Giants.
Conclusion
This completes the IPL sponsor’s list for 2022. It wouldn’t be wrong to say that IPL itself has become a brand right now. This T20 league is one of the most popular cricket leagues in the world and it has reached the mark of 380 million viewership count. So, it is natural that the world-known brands want to collaborate with IPL.
FAQs
What is IPL?
IPL is the men’s T20 cricket league. It stands for the Indian Premier League.
Red Bull is an energy drink manufactured by the Austrian firm Red Bull GmbH, founded in 1987. It sells its famous energy drink all around the world. It sold 7.5 billion cans of energy drinks in 2019.
To put this into perspective, that’s nearly a can for every person on the planet. Taurine, B-complex vitamins, caffeine, and carbs are all found in this non-alcoholic beverage.
From the start, the drink’s popularity expanded swiftly. Red Bull has the world’s largest market share of any energy drink at 40%. Red Bull owns automobiles, jets, and sports teams, but not production facilities. Let’s look at its business model and how it makes money.
Dietrich Mateschitz, an Austrian entrepreneur, was influenced by the Krating Daeng energy drink, first launched and sold in Thailand by Chaleo Yoovidhya. He took this concept, tweaked the ingredients to appeal to Western palates, and co-founded Red Bull GmbH in Chakkapong, Thailand, with Chaleo in 1987.
Dietrich Mateschitz
Red Bull’s vision is to uphold Red Bull standards while preserving the category’s leadership position by providing exceptional customer service in a highly efficient and productive manner. According to Red Bull, the human body requires more taurine than it generates naturally during physical effort, necessitating the consumption of its beverage.
Business Model of Red Bull
Experience Selling
The corporation may charge outstanding rates for its products because of its associations with extreme sports and the unique Red Bull logo. Customers, primarily young males, are more interested in the overall “experience” connected with the Red Bull lifestyle than in the product or its practical usefulness.
Reverse Innovation
Krating Daeng is a non-carbonated, sweetened energy drink in Thailand in the 1970s. It was first introduced in Thailand as a source of refreshment for Thai labourers in the countryside.
Krating Daeng
Dietrich Mateschitz, an Austrian entrepreneur, found Krating Daeng while working in Thailand. He then launched Red Bull in the Western market with a new formula and branding strategy.
Sponsorship
A company associating its brand with a logo seeks a wide range of economic, public relations, and product placement advantages in a sport’s extremely competitive sponsorship environment. Support is not expected to be humanitarian; instead, it is a commercial partnership that benefits both parties.
By exploiting their link with an athlete, team, competition, or the sport itself, sponsors also strive to generate the public’s trust, acceptance, or harmony with the media perception a sport has established or obtained. In addition to sponsorship, Red Bull owns Flugtag (an acrobatic flight competition), the Red Bull Air Races, and teams in various sports, including F1, NASCAR, soccer, and ice hockey.
Red Bull Sponsorship on Sports
Sustainability
Environmental impact assessments are conducted by companies that produce fast-moving consumer goods and services and are devoted to sustainability. Green strategists and workers in charge of brand definition interact with product and service designers, environmental groups, and government agencies.
Red Bull Sustainability
Brand Culture
The ultimate aim of the advertising industry is to build a unique and long-lasting cultural brand. A fuzzy blend of time, attitude, and emotion is used to recognise and duplicate an ideology. It demands workers to engage brand values to solve problems, make internal decisions, and provide branded services to customers.
Branding of Ingredients
It’s the method of constructing a brand for a specific product or component to represent the ingredient’s exceptional quality and performance. Ingredient branding is the process of elevating an element or ingredient of an item or brand to the significance and giving each one an identity.
Value Creation
Red Bull is a caffeine-containing drink perceived as exciting, athletic, and edgy by its customers. Red Bull made a whopping €5.110 billion in sales in 2014 after selling 5.612 billion cans of energy drinks and dividing the earnings with its Thai licensee. Red Bull sold 7.5 billion cans of energy drinks in 2019. Individual pro-athletes, soccer and Formula One teams, headline events, and a whole media production division are all sponsored by Red Bull.
It’s all about the economics of selling caffeine, the profit margins, Red Bull’s intelligent outsourcing approach, Red Bull’s brilliant value creation plan, utilising brand clout among young people, and actively designing their original content.
Red Bull’s brand name and image, together with other promotion methods, has paid them well to become the giant they are now, as seen by sales and the acquisition of a massive market. The Red Bull Energy Company makes money by selling its signature drink, Red Bull. It is a product that meets the needs of its customers.
They also profit from the extensive promotion and marketing of the Red Bull energy drink, which promotes sales. Consider this: a company that sells approximately 7.5 billion cans annually generates roughly $6 billion in sales. Customers react in this way to their products.
According to a filing with the Austrian company register, Red Bull’s income has increased 10% to $971 million last year as revenue increased 8.6% and dividends from subsidiaries increased. The energy drink behemoth owns six soccer teams, two racing teams, and a tens of thousands-strong athlete clubs.
It is apparent that Red Bull is involved in more than just selling energy beverages, and the Red Bull energy drink company makes money through sales and marketing.
What makes Red Bull Unique?
Red Bull is an energy drink with a “cool” image among youth due to its link with extreme sports. Windsurfing, cliff diving, rock climbing, Formula One, and even its Air Racing series have benefited from the brand’s prominence in extreme sports.
In addition, young people are seen doing things that aren’t generally covered by sports programmes. Because those individuals, the extreme athletes, are not well-known, the typical person can relate to them more than a prominent athlete.
It taps into a vast market—both for nostalgic reasons for the elderly and the market that Red Bull is aiming for: the 18 to the 34-year-old crowd—by talking and acting youthfully.
Important Statistics of Red Bull
Red Bull spent $50 million to make Felix Baumgartner’s space jump a reality — what’s the value of worldwide coverage? 6 billion dollars.
The cost of producing a single can is about USD 0.09. In Western countries, the average wholesale price of a single can is US$1.87. In Western countries, the recommended retail price for a single can is US$3.59.
In 2019, 7.5 billion cans were sold, generating $6 billion in income, a third of which was reinvested in marketing.
With 7.9 billion cans sold in the year 2020, it is the world’s most popular energy drink.
In 2006, the Red Bull New York soccer team was purchased for an estimated US$25 million — what is the current market value? US$290 million.
Competitors of Red Bull
Reb Bull faces competition from different global brands such as PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, Danone, and others. Even with such severe competition, Red Bull emerges as the winner. To elicit a charge out of this bull, one doesn’t need to swirl a red cape out front.
Red Bull’s heavy emphasis on brand image rather than the new product aligns with its consumer-based business model. The cash and labour of Red Bull are invested in building and maintaining the Red Bull brand’s powerful image. The logo of Red Bull is frequently seen on the parachutes of base jumpers and wing-suiters. Red Bull often distributes energy drinks at events it hosts or sponsors.
With Red Bull’s recent decision to support Olympic competitors like Lindsey Vonn, the company’s name has become synonymous with triumph and achievement. Red Bull doesn’t invest any money to get on the back cover of the Illustrated. Instead, it looks and invests its sponsor money to get on the front cover, enhancing its brand growth and worth.
Red Bull has maintained its market leadership due to its strong alignment between sponsoring extreme athletic events and selling an edgy product.
FAQ
What is the business model of Red Bull?
Red Bull makes money by selling its signature energy drink.
What makes Red Bull unique?
Red Bull’s association with extreme sports like Windsurfing, cliff diving, rock climbing, Formula One makes it an exciting brand in consumers eyes.
Who are the competitors of Red Bull?
PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, and Danone are some of the top competitors of Red Bull.
Many entrepreneurs are coming up with new businesses ranging from retailing sports apparel to providing analytics to improve performance. Sports is one of the biggest industries in India. In 2013, it was reported that the Sports Goods market was $2 Billion in India. Hence, it is clear that this market has a lot of potentials. Moreover, Sports startups promote health and passion. Here are a few sports startups in India that are evolving the Sports industry.
Sports in India is growing, with a newer generation of players coming in and that there is an increasing interest in luxury sports. – Vikrant Singh Mathur, RIPC
SportsApp is a leading sports startup in India that was founded by Shashank Mishra and Himanshu Nain in 2018. It is an aggregated platform built to provide ease for one to connect with another. Here they can follow one another, share relevant thoughts, get updates about upcoming events, sports job positions, apply for sponsorships, etc.
All of the team members at SportsApp have played sports at different levels and have experienced the pain that experienced by most of the players currently. So, the main idea behind this sports startup is to bind everyone together so that they can make this nation a good sporting nation by organizing this sector.
Sports365
Sports365 is a Bangalore-based startup founded by Chandra Sekhar Reddy and Aashutosh Chaudhari in 2011. This is one of the first professional sports companies in India that cater to the sports and fitness sector with their one-stop solution for users’ sporting requirements of both individuals and institutions.
They sell a wide range of sports products like sports and fitness equipment, apparel and accessories of leading national and international sports brands. They also provide services for events, infrastructure development, and consulting and merchandising as well to schools and colleges, corporates, clubs and real estate.
Sports365 raised a total funding of $1 million from investors such as Zolon Ventures and Powerhouse Ventures among others. The startup has also backed Yuvraj Singhand Lara Dutta as its sports ambassadors and owns as well as operates online portals like sports365.in, tennishub.in, and badmintonhub.in.
Protege Sports
Protégé Sports is a sports-tech startup founded by Pranesh Krishnamurthy, Rohit Narayan and Rahul Rane in 2014. They aim to bring sports technology to all. Protégé Sports supplies wearable technology for team sports like hockey and football that helps track players’ performance on the field.This helps clubs and coaches to set a benchmark for the players and manage training and trial sessions accordingly.
The startup also provides SAAS i.e. Software as a Service tool such as software licenses to use its academy or club management tools, training modules and communication modules among others. They also offer tournament management services, along with ticketing and merchandising services.
Live Your Sport
Live Your Sport (Azani) is Bengaluru-based online sports goods and fitness equipment store founded in 2012 by Siddharth Suchde. The startup provides an online store for sports and fitness enthusiasts where one can find quality equipment and accessories. It uses thirteen technology products and services including Google Analytics, G Suite and reCAPTCHA among others. They also offer helpful insights into various aspects related to sports and fitness like health, diet, injury, recovery, and more.
The online platform provides a sports and fitness-oriented services centre that strives to make the users’ sports and fitness journey easy, comprehensive access and hassle-free services. It lets the users browse through 20,000 sports and fitness equipment ranging from over 30 sports and various workout modules. They also provide information on workouts, training, diets and more on their blogs.
SportzVillage
Sportz Village Homepage
SportzVillage is a Bangalore-based sports startup founded in 2003 by Jitendra Joshi and Saumil Majmudar. It is one of the oldest Indian sports startups and a leading provider of sports education and management to schools and corporates. The startup offers sports marketing, ticketing, and infrastructure services, SportzConsult and EduSports being two of its subsidies.
The startup has built an ecosystem of relationships across federations, media, brands and sponsors through its subsidies. SportzVillage capitalizes on emerging sports and health & fitness-related markets in India. They have a presence in five cities across India and raised total funding of $10 million.
Also, watch this to get some tips on starting your own sports business.
Rooter
Rooter is a Delhi-based social network for sports enthusiasts that connects people with similar interests in sports, the app was founded by Piyush Kumar in 2016. It allows users to predict scores and events with friends during the live game.
The startup assigns a passion score to each of its users and the passion score is generated by an algorithm that crawls the user’s social media activity and engagement with the app. The users can also connect to other enthusiasts based on passion score and distance. Their app is available on both iOS and Android platforms.
Dream11
Dream11 Homepage
Dream11 is a Mumbai-based online platform founded in 2009 by Bhavit Sheth and Harsh Jain. The startup is an official partner of BCCI’s IPLused for playing real-time fantasy cricket and football leagues.
The startups started with cricket and then launched football fantasy leagues as well in the year 2014. The users can form leagues and invite friends to play and compete for scores.The startup raised total funding of $100 million from investors such as Tencent, Kalaari Capital and Multiples Equity among others.
BookMySports
BookMySport Homepage
BookMySports is a digital sports platform founded by Sanjeev Sinha that is a handy interface between the public and their access to avail sports facilities covering major sports such as cricket, football, tennis, basketball and more. The platform lets users book sports facilities or create their own sports tournaments online within a matter of minutes. They aim at increasing the capacity utilization of sports facilities across cities by connecting sports enthusiasts to them through their online platform.
The startup has a wide range of products tapping the entire value chain spanning across the sports ecosystem. It enables the users to drive benefits from better management of demand and supply, introducing operational efficiencies and transparency in pricing and service delivery for users. They are currently present across six cities in India.
KOOH Sports
KOOH Sports is founded by Prabhu Srinivasan & Susir Kumar in 2010. KOOH Sports is headquartered in Mumbai.It is an international sports startup that provides sports education, training, and technology.
KOOH Sports was founded to develop sporting habits in children in order to promote a healthy lifestyle.It organizes grass root sports programs at schools to generate interest in sports among children. Its sports development centres are dedicated to nurturing and promoting sporting talents.
KOOH Sports is backed by private equity fund Faering Capital, Tata Consultancy Services (TCS), HDFC Ltd and sports promotion service Elevate Sports. Existing investors together hold a 70% stake in the company and the rest is with promoters.
Conclusion
Sports is a very important part of India. It is not only an activity, entertainment or about health, it’s about emotions. Each Indian love to watch at least one sport. Also, during critical matches, it brings families and society together.
So, this was a list of sports startups in India. Hope you enjoyed reading our article and found this informative.
FAQ
Which are some of the top startups of India?
Dream11, SportsApp, Sportz Village and Rooter are some of the top startups of India.
How many sports companies are there in India?
There are approximately 30,000+ sports companies in India
Startups are a hard cookie to bite in. But for these Indian cricket players, it is just another pitch to show their talent. With this kind of dedication, practice, passion, and talent they have achieved the best in both the fields namely sports and business.
Indian cricket team players have been the face of numerous brands over the years. But with the startup culture flourishing and having a positive environment in the country, many cricket stars are showing interest in new ventures and are backing them up by investing both their time and money into business enterprises they believe are promising and relevant.
Here are some Indian cricketers who have invested in new-age startups:
Also referred to as the God of Cricket this batting maestro has been the face of various brands over the years. After a successful cricketing career of 24 years, Sachin retired in 2013 and started his second innings with several ventures. Here is a look at the startups he has invested in.
Musafir
It is a travel company based in Dubai and was founded in 2007. Sachin was both the stakeholder and the brand ambassador of the company. Sachin Tendulkar exited the company in 2018 with ₹25 crores.
Smaaash Entertainment
Sachin Tendulkar at Smaaash Launch
Founded in 2009 it is a sports simulation technology based on various games like cricket, football, racing, and other recreational activities. It also hosts leisure activities that include a lounge, a spa, dining and music for men, women, and children as well as a gaming mall. The company was shut down in 2020 as the pandemic hit.
Sachin and Sanjay Narang
Sachin collaborated with the famous hotelier Sanjay Narang of the Mars group and opened restaurants. They are situated in the Colaba and Mulund areas of Mumbai and one in Bangalore.
Kerala Blasters of Indian Super League
Sachin Tendulkar at Kerala Blaster Team Unveil
Sachin was the co-owner of the Kerala Blasters franchise of the Indian Super League along with other investors. It’s a football team and the Kerala Football Association has full faith in Sachin’s and his entry is said to bring funding and revival of the game itself in the state. In 2018 Sachin sold his entire stake of ISL Kerala Blaster.
Mumbai Franchise of International Tennis Premier League –
Sachin has been known for his passion for Tennis and is a long time fan. He is the co-owner of the newly-formed Indian Tennis Premier League’s Mumbai Franchise.
Smarton India
Sachin Tendulkar at Smarton Phone Launch
In 2016, Sachin invested in the Bengaluru-based Internet of Things (IoT) company Smartron India and came on board as the brand ambassador of the company.
Yuvraj Singh
After successfully combating a cancerous tumour in his left lung and winning the 2011 World Cup, Yuvraj Singh started his foundation, YouWeCan. Established in 2015, it spreads awareness about cancer and the effects of the dangerous disease.
This fabulous batsman of the International Indian Cricket Team has inspired millions with his on-field and off-field batting. In 2011 after winning the World Cup he was diagnosed with cancer but he made an international comeback just in a year with newfound enthusiasm and courage.
YouWeCan Ventures
A part of YouWeCan is the YouWeCan Venture which is an initiative to provide support to budding businessmen. The start was initiated with the help of Nishant Singhal who is both the co-founder and Chief Investment Officer.
In 2017, YouWeCan Ventures backed the online table reservation platform EazyDiner and Yuvraj Singh became the brand ambassador for the app. YouWeCan’s portfolio also includes healthcare marketplace Healthians, Bengaluru-based automotive services marketplace startup Cartisan, Gurugram-based Startup Buddy, an online marketplace for private jets and helicopters JetSetGo and startup incubators and media funds. He also owns a sports-based e-commerce store Sports365.
Virat Kohli is the captain of the Indian cricket team and also the new face of the Indian youth. He is one of the best batsmen in the world right now both on-field and off-field. Virat Kohli has earned accolades on the field and off-field made concrete plans for his retirement. Here is a look at some of Kohli’s Investments.
Wrogn
Virat Kohli started his fashion brand with co-founder Anjana Reddy. It is a youth fashion platform for graphic T-shirts, lightweight denim jackets and collar shirts.
Chisel Gyms
Virat Kohli at Chisel Gym Launch
Known as a fitness freak Virat Kohli has launched Chisel, a chain of fitness gyms and fitness centres. The startup recently introduced technology-enabled workout routines that aimed at addressing the youngsters of information technology workers.
UAE Royals
Virat Kohli at UAE Royals Event
It’s the franchise of the International Tennis Premier League. Virat is the co-owner of the franchise with Neelesh Bhatnagar and Sachin Gadoya. It has availed the 17 times Grand Slam Champion, Roger Federer.
FC Goa
Virat Kohli at FC Goa Launch
It’s the franchise of the Indian Super League and was the first investment made by Virat Kohli at the age of just 25 years. He is the co-owner of this ISL team and holds stakes of 12%.
Zeeva – MuveAcosutics
Virat Kohli – MuveAcoustics
Kohli partnered with Hong Kong-based consumer electronics companyZeeva in order to launch the audio equipment company MuveAcoustics in India.
The former captain of the International Indian cricket team’s both ODI and Test Cricket has ventured into multiple startups and businesses. Here is a look at some of the business ventures of MSD.
Ranchi Rays
It is a Hockey club franchise of the Hockey India League that is co-owned by Dhoni and the Sahara India Pariwar.
Chennaiyin FC
MS Dhoni at Chennaiyin FC Launch
It is a Football club franchise of the Indian Super League that is co-owned by Dhoni, Abhishek Bachchan, and Vita Dani.
Mahi Racing Team India
MS Dhoni at Mahi Racing Team launch
With his interest in bikes, Dhoni has co-partnered this World Super Bike Championship team with Akkineni Nagarjuna.
SportsFit
Dhoni has co-founded his fitness brand in 2012. Sports Fit World Pvt. Ltd is a gym franchise with several stores open and functional in India already.
Cars24
In 2019, M S Dhoni invested in the online used car marketplace Cars24 as a Series D investor.
SEVEN
MS Dhoni at Store Launch of Seven
MS Dhoni has also launched a lifestyle brand SEVEN and owns the shoe section of the brand.
Khatabook
The cricketer has recently invested an undisclosed amount of equity funding in the Bengaluru-headquartered business ledger app, Khatabook.
Anil Kumble
Anil Kumble is a former Indian cricket coach. He was one of the fourth-highest wicket-taker of all time.
Tenvic Sports
Anil Kumble co-founded TENVIC Sports with international table tennis player Vasanth Bharadwaj in 2010. The firm intends at rendering structured coaching to assist kids to stand out in a sport of their choice. It also caters to businesses and sports persons by providing training and mentoring, along with vision and ideas to help brands improve leverage in their marketing. Its clientele includes schools like Pearson and Delhi Public School. Corporate clients include IBM, Weber Shandwick, Accenture, Pepsi, HP, etc.
Kapil Dev was the captain of India’s first World Cup-winning team. He was a fast-medium bowler and a hard-hitting middle-order batsman. He was widely recognized as one of the greatest all-rounders to play the game, he is also regarded as one of the greatest captains of all time.
PeopleEasy.com
As an angel investor, Kapil Dev has invested in online grocery startup PeopleEasy.com.
Samco Ventures
Kapil Dev – Samco Ventures
In 2015, the former Indian cricketer turned into a venture investor after picking up a stake in Mumbai-based Samco Ventures.
WizCounsel
Last year, Delhi-based online market network WizCounsel raised INR 1 Cr in an angel round led by the cricketer among others.
VAOO
Kapil Dev – Vaoo
Kapil Dev has also invested in VAOO, a Mumbai-based cab aggregator which offers free rides to passengers in return for viewing advertisements.
Conclusion
Indian cricketers have invested in numerous startups. Some of them are well-known and recognized in India. These startups are successful and also help the people in need. Startups like YouWeCan is helping cure cancer patients. Such startups should be encouraged as they help in the betterment of society and people in need. Many cricketers are trying their hand in startups and helping society. We can see many more startups invested by Indian cricketers in future.
FAQ’s
Do cricketers invest?
Yes, many Indian cricket legends, like Sachin Tendulkar, MS Dhoni, Virat Kohli have invested in various startups.
What business does Sachin Tendulkar have?
Sachin Tendulkar has invested in startups like Musafir and Smaaash entertainment. The god of cricket also co-owns Kerala Blasters.
With the popularisation of FIFA world cup, Premier League, LaLiga and a plethora of other entertaining events, football has ceased to be a sport alone. Today, football is the most popular sport with footballers enjoying celebrity status. The huge sums of money that they get for their talent, handwork and perseverance is known to everyone. These days, they invest them in various startups, not only because they are profitable but also because of the larger good will it brings.
Here are some of the popular football players who sportingly invested in startups.
Cristiano Ronaldo
Investment in Startup: Mobito, CR7, Thing Pinks, and More
Cristiano Ronaldo investment in Mobitto | Football player investment in startup
The Juventus Forward and the legend of football has taken the initiative to invest in a startup named Mobitto.
Mobitto is a Portuguese app which can be one of the reasons why he invested there. The app helps to make teams that can be used to interact with local businesses. It also gives awards for such interactions. Points are collected by inviting friends and relatives to use the app.
The CEO, Jose Simmons has made it clear that they don’t want to overuse Ronaldo and do not want people to download the app because of him. Well, that is an ethical stand.
David Beckham investment in Guild Esports | Football player investment in Startup
Another legendary footballer in football history has used his excellent vision and calculation when it comes to investing as well. In June 2020, he invested $319,000 in Guild Esports. It is an esports business that is established globally in 2020. Beckham is the 4th largest investor by owning 4.78% of the stakes.
As the name says it aims to build an excellent team of professional athletes. He made the deal right with the same precision as his free kicks. He will be paid 15% of the merchandising revenues over the coming years.
Sir Alex Ferguson
Investment in Startup: Pockit
Sir Alex Ferguson – Football player investment in startup
Apart from being a football player, he is widely known for managing Manchester United from 1986-2013. During this time, the team won over 38 trophies across different tournaments.
In 2015, he invested €1.5 million as an angel investor for a startup named Pockit. It was a London based startup that issued prepaid cards for people who cannot otherwise avail banking services. However, this was not as successful as his football career. The company couldn’t continue as a business beyond a few years. Ferguson helped the firm to complete a $15m series B fundraising campaign in 2020.
Michael Owen – Football player investment in startup
The versatile striker who played for Liverpool, Real Madrid, Manchester United, Newcastle United and Stoke city might have wanted to support sports in innovative ways.
His money was invested in Sportlobster which is a sports social media platform. It is a startup that is exclusively for sports fans which features the details of upcoming events, blogs along with facilities to chat. It was launched in 2013 and amassed 1.4 million users by 2014. It aims at providing a single stop for all sports related news.
Mats Hummels
Investment in Startup: StreetPro
Mats Hummels – Football player investment in startup
Mats Hummels was the member of the German team during the 2014 world cup. He later joined Bundesliga coach Florian Kohfeldt to create a digital football academy. He made an angel investment in an app called StreetPro that trains you to be a professional like Bundesliga pro. The app provides both free basic training and paid pro training. The startup was launched in 2018 and Hummels invested an undisclosed amount of money in 2019.
Gary Lineker
Investment in Startup: Neos, Ingenie
Gary Lineker – Football player investment in startup
A startup named Neos which is an online insurance provider is where this Golden Boot winner decided to invest. The startup was founded in 2016 and aims at providing home security and insurance to various homeowners. Apart from Neos, Gary Lineker also invested in a startup named Ingenie, in which he invested €500000. It is reported that in 2014, it was sold for €3 million. The margin of profit he earned was tremendous.
Chris Smalling
Investment in Startup: This.co
Chris Smalling – Football player investment in startup
Chris Smalling investment in startup has a huge environmental cause as well. This vegan English professional footballer invested in a plant based startup called “This”. The carbon footprint of the animal meat industry is well known.
It is in such a time of worry that “This” is selling alternatives for Bacon and Chicken. After years of scientific experiments they claim to have found the best and the most realistic alternative for meat in the world. If marketed properly, there is no doubt that this startup will rewrite the food habits of the world.
Robert Lewandowski – Footballer investment in Startup
The prolific, record holding forward from Poland, playing for Bayern Munich, Robert Lewandowski has invested in various startups apart from being a shareholder in Protos Venture Capital. Their main area of focus is in Poland and CEE. The other startups that he has invested in are Sporticos and Positionly. The former is a sports website and the latter is a Marketing Software Company.
Jens Lehhman
Investment in Startup: Combionic
Jens Lehhman – Footballer investment in Startup
He holds respect in the field for continuing his studies while being a sports star. The German goalkeeper who has capped 61 goals for his country has an economics degree which he earned while he was a professional footballer.
He invested in a software startup named Combionic which designs applications for various enterprises. It integrates processes and information that goes across multiple applications. It offers various services like analytics, reporting, content management etc. The company continues to thrive in the industry.
Andrés Iniesta
Investment in Startup: FirstVision
Andrés Iniesta – Footballer investment in Startup
The Spanish central midfielder is also among the footballers who have tried their luck with investments. He invested in a very innovative startup named FirstVision which is a Spanish company which is invested in developing a wearable broadcast system.
They help in recording the velocity and biometric data of the athlete that can be broadcasted closely to the fans. It is also for the athlete to have an idea about their performance. It is currently out of business but was definitely an innovative idea.
Conclusion
It is not a recent trend to see footballers investing in startups or even starting their own business. However, one cannot deny the extent to which such investments are helpful for entrepreneurs. As mentioned in the beginning, the goodwill it brings is highly appreciable. It is an action which is beneficial for all and it is very promising to see footballers extending their support for others to come up in the society as well.
FAQs
Who is the highest paid footballer?
Cristiano Ronaldo is the highest paid footballer.
Who is richest footballer in the world?
Cristiano Ronaldo is the richest footballer. He has a net worth of $500 Million.
Who is the richest retired footballer?
David Beckham is one of the richest retired footballer with a net worth of $450 Million.
Which footballers invest in Startups?
Some of the top footballers who invest in startups are:
Cristiano Ronaldo
David Beckham
Sir Alex Ferguson
Michael Owen
Mats Hummels
Gary Lineker
Chris Smalling
Robert Lewandowski
Jens Lehhman
Andrés Iniesta
Which are the startups funded by Cristiano Ronaldo?
Cristiano Ronaldo has made investments in sevral startups. These are:
Who doesn’t love to watch their favourite country in the Olympics but have you ever thought about the expenditure incurred to host the Olympics? For instance, the Olympics is the most awaited international leading sports event that every sportsman will look forward to.
Whereby different countries compete with each other in various competitions such as- Athletics, Baseball, Archery, Gymnastics, shooting, Rackets and many more.
Usually hosting an international event, especially the Olympics, demands a tremendous amount of money to conduct as, every year, different countries make bids million or billion bigger in order to host the Olympics and take charge of the spending that literally covers around tens of millions. So, Let’s understand the economic impact of the Olympics.
Why is there a Concern about Investing Money in Hosting Olympic Games?
Regarding hosting the Olympics, the priority task for the hosting country is to fulfil the demands & requirements of the International Olympic Committee (IOC) such as infrastructure updates, Olympics village, operational cost, transportation, maintenance, accommodation and so on.
Apart from the benefits of the augment in tourism (travel to watch the games) and infrastructure update in the countries or cities, the hosting country has to defray the expenditure of renovation which are accountable to incur beyond the expected budget of the hosting country.
As is the case, it is reported that many countries encountered an economic downfall and bankruptcy after hosting the Olympics. Instead of uplifting the economy in terms of unemployment, poverty, and many other opportunities, those countries misspent millions of million in hosting the Olympics which seems irrelevant according to the national spending.
Since the Olympics 1960, No countries or cities haven’t witnessed profit from hosting, though London and Seoul found profitability as they took advantage of existing structures in updating infrastructure and corporate sponsorship in funding other expenses. While the other hosted countries fall into a massive debt that can take decades to pay off.
Many hosted countries failed to maintain their finances which made them insouciance about investment in the Olympics again and not ready to face tremendous financial instability after hosting the Olympics.
Here, one such country is taken into consideration, the Rio de Janeiro, When the state won the bid back in 2009, for hosting the Olympics 2016, didn’t see the preordained financial catastrophe after the Rio de Janeiro Olympics 2016. Although for the very first, the country received a global audience of more than 6.6 million in the Olympics, it failed to meet crucial financial arrangements for the games.
In order to appeal to the audiences as well the IOC, the country did things beyond imagination, where the act of demolition and displacement of the country’s heritage sites occurred, fomented human rights in the nation.
The former governor Francisco Dornelles at the time proclaimed ‘state of calamity in the country, where the state’s government is bankrupt and failed to meet further requirements in the upcoming game of Olympics 2016.
Another example of financial disaster after hosting the Olympics was Montreal’s 1976 Summer Games where they were liable to pay around $1.5 billion, which took three decades to repay.
The Economic Impact of the Olympic Games
Instilling in hosting the Olympic tournaments is beneficial and productive is a counterfeit presumption. The government’s agenda on constructing modern arenas is the perception that it will generate fresh careers and the arenas will succeed to be beneficial in the future but it never takes place.
For hosting the 2002 World Cup, South Korea subsidized a hefty number in constructing 10 new arenas with a capacity of holding 40,000 to 60,000 people. But the aftermath was disappointing, to date they operated simply five of the stadiums and the typical crowd stature for soccer games is roughly 3,000.
South Korea 2002 World Cup Stadium
Likely, Nigeria built a stadium for the 2003 African Games with a capacity of holding 60,000 people, but the arena hadn’t been utilized due to the high keeping and conspiracy rate in the area.
Likewise, there were several further countries like Chicago and Rio de Janeiro that hosted the tournament in the notion that it would boost tourism and also enhance the infrastructure. Nonetheless, some of the countries didn’t achieve the outcome they foresaw but few managed to succeed.
Sydney developed over 100,000 new job vacancies, Atlanta Olympic Organizing Committee created 77,000 new jobs, South Korea profited an $8.9 billion.
Organizing the Olympic Games costs high budgets and the allowance for the Olympic Games can be halved into two sorts:
OCOG (Organising Committee For the Olympic Games) Budget:
The IOC contributes a large amount of money. They subscribe from the dividend they receive from the top Olympic Partner programme and from the capital they obtain from the firm they trade the broadcast ownership for the Olympic Games.
A hefty sum of capital is mandated to coordinate an Olympic Games and IOC subsidies fill in a considerable portion of it. In the Rio 2016 Olympic Games, the capital required to organize the event was 1.5 billion USD.
The country that owns the Olympic rights should also provide the ticketing of the event. The money for host broadcast operations is also contributed by the IOC. The federal partnership programme is also the basis of income for the provincial organisers. Around 880 million USD will be invested for the 2022 Olympic Winter Games.
NON-OCOG (Organising Committee For the Olympic Games) Budget:
The regional councils hold control of this budget and it has several divisions in it.
Systems budget: The operative services for general administrations like transport, customs, immigration, safety and medical assistance for athletics succeed under this budget.
Capital Investment budget: The private or civil administrations undertake the financing of particular ventures. The edifice of tournament outlets succeeds under this allowance.
Conclusion
Hosting the Olympics is not a susceptible task and it arrives with a hefty price of ventures. Many countries imply no attention in hosting the occasion reckoning about the obstacles in undertakings and insurance.
Usually, the nations who have investors and are inclined in boosting the technology of the nation put up with this as a recourse.
With a substantial portion of capital, the nation hosting the Olympics obtains undisputed recognition. Around 880 million USD will be subsidized for the 2022 Olympic Winter Games.
FAQ
What was the cost of Tokyo Olympics?
The cost of the Tokyo Olympics was $15.4 billion.
Do Olympians get paid?
Yes, In the Tokyo Olympics the athletes were rewarded $20,000 for gold, $15,000 for silver and $10,000 for bronze.
Which was the most expensive Olympic ever held?
Sochi Winter Olympics was the most expensive Olympics which a total cost was $51 billion.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SportsApp.
Are you also a sports lover? If so, you might have also felt the need to have a platform that could do it all for the player within you. To bridge this gap in the Indian Sports sector, Shashank Mishra founded SportsApp in the year 2018.
SportsApp is an aggregated platform that allows athletes, coaches, sports academies and sponsors to get connected on a single platform. Everyone on the SportsApp team played sports at different levels and felt the pain that most players had right now. So, the main idea is to bind everyone together so that they can make this nation a good sporting nation by organizing this sector.
Launched in March 2018, SportsApp has seen the growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale-up in revenues during the pandemic year of 2020-21 FY. Know all about the Startup Storyof SportsApp in the post ahead.
Get Sponsorship, Jobs and Sports related news on SportsApp
SportsApp is a platform for connecting sports professionals as well as sports academies and sponsors. The idea behind SportsApp is to create a portal in which all the stakeholders in the sports industry can connect. SportsApp is curbing the information gap, visibility gap and funding gap for sports stakeholders in India.
The SportsApp team believes that there are three things that are coming in a way to make this nation a better sporting nation:
Information gap: Not having enough information on different events like trials, training camps, inadequate information about their favourite sports, lack of information of good coaches nearby the required areas and also of corporate sponsors who are looking to fund athletes.
Visibility: Player visibility is the main issue in India. Even after winning big events, most players are not known to many. Sports academies in India do not have visibility initiatives to connect with players, their parents, coaches, etc.
Funding:Financial constraints for players are a big hurdle in their way to pursue a career in sports. There is no portal where these players can connect with corporate sponsors for funding.
SportsApp connects all the stakeholders of the sports industry in India. Here they can follow one another, share relevant thoughts, get updates about upcoming events, sports job positions, apply for sponsorships, etc.
SportsApp – Industry Details
The sports culture is coming to India. We are a nation of 1391 million people. Out of which 30-50 million are actively engaged in sports and want to make a career in sports. This is the ideal time for sports technology and fitness startups to enter the market as the government is coming forward with its initiatives to increase awareness among sports youth.
SportsApp – Founder and Team
Shashank Mishra is the founder of SportsApp.
SportsApp Founder – Shashank Mishra
Shashank met Himanshu at Delhi Technological University and explained to him the full concept. In no time, Himanshu joined Shashank’s initiative. The SportsApp team comprises of:
Shashank Mishra (Founder & CEO) (BTech & MBA)
Himanshu Nain (Head of Technology) (BTech)
Prashant Chandra (Head of Marketing and Sales) (BTech & MBA)
Mohit Prakash Yadav (Head of Operations) (B.Sc & MBA)
Deepak Kadian (Head of Design) (BTech)
SportsApp Team – Himanshu Nain, Mohit Yadav and Deepak Kadian (Top L to R), Shashank Mishra and Prashant Chandra (Bottom L to R).
How SportsApp Started?
The idea of SportsApp struck Shashank when he was in his final year of BTech. Turns out he was attending a sports academy that reminded him of going to another city to get some information about the great academies of his time. Until now, there is no portal where one can get sufficient information easily and register for it. After BTech, Shashank joined B-School where he participated in a startup event powered by Google and backed a runner-up position. So, this fueled him up to bring this idea on road, as sports has always been his passion.
Sumeet Kapur (Co-Founder & Former CFO of Nearbuy) was the first one who believed in this idea and Sumeet has been Shashank’s mentor so far. Also, after this event, Sumeet happened to be the first investor in Shashank’s startup. Post this, Shashank started doing market research by visiting different sports academies, meeting different coaches, visiting Delhi University to meet national-level players.
Everyone liked the concept and said they need a product like this. So he started designing the prototype. He then started looking for a tech co-founder at Delhi Technological University where he met Himanshu (Co-Founder SportsApp) who helped him in building this product with his efficient technical skills. Following the launch of SportsApp, Shashank was selected as an incubator at the Center for Innovation and Incubation (IIF) of the University of Technology in Delhi and was initiated by the Delhi government.
SportsApp – Logo and Tagline
SportsApp Logo
The tagline “Empowering the sports star of tomorrow” says that the SportsApp gives the power to future athletes to do better in the sports ecosystem.
SportsApp – Startup Launch
After developing the application, Shashank launched SportsApp in an event called “Aahvaan”, a sports event in Delhi Technological University. And it is also the largest sports festival in North India. SportsApp had more than 200 registration on the launch day.
SportsApp is a networking portal so they focused on serving the first 500 people well in the network. The idea behind this was to trigger the contagious effect. They have partnered with many sports academies, Coaches in Delhi- NCR region and have got them on board.
SportsApp – USP
SportsApp has created a unique financial logic that provides players with their market value and they connect players with corporate sponsors after verifying them on the app. This way corporates also get to see the profile of the player which is fully verified and with proper analytics.
SportsApp – Business Model and Revenue Model
The SportsApp business model looks something like this:
Talent Solution: In this, the application connects players with corporate sponsors using their unique valuation logic. SportsApp charges a commission on the athlete’s side for this service.
Market Solution: SportsApp also generates revenue from making bookings for academies, events, etc. and by promoting sports academies on SportsApp to get more leads for the academies. Corporates can also promote their sports products on SportsApp.
Subscription: Users in the future can subscribe to the app to use more features.
One of the major challenges faced by SportsApp is that this sector is totally unorganized so it’s very hard to change people’s mindset and make them understand that this can help them in a better way rather than the traditional approach that they are following. The main problem is that they are very much comfortable with the traditional way of doing things.
SportsApp – Funding and Investors
SportsApp has raised a total of $174K in funding over 3 rounds. Their latest funding was raised on Aug 20, 2020, from a Seed round.
Date
Stage
Amount
Aug 2020
Seed Round
$140K
Jul 2019
Angel Round
$30K
Sept 2018
Angel Round
$4K
SportsApp had backed angel round funding from Sumeet Kapur (Co-Founder & Ex-CFO of Nearbuy). This helped the startup to develop the product and to launch it in the market in a better way. Also, the angel round funding helped them in getting market validation initially. SportsApp has also raised seed round funding from Shubhrendu Khoche (Ex-VP Mastercard) who is a Singapore-based angel investor.
Noida-based startup SportsApp raised $140K in a seed round led by noted names like Shubhrendu Khoche, Anirban Basu, Sanjay Ahuja, Ram Ganesan and Kuldeep Puri, among others.
This unique startup which primarilyaddresses the aspiring sportspersons of India uses a proprietary tech platform to solve the asymmetric access to “Community, Sponsorships, and Career.”
SportsApp has seen the growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale-up in revenues during the pandemic year of 2020-21 FY.
Revenue INR 18 lakhs for 2019.
Clients- Cosco, NFSportech, SteelBird, Wellcure, Alcis Sports to only name a few.
SportsApp – Competitors
Though the sector is unorganized still there are quite a few players in the market who roundabout operate in the same target market. There are startups like RunAdam, SportsBrick to name a few. They all might have different unique selling propositions but they cater to the same audience as SportsApp.
SportsApp – Future Plans
SportsApp has set its eyes on capturing 60% of the market share in the coming 5 Years. The company aims to have all kinds of sports sponsorship, ground bookings, event registrations to be done on SportsApp. They are on their way to breaking all the traditional ways which are being used until now and are moving towards making India a better sporting nation.
SportsApp – FAQs
What is SportsApp?
SportsApp is an app that allows athletes, coaches, sports academies and sponsors to connect on a single platform.
Who is the founder of SportsApp?
The SportsApp founders are Shashank Mishra and Himanshu Nain.
Is SportsApp an Indian company?
Yes, SportsApp is an Indian company headquartered in New Delhi.
What facilities I can avail of in SportsApp?
You can connect with Coaches, Fellow Athletes, Physios, Nutritionists and other Industry Professionals via instant messaging.
You can put up your sports-related queries which are then answered by Senior Coaches, Veteran Athletes and Similar Professionals, from the industry.
You can receive updates for job openings within the sports industry.
You can get regular updates on sports events happening near you.
You can also apply for sponsorship.
How does SportsApp make money?
Generally, free apps use these strategies to make money – Advertising, Subscriptions, Selling Merchandise, In-App Purchases, Sponsorship, Referral Marketing, Collecting and Selling Data, Freemium Upsell, Physical Purchases, Transaction Fees, and Crowdfunding.
Whenever we see a football rolling around, there’s one personality we think of, Cristiano Ronaldo. He’s the captain of the Portugal football team and a deadly weapon of the Manchester United club at present. With a status of 674 goals on the ground, Ronaldo carries incomparable stardom.
Besides this, scoring goals is not the only source of his revenue. Apart from being paid a whopping 11.9 crores for each promotional post on Instagram and $64 million per year for serving as Juventus’s winger, he has established various ventures outside the stadiums.
Being an excellent athlete, Ronaldo has a very cunning business mind. From sweeping the streets to driving buggies, he has come a long way. All this is because of his hard work and multiple business ventures. No doubt he is the holder of such a massive amount of net worth. Funding, advertisements, sponsorships, all after the times he marvelously landed the ball at the back of the net, have earned him his stance in the hall of fame.
Now there’s a side of his life, about which very few know of. Yes, as mentioned earlier, his throne is outside the field, in the market. But does this Portugal player has the ability to play his moves in the business competition? No doubt, he has. So let’s have a look at the wonders that Ronaldo’s business mind has performed.
So, let’s have a look at the startups funded by Cristiano Ronaldo.
On the top of the list, we have a Portugal-based startup that involves the marketing of mobiles. The company came into being in 2011. The CEO Josh Simoes and Diogo Teles presented the idea of gifting a reward of something to the people every time they came into action with the brands. Or, in simple words, people would be getting tips for shopping online.
To serve the purpose, the app was to be launched in the initial months of 2013. But before that, Cristiano Ronaldo took to his Facebook handle to share this news. Immediately after which the beta version of this app came into being.
Although the amount he funded was behind the curtains, he expressed his joy while sharing this news. His post revealed his happiness towards this encouraging initiative as the mobile world is a fast arena of happenings. He also expressed his full support saying that a fast-approaching change is possible with mobile.
Herbalife Nutrition
Mark Hughes, the founder of this company, made it a reality in 1980. Herbalife Nutrition operates based on providing people with proper health and nutrition supplements. For such a company, to shake hands with a personality like Cristiano would be no less than a gold medal.
Thus, in 2013 the company shook hands with Ronaldo. It resulted in the launch of a sports drink inspired by Ronaldo. It was tagged as Herbalife 24 CR7 drive. With such an aggressive name, and Ronaldo’s name attached to it, the company was happy. Following this, Ronaldo had been funding the company. Later in 2018, the deal was renewed for an extension of 3 years.
Ronaldo funded one of the most prominent digital agencies all over Portugal. This Luis Parafita leads link. The Portuguese captain had envisioned a new tech brand along with a tech vehicle titled “7EGEND.” In the initial stages, Thing Pink was understood as a team of advanced engineers, producers, and technical minds who ruled the digital arena.
Now that Ronaldo has a superior hold of them, all are focused on turning Ronaldo’s vision into a reality of creating a tech-inspired world that would go hand in hand with the sports world too.
Cristiano Ronaldo had shaken hands with this company in 2014. Overall entitled as a watchmaker company, designing and manufacturing the fashion accessories is also a part of their routine. TAG Heuer was established in 1860 with its headquarters in Switzerland. Ronaldo being the first international ambassador for this company, had signed a long-term deal.
Insparya
Apart from partnerships, Ronaldo now has a venture of his own. The Sparta hair transplant clinic. With the significant highlights on hair problems, he expressed his concern in tackling them.
People should be accessible while putting forward their problems rated to hair and likewise should be treated well. With this note, he initiated the project. He has 50% of this project to his name. Insparya branches into ten centers in the whole of Portugal.
Clear
In 2014 itself, the five-time ballon o dr champion funded a hair care product. Clear shampoo is a part of Unilever. With Cristiano’s face in every advertisement and promotion, the shampoo has its value all around the globe. The company came into being in 1975 with the tag of clinic shampoo. When later, it was again given the title of Clear.
CR7 Fitness
CR7 Fitness is another sector of Ronaldo’s venture, which includes all the gyms he owns around Portugal. Being one of the fittest athletes, he never underestimates fitness. Thus, the gyms which he owns reflect his affection towards being healthy. Apart from these, he also funds branches of CR7, which include CR7 denim, perfumes, footwear, and the list goes on. The CR7 brand was launched in 2013. Afterward, in 2015, Ronaldo came up into the market with his brand-produced footwear.
Pestana CR7 Lifestyle Hotels
It’s a portugal tourism group which has its series of hotels. It is owning a total of 91 hotels all around the globe. In 1972 it took birth behind which were the names Josh Pestana and Manuel Pestana. Their chain of hotels extends from Europe to South America also to Africa.
In 2017 Cristiano came in to fund their chains of hotels. He supported the chains with a net worth of €60 million, which made Cristiano the owner of these hotels. Later the name was tossed as Pestana CR7 lifestyle hotel. With this name tag, the first pillars of hotels were placed in Madrid and New York.
Besides the sports world, which involves heavy workouts and a perfect physique, Ronaldo has proved the worth of a sound mind. Although other athletes follow the same path, when Ronaldo’s fame and reach are put together to his business mind, it is a tough plate to level up.
With multiple backups at hand, this world-class Portuguese player has performed wonders on the ground that earn him $64 million a year. With the foundation he has laid, his generations would also enjoy the fruits of this.
His brands and his fundings, at a global level, serve him with extra fame and reach to already what he has gained from scoring goals. And now, with his budgets, along with himself, the company’s are benefitted to an unimaginable extent. Along with that, Ronaldo contributes to advertisements as well. Thus, Cristiano Ronaldo defines what a complete played is.
FAQs
What products has Cristiano Ronaldo endorsed?
Cristiano Ronaldo Endorsements list:
Coca-Cola
Herbalife Nutrition
Clear
Insparya
7EGEND
LiveScore
Free Fire
Pestana CR7 Lifestyle Hotels
Nike
Dazn
Altice
Tag Heuer
CR7 Fitness
What is the net worth of Cristiano Ronaldo?
Cristiano Ronaldo has net worth of $120 million. He has been ranked as the world’s third highest-paid athletes by Forbes in 2021.
With sales being announced every now and then, Puma has been growing in popularity as well as reliability. Not just the quality quotient, but also the brand value has made Puma one of the most renowned sports athleisure brands in the world.
The online, as well as the offline market, has been flourishing for more than seven decades now. Originally, the license was obtained for producing textiles and footwear only. The brand grew through leaps and bounds to include apparel, accessories, and sports equipment in the catalog.
The incorporation of Puma was heavily disputed. The actual company, that is, Dassler Brothers Shoe Factory split in 1948 into Puma and Adidas. Both the brothers took hold of one brand each.
As a listed company, Puma came to be known in the year 1986 under Frankfurt Stock Exchange. In 2017, the employment count exceeded 13,000 (spread across 120 countries).
In 2019, Puma’s revenue touched the milestone of 5.5 billion Euros. It is shared between Artemis and Kering for 29 and 16 percent respectively. The current CEO of Puma is Bjorn Gulden. He is a Norwegian experiences man, who was appointed eight years ago, in 2013. There is a well-knit advisory board as well, to ensure the best performance.
It came into existence way back in 1967. Though a lot of brands believe in using updated logos, Puma has stuck to the same for decades at a stretch.
The name designated for the same is “Jumping Puma Cat” (implies agility, strength, endurance, and peace). It might be surprising that to know that there is a 20-year gap between the company’s birth and the logo’s incorporation.
The Puma Yacht
Puma Yacht in Ocean Race
Yes, you heard it right. Puma is known for indulging in unique activities. In order to maintain the legacy, the brand came up with a sailing yacht for itself. It is not just for endorsements, neither is it a marketing gimmick. The yacht represents Puma in yacht races around the globe, furthering the competitive spirit in every possible way.
The association of Puma with sports stars has also been incredible. Did you know that the legendary soccer player Pele wore Puma while participating in most of the victorious world cups? This lesser-known fact about this extraordinary brand is true to its core. The tally of world cups won by the tournament’s (second one) best player is capped at a whopping three World Cup championships.
Firsts: Technology Used by Puma
Puma Vulcanization Technique
The advanced vulcanization production technique is considered to be the brainchild of Puma as this brand was the first in the world to apply the same to the shoe-making industry. The process is simple – the shoe sole is bonded with the shoe shaft for better grip. It is also worth mentioning that Puma sponsored 1 FC Herzogenaurach football team as its sponsoring debut in 1948 itself.
Puma’s Ferrari Contract
Puma F1 Ferrari Contract
Now, what association does Puma have with Ferrari? It has something to do with sponsorship, like other leads controlled by Puma. The renowned Formula One team Scuderia Ferrari has Puma as its official supplier. Not only this, the contract signed between them will last for years, leading to a deeper friendship. The related endorsements are countless.
Which companies are the strong competitors of Puma?
Adidas is known to be one of the strongest rivals. Other sports athleisure brands like Nike also provide tough competition. Though the brands have their own unique consumer family, numerous comparisons are published from time to time. Puma is best known for its sports products and branded accessories, including clothes and sports gear.
What is the etymology of the Puma brand?
Puma was initially known as Ruda since the owner was Rudolf Dassler. This was the case when Adidas was not known as a separate entity. It is interesting to know that Adidas has also been derived from the owner’s (brother) name Adolf Dassler.
Is Puma’s customer care support reliable?
Yes. Puma has stood by its consumers during the pandemic as well. The supply chain was also modified to help out all the new and old customers. The online market, as well as multi-level marketing supply chains, served the purpose well.
Where are Puma headquarters situated?
The headquarters of Puma is situated in Southern Germany. Since the incorporation took place there, Puma has had deep associations with the German city and it is also considered the “home town”.
Abhidutt sharma
