Tag: Sports sponsorships

  • How Cricketers Earn Money

    A sport as old as human history, perhaps, but has a recorded history since the late 16th century. Cricket originated in South East England, and by the 18th century, it was an established sport in the country. The 19th and 20th centuries saw the sport develop globally, with international matches being played. Cricket is the world’s second most popular spectator sport after football.

    The 20th-century growth of international cricket began when the Imperial Cricket Conference was founded in 1909 with England, Australia, and South Africa as its founding members. In 1989, the ICC renamed itself the International Cricket Council. Over the years, many more countries joined, with Afghanistan and Ireland becoming the latest members in 2018, bringing the total number of full members to 12.

    Over the years, the game has changed and evolved from the Test Matches of the earliest days to One Day Matches, Twenty20 Matches, etc. Cricket has assumed various formats which have continued to be a major competitive sport in most of the former British Empire countries, especially the Indian Subcontinent.

    The formation of the Twenty20 leagues in India—the unofficial Indian Cricket League and the official Indian Premiere League—has raised much speculation about the sport’s future. The game, however, continues to enjoy enormous popularity with in-person matches and television audiences.

    The Players
    Earning Avenues for Cricket Players

    The Players

    As the game gained popularity over the years, it attracted more and more investments from the government and then from the private corporate sector. This also ensured that the players got better remuneration as time progressed. Today, cricket players earn big money from not only the structure of international cricket but even privately run cricket leagues.

    Earning Avenues for Cricket Players

    Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI) depending on seniority, play competency, and other parameters as decided by the board’s grading system. This salary goes a long way in ensuring that the players make this game their primary concern. Apart from this, they also get paid per match, depending on the type of match. There are various other avenues of income for cricket players.

    Avenues During an Active Cricket Career

    Advertising

    Indian Cricketers' Brand Endorsements -  Earning Avenues for Cricketers
    Indian Cricketers’ Brand Endorsements – Earning Avenues for Cricketers

    As popular as the sport is in the Indian subcontinent, the high-ranked Indian players are in demand in the advertising world. They are offered advertising campaigns by some of the top-rated brands and earn big money for them. These brand endorsements could be television ads, magazine ads, billboard campaigns, etc.

    Some famous names in the cricket world are associated with some of the biggest names in the business world as brand ambassadors. Virat Kohli endorses Sun Pharma’s Volini Gel, Hero MotoCorp, Google Duo, Vivo, Myntra, Bluestar, and many more. Jaspreet Bumrah is the brand ambassador for boAt, Unix, Dream 11, Seagram’s Royal Stag, OnePlus Wearables, and others. Rohit Sharma endorses Adidas, La Liga, Financepeer, Dr. Trust, and more.

    Sponsorships

    In cricket, sponsorship is a marketing tool. Players get paid huge amounts of money to be seen using a particular brand, in effect, endorsing it. Cricket Players especially get highly paid for bat sponsorships, T-shirt sponsorships, athletic shoe sponsorships, helmets, knee & elbow pad sponsorships, etc. Every brand that these players are seen using receives a sales boost due to those sponsorships. And the players, in return, receive huge payouts for it.

    Playing for Private Enterprises

    How IPL pay to Cricketers?

    Private Cricket Leagues like IPL and other brands pay large amounts of money to cricket players to play for them. IPL, for example, holds auctions for cricket players to be bought out by various teams registered with them. The better the player, the larger the payout.

    Performance-Based Bonuses

    Cricket players also earn money through performance-based bonuses, which reward them for outstanding match performances. These bonuses are given for achievements like Man of the Match awards, Man of the Series awards, and more. Such incentives encourage players to excel, as better performance leads to higher earnings beyond their contract salary.

    Social Media and Digital Content

    Cricket players, with millions of followers on Instagram, Twitter, and YouTube, have a powerful online presence. They earn through brand partnerships, sponsored posts, live streams, and collaborations. Brands pay well for exposure to their vast fan base, making social media a significant income source. This digital influence boosts their earnings while keeping them connected with fans.


    Top 15 Highest Paid Players in IPL History
    IPL is one of the most valuable sports leagues in the world. Let’s find players who have earned the most through IPL since its inception in 2008. Here’s the list of players with the highest earning in IPL history.


    How do Cricketers Earn Money After Retirement

    Cricket Coach

    Indian Cricket Players Turned Coaches - Kapil Dev, Ravi Shastri, Rahul Dravid (left to right)
    Indian Cricket Players Turned Coaches – Kapil Dev, Ravi Shastri, Rahul Dravid (left to right)

    Once a cricket player retires from active playing, there is a multitude of things that he/she can do to open doors for a regular income. One of those things is relying on years of training and playing and using that skill to train upcoming talent. They may join a cricket academy to coach an entire team or take on personal coaching assignments. In any case, these engagements are high-paying and assure a regular source of income. Well-known retired cricket players like Robin Singh, Manoj Prabhakar, Venkatapathy Raju, and S. Sriram have taken assignments to coach international teams. Other prominent Indian national Cricket team coaches include Kapil Dev, Ravi Shastri, Rahul Dravid, and more.

    Commentators

    A financially lucrative and attractive assignment to take is that of a cricket commentator. Ex-players get signed on by popular sports channels as commentators during matches. Some famous names in the commentary are Ravi Shastri, Sunil Gavaskar, Mohinder Amarnath, and Mohammad Azharuddin.


    Most Expensive Player in IPL History Across Seasons
    Discover the cricket sensation who shattered records as the Most Expensive Player in IPL History Across All Seasons.


    Entrepreneurs and Investors

    Many ex-cricket players own successful business ventures that have become their primary source of income post-retirement. The salaries and payouts that players receive are usually invested in various ventures or to start a new business themselves. Known as a serial entrepreneur, Kapil Dev is the most famous name in Indian Cricket. Post-retirement this dynamic man owns several businesses across the country including a restaurant called ‘Captain’s Eleven” in Chandigarh and Patna and a hotel in Chandigarh named ‘Kaptain’s Retreat Hotel’.

    Other famous names include Sachin Tendulkar, who has a diversified investment portfolio as well as owns eateries; Virat Kohli, who, among other investments, jointly owns the gymnasium chain ‘Chisel’, MS Dhoni, who co-owns Mahi Racing Squad India, a Super Sports World Championship team; and Yuvraj Singh, who supports the sports-themed online business Sports365.in, which sells sporting and fitness equipment.


    Indian Cricket Legends with their Investment in Startups
    Startups are a hard cookie to bite in. Many Indian cricket legends have their ownership in startups. Here’s a list of cricket legends and their Investment in Startups.


    Conclusion

    The bottom line is that retiring from playing active sports is, in fact, an opportunity to grow in other aspects that these well-known cricket players have explored to their fullest extent. There are many career options that players can explore which may or may not be related to their chosen careers. The idea is to grow – personally, professionally, and financially.

    FAQs

    Who gives salaries to cricketers?

    Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI). Apart from this, they also get paid per match, depending on the type of match.

    How do cricketers make money?

    The Indian Cricket players make money in the following ways:

    • Advertising
    • Sponsorships
    • Playing for Private Enterprises (IPL)

    How do cricketers earn money after retirement?

    The earning avenues for cricketers after retirement include:

    • Cricket Coaching
    • Commentators
    • Entrepreneurship and Investing

    How do cricketers get paid?

    Cricketers earn through contracts (central/team), match fees, endorsements, performance bonuses, franchise leagues (IPL, BBL), and social media deals. Top players also earn from brand sponsorships, prize money, and business ventures.

    Do cricketers get pension?

    Yes, many retired cricketers receive a pension from their cricket boards, like BCCI, ECB, and PCB, based on their playing tenure and contributions.

    How much money do cricketers earn?

    Cricketers’ earnings vary widely. Top international players earn INR 10-50 crore+ yearly from contracts, match fees, IPL, and endorsements. Domestic players earn INR 20 lakh to a few crores. Retired players may get pensions and media deals.

  • Why Do Companies Invest So Much in Sports Advertisements?

    Over the last few decades, sports marketing has firmly established itself as an integral part of marketing. There is no existing definition for sports marketing. However, it is explained as a specific application of marketing principles and processes to advertise sports and non-sports products through an association with sports. It can also be described as a service through which either a physical product or a brand name is endorsed.

    The design and concept of sports marketing is to meet the needs and desires of the consumers through an exchange process. The traditional four ‘P’s of marketing – Product, Price, Promotion, and Place are employed along with the four extra elements of the sports marketing mix – Planning, Packaging, Positioning and Perception. These types of sports promotions involve a variety of sectors of the sports industry like broadcasting, advertising, social media, digital platforms, ticket sales and community relationships.

    Sports Advertisement Popularity in Numbers
    Reasons to Invest Heavily in Sports Marketing
    What Do Companies Require From Sports Advertising?

    Sports Marketing Strategies for Small Businesses

    Sports Advertisement Popularity in Numbers

    Size of Sports Sponsorship Market Worldwide in 2021 and 2030
    Size of Sports Sponsorship Market Worldwide in 2021 and 2030

    In 2021, the Indian Sports Industry spends surpassed INR 9500 crores. It was an echoing comeback for sports sponsorships and media deals, which had dropped severely during the covid struck year of 2020. Sports celebrity endorsement spends grew by 11% with a total of 444 brand endorsement deals in 2021. It was also the year of the Olympics which increased the Emerging Sports Athletes’ endorsements by 79%.

    Prashanth Kumar, CEO of GroupM South Asia observed – “2021 was a year of a major comeback for the sports industry. Not only in sports but we saw growth in sponsorships, endorsements, and media expenses in 2021. This year will also be a good re-start point for brands to invest in sports properties since sports will see a rise and will in-turn deliver ROI to brands. Apart from this, we even saw esports gaining significant traction and there was a major rise in the number of gamers in the country. Properties like PKL, ISL, etc. are also seeing a major rise in followers which goes to show that India is heavily invested in overall sports from an interest and inquisitiveness standpoint. As for cricket, we are seeing a growing interest by Foreign private equity giants investing in Indian cricket which is proving that Cricket will continue seeing a huge surge in India and with 2021 getting cricket back on track, we are seeing 2022 racing ahead, aiming to cross INR 10,000 Cr mark.”

    2021 saw heavy media spends in sports as broadcasters played a central role to bring consumers and brands closer. Household penetration of television and technology has been crucial in the growth of sports appreciation by the masses. This has resulted in television becoming the largest medium for viewers culminating in an overall ad expenditure of INR 5051 crores – a growth of over 59% from 2020. The digital ad expenditure grew to touch INR 965 crores.


    Top 10 Highest paid Celebrity Endorsement Deals
    Many celebrities endorsed several brands and endorsement deals amounted big amount. Here is a list of top-paid celebrity endorsement deals.


    Reasons to Invest Heavily in Sports Marketing

    Sports marketing is about using the content of sports to assist the marketing efforts. Apart from professional sports, sports marketing is a large part of college athletics, minor leagues and alternative sports. It can take many different forms as sports is watched on a variety of platforms. Television networks sell airtime during sports events, teams sell advertising space inside the stadiums to marketers wanting to purchase billboards and other print advertisements, and famous athletes sign contracts as celebrity endorsers and lend their image to brands.

    One of the main reasons for brands to invest heavily in sports marketing is to piggyback on the popularity of athletes and the loyalty of their fans. It gives brands and companies a captive and ready audience to advertise their products.

    Sports also add value to a brand by creating a unique position in the mind of the consumer. This is especially advantageous in a market that is rife with stiff competition. Smaller companies benefit immensely from improved awareness at local or regional levels.

    At its highest levels, sports involve medals, world records and global awareness. This is a ready stage for global brands that want to associate themselves with excellence and ubiquity.

    What Do Companies Require From Sports Advertising?

    BYJU'S Sports Marketing Example
    BYJU’S Sports Marketing Example

    Sports advertisements and sponsorships are used by companies and brands for a variety of reasons and objectives.

    Brand / Corporate Awareness

    This is to expose the name in front of the consumer so that he or she will recall it favourably when exposed to other focused marketing messages.

    Brand / Corporate Image

    This type of sponsorship is focused on creating a particular style or niche for the brand or the company. It allows the brand to distinguish itself in the market and paves the way for premium pricing.

    Customer Relations

    Anyone in marketing understands the importance of building good customer relationships. Sports sponsorships are an excellent avenue to open a dialogue with other companies as well as showcasing their worthiness as a global player and a trustworthy business associate.

    Employee Relations

    Sports sponsorships foster pride and loyalty within the employees. This helps to retain and attract staff.

    Community Relations

    This is the philanthropic side of the company that can be showcased through sports sponsorships. It highlights the company’s readiness and willingness to invest in society’s future and well-being.

    Different companies have different needs from sports sponsorships.  However, the commonality exists in the quantifiable contribution to the brand. It also allows for media coverage and exposure, by creating opportunities for newspaper photographs and television images, showing logos or banners.


    How much does these Top 10 Sports Celebrities charge for Instagram post
    Brands often approach sports celebrities for their brand promotions and many celebrities charge a handsome amount for per Instagram promotions.


    Conclusion

    Companies and brands use sports to reach a certain segment of the population. However, the only real qualification for using sports advertising is a product that has mass appeal. Hence, it is extremely important for any marketer to understand the relevance of the product that is being marketed to the audience.

    As a marketing tool, sports advertising is highly effective. It is dependent on the company or the brand to utilize this tool to its maximum advantage.

    FAQs

    What is sports marketing?

    Sports marketing is a type of marketing that uses sports for advertising. This kind of marketing simply focuses on promoting products and services by taking advantage of sports events and teams to reach the audience.

    Why do companies invest in sports marketing?

    Companies invest in sports marketing for many reasons. These include:

    • Brand Awareness
    • Brand Image
    • Stronger Customer Relations
    • Better Employee Relations
    • Community Relations

    What are the key areas of sports marketing?

    The key areas of sports marketing include sponsorships and endorsements. In sponsorships, the brands offer funds to sports events and teams for the brand’s promotion and in endorsements, the brands approach sports celebrities to act as their spokesperson.